HomeMy WebLinkAboutCity Council - 2012-56 RESOLUTION NO. 2012-56
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2012-2013 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business Improvement
Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to
levy assessments on businesses in order to promote economic revitalization and tourism, create jobs,
attract new businesses and prevent erosion of business districts; and
The California Legislature found that cities are authorized to levy assessments on businesses
which benefit from those improvements and activities; and
A sizeable majority of the downtown businesses within the City of Huntington Beach
requested that the City Council commence proceedings under the Parking and Business Improvement
Area Law of 1989 to establish a downtown business benefit area within the City of Huntington
Beach and to levy a special assessment to promote tourism and tourist related events; and
The City Council formed a business improvement area, known as the Huntington Beach
Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on
September 7, 2004. The City is proposing to levy an assessment for fiscal year 2012-2013 pursuant
to the process detailed in Streets and Highways Code §36500, et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk an "Annual
Report/Operating Budget 2011-2012 Fiscal Year to Date" and "Proposed Budget for Fiscal Year
2012-2013" (collectively, "Annual Report"); and
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve
as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory
Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this
reference, which includes a proposed budget for Fiscal Year 2012-2013 and a description of the
improvements and activities to be provided for Fiscal Year 2012-2013.
SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2012-
2013 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by
this reference.
SECTION 3: The type or types of improvements and activities proposed to be funded by
the levy of assessments on businesses within the business improvement area are specified in Exhibit
C, attached hereto and incorporated herein by this reference. Further,the improvements, if any,to be
acquired for the proposed business improvement area are specified in Exhibit C.
12-3389/81580 1
Resolution No. 2012-56
SECTION 4. A public hearing shall be held before the City Council on
September 17 , 2012, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the
Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time
the Council will hear all interested persons for or against levying of the assessment, and the
furnishing of specified types of improvements or activities. Protests may be made orally or in
writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing
and contain sufficient documentation to verify business ownership and validate the particular protest.
Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall
clearly set forth the irregularity or defect to which the objection is made. The City Council may
waive any irregularity in the form or content of any written protest, and at the public hearing, may
correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time
before the conclusion of the public hearing set forth above. If written protests are received by the
owners of businesses within the District, which will pay 50% or more of the total assessments to be
levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year
from the date of the finding of a majority protest by the City Council. If the majority protest is only
against the furnishing of a specified type or types of improvements or activity within the District,
those types of improvements or activities shall be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by
causing the this resolution of intention to be published once in a newspaper of general circulation at
least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement district
may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California
92648; telephone (714) 536-5542; or from the Huntington Beach Downtown Business Improvement
District, 315 P Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by
first-class mail to each business owner in this area within seven days after the Council's adoption of
this resolution.
SECTION 8. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular
meeting thereof held on the 20th day of August , 2012.
Mayor
REVI AND APPROVED: INI D PPROVED:
C' ager Director of Econ mic Development
APPROVED AS TO FORM:
4
qcq City Attorney
12-3389/81580 2
Y, 6 "A" -,Resolut'on No.2012-56
y4?
Z
x..
m�
e �
}
7.
,. , xB -97
Exhibit"A" - Resolution No.2012-56
--NUT�MONALLY
LEFT
BLANK
Item 10. - 8 HB -98-
Exhibit"A" - Resolution No.2012-56
JV% t e
19 -
%.#on nts
0 . . . . . e . . . . . . . . . . r . o . . m . O O . e o . • . . e . . . . . . . . e e . . . . . e . . . . . O e 6 e e O O . . . • . m . . . . . . . e . . ..
. . . O . . . . . . . . . . e 0 e . . . . . . e . • 0 • . . . . • 0 . . . e . . . . . . . e . . . 9 . . . 9 e O 9 9 . . e O . . . e 00 . . . e . . . . . . .e
ABOUTTHE BID. .e. . ..... ..... .. ... . . . .. .. .. . .. .............. ... ..... . . . 2
COMMUNITY HIGHLIGHTSe .. • .. ... .. . . . ....... .. . . ... . . . . . ..... . .. 4
PROGRAMS SERVICES . . .o o . m . o . . .....e s e....o • m e .o s e s ... s o o . .o o . 5
BOARD OF DIRECTORS & STAFF ............ . .... .... .. ...... 1
0® RENEWAL & BUDGET.... . . . . . . . .. . ........ . . . . ..... . .. ...... 20
VISE . ... .... .. . . . . . .. ....... .. . . . . .... ... .. ... . . . ...... .. . ... . .. . . . . ..... 23
THANKYOU. . . . . . .. . . . . . . . . . . . . . . . . . . e . . . . . . . . . . r . . . . . e . . . . . . . e . r . . . . .24
e s o . o o • o e • o e s e s o o . . o o . . o • . s o o . e . . . s . s . s . o . o . . . . o . . o . • s o e s m o s o r . s s e . . . . . . .
s s s s o s o s o 0 0 . o s e e s s s s o . e s . s o a e . s s s e s e . • o . m o s . o 0 o s . . s o s . o . • o s . . o 0 0 0 o a s o 0 0 0 . s . s . s .o
00
Coll
vn
xs -99- Item 10. - 9
Exhibit"A" - Resolution No. 2012-56
ABOu a i THE
H 'U' " NTINGTON BEACH
DOWNTOWN BID
a • a • a • s e a a • e • m • • • a • s • a • • s • a e a • • o a • • o a • • m o o a a a a a a • • o • o e a o a o • a o o a a o • • • a a a • • o a e o
o 0 o s e o e o a e o a • o a e s a • s o a a • s • ass • m • o a o o e o o • • o o a a m • • a• o • • • a • a • o • • • o s e a • a a o o e o 0 0 • m s o a
The Huntington Beach Downtown Business Improvement District (HBDBID)
is a 50106 business organization formed in 2004 by the city council at the request of
downtown merchants. Businesses located in the dynamic Downtown Huntington
Beach area are all members of the innovative, business run Downtown Businesf,
Improvement District.
The HBDBID is a public/private partnership where downtown retail, services and
restaurants make a collective contribution to the maintenance, development and
promotion of the downtown district. This not for profit organization works through
programs, services and advocacy to improve the economic, social and environmental
vitality and beautification of HB Downtown. For more information please visit
hbdowntown.com. Also connect with Downtown Huntington Beach on:
�QXkoVE �
- FACEBOOK YOUT'UBE
facebook.corn/hbdowntown youtube.com/user/
surkitysou9
a e • s s e a a a • o o • m a e o • e e • e • e • a e e o a • • a e • e m e a e • a s • o • • o o a • • • • • e • e • o • s o • o e o • a e o o s o a o o s o 0
a a s • s o o a e o a o o s • • o o m s • m e m o • • o s o • e • o a a • o o s e s o o e o • o e a o o a e o a o • o m o • e o o • o s a o o s o 0 o a e o 0 0
Item 10. - 10 H5D`51D 2J12 ,NNU:;L RF, PAGE 2
HB -100-
Exhibit"A" - Resolution No.2012-56
HUNTINGTON BEACH
BID MAP
a a a s a s a o a a a a a a s a s a s a a a a o a a a a a a a a a a a a a a a a a o a a a a a a a a a a a a o a a a a a a a a a a a a a a o a a a a a a a a o a
a a a a a a a a a a a a s a s a a a a a a s a a a a a a a a a a a a a a a a a a a a s a s a s a s a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a
THE HBDBID currently represents over 250 downtown business members, and
continues to increase in size with new businesses opening each year. The boundaries
of the district include the Hyatt Regency and the Hilton Waterfront to the south,
Eighth St. to the north and inland on Main St. to Palm Ave. Due to the success of the
activities of the BID's programs, it has received complete support in renewal for the
past eight years.
IV
ka
# a
3 p
i rt e... 4
ii f t I E.4# L i4t j _ ut I YQ
S
Nil
a ♦
ya
....
77
s,,.R. ., ....
ti
\ eye � t � �a a g:.
N"Mq � 't 3 .
c 6f
ea
ill o n B
o n �slnebf,s I'11 rovemen D1 ct � Q JfiIF
42
Bolun
E
dM 'hr ✓,? tF \
HB -101- BDB1°2,012 A``NU L RE Item 10. - 11
Exhibit"A" - Resolution No.2012-56
(O""OMMUNITY
0 ma
HIGHLIGHTS
e e e s e • • • • • • o • • s e ry o • o e • • e e e m • o m o e e • e e • o e o e • • m • o • a • • • • o • o • e • e • a e m m o • m e • • • • e • s • s • •
• • • • • • • • • • e • • • • e • • • • • • e • e • • • • • • • • • • • • • • • • • • • o • • • • • • • • • • o o • • • • • • • • • • • • • • • e • • • • • • o
HB DOWNTOWN BID Welcomed 16 New Merchants in 2012
The Downtown District welcomed 16 new businesses to the community in 2012,
ranging from well known brands like Coffee Bean and Tea Leaf to area exclusives such
as Baguetier Bakery, Gloss Boutique, Heavenly Couture, Stuffed, Pedego Electric
Bikes, North Shore Poke Co., Pizza Lounge and Banzai Bowls, to independent shops
such as Sketchy Goons, Jacks Garage, 1 Look Vintage, & Home the Skin and Body
Spa. With over 250 restaurants, retail, hotels, salons, spas and service establish-
ments, HB Downtown has the highest concentration of shopping, entertainment anc
dining in Huntington Beach.
. "
C
ai
3
A
i$ I
• • • • e m • e e s a • s e e • e • • • • s e o o e • • • e e s • • • • e s o e • m • • • e • • • • o e • • • • s e e • o • • • • e s e • • • e • • • e m e • o
s o • e o o • • s • • o • • o • e • e • • m • o • s • • • s • e • o s • • • e e • o • • • • • • • • o o s o • • o o • • e • • • • • • • • • o • e • • o s • • o
Item 10. - 12 HB -102 H.eu51D 2,0!z 14IN NU-.t RrFCFRI T PAGE
Exhibit"A" - Resolution No.2012-56
R 0"'0"""' R A M S
'M
• • • o o • • • • • • • • • • • • o • s • • • • • • • o • • • • • • • • • • • • • • • • • • • • o • • • • • o • o • • • • • e • • • • e o • • • o s e • • s a
In 2012, the HBDBID continued to work to promote and enhance accessibility and
overall appeal of Downtown through its programs & services, including holiday
beautification, street services, public safety and marketing programs. In conjunction
with the City of HB departments of Public Works, Economic Development and the HB
Marketing and Visitor Bureau, the HBDBID is proud of the role it plays in promoting
HB Downtown as a premier destination for residents and visitors alike.
IN
�f
y
� x
3 � y
z
II ��
• • • • • • o • • • . . . . e • • • e e • o 0 0 • • • • e • o o • • • o a • • • a • • e • • • • • e e • • • • o e • o 0 0 • • •o • • • • • • • • • o • • •e
o • • o e e • • • s • • s o • • • o o • • e • e • • • • • • • o o • • e s • • e • • • • • • • • o • • • • • o • • • • • • • • • • • • • • • • • e o • o • o •
HB -103- °B I 2° Z ``�`J�L h`t Item 10. 13
Exhibit"A" - Resolution No.2012-56
"OLIDAY Br.AU I r U U
1 `10"AT110"' N
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Holiday Decor Program
In the winter of 2010, the BID unveiled its new
holiday decor program featuring a 22 foot tree
with rotating light displays located on the 200
block of Main St. Each year the BID adds addi-
tional items to make Downtown Huntington.
Beach a festive destination during the holiday
season. The annual Tree Lighting is a highlight on
Thanksgiving weekend featuring musical enter-
tainment and a visit by Santa Claus himself. Last
year over 2,500 guests enjoyed free refreshments
provided by the Hilton Waterfront Resort and
Rocky Mountain Chocolate Factory. The merry a_
crowd was delighted with performances by Marina Vocal Arts and
Fors sEgc
Aloha Radio.
Miracle on Main St.
The BID continued its holiday program with Photos with Santa by
the tree each Tuesday evening and weekends, while The Strand MAIN STREET
featured an ice skating rink for the second year and engaged visitors in the holiday
spirit. Once again, the BID partnered with the HB Youth Shelter and hosted a fund-
raiser, "Soup For Youth" during the Children's Holiday Parade.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 10. - 14 HBD D-2010 wi, �unL F r0 T A"G 6
HB -104-
Exhibit"A" - Resolution No.2012-56
STRELI StERVIC"ES
• • • o • s e • s • • • s m • • e • • • s • o s • • • • e • • m • • • e • • s s • • • • o e s e s • s • • e • • • e • • • • e • • • • • • • • • m • s • m • •
Clean Team
The street services program is administered by the BID staff and on-street services
are performed by our contracted cleaning services provider, Malco Maintenance.
Day porters maintain cleanliness in most downtown areas except for buildings that
provide their own cleaning service. Porters are responsible for litter, trash removal,
spot mopping of sidewalks, minor graffiti removal, dusting storefront sills, and gum
removal.
;Power Washing
The power washing program includes steam cleaning of
sidewalks on Main St. twice a week in peak periods and
once a week in off peak periods. Alleys are steam cleaned
quarterly.
Coordination with Public Works
The BID staff interfaces with Public Works to insure a safert
environment regarding tree trimming, sidewalk replacement
aN
and reporting of major graffiti clean up.
HB -105- "B°E'°2012 ANNUAL RE Item 10. - 15
Exhibit"A" - Resolution No.2012-56
PUBLICO"
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ADVOCACY
The BID continues to build strategic partnerships with law enforcement and to
advocate for appropriate police coverage for daily details and special events in the
downtown area. We continue to be involved in the planning stages of city and
community events such as; the Surf City Marathon, 4th of July and US Open of
Surfing, to ensure downtown business interests and concerns are represented and
addressed.
RESPONSIBILITY
The BID is active in promoting and sharing infor-
mation on responsible beverage service (RBS) and
Training for Intervention Procedures (TIPS)
classes to all our local restaurants and pubs. :-, .w=
These programs are designed to prevent and
recognize intoxication, underage drinking and
drunk driving, b serving alcohol responsibly, gym:
Y 9
thoroughly checking ID's not over serving - '
9 Y 9 g patrons
and not serving minors.
The BID has recently partnered with Harbor
Distributing to promote designated driver, safe y
-- driving and taxi voucher programs. � �
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 10. - 16 xB -106- hWBID 2012 nNNUtl,L PE 0 R T PAGE
Exhibit"A" - Resolution No.2012-56
MA' R K PEO 0"I�I N%03 2 LVLN I &
%.ouMMUNICATIONS
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 00 * . . 0 . 0 . . . . . . 00M . . 00 . 0 . 0000
The HB Downtown BID showed continued success in our signature BID events and
significant growth in social media programs in 2012. An essential part of the BID's
goals is to support the downtown merchants by keeping the downtown district top of
mind for local residents and visitors as a primary business and vacation destination.
The BID's marketing program is a mix of advertising, public relations, social media,
event marketing and promotions, which combined, meet the goal of maintaining HB
Downtown as a premier destination which features, unique shopping choices,
memorable dining experiences and a multitude of activities for the whole family.
X �
S C
w
HB -107 HEDB D 20 L2 "[-,INUAL RE Item 10. - 17
Exhibit"A" - Resolution No.2012-56
a • • • e • • • • e e • e • • o • • • • • • • • • • • • • e • • • • • • • • • • • • • • • • • see • • • • e • o • • • • • • • • • • • • e • • • a • • • • •
The ultimate goal is to market the HB Downtown District to
maintain and increase consumer traffic and sales
The marketing efforts of the BID have the primary purpose to expand our customer
base and increase sales. After carefully considering a multitude of marketing
possibilities, the 2012 choices were those deemed to be the most appropriate and im-
pactful media purchases.
The BID introduced its first ever Holiday Coupon
book to solicit extra business during the season. " w
The advertising was complimentary to the 60
H U N T I N G T 0 N B E A C H
participating BID members and the book was
freely distributed to the public. The books were , H`0 L I D AY c a u P ON s `
delivered to residents located outside the down-
town area.
The BID was excited to advertise quarterly with a 'OG`
REAT
full page ad in the SANDS Community Service --?�? srr
Guide that is delivered to over 80 000 households J � ��
A � rXS
SteY�,a+A,5 0cean•kw HoEeh �GT�
in Huntington Beach. s ;. 11V201
5 CaMmt(dtt Parkl•Q N 4 Pa�ldnp SLticti•at
Print ads promoting Surf City Nights and Art Walk • •
7 81)•YM MIM►80hao,a,U•e Mom,3P•!t3 Bars&F�e',DIMng '. `, .�r :
were placed in the WHERE Guestbook which ee�-,wroeiea siwtdh mn-se�t�5hc
,9 Expalaxef�my FmAetiM WasaSPatfS YaDeA Rahk6 Sepway 7aias
receives year round exposure to guests in over Getfaamr•ed l•9vlOa-nit kxf Sftk85•AMs M off"*
14,000 hotel rooms in Orange County. -
The latest BID events were featured on the new s
high tech Auto Dealers Reader Board and visible
to thousands of commuters on the 405 Freeway! E,
ii-
Our events are often seen on Huntington Beach
i'
Channel 3 in Surf City Highlights and in static
marketing pieces.
• • • • • e • • e • • • e • • • • • • • s • • • • e e • • • • • • • • e • • • • e • • • o • o e • s • • e • • • • • • • e s • • • o s • • e • o • • s • e • •
• • • • • e • • • • o o • • • • • • • • e • • • o • • • e a e • o o • • • • e • • e e • e • e s o • • • s o • • • • • • • • • • • • • • • • • e • . . . • e •
Item 10. - 18 HB -108- �5D �D ? ?nr���u�!R_P ART A,GE_0
Exhibit"A" - Resolution No.2012-56
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . ..
Marketing
The BID took advantage of Downtown priority placement in the City banner program and displayed
banners quarterly for the Art Walk, Surf City Nights and for special events such as Chili At the
Beach, Surf City Days, Halloween F xes^^t and Miracle on Main St.
Ma
�rtlfl-W F- —dr8'Marko msP Gods� yy*t44€l,Aa
9tf'f"
+ �� 1rerchatt ExhEblfs D�terd ruin N
a N 8t oratts Y611dGC8 Y6 Eflt@r�ID1E�tt 4 ry
1{1d'A"4 C' Y
J
By partnering with the Taste of Huntington Beach and the HB Restaurant
Association once again this year, we were able to place 60 pennants on Beach
Blvd. and 20 other locations around town promoting Surf City Nights.
Cross-Marketing
Huntington Beach is fortunate to host many special events pier-side, on the ,r '
beach and in downtown on Main St. We attempt to cross market with as
many events as possible, again with the goal of creating awareness, buzz and
generating visitor traffic.
We offer the SCORE program to most events that have over 100 participants
SCORE (Surf City Offers for Retail and Entertainment) is a comprehensive
special offer and discount program available to all participants in special events. In 2011-2012 we
released the new SCORE savings card that features a QR code. By utilizing a QR code reader on a
smart phone, all participants can view the merchants and their individual special discounts.
2012 SCORE Events & Number of Participants
Surf City Splash - 500
Surf City USA Marathon - 20,000
+R44E�yr Beach Cruiser Meet - 600
�'onw ruWn
a( Paintball NSSA - 2,500
NAMI Walk - 1,800
PARTICIPATING MERCHANT;; Sand Soccer - 3500 & 1,200
• • o • • e • • • • • •• • • • . e • • • • . a • . • o • e • s • e e • • s • • • • • . • • e e • • e • • • • • o • • • • • • • • . • s e • • e • • • o • ••
HB -109- HBDBID 2012 ANNUP.L REP Item 10. - 19
Exhibit"A" - Resolution No.2012-56 .
Advertising
Print media was determined to be the most effective and appropriate media purchase to reach our
target demographics for most of the BID events.
Newsprint ads were purchased in the OC Register, the Huntington Beach Independent, the Local
News, the Wave and the Fountain Valley News.
�' � 1• a a .
�� I9RE;(�ttiN't'? CARGE&T '
a� +9x 4 td r�wxl:askunKeEu�±
A ^EVERY TUESDAY 5-OPM
76 UNIQUE WEND RS,STREET
PERFORMERS,LIVE MUSIC,
�.z'�2`» '``» �^ • KIDS ACTIVITIES
a 1 �
•- + Choi Cook ON
NEW Sake Contnl CHOC
Dads Top-C -hlka enta�at
, ..........y..µ�„�.—.., : a 2 Stages of I].Musk
BEACHN
' �R13Y i
CRD �
fNiFRtiVTNNJ10Nf
toll
.s \ sPQt�sDRmei' _ 'l+Tx9i..�VCA4t - ��� sT
<. MarketpFatx
IM
r' .>>mvn=eamR
1 1 1 1 1
• • • • o o • • • e • • o • • • e • • e • • • o • • o • • • a . . . see • • e • e • o . . . • • • • • o • • • e • • • • • • o e o o e • e o e • e e • o e 0 0
• a o • • e s • • • • • e • • • • • • • e • • • • • • • • • • • • • o • • • e o • • • • • • • • • • • • • • o • e • o e • • e e 0 e • • • e • • • . . . • o e•
Item 10. - 20 HB -110- HERE D 2012,1,,N 1UAL REPORT PPAcr 12
Exhibit"A" - Resolution No.2012-56
COMMUNICATION
y
The official HB Downtown Business Guide was reproduced in 2012
and is currently being updated once again to include our newest
BID members. The guide is distributed to 10 Huntington Beach
hotels the visitor kiosk the information booth at all BID events
and to HB Downtown businesses to distribute to customers.
f
The BID produced a video titled
,r "HB Downtown BID
• � 121 1 Dollars at Work"
•BiU BUZi �. � • ;-
•L3P"DfdINSi I ••3� � 1, '�
Et�ttS �
Had-"- WORE
CITY which highlighted testimonials by • `1(ecq W+aiN esesrts aM 1 O�mmtvan ae.s ae ¢aRm.n aaa . OR ( { 3
N�uHTS
.THIRD '
JULY&AUGUST SPEML EVENTS
AR-WALK BID members regarding the "*-- •
benefit F `�
July 14 Surfrider Belch Cimn-Up IN HE NAYS
H LI AT THE
July A5 SurfWS..d.y,At Intemat.-I SW Museum 1-400
Jaly,i ElwsSigMnp-SunCitvNahts-500-5:00 BEACH
of BID membership and describing
July 18 HS Art 4Ya4-8005:00
July= S'.fi'Sundays C¢ncert-Pier Plate,t:CO.R 00
J.1y.26 SurflderBeadiGearrUp the programs and services that the
��, , Nite U9 C9en¢F S.f x
.ugust2 '0:00AMSe city a t.� BID provides its mem
Abers. The video was posted on
ugust 3 10:OOA
Surfs 4a11 C Fence I�ucl¢�- Mt be.t liag m Ex'Hq!
August 1-.', US D¢e^Cetebr.ti¢n at the Stra Is{ ,r so:dx Nag a.d;
lugun t1 U.5 Y'nta¢e Suit Chathv Audi-d An S. i 1e ps><m spend as
A.gust+.5 HB Art °� the website linked in the monthly BID newsletter and
A gus tz Boni;SJndays C-71-Pier Pl.ra,t:00-5:°c lase fac¢.Tc day !
au A 2( Sunnde.B-ch Clean-Up Jrdy IT.Mih.®¢f ft
August 25 Sunii'Smdays C—en-Pier Plaia,t:00-fi 00 �•testa�aats.
added to the BID Member Handbook.
m .�. ..I
stmw P.llook 4as
t!J?WE NEWS M ice,i
i wwch Shad Starc Wt1
enr3Gft 11LlTiftKS= ! THE BID staff and directors communicate to the BID
TO HB'S LOCA=HERD PRI:E iIS'HERE
RICti:13NEfT'I"RDCI9N RC' iT3re ."'. C¢untyl
WHO WON 2 DW.SIDNS OF THE NSSA,IATIONAL CHAMPIONSHIP W.V'g Pace Is haft:
YOURO MI _ fi.. 7 4_ i members through the monthly newsletter and the new
1 Elv.'
aaioh irNvde.Nam
community bulletin board which is located by the foun-
tain on the 200 block above the change machine. This information keeps the BID
members updated on special announcements, events, and on city policies and
programs that effect downtown business.
The HBDBID website: hbdowntown.com, is being redesigned with a fresh innovative
design. The website is an indispensable marketing tool and invaluable in relating both
visitor and business information. The new site will feature key pages on parking,
directions, links to all downtown businesses, a calendar of events and more
interactive links.
• • • • • • • • • s • • s • • • • e • • o • o • o • o • • • • e • • . e • • • • e • • • • e e • • • • • e . • • • e s o o • e • o • • e s s • e • • s e o • s
HB -111- K15DBiD 2°12 r,``'`'`'"'''L 0E? Item 10. - 21
Exhibit"A" - Resolution No. 2012-56
SOCIAL MEDIA
HB Downtown's official Facebook page is continuing to grow at a healthy rate and
combined with the dedicated social media pages for two signature events, Art Walk
and Surf City Nights, we have a following of over 5,600.
The BID will continue to grow these communication channels with Huntington Beach
fans to connect and engage them about all that downtown has to offer.
The site is updated regularly with the latest events and posting to entice fans to
frequent downtown Huntington Beach.
y
�\ �' � • �� use �. � ° '� ��e` �` .� ���. � � � �.�,
e a
L g( Y! C9
. y•'a ,
HB Downtown Liked i �
S ',rss
9 C CNMtocw;,,Hunt n;ton gaw—+,Wfom a 92648
ice, c
P't;�t� Lakas
a • • • • a • • o • • e • • • e • o • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • s • • • • • o • • e • a e • • • • • • • e
e • • • o • • s • • • a s • • e • • e a • s s • • • o e o • • • e • • • e • e • e • • • • o e • o • • • e • • e • • • o • • • e e • o e • • • o • e e • • o
Item 10. - 22 HB -112- KEDS(G 2012 ANINUk.L REPORT PAGE 14
Exhibit"A" - Resolution No.2012-56
. . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . • . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a . . . . . .
BID SIGNATURE EVENTS
SURF CITY NIGHTS— Every Tuesday
The Tuesday night weekly street fair and Certified Farmers market has
transformed an otherwise slow Tuesday evening into a dynamic, thriving
place to be once per week. 2012 marked the 5th year of Surf City
Nights and the second year since the BID has taken over management
of the event. The event has surpassed its original expectations with
thousands of residents and visitors returning on a regular basis to shop,
dine, be entertained and enjoy a mid-week festival in Surf City USA.
2012 Highlights
Angels Baseball AM 830 radio broadcast four live Pre—Game Shows
with Roger Lodge and Angel Strike force girls in attendance to offer
opportunity spins for free Angel tickets. The BID received forty
spots each show to promote HB Downtown and BID events. °
The Princess Party in June was a hit with youngsters who had photo
ops with 6 fairytale princesses that also did a song and dance show
each hour. °
3rd of July Promotions — fabulous prize items such as bikes, surf `` s 'A". x `
board gift certificates, and even a bar-b-que were distributed to a r
f
lucky few of the hundreds who lined up to win. Contestants are
added to the growing database of community contacts who receive
e-blast communications about downtown events and promotions.
oThe BID information booth is sporting
a new bright yellow canopy and is highly visible and attractive.
Centrally located, it is an essential marketing tool to reach the thou-
sands that attend each week. Volunteers distribute promotional
material for all BID members and their related events.
HB -113- -BDS11D 20'112 A NINUAL REP Item 10. - 23
Exhibit"A" - Resolution No.2012-56
o • • • • o • • • e • o• • • • • • • • • • • • s e • • • • • • • • • • • e • • • e • • • • • e o • • • o • • • o • • • • • • o • • • • e • • • • • • • e • •
i
ART WALK— Third Wednesday
The Art Walk, now in it third year, brings art enthusiasts to the
streets of downtown where over 20 venues host artist exhibits, DOWNTOWN
from poets to painters, photographers to sculptors. The free self- HUNTINGTON BEACH
guided tour offers guests an entertaining evening of exploring art ART
and ambiance in downtown.
The October Art Walk featured "Night of the Dancing Dead" art works as
well as the first dance performance since its inception. Students from
o• • Huntington Beach High Academy of Performing Arts instructed over 75
eager community dancers in several practice sessions. The costumed
zombies converged in various locations and performed Michael Jackson's
"Thriller" four chilling times throughout the evening. The popular perfor-
mances were picked up Channel 5, 11, 9 and 2 TV news.
The January Art Walk Celebration at the Shorebreak Hotel was a show-
P rk Hbdawections, Par case of artists who participated in 2011 and who are the heart of the
Parkiap, Directions,Maps
And Artist Applications creative success of the Art Walk. The event also served as a thank you to
the downtown businesses who generously hosted artists this past year.
The Art Center continues to be an invaluable partner in hosting and promoting arts and culture
while building community.
�
xq tY'�
tl 7 ntl ltl # �lyd�tY�+,l � I'd +p `�• ^ ;.�
3
u
\Mu..
Item 10. - 24 HBDBID 2012 ANNUAL REPORT � PACE 15
HB -114-
Exhibit"A" - Resolution No.2012-56
a e a • • e • • a • • • a • • • • a • • • a • • • • • • a • e e e a a • e • • e e • • • • a • • e • • • • • a e • • • • • a a a • • • • • • • • • • • • a • a
CHILI AT THE BEACH— June 16, 2012
Some like it hot and that's just what they got at the 5th Annual Chili At the Beach
where 26 Chili/Salsa teams cooked up some flavorful and spicy recipes while
competing for awards in several categories. The crowd of
4R nearly 20,000 was thoroughly entertained by twelve musical
acts, including a rocking DJ in the Beer Garden on 5th St. This
family friendly event featured a Kids Zone and over 60 vendors
exhibiting products geared towards men's interests and
► hobbies. The event raised funds to support CHOC Children's
and the Boys and Girls Club of Huntington Valley.
SURF CITY DAYS— September 17-18, 2011
This inaugural event was the end of summer beach bash
that included the Sand Sculpture Contest, Community
Surf Championships, Stand Up Paddle Surf Race to Ma-
rine Safety Demonstration, Community Volleyball Tourna- SAP .: 2011
ment, Green Expo by the Chamber of Commerce, and a �+� '''
Board Expo on Main St.
HALLOWEEN FEET— October 31, 2011
On Halloween, Downtown HB was transformed into HBoo Spooky Town where little
super heroes and princesses enjoyed a safe and family-
friendly festival. Tons of treats on the streets, a petting zoo,
pony rides, games and the new Tunnel of Chills and Thrills
4°Y`"lkr� entertained the 12,000 guests. The Kid's Costume contest and
® Canine Howl-O-Ween contests were a big success on The
Strand where prizes were awarded for most creative, scariest,
cutest, funniest and best duo or group.
• e • • a • • • a • a e • • • a • • • • • • a • • • o • a • • • • • • • • • e o • • • • • a • • • • • o o a • • • • a • e • • • • a • • • • a • • • • • • ••
• • • • • • • • • • • • • • • • • • • • • • o • • • • • • • a • • • o • a • • • • • • a • • • • • • • • • • • • • a e • • e • • • • • • • • a • • • • • • •e
HB -115- HEDS!D 2012 ANNUAL"=? Item 10. - 25
Exhibit"A" -Resolution No.2012-56
OUTREACH
The BID partnered with the Chamber of
Commerce and the City of Huntington v
A � � .
Beach to support the first FACE2FACEz "
ATURD
DUNE; 01
Business Expo located at Pier Plaza in May. , :
pa,�ffl Cast Way
Over 100 local Huntington Beach businesses .
participated in the one day event that fea- Will , a
� �. e y
tured a job seeker tent, business networking ,
and a ribbon cutting ceremony too. Local HB
downtown restaurants generously donated
food and drinks for the Expo
p participants
and VIPs.
BID Staff, Directors and BID members at-
�. ._.
tended many meetings of the City Council, .
Zoning Administrator Hearings, Downtown
Economic Development Committee, Specific Event Hearings and numerous commit-
tee meetings to advocate for Downtown Huntington Beach and its interests and to
insure continued economic vitality in the downtown district.
BID Committees
Meeting schedules are published in the monthly newsletter and are posted on the
website. Meeting agendas are posted in our office window, on the community
bulletin board and at City Hall in accordance with the Ralph M Brown Act.
e o • • e • • o o • • • • • e o • • e • • • • • • • o • o • • o • • s • • • • • • • • • • • • • • • • • • • s • • • • • • • • • • • • • • s • e s • • • • • e
Item 10. - 26 xB -116- ��b, Ar � u.� n�P�RT PAGE 18
Exhibit"A" - Resolution No.2012-56
BOARD OF DIRECTORS
STAFF
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The Huntington Beach Downtown Business Improvement District is governed by nine voting Board
of Directors and the non-voting Past President. The Executive Committee is composed of 4 officers
to include the President, Vice-President, Secretary and Treasurer. Board Members are elected for
two year terms and officers serve a one year term.
EXECUTIVE COMMITTEE
Paulette Fischer Steve Daniel
President Vice President & SCN Chair
Hilton Waterfront Resort Rocky Mountain Chocolate Factory
Nicole Thompson Anna Padilla
Treasurer Secretary
First Bank The Strand
DIRECTORS
Bob Hoxsie Steve Grabowski
Mangiamo Gelato Cafe UPS Store
Stephanie Wilson Ron McLin
Fred's Mexican Cafe Longboard Restaurant& Pub
Susie Smith Brett Barnes
Art Walk Chair Immediate Past President
Makin'Waves Salon Dukes Huntington Beach
STATE
Celeste Hamill Mary Ann Senske
BID Manager Surf City Nights Manager
Mary Anne Chock
Office Administrative Assistant
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
HB -117- hSDB1D 20-12 ANNUAL R!Pt Item 10. - 27
Exhibit"A" - Resolution No.2012-56
BID RENEWAL
04' BU D6 G ET
On September 17, 2012 the City Council will conduct a public hearing and call to approve the BID renewal,
budget and assessment fees for the Huntington Beach Downtown Business Improvement District (HBDBID)
TERM: No changes, the term remains at one year BOUNDARIES: The same with no changes.
ASSESSMENT RATES: Due to the economic climate, the Board of Directors has voted to keep the assess-
ments at the current rates.
SERVICES AND PROGRAMS: No changes, will continue to include: marketing, special events, advocacy
and maintenance.
ASSESSMENT FORMULA
Benefit lobe Retail Businesses (Includes 1,000 sq. ft. or less $300
Nail/Hair/Skin Salons
1,001 sq. ft. to 2,500 sq. ft. $600
2,501 sq. ft. to 4,999 sq. ft. $900
5,000 sq. ft. or more $1,200
Restaurants 1,000 sq. ft. or less $300
1,001 sq. ft. to 2,500 sq. ft. $600
2,501 sq. ft. to 4,999 sq. ft. $900
5,000 sq. ft. or more $1,200
Hotels 20 rooms or less $180
21-50 rooms $360
51+ rooms $600
Services/Office" First Floor $240
Second floor or higher $120
Cart/ Kiosk $60
Banks/ATM $600
Retail Businesses (Includes $300
Nail/Hair/Skin Salons
Restaurants $300
Hotels 20 rooms or less $180
21-50 rooms $360
51+ rooms $600
Service/Office* First Floor $120
Second floor or higher $60
Cart/Kiosk $30
Banks/ATM T $600
Item 10. - 28 HB -118- HEDS- 02D12ANINUAL REPORT PAGE 20
Exhibit"A" - Resolution No.2012-56
d"TATe"M"Noms 0' ""ERATIONS
L I I- wV
• • • • • e e e e e e • • • e e e e e • • • • • • • • • . • • . e • e • . . • • • e e • • e o e • • o • • e • . e • . o o • e s • • • • • e . • • • • • • . •
ease • • • • • • • • • • • • • • • • • • • • • • • • • . . . s • • • • • • • • e • • • • . . • • • • •. • • • • • e e • • . . • . e • s • • • s • • • • s
Fiscal Year is October 1, 2011 to September 30, 2012
r
Assessment Income
$95,000 $64,171
Current Year
Assessment Income $44,004
Prior Year
Surf City Night Income $40,000 $30,000
Events $13,500 $40,925
��� y a. ✓
;$17�9±164
Administration/Operations $72,300 $56,562
Professional Services $10,000 $4,632
Marketing &Advertising $41,200 $44,159
Holiday Beautification $25,000 $29,838
W-B,
.;,N btbI �xpenses� � ��148,500 $1�5 91..
This information has been derived from the unaudited financial statements by
McGinty, Knudtson and Black, LLC. A complete financial is available upon request.
For more information contact the BID office.
• e • • • • • • • s . • • . • • • a e • e • • • • • • • • o • • • • • o . . • • • e • . e • s e • • e • • • • • • • • o o • • o • • • • • • • • •o • • • . •
HB -119- HBDBID 2012 ANNUAL REP1Item 10. - 29
Exhibit"A" - Resolution No.2012-56
U- 1 Z-- &U1 a rnurff 11"2 E'
0 P E R AT I N C'i" B U a U"G E 010
Fiscal Year is October 1, 2012 to September 30, 2013
Projected Assessment Income $97,850
Surf City Night Income $55,000
Events $41,000
Y
ReVelltieS ,
�$19 850-,
.w: 4�y
Administration/ Operations $93,150
Professional Services $8,500
Marketing &Advertising $62,200
Holiday Beautification $30,000
,;l350
• • • • • s • • • • e • a e • • • • • • • s • • • • • s • • • • • • • • • • • • • • e • • o • • • • • • • • • • • • • • • • • • • • • • • e • e • • • • • •
Item 10. - 30 HBD63D 2012 ,!NUAL R PORT I Peer 22
HB -120-
Exhibit"A" - Resolution No. 2012-56
VISION
• • • • e • e e • • • o • e • • e • e • e e • • • • • • • • • • • e • • e • • • e • e • • e • • • s • • • • • • o • • o • see • e • • o e • e • o e o s • s
• • • • • • e e • e e • • • • • • • • e o • • • • • e • • • e • • • e e e e e e • • • e • • • • • • • e • e • e • • • e • • o • • • e • • o • e e • • • • • a
Complete the design and launch of the new hbdowntown.com website.
Complete the zoning permit for Surf City Nights to become a permanent event.
Complete research and design elements for standing permanent directories.
Expand HB Downtown Business Directory brochure distribution to tourist destinations.
Continue to provide a positive, dynamic image for HB Downtown through the
consistent use of branding, cross-promotion and high quality marketing.
Maintain HB Downtown's reputation as a prime destination for residents and visitors
and continue to refine programs and services for best practices.
'Y v
s
f
�k
w �
e • • • • e • • • e • • e • • • • • • • • • • • • • • • e • • o • • e • • o • • o • • • e • • • • • e • • e e o • e e e • • • • e e e • • • • • • • e • e e••
HB -121- HED51D 20121 ANrvur L REPi Item 10. - 31
Exhibit"A" - Resolution No.2012-56
THANK YOU
The HBDBID wishes to thank the following Committee Members for their service and
dedication. Each person's contributions are essential to our united efforts to improve
Downtown Huntington Beach.
ART WALK COMMITTEE NOMINATING COMMITTEE
Susie Smith, Chair - Makin'Waves Salon Moe Kanoudi - Main Street Eyewear
Bonnie Gauchupin - Resident Rob Kee Enlarge Media
Celeste Hamil - BID Manager Jose Ruiz - IHOP
Kate Hoffman -Art Center Director
Gina Le Pert - Resident SURF CITY NIGHTS COMMITTEE
Raquel Newman - Baja Sharkeez Steve Daniel, Chair - Rocky Mtn Chocolate
Luanne Shoup - Resident Kevin Ashford - Enlarge Media
Mary Ann Senske - SCN Manager Bill Cuppy - Pier Realty
Bob Hoxsie - Mangiamo Gelato Cafe
BUDGET COMMITTEE Susie Smith - Makin'Waves Salon
Steve Grabowski - UPS Store
Anna Padilla - The Strand Volunteers & Interns
Nicole Thompson - First Bank Thank you to our volunteers and interns who
volunteered their time to work for the BID
EVENT COMMITTEE in 2012.
Kevin Ashford - Enlarge Media Chelsea Cepek
Jan Douglas - Shorebreak Hotel Cassie Baker
Rob Kee - Enlarge Media Dale Stimson
Craig Franz - Harley Davidson Kim Holmes
Anna Padilla - The Strand
Nicole Thompson - First Bank
Item 10. - 32 HB -122- HBDBID 2012 ANINUAL REPORT I PAGE 24
Exhibit"A" - Resolution No.2012-56
INUI
.EFT
_BLANK
HB -123- Item 10. - 33
Exhibit"A" - Resolution No.2012-56
t�avE�l
n17, fi V n T o w ntP
MISSION STATEMENT
"The Huntington Beach Downtown Business Improvement District
is an organization, comprised of the businesses located in the downtown area,
united in purpose and dedicated to the improvement of the economic business
environment of Downtown Huntington Beach related to marketing, safety,
maintenance, tourism,parking and special events."
www.hbdowntown.com
Item 10. - 34 HB -124-
Exhibit "A" - Resolution No. 2012-56
Huntington Beach Downtown
Business Improvement District
2012-2013 Budget Proposal
(Fiscal year of October 1, 2012 through September 30, 2013)
Income
BID Assessments/Dues $97,850.00
Surf City Night Income $55,000.00
Events $41,000.00
Total Income $193,850.00
*Reserves- (Unbudgeted) $50,000.00
Income and Reserves Total $243,850.00
Expenses
Administration/Operational $23,650.00
Independent Contracting $69,500.00
Professional Services $8,500.00
Marketing/Advertising $62,200.00
Holiday Beautification $30,000.00
Total Expenses $193,850.00
6/21/2012
xB -125- Item 10. - 35
Exhibit "B" - Resolution No. 2012-56
Downtown Business Improvement District
Assessment Formula 2012-2013
Aed
, .
Retail Businesses 1,000 sq. ft or less $300
(Includes Nail/Hair/Skin
Salons
1,001 sq. ft. to 2,500 sq. ft. $600
2,501 sq. ft .to 4,999 sq ft. $900
5,000 sq. ft. or more $1,200
Restaurants 1 ,000 sq. ft. or less $300
1,001 sq. ft. to 2,500 sq. ft. $600
2,501 sq. ft. to 4,999 sq. ft $900
5,000 sq. ft. or more $1,200
Hotels 20 rooms or less $180
21-50 rooms $360
51+ rooms $600
Services/Office* First Floor $240
Second floor or higher $120
Cart/Kiosk $60
Banks/ATM $600
� enefit Zone�2���v� s
Retail Businesses $300
(Includes Nail/Hair/Skin
Salons
Restaurants $300
Hotels 20 rooms or less $180
21-50 rooms $360
51+ rooms $600
Service/Office* First Floor $120
Second floor or higher $60
Cart/Kiosk $30
Banks/ATM $600
• Assessments Excluded for Apartments, Real Estate Agents, Non-profits and Home
based businesses, and Temporary vendors.
• Temporary businesses (defined as business open 60 days or less) pay 50% of yearly
assessed fee rate.
• Businesses and Non-profit Organizations outside the area may join with the approval
of the BID Board by paying the equivalent fee annually.
• Non-profit Organizations within the BID Assessment Zone can voluntarily participate
by paying $30 to the Downtown BID directly.
Item 10. - 36 xB -126-
k�Alfe� Cull
f iF
„t1 }� i r 1 171 J. l IC",1
9�►�� p��...iF�.>w��i I Y i _ r r .. : 3c £ifUO
$ � � it � i� `w "�`'`t �'•.
".� t..t� it .?'�{ t !y+ £ � f i � I 'S y • rY `+..:
� t�� �2f,� �E � sE t, i � (I !{,.e+ �3 %'� .dal r 4 "���.����k�+A y� •� � ...ai
HOM
ftE }qJ Ow
21:�,�iE1C,,�#�Gf ■ ,armuivY`��.°d's. 1i6£9'i`nekY � ..�• r
111 li
Y
• r a _^�x� of S �
1 z Y
4 SHOW
AZT
is hill
rD
Ln
I, QIM
.�
� v�r ► vn :�� �n Irnpr any
for
vein District
+,t
Bour dames', nef t Z ne 1
Y Z
O
LO
Y Y
x'.
IaaspYY q ry
( o .: ,
0
01
Res. No. 2012-56
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a regular meeting thereof held on August 20, 2012 by the following vote:
AYES: Shaw, Harper, Dwyer, Hansen, Carchio, Bohr, Boardman
NOES: None
ABSENT: None
ABSTAIN: None
City Clerk and ex-officio Jerk of the
City Council of the City of
Huntington Beach, California