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City Council - 2010-65
RESOLUTION NO 2010-65 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2010-2011 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes, and The City Council formed a business improvement area, the Huntington Beach Hotel / Motel Business Improvement District (the "District"), by the passage of Ordinance 3569 on August 19, 2002 The City is proposing to levy an assessment for fiscal year 2010-2011 pursuant to the process detailed in Streets and Highways Code §365 00, et seq, and The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2009-2010 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2010-2011" (collectively, "Annual Report"), and As part of the 2010-2011 annual assessment, the Hotel/Motel BID Advisory Group unanimously agreed to recommend to City Council a change in the annual assessment formula increasing the assessment from 1% to 2% This increase will allow expanded marketing efforts including group sales and create a dedicated marketing program directed to public and private corporations and social organizations As such these increased assessments will benefit all members of the assessment district, and On August 16, 2010 , the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2010-2011 as proposed by the District's Annual Report NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows SECITION 1 The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2010-2011 and a description of the improvements and activities to be provided for Fiscal Year 2010-2011 SECTION 2 The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2010-2011 as proposed by the Annual Report The amount of the assessment shall be 2% on overnight room stays and is to apply to all hotels and motel businesses in Huntington Beach as shown in Exhibit B 09-2231 001/49397 1 Resolution No. 2010-65 SECTION 3 The assessments collected will be used to fund activities to increase overnight business stays and tourist visits to District businesses SECTION 4 This resolution shall take effect on October 1, 2010 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 20th day of September , 2010 12� 6�� M or REVIEW APPROVED INITIATED AND APPROVED ly dmmistrator Director IST Economic Development APPROVED AS TO FORM City Attorney (�)V- L`C& 09-2231 001/49397 2 Resolution No 2010-65 Exhibit A — Annual Repo Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 20®9/i® Annual Report for Fiscal Year 2010/11 Operating Budget Request The Huntington Beach Marketing and Visitors Bureau continued to upgrade its scope of activities and effectiveness as a destination marketing agency during 2009/10 fiscal year.As the official advisory board for the Huntington Beach Hotel/Motel Business Improvement District,which received an assessment of one percent on all hotel/motel room purchases within the city that were less than 3o days in duration,the following programs would not have been possible without B.I.D.funding: Advertising • Produced full-page cooperative ad for California Visitors Guide with partners Hilton Waterfront Beach Resort,Hyatt Regency Huntington Beach Resort&Spa, and the Shorebreak Hotel.The California Visitors Guide is the official publication of _ the California Travel and Tourism - Commission(CTTC)with 500,000 copies distributed annually,and more than 1oo,000 users downloading the digital version from www.visitcalifomia.com. Leveraged co-op dollars from the Hilton w Waterfront Beach Resort and the Hyatt Huntington Beach '® Regency Huntington Beach to create a full- page advertorial in the California Tourism "High Fives"Fall/Winter Consumer Co-op Marketing insert reaching a total print circulation of i,iso,000.The multi-page supplement ran in the October 2009 issues a of Travel+Leisure(150,000 copies), Budget Travel(350,000)and Food& Wine(350,000). In addition,the insert uy appeared in the October 10, 2009 edition of �• the Vancouver Sure(215,000) and was direct-mailed to 50,000 American u CIA Express cardholders. Resolution No.2010-65 _ HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 200g/iO Annual Report for Fiscal Year 2®g®/ri1 Operating Budget Request Advertising i ® Shorebreak Hotel joined the Hilton a'r Waterfront Beach Resort,the Hyatt Regency - 10 Huntington Beach and the HBMVB for Huntington Beach another full-page advertorial in the California z ry Tourism"High Fives"Spring/Summer Consumer Co-op Marketing Campaign` reaching a total print circulation of 700,000. ,� The multi-page supplement ran in the April - 2010 issues of Travel+Leisure (205,000copies),Budget Travel(27o,000) _ and the May issue of Outside magazine = (225,000). .r Collaborated for a second year with the Hilton Waterfront Beach Resort, the Hyatt Regency Huntington Beach and the Shorebreak Hotel to produce a two- page inside cover spread for the 2010/2o11 edition of America Fours to Discover,the Official US Destination Guide for the travel trade in Canada by the US Travel Association's Discover America Canada Committee. r _ 4. D,e Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®g/iO Annual Report for pascal Year 2010/11 Operating Budget Request Advertising ® Collaborated with the Hilton Waterfront Beach w Resort,the Hyatt Regency Huntington Beach and the R Shorebreak Hotel to extend our international ad in the So,000 reprints of the Official California Tourism Guides in Australia,Germany,Mexico, France,India/UK,China Resolution No 2010-65 HUN INGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/i® .Annual Report for Fiscal Year 2010/11 Operating Budget Request Publications & Collateral ® The Bureau revised its Official Huntington Beach Visitors Guides distribution strategy in fiscal year 2009/2010,with approximately one-half of the ioo,000 guides printed being used as"lure"pieces out-of-market domestically and in Europe through our representation with Black Diamond(UK agency)and MSi(German agency), and in Australia thorough our new agency,Gate 7—the official in-market agencies for California Travel and Tourism Commission.The remaining guides are distributed in-market in Huntington Beach lodging properties and at the Official Visitor Information Kiosk operated by the HBMVB at the Huntington Beach Pier. -t' HBMVB returned to its previous publisher,Striker Media,to publish this 76-page guide 200�'s' o'�`-''� incorporated a fresh"Surf City" Su'SG;ir,JS4 c�rtE feel with articles dedicated to Beaches and.Beach Activities,as well as Surfing(with sections dedicated to the"Steps to Surfing"and"Surf Speak iol,"as well as the US Open and the International Surfing Museum), not to mention Huntington Beach's own US Open of Surfing 2010 Women's Champion, Courtney Conlogue The Bureau is especially proud of the four- page Ecotourism section with gorgeous new photography and sections dedicated to the Bolsa Chica Ecological Reserve, Birding,the Wetlands Conservancy and Shipley Nature 4 Center. O © L Q Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2oio/ii Operating Budget Request Publications & Collateral • Published 200,000 Official Huntington Beach Visitor Maps in mid- summer 20og and early this summer primarily for distribution in-market in Huntington Beach lodging properties and throughout other Huntington Beach distribution points,including the Visitor Information Kiosk at the Pier.The Visitor Maps also enjoy limited out-of-market distribution domestically and internationally,and have been hailed by local concierge and customer service personnel as excellent tools to assist visitors and residents. HUNTII�ICG"qrQN t '" 1-1UNTINGTON " BEACx: t CAL:�F�#�?NIeA CALWORNIA Surf�Eit JSi�F.com OFFICIAL VISITORS MAP OFFICIAL VISITORS 1AAP M, x _ • The HBMVB and Huntington Restaurant Association will reprint 40,0oo Dining Guides this summer with local distribution through hotels and motels,John Wayne Airport,and the new Huntington Beach Visitor Center kiosk at the pier. Additional copies are supplied to meeting and conference groups as requested and are used to solicit new international travel business for Huntington Beach. • The HBMVB undertook a four-day photo shoot during the US Open of Surfing to obtain more"Surf City"images for use in the print,online and sales collateral projects used to brand and sell Huntington Beach as an overnight destination. o •- f` H 7 ..I -<•1 '.t�-'q�� is i�r ��' E E i �� . ' i�=i�p 1A t I �If fU 1 all" t !cif • 1' 1, 1 i oil-If . yIJJ fl\( HE'Al t i 77, kk Y sac r�t t��n Sty £�r 3e= i a s St Ong Day Tnps }SRG� t Ine S'�E7 C� R66R. l .�. .max q tr ip VY $ tli 3' 1 s ti jjg ,. -vwE'a 4 e } ,._ $ _ E 'a a a IN d`� `�:jja��wj� 5[{q—'g,„�.._._,7{k^ f {.,� ...0 .�r a T t y ` u Lf �CG'P Hb7@EaCifO �U[SiCOCS CCU G' > w YEtss ss�3�tss�iant } 1C 1 l' s cotie Oi _ sir a i t a pre[eitpousnes <� e�srt r c a t It 6P a+�k '� true'trends�tt�' !"Ear'�ttt�- s, r+ct�tY�P-;iar�E�t'F�S�a � FA�i¢t�: Rf SP,�Jt�S��d?t!t}FC£I,F£ECSkfit ikSJ II j U'll - 'Padifht ��a° Air r Night up a9j � satid,b?ltueen>, uy ,tP E 7 Page;6 S At cto m�a Resolution No 2010-65 HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o9/io Annual Report for Fiscal Year 2010/11 Operating Budget Request www.SurfCityUSA.com Website Statistics July 1, 2009 to June 30, 2010 Overview (from Google Analytics) Total Unique Visitors 318,396 Time on Site 00:02:48 Visits 386,270 Bounce hate 44.77% Total Pageviews 1,443,992 New Visits 80.56% Average Pageviews 3.74 Top Search Engines All Traffic Sources Source Visits %of Search N Search Engines 1. Google 211,483 82.69% 255,744 00(66 21°!fl) 2. Bing 19,072 7.46% 0 Referring n Sites 17o�) 3.Yahoo 13,733 5.37% B Direct Traffic 4.AOL 6,446 2.52% do 46.67100(1208%) 5. Search 3,365 1.32% T-,other 1(>0,00%) All traffic sources sent 356,270 visits via 2,213 sources and mediums IBM M- Visits Pages/Visit Avg Time on Site %New visits Bounce Rate 386,270 3.74 00:02,48 80.720/6 44.77°/a %of Site Total Site Arg Site Avg Site Avg Size Avg 100 00% 3 74 1,0 00 e) M02 48(0 00%) 80 56%,C^ -= 44 77%;C Source/Medium M Visits - Visits 19 google/organic 205,962 53 32% 7.$8% ifs(direct)I(none) 46,671 1208% -- 12 08% ®ci huntington-beach ca us I referral 29,680 7 68% 11 24% bang I organic 19,072 4.94% N yahoo I organic 13,733 3 56% U runsurfaty corn I referral 6.590 1-71% aol I organic 6,446 1 67% 53 32 google I cpe 5,521 1 43% surfcity-hb org/referral 4 642 1 20% huntingtonbeachca gov I referral 4,551 1 18% - - 1-10of2,213 I ' s . + s M ®- Resolution No.2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20O9/io Annual Report for Fiscal Year 2oi®/iLl Operating Budget Request THE WEE MARKETING ASSOCIATION PRESENTS 2009 WEEAWARD to HUNTINGTON PEACH MARKETING AND VISITORS BUREAU The 2009 WebAwards named the Best Websites in 96 industry categories.Nominations for best web site came from interactive agencies and web site marketing departments in more than 47 countries from around the world. Huntington Beach Marketing and Visitors Bureau was entered in the Leisure Category and we won"For Outstanding Achievement in Web Development"(above the"Standard of Excellence"that so many win).Other winners in our category were Walt Disney Parks &Resorts and Crystal Cruises 1W Web Marketing Association's WebAward F _ I 0 SHaeE d 0Y It_3- The awards themselves agow us We opponanfty THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT toshowourprospect" THIS 2005 WEBAWARD clients the gdaMy of icha work we For Outstanding Achievement in Web Development Me -afrcheetuWm, Hubbard One -Jl�Modfaarard"- WINNER NAME w,hfei6ngst Huntington Beach Marketing andVhsdors s" E,trlvsmy[�aMrut>=oY.�; Bureau `-'— WINNING ENTRY Huntington Beach AWARD WBbAVrdrd Outstanding Websde Sponsors rc *6urstMedia TEAM ABOUT THE FIRM Since 1997 the Web Marketing Association's annual WebAward Competition has been selling the standard of excellence forWebste development independent expett3udges from aroundthe wend review sties in 95 Industries The best are recogni ad with a'NebAwardwhich helps interactive professlonals promote themselves thelrcompanles and their best work to the outside world The WebAward Competition rs the premier award recognition program for Web developers and marketers ,d q wondwida � i Resolution No.2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oolgi/to Annual Report for Fiscal Year 2mo/li Operating Budget Request Social Media Huntington Beach Marketing and Visitors Bureau announced itself in the social media space through the execution of the following initiatives: Facebook The Bureau maintains its own ,, Boom Facebook pages at: � ^ ,• Huntington BeachWil • www.facebookcom/surf ci sa(general visitor - - -- -- --------- - -- — information) a«� ,-�%-- - - - s_EM - ® www.facebook.comJhun ""`a'd ^a^=is a°nnny+^naad+nvaan tingtonbeachmeetings.c Adaryva a°' " ymmatmnplan-Wtv,I and Mu uUApy7 Chetk DU[nN sheduk here for KR,SYdte.,Mz and AluSk ,is�•a«xvb h»'9 he Were hrWtStiaezar mnceni om(information for meeting planners) - t.raymY 3a4a•ca � s$a-yazvt•1�x»mt tsc r r:�-x • www.facebook.com/surf ewer,aa.l arr aeai ra.b ww.ta�n.er�,.a«mvutiw boardsinthesand (updates of interest to a°su.c�Aa __,�.uoaweae�rnvxaaq d+�t&+eadmaa F Yr am 3Ln,3n,ux r++C the surf community) Additionally, HBMVB regularly vA nanURgam aeah NvB '4,Ym S.eet Sne Z3 nnuomnarm,G,9Md mmmama drain wrtsrhaa lwrmauroetMsurtrar,ax posts Surf City updates to _--_ Facebook pages for ® Huntington Beach - (37,554 Fans) R-,., , 3 Huntington eeadr MYR Twee dtre world dump and c.°+en as orn of ® Anaheim/OC Visitors $" Wa m°n hdhKatla Buyers or emeaM renowned musnan Tam Lunen k satin per'aim tds sadNl moat(a We aeendeas of We7htd Annual CyS,RiN=I$F°andotmn Rp hMe 40wegala ahidtwilf Bureau (3,378 Fans; m1w ft ma 1-Po flm a ars for r,�a,dm 9s.Tha galas t, www.facebook.com/Ana r ramfareaaaartamatWe3a�aalRe3acearC^m sana:ay�vr a�»ara37pm heimOC ,>Oh en4sUka bs Y s1Aa�ayRaz taSpa Mn tijv aeace G 6^(L9Flr.'J Stt AI ?tYLx £`y.1a.c• }Y`.1vC RSYPatlas,•Kt ® Visit California (www.facebook.com/VisitCA) m OCeanfront(www.facebook.com/TheOCeanfrontCA) • Orange County Tourism Council HB Downtown • Several Huntington Beach hotel and restaurant facebook pages Twitter:The Bureau launched new Twitter page for Surf Boards in the Sand event,and now uses the Twitter account to broadcast updates from our Facebook pages: www.twitter com/surfboardsNsand Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o9/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media SCVNGR Huntington Beach Marketing and Visitors Bureau launched SCVNGR—HB's first custom mobile application—in July 2010.Visitors to Surf City USA are now able explore all the highlights of Huntington Beach by playing a SCVNGR on their Android and iPhone smartphones.HBMVB is one of the nation's first destination marketing organizations("DMO")to use this cutting-edge technology. Uoaarbad the SGVNGR app to your rPhone arAndrwd and iet ale farbegm. WhetheryaPre aysaor era ki gdurie resident,SCVNGR is anewwayto ayperrerKe Sat Gas USA® i Our Bost offturidngton Beach Trak and Surfin'Surf City USA Trekaaow youtodochaffenges aroundHB,eamparas andean$iecoveted SurMity USA Badge Whats a Trek? Treks are a saxes of chaaetrgesaiatcanbe accomplished in any Order aria overamrpenodornme mplacassroaid HB We've.aea[ed two Treks a6ow you mexperienceHUMMonBariomanexdt 1rrerachvewayOnce you canpiete enough challenges you wg unbck a spade[SurfGty USA Badge We wg be adding new challenges and possibly wouTndis asbmegoes on,so USA you'Y I ahv nr ayshave soeaang new to kiokforward to when you're in Sad Cry " How Do I Play? Dowaoad the iPhone orAndrad app Do challenges around HS Faro paatsand uraockaie Sind Gty USA Badge[ _> For more information,read our WC—.re'X, ShMve questions or have ideas For new chaaengW Email aYo:&Aecitwsn chi. a you are akical business that wantsto get urvobedin SCVNGR comet(Nicole Ledo at{)t ay W9.3a92 Visitor Services Manager Nicole Uido constructed two HB"Treks"on SCVNGR that highlight 27 top locations throughout the city and highlight quick,fun challenges to accomplish at each venue. Players earn points for completing challenges throughout the city and can choose to share their activity with their friends via Facebook and Twitter and,of course,to other players on SCVNGR.The best photos will be displayed on the www.SurfCltyUSA.com website and Surf City USA Facebook pages. o.�: 0 Resolution No 2010-65 _ HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/go Annual Report for Fiscal Year 2010/11 Operating]Budget Request Social Media HBWB YouTube Channel Huntington Beach Marketing and Visitors Bureau launched the HBSurfCatyUSA YouTube Channel in July 2009.in the past year there have been e 19 Videos Uploaded i 7,804 Video Views • 1,602 Channel Views The most popular videos are i. Pro Surfer Kelly Slater shoots the Huntington Beach Piers 43.0% 2. Nia Peeples on Surfing and Huntington Beach 17.4% 3. Corky Carroll HB Version 14.0% 4. Peter Greenberg with Courtney Conlogue in Huntington Beach 4.9% 5. Courtney Conlogue at the 20o9 Hurley®US Open Pro Surfing 4.9% —Y-��Sfvwtiousnu RII5w2v�o 1 Moerwe�.n 1.eaea ��S a 'pe1L`l tiTHt?4t1,RD Mtil i"AfRFnEy fnMnpM 6i HN,41Yf/;�Y .CU" ;CY � � - rr rhr f...n e cascr 1-..rNsa�a-+4n•.aairvc� iT—' •W2^BM1M {'v xes.ru:+rV+� N—nf Actvity '•- :1 = Age >=ew,xneu•ati�m nc tg.,.. .�,. _asire_ P{oflie a,i ii urvra,r�s.lrerrt.dewwla.R.e...,o,--___ _____ cwrerl wrwa. 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Marketing&Visitors Bureau. With these Oceanfront alliance partners,the HBMVB participates in the following Social Media initiatives on behalf of Huntington Beach: Oceanfront TV:An online ten-episode y _ season on the OCeanfront YouTube channel. Two episodes,which the HBMVB helped to produce,have featured the Hilton Waterfront T Resort and the Hyatt Regency Resort and m y Spa,and OCeanfront TV also links to two of the Bureau's Huntington Beach videos. Oceanfront Facelbook/Twitter r �•av+la+M1insi.+rb n A�" "" ' a•�° Oceanfront Sweepstakes and Getaway- w a��-- 2-Give:The"Getaway 2 Give"promotion is a—, designed to raise OCeanfront brand awareness to a new channel of potential guests,enhancing the brand's reputation by aligning with charitable organizations and increase occupancy during off-peak periods. ®.a- Resolution No 2010-65 a HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT ! Administered by the Huntington Beach Marketing and Visitors Bureau HBM`TB Fiscal Year 2oo9/lo Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media Oceanfront Live Social Media Event rout The OCeanfront Shake Off on April 15-16,2oio brought seven top Southern California"foodie bloggers"to six luxurious beachfront lounges in one action-packed day on a quest to discover The OCeanfront's signature cocktail. Hilton Waterfront Beach Resort and Hyatt Regency Huntington Beach Resort and Spa hosted the bloggers. This twist on a traditional media familiarization tour(a.k.a "FAM Tour")has generated more than i,000,000 traditional and social media impressions to date. 10Twitter NewsBlte:gMeanfron=launches cocktail battle between 6 top resorts, 7 Facebookers can sip,vote their fays&win drinks for 4!htto How! /1 uTum (left)HBMVB's Donna MuIgrew joins foodie bloggers on the Shake Off tour. (right)Bloggers at Hilton Waterfront Beach Resort's Shades Restaurant&Bar try the Waterfront's Spicy Mary Shake Off cocktail submission by Jessie Riley. e M '.o- Resolution No.2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Familiarization Tours Huntington Beach Marketing and Visitors Bureau uses a variety of tools and tactics to communicate with the media and travel industry.Establishing and maintaining relationships through email,phone and personal interaction is a core component of successful client relations.Throughout the year,travel industry professionals and media with secured assignments are invited to experience the destination firsthand on Familiarization tours(aka"FAMs")coordinated by the Bureau with the support of local partners.Our marketing team designs customized FAM itineraries matching the individual interests and needs of each FAM guest. HBMVB hosted 29 Media and Travel Trade FAMs since July 1,2009 with more than 141 guests,including 58 journalists from domestic and international print and online publications.Additionally,HBMVB supported several press familiarization tours for local hotels r� izui4w 1 ,} iu,� Resolution No 2010-65 t HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau 14BAWB Fiscal Year 20®g/lO Annual Report for Fiscal Year 2oio/ii Operating Budget Request f Public Relations s HBMVB Communications Manager Madison Fisher and Vice President Donna Mulgrew participated in the February 2010 California Travel&Tourism (CTTC)New York Media Reception.Despite leaving sunny California for a one of the worst snowstorms New York has seen,delegates representing 49 companies gathered at the Metropolitan Events Pavilion to welcome New York media to the Land of Plenty.The cocktail reception format was a hit in New York, providing ample face time between the IL35 media attendees(a CTTC record!) and the delegates.The reception received an incredible mix of high-level media, including the"Today"show,Travel+Leisure,Conde Nast,Passport,NYDaily News,Fodor's Travel,Sherman's Travel and the"Rachael Ray"show. (above)HBMVB's Madison Fisher and Donna Mulgrew talk with a New York = journalist about Surf City USA. (left)Madison Fisher is ready to greet the ' 135Journalists who attended CTTCs New York Media Reception. Met with 32 domestic and international journalists at the Media Marketplace and the HBMVB booth at International Pow Wow in Orlando, Florida. U.S.Travel Association's International Pow Wow is the American travel industry's premier international marketplace and the largest generator of Visit USA travel Resolution No 2010-65 4 f HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMiVB Fiscal Year 20o9/lo Annual Report for Fiscal Year 2oio fti Operating Budget Request Public Relations Selected Press Clips Thanks in part to meeting with the editor of Fido Friendly magazine twice in the past three years,Huntington Beach was named one of the Top ao Fido- Friendly Beaches in the USA in June 2010. # It - 4 - {yy80W110 4 1 1EN x E - 56ach blanket ,�- _ ngo wrih Bowser Ow VOAnnual YOUR to conecner ON .+ trr 66 -SLEEPING` gdoPbbrtToUu the ' ern Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau t t HBMVB Fiscal Year 20o9/io Annual Report for Fiscal Year 2010/11Operating Budget Request Public Relations Selected Press Clips ,1. 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Surfing da*r�.,a.,...,.n�aaavra, w,.o-mxa.,.....,..,b•a.., - yw, wa.itan7ao+sYzcGYaalf E atFtM.+e.e.M1sam4�'d+7 2 ` 3+.lar'•+4ev osvi4,mrcts'm'srM,}p ,y¢ac tadlmwr.,C,� iaaongt�3ca3�v��lwart �"" i��v ESL�lESK LEICh l(r.�T _"'t .11 ,,� ' Two-page article in the July 201.0 issue of Sunset magazine. _ gP� Circulation/Audience: 1,224,453; BE $191,275 AVE(ad value Ibwn4dM„xMMN0atl4 WbN+SP'#mrA,uww.asWia equivalency) ' 1n..aesa.amiay-awa +ga.stf,zuF-r.¢vm.Jxu�,.i l.m,�kakavwnRM�"�t,awar nova+attL+tYR)aa�4bR n.aar tFnma'+unvWK.-,_Fmlwz� ta'idafdatFR9+dG^'•s yMnam+}wlajWxaw - tSeraSx[,ray�w,Ew{aw,y.., AfmGylay.vdlarWab-c, n,me Laem,twd(grn' cmM+Wa..NweMMt+�m' v� ...�.+aew.c+,ysma la,ErSnLnwvyY,adaaae a_.aay.=..s,w.msr�. s,+«lara�.wan„wwmx, a,e+r.�w�:,daraa�awex— arokra..ewtaaa„sma.,.e,w,. r,.weaaz,�wsa«urnana<a. aabearea•'Fwe+m.L,wan ><,*aasanmwdyctkr,,.m. oa-.�d:rr�e utYa+y mpsro-xaar„•d..x,~.,w adw�waa,:...,,n)c rtrro ,.,:,aa:,sw�ae«mat,rna _i� �,4w-�va�r.#ea?4T'='a= arwFMryGwm,vdaM�am .x*.wwa,:r.wa,+t-,ra.J+l k,•a.tmw�.,w.,..,4..,�a eases (I Resolution No.2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2olo/ii Operating Budget Request Public Relations Selected Press Clips N BMWISDAMW 3 PAGES OFHo11DAYS umtrav( HENS yes C been cf9Ram"(a enamm, 10f YeaR. 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UK TTG,May 21, 2010: 21,818 circulation; $47,093.81 AVE(ad value equivalency); resulted from April 2010 California Calling Travel Trade FAM ®- 1 " Resolution No.2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oog/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations Selected Press Clips 3 F f gyFT �'Yi,_rr�wrfs_wax.t�deJ.+rYwratM.wart.)w.•.aY4nw1�____- HUNTINGTtINBEACH CALIF. 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Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®9/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations Peter Greenberg Radio Broadcast The Huntington Beach Marketing and Visitors Bureau hosted Peter Greenberg,one of America's most acclaimed travel journalists,as he taped his national radio show,Peter Greenberg Worldwide Radio,at the Hilton Waterfront Beach Resort on November 2, 2009.Peter Greenberg Worldwide Radio show is taped for broadcast live from different remote locations around the world each week and is heard on more than 15o radio stations,Sirius/XM radio and Armed Forces Radio with an audience of more than 1 million listeners weekly. Greenberg is America's most recognized and respected front-line travel news journalist. An Emmy Award-winning investigative reporter and producer,he was named one of the most influential people in the travel by Travel Weekly,along with Al Gore, Bill Marriott and Richard Branson.He is Travel Editor for CBS News,and appears regularly on"The Early Show"and across many CBS broadcast platforms. Greenberg interviewed four HB locals,including US Open of Surfing 2009 Women's Champ Courtney Conlogue, HB Mayor Keith Bohr,pop culture journalist and radio host Chris Epting and music legend Dean Torrence of Jan and Dean All four interviews were videotaped and added to the Bureau's YouTube Channel at www.youtube.com JHBSurMi:VUSA. Ti/t!1 t (left)Hilton Waterfront Beach Resort General Manager J.D Shafer,HB Mayor Keith Bohr,HBMVB President Steve Bone with Peter Greenberg. (right)Dean Torrence being interviewed by Peter Greenberg. °.�- i 0 Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oog/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing • Continued International Travel Trade and Public Relations Representation Agency Agreements in the UK and Germany and • Secured new representation in Australia/New Zealand on behalf of Huntington Beach tourism. • Attended the US Travel Association's International Pow Wow in Orlando. In just three days of intensive pre-scheduled business appointments,more than 1,000 U.S travel organizations from every region of the USA(representing all industry category components),and close to 1,500 international and domestic buyers from more than 70 countries,conduct business negotiations that result in the generation of over$3.5 billion in future Visit USA travel.HBMVB conducted 35 business appointments with more than 50 travel wholesaler and receptive tour operator contacts,and we met with 32 domestic and international journalists C..'.)RLANDOINTERNAflCNAL ss' WOW MAY 1519 2010 U.S TRAVEL A S 1 6 C 7 A 1 1 0 N (right, I-r)Huntington Beach Pow Wow 2010 Team:Hyatt Regency Huntington Beach Resort and Spa Senior Sales Manager Roger Dryden,Hilton Waterfront Beach Resort Director of Leisure and Business Travel Sales Megan Martin,HBMVB Communications Manager Madison Fisher and HBMVB VP Donna Mulgrew. + °'.g 2. - Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o9/io Annual Deport for Fiscal Year 2010/11 operating Budget Request Travel Trade and Leisure Marketing • Attended Los Angeles Times consumer trade show in February 2010,where 978 visitors to our booth filled out contest entry forms and we collected 824 e- mail addresses to add to our e-mail database. say` !F (above left,I-r)Hilton Waterfront Beach Resort Director of Leisure and Business Travel Sales Megan Martin and HBAM Communications Manager Madison Fisher. (above right)Hotel Huntington Beach Sales Manager Philip Legus assists a visitor to the Huntington Beach booth. 1i I • HBMVB Vice President Donna Mulgrew attended the Go West Summit in Sacramento.Go West Summit is a marketplace that brings together unique suppliers from the Western U.S.with international tour operators looking to expand their tours in the American West region.Donna had 8o appointments with international buyers and receptive operators,all with interest in bringing overnight business to Huntington Beach. '.e- • Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2®®9/i® Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing 2oio California Cup Huntington Beach won the opportunity to host the Ninth Annual California Cup Golf Invitational in May 2010.The California Cup attracted the most influential decision makers within premier domestic and international tour companies and airlines,as well as select travel media to inspect Huntington Beach area tourism products and experiences.25 senior-level,primarily international,travel trade and media representatives attended from seven different countries:Australia,France, Germany,Scandinavia,South Korea,the United Kingdom,and the United States. Important Bureau partners in hosting the California Cup were the Hilton Waterfront Beach Resort,the Hyatt Regency Huntington Beach Resort and Spa,the Shorebreak Hotel,DestinationPros,and Waterfront Adventures,as well as the California Travel and Tourism Commission(CTTC). California Cup participants at the "Take Me Out to the Ball Game"Cocktail Reception at the Shorebreak Hotel preceding their night in a luxury suite at the Angels us. Oakland Athletics game. 1 w g Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/io Annual Report for Fiscal Year 2010/11 Operating Budget Request 'gavel Trade and Leisure Marketing 2010 California Cup I[ California Cup participants enjoyed four days of OC Golf at Pelican Hill,Strawberry Farms,Oak Creek and Tustin Ranch,as well as quintessential Surf City activities like a bonfire on the beach,Segway tours and surfing lessons, and lots of great California cuisine. 5 9 , ®.�- ' s Resolution No 2010-65 HUNTINGTON BEACH HOTEVMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2®og/io Annual Report for Fiscal Year 2olo/ii Operating Budget Request Travel Trade and Leisure Marketing 2010 EuroMission The California Travel and Tourism Commission(CTTC)brought a record 32 delegates from 24 companies on a European Sales Mission to the United Kingdom, Ireland and Germany,providing an excellent platform to showcase California destinations and products directly to top-notch travel trade and media in three key international markets. HBMVB Communications Manager Madison Fisher and Vice President Donna Mulgrew participated on behalf of Surf City USA. Frankfurt,GermyLny: Trade and Media Meetings with • Thomas Cook and DERtour/Meier's Weltreisen(major trade agencies) • Frankfurter Neue Presse,a major German newspaper; • Main Echo,with a circulation of 85,000 California World Cup Viewing Party and Reception,including key German travel trade and press reception Dublin. Ireland: • Media Breakfast • VIP Travel Trade Lunch • Travel Agent Training and BBQ Event London.UK • Visit USA Media Marketplace. • Media Calls with variety of high-end publications,including representatives from Conde Nast. • Second Annual Golf/Summer Day,with 3o key members of the U.K.travel trade industry plus media attending for a day of California-style fun,including golf lessons,wine tastings and spa activities • Sales Day: One-on-one meetings and lunch with key travel trade personnel • California-branded World Cup Evening Event with well over 200 key trade and media. • Travel Agent Road Show,which included valuable training sessions on California product; • Annual Visit USA Ball,considered"the"event of the U.K.travel industry calendar. ® '.•- 27 Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing 2oio EuroMission y � _ HBMVB's Donna Mulgrew conducted agent trainings and tour operator meetings while Madison Fisher met with key European media representatives.Both HB delegates participated in networking events such as the annual Visit USA Ball and the UK Golf and Summer Day with key clients '.•- o W V S,u r f I t y LJA ' • Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAWB Fiscal Year 2009/i0 Annual Report for Fiscal Year 2010/11 Operating Budget Request Meetings Group Marketing CalSAE Trade Snow The largest association industry tradeshow on the West Coast, Ca1SAE's Seasonal Spectacular,attracts more than 1,000 association professionals and industry suppliers to Sacramento for a one-day educational event and trade show.HBMVB's Donna Mulgrew and Nicole Lhdo attended this first-ever meetings industry tradeshow on behalf of Huntington Beach.aig attendees dropped their business cards by our booth and we received four IFPs(Request for Proposals)at the trade show.Ca1SAE is the California Society of Association Executives. r HBMVB's Donna Mulgrew and Nicole Llido represented Huntington Beach at the Bureau's first-ever meetings industry trade show,Cal SAE's Seasonal Spectacular. eVi �.®- Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oog/lo Annual Report for Fiscal Year 2010/11 Operating Budget Request Meetings Group Marketing Affordable Meetings West HSMAI's Affordable Meetings West in Long Beach provided a cost effective way to meet more than 85 meeting planners who visited HBMVB's award-winning booth. HSMAI is the Hospitality Sales and Marketing Association International.Booth partners included Hilton Waterfront Beach Resort Sales Manager Carmela Buenrostro, and Director of Sales Carla Dispalatro and Group Sales&Catering Manager Stacey Hofflich Gitten from the Shorebreak Hotel 3 J2g 1. (above left)Carmela Buenrostro, Carla Dispalatro and Nicole Llido represented Huntington Beach at the Affordable Meetings West in Long Beach. (below)Nicole Llido assists a meeting planner seeking information about Huntington Beach. 1 ��a� Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®9/i® Annual Report for Fiscal Year 2010/11 Operating Budget Request HBMVB Meetings Marketing Campaign • With the help of a City of Huntington Beach Redevelopment Agency loan of $50,000(to be paid back over the next four years),HBMVB embarked production on an extensive Meetings Marketing Campaign to promote Huntington Beach to the business meetings market.The Meetings Marketing Campaign that includes the following elements: ✓ Development and launch of a Huntington Beach Meetings&Events Microsite.www.MeetInHB.com ✓ Meetings and Events Online Marketing,including a Pay-Per-Click Campaign. ✓ A Huntington Beach Meetings Lure Brochure ✓ A series of three direct e-snails to 56,300 meeting planners throughout the USA&Canada and 87,5oo plus retail travel agents. Enter Keywords rMu ti Spars?Sae. 8 i � S i A OR e � � • liar,Page neetLrpz "Pee. "- - RFP Submissmn form`tiaels Group Dinaw Suopher oxectory Value Dates Why Choose Surf City-Sernces and Onrme Taol Wt (',pnat Us Huntington Beach Offers A Corporate Business Meeting&Fun-in-the-Sun California Retreat Location Looking far the city with the perfect balance of business and pleasure for your next corporate business meeting or retreat in California? hr...r Huntington Beach is more than just a'fun place'to meet and greet,it s an environment that breeds dear thoughts,creativity and unique ideas .. When you think'Meetings,'think Huntington Beach,California For events ranging from sales meetings to out-of-office strategy sessions,Surf City USA offers an inviting set of perks,including •State-of-the-art California meeting famines and •Easy Transportation 3 major airports nearby(LAX,SMA,LGB) •Year-round comfortable weather&picturesque ocean settings Safe and lively downtown&nightfiife +Nearby attractions such as Disneyland&Knott s Berry Farm •Special team building activities-sand-castle building,surfing lessons,etc •Delicious West Coast cuisine and trendy shopping Ready to surf on over to Huntington Beach?Fill out the RFp fo rm online or request our LLr_r+trr m Pinnner Cxrrde to start planning your corporate business meeLng or California retreat to the one and only Surf Gty USAF 'L 2 ► 'yw h� a i?`i e�R � f�jniyo 4 l ® ®.®. Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAWB Fiscal Year 20og/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Orange County Tourism Council The primary goal of the Orange County 1990INbI SM Tourism Council(OCTC)is to market and brand Orange County("The OC")as a THE premier travel destination.By packaging collective strengths,the entire region becomes financially stronger and more - - attractive to the visitor in the process. HUNTING O N EAC H Major OCTC initiatives this year have A Part of THE OC Experience included: ® New rack cards designed(200,00o printed)to drive out-of-market visitors from Seattle,Portland,the San Francisco Bay Area,Sacramento,Bakersfield, Fresno,Phoenix and Las Vegas to the www.VisitfheOC.com website. • Refreshed the home page of the www.VisitTheOC.com website,which delivers hundreds of visitors per month to the Bureau's www.SurEiWUSA.com website. o "OC Forever Summer"Sweepstakes: Developed a customized web-driven sweepstakes module as a hub of communication for the 20io summer campaign. The sweepstakes module highlights key Orange County travel packages. • Produced"Up and Running... On the Road to Recovery,"the Second Annual Orange County Tourism Conference in conjunction held in conjunction with"National Tourism Week."285 Orange County travel industry leaders and government officials attended this year's conference. HBMVB President Steve Bone serves as OCTC Chairman and HBMVB Vice President Donna Mulgrew serves as Co-Chair of the OCTC Marketing Committee. �b 1 9 Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 20og/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Huntington Beach Visitor Information Centers ® Pier Plaza Visitor Information Center Kiosk.This project opened in late June 2009,serving visitors and residents year-round/seven days a week. a Visitor Kiosk Inquiries—Since July 1,2009 thru June 30,2010 Total Walk ups 42,234 Hotel Information 585 Restaurant Information 3,o66 • Continued Weekday Visitor Center in Bureau offices that: ✓ Served 286 waltz.-in guests from July 1,2009 thru June 30,2010. ✓ Answered 1.,302 information phone calls. Surfboards in the Sand. The Bureau produced Surfboards in the Sand on Saturday,September 19, 2009.More than i,000 people stood with their boards together the sands of Huntington Beach to demonstrate their support for preserving our coastal environment and to pose for a photograph shot by professional sports photographers and published worldwide in Transworld Surf magazine and other national publications. A www.SurfboardsInTheSand.com microsite,as well as Facebook, and Twitter pages supported registration and publicity for this event. IR `Yin�r t � �''°F�•'r�nn�a.''„tin��"'¢"�6ti'S.^h `�,:.d'i:^.a�.�'t��`�":l e:� lea t grin r 0- Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HIBAWR Fiscal Year 2o®9/iO Annual Repot for Fiscal Year 2oiofti Operating Budget Request National Tourism Weep To help raise local awareness of the positive impacts of tourism,Huntington Beach Tewftm Marketing and Visitors Bureau rallied the for HUR&&Il Surf City hospitality community to celebrate National Tourism Week in May With over Beach $309 million in 2009 visitor spending throughout the City—it is clear that tourism works for Huntington Beach. Working with the Bureau's Advocacy Committee,staff coordinated the following initiatives: ® "Tourism Works"Group Photo at Pier Plaza Visitor Information Kiosk with representative hospitality,dining and retail employees affected by tourism ® Presented a Faces of Tourism Video at the May 3rd City Council Meeting where Mayor Cathy Green presented the Bureau _ with a National Tourism Week Proclamation. ® Placed a"Tourism Works for Huntington Beach" banner highlighting the number of tourism-related jobs in the City and tourism- related tax revenues to the City above Main Street near Lake Park. o Released the annual Huntington Beach Travel Impacts economic report produced by Dean Runyan. e Distributed hundreds of"Tourism Works for Huntington Beach"buttons to local hotels,restaurants and stores for employees to wear during National Tourism Week. ®,Q ' e Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT i Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 2009/10 Annual Report for Fiscal Year 20 10/11 Operating Budget Request HBMVB Financial Management , ® To continue our goal of managing cash flow and providing financial stability in the event of inadvertent delays in the receipt of funding from the City in future years,the Bureau maintained a yearend BID cash reserve of approximately $125,000. Note. The boundaries of the improvement and benefit areas within the Hotel/Motel Improvement District(which includes the City of Huntington Beach in its entirety)will not change during the upcoming fiscal year. A. e i i 2 Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau I BMVB Fiscal Year 2oog/i® Annual Report for Fiscal Year 2oio/i1 ®perat>ing Budget Request Proposed Operating Budget 2010/2011 Revised July 26,2010 INCOME Carryover/Reserve FYo9-io $ 125,O00.00 Projected Assessment at 2%* $ 1,095,000.00 TOTAL $ 1,220,000.00 EXPENSE Group Sales Start-Up Costs Group Sales/Marketing: CRM Database: Customer Relationship $ 12,000.00 Management and Sales Lead Database System Facilities Upgrade(one-time) Two Additional Work Stations for Group Sales Manager $ 12,000 00 and Sales Coordinator New Phone System $ 15,000.00 Soundproofing; Divider Walls;Carpeting $ 20,000.00 Two Additional Computers $ 3,000.00 Ergonomics and Miscellaneous New Equipment $ 5,000.00 SUBTOTAL,: Group Sales Start-Up Costs $ 67,000.00 Personnel $ 235,000.00 Marketing $ 7o6,6o0.00 Legal/Miscellaneous $ 45,400.00 Second Annual Repayment Installment on$50,000 Meetings $ 11,000.00 Campaign Loan granted July 2009 Carryover/Reserve FYl1/12 $ 155,000.00 TOTAL $ 1,220,000.00 *The increase in assessment to 2%will allow expanded marketing efforts, including group sales, and create a dedicated marketing program directed to public and private corporations and social organizations As such, these increased assessments will benefit all members of the assessment district. m.s- o Resolution No 2010-65 Exhibit B ® Hotel/Motel Business Improvement District List Huntington Beach Hotel/Motel Business Improvement District Membership 2010-2011 Property Address City State Zip code 777 Motor Inn 16240 Pacific Coast Highway Huntington Beach CA 92649 Beach Inn Motel 18112 Beach Blvd Huntington Beach CA 92648 Best Western Huntington Beach Inn 800 Pacific Coast Highway Huntington Beach CA 92648 Best Western Regency Inn 19360 Beach Blvd. Huntington Beach CA 92648 Comfort Suites 16301 Beach Blvd Huntington Beach CA 92647 Extended Stay America- Huntington Beach 5050 Skylab West Circle Huntington Beach CA 92647 Hilton Waterfront Beach Resort 21100 Pacific Coast Highway Huntington Beach CA 92648 Hotel Europa 7561 Center Avenue#46 Huntington Beach CA 92647 Hotel Huntington Beach 7667 Center Avenue Huntington Beach CA 92647 Howard Johnson Express Inn&Suites 17251 Beach Blvd. Huntington Beach CA 92647 Huntington Suites 727 Yorktown Avenue Huntington Beach CA 92648 Huntington Surf Inn 720 Pacific Coast Highway Huntington Beach CA 92648 Hyatt Regency Huntington Beach Resort and Spa 21500 Pacific Coast Highway Huntington Beach CA 92648 Ocean View Motel 16196 Pacific Coast Highway Huntington Beach CA 92649 Pacific View Inn and Suites 16220 Pacific Coast Highway Huntington Beach CA 92649 Shorebreak Hotel Huntington Beach 20042 Beach Blvd ,Ste 201 Huntington Beach CA 92648 Starlight Inn 18382 Beach Blvd. Huntington Beach CA 92648 Surf'n Sands Motel 1102 Pacific Coast Highway Huntington Beach CA 92648 o ,o. 0 ,Z 0 N i0 !O i th i I July 2010 Res. No. 2010-65 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven, that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on September 20, 2010 by the following vote AYES: Carchio, Green, Bohr, Dwyer, Hansen NOES: None ABSENT: Coerper, Hardy ABSTAIN: None log Qfia�i— 4�- V%_'J CitUblerk and ex-officio Verk of the City Council of the City of Huntington Beach, California