HomeMy WebLinkAboutCity Council - 2012-64 RESOLUTION NO. 2012-64
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON
BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE
HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS
IMPROVEMENT DISTRICT FOR FISCAL YEAR 2012-2013
WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at
Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking and
business improvement areas for the purpose of imposing benefit assessments on businesses for
certain purposes; and
The City Council has formed a business improvement area, the Huntington Beach Auto
Dealers Association Improvement District (the "District"), by the passage of Ordinance 3175 on
September 8, 1992. The City is proposing to levy an assessment for fiscal year 2012-2013
pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk a report for
Fiscal Year 2011-2012, ("Annual Report") which sets forth the amount and basis of levying the
assessment for Fiscal Year 2012-2013.
On- Au=st 20, 2n12 , the City Council adopted a resolution declaring
its intention to levy an annual assessment for Fiscal Year 2012-2013 as proposed in the District's
Annual Report.
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve, determine and find as follows:
SECTION 1. The City Council hereby approves and adopts the Annual Report filed by
the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which report includes a proposed budget for Fiscal Year 2012-2013 and
a description of the improvements and activities to be provided for Fiscal Year 2012-2013.
SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy
and collection of assessments within the District for fiscal year 2012-2013 as proposed in the
Annual Report. The levy is to apply to small businesses classified by the City of Huntington
Beach License Code as Class A Retail Sales, (Al) Auto, New, Used, Parts, including new
business of that classification located within the District in the amount of One Thousand Four
Hundred Forty-Four Dollars ($1,440.00) per month as set forth on Exhibit B, and incorporated
herein by reference.
12-3389/81567 1
Resolution No. 2012-64
SECTION 3. The assessments collected shall be used to cover costs to operate, upgrade
and maintain an electronic reader board located within the City of Huntington Beach west of the
intersection of Beach Boulevard and Center Avenue and other promotional and advertising
activities.
SECTION 4. This resolution shall take effect on October 11 2012.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 17th day of September , 2012.
09
Mayor
REVIE D APPROVED: I D D PROVED:
ty anager Director of Economic Development
APPROVED AS TO FORM:
n&z City Attorriley
12-3389/81567 2
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Huntington Beach Auto Dealers Association was formed on August 15, 1990
Df the desire to bring new car dealers on Beach Blvd. to join forces, develop
ierative community and marketing plans and better serve their industry and the
)f Huntington Beach. Subsequently,on September 8, 1992 the Huntington Beach
council approved ordinance no. 3175 establishing the Huntington Beach Autos
ers Business Improvement District(BID)as a method of financing and maintaining
then, state of the art digital reader board sign. This year, 2012 marks the 22nd
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iersary of the association and our effort to create a 21 st century spectacular new c
iI reader board sign for the community! With the recent dedication of the new, The Huntington Beach Auto Deg
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)ot tall,wedge-shaped,two sided, 1,200 square foot digital faced sign,the Auto New Car Dealer Members locafl
ars Association will be able to dedicate new and greatly needed revenue to further their collective business succes
;handise the business and financial interest of both the Beach Blvd, of cars and and assist with common issues
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:ity of Huntington Beach.
a variety of meaningful progr�
;xpect significant new sales and sales tax generation,as a result of the joint effort expand their business segmer�
een the city and the dealer network. The ten dealer network dots the landscape =
and focus so that both the merf
I Beach Blvd„Surf City,USA. These components have worked together to insure
arties continuity of message supporting a unified organization working together healthy and prosperous,
common goals. Our new reader board sign adds strength,beauty and character
it message and helps increase business for all parties involved. §a }I!
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Mustangs, Corvettes, Chargers, Continentals, Lincoln, Malibu, Thunderbird, Voila! Today, The Huntington Beach Auto Dealers Association, their Beach Blvd
Hummers, Plymouth, Honda, Toyota and even the Dodge Dart dotted the early of Cars brand and their new, exceeding expectation Blvd of Cars Store at Bella
Beach Blvd. landscape. Names like Cal Worthington, Groth,Terry York, Gustafson, Terra Shopping Mall is 10 New Car Dealers strong.With the arrival of a substantial
Bill Maxey took the Blvd,through much of its growth during the 1960's,70's and corporate partner in the form of Car Pros and their new KIA Store at the former
'80's. For Example, DeLillo Chevrolet has been family owned and operated since Saturn location last year and the recent merger of the Chrysler, Dodge, Jeep
1960 and HB Chrysler/Jeep has been family owned and operated since 1966. franchises, the future is bright. With the completion of the digital Reader Board
They are local people serving local people from the same locations in Huntington Sign($1.5 million capital cost),the complete re-build of the Toyota of Huntington
Beach for well over 40 Years. Beach franchise($18 million),the significant expansion of the Norm Reeves Honda
Super Store location($4.7 million),the recent re-build of the OC Mazda(HB Mazda)
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store($2.2 million),the under construction almost complete rebuild of the Surf City 0
Nissan Store ($2 million), the about to be renovated DeLillo Chevrolet Store, the
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Huntington Beach Ford Store and rebuild of the new combined Rick Evans Chrysler,
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Dodge,Jeep/Ram facility-these significant and on-going financial commitments
further demonstrate the continuing confidence in the automotive industry held by o
our members. "'
In spite of fairly harsh economic downtown in the national, regional and local
economy this group of 10 entrepreneurs have pushed forward to protect, expand
~ and retain their business interest in Huntington Beach,Surf City,USA.
Our dealers have continually led in their Make and Model franchise areas. Ford's _
growth is monumental since they opened five years ago, Kia continues to break
° records even during their inaugural year with the Beach Blvd of Cars. Chrysler
has locked down State-wide and national awards for sales performance over a
° """ ,. aoi
.. long period of time and the other brands win industry awards,Sales performance
awards and Customer Satisfaction Achievements regularly. ~�
Hands-on and bottom line local business leadership models.combine with a level
Dt ' ) I [ 1b II III U TtdI
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of Service at Bella Terra
HB Dodge,Chrysler Jeep Ram Huntington Beach Mazda Huntington Beach Fi
#` "• •# ." " # ". • # " @ " m @ • # • # , 714-841-3999 714-848-7739 714-842-6611
www.hbchryslerjeep.com www.ocmazda.com www.huntingtonbea
Huntington Beach Mitsubishi Toyota of Huntington Beach McKenna VW Huntin
` f @ = °. #@ @ #• # . # " # • # @ 888-780-9895 714-847-8555 866-925-0602
www.hbmitsu.com www.toyotaofhb.com www.mckennavolks
Norm Reeves Honda Superstore DeLillo Chevrolet Surf City Nissan of H
714-842-5431 714-847-6087 714-500-6000 r�'Dc
` ' ° ° `a °°' ° " • • " °° • ° www.normreeveshb.com www.delillo.com www.surfcitynissano:�
°"a " °a @ ° • - " • ° -° . a • @ °•• @ The election certified Executive Committee oP
' @ a ° ' ° @# • ° • ° - • - # -. - the Association also sit as the BID Board Mere
Bob Miller, (Toyota of Huntington Beach) acts as President
" ° ' ° @ "° " ° @ ° ° # "" #"` ` @ • ° @ Paul Conant, (Norm Reeves Honda Super Store) acts as Vice President
# . - @• •@• @ # - " • ,#• #• Bill Demarest, (DeLillo Chevrolet) acts as CFO X
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the past 100 years...they
of the people they served October 1 , 2012 to September 30, 2013
y developed to that stage in
rent is the story with Digital
Nova, the Camaro, etc. no
:he Auto Dealers pioneered Business.Jmp rove ment'Assessment-
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Total Revenue
statement they make today ..
inched this year adjacent to
,F. x Total Revenue
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City Charges,-:
Promotional
Sign Utilities, Maintenance and,insurance
Car Store X
s Total Expenses
—Ar�'
Budgeted Revenue Less Expenses -
,;;. :«4
k
Previous Year,Carryover%Reserve
Year End Reserve
u r rP n t M n n t h l v A c
_ p
� AID
mtt[aw.
New Vehicle Sales'' $374,814,000 $394,000;00C
p" Used Vehicle Sales $136,983,000 158,000,00C
Service and Parts Dept..Sales . $96,139,000 $99,000,000
To alDollar Sales $ 08,036,000 $651;000,00
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Total-Nenits1.1_,935 2,200
",I " Total Used Units 7,315 7,000
IK ®#al"ilehiclesSold, ;1 2 °19 200
. Total Full Time.Employees 935 900
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Part Time Emp
loyees p oyees 55 50
F fotaltinployee 99„0
zv 950
s
Ir 36.»vg
®tal Ik es, $5 j; 000; $480 00,910
MON■i z F e
3 t . Advertising $6;622-000 $7,300,000
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Other Products&Services $16,280,000 $15,700,000
a:33' .Wh z 8�w ` � "° from CA Business
Total Local and S atewide lExpenses• $22;902,000 a, $23 000 0
! „a; / p_ , . ,00
S teli C S
Total State Pa roll.Taxes;,
Y ;$,J,188'000 $2,870,0Q0
Mechanical 61MG1:f... , opt--- Total Federal Payroll Taxes $12,375,000 $12,000,000
-vI ibwLr t x ... fotal Employee Taxes.. . $13,W,000, 14,870,000
_ ._._...._: .,,.v. ,.
-$"WSW"AM$(hXWj: Sales Tax Collected $37,290,000 $39,100,000
6-1m"xa-w 0itra rscats HUM16OWn BeachReal ;560
Estate Taxes $325
�$1,1$8;0.00.;-_
1t1 ► + ►k � e foul faxes(paved°°®a:Collected) $38,478,00,®<<, $50,233,850
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Resolution No. 2012-64, Exhibit "B"
EXHIBIT B
HUNTINGT®N BEACH AUTO DEALERS BID
LIST OF MEMBERS
H.B. Chrysler-Jeep Car Pros Kia of Huntington Beach
Rick Evans/Ross Heiman Ken Phillips
16701 Beach Blvd. 18835 Beach Blvd
Phone 714 841-3999 Phone 714 274-6176
H.B. Mazda H.B. Ford
John Patterson/Eric Casillas-GSM Oscar Bakhtiari/Omar
16800 Beach Blvd. 18255 Beach Blvd.
Phone 714 848-7739 Phone 714 842-6611
Toyota of HB Surf City Nissan
Bob Miller/Dennis Prado Larry Smith/Fred Angiuli
18881 Beach Blvd. 17331 Beach Blvd.
Phone 714 847-8555 Phone 714 500-6000
Delillo Chevrolet H.B. Mitsubishi
Dave Delillo/Bill Demarest Abbas Ahmadi/Chuck Bien
18211 Beach Blvd. 16751 Beach Blvd.
Phone 714 847-6087 Phone 714 375-9493
Norm Reeves Honda McKenna VW of Huntington Beach
Paul Conant/Jason Curnyn Mann Delgado/Danny McKenna
19131 Beach Blvd. 18711 Beach Blvd.
Phone 714 842-5431 Phone 714 842-2000
Bill Nelson
BID Director
714-536.-8614
surfhb@socal.rr.com
xB -883- Item 18. - 13
Res. No. 2012-64
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a regular meeting thereof held on September 17, 2012 by the following vote:
AYES: Shaw, Harper, Dwyer, Hansen, Carchio, Bohr, Boardman
NOES: None
ABSENT: None
ABSTAIN: None
Ci g lerk and ex-officio erk of the
City Council of the City of
Huntington Beach, California