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RECEIVED
MAR 28 2012
Dept.OfPlanning
& Building
1 3.27•lZ
FINAL
PARKING MANAGEMENT PLAN
FOR
THE STRAND DEVELOPMENT PROJECT
HUNTINGTON BEACH , CALIFORNIA
APRIL 2008
PREPARED FOR
CIM GROUP
PREPARED BY
FEHR & PEERS
KN<UASSOCIATES
FINAL
PARKING MANAGEMENT PLAN
FOR
THE STRAND DEVELOPMENT PROJECT
HUNTINGTON BEACH, CALIFORNIA
April 2008
Prepared for:
CIM GROUP
Prepared by:
FEHR & PEERS/KAKU ASSOCIATES
201 Santa Monica Boulevard, Suite 500
Santa Monica, California 90401
(310) 458-9916
Ref: 1703.01
TABLE OF CONTENTS
Executive Summary
1. Introduction ................................................................................................................. 1
Garage Description ............................................................................................. 3
Parking Management Plan Overview ................................................................. 9
I. Parking Management ...................................................................................................... 10
Parking Demand ................................................................................................. 10
Parking Garage Operation .................................................................................. 14
Valet Service and Parking Attendants ................................................................ 14
Signs, Enforcement and Security ....................................................................... 21
Loading/Service Vehicles .................................................................................... 26
Plan Review ........................................................................................................ 27
Ill. Parking Rates ................................................................................................................. 28
Parking Validation ............................................................................................... 28
Appendix
LIST OF FIGURES
NO.
1 Site Plan .................................................................................................................3
2 Parking Level 1 ................................................................................................................4
3 Parking Level 2 ................................................................................................................5
4 Downtown Parking Master Plan Study Area ..................................................................11
5 Valet Service Traffic Circulation ......................................................................................16
6A Parking Level 2 - Location of Valet Parking (Small Area) ..............................................18
6B Parking Level 2 - Location of Valet Parking (Large Area) .............................................19
7 Potential Restricted Attendant Parking Area - Peak Weekends - Level P1 .................22
8 Potential Restricted Attendant Parking Area - Peak Weekends - Level P2 .................23
9 Designated Parking - Level P1 .......................................................................................24
10 Designated Parking - Level P2 .......................................................................................25
LIST OF TABLES
NO.
1 Parking Garage Space Summary ................................................................................... 6
EXECUTIVE SUMMARY
The Parking Management Plan for The Strand garage consists of strategies aimed at planning,
managing, and monitoring parking operations to ensure that the parking areas within the project
site are maintained for patrons of the project and the downtown area and do not adversely
impact the local street system. The following is a summary of the Parking Management Plan:
• The Strand project will provide 436 marked spaces in a subterranean parking garage
and 13 spaces on the surface, including three spaces located in the service area and 10
flex spaces on 5th Street that will be available for short term parking during off-peak
periods and for valet/passenger loading during peak periods. Total available parking will
therefore be 449 marked spaces. Additional unmarked areas (including aisles and
circulation areas) would be available during those times of the day when valet parking
operations were in effect.
• Of the 449-space total, 423 spaces will be provided in a self-park format that meets City
requirements for the project. This is 12 spaces in excess of the 411-space supply
required for the project.
• Within the total 436 garage spaces, 26 parking spaces will be provided in a tandem
parking format, resulting in 410 self-park spaces within the garage. The 26 tandem
spaces will be served by valets or attendants.
• The garage provides 188 spaces on the first level and 222 spaces on the lower level.
These spaces include 24 compact, 10 American with Disabilities Act (ADA) accessible
spaces, and 376 full-size spaces. In addition, the garage provides 26 standard-sized
tandem spaces. Three additional spaces are also planned on the surface and 10
additional spaces are provided on 5th Street.
• The City has established a criterion that at least 300 spaces in the garage be provided in
a self-park format (i.e., adjacent to a travel aisle). The garage meets this criterion by
providing 410 self-park spaces.
• The parking supply provided by the project meets the City's Conditional Use Permit
(CUP) requirements for the project and complies with the Downtown Parking Master
Plan.
• Queuing analysis conducted at the ingress and egress of the parking garage on 6th
Street indicated that 200 feet of storage space at the entrance (100 feet in each of the
two inbound lanes) will be more than adequate to handle the peak demand, and ample
storage capacity in the garage will also be enough to handle the expected six vehicles
queued at the exit.
i
• The Downtown Parking Master Plan calls for the proposed garage to serve both The
Strand Project and adjacent activity in downtown. In addition to hourly visitor parking,
the garage could provide long-term daily parking for visitors and employees through the
sale of the City's Annual Parking Pass.
• The garage would not be used for temporary or long-term vehicle storage. Overnight
parking would only be allowed for vehicles associated with the hotel.
• The garage should be operated such that early morning arrivals are sent to the lower
level of the garage. This will force the early-arriving, all-day parkers to the lower level,
thus saving the upper level for the short-term customer parking demand.
• Since hotel guests typically have luggage, up to 10 short-term spaces (30-minute time
limit) for hotel guest loading/unloading should be assigned and located near the
elevators. These short-term spaces would also be available for anyone needing to make
a brief stop in the project or nearby area.
• The Strand project will operate a valet parking program. It was determined that the mid-
block location on the both sides of 5th Street will provide the most convenient valet
service to the patrons without compromising city street operations. Subject to City and
California Department of Transportation (Caltrans) approval, temporary way-finding
signs will be posted along Pacific Coast Highway, 6th Street, and Walnut Avenue to
direct valet traffic toward the 5th Street valet drop-off zones.
• Valet service operations were also analyzed for queuing and vehicle stacking capacity
on 5th Street. The estimated time of valet operator to park a vehicle or retrieve a vehicle
would be no more than 10 minutes, and therefore as many as 5-7 valet attendants may
be needed during the very peak demand times. The valet service manager should staff
the operation to ensure that queuing at drop-off be no more than three vehicles and wait
times be within 10 minutes at any time.
• Overall, when considering the expected peak parking demand, valet service is not
essential to effective management of the parking system. Attendant parking will be
important to effectively utilize the tandem parking spaces. At no additional cost to the
customer, attendants could manage the tandem parking spaces and park additional cars
in the aisles. Both valet and attendant parking during peak demand times will increase
gross and net revenues.
• The parking fees for this garage will be set by the City Council. It is expected that the
hourly and daily parking rates for this garage will be generally consistent with the rates in
other City parking facilities. Validations from participating merchants could provide one
hour of free parking..
• The Parking Management Plan presented in this report outlines operations that are
acceptable to the City. Bi-monthly operations meetings would be held between the
parking operator and City staff to review the parking operations and suggest plan
modifications as necessary. Minor operating revisions could be approved at the City
staff level.
ii
I. INTRODUCTION
This report summarizes the recommended parking management and operations plan for the
proposed public parking garage associated with The Strand. The Strand project is the proposed
redevelopment of Blocks 104/105, located in the area bounded by Pacific Coast Highway,
Walnut Avenue, 6th Street, and Main Street in the City of Huntington Beach. The project
proposes the construction of four separate buildings ranging in height from two to four stories
with a total of 212,338 gross square feet (sf) of floor area. The project would be supported by a
two-level subterranean parking structure that would provide 436 spaces. In addition, 13 surface
parking spaces would be provided as part of the project bringing the total parking supply to 449
spaces.
The proposed development is a mixed-use project containing the following land uses based on
the entitled project and current project plans:
ENTITLED PROJECT CURRENT PROJECT
LAND USE SIZE s LAND USE SIZE s
Restaurant 40,000 Restaurant*10,093
Retail 53,000 Retail 19,500
Office 28,000 Office 28,000
Retail/Restaurant*38,551
Hotel 149 rooms 105,245 Hotel 156 rooms 116,194
TOTAL 226,245 TOTAL 212,338
PARKING SIZE s PARKING SIZE s
411 S aces 105,245 449 S aces 207,985
* The total amount of restaurant space in the Current Project may not exceed 40,000 sf and the minimum
amount of office space in the development is 28,000 sf. The 449 spaces reported above include 436
spaces in the subterranean garage (376 standard size spaces, 24 compact spaces, 26 tandem spaces,
and 10 ADA spaces) and 13 spaces on the surface (three surface lot spaces and 10 on-street spaces
along 5th Street).
1
The proposed garage will be a public garage, operated and managed by the project developer
on behalf of the City of Huntington Beach. Figure 1 shows the location of the project and the
garage access plan.
GARAGE DESCRIPTION
The current project's proposed garage will be a two-level subterranean facility with a capacity of
436 spaces. In addition, there will be 13 parking spaces on-grade for a total project parking
supply of 449 spaces. The Strand project is required to provide 411 parking spaces to support
the development. The additional spaces, which are provided in a tandem parking format, will
provide additional public parking above and beyond the parking required to support the project.
Additional unmarked areas, including aisle and circulation areas, would be available during
those times when valet parking operations were in effect.
Gara e Desi n
Figures 2 and 3 illustrate the layout of the first and second floors of the parking garage,
respectively. Table 1 summarizes the breakdown of the type of parking spaces provided on
each level of the garage.
Approximately 6% of the self-parking supply (24 spaces) will be compact spaces, 2% ADA
spaces (10 spaces), and the remainder standard spaces. Approximately 6% of the total 449-
space supply would be provided in a tandem parking format. Only five of the 436 spaces within
the garage are designed as parallel parking spaces with the remainder designed with 90 degree
parking, perpendicular to the aisles.
Gara a Access
Access to the parking garage will be from a single driveway on 6th Street with two inbound lanes
and one outbound lane at 6`h Street. Inside the garage, there will be two lanes for
2
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FIGURE 1
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PARKING LEVEL 2
TABLE 1
PARKING GARAGE SPACE SUMMARY
PARKING SPACES PROVIDED
NUMBER OF SPACES
TYPE OF SPACE
SURFACE
LEVEL LEVEL P1 LEVEL P2 TOTAL
Standard 13 170 206 389
Compact 8 16 24
Handicap 8 -8
Handicap Van 2 -2
Subtotal 13 188 222 423
Standard Tandem 11 15 26
TOTAL SUPPLY 13 199 237 449
PARKING SPACES PROVIDED VS PARKING SPACES REQUIREC
Type of Space Provided Required [1]+1-
Standard Spaces in Garage (not including tandem)376
Standard Spaces on Surface 13
Handicap Spaces 10
Subtotal 399 387 +12
Compact Spaces (Maximum permitted = 24)24 24 0
Total 423 411 +12
Note
[1] - The total number of parking spaces that should be provided by the project as required by the City
inbound vehicles to take a time-stamped ticket and two outbound lanes for exiting vehicles to
check out through a cashier booth. Both exit lanes will contain cashier booths for motorists
paying on the way out of the garage although it is likely that only one outbound cashier booth
would be operated for most hours of the day. Cashiers would staff both exit lanes during peak
exit times. The second exit lane would be controlled at all times by an electronic reader for pre-
paid exit (e.g., pay-on-foot exit tickets).
Ticket dispensers would control both inbound lanes so that visitors to the garage could use
either entrance lane.
The garage is designed with extensive stacking capacity in the aisles at exits while providing for
internal circulation for vehicles entering the garage and looking for spaces to park. The
entrance is also designed with 108 feet of storage in each inbound lane between the 6th Street
sidewalk and the entrance gates to provide over 200 feet of storage space, enough capacity for
10 vehicles (five in each lane).
Based on service rates per lane for ticket dispensers with gates at the entrance and cashiers
with a variable fee and gate at the exit lanes, it was determined that queuing will not exceed the
driveway storage at the entrance and will have no more than six vehicles in queue at the exit,
according to the Traffic Impact Analysis conducted by LSA Associates, Inc. in June 2002.
Gara e 0 erational Overview
The garage is intended to be operated as a public parking facility with variable rates for parking
in the facility based on the amount of time parked. Retail and restaurant patrons, office visitors,
and general public patrons would pull a time-stamped ticket on the way into the garage and
would pay a fee upon exit. The amount of the parking fee would be based on the length of stay
in the facility.
Hotel patron access to the garage would also be through the ticket booths at the garage
entrance. Hotel patrons would take a ticket on the way into the garage and either pay on exit or
present a ticket validated by the hotel for free or reduced rate parking.
7
The Strand project tenants may offer parking validation for their visitors/customers which could
offer some amount of free parking (usually one hour) or offer parking at a reduced hourly rate.
Monthly parking for project tenants (employees) and area adjacent businesses would be
available through the City's Annual Parking Pass Program.
Valets would also utilize some of the spaces within the garage. Valet parking would be offered
to project visitors and to the general public through a valet stand located on 5th Street. The valet
would take the car from the customer on 5th Street, enter the garage by pulling a ticket at the
entry gate, and park the car in a designated area in the garage. The returning customer would
pay the parking fee and a valet fee at the valet stand on 5th Street and the valet would retrieve
the vehicle and deliver it back to the 5th Street valet station. It is likely that the valet service
would operate on weekends year-round and on weekday evenings during the summer season.
If the hotel were to participate in the valet program, it could offer the service at all times of the
day, most likely focusing on check-out and check-in times.
The parking garage would not provide temporary or long-term vehicle storage. The only
overnight parking that would be allowed would be in connection with hotel guests.
Parkin Su I Allocation
The Planning Commission and City Council approved a parking supply of 411 spaces as part of
The Strand entitlement. This parking supply was deemed to be adequate to:
a. Be consistent with the Downtown Parking Master Plan (DPMP)
b. Meet the needs of the Strand Project
c. Allocate 132 parking spaces for the Oceanview Promenade, and
d. Satisfy the parking obligations of the Agency under the Abdelmuti Owner
Participation Agreement.
The proposed parking supply provides 423 parking spaces that meet the City's approval
requirements, exceeding the required parking by 12 spaces. In addition, 26 parking spaces will
be provided in a tandem parking format to address the public parking needs of downtown
Huntington Beach.
8
PARKING MANAGEMENT PLAN OVERVIEW
The Parking Management Plan is intended to provide strategies to ensure that the parking
areas within the project site are maintained for both project and downtown patrons and do not
adversely impact the local street system. Because of the proximity of the project to the beach,
there could be situations where beachgoers will park in the garage. It is desired that beach
parking should not adversely affect the parking supply to the extent that adequate parking would
not be available for the project and downtown patrons on any occasion.
The Parking Management Plan is consistent with the Downtown Parking Master Plan, the
Operating Agreement of the Strand Public Parking Structure, the provisions of the Fourth
Amendment to the Owner Participation Agreement dated February 3, 2003, and the Settlement
Agreement and Mutual Release with Abdelmuti Development Company, et al.
9
II. PARKING MANAGEMENT
The goal of the Parking Management Plan is to ensure that adequate parking is always
available to the patrons of the project and other area uses and to ensure that the parking
system will have minimal impact to the local streets adjacent to the project even during peak
summer times and special events. The Parking Management Plan addresses all issues
pertaining to the parking system operations and management. Specifically, it addresses the
parking demand management, valet service operations, parking space management, and other
operational issues.
PARKING DEMAND
The DPMP calculated the need for 403 spaces for this project and the surrounding area of
downtown. The DPMP indicated that a supply of 403 spaces to serve the development in Block
A will be adequate to handle the expected parking demand for Area 1, illustrated in Figure 4.
When the Strand Project was presented to the Planning Commission for approval, the parking
garage attached to that proposal contained 411 spaces, and the requirement for the approved
project was set at the higher 411 spaces.
The proposed parking plan for the Strand project provides the required 411 spaces plus an
additional supply of 38 spaces. These additional spaces will serve the general public parking
demands of downtown Huntington Beach.
Hotel
The hotel included with the current project plans typically would provide valet service for its
patrons. The overnight hotel parking demand and the event parking for meetings would utilize
10
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LEGEND:
. m m . - Downtown Parking Master Plan Boundary
-Study Area Boundary
0
- Area I - Area 3 (Periphery)...e - G1 (ON-STREET)
- Area 2 A - Block Identification
KAKU AS SOC I ATES
FIGURE 4
DOWNTOWN PARKING MASTER PLAN STUDY AREA
the unreserved self-parking spaces in the garage, or at peak periods this demand segment
could be parked in the tandem spaces by parking attendants.
Short-Term S aces
Ten parking spaces near the first floor elevators to the hotel lobby should be marked for short-
term loading/unloading (30-minute time limit) to ensure adequate convenient access for hotel
patrons checking into or out of the hotel. These short-term spaces would be available to any
patron of the garage - hotel check-in or out as well as patrons using the spaces briefly to make
a quick shopping trip or pick-up/deliver a package.
Valet Demand
The 5th Street frontage has been redesigned to provide a large valet pick-up/drop off area along
both curb faces in the center of the block. The valet area has the capacity to accommodate
approximately ten vehicles between the two sides of the street.
Given the redesigned 5th Street frontage, The Strand project will operate a valet parking service
on summer evenings and on weekend nights during the other months of the year. While peak
valet capacity will be staffed and utilized during the periods identified above, it is anticipated that
the hotel will support a limited valet operation during most business hours. While the project
restaurants would be the primary users of the valet parking service, the valet operation would be
available to any downtown visitor.
Pro osed Pro'ect. The Strand project as currently proposed would include 10,093 sf of
restaurant space although the maximum amount of restaurant space within the project could be
up to 40,000 sf. Assuming a walk-in percentage based on the downtown location of the
restaurants, the proposed 10,093 sf of restaurants would generate approximately 80 vehicle
trips during the 8-9pm peak hour of a peak weekend night (48 inbound and 32 outbound trips).
Based on valet parking usage patterns at the restaurants on Pier Plaza, as much as 60% of the
total parking demand could utilize the valet parking service. If the valet usage were at this level,
the valet stand would have to accommodate approximately 28 inbound vehicles and 19
12
outbound vehicles during the peak hour (8-9pm) on a Saturday evening, for a total of
approximately 50 vehicle trips per hour. The Appendix shows the calculation of the potential
valet parking demand if the project develops as is currently proposed.
Based on a two-hour stay for restaurant customers, the total number of valet parking spaces
inside the garage needed to serve the approximately 10,000 sf of restaurant space would be in
the 20-25 space range.
Given the inbound/outbound split of traffic and the time it takes for the valets to service an
inbound and outbound customer, the 10-space valet area could accommodate up to 300
inbound vehicles per hour on a busy Saturday night. Thus, The Strand project valet area has
the capacity to accommodate the project restaurant as well as a significant amount of downtown
public parking demand.
During the peak times of valet usage (summer weekend evenings), the maximum use of the
tandem spaces would be made. Since the valets control the keys for the vehicles, both the
inside and outside spaces in the tandem pairs could be used and the maximum capacity of the
garage could be realized.
Maximum Restaurant Demand. The Strand project could contain up to 40,000 sf of restaurant.
Assuming the walk-in and valet usage percentages discussed above, the valet stand would
have to accommodate approximately 115 inbound vehicles and 75 outbound vehicles during the
peak hour (8-9pm) on a Saturday evening. The Appendix shows the calculation of the potential
valet parking demand if the project developed its maximum allotment of 40,000 sf of
restaurants. The typical size of a downtown quality restaurant is approximately 10,000 sf, so
the full usage of the approved restaurant space could yield up to four restaurants in the project.
Based on a two-hour stay for restaurant customers, the total number of valet parking spaces
needed to serve each restaurant would be in the 20-25 space range. Thus, if all four 10,000 sf
restaurants provided a valet service, approximately 80-100 spaces would be needed to serve
the valet demand on a peak Saturday evening. This level of valet activity could be
accommodated and still leave enough capacity within the garage to meet the City's target of 300
self-park spaces available to the general public.
13
Again, the design of the 5th Street valet area has enough capacity to accommodate the project
valet parking demand even if the maximum allowable 40,000 sf of restaurant space is
developed within the project. There still would be available capacity to accommodate valet
parking demand for up to 45 inbound public vehicles during the weekend evening peak hour.
PARKING GARAGE OPERATION
The parking garage under The Strand project is intended to serve both the project and the
surrounding area's parking demand. While some employee and monthly parking will be
provided through the City's Annual Parking Pass Program, the primary function of the garage is
to serve customers and visitors to downtown. Thus, the prime spaces in the garage should be
convenient to short-term customer/visitor parking. To help establish this priority, the first floor of
the garage should be "roped off' in the early morning hours so that the early arrivals (the
vehicles most likely to stay all day) are directed to the lower parking level. The only early
morning open spaces on the first floor would be the ADA accessible spaces and the 30-minute
time limit spaces. This would leave the first level of the garage open for short-term parking after
the lower level fills.
VALET SERVICE AND PARKING ATTENDANTS
The most logical area for the storage of valet-parked vehicles would be in the southeast corner
of the lower level of the garage. The precise location of the spaces is discussed later in this
chapter.
In providing valet service, two issues are addressed: valet operations and vehicle stacking.
Valet operations alternatives were studied to determine the most effective means to conduct the
service without adversely affecting adjacent local street system. Vehicle stacking was also
analyzed to determine if there is adequate vehicle storage capacity for efficient operations
without adversely affecting the adjacent local street system.
14
Valet 0 erations
Alternative vehicle drop-off locations, vehicle pick-up locations, parking areas, and circulation
patterns were considered for valet operations. Considering various factors such as the parking
garage access on 6th Street, pedestrian amenities on 5th Street, pedestrian access to the project
venues along 5th Street, vehicle stacking capacities, and heavy traffic conditions on Pacific
Coast Highway, the most convenient valet drop-off location for patrons will be at mid-block on
5th Street on both sides of the street. Vehicles arriving from eastbound Pacific Coast Highway
will be directed north on 6th Street via way-finding signs' that would be deployed during the
times of valet operation. These vehicles would proceed east on Walnut Avenue and south on
5th Street to the drop-off/pick-up booth on the west side of 5th Street. For vehicles arriving from
Walnut Avenue and dropping off their vehicles on the west side of 5th Street, the valet
attendants will take the vehicles southbound on 5th Street, head west on Pacific Coast Highway,
then north on 6th Street and make a right turn into the parking garage. Figure 5 shows the
location of the way-finding signs and a typical sign message.
Vehicles approaching the site via westbound Pacific Coast Highway would be directed north on
5th Street to utilize the drop-off zone on the east side of 5th Street. Valets would take the cars to
the 6th Street garage entrance via northbound 5th Street to westbound Walnut to southbound 6th
Street.
There were concerns expressed about valet traffic circulation through the heavy traffic on
Pacific Coast Highway. The clockwise "around the block" circulation pattern illustrated in Figure
5 reduces the need for left turns onto Pacific Coast Highway and should be able to function
without impact on adjacent street traffic. Other potential alternative locations such as on Walnut
Avenue or on 6th Street were also considered but were rejected due to the potential adverse
traffic and circulation conditions.
The most convenient vehicle pick-up location for patrons will be on the west side of 5th Street,
where valet attendants will retrieve vehicles from the garage, head north on 6th Street, east on
Walnut Avenue, then south on 5th Street, and into the pick-up location. Patrons will exit via
1 Any temporary signs deployed along Pacific Coast Highway will require the approval of Caltrans. The
design and location of all the signs will require the approval of the City of Huntington Beach.
15
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FEHR &. PEERS
KAKUASSOCIATES
FIGURE 5
VALET SERVICE TRAFFIC CIRCULATION
Pacific Coast Highway to their desired destinations. Figure 5 illustrates the valet service
operations as recommended.
It is estimated that vehicle retrieval could take about 8-10 minutes on average during peak
conditions. Adequate valet staffing shall be required to ensure that wait times will not be over
10 minutes at pick-up and that queuing of vehicles on the west curb will not exceed the 10-
vehicle storage length of the current cut-out areas on 5th Street.
Valet Parkin Area
Two valet parking areas are shown on Figures 6A and 6B. The smaller area is shown on Figure
6A and would include 30 spaces. This size area would accommodate the valet parking demand
for one restaurant offering valet service. The area would be marked with signs over each space
that read "Space Reserved for Valet Parking 6pm-1 am". If the restaurant valet service were
only offered on weekends, a line would be added to the signs that read "Friday-Sunday Only".
As an alternate, these signs could be installed only on the evenings that the valet service was in
operation.
The larger of the two areas includes all the spaces on the east bay of the lower level, as shown
in Figure 6B. In this configuration, 68 spaces would be allocated to valet parking. This would
be an adequate supply to accommodate a valet parking operation serving 2-3 restaurants plus
some public parking. By adding the adjacent parking aisle to the west, the valet parking area
would accommodate 118 vehicles - a supply sufficient to accommodate the maximum 40,000 sf
of restaurants in the project plus public valet parking. In this configuration, the drive aisle at the
south end of the garage could be blocked off with a chain and the north end of the eastern
parking aisle could be blocked off with a temporary sign that read "Valet Parking Only Beyond
This Point". The public would still have complete access to the general parking spaces and
traffic flow to/from the floor-to-floor parking ramp would be maintained.
The garage has sufficient flexibility to accommodate seasonal changes in valet parking demand
and growth in valet parking demand over time. By expanding the valet parking area on the east
side of the lower parking level, the public self-parking activity is given priority on the more
17
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PARKING LEVEL 2 - LOCATION OF VALET PARKING (SMALL AREA)
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convenient upper level and the valet spaces are located most convenient to the elevators close
to the 5th Street valet pick-up/drop-off zone.
The final location of the valet parking area would be determined after some experience with
garage operations. Bi-monthly operations meetings between the garage operator and City staff
would review the valet operations and deployment of spaces and these could be adjusted as
necessary. Minor operational changes to the Parking Management Plan could be approved by
City staff.
Vehicle Stackin and Stora e Ca aci
The current site plan for the project shows a vehicle stacking capacity in the midblock cut-out on
the two sides of 5th Street of approximately 220 feet or enough storage to accommodate about
10 vehicles.
The valet system must be designed so that it is adequately staffed so that no delay to the
customer is experienced at vehicle drop-off and that no more than three vehicles are queued
waiting for the drop-off transaction. At drop-off, the driver and all passengers will exit the
vehicle, the valet attendant will hand the ticket stub to the driver, and the attendant will then
proceed to drive the vehicle off the area and into the parking garage.
Upon vehicle retrieval, the patron would pay the valet fee and the variable parking fee at the
valet station and the valet would deliver the vehicle to the pick-up area on the west curb.
The analysis summarized in the Appendix shows that the 10-vehicle drop-off area would be
adequate to serve the valet parking demand even if the valet parking operation served both the
general public and the full allocation of restaurant space in The Strand project.
To ensure that there will be no delays or queuing, it is estimated that as many as five to seven
valet attendants could be needed during the very highest peak conditions, depending on the
level of traffic condition on the City streets.
20
Parkin Attendants
The use of parking attendants will be required at each parking level to effectively utilize the
tandem parking spaces. During the summertime peaks and special events, the parking
attendants on the first level will allow the general public to access the tandem spaces along the
west side of the parking garage. On the lower level, the parking attendants could make use of
the tandem spaces along the west side and also stack-park in the aisles, if necessary.
During all other times of the year, parking attendants on the P1 level could be provided on an
as-needed basis to make full use of the tandem spaces as required. The tandem spaces on the
P2 level could be allocated during weekday, daytime hours for monthly parkers who would be
assigned to a particular set of tandem spaces. During most occasions in the off-peak, the
expected demand will require only one attendant at each level, if any. During the peak
conditions, two attendants will be needed on each level. Figures 7 and 8 illustrate areas that
could be blocked off and designated for valet/attendant parking only.
During the time periods when the tandem spaces were not in use, the space against the wall
would be roped or coned off so that only the space against the aisle would be accessible.
SIGNS, ENFORCEMENT AND SECURITY
Clear and visible signs indicating the elevators/stairs to the hotel lobby, other key entertainment
venues, and access to 5th Street should be posted at various locations on both levels of the
parking garage. Most patrons will self-park their vehicles in a location nearest their destination
and elevators/stairs. Signs indicating the general parking area, additional parking area, and exit
should also be posted at various decision points at the end of the aisles. Parking spaces for
monthly parkers, project tenants and hotel employees will be controlled through a proactive
management program to encourage parking in the appropriate spaces. Figures 9 and 10
illustrate designated areas that will need additional signing and/or pavement markings to
provide clear instructions.
21
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POTENTIAL RESTRICTED ATTENDANT PARKING AREA - PEAK WEEKENDS - LEVEL P1
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POTENTIAL RESTRICTED ATTENDANT PARKING AREA - PEAK WEEKENDS - LEVEL P2
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DESIGNATED PARKING - LEVEL P1
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FIGURE 10
DESIGNATED PARKING - LEVEL P2
Providing private parking enforcement and security should be considered to ensure efficient
parking and safety. Frequency of patrolling and drive-through inspection will depend on the
frequency of violations.
Figure 9 also shows the location of designated spaces on the first level of the garage. The 10
ADA accessible spaces are shown along the main drive aisle and the 10 30-minute spaces are
located south of the elevator. Figure 9 also shows the locations where the chains would be set
up in the morning hours to force early traffic to the lower level of the garage.
Figure 10 shows the lower level parking areas that could be designated for attendant parking.
These spaces could be controlled by an attendant or, if no attendant was on duty, the interior
spaces could be coned/roped off and left empty for the day.
0 eratin Hours
The garage will be accessible to hotel guests on a 24-hour basis. Upon checking in to the
hotel, guests would receive a key card valid for the length of their stay that allowed them to exit
the garage at any time without paying an hourly rate and to enter the garage even after closing
hours. If the guest wanted to check into the hotel after garage closing hours, he/she could use
one of the three surface spaces during check-in, at which time he/she would be given the pass
to enter the garage.
The operating hours of the garage for general public would be the same as the other public
parking facilities in the area.
LOADING/SERVICE VEHICLES
Based on the review of the proposed parking garage design, all loading and access for service
vehicles, other than for garage maintenance, will occur outside of the parking garage on the
surface level. All building maintenance and servicing should be scheduled during off-peak
hours during non-summer months, unless unavoidable.
26
PLAN REVIEW
The Parking Management Plan should be reviewed during periodic operations meetings
between the garage operator and City staff. Modifications to the Plan should be discussed and
implemented as appropriate. Minor revisions to the Plan should be able to be approved by City
staff while significant proposed changes should go back to City Council for approval.
27
III. PARKING RATES
This garage will collect fees from parkers in a variety of ways:
• A retail/restaurant or downtown visitor would pay-on-exit, use the City Annual Parking
Pass or get a pre-paid exit pass.
• With the pay-on-exit system, most of the public parkers will be short-term visitors to one
of the project or area land uses who will pull a time-stamped ticket on their way into the
garage and pay upon exit a variable fee based on their length of stay.
• With the Annual Parking Pass, parkers will show their Pass to the booth attendant and
the attendant will raise the exit gate.
• If "pay-on-foot" equipment is installed in the garage, a visitor will have the option of
paying his parking fee before returning to the car. The visitor would be issued an
electronic exit pass which would, when inserted in the card reader at the exit gate, raise
the gate.
• Valet parking will be a pre-paid or a validated operation, so the parking fee will be
collected at the valet station at the end of the stay.
• Parking fees for hotel guests would be collected from the patron at the hotel desk at the
time of check out and the parking key card would allow exit from the garage without
paying an additional fee.
PARKING VALIDATION
Retail stores and restaurants outside of the project could participate in the validation program by
purchasing validation stamps or purchasing a volumeter. The validation should be for one hour
of free parking. Validation stickers or volumeter stamps should be charged to the tenants at the
going rate charged by the City for public garages.
28
APPENDIX
CALCULATION OF VALET PARKING DEMAND
AND
PICK-UP/DROP-OFF REQUIREMENTS
CALCULATION OF RESTAURANT VALET PARKING DEMAND
THE STRAND PROJECT
TRIP GENERATION
Restaurant T e Hour
Trip Rate
(tr/1000 sf)
Inbound
%
Outbound
%
High Turnover Saturday
Sitdown 8-9 pm 20.00 63%37%
Quality Saturday
8-9 pm 10.82 59%50%
Use Average 15.41 61%39%
VALET DEMAND
40,000 sf x 15.41 trips/1000 sf = 616 trips
616 trips x 50% walk-in capture = 308 trips
308 trips/hr x 60% valet use = 185 trips/hr (113 inbound, 72 outbound)
Inbound demand = 3 minutes x 113 veh/hr = 339 minutes occupied
Outbound demand = 1 minute x 72 veh/hr = 72 minutes occupied
Total occupied = 411 minutes occupied
Capacity 10 spaces x 60 minutes = 600 minutes available
Capacity exceeds Demand and therefore the valet station can accommodate the
projected valet demand from maximum 40,000 sf allocation of restaurant space.
VALET STATION CAPACITY
300 trips/hr = 180 inbound + 120 outbound
Inbound demand = 3 minutes x 180 veh/hr = 480 minutes occupied
Outbound demand = 1 minute x 120veh/hr = 120 minutes occupied
Total occupied = 600 minutes occupied
Capacity equals Demand and therefore the capacity of the valet station with 10
loading/unloading spots is 300 vehicle trips per hour.
PARKING DEMAND
Anal sis Based on Pier Plaza - Dukes/Chima o Valet Parkin Use
105 valet reserved parking spaces
13,300 square feet of restaurant
Vast majority of valet use is by patrons (estimated 80 to 90%)
Use rate = 105 spaces/13,300 square feet = 7.9 spaces/1000 sf
For Strand Pro'ect
Assume 50% of patrons are walk-in and 60% of drivers use valet
7.9 spaces/1,000 sf x 50% walk-in x 60% valet = 2.4 spaces/1000 sf
Maximum valet parking demand =
40,000 sf x 2.4 sp/1,000 sf = 96 valet parking spaces
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