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RESOLUTION NO. 2 0 0 5-5 8
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT
WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL
BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2005-2006
WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at
Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking
and business improvement areas for the purpose of imposing benefit assessments on
businesses for certain purposes; and
The City Council formed a business improvement area, the Huntington Beach
Hotel/Motel Business Improvement District (the "District"), by the passage of Ordinance
3569 on August 19, 2002. The time has come to continue the existence of the District for
fiscal year 2005-06 by levying assessments on those businesses that benefit from the
improvements,
The District's
t s Advisory Board has prepared and filed with the City Clerk a report an
"Annual Report/Operating Budget 2004-2005 Fiscal Year to Date" and "Proposed Budget for
Fiscal Year 2005-2006" (collectively, "Annual Report");
On August 15, 2005 , the City Council adopted a resolution declaring its
intention to levy an annual assessment for Fiscal Year 2005-2006 as proposed by the
District's Annual Report.
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve, determine and find as follows:
SECTION 1. The City Council hereby approves and adopts the Annual Report filed
by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and
incorporated herein by this reference, which report includes a proposed budget for Fiscal Year
2005-2006 and a description of the improvements and activities to be provided for Fiscal Year
2005-2006.
SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a
levy and collection of assessments within the District for fiscal year 2005-06 as proposed by
the Annual Report. The amount of the assessment shall be 1% on overnight room stays and
is to apply to all hotel and motel businesses in Huntington Beach as shown in Exhibit B.
SECTION 3. The assessments collected will be used to fund activities to increase
overnight business stays and tourist visits to District businesses.
05reso/hotel BID assess 1
Res. No. 2005-58
SECTION 4. This resolution shall take effect on October 1 , 2005
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the_, At-h day of Gph _, 2005.
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REVIEWED AND APPROVED: APPROVED AS TO FORM:
ty Administrator ' ity Attorney
INITI A APPROVED:
Director of 1co mic Development
05reso/hotel BID assess 2
Res. No. 2005-58
Annual Report
2005-58
Exhibit "A"
Huntington Beach
Hotel/Motel Business
Improvement District
Fiscal Year 2004-2005
Annual Report
Res. No. 2005-58
Exhibit "A"
HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT
(Administered by the Huntington Beach Conference and Visitors Bureau)
Annual Report/Operating Budget 2004 2005 Fiscal Year
The Huntington Beach Conference and Visitors Bureau continued to escalate its scope
of activities and effectiveness as a destination management agency during 2004/05.
The stage was set for an even larger program of work and increased level of influence
as a marketing entity in the future. The following highlights/programs would not have
been possible without the establishment of the BID.
• Completed branding initiative for Huntington Beach that led to the filing of nine
Surf City USATm trademark applications; development of a new Surf City USA
logo; extensive worldwide publicity about the "feud" between Santa Cruz and
Huntington Beach; a licensing agent agreement for Surf City USA merchandise
with Global Icons; and the Bureau's first licensing contract with Felt Bicycles for
Surf City USA bicycles to be marketed in up to 30 countries. The rationale for
the trademark was based on additional research completed during the year
including a visitor intercept survey at the pier; cooperative visitor study with the
Orange County Tourism Council; brand distinction analysis; trademark search;
SWOT (strengths, weaknesses, opportunities and threats) analysis; resident
study and logo analysis which incorporated a highly publicized local survey.
• Dramatically enhanced the Bureau's website with standardized and increased
type and font sizes; automated page view/click through reports for all web
pages; adoption of the surfcityusa.com URL (phasing out the old hbvisit.com
URL); development of a new downtown locator map; extensive refinements to
the annual events webpage; addition of 20+ new content pages from boating to
local arts to city accolades; a new Media section including a press kit and all
press releases issued for the past two years; and drop down menus to enhance
navigation from the homepage. With on-going efforts to optimize search engine
placement for key search terms, the website set another record in June with
more than 79,000 unique viewers—an increase of 58 percent from the previous
year and 438 percent higher than 2003.
• Continued to issue a new press release every week to nearly 1,000 publications
and broadcast media on a weekly basis. Hired Bureau's first Public Relations
Manager after an extensive nationwide search. Expanded involvement in the
California Travel & Tourism Commission's media receptions to include both New
York and Los Angeles.
• Developed the City's first Meeting Planners Guide, an upscale publication aimed
at bringing additional groups to Huntington Beach and providing comprehensive
planning information to assist meeting planners in booking engagements here.
• The Bureau's 2004 Spring/Summer advertising campaign aimed at families was
expanded to a year round program in five key publications:Arizona Highroads
(AAA),Arizona Republic(newspaper), Sunset, VIA (AAA) and Westways (AAA).
It was complemented by spot placements in Better Homes & Gardens, Ladies'
Res. No. 2005-58
Exhibit "A"
Home Joumal and What's On. At the same time, accountability standards were
raised by utilizing unique toll free phone numbers and URLs in advertisements to
enhance the ability to measure the impact and effectiveness of each publication.
• Produced the Bureau's second rack"lure" brochure for distribution in 2,000
outlets in drive markets across the western U.S. Expanded distribution to include
Orange County and San Diego for enhanced penetration in competitive markets.
• Created five issues of the Bureau's first online newsletter developed for local
residents and City officials entitled, "HB Pipeline." Each issue was posted to the
City's website and promoted via an email sent to City newsletter subscribers.
• Cataloged, organized, color-corrected and uploaded more than 3,800 separate
high resolution Bureau photos to a digital asset management (DAM)system that
permits staff to easily locate images for promotional efforts. A separate version
of the DAM system with 1,000 of the best images was seamlessly integrated into
the Bureau's website with password protection for use by the media. Hundreds
of new images of the City were collected and added to the database. Releases
were secured from the photographers of all 3,800 images to ensure the Bureau
was legally entitled to use them and protected from the threat of future litigation.
• Expanded the season for the City's first Visitor Center on the Pier by 19 days
following a successful test run the previous year. The kiosk was open from May
28 to September 11, 2005. With 80 percent of the staff returning from the
previous year, Visitor Information Specialists were well poised to handle guest
inquiries and assist visitors with their needs. At yearend, the Bureau contracted
Adams Associates to facilitate governmental approvals necessary to construct a
new, permanent Visitor Center at the pier incorporating the Citibank ATM kiosk
with the hope of opening the new facility during the spring of 2006.
Res. NO. 2005-58
Exhibit "A"
H.B.Conference and Visitors Bureau
BID Balance Sheet
As of June 30,2005
ASSETS
Current Assets
Checking/Savings
Business Checking-B.I.D. $ 10,644.42
Money Market-B.I.D. 97,176.85
Total Checking/Savings 107,821.27
Accounts Receivable 130,000.00
Prepaid Expenses 2,937.65
Total Current Assets 240,758.92
Fixed Assets
Furniture&Fixtures 8,830.00
Accum.Depr. -Furniture&Fix. (4,915.25)
Total Furniture&Fixtures 3,914.75
Equipment 16,079.01
Accum.Depr. -Equipment (4,484.48)
Total Equipment 11,594.53
Total Fixed Assets 15,509.28
TOTAL ASSETS $ 256,268.20
LIABILITIES &EQUITY
Liabilities
Current Liabilities
Accounts Payable $ 116,334.35
Accts Payable-Personnel 1,320.67
Total Current Liabilities 117,655.02
Total Liabilities 117,655.02
Equity
General Unrestricted Net Assets 129,225.09
Net Income 9,388.10
Total Equity 138,613.18
TOTAL LIABILITIES&EQUITY $ 256,268.20
* B.I.D. receivable of$130,000 is estimated by management.
Res. No. 2005-58
Exhibit "A"
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
(Administered by the Huntington Beach Conference and Visitors Bureau)
Proposed Operating Budget 2005 2006
Category Proposed
Advertising $258,000.00
Exhibit/Seminar/ Registration Fees 4,000.00
Fixtures /Furniture / Computer 2,500.00
Health Insurance 18,000.00
Liability Insurance 1,000.00
Payroll Taxes 18,000.00
Pension 18,000.00
Postage/Fulfillment 36,000.00
Salaries 170,000.00
Subscriptions / Dues 1,500.00
Travel Expenses 3,000.00
TOTAL $530,000.00
Res. No. 2005-58
Hotel/Motel List
Res. No. 2005-58
EXHIBIT B
CITY OF HUNTINGTON BEACH HOTELS AND MOTELS INCLUDED IN
HUNTINGTON BEACH HOTEL INDUSTRY BUSINESS IMPROVEMENT AREA
The BID benefit zone encompasses the entire City of Huntington Beach boundaries. It is
anticipated that the entire City including businesses and residents will benefit from
increased revenues generated by the activities of the BID. The following businesses will
be included in the business improvement area established pursuant to California Streets
and Highways Code Section 36500 et. seq.:
Hilton Waterfront Beach Resort Edelweiss Inn
21100 Pacific Coast Hwy. 7561 Center Ave.,#46
Huntington Beach,CA 92648 Huntington Beach,CA 92647
Business Owner/Operator: J.D.Shafer Business Owner/Operator: Alfred Skistimas
Hyatt Regency Huntington Beach Spa and Resort Extended Stay America
21500 Pacific Coast Hwy. 5050 Skylab West Circle
Huntington Beach,CA 92648 Huntington Beach,CA 92647
Business Owner/Operator. Cheryl Phelps Business Owner/Operator: Dev Chauhan
Best Western Regency Inn Guest House International Inn
19360 Beach Blvd. 18382 Beach Blvd.
Huntington Beach,CA 92648 Huntington Beach,CA 92648
Business Owner/Operator: Tonho Intl.Diane Beadling Business Owner/Operator: Raju Patel
Comfort Suites Huntington Suites
16301 Beach Blvd. 727 Yorktown Ave.
Huntington Beach,CA 92647 Huntington Beach,CA 92648
Business Owner/Operator: Chandu Patel Business Owner/Operator: Young Ja Zahedi
Hotel Huntington Beach Huntington Surf Inn
7667 Center Avenue 720 Pacific Coast Hwy.
Huntington Beach,CA 92647 Huntington Beach,CA 92648
Business Owner/Operator: Ming Shin Kou Business Owner/Operator: Long Han,Jennifer Phi
Howard Johnson Express Inn&Suites Ocean View Motel
17251 Beach Blvd. 16196 Pacific Coast Hwy.
Huntington Beach,CA 92647 Huntington Beach,CA 92649
Business Owner/Operator: Kiran Patel Business Owner/Operator: Pravin Patel
Beach Inn Pacific View Inn&Suites
18112 Beach Blvd. 16220 Pacific Coast Hwy.
Huntington Beach,CA 92646 Huntington Beach,CA 92649
Business Owner/Operator: A.Lien Chao Business Owner/Operator: Khushbu,LLC—Jayesh Patel
Sun`N Sands Motel Best Western Huntington Beach Inn
1102 Pacific Coast Hwy. 800 Pacific Coast Hwy.
Huntington Beach,CA 92648 Huntington Beach,CA 9248
Business Owner/Operator: Jitendra P.Barot Business Owner/Operator: Ken Patel
Colonial Inn Youth Hostel 777 Motor Inn
421 —8"'St. 16240 Pacific Coast Hwy.
Huntington Beach,CA 92648 Huntington Beach,CA 92648
Business Owner/Operator: James Parkinson Business Owner/Operator. Mulan Kuo,Victor Ali
GAMm\Hotel-Motel List.doc
Res. No. 2005-58
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City,
do hereby certify that the whole number of members of the City Council of the
City of Huntington Beach is seven; that the foregoing resolution was passed
and adopted by the affirmative vote of at least a majority of all the members of
said City Council at an regular meeting thereof held on the 19th day of
September, 2005 by the following vote:
AYES: Hansen, Coerper, Sullivan, Hardy, Green, Bohr, Cook
NOES: None
ABSENT: None
ABSTAIN: None
City Jerk and ex-officio Trk of the
City Council of the City of
Huntington Beach, California