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Home My WebLink AboutCity Council - 2004-66 FiGEc.t7�� /D RESOLUTION NO. 2004-66 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2004-2005 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code § 36500et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Hotel/Motel Improvement Business District (the "District"), by the passage of Ordinance 3569 on August 19, 2002. The time has come to continue the existence of the District for fiscal year 2004-05 by levying assessments on those businesses that benefit from the improvements, The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2003-2004 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2004-2005" (collectively, "Annual Report"); On July 19, 1004, the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2004-2005 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2004-2005 and a description of the improvements and activities to be provided for Fiscal Year 2004-2005. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2004-05 as proposed by the Annual Report. The amount of the assessment shall be 1% on overnight room stays and is to apply to all hotel and motel businesses in Huntington Beach as shown in Exhibit B. SECTION 3. The assessments collected will be used to fund activities to increase overnight business stays and tourist visits to District businesses. 04resolmote!04-osn17104 I Resolution No. 2004-66 SECTION 4. This resolution shall take effect on October 1, 2004, PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 16th day of gust , 2004. APPROVED AS TO FORM: ' c City Clerk � �ityrney REVIEWED AND APPROVED: INITIATED AND APPROVED: I ity Administrator Director of Economic Development 04reso/mote!04-05/7/7/04 2 Resolution No. LUU4-00 EXHIBIT A HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT Proposed.Budget . Fiscal Year 2004=2005 The HBH/MBID will actively fund marketing activities to promote Huntington Beach as an overnight tourist destination to benefit all of the hotels and motels in Huntington Beach. The BID fiscal year will be from October I"to September 30a'. EXPENDITURES Marketing Activities Promoting Huntington Beach as an overnight tourist destination, including: • Advertising 0 Website Development • Visitor Research • Brochures and Collateral Material * Trade Shows Booth Representation • . .Photo Library Publicity Efforts .: r -'Other related.activities Anticipated Expenditures: $487,000 REVE E . 1%levy on Hotel and Motel overnight room stay in Hotels and Motels listed in ExInbit B Anticipated Revenue: $487,000 Fiscal Year 2003-2004 to date As of June 30, 2004, after nine months of operation,the, lintington Beach Hotell.Niotel _. Business Improvement District collected$226,000, all of whichhas been invested on activities to promote Huntington Beach as an overnight tourist destination for the benefit of all hotels and motels in Huntington Beach. This total does not reflect BID revenues from May and June 2004 overnight stays. Exhibit A Resolution No. 2004-66 . HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT (administered by the Huntington Beach Conference and Visitors Bureau) Annual ReportlOperating Budget 2003-2004 Fiscal Year to Date .The Huhtirigton.Beach Conference and Visitors Bureau continued to.escalate its:scope of activities and effectiveness as a destination marketing agency dining 20Q3104. The' stage was set for an even larger program of work and increased level of influence as a marketing entity in the future. The following highlights/programs would not have been possible without the establishment of the B.I.D. • A brand new bi irQau website was launched featuring bright, new colorful - graphics and a database design for user inquiries. In all, the site exceeded more than 300 pages with state-of-the-art interactive maps and brand new, in-depth information never available about the destination before. Unique viewers now total more than 35,000 per month with top search engine placement for several key words in numerous tourism-related categories. • Hired the Bureau's first public relations agency, Anton Communications, to implement a media relations program. Issued new press release to nearly 1,000 publications and broadcast media on a weekly basis on topics ranging from the Fourth of July Celebration to the Huck Finn Fishing Derby. • The'SpringlSu'mmer advertising campaign aimed at families was'expanded to one third-page ads in seven major publications as part of the Orange County Tourism Council's co-op initiative: Arizona Highroads, Arizona Republic, Better Homes & Gardens, Ladies' Home Journal, Sunset, Travel & Leisure and VIA. • Produced the Bureau's first rack"lure" brochure for distribution in nearly 2,000 outlets in drive markets across the western U.S. • Hired the Bureau's first Marketing Director, Bill Ross. He will be responsible for all print collateral development and new website development, including anew Meeting Planners Guide and email newsletters. Continued to develop and enhance a comprehensive digital library of HB images, including photographs-of each hotellmotel in' the City. Numerous publications and tourism-related entities continue to utilize the new pictures of HS for increased nationwide visibility. • Opened the City's first Visitor Services Center on the Pier for a test run from July I to September 6 h. Operating from a parking fee collection booth decorated like a tiki hut, Visitor Information Specialists were on hand to answer questions and direct guests from noon to 7 on weekdays and from 11 to 7 on weekends. Resolution No. 2004-66 EXHIBIT B CITY OF HUNTINGTON BEACH HOTELS AND MOTELS INCLUDED IN HUNTINGTON BEACH HOTEL INDUSTRY BUSINESS RAFROVEMENT.AREA The BID benefit zone encompasses the entire City of Huntington Beach boundaries.' It is anticipated that the entire City including businesses and residents will benefit from increased revenues generated by the activities of the BID. The following businesses will be included in the business improvement area established pursuant to.Califbrnia Streets and Highways Code Section 36500 et. seq.: Hilton Waterfront Beach Resort Edelweiss Inn 21100 Pacific Coast Highway 7561 Center Ave.,#46 Huntington Beach,CA 92648 Huntington Beach,CA 92647 Business Owner'Operaton John Gilbert Business Owner/Operator.Alfred Skistimas Hyatt Regency Huntington Beach Spa and Resort Extended Stay America 21500 Pacific Coast Highway 5050 Skylab West Circle Huntington Beach,CA 92648 Huntington Beach,CA 92647 Business Owner/Operator:Cormac O'Modhrain Business Owner/Operator.Dev Chauhan Best Western Regency Inn Guest House International Inn 19360 Beach Blvd. 18382 Beach Blvd. Huntington Beach,CA 92648 Huntington Beach,CA 92648 Business Owner/Operator:Tonho International-Diane Business Owner/Operator.Raju Patel Beadling Comfort Suites Huntington Suites 1630E Beacfi�lvd 727.Yorktown Ave Huntington CA 92647 Hus tington Beach,CA 92648 Beac Bus Business Owner/Operator.Chandu Patel iness.0'Vrier/Operator:Young Ja Zahedi ; Hotel Huntington Beach Huntington Surf Inn 7667 Center Ave. 720 Pacific Coast Highway Huntington Beach,CA 92647 Huntington Beach,CA 92648 Business Owner/Operator:Ming Shin Kou Business Ownerf0perator.Long Han,Jennifer Phi Howard Johnson Express Inn&Suites Ocean View Motel 17251 Beach Blvd. 16196 Pacific Coast Highway Huntington Beach,CA 92647 Huntington Beach,CA 92649 Business Owner/Operator:Kiran Patel Business Owner/Operator Pravin Patel Beach Inn Pacific View Inn&Suites 18112.Beach Blvd 16220 Pacific Coast Highway :. Huntington Beach,CA 92646 Huntington$each,CA 92.649. Business Owner/Operator: A.Lien Chao Business Owner/Operator.Khushbu,I:I.C-Jayesh Patel Sun`N Sands Motel Best Western Huntington Beach Inn 1102 Pacific Coast Highway 800 Pacific Coast Highway Huntington Beach,CA 92648 Huntington Beach,CA 92W Business Owner/Operator:Jitendra P.Barot Business Owner/Operator.Ken Patel Colonial Inn Youth Hostel 777 Motor Inn 421 8`'St. 16240 Pacific Coast Highway Huntington Beach,CA 92648 Huntington Beach,CA 92649 Business Owner/Operator.James Parkinson Business Owner/Operator:MulanKuo,Victor Ali Res. No. 2004-66 STATE OF CALIFORNIA COUNTY OF ORANGE } ss: CITY OF HUNTINGTON BEACH } I, JOAN L. FLYNN the duly appointed, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at an regular meeting thereof held on the 16th day of August, 2004 by the following vote: AYES: Sullivan, Coerper, Green, Boardman, Cook, Houchen NOES: None ABSENT: Hardy ABSTAIN: None Qheon) Cyy Clerk and ex-offici Clerk of the City Council of the City of Huntington Beach, California