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HomeMy WebLinkAboutCity Council - 2011-73 RESOLUTION NO. 2011-73 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2011-2012 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2011-2012 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2010-2011 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2011-2012" (collectively, "Annual Report"); and On August 15, 2011 , the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2011-2012 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2011-2012 and a description of the improvements and activities to be provided for Fiscal Year 2011-2012. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2011-2012 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the Downtown District as shown in Exhibit B. SECTION 3. The assessments collected will be used to fund activities to increase commerce in the Downtown District area. 11-2939/67185 1 downtown Resolution No. 2011-73 SECTION 3. The assessments collected will be used to fund activities to increase overnight business stays and tourist visits to District businesses. SECTION 4. This resolution shall take effect on October 01, 2011 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 19th day of Septem , 2011. 0 M REVIEW APPROVED: INITIATED AND APPROVED: �/(ft anager Director of Econo c Develop 1 APPROVED AS TO FORM: ity Attorney an V 11-2939/67180 2 hotel Resolution No.2011-73 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT Al UAL t: vs,,aRT Ttem 11. - 7 HB -338- Resolution No. 2011-73 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT Table of CoIntents 3 History & Mission 4 Boundaries & Benefit Zones If Z 5 Avertisg & - ktirg :- 6 ` com-municarioils . . 7 Promotions 8 Surf City Nights 9 Events 10 Holidays �eautfication 11 Cl ea n Tea MV 12 Stratedic PI�n 13 budget BI ;� enewal 4 Bard of i ors/ Staff 15 Thank You 89 xB =339- Item 11. - 8 Resolution No. 2011-73 H I STpr% n%r im an m I AOMR S I AV% ma E The Huntington Bead Downtown Business Improvement District {HBDBID} is a 50106 Business Organization formed in - 2004 by the city council at the request of downtown merchants. Businesses located in the dynamic Downtown Huntington Beach area are all members of the innovative, business run Downtown Business Improvement District. The"HBDBID enables downtown retail, services and restaurants to work collectively to improve profitability through: coordinated marketing and advertising, campaigns, attractive landscaping and street cleaning, visitor maps and guides, improved signage and a multitude of special events. The HBDBID works with city, county and state MISSION STATEMENT officials, local downtown businesses, and the lo- cal community to discover new and innovative The Huntington Beach Downtown Business Im- ways to promote the downtown economy. provement District is .united in purpose and dedi- cated to the improvement of the economic business THE HBDBID currently represents over 280 environment of Downtown Huntington Beach related downtown business members, and continues to to marketing, safety, maintenance, tourism, parking increase in size with new businesses opening and special events. each year. The boundaries of the district include the Hyatt Regency and the Hilton Waterfront to GOALS AND OBJECTIVES the south , Eighth St to the north and inland on • Enhancing the image and appeal of the Down- Main St to Palm Ave. Due to the success of the town District activities of the BID's initiatives it has received • Establish a marketing strategy and initiatives complete support in renewal for the past six through an Integrated process with the City of years. Huntington Beach, the Marketing and Visitors Bu- reau and Economic Development • Utilize a consistent brand image— "The Heart and Soul of Surf City" • Create a preference for Downtown HB District businesses MEMBER BENEFITS • Maintaining a clean and safe environment for visitors - Advertise and promote the Downtown District collectively to increase awareness and encourage the patronage of business • Continue partnerships with the City , Chamber and other groups to promote issues important to downtown business 3 Item 11. - 9 HB -340- Resolution No.2011-73 ftKJL ts BEONEFIT Z00" ES i..•�I -- -� is�:i''�.�i Zi1a((J`?� "y,� ���`- �q_WS . .. .,_:.- ..,... ... ..... .. 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Print media was determined to be the most effective and appropriate media purchase to m „. reach our target demographics. Display ads were featured in the following monthly periodicals; WHERE magazine, OC Family and the Local ail Arts Guide. All magazines also featured editorial articles featuring- Surf-City- Nights;_the--Art Walk, Downtown_HB --events-and-the-holiday activities.. . Newsprint ads were.-purchased :in,the OC_ Register;. .the Huntington Beach 6f� peridhnt the Local=_News; the Wave w :F= and the Fountain Valley News. , 'The BID was also a proud -�- sponsor of the Huntington Beach 4th of July parade and festivities for the sixth . ear and laced a s onsar a p_. ,p, .: 7try rok! gage In the holiday program Aft A[; ..�b,.,..:�,�. Aa rikit EVEHt INfOR�#kT ..The BID tool<,advaptage,of Downtown priority placement In the Gity banner program and displayed banners- _ quarterly far. the Art Walk,.,and for special events such, Chili.:At-the..Beach-and Niiracie on Main St. 6 EN EFiiitt0 CHIL AT THE BEACH i BANNER-OVER MA1N Sl Z011 ry ay partnering with l:he Taste of Huntington Beach and the HB Restaurant Association; we were able to place 6i) pennants on Beach Blvd and 20 other locations a wniown s around town promoting Surf City Nights. w . lad Item Za HB -342- Resolution No.2011-73 The HBDBID continues to communicate to members WEBS►I'TE through newsletters, e—blasts and personal visits by www.hb-downtown.org :_Ambassador committee members. The communica- The BID purchased the URL hb.downtown;com lion contained information on standing Committee and will be launching a major new web site in Activities, upcoming community events, special BID the fall of 2011. We are excited to take the site events, city proposals, SCORE promotions, planning to a new level and working to make our.,site committee hearings, relevant legislation and any interactive and featuring a fresh innovative pertinent information affecting downtown Huntington design. The website is an lndispensable "arid Beach businesses, Y; effective marketing, tool and , invaluable ,.in- T relating"both consumer ane( business �nforra tion. - New Website featuires `. ,; � � w r Space to highlight HBIDBID'members, f $Att/RDtY rVN518 TH 5;,AX06smSr o Links to ail member's business websites E Newsletter—lone 2011 11:00AM-7-00PM 11el Calendar page focusing on the hottest Senefitln,3CHOGChildren'5 mmvstacer • TA �GFD events in HB Downtown.�" Sd s►edule of events uceav�. TIME EVEN'r _V�WM Comprehensive information on location `of 603� S¢ ti�.db Tas p s.�-. ALL Or�.4„>� arkin pal-Wing rates hours of operation _. �t�.�.a ,� �,.ss parking, p g , , • :'- 16yaa CaYa>1m4�F;ctl�b - _. l _,.; ledttrl.eLaUaUXCd '. ,-� �«5.<• _ bike. routes,. anc :,.alternate transportation _. ,rw 35noeEstafS«.Y 1 �- - 5 � ,_�.e inforrnatiori_and"af�course.the_.essential how ,�..r, to get to HB, _dlrections y :, , .• 73Vam FaGOceo-rnBe SRG£TNA. .. .:- ,. ;,.• ._ - .<, _, ... ... ._ ..�.. - - __ - - _ -- VAN aPC" _ Futurtd ``"'` Participation by BID members will be_cructa[to CHILI TASTT.146 1I00 3 00 "" :•"",• Torun+�ch i;runs-«rt� - :-{� sr-, attracting_fraguent visitationi'usage aril growth; kmaws•chLcao,n).t eu e�nv.—nu+b. '3:;" - - S��IAL MEDIA A riew consumer database The ,HBDBD expanded 'it's online presenceto was created from glue-away �`" inc{ude social marketing outlets,Tincluding promotions at Surf. City Facebook,and Twitter: Enlarge Media manages Nights. `°' the :dalY p sts on.the.Downtown .HR-Face000k A variety of promotional fan page. _ _ items.,.such as ,bikes, gift certificates, guitars, and The.Art. Walk committee has developed a fan skateboards sponsored b - p Y ry,� page for.the.Aft Walk with,nearly,2.000,fans.. BID members were a_ part' ofthe free g ive-away.' Thete Is still ams to clean out your parage 'andduat offyour hikes! J. The databas will continue to be expanded through ==, SURF CITY NIGHTS BIKE HIG6T ` TueedW May 3,t1 f social marketing strategies;:;_- contesting, and webpage gE�<Et♦ M": ma sir-ups. _. ,. The community was'notified through 25 a-blast announcements, averaging two(2) times per month. xB -343- Item 11. - 12 Resolution No. 2011-73 P"m Rft 0 M u"T10mb SCORE.Surf city Offers for Retail &Entertainment Maintaining the. partnership with the City,and In.2010.the HBDBID-introduced the.SCORE program, Economic: Development, the, HBDBID assisted A comprehensive special offer and discount program with promoting various programs benefitting available- to''all participants in special events held downtown by communicating through e-blasts, beach, pier- side and downtown. distribution of flyers at Surf City nights and to A new SCORE savings card will_be.available ln,August all BID members and their customers: that will feature a QR code. By utilizing a QR code --reader•­on__a.-smart-phrone--all-participants can view the.-.__Q_...-Bike-Valet _ - __.._...=•- merchants and their individual special discounts: Summer Shuttle Service_..:,;;;.:r:,__ • Valetakng : Many; special events took advantage of the discount and special offer program, namely: • Surf City USA Marathon-20,000 Runners :':::.. _ `.:..: < ,Also provided shuttle service to downtown a Friday and Saturday an Expo Days SPN.:Girl .. y .: ;. s Fastpitch Softball=3,000 Players ;. j . N,41I°Va1k- .Sui`F Cifji-Splash-8a0 Sulimmers' ' •''=`Easter Sunrlse� c"e:—'5' 0 early Guests �.. eut A�thon for Breast Cancer-500 Contributors i :F i r 12, e :PART CIPATINC MERCHANT ;The;BID also had a presence hosting :information booths at the OC Concierge Association annual event at the,H lWn and the :National Defender and.Investijators ' Association conferdhp at`the Hyatt to promote HB downtownusiness and events; s v , Items - 1-3 HB -344- Resolution No. 2011-73 SUR"' F CITY NIGHTS SURF CITY NIGHTS In March we celebrated the 4th Anniversary of Surf City Nights. Originally started as a trial test of the temporary closing of Main St and turning it into a pedestrian mall. Following the 12 week trial, businesses reported a 25-30% Increase in sales. The BID i took over management of the event In March of 2010 and now this weekly event attracts thousands of members of the commu- nity and visiting tourists for an evening of shopping, dining and playing. The Kids Corner, bubble man, pirates, balloon animal artists, and street performers provide entertainment for all ages. Lf The Market Manager has grown the market to be so popular that we have developed an extensive vendor waiting list. Each Tuesday over 80 vendors line three blocks of Main St. A i At least 15 BID members have booths on the street to take advantage of the huge increase in foot traffic and potential sales. In 2011, we initiated a Community Showcase once per month S:OD TO 9;011 where local youth groups perform and show off their talents.The BID is committed to maintaining SCN as family oriented event. 2011 Community Groups: Lokelani's Polynesian Dance School - Beach Cities Dance Studio g „_ HB Boys and Girls Club perform Alice in Wonderland • Newhope School of Gymnastics During National Bike Month in May we hosted" Be Bike Healthy" an event promoting bike safety as well as the Bike Valet service. In June we were fortunate to host the ceremony to award Kelly =` Slater the Key to the City. Thousands showed up to support the 10 Time World Surf Champion. or Y 3 xB -345- Item 11. - 14 Resolution No. 2011-73 EWE tra'&VN E 12""In offim aft ART WALK---THIRD WEDNESDAYS IN DOWNTOWN HUNTINGTON BEACH The HBDBID received a Distinguished Arts Award from the Allied ARTWALK Arts Board in 2010, The HBDBID was named as a Distinguished Business Organization for its foresight and determination in con- tributing to the arts in coordinating and planning the monthly third Wednesday Art Walk. AWMAN wwx,n nr.K m iu im. The Art Walk continues to grow with 30 stakeholders hosting uu nnc.r¢fomnu artists in their business locations at different times throughout � .. the year. Increasing popularity of the event has prompted InnOcean to open a permanent gallery in the breezeway at The Strand. n" In January 2011 the Shorebreak Hotel hosted a Celebration of Artists from the 2010 Art Walk. Sixty-five artists displayed their WEN _ work that evening that included musical entertainment, ' "q The Art Center remains a partner in hosting this monthly event promoting arts and culture in Huntington Beach CHILI AT THE BEACH Twenty one enthusiastic Chili Teams served over 210 gallons of scrumptious chili for the one day event. Once again due to the outstandingcontributions b HB businesses we were able to .S Y raise over$5000 for CHOC Children's. HALLOWEEN FEST This free annual community tradition was once again well attended by an estimated crowd of 10,000 costume clad families. Kids enjoyed rides, games, the petting zoo, pony rides and of course receiving treats from all the businesses. Our local firemen showed up for picture opportunities by the fire truck and with our neighborhood heroes. The Canine and Kids costume contest Oc`r DAIST Y took place on the Strand where the contestants paraded on the 4'$�PM cat walk prior to the judges choosing winners In all categories. i - 9 Item 11. - 15 fTB -346- Resolution No. 2011-73 ill!'!::liesmilgi one "WiLIUNY t5r.AUTIFICA""I' N HOLIDAY BEAUTIFICA71ON In 2010 the BID contracted with Dekrahte to provide holiday lighting on Main St. which included a 20 foot holiday tree placed over the fountain on the second block and featuring a rotating light display. Additionally , three gobo lights, two street garlands and festive pole pennants, all using a snowflake theme to blend with Light of Love, were hung for the whole holiday season. The festive lighting provided a warm cheerful ambience to holiday shoppers and those gathering to share the season with family and friends. MIRACLE ON MAIN STREET The magic of the season was captured with a non-traditional Tree Lighting Ceremony on December 4th in Surf City fashion with a greeting from Surf City's own Dean Torrence, and the tree lighting by Mayor Carchio and Santa Claus himself, Approximately 1500 attended the festivities and enjoyed free popcorn, hot chocolate and cookies sponsored by the Hilton Waterfront Resort and Rocky Mountain Chocolate Factory, SEASONS Musical entertainment by the Surf City Singers and a trio of GREETINGS saxophones made the evening complete. Santa and his elves visited each December weekend and on Surf City Nights to distribute free candy canes to all while strolling carolers provided spirited entertainment. The Strand hosted an ice skating rink and snow even appeared at Plaza Almeria for snowplay with the children. The BID once again partnered with the HB Youth Shelter for =" their charity events, the parade and the lighting of the snow- t ; i ; flakes-"Light a Light of Love„ %.y 81AIC(=F1[6MC1 INA GADS tff9 e.s*7o^9 4sm e+ilda4t t,,,y dog tloseneT a goon roma and soeoa evKy 71 rhudren„;ieed:: u- thM.P&DW wPW Ya CSP Hmfrgim Bench AUCehO749W.UgEffUp..�O,-Wf�141ce�h1PIK�.:?-F,.;. Ywt115neVr.a'w[e•hortn^la ywMnnced � .•'iJ n' %rE•'. '',f` E• iora4.u9Fp3tedttonaflonofi$4Q..;:'�_.`i � ��� �yti?'� ,'•• -' ,fir•'. �` M1'�xac:.y�g�:'r'a-' '...:..• :ft;, w...,ua,ae��.et�. ..'.n�` '�... ,.�': ,�„: 1'a C.-'.r. r �� "s �:-:..-,.�,�s m.... '�,--���=-"s--: o<:o.waltUw.00da.»•:,ww•.��.. HUNTINGTON ro.•rroa�ww..W-: odlvou rtx•...i lV.w.fJaaggrlm.d BEACH ��^ � 1� S4' '}�' Rxtl NFwmDNJ veo3 10 HB -347- Item 11. - 16 Resolution No. 2011-73 L RE A'NE N 1 0 E A M CLEAN AND SAFE Now in the second year for the HBDBID to administer and supervise the downtown maintenance program in conjunction with the city, the downtown area is C©nJR1ERC/At PROPERTY flTAln7E171incE becoming known for our clean sidewalks and well maintained streetscape. THE CLEAN TEAM The day porters provide daily maintenance and the sidewalks are steam cleaned twice weekly while Week Day Porters alleys are steam cleaned on a quarterly basis. Stakeholders are encouraged to utilize the emergency Acevedo Sosa &Isabel Valle Malco Service number when requesting immediate clean-up of assorted messes. Weekend Day Porters Day Porters Duties: Emilio Cantu &Jorge Garcia • Remove debris from planters, common areas and ash urns • Clean common area waste receptacles ® Dust storefront window mullions Sweep dumpster enclosures • Remove minor graffiti &stickers -n_ F • Clean specified tables, chairs and newsstands Isabel Valle • Spot clean sidewalks • Remove debris from street gutters • Remove gum for surfaces • Air broom designated sidewalks and alleys . > • Remove and replace waste receptacle liners The HBDBID thanks all the Day porters who do an incredible job!!€ Acevedo"Carlos"Sosa II Item 11. - 17 HB -348- Resolution No. 2011-73 iI "TRAML PLAN The first years of the HBDBID inception have been spent defining our identity, building awareness in the community and developing the roots of the organization. The HBDBID accomplishes our goals by focusing on three core competencies: building a strong downtown business environment, promoting the community; and representing the interest of downtown businesses with government, and political action. The BID is a strong advocate for business owners - we attend planning commission, city council, - economic development and special event meetings. `= As we focus on the future our strategic plans include: • • is • Expand BID events to " showcase" downtown u f Huntington Beach as a prime destination Resume research of Downtown Signage and Busl- ness Directories • Explore new avenues to advocate for Downtown businesses • Develop an outreach program to partner with community organizations • Investigate grant programs for way-finding pro- jects, signage and streetscape improvement • Host small business seminars to strengthen down- town business • Continue the development of the positive down- town image campaign • Develop and implement a "responsible patron" campaign for evening/night time guests F ' � 12 HB -349- Item 11. - 18 Resolution No. 2011-73 DUUGET & DI U Kt:14t:WA LO STATEMENT OF OPERATIONS A complete copy of our financial statement is available upon request. For more information contact the HBDBiD office. Assessment Income $95,000 $27,130 Surf City Night Income $401000 $30,000 Events $131 500 $20,145 ! fl Administration/Operations $721300 $48,495 Professional Services $10,000 $3,205 Marketing &Advertising $41,200 $37,302 Holiday Beautification $25,000 $12,822 Reserves/ Contingency $67,000 $50,176 ^-A . emu: - v- .. -v. .-•- •_":: . i :..'..: '..::.::. On September 19, 2�?1 - he:G ty;Caur alTri�l c�nduc a public{hearing and call sta, pfY 0 tt a BID; renewal and asse sine t fees for the Flr:ht ngtion: 8 ash t3ovirritown BUsihess I proverr�ent-District- BID: - - : .. .,_ - e; T erg-re��.NIrNachari`i�=�h - r t m -ZGU8R - �y p. �r=JW-�? e5 - - - ty = . -a - `rie; Ve�:�- ;'j�n�"� � eaon�in �et,ess n e c ent.. ates,_ t t� rr r i.., , r . . . ,_-_ •..J._..n ,':- a -- .a tu_ Tt y y,: O r s al ±:eve ZED :A -G i o_chip es-;with::oontiFiue?,tor-:nciud+r. ►tta kit nts ..._..._., k� wn. ...}.xi?9 - r.. -13 Item 11. - 19 xs -350- Resolution No. 2011-73 O%FLJ K L i umb STARF LsuAKU v 'I' E 2010-2011 BOARD OF DIRECTOR&-EXECUTIVE COMMITTEE —STAFF As per the HBDBID By Laws the elected board consists of no more than nine directors. From the nine Board of Directors , there is an Executive Committee composed of 4 officers to include the president, vice-president, secretary and treasurer. Board members are elected for two year terms and Board officers serve a one year term. Elections are held between August 15 and September 15. EXECUTIVE COMMITTEE PRESIDENT: Brett Barnes, Managing Partner, Dukes VICE-PRESIDENT: Ron McLin, Manager Partner, Longboard Restaurant and Pub SECRETARY: Paulette Fischer, Hotel Manager, Hilton Waterfront Resort TREASURER: Nicole Thompson, Branch Manager, First Bank DIRECTORS Bill Cuppy, Realtor, Pier Realty Steve Daniel, Owner, Rocky Mountain Chocolate Factory Bob Hoxsie, Owner, Mangiamo Gelato Cafe Anna Padilla, Property Manager,The Strand Susie Smith, Owner, Makin`Waves Salon STAFF MARKETING CONSULTANT SURF CITY NIGHTS MANAGER Celeste Hamil Mary Ann McGlynn Senske - h ll i. T 14 HB -351- Item 11. - 20 Resolution No. 2011-73 THN#04 U mum 7 ry The HBDBID would like to thank all the following Board and Committee members for their dedica- tion, service and generous commitment of time. Each person's participation is integral to the suc- cessful achievement of our goals and objectives. AMBASSADOR COMMITTEE MARKETING COMMITTEE Steve Daniel, Rocky Mountain Chocolate Factory Ron McLin, Longboards Restaurant Bob Hoxsie, Mangiamo Gelato Cafe Anna Padilla,The Strand Jan Douglas, Shorebreak Hotel Rob Kee, Enlarge Media Steve Grabowsky, UPS Store Tara Kirby, Fred's Mexican Cafe Jose Ruiz, IHOP ART WALK COMMITTEE SURF CITY NIGHTS COMMITTEE Alex Ashe, Resident Bill Cuppy, Pier Realty Kate Hoffman, Art Center Director Steve Daniel, Rocky Mtn Chocolate Darren Lyons, Resident Bob Hoxsie, Mangiamo Gelato Cafe Heidi Pena, Resident Susie Smith, Makin'Waves Salon Luanne Shoup, Resident Les Draper, Beach Pit BBQ Susie Smith, Makin'Waves Salon BOARD OF DIRECTORS BUDGET COMMITTEE Brett Barnes, Dukes Bill Cuppy, Pier Realty Bill Cuppy, Pier Realty Anna Padilla, The Strand Steve Daniel, Rocky Mountain Chocolate Factory Nicole Thompson, First Bank Paulette Fischer, Hilton Waterfront Resort Bob Hoxsie, Mangiamo Gelato Cafe NOMINATING COMMITTEE Ron McLin, Longboards Restaurant and Pub 2010 Anna Padilla,The Strand Steve Grabowsky, UPS Store Susie Smith, Makin'Waves Salon Stephanie Inbody, Fred's Mexican Cafe Nicole Thompson, First Bank Les Draper, Beach Pit BBQ 2011 EVENT COMMITTEE Bill Cuppy, Pier Realty Rob Kee, Enlarge Media Ron McLin, Longboards Restaurant Kevin Ashford, Enlarge Media Nicole Thompson, First Bank Craig Franz, Harley Davidson Tara Kirby, Fred's Mexican Cafe Nicole Thompson, First Bank Kate Kirby, Rock and Roll Emporium 15 Item 11. - 21 xB -352- Resolution No. 2011-73 Huntington Beach Downtown Business Improvement Distract 2011-2012 Budget Proposal (Fiscal year of October 1, 2011 through September 30, 2012) Income BID Assessments/Dues $95,000 Surf City Nights Income $40,000 Events $13,500 Total Income $148,500 *Reserves- (Unbudgeted) $67,000 Total Income and Reserves $215,500 Expenses Administration/Operational $23,300 Independent Contracting $49,000 Professional Services $10,000 Marketing/Advertising $411200 Holiday Beautification $25,000 Total Expenses $148,500 HB -353- Item 11. - 22 Resolution No. 2011-73 Downtown Business Improvement District Proposed Assessment Formula 2011-2012 Benefit o 1 Retail Businesses 1,000 sq. ft or less $300 (Includes Nail/Hair/Skin Salons 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft .to 4,999 sq ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM $600 Benefit Zone 2, Retail Businesses $300 (Includes Nail/Hair/Skin Salons Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 • Assessments Excluded for Apartments, real estate agents, non-profits, home based businesses, and temporary vendors. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. Item 11. - 23 HB -354- Res. No. 2011-73 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on September 19, 2011 by the following vote: AYES: Shaw, Hansen, Carchio, Bohr, Boardman NOES: None ABSENT: Harper, Dwyer ABSTAIN: None Q ( I` y Clerk and ex-officyClerk of the City Council of the City of Huntington Beach, California