HomeMy WebLinkAboutCity Council - 2010-62 RESOLUTION NO 2010-62
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH
DECLARING THE CITY S INTENTION TO LEVY AN ANNUAL ASSESSMENT
FOR FISCAL YEAR 2010-2011 WITHIN THE HUNTINGTON
BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq) found that cities
are authorized to levy assessments on businesses in order to promote economic revitalization
and tourism, create jobs, attract new businesses and prevent erosion of business districts and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities and
A sizeable majority of the hotel and motel businesses within the City of Huntington
Beach requested that the City Council commence proceedings under the Parking and Business
Improvement Area Law of 1989 to establish a hotel and motel business benefit area within the
City of Huntington Beach and to levy a special assessment to promote tourism and tourist
related events, and
The City Council formed a business improvement area, known as the Huntington
Beach Hotel/Motel Business Improvement District (the "District'), by the passage of
Ordinance No 3569 on August 19 2002 The City is proposing to levy an assessment for
fiscal year 2010-2011 pursuant to the process detailed in Streets and Highways Code §36500,
et seq , and
The District's Advisory Board has prepared and filed with the City Clerk an "Annual
Report/Operating Budget 2009-2010 Fiscal Year to Date" and "Proposed Budget for Fiscal
Year 2010 2011" (collectively, 'Annual Report"), and
As part of the 2010 2011 annual assessment the Hotel/Motel BID Advisory Group
unanimously agreed to recommend to City Council a change in the annual assessment formula
increasing the assessment from 1% to 2% This increase will allow expanded marketing
efforts including group sales and create a dedicated marketing program directed to public and
private corporations and social organizations As such these increased assessments will
benefit all members of the assessment district,
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Huntington Beach does hereby resolve as follows
SECTION 1 The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2010-2011 and a
description of the improvements and activities to be provided for Fiscal Year 2010 2011
09 2231 001/48948 1
Resolution No 2010-62
SECTION 2 To levy and collect assessments within the District area for Fiscal Year
2010 2011 in the amount of 2% on hotel and motel overnight room stays in hotels and motels
listed in Exhibit B attached hereto and incorporated herein by this reference
SECTION 3 The type or types of improvements and activities proposed to be funded
by the levy of assessments on businesses within the business improvement area are specified
in Exhibit A, attached hereto and incorporated herein by this reference
SECTION 4 A public hearing shall be held before the City Council on
September 20, 2010 , at 6 00 p inor as soon thereafter as this matter may be
heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach
California at which time the Council will hear all interested persons for or against levying of
the assessment, and the furnishing of specified types of improvements or activities Protests
may be made orally or in writing but if written shall be filed with the City Clerk at or before
the time fixed for the hearing and contain sufficient documentation to verify business
ownership and validate the particular protest Any protest pertaining to the regularity or
sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or
defect to which the objection is made The City Council may waive any irregularity in the
form or content of any written protest, and at the public hearing, may correct minor defects in
the proceedings A written protest may be withdrawn in writing at any time before the
conclusion of the public hearing set forth above If written protests are received by the owners
of businesses within the District, which will pay 50% or more of the total assessments to be
levied, no further proceedings to levy the proposed assessment shall be taken for a period of
one year from the date of the finding of a majority protest by the City Council If the majority
protest is only against the furnishing of a specified type or types of improvements or activity
within the District,those types of improvements or activities shall be eliminated
SECTION 5 The City Clerk is hereby directed to provide notice of the public
hearing by causing the this resolution of intention to be published once in a newspaper of
general circulation at least seven days before the public hearing
SECTION 6 Further information regarding the proposed business improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street Huntington
Beach, California 92648, telephone (714) 536-5542, or from the Huntington Beach Marketing
and Visitors Bureau, 301 Main Street, Suite 210, Huntington Beach, CA 92648, (714) 969-
3492
SECTION 7 The City Clerk shall mail a complete copy of this resolution of
intention by first class mail to each business owner in this area within seven days after the
Council's adoption of this resolution
09 2231 001/48948 2
Resolution No 2010-62
SECTION 8 This resolution shall take effect immediately upon adoption
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 16 t h day of August , 2010
A)7a�
ic
ay r
REVIE D APPROVED INITIATED ANP APPROVED
J
City f tGnitrator Director of E onomic evelopment
APPROVED AS TO FORM
,te— City Attorney M
09 2231 001/48948 3
Resolution No 2010 62
ibit al Repor
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Deport
for Fiscal Year 2010/11 Operating Budget Request
The Huntington Beach Marketing and Visitors Bureau continued to upgrade its
scope of activities and effectiveness as a destination marketing agency during 2009/10
fiscal year As the official advisory board for the Huntington Beach Hotel/Motel
Business Improvement District,which received an assessment of one percent on all
hotel/motel room purchases within the city that were less than 3o days in duration, the
following programs would not have been possible without B I D funding
Advertising
• Produced full-page cooperative ad for
Calzfornza Visitors Guide with partners w
Hilton Waterfront Beach Resort Hyatt
Regency Huntington Beach Resort&Spa,
and the Shorebreak Hotel The California
Visitors Guide is the official publication of
the California Travel and Tourism
Commission (CTTC) with 500 000 copies
distributed annually and more than ioo 000 „
users downloading the digital version from
www visitcalifornia com
re
Leveraged co-op dollars from the Hilton
p, �-�9.� Waterfront Beach Resort and the Hyatt
E iclmingtoii Be ich Regency Huntington Beach to create a full-
page advertorial in the California Tourism
w High Fires Fall/Winter Consumer Co-op
u Marketing insert reaching a total print
circulation of i,1lo,000 The multi-page
d - supplement ran in the October 2009 issues
4 _ _ of Travel+ Leisure (150,000 copies),
Budget Travel(350,000) and Food&
x - Wine (350,000) In addition,the insert
appeared in the October 10, 2oo9 edition of
the Vancouver Sun(215,000) and was
direct-mailed to 50,000 American
BEACH
Express cardholders
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Resolution No 2010-62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HB Fiscal Year 200g/i0 Annual Deport
for Fiscal Year 2oio/ig Operating Budget Request
Advertising
• Shorebreak Hotel joined the Hilton ,
Waterfront Beach Resort, the Hyatt Regency
Huntington Beach and the HBMVB for Huntington Beach
another full-page advertorial in the California �TM
Tourism High Fives Spring/Summer _
Consumer Co-op Marketing Campaign =
reaching a total print circulation of 700,000 _ _
The multi-page supplement ran to the April -��
2010 issues of Travel +Leisure --
(205,000copies),Budget Travel(27'o,000)
and the May issue of Outside magazine
(225,000) -_
REACH
• Collaborated for a second year with the Hilton Waterfront Beach Resort, the
Hyatt Regency Huntington Beach and the Shorebreak Hotel to produce a two-
page inside cover spread for the 2010/2011 edition of America fours to
Discover,the Official US Destination Guide for the travel trade in Canada by
the US Travel Association s Discover America Canada Committee
CFI
Na as a
r
o 2 �
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBAWB Fiscal Year 2009/10 Annual Report
for Fiscal Year 2oio/1i Operating Budget Request
Advertising
® Collaborated with the Hilton Waterfront Beach
Resort, the Hyatt Regency Huntington Beach and the
Shorebreak Hotel to extend our international ad in m
the 50,00o reprints of the Official California
Tourism Guides in Australia, Germany,Mexico,
France,India/UK, China
`F
�i
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
M Fiscal Year 2009/10 Annual Deport
for Fiscal Year 2oio/n Operating Budget bequest
Publications & Collateral
• The Bureau revised its Official Huntington Beach Visitors Gundes
distribution strategy in fiscal year 2009/2010, with approximately one-half of the
ioo,000 guides printed being used as lure pieces out-of-market domestically
and in Europe through our representation with Black Diamond(UK agency) and
MSi(German agency) and in Australia thorough our new agency, Gate 7—the
official in-market agencies for California Travel and Tourism Commission The
remaining guides are distributed in-market in Huntington Beach lodging
properties and at the Official Visitor Information Kiosk operated by the HBMVB
at the Huntington Beach Pier
HBMVB returned to its previous
publisher, Striker Media to
publish this 76-page guide
incorporated a fresh Surf City
feel with articles dedicated to
Beaches and Beach Activities, as
well as Surfing(with sections
dedicated to the Steps to
Surfing and Surf Speak ioi, as
well as the US Open and the
International Surfing Museum)
not to mention Huntington
Beach s own US Open of Surfing
�r 2010 Women s Champion
Courtney Conlo ue The Bureau
Y
is especially proud of the four-
page Ecotourism section with
' gorgeous new photography and
Davoto5*4 v % sections dedicated to the Bolsa
f � Chica Ecological Reserve
ZZID �l Birding the Wetlands
Conservancy and Shipley Nature
Center
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20o9/10 Annual Report
for Fiscal Year 2oio/ig Operating Budget Request
Pubbicauons & Collateral
® Published 200,000 Official Huntington Beach Visitor Maps in mid-
summer 2oog and early this summer primarily for distribution in-market in
Huntington Beach lodging properties and throughout other Huntington Beach
distribution points, including the Visitor Information Kiosk at the Pier The
Visitor Maps also enjoy limited out-of-market distribution domestically and
internationally and have been hailed by local concierge and customer service
personnel as excellent tools to assist visitors and residents
HUNTING'1 ON UNTIN TON
BEACH
CALIF O NIA BEACH�� CALIFORNIA �
SurfCityUSA cow OFFICIAI VISITORS MAP
OFF ,LT ORS MAP
a
tw
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A'
® The HBMVB and Huntington Restaurant Association will reprint q o,000 Dining
Guides this summer with local distribution through hotels and motels,John
Wayne Airport, and the new Huntington Beach Visitor Center kiosk at the pier
Additional copies are supplied to meeting and conference groups as requested
and are used to solicit new international travel business for Huntington Beach
® The HBMVB undertook a four-day photo shoot during the US Open of Surfing to
obtain more Surf City images for use in the print, online and sales collateral
projects used to brand and sell Huntington Beach as an overnight destination
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HB Fiscal Year 2®®g/i® Annual Report
for Fiscal Year 2®1®/ii Operating Budget Request
Online Marketing
® The Bureau continued to make subtle enhancements, including improvements to
its Calendar of Events and adding Social Networking Tools to the official
www SurfCityUSA com websrte in fiscal year 2009-10
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Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBAIVB Fiscal Year 2oo9/io Annual Report
for Fiscal Year 2010/11 Operating Budget Request
www SurfCityUSA com Website Statistics
July i, 2oo9 to June 30, 2010 Overview
(from Google Analytics)
Total Unique Visitors 318,396 Time on Site 00 02 48
Visits 386,270 Bounce Rate 44 77%
Total Pageviews 1,443,992 New Visits 80 56%
Average Pageviews 374
Top Search Engines All Traffic Sources
Source Visits %of Search N Search Engines
1 Google 211,483 82 69% 4 255 744 00(66 21�u)
2 Bang 19 072 7 46% Referring Sites
3 Yahoo 13,733 5 37% 83 854 00(21 71 "
Direct Traffic
4 AOL 6,446 2 52% 46 671 00(12 08 I
5 Search 3,365 1 32% Other
1 (>000 UJ
All traffic sources sent 386 270 visits via 2 213 sources and mediums
Visits Pages/Visit Avg Time on Site %New Visits Bounce Rate
386 270 374 00 02 48 80 72% 44 77%
t-to- 3 .` tc- CI.,
t?0 00I 3 4 00 02 48 44 T
Source/Medium Visits Visits khsits
IN google!organic 205 962 b3 32 r
7 SS I
* (direct)/(none) 46 671 1208
1208
a hunttngton beach ca us referral 29 680 768 11 24
bing/organic 19 072 4 94'o
yahoo organic 13 733 3 56
runsurfcity com i referral 6 590 1 71'
aol/organic 6 446 1 670 534320
google cpc 5 521 143
surfcity hb org i referral 4 642 1 20
huntingtonbeachca go f referral 4 551 1 180
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Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20o9/io Annual Deport
for Fiscal Year 2oio/ii Operating Budget Request
THE WEB MARKETING ASSOCIATION PRESENTS
2009 WEBAWARD to
HUNTINGTON BEACH MARKETING AND VISITORS BUREAU
The 2009 WebAwards named the Best Websrtes in 96 industry categories Nominations
for best web site came from interactive agencies and web site marketing departments in
more than 47 countries from around the world
Huntington Beach Marketing and Visitors Bureau was entered to the Leisure Category
and we won For Outstanding Achievement in Web Development (above the Standard
of Excellence'that so many win) Other winners in our category were Walt Disney Parks
&Resorts and Crystal Cruises
5°Jeb Mirketng A;soaattor s
WebAward
V�
sHRRE c' The ava-ds Themselves
attora us the Opportunity
THE WES MARKETING ASSOCIATION IS PROUD TO PRESENT to sho a oar pro pectrve
T clienrsthequalityof
HIS 2049 WEBAWARD
+,om the provide
For Outstanding Achievement to Web Development
Ptt heel Lreprrz
tiLbbard One
Joan our award
WINNER NAME E mathng first.
�* ra ii Hunhnctnr Beach tiara hnc isR�rs 1 d h r t
Y Bureau �.
WINNING ENTRY
HunhngtUn B ach
' y AWARD WebAward
Outstandlr a sit Sponsors
3' a�tt
aurst -d 3
TEAM ABOUT THE FIRM
aa,
Sinc 1997 in a flarkehng ssoclahon s anrual MA vaM C nip tihon has a n setting the
standarl ofexcell nc for a ite de elcprient.Inaep n ent p it u ge fr),n arcundth t orl
r yes. Res to 96 mdu the Tr aril at recogri a min a tr ,Aard wh 0 helps interach e
professionals promote themset es the r campan, s a the r oest vork to the outside,vorld.The
% eoA.Vard Competition is tre premier award recognition program for �e der lop r anJ nark t rs 247
wdrldivlde
Resolution No 2010-62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20o9/10 Annual Deport
for Fiscal Year 2010/11 Operating Budget Request
Social Media
Huntington Beach Marketing and Visitors Bureau announced itself in the social media
space through the execution of the following initiatives
Facebook
The Bureau maintains its own
Facebook pages at
�a��u� .�� xu it nylon Beach Mva
• www facebook com/surf w n ,, £k I ,b, � t Y 3 t. Owe +
ci sa(general visitor M
information)
• www facebook com/hun w
tt t'gt n a wvn ni u r
tingtonbeachmeetmgs c
II L f�
om(information for m
meeting planners)
® www facebook com/surf
boardsinthesand c
(updates of interest to re
the surf community) a
Additionallv, HBMVB regularly ,
posts Surf City updates to
Facebook pages for
• Huntington Beach
(37 554 ) 7
Fans *�*x
M f F '3 8Th I "
p
• Anaheim/OC Visitors(337 $ P w t
F s
Bureau 8 Fans, � '� '
www facebook com/Ana
heimOC)
• Visit California
(www facebook com/V1sitCA)
• OCeanfront(www facebook com/TheOCeanfrontCA)
• Orange County Tourism Council
• HB Downtown
• Several Huntington Beach hotel and restaurant facebook pages
Twitter The Bureau launched new Twitter page for Surf Boards in the Sand event and
now uses the Twitter account to broadcast updates from our Facebook pages
www twitter com/surfboardsNsand
Resolution No 2010 62
HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Report
for Fiscal Year 2010/ii ®perating Budget Request
Social Media
SCVNGR
Huntington Beach Marketing and Visitors Bureau launched SCVNGR— HB's first
custom mobile application—in July 2010 Visitors to Surf City USA are now able
explore all the highlights of Huntington Beach by playing a SCVNGR on their Android
and iPhone smartphones HBMVB is one of the nation s first destination marketing
organizations ("DMO )to use this cutting-edge technology
Oormb d th S VtIGR pp t o Phone a And d and let the fun beg
Nether r tit t�rnr I,rg Ime e i pm 5 VNrR n w vto
eape nce—rt, ubA'
`r B t of H b gt B h Trek ,�i Sufin S rf C ty tf SA T k
t do h I v3 M.iB p N rd t'h -t IS rfC ty
USAB dg
b
T K er o' r 1 iac u a ca b� ompl hed r Inf(rde•a d
q.f a 01 A of Tm oI mc'HB P(Y ed'wo T e s the
M IIIJ w CYp e e'1l'iF 'To Be na Ihrq t'tte ache a One
o cor tp�te e ugh .Iterge io w N f ock a peaal S rf GA J�A tiado
' AP ih r1d )-w h (le a dr)s bh ev V a Inego 5
a you it amass a me h xi x to I k forwa d to whe o e n aur`„ty
$ 1 J rid Jth Ph , fA droldapA A plC�y Qn t'V i4.t�Vty
2 Co rnalle tq s a mi HB
3 F p of nd In k'h S f tt€1SA I, d
r rn to t on e d _ St Il na e es, h ve d
o h iM q Err
rt w a a local es I o's get iwcued r SC AIGR coma i N c e
IJJ 14 9e 14U
Visitor Services Manager Nicole Llido constructed two HB `Treks on SCVNGR that
highlight 27 top locations throughout the city and highlight quick,fun challenges to
accomplish at each venue
Players earn points for completing challenges throughout the city and can choose to
share their activity with their friends via Facebook and Twitter and, of course,to other
players on SCVNGR The best photos will be displayed on the www SurfCityUSA com
website and Surf City USA Facebook pages
.rya im � �
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20og/10 Annual Report
for Fiscal Year 2ol0/11 Operating Budget Request
Social Media
HBAIVB YouTube Channel
Huntington Beach Marketing and Visitors Bureau launched the HBSurfCAYUSA
YouTube Channel in July 2009 In the past year there have been
• 19 Videos Uploaded
• 7,804 Video Views
• 1,602 Channel Views
The most popular videos are
1 Pro Surfer Kelly Slater shoots the Huntington Beach Pier' 43 0%
2 Nia Peeples on Surfing and Huntington Beach 17 4%
3 Corky Carroll HB Version 14 0 0
4 Peter Greenberg with Courtney Conlogue in Huntington Beach 4 9%
5 Courtney Conlogue at the 2oog Hurley® US Open Pro Surfing 4 9%
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Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2oo9/io Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Social Media
Oceanfront
The OCeanfront(www OCeanfrontCA com)is Orange County, California's coastal
alliance of luxury lodging properties (including Hilton Waterfront Beach Resort
and Hyatt Regency Huntington Beach
Resort&Spa), South Coast Plaza and the coastal destination marketing organizations, the
h _p*ea n f r Q n t
including the Huntington Beach
Marketing&Visitors Bureau
With these OCeanfront alliance partners,the HBMVB participates in the following
Social Media initiatives on behalf of Huntington Beach
Oceanfront TV An online ten-episode
can f r°Tf season on the OCeanfront YouTube channel
Two episodes,which the HBMVB helped to
produce have featured the Hilton Waterfront
Resort and the Hyatt Regency Resort and
Spa and OCeanfront TV also links to two of
the Bureau s Huntington Beach videos
111rj- a
CIO Oceanfront Facebook/Twitter
Oceanfront Sweepstakes and Getaway-
2-Give The Getaway 2 Give promotion is
designed to raise OCeanfront brand
U awareness to a new channel of potential
guests, enhancing the brand s reputation by
aligning with charitable organizations and increase occupancy during off-peak periods
MEN=
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Report
for Fiscal Year 2010/1-1 Operating Budget Request
Social Media
Oceanfront Live Social Media Event
hR, 0 c e 1 6�*f I r-'`6 n' t
a (0
The OCeanfront Shake Off on April 15-16, 2010 brought seven top Southern
California foodie bloggers to six luxurious beachfront lounges in one action-packed
day on a quest to discover The OCeanfront s signature cocktail Hilton Waterfront Beach
Resort and Hyatt Regency Huntington Beach Resort and Spa hosted the bloggers
This twist on a traditional media familiarization tour (a k a FAM Tour )has generated
more than 1,000 000 traditional and social media impressions to date
TW try'News t c 0 t_ f , ; iS —I- kt ,attic J" ,e ( K r'-sor+
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(left)HBMVB s Donna Mulgrewjozns foodze bloggers on the Shake Off tour
(right)Bloggers at Hilton Waterfront Beach Resort s Shades Restaurant&Bar try the
Waterfront s Spicy Mary Shake Off cocktail submission by Jessie Riley
INEEMENEEMEM
a
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Familiarization Tours
Huntington Beach Marketing and Visitors Bureau uses a variety of tools and tactics to
communicate with the media and travel industry Establishing and maintaining
relationships through email,phone and personal interaction is a core component of
successful client relations Throughout the year,travel industry professionals and media
with secured assignments are invited to experience the destination firsthand on
Familiarization tours (aka FAMs )coordinated by the Bureau with the support of
local partners Our marketing team designs customized FAM itineraries matching the
individual interests and needs of each FAM guest
HBMVB hosted 29 Media and Travel Trade FAMs since July 1, 2009 with
more than 141 guests, including 58 journalists from domestic and international
print and online publications Additionally, HBMVB supported several press
familiarization tours for local hotels
131
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Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Public Relations
• HBMVB Communications Manager Madison Fisher and Vice President Donna
Mulgrew participated in the February 2olo California Travel&Tourism
(CTTC) New York Media Reception Despite leaving sunny California for a
one of the worst snowstorms New York has seen, delegates representing 49
companies gathered at the Metropolitan Events Pavilion to welcome New York
media to the Land of Plenty The cocktail reception format was a hit in New York,
providing ample face time between the 135 media attendees (a CTTC records)
and the delegates The reception received an incredible mix of high-level media,
including the Today' show, Travel+Leisure, Conde Nast,Passport,NYDazly
News,Fodor s Travel,Sherman s Travel and the Rachael Ray show
(above)HBMVB s Madison Fisher and
Donna Mulgrew talk with a New York
H„ journalist about Surf Czty USA
a
(left)Madison Fisher is ready to greet the
1351ournalists who attended CTTCs New
W York Media Reception
• Met with 32 domestic and international journalists at the Media
Marketplace and the HBMVB booth at International Pow Wow in Orlando,
Florida U S Travel Association s International Pow Wow is the American travel
industry s premier international marketplace and the largest generator of Visit
USA travel
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBA1VB Fiscal Year 2009/io Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Public Relations
Selected Press Clips
® Thanks in part to meeting with the editor of Fido Friendly magazine twice in
the past three years, Huntington Beach was named one of the Top io Fido-
Friendly Beaches in the USA in June 2010
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dog bank-4
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Our 2NPAnnuat
From Otatts C&T YOUR
faGaliectbi8s _ 10\1�1 ON
Pet Adoption Tour
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Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMV-B Fiscal Year 20o9/10 Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Public Relations
Selected Press Clips
Weekend
Camp in
Luxury
h
and discover the hidden
gems oftheeahlornia coast \ r
e How toworshap
4-� � „AIF* � ,. ,"`*r the wave ,.- ..
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Ewaik n ndt ki
Weekend +
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vM
1 ! h yy
Two-page article in the July
2010 issue of Sunset magazine
Circulation/Audience
1,224,453,
$191,275 AVE (ad value
equivalency)
k
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMV'B Fiscal Year 2009/10 Annual Report
for Fiscal Year 2oio/ii Operating Budget Request
Public Relations
Selected Press Clips
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UK Scottish Sun,April 17, 2010 361,224 circulation, $56,759 04 AVE(ad value
equivalency) resulted from CTTC UK Triathlon FAM in March 2009
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBAI" Fiscal Year 2009/10 Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Public Relations
Selected Press Clips
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UK Cambridge Style, December 1, 2009 20,000 circulation, $15 3oo AVE(ad value
equivalency), resulted from June 2oo8 Media FAM
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2oo9/10 Annual Report
for Fiscal Year 20io/1i ®perating Budget Request
Public Relations
Selected Press Clips
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UK TTG,May 21, 2010 21,818 circulation, $47,093 81 AVE(ad value equivalency),
resulted from April 2010 California Calling Travel Trade FAM
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBA1VB Fiscal Year 2009/10 Annual Report
for Fiscal Year 2010/11 Operat>1mg Budget Request
Public Relations
Selected Press Clips
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HUNTIOGTON BEACH CALM W
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Smart Meetings, December 16, 2009 31,933 circulation,
$1o,800 AVE (ad value equivalency)
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBIVIVB Fiscal Year 20og/10 Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Public Relations
Peter Greenberg Radio Broadcast
The Huntington Beach Marketing and Visitors Bureau hosted Peter Greenberg, one of
America s most acclaimed travel journalists, as he taped his national radio show,Peter
Greenberg Worldwide Radio, at the Hilton Waterfront Beach Resort on November 2,
2009 Peter Greenberg Worldwide Radio show is taped for broadcast live from different
remote locations around the world each week and is heard on more than 15o radio
stations, Sirius/XM radio and Armed Forces Radio with an audience of more than 1
million listeners weekly
Greenberg is America s most recognized and respected front-line travel news journalist
An Emmy Award-winning investigative reporter and producer,he was named one of the
most influential people in the travel by Travel Weekly along with Al Gore, Bill Marriott
and Richard Branson He is Travel Editor for CBS News, and appears regularly on The
Early Show and across many CBS broadcast platforms
Greenberg interviewed four HB locals, including US Open of Surfing 2009 Women s
Champ Courtney Conlogue HB Mayor Keith Bohr pop culture journalist and radio
host Chris Epting and music legend Dean Torrence of Jan and Dean
All four interviews were videotaped and added to the Bureau s YouTube Channel at
www youtube com/HBSurfCityUS46
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(left)Hilton Waterfront Beach Resort General Manager J D Shafer, HB Mayor Keith
Bohr, HBA1VB President Steve Bone with Peter Greenberg
(right)Dean Torrence being interviewed by Peter Greenberg
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20og/io Annual Deport
for Fiscal Year 2oao/1i Operating Budget Request
Travel Trade and Leisure Marketing
• Continued International Travel Trade and Public Relations
Representation Agency Agreements in the UK and Germany and
• Secured new representation in Australia/New Zealand on behalf of
Huntington Beach tourism
• Attended the US Travel Association s International Pow Wow in Orlando
In Just three days of intensive pre-scheduled business appointments, more than
1,000 U S travel organizations from every region of the USA(representing all
industry category components), and close to 1,500 international and domestic
buyers from more than 70 countries, conduct business negotiations that result
in the generation of over $3 5 billion in future Visit USA travel HBMVB
conducted 35 business appointments with more than 50 travel wholesaler
and receptive tour operator contacts, and we met with 32 domestic and
international Journalists
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,SAY 1', 19 2010
m tJ S T R AV E t
(right, 1-r)Huntington Beach Pow Wow
2010 Team Hyatt Regency Huntington
Beach Resort and Spa Senior Sales Manager Roger Dryden, Hilton Waterfront Beach
Resort Director of Leisure and Business Travel Sales Megan Martin HBMVB
Communications Manager Madison Fisher and HBMVB VP Donna Mulgrew
t ui 4r+ itli Y+
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20og/io Annual Report
for Fiscal Year 2oio/11 Operating Budget Request
Travel Trade and Leisure Marketing
• Attended Los Angeles Times consumer trade show in February 2010,where
978 visitors to our booth filled out contest entry forms and we collected 824 e-
mail addresses to add to our e-mail database
�v
(above left, 1-r)Hilton Waterfront Beach Resort Director of Leisure and
Business Travel Sales Megan Martin and HBMVB Communications Manager
Madison Fisher
(above right)Hotel Huntington Beach Sales Manager Philip Legus assists a
visitor to the Huntington Beach booth
B
• HBMVB Vice President Donna Mulgrew attended the Go West Summit in
Sacramento Go West Summit is a marketplace that brings together unique
suppliers from the Western U S with international tour operators looking to
expand their tours in the American West region Donna had 3o appointments
with international buyers and receptive operators, all with interest in bringing
overnight business to Huntington Beach
Resolution No 2010 62
HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Travel Trade and Leisure Marketing
2oio California Cup
Huntington Beach won the opportunity to host the Ninth Annual California Cup Golf
Invitational in May 2010 The California Cup attracted the most influential decision
makers within premier domestic and international tour companies and airlines, as well
as select travel media to inspect Huntington Beach area tourism products and
experiences 25 senior-level, primarily international, travel trade and media
representatives attended from seven different countries Australia, France,
Germany, Scandinavia, South Korea,the United Kingdom, and the United States
Important Bureau partners in hosting the California Cup were the Hilton Waterfront
Beach Resort,the Hyatt Regency Huntington Beach Resort and Spa,the Shorebreak
Hotel, DestinationPros, and Waterfront Adventures, as well as the California Travel and
Tourism Commission(CTTC)
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California Cup participants at the Take Me Out to the Ball Game Cocktail Reception
at the Shorebreak Hotel preceding their night in a luxury suite at the Angels vs
Oakland Athletics game
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Travel Trade and Leisure Marketing
2010 California Cup
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s
California Cup participants enjoyed four days of OC Golf at Pelican Hill, Strawberry
Farms, Oak Creek and Tustin Ranch as well as quintessential Surf City activities like a
bonfire on the beach, Segway tours and surfing lessons, and lots of great California
cuisine
Y �
Resolution No 2010 62
HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 200g/i0 Annual Report
for Fiscal Year 2ogo/gg Operating Budget Request
Travel Trade and Leisure Marketing
logo EuroMission
The California Travel and Tourism Commission (CTTC)brought a record 32 delegates
from 24 companies on a European Sales Mission to the United Kingdom,
Ireland and Germany providing an excellent platform to showcase California
destinations and products directly to top-notch travel trade and media in three key
international markets HBMVB Communications Manager Madison Fisher and Vice
President Donna Mulgrew participated on behalf of Surf City USA
Frankfurt, Germany
Trade and Media Meetings with
• Thomas Cook and DERtour/Meier°s Weltreisen (major trade
agencies)
• Frankfurter Neue Presse, a major German newspaper,
• Main Echo,with a circulation of 85,000
California World Cup Viewing Party and Reception, including key German travel
trade and press reception
Dublin, Ireland
• Media Breakfast
• VIP Travel Trade Lunch
• Travel Agent Training and BBQ Event
London, UK
• Visit USA Media Marketplace
• Media Calls with variety of high-end publications, including representatives
from Conde Nast
• Second Annual Golf/Summer Day,with 3o key members of the U K travel
trade industry plus media attending for a day of California-style fun including
golf lessons,wine tastmgs and spa activities
• Sales Day One-on-one meetings and lunch with key travel trade personnel
• California-branded World Cup Evening Event with well over Zoo key
trade and media
• Travel Agent Road Show,which included valuable training sessions on
California product,
• Annual Visit USA Ball considered the event of the U K travel industry
calendar
pp
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20og/10 Annual Report
for Fiscal Year 2o1o/gi Operating Budget Request
Travel Trade and Leisure Marketing
2oio EuroMission
HBMVB s Donna Mulgrew conducted agent tramings and tour operator meetings
while Madison Fisher met with key European media representatives Both HB
delegates participated in networking events such as the annual Visit USA Ball and the
UK Golf and Summer Day with key clients
i4l'i 164
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Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2-009/10 Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Meetings Group Marketing
Ca1SAE Trade Slow
The largest association industry tradeshow on the West Coast, CalSAE s Seasonal
Spectacular, attracts more than 1,000 association professionals and industry suppliers
to Sacramento for a one-day educational event and trade show HBWB s Donna
Mulgrew and Nicole Llido attended this first-ever meetings industry tradeshow on
behalf of Huntington Beach 119 attendees dropped their business cards by our booth
and we received four RFPs (Request for Proposals) at the trade show CalSAE is the
California Society of Association Executives
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HBWB s Donna Mulgrew and Nicole Llido represented Huntington Beach at the
Bureau s first-ever meetings industry trade show, Cal SAE is Seasonal Spectacular
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Deport
for Fiscal Year 2010/11 Operating Budget Request
Meetings Group Marketing
Affordable Meetings Nest
HSMAI s Affordable Meetings West in Long Beach provided a cost effective way to meet
more than 85 meeting planners who visited HBMVB s award-winning booth
HSMAI is the Hospitality Sales and Marketing Association International Booth
partners included Hilton Waterfront Beach Resort Sales Manager Carmela Buenrostro,
and Director of Sales Carla Dispalatro and Group Sales&Catering Manager Stacey
Hoffhch Gitten from the Shorebreak Hotel
r
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(above left) Carmela Buenrostro, Carla Dispalatro and Nicole Lltdo represented
Huntington Beach at the Affordable Meetings West in Long Beach
(below)Nicole Llido assists a meeting planner seeking information
about Huntington Beach
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Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Report
for Fiscal Year 2010/11 Operating Budget bequest
HBMVB Meetings Marketing Campaign
• With the help of a City of Huntington Beach Redevelopment Agency loan of
$50,000 (to be paid back over the next four years), HBMVB embarked
production on an extensive Meetings Marketing Campaign to promote
Huntington Beach to the business meetings market The Meetings Marketing
Campaign that includes the following elements
✓ Development and launch of a Huntington Beach Meetings &Events
Microsrte www MeetInHB com
✓ Meetings and Events Online Marketing, including a Pay-Per-Click
Campaign
✓ A Huntington Beach Meetings Lure Brochure
✓ A series of three direct a-mails to 56,300 meeting planners
throughout the USA&Canada and 87,500 plus retail travel agents
E t K yvord Meet ssz �sh f s
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Huntington Beach Offers A Corporate Business
Meeting &Pun-in-the-Sun California Retreat Location
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i co porate business meeting o ret eat Cal fo n a?
Ht ntingtoi fieacit mare tha 1 t a ft n plic to m t nd q ee t s in
enrnonment that D eeds dear tnjughts -at vlty and ini e Id-a
llkh y ,: h k M e ngs th k H rntington Beari t it for a
F r eveiks army t m al sir eU gs to out �m e s[ t gy e s is hurt C y
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Sta or the a-t California meeting facts ties a d
Fa s}T ao tat 3 m a rp0 s ea 0/(i,�Y d �3
lea round comfortable ath r&pictur squr�c :in s t qs
S f and vely dot,nto�4n R.nightiife
ve roy attractions such as Dis ey an R,K-, tt s je ry Far
Sp oai t- n ouild ig ac I ies sand ca k hu Id i s -na les is
De coos West Coa 'cu i e ai d endy si ppng
Re d o surf o o to y nt oto Beac FI ut the P to r 0 G e t
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Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
MAI" Fiscal Year 2009/10 Annual Report
for Fiscal Year 2010/11 Operating Budget Request
Orange County Tourism Council
The primary goal of the Orange County & '�
Tourism Council(OCTC)is to market and
brand Orange County( The OC ) as a
premier travel destination By packaging
collective strengths,the entire region
becomes financially stronger and more
attractive to the visitor in the process
Major OCTC initiatives this year have A r H Ex pet fence
included
• New rack cards designed (200,000 printed)to drive out-of-market visitors
from Seattle, Portland the San Francisco Bay Area, Sacramento, Bakersfield
Fresno, Phoenix and Las Vegas to the www VisrtTheOC com websrte
• Refreshed the home page of the www VisrtTheOC com websrte,which
delivers hundreds of visitors per month to the Bureau s www SurfCrtyUSA com
websrte
• "OC Forever Summer Sweepstakes Developed a customized web-driven
sweepstakes module as a hub of communication for the 2010 summer campaign
The sweepstakes module highlights key Orange County travel packages
• Produced Up and Running On the Road to Recovery, the Second Annual
Orange County Tourism Conference in conjunction held in conjunction
with National Tourism Week 285 Orange County travel industry leaders and
government officials attended this year s conference
HBMVB President Steve Bone serves as OCTC Chairman and HBMVB Vice President
Donna Mulgrew serves as Co-Chair of the OCTC Marketing Committee
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Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Deport
for Fiscal Year 2010/11 Operating Budget Request
Huntington Beach Visitor Information Centers
® Pier Plaza Visitor Information Center Kiosk This project opened in late
June 2009, serving visitors and residents year-round/seven days a week
• Visitor Kiosk Inquiries— Since July 1, 2009 thru June 30 2010
Total Walk-ups 42,234
Hotel Information 585
Restaurant Information 3,o66
• Continued Weekday Visitor Center in Bureau offices that
✓ Served 286 walk-in guests from July 1, 2009 thru June 30, 2010
✓ Answered 1,302 information phone calls
Surtboards in the Sand
The Bureau produced Surfboards in the Sand on Saturday September 19 2009 More
than 1,000 people stood with their boards together the sands of Huntington Beach to
demonstrate their support for preserving our coastal environment and to pose for a
photograph shot by professional sports photographers and published worldwide in
Transworld Surf magazine and other national publications
A www SurfboardsInTheSand com microsite as well as Facebook, and Twitter pages
supported registration and publicity for this event
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Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2009/10 Annual Report
for Fiscal Year 2o1o/ii Operating Budget Request
National Tourism Week
To help raise local awareness of the positive
impacts of tourism, Huntington Beach Tourism Wo*s
Marketing and Visitors Bureau rallied the for Hunfingtoll
Surf City hospitality community to celebrate
National Tourism Week in May With over Beach
$309 million in 2009 visitor spending
throughout the City—it is clear that tourism
works for Huntington Beach
Working with the Bureau s Advocacy
Committee, staff coordinated the following
initiatives
® "Tourism Works"Group Photo at Pier Plaza Visitor Information Kiosk
with representative hospitality, dining and retail employees affected by tourism
® Presented a Faces of
Tourism Video at
the May 3rd City
Council Meeting where k-
Mayor Cathy Green w �4
presented the Bureau
with a National r3
Tourism Week
Proclamation ir
• Placed a"Tourism
Works for
Huntington Beach"
banner highlighting
the number of
tourism-related lobs in
the City and tourism-
related tax revenues to the City above Main Street near Lake Park
• Released the annual Huntington Beach Travel Impacts
economic report produced by Dean Runyan
• Distributed hundreds of"Tourism Works for Huntington
Beach"buttons to local hotels, restaurants and stores for
employees to wear during National Tourism Week
Resolution No 2010 62
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 20og/10 Annual Report
for Fiscal Year 2oio/ii Operating Budget Request
m
HBMVB Financial Management
• To continue our goal of managing cash flow and providing financial stability in
the event of inadvertent delays in the receipt of funding from the City in future
years,the Bureau maintained a yearend BID cash reserve of approximately
$125,000
Note The boundaries of the improvement and benefit areas within the Hotel/Motel
Improvement District(which includes the City of Huntington Beach in its entirety)will
not change during the upcoming fiscal year
Resolution No 2010 62
HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT
Administered by the Huntington Beach Marketing and Visitors Bureau
HBAIVB Fiscal Year 2oo9/10 Annual Report
for Fiscal Year 2oio/ii Operating Budget Request
Proposed Operating Budget 2010/2011
Revzsed July 26, 2010
INCOME
Carryover/Reserve FYo9-10 $ 125 000 00
Projected Assessment at 2%* $ 1,095,000 00
TOTAL $ 1,220,000 00
EXPENSE
Group Sales Start-Up Costs
Group Sales/Marketing CRM Database Customer Relationship $ 12,000 00
Management and Sales Lead Database System
Facilities Upgrade (one-time)
Two Additional Work Stations for Group Sales Manager $ 12,000 00
and Sales Coordinator
New Phone System $ 15,000 00
Soundproofing, Divider Walls, Carpeting $ 20,000 00
Two Additional Computers $ 3,00000
Ergonomics and Miscellaneous New Equipment $ 5,00000
SUBTOTAL Group Sales Start-Up Costs $ 67,000 00
Personnel $ 235,000 00
Marketing $ 7o6,600 oo
Legal/Miscellaneous $ 45,400 00
Second Annual Repayment Installment on$50,000 Meetings $ 11,000 00
Campaign Loan granted July 2009
Carryover/Reserve FY11/12 $ 155,000 00
TOTAL $ 1,220,000 00
*The increase in assessment to 2%will allow expanded marketing efforts, mcludmg
group sales, and create a dedicated marketing program directed to public and private
corporations and social orgamzatzons As such, these increased assessments will
benefit all members of the assessment district
Resolution No 2010 62
Exhibit B — Hotel/Motel Business
Improvement District List
Huntington Beach Hotel I Motel Business Improvement District Membership 2010 2011
Property Address City ___.Statej Zip code
777 Motor Inn _ 162_40 Pacific Coast Highway _ Huntington Beach CA_ 92649
Beach Inn Motel _ 1811_2 Beach Blvd _ Huntington Beach CA 92648
Best Western Huntington Beach Inn_ 800 Pacific Coast Highway_ Huntington Beach CA 92648_
Best-Western-Regency Inn 19360_Beach Blvd _ Huntington Beach CA 92648
Comfort Suites _ 16301 Beach Blvd Huntington Beach CA 92647
Extended Stay America Huntington Beach 5050 Skylab West Circle_ Huntington Beach CA 92647
Hilton Waterfront-Beach Resort 21100 Pacific Coast Highway Huntington Beach CA 92648
Hotel Europa �75_61 Center Avenue#46 Huntington Beach CA_ 9264_7
Hotel Huntington Beach _ _ J7667 Center Avenue Huntington Beach CA 92647
Howard Johnson Express Inn &Suites 17251 Beach Blvd _ Huntington_Beach CA 92647
Huntington Suites 7_27 Yorktown Avenue Huntington Beach CA_92648_
Huntington Surf Inn _ _720 Pacific Coast Highway Huntington Beach CA 92648
Hyatt Regency Huntington_ Beach Resort and Spa_ 21500 Pacific Coast Highway_ Huntington Beach CA 92648 _
Ocean View Motel_ _ 1_61_96 Pacific Coast Highway _ Huntington Beach CA 92649 _
Pacific View Inn and Suites _ _ 16220 Pacific-Coast-Highway Huntington Beach CA 92649
Shorebreak Hotel Huntington Beach 2004_2 Beach Blvd Ste 201 Huntington Beach CA 926_48
Starlight Inn __ _ _ _ 1_8382 Beach Blvd _ Huntington Beach CA 92648
Surf'n Sands Motel 1102 Pacific Coast Highway Huntington Beach ICA 192648
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July 2010
Res No 2010-62
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss
CITY OF HUNTINGTON BEACH )
I, JOAN L FLYNN the duly elected qualified City Clerk of the City of
Huntington Beach and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a regular meeting thereof held on August 16, 2010 by the following vote
AYES Carchio Coerper Hardy Green Bohr Hansen
NOES None
ABSENT Dwyer
ABSTAIN None
QO&VId LIMIJivow)
Clerk and ex-office Clerk of the
City Council of the City of
Huntington Beach California