HomeMy WebLinkAboutOrdinance #3019 ORDINANCE NO. 3019
AN ORDINANCE OF THE CITY OF HUNTINGTON BEACH
AMENDING THE HUNTINGTON BEACH ORDINANCE CODE
SECTIONS 9610 .4, 9610 . 5, 9610.9 AND 9610 . 10
TO ALLOW ELECTRONIC READERBOARD SIGNS
The City Council of the City of Huntington Beach does ordain as
follows :
SECTION 1. Section 9610 .4(a) and (h) of the Huntington Beach
Ordinance Code is amended to read as follows :
(a) Flashing, moving, pulsating, or intermittently lighted
signs, including searchlights; except electronic readerboards and
public service signs such as those for time and temperature.
(h) Changeable copy signs, except electronic readerboards or
theatre marquees .
SECTION 2 . Section 9610 . 5 (Permitted Signs-Schedule) of the
Huntington Beach Ordinance Code is amended to incorporate into the
schedule the following specifications pertaining to electronic
readerboards .
(b) COMMERCIAL
Use of Sign Type Maximum Maximum Maximum
Number Area Per Height
Sign
Electronic
Readerboards (See Section 9610 . 9(d) for specifications)
SECTION 3 . Section 9610 . 9 (Miscellaneous Provisions) of the
Huntington Beach Ordinance code is amended to incorporate the
following:
(d) Electronic Readerboards . Electronic readerboards may be
permitted subject to the approval of a conditional use permit by the
Planning Commission, approval of a planned sign program according to
the provisions of Section 9610 . 6 and approval of the Design Review
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Board according to the provisions of Article 985 . Approval of
electronic readerboards shall be subject to the following:
(1) Findings : Prior to approving a conditional use permit
to allow an electronic readerboard sign, the Planning
Commission shall make the following findings :
The proposed electronic readerboard sign conforms with the
standards and criteria as set forth in the Huntington Beach
Ordinance Code;
The proposed electronic readerboard sign is compatible with
other signs on the site and in the vicinity;
The proposed electronic readerboard sign will not adversely
impact traffic circulation in adjacent rights-of-way or
create a hazard to vehicle or pedestrian traffic; and
The proposed electronic readerboard sign shall not have
adverse visual impacts on adjoining residential
neighborhoods .
(2) Permitted Signs .
Electronic readerboards may be freestanding or wall type
signs .
The maximum number of electronic readerboards shall be one
per site.
The maximum sign area shall be one hundred fifteen (115)
square feet; ninety (90) square feet for message center and twenty
five (25) square feet for identification.
The maximum height of an electronic readerboard sign shall
be twenty five (25) feet.
The electronic readerboard shall have cylinders, a shade
screen and a photocell for reducing the intensity of lighting at
night.
The maximum measurable light output of the electronic
readerboard shall not exceed 50-foot candles at the property line.
(3) Location Requirements .
The minimum lot frontage of the parcel shall be two hundred
(200) feet .
Electronic readerboards shall be allowed only on parcels
abutting a freeway and on parcels abutting Beach Boulevard,
excluding the portion along Beach Boulevard designated as a
landscape corridor south of Adams to Pacific Coast Highway.
The minimum distance between electronic readerboards shall
be one hundred fifty (150) feet.
The minimum distance from an electronic readerboard sign to
any residence shall be one hundred fifty (150) feet .
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3019
(4) Other Standards .
In addition to the electronic readerboard sign, one
monument sign, maximum of seven (7) feet in height and a maximum of
fifty (50) square feet in sign area, may be permitted and all other
signage shall be brought into conformance with the provisions of
this article.
Where a site has an electronic readerboard, temporary
banners, balloons, flags, etc. , shall be permitted a maximum of
fifteen (15) days per calendar year.
The hours of operation of any electronic readerboard shall
be limited to 6 :30 am to 10 :30 pm.
At least 10% of the message time, or any percentage deemed
necessary by the city for emergency conditions, shall be used for
public service announcements .
Messages in an electronic readerboard shall be no faster
than one message every four seconds and the minimum interval between
messages shall be at least one second.
Continuous motion of messages is not permitted.
Light intensity changes (other than between day and night
uses) are not permitted,
SECTION 4 . Section 9610 . 10 (Definitions) of the Huntington
Beach Ordinance Code is amended to add the follo ing:
(15) Electronic Readerboard: a changeable essage sign
consisting of a matrix of lamps which are comput r controlled.
(16) Flashing or animated sign: a sign inte mittently
reflecting light, or which has any illumination which is not
maintained constant in intensity, color or pattern, except
electronic readerboards and those for time and temperature.
(17) Freestanding sign: any sign permanently attached
to the ground and which does not have a building as its primary
structural support.
(18) Grade: the level of the public sidewalk or street curb
closest to the sign.
(19) Grand opening: a promotional activity not exceeding thirty
(30) calendar days used by newly established businesses to inform
the public of their location and services .
(20) Ground level : the highest elevation of the existing ground
surface under a sign.
(21) Height of sign: the vertical distance measured from
average ground level along the base of the sign structure, before
any berming, to the highest point of the structure.
(22) Indirect illumination: a light cast on the surface of a
sign from an exterior source.
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3019
(23) Industrial center: any site containing three (3) or more
industrial activities.
(24) Interior illumination: any sign face which is artificially
lit from the inside.
(25) Item of information: each word, design, symbol, or figure.
(26) Land development project: any industrial, commercial, or
residential development containing five (5) or more parcels or
dwelling units which are proposed for construction.
(27) Monument sign a low profile freestanding sign erected
with its base on the ground and which is designed to incorporate
design and building materials which complement the architectural
theme of the buildings on the premises . A monument sign shall not
exceed seven (7) feet in height. Berming incorporated with the
placement of the sign shall be included in any height measurement.
The base of a monument sign shall not be counted as sign area.
(28) Logo: a trademark or company name symbol .
(29) Nameplate sign: an attached sign which designates the
names and/or address of a business, and/or the words "entrance" or
"exit" .
(30) Nonconforming sign: a sign which complied with the
Huntington Beach Ordinance Code at the time it was installed, but
which is now in conflict with the provisions of this article.
(31) Open house sign: a sign which identifies a building for
sale or lease which is open and available for inspection, and sets
forth no other advertisement.
(32) Political sign: a sign identifying either a candidate for
public office or an issue relating to a forthcoming election.
(33) Projecting sign: a sign which projects from the wall of a
building more than eighteen (18) inches and which has its display
surface perpendicular to such wall.
(34) Real estate sign: a temporary sign indicating that the
premises on which the sign is located is for sale, lease or rent.
(35) Roof sign: an attached sign constructed upon or over a
roof, or placed so as to extend above the visible roofline; or a
freestanding sign which is greater in height than the building it
serves to identify.
(36) Sian: any medium for visual communication, including its
structure and component parts, which is used or intended to be used
to attract attention.
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3019
(37) Sign copy: any words, letters, numbers, figures, designs
or other symbolic representation incorporated into a sign for the
purpose of attracting attention.
(38) Sign structure: any structure which supports any sign.
(39) Site: one or more parcels of land identified by the
assessor ' s records . Where an integrated building development has
been approved or proposed, the site shall include all parcels of
land contained within or a part of the development application. An
integrated building development shall include all parcels served by
common access ways, driveways, parking and landscaping.
(40) Site (street) frontage: the length of a lot or parcel of
land along or fronting on a street.
(41) Subdivision directional sign: a sign providing direction
to a land development project pursuant to this article.
(42) Supergraphic: a painted design which covers an area
greater than 10 percent of a wall, building facade, or other
structure.
(43) Temporary sign: any sign constructed of cloth, plastic,
paper or similar material displayed for a limited period of time
outside a building.
(44) Trespassing sign:- a sign which contains thefollowing copy
only, "No trespassing. "
(45) Wall sign: any sign which is attached or erected on the
exterior wall of a building including the parapet, with the display
surface of the sign parallel to the building wall, and which does
not project more than eighteen (18) inches from the building, or
project above the height of the wall or parapet.
(46) Window sign: a sign in which the name, address, phone
number, or hours of operation are applied directly to the window of
a business. (Ord. 2832, 20 Aug 86)
SECTION 5 . Section 9610 . 9(a) Temporary Signs is amended as
follows :
9610 . 9 _Miscellaneous provisions . (a) Temporary, signs .
Temporary banners, flags, or pennants may be permitted for a maximum
of three (3) times per year for a total of ninety (90) days each
calendar year to identify a special event such as a grand opening or
anniversary sale. Approval shall be subject to the discretion of
the director for other events; however, a spacial event shall not
mean the occasional promotion of retail sales by a business . A cash
bond to guarantee removal shall be required. Automobile dealerships
shall be subject to a six (6) month maximum time period provided a
planned sign program is approved prior to the display. Sites with
electronic readerboards shall be permitted to have temporary signs
displayed a maximum of fifteen (15) days per calendar year.
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3019
SECTION 6 . This ordinance shall take effect thirty days after
its passage.
PASSED AND ADOPTED by the City Council of the City of Huntington
Beach at a regular meeting thereof held on the 20th
day of November 1989 .
Mayor
ATTEST: APPROVED AS TO FORM:
City Clerk City Attorney e4 -
REVIEWED AND APPROVED: INITIATED AND APPROVED:
LVVI ,
City administrator Director of C mmunity
Development
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Ord. No. 3019
SCALIFORNIA
STATE OF CALIFORN
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, CONNIE BROCKWAY, the duly appointed, qualified City
Clerk of the City of Huntington Beach and ex-officio Clerk of the
City Council of the said City, do hereby certify that the whole number
of members of the City Council of the City of Huntington Beach is seven;
that the foregoing ordinance was read to said City Council at a regular
meeting thereof held on the Gth day of November
1989 and was again read to said City Council at a regular
meeting thereof held on the 20th day of November : 19 89 , and
was passed and adopted by the affirmative vote of at least a majority of
all the members of said City Council .
AYES: Councilmembers:
MacAllister, Mays, Bannister, Silva, FrckinP
NOES: Councilmembers:
Winchell, Green
ABSENT: Councilmembers:
None
f, Connie Brr3c.";eaay CITY CLERK of the City of
Huntington Bach and ex-officio Clerk of the City
Cou,-Icil,6�;,: shy rtify f gat a synopsis of this
ordiru° � n u as d in the Daily PPOt.onn
ti �, ��� � City Clerk and ex-offici o erk
{n—arm—od,�„�„ „z i,�� tty CfiEarlur of said Cityy. ,�— of the City Council of the City
of Huntington Beach, California
CPr-nnia PS,ockway
City Clerk
�Ilula
G
Deputy City Clerk