HomeMy WebLinkAbout1996-12-09MINUTES
CITY COUNCIUREDEVELOPMENT AGENCY
CITY OF HUNTINGTON BEACH
5:00 P.M. - Council Chamber
Huntington Beach, California
Monday, December 9, 1996
A video tape recording of this meeting is on file
in the Office of the City Clerk.
Call To Order
Mayor Bauer called the adjourned regular meetings of the City Council and the
Redevelopment Agency of the City of Huntington Beach to order at 5:25 p.m. in the Council
Chamber.
City Counci(IRedevelopment Agency Roll Call
Present: Harman, Julien, Dettloff, Bauer, Sullivan, Green, Garofalo
Absent: None
(City Council/Redevelobment Agency) Study Session - Presentation By Sedway Kotin
Mouchly Group - Market Overview Of Three Beach Sites In Huntington Beach - Robert L.
Mayer Property - Shea Vickers Property - Pier Plaza Area (240.40)
The City Council considered a transmittal from the Economic Development Department of a
report dated November 21, 1996 titled Market Overview of Three Beach Sites In Huntington
Beach prepared by Sedway Kotin Mouchly Group which includes a review of the three sites to
identify the key factors that will affect their development, a detailed survey of existing and near
term competitive developments in Orange County, a definition of the competitive position of
the three sites, and a definition of the most feasible near term development for the three sites.
Sedway Kotin Mouchly Group projects that the sites have considerable market support and will
be successful in the near term in the highly competitive Orange County markets for the initial
elements of entertain mentiretail space, resort hotel, time-share, and high density residential.
Robert L. Mayer City Leased Property
Two distinct areas, District 9 and the portion of District 8 that extends roughly from Huntington
Avenue to Beach Boulevard. District 9 includes the Waterfront Hilton parcel and an additional
approximately 18 undeveloped or underutilized acres. It is a strip of land with
about 2,000 feetof Pacific Coast Highway frontage averaging about 350 feet in depth until it
broadens substantially at Beach Boulevard. The portion of District 8 on the property contains
some 24.7 acres and includes Driftwood Mobilehome Park.
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Page 2 - Council/Agency Minutes - 12/9196
Shea Vickers Morgan Stanley Development LLC
This is a 31 acre essentially undeveloped property except for a motel and restaurant. Two
distinct subareas, District 7 and the portion of District 8 that extends roughly from First Street
to Huntington Avenue. District 7 includes approximately 10.5 undeveloped or underutilized
acres. It is a strip of land with about 1,000 feet of Pacific Coast Highway frontage averaging
about 350 feet in depth. The portion of District 8 contains approximately 20.5 acres from First
Street to Atlanta Avenue to Huntington Avenue.
Pier Plaza Area
Approximately 3.25 acres in the vicinity of the pier. Includes three sites: the approximately
one -acre restaurant pad south of the pier to the west of Pacific Coast Highway, 1.6 acres of
Block 104, and 0.65 acres of Block 105.
City Administrator Uberuaga stated that there will not be a presentation by the Waterfront
representatives as the representative who was to be present at this evening's meeting is
unable to be present.
The Economic Development Director informed Council of the purpose of the meeting. He
reviewed the type of assistance provided to the city by the Sedway Kotin Mouchly Group.
Lynn Sedway, CRE, Principal, Sedway Kotin Mouchly Group, presented information relative to
her firm's background, stating that their work has been heavy in the area of retail, particularly
downtown retail_ She informed Council of her affiliations, including her position as trustee of
the Urban Land Institute.
Michael Conlon, CRE, Principal, Sedway Kotin Mouchly Group, reviewed the major points of
the report titled Market Overview of Three Beach Sites in Huntington Beach. He informed
Council of aspects of the process that his firm used to analyze the areas under study. An
array of uses within two broad categories were analyzed: (1) entertainment/retail uses and (2)
hospitality uses.
Ms. Sedway stated that there was a demand for restaurants and that successful restaurants
generate a great deal of sales tax. She stated that movies work well with restaurants as well
as bookstores as a complement. She spoke regarding how important time-share development
would be to the project.
In response to Councilman Garofalo's questions as to whether their firm recommends more
cinemas in addition to the six cinemas already there, Mr. Conlon gave examples of cities that
have many cinemas and reported on the matter. Councilman Garofalo asked if the firm had
come to conclusions on Main Street itself. Mr. Conlon stated the need to have restaurants
close to the cinema. He recommended the combination of local and regional uses so that they
can be accessed by walking. Ms. Sedway stated that residential development does create use
of the downtown.
12/9/96 - City Council/Redevelopment Agency Minutes - Page 3
Councilman Sullivan asked who some of the community leaders were who were interviewed by
the firm. The Economic Development Director stated that a list could be presented to Council.
The Economic Development Director informed Council that some of the persons interviewed
were downtown property owners; Diane Baker, representative of the Huntington Beach
Conference and Visitors Bureau; and some former Council members.
Discussion was held regarding the number of visitors to Huntington Beach stated in the report.
Ron Hagan, Community Services Director, advised the City Council that the numbers are
derived from samplings of the persons who visit the beach lots, but that these people may stay
in the Seal Beach and/or Newport Beach area.
Discussion was held regarding the large visitor service development planned between Newport
Beach and Laguna Beach_
Mr. Conlon gave a report on time-share developments nationwide. Considerable discussion
was held regarding the feasibility of time-share development in Huntington Beach.
Mr. Conlon reported on Councilwoman Dettloff's question regarding the feasibility of putting
time-shares on Block 105 of Main Street.
Ms. Sedway responded to Councilwoman Dettloff s question regarding when there would be a
demand for retail. Discussion was held regarding getting the retail "grouped" rather than being
put as a long strip along Pacific Coast Highway. Mr. Conlon stated that he envisioned
specialty retail rather than apparel retail which would come later. Ms. Sedway stated that the
development must be an anchor to Main Street.
Councilwoman Dettloff requested the firm's viewpoint regarding reliance on tourism as she had
read that for a city the size of Huntington Beach, reliance on tourism was not wise. Mr. Conlon
reported on this issue.
Ms. Sedway reported further on time-shares, stating that the only concern was that everyone
else would jump into the market; that it is important for the city to proceed now.
Mr. Conlon reported on Councilwoman Dettloff's question regarding attraction of investors
even though the city has not completed the steps necessary to realize the city's vision.
Councilman Harman presented questions on Exhibit No. 5 of the report and verified that the
firm's proposals do not include building on the beach.
Mr. Conlon reported on Councilman Harman's questions regarding density of time-shares,
stating that he would envision three to four stories in order to obtain ocean views. Councilman
Harman stated that he agreed with the desire for ocean views but that he would like golf
courses and other attractions nearby if he were a visitor to a Huntington Beach time-share.
Ms. Sedway and Mr. Conlon reported on the issue. Ms. Sedway stated that particularly on
Block 105, time-shares would work. Mr. Conlon stated that residential could be proposed on
the site in the near term.
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Discussion was held regarding the feasibility of a restaurant on Block 104. Councilman Green
stated that he believed expansion of the multiplex theater seemed to be a long term rather
than short term proposal. Mr. Conlon responded to Councilman Green's concerns stating that
the cinema was a real key point in the plan.
Councilman Green presented questions regarding how to change the image and clientele of
the downtown area and achieve the goals set forth in the report. Mr. Conlon reported on how
he believed this goal could be achieved. Ms. Sedway stated that she believes the uses which
they have proposed in addition to residential will achieve the goal_
Councilwoman Julien requested clarification of time-shares as they relate to the transient
occupancy tax revenues. Mr. Conlon stated that it would be about 25% to 30% of the time
spent at time-shares at $1,200 per week on season and $800 per week off season when
rented and not owner occupied.
Mayor Bauer requested that the firm comment regarding the impact of the total proposals on
the rest of the city and the need to present its benefits to the entire community. Ms. Sedway
reported on this issue, stating that all the uses, including residential, must be studied in this
regard.
Mr. Conlon responded to Mayor Bauer that the city will have an opportunity to have retail in
areas other than Main Street. He stated that rents on Main Street were very high.
Mayor Bauer spoke regarding his concern that plans would result in all residential.
Mr. Conlon reported on the hope that the Shea Property could be built on a higher ground level
with development that would overlook the ocean as does the Waterfront Hotel.
Ms. Sedway spoke regarding the difficulty in getting the independent businesses on Main
Street coordinated as opposed to the control that would be afforded by a shopping center.
Economic Development Director Biggs reported regarding a proposal brought before the
Economic Development Committee from the same firm that worked for the City of Long Beach
that brought the tenants to Pine Avenue. He spoke regarding the feasibility of the city serving
as a catalyst to identify tenants and bring the tenants to the property owners.
Mayor Bauer spoke regarding the need for competition downtown which he believes will help
change retail on Main Street.
Mayor Bauer stated that he believed $15,000 for time-shares appeared to be a little high and
perhaps that issue should be studied further. The need to have "branded" time-shares was
stressed by the consultants. Ms. Sedway stated that she would provide reports to Council that
show time-shares are favorable.
Councilman Garofalo spoke regarding the special events that are held in the city that do not
require "four walls"; that are held on the beach (surfing, volleyball, etc.)_ Mr. Conlon reported
that he had discussed this aspect with Ron Hagan, Community Services Director. He reported
on the special events issue as set forth in his firm's report to Council.
1219196 - City Council/Redevelopment Agency Minutes - Page 5
Councilman Garofalo stated that this was the first time that he has seen a plan for the area
based on the physical characteristics of the land.
Councilman Sullivan questioned if the multiplex theaters may be a fad. Ms. Sedway stated
that she agreed there is a limit to the development of multiplex theaters but that there did need
to be a certain number of theaters.
Presentations By City/Actencv Staff And Respective Consultants
Presentation by Shea Business Properties
The City Council heard a presentation by Jack Goddard, Vice President, Shea Business
Properties, regarding plans for the 31 acres located between Pacific Coast Highway and
Atlanta Avenue and First and Huntington Streets. Mr. Goddard addressed Council regarding
the property owned by Shea Business Properties and the property's relationship to the plans
presented by the Sedway Kotin Mouchly Group. He stated that the importance of the
development and redevelopment of Main Street cannot be underestimated. The need to look
at compatible, noncompetiting proposals was stressed_ Mr. Goddard recommended that steps
be started to amend the General Plan to allow time-shares in the city.
Discussion was held between Council and Mr. Goddard. Mr. Goddard spoke regarding the
importance of Duke's Restaurant opening.
The Community Development Director reported that the Downtown Specific Plan will have to
be changed to allow time-shares and possibly time-shares will be subject to Coastal
Commission review.
Recess - Closed Session
The Mayor called a recess of the City Council and the Redevelopment Agency at 7:25 p.m.
to consider the following closed session items:
Closed Session - City Council pursuant to Government Code Section 54957.6 to meet with its
designated repres tatives William Osness, Personnel Director, and Daniel Cassidy, Esquire,
Liebert, Cassi "" +"rierson, regarding labor relations matters - meet and confer with the
following employee organizations: Marine Safety Officers' Association, Police Officers'
Association, Police Management Association, Municipal Employees' Association, Management
Employees' Organization, Huntington Beach Firefighters' Association, and Surf City Lifesaving
Employees' Association. (120.80)
Closed Session - City Council pursuant to Government Code Section 54956.8 to give
instructions to the city's negotiator, Michael Uberuaga, regarding negotiations with R.L.M.
concerning the property located between Beach and Huntington and Pacific Coast Highway.
Instruction will concern price and terms of payment. Subject: Waterfront; Developer's New
Proposal.
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Closed Session - City Council pursuant to Government Code Section 54956.9(a) to confer with
its attorney regarding pending litigation which has been initiated formally and to which the city
is a party. The title of the litigation is Reith Schoap v. City of Huntington Beach - Orange
County Superior Court Case No. 722009. Subject: Reith Schoap v. City of Huntington
Beach. (120.80)
Closed Session - City Council pursuant to Government Code Section 54956.9(a) to confer with
its attorney regarding pending litigation which has been initiated formally and to which the city
is a party. The title of the litigation is City of Huntington Beach v. Donald W. Tosh, et at. -
Orange County Municipal Court Case No. 22 74 20 Donald W. Tosh, et al., v. City of
Huntington Beach - Orange County Superior Court Case No. 76 96 00. Subject: City v. TLC -
Tosh v. City. (120,80)
Closed Session - City Council pursuant to Government Code Section 54956.9(a) to confer with
its attorney regarding pending litigation which has been initiated formally and to which the city
is a party. The title of the litigation is City v. McDonnell Douglas Corporation - U.S. District
Court Case No. SACV 94 29 LHM (RWRx). Subject: City v. McDonnell Douglas Corporation
(120.80)
Reconvene
The Mayor reconvened the adjourned regular meetings of the City Council and Redevelopment
Agency at 9.09 p.m. in the Council Chamber.
Adioumment - City Council/Redevelopment Agency
The Mayor adjourned the adjourned regular meetings of the City Council and the
Redevelopment Agency of the City of Huntington Beach to Monday, December 16, 1996 at
5:00 p.m. in Room B-8, Civic Center, 2000 Main Street, Huntington Beach, California.
ATTEST:
City Clerk/Clerk
City le an ex-officio Cler of the City
Council of the City of Huntington Beach,
and Clerk of the Redevelopment Agency of the
City of Huntington Beach, California
04!4
Mayor/Chairman