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HomeMy WebLinkAboutLimited Sign Permit LSP1990003 - Staff Report/Executive Summary3.0 SURROUNDING LAND USE ZONING AND ENERAL PLAN DESIGNATIONS: Si b'ect Pro ert : GENERAL PLAN DESIGNATION : General Commercial ZONE: C-2 (Community Business District) LAND USE: Automo b ile Dp,,-Iership Nor'.h of Sub 'ect Property: GENERAL PLAN DESIGNATION : General Commercial ZONE: C-2 (Community Business District) LAND USE: Automobile Dealership East of Sub 'ect Property: GENERAL PLAN DESIGNATION : General Commercial ZONE : C-4 (Highway Commercial) LAND USE: Commercial Sou h of Sub 'ect Pro ert General Commercial /Medium Density Residential C-4, R-2 (Highway Commercial/ Medium Density Residential) Commercial/Residential GENERAL PLAN DESIGNATION : Medium-High Density Residential ZONE: R -3 (Medium-High Density Residential) GENERAL PLAN DESIGNATION: ZONE: LAND USE: West of Sub'ect Pro ert The proposed project is categorically exempt pursuant to Class 11, LAND USE: Residential 4.0 ENVIRONMENTAL STATUS: Section 15311 of the Califor nia Environmental Quality Act. 5.0 COASTAL STATUS: Not applicable. 6.0 REDEVELOPMENT STATUS :Not applicable. 7.0 SPECIFIC r"LAN: Not applicable. 8.0 SUBDIVISION COMMITTEE:Not applicable. 9.0 ISSUES AND ANALYSIS: The applicant is requesting the two (2) year extension of time in order to allow the Chrysler Corporation to exchange the sign faces of the previously manufactured American Motors Jeep Eagle brand autos. The change of copy is necessary to permit the nationwide Chrysler Jeep Eagle advertising program. Section 9610.8(c) specifies that the Planning Commission may grant a two (2) year extension of time for non-conforming signs. A cash bond ($5,000 for freestanding signs, plus $2,500 for each business identification and directional sign) is required to guarantee the removal of the non-conforming signs after the expiration of the extension of time. The applicant will be required to submit a planned sign program for the auto dealership to provide conforming signs for the site. The following is a zoning conformance matrix which compares the existing signs with the current sign code requirements of Article 961 (Signs). SECTION ISSUE REQUIRED 9610.(b)Freestanding One (1) per Alt. D Sign stre ;t frontage 15 ft. high 70 sf sign area 3610.5(b)Business I.D.One (1) per Sign (wall)street or parking lot frontage, 1.5 sf per linear bldg. frontage (200 sf max.) 9610.5(b) Nameplate EXISTING Beach Blvd (1) 25 ft. high 191 sf sigr. area Beach Blvd., (1) 205 sf sign Terry Drive, (1) 120 sf sign Total-325 sf of sign area One (1) per Terry Drive, service door, one (1) 27 sf max. 6sf sign (service) sign area 9610.5(f) Directional One (1) per Signs parking lot entrance, 4 ft. high, 2 sf sign area Beach Blvd (1) Terry Drive (1) 15 ft, high 24 sf sign area Note: All freestanding, business identification and hi h oit conform to the currentcdo ndirectonal signs w placement requirements shall conform to the placement requirements of Article 961 (Signs) through the submittal and approval of a planned sign program. The existings non-conforming signs provide the current American Motors Jeep Eagle auto dealership at 16751 Beach Boulevard with identification. As a result of the elimination of the American Motors Corporation , a nationwide Chrysler Jeep Eagle identification program is necessary. The applicant is requesting a limited sign permit to extend the service life of the existing non-conforming r-. signs for a temporary two (2 ) year period . The immediate removal and compliance with the current sign ordinance would delay the nationwide advertising program. The face changes include tenant identification , colors and logos. The appl icant/owner has met the intent of the limited sign permit by requesting a change of face only and understands that the permit is for a maximum period of two (2) years. After the two (2) year period the signs shall be made to conform to the current code requirements for signs through a planned sign program for the auto dealership. 10.0 RECOMMENDATION: Staff recommends that the Planning Commission approve Limited Sign Permit No . 90-3 with the following findings and suggested conditions of approval: Fl DIN OF APPROVAL - LIMITED IGN PERMIT NO. 90- 1. Allowing the maintenance of the signs for an additional two (2) years will not adversely affect other signs in the area. The signs along the Beach Boulevard corridor are undergoing compliance with the current sign ordinance and the two (2) year extension will allow the applicant to design a sign program for the auto dealership. 2. The proposed extension of time will not be detrimental. to property located in the vicinity of such sign , and will be in keeping with the character of the surrounding area. The adjacent commercial and residential area will not be affected by the non-conforming signs and are in keeping with the commercial uses and signs along Beach Boulevard. 3. The signs in their existing locations will not obstruct pedestrian or vehicular traffic vision. 4. Due to the unique circumstances applicable to the signs, immediate alteration, removal or replacement of the signs will result in a substantial economic hardship. The immediate conformance to the sign ordinance for the change of sign copy from American Motors to Chrysler will delay the national advertising program. CONDITIONS OF APPROVAL -- LIMITED SIGN PERMIT NO. 90-3: 1. The site plan and sign elevations received dated August 13, 1990, shall be the conceptually approved layout. 2. Limited Sign Permit No. 9C-3 shall be valid for two (2) years until August 21, 1992. 3. The applicant /owners shall submit a planned sign program for the auto dealership for review and approval by the Planning Commission prior to the expiration of Limited Sign Program No. 90-3. 4. Prior to issuance of building permits, the applicant/owner shall file a cash bond (cash, cashiers check, money order) in the amount of $17,500 with the City for the purpose of indemnifying the City for any and all costs incurred in the removal of the signs. If the signs are not made to conform with the applicable provisions of the sign ordinance after the two (2 ) years from the date of approval, or remodel of the property , which ever comes first , the City of Huntington Eeach or its agents or employees may enter the property where said signs are located and remove said sign s and the cost of removal shall be deducted from the cash bond and summarily forfeited and paid over to the City of Huntington Beach, and the remainder , if any , returned to the person depositing the bond. 5. Limited Sign Permit No. 90-3 shall not become effective for any purpose until an "Acceptance of Conditions " form has been properly executed by thc applicant and an authorized :e-presentative of the owner of the property, and returned to the L-Manning Division; and until the ten (10) day appeal period has elapsed. 11.0 ALTERNATIVE ACTION: The Planning Commission may deny Limited Sign Permit No. 90-3 with findings. ATTACHMENTS: 1.Area map 2.Narrative 3.Site plans and sign elevations dated August 13, 1990 4.Photo survey MLI IhpNli4 NN IOIiN%.SqW 9aH;CLI `9 4`RIua0000LO ROEJ"L:-€r-wNY ,p i y5 ,Y R 2W1! 10TORRYHUNTINGTON BEACH PLANNING DIVISIONDRRIRI(JUUDDYY CCDR I alRI UNAR UnORRI ,RI RI011X04 CRHOWARD CARN[T1RI HUNTINGTON JEEP EAGLE, 16751 Beach Boulevard, Huntington Beach , CA 92647 ?,A,SONS FOR INITIATING THIS APPLICATION Property is Auto Sales-Parts-Service dealership market- ing Chrysler JEEP EAGLE brand autos. American Motors previously man-'actured and marketed the JEEP EAGLE brand autos. American Motors no longer exists. Nationwide Chrysler JEEP EAGLE identification is necessary for dealership to enjoy benefits from nationwide Advertising sponsor- ed by the manufacturer. AREA DESCRIPTION AND POPULATION SERVED BY PROJECT Area is Commercial Zoned both sides of Beach Boulevard. Population served would include the apartment, condo and single family dewelings which parallel Beach Boulevard (beyond the Commercial Zoned property ) and foot and auto traffic northbound and southbound. DESCRIPTION OF PROJECT AND SERVICES Project is a planned Sign Program incorporating stand- ard Brand logo, graphics and colors within the National. Brand Identification for dealerships. Dealership offers New Cars and Used Cars sales, parts and service, and auto body repairs. DESCRIPTION OF SURROUNDING USES Area is Commercial Zoned both sides of Beach Boulevard. Business ranges from restaurants, strip centers with all normal operations ( hot foods, florists, and retail sales ). Existing auto dealerships with sales and service oper- ations are business commen-ring at Heil Avenue on the north, and ending at Terry Drive, subject dealer--ship. HUNTINGTON J1iEP EAGLE 16751 Beach Boulevard, Huntington Beach, CA 92647 T,IMITEi SIGN P MNIT ffXCLPTIONAL CIRCtrMSTANCYJS yt1?.i 9O Dealership is having tc operate with Brand Dealership Identification displaying a manufacturer that no longer exists, and conduct Sales & Services with no current standard brand identification. SPECIAL PRTVILIDGES Request does not ,epresent special or favored privilidges since signage that -'s to receive the new plastic faces is existing. No new signage is considered. New identification plastic faces only will be installed in existing sign cabinets. All existing secondary and directional ( old 1o o iaentification ) plastic faces will be removed, new logo replacing existing logo install ed, and existing faces reinstalled in original signs. P{?OPBRTY RIGHTS Approval for installation of new standard Brand identi- fication at dealership is necessary to allow operation with equal advertising and sales promotion enjoyed by adjacent auto dealerships in the area., to the public since the planned Sign Program adds no addit- ional sigrage, and properly identifies Brand dealership Granting of regr,.st would not be materially detrimental for public recognition with logo, graphics and colors. NORTHPROPERTY20637'279'- 0'30'-0'501-01LINE;i WESTSTORAGE AREA0.LINE,-PROPERTb 15'-0'30'-0'CENTERLINEBEACHBLVD.SCOPE OF WORKCHAEXISNGE PLASTIC FACES INTING ILLUMINATED SIGNS.SIGNB 3' X 23'- 3 IEXISTINGI40'-0 \40'-8' S1'-0NEW CARSDISPLAY U55' 7°SERVICE REPAIR PARKINGV\ YNEW CARS ._...INVENTORY10' SIDEWALK102'- B'BLOCK WALLSECURITY FENCEDRIVEVIEWPOINTCENTERLINEr.-301-01NORTH4PATS 6--S-PARTS STORAGE- SERVICE` CEa191'-0'SALES -OFFICES_/R:\`SERVICE REPAIRSSHOWROOMa,:LOUNGEcUSTOMER0.\1''USED CARS79- qNEW CARSDISPLAYCiSPLAY10' SIDEWALKCURBLINEa__-CENTERLINE - TERRY DRIVE--PLOT PLANLEGAL DESCRIPTION IASSESSOR'S PARCEL 1142-462-06 2.636 ACRESPM 47-27 PARCEL 2 SECTION 23 T5 RANGE 11SCALE 1' - 50' PROPERTY OWNERGARY C. GRAY16761 BEACH BOULEVARDHUNTINGTON BEACH, CA 92647D F ILLUM BRAND PYLON SIGN° REMOVE AND JUNK EXISTINGNPLASTIC FACES INSTALLNEW PLASTIC FACES.REMOVE AND JUNK EXPLASTIC FACES INSTr.NEW PLASTIC FACES:Jf 3IFRONTPROPERTYLINE1LLUM S/F WALL MOUNT SIGN.SIGN4'- 0' X 51'-4' IEXISTINGIISTINGALL4'-0' X 30'- 0' IEXISTINGIS /F ILLUM -WALL MOUNT SIGN.REMOVE AND JUNK EXISTINGPLASTIC FACES INSTALLNEW PLASTIC FACES.REFURBISH REPAINT EXISTINGSIGN CABINETS AND EXISTINGSUPPORT COLUMN.HUNTINGTON JEEP EAGLE16751 BEACH BOULEVARDH1L INGTON`EEACH, CA 92647CANP ui1 6 °AS'8bCIAI ES27665 FORBES ROAD, SUITE 204LAGIMA NICUEL, cCALIFORNIA 92517S S 4 l . °0. ff, °10'-0','...EASEMENT1!' r I12' SIDEWALKIIIlop-1-.10qi,-1'CURBLINE-;NEW CASRNORTHPROPERTY " 4ISPLAYLINEY INEW CARSINVENTORYSTORAGEAREACONCRETESECURITY BLOCKFENCE WALL"I USED CARS15PLY0A1FRONT--0'1PROPERTYUNE /NEW CARSDISPLAYI6' LAWNSIOEWALKAREASL __ TERRY DRIVE .---PARTIAL PLOT PLANSCALE 1' - 40'04k,_CURBLINE8'-3'X23'-3' (EXISTINGI D/F" ILLUM BRA l° PYLON SIGNREMOVE AND JUNK EXISTINGPLASTIC FACES INSTALLNEW PLASTIC FACES.4 - O' x 51'- 4' [EXISTING)IGN2ILLUM s /F WALL MOUNT SIGN.SIGNREMOVE AND JUNK EXISTINGPLASTIC FACES, INSTALLNEW PLASTIC FACES.4'- 0' x 30'-1' IEXISTINGI S F-ILLUM WALL MOUNT SIGN:REMOVE AND JUNK EXISTINGPLASTIC FACES. INSTALLNEW PLASTIC FACES.HUNTINGTON JEEP EAGLE16751 BEACH BOULEVARDH9.NTINGTCN EEACH, CA 92647,ANNON & AS-30CIATES27665 FORBES ROAD, SUITE 204LAGUNA NIGUEL. CALIFORNIA 92677 SIGN ")--8' - 3'23'- 3'Jeep EatPAIITSIGN CABINETREC7 TI1BE COLUMN ANDHORIZ/FACE RETAINERSBLACK BLUSH #0 993SIGN (I 1EXISTING B'-3' x 23'-3' D/FPLASTIC FACE ILLUMINATEDBRAND PYLON SIGN.REMOVE EXISTING AMCPLASTIC FACES ANJUNK.-INSTALL MEW CHRYSER_gLP EAGLE LOGOPLASTIC FACES.EXISTING6' x 12'RECT TUBECOLUMNELEVATIONSCALE 1/4'-t'-0'GRADEqPLASTIC COLORSPENTASTAR 07320 WHITEBACKGROUND €3630-33 REDLOGO JEEP #3630-36 BLUELOGO EAGLE #3630-33 REDACKGROUNO #7326 WHITEBACKGROUND, #3630-36 BLUESIGN23'- 3' 'kJeep Eagle25'- 0'OVERALLHEIGHTRAISEDCURBING81-31PLANTERACURBLINE12'-O'_____BEACH ':,+SIOESALKCURBLINEBOULEVARDBEACH BOULEVARDa._-12'-0' SIDEWALK -.- , y40'SIGNPLANTER /LANDSCAPEDAREARAISEDCURBINGDETAIL PLOT PLANSCALE i' - 10'% GRADEELEVATIONSCALE 1/8' - J'- 0'TERRYDRIVE4 -O S' EWALKi,/CUROLNELAWNAREAHUNTINGTON JEEPEAGLE16751 BEACH BUULEVAPAHJNTINGTON I±EACH, CA 92647CANNON & ASSOCIATES27665 FORGES ROAD, SUITE 204!.ASUNA NGUEL, CALIFORNIA 92677 IGRADENORTH (SIOEI ELEVATIONA 18 -1-0SIGN 4'-O'x5!'-4° EXISTING S/F ILLUM WALLMOUNT SIGN REMOVE EXISTING PLASTICFACE PANELS, DEMOLISH AND JUNK.INSTALL NEW PLASTIC FAN' PANELSAND REPAINT SIGN CABINET.SIGN Q,,x30'-1' EXISTINGILLUM WALL MOUNT_I/F.IGN REMOVE EXISTINGPLASTIC FACE PANELS,DEMOLISH AND JUNK.INSTALL NEW PLASTICFACE PANELS ANDREPAINT SIGN CABINET.GRADEim7J1'nn-,itmRnrtsmPLASTIC COLORSBACKGROUND #7328 WHITECOPY PENTASTAR BLUEPANTONE S28BCjUM STRIPE RED :PANTONE #iB6CHEAVY STRIPE BLUE PANTONE Y283CSIGN CABINET BLACK BLUSH OPLOO93HUNTINGTON JEEP EAGLE16751 BEACH BOULEVARDH'1NTINCTCN BEACH,-CA 92647CAtINOt` & AGSCC'IATES27665 FORBES ROAD, SUITE 204LAGUNA,NIGUEIYCALIFORNIA 92677 SCOPE OF WORKSIGN4'-0'x6'-0' (EXISTING( O /F PLASTIC FACESIGN Ei E PARTS (ARROW) SERVICE" LOGOMARKS TO BENEW CARSMi-LMbLU "Ain rLf,fO,nnSIGNSIGN-SERVICE REPAIR BAYS/I.NEW CARSINVENTORYSTORAGEAREAI .I1iPARTS STORAGEPARTSSERVICEOFFICESNORTH PROPERTYLINEUSED CARS -'"CONCRETE DISPLAYZ.SECURITYFEAL'€"BLOCKWALL6' LAWNAREAL4' SIDEWALKE3--- -- TERRY DRIVE ---PULLETIN PAINTED SHOWROOMGLASS WINDOWS TO BE CLEANEDPARTIAL PLOT PLANOF ALL ADVERTISING COPYSCALE 1' - 40'SELECT USED CARS' SIGN LOGOMARK TO BE!2' SIDEWALKREPLACED WITH PENTATAR LOGOMA RK,,i n,. c. m IPVlnrnlnl n/r e1 ntrin CA rc3'''0 x 60I- (EXISTINGI D /F PLASTIC FACEDISPLAY'SERVICE (ARROW)' SIGN LOGOMARK TO BEREPLACED WITH PENTASTAR LOGO.f'-6'x8'-0' iEXISTINGI S/F PLASTIC FACEWALL MOUNT 'SERVICE' LOGOMARKS TO BEE4REPLACED WITH PENTASTAR LOGOS.ImIOnINCURBLINExdFRONT= PROPERTYLINENEW CARSQDISPLAYCURBLINET1hIMEDIANDIVIDERCHRYSLER DRIVEVIEW POINTELANE -rBEACHBOULEVARDSITEr'TERRYb _RIVENORTHVICINITY MAPN SCALEPLANNED SIGN PROGRAMSIGNSIGNB'-3'x23'-3' GXISTINGI D/FILLUM BRAND MLON SIGNREMOVE AND JUNK EXISTINGPLASTIC FACES. INSTALLNEW PLASTIC FACES.4'-0'x51'-4' (EXISTING)-1LLUM S 4tALL MOUNT SIGN.REMOVE AP": JUNK EXISTINGPLASTIC FACES. INSTALLNEW P,.A5TIC FACES.30'1(EXISTING S/F-ILUM WALL MOUNT SIGN.REMOVE AND JUNK EXISTINGPLASTIC FACES. INSTALLNEW PLASTIC FACES.HUNTINGTON JEEP EAGLE16751 BEACH BOULEVARDHUNTINR7PN BEAM, CA 92647LLANAON & ASSGZIATESFORBES ROAD SUITE 204NIGUEL, CALIFORNIS 92677 SURVEY & Associates PHOTOS HUNIINGTUN JEEP EAGLE 16551 Beach Boulevard, Huntington Beach, CA 92647 27665 Forbes Road, # 204, Laguna Niguel, California 92677 *]RENAULT ail ,AMC I Jeep.UP IF SIGN EXISTING BRAND PYLON SIGN. PLASTIC FACES TO BE REMOVED, DEMOL- ISHED AND JUNKED NEW PLASTIC FACES TO BE INSTALLED. SIGN 2 SINGLE FACE PLASTIC FACE WALL MOUNT SIGN. EXISTING PLASTIC FACES TO BE REMOVED & JUNK. II HLintingt o n AMC I deep ,I RENAULT-,", SIGN ' j ) SINGLE FACE PLASTIC FACE WALL MOUNT SIGN. EXISTING PLASTIC FACE TO BE REMUVED & JUNK. NEW PLASTIC FACES IN- STALLED IN WALL SIGNS. 4,40 SURVEY & Associates PHOTOS IITNTINGTUN J6bP EAGLE 16751 Beach Boulevard, Huntington Beach, CA 92647 27665 Forbes Road, # 204, Laguna Niguel, California 92677 SIGN 4' - 0' x 6 ' 0' (EXISTING) D/F PLASTIC FACE 'SELECT USED CARS' SIGN LOGOMARK TO BE REPLACED WITH PENTASTAR LOGOMARK. I r SURVEY _ & Associates PHOTOS HUNTINGTON JI:E EAGLE 16751 Beach Boulevard, Huntington Beach, CA 92647 27665 Forbes Road , # 204, Laguna Niguel, California 92677 SIGN i 4' - 0' x 6'- 0' (EXISTING) O/F PLASTIC FACE ,PARTS (ARROW) SERVICE' LOGOMARKS TO BE REPLACED WITH PENTASTAR LOGO..o Id" 4 SURVEY PHOTOS& Associates HUNTINGTON JEEP EA.GLr; 16751 Beach Boulevard, Huntington Beach , CA 92647 27665 Forbes Road, # 204, Laguna Niguel , California 92677 .ago, won V- 0' x 6' 0' (EXISTING) D/F PLASTIC FACE SIGN 'SERVICE (ARROW) SIGN L GO OMAR 0 BE REPLACED WITH PENTASTAR LOGO. SURVEY & Associates PHOTOS HUNTINGTON JEEP EAGLE 16751 Beach Boulevard, Huntington Beach, CA 92647 27665 Forbes Road, # 204, Laguna Niguel , California 92677 TI Service .,° SIGN 1 ' - 6' x G' - 0' (EXISTING) S/F PLASTIC FACE WALL MOUNT 'SERVICE' LOGOMARKS TO BE REPLACEO WITH PENTASTAR LOGOS. ALTERNATIVE FINDINGS FOR DENIAL LIMITED SIGN PERMIT NO. 90-3: FINDINGS OF DENIAL - LIMITED SIGN PERMIT NO. 90-3 1. Allowing the maintenance of the signs for an additional two (2) years will adversely affect other signs in the area . The signs along the Beach Boulevard corridor are undergoing compliance with the current sign ordinance and the two (2) year exte.-ion will allow the applicant to extend the life of the non conforming signs. 2. The proposed extension of time will be detrimental to property located in the vicinity of such sign , and will be in keeping with the character of the surrounding area. The adjacent commercial and residential area will not be affected by the non-conforming signs and are not in keeping with the commercial uses and conforming signs along Beach Boulevard. 3. Due to no unique circumstances applicable to the signs, immediate alteration , removal or replacement of the signs will not result in a substantial economic hardship . The conformance to the sign ordinance for the auto dealership will be in compliance with the current activity along Beach Boulevard. sTaFf Huntington beach department ` of community development EpOR TO: Planning Commission FROM: Community Development DATE: August 21, 1990 SUBJECT: LIMITED SIGN PERMIT iO. 90-3 APPLICANT: Cannon & Associates 27665 Forbes Rd., Ste. 204 Laguna Niguel, CA 92677 PROPERTY Gary C. Gray OWNER: 16751 Beach Boulevard Huntington Beach, CA 92647 REQUEST: To modify Mace change) an existing non-conforming freestanding sign, business identification signs and directional signs. LOCATION: 16751 Beach Boulevard (northwest corner of Beach Boulevard and Terry Drive 1.0 SUGGESTED ACTION: Approve Limited Sign Permit No. 90-3 with conditions of approval. 2.0 GENERAL IFFORMATION: DATE ACCEPTED: August 6, 1990 MANDATORY PROCES ING Di..TE: October 5, 1990 ZONE: C-2 (Community Business District) GINERAL PLAN: General Crlmnercial EXISTING USE: Automobile Dealership AC'_de.GE: 2.63 acres (114,563 square feet) Limited Sign Permit No. 90-3 is a request to modify (face change) one (1) existing non-conforming freestanding pole sign, two (2) existing non-conforming business identification signs and four (4) existing nor.:-conforming directional signs pursuant to Section 9610.8(c) Limited Sign Permit of the Huntington Beach Ordinance Code.