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RESOLUTION NO. 5092
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH IMPLEMENTING A POLICY AND AP-
PROACH TO PROMOTING REINVESTMENT IN THE DOWNTOWN
CORE AREA
WHEREAS, the City Council of the City of Huntington Beach
desires to promote reinvestment in the Downtown Core Area and
to establish a redevelopment project in such area if found
practicable; and
The City Council solicits the cooperation of all. property
owners and owners and operators of business establishments to
assist in establishing and carrying out a reinvestment program
for the Downtown Core Area; and
The Downtown Development Committee has adopted the "Downtown
Core Area Implementation Policies and Approach," attached hereto
as Exhibit A. and recommends adoption of such policies by the City
Council as an expression of the city' s intent to encourage and
provide for owner participation to carry out development oppor-
tunities and retain existing business to the greatest degree
possible and feasible, both of which are areas to be dealt with
in developing a workable Downtown Reinvestment Program,
NOW, THEREFORE, the City Council of the City of Huntington
Beach does hereby resolve that it does adopt the "Implementation
Policies and Approach, " attached hereto as Exhibit A and by this
reference made a part hereof, as a clear statement of the city' s
purpose and intent to assess the feasibility of carrying out a
reinvestment program for the Downtown Core Area.
PASSED AND ADOPTED by the City Council of the City of
Huntington Beach at a regular meeting thereof held on the 1st
day of February_!__, 1982.
ahb
1/27/82 1.
t
-- Mayor
ATTEST: APPROVED AS TO FORM:
City Clerk City Attorney
REVIEWED AND APPROVED: INITIATED AND APPROVED:
oe
City Admi strato Director of Business and
Industrial Enterprise
2.
Exhibit "A..
Downtown Reinvestment Program
Downtown Core Subarea
Implementation Policies and Approach
As noted in the Community and Neighborhood Enhancement Report, no esta-
blished area in all of Huntington Beach is more deserving of attention or has
as much development potential as the Downtown Core Subarea. While the potential
is great, the Downtown Core also has a variety of imposing problems which require,
in some cases, complex and comprehensive solutions. The aging buildings, lack
of parking, seasonal uses, oil producing facilities, fragmented ownerships, etc. g
all contribute to a situation which necessitates strong public as well as private
commitments and support if the full development potential of the area is to be
realized. The City has found, over the last twenty years, that it is not easy
to generate the necessary support and backing because of the diversity of
interests involved and the multiplicity of concerns and issues which must be
addressed. Therefore, it is important to recognize the need to be responsive to
the most significant of these issues and concerns which have been raised, or will
be raised, as the Reinvestment Program moves forward. In response to, and in '
anticipation of, several areas of concern, it is proposed that the Downtown Rein-
vestment Program be approached with the following basic policies established to
serve as guidelines to provide direction to staff' and present a clear statement
to the Downtown Community of the City's purpose and intent.
1. The Downtown Core Subarea, as a whole, is looked at as being a tremen-
dously underutilized resource which, if redeveloped properly, could
i
provide significant benefits and rewards to the City, existing property
owners and established businesses
2. The future economic vitality of the City will be significantly affected
f
by how successful the City and Downtown property owners and businesses
r
are in carrying out an appropriate Downtown Reinvestment Program.
3. The consolidation of•parcels, vacation, realignment and improvement
of streets--and alleys, provision of adequate parking and cooperative
planning and marketing are all items which must be pursued as part
of the overall program. However, it is the intent of the City to
encourage and promote existing owner participation in all of these
efforts to the greatest extent possible and/or practical. The City's
policies, practices and procedures for insuring such participation
will be set forth in specific Owner Participation Rules which will -
be drafted in cooperation with said owners and presented to the City
Council for adoption early in the Reinvestment Planning Process.
4. The City is concerned over the potential displacement of existing busi-
nesses as a result of the Downtown Reinvestment activities.. It is
the intent of the City to deal with such potential displacement in
several very significant ways: a) The City will establish a Business
Retention Program which will be designed to develop meaningful oppor-
tunities for existing businesses to remain in the Downtown Area and,
hopefully, prosper from the new business climate which will result.
City staff will work with existing business owners and explore various
possibilities ranging from providing ownership opportunities through
development of commercial condominiums or cooperatives to assuring pre-
ferential rents in selected developments scheduled and phased in a
manner which will minimize business disruption; b) the City will
establish an equitable program, consistent with the requirements of
state law, to provide financial assistance to businesses displaced as
a result of Reinvestment activities; and c) The City will cooperate
with existing businesses in seeking to obtain financial assistance to
support expansion and retention efforts as part of the Downtown Rein-
vestment Program.
Res. No. 5092
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, ALICIA M. WENTWORTH, the duly elected, qualified City
Clerk of the City of Huntington Beach, and ex-officio Clerk of the
City Council of said City, do hereby certify that the whole number of
members of the City Council of the City of Huntington Beach is seven;
that the foregoing resolution was passed and adopted by the affirmative
vote of more than a majority of all the members of said City Council
at a regular meeting thereof held on the lst day
of February , 19 82 by the following vote:
AYES: Councilmen:
MacAllister, Thomas, Pattinson, Finley, Bailey, Mandic
NOES: Councilmen:
None
ABSENT: Councilmen:
Kelly
City Clerk and ex-officio Clerk
of the City Council of the City
of Huntington Beach, California