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Home My WebLink AboutCity Council - 2010-64 RESOLUTION NO 2010-64 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2010-2011 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code § 36500 et seq (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes, and The City Council has formed a business improvement area, the Huntington Beach Auto Dealers Association Improvement District (the "District"), by the passage of Ordinance 3175 on September 8, 1992 The City is proposing to levy an assessment for fiscal year 2010-2011 pursuant to the process detailed in Streets and Highways Code §36500, et seq ; and The District's Advisory Board has prepared and filed with the City Clerk a report for Fiscal Year 2009-2010, ("Annual Report") which sets forth the amount and basis of levying the assessment for Fiscal Year 2010-2011 On August 16, 2010 ,the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2010-2011 as proposed in the District's Annual Report NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows SECTION 1 The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2010-2011 and a description of the improvements and activities to be provided for Fiscal Year 2010-2011 SECTION 2 The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2010-2011 as proposed in the Annual Report The levy is to apply to small businesses classified by the City of Huntington Beach License Code as Class A Retail Sales, (Al) Auto, New, Used, Parts, including new business of that classification located within the District in the amount of One Thousand Four Hundred Forty-Four Dollars ($1,440 00) per month as set forth on Exhibit B, and incorporated herein by reference SECTION 3 The assessments collected shall be used to cover costs to operate, upgrade and maintain an electronic reader board located within the City of Huntington Beach west of the intersection of Beach Boulevard and Center Avenue and other promotional and advertising activities 09-2124 001/49061 1 Resolution No. 2010-64 SECTION 4 This resolution shall take effect on October 1, 2010 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 20th day of September , 2010 M or REVIE ND APPROVED INITIATED AND APPROVED --a—, e 'elfAdministrator Director of Econo is Development APPROVED AS TO FORM /GAwo �— City Attorney Ivj V _jU 09-2124 001/49061 2 Resolution No 2010-64 EX'vhibit A® Annual Rport Resolution1 i .4 . Chrysler• Dodge • Ford �:jonaa • J •- • T°YOa. �l #subish� Ni THE HUi'N'TINGTON BEACH AUTO DEALERS BUSINESS IMPROVEMENT DISTRICT i -- Resolution No 2010-64 INTRODUCTION The Huntington Beach Auto Dealers Association {Association} was formed on August 15, 1990 out of the desire to bring New Car Dealers on Beach Blvd. together to loin forces, develop cooperative community and marketing plans and better serve their industry and the City of Huntington Beach Subsequently, on September 8, 1992 the Huntington Beach City Council approved Ordinance No 317S establishing The Huntington 3e c`i -�i_„o Dealers Business i i prov?r;;gin` District iBID) as o method of financing and maintaining the,>Then,srcite-of-the-art " D!gPal 'leader Board Sign (Sign) This ;,ear, 2010 marks the x 20Th anniversary of the Association 1,uiy start of something big, the Association, BID and S,yn, -eoresenT a series of actions that have helped protect a -nea,vngTUl cash-flow to The ciry in terms of �,igniflcant sales tax gene,,won, and of course, represenrs the binding force among �. the oo, i 1 New Car Dealers dotting the landscape of Bea& a Blvd,Surf City,Huntington Beach,Colifoi nia These components - have worked together to insure all parties continuity of message and a unified organization to work within �Y w:"�.4^,`+"�.wilh4Sti1�.Y:>a-o��?IfitiL Su III Resolution No 2010-64 MISSION S I A I EMENT OF THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION i� 'i The Huntington Beach Auto Dealers Association is decaz:ateci ,o ` serving their New Car Dealer Members They strive to promote their collective business success, providing an effective marketing message, assisting vith common issues to provide me cr fr"1rii`y _they serve with a variety of meaningful programs The A.,sociation works to protect and expand their business segment"n order Fo be able to provide leadership and focus so that both the metrbers II they serve and our community remain healthy and prosperous '' 1 171 e .o 0 0 Resolution No. 2010-64 A NOSTALGIC PAST Mustangs, Corvettes, Chargers, Continentals, Lincoln, Malibu, Thunderbird, Hummers, Plymouth, Honda and Toyota dotted the early Beach Blvd landscape. Names like CalWorthington,Groth,Terry York,Gustafson,Bill Maxey took the Blvd. through much of its growth during the 1960's, 70's and '80's. For Example, Del.illo Chevrolet has been family owned and operated since 1960; similarly H8 Chrysler / Jeep has been family owned and operated since 196(5 They are local people serving local people from the same locations in Huntingtoo Beach for well over 40 'fears Oualcii Today 'he ;iurttin�;iton :3each Auto Dealers Association, their Beach Blvd of Cars ':r"O nh C1;C' "It '' ., 1..=?.:. �4:)�'C9'L i'r:ri _'ice,. .. CTv = "7T Sell,, 'e."'a Chopp+rim ale C t j 'r•,` C _ tac l cot Jc, ite pa-rner in the corm of Pros and tneir re,- K' Ito-e a" i'''ie forme- SCITUrn l0c7tton With the recert on In; digitc, 'Reaue,Sard Sign,the c-)mplete -e_builci -of The Toyota or Huntington; aec,ch franchise, me stgniflcant exclansiar of tt,e `loan Ree/es Honda Super Store locatioi'cma the recTrt re-build of the OC Mazda`H6 ,vlazdc,,sT,),e the Continving confidence to ih= c.utomorive industry by our memoer s has been a bright 5tar for the AssociCTioo ielt Cis the c:Xnrnu'1itl ,n spite or c ezent a3 r^{Lrn in tl'e economy 1n ':idClitl..,il, •;'J' r7;Ci t:eC,c� Ci;, ..�t?fl t�'$C,{," idCCiCi� 't �g!ir CIJ;, "ruck sales, H3 MiTsub�shi is rhe,ll.-nber decier ii' `}�e Lt;,i)�L'lfC r_.'t1c^%t^,i�t ,vas tappea by G311A to continue and expand ;he— franchise C_h-ysler and Dodge ate family owned 'businesses that are run bands-or and bottom line Our iNisscir Store is now part of a huge conglomerare - automotive group out a� Sc It '.ake City and opercues as a top sTore in their chain Toyota of Huntington Beach, part of the Wilson Automoti./e Group recently spent over $20 million to i e-state their commitment to our community We are. Eleven New Car dealei s acting cis ore —men it comes ro marketing, community and investment Resolution No. 2010-64 q010Z1rk0iR0F00 P vej-Lt READER BOARD SIGN The center, heart and soul of The Huntington Beach Auto Dealers Association and their Beach Blvd of Cars Store, (through their management of The Huntington Beach Auto Dealers Business Improvement District)is their Digital Reader Board Sign. The one single business decision made by the "Association" that has had and will continue to have the largest and most positive impact on their ability to accomplish their Mission Statement is.The Reader Board Sign and its power to touch several hundred thousand people per day along the infamous 405, San Diego Freeway in both directions Protecting that asset,maintaining it at the highest standards,allowing the Sign to grow and mature in these challenging times is crucial to the continued cash-flow to the city. The resulting sales tax and the on-going business of the Dealer Members is a direct result of their Reader Board effort. " 3; R The Sign currently operates between the hours of 5 a in and Midnight diary, is govern-ad, by CUllians stric, policies anci oriy operates `oday Kjs Dr c, —E'y ionC,J', prorYacteN bu-eaueafic C>T:cess thaT the Oty i r j If� and the,association engaged in over the past three /ears - concluding 1 favorably This year The Sign had been out o;compitance with changed `2 policies at CalTrans for several years, issues originally unknown to the Dealers resulting from CalTrans radically changing permit conditions 4',I When the Dealers mere finally able to ideMhty chose issues-they were able to comply,,.th them early in 201 D These `Signs" are also the bread :and but er of all t;,e Auto Malls that S dot Southern California They sit a'The cerntt of Economic Development programs for hundreds of Dealers clod doze.is of cornmurnties throuahout r the Region Reader Board Signs continue ro e,,olve n size, shape and t z: technology For example, the following rendering represents the state of the art Digital Reader Board Sign design that would protect our i mutual asset over the next ten years and is only offered as a concept As Managers of a huge responsibility to our members and the community we are continually evaluating all aspects of our mutual business goals r } from technology, innovation, marketing and advertising perspectives i fl , iEp' i y uy This is one such effort �9tmeat8dia.Terta mrmar.s— - F�F��F� I e — s �� ,cam-"'�' ,,,•,; � ._�F � �,,; � _ - - .�.. , .�i Continuing =the} story of'Galtrans the,Reader Board S{gn anc{ ever changing regulgt+ons, the!Associa#ion,agreed'�to>open ,a E r x tAi M 16 � "ret'ail presence m +and _about the,, Eadat+on of their S+gn :At a - stgraifi�antxpen�e (detc�is+n financ+al report),the Assoc{ateon77 x r,SE Si ��E 6 a4e; 4�� ji t fs" G ri0\Yt employs tl O flllf t{nle�rep 2SGrttatiu(s\v{th F3a f rosl�yY✓Or+kers COnIp, ih,IJYgnce cons�dersattons, sifie, ;siyrage, ,.equrpnzent, etc d f z � ) l�al?OC, Cent'rand,Of tCe O eCCttOfl re,prbsepfs, (t Ostr 40% of tfle r foto' BI X ,nnuul Budget r st J The;Asscc+anon n2gcTia+ecl ,w th Befla Terra tali awriersh{p the u e of them then` 4acan# Cancierget:D k locafied at their Amph+theater:;by thy:Century Thecit`res The Blvd aV-'Cars Store,;pl`ays,a,dual role, rs;nF#act th'e host for the ARalla#tercf nc�ta scores of'ctaily cusIon�er:vis+tors,Iookmgf ery or evth+ng'from the n earest bathroom to spectfc } r +nd+vrdual tenant share locations`The care role,of Blvd of§Cars Staree& lnformatton Center is to iprooagate `interest +n transportation proelucts offered ley the`.Member w Dealers Th`e latter +nclucl"es efectron+c nook up t-- each dbai2r member through the it interne# q j web„sites to deal+rig with'any wGlk up elien# issue Literature for each, s i { f W s- r " Dealer rs on dtspiay, telepnoriA hnes,ex{st for irtstantt access to +ndiuidual dealers for a, ny ." _ f client questions;or'needs..- 54uttle Serv+ce §is l i L TdERRa provided by each cleaie yto and from Cl Terra Arrangerrientsycan be�made'to test drive vehtcles'�Certcitn Memhei 7. dealers_ prov+de f� ' rental car service, etc 3 The Blvd of Corms 'ter- e ho r =� Wednesday th{�roug4i Sund�s>y: Noonto 8pri� Phone` (}71 #)622 5277 . Ema+l . Blvclof'Cau,s'.Sto`re (t a,ol corn, Resolution No. 2010-64 CU RRENT DEALER MEMBERS The Huntington Beach Auto Dealers Association acting as Managers of The Huntington Beach Auto Dealers Business Improvement District include: HB Dodge HB Mazda HB Ford 714-847-5515 714-848-7739 714-842-6611 www.hbdodge.com www.oa-nazda.com www.huntingtonbeachford.com HB Chrysler Jeep Surf City Nissan of HB McKenna VW HB 714-841-3999 714-500-6000 866-925-0602 www.hbchrysterieep.com www.surfcitynissan.com www.mckennavolkswagen.com HB Mitsubishi DeLillo Chevrolet Toyota of HB 888-780-9895 714-847-6087 714-847-8555 www.hbmitsu.com www.delillo.com www.toyotaofhb_com Kia of HB Norm Reeves Honda Superstore TBD 714-842-5431 www.normreeveshuntingtonbeach.com The certified Executive Committee of the Board of Directors of the Association also sit as the BU Board Members and they are Bob Miller,(Toyota of Huntington Beach)acts as President Paul Conant,(Norm Reeves Honda Super Store) acts as Vice President Bill Demarest,(DeLillo Chevrolet)act as CFO The Huntington Beach Auto Dealers Business t^IrJ Wednesday of each quarter at Toyota of Huntington eac>> ; 3831 B_a.-n r?iv3 , Huntington Beach, CA in the upstairs Confarell RoL,,; ar 5 an, The for the balance of 2010 and for the 2010 -201 1 fiscal Pei iod are- September 15 2010 1un2 1 5, 2010 -ce-nbe,2_2, , Sectenber 2, 201 1 Nlafch 16,21011 December 21,2011 Meow, Resolution No. 2010-64 BID FINANCIALS 2010-2011 BID BUDGET HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT BUDGET OCTOBER 1 , 2010 TO SEPTEMBER 30, 2011 Previous Year Carryover $ 21,000 00 Business Improvement Assessment 172,800.00 Total Revenue 193,800 00 EXpL�,- City Charges 23,300 00 Promotional 59,400 00 Reader Board Sign Maintenance 41,20000 Car Store 69,900 00 Total Expenses 193,800 00 Monthly Assessment pe+ Dealer $ 1,440.00 . :.. _.. a � fr - 4 y t r .ems u 51 r � k _.• __-:,.'�. --'---� ,� -�- � .,�=r - w. �s��_ ;:` 4�5 ,urn,souttt onto-b�actl bled_ "tVti sar to Toy b r 4N,` A Q _ 200 9 2,'QI' 3�'�"►�.�`>:�z^�. ski' �-ct'�- v i8F CABS ST'GR' �i• �m GJ]55.5 n P lt.3G�G B'iLL� OF , 1 4r '� t- �G� � - -..� r = EFyi•C 7� -�' E�,a. l �� Hip €Carstoe aao!�a"m (7_,[4J6 y J7' i,t�u.bishli Nissan_'' a1� t rvieiin iEa`z i-n r"eeyWesTCr a(? com Resolution No. 2010-64 Exhibit B Resolution No. 2010-64 Exhibit B HUNTINGTON BEACH AUTO DEALERS BID Each of the following business will be assessed $1,440 per month: H.B. CHRYSLER-JEEP H.B. FORD RICK EVANS/ROSS HELMAN OSCAR BAKHTIARI/OMAR 16701 BEACH BLVD. 18255 BEACH BLVD. H.B. MAZDA SURF CITY NISSAN JOHN PATTERSON/ERIC CASILLAS-GSM LARRY SMITH/FRED ANGIULI 16800 BEACH BLVD. 17331 BEACH BLVD. TOYOTA OF HB H.B. MITSUBISHI BOB MILLER/DENNIS PRADO ABBAS AHMADI/CHUCK BIEN 18881 BEACH BLVD. 16751 BEACH BLVD. DELILLO CHEVROLET MC KENNA MOTORS DAVE DELILLO/BILL DEMAREST MARIN DELGADO/DANNY MC KENNA 18211 BEACH BLVD. 18711 BEACH BLVD. NORM REEVES HONDA HUNTINGTON BEACH DODGE PAUL CONANT/JASON CURNYN CLAY JAMES/LARRY SMITH 19131 BEACH BLVD. 16555 BEACH BLVD KIA HUNTINGTON BEACH KEN PHILLIPS 18835 Beach Blvd Res. No. 2010-64 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven, that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on September 20, 2010 by the following vote AYES: Carchio, Green, Bohr, Dwyer, Hansen NOES: None ABSENT: Coerper, Hardy ABSTAIN: None i Clerk and ex-office Clerk of the City Council of the City of Huntington Beach, California