Loading...
HomeMy WebLinkAboutCity Council - 2011-54 RESOLUTION NO. 2011-54 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2011-2012 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS,the California.Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2011-2012 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2010-2011 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2011- 2012" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the _Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2011-2012 and a description of the improvements and activities to be provided for Fiscal Year 2011-2012. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2011- 2012 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3: The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on September 19, , 2011, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the 11-2939/67184 I downtown Resolution No. 2011-54 Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first- class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 15th day of August , 2011. M o REV D ND APPROVED: INITIATED AND APPROVED: C' ger 4z& Director of Econol5i, Development APPROVED AS TO FORM: nit F�— '----dtyAttor,hey :Y)v `. 11-2939/67194 2 downtown Exhibit "A" - Resolution No. 2011-54 mom HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT Li 'm m A N U L R E mm a IN I y ` gp 3 z k # 3 J HISTORY & MISSION The Huntington Beach Downtown Business Improvement District (HBDBID) is a 50106 Business Organization formed in 2004 by the city council at the request of downtown merchants. Businesses located in the dynamic Downtown Huntington Beach area are all members of the innovative, business run Downtown Business Improvement District. The HBDBID enables downtown retail, services and restaurants to work collectively to improve profitability through: coordinated marketing and advertising, campaigns, attractive landscaping and street cleaning, visitor maps and guides, improved signage , and a multitude of special events. The HBDBID works with city, county and state FISSION STATEMENT officials, local downtown businesses, and the lo- cal community to discover new and innovative The Huntington Beach Downtown Business Im- ways to promote the downtown economy. provement District is united in purpose and dedi- cated to the improvement of the economic business THE HBDBID currently represents over 280 environment of Downtown Huntington Beach related downtown business members, and continues to to marketing, safety, maintenance, tourism, parking increase in size with new businesses opening and special events. each year. The boundaries of the district include the Hyatt Regency and the Hilton Waterfront to GOALS AND OBJECTIVES the south , Eighth St to the north and inland on • Enhancing the image and appeal of the Down- Main St to palm Ave. Due to the success of the town District activities of the BID's initiatives it has received ® Establish a marketing strategy and initiatives complete support in renewal for the past six through an integrated process with the City of years. Huntington Beach, the Marketing and Visitors Bu- reau and Economic Development • utilize a consistent brand image— "The Heart and Soul of Surf City" • Create a preference for Downtown HB District businesses r MEMBER BENEFITS ® Maintaining a clean and safe environment for visitors Advertise and promote the Downtown District collectively to increase awareness and encourage the patronage of business • Continue partnerships with the City , Chamber and other groups to promote issues important to downtown business 3 B U N A I E S B E N Er'Pm I ffilp Zu` INE ESaft --_tCARP ....... i ... .: .. ......... n in �. Do to".0 � s n ss� iprc�4�� e� ;Dip. tc k s #a nounr��enefi Z- - 2 y y F� � ..+a- ��1 � i 9 `y- :w� -c �a,��� 5�, �.�� �Tr,,,,�' 1 ,-3�r"�}a'r'��'�+5•a i -� ���c.�'--K �' - r ..r •Lis." 4 ADVERTISING & MARKETING After careful review of the advertising budget limitations DOWNTOWN most of the marketing was focused on print media, mainly y HUNT NG TON BEACH magazines and newspaper. Print media was determined to be the most effective and appropriate media purchase to reach our target demographics. Display ads were featured in the following monthly periodicals; WHERE magazine, OC Family and the Local 1 gll j' Arts Guide. Ali magazines also featured editorial articles featuring Surf City Nights, the Art Walk, Downtown HB events and the holiday activities. Newsprint ads were purchased in the OC Register, then Huntington Beach Independent, the Local News, the Wave and the Fountain Valley News. ,,, e The BID was also a proud sponsor of the Huntington Beach 4th of July parade 61 and festivities for the sixth year and placed a sponsorK -. Z page In the holiday program 0�t1 dE4._9�N8`^ )FIN ...rsa..:�•,.a. nei4 —MIN 0 The BID took advantage of Downtown priority placement in the City banner program and displayed banners quarterly for the Art Walk, and for special events such as Chili At the Beach and Miracle on Main St. _C H_ CHIL ATTHE BEACH BANNER OVER MAIN ST 2011 � yz BYp 9 artnerin with the Taste of Huntington Beach and 'as the HB Restaurant Association, we were able to place Rove�y£y 60 pennants on Beach Blvd and 20 other locationsn,a n l% around town promoting Surf City Nights. @ r 5 C0111111MAMUM1111111110a I~Lloft U M N AT U[Mb The HBDBID continues to communicate to members WEBSITE through newsletters, e—blasts and personal visits by www.hb-downtown.org Ambassador committee members. The communica- The BID purchased the URL hb.downtown.com tion contained information on standing Committee and will be launching a major new web site in Activities, upcoming community events, special BID the fall of 2011. We are excited to take the site events, city proposals, SCORE promotions, planning to a new level and working to make our site committee hearings, relevant legislation and any interactive and featuring a fresh innovative pertinent information affecting downtown Huntington design, The website is an Indispensable and Beach businesses. } . .„ ..._. effective marketing tool and invaluable in , relating both consumer and business informa- tion. New Website features: ® Space to highlight HBDBID members, $ArVA0AY JY/N618 TNesTn .%.sr o Links to all member's business websites crt�y vy. E Newsletter—June 2011 11:00AM-TOOPM S1 o Calendar page focusing on the hottest BetlefiiirgCNOCGhlldren's iuir slpaFT ENTERTF:MH ; events in HB Downtown. SclaeduleofEvents STAGEONe- TIMME EVE-rr ��_��� � ® Comprehensive information on location of aW.a W_6adC Tie .. ..sue.�.Yx. (' s.�.,, C"SU= " parking, parking rates, hours of operation, ta:a�.a, ur.,tTEats ceT src>rTs ,,..;,�,,;.,. tav,m coar•>s.�.,wT.� , =aa� eraTaws.nboe=> „yM ._._�<• bike routes, and alternate transportation 10'- QaUqE" information and of course the essential how ems.. -ar.�s�•-' to get to HB, directions. -a,_ Ss3T3..1 INV— h CtQ Tr VAX ETVA- MNL nn FeaturedEvemis �. Participation by BID members will be crucial to CHILI 7A57INi lL-aut) 0 r sr �' attracting frequent visitation usage and growth. (or until Chili runs-eut} 9 Q ! g g —7. s,,... SOCIAL MEDIA A new consumer database The HBDBID expanded it's online presence to was created from give-away include social marketing outlets, including promotions at Surf City Facebook and Twitter. Enlarge Media manages Nights• the daily posts on the Downtown HB Facebook A variety of promotional fan page, items such as bikes, gift;, certificates, guitars, and The Art Walk committee has developed a fan skateboards sponsored by page for the Art Walk with nearly 2000 fans. BID members were a part.`_ REN.iNDER of the free give-away. 7Mte Is stir!ions w clean yo+garage .nd dual oR your 6iYes1 ,�, s The database will coy�ntinuye�~> rD�g!1 SURF CITY uH'GHTS HIKE NIGHT to be expanded t11W. social marketing strategies contesting, and webpage BE INK HULTHy � . .`x sign-ups. The community was notified through 25 a-blast 9 announcements, averaging two(2) times per month. 6 PROMOTIONS SCORE Surf City Offers for Retail &Entertainment Maintaining the partnership with the City and In 2010 the HBDBID introduced the SCORE program, Economic Development, the HBDBID assisted A comprehensive special offer and discount program with promoting various programs benefitting available to all participants in special events held downtown by communicating through e-blasts, beach, pier-side and downtown. distribution of flyers at Surf City Nights and to A new SCORE savings card will be available in August all BID members and their customers: that will feature a QR code. By utilizing a QR code reader on a smart phone all participants can view the • Bike Valet merchants and their individual special discounts. • Summer Shuttle Service • Valet Parking Many special events took advantage of the discount and special offer program, namely: Surf City USA Marathon—20,000 Runners < Also provided shuttle service to downtown Friday and Saturday,on Expo Days fw : r ESPN Girl's Fastpitch Softball-3,000 Players , I ' NAMI Walk 1,000 Walkers ® Surf City Splash-800 Swimmers r Easter Sunrise Service--500 early Guests r Cut A thon for Breast Cancer-500 Contributors az $IN s H PARTICIPATING MERCHANT The BID also had a presence hosting 91d" "@1 information booths at the OC Concierge Association annual event at the Hilton and the National Defenders and Investigators r Association conference at the Hyatt to promote HB downtown business and events. s r r SURF CIPY N XG HTS SURF CITY NIGHTS' In March we celebrated the 4th Anniversary of Surf City Nights. Originally started as a trial test of the temporary closing of Main St and turning it into a pedestrian mall. Following the 12 week trial, businesses reported a 25-30% increase in sales. The BID � took over management of the event In March of 2010 and now this weekly event attracts thousands of members of the commu- nity and visiting tourists for an evening of shopping, dining and playing. The Kids Corner, bubble man, pirates, balloon animal artists, and street performers provide entertainment for all ages. $ ' The Market Manager has grown the market to be so popular that we have developed an extensive vendor waiting list. Each Tuesday over 80 vendors line three blocks of Main St. i At least 15 BID members have booths on the street to take advantage of the huge increase in foot traffic and potential sales. In 2011, we initiated a Community Showcase once per month 5;pp TO 9;U0 where local youth groups perform and show off their talents. The BID is committed to maintaining SCN as family oriented event. 2011 Community Groups: Lokelani `s Polynesian Dance School Beach Cities Dance Studio HB Boys and Girls Club perform Alice in Wonderland • Newhope School of Gymnastics .` During National Bike Month in May we hosted " Be mike Healthy" an event promoting bike safety as well as the Bike Valet service. In June we were fortunate to host the ceremony to award Kelly Slater the Key to the City. Thousands showed up to support the 10 Time World Surf Champion. 0 1 � I s 8 rXER""NoThA058 ART WALK-THIRD WEDNESDAYS DOWNTOWN HUNTINGTON BEACH The HBDBID received a Distinguished Arts Award from the Allied ARTWALK Arts Board in 2010, The HBDBID was named as a Distinguished Business Organization for its foresight and determination in con- tributing to the arts in coordinating and planning the monthly third Wednesday Art Walk. The Art Walk continues to grow with 30 stakeholders hosting �'�`�°''��'•""'uH tltl R.ril6 ur cl k N nr+nu amnw euu artists in their business locations at different times throughout the year. Increasing popularity of the event has prompted InnOcean to open a permanent gallery in the breezeway at The Strand. In January 2011 the Shorebreak Hotel hosted a Celebration of Artists from the 2010 Art Walk. Sixty-five artists displayed their work that evening that included musical entertainment, : :.;r •° The Art Center remains a partner in hosting this monthly event •— promoting arts and culture in Huntington Beach CHILI AT THE BEACH `. Twenty one enthusiastic Chili Teams served over 210 gallons of scrumptious chili for the one day event. Once again due to the outstanding contributions by HB businesses we were able to raise over$5000 for CHOC Children's. HALLOWEEN FEST This free annual community tradition was once again well attended by an estimated crowd of 10,000 costume clad families. Kids enjoyed rides, games, the petting zoo, pony rides and of course receiving treats from all the businesses. Our local firemen showed up for picture opportunities by the fire truck and with --' our neighborhood heroes, The Canine and Kids costume contest ocr'3;T took place on the Strand where the contestants paraded on the 4- PM cat walk prior to the judges choosing winners in all categories. ` r ` o 9 HOLIDAY BEAUTIFICATION HOLIDAY BEAUTIFICATION In 2010 the BID contracted with Dekralite to provide holiday lighting on Main St. which included a 20 foot holiday tree placed over the fountain on the second block and featuring a rotating light display. Additionally , three gobo lights, two street garlands and festive pole pennants, all using a snowflake theme to blend with Light of Love, were hung for the whole holiday season. The festive lighting provided a warm cheerful ambience to holiday shoppers and those gathering to share the season with family _ and friends. MIRACLE ON MAIN STREET The magic of the season was captured with a non-traditional Tree Lighting Ceremony on December 4th in Surf City fashion with a greeting from Surf City's own Dean Torrence, and the tree lighting by Mayor Carchio and Santa Claus himself. Approximately 1500 attended the festivities and enjoyed free popcorn, hot chocolate and cookies sponsored by the Hilton Waterfront Resort and Rocky Mountain Chocolate Factory, EASN Musical entertainment by the Surf City Singers and a trio of GREETINGS saxophones made the evening complete. Santa and his elves visited each December weekend and on Surf City Nights to distribute free candy canes to all while strolling carolers provided spirited entertainment. The Strand hosted an ice skating rink and snow even appeared at Plaza Almeria for ; snowplay with the children. The BID once again partnered with the HB Youth Shelter for their charity events, the parade and the lighting of the snow- flakes-"Light a Light of Love„ '' LAKf AD+E'FIefNGF�APrneS llte ! \, r ca \/f E 7o^4 S/e C Lf�d Of 4ors fa fv"dog d—ft. At ddidrin htwed Be gcod SP endwd ovary _ a.: cNd.P•rJse n+PPny Wi+CSP XUM1Higlat Beocn Purcho"our Whi UP Snowflglce Wand for p suppwred donoflwi of s�oo , a 7j� W P` Ott a h`�Y-°��,'E.�rJ4. � F may' .•�l. Y � X.wyrle.11aCl9Cb4 �h "� ..-2.. (� -1 . Pq t! „y W.l�tlMtleiWl Pncla H1.1NTI NGTON `^ ,x-.t.. ... � '. '� !!j!•frodq o'wf.f .birgtl 1270TM BEACHa..a hx So' NTrevHtccvf of o..RJdegpr tuvll 10 CLEAN TEAM CLEAN AND SAFE Now in the second year for the HBDBID to administer and supervise the downtown maintenance program in conjunction with the city, the downtown area is Cl1IiTlTTERC/fIL PR17PERTV MROTEJ7 WE becoming known for our clean sidewalks and well maintained streetscape. THE CLEAN TEAM The day porters provide daily maintenance and the sidewalks are steam cleaned twice weekly while alleys are steam cleaned on a quarterly basis. Week©ay Porters Stakeholders are encouraged to utilize the emergency Acevedo Sosa&Isabel Valle Malco Service number when requesting immediate clean-up of assorted messes. Weekend Day Porters Day Porters Duties: Emilio Cantu &Jorge Garcia • Remove debris from planters, common areas and + ash urns • Clean common area waste receptacles • Dust storefront window mullions • Sweep dumpster enclosures • Remove minor graffiti &stickers t xs • Clean specified tables, chairs and newsstands - - ' Isabel Valle • Spot clean sidewalks .i • Remove debris from street gutters Remove gum for surfaces • Air broom designated sidewalks and alleys • Remove and replace waste receptacle liners The HBDBID thanks all the Day porters who do an incredible jobf I I Acevedo"Carlos"Sosa II O"T RAT E G 1 "" uqh U The first years of the HBDBID inception have been spent defining our identity, building awareness in the community and developing the roots of the organization. The HBDBID accomplishes our goals by focusing on three core competencies: building a strong downtown business environment; promoting the community; and representing the interest of downtown businesses with government, and political action. The BID is a strong advocate for business owners - e �' we attend planning commission, city council, - economic development and special event meetings. As we focus on the future our strategic plans include: k • Expand BID events to " showcase" downtown f Huntington Beach as a prime destination ` • Resume research of Downtown Signage and Busi- ness Directories , • Explore new avenues to advocate for Downtown businesses • Develop an outreach program to partner with r community organizations • Investigate grant programs for way-finding pro- �n 4 jects, signage and streetscape improvement • Host small business seminars to strengthen down- town business • Continue the development of the positive down- town image campaign • Develop and implement a "responsible patron" campaign for evening/night time guests 101 12 BUDGET & BID RENEWAL STATEMENT OF OPERATIONS A complete copy of our financial statement is available upon request. For more information contact the HBDBID office. 1 1 1 • • • Assessment Income $95,000 $27,130 Surf City Bight Income $40,000 $30,000 Events $13,500 $20,145 s �rortAL sj . s, 00i� � _., Administration/Operations $72,300 $48,495 Professional Services $10,000 $3,205 Marketing &Advertising $41,200 $37,302 Holiday Beautification $25,000 $12,822 TOTAL, $348,'S00 $iflil824. Reserves/Contingency $67,000 $50,176 aTAi -�3 AW— ubllc hearm and calf to epprove the BID On September s2E} 1 the�ry Cc��hrali�i conduct� p> erg$ renewal and `asses dent feesr theHl�iitrato0 Bci iolnrrl6own BOine Improvement D�stxtct (HBQ I� 4 t v n aW � :St�mrraary S - TNI• No changes;the�tem mom--dtbe dear ASSN1N; " S; s' ieL?►tc climate the Board of Directors has voted tp keep Che f Y SE� CES Af1fDPR®GRAWRNd3dlnces;�+v�il'cor�ti�iae�to include marketing, spec�aE events t Y ri maintenance and dv acy = n ' l 2s 13 BOARD OF DIRECTORS & STAFF 2010-2011 BOARD OF DIRECTORS-EXECUTIVE COMMITTEE -STAFF As per the HBDBID By Laws the elected board consists of no more than nine directors. From the nine Board of Directors , there is an Executive Committee composed of 4 officers to include the president, vice-president, secretary and treasurer. Board members are elected for two year terms and Board officers serve a one year term. Elections are held between August 15 and September 15. EXECUTIVE COMMITTEE PRESIDENT: Brett Barnes, Managing Partner, Dukes VICE-PRESIDENT: Ron McLin, Manager Partner, Longboard Restaurant and Pub SECRETARY: Paulette Fischer, Hotel Manager, Hilton Waterfront Resort TREASURER: Nicole Thompson, Branch Manager, First Bank DIRECTORS Bill Cuppy, Realtor, Pier Realty Steve Daniel, Owner, Rocky Mountain Chocolate Factory Bob Hoxsle, Owner, Mangiamo Gelato Cafe Anna Padilla, Property Manager,The Strand Susie Smith, Owner, Makin'Waves Salon STAFF MARKETING CONSULTANT SURF CITY NIGHTS MANAGER Celeste Hamil Mary Ann McGlynn Senske 1 _ r� 14 a Will WN .'.4 THANK YOU p n The HBDBID would like to thank all the following Board and Committee members for their dedica- tion, service and generous commitment of time. Each person's participation is integral to the suc- cessful achievement of our goals and objectives. AMBASSADOR COMMITTEE MARKETING COMMITTEE Steve Daniel, Rocky Mountain Chocolate Factory Ron McLin, Longboards Restaurant Bob Hoxsie, Manglamo Gelato Cafe Anna Padilla, The Strand Jan Douglas, Shorebreak Hotel Rob Kee, Enlarge Media Steve Grabowsky, UPS Store Tara Kirby, Fred's Mexican Cafe Jose Ruiz, IHOP ART WALK COMMITTEE SURF CITY NIGHTS COMMITTEE Alex Ashe, Resident Bill Cuppy, Pier Realty Kate Hoffman,Art Center Director Steve Daniel, Rocky Mtn Chocolate Darren Lyons, Resident Bob Hoxsie, Manglamo Gelato Cafe Heidi Pena, Resident Susie Smith, Makin'Waves Salon Luanne Shoup, Resident Les Draper, Beach Pit BBQ Susie Smith, Makin'Waves Salon BOARD OF DIRECTORS BUDGET COMMITTEE Brett Barnes, Dukes Bill Cuppy, Pier Realty Bill Cuppy, Pier Realty Anna Padilla,The Strand Steve Daniel, Rocky Mountain Chocolate Factory Nicole Thompson, First Bank Paulette Fischer, Hilton Waterfront Resort Bob Hoxsie, Manglamo Gelato Cafe NOMINATING COMMITTEE Ron McLin, Longboards Restaurant and Pub 2010 Anna Padilla,The Strand Steve Grabowsky, UPS Store Susie Smith, Makin'Waves Salon Stephanie Inbody, Fred's Mexican Cafe Nicole Thompson, First Bank Les Draper, Beach Pit BBQ 2011 EVENT COMMITTEE Bill Cuppy, Pier Realty Rob Kee, Enlarge Media Ron McLin, Longboards Restaurant Kevin Ashford, Enlarge Media Nicole Thompson, First Bank Craig Franz, Harley Davidson Tara Kirby, Fred's Mexican Cafe Nicole Thompson, First Bank Kate Kirby, Rock and Roll Emporium is a� u wn own d!, _ Huntington Beach Downtown Business Improvement District 2011-2012 Budget Proposal (Fiscal year of October 1, 2011 through September 30,2012) Income BID Assessments/Dues $95,000 Surf City Nights Income $40,000 Events $13,500 Total Income $148,500 *Reserves-(Unbudgeted) $67,000 Total Income and Reserves $215,500 Expenses Administration/Operational $23,300 Independent Contracting $49,000 Professional Services $10,000 Marketing/Advertising $41,200 Holiday Beautification $25,000 Total Expenses $148,500 Exhibit "B" - Resolution No. 2011-54 Downtown Business Improvement District Proposed Assessment Formula 2011-2012 Benefit Zone n1 Retail Businesses 1,000 sq. ft or less $300 (Includes Nail/Hair/Skin Salons 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft .to 4,999 sq ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM $600 Benefit Zone 2 Retail Businesses $300 (includes Nail/Hair/Skin Salons) Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 • Assessments Excluded for Apartments, real estate agents, non-profits, home based businesses, and temporary vendors. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. Exhibit "C" - Resolution No. 2011-54 LU cif Wi ,"•'k:: Orange C. Olive r « 7C ... 1 W\\ ........ 1.... a .... ....RaaAtiF.S;4AS.R►iiphwaY.................. - - AW :................... ............................................... .................. ............................................................................ ....................._... .. - .....................$............ Huntington Beach Downtown Business Improvement District �2a �� Boundaries and Benefit Zones 1 & 2 � Y Res. No. 2011-54 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven, that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 15, 2011 by the following vote: AYES: Shaw, Harper, Hansen, Carchio, Bohr, Dwyer, Boardman NOES: None ABSENT: None ABSTAIN: None QA") CV Clerk and ex-offici Clerk of the City Council of the City of Huntington Beach, California