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Home My WebLink AboutAdministrative Permit APX2016017 - Project DescriptionDescriptionof project: ActiveStrengthandConditioningIlc,wouldliketo openapersonalenrichmenttrainingcenterat 15075 GoldenwestSt.,HuntingtonBeachCA92647.Theproposedlocationisabout2374squarefeettotal. Wewill useabout59sffor receptionareaandfront deskcheckint1692sffor openspacetrainingspace and623sf. Theremaining623sqft inthe backareawill bebathroomsandofficespace. ActiveStrengthandConditioningLLCwill beopenMondaythruSaturday.Ouroperatinghourswill be6 amto 10amand4 pmto 7pmfor smallgroupclasses.Individualtrainingwill befrom 2pmto 4 pm. Markwill beourheadcoachaswellas1assistantcoachduringclasstime. Ourheadcoachwill beMarkOzurovich.Hehasalwayshadapassionfor fitnessandhasdedicatedhis lifeto helpingothersachievetheirgoals.Hehasover15yearsofexperienceasastrengthand conditioningcoachandapersonaltrainer.Hisprofessionalcertificationsincludethe NationalAcademy of SportsMedicine(NASM)certifiedpersonaltrainer,NASMCorrectiveExerciseSpecialist,andNASM PerformanceEnhancementSpecialist.Inaddition,heisacurrentUSAPowerliftingathlete. Hehas expertiseincluding,but notlimitedto Powerlifting,Olympiclifting,Kettlebelllifting,athletictraining, andnutrition. Markprideshimselfoncreatingatrainingenvironmentthat isbothengagingand effective. Descriptionof Services: ActiveStrengthandConditioningLLCisapersonalandsmallgrouptrainingfacility. Weareanewly formedbusinesswith businesspartnerswhohavemorethan35yearsofcombinedexperiencesinthe businessandfitnessenvironment. Wewantto createabusinessthat enrichaperson'slife. Ourgoalisto haveapersonrealizehisor her internalgoal.Theywantto bethe besttheycanabsolutelybe.Theytakethe lessonsthattheylearn from toughtraining,andtheyapplythemto everydaylife.Thesepeopleareyournormalaverage person.Althoughtheymayappearlikeyournormalaveragestayathomemom,schoolteacher, constructionworker,ect. Theyjustwantto betheabsolutebesttheycanbe,nomattertheage, gender,background,anything.Wewantto caterto localmemberslookingto getinshapeandachieve strength,mobility,andweightlossgoals.. Itwill allowthe individualto trainunderexpertinstructionin asmallgroupsettingandwill allowthe individualto fullyreachhisor herfull potential,regardlessof fitnesslevelandage. OurphilosophyatActiveStrengthandConditioning,Ilc(ASC)isto provideanenvironmentwhere anyonecancomeinandtraincorrectlyto buildmuscleandgetfit usingweightsandcardio.Thisgym will begearedfor thosewhoarediscontentwith commercialgymsandlackofexpertiseinthefitness groupsetting.Wewill notbeaquickfixtypeofgym.Wewill caterto the clientwhohasapassionfor fitness,andislookingfor agymwith anedge,thatwill satisfythatcraving.Ourgymgoalisto delivera greatcommunityatmosphere,deliveranenvironmentwherepeoplecouldachievegreatresults. IndustryFacts& Figures Accordingto FranchiseHelp,inthe UnitedStates,over54millionAmericanspaidgymmembershipfees in2014.Theaveragemembervisitedtheirclubover100times,anall-timehigh. 2014revenueof $24.2 billionwasalsoasharp7.4%increaseover$22.4billionin2013. Membershipshavegrown18.6%between2008and2014,andthetrendcontinuedin2015.23million Americansnowbelongingto astudioor specialtygym,datafromthe InternationalHealth,Racquet& SportsclubAssociation.Meanwhile,traditionalgymmembershipsareupjust 1%inthesametime frame. Accordingto the Bureauof LaborStatistics,thesefitnessandrecreationalsportscentersemployed 533,200peoplein2014,andjobsareexpectedto grow8%by2024. Opportunity Accordingto theCDC,almost70%ofAmericansovertheageof 20areoverweight,including35%that areconsideredobese.Conversely,awarenessandeducationabouttheimportanceof ahealthylifestyle continuesto increase.Withthat betterunderstandingisthecertainknowledgethat exerciseimproves energylevels,decreasesmedicalexpensesandlikelyincreaseslongevity. Evenconsumersthat haveshiedawayfromthetraditionalgymsaregettingtheirgroovebackin boutiqueworkoutstudios,outdoorbootcampsandevensomeonlinedo-it-yourselfprograms. Marketdemandisstrongandwithin3milesof 15075GoldenwestStHuntingtonBeachCA92647there areover69,000residents.Ofthose69,000residentsthereareover50,000with medianincomeof over $60,000.Thisshoppingcenterwill beagoodfit for usandviceversa.Thereisabeautysalon,tanning salon,chiropractor. Northof 15075GoldenwestStreetwill beanewmattressstoreinplacedoftheoldCoco's.Aswellas WestminsterMall. WestandSoutharesinglefamilydwellings,Eastarerestaurantsandretail establishmentsaswellas405onramp.