HomeMy WebLinkAboutAdministrative Approvals AAX1984007 - Staff Report/Executive Summaryhurttington beach development services department
11C.I Plarxning CQhirc<.i Sion
FROVI: Development Services
;7Afi13. February" 20, 19b5
sanC1 S%,.:'CIAL SIGN PSRMII NV b4-iU
AL] UCAhT. I: TED : CC Ea 1s
tech Sign;, Inc . January 7, 19
40 Cnmmer.z
tuna 1' A 9172Ci
REQUEST: NANDA1CR.i 91 OCESSSIUG DAM
to permit the replacement of %arch L985
cabinet sign at then top of all
,xisting non-conforming 4 Etoot high
freestan6in, sj9i} structure.
District
C„2-Co
CENBRAL RLIN
General Comri;ercial,
li[%.t bi Lm USE.
home Ty,:r ovemerlt Cent
1 1 t1 SUGGTsETED ACTION!
Din; Spenia,1 My Permit No. 44;0 baseo en tncQ findings outlines 'in
Section 0:G of this -report .
A4 0a3
i,'P::,'.tsr"159 .itkf 3ii e 7 777' 4fi iy
WEN FsAl1
Special Sign lornit No. 54-ll.r is ua r0caLhest to 1aintaira
replacement of a cabinet sign at the top of an existing
ci a bright red strip around the wage of the cj;,
cabinet sign has a bright, yellow background, bright, red letter
feet rust of Sher tarao.. the now "GU W .int.erraaLly illurrrlr;ateu
non--coniurring 4 iFeet high t =ntana. ng : ign structure. The sign
is located on.the south nine of Winger vw:aue aapproxinately tfr0
The applicant has initiated a special
existing sign in inconsistent with the
Ordina nce Code, TOOK 976, bign Code.
to the sign code in the tallowioy araa:
1.
shall be placea within a Tar crape planter, no portion shall
i beyond the perimeters at said planter." Th sub
s a h lli"alsa.
1y single.
tiara 9760.7 1b): on, cifienthat freestanding signs located
Section 9=70U.7 (a) : Specifies that "all treestanuing signs
sign is only partially enclosea within a lanuscape plan
freestanding sign iNkcatea witbi .r. 12 Lee
in a c2 zone is 20 feet. The sub;;ec:t s
allowed height by approximately 2ts teat
Section 9750.7 (b): w"pecitier that
10 Quark teat.The sunjea sign exceeds, ti,- alloweu
Within l z teat ot..the property line are a.11r.sca Nablus of
lrrox, wate ly 75 squa re test<
on 976 O.7(e):
5 Distric ts Wi
t
street frontage on
acaitional feestano
of street montage
Se Ina
n per mit because the
ty ait 3 ont_ingt_on Beach
The sign does not cant arm
it
iaxinun height of a
or the property line
kan exceeds the maximun
in the C2, ca,
Ci i erier :en (M) t..
root ray t')e psrwittea an
C4,
every six hurtatea (000) feet
eycess at thy minimum seven hundred
(700) tent, praviaea furtLer that the minir;suxc distance between
such signs shall be six hundred (600) taet.;e Section
9760. 1(27) states; ",Site s hall wean one or wor, parcels of
land identified by, the assessor °s r :coma . Provided further,
where uta integr ate6 building uevulopmex:t ha
has beenproposed r . the s i te shall include al
containedwithin or 4 _part of thedevelop*
integrateu building development shall inclu
the
re center
in aonition to the, inconsistencies with Article 919, Ron Code, the
"OW S" cabinet sign was changed without proper eenLitlement and
pf rnits.
been appr: oveca or
parcels of land
application, An
all parcels
serviced by cokon eccussways, uu riveway:, parking,
landscaping, etc." the subject sign in located in
an;integraters building development se rvicea by common
accessways, driveways, and :irking. The frontage to
censer is approximately 650 feet, Therefore the nut
is entitled to only one fra estaanain .g sign.
3.U _rdVI2a:Cat.PaiPrt's1T 5"1'FiL:
T'h63 prop{.sea ppro e` :t; L CcatecIcr lcally c.x,.•i;a ak. pur:,uant to cnction
15311, class 11, (a), r the Calitornia hnv'ir:onlneutal uality Act..
4. u fsi i7Fw ' ;i [s °lilrf.'1'_ ;C'I'A°l t
Tito subject sign i s 1ccatecl in the hiuntilaggton center t'br :k.e re i t
District icslc vel.;r ,uent Pro; ect. This pre jsct area wa: created in
order to "r verse sir cilr:viatee,, t1w .;tracts of existing cne/ur
potential blight within the community".
As a P:edeve lopu(nt Pro)eCL an aittellop+t is. hs.inca mace, to u''L+rcxue the
area by initiating the following policies:
h4 aci`kievec ent of a ip
level tit concern for a
cal :nvirour,rr:ut retlc etinci a high
tectural anct urban design principles.
tiun c.t e.xiutinc ano anticipaatea
social anti c nvironmental blight
review allot rec >i,Fr:e.n r iorn of all
ritial acene tints to said plans
Oevelopment in the i°rolcrt Area.
he Agency prior t_Q application
concept ual plans cue :Eubsta
pertaining toia llcl u se cane
keferral shall te, r:,acie to t
apLrova;t by the ,:it.y.
`lhe aelilmdrlaticn anu kitig
visual, economic,,, physi.c0
within the Pr o j e c t Area.
Y;..terral to the Ai ency in
Sign. which create }i, %r ] = ar un l .,ht y ap bearanc s by
protruding , overhanging ,L iuk ties, f lashing, }'[tawirl<
or ether such animations ei3[C7 fur [illtal.'i,¢:?Il shall not be
permitted n this T r.)jeet: Area. Agency Shall pnrtx,it only
those necessary for is riti.iiicaLioon of nuilaings,
pt("emises, <;a and h.ronucts aoooeinLed with the lane parcel
involvecd. `11 sign: sha i i e tiap:uruveu through ai p.lanneo else
program.
in e dditrion a "rel
Associate s , Inc.,
kuing er l venue as
exhibits a lack phl
report states that nth
size a
tac c"d '
I shape, lack ca
pleasant
estn;ent ueter.
L)rnp)ar.ea by that"G', hullis,
itiew the Project Area to t
ail and service orients a bu
South of
sic I. int € rgrati ,on alie obso lescent de
d j nteo iievelop ni sit , in terms o
large t;o11m re
ign controls , and lac k of unformi
bop;;era from viewing the area as
I district."
ea thatign. The
building
y in the
It is the F: [_,vr:lfap_r.,erIt 'ear n } rs position that the s u cot sign is
not in : cccri:.,«ri e with tL intent of the hedevelopimr;nt Plan and.
r.I,+a,^eic r : re;,[rnlt,enes cenial rit Special l eriirit No. 84-10,
Liii. t.xvi 7,
v , W : z5Q 1c . {, ' k. a . x i.r :<: N, ° •"J . . . into Won,
.-ert t d without obt a ini ng it]a q
Cale _!O a n --xl y . s...a°. .,..._ ,..i .; I
sign
« t i
,I n u a s t. r 3.' s y s. $'v:. M , on W ;) f . 4, 1064.
caX1fa {- Sak M$1.k .Jex Hit. ... iii.t _ " r . ,
Bur t Lti :f ] "_ach r3,.ht..'.a ,.. . _ . !! W1
in ;Ft Kaxm ..+'. y L} a n,
Rf„4ev .'.loj x u_ M y&-€ t
An i nv en ts a r t we En v x' ..
Street f`runn :p k, e . . 2 r ., i ! We 9C -f. M p ° ° wi l l hls
controlled t;° ....n •r:. n a F'? ': :;°;. i. •.
squaKe tort11 t ? :!: . it n . t s t f°
si.a1 f ffE1 C.i' #. 1 0 10 0 n 6.tu. "uf. '.t A W: Knot:
identification. _O OW Li 5 r#.,;r MOW i to .. :t_F ;.f
the L1'f:',1;isez«
ed;k.,9«H 4v
''Ax E14
S taf f LL : , . t
Permit No. 14
CL 1 i
WWII nml
and would t.shab1..
Frei-et Area.
iic
:.b..91C y !! S '" r4 cull,
-'Ji ll Lsti:f',ftY.lfx '1 $.` 5 a:. _ s tai°p'rf'jG
ty of `up-fit
the vr3:ap f7v,k:'Ck..ti 5 tou..N,qufYtd
CON WT: TJN OF D UAL
ar ove the sign wiLhir. .. it
ALTERNATIVE ACTION
The trend for freestanding signege in the near vicin
subject sign is roving toward low-profile monument s
feels that the existing non-coniorrling sign should b
a low-profile, monument sign which will maintain thi.
Approval in concept would be subject tc Q U Iii rector
Services and the Redev aiopnnnt Agency,
Stage-step Cons ca na1
ty of the
gns. Staff
replaced *fri
trend.of Oevelopneat
he site Plan and elevations dates October 19, 19b4 shall be
revi sed ann re-submitted ete.ictirig a lcw profile monunent siy
10 feet or less i n height and 100 square feet or less in sign
area.
2 The mununent zi.gn shall be encJosea within a iar scape planter.
i. The monument sign shall he subject tc, th review and approval
of- the 0irnctt r of DevelopNentServi ;es and the Ilei# volopment
Agency as part of a plannLa sign progra fur the entire
developm nt .
4. Remove the existing sign w-.tthh O uays of this aw iun.
ATTACI Pi LIS :
I. Area nma
2. Ninutes from the January 10/19 0 Plana ng Commission meting.
3. Site plan dated October 19, 1944
4. Letter dated November 14, W4
5i ownership male
WPV
á
YJ 3 " 'n A venue
k.'r ,Tkr 4nc1n 3eac4''.r. .li -r rjc-"-!'S+y, t°i
Hunt r1)
liti ;LG'l Blvd.
r113'2330
Vii; k:'`x7 .vl .r}!„!(,,
11,10 Santa MO!,lif"a F; 1
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