HomeMy WebLinkAboutAdministrative Permit APX2011011 - Supporting DocumentsAPR 2 52011 IEXECUTWIE SUMMARY Huntington Beach PLANNIMG EPT Move It Momma, Inc. located in Huntington Beach , California , is a family-centered fitness stu io at offers the most up-to-date fitness classes in both an indoor and outdoor environment, focusing specifically on Moms, while children of all ages are enriched and cared for in our high-quality Educational Center located on site No other facility in the Orange County area boasts both a high quality fitness studio and full service Educational Center for children of all ages in one location for one affordable monthly price. Move It Momma, Inc. is the place that Moms, Dads, and caregivers go for involvement in results- driven fitness programs, while their children of all ages receive help from a certified teacher with their homework , tutoring service , or for the younger children, lessons in developing reading and math skills. In addition to our Educational Center, classes such as art, music, dance, and American Sign Language will be offered specifically for children. Move It Momma , Inc will prove itself a family-centered studio from the onset, eliminating the need for families to enroll children in separate, but similar programs offered elsewhere Childhood obesity has been a growing epidemic in our country during the past 20 years and our approach to family fitness will be an innovative , effective way to combat overweight children beginning as early as 8 weeks old. As extreme as that sounds, children will be coming to our studio with their parents from the first moment they are able to leave the house . They will continue to grow in a community where fitness, health, and fun are valued, healthy habits are not just taught, but modeled by parents to make fitness a natural part of life . Studies have shown that physically active children are more likely to remain physically active throughout adolescence and most likely , into adulthood. (cdc.gov/obesity /childhood/causes). Therefore, we will be offering children their own fitness classes side-by -side with their parents in local parks and beaches. Young children learn from experience at an early age and they follow the lead of their parents. Studies of 4-6 year olds show that children are two times more likely to be active if Mom is active and six times more active if both parents are active. The risk of becoming obese is 40% higher among children who have one obese parent Parents bear the responsibility of orienting children with their health and fitness from the first years of life (Articles Base SC #181597 ) and Move It Momma, Inc. is the place where this will happen Move It Momma, Inc. will need approximately $55,000 in order for it to operate for one year. 40% will be generated by its owners , and 60% will be financed through bank and credit union loans. We will be located in the 92646 zip code in which over 50% of residents make between $50,000 and $150,000 annually. It is expected that our membership goals will grow monthly due to the demand for the dual services provided, therefore it will become a self-reliant company within six months of opening . Loans will be repaid through the corporation on a monthly basis with the complete loan being repaid within two years. Projected profits by our second year will be $50,000 with our first priority being to pay off the loan. While the company relies heavily on employment of fitness instructors and educational assistants, no other variable needs will need to be met, so overhead monthly cash flow will be limited to personnel. Revenue will also be generated by renting our space at an hourly rate to professionals in industries such as nutrition, time management, and other family-related areas. Move It Momma, Inc. will position itself in three to five years to expand to other locations in the Southern California area. This company will attract mothers of all demographics so strategic placement of future sites will be considered and chosen in order to keep the corporation highly profitable. Franchising options will be considered as a viable avenue for future revenue. 2 This corporation provides a top of the line service in fitness and education, therefore an important goal will be to attract and maintain high quality fitness instructors and educational assistants. The current management team is led by owner, Shelby Mirrotto, a highly qualified American Council on Exercise Group Exercise Instructor. She has been teaching for 19 years and is nationally certified in the areas of weight training, kickboxing, yoga, and dance based fitness formats. Co-owner, Tracy Cecola, a credentialed K12 teacher in the State of California will be developing the lessons provided to the children and leading the classes offered to our children With BS and MA degrees in Education and 18 years of experience, she will be in charge of selecting and training the staff working with the children in our Educational Center as well Resumes for the management team are included in the appendix of this business plan. 3 10172 ADAMS AVENUE APPLICATION Administrative Permit No. 2011-011 (Move It Momma Fitness Studio) DATE OF SUBMITTAL April 25, 2011 APPLICANT Shelby Mirrotto/Tracy Cecola 9127 El Sol Avenue Fountain Valley CA 92708 PROPERTY OWNER Laurie Dome Business Properties Partnership No 15 17631 Fitch Irvine CA 92614 REQUEST PROJECT LOCATION GENERAL PLAN ZONING To establish a personal enrichment use (fitness studio) in a 2,013 sq ft space within an existing commercial shopping center 10172 Adams Avenue (southeast corner of Adams Avenue and Brookhurst Street) CG-F1 (Commercial General-max FAR of 0 35) CG (Commercial General) tenant space 2,013 sf (1/200) 10 spaces instruction area 1,489 sf not to exceed 75% 74 % REQUIRED ENTITLEMENTS Administrative Permit for personal enrichment APPLICATION SUBMITTAL N/A PLAN CORRECTIONS N/A ISSUES N/A STAFF RECOMMENDATIONS Approve the Administrative Permit with conditions that the maximum number of students onsite at any one time is 10. 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