HomeMy WebLinkAboutCity Council - 2009-46 RESOLUTION NO. 2009-46
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S
INTENTION TO LEVY AN ANNUAL ASSESSMENT
FOR FISCAL YEAR 2009-2010 WITHIN THE HUNTINGTON
BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities
are authorized to levy assessments on businesses in order to promote economic revitalization and
tourism, create jobs, attract new businesses and prevent erosion of business districts; and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities; and
A sizeable majority of the hotel and motel businesses within the City of Huntington
Beach requested that the City Council commence proceedings under the Parking and Business
Improvement Area Law of 1989 to establish a hotel and motel business benefit area within the
City of Huntington Beach and to levy a special assessment to promote tourism and tourist related
events; and
The City Council formed a business improvement area, known as the Huntington Beach
Hotel/Motel Business Improvement District (the "District"), by the passage of Ordinance No.
3569 on August 19, 2002. The time has come to continue the existence of the District for fiscal
year 2009-2010 by levying assessments on those businesses that benefit from the activities; and
The District's Advisory Board has prepared and filed with the City Clerk an "Annual
Report/Operating Budget 2008-2009 Fiscal Year to Date" and "Proposed Budget for Fiscal Year
2009-2010" (collectively, "Annual Report"); and
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Huntington Beach does hereby resolve as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein
by this reference, which includes a proposed budget for Fiscal Year 2009-2010 and a description
of the improvements and activities to be provided for Fiscal Year 2009-2010.
SECTION 2. To levy and collect assessments within the District area for Fiscal Year
2009-2010 in the amount of 1% on hotel and motel overnight room stays in hotels and motels
listed in Exhibit B attached hereto and incorporated herein by this reference.
09-2124/35360 1
Resolution No. 2009-46
SECTION 3. The type or types of improvements and activities proposed to be funded by
the levy of assessments on businesses within the business improvement area are specified in
Exhibit A, attached hereto and incorporated herein by this reference. .
SECTION 4. A public hearing shall be held before the City Council on
September 21, 2009 , at 6:00 p.m., or as soon thereafter as this matter may be heard,
in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at
which time the Council will hear all interested persons for or against levying of the assessment,
and the furnishing of specified types of improvements or activities. Protests may be made orally
or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the
hearing and contain sufficient documentation to verify business ownership and validate the
particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall
be in writing and shall clearly set forth the irregularity or defect to which the objection is made.
The City Council may waive any irregularity in the form or content of any written protest, and at
the public hearing, may correct minor defects in the proceedings. A written protest may be
withdrawn in writing at any time before the conclusion of the public hearing set forth above. If
written protests are received by the owners of businesses within the District, which will pay 50%
or more of the total assessments to be levied, no further proceedings to levy the proposed
assessment shall be taken for a period of one year from the date of the finding of a majority
protest by the City Council. If the majority protest is only against the furnishing of a specified
type or types of improvements or activity within the District, those types of improvements or
activities shall be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing
by causing the this resolution of intention to be published once in a newspaper of general
circulation at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement district
may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach,
California 92648; telephone (714) 536-5542; or from the Huntington Beach Conference and
Visitors' Bureau, 301 Main Street, Suite 209, Huntington Beach, CA 92648, (714) 969-3492.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention
by first-class mail to each business owner in this area within seven days after the Council's
adoption of this resolution.
09-2124/35360 2
Resolution No. 2009-46
SECTION 8. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 17 t h day of August 1200 9 .
Mayor
REVIEWE APPROVED: INITIATED AND APPROVED:
City A is ator Director of EconoWic Development
APPROVED AS TO FORM:
Ci Attorney M,V -&-(7- t
09-2124/35360 3
Resolution No.2009-46
Resolution No.2009-46
HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2008/09 Annual Report
for Fiscal Year 2009/10 Operating Budget Request
The Huntington Beach Marketing and Visitors Bureau continued to upgrade its scope of
activities and effectiveness as a destination marketing agency during 2oo8/og fiscal
year.As the official advisory board for the Huntington Beach Hotel/Motel Business
Improvement District,which receives an assessment of one percent on all hotel/motel
room purchases within the city that are under 3o days in duration,the following
highlights/programs would not have been possible without B.I.D.funding:
Advertising
• Produced cooperative full-page ad for California Visitors
Guide with partners Hilton Waterfront Beach Resort,
Hyatt Regency Huntington Beach Resort&Spa,and the
Shorebreak Hotel.The California Visitors Guide is the
official publication of the California Travel and Tourism i
Commission(CTTC)with 600,000 copies distributed
annually,with more than loo,000 users downloading the r
digital version from www.visitcalifornia.corn -
® ISO
• Produced 1/2-page ad for the
October 2oo8 edition of AAA's
Westways and VIA Magazines
(800,000 California households,
weighted to San Diego and San
Francisco):
Home F1,gnis H.W. CarWHaii V"i-Packages Cruises l
• Partnered with.Anaheim/OC CVB for
featured Huntington Beach placement Fall
2oo8 Travelocity"Fall into the OC"
campaign,including a custom microsite,
geo-targeted 468x6o and 16ox600 ads Take a Break this Fall in
Anaheim/OC
within hotel and car rental reservation pages Take 30%or more off Orange County Hotels!
reaching the destinations of Anaheim ^ ° �«^�-as meaaymewaveswe sws�»
f b—h.,enew arnoue tr."Dade.and wambnra_WftdModh2e baemd m se i_
Orange County San Diego and Los Angeles .MfWaaW,a>a. —ft-b-ae` `�e""k�osa�e�a�
deab N.ta0!YJI1h IaDaeorb dfa�eb vka;alaWcV—been end arrleevo 309:df(or
f f f soregaan.Menn-.De91 holeb.there`s never beenabener lanam erpenaece eris
and a featured position in a"Real Deals" 7ftAu nnn,W..b' kin
nas auiann,Inks a weak m aselreievoc vva,mmaenmownary Deers.
email to Travelocity subscriber-, fbaaaedDnwnaaen
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Resolution No.2009-46
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
MAI" Fiscal Year 2oo8/09 Annual Report
for Fiscal Year 2oo9/lo Operating Budget Request
Advertising
the Quiwress�eNrfiA� • Leveraged co op dollars from the
•.BEACH VACA7iOt3.
HurtTING701V BEacN Hilton Waterfront Beach Resort and
a~ the Hyatt Regency Huntington Beach to
create a full-page advertorial in a
California Tourism insert in the
October 2008 issues of Travel +
Leisure(150,000 copies),National
}� Geographic Traveler(450,000)and
1h-✓tm.ieru4aiam Y.r 9r+w� 'Dp 4Ye ;rGa.nm>.na.e ;
=- �"`�"' ` Food&Wine(350,000). In addition,
SM� � the insert appeared in the October 11,
�a
2oo9 edition of the Vancouver Sun
(215 000) and was direct-mailed to
50,000 American Express cardholders.
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• Collaborated with the Hilton Waterfront Beach Resort, the Hyatt Regency
Huntington Beach and the Shorebreak Hotel to produce a two-page inside
cover spread for the 2009/2010 edition of America Yours to Discover, the
Official US Destination Guide for the travel trade in Canada by the US Travel
Association's Discover America Canada Committee.
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Resolution No.200946
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20o8/og Annual Report
for Fiscal Year 2009/10 Operating Budget Request
Advertising
• Produced an integrated multimedia Oprah campaign designed to drive traffic to
www.surfcitvusa.com, including
o A full-page ad in a special travel section of O, The Oprah Magazine in
April 2009.
o Two e-campaigns thru www.vacationfun.com's opt-in database
o Search engine optimization(SEO)and keyword buys (SEM)to increase
traffic to Oprah section pages on vacationfun.com
o Sweepstakes offer: "Win a luxury 3-night Family Fun Vacation, airfare
included!"(partnership with Hilton Waterfront Beach Resort)
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✓ Total Direct Entry Leads to ww.surfcityusa.com/Oprah: 7,262
✓ Total Business Reply Leads from www.vacationfun.com thru June 25, 2009:
59049
✓ Total Website Click-throughs from www.vacationfun.com thru 6/25/09:
299
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Resolution No.2009-46
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20o8/og Annual Report
for Fiscal Year 2009/10 Operating Budget Request
Advertising
• Partnered with the Hilton Waterfront Beach Resort,the Hyatt Regency Huntington Beach and the -
Shorebreak Hotel to create a full page ad in the
Official California Tourism Guides for the
UK/German markets(8o,000 in Germany, including = -
5oK distributed to consumers via German language
National Geographic; and 8o,000 in the United
Kingdom, including 5o,000 distributed to consumers
via Times Sunday Magazine).
• Produced a March 2009 Smart Meetings full-page ad co-op with hotel
partners Hilton Waterfront Beach Resort, Hyatt Regency Huntington Beach
and the Shorebreak Hotel.Ad included one year hotel property profiles and
three months'"Smart Deals —Value Dates&Rates"listings on
www.smartmeetings.com for each participant.
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Resolution No.2009-46
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBA1VB Fiscal Year 20o8/og Annual Report
for Fiscal Year 2009/10 Operating Budget Request
Advertising
Produced 1/3 page ad for the Official California Road Trips
publication:
✓ 50o,000 bound into June issue of Sunset magazine in targeted
California drive markets:California,Arizona,New Mexico,and
Nevada.500,0oo direct to consumers through the official California
p" Welcome Centers,Visitor Information Centers and State Parks.
y ate ;=, -- ✓ Exposure(image,copy and link)on www.sunsetgetawAys.com April
through July 2009.
'� 'tom ✓ Exposure(the printed ad with links)on www.visitcalifomia.com
from May 2009—April 2010.
3 ✓ Reader Service Card listing in the June issue of Sunset Magazine—
�- leads arrive via email every two weeks
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• Produced 1/3 page bonus ad
May issue of Sunset magazine's =;!
Travel Directory.
• Bonus upgrade from Western .
edition to full run circulations;.t
(1,200,000 subscribers) F
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Resolution No.2009-46
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20o8/og Annual Report
for Fiscal Year 2009/10 Operating Budget Request
Publications & Collateral
• Created new Huntington Beach, California Identity System for use by
HBMVB and appropriate Huntington Beach destination marketing partners.
HUNTIN TON TM
UNTINGTON TM
REA
CALIFORNIA -,
BE.
MARKETING &VISITORS BUREAU C A L I F OR N I A
urW SA om
• Designed tri-fold hack Brochures incorporating new branding style to support
domestic and in-state consumer fulfillment and international marketing and
fulfillment efforts.
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Resolution No. 2009-46
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBAIVB Fiscal Year 2008/09 Annual Report
for Fiscal Year 2oo9/io Operating Budget Request
Publications & Collateral
• Published 200,000 Official Huntington Beach Visitors Guides for
distribution in-market in Huntington Beach lodging properties and throughout
Huntington Beach distribution points, as well as throughout California in the
California Welcome Centers and in Europe through our representation with
Black Diamond(UK agency) and MSi(German agency) —the official in-market,
agencies for California Travel and Tourism Commission.
✓ Centennial-themed 8o-page guide incorporated more a consumer magazine
feel,with bylined feature articles on topics such as "Surf City Turns ioo Years
Old" and"Eco-Tourism"and listings for shopping, sports and recreation,
harbour activities,lodging and accommodations, dining, nightlife,spas, arts
&culture, and tours&attractions moved to the back of the publication in a
Resource Guide.
• Dining Guide Produced 2o,000 dining guides with financial partnership from
the Huntington Restaurant Association with local distribution including hotels
and motels,John Wayne Airport, and the new Huntington Beach Visitor Center
kiosk at the pier.Additional copies are supplied to meeting and conference
groups as requested and are used to solicit new international travel business for
Huntington Beach.
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Resolution No.2009-46
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2oo8/09 Annual Report
for Fiscal Year 2009/10 Operating Budget Request
Online Marketing
✓ New www.SurfCiiyUSA.com website
features include a Home Page Flash
Video with"Surf City" By Jan and Dean _
playing while the visitor views rotating
Promotions in the upper right hand
corner—in July 2009 these include a link
to the Bureau's US Open of Surfing
landing page; a link to a press release
entitled"The Surfers Have Spoken;"a
Centennial link to the Bureau's new .
history timeline,historical photo gallery, °
and Centennial calendar of events; a �f
eeP�e am swiss
promotion to our Dog-Friendly Beaches
SB Years�"Stufieg _.'
page; and a promo for our
www.surfcityevents.com Calendar of 6
Events page.
✓ As of May 2009,Visitor Sessions on *`
the new website had increased {
56.8% over the previous year from
Cfiu Retu�°�F3S!?" �
28,507 per month to 44,694 per month.
✓ From September 2oo8 through Mayc� k
2009,there have been 28,28o exit link ��th
click-throughs to partner websites (all °
hotel websites plus additional paid 'G y
advertisers).
E-Mail Marketing
PIaM.,y°ur s°ilbaard"_ ,
® MonthlyE-newsletters to almost ne y �� torsGd�
Septembe 19,2009 f°r
20,000 opt-in subscribers enjoyFW
mH�e�
an amazing 21.5% open rate(as of °dM '
z�ti r=
June 2oo9) and add four or more s
pages of content to our website each
month, including a monthly"About
HB"column by local author Chris
Epting, a monthly feature on an event
or attraction, a monthly Ecotourism
article, and a monthly"Flavors of
HB" column highlighting a different
restaurant.
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Resolution No.2009-46
HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HB Fiscal Year 2008/09 Annual Report
for Fiscal Year 2009/10 Operating Budget Request
Social Media
® Launched three Huntington Beach Facebook pages:
www.facebook.com/surfcitygsa
www.facebook.comf surfboardsinthesand
www.facebook.com/huntingtonbeachmeetings.com
® Launched new Twitter page for Surf Boards in the Sand event:
www.twitter.comisurfboardsNsand
Public Relations
® Media Liaison Madison Fisher Participated in the April 2009 California Travel
&Tourism(CTTC) Los Angeles Media Reception and met with 28
journalists including top-tier publications like Lonely Planet,who has already
followed-up with a request for information for their Southern California guide.
• Have hosted 62 journalists from domestic and international print and online
publications and supported press familiarization tours for local hotels.
® Met with 4o domestic and international journalists at the Media
Marketplace at Pow Wow in Miami.
® Nominated.Huntington Beach and worked with Dog Fancy magazine to earn
DogTown USA* 2oog honor for Surf City USA.
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Resolution No.2009-46
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20o8/og Annual Report
for Fiscal fear 2®09/10 ®perating Budget Request
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Resolution No.2009-46
HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HB Fiscal Year 20o8/og Annual Report
for Fiscal Year 2oog/i® Operating Budget Request
Travel Trade and Leisure Marketing
5f ' • Attended the US Travel
Association's International
Pow`Now in Miami using our
new Trade Show Booth and
conducted 47 business
appointments with more than 6o
contacts.Also met with 40
domestic and international
journalists.
• Secured International Travel Trade and Public Relations
Representation Agency Agreements in the UK and Germany on behalf
of Huntington Beach tourism.
• Attended Sunset
Celebration Weekend t �
consumer trade show in
Menlo Park,where 440
visitors to our booth filled
out a request for more
information regarding visiting
_
Huntington Beach.
Resolution No.2009-46
HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2008/09 Annual Report
for Fiscal Year 2®®9/io Operating Budget Request
Travel Trade and Leisure Marketing
• Bureau Vice President Donna Mulgrew participated with the California Travel
and Tourism Commission(CTTC)in attending the CeBIT trade fair,the
world's largest technology trade show in Hanover, Germany. California was
the first state to be an official CeBIT partner, and enjoyed added attention due
to the attendance of Governor Arnold Schwarzenegger.
✓ At a special California Reception,the Governor unveiled the brand new
www.visitcalifornia.de—the official California tourism site dedicated to
the German market. Huntington Beach was the only California
DMO (Destination Marketing Organization)in attendance at
this event,which included directors and top-level staffers from the 40
most important German tour operators and key travel media, in
addition to boo CeBIT officials and attendees.
• Mulgrew also went to London for CTTC's UK Trade and Media Sales
Mission at the chic St.Martin's Lane hotel.The program included 20 one-on-
one meetings with top tour operators, a luncheon and an exclusive
evening media event at hotspot Asia de Cuba.
• The Bureau also represented Huntington Beach at International Tourism
Bourse(ITB), one of the world"s premier international trade fairs,held
annually in Berlin, Germany.As a delegate in the Visit California booth,
Mulgrew was able to meet face-to-face with wholesale and receptive travel
buyers from around the world,as well as with German leisure travelers,to
promote Huntington Beach/Surf City USA. ITB welcomes 18o,000 visitors,
including io8,000 industry visitors, and over io,000 exhibitors from 18o
countries.
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Resolution No.2009-46
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HB Fiscal Year 2008/09 Annual Report
for Fiscal Year 2oog/i® Operating Budget Request
Huntington Beach Visitor Information Center
• Visitor Service Manager Madison Fisher worked with City of Huntington Beach
Facilities, Development and Concessions Manager David Dominguez to
facilitate and complete construction of the new Pier Plaza Huntington Beach
Visitor Information Center Kiosk.This project opened in late June 2oo9 and
will serve visitors and residents year-round/seven days a week.
• Continued weekday visitor center in Bureau offices that:
✓ served 938 walk in guests in 2oo8.
✓ answered 1,092 visitor phone calls.
Huntington Beach Restaurant Weep
e. 4t9:
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• With the support of the Huntington
Beach Restaurant Association,
produced the first-ever Huntington
Beach Restaurant Week.
Integrated campaign included a
www.hbrestaurantweek.com
microsite.
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Prop <apmnSAumewlued mow SI.COD.IM WhShM.Sp9lk an 141.,W xMWm
,�o,,,,,,,�R��,,,�a,,,., • 28 Restaurants participated.
Nvrq.tlre mafDwww.7e3wM urant m4 iflL oMorte wln today ut„. • 1,590 people entered to win our HB
www.hbRestaumntWeak.com �
Restaurant Week Dinner Parry.
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Resolution No.2009-46
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HRAIV19 Fiscal Year 2008/09 Annual Report
for Fiscal Year 2009/10 Operating Budget Request
Huntington Beach MVB Centennial Projects
The Huntington Beach Marketing and Visitors Bureau
supported the City of Huntington Beach Centennial Celebration in these ways:
® HBMVB President/ CEO Steve Bone
co-chaired the Centennial Celebration
Committee, on which HBMVB Vice n��,ds® �:sffier
President Donna Mulgrew served as a
committee member.
• All Bureau publications were
Centennial-themed as appropriate. kk
• www.SurfCityUSA.com/too,.
N
• The Bureau's own Centennial Committee
produced a Be A Tourist in Your Own
` Backyard contest with 1,261 residents
entering the contest and 86 businesses
donating 126 prizes.
The Bureau is producing Surfboards in
' the Salad on Saturday, September 19, 2009.
Thousands of participants with their boards
will stand together the sands of Huntington
}
Beach to demonstrate their support for
preserving our coastal environment and to
pose for a photograph to be shot by
professional sports photographers and
published worldwide in Transworld Surf
magazine and other national publications.
• www.SurfboardsInTheSand.com microsite,
as well as Facebook, and Twitter pages
"a��ms• ��� support registration for this event.
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Resolution No.200946
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2®®8/09 Annual Report
for Fiscal Year 2009/10 Operating Budget Request
HBMVIS Meetings Marketing Campaign
• With the help of a City of Huntington Beach Redevelopment Agency loan of
$50,000 (to be paid back over the next four years), HBMVB has started
production on an extensive Meetings Marketing Campaign to promote
Huntington Beach to the business meetings market.This $79,800 Meetings
Marketing Campaign that includes the following elements:
✓ A Huntington Beach Meetings Lure Brochure in print and online versions.
✓ A Meetings and Events Online Marketing,including a Pay-Per-Click
Campaign.
✓ A Meetings and Events Social Networking Campaign.
✓ Development and launch of a Huntington Beach Meetings&Events
Microsite.
✓ A series of three direct a-mails to 56,300 meeting planners throughout the
USA&Canada and 87,500 plus retail travel agents.
HB Lodging Roundtable
• The Huntington Beach Marketing and Visitors Bureau inaugurated monthly
Lodging Roundtable lunches with all Huntington Beach Hotel/Motel Business
Improvement District properties invited.The goal of the Lodging Roundtable is
to provide a voice and marketing support for members of the Huntington Beach
Hotel/Motel Business Improvement District. Six meetings have been held thus
far since January 2009.
HBMVIB Financial Management
• To continue our goal of managing cash flow and providing financial stability in
the event of inadvertent delays in the receipt of funding from the City in future
years,the Bureau maintained a yearend BID cash reserve of approximately
$175,000.
Note: The boundaries of the improvement and benefit areas within the Hotel/Motel
Improvement District(which includes the City of Huntington Beach in its entirety)will
not change during the upcoming fiscal year. The Shorebreak Hotel opened within the
Improvement District in May 2009.
oa�� •
Resolution No.2009-46
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2oo8/09 Annual Report
for Fiscal YYear 2®09/1® Operating Budget Request
HUNTINGTON BEACH IIOTEL/MOTEL.,BUSINESS
IMPROVEMENT DISTRICT
(Administered by the Huntington Beach Marketing and Visitors Bureau)
Proposed Operating Budget 2009/2010
INCOME
Carryover/Reserve FYo8/og $ 175,000.00
Projected Assessment $ 540,000.00
TOTAL $ 715,000.00
EXPENSE
Carryover/Reserve FYog/io $ 155,000.00
Marketing/Promotion $ 412,000.00
Personnel: Marketing/PR $ 102,600.00
Legal/Miscellaneous $ 45,400.00
TOTAL $ 715,000.00
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Resolution No.2009-46
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HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT MEMBERS
2009-2010
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Beach Inn Motel 18112 Beach Blvd. Huntington Beach CA 92648 714-841-.,6606
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Best Western Huntin ton Beach Inn 800 Pacific Coast HighwaX Huntington Beach CA 92648 714-536-7500
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Best Western Reuncy Inn 19360 Beach Blvd. Hunting on Beach CA 92648 714-962-4244
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Comfort Suites 16301 Beach Blvd Huntin ton Beach CA 92647 714-841-1812
Extended Stay America-Huntington Beach 5050 Skylab West Circle Huntington Beach CA 92647 714-799-4887
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Hilton Waterfront Beach Resort 21100 Pacific Coast HiQhway Huntington Beach CA 777 92648 714-845-8000
Hotel Europa ry 7561 Center Avenue#46 Huntin ton Beach CA 92647 -714-895-5860
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Hotel Huntington Beach 7667 Center Avenue Huntington Beach CA 92647 714-891-0123
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Howard Johnson Expr ss Inn& Suites 17251 Beach Blvd. Huntin ton Beach CA 92647 714-375-0250
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Huntington Suites 727 Yorktown Avenue Huntington Beach CA 92648 714-969-0450
Huntington Surf Inn 720 Pacific Coast Highwax Huntin ton Beach CA 92648 714-536-2444
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Hyatt Regenc Huntington Beach Resort and Spa 21500 Pacific Coast HighwaX Huntington Beach CA 92648 714-698-1234
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Ocean View Motel 16196 Pacific Coast Highwax Huntington Beach CA 92649 714-536-8962
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Pacific View Inn and Suites 16220 Pacific Coast HighwaX Huntington Beach CA 92649 562-592-4959
Shorebreak Hotel Huntin ton Beach 20042 Beach Blvd., Ste.201 Huntin ton Beach CA 92648 714-861-4470
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Star4ht Inn 18382 Beach Blvd. Huntington Beach CA 92648 714-848-8422
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-Surf'n Sands Motel 11102 Pacific Coast Highway Huntin ton Beach CA 92648 1714-536-2543CN
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Res. No. 2009-46
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
1, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a regular meeting thereof held on August 17, 2009 by the following vote:
AYES: Carchio, Green, Bohr, Coerper, Hardy, Hansen,
NOES: None
ABSENT: Dwyer
ABSTAIN: None
CiiyClerk and ex-officio lerk of the
City Council of the City of
Huntington Beach, California