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Home My WebLink AboutCity Council - 2010-59 RESOLUTION NO 2010-59 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY S INTENTION TO LEVY AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2010-2011 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code § 36500 et seq (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes, and The City Council has formed a business improvement area, known as the Huntington Beach Auto Dealers Association Business Improvement District (the "District"), by the passage of Ordinance 3175 on September 8, 1992 The City is proposing to levy an assessment for fiscal year 2010 2011 pursuant to the process detailed in Streets and Highways Code §36500 et seq, and The District's Advisory Board has prepared and filed with the City Clerk a report for Fiscal Year 2009-2010, ('Annual Report') which sets forth the amount and basis of levying the assessment for Fiscal Year 2010-2011 NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve determine and find as follows SECTION 1 The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2010-2011 and a description of the improvements and activities to be provided for Fiscal Year 2010-2011 SECTION 2 The City Council hereby declares its intent to levy and collect assessments within the District for Fiscal Year 2010-2011 The levy is to apply to small businesses classified by the City of Huntington Beach License Code as Class A Retail Sales, (Al) Auto, New, Used, Parts, including new business of that classification located within the District as shown in Exhibit B in the amounts set forth therein which exhibit is incorporated herein by this reference SECTION 3 The assessments collected will be used to cover costs to operate, upgrade, and maintain an electronic reader board located within the City of Huntington Beach west of the intersection of Beach Boulevard and Center Avenue and other promotional and advertising activities SECTION 4 A public hearing shall be held before the City Council on September 20, 2010 , at 6 00 p in , or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities Protests may be made orally or in writing but if written, shall be filed with the City Clerk at or before the time fixed for the hearing 09 2124 001/48857 1 Resolution No 2010-59 and contain sufficient documentation to verify business ownership and validate the particular protest If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District,those types of improvements or activities shall be eliminated SECTION 5 The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing SECTION 6 Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648, telephone (714) 536-5542, or from the Huntington Beach Auto Dealers Association, Inc P O Box 2700, Huntington Beach, CA 92648,telephone (949) 831-3443 SECTION 7 The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council s adoption of this resolution SECTION 8 This resolution shall take effect immediately upon adoption PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 16 th day of August , 2010 /1;C (:;:: =� M o REVIE tD APPROVED INITIATED AND APPROVED City i istrator Director of Economi velopment APPROVED AS TO FORM liety ORM 1 y ,�Attorney l�U , b 3a a 09 2124 001/48857 2 Resolution No 2010-59 ExhibiLA- Annual Report Resolution NO 2010-59 k1liff(Ba 61-d 0 0 0 TH E A CLI U NT N GTO N 'L5 EA r-"\ r"� AUTu [JEALERS --- - ------- ----- --- --'-- -- -------- - -------- BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT 2009=201 0 t l F lV SA- ! l� INTROLJUCTION \ The Huntington Beach Auto Dealers Association (Association) was formed on August 15, 1990 out of the desire to bring New Car Dealer, on Beach Blvd together to loin forces, develop ' _. cooperative community and marketing plans and better serve their industry and the City of Huntington Beach Subsequently, on September 8, 1992 the Huntington Beach City Council approved Ordinance No 3175 establishing The Huntington Beach Auto Dealers Business Improvement District (BID) as a method of financing and maintaining their then,state of the art Digital Reader Board Sign (Sign) This year, 2010 marks the 20th anniversary of the Association Truly the start of something big, the Association, BID and �X ` Sign, represent a series of actions that have helped protect a meaningful cash flow to the city in terms of significant sales tax j generation, and of course, represents the binding force among the now 1 1 New Car Dealers dotting the landscape of Beach Blvd ,Surf City, Huntington Beach,California These components r° a have worked together to insure all parties continuity of message and a unified organization to work within �s 1 010Z oN not nl sag 4 Resolution No 2010-59 MISSION S I A I EMENT UFTI IF HUNTINGTON BEACH AUTO DEALERS ASSOCIATION 1 � The Huntington Beach Auto Dealers Association is dedicated to serving their New Car Dealer Members They strive to promote their collective business success, providing an effective marketing message, assisting with common issues to provide the community they serve with a variety of meaningful programs The Association works to protect and expand their business segment in order to be J �— able to provide leadership and focus so that both the members they serve and our community remain healthy and prosperous 0 0 C $. '`u ' Yx�.�A.N�,N, - Y' t-T_ ' m 9uu'pa2'A }' R. w.Lv 5• ,,,, '� SS. � 44.>�� A NOSTALGIC PAST Mustangs, Corvettes, Chargers, Continentals, Lincoln, Malibu, Thunderbird, Hummers, Plymouth, Honda and Toyota dotted the early Beach Blvd landscape Names like CalWorthington, Groth, Terry York, Gustafson, Bill Maxey took the Blvd through much of its growth during the 1960 s, 70 s and 80 s For Example, DeLillo Chevrolet has been family owned and operated since 1960, similarly HB Chrysler / Jeep has been family owned and operated since 1966 They are local people serving local people from the same locations in Huntington Beach for well over 40 Years Oualal Today, The Huntington Beach Auto Dealers Association, their Beach Blvd of Cars S brand and their new, exceeding expectation Blvd of Cars Store at Bella Terra Shopping Mall is 11 New Car Dealers strong with the arrival of a substantial corporate partner in the form of Car Pros and their new KIA Store at the former Saturn location With the recent renovation of the digital Reader Bard Sign,the complete re build of the Toyota of Huntington Beach franchise the significant expansion of the Norm Reeves Honda Super ® Store location and the recent re build of the OC Mazda (HB Mazda) store the continuing confidence in the automotive industry by our members has been a bright star for the Association as well as the community in spite of a somewhat recent downturn in the economy In addition, our Ford Dealer has been breaking records with light duty truck sales, HB �-- Mitsubishi is the number dealer in the US,DeLillo Chevrolet was tapped by GM to continue `J and expand their franchise Chrysler and Dodge are family owned businesses that are run hands on and bottom line Our Nissan Store is now part of a huge conglomerate — automotive group out of Salt Lake City and operates as a top store in their chain Toyota of Huntington Beach, part of the Wilson Automotive Group recently spent over $20 million to re state their commitment to our community We are Eleven New Car dealers acting as one —when it comes to marketing, community and investment _ � � 4 � � �� arm' �;� � ��—�1 � I r■ ■ �lf�� I � � ' '� � � 69 O10Z o uoi n osa �T 1 > 2I Hn � o Resolution No 2010-59 0 o o P V F" O C RE /\ DER BO /\ KD SIGN The center, heart and soul of The Huntington Beach Auto Dealers Association and their Beach Blvd of Cars Store, (through their management of The Huntington Beach Auto Dealers Business Improvement District) is their Digital Reader Board Sign The one single business decision made by the Association that has had and will continue to have the largest and most positive impact on their ability to accomplish their Mission Statement is The Reader Board Sign and its power to touch several hundred thousand people per day along the infamous 405, San Diego Freeway in both directions Protecting that asset, maintaining it at the highest standards, allowing the Sign to grow and mature in these challenging times is crucial to the continued cash flow to the city The resulting sales flax and the on going business of the Dealer Members is ati '` 11-0PJA --4kR- direct result of their Reader Board effort �t �;� The Sign currently operates between the hours of 5 a m and Midnight daily, is governed by CalTrans strict policies and only operates today because of a very long, protracted bureaucratic process that the City Lr a and the Association engaged in over the past three years concluding favorably this year The Sign had been out of compliance with changed policies at CalTrans for several years, issues originally unknown to the Dealers resulting from CalTrans radically changing permit conditions ➢ _� j When the Dealers were finally able to identify those issues they were � `�" - able to comply with them early in 20101 ` .,� These Signs are also the bread and butter of all the Auto Malls that 7 o 1dot Southern California They sit at the center of Economic Development ? l� programs for hundreds of Dealers and dozens of communities throughout f the Region Reader Board Signs continue to evolve in size, shape and E-; technology For example, the following rendering represents the state S J�__��yyii((��// .may.,,--t�� .�.�y�J/�f--..,✓�;a :�'_-_f ..� J"_J.}�1 t 4/�..�✓�'TJ j �j—� T�JJ- J.J.J. .� of the art Digital Reader Board Sign design that would protect our e _ mutual asset over the next ten years and is only offered as a concept As Managers of a huge responsibility to our members and the community we are continually evaluating all aspects of our mutual business goals t from technology, innovation, marketing and advertising perspectives F t p This is one such effort ' - = � F Siva of cars I Staro at BoA.i Yana ��.,,, � *•. oeaoe:uew.. S �L 9 Ar FOR ONE YE nl/u/n surmnr rile --� •. G/MMUNfrY AN/fU51NF.SSeS I,^N \ � � ^ V K NUli7nGi/N/EFCn ��—.9 y�� ]14;f42if 11 714YI319! 3 1]/�,3]`rl4f3 �� ® Continuing the story of Caltrans, the Reader i•ard Sign and 4� �"�!�' �],:=ti;:f555 ever-changing regulations, the ^ssociation agreed to open a ]14'f4f-7]3! .NNI A 1� 11 10 T,.`.-� retai'I presence in and about the location of their Sign. At ,,-=Lt2�fGif significant expense (details in financial report), the ^ssociation 5EERELEP110N15T FOR DE1All5 now employs two full time representatives with payroll, workers W1N CAR WASH AT comp, insurance c�nsiderati�ns, site signage, equipment, etc. PAiTICUA�TING LUCATIUN Labor rent and offce operation represents almost 40•/. of the PRIZE:T TAl 12 CAR WA5HE5! � total iID Annual iudget The Association negotiated with fella Terra Mal'I ownership the use of their then - vacant Concierge Desk located at their �mphitheate.r by the Century Theatres. The Llvd of Cars Store plays a dual role; is in fact the host for the Mall attending to scores of daily customer visitors I�ok�ing for everything from the nearest bathroom to specifc individual tenant store locations. The core role of tivd of Cars Store & Information Center is to propagate interest in transportation products offered by the Member Dealers. The latter includes ele- ronic hook up to each dealer member through the Internet and web sites to dealing with any walk-up client issue. Literature for each Dealer is on display, telephone lines exist for �'� E"' - instant access to ind'vidual dealers for any ,� ,��•� client questions or needs. Shuttle Service is BELLA TERRA _ _` '�`� provided by each dealer to and from fella '_�' __ - Terra.,gran•ements can be made to test drive N6- womof operation are: Wednesday through Sunday: Noon to i pm. �•�� — r one: (714)622.5277 �. Email. tivdofCarsStore aol.com t t , Resolution NO 2010-59 CURRENT DEALER MEMBERS The Huntington Beach Auto Dealers Association acting as Managers of The Huntington Beach Auto Dealers Business Improvement District Include HB Dodge HB Mazda HB Ford 714 847 5515 714 8487739 714 842 661 1 www hbdodge com www ocmazda com www huntingtonbeachford com HB Chrysler Jeep Surf City Nissan of HB McKenna VW HB 714 841 3999 714 500-6000 866 925 0602 www hbchryslerleep com www surfcitynissan com www mckennavolkswagen com HB Mitsubishi DeLillo Chevrolet Toyota of HB 888 780 9895 714 847 6087 714 8478555 www hbmitsu com www delillo com www toyotaofhb com Kia of HB Norm Reeves Honda Superstore TBD 714-842 5431 www norm reeveshuntingtonbeach com The certified Executive Committee of the Board of Directors of the Association also sit as the BID Board Members and they are Bob Miller, (Toyota of Huntington Beach) acts as President Paul Conant, (Norm Reeves Honda Super Store) acts as Vice President Bill Demarest, (DeLillo Chevrolet) act as CFO The Huntington Beach Auto Dealers Business Improvement District meets the third Wednesday of each quarter at Toyota of Huntington Beach 18881 Beach Blvd , Huntington Beach CA in the upstairs Conference Room at 8 30 am The specific dates for the balance of 2010 and for the 2010 -2011 fiscal period are September 15 2010 June 15 2010 December 22 2010 September 2 2011 March 16 2011 December 21 2011 o (�r'tor�..,,�o D r �j' 110 FF a � X40, � r Ut BID FINANCIALS -'\ GET L) -"\ n U F 201 un- 201 I n FL) D LJ HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT BUDGET OCTOBER 1 , 2010 TO SEPTEMBER 30, 2011 REVENUE Previous Year Carryover $ 21 ,000 00 Business Improvement Assessment 172,800 00 Total Revenue 193,800 00 EXPENSES City Charges 23,300 00 Promotional 59,400 00 Reader Board Sign Maintenance 41,200 00 Car Store 69,900 00 Total Expenses 193,800 00 Monthly Assessment per Dealer $ 1,44000 1LC�,i/j(_k U J ��pp �I 747, x S - � +.,la r�x *�� cy,� �c -%�.n ,ter`n;� b `" '„"fah. *`�S" -_ fir"":." u x ^� -. �'�"•`=t 5 �4� t �, ^h Resolution N• 2010-59 OUR ! ONE OF CHANGE INNOVATION DESIGN & VARIETY 1 :A_ tea, _ ------------- AIN i ct x r r E v a IF a s d p. - � -Nnr)ivcNc •;.� � CAIIC '' �ji��C� � JQ C s •n�a. Turn-south"ant*I•each I•Iv�`� — Kia•M �; r>� ata�V -- az��•M7tsu4ishi•N'issan•T•Y C � O o f O ow rq 4 1� rj l F`j�� Dso I CD ?vim ILI 1� Dtir _� ii �r 4 4 a 1 k,T L4 �tl Lti tYl� � � O Co C1 ,oJAW G o Bf a# O 0 em o o k �� O IT ; Resolution O 2010-59 Exhibit Resolution No 2010-59 Exhibit B liUNTI1NGTOIN BEACH AUTO DEALERS BID LIST OF MEMBER H B CHRYSLER-JEEP H B FORD RICK EVANS/ROSE HELMAN OSCAR BAKHTIARI/OMAR 16701 BEACH BLVD 18255 BEACH BLVD PHONE 841-3999 FAX 842-2903-841-9993 PHONE 842-6611 FAX 847-8788 H B MAZDA SURF CITY NISSAN JOHN PATTERSON/ERIC CASILLAS-GSM LARRY SMITH/FRED ANGIULI 16800 BEACH BLVD 17331 BEACH BLVD PHONE 848-7739 FAX 847-1265 842-6666 F 375-0076/847-0759 TOYOTA OF HB H B MITSUBISHI BOB MILLER/DENNIS PRADO ABBAS AHMADI/CHUCK BIEN 18881 BEACH BLVD 16751 BEACH BLVD PHONE 847-8555 FAX 847-1105 PHONE 375-9493 FAX 842-1563 DELILLO CHEVROLET MC KENNA MOTORS DAVE DELILLO/BILL DEMAREST MARIN DELGADO/DANNY MC KENNA 18211 BEACH BLVD 18711 BEACH BLVD PHONE 847-6087 FAX 847-6721 PHONE 842-2000 FAX 714-843 8369 NORM REEVES HONDA HUNTINGTON BEACH DODGE PAUL CONANT/JASON CURNYN CLAY DAMES/LARRY SMITH 19131 BEACH BLVD 16555 BEACH BLVD PHONE 842-5431 FAX 375-9783 PHONE 847 5515 FAX 596 0230 KIA BILL NELSON A/DLR DIRECTOR 18835 Beach Blvd 714-536-8614 surfhb@socal rr coast Res No 2010-59 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss CITY OF HUNTINGTON BEACH ) I JOAN L FLYNN the duly elected qualified City Clerk of the City of Huntington Beach and ex-officio Clerk of the City Council of said City do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 16, 2010 by the following vote AYES Carchio Coerper Hardy Green Bohr Hansen NOES None ABSENT Dwyer ABSTAIN None Cit lerk and ex-officio 46 of the City Council of the City of Huntington Beach California