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Home My WebLink AboutCITY COUNCIL - 2006-58 RESOLUTION NO. 2006-58 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2006-2007 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at .Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Hotel/Motel Business Improvement District(the "District"), by the passage of Ordinance 3569 on August 19,2002. The time has come to continue the existence of the District for fiscal year 2006-2007 by levying assessments on those businesses that benefit from the improvements, The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2005-2006 Fiscal Year to Date" and"Proposed Budget for Fiscal Year 2006-2007" (collectively, "Annual Report"); On August 21, 2006 , the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2006-2007 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: btCTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference,which report includes a proposed budget for Fiscal Year 2006-2007 and a description of the improvements and activities to be provided for Fiscal Year 2006-2007. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2006-2007 as proposed by the Annual Report. The amount of the assessment shall be 1%on overnight room stays and is to apply to all hotel and motel businesses in Huntington Beach as shown in Exhibit B. SECTION 3. The assessments collected will be used to fund activities to increase overnight business stays and tourist visits to District businesses. 06-371/3143 1 Reso . No . 2006-58 SECTION 4. This resolution shall take effect on October 1, 2006 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 18th day of September. 200 6 . Mayor REVIEWED AND APPRO D: APPROVED AS TO FORM: ty'Administrator City Attorney '1�,1M0f0 INITIATED AND APPROVE : Director of Economic Dev pment 06-371/3143 2 Reso . No. 2006-58 Annual Report Reso. No . 2006-58 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT FISCAL YEAR 2005-2006 ANNUAL REPORT Keso . No. 2006-58 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT (administered by the Huntington Beach Conference and Visitors Bureau) Annual Report/Operating Budget 2006-2007 Fiscal Year The Huntington Beach Conference and Visitors Bureau continued to escalate its scope of activities and effectiveness as a destination management agency during 2005/06. The stage was set for an even larger program of work and increased level of influence as a marketing entity in the future. The following highlights/programs would not have been possible without the establishment of the B.I.D. • Successfully responded to challenges from the U.S. Patent& Trademark Office and registered three Surf City USA trademarks; followed up these actions with a worldwide publicity blitz. Launched Surf City USA Beach Cruiser by Felt Bicycles and entered into several other brand licensing agreements. Finalized Brand Signature Styleguide to regulate use of Mark. Completed comprehensive new brand communications architecture to provide a distinctive Surf City USA look and feel for all marketing materials. Assisted with lobbying efforts to oppose state legislation that would be harmful to the City and Surf City USA brand. • Continued to post dramatic growth of the www.surfcityusa.com website with a 44 percent increase in visitation and the potential to exceed 1 million unique viewers by the end of 2006. Introduced a hotel summary page; two new streaming videos; and merchandise sales from Giant Merchandising. After a comprehensive search for new website design, optimization and hosting firm, hired Evolve Media to begin a comprehensive website overhaul and redesign. • The Bureau's advertising campaign was upgraded and enhanced to create a signature "look." Continued year-round advertising aimed at families in Arizona Highroads (AAA), Sunset, VIA (AAA) and Westways (AAA)with spot placements in the Arizona Republic, Better Homes & Gardens and Ladies'Home Journal. Expanded program to include year-round advertising in the AAA Southern California TourBook and Las Vegas Life and Phoenix magazines, with spot placements in Meetings West and Smart Meetings magazines. • Brought P.R. function in-house versus outsourced agency. Continued to issue a new press release approximately every three weeks to relevant media. Expanded involvement in the California Travel & Tourism Commission's media receptions to include San Francisco, in addition to New York and Los Angeles. Hosted first FAM Tour for editors outside the area. Developed upscale, sophisticated press kits to address family, couple, outdoor and general media. • Produced the Bureau's third rack "lure" brochure for distribution in 2,000 outlets in drive markets across the western U.S., Orange County and San Diego. • Completed the Bureau's first Awareness and Image Study benchmarking Huntington Beach against 22 other beach communities in Southern California. Reso. No. 2006-58 • Coordinated City's first Dining Guide in cooperation with the Huntington Beach Restaurant Association. • Coordinated development of new website of film locations within Huntington Beach to stimulate film and video production. • Mailed 3,500 copies of the Bureau's new Meeting Planners Guide to meeting planners within Southern California. • Created six issues of the Bureau's online newsletter, "HB Pipeline," for local residents and City officials. Each issue was posted to the City's website and promoted via an email sent to City newsletter subscribers. • Operated a Visitor Information Kiosk in Pier Plaza from May 27-28 and June 3 to September 4, 2006. H.B. Conference& Visitors Bureau R e s o . No . 2 0 0 6-5 8 Statement of Financial Position As of July 31,2006 ASSETS Current Assets Checking/Savings Business Checking-City Grant $ 12,037.89 Business Checking-B.I.D. 6,349.18 Money Market-City Grant 92,511.29 Money Market-B.I.D. 33,691.29 CD Accounts 103,231.78 Petty Cash 223.91 Business Checking-Restaurant Association 29,307.44 Business Checking-Business Association 59,735.31 Business Checking-Hotel/Motel 279.69 Total Checking/Savings 337,367.78 Accounts Receivable 155,158.00 Deposits 1,815.00 Prepaid Expenses 1,982.04 Total Current Assets 496,322.82 Fixed Assets Furniture&Fixtures. 6,608.72 Accum.Depr. -Furniture&Fix. (1,626.96) Total Furniture&Fixtures 4,981.76 Equipment 28,924.67 Accum. Depr.-Equipment (12,681.00) Total Equipment 16,243.67 Leasehold Improvements 7,998.86 Accum.Depr.-Leasehold Impr. (6,656.37) Total Leasehold Improvements 1,342.49 Total Fixed Assets 22,567.92 TOTAL ASSETS $ 618,890.74 LIABILITIES&EQUITY Liabilities Current Liabilities City Revenue $ 66,666.70 Accounts Payable 135,520.14 Accts Payable-Personnel 13,351.18 Other Association Bank Accounts 89,322.44 Total Current Liabilities 304,860.46 Total Liabilities 304,860.46 Equity General Unrestricted Net Assets 255,634.37 Net Income (41,604.09) Total Equity 214,030.28 TOTAL LIABILITIES &EQUITY $ 518,890.74 B.I.D. receivable of$155,000 is estimated by management. Reso . No . 2006-58 HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT (administered by the Huntington Beach Conference and Visitors Bureau) Proposed Operating Budget 2006-2007 Category Proposed Advertising $363,000.00 Website Development and Maintenance 75,000.00 Brochures/Collateral Development 30,000.00 Public Relations 40,000.00 Research 10,000.00 Legal Expenses 12,000.00 Reserve/Opportunity Fund 50,000.00 TOTAL $580,000.00 Reso . No . 2006-58 Hotel/Motel List Hotel/Motel GM List 2006 Beach Inn Motel 18112 Beach Blvd Huntington Beach CA 92648 841-6606 Alex Chau GM No Sales Dir Best Western Huntington Beach Inn 800 Pacific Coast Highway Huntington Beach CA 92648 536-7500 Ken Patel GM No Sales Dir Best Western Regency Inn 19360 Beach Blvd Huntington Beach CA 92648 962-4244 Ted Chen GM/Owner Comfort Suites 16301 Beach Blvd Huntington Beach CA 92647 841-1812 Sachim Amin GM Mike Azad Sales Dir Extended Stay America 5050 Skylab West Circle Huntington Beach CA 92647 799-4887 V ridi Karunaratne GM 290 Monrovia Avenue Long Beach CA 90803 562-621-1910 Eda Di as uale Sales Dir Hilton Waterfront Beach Resort 21100 Pacific Coast Highway Huntington Beach CA 92648 960-7873 J.D. Shafer GM 845-8407 Stephen Beck Sales Dir Hotel Euro a 7561 Center Avenue#46 Huntington Beach CA 92647 895-5860 Raj Amin ??? Hotel Huntington Beach 7667 Center Avenue Huntington Beach CA 92647 891-0123 Ramien Shalizi GM 908-5187 Michael Moran Sales Dir Howard Johnson Express Inn&Suites 17251 Beach Blvd Huntington Beach CA 92647 375-0250 Kevin Patel GM&Sales Dir Huntington Beach Hostel 421 8th Street Huntington Beach CA 92648 536-3315 Mo Muhammed GM Mary Parkinson Owner Huntington Suites 727 Yorktown Avenue Huntington Beach CA 92648 969-0450 Song GM&Sales Dir Huntington Surf Inn 720 Pacific Coast Highway Huntington Beach CA 92648 536-2444 Rihanna Phi GM&Sales Dir m N Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Highway Huntington Beach CA 92648 374-7291 Cheryl Phelps GM o 845-4604 Kay Cochran Sales Dir z Ocean View Motel 16196 Pacific Coast Highway Huntington Beach CA 92649 562-592-2700 Pravin Patel GM No Sales Dir N Pacific View Inn&Suites 16220 Pacific Coast Highway Huntington Beach CA 92649 562-592-4959 Pankaj Modi GM C) 0 Vasand Chabadwala Owner M i Starlight Inn 18382 Beach Blvd Huntington Beach CA 92648 848-8422 Sam Patel GM U' 00 No Sales Dir Sun'n Sands Motel 1102 Pacific Coast Highway Huntington Beach CA 92648 536-2543 Jitendra Barot GM Carrie Nakaahiki Sales Dir 777 Motor Inn 116240 Pacific Coast Highway! Huntin ton Beach CA 92649 846-5561 Victor All GM No Sales Dir Res. No. 2006-58 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at an regular meeting thereof held on the 18th day of September, 2006 by the following vote: AYES: Bohr, Green, Coerper, Sullivan, Hardy, Hansen NOES: None ABSENT: Cook (Out of Room) ABSTAIN: None Clerk and ex-ofFici Jerk of the City Council of the City of Huntington Beach, California