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Home My WebLink AboutLimited Sign Permit LSP1990009 - Staff Report/Executive Summaryhuntington beach department of commu'yty development STAff OR TO: Planning Commission FROM: Community Development DATE: April 20, 1993 SUBJECT: SPECIAL SIGN PERMIT NO. 93-3 APPLICANT: Mark Frank, San Pedro Electric Sign Company, 735 Lakme Avenue, Wilmington, CA 90744 PROPERTY OWNER: West Coast Realty Investors, Inc., 1925 Century Park East, Suite 1900, Los Angeles, Ca 90067 REOUEST: To permit a six (6) foot high monument sign with 18 square feet of signage for a business with existing wall signage in lieu of the code provision allowing either a freestanding sign or wall signage for corner sites with less that 400 feet of frontage. LOCATION: DATE ACCEPTED: ZONE: GENERAL PLAN: EXISTING USE: ACREAGE: 6491 Edinger Avenue (corner site) April 1, 1993 C4 (Highway Commercial) General Commercial Commercial .42 acres (less than 400 feet of frontage per street) 1.0 SUGGESTED ACTION: Motion to: "Continue Special Sign Permit No. 93-3 to the May 4, 1993 Planning Commission meeting as requested by the applicant." 2.0 GENERAL INFORMATION: Special Sign Permit No. 93-3 is a request to allow a six (6) foot high monument sign with 18 square feet of signage in addition to existing wall signage pursuant to Section 9610.7, Special Sign Permit. The sign code specifies that corner sites with less than 400 feet of frontage are allowed either a free standing sign, such as requested, or wall signage. A-PL-FM•23D The representive for Blockbuster Video will not be able to attend the scheduled meeting and has, therefore, requested the continuance (see Attachment No. 2). ATTACHMENTS: 1. Area map 2. Applicant's letter requesting continuance dated April 13, 1993 SH:GRD:kj1 Staff Report - 4/14/93 -2-(6530d) NDY30 NO17NI1NOHNOISIAI4 JNINNV1d HOV38 NO.L NI.NnHX0-£6 JSS18-1-'d180211000Iatea'o,.:1aalai i.060;'ZJeId.1 300000321p;".01iH_V MHIn _0 "Is Ia:.8 1 a 'vINHuIdIdId04001x0415Id JNo rXa3la1 010311XY1g01lala5W0113HIdla280x(1113004 APR - 1 a- 9 3 T U E 1 : 4 G SAN P E D R O S I G N co. P . 0 1 .- 0 1 SAN PEDRO ELECTRIC SIGN COMPANY April 13, 1993 Ms Gabrielle Restivo-DeGange TELEFAX LETTER Associate Planner (714) 374-1540 City of Huntington Beach 2000 Main Street Huntington Beach CA 92648 RE: SPECIAL SIGN PERMIT NO. 93-3 6491 Edinger Avenue Planning Commission Meeting Dear Gabrielle: We are on behalf of Blockbuster Video requesting a continuation c the Planning Commission meeting date of April 20, 1993 for the review of Special Sign Permit No. 93-3 to be heard on the next available planning commission meeting date of May 4, 1993. My client that represents Blockbuster Video will not be available to attend the meeting due to prior out of town commitments. We appreciate your assistance in notifying us of the acceptance and the actual date and time of. the continuation for the Special Sign Permit No. 93-3. Please feel free to call me should you have any questions. Sincerely yours: MARK FRANK cc: Gary Taylor, Blockbuster Video Michael Strange, City of Huntington Beach Susan Pierce, City of Huntington Beach Michael Uberuaga, City of Huntington Beach Jim Prock, West Coast Realty Mgt. ATTACHMENT NO. 2-- ,; , PIA Co (a,oj 735 Lakme Avenue I Wilmington, California 90744 / 213-549.4661 / FAX 213-549-2482 srafF 1 \J huntington beach department of community development EPOR TO: Planning Commission FROM: Community Development DATE: January 8, 1991 SUBJECT: SPECIAL SIGN PERMIT NO. 90-11 APPLICANT: San Pedro Sign Company DATE ACCEPTED: 701 Lakme Avenue December 10, 1990 Wilmington, CA 90744 MANDATORY PROCESSING DATE: PROPERTY Harbor Pacific Development N/A OWNER: 4040 MacArthur Boulevard Newport Beach, CA 92660 ZONE: C4 (Highway Commercial) REQUEST: To change the face in a non-conforming free GENERAL PLAN: General standing sign, exceed the Commercial permitted area for wall signage and allow both EXISTING USE: Retail wall and freestanding Building signs on the site. LOCATION: 6491 Edinger Avenue (north- west corner of Edinger Ave. and Edwards St.) ACREAGE: .41 acres 1.0 SUGGESTED ACTION: Deny Special Sign Permit No. 90-11 with findings. 2.0 GENERAL INFORMATION: Special Sign Permit No. 90-11 is a request for signage for a new Blockbuster Video Store. The applicant wishes to change the face in an existing non-conforming pole sign, which is 20 feet high and 84 square feet in area. The applicant is also requesting an internally illuminated awning with signage, for n total of 512 square feet of wall signage. The Ordinance Code also specifies that only one type of sign, either wall or freestanding, would be allowed on this site. A special sign permit is, therefore, required pursuant to Section 9610.5(b) of the Huntington Beach Ordinance Code. A-FM-23C 3.0 SURROUNDING LAND USE ZONING AND GENERAL PLAN DESIGNATIONS: 0 North South East and West of Sub'ect Pro erty: GENERAL PLAN DESIGNATION: General Commercial ZONE: C4 (Highway Commercial) LAND USE: Neighborhood Retail 4.0 ENVIRONMENTAL STATUS: The proposed project is categorically exempt pursuant to Class 11, Section 15311 of the California Environmental Quality Act. 5.0 COASTAL STATUS: Not applicable. 6.0 REDEVELOPMENT STATUS:Not applicable. 7.0 SPECIFIC PLAN: Not applicable. 8.0 SUBDIVISION COMMITTEE:Not applicable. 9.0 ISSUES AND ANALYSIS: The applicant is requesting signage for a new Blockbuster Video Store. The rroposed signs include' a change of face for an existing 20 foot high, 84 square foot pole sign at the corner of Edinger Avenue and Edwards Street , and an internally illuminated awning with signage facing each street for a total of 512 square feet of wall sign area. For a site of this size, the Huntington Beach Ordinance code allows either a freestanding sign or wan signs. A freestanding sign of 30 square feet , seven (7) feet in height, or a maximum of 200 square feet of wall signage would be allowed. The special sign permit is, therefore, to allow a greater number of signs than allowed by code, and to allow each of those signs to exceed maximum size limitations. The following matrix compares the proposal with the standards of Article 961: Section Issue Allowed/Re uired Proposed 9610.5(b) Type of sign freestanding *freestanding Alternative B or and Wall Wall Size of Sign if freestanding 30 sf 7 ft. high *84 sf *20 ft. high monument *pole •if wall 1.5 sf/linear ft. of bldg. front 256 sf per max. 200 sf street front =216 sf total *=512 sf total (200 sf) *Requires Special Sign Permit Staff Report - 1/8/91 -2-(8090dI Staff has, in the past, allowed the internal illuminatior, of awnings when no signage is included on the awning. Alternatively, the wording only may be illuminated, and only the area around the wording is counted toward sign area. However, full illumination of the awning including lettering cau,_es the entire awning to be counted as sign area , as is the case here. Staff does not support the applicant's request because no special hardship or circumstance has been shown to justify variance from the code. The building is situated on a corner lot with one occupant, with no obstructions that would block a monument sign or require excessive wall signage. The building may legally utilize up to 200 square feet of wall signage , or a seven (7) foot high monument for the occupant's sole identification, at the corner of two arterial streets. Staff feels that the applicant is provided sufficient latitude within the code to identify the building and the single user without the requested variances. 11.0 RECOMMENDATION: Staff recommends that the Planning Commission deny Special Sign Permit No. 90-11 with the following findings: flNDZNGS FOR DENIAL - SPECIAL SIGN PERMIT NO. 90-11: 1. Strict compliance with Article 961 will not result in a substantial economic hardship to the applicant. The building is located on a corner with clear visibility from two arterials. 2. The proposed sign may be detrimental to property located in the vicinity of such sign because the type and amount of signage is out of character with sign permits issued since 1986. 3. The applicant is provided with adequate opportunity within code regulations to appropriately identify the building and use. The building may utilize up to 200 square feet of wall signage. 12.0 ALTERNATIVE ACTION: The Planning Commission may approve Special Sign Permit no. 90-11 with findings and conditions of approval. ATTACHMENTS: 1. Area map 2. Narrative 3. Site plans, and elevations, dated December 7, 1990 HS:LP:kj1 Staff Report - 1/8/91 -3- (8090d) No.Nw., ,61, y;;'sirL Fy,:.J rv.'L a_. ;r:•° : P.9,r'+'``_,+lREV I5LON5DATE5AEE5ncNIGONFIRMAT10qI E0 Q 16712P'CA 7a.IPL(-5E ;arvtru ....d Fait RE.0AOCT r_ILj r_1 aa. 2131C}} approvra sna.nL pnag7171,D2.8333•ea5npprav.d -111 RA+np.TCIaf IROV alai1 ,IXG FACR171921.2233ORaVIFG NO.!l; l .'1 N:11•;E ' OF Rau STTEDILLUMIIJQ-rC1= i17ttZ1=a,Awi-iiac._.+_ _=.-: =r=BLOCX 1JZTER VIDED'.' :. .REVISIONS DATWest Elevationro° ASouth Elevation (Edinger st.) nci°7.d r-rr.7--G a °'_o'.-n:: ._!:1.J.FV.GVtA1- OVA• - - ____ --'/,I+,._.... _. •.. a.. _._.- ...1':1.:'..','1..21 :Ii:3,2•-'.BLOSTER IDI.-.I..,rPLEASE REvICU FOR ACCURACY' D1+76Cti :A EOuikr,( ° ' 47°"pp,.-rd with LAAAg6AFi' °+ HtiTtr 1 -Z&,4a QDATEI zz4r7SALES9AN -=0 = 16715 Fiun5 AYMN[--1 0 c-lnu6o7n1.1a6O P,. .I2I71An7.63n5ODE IXCV67916S, IYC FAX1317) 611.7237DAAUIW W.PACE OF.y RECEIVED Noy 0719"u BLOCKBUSTER ll @EO LucwLTFt, iEftE-cuE!or 4L O W . 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