HomeMy WebLinkAboutCity Council - 2004-57 RESOLUTION NO. 2004-57
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S
INTENTION TO LEVY AN ANNUAL ASSESSMENT
FOR FISCAL YEAR 2004-2005 WITHIN THE HUNTINGTON
BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that_
cities are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create jobs, attract new businesses and prevent erosion of
business districts; and
The California Legislature found that cities are authorized to levy assessments
on businesses which benefit from those improvements and activities; and
A sizeable majority of the hotel and motel businesses within the City of
Huntington Beach requested that the City Council commence proceedings under the
Parking and Business Improvement Area Law of 1989 to establish a hotel and motel
business benefit area within the City of Huntington Beach and to levy a special
assessment to promote tourism and tourist related events; and
The City Council formed a business improvement area, known as the
Huntington Beach Hotel/Motel Business Improvement District(the "District"), by the
passage of Ordinance No. 3569 on August 19, 2002. The time has come to continue the
existence of the District for fiscal year 2004-05 by levying assessments on those
businesses that benefit from the activities; and
The District's Advisory Board has prepared and filed with the City Clerk an
"Annual Report/Operating Budget 2003-2004 Fiscal Year to Date" and"Proposed
Budget for Fiscal Year 2004-2005" (collectively, "Annual Report"); and
NOW, THEREFORE,BE IT RESOLVED that the City Council of the
City of Huntington Beach does hereby resolve as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and
incorporated herein by this reference, which includes a proposed budget for Fiscal.Year
2004-2005 and a description of the improvements and activities to be provided for
Fiscal Year 2004-2005.
SECTION 2. To levy and collect assessments within the District area for Fiscal
Year 2004-2005 in the amount of 1% on hotel and motel overnight room stays in hotels
and motels listed in Exhibit B attached hereto and incorporated herein by this reference.
04reso/hotel business improve/7/28/03 1
Resolution No. 2004-57
SECTION 3: The type or types of improvements and activities proposed to be
funded by the levy of assessments on businesses within the business improvement area
are specified in Exhibit"C," attached hereto and incorporated herein by this reference.
Further, the improvements, if any,to be acquired for the proposed business
improvement area are specified in Exhibit "C."
SECTION 4. A public hearing shall be held before the City Council on August
16, 2004, at 7:00 p.m., or as soon thereafter as this matter may be heard, in the Council
Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which
time the Council will hear all interested persons for or against levying of the
assessment, and the furnishing of specified types of improvements or activities.
Protests may be made orally or in writing; but, if written, shall be filed with the City
Clerk at or before the time fixed for the hearing and contain sufficient documentation to
verify business ownership and validate the particular protest. Any protest pertaining to
the regularity or sufficiency of the proceedings shall be in writing and shall clearly set
forth the irregularity or defect to which the objection is made.The City Council may
waive any irregularity in the form or content of any written protest, and at the public
hearing, may correct minor defects in the proceedings. A written protest may be
withdrawn in writing at any time before the conclusion of the public hearing set forth
above. If written protests are received by the owners of businesses within the District,
which will pay 50% or more of the total assessments to be levied, no further
proceedings to levy the proposed assessment shall be taken for a period of one year
from the date of the finding of a majority protest by the City Council. If the majority
protest is only against the furnishing of a specified type or types of improvements or
activity within the District, those types of improvements or activities shall be
eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public
hearing by causing the this resolution of intention to be published once in a newspaper
of general circulation at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business
improvement district may be obtained at the Huntington Beach City Hall, 2000 Main
Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the
Huntington Beach Conference and Visitors' Bureau, 301 Main Street, Suite 208,
Huntington Beach,CA 92648, (714) 969-3492.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after
the Council's adoption of this resolution.
SECTION 8. This resolution shall take effect immediately upon adoption.
04resolhotel business improve/7/28/03 2
Resolution No. 2004-57
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the 19 th day of July
2004.
Ma
APPROVED AS TO FORM:
el
Cit lerk J,�(Cij
y Attorney
REVIEWED AND APPROVED: INITIATED AND APPROVED:
1/1
ity AdAiinistrator Director of Economic Development
04resolhotel business improve/7/2&03 3
Resolution No. 2004-57
EXHIBIT A
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT
DISTRICT ANNUAL REPORT
Proposed Budget
Fiscal Year 2004-2005
The HBHIMBID will actively fund marketing activities to promote Huntington Beach as
an overnight tourist destination to benefit all of the hotels and motels in Huntington
Beach. The BID fiscal year will be from October 1"to September 30'h.
EXPENDITURES
Marketing Activities Promoting Huntington Beach as an overnight tourist destination,
including:
• Advertising
• Website Development
• Visitor Research
• Brochures and Collateral Material
• Trade Shows Booth Representation
• Photo Library
• Publicity Efforts .
• Other related activities
Anticipated Expenditures: $487,000
REVENUE
1% levy on Hotel and Motel overnight room stay in Hotels and Motels listed in Exhibit B
Anticipated Revenue: $487,000
Fiscal Year 2003-2004 to date
As of June 30, 2004, after nine months of operation, the Huntington Beach Hotel/Motel
Business Improvement District collected$226,000, all of which has been invested on
activities to promote Huntington Beach as an overnight tourist destination for the benefit
of all hotels and motels in Huntington Beach. This total does not reflect BID revenues
from May and June 2004 overnight stays.
Exhibit A
Resolution No. 2004-57
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
(administered by the Huntington Beach Conference and Visitors Bureau)
Annual Report/Operating Budget 2003-2004 Fiscal Year to Date
The Huntington Beach Conference and Visitors Bureau continued to escalate its scope
of activities and effectiveness as a destination marketing agency during 2003/04. The
stage was set for an even larger program of work and increased level of influence as a
marketing entity in the future. The following highlights/programs would not have been
possible without the establishment of the B.I.D.
• A brand new bi irpauwebsite was launched featuring bright, new colorful
graphics and a database design for user inquiries. In all, the site exceeded more
than 300 pages with state-of-the-art interactive maps and brand new, in-depth
information never available about the destination before. Unique viewers now
total more than 35,000 per month with top search engine placement for several
key words in numerous tourism-related categories.
• Hired the Bureau's first public relations agency, Anton Communications, to
implement a media relations program. Issued new press release to nearly 1,000
publications and broadcast media on a weekly basis on topics ranging from the
Fourth of July Celebration to the Huck Finn Fishing Derby.
• The Spring/Summer-advertising campaign aimed at families was expanded to -
one third-page ads in seven major publications as part of the Orange County
Tourism Council's co-op initiative: Arizona Highroads, Arizona Republic, Better
Homes & Gardens, Ladies' Home Journal, Sunset, Travel & Leisure and VIA.
• Produced the Bureau's first rack "lure" brochure for distribution in nearly 2,000
outlets in drive markets across the western U.S.
• Hired the Bureau's first Marketing Director, Bill Ross. He will be responsible for
all print collateral development and new website development, including anew
Meeting Planners Guide and email newsletters.
• Continued to develop and enhance a comprehensive digital library of HB
images, including photographs of each hotel/motel in the City. Numerous
publications and tourism-related entities continue to utilize the new pictures of
HB for increased nationwide visibility.
• Opened the City's first Visitor Services Center on the Pier for a test run from July
1 to September 6t'. Operating from a parking fee collection booth decorated like
a tiki hut, Visitor Information Specialists were on hand to answer questions and
direct guests from noon to 7 on weekdays and from 11 to 7 on weekends.
Resolution No. 2004-57
EXHIBIT B
CITY OF HUNTINGTON BEACH HOTELS AND MOTELS INCLUDED IN
HUNTINGTON BEACH HOTEL INDUSTRY BUSINESS IMPROVEMENT,AREA
The BID benefit zone encompasses the entire City of Huntington Beach boundaries. It is
anticipated that the entire City including businesses and residents will benefit from
increased revenues generated by the activities of the BID. The following businesses will
be included in the business improvement area established pursuant to California Streets
and Highways Code Section 36500 et. seq.:
Hilton Waterfront Beach Resort Edelweiss Inn
21100 Pacific Coast Highway 7561 Center Ave.,#46
Huntington Beach,CA 92648 Huntington Beach,CA 92647
Business Owner/Operator: John Gilbert Business Owner/Operator:Alfred Skistimas
Hyatt Regency Huntington Beach Spa and Resort Extended Stay America
21500 Pacific Coast Highway 5050 Skylab West Circle
Huntington Beach,CA 92648 Huntington Beach,CA 92647
Business Owner/Operator:Cormac O'Modhrain Business Owner/Operator:Dev Chauhan
Best Western Regency Inn Guest House International Inn
19360 Beach Blvd. 18382 Beach Blvd.
Huntington Beach,CA 92648 Huntington Beach,CA 92648
Business Owner/Operator:Tonho International-Diane Business Owner/Operator:Raju Patel
Beadling
Comfort Suites Huntington Suites
16301 Beach Blvd. 727 Yorktown Ave. -
Huntington Beach,CA 92647 Huntington Beach,CA 92648
Business Owner/Operator:Chandu Patel Business Owner/Operator:Young Ja Zahedi.
Hotel Huntington Beach Huntington Surf Inn
7667 Center Ave. 720 Pacific Coast Highway
Huntington Beach,CA 92647 Huntington Beach,CA 92648
Business Owner/Operator:Ming Shin Kou Business Owner/Operator:Long Han,Jennifer Phi
Howard Johnson Express Inn&Suites Ocean View Motel
17251 Beach Blvd. 16196 Pacific Coast Highway
Huntington Beach, CA 92647 Huntington Beach,CA 92649
Business Owner/Operator:Kiran Patel Business Owner/Operator:Pravin Patel
Beach Inn Pacific View Inn&Suites
18112 Beach Blvd. 16220 Pacific Coast Highway
Huntington Beach,CA 92646 Huntington Beach, CA 92649
Business Owner/Operator: A. Lien Chao Business Owner/Operator:Khushbu,LLC-Jayesh Patel
Sun`N Sands Motel Best Western Huntington Beach Inn
1102 Pacific Coast Highway 800 Pacific Coast Highway
Huntington Beach,CA 92648 Huntington Beach,CA 92648
Business Owner/Operator: Jitendra P.Barot Business Owner/Operator:Ken Patel
Colonial Inn Youth Hostel 777 Motor Inn
421 8"St. 16240 Pacific Coast Highway
Huntington Beach,CA 92648 Huntington Beach,CA 92649
Business Owner/Operator: James Parkinson Business Owner/Operator:Mulan Kuo,Victor Ali
Res. No. 2004-57
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
(administered by the Huntington Beach Conference and Visitors Bureau)
Proposed Operating Budget 2004-2005
Category Proposed
Advertising $293,000.00
Exhibit 1 Seminar 1 Registration Fees 4,000.00
Fixtures 1 Fumiture 1 Computer 0.00
Health Insurance 0.00
Liability Insurance 1,000.00
Payroll Taxes 12,000.00
Pension 2,500.00
Postage/Fulfillment 47,000.00
Salaries 123,000.00
Subscriptions 1 Dues 1,500.00
Travel Expenses 3,000.00
TOTAL $487,000.00
Res. No. 2004-57
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN FLYNN, the duly appointed, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City,
do hereby certify that the whole number of members of the City Council of the
City of Huntington Beach is seven; that the foregoing resolution was passed
and adopted by the affirmative vote of at least a majority of all the members of
said City Council at an regular meeting thereof held on the 19th day of July,
2004 by the following vote:
AYES: Sullivan, Coerper, Hardy, Green, Boardman, Cook, Houchen
NOES: None
ABSENT: None
ABSTAIN: None
Citalerk and ex-officio erk of the
City Council of the City of
Huntington Beach, California