HomeMy WebLinkAboutCity Council - 2013-44 RESOLUTION NO. 2013-44
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON
; BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE
HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS
IMPROVEMENT DISTRICT FOR FISCAL YEAR 2013-2014
WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at
Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking and
business improvement areas for the purpose of imposing benefit assessments on businesses for
certain purposes; and
The City Council has formed a business improvement area, the Huntington Beach Auto
Dealers Association Improvement District (the "District"), by the passage of Ordinance 3175 on
September 8, 1992. The City is proposing to levy an assessment for fiscal year 2013-2014
pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk a report for
Fiscal Year 2012-2013, ("Annual Report") which sets forth the amount and basis of levying the
assessment for Fiscal Year 2013-2014.
On August 5, 2013 , the City Council adopted a resolution declaring
its intention to levy an annual assessment for Fiscal Year 2013-2014 as proposed in the District's
Annual Report.
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve, determine and find as follows:
SECTION 1. The City Council hereby approves and adopts the Annual Report filed by
the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which report includes a proposed budget for Fiscal Year 2013-2014 and
a description of the improvements and activities to be provided for Fiscal Year 2013-2014.
SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy
and collection of assessments within the District for fiscal year 2013-2014 as proposed in the
Annual Report. The levy is to apply to small businesses classified by the City of Huntington
Beach License Code as Class A Retail Sales, (Al) Auto, New, Used, Parts, including new
business of that classification located within the District in the amount of One Thousand Four
Hundred Forty-Four Dollars ($1,440.00) per month as set forth on Exhibit B, and incorporated
herein by reference.
SECTION 3. The assessments collected shall be used to cover costs to operate, upgrade
and maintain an electronic reader board located within the City of Huntington Beach west of the
intersection of Beach Boulevard and Center Avenue and other promotional and advertising
activities.
13-3833/99525 1
Resolution No. 2013-44
SECTION 4. This resolution shall take effect on October 01, 2013.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 3rd day of September , 2013.
etxoc�j
Mayor
REVIE D APPROVED: APPROVED AS TO FORM:
�q Manager City Attorney -7-4 5`I
13-3833/99525 2
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The Huntington Beach
Auto Dealers Association
Business Improvement District
www.BeachBlvdofCars.com
xB -329- Item 10. - 6
Introduction
tea.
The Huntington Beach Auto Dealers Association was formed August-1 5,
1990 in order to have new car dealers on Beach Blvd.join forces,deuelop,
cooperative community and marketing plans and better serve,their industry
and the City of Huntington Beach. Then, September 8, 1992 the Huntington
Beach City Council approved Ord. #3175 establishing the Huntington Beach F
Auto Dealers Business Improvement District (BID) as a way to finance and
maintain their then,state of the art digital reader board sign
2013 marks the 23rd. anniversary of th'e association' and" it's effort to
create a.21 st century spectacular new digital reader board sign for the e .
,community±With the dedication of the new, 85 foot`tall, wedge-shaped, two
sided, approximately 1:2300 square foot digital faced sign, the.Auto"Dealers
Association' are now able todedicate new and greatly needed revenue to
further merchandise their business and financial interest of both the Beach a
Blvd. of cars and the City of Huntington Beach through a greater and mutual
economic development effort.
Significant new sales and increased sales tax generation, as a result of the
joint effort between the city and the dealer network through the establish of ,
the sign has been realized even during the initial year of operation.With some
further mutual cooperation,we are hoping for significantly increased revenue , °
for both the City and Dealer Network during the 2012 -2013 Fiscal period. �� w {
The ten dealer network dots the landscape along Beach Blvd.,Surf City, USA. E
These components have worked together to insure all parties continuity of v -
message supporting a unified partnership working together with common f °
goals. Our new reader board sign adds strength, beauty and character to our
message and helps increase business for all parties involved.
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xB -333- Item 10. - 10
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The Blvd of Cars Store hours of operation are:
Wednesday through Sunday: Noon to 8 pm.
Phone: (714) 622-5277
Email: BlvdofCarsStore@aol.com
6Item 10. - 11 xs -334-
Current Der
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• The Huntington Beach Auto Dealers
• Association acting as Managers of
The Huntington Beach Auto Dealers
Business Improvement District include:
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` HB Dodge, Chrysler_ DeLillo Chevrolet
'' ` • ''' a Jeep Ram : 714-847-6087
m ' ` 714-841-3999 www.delillo.com
~ ° ` • ° " www.hbchryslerjeep.com
Huntington Beach Ford
• ` ' Huntington Beach 714-842-6611
` @ Mitsubishi www.huntingtonbeachford.com
° 888-780-9895
www.hbmitsu.com McKenna VW Huntington Beach
866-925-0602
• £ • R Norm Reeves Honda www.mckennavolkswagen.com
Superstore
° 714-842-5431 Toyota of Huntington Beach
• e •. www.normreeveshb.com 714-847-8555
• www.toyotaofhb.com
Huntington Beach Mazda
714-848-7739 Car Pros Kia of Huntington Beach
•. www.ocmazda.com (714) 274-6176
® • a • • °:• www.orangecountykia.com
Surf City Nissan of
Huntington Beach Beach Blvd. of Cars Web Site:
714-500-6000 www.BeachBlvdofCars.com
• a www.surfcitynissan.com
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September 18, 2013
-^ember 18, 2013 °
_.,ch 19 ,2014
June 18, 2014
September 17, 2014U,
December 17 ,2014 HB -335 �t Item 10. - 12
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Business Improvement Assessment 172,800,00*
Total Revenue $ 172,800.00
Total Revenue $ 172,800.00
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City Charges $9,624'.12
Promotional
65,000.00
Sign Utilities,Maintenance and Insurance
34.000.00
Car Store 80,885.30
Total Expenses $ 189,509.42
Budgeted Revenue Less Expenses (16,709:42)
_ 'Previous Year Carr over/Re
P y serve 17,000.00
Year End Reserve
290.58
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' Current Monthly Assessment: $ 1,440.00
per Dealer
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prepared by:
Iliam S. Rea, CPA
Rea, Brace&Associates
HB -337- Item 10. - 14
*Ten Dealers Pavina Assessments
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Mechanical Proportion S Scale Mechanical Ste° *North Face E01: 826,100
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-DWW Resdudon for this sign is &4/fr x 8-114•@ 1l4'=I'srate *South Face E01: 91' 54
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l�Item 10. - 15 (hxw): "3 � m� ` '° -FHB -338-
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(-The Huntington
New Vehicle Sales $374814,000 $394,000,000 $475,000,000- $471500,000
Used Vehicle Sales $136,983,000 $158,000,000 $161,000,000 $16,100,000
Service and Parts Dept.Sales $96,139,000 $99,000,000 $101,500,000 $10,100,000 .
total I@c� lar SaOs $b�8,#}36,�0 $651;00D; 0 4tD,4�DO
Total New Units 11,935 12,200 14;690 1,469
Total Used Units 7,315 7,000 6,500 650
�`oalllehocaes Sold y : "I9,25t� 19,201! w ,
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Total Full Time Employees 935 900 910 94
Total Part Time Employees 55 50 50 5
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Advertising $6,622,000 $7,300,000 $8,350,000 $83,5000
Other Products&Services $16,280,000 $15,700,000 $17,000;000 $1,700,000
from CA Business
t�tat Lrcal�nd`Satew�cle Expenses $22,9C2,t $23,t?�?t3,Alll3 $25,350; t1{32,535�fl{I
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Total State Payroll Taxes. $1,188,000 $2,870,000 $3,000,000 $300,000
Total Federal Payroll Taxes $12,375,000 $12,000,000 $12,600,000 $1,260,000
`otal Employee Pars a. 13;5ti3;�?tid3 $J1 ,87t1,t3�a $IS,6Cla,�tttl
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Sales Tax Collected $37,290,000 = $39,100,000 $44,500,000 $4,450,000
Real Estate Taxes $1,188,000 $1,325,560 $1,400,000 $140,000KV
total taxes Paid or�o[lectecl) $38,478,00tIM $�Q,233 O_ $ S,9tD0 tD®n ,��D i3Ut1
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total 'ax Revenue fr lalers�nxHB s�~$52;Ij4"i,004 $65103,854 $61 71, E
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State and Local Business $396,000 �$360,000 $390,000 $39,000
Taxes and Fees
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xs -339- Item 10. - 16
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Item 10. - 17 MainSt,HB -340 IoLcom
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RE1lEN1JE ?` '`� Approved: , ` 3
r nnua( Budget
Business Improvement Assessment $ 172,800.00*
Total Revenue $ 172,800.00
Total Revenue $ 172,800.00
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EXPENSES
City Charges $9,624.12
Promotional 65,000.00
Sign Utilities,Maintenance and Insurance 34,000.00
Car Stare 80,885.30
Total Expenses $189,509.42
Budgeted Revenue Less Expenses (16,709.42) s;
Previous Year Carryover/Reserve 17,000.00
Year End Reserve 290.58
Current Monthly Assessment $ 1,440.00
per Dealer
EN MNIZEI M
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Prepared by:
William S. Rea,CPA
lea, Brace&Associates
n
Zen Dealers Paying Assessments
HB -341- Ite111 IO. - 18
EXHIBIT B
HUNTINGTON BEACH AUTO DEALERS BID
LIST OF MEMBERS
H.B. Chrysler-Jeep Car Pros Kia of Huntington Beach
Rick Evans/Ross Heiman Ken Phillips
16701 Beach Blvd. 18835 Beach Blvd
Phone 714 841-3999 Phone 714 274-6176
H.B. Mazda H.B. Ford
John Patterson/Eric Casillas-GSM Oscar Bakhtiari/Omar
16800 Beach Blvd. 18255 Beach Blvd.
Phone 714 848-7739 Phone 714 842-6611
Toyota of HB Surf City Nissan
Bob Miller/Dennis Prado Larry Smith/Fred Angiuli
18881 Beach Blvd. 17331 Beach Blvd.
Phone 714 847-8555 Phone 714 500-6000
Delillo Chevrolet H.B. Mitsubishi
Dave Delillo/Bill Demarest Abbas Ahmadi/Chuck Bien
18211 Beach Blvd. 16751 Beach Blvd.
Phone 714 847-6087 Phone 714 375-9493
Norm Reeves Honda McKenna VW of Huntington Beach
Paul Conant/Jason Curnyn Mann Delgado/Danny McKenna
19131 Beach Blvd. 18711 Beach Blvd.
Phone 714 842-5431 Phone 714 842-2000
Bill Nelson
BID Director
714-536-8614
surfhb@socal.rr.com
Item 10. - 19 HB -342-
Res. No. 2013-44
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City'Council
at a Regular meeting thereof held on September 3, 2013 by the following vote-.
AYES: Sullivan, Hardy, Harper, Boardman, Carchio, Shaw, Katapodis
NOES: None
ABSENT: None
ABSTAIN: None
� L- J216--
Cit Jerk and ex-officio erk of the
City Council of the City of
Huntington Beach, California