HomeMy WebLinkAboutCity Council - 2018-43 0001RESOLUTION NO. 2018-43
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH REPEALING RESOLUTION NO. 2018-33 AND
DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2018-2019 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that
cities are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create jobs, attract new businesses and prevent erosion of business
districts; and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities; and
A sizeable majority of the downtown businesses within the City of Huntington Beach
requested that the City Council commence proceedings under the Parking and Business
Improvement Area Law of 1989 to establish a downtown business benefit area within the
City of Huntington Beach and to levy a special assessment to promote tourism and tourist
related events; and
The City Council formed a business improvement area, known as the Huntington
Beach Downtown Business Improvement District (the "District"), by the passage of
Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for
fiscal year 2018-2019 pursuant to the process detailed in Streets and Highways Code §36500,
et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk an "Annual
Report/Operating Budget 2017-2018 Fiscal Year to Date" and "Proposed Budget for Fiscal
Year 2018-2019" (collectively, "Annual Report"); and
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2018-2019 and a
description of the improvements and activities to be provided for Fiscal Year 2018-2019.
SECTION 2. To levy and collect assessments within the District area for Fiscal
Year 2018-2019 as per the assessment schedule listed in Exhibit B attached hereto and
incorporated herein by this reference.
SECTION 3. The type or types of improvements and activities proposed to be
funded by the levy of assessments on businesses within the business improvement area are
specified in Exhibit C, attached hereto and incorporated herein by this reference. Further,
the improvements, if any, to be acquired for the proposed business improvement area are
specified in Exhibit C.
18-6464/ 182121 /mv 1
Resolution No. 2018-43
SECTION 4. A public hearing shall be held before the City Council on September
17, 2018, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council
Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time
the Council will hear all interested persons for or against levying of the assessment, and the
furnishing of specified types of improvements or activities. Protests
may be made orally or in writing; but, if written, shall be filed with the City Clerk at or
before the time fixed for the hearing and contain sufficient documentation to verify business
ownership and validate the particular protest. Any protest pertaining to the regularity or
sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or
defect to which the objection is made. The City Council may waive any irregularity in the
form or content of any written protest, and at the public hearing, may correct minor defects in
the proceedings. A written protest may be withdrawn in writing at any time before the
conclusion of the public hearing set forth above. If written protests are received by the
owners of businesses within the District, which will pay 50% or more of the total assessments
to be levied, no further proceedings to levy the proposed assessment shall be taken for a
period of one year from the date of the finding of a majority protest by the City Council. If
the majority protest is only against the furnishing of a specified type or types of
improvements or activity within the District, those types of improvements or activities shall
be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public
hearing by causing this resolution of intention to be published once in a newspaper of general
circulation at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington
Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach
Downtown Business Improvement District, 315 Yd Street, Suite E, Huntington Beach, CA
92648, (714) 536-8300.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after the
Council's adoption of this resolution.
SECTION 8. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 20th day of August 2018.
REVIEWEP AND APPROVED:
&41_�
ty Manager
Mayor
APPROVED AS TO FORM:
<,. City Atto ey rJ�V
18-6464/ 182121 /mv 2
Resolution No. 2018-43
HUNTINGTON BEACH
DOWNTOWN
BUSINESS IMPROVEMENT
DISTRICT
ANNUAL REPORT
OCT. 1, 2017-SEPT-30, 2018
ANNUAL REPORT OCTOBER 1, 2017- SEPTEMBER 30, 2018
ABOUT
On September 7, 2004, the City Council approved Ordinance No.3661 to establish the Huntington
Beach Downtown Business Improvement District (HBDBID). The purpose is to fund and to promote
activities which benefit businesses located and operating in the HBDBID assessment zone within the
City of Huntington Beach.
The HBDID is located in the downtown Huntington Beach area which includes Main Street, 51h and
PCH, and Pacific City. The businesses within the boundaries are assessed a HBDBID fee based on
their size, location and business type.
The HBDBID Board of Directors are selected by an election process by the stakeholders that are
within the Downtown Business District boundaries. The Directors act as an Advisory Board that make
recommendations to the City Council on the expenditures of revenues derived from the assessments
to strengthen and improve the experience of those visiting and doing business within the HBDBID
boundaries.
MISSION
The Huntington Beach Downtown Business Improvement District is an organization, comprised of the
businesses located in the downtown area, united in purpose and dedicated to the improvement of the
economic business environment of Downtown Huntington Beach related to marketing, safety,
maintenance, tourism, parking, and specific events.
HBDBID FUNDED IMPROVEMENTS AND ACTIVITIES
This report will provide information and insight into the types of improvements and activities that are
currently funded, and those planned, by the levy of assessments on businesses within the HBDBID
area. These improvements and activities include beautification, safety and improved policies and
protocols which will positively affect the HBDBID stakeholders. The HBDBID provides extra cleaning
in the downtown corridor along with special beautification projects. In a partnership with Visit HB,
HBDBID funds downtown Ambassadors which provide information about downtown and are extra
eyes and ears for the police. The HBDBID provides marketing opportunities for their stakeholders
through social media, website postings, a monthly newsletter and spotlight videos. Surf City Nights on
Tuesdays is a HBDBID event. Other HBDBID special events are held throughout the year to attract
visitors to the downtown corridor.
A new website will be completed in October, 2018 that will provide a more efficient method of
communicating with stakeholders, Surf City Night vendors, citizens, and visitors. Several
beautification projects and additional security staff are being planned. More detailed explanations of
the activities and improvements follow.
2017-2018 BOARD OF DIRECTORS
President:
Matt Peterson
Legends Surf City Bar
Secretary:
Kate Leigh
A Street Partners
Past President
Steve Daniels
Rocky Mountain Chocolate Factory
DIRECTORS:
Lizzie Raudenbush
Kimpton Shorebreak Hotel
Susie Smith
(through 6-18)
Makin Waves Hair Salon
Vice President:
Bob Bolen
Huntington Beach Realty
Treasurer:
Mike Williams
Longboards Pub
Dave Shenkman
Kite Connection
Dick Thorpe
(through 6-18)
Pristine Motorsports
STAFF:
Interim HBDBID Manager through 2/04/18
HBDBID Manager 2/05/18:
Surf City Night's Manager through 5/12/18
Administrative Assistant:
Event Coordinator effective 7/01/18
Max Shultz
Sessions West Coast Deli
Mary Ann Senske
Marianne Tonjes
Mary Ann Senske
Darci Henderson
HIGHLIGHTS 2017-18
Steady growth of new businesses and destination enhancements continued this year. Pacific City
features over 60 exciting shopping, dining, salons, etc., and foot traffic on their property has
increased. The 500 upscale apartments adjacent to Pacific City have been filling up, which will bring
a steady stream of visitors and shoppers to the HBDBID stakeholder's businesses.
5th and PCH saw new businesses open this past year. HQ Gastropub, with views of the beach across
the street, quickly became a favorite spot for locals and tourists. Other new businesses include
Kenneth Brown Hair Salon and Jimboy's Tacos.
On Main Street businesses have opened such as, Dare Me Bikini, Hot Yoga, and Rockfire Grill. On
Walnut, The Ice Cream Roll opened. Remodeling on the first block continues and will help attract
some other new businesses.
Additional cleaning and extra security is helping improve the perception for citizens, business owners,
and visitors.
IDA REPORT
A panel from the International Downtown Association submitted a report to the HBDBID in June of
2017. The Board of Directors reviewed the report and continues to implement many of their
recommendations at each Board meeting. Their suggestions included developing a comprehensive
business plan, organizational structure, and long-term targets for capital resources needed to support
a comprehensive vision of Downtown Huntington Beach.
We have instituted improved financial recordkeeping practices and policies for business planning. We
are currently working with the Board to develop long-term targets for using excess reserve monies.
Beautification and security spending has increased as it has been reported as the most significant
issue by stakeholders. New job descriptions were approved by the Board of Directors and new
positions were developed to better reflect the current needs of the HBDBID. Time -clock software was
purchased to ensure employee hours were recorded accurately. Surf City Nights rules and
regulations are being updated and a review of monies collected and spent has been conducted to
tighten -up the recordkeeping process.
The report included guidelines to hire professional staff and in February 2018, a new BID Manager
was hired. She holds a Master's Degree in Public Administration and has worked as an Executive
Director for a public Joint Powers Authority organization.
As suggested in the IDA report, a reorganization of the HBDBID office took place during May 2018.
This resulted in the elimination of the Surf City Night's consultant position. The duties are now being
performed by an Events Coordinator, who is an employee of the HBDBID and receives no
commission. This new position also oversees other HBDBID sponsored events. The previous
Administrative Assistant was promoted to this position and the HBDBID will hire a part-time person to
perform her previous office duties.
The IDA also suggested establishing policies to develop a social media and communications strategy.
We have expanded our social media presence and are constructing a new website. We have revised
our agenda and minutes format and are following all Brown Act requirements.
PERCEPTION'S PROJECT
In March, the HBDBID President Matt Peterson presented a list of perception issues to start the
conversation to develop some solutions. A meeting was held with the City Manager and heads of
most departments, including the Chief of Police to address some of the issues.
Homeless
• Increase foot patrol during peak daytime and early evening hours
c Prevent loss of merchant business and tax revenue
Perception: Many residents feel neighboring beach communities do not have this issue
and are choosing those cities for shopping and restaurants
Public Safety
• Consider a three-month pilot program of staggered foot patrol in the downtown
core
o Early morning, mid -day, and early evening foot patrol will add a comfort
level for residents, business owners, and visitors
• Increase police visibility for residents and merchants
c More involvement with residents and merchants
• Bikes, skateboards on sidewalks
o Strict enforcement of ordinances prohibiting bike and skateboard riding on
sidewalks
Perception: Increase resident and visitor comfort level so that they will spend more time
downtown
• Merchants and residents have been asked to place a call for service when
vagrancy or homeless problems occur
• Recommend within the three-month pilot program these calls for service are
prioritized when possible to affect a change in public perception
Perception: Consensus of merchants is that calls regarding these issues are a low
priority
Parking Structure
• Safety
o Recommend within the three-month pilot program, police initiate foot patrol
multiple times per day of each floor, elevators, stairwells, and hallways
o Cleanliness
■ Proper ventilation and trash enclosures
o Repair
• Comprehensive plan for repair and refurbishment
■ Consider privatizing parking structure
Perception: Other parking structures downtown that are privately owned do not have
the smell, cleanliness, or homeless issues
Restrooms (City / BID collaborative effort)
• Availability - Only public restrooms in downtown area are located in the city
parking structure and are locked at midnight
o Recommendation:
■ Install four free standing restroom kiosk units strategically placed in
the downtown core (See City of San Antonio and Portland)
■ Existing restrooms remain open longer hours to accommodate late
night visitors
Perception: Visitors are requesting to use BID member bathrooms or walk to the beach
unless there is a large event with porta-potties. After hours some are using alleys,
alcoves, stairwells, etc., to relieve themselves thus causing unsanitary conditions
Lighting
• Add additional lighting to alleys, sidewalks, side streets, and parking structure
• Downtown core
o Develop a design plan to enhance decorative lighting and visibility similar
to 5th and PCH
Perception: Lack of lighting increases safety concerns for residents, merchants,
employees and visitors. Dark streets do not create a welcoming atmosphere for visitors
and residents
Dedicated Walkway Between Pacific City and Main Street
• Lighted and landscaped walkway, signage, professionally designed on Walnut
Avenue, in addition to PCH, to integrate the downtown districts and to increase
visitation of each area of downtown
Perception: Visitors, especially those staying at local resorts, are not aware of the
walkability between Pacific City, Main Street, and 5th and PCH. There should be a
seamless HB coastal experience.
Ordinances
• Smoking
o Consider no smoking in downtown including Main Street, the Pier, and 5th
and PCH
■ Decreases littering and loitering
■ Reduces issues with smoke entering offices, restaurants and stores
Perception: Not a healthy atmosphere when there is so much cigarette smoke present
• Noise
o Enforce ordinances for high decibel autos and motorcycles
Perception: Not a relaxing or family friendly atmosphere to enjoy restaurants, shops,
and other downtown businesses
• Sidewalk Vending and Signage
o Revisit sidewalk vending ordinances and CUPs
Perception: Regulations are inconsistently applied, displays are unattractive, and
crowded conditions are created for visitors on sidewalks
• Loitering
o Enforce existing ordinances that will decrease attractiveness of downtown
core for homeless and other individuals who loiter
■ Enforce citations for jaywalking, public intoxication, littering,
disturbing the peace, public disturbance, vandalism, vagrancy,
camping, public assembly, panhandling, etc.
Perception: Business is disrupted for BID members when homeless and other loiterers
are present. For example, when there is screaming, drug use, personal possession
storage, or sleeping in the vicinity of their business
Visual Appeal
• Enhance landscaping plans to include more vegetation and infrastructure repair
• Consider using public service individuals to engage in an on -going clean-up
program
Perception: People are discouraged from visiting if downtown is not clean and enticing
Information Directories
• Add directories throughout the downtown core
o Three on Main
o One on 5th Street
Perception: Visitors are often confused regarding what businesses and services are
available in the downtown area because they are unaware of the visitor kiosk located by
the pier
PUBLIC SAFETY MEETING
On May 15, at the Shorebreak Hotel, the HBDBID hosted a meeting with the police to discuss several
issues that were discussed in the Perception's Report with HBDBID stakeholders. They discussed
homeless interactions; how to make a citizen arrest; what police officers can and cannot do to assist
with problems; and best practices for uncooperative patrons in businesses.
POLICIES AND PROTOCOL
In the Spring of 2018, the HBDBID Board approved policies that would provide more checks and
balances for financial transactions. They included the Internal Control and Payment Collection
policies. To ensure that the office was secure, and staff met customer service goals, they also
passed the Security and Professional Standards and Workplace Expectations policies. Also, agenda
and minute formatting were changed to better meet the requirements set by the City.
To increase efficiency and lower costs, the Board approved the consolidation of the social media
accounts and video services for both the HBDBID and Surf City Nights. This action will emphasize
that Surf City Nights is a HBDBID event. Surf City Night's rules will be reviewed so that they are
applied fairly.
During 2018-19, the Board of Directors will consider more of the suggestions from the IDA report.
Staffing levels will be re-examined along with developing a new organizational chart and job
descriptions. Additional policies will also be enacted to formalize the HBDBID operations.
BEAUTIFICATION and INFRASTRUCTURE IMPROVEMENTS
Palm trees throughout the downtown area were shaved and cleaned -up throughout downtown. The
bulk of the funding came from the HBDBID with additional tree shaving funded by the City.
Additional joint projects between the City and the HBDBID are planned such as, removing gum from
sidewalks, cleaning trash receptacles, and making improvements to bus and other benches, found
throughout downtown. In the future the HBDBID has investigated additional lighting to the downtown
area with help from the City.
The HBDBID also oversees a contract with a private company that provides extra cleaning and daily
porter services downtown. The daily porter sweeps the streets and performs other cleaning duties.
Expanding these services beyond Main St. has been implemented with weekly steam cleaning
currently occurring on 5th Street. Additional steam cleaning has also taken place in areas that were
deemed most needed. As other areas have experienced cleanliness issues, HBDBID staff has
requested additional steam cleaning. This has included the alley in the "Z Park" area leading visitors
from Main Street to 5th Street, and on Olive where Palm Tree residue created stains on the sidewalk.
Additionally, the concrete trash receptacles and lower portion of light poles located in and adjacent to
Main Street were cleaned.
Day porter services have also increased. The regular day porters start early each morning on, and
adjacent to Main Street. After large events, like the Fourth of July, they begin cleaning early the
following morning, prior to businesses opening. An additional early porter was added for Wednesday
morning to ensure that any trash, etc., left behind by Surf City Night's visitors is also removed.
Lack of public restrooms in the downtown corridor has been an ongoing issue. To address this the
City is remodeling the restrooms in the downtown parking structure. Not only will there be more stalls,
they will be easier to maintain.
The Wayfinding projects continue to be make progress, and most should be completed by the end of
2018. The HBDBID, is providing Visit HB and the City. We look forward to possible new kiosks and
new directories and signs to assist visitors in finding our many stores, businesses and restaurants.
2017-18 BID ASSESSMENTS
At the May 10, 2018 meeting the Board approved changes to the HBDBID assessment formula that
will take affect October 1, 2018. The upcoming map and assessment chart will reduce fees for most
HBDBID stakeholders. The 2017-18 map and assessment chart are are posted on the following
pages. The Assessment Formula effective October 1, 2018 follows.
CURRENT HBDBID ASSESSMENT FORMULA EFFECTIVE THROUGH SEPT. 2018
Benefit Zone 1
Retail Businesses
(Includes Nail/Hair/Skin
Salons)
1,000 sq. ft or less
$300
1,001 sq. ft. to 2,500 sq. ft.
$600
2,501 sq. ft .to 4,999 sq. ft.
$900
5,000 sq. ft. or more
$1,200
Restaurants
1,000 sq. ft. or less
$300
1,001 sq. ft. to 2,500 sq. ft.
$600
2,501 sq. ft. to 4,999 sq. ft
$900
5,000 sq. ft. or more
$1,200
Hotels
20 rooms or less
$180
21-50 rooms
$360
51+ rooms
$600
Services/Office"
First Floor
$240
Second floor or higher
$120
Cart/Kiosk
$60
Banks/ATM
$600
Benefit Zone 2
Retail Businesses
(Includes Nail/Hair/Skin
Salons)
$300
Restaurants
$300
Hotels
20 rooms or less
$180
21-50 rooms
$360
51+ rooms
$600
Service/Office
First Floor
$120
Second floor or higher
$60
Cart/Kiosk
$30
Banks/ATM
$600
2017-18 BID ASSESSMENT MAP EFFECTIVE THROUGH JUNE 2018
untington Beach
Downtown Business Improvement District
Boundaries and Benefit Zones 1 & 2
Assessment Formula Effective October 1, 2018
HB Downtown Business Improvement District Assessment
Formula
Current Assessment
Proposed Assessment
Benefit Zone 1
Benefit Zone 2
Benefit Zone 1
Benefit Zone 2
Retail Businesses Includes Nail/Hair/Skin Salons)
1,000 sq. ft. or less
$300
$3�0
5300
$200
1,001 to 2,500 sq. ft.
$600
$600
$400
2,501 to 4,999 sq. ft.
5900
$900
$600
S,000 sq. ft. or more
$1,200
$1,200
$900
Restaurants
1,000 sq. ft. or less
$300
5300
$300
$200
1,001 to 2,500 sq ft.
S600
S600
$400
2,SO1 to 4,999 s . ft.
$900
5900
$600
5,000 sq. ft. or more
S1,200
$1,200
$900
Hotels
20 rooms or less
$180
$190
$400
$400
21.50 rooms
$360
$360
$800
$800
51 rooms or more
$600
S600
$1,200
$1,200
Services/Office
First Floor
$240
$120
5240
$160
Basement, Second floor or higher
S120
S60
$120
$90
Cart/Kiosk
560
530
S60
$40
Banks/ATM
S6001
S600
S600
S400
• Assessment excluded for apartments, real estate agents, non -profits, home -based businesses
and temporary vendors.
• Businesses and non-profit organizations outside the area may join with the approval of the BID
Board by paying the equivalent fee annually.
• Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying
$30 to the HB Downtown BID directly.
BUDGET
A savings account was opened in early 2018 in a Money Market account at First Bank. As of June 1,
the balance was $1,000. Reserves are currently in the SCN account but $199,000 will be transferred
soon into this account to make the total $200,000. The HBDBID bylaws a minimum of $144,000 must
be maintained in reserves. The HBDBID Board is in the process of finalizing plans on spending some
of the excess reserve funds this year on beautification and safety. Extra cleaning and security have
already been funded through the reserve funds.
The spreadsheet that follows includes the HBDBID, Surf City Nights and Malco budget information.
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HBDBID SIGNATURE EVENTS OVERVIEW
A key component of the value of the HBDBID is the success we have had with our signature
events for our community. In June 2018, the HBDBID Board approved a new signature events
schedule due to limited staff. The ongoing signature events are marked with an * below.
HBDBID will continue with partnerships with those organizations located in the BID
assessment footprint such as the Surf Museum and the HB Art Museum. Previously events
included:
o Surf City Nights — every Tuesday, 5-9 pm, year-round*
o Art in the Park — periodic throughout the year
o Chili at the Beach — June*
o Surf City Days — September*
o Air Show — September
o He'Nalu Aloha Pier Festival - October
o HalloweenFest — October*
o Tree Lighting / Miracle on Main Street — November/December*
Each of these events is designed to bring locals and visitors to our downtown destination.
These events require extensive HBDBID staff time to plan and execute. Hiring independent
consultants to oversee some of the events, such as Chili at the Beach, will provide more time
for staff to provide more services to HBDBID stakeholders. We will continue to assist in large
events, such as the Air Show to ensure that the downtown businesses benefit as much as
possible. For our residents, we believe that these events also provide an important sense of
community pride and add value to our city and positively impacts the quality of life for those
who live here.
EVENTS OCTOBER 2017- JUNE 2018
AIR SHOW
In October the second Breitling Air Show was another huge success. The HBDBID joined in
the celebration by closing Main Street and inviting military equipment to line the street. This
helped bring some of the crowds viewing the show from the sand to Main Street to support
local businesses. The event also included bounce houses, a bike valet, and a petting zoo.
HE'E NALU ALOHA PIER FESTIVAL & LUAU
This Friday and Saturday event at Pier Plaza celebrated the spirit and culture of the South
Pacific. Hawaiian musicians and other performers provided both day and evening
entertainment. Vendors provided authentic islander products. This event was a great
partnership between Duke's restaurant, and the International Surf Museum.
HALLOWEENFEST
Huntington Beach Downtown businesses have been hosting HalloweenFest for decades,
providing FREE fun memories for generations of children.
On Halloween, the first three blocks of Main Street are closed and filled with fun and FREE
activities for kids. The Kids and Canine costume contest is held on the first block of 5th Street.
The event included:
o Inflatables, jump houses, slides, and games.
o Petting Zoo and Pony Rides
o Photo Opportunities
o Parks & Recreation Craft Table - A
o Visits with HB Police, Fire & Marine Safety -
0 50,000+ Pieces of Candy
o Kids & Canine Costume Contest ".1 _
MIRACLE ON MAIN STREET - TREE LIGHTING CEREMONY
This event includes:
o Free Visits with Santa
o Free Refreshments
o Free kids' crafts
o Mini Holiday Craft Fair
o Free Entertainment
■ Tuba Christmas
■ Carolers
■ Dynamic Troupe
■ HBHS Cheer Team
■ HBHS APA Surf City Singers
■ Princess holiday performance
A r�iIN animal"
HB DOWNTOWN
•
I
ON uy 1
HB Downtown kicked off the winter holiday season with a magical Tree Lighting Celebration.
Creating a center of pride for our community, the HBDBID funds the holiday decor, including a
20-foot tree with rotating musical light display, custom garland on the street poles, and lit
holiday scene across Main Street Tubas played Christmas music, and the HB High School
APA Surf City Singers performed. Thousands of visitors stopped by the center of Main Street
to take memorable pictures in front of our tree during the holiday season. The HBDBID
arranges for Santa Claus to visit for five consecutive weeks, giving our HB families and friends
the chance to visit and take photos with Santa for no charge.
CHILI AT THE BEACH
This is one of HBDBID's largest events. The fun was on Main Street for Chili/Salsa Tasting and
Competition, Live Bands, and Vendors. Kid's events were held on 5th and PCH. All benefiting
the Boys & Girls Club. This event is held the Saturday before Father's Day, June 16. An
independent contractor was hired for the last two weeks to assist HBDBID in the planning and
execution of the event. Record crowds added to the success of the 2018 event.
,X-
at4 , t:
tho a w r
OTHER DOWNTOWN EVENTS
The HBDBID uses social media to support other downtown events that will draw visitors into
the HBDBID stakeholder's businesses. This includes events sponsored by the HB Art Center,
Pacific City, 5th and PCH, International Surf Museum, Visit HB, HBPD, and the City Library.
ITER�NNATIONALUSEUM
SURF CITY NIGHTS
Surf City Nights occurs when three blocks of Main Street is closed to traffic and opened for fun.
Shops spread out with sidewalk sales, the streets fill with unique vendors, and the farmers set
up with fresh, seasonal produce and flowers. A variety of performers provide hours of lively
entertainment. It's a place where children can be seen jumping in the bounce houses, petting
animals at the petting zoo area, or riding a pony. Many restaurants offer signature dishes and
beverages included in their Surf City Night specials. It's the perfect place to shop amongst the
90+ vendor booths. The Tuesday night weekly Street Fair and Certified Farmers' Market is a
thriving, popular event for locals, visitors, and hotel guests. This event includes:
o Year-round draw for locals
o Booth space for private vendors
o Booth space for city services and local non-profit charity groups
o Venue for youth and local entertainers
o Important revenue source for HBDBID
o HBDBID booth to help guide visitors and to promote events
A change in market management personnel took place and in June a
new Event Coordinator was promoted. Currently we are trying to
recreate records lost during the management transition. We are also
implementing Surf City Night's rules and regulations to improve the look and feel of the market.
Using potential additional software and a more interactive website, we will be able to
communicate more efficiently with current and prospective vendors. We hope that new
technology will also improve fee collections and reduce HBDBID staff time to administer the
market.
2017-2018 SCN HIGHLIGHTS
• Princess Holiday Party - December
• Surf City's Got Talent — Five weeks in April and May
• Halloween Carving Contest — October
• Easter Bunny - March
• Taco Challenge Contest — April
Other holiday events are celebrated during Surf City Nights such as Easter.
"The Best of Surf City Nights" videos, produced by Marketworks, added to the marketing of
Surf City Nights. These videos were shared on our social media outlets and with the
businesses and vendors to spread the word about the unique shopping and enjoyable
experience of being on Main Street every Tuesday night. The contract was discontinued July
1, and the HBDBID is currently using Facebook and Instagram to market the Street Fair.
STAKEHOLDER OUTREACH
Outreach to our business stakeholders is an ongoing activity. With regular emails and door-to-
door communications, we stay informed about our businesses' needs and concerns.
Throughout the year we schedule Stakeholder Meetings for our stakeholders to meet each
other and address specific topics, such as public safety.
PARTNER OUTREACH
In addition to connecting with our business stakeholders, it is the goal of the HBDBID Board
and HBDBID Manager to partner with other government, business and community groups
including:
o City of HB — attending meetings such as:
■ Weekly Specific Events
■ City Council meetings as appropriate
■ Public Works for events and set-up for SCN
o Visit HB — Attending annual and adhoc meetings; partnering on the Ambassador
Program, sharing data and resources.
o HB Chamber of Commerce — attending events and meetings as needed
o Community involvement samples include:
■ HB International Surfing Museum events
■ Taste of HB / Children's Library
■ HB Art Museum events
■ Boys and Girl's Club support through funds raised through Chili at the Beach
■ Orange Coast Community College and local school support
■ Provide internships and opportunities to earn volunteer hours needed for
coursework.
o Local HB Schools
■ Inviting local high school entertainers to perform at events.
DESTINATION MARKETING and ADVERTISING
When marketing Huntington Beach Downtown we concentrate our efforts in three areas:
TARGET AUDIENCE:
o Locals —mostly couples of all ages, and families
o Hotel guests including tourists and those on business
o Leisure visitors to Orange County
MARKETING THROUGH TRADITIONAL AND NON-TRADITIONAL MEDIA:
o Social media:
■ Facebook: Posts are added frequently to our HB Downtown & Surf City Nights page,
including those using the "boost" feature to reach larger audiences. For example, our
Night Ambassador video was boosted and has already been viewed 6,200 times.
■ YouTube: Our past Marketwork produced videos are archived on our YouTube
channel. The link to the channel is posted on our website.
■ Instagram: This account, hbdowntownusa, was re -booted recently and has proved to
be a very popular tool to reach people to promote our businesses and local events.
o Local papers: Advertising in local papers has been very limited due to the increased
popularity of social media. Some advertising has been done in the HB Independent, The
Wave, and The Local News but we plan on eliminating it unless there are extreme
needs.
o Free Advertising on the 405 Electronic Reader Board and HBTV3
MARKETING IN PERSON / COMMUNITY OUTREACH
o Taste of HB booth
o SCN Tuesday night booth
o Social media for other local organizations
BUSINESS MARKETING AND ADVERTISING
While the HBDBID office focuses on increasing visitation to the downtown businesses, we also
offer HBDBID stakeholders FREE advertising opportunities for their businesses. This is one
way we provide significant value to our HBDBID Stakeholders.
FREE COMMERCIALS / VIDEOS
o Matt Liffreing, of Marketworks produced video commercials for our downtown
businesses until June 30, 2018. The business "owns" this commercial to place on their
website / social media and we added this information to our website to better define the
unique features of our different businesses.
MONTHLY E NEWSLETTERS
o Over 6,300 subscribers
o Announces announcements of new businesses, special events
o Includes Free Advertisements from downtown businesses
website.
www.hbdowntown.com
HBDOWNTOWN.COM WEBSITE
o The Marketing Committee announced their selection, which was approved by the Board
of Directors at the May meeting, of Salt Creative to develop the new hbdowntown.com
website.
o Going forward there will only be one HBDBID website, rather than having two, which
included a separate Surf City Night's site. This will not only save money, but it will be
much more efficient to manage.
o The new site will allow for better promotion of our businesses by providing more
information and links to our stakeholders
o The new site will allow for posting videos
o The new site will include downloadable forms for vendors and event participants
PUBLIC SAFETY
Ambassadors: The Ambassador program, which is a partnership with HBDBID and Visit HB,
was designed to have a designated, highly visible person(s) to engage the public to provide
information, directions, or a friendly greeting. The Surf City Ambassadors are responsible for
dealing with quality of life and reporting issues so that public safety concerns are addressed. In
addition to assisting our visitors, the Ambassadors network with business owners, other
security personnel, and the Huntington Beach Police Department.
This funding included allocation for Spring -Summer private security services on Friday and
Saturday evenings in downtown. HBDBID believes that having additional eyes and ears on
the street benefit visitors, residents, and businesses alike.
It is important to our businesses and to police department that our visitors enjoy a sense of
safety and security when they visit downtown. The HBDBID has established a strong
partnership with law enforcement and continues to advocate for appropriate police coverage
for downtown and meet with them regularly to discuss possible ways the HBDBID can assist
them in improving safety.
EES Security: On July 2, 2018 the HBDBID began a contract with EES to provide security
services in the Downtown corridor. EES has a current contract with the City of Huntington
Beach Police Department. They work in partnership with the daytime Ambassadors.
Currently EES personnel includes three patrol personnel, and one supervisor. They work
weekdays with staggered shifts so that two start the morning at 8:00 a.m. — 4:00 p.m. and then
are joined by two more at 10:00 who continue until 6:00 p.m. On Tuesdays the second group
begins at 1:30 p.m. and end at 9:30 p.m. to help cover Surf City Nights.
They patrol the BID footprint from Dairy Queen, to 5th and PCH, to the end of the pier and up to
the Art Center. The do not patrol the interior private shopping areas in Pacific City. They
ensure that doorways are clear from "urban campers" as businesses start their day. EES patrol
employees report to disturbances they witness, or that are called into the BID office. They stay
on site until the police, if necessary, arrive.
A reduction in skateboarders, individuals disturbing the peace, and potentially dangerous
individuals in the downtown corridor has been accomplished. Knowing there are extra eyes on
the corridor has made it inconvenient for some individuals to remain in the area. At least three
arrests have resulted from their actions this past month. EES personnel offer police witness
statements and will, if necessary, conduct citizen's arrests.
EES personnel have been instructed to perform their duties in a compassionate manner and
start their interactions with "homeless" individuals with, "Are you OK?" They have called the
homeless task force and the paramedics when individuals appear to have personal or medical
needs. They do not interfere with law abiding citizens, no matter their housing status.
EES has also assisted the HBDBID in enforcing new rules at Surf City Nights. We have
recently designated the entire CUP area as Smoke Free. This has reduced the trash issue and
has been helpful in bringing back more families to the Street Fair. The areas around the
fountain and the post office are now being dominated by families.
For extra security and safety, we have also instituted a permit program so that security can
verify who is entering the street fair with vehicles.
During the fair they stop skateboarders and bicyclists, and also address minor disturbances.
They call the police if problems escalate.
PARKING
The HBDBID understands that parking accessibility, availability, and the overall cleanliness
and safety of the city parking lot is a key component of the visitor experience to HB Downtown.
Visit HB is currently working on developing and implementing wayfinding signs throughout the
City. Not only will this improve a visitor's ability to find our parking lots, but such signage will
provide an overall better, more welcoming, experience for visitors to HB Downtown.
COMMITTEES
The HBDBID wishes to thank the following Committee Members for their service and
dedication. Each person's contributions are essential to our united efforts to improve
Huntington Beach Downtown.
BUDGET, FINANCE and GOVERNANCE
Mike Williams, Longboards Pub -Chair
Kate Leigh, A Street Partners
Jen Williams, DJM Capital
Dave Shenkman, Kite Connection
Nicole Thompson, First Bank
Brett Barnes, Dukes
EVENTS
Chair: Susie Smith, Makin Waves Salon through 6/18-Patricia Rogers effective 7/01/18
Kevin Ashford, Enlarge Media
George Guerra, George's Tacos
Luanne Shoup, Artist
Pat Rogers, Roger's Marketing
SURF CITY NIGHTS (absorbed into Events Committee 7/01/18)
Susie Smith, Makin' Waves Salon -Chair
Mary Ann Senske, SCN Manager
Kevin Ashford, Enlarge Media
Dave Shenkman, Kite Connection
MARKETING
Lizzie Raudenbush, Kimpton Shorebreak-Chair
Pat Rogers, Roger's Consulting
Jen Williams, DJM Capital
Giovanni Prada, Pasea Hotel
BEAUTIFICATION
Bob Bolen, Huntington Beach Realty -Chair
Susie Smith, Makin Waves Salon
Steve Daniels, Rocky Mountain Chocolate Factory
VOLUNTEERS
Thank you to our volunteers who devoted their time to work for the HBDBID during the year.
The Boys & Girls Clubs of Huntington Valley
OCC Hospitality Program
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Exhibit "0'
Resoluticn 2018-43
2018-19 DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
The Huntington Beach Downtown Business Improvement District (HBDBID) Board of Directors are proposing to continue many
of the existing programs and events, and increase security and maintenance in the coming year. A full summary of
accomplishments of the current year and proposed next year will be part of the Annual Report.
The HBDBID presented a list of perception issues to start the conversation to develop solutions. The perception issues include
Homeless, Public Safety, Parking, Restrooms, Lighting, Dedicated Walkway between Pacific City and Main Street, Ordinances,
Visual Appeal and Information Districts.
PUBLIC SAFETY
The proposed budget has increased funding for private security within the HBDBID Boundaries. To improve the "perception"
of safety in Downtown, the DTBID worked with the Police Department to create an Enhanced Security Program, which
commenced on July 2. The DTBID has retained EES (Executive Events Security) to patrol the DTBID boundaries and report
any issues to the Police Department or DTBID (vandalism/maintenance). The patrol consists of two (2) teams of two security
guards and a supervisor. They work Monday through Friday split shifts from 8 AM to 6:00 p.m. (Tuesdays 9:30 p.m.). .
HBDBID believes that having additional eyes and ears on the street benefit visitors, residents, and businesses alike. The BID
has continued participation in the Downtown Ambassador Program, continuing events such as the Chili at the Beach, holiday
decorations, and marketing programs to help support the needs of businesses and drive locals and visitors to shop at downtown
merchants. In addition, the BID participated and activated Main Street during the Huntington Beach Air Show, which created
additional business for the Downtown merchants. The BID continues to look at all events to review the focus and cost of each.
To increase efficiency and lower costs, the Board approved the consolidation of the social media accounts and video services for
both the HBDBID and Surf City Nights. This action will emphasize that Surf City Nights is a HBDBID event.
During 2018-19, the Board of Directors will consider more of the suggestions from the IDA report. Staffing levels will be re-
examined. Additional policies will also be enacted to formalize the HBDBID operations The HBDBID also oversees a contract
with a private company that provides extra cleaning and daily porter services downtown with funding from the City of Huntington
Beach. The boundaries and additional cleaning will be the focus of next year budget.
The Wayfinding projects continue to be make progress, and most should be completed by the end of 2018-2019 Fiscal Year. The
HBDBID, is providing Visit HB and the City. We look forward to the new directory kiosks and signs to assist visitors in finding
our many stores, businesses and restaurants.
A key component of the value of the HBDBID are the events for our community include:
o Surf City Nights — every Tuesday, 5-9 pm, year-round
o Chili at the Beach — June
o Surf City Days — September
o Air Show — October
o HalloweenFest — October
o Tree Lighting / Miracle on Main Street — November/December
Each of these events is designed to bring locals and visitors to our downtown destination. For our residents, we believe that these
events also provide an important sense of community pride and add value to our city and positively impacts the quality of life
for those who live here. These events will continue and new events will be added in the upcoming Fiscal Year.
OTHER DOWNTOWN EVENTS
The HBDBID uses social media to support other downtown events that will draw visitors into the HBDBID stakeholder's
businesses. This includes events sponsored by the HB Art Center, Pacific City, Y1 and PCH, International Surf Museum, Visit
HB, HBPD, and the City Library.
DTBID List
JACK'S SURFBOARDS
101
MAIN
101
LUIGFS RESTAURANT
221
MAIN
B
BLACK BULL CHOP HOUSE
300
PACIFIC COAST
112
FIRST BANK
501
MAIN
H
C V S / PHARMACY
155
5TH
175
RON STERUD AND ASSOCIATES
438
MAIN
220
PEDEGO HB
301
5TH
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
301
MAIN
CT6
MODERN PARKING INC
300
PACIFIC COAST
HOM SOTHEBY'S INTERNATIONAL REALTY
300
PACIFIC COAST
405
ARIA HOOKAH LOUNGE
438
MAIN
100
SMILES CAFE
305
ORANGE
D
SURF CITY HENNA & THREADING (CT)
301
MAIN
CT
LENGELE & ASSOCIATES LLC
428
MAIN
208
SHOREBREAK HOTEL
500
PACIFIC COAST
SALT HAIR LOUNGE
410
MAIN
104
GENTLE DENTAL HUNTINGTON BEACH
501
MAIN
A
SEPHORA#914
21040
PACIFIC COAST
120
THE IRISHMAN
424
OLIVE
NEKTER JUICE BAR
126
MAIN
102
HUNTINGTON BEACH OUTLET
155
5TH
189
SALT LIFE LLC
207
MAIN
E CIG EMPORIUM
126
MAIN
103
E J I DESIGNS
417
MAIN
202
SEA NAILS
200
MAIN
117
MAIN STREET CLEANERS
504
MAIN
A
EVE AND K (CT)
21058
PACIFIC COAST
K102
SAIL PROPERTIES
315
3RD
D
BEACH ISLAND
127
MAIN
JAX BICYCLE CENTER
410
MAIN
A
INVESTMENT BUILDERS LLC
101
MAIN
280
ANDE'S PERUVIAN ARTS & CRAFTS
300
PACIFIC COAST
CT5
NO KA 01
215
MAIN
HOT TRENDS SUNGLASSES (CT)
301
MAIN
CT1
SANCHO'S TACOS
602
PACIFIC COAST
B
7-ELEVEN STORE
706
PACIFIC COAST
TOP HB NAILS
220
5TH
NORTH SHORE POKE
214
5TH
101
THE FUNNEL HOUSE
205
MAIN
MIN'S DYNASTY PERMANENT MAKEUP
428
MAIN
101
ANDE'S PERUVIAN ARTS & CRAFTS
300
PACIFIC COAST
CT6
FRANCESCAS COLLECTIONS
21028
PACIFIC COAST
112
KILLARNEY'S
209
MAIN
MOTIF ON MAIN SALON
428
MAIN
102
SPIRITUAL ORIGINS
307
3RD
101
HANG LOOSE (CT)
300
PACIFIC COAST
CT2
WAVELENGTHS RECOVERY LLC
301
MAIN
201
DARE ME BIKINI
320
MAIN
1/2
REALLY LIVING (CT)
301
MAIN
CT-10
ELI & ELLA ROSE (CT)
21010
PACIFIC COAST
CT-K101
ZEPHYR BARBERSHOP
504
MAIN
D
HOT VIBES YOGA
301
MAIN
109
COLDSTONE CREAMERY
416
OLIVE
K
CASSANDRA CAPRI HAIR
526
MAIN
101-11
PERFECTED WEALTH MANAGEMENT
438
MAIN
220
WYNDHAM (CT)
301
MAIN
CT-8
WYNDHAM (CT)
300
PACIFIC COAST
CT-5
KENNETH BROW SALONS
155
5TH
D127
PRISTINE MOTORSPORTS
225
5TH
SURF CITY STORE
60
MAIN
ZACKS PIER PLAZA
405
PACIFIC COAST
PARKING CONCEPTS INC
301
MAIN
HUNTINGTON SURF & SPORT
126
MAIN
101
THE UPS STORE #4482
412
OLIVE
LEE ROBINSON, CPA
315
3RD
C
RMA INTERNATIONAL LANDSCAPE ARCHITECTURE
315
3RD
N
DWIGHT'S BEACH CONCESSION
201
PACIFIC COAST
MAIN STREET DAY SPA
301
MAIN
108
ZACKS TOO
21579
PACIFIC COAST
ACE PARKING MANAGEMENT INC
21500
PACIFIC COAST
BRUXIE - GOURMET WAFFLE SANDWICHES
180
5TH
120
MAIN STREET EXPRESS (CT)
301
MAIN
CT8
HOT TRENDS SUNGLASSES (CT)
301
MAIN
CT2
HOT TRENDS SUNGLASSES (CT)
301
MAIN
CT3
F H A REVIEW
200
MAIN
204E
SHAKEAWAY
120
5TH
120
BLK EARTH SEA SPIRTS
300
PACIFIC COAST
202
SEAFOLLY
21010
PACIFIC COAST
120
LUSH FRESH HANDMADE COSMETICS
21034
PACIFIC COAST
120
MOLLY BROWNS OF HUNTINGTON BEACH
21034
PACIFIC COAST
230
TURN KEY HOMES
117
MAIN
201
BEAUTY BUNGALOWS BY PORCELAIN
526
MAIN
101
HEALING BEAUTY
526
MAIN
101-5
THE PIZZA PRESS
150
5TH
110
CALI CLOTHING II
205
MAIN
1/2
LUNA UNITED
300
PACIFIC COAST
200
VEGWARE PACKAGING INC
300
PACIFIC COAST
110
SPEEDY CREDIT REPAIR INC
117
MAIN
202
ROCKFIRE GRILL
301
MAIN
107
ALLISON BAKES LLC
210
5TH
TANGLES
526
MAIN
101-2
ROBERT KOURY PROPERTIES
200
MAIN
206
LONGBOARD RESTAURANT & PUB
217
MAIN
ROCKIN FIGS SURF HEADQUARTERS
316
MAIN
A
MAKIN WAVES SALON
320
MAIN
SURF CITY CHIROPRACTIC
411
MAIN
B
AMERICAN VINTAGE
201
MAIN
C
TOES ON THE NOSE
21500
PACIFIC COAST
159
MODEL CITIZEN
324-326
MAIN
KOKOMO'S SURFSIDE GRILL
21071
PACIFIC COAST
ZERO ZERO PIZZERIA
221
MAIN
D
BASKIN-ROBBINS #362100
201
MAIN
B
TRAVEL TRADERS
21500
PACIFIC COAST
WAHOO'S FISH TACO
120
MAIN
HEAVENLY COUTURE
200
MAIN
113
INNOCEAN WORDWIDE AMERICAS
101
MAIN
285
CHILIBEANS
155
5TH
HERITAGE STREETWEAR
200
MAIN
115
MAILBOX STATION
419
MAIN
A
MILK & HONEY
438
MAIN
110
ACE PARKING MANAGEMENT INC
21080
PACIFIC COAST
NAUGLES
21351
PACIFIC COAST
MINNOW ELEVEN
428
MAIN
202
THE TRAINING SPOT
440
MAIN
SUGAR HAVEN
526
MAIN
102-3
CARILOHA HUNTINGTON BEACH
21010
PACIFIC COAST
D100
SPIN4FOCUS (CT)
21058
PACIFIC COAST
CT-K104
DORUK SILVER INC (CT)
21030
PACIFIC COAST
CT-K102
BEACH CITY BRIDES/GOODNESS GRACIOUS
526
MAIN
101-5
BARE BUNNY AESTHETICS
526
MAIN
101-4
MANELAB
526
MAIN
101-2
SOCK HARBOR
119
MAIN
PASEA HOTEL & SPA
21080
PACIFIC COAST
H M R ARCHITECTS
221
MAIN
I
T K BURGERS
110
PACIFIC COAST
RUBY'S SURF CITY DINER
1
MAIN
ALOHA GRILL
221
MAIN
F
MAIN STREET OPTICAL & BOUTIQUE
200
MAIN
107
M E HELME HOUSE FURNISHING CO
517
WALNUT
HUNTINGTON SURF INN
720
PACIFIC COAST
CRABBY'S BOAT HOUSE
200
MAIN
101A
NEXGEN HOME FINANCE
428
MAIN
207
GALITZEN PROPERTIES
315
3RD
A
GALLAGHER'S PUB & GRILL
300
PACIFIC COAST
113
EL DON LIQUOR
416
PACIFIC COAST
INNOCEAN WORDWIDE AMERICAS
120-180
5TH
2ND FLOOR FOOD DRINKS & ART LLC
126
MAIN
201
HAVAIANAS SANDALS
300
PACIFIC COAST
107A
ARMIJO ANTHONY (CT)
300
PACIFIC COAST
CT
DING DR
311
5TH
A&S ACCOUNTING SOLUTIONS
321
5TH
BROOKS AND BREAKERS
119
MAIN
AMBIT CONSULTING LLC
428
MAIN
206
BOW AND ARROW HAIR LOUNGE
315
3RD
P
RITTER'S STEAM KETTLE COOKING
180
5TH
130
INTEGRATIVE PAIN AND WELLNESS CLINIC
305
ORANGE
F
LEGENDS SURF CITY
301
MAIN
101
BURNT CRUMBS
21058
PACIFIC COAST
100
POPBAR
21058
PACIFIC COAST
122
PHILZ COFFEE
21010
PACIFIC COAST
130
PIE -NOT
21058
PACIFIC COAST
150
HANS ICE CREAM
21058
PACIFIC COAST
140
CELLORION (CT)
300
PACIFIC COAST
CT5
BEAR FLAG FISH
21058
PACIFIC COAST
124
PETALS AND POP
21058
PACIFIC COAST
120
BARNABAS CLOTHING CO
21034
PACIFIC COAST
220
FREE PEOPLE
21022
PACIFIC COAST
120
SUNGLASS RESORT
21028
PACIFIC COAST
130
THE BLOW DOWN
224
5TH
HONEYCOMB
526
MAIN
101-1
SURF CITY HOT DOG CO
300
PACIFIC COAST
CT1
CRUISERS PIZZA BAR GRILL
210
5TH
HAT HUT
21030
PACIFIC COAST
CT-K106
WATERFRONT HILTON BEACH RESORT
21100
PACIFIC COAST
SAKALSURFBOARDS
201
MAIN
A
ROCKY MOUNTAIN CHOCOLATE FACTORY
200
MAIN
106
MONTGOMERY JEWELERS
501
MAIN
G
HURRICANES BAR & GRILL
200
MAIN
201
WELLS FARGO HOME MORTGAGE
221
MAIN
G
FRED'S MEXICAN CAFE
300
PACIFIC COAST
201
DAIRY QUEEN
102
PACIFIC COAST
HUNTINGTON BEACH EASY RIDER, DANK CLOTHING
326-328
MAIN
101
WEAVER & ASSOCIATES
101
MAIN
220
PEREZ RODI
300
PACIFIC COAST
SOLENA LANDSCAPE
438
MAIN
210
SALON RETRO
315
3RD
F
JACK'S BEACH CONCESSION
21091
PACIFIC COAST
NEIRA DESIGNS & FIX -IT
417
MAIN
101
QUIKSILVER
121
MAIN
GRUPO GALLEGOS
300
PACIFIC COAST
200
LIVERY DESIGN GRUPPE
220
WALNUT
LAZ PARKING CALIFORNIA LLC
500
PACIFIC COAST
THE COFFEE BEAN & TEA LEAF
200
MAIN
109
CUCINA ALESSA HB
520
MAIN
POSITIVE THOUGHT BRAND
301
MAIN
CT5
PIERSIDE COMMISSARY
300
PACIFIC COAST
25 DEGREES HB
412
WALNUT
ANNIE NAILS
501
MAIN
F
SESSIONS WEST COAST DELI
414
PACIFIC COAST
LINKSOUL
21046
PACIFIC COAST
110
BASTIAT HUNTINGTON BEACH INC
21034
PACIFIC COAST
110
BUNGALOW HUNTINGTON BEACH
21058
PACIFIC COAST
240
MAHOGANY SMOKED MEATS
21058
PACIFIC COAST
154
CA IMPORT EXPORT
117
MAIN
202
SURF CITY EXPRESS GIFTS CENTER
118
MAIN
HURLEY PACIFIC CITY
21028
PACIFIC COAST
200
BEAU SOLEIL KITCHEN & BAR
21058
PACIFIC COAST
110
F45 TRAINING YORKTOWN
180
5TH
100
DR. EYEPHONE
19472
PACIFIC COAST
K-111
MERL L FLEMING DDS
305
ORANGE
B
HUNTINGTON SURF & SPORT
LETS GO FISHING
P R TALENT
MOOD SWINGS
COASTLINE REAL ESTATE INVESTMENTS LLC
SUSHI ON FIRE
HUNTINGTON BEACH BEER COMPANY
HUNTINGTON BEACH BICYCLE COMPANY
MAIN STREET WINE COMPANY
CONTINENTAL CLEANERS
MAIN STREET LIQUOR
THAI WAVE
SCALP AESTHETICS 0 C
LEMONADE
PARLOUR E LEV EN
SURFBOARD AND BIKE RENTALS
OIL FIELD TUBULARS AND SUPPLY CO LLC
GELATERIA ZOMOLO
PORTOLA COFFEE ROASTERS
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
B 1'S CHICAGO PIZZERIA
DANIEL JAFFE DDS
DUKES
PETE'S MEXICAN FOOD
LUCY'S TAILORING & ALTERATIONS
MELEESA
HAMLIN GOODING
MCA TRADING LLC
W S L NORTH AMERICA
POSITIVE THOUGHT BRAND
SURF CITY EXPRESS
WATERFRONT HILTON BEACH CABANA
DRYBAR
B CANDY
BACKHOUSE YAKATORI AND SUSHI
BLUEGOLD
LIFEISGOOD
EPIC GYRO
300
21
117
417
215
301
201
326
301
411
508
522
315
21016
301
311
321
21022
21058
301
200
305
317
213
504
221
221
101
300
301
300
21351
21016
21058
21058
21016
21030
200
SURF CITY SEGWAY 417
ICECREAMTON SOFTY ICECREAM & HANDCRAF1300
HUNTINGTON BEACH REALTY
322
IH0P
200
EUROPA NAIL STUDIO
508
DIRTY DOG WASH
504
221 N MAIN STREET BEACH PROPERTIES LLC
221
JAN'S
501
HAVEN OF WELLNESS
315
MAIN STREET HAIR COMPANY
200
RIO MEDIA INC
101
IRENE'S STORY
21046
PACIFIC COAST
MAIN
MAIN
MAIN
STH
MAIN
MAIN
MAIN
MAIN
NAIN
MAIN
MAIN
3RD
PACIFIC COAST
MAIN
5TH
STH
PACIFIC COAST
PACIFIC COAST
MAIN
MAIN
ORANGE
PACIFIC COAST
STH
MAIN
MAIN
MAIN
MAIN
PACIFIC COAST
MAIN
PACIFIC COAST
PACIFIC COAST
PACIFIC COAST
PACIFIC COAST
PACIFIC COAST
PACIFIC COAST
PACIFIC COAST
MAIN
MAIN
PACIFIC COAST
MAIN
MAIN
MAIN
MAIN
MAIN
MAIN
3RD
MAIN
MAIN
PACIFIC COAST
104
208
103
A
103
E
101
105
0
105
102
1
110
170
CT-7
101
C
B
E
1
240
303
CT4
CT6
104
210
250
200
CT-K200
103B
100
107B
116
A
C
S
D
H-M
108
230
120
RICHARD HARLOW & ASSOCIATES
211
MAIN
C
OLA
21040
PACIFIC COAST
200
EQUINOX
21010
PACIFIC COAST
110&200
H & M
21054
PACIFIC COAST
100&200
CALI SHORE STORE
200
MAIN
112
IL BARONE SICILIAN STREET FOOD
21058
PACIFIC COAST
114
CAPITAL MARKETING COMPANY
117 MAIN
MAIN
203
VOM FASS
21058
PACIFIC COAST
138
SUGAR CABANA
526
MAIN
101-6
SUGAR SHACK
213
MAIN
KITE CONNECTION
61
MAIN
TEAM DESIGN & CONSTRUCTION
221
MAIN
S
SHARKEEZ
211
MAIN
A
BRENT 0 NICHOLS DDS
305
ORANGE
A
SKECHERS
180
5TH
110
RIPCORD DIGITAL INC
307
3RD
202
PORCELAIN
611
6TH
SUNWEST REALTY
120
PACIFIC COAST
TOP DOG BARKERY
21010
PACIFIC COAST
160
MAC COSMETICS
21046
PACIFIC COAST
100
SAINT MARC PUB CAFE BAKERY & CHEESE AFFINAGE
21058
PACIFIC COAST
230
WEST OF CAMDEN
20128
PACIFIC COAST
120
THE WEARHOUSE
21034
PACIFIC COAST
108
CHERRY HILLS MARKET
21034
PACIFIC COAST
100
THE PLANTATION HAWAII
21034
PACIFIC COAST
210
TOMMY BAHAMA
21028
PACIFIC COAST
110
IPA 1031 GROUP LLC
101
MAIN
260
LAZ PARKING CALIFORNIA LLC
21010
PACIFIC COAST
DIM CAPITAL PARTNERS
21058
PACIFIC COAST
220
FROSTED CUPCAKERY
21058
PACIFIC COAST
180
URBAN OUTFITTERS
21034
PACIFIC COAST
100
HOLLY AND HUDSON
21028
PACIFIC COAST
200
SURF CITY MARKET
200
MAIN
103A
DR EYE -PHONE (CT)
21030
PACIFIC COAST
CT-K100
7-ELEVEN STORE #35767B
301
MAIN
112
BOMB GRILL
200
MAIN
114
BOBASAUR
214
5TH
103
PERQ'S NIGHTCLUB & SPORTSBAR
117
MAIN
BOGGELN & COMPANY CPA
215
MAIN
1/2
DIANES / BEACH FEVER
116-118
MAIN
COACH'S MEDITTERANIAN GRILL
200
MAIN
105
HOWARD FISCHER DVM
428
MAIN
209
CORREA & ASSOCIATES
101
MAIN
220
FOREVER 21
155
5TH
141
RIP CURL SURF CENTER
155
5TH
101
TAKEYA USA CORP
214
STH
204
ACTIVE RIDE SHOP
155
STH
111
BODHI TREE VEGETARIAN CAFE
501
MAIN
E
BANZAI BOWLS
222
5TH
SHABU ON FIRE
301
MAIN
110
ORANGE COUNTY BARBERS PARLOR
417
MAIN
102
YOR HOME REALTY
214
STH
205
KIN BOUTIQUE & GALLERY
21016
PACIFIC COAST
110
JOLYN CLOTHING COMPANY
150
5TH
100
CRAZY SHIRTS
21058
PACIFIC COAST
200
SIMMZY'S HUNTINGTON BEACH
21028
PACIFIC COAST
100
SUBWAY
300
PACIFIC COAST
106E
THE AMERICAN DREAM
21058
PACIFIC COAST
130
A STREET PARTNERS
155
5TH
P100
SIGNATURE PRINTING
225
5TH
MERRILEE'S INC
120
5TH
C110
SURFLINE
300
PACIFIC COAST
310
STARBUCKS COFFEE COMPANY #575
221
MAIN
C
WESTLAND BUSINESS SERVICES INC
428
MAIN
202
AVILA'S EL RANCHITO H B
318
MAIN
CAPITAL INVESTMENT NETWORK INC
414
WALNUT
HYATT REGENCY HB RESORT & SPA
21500
PACIFIC COAST
STUDIO 37 SALON
207
5TH
PACIFIC RIM TAX & ACCOUNTING
428
MAIN
201
PRESENTATION SERVICES
21500
PACIFIC COAST
SANDY'S BEACH SHACK
315
PACIFIC COAST
T R RANCH SERVICES LLC
214
5TH
201
W & R STUDIOS
123
MAIN
201
CB INVESTMENTS INC
300
PACIFIC COAST
301
HIRING CREDIT SPECIALISTS LLC
117
MAIN
202
DOS TOROS
221
MAIN
A
MAILPIX INC
221
MAIN
K
ACE PARKING MANAGEMENT INC
21100
PACIFIC COAST
THE ICE CREAM WAY
214
5TH
102
OLD CROW SMOKEHOUSE
21022
PACIFIC COAST
230
WAYS & MEANS
21022
PACIFIC COAST
130&140
CALIFORNIA CLOTHING
123
MAIN
101
SMOCKING BIRDS BABY BOUTIQUE
21034
PACIFIC COAST
250
HEIRLOOMS AND HARDWARE
21046
PACIFIC COAST
210
THE NEXT LEVEL
117
MAIN
209
ATM GLOBAL INCORPORATED
438
MAIN
200
ALCHEMY SALON
526
MAIN
101-14
602 COFFEE HOUSE
602
PACIFIC COAST
A
1 LOOK VINTAGE
217
5TH
DOPE SICK USA LLC
200
MAIN
115
VANILLA BLU SALON
526
MAIN
101-15
PHOTO HOUSE INC
419
MAIN
C-E
Res. No. 2018-43
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on August 20, 2018 by the following vote:
AYES: Semeta, Hardy, Delgleize, Peterson
NOES: Brenden
ABSENT: Posey
RECUSE: O'Connell
City Clerk and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California