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HomeMy WebLinkAboutLimited Sign Permit LSP1991001 - Staff Report/Executive SummaryI staff huntington beach department of community development EpOR TO: Planning Commission FROM: Community Development DATE: February 20, 1991 SUBJECT: LIMITED SIGN PERMIT NO. 91-1 APPLICANT: San Pedro Electric Sign Co. DATE A CEPTED: 701 Lakme Avenue January 28, 1991 Wilmington, CA 90744 PROPERTY Harbor Pacific Development OWNER: 4040 MacArthur Blvd, Ste. 314 Newport Beach, CA 92660 ZONE: C4 (Highway Commercial) REOUFST: To slow a change in face GENERAL PLAN: General in a non-conforming pole Commercial sign for a 2-year period. LOCATION: 6491 Edinger Avenue (north EXISTING USE: Retail west corner of Edinger Ave. (Blockbuster Video) and Edwards Street) ACREAGE: .41 Acres 1.0 SUGGESTED ACTION: Deny Limited Sign Permit No. 91-1 with findings. 2.0 GENERAL INFORMATION: Limited Sign Permit No. 91-1 was filed at the direction of the Planning Commission in their action on Special Sign Permit No. 90-11. In that action, the Commission approved a request to allow 512 square feet of wall signage for Blockbuster Video, consisting of internally illuminated awnings with signs. The applicant had also requested to change the face in the existing non-conforming pole sign, which is 20 feet in height and 84 square feet in area. The pole sign request is the subject of this application. D- A-FM-21C ell 3.0 SURROUNDING LAND USE ZONING AND GENERAL PLAN DESIGNATIONS: North South East and West of Sub'ect Pro ert : GENERAL PLAN DESIGNATION: General Commercial ZONE: C4 (Highway Commercial) LAND USE: Neighborhood Retail 4.0 ENVIRONMENTAi, STATUS: The proposed project is categorically exempt pursuant to Class 11, Section 15311 of the California Environmental Quality Act. 5.0 COASTAL STATUS: Not applicable. 6.0 REDEVELOPMENT STATUS:Not applicable. 7.0 SPECIFIC PLAN: Not applicable. 8.0 SUBDIVISION COMMITTEE:Not applicable. 9.0 ISSUES AND ANALYSIS: On January 8, 1991, the Planning Commission approved Special Sign Permit No. 90-11 for wall signs on the site which exceeded the maximum allowed by code. As a condition of approval, the applicant was directed to file a Limited Sign Permit in order to request a change of copy on the existing, non-conforming pole sign. The pole sign is 20 feet high, 84 square feet in area, and located at the corner of Edinger Avenue and Edwards Street. For a site of this size, the Huntington Beach Ordinance Code allows either a freestanding sign or wall signs. A freestanding sign of 30 square feet, 7 feet in height, or a maximum of 200 square feet of wall signage would be allowed. Special Sign Permit No. 90-1i allowed an increase in wall sign area to 512 square feet. Limited Sign Permit No. 91-1 would allow the applicant to maintain both types of signs and to exceed the allowable height and area for freestanding signs, for a maximum period of 2 years. The following matrix compares the proposal with the standards of Article 961: Section Issue Allowed/Re uired Proposed 9610.5(b)Type of Freestanding or *Freestanding Alternative Sign Wall and wall B Size of Sign - if 30 ft.**84 sq. ft. Freestanding 7 ft. high **20 ft. high monument **pole Staff Report - 2/20/91 -2- (8601d) Section Issue Allowed/Re uired Proposed - if Wall 1.5 sq. ft./ linear ft. of building front max. 200 sq. ft. 216 sq . ft. total (200 sq. ft.) ***512 sq. ft. * Limited Sign Permit No . 91-1 would allow both for up to 2 years. ** Existing non-conforming sign structure . Limited Sign Permit No. 91-1 would allow face change for up to 2 years. *** Granted by Special Sign Permit No. 90-11 Staff does not support the applicant's request because no special hardship or circumstance has been shown to justify variance from the code. The single -occupant building is situated on a corner lot at the intersection of two arterials, with no obstructions that would block the existing wall signage . The wall signs are more than double the area permitted by code, and should be sufficient to identify the building and the single user without the additional 20 foot high , 84 square foot pole sign. 10.0 RECOMMENDATION: Deny Limited Sign Permit No. 91-1 with findings. FINDINGS FOR DENIAL - LIMITED SIGN PERMIT NO. 91-1: 1. Strict compliance with Article 961 will not result in a substantial economic hardship to the applicant . The building is located on a corner with clear visibility from two arterials. 2. The proposed sign may be detrimental to property located in the vicinity of such sign because the type and amount of signage is out of character with sign permits issued since 1986. 3. The applicant has already been provided with adequate opportunity to identify the building and use because Special Sign Permit No. 90-11 allowed for 512 square feet of wall signage , which exceeds the maximum of 200 square feet allowed by code. 11.0 ALTERNATIVE ACTION: The Planning Commission may approve Limited Sign Permit No. 91-1 with findings and conditions of approval , for any period up to 2 years. ATTACHMENTS: 1. Area map 2. Narrative 3. Site plans , and elevations , dated January 18, 1991 4._ 5,taff Report dated January 8, 1991 HS:LP:ss Staff Report - 2/20/91 -3 - (8601d) 'LISTC2urj;COPHI R3SOFTWISOMONOCCITPAL000ERIRR,IRIRI011.ORIRIOAONY CR.RI RILSP 91-01RI--"iRIII:J..`.GE VIEW SCB^6IEW SGB^6Lp!RIHUNTINGTON BEACH PLANNING DIVISIONRIOIMIR ORIARTRITYRONE CRRLGAESMEAT. CRRI RI RICF-EeR vrW n:TIL.TRIaRIiuTN RI Cg C4 C4RirIo • Q'w C4L WALTOMRIoz RI IyRIRRI® R I EnA uRRI5ERIRIRIORRIRIsRIRI RIJ5 J3RI_JRSRVEAWA`0 OReCF- A R LNORT15Lw.,L .1MYRTLE OR.RI-ETTECF•R 3sRIRIRIBRMAW000 WeRIRIRIRIDRORRI -NYANE4RIC2BL EBONIET DRP•1 0RIRIR :•T, C2RIRIRIRIIlRI RI I.OTES1,,Id•:K•{S''.ir...•F.JOB Na- f srO11ERBTY STYLECONFIRMATIONPLEASE REVIEU FOR ACCURACYoApproved as ehok,n0 Approved with changes51:1. 'e PCIrya0o°6106 INOUSTIIIfi, INC.DRAWING No.REVISIONSSALESN16215 PikCerritos. CPhase (21FAX (213)PAGE l F1d 6Y. V YeLlL?w , at .A A u-rel. t iv1 r p_ CF 1) Eo/NC!?R FAX 2131549 2482 SAN PED:'i8 ELECTRIC SIGN COMPANY 701 S. LOFJno AvEM1{Woni89pn. Cdk&,,nL 80744 211549 4681 EX/6 Ti C=j REVISIONS CUSTOMER APPAOUAI By ,O! 8061E FOOAE{!. I f r7w.a4Z4 c 0RUVR By [A {HEFT HON ,FRaNK f o RU61[CA .r.s..uoxn .uumuN r SXwna nw nuo.w +.rtrOOM /nwOY'TM wIMil ton p.pwMV4 NVUY nrimin4miouler nntoMwr.p r Huntington Beach Planning Commission P.O, BOX 190 Date: Januar 11 1991 NOTICE OF ACTION CALIFORNIA 92648 Applicant,: San Pedro Sign Company, 701 Lakme Avenue, Wilmington, CA 90744 Subiect: SPECIAL SIGN PERMIT NO. 90-11 Your application was acted upon by the Huntington Beach Planning Commission on Januar 8 1991 and your request was: WITHDRAWN APPROVED APPROVED WITH CONDITIONS XX (see attached) DISAPPROVED TABLED CONTINUED UNTIL Under the provisions of the Hu'atington Beach Ordinance Code, the action taken by the Planning Commission is final unless an appeal is filed to the City Council by you or an interested party. Said appeal must be in writing and mast set forth in detail the actions and grounds by and upon which the applicant or interested party deems himself aggrieved. Said appeal must be accompanied by a filing fee of two hundred ($200) dolla' and be submitted to the City Clerk's office within ten (10) days of the date of the Commission's action. In your case, the last day for filing an appeal and paying the filing fee is Januar 18 1991 Provisions of the Huntington Beach Ordinance Code are such that any application becomes null and void one (1) year after final approval, unless actual construction has started. (8348d-3) Huntington Beach Planning Commission P.O. BOX 190 January 11, 1991 San Pedro Sign Company 701 Lakme Avenue Wilmington, CA 90744 SUBJECT: SPECIAL SIGN PERMIT NO. 90-11 CALIFORNIA 92648 REQUEST: To change the face in a non-conforming free standing sign, exceed the permitted area for wall signage and allow both wall and freestanding signs on the site. LOCATION: 6491 Edinger Avenue (northwest corner of Edinger Avenue and Edwards Street) DATE OF APPROVAL: January 8, 1991 FINDINGS FOR APPROVAL - SPECIAL SIGN PERMIT NO. 90-11: 1. Special Sign Permit No. 90-11 shall apply only to the requested wall signage. 2. The proposed lighted canopy signs will not adversely affect other signs in the area. 3. The proposed lighted canopy signs will not be detrimental to property located in the vicinity of such signs; and will be compatible with the surrounding area. The proposed lighted canopy signs attached to the building will not obstruct pedestrian or vehicular traffic vision. CONDITIONS OF Art?RuVAL - SPECIAL SIGN PERMIT/LIMITED SIGN PERMIT: 1. The site plan and sign elevations for the lighted canopy signs received and dated November 7, 1990 shall be the approved layout. 2. A Limited Sign Permit shall be filed for the requested change of face in the existing pole sign. 3. The Planning Commission reserves the right to rescind this special sign permit approval in the event of any violation of the terms of the applicable zoning laws. Any such decision shall be preceded by notice to the applicant and a public hearing and shall be based on specific findings. Special Sign Permitk_-j. 90-11 Page Two C I hereby certify that Special Sign Permit No. 90-11 was approved by the Planning Commission of the City of Huntington Beach on January 8, 1991 upon the foregoing findings and conditions. This approval represents conceptual approval only; detailed plans must be submitted for review and the aforementioned conditions completed prior to final approval. Sincerely, Mike Adams, Secretary Planning Commission by: Hal 'Simmons Senior Planner (8350d-4,5) STAFF huntington beach department of community development 1IpOR TO: Planning Commission FROM: Community Development DATE: January 8, 1991 SUBJECT: SPECIAL SIGN PERMIT NO. 90-11 APPLICANT: San Pedro Sign Company DATE ACCEPTED: 701 Lakme Avenue December 10, 1990 Wilmington, CA 90744 MANDATORY PROCESSING DATE: PROPERTY Harbor Pacific Development N/A OWNER: 4040 MacArthur Boulevard Newport Beach, CA 92660 ZONE: C4 (Highway Commercial) REOUEST: To change the face in i non-conforming free GENERAL PLAN: General standing sign, exceed the Commercial permitted area for wall signage and allow both EXISTING USE: Retail wall and freestanding Building signs on the site. LOCATION: 6491 Edinger Avenue (north- west corner of Edinger Ave. and Edwards St.) ACREAGE: .41 acres 1.0 SUGGESTED ACTION: Deny Special Sign Permit No. 90-11 with findings. 2.0 GENERAL INFORMATION: V. Special Sign Permit No. 90-11 is a request for signage for a new Blockbuster Video Store. The applicant wishes to change the face in an existing non-conforming pole sign, which is 20 feet high and 84 square feet in area. The applicant is also requesting an internally illuminated awning with signage, for a total of 512 square feet of wall signage. The Ordinance Code also specifies that only one type of sign, either wall or freestanding, would be allowed on ti.is site. A special sign permit is, therefore, required pursuant to Section 9610.5(b) of the Huntington Beach Ordinance Code. A-FM-23C 3.0 SURROUNDING LAND USE ZONING AND GENERAL PLAN DESIGNATIONS: North South East and West f Sub'ect Pro ert : GENERAL PLAN DESIGNATION: General Commercial ZONE: C4 (Highway Commercial) LAND USE: Neighborhood Retail 4.0 ENVIRONMENTAL STATUS: The proposed project is categorically exempt pursuant to Class 11, Section 15311 of the California Environmental Quality Act. 5.0 COASTAL STATUS: Not applicable. 6.0 REDEVELOPMENT STATUS:Not applicable. 7.0 SPECIFIC PLAN: Not applicable. 8.0 SUBDIVISION COMMITTEE:Not applicable. 9.0 ISSUES AND ANALYSIS: The applicant is requesting signage for a new Blockbuster Video Store. The proposed signs include a change of face for an existing 20 foot high, 84 square foot pole sign at the corner of Edinger Avenue and Edwards Street, and an internally illuminated awning with signage facing each street for a total of 512 square feet of wall sign area. For a site of this size, the Huntington Beach Ordinance code allows either a freestanding sign or wall signs. A freestanding sign of 30 square feet, seven (7) feet in height, or a maximum of 200 square feet of wall signage would be allowed. The special sign permit is, therefore, to allow a greater number of signs than allowed by code, and to allow each of those signs to exceed maximum size limitations. The following matrix compares the proposal with the standards of Article 961: Section Issue Allowed/Re uired Proposed 9610.5(b) Type of sign freestanding *freestanding Alternative B or and Wall Wall Size of Sig-; 'if freestanding 30 s£ *84 sf 7 ft. high *20 ft. high monument *prle if wall 1.5 ft. sf/linear of bldg. front 256 sf per max. 200 sf street front =216 sf total *=512 sf total (200 sf) *Requires Special Sign Permit Staff Report - 1/8/91 -2- (8090d) Staff has, in the past, allowed the internal illumination of awnings when no signage is included on the awning. Alternatively, the wording only may be illuminated, and only the area around the wording is counted toward sign area. However, full illumination of the awning including lettering causes the entire awning to be counted as sign area, as is the case here. Staff does not support the applicant's request because no special hardship or circumstance has been shown to justify variance from the code. The building is situated on a corner lot with one occupant, with no obstructions that would block a monument sign or require excessive wall signage. The building may legally utilize up to 200 square feet of wall signage, or a seven (7) foot high monument for the occupant's sole identification, at the corner of two arterial streets. Staff feels that the applicant is provided sufficient latitude within the code to identify the building and the single user without the requested variances. 11.0 RECOMMENDATION: Staff recommends that the Planning Commission deny Special Sign Permit No. 90-11 with the following findings: FINDINGS FOR DENIAL - SPECIAL SIGN PERMIT NO. 90-11: 1. Strict compliance with Article 961 will not result in a substantial economic hardship to the applicant. The building is located on a corner with clear visibility from two arterials. 2. The proposed sign may be detrimental to property located in the vicinity of such sign because the type and amount of signage is out of character with sign permits issued since 1986. 3. The applicant is provided with adequate opportunity within code regulations to appropriately identify the building and use. The building may utilize up to 200 square feet of wall signage. 12.0 ALTERNATIVE ACTION: The Planning Commission may approve Special Sign Permit no. 90-11 with findings and conditions of approval. ATTACHMENTS: 1, Area map 2. Narrative 3. Site plans, and elevations, dated December 7, 1990 HS:LP:kj1 (8090d)Staff Report - 1/8/91 -3- CIWINSLOMRISTCME C0.DRRI410100 ORRI RIRISCILLARIuw cnRILOON CR1RIDRONY CORIOR'.RI RINRRI 3A-WRITYROVC cnMO0NE0RILONGFORD CREIRE CR12;?:'11C R eG7aRICF-ESHANNONRICORE DRRIMME DRRIRIIHEICO DR4'G4 g nEDINGER - -- -RJ RnvlxcR oR jCRRIIp.RI IAa sMYRTLEG L w0uaRICSTA CRRIRIRI5RETIRRFORDRIRREELMDRIRRICCE•@C40DRJRI RIy3D)RIAI SRI RI ?IOR.CF-E-RIt4ORELIIW6Tm" "RRI RIira.EOCVIEW RC,.cIRDR. _ Umm0RICF-R 3ca ao RIRI ;RRSSP 1190RIRIRICF-EITTCL: 4IF.5' C:r?:11R IRIRIR37 1:OPHUNTINGTON BEACH PLANNING DIVISION0100RIRIRIRII DRu 3RI RIuYRIHUNTINGTON BEACH •iw. dV, •':••rVLL:•'1+;.-a1avn',1.•.1.,6.4:Ik r.i-r.•.'.-•`F.,tomN.n.1ll .. .C JOB W. CUSTWER= C 'ari1 < Dry STYLErli :9GQNFIRMATI01SJI Ir t i PL€G5E REVTEO FOR ACCORACT4 I f l G- Approv ,S If 1NO:.n1 l ll 'Il 1• []4ppraveE vi lh Cd1noPL1 bL.E GIG1 1'"SII:1: 1 PI:1DATESAL055ANE--l C3 161SFum M-r--l01, Clrnu4 CA 90701•I 52SI= Pnpn. 12121 -02.6025CIOC IN00STFICS- INC- FAX (212) 924-223.3BRAYING b.PAGE OF F ECEIVEfl NOV071990 -` rqi E r cESyew LTf, t!rT),LLJ-ow ,a L 4l . tc-i.F t-r _. OCKBIJSTERumeo -lF-'axis t Oft= _lC7 .CyG/ST, VGAia.v c !:,c..Troy Eoivc,FL 1o4jI t titiG=rte ' 5flN PEDRO ELECTRIC SIGN COMPRNY. 701 B. Ulan. Avenue• f--A,X OO. CeUO XI. OQTU . FAX 210'ie92152 REVISIONS b wr fu' I XXOX[se cusloPtnnrrnovA . ,, _ /JYnIO -9 :4,'i ut+f THIS COPY ,, L-2IUE-STTEDI LLU M I)J,&-ra-t- -iTLR"Ir1 e.'RMIT WASISSUCC' ToALLCIWWoF,bhlG i •CNL-rTolLLuMIIJ4T5 •4QI.rt-'South Elevation (Edinger SlJ ?"r r`ij°zvT;W.. `_' : ° "• "11LL,U''::.:aata 5 ER Ea.. ...,East'Ete. V6it(E6iaid+.-•IwJII>1WGCR- nL. I &TYL Y h ld%.;North ElevationCONFIRMATION=001215 Pw-AnNc1PICME REVICU FOR ACCLRACRC AoICA7NG1.1525c'"I I c I:'afir) AIDA-, 1 .. rh-d 1Ph. 2161+c2-R 3.AEOiuFMCS" :o•' QrAPPrrA with cNngna.ao0 IOOUOTnlel, INC. FAX 1212) 724-2277C.CI-- 11GRAYING W.,•7'tII' -aN Ta I" : I;tta .IPAGE or sra FF huntington beach department of community development EpOR TO: Planning Commission FROM: Community Development DATE: February 20, 1991 SUBJECT: LIMITED SIGN PERMIT NO. 91-1 APPLICANT: San Pedro Electric Sign Co. DATE ACCEPTED: 701 Lakme Avenue January 28, 1991 Wilmington, CA 90744 PROPERTY Harbor Pacific Development OWNER: 4040 MacArthur Blvd, Ste. 314 Newport Beach, CA 92660 ZONE: C4 (Highway Commercial) REQUEST: To allow a change in face GENERAL PLAN: General in a non-conforming pole Commercial sign for a 2-year period. LOCATION: 6491 Edinger Avenue (north EXISTING USE: Retail west corner of Edinger Ave. (Blockbuster Video) and Edwards Street) ACREAGE: .41 Acres 1. SU GESTED ACTION: Deny Limited Sion Permit No. 91-1 with findings. 2.0 GENERAL INFORMATION: Limited Sign Permit No. 91-1 was f. d at the direction of the Planning Commission in their action in Special Sign Permit No. 90-i1. In that action, the Commission approved a request to allow 512 square feet of wall signage for Blockbuster Video, consisting of internally illuminated awnings with signs. The applicant had also requested to change the face in the existing non-conforming pole sign, which is 20 feet in height and 84 square feet in area. The pole sign request is the subject of this application. D-) A -F M •29 C 3.0 SURROUNDING LAND USE ZONING AND GENERAL PLAN DESIGNATIONS: North o h, Eas and We of Su 'ec Pr er GENERAL PLAN DESIGNATION: General Commercial ZONE: - C4 (Highway Commercial) LAND USE: Neighborhood Retail 4.0 ENVIRONMENTAL STATUS: The proposed project is categorically exempt pursuant to Class 11, Section 15311 of the California Environmental Quality Act. 5.0 COASTAL STATUS: Not applicable. 6.0 REDEVELOPMENT STATUS:Not applicable. 7.0 SPECIFIC PLAN: Not applicable. 8.0 SUBDIVISION COMMITTEE:Not applicable. 9.0 ISSUES AND ANALYSIS: On January 8, 1991, the Planning Commission approved Special Sign Permit No. 90-11 for wall signs on the site which exceeded the maximum allowed by code. As a condition of approval, the applicant was directed to file a Limited Sign Permit in order to request a change of copy on the existing, non-c-iforming pole sign. The pole sign is 20 feet high, 84 square feet in area, and located at the corner of Edinger Avenue and Edwards Street. For a site of this size, the Huntington Beach Ordinance Code allows either a freestanding sign or wall signs. A freestanding sign of 30 square feet, 7 feet in height, or a maximum of 200 square feet of wall signage would be allowed. Special Sign Permit No. 90-11 allowed an increase in wall sign area to 512 square feet. Limited Sign Permit No. 91-1 would allow the applicant to maintain both types of signs and to exceed the allowable height and area for freestanding signs, for a maximum period of 2 years. The fol],pwing matrix compares the proposal with the standarns of Article 961: Section 9610.5 (b) Alternative B Issue Allowed/Re uired Proposed Type of Freestanding or *Freestanding Sign Wall and wall Size of Sign - if 30 ft.**84 sq. ft. Freestanding 7 ft. high **20 ft. high monument **pole Staff Report - 2/20/91 -2-(8601d) 8 Section Issue Allowed/Re uired Proposed - if Wall 1.5 sq. ft./ ***512 sq. ft. linear ft. of building front max. 200 sq. ft. 216 sq. ft. total (200 sq. ft.) * Limited Sign Permit No. 91-1 would allow both for up to 2 years. ** Existing non-conforming sign structure. Limited Sign Permit No. 91-1 would allow face change for up to 2 years. *** Granted by Special Sign Permit No. 90-11 Staff does not support the applicant's request because no special hardship or circumstance has been shown to justify variance from the code. The single-occupant building is situated on a corner lot at the intersection of two arterials, with no obstructions that would block the existing wall signage. The wall signs are more than double the area permitted by code, and should be sufficient to identify the building and the single user without the additional 20 foot high, 84 square foot pole sign. 10.0 RECOMMENDATION: Deny Limited Sign Permit No. 91-1 with findings. FINDINGS FOR DENIAL - LIMITED SIGN PERMIT NO 91-1: 1. Strict compliance with Article 961 will not result in a substantial economic hardship to the applicant. The building is located on a corner with clear visibility from two arterials. 2. The proposed sign may be detrimental to property located in the vicinity of such sign because the type and amount of signage is out of character with sign permits issued since 1986. 3. The applicant has already been provided with adequate opportunity to identify the building and use because Special Sign Permit No. 90-11 allowed for 512 square feet of wall signage, which exceeds the maximum of 200 square feet allowed by code. 11.0 ALTERNATIVE ACTION: The Planning Commission may approve Limited Sign Permit No. 91-1 with findings and conditions of approval, for any period up to 2 years. ATTACHMENTS: 1. Area map 2. Narrative 3. Site plans, and elevations, dated January 18, 1991 4.. Ptaff Report dated January 8, 1991 HS:LP:ss Staff Report - 2/20/91 -3- (8601d)