HomeMy WebLinkAboutActive Network, Inc. - 2011-03-07PROFESSIONAL SERVICES CONTRACT BETWEEN
THE CITY OF HUNTINGTON BEACH AND
THE ACTIVE NETWORK, INC.
THIS AGREEMENT ("Agreement") is made and entered into by and between the
City of Huntington Beach, a municipal corporation of the State of California, hereinafter
referred to as "CITY, and THE ACTIVE NETWORK, INC., a Delaware corporation
hereinafter referred to as "CONSULTANT."
WHEREAS, CITY desires to engage the services of a consultant to lead negotiations
between the CITY and private companies to provide sponsorship opportunities to the CITY; and
Pursuant to documentation on file in the office of the City Clerk, the provisions of the
Huntington Beach Municipal Code, Chapter 3.03, relating to procurement of professional
service contracts have been complied with; and
CONSULTANT has been selected to perform these services,
NOW, THEREFORE, it is agreed by CITY and CONSULTANT as follows:
I. SCOPE OF SERVICES
CONSULTANT shall provide all services as described in Exhibit "A," which
is attached hereto and incorporated into this Agreement by this reference. These services
shall sometimes hereinafter be referred to as the "PROJECT."
CONSULTANT hereby designates Don Schulte who shall represent it and be its
primary contact and agent in all consultations with CITY during the performance of this
Agreement.
2. CITY STAFF ASSISTANCE
CITY shall assign a staff coordinator to work directly with CONSULTANT in
the performance of this Agreement.
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3. TERM; TIME OF PERFORMANCE
Time is of the essence of this Agreement. The services of CONSULTANT are
to commence on 20_LL (the "Commencement Date"). This
Agreement shall automatically terminate three (3) years from the Commencement Date,
unless extended or sooner terminated as provided herein. All tasks specified in Exhibit "A"
shall be completed no later than six (6) months from the Commencement Date. The time for
performance of the tasks identified in Exhibit "A" are generally to be shown in Exhibit "A."
This schedule may be amended to benefit the PROJECT if mutually agreed to in writing by
CITY and CONSULTANT.
In the event the Commencement Date precedes the Effective Date,
CONSULTANT shall be bound by all terms and conditions as provided herein.
4. COMPENSATION
In consideration of the performance of the services described herein, CITY
agrees to pay CONSULTANT on a percentage of sales (commission) basis at the rate
specified in Exhibit "B," which is attached hereto and incorporated by reference into this
Agreement, a fee, including all costs and expenses. CITY agrees to pay CONSULTANT an
amount not to exceed 15% (fifteen percent) of the gross cash compensation derived from business
agreements concluded between the CITY and the parties identified to the CITY by the
CONSULTANT for services performed pursuant to this Agreement.
5. EXTRA WORK
In the event CITY requires additional services not included in Exhibit "A" or
changes in the scope of services described in Exhibit "A," CONSULTANT will undertake
such work only after receiving written authorization from CITY. Additional compensation
for such extra work shall be allowed only if the prior written approval of CITY is obtained.
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6. METHOD OF PAYMENT
CONSULTANT shall be paid pursuant to the terms of Exhibit "B."
7. DISPOSITION OF PLANS, ESTIMATES AND OTHER DOCUMENTS
CONSULTANT agrees that title to all materials prepared hereunder, including,
without limitation, all original drawings, designs, reports, both field and office notices,
calculations, computer code, language, data or programs, maps, memoranda, letters and other
documents, shall belong to CITY, and CONSULTANT shall turn these materials over to
CITY upon expiration or termination of this Agreement or upon PROJECT completion,
whichever shall occur first. These materials may be used by CITY as it sees fit.
8. HOLD HARMLESS
CONSULTANT hereby agrees to protect, defend, indemnify and hold
harmless CITY, its officers, elected or appointed officials, employees, agents and volunteers
from and against any and all third party claims, damages, losses, expenses, judgments,
demands and defense costs (including, without limitation, costs and fees of litigation of every
nature or liability of any kind or nature) arising out of or in connection with CONSULTANT's
(or CONSULTANT's subcontractors, if any) negligent (or alleged negligent) performance of
this Agreement or its failure to comply with any of its obligations contained in this Agreement
by CONSULTANT, its officers, agents or employees except such loss or damage which was
caused by the sole negligence or willful misconduct of CITY. CONSULTANT will conduct
all defense at its sole cost and expense and CITY shall have reasonable consultation in the
selection of CONSULTANT's counsel. Neither party shall be liable to the other for indirect,
consequential, punitive or special damages of any type under this Agreement. This indemnity
shall apply to all claims and liability regardless of whether any insurance policies are
65243 3 of 11
applicable. The policy limits do not act as limitation upon the amount of indemnification to
be provided by CONSULTANT.
9. PROFESSIONAL LIABILITY INSURANCE
CONSULTANT shall obtain and furnish to CITY in the event of a claim that
would require CONSULTANT's indemnification under this Agreement, a professional
liability insurance policy covering the work performed by it hereunder. This policy shall
provide coverage for CONSULTANT's professional liability in an amount not less than One
Million Dollars ($1,000,000.00) per occurrence and in the aggregate. The above -mentioned
insurance shall not contain a self -insured retention in excess of $,100JI00-without. the express
written consent of CITY; however an insurance policy "deductible" of n Thousand Dollary
($1.0,000.00) or less is permitted. A claims -made policy shall be acceptable if the policy
further provides that:
A. The policy retroactive date coincides with or precedes the initiation of
the scope of work (including subsequent policies purchased as renewals
or replacements).
B. CONSULTANT shall notify CITY of circumstances or incidents that
might give rise to future claims.
CONSULTANT will make every effort to maintain similar insurance during
the required extended period of coverage following PROJECT completion. If insurance is
terminated for any reason, CONSULTANT agrees to purchase an extended reporting
provision of at least two (2) years to report claims arising from work performed in connection
with this Agreement.
If CONSULTANT fails or refuses to produce or maintain the insurance
required by this section or fails or refuses to furnish the CITY with required proof that
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insurance has been procured and is in force and paid for, the CITY shall have the right, at the
CITY's election, to forthwith terminate this Agreement. Such termination shall not affect
Consultant's right to be paid for its time and materials expended prior to notification of
termination. CONSULTANT waives the right to receive compensation and agrees to
indemnify the CITY for any work performed prior to approval of insurance by the CITY.
10. CERTIFICATE OF INSURANCE
Prior to commencing performance of the work hereunder, CONSULTANT
shall fumish to CITY a certificate of insurance subject to approval of the City Attorney
evidencing the foregoing insurance coverage as required by this Agreement; the certificate
shall:
A. provide the name and policy number of each carrier and policy;
B. state that the policy is currently in force; and
CONSULTANT shall maintain the foregoing insurance coverage in force until
the work under this Agreement is fully completed and accepted by CITY.
The requirement for carrying the foregoing insurance coverage shall not
derogate from CONSULTANT's defense, hold harmless and indemnification obligations as
set forth in this Agreement. CITY or its representative shall in the event of a claim that would
trigger CONSULTANT's indemnification under this Agreement have the right to demand the
original or a copy of the policy of insurance. CONSULTANT shall pay, in a prompt and
timely manner, the premiums on the insurance hereinabove required.
11. INDEPENDENT CONTRACTOR
CONSULTANT is, and shall be, acting at all times in the performance of this
Agreement as an independent contractor herein and not as an employee of CITY.
CONSULTANT shall secure at its own cost and expense, and be responsible for any and all
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payment of all taxes, social security, state disability insurance compensation, unemployment
compensation and other payroll deductions for CONSULTANT and its officers, agents and
employees and all business licenses, if any, in connection with the PROJECT and/or the
services to be performed hereunder.
12. TERMINATION OF AGREEMENT
All work required hereunder shall be performed in a good and workmanlike
manner. CITY may terminate CONSULTANT's services hereunder at any time with or
without cause, and whether or not the PROJECT is fully complete. Any termination of this
Agreement by CITY . shall be made in writing, notice of which shall be delivered to
CONSULTANT as provided herein. In the event of .termination, all finished and unfinished
documents, exhibits, report, and evidence shall, at the option of CITY, become its property
and shall be promptly delivered to it by CONSULTANT. CITY will pay CONSULTANT's
commission on all sponsorship agreements executed prior to snation.
Termination shall not ha the payment of commissions due
-`�K
CONSULTANT for closed deals under this Agreement.
13. ASSIGNMENT AND DELEGATION
This Agreement is a personal service contract and the work hereunder shall not
be assigned, delegated or subcontracted by CONSULTANT to any other person or entity
without the prior express written consent of CITY except that CONSULTANT may assign
this Agreement in the event of a sale or merger of all or substantially all of its assets. If an
assignment, delegation or subcontract is approved, all approved assignees, delegates and
subconsultants must satisfy the insurance requirements as set forth in Sections 9 and 10
hereinabove.
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14. . COPYRIGHTS/PATENTS
CITY shall own all rights to any patent or copyright on any work, item or
material produced as a result of this Agreement.
15. CITY EMPLOYEES AND OFFICIALS
CONSULTANT shall employ no CITY official nor any regular CITY
employee in.the work performed pursuant to this Agreement. No officer or employee of
CITY shall have any financial interest in this Agreement in violation of the applicable
provisions of the California Government Code.
16. NOTICES
Any notices, certificates, or other communications hereunder shall be given
either by personal delivery to CONSULTANT's agent (as designated in Section 1
hereinabove) or to CITY as the situation shall warrant, or by enclosing the same in a sealed
envelope, postage prepaid, and depositing the same in the United States Postal Service, to the
addresses specified below. CITY and CONSULTANT may designate different addresses to
which subsequent notices, certificates or other communications will be sent by notifying the
other party via personal delivery, a reputable overnight carrier or U. S. certified mail -return
receipt requested:
TO CITY: TO CONSULTANT:
City of Huntington Beach The Active Network, Inc.
ATTN: City Manager Attn: Legal Department
2000 Main Street 10182 Telesis Court
Huntington Beach, CA 92648 San Diego, CA 92121
17. CONSENT
When CITY's consent/approval is required under this Agreement, its
consentlapproval for one transaction or event shall not be deemed to be a consent/approval to
any subsequent occurrence of the same or any other transaction or event.
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18. MODIFICATION
No waiver or modification of any language in this Agreement shall be valid
unless in writing and duly executed by both parties.
19. SECTION HEADINGS
The titles, captions, section, paragraph and subject headings, and descriptive
phrases at the beginning of the various sections in this Agreement are merely descriptive and
are included solely for convenience of reference only and are not representative of matters
included or excluded from such provisions, and do not interpret, define, limit or describe, or
construe the intent of the parties or affect the -construction or interpretation of any provision of
this Agreement.
20. INTERPRETATION OF THIS AGREEMENT
The language of all parts of this Agreement shall in all cases be construed as a
whole, according to its fair meaning, and not strictly for or against any of the parties. If any
provision of this Agreement is held by an arbitrator or court of competent jurisdiction to be
unenforceable, void, illegal or invalid, such holding shall not invalidate or affect the
remaining covenants and . provisions of this Agreement. No covenant or provision shall be
deemed dependent upon any other unless so expressly provided here. As used in this
Agreement, the masculine or neuter gender and singular or plural number shall be deemed to
include the other whenever the context so indicates or requires. Nothing contained herein
shall be construed so as to require the commission of any act contrary to law, and wherever
there is any conflict between any provision contained herein and any present or future statute,
law, ordinance or regulation contrary to which the parties have no right to contract, then the
latter shall prevail, and the provision of this Agreement which is hereby affected shall be
65243 8 of 11
curtailed and limited only to the extent necessary to bring it within the requirements of the
law.
21. DUPLICATE ORIGINAL
The original of this Agreement and one or more copies hereto have been
prepared and signed in counterparts as duplicate originals, each of which so executed shall,
irrespective of the date of its execution and delivery, be deemed an original. Each duplicate
original shall be deemed an original instrument as against any party who has signed it.
22. IMMIGRATION
CONSULTANT shall be responsible for full compliance with the immigration
and naturalization laws of the United States and shall, in particular, comply with the
provisions of the United States Code regarding employment verification.
23. LEGAL SERVICES SUBCONTRACTING PROHIBITED
CONSULTANT and CITY agree that CITY is not liable for payment of any
subcontractor work involving legal services, and that such legal services are expressly outside
the scope of services contemplated hereunder. CONSULTANT understands that pursuant to
Huntington Beach City Charter Section 309, the City Attorney is the exclusive legal counsel
for CITY; and CITY shall not be liable for payment of any legal services expenses incurred
by CONSULTANT.
24. ATTORNEY'S FEES
In the event suit is brought by either party to construe, interpret and/or enforce
the terms and/or provisions of this Agreement or to secure the performance hereof, each parry
shall bear its own attorney's fees, such that the prevailing party shall not be entitled to recover
its attorney's fees from the nonprevailing party.
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25. SURVIVAL
Terms and conditions of this Agreement, which by their sense and context
survive the expiration or termination of this Agreement, shall so survive.
26. GOVERNING LAW
This Agreement shall be governed and construed in accordance with the laws
of the State of California.
27. SIGNATORIES
Each undersigned represents and warrants that its signature hereinbelow has
the power, authority and right to bind their respective parties to each of the terms of this
Agreement, and shall indemnify CITY fully for any injuries or damages to CITY in the event
that such authority or power is not, in fact, held by the signatory or is withdrawn.
CONSULTANT's initials A%L'
28. ENTIRETY
The parties acknowledge and agree that they are entering into this Agreement
freely and voluntarily following extensive arm's length negotiation, and that each has had the
opportunity to consult with legal counsel prior to executing this Agreement. The parties also
acknowledge and agree that no representations, inducements, promises, agreements or
warranties, oral or otherwise, have been made by that party or anyone acting on that parry's
behalf, which are not embodied in this Agreement, and that that party has not executed this
Agreement in reliance on any representation, inducement, promise, agreement, warranty, fact
or circumstance not expressly set forth in this Agreement. This Agreement, and the attached
exhibits, contain the entire agreement between the parties respecting the subject matter of this
Agreement, and supersede all prior understandings and agreements whether oral or in writing
between the parties respecting the subject matter hereof.
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29. EFFECTIVE DATE
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to
be executed by and through their authorized officers. This Agreement shall be effective on
the date of its approval by the City Attorney. This Agreement shall expire when terminated as
provided herein.
ACTIVE NETWORK, INC.
-
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print name
ITS: (circle one) Chairma residenv'Vice President
AND
By:
print name
ITS: (circle one) Secretary(Ehief Financial Officer Asst.
Secretary — Treasurer
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CITY OF HUNTINGTON BEACH,
a municipal corporation of the State of
California
APP OVED AS TO FORM:
City Attorney
Date �• Lh - 1 l
PROFESSIONAL SERVICES CONTRACT BETWEEN.
THE CITY OF HUNTINGTON BEACH AND
THE ACTIVE NETWORK, INC
Table of Contents
1
Scope of Services.....................................................................................................1
2
City Staff Assistance................................................................................................2
3
Term; Time of Performance.....................................................................................2
4
Compensation..........................................................................................................2
5
Extra Work...............................................................................................................2
6
Method of Payment..................................................................................................3
7
Disposition of Plans, Estimates and Other Documents...........................................3
8
Hold Harmless.........................................................................................................3
9
Professional Liability Insurance..............................................................................4
10
Certificate of Insurance............................................................................................5
11
Independent Contractor............................................................................................6
12
Termination of Agreement.......................................................................................6
13
Assignment and Delegation......................................................................................6
14
Copyrights/Patents...................................................................................................7
15
City Employees and Officials..................................................................................7
16
Notices......................................................................... • ...............
7
17
Consent....................................................................................................................8
18
Modification.............................................................................................................8
19
Section Headings ............................................ .........................................................8
20
Interpretation of this Agreement..............................................................................8
21
DupIicate Original....................................................................................................9
22
Immigration...............................................................................................................
9
23
Legal Services Subcontracting Prohibited................................................................9
24
Attorney's Fees..........................................................................................................10
25
Survival.....................................................................................................................10
26
Governing Law.........................................................................................................10
27
Signatories.................................................................................................................10
28
Entirety......................................................................................................................10
29
Effective Date.................................................................................
I I
EXHIBIT A
SCOPE OF WORK
STEP 1: Revenue Potential
• Active will meet with designated City Staff in order to continuously develop and add to
the City's existing inventory list and a prospective sponsor and partner target list. This
process will assist Active to better gauge the size of the City's revenue opportunities.
• Active will review all current contracts and assist the City in the development of a set of
program policies to guide the work of the City in pursuit of sponsorships and
partnerships.
• Active will conduct a creative "Blue Sky" session with City staff. Knowledge from this
session will aid in analyzing and prioritizing the partnership categories.
• Site Visitation/Inventory Assets: In addition to the City's list of possible assets and
opportunities, Active staff will inspect and evaluate City assets offering additional
promising marketing opportunities.
STEP 2: Corporate Sponsorship & Partnership Timeline
The Corporate Sponsorship & Partnership Timeline will be developed defining potential
categories and outlining the benefits and policy considerations for each opportunity. The
timeline will include an inventory of new and existing assets and projections for revenue
generating opportunities for the key categories.
• Create a Corporate Sponsorship & Partnership Timeline
• Develop and prioritize sponsorship and partnership categories
• Define category specific policies and procedures
• Develop prospective sponsorship and partnership target lists for each category
STEP 3:13evelopment of Marketing Packages
• Active will help prioritize and pursue the top sponsorship and partnership categories.
Active will develop a Corporate Partnership Package for each designated category that
reflects an agreed -on price/value strategy, and includes the customized rights and
benefits for each category.
• Develop sales and marketing collaterals; including sales materials and presentations.
• Next we will guide the City in formulation of category specific Request for Proposals.
Also included is the management of the RFP process, allowing the City to select
opportunities that meet their marketing needs and confirm the ability of the City to
62324
deliver prospects requests.
STEP 4:Solicitation of Sponsorships & Partnerships
• Active will initiate a multilevel marketing sales campaign for priority prospects.
• We will conduct presentations at multiple executive levels within the corporate
structure and escort the prospects on site visitations as needed. Active will provide
them with all of the necessary information and education to get a clear understanding
of the assets that the City is offering in exchange for the opportunity to promote their
brand, product and service marketing plans.
• We will deliver the designated RFP to qualified prospects and guide them through the
RFP process. Active will manage all phases of negotiation with one or more corporate
partners. Prior to submission of their proposals, Active will repeatedly contact and
encourage participating prospects to compete aggressively in bidding against their
leading business rivals.
• Active shall obtain and evaluate offers from each prospect indicating the willingness to
enter into a sponsorship or partnership agreement with the City.
STEP 5:Negotiation, selection, and final contract
• Active will provide the City with an Evaluation Report comparing the benefits offered by
each prospect. We will organize negotiation meetings between Staff and prospects and
monitor and advise throughout the selection process.
• Active will meet with Staff to review their bids, analyze the content and make
recommendations for prospect selections.
• Given preliminary Staff agreement to the selected prospects, Active will organize
presentations of the proposal by the recommended prospects to City Staff.
• Upon selection of a marketing sponsor or partner their offer will be referred to the City
Legal Department to complete final stages of a formal agreement. The agreement shall
be presented to the City Staff for approval.
STEP 6: Implementation of Program
• Once final contracts have been signed Active will oversee the rollout of each new
sponsorship or partnership program.
• Active will develop performance evaluation protocols to oversee the successful
implementation of the new program.
• Active will remain engaged with ongoing management of each sponsorship or
partnership agreement throughout each respective contract term.
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EXHIBIT B
FEE AND COMPENSATION STRUCTURE
Active will receive a 15% commission on all revenues relating to sponsorship, advertising, and
partnership agreements that arise out of Active's efforts under this Agreement. Revenues shall
be defined as all revenues, income, and payments received by the City from sponsorship and
advertisement agreements entered into by the City where Active was the source of the lead
that led to the sponsorship or advertisements.
• CONSULTANT will be entitled to commissions for the duration of each
advertising/sponsorship agreement with which CONSULTANT assists the City, including
any extension, renewal, modification, amendment, or renegotiation thereof.
Commissions will apply only to contracts/agreements for which negotiation with the
City began during the term of this Agreement. Except as otherwise set forth herein, no
commission fees will be paid for transactions that occur or relationships that are
entered into by the City after the termination of this Agreement.
• Any and all revenues generated as a result of re -negotiations or extensions of
Agreements that were entered into prior to the date of this Agreement shall not be
subject to commission to CONSULTANT unless CONSULTANT is involved in the
negotiation process.
i- 1 a
,�� V CERTIFICATE F LIABILITY INSURANCE
DATE (MM/DD/YYYY)
04/14/2011
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED, subject to
the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the
certificate holder in lieu of such endorsement(s).
PRODUCER
CONTACT Chantel Popadluk
Woodruff -Sawyer & Co.
PHONE 949-435-7361 FAX 949-476-3118
Ext : AIC No
2 Park Plaza, Suite 500
MAILo
ADDRESS: C o adiuk wsandco.com
Irvine, CA 92614
(888) 646-9636
INSURER(S) AFFORDING COVERAGE
NAIC #
INSURER A: Federal Insurance Company
20281
INSURED
INSURER B : Travelers PropeM Casualty Company of Am
25674
INSURER C : Chartis Specialty Insurance Company
26883
Active Network, Inc
10182 Telesis Ct., Suite 300
San Diego, CA 92121-4777
INSURER D :
INSURER E :
INSURER F.
COVERAGES CERTIFICATE NUMBER: REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR
LTR
TYPE OF INSURANCE
ADDL
INSR
SUBR
WVD
POLICY NUMBER
POLICY EFF
MM/DD/YYYY
POLICY EXP
MM/DD/YYYY
LIMITS.
A
GENERAL LIABILITY
35877916
04/16/2011
04/16/2012
EACH OCCURRENCE
$ 1,000,00
-b-A-MAGETO RENTED
PREMISES (Ea occurrence)
$ 1,000,00
X COMMERCIAL GENERAL LIABILITY
MED EXP (Any one person)
$ 10,00
CLAIMS -MADE Fx OCCUR
PERSONAL & ADV INJURY
$ 1,000,00
GENERAL AGGREGATE
$ 2,000,00
GEN'L AGGREGATE LIMIT APPLIES PER:
PRODUCTS - COMP/OP AGG
$ 2,000,00(
$
POLICY PRO LOC
A
AUTOMOBILE LIABILITY
73546685
04/16/2011
04/16/2012(Ea
accident) LIMIT
$ 1,000,00
BODILY INJURY (Per person)
$
X ANY AUTO
BODILY INJURY (Per accident)
$
ALL OWNED SCHEDULED
AUTOS OS
NON -OWNED
HIREDAUTOS AUTOS
PeOPERTYtDAMAGE
$
$
L
A
X
UMBRELLA LIAB
X
OCCUR
79865288
04/16/2011
04/16/2012
EACH OCCURRENCE
$ 12,000,00
EXCESS LIAB
CLAIMS -MADE
AGGREGATE
$ 12,000,0010
DED RETENTION $
$
B
WORKERS COMPENSATION
AND EMPLOYERS' LIABILITY Y / N
ANY PROPRIETOR/PARTNER/EXECUTIVE
OFFICER/MEMBER EXCLUDED? ❑
(Mandatory in NH)
N / A
HEUB388IN7461 1
04/16/2011
04/16/2012
WC STATU- OTH-
X TORY LIMITS I I ER
E.L. EACH ACCIDENT
$ 1,000,00
E.L. DISEASE - EA EMPLOYEE
$ 1,000,00
E.L. DISEASE - POLICY LIMIT
$ .1,000,00
If yes, describe under
DESCRIPTION OF OPERATIONS below
C
Errors & Omissions
017547897
04/16/2011
04/16/2012
Limit $10,000,000 / SIR $100,000
Retroactive Date: 07/10/03
DESCRIPTION OF OPERATIONS I LOCATIONS I VEHICLES (Attach ACORD 101, Additional Remarks Schedule, if more space is required)
RE: Municipal Marketing Consulting Services.
GtK I IF-IGA I t HULULK t ANt r_L.1_A I tUIM
City of Huntington Beach
Attn: Simone Slifman
2000 Main Street
Huntington Beach, CA 92648
LOAN #:
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
ACCORDANCE WITH THE POLICY PROVISIONS.
AUTHORIZED REPRESENTATIVE
ID #: (� 19BB-2010 AGURU GUKNUKA I IUN. All rights reserves.
ACORD 25 (2010105) The ACORD name and logo are registered marks of ACORD
- 0
Liability Insurance
Endorsement
Policy Period 04/16/2011 to 04/16/2012
Effective Date
Policy Number 35877916
Insured Active Network, Inc
Name of Company Federal Insurance Company
Date Issued 04/14/2011
This Endorsement applies to the following forms:
Under Who Is An Insured, the following provision is added:
Who Is An Insured
Scheduled Person Or Subject to all of the terms and conditions of this insurance, any person or organization shown in
organization the Schedule, acting pursuant to a written contract or agreement between you and such person
or organization, is an insured; but they are insureds only with respect to liability arising out of
your operations, or your premises, if you are obligated, pursuant to such contract or agreement,
to provide them with such insurance as is afforded by this policy.
However, no such person or organization is an insured with respect to any:
• assumption of liability by them in a contract or agreement. This limitation does not apply
to the liability for damages for injury or damage, to which this insurance applies, that the
person or organization would have in the absence of such contract or agreement.
• damages arising out of their sole negligence.
City of Huntington BeachAttn: Simone Slifman
2000 Main Street
Huntington Beach, CA 92648
Liability Insurance Additional Insured - Scheduled Person Or Organization continued
Form 80-02-2367 (Rev. 8-04) Endorsement Page 1
Who Is An Insured
Scheduled Person Or Schedule
Organization
(continued)
Liability Insurance
Persons or organizations that you are obligated, pursuant to written contract or agreement
between you and such person or organization, to provide with such insurance as is afforded by
this policy; but they are insureds only if and to the minimum extent that such contract or
agreement requires the person or organization to be afforded status as an insured.
However, no person or organization is an insured under this provision who is more specifically
described under any other provision of the Who Is An Insured section of this policy (regardless
of any limitation applicable thereto).
All other terms and conditions remain unchanged.
Authorized Representative
Additional Insured - Scheduled Person Or Organization last page
Form 80-02-2367 (Rev. 8-04) Endorsement
Page 2
Council/Agency Meeting Held:
Deferred/Continued to:
Appr ed ❑ Conditionally Approved ❑ Denied le 's Sign ure
Council Meeting Date: March 7, 2011 Department ID Number: ED 11-010
CITY OF HUNTINGTON BEACH
REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Fred A. Wilson, City Manager
PREPARED BY: Bob Hall, Deputy City Manager
SUBJECT: Approve selection of Active Network, Inc. to provide Municipal
Marketing Consulting Services, and authorize execution of a
Professional Services Contract
Statement of Issue: Approve selection of Active Network, Inc. to provide municipal
marketing consulting services. Active Network will look at potential sponsorship opportunities
for various City facilities and programs. Active Network will develop marketing materials to
find potential partners.
Financial Impact: No direct costs for the services. If successful, sponsorships are
obtained. Active will be paid a commission.
Recommended Action: Motion to:
Approve and authorize the Mayor and City Clerk to execute all documents necessary for the
Professional Services Contract between the City of Huntington Beach and Active Network,
Inc. for Municipal Marketing Consulting Services.
Alternative Action(s):
Do not approve the selection and direct staff as appropriate.
H -281- Item 9. - 1
REQUEST FOR COUNCIL ACTION
MEETING DATE: 3/7/2011 DEPARTMENT ID NUMBER: ED 11-10
Analysis: The nature of -the current" economy has created a need for public agencies to
become more creative in identifying alternative sources of revenue. Public agencies
throughout the nation, including Huntington Beach, have engaged in partnerships with private
companies in recent years to generate revenue from private companies in exchange for the
ability of a company to, for example, sponsor or receive naming rights for a public facility, or
other types of recognition. California agencies that have been actively involved in similar
projects include San Diego, Garden Grove, Costa Mesa, Glendale, Santa Clara County, the
Los Angeles Unified School District, and Moreno Valley. Successful programs have also
been implemented in Colorado Springs, CO; Las Vegas, NV; Arlington, TX; and Arlington
County, VA, to name but a few. Most of these agencies contract with an outside consultant
to locate, negotiate, and to provide ongoing management of these public -private
relationships.
Huntington Beach is considered one of the pioneering agencies in this realm, having
engaged several years ago in the nation's first municipal partnership with Coca-Cola, which
is no longer active, but produced significant revenue throughout its ten-year lifetime. There
are currently agreements in place with Abercrombie & Fitch/Hollister to provide revenue to
the City in exchange for the rights to mount cameras facing the Pier and broadcast the live
images into Hollister stores nationwide. In addition, Toyota supplies Marine Safety motor
vehicles in exchange for recognition as the "Official Vehicle of Huntington Beach."
As private companies have continued to demonstrate interest in partnership programs
nationwide, staff published a Request for Qualifications (RFQ) in December 2010 to
determine which, if any, consulting firms were qualified to provide service to Huntington
Beach to deliver these programs. The RFQ was posted on the City's website, sent to the
Chamber of Commerce, and a copy of the RFQ was directly sent to 27 firms. A total of.
seven proposals were received. The proposals were evaluated by representatives from
Administration, Community Services, Economic Development, and Finance Departments.
The three firms considered most qualified were interviewed by the evaluation committee. As
a result, Active Network, Inc. was selected to serve as the City's municipal marketing
consultant.
Active Network is a Huntington Beach -based firm located Downtown and was known
previously as Public Enterprise Group, which was responsible for the creation of the prior
beverage rights partnership between the City and Coca-Cola. Since that time, Active
Network has developed a reputation for creating fruitful partnerships for Santa Clara County,
Costa Mesa, Glendale, Lancaster, Garden Grove, Long Beach, Moreno Valley, Las Vegas,
NV, Arlington, TX, Colorado Springs, CO, and the New York Health and Hospital
Corporation. Their success has included naming rights for the Volcom Skate Park in Costa
Mesa, multi -year beverage and snack rights, provision of in -kind equipment, media services,
bus shelter advertising, and sponsored recycling programs. They are also under contract to
several other cities nationwide to develop similar programs for them.
As the municipal marketing consultant for Huntington Beach, Active Network will evaluate the
revenue potential of the various City facilities and programs, create marketing materials, and
then utilize their expertise in the field to market Huntington Beach to potential partners
nationwide. They will work with the City to negotiate agreements with approved partners, and
Item 9. - 2 HB -22-
REQUEST FOR COUNCIL ACTION
MEETING DATE: 3/7/2011 DEPARTMENT ID NUMBER: ED 11-10
help to implement the program by developing performance protocols, evaluating
performance, and ensuring programs are implemented as agreed. In exchange for their
efforts, Active Network will receive a 15 percent commission on all revenues it raises for the
City upon successfully negotiating and closing any sponsorship and partnership contracts. If
Active does not generate revenue, they will not be paid for their efforts, including any
necessary travel expenses they may incur in order to meet with potential partners.
While proposals were received from highly -qualified firms throughout the nation, the most
qualified and appropriate firm was determined to be in our own community. Selection of a
local business for this important task illustrates the City's efforts to support the local business
base as much as possible, as identified in the City's Ten Point Plan for Local Business.
Environmental Status: None
Strategic Plan Goal: Maintain financial viability and our reserves
Attachment(s):
HB -283- Item 9. - 3
�_ e, p
Jy � 5 .gF EN • I 1
Item 9. - 4 HB -284-
REQUEST FOR QUALIFICATIONS
MUNICIPAL MARKETING CONSULTING SERVICES
Office of the City Manager
CITY OF HUNTINGTON BEACH
Released on December 9, 2010
Submittal Deadline: January 20, 2011 by 4:00 PM
H -- Item 9. - 5
MUNICIPAL MARKETING CONSULTING SERVICES
REQUEST FOR QUALIFICATIONS (RFQ)
I. BACKGROUND
The City of Huntington Beach is seeking corporate sponsorship to generate additional revenue to
enhance public service delivery through long-term partnerships with commercial enterprises.
The City seeks qualified firms to seek and secure this support on its behalf. Huntington Beach
has previously engaged in public -private partnerships resulting in the donation of in -kind
donation of vehicles, as well as specific revenues achieved through vending machineibeverage
rights, branded credit cards, and a live video feed of the Huntington Beach Pier.
The goal of this project is to create new long-term partnerships through sponsorship of city
events and facilities, room and location naming opportunities and the like, while further
supporting and enhancing the City's image and profile through various cross -promotional and
other marketing opportunities. This is an exceptional opportunity for a qualified firm interested
in creating opportunities for long-standing promotional access to the approximately 200,000
residents and 16 million visitors annually to Huntington Beach.
2. SCHEDULE OF EVENTS
This Request for Qualifications will be governed by the following schedule:
Release of RFQ
December 9, 2010
RSVP Deadline — Pre -Submission Phone Conference
December 15, 2010
Optional Pre -Submission Phone Conference
December 16, 2010
Deadline for Written Questions
December 17, 2010
Responses to Questions Posted on Web
December 22, 2010
Statement of Qualifications Due
January 20, 2011
Finalists Contacted (tentative)
February 14, 2011
2. SCOPE OF WORT{
The City desires to leverage its assets through "community appropriate" partnerships with
private -sector entities. Such entities may be seeking opportunities to engage in cross -
promotional and other marketing opportunities through sponsorship of city events and facilities,
room and location naming opportunities and the like, while further enhancing and supporting the
City's image and profile as a family, tourist and business -friendly community. The selected
consultant will be responsible for marketing the City of Huntington Beach to secure support that
will achieve these objectives.
The City is not seeking a consultant to prepare a feasibility analysis of the opportunities available
for sponsorship or corporate support. A list of such potential assets and opportunities is attached
Page 12
Item 9. - 6 HB -286-
as Exhibit B, and is not inclusive of all possibilities, as others may become available or may be
removed from consideration. Responders may use this list in executing the tasks necessary to
prepare their response, which, for purposes of this RFQ will be referred to as a Statement of
Qualifications (SOQ).
The RFQ is the first step in the City's selection process of the consultant(s). Responses will be
reviewed by the City, and the top candidates may be invited to submit a proposal, the
requirements of which will be distributed to invited candidates. Those invited to submit a
proposal will also be required to make a presentation of no more than twenty (20) minutes to the
City's selection committee. Although the preference is to select one consultant, the City reserves
the right to select more than one firm. If that were to occur, each would be selected on a basis of
seeking support only for specific assets. Further, the City reserves the right to review the initial
responses received and select one consultant without continuing with any further proposal
process.
Responders shall prepare a Statement of Qualifications letter (limited to 25 pages, inclusive of
Exhibits A-D) that must include:
A. Vendor Application Form and Cover Letter
Complete Appendix A, "Request for Qualifications -Vendor Application Form" and
attach this form to the cover letter. A cover letter, not to exceed three pages in length,
should summarize key elements of the proposal. An individual authorized to bind the
consultant must sign the letter. The letter must stipulate that the compensation structure
contained within the RFQ will be valid for a period of at least 180 days. Indicate the
address and telephone number of the contractor's office located nearest to Huntington
Beach, California and the office from which the project will be managed.
B. Summary of the Responder's qualifications and experience, including:
1) The proposed project manager and team for the engagement;
2) How the firm is organized, including an Organizational Chart and listing and
qualifications of all individuals to be assigned to the project;
3) Detailed listing of other specific California projects similar in scope and
complexity in the past five (5) years, particularly highlighting those undertaken
with local governments with populations in excess of 100,000. Listing for each
project must include type and total of support/sponsorship received (cash, in -kind,
etc), total amount, term, and structure of revenue (lump sum, monthly, annual,
etc). If term is ongoing, be certain to include the total amount of anticipated
revenue over the life of the sponsorship.
4) References, including name, project, and email/phone contact information.
C. Discussion of Responder's methods to successfully complete this project, including
marketing, development and negotiation of sponsorship agreements, and implementation
and management of each sponsorship through each contract term.
D. Responder's proposed fee and compensation structure for the implementation of a
corporate sponsorship program.
Page 13
H - 87- Item 9. - 7
4. SOQ FORMAT GUIDELINES
Statement of Qualifications (SOQ) should be typed and should contain no more than 25 typed
pages using a 12-point font size, items detailed above including Index/Table of Contents tables
charts, and Exhibits A-D. Each SOQ will adhere to the above -described order and content of
sections. SOQs should be straightforward, concise and provide "layman" explanations of
technical terms that are used. Emphasis should be concentrated on conforming to the RFQ
instructions, responding to the stated requirements, and on providing a complete and clear
description of the offer. Responses, which appear unrealistic in the terms of technical
commitments, lack of technical competence or are indicative of failure to comprehend the
complexity and risk of this contract, may be rejected.
5. PROCESS FOR SUBMISSION OF THE STATEMENT OF QUALIFICATIONS
® The SOQ and all related exhibits must be submitted using the format as indicated within
the guidelines of this RFQ.
® Each SOQ submission shall be prepared simply and economically, avoiding the use of
elaborate promotional material beyond those sufficient to provide a complete, accurate
and reliable presentation.
Submit eight (8) copies plus one disk copy of your SOQ submission in sufficient detail to
allow for thorough evaluation and comparative analysis.
Completed SOQs and all related exhibits must be submitted in sealed envelopes and
received no later than 4:00 p.m. (P.S.T) January 20, 2011 to the address below.
Submissions will not be accepted after this deadline. Faxed or e-mailed submissions
will not be accepted.
Carrie Gonzales, Administrative Assistant
City of Huntington Beach
Finance Department
2000 Main Street
Huntington Beach, CA 92648-2702
RE: Municipal Marketing Consulting Services
® Inquiries
Questions about this RFP must be directed in writing, via e-mail to:
Jim Slobojan, Fiscal Services Manager
j sloboj an@surfcity-hb. org
From the date that this RFQ is issued until a firm is selected through the RFQ and the and
the selection is announced, firms are not allowed to communicate for any reason with any
Page 14
Item 9. - 8 HB -288-
City employee other than the contracting officer listed above regarding this RFQ, except
during the RSVP to the pre -proposal conference, the conference itself, and submission of
questions. Refer to the Schedule of Events of this RFQ or the City webpage to determine
if a pre -proposal conference has been scheduled. The City reserves the right to reject any
submission for violation of this provision. No questions other than written will be
accepted, and no response other than written will be binding upon the City.
♦ Conditions for Acceptance of Submission
This RFQ does not commit the City to award a contract or to pay any costs incurred for
any services. The City, at its sole discretion, reserves the right to accept or reject any or
all submissions received as a result of this RFQ, to negotiate with any qualified source, or
to cancel this RFQ in part or in its entirety. All submissions will become the property of
the City of Huntington Beach, USA. If any proprietary information is contained in the
submission, it should be clearly identified.
6. EVALUATION CRITERIA
The City's consultant evaluation and selection process is based upon Qualifications Based
Selection (QBS) for professional services. The City of Huntington Beach may utilize a rating
scale of 1-10, with 10 being best, using some or all of the following criteria in its evaluation and
comparison of Responders' submissions.
Likelihood that the proposed scope of work will lead to revenue -generating partnerships
and skillfully navigate associated policy challenges
Demonstrated knowledge and experience with developing and implementing local
government sponsorship/marketing partnerships for agencies with resident populations of
at least 100,000
Qualifications and experience of proposed project manager and team for the engagement
Fee and compensation structure
The City may also contact and evaluate the bidder's and subcontractor's references; contact any
bidder to clarify any response; contact any current users of a bidder's services; solicit
information from any available source concerning any aspect of a proposal; and seek and review
any other information deemed pertinent to the evaluation process. The evaluation committee
shall not be obligated to select the RFQ containing the lowest financial commitment by the City,
but shall make an award in the best interests of the City.
After written submissions have been reviewed, discussions with prospective firms may or may
not be required. If scheduled, the oral interview will be a question/answer format for the purpose
of clarifying the intent of any portions of the submissions. The individual from your firm that
will be directly responsible for carrying out the contract, if awarded, should be present at the oral
interview.
A Notification of Intent to Award may be sent to the vendor selected. Award is contingent upon
the successful negotiation of final contract terms. Negotiations shall be confidential and not
subject to disclosure to competing vendors unless an agreement is reached. If contract
Page 15
H - - Item 9.=9
negotiations cannot be concluded successfully, the City may negotiate a contract with the next
highest scoring vendor or withdraw the RFQ.
7. OPTIONAL PRE -SUBMISSION PHONE CONFERENCE
An optional Pre -Submission meeting will be held via conference call at 9:00 AM on Thursday,
December 16, 2010. The purpose of this conference call meeting will be to explain the scope of
work and answer questions regarding the RFQ. RSVPs are due no later than 4:00 PM on
December 15, 2010.
RSVP via email to: Simone Slifman, Economic Development Project Manager
Simone. Slifman;u;surfcity-lib.org
While the conference itself is optional, RSVPs are required so that call -in instructions may be
provided to attendees in advance of the conference.
8. STANDARD TERMS AND CONDITIONS
Amendments
The City reserves the right to amend this RFQ prior to the proposal due date. All
amendments and additional information will be posted to the Huntington Beach
Procurement Registry, Huntington Beach - Official City Web Site - Business - Bids &
RFP's; responders should check this web page daily for new information.
♦ Cost for Preparing Submission
The cost for developing the entire submission is the sole responsibility of the bidder.
All submissions become the property of the City.
s Contract Discussions
Prior to award, the apparent successful firm may be required to enter into discussions
with the City to resolve any contractual differences. These discussions are to be
finalized and all exceptions resolved within one (1) week from notification. If no
resolution is reached, the submission may be rejected and discussions will be initiated
with the second highest scoring firm.
® Confidentiality Requirements
The staff members assigned to this project may be required to sign a departmental
non -disclosure statement. Submissions are subject to the Freedom of Information
Act. The City cannot protect proprietary data submitted in proposals.
® Financial Information
The City is concerned about responders' financial capability to perform, therefore,
may ask you to provide sufficient data to allow for an evaluation of your firm's
financial capabilities.
Insurance Requirements
Page 16
Item 9. - 10 HB -2 0-
City Resolution 2008-63 requires that licensees, lessees, and vendors have an
approved Certificate of Insurance (not a declaration or policy) on file with the City
for the issuance of a permit or contract. Within ten (10) consecutive calendar days of
award of contract, successful bidder must furnish the City with the Certificates of
Insurance proving coverage as specified in Appendix C. Failure to furnish the
required certificates within the time allowed will result in forfeiture of the Proposal
Security.
Please carefully review the Sample Agreement and Insurance Requirements before
responding to the Request for Qualifications enclosed herein. The terms of the
agreement, including insurance requirements have been mandated by City Council and
can be modified only if extraordinary circumstances exist. Your response to the Request
for Qualifications must indicate if you are unwilling or unable to execute the agreement
as drafted as well as providing the insurance requirements. The City will consider this in
determining responsiveness to the Request for Qualifications.
Page 17
H -21- Item 9. - 11
APPENDIX A
Item 9. - 12 HB -292-
REQUEST FOR PROPOSAL
MUNICIPAL MARKETING CONSULTING SERVICES
VENDOR APPLICATION FORM[
TYPE OF APPLICANT: ❑ NEW ❑ CURRENT VENDOR
Legal Contractual Name of Corporation:
Contact Person for Agreement:
Corporate Mailing Address:
City, State and Zip Code:
E-Mail Address:
Phone:
Contact Person for Proposals:
Title:
Business Telephone:
Is your business: (check one)
❑ NONPROFIT CORPORATION
Is your business: (check one)
❑
CORPORATION
❑
INDIVIDUAL
❑
PARTNERSHIP
Fax:
E-Mail Address:
Business Fax:
❑ FOR PROFIT CORPORATION
❑ LIMITED LIABILITY PARTNERSHIP
❑ SOLE PROPRIETORSHIP
❑ UNINCORPORATED ASSOCIATION
1 of 2
H -23- Item 9. - 13
Names & Titles of Corporate Board Members
(Also list Names & Titles of persons with written authorization/resolution to sign contracts)
Names
Federal Tax Identification Number:
Title Phone
City of Huntington Beach Business License Number:
(If none, you must obtain a Huntington Beach Business License upon award of contract.)
City of Huntington Beach Business License Expiration Date:
2 of 2
Item 9. - 14 H -294-
H -25- Item 9. - 15
Exhibit B
LIST OF POSSIBLE ASSETS AND OPPORTUNITIES
AVAILABLE FOR SPONSORSHIP
This list provides an example of potential assets and opportunities available for possible
sponsorship, naming rights and corporate support. It is not inclusive of all possibilities, as
others may become available or may be removed from consideration.
• Huntington Central Park (HCP) / Sports Complex: Naming rights for sports complex,
fields, scoreboards, disc golf course, rename the lakes in HCP (and at Chris Carr Park and
Greer Park),
• Beach: Lifeguard towers, Tower Zero, Beach Public Services Center, existing events
• Junior Lifeguard building (V.G. Moorhouse lifeguard headquarters already named)
• Community Parks: Softball fields, basketball courts, racquetball courts, tennis courts,
Edison Community Park sponsored by " "
• Clubhouses: Renaming of an existing clubhouse (i.e. Lake Park Clubhouse) or have it
"sponsored by" as noted under community parks
• Future Senior Center: Fitness Center, dance room, exercise room, craft room, etc.
• City Gym and Pool: Meeting rooms, pool, gymnasium
• Adventure Playground
• Trash Receptacles: Downtown (96); Parks (492)
• Bus Shelters/Benches: Shelters (164); Benches (303); Shelter/Bench Combinations (137)
• Main Promenade Parking Structure: Clock Tower (only)
Item 9. - 16 H --
.APPENDIX C
B- 7- Item 9.-17
CD
CO
of
r:
CITY OF HUNTINGTON BEACH INSURANCE REQUIREMENTS
Minimum Insurance Itequirengents
,....
Additional
Vendor Type' ,
Automobile
Professional
Property
Insured -
Liability �
General Liability
Liability
Insurance
Workers' Comp
Endorsements
Huntington Beach City Council Resolution No. 2008-63 requires submittal of certificates of insurance evidencing the following minimum limits with a California
admitted carrier with a current A.M. Best's Rating of no less than A: VIL See Exhibits AI - 4 for sample forms.
Any deductible other than those allowed in this matrix, self -insured retentions or similar forms of coverage limitations or modifications must be approved by the Risk
Manager and City Attorney of the City of Huntington Beach. NOTE: Waivers and/or modifications are discouraged and will be considered only under
extraordinary circumstances.
Contractors: Any persons or entities who
Minimum of
Combined single
State statutory
Include the
contract with the City and/or provide services to
$1,000,000 per
limit bodily injury
limits of
policy number
the City which are readily available and
occurrence for
and property damage.
$250,000 bodily
and Additional
efficiently procured by competitive bidding.
bodily injury,
Minimum of
injury by
Insured
personal injury
$1,000,000 per
disease, policy
Endorsement
and property
occurrence. Allows
limit, and
Requirement
Permittees: Any persons or entities who
make application to the City for any use of or
damages. Allows
up to $5,000
$100,000 bodily
statement
encroachment upon any public street, waterway,
tip to $1,000
deductible.
injury each
below. (See Note
pier, or City property.
deductible.(See
(Additional Insured
employee for
3 below.)
Note 1 below.)
Endorsement is always
required with General
accident or
disease per
Vendors: Any persons or entities who
transfers property or goods to the City which
Liability Ins.)
occurrence.
may or may not involve delivery and/or
(See Note 2
installation.
below.)
Note 1 - Automobile Liability: The City of Huntington Beach, its officers, elected or appointed officials, employees, agents and volunteers must be named
as certificate holder and as additional insured by separate attached endorsement. Permittees who do not use vehicles or equipment in connection with the
permit shall not be required to provide auto insurance. To be exempt from this requirement, permittees must execute a declaration such as Exhibit 1
attached.
Note 2 - Workers' Compensation Exemption: If entity has no employees, a signed Declaration of Non -Employee Status form is required.
Note 3 - Additional Insured Endorsement Requirements: The City, its officers, elected or appointed officials, employees agents, and volunteers are to be
covered as additional insureds by separate attached endorsement(s) as respects liability arising out of action performed by or on behalf of the contractor,
products and completed operations of the contractor, premises owned, occupied or used by the contractor, or automobiles owned, leased or borrowed by the
contractor. The coverage shall contain no special limitations on the scope of protection afforded to the City.
HB Ir e Matrix revised 10-27-08
06,
CITE' OF HUNTINGTON BEACH INSURANCE REQUIREMENTS
Any deductible other than those allowed in this matrix, self -insured retentions or similar forms of coverage limitations or modifications must be approved by the Risk
Manager and City Attorney of the City of Huntington Beach. NOTE: Waivers and / or modifications are discouraged and will be considered only under
extraordinary circumstances.
Design Professionals: Professional service
contractors who contract with the City and/or
provide_ architectural and/or engineering services
to the City.
Minimum of
$1,000,000 per
occurrence and
in the
aggregate.
Allows lows u p to
Professional Services: Services that
involve the exercise of professional discretion
0
and independent judgment based on an advanced
deductible.
or specialized knowledge, expertise or training
gained by formal studies or experience or
services which are not readily or efficiently
procured by competitive bidding pursuant to HB
Muni Code 3.02. Services includes but is not
limited to those services provided by appraisers,
architects, attorneys, engineers, instructors,
insurance advisors, physicians and other
specialized consultants.
Claims made policies are acceptable it the policy turther provides that:
1) The policy retroactive date coincides with or precedes the professional services contractor's start of work (including subsequent policies purchased as
renewals or replacements).
2) The professional services contractor will make every effort to maintain similar insurance during the required extended period of coverage following
project completion, including the requirement of adding all additional insureds.
3) If insurance is terminated for any reason, professional services contractor agrees to purchase an extended reporting provision of at least two (2) years to
report claims arising from work performed in connection with this agreement or permit.
4) The reporting of circumstances or incidents that might give rise to future claims.
I
CD HB Insurance Matrix revised 10-27-08 2 of 3
CD
3
C.0
O
sir
CITY OF HUNTINGTON BEACH INSURANCE REQUIREMENTS
Minimum Insurance Requirements
Automobile
Professional
Property
Additional
Insured
Vendor: Type
Liability ;
General Liability
Liability
Insurance
Workers' Comp
Endorsements ..
Huntington Beach City Council Resolution No. 2008-63 requires submittal of certificates of insurance evidencing the following minimum limits with a California
admitted carrier with a current A.M. Best's Rating of no less than A: VIZ See Exhibits AI - 4 for sample forms.
Any deductible other than those allowed in this matrix, self -insured retentions or similar forms of coverage limitations or modifications must be approved by the Risk
Manager and City Attorney of the City of Huntington Beach. NOTE: Waivers and / or modifications are discouraged and will be considered only under
extraordinary circumstances.
Licensees/Lessees: Any persons or entities
Combined single
Full
State statutory
Include the
who contract with the City for the use of public
limit bodily injury
replacement
limits of
policy number
property.
and property damage.
cost with no
$250,000 bodily
and Additional
Minimum of
coinsurance
injury by
Insured
$1,000,000 per
penalty
disease, policy
Endorsement
occurrence. Allows
provision.
limit, and
Requirement
up to $5,000
$100,000 bodily
statement
deductible.
injury each
below. (See Note
(Additional Insurance
employee for
2.)
Endorsement is always
accident or
required with General
disease per
Liability Ins.)
occurrence.
(See Note 1
below.)
Note 1 - Workers' Compensation Exemption: If entity has no employees, a signed Declaration of Non -Employee Status form is required.
Note 2 - Additional Insured Endorsement Requirements: The City, its officers, elected or appointed officials, employees agents, and volunteers are to be
covered as additional insureds by separate attached endorsement(s) as respects liability arising out of action performed by or on behalf of the contractor,
products and completed operations of the contractor, premises owned, occupied or used by the contractor, or automobiles owned, leased or borrowed by the
contractor. The coverage shall contain no special limitations on the scope of protection afforded to the City.
HB lr. e Matrix revised 10-27-08
,4CaR—D. CERTIFICATE OF LIABILITY INSURANCE
DATE(MMlDDrFYTTI
)DUCER
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION
ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
HOLDER THIS CERTIFICATE DOES NOT AMEND. EXTEND OR
ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.
INSURERS AFFORDING. COVERAGE
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MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
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E.L EItlCM ACCJDENT
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p
E.LSEASE-DISEASE
I
E.L. LASEASC -POUCY L%4T
S
OTHER
DESCMPTWNOFOPERATIONS I LOCATIONS! VEJBQESl VACLUSIONS ADDED BY ENDORSEMENTISPECtAL PROVISIONS _
SHOULD ANY OF THE ABOVE OESCRMeD POUGiES BE CANCELLED BEFORE THE EXPB(ATION
DATE THEREOF. THE LSSUM0 INSURER will ENOFAVOR TO MAIL .30 DAYS WRFif£N
NOTICE TO THE CERTWWATE HOLDER NAMED TO THE LEFT, 8UT FAILUII£ TO DO SO SHALL
fAiPOSE No 08UGATIOH OR LIABIUTY OF ANY RIND UPON THE NSURER ITS AGENTS OR
REPRESENTATIVES.
AUTHORRED REPRESENTATIVE
ACORD 2s(2001108) EXHIBIT A-1 of 4 OACORD CORPORATION 1988
HB - o1- Item 9. - 21
tWsuruL1011 1'40. LVva-va
fMPORTAN T
If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed_ A statement
on this certificate does not confer rights to the certificate holder in Lieu of such endorsement(s)_
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may
require an endorsement A statement on this certificate does not confer rights to the certificate
holder in lieu of such endofsement(s).
DISCLAIMER
The Certificate of Insurance on the reverse sine of this form does not constitute a contract between
the issuing insurer(s), authorized representative or producer, and the certificate holder, nor does it
aflirmativety or negatively amend, extend or after the coverage afforded by the policies listed thereon.
NI.VKL/ G, tCUU ! f u4)
EXHIBIT A-2 of 4
Item 9. - 22 HB --
KeSolution NO. ZUUZS-b3
POUCY NUMBER: COMMERCIAL. GENERAL LYXI'itCl -r
THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY.
13mirl'16*13
Thj$ enddriement modifies insurance provided under the following:
COMW RCIAL GENERAL LIABILnY
SCHEDULE
Name of Person or Organization; THE CITY OF HUNTINGTON BEACH
2000 plain Street
Huntington Bleach, CA 92648
(If no entry appears above_ information required to completa ;.his endorsementwlIl be shown in the
Declarations as applicable to this endarsement.)
WHO 1S AN INSURED {Section IQ is amended to include as an insured the person or organization
shown in the Schedule, but only with respect to liability arising out of "y world for that insured by
or for you
RE: ALL OPERATIONS OF THE NAMED INSURED FOfi THE CERTIFICATE HOL.Utaf2.
City of Huntington Beach, its elected or appointed officials, agents, officers, employees and
volunteers
CG 20 so Zt 65 Copyright. Insurance Services Office, Inc.. 19t3.4.
EXHIBIT A-3 of 4
FIB - - Item 9. - 23
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Resolution No. 2008-63
DECLARATION OF PERMITTEE
I certify that no vehicle(s) will be used or operated in the performance of the
task(s) or event(s) for which this permit is granted.
I authorize the City of Huntington Beach to immediately and retroactively revoke
the license or permit issued in connection with or in the performance of said task(s)
or event(s) if any vehicle(s) is used.
Signature of Permittee
.Print name
Company name (if applicable
Date signed.
16407 . EXHIBIT i
H -305- Item 9. - 25
ATTACHMENT
Item 9. - 26 H -6-
Igo
4
CD
3
Q0
'J
FIRMS WHICH WER' :CTLY PROVIDED WITH
RFQ FOR MUNCIPAL MAk— PING CONSULTANT SERVICES
AD3 Inc. - Advertising & Design
27 Aller Court
Glendale
CA
91206
818-637-2423
bob@ad3desipn.corn
Candelaria Advertising
3905 San Fernando Rd.
Studio C
Glendale
CA
91204
818-550-0696
andw@candelaria-adv.com
no longer in
Chalfouh International
11936 Magnolia Blvd.
Valley Village
CA
91607
service
Clear Channel
3400 W. Olive Ave
#550
Burbank
CA
91505
818-566-4757
petennartinezfaclearchannel.coni
Davies/Blaze
225 Santa Monica Blvd
3rd Floor
Santa Monica
CA
90401
310-395-5050
crexraad@blaz r.corn
DMC - DePinto Morales
10435 Mary Bell Ave.
Los Angeles
CA
91040
818-352-7618
ddepm±o'r,�depintomorales.cnm
Communications Inc.
Drizen-Dohs Corporate
9555 Cazyeroft Ave
Chatsworth
CA =
91311
,818 7,"2-955S
rdd@drizen�dohs cam
�..; Communications, Inc
.. ;
x
A,
emmis Marketing Group
2600 W. Olive Ave.
#800
Burbank
CA
91505
818-238-6630
holdo-trir>d em .c rnrnis.com
Hershey/Cause Response
1336 Fifth Street
Santa Monica
CA
1 90401
310-656-1001
dvrilson@hersheycause.com.
Ideaology Advertising Inc.
4223 Glencoe Ave.
A-127
Marina Del Rey
CA
90292
310-306-6501
rsacksr. idc ac]loKv.b;r.
Industrial Strength Advertising, Design &
Comm.
23564 Calabasas Rd.
#105
Calabasas
CA
91302
818-223-9426
industrialstrenQtt7@sbc&IobaLnet
Macy + Associates Inc.
411 Culver Boulevard
Playa Del Rey
CA
90293
310-821-5300
kmacv@macyinc.com
fD
3
Cfl
00
I
FIRMS WHICH WERE DIRECTLY PROVIDED WITH
RFQ FOR MUNCIPAL MARKETING CONSULTANT SERVICES
MLC & Associates
3525 Hyland Ave. Suite
265
265
Costa Mesa
CA
92626
949.222.1202
bob. takemuraC(�mIca ndassociate S,corn
Modern Design Group
19352 Bluefish Lane
#103
Huntington Beach
CA
92648
714-960-7603
Laui,i@ModernDesip,,ii.com
Mustang Marketing
1090 Calle Arroyo
Thousand Oaks
CA
91360
805-498-8718 Ext.
105
scoff rnustar} mkt .earn
Nmi - Natural Marketing, Inc.
1700 E. Walnut Ave. 1
#240
El Segundo
CA
90245
310-322-9911 Ext.
100
ally herr;i,r,aturalrnarketin .corn
The Pathfinder Group
1641 S Ponce de Leon Ave
Atlanta
GA
30307
800-477-2559
eaid pathgrp.com
RDZigns
100 N. Brand Blvd.
#416
Glendale
CA
91203
818-539-2209 Ext.
416
,am @ rdzi ns.corn
Roland Communications
3940 Laurel Canyon Blvd
#146
Studio City
CA
91602
818-509-3080
ro1and4prftsbca1obal nc?t
Smith Asbury Inc.
225 North Lima Street
#6
Sierra Madre
CA
91024
626-836-3300
udyt�sm'rhasbur .con,
X,S
Tribune Media Group Los Angeles 1 5800 Sunset Blvd.
Los Angeles I CA 1 90028 1 323-460-5250
ftiiui-rietta@ktIa.com
Trimark Advertising
209 E. Alameda Ave.
#100
Burbank
CA
91502
818-848-2858
eduard(a,trimarkfirm.com
Velocity Sports & Entertainment
4960 Almaden Expressway
Suite 309
San Jose
FCA -T
95118
POST 1L/y:
Premier Partnerships 11148 4th Street Isanta Monica ICA 1 90403 1 (310) 656-2500 randy(c7premierpartnerships.cam
ATTACHMENT #3
HB - 09- Item 9. - 29
OF
i
REQUEST FOR QUALIFICATION
FOR
MUNICIPAL MARKETING CONSULTANT SERVICES
Presented By
Active Network
101 Main Street, Suite 260
Huntington Beach, CA 1 92648
aCtilVeNETWORK
•
TABLE OF CONTENTS
A. Cover Letter (Vendor Application Form) .......... .... ................... 1
B. Qualifications and Experience......................................................... 5
1. HB Project Team................................................................ 5
2. Firm Organization............................................................... 6
3. Project History................................................................... 9
4. References....................................................................... 11
C. Project Methods ................... ..................................................... 12
D. Proposed Fee and Compensation Structure ............ ........... ............ 15
E. Additional Services Provided.......................................................... 1
1. Live Events and Entertainment ............................................... 16
2. City of Huntington Beach My City Web page ................................ 19
H -311- Item 9. - 31
A. COVER LETTER (VENDOR APPLICATION FORM)
Active Network ("Active") is pleased to present a proposal to the City of Huntington
Beach, California ("City") to provide municipal marketing consulting services for
revenue generation through long-term partnerships with commercial enterprises.
Active can provide the City with a team of marketing and sales professionals who are
experts in developing and implementing strategic partnerships, sponsorships and events
for municipalities with the objective of obtaining incremental revenue through long-
term appropriate sponsorship and partnership programs. These programs are also
designed to enhance the Huntington Beach brand, support local visitors and convention
objectives and stimulate economic growth for local businesses.
The City has shown initiative and foresight by envisioning the benefits of
implementing a comprehensive corporate sponsorship and partnership program. We
understand the City desires the services of a consultant to leverage the City's assets
and assist in the management of the program, and to provide experience and marketing
skills to complement the City's staff.
Active will work closely with the project manager for the City and other City officials
to accomplish the ultimate objective of generating a new profit center that will
provide immediate and long-term revenue for the City. We will define community
appropriate marketing partners for multiple revenue generating categories; then
package and present the City's assets to selected private sector companies in approved
Requests for Proposals; and assist in negotiating long term contractual agreements that
will mutually benefit both the City and it's partners. Active will then engage in the
management of each sponsorship and partnership throughout the terms of their
contracts.
We understand that:
• Given that some of these may be the first programs of their kind within their
respective categories, each program will need to be undertaken cautiously,
carefully, and thoughtfully, with great consideration given to public sensitivities.
• It is to be an overall effort developed systematically with City staff, with each
marketing component to be implemented with the approval of City Council.
• The effort must adhere to a disciplined schedule of work in its development.
• The proposed compensation structure contained in this response will remain
valid for a minimum period of 180 days.
The Active is confident that the initial assets and opportunities identified by the City
represent tremendous revenue generating potential that can be packaged and
executed immediately. With our intimate understanding of the City, combined with our
extensive client contacts in the industry, we have already provoked a high level of
interest in municipal sponsorship and partnerships with the City of Huntington Beach.
Item 9. - 32 H --
In a program of this magnitude, one that utilizes all of the City's tangible and
intangible assets, there are always additional discoveries unique to the City. Our job is
to identify, evaluate and package these other unique assets. Examples of added value
opportunities are identified in our Additional Services Offered section of this response.
Our stated scope of work will provide us with the information necessary to make
realistic revenue estimates that correspond with the approved program categories and
our existing customized municipal marketing RFP templates wilt allow us to move
quickly and will provide the roadmap to monetizing these categories.
With our Team's broad experience in. the field of municipal marketing, media and live
events we know what to expect; we know that to be successful we need to educate
and promote the understanding of these municipal marketing programs throughout the
community, local government and the individual City departments. There will be
challenges to overcome and successes to celebrate and the only way to successfully
market and implement profitable sponsorship and marketing programs is to follow a
well organized and proven work plan similar to what we have been executing for brand
marketers, cities and counties for the past eleven years.
We are confident that the Active Team is the right consultant to represent our City of
Huntington Beach to national brand marketers, regional corporations and local
businesses thereby creating tong term sponsorships and partnerships that will be
mutually beneficial for all parties.
We are excited by the prospect of moving forward with this project at your earliest
convenience and please note that the project manager's contact information and office
location are as follows:
Don Schulte
Director Business Development
Active Network
Municipal Marketing
101 Main Street, Ste. 260
Huntington Beach, CA 92648
714.374.3330, ext. 5011
ulte@activenetwork.com
Agent Signature
James Reyes, General Manager
Print Name and Title
HEM -31 -- Item 9. - 33
B. QUALIFICATIONS AND EXPERIENCE
1. HB Project Team
Don Schulte, Project Manager
Don was founder and C00 of Public Enterprise Group, Inc., a Huntington Beach
corporation that was acquired by Active Network in 2005. It was the nation's first
municipal marketing organization focused on strategic planning and new business
development for cities and counties. Don will provide the full range of his experience
in valuing and marketing municipal assets to the development of our plans for the City.
Prior to founding PEG, Don was a partner with the Eagle International Group that
handled sponsorships for international events. He continued these efforts for Hunt
Sports Enterprises as Vice President of Marketing, focusing on naming rights and raising
revenue for major league sports teams and facilities across the country. There he
developed corporate partnerships and sponsorships for such events as Pacific Bell Park,
Ryder Cup (Spain), Summer Olympics (Atlanta), NCAA Bowl Coalition, Hyundai Motor
Golf Classic, 1998 Senior Open (Riviera CC), Super Bowl (1997, 1998, 1999), Kansas City
Wizards, and the World Volleyball Grand Prix (Asia). In 1990 Don was Director of
Marketing and Sales for the 1994 FIFA World Cup that was held in the USA 1990-1994. In
that capacity he developed and marketed sponsorships and premier ticket packages to
major corporations throughout the United States, Europe and South America.
Previously, Don served as Director of Marketing for Pillsbury's Burger King Corporation,
and later as Director of Marketing for Pepsico/Taco-Bell. Don began his career with the
North American Soccer League's (NASL) Tampa Bay Rowdies. Don is a graduate of the
University of South Florida, Tampa. Don resides in Huntington Beach with his wife and
four children.
Tim Kennedy, Media
With over 20 years of experience Tim Kennedy has built a multi -faceted career in the
out of home advertising industry. Most recently (2005-10) Kennedy was President/GM of
Clear Channel Outdoor NY responsible for revenue and cash flow of the 55mm NY plant
as well as the 140mm national sales team based in NY. The CCO NY plant consisted of
90+ employees and six offices/facilities in the tri-state area. In addition to
sales/marketing/revenue generation, he had daily oversight/interaction in the areas of
development, public tenders, government affairs, operations and finance. Before
moving up to the President/GM role Kennedy was VP Sales and Marketing for CCO NY
(1998-2005) overseeing a team of 30+ Account Executives, Marketing Team and
Administrative staff. During this period, local plant revenue grew from 25mm to over
65mm with double-digit sales growth every year. The national sates revenue also grew
from 74mm to over 140mm. From 1993-98 Tim was a National AE for Allied Outdoor, a
leader in the NY/NJ billboard sector with 90+ premier faces. He grew his revenue
significantly year to year before Allied sold out to what is now CCO. Prior to this, Tim
was at Gannett Transit (1988-93) where he directly supervised the build out of 2000+
transit shelters in NYC. Upon the completion of the build out, he focused on the
Item 9. - 34 H -1- 5
operations and sales service of the program. Kennedy began his career in the industry
as a Field Supervisor for Van Wagner's Superclock program (1987-88), which consisted
of over 5000 place, based signs in supermarkets nationwide. Tim resides in -New York
City with his wife and children.
Judy Anderson, Communications
Judy was co-founder and CEO of Public Enterprise Group, Inc. and has helped the firm
to develop a business concept that has transformed the way municipalities; healthcare
networks and educational foundations view their marketing opportunities. Judy has
over 20 years of marketing communications, strategic planning and project
management experience supporting the revenue goals of government clients as well as
promoting the sales of Fortune 500 corporations.
In addition Judy is an internationally acclaimed professional speaker, having worked in
corporate communications and advocacy for such companies as Hewlett Packard, Dell
Computer, PeopleSoft, Epson and United Airlines. Her international experience includes
work for Canon USA, Sanyo, and Nissan. She has appeared as a corporate spokesperson
on The Today Show, Good Morning America, Evening Magazine, and many others. A
graduate of the University of California at Berkeley in the field of Kinesiology, she
attended Arizona State University for post -graduate work in Corporate Management.
Judy resides in Huntington Beach with her husband and four children.
Anne Buchanan, Client Services
Anne joined the Active municipal marketing division in 2005 and has streamlined our
client services department, specializing in the areas of operations and client support.
She provides a great depth of experience in new business development, account service
support and public relations. Prior to her current position, Anne spent the past fifteen
years as a project leader and administrator for non-profit organizations throughout
southern California and served on the board of directors for six organizations. Her
expertise spans all facets of program policy development, event planning and
coordination as well as organizational management. Anne is a graduate of California
State University, Long Beach in Communications Studies with a focus on Organizational
Communication. Anne resides in Huntington Beach with her husband and three
children.
2. Firm Organization
Active Network provides a foundation for exceptional access and distribution of
marketing products and services. The City of Huntington Beach is a prime example of
one of Active's long-term government customers that utilizes Active's proprietary
software in the Finance and Community Services Departments.
The Active Network, Inc. was incorporated in Delaware in 1999 and provides technology
applications and marketing access to community service organizations worldwide. The
company's application services help organizations increase efficiency, while reducing
the cost and complexity of delivering services, managing community activities and
H -315- Item 9. - 35
fundraising events. Organizations of all size use the company's technology to automate
payment management processes, information collection, service delivery, activity
registration, facility reservation, membership and fundraising management.
With over 2,800 employees worldwide, Active is a private company positioned to help
our clients achieve their organizational objectives in customer satisfaction, service
delivery and marketing goals.
Active's focus is:
• Marketing services that deliver innovative marketing campaigns and bottom line
results for corporations that position them among active consumers in authentic
and relevant ways.
• Customized technology solutions that increase productivity for governments and
deliver greater access to services for communities.
• Relentless pursuit of new opportunities by identifying strategic partnerships and
new business opportunities that bring added value to our offerings for
customers.
® Provide superior results for investors by delivering high value through
operational excellence and market leadership.
Active's financial resources continue to expand in an economy where many companies
are forced to cut back. For the third year in a row Active was named one of North
America's fastest -growing technology companies in the Deloitte Technology Fast 500, a
ranking of the 500 fastest -growing technology companies in North America by
percentage revenue growth over five years.
Active has one the largest local government customer bases in the technology industry
with over 1700 customers. Active's 2009 revenues exceeded $250m with 40% of its
revenue generated from the local government market. Active's corporate headquarters
are located at 10183 Telesis Court, Suite 100, San Diego, California 92121.
The multiple company solutions, services and media properties allow our Municipal
Marketing division deep resources for attracting sponsorships and partnerships. See
below for a snapshot Company Overview of Active Network Media Properties:
• www.Active.com - Leading online community for people who want to discover,
learn about, share, register for and ultimately participate in activities about
which they are passionate
® www.eteamz.com, www.clubspaces.com - Largest website publishing platform
and team/league management service in the U.S.
• www.ActiveGolf.com, www.Click4TeeTimes.com, www.FreeGolfInfo.com -
Online resources for local golf information and online tee time reservations
throughout the U.S. and Canada
Item 9. - 36 H -16-
mac ® NETWORK'
• www.ActiveG[obal.com - One of the largest searchable databases of athletic
events in the world
• www.CoolRunnin .com - Online resource for runners of all ability that includes
information, services and tools for the running community
• www.LaxPower.com - Online community for high school and college lacrosse
players and fans
• www.SportsPower.com - Online community for high school schedules, scores,
ratings and rankings for baseball, football, basketball, lacrosse and softball
• www.ActiveTrainer.com - Online resources for individuals to create training
plans to help reach fitness goals
• www.ReserveAmerica.com - Online resource to make campsite reservations in
North America
• www.iHoops.com - Online resource for youth basketball designed to enhance the
athletic, educational and social experience of the participants
The division of Active Network that will be responsible for this project is Active
Municipal Marketing, located at 101 Main Street, Suite 260, Huntington Beach,
California.
H -317- Item 9. - 37
3. Project History
Our experience with other clients is reflected in the quality of our work history. Please
note that the projects outlined below are similar in size and scope to the City of
Huntington Beach. This five (5) year client project history includes the development
and management of corporate partnership programs.
Item 9. - 38 H -318-
'Ca
City of Las Vegas, NV
$5m
® Online Commercial
10 years
(Annual/
Mapping
Quarterly)
® Public Space
Recycling
® Media Services
• My City Web Page
® Official Car Rental
City of Arlington, TX 1$2.5m
• Public Event Parking
10 years
(Annual/
® Beverage & Snack
Quarterly)
• Media Services
City of Colorado Springs, CO
1.5 Million
. Beverage & Snack
10 years
(Annual/
® Public Space
Quarterly)
Recycling
® My City Web Page
New York — Health & Hospital
$18m
® Beverage & Snack
10 years
Corporation, NY
(Annual)
City of Scottsdale, AZ
TBD
In Progress
2010 -
Present
City of Pittsburgh, PA
TBD
In Progress
2007 -
Present
City of Allentown, PA
TBD
In Progress
2009 -
Present
City of Janesville, WI
TBD
In Progress
2010 —
Present
Village of Howard, WI
TBD
In Progress
2010 -
Present
HB -319- Item 9. - 39
4. References
Client Reference
Project
Project
.Duration
Las Vegas, Nevada
®Online Commercial
Corporate Partnership Et Marketing Program
Mapping
Esther Carter, Administrative Services
® Public Space Recycling
2007 -Present
ecarter@LasVegas Nevada. GOV
® Media Services
(702) 229-6672
® My City Web Page
• Car Rental Official Partner
Arlington, Texas
Market Based Revenue Opportunity Program
Trudy Lewis, Revenue Enhancement Specialist
• Public Event Parking
P.O. Box 90231
o Beverage Et Snack
2008 - Present
Arlington, Texas 76004-3231
® Media Services
Trudy. Lewis@artingtontx.gov
(817)459-6347
Santa Clara County, California
Corporate Partnership Program
® Beverage Et Snack
Pat Love, Project Director
. Banking
2008- Present
patrick95125@gmail.com
a Multi -Functional Copiers
(408) 981-1777
Alliance for Innovation
Corporate Partnership Et Marketing Program
Pam Muse, Western Regional Director
o Partnership/Sponsorship
2008- Present
pmuse@transformgov.org
Program
(888) 468-6450
Sacramento, California
Green Partnership Program
Mark Prestwich
Special Projects Manager
(Currently in Phase 1)
2009 - Present
mprestwich@cityofsacramento.org
(916) 808-7618
Item 9. - 40 H - 0- 11
1 �, OR
a s
C. PROJECT METHODS
SCOPE OF WORK
Readily available categories that are identified and mutually approved by Active and
the City, will be immediately packaged and marketed. Active is submitting herewith
the methodology to successfully complete this project with the purpose of assisting the
City with marketing, development and negotiation of sponsorship agreements, and
implementation and management of each sponsorship agreements through each
contract term.
STEP I: Revenue Potential
• Active will meet with designated City Staff in order to continuously develop and
add to the City's existing inventory list and a prospective sponsor and partner
target list. This process will assist Active to better gauge the size of the City's
revenue opportunities.
• Active will review all current contracts and assist the City in the development of
a set of program policies to guide the work of the City in pursuit of sponsorships
and partnerships.
• Active will conduct a creative "Blue Sky" session with City staff. Knowledge from
this session will aid in analyzing and prioritizing the partnership categories.
• Site Visitation/Inventory Assets: In addition to the City's list of possible assets
and opportunities, Active staff will inspect and evaluate City assets offering
additional promising marketing opportunities.
STEP 2: Corporate Sponsorship Ft Partnership Timeline
The Corporate Sponsorship l:t Partnership Timeline will be developed defining potential
categories and outlining the benefits and policy considerations for each opportunity.
The timeline will include an inventory of new and existing assets and projections for
revenue generating opportunities for the key categories.
• Create a Corporate Sponsorship Et Partnership Timeline
• Develop and prioritize sponsorship and partnership categories
• Define category specific policies and procedures
• Develop prospective sponsorship and partnership target lists for each category
STEP 3: Development of Marketing Packages
• Active will help prioritize and pursue the top sponsorship and partnership
categories. Active will develop a Corporate Partnership Package for each
designated category that reflects an agreed -on price/value strategy, and
includes the customized rights and benefits for each category.
HB -321- Item 9. - 41
• Develop sales and marketing collaterals; including sales materials and
presentations.
• Next we will guide the City in formulation of category specific Request for
Proposals. Also included is the management of the RFP process, allowing the City
to select opportunities that meet their marketing needs and confirm the ability
of the City to deliver prospects requests.
STEP 4: Solicitation of Sponsorships Et Partnerships
• Active will initiate a multilevel marketing sales campaign for priority prospects.
• We will conduct presentations at multiple executive levels within the corporate
structure and escort the prospects on site visitations as needed. Active will
provide them with all of the necessary information and education to get a clear
understanding of the assets that the City is offering in exchange for the
opportunity to promote their brand, product and service marketing plans.
• We will deliver the designated RFP to qualified prospects and guide them
through the RFP process. Active will manage all phases of negotiation with one
or more corporate partners. Prior to submission of their proposals, Active will
repeatedly contact and encourage participating prospects to compete
aggressively in bidding against their leading business rivals.
• Active shall obtain and evaluate offers from each prospect indicating the
willingness to enter into a sponsorship or partnership agreement with the City.
STEP 5: Negotiation, selection, and final contract
• Active will provide the City with an Evaluation Report comparing the benefits
offered by each prospect. We will organize negotiation meetings between Staff
and prospects and monitor and advise throughout the selection process.
• Active will meet with Staff to review their bids, analyze the content and make
recommendations for prospect selections.
• Given preliminary Staff agreement to the selected prospects, Active will
organize presentations of the proposal by the recommended prospects to City
Staff.
• Upon selection of a marketing sponsor or partner their offer will be referred to
the City Legal Department to complete final stages of a format agreement. The
agreement shall be presented to the City Staff for approval.
STEP 6: Implementation of Program
• Once final contracts have been signed Active will oversee the rollout of each
new sponsorship or partnership program.
• Active will develop performance evaluation protocols to oversee the successful
Item 9. 42 H -322- ''
implementation of the new program.
Active will remain engaged with ongoing management of each sponsorship or
partnership agreement throughout each respective contract term.
H -32 - Item 9. - 43
D. PROPOSED FEE AND COMPENSATION STRUCTURE
If appointed as the consultant for the City of Huntington Beach, Active offers the
choice of two options of remuneration:
• Option 1 (based on performance only) - Active would expect to receive a 15%
commission on all revenues it raises for the City upon successfully negotiating
and closing any sponsorship and partnership contracts.
® Option 2 - Active would receive a retainer fee of $5,000 per month for six
months and an 8% success fee during a timeframe to be determined by mutual
agreement between the City and Active.
Item 9. - 44 H - 24- 15
E. ADDITIONAL SERVICES OFFERED
Jumpstart Marketing
In an effort to accelerate revenue opportunities Active has in place several proprietary
marketing programs and services that are ready to move forward. These added value
programs will be available immediately for review by City Staff.
1. Live Events and Entertainment
In addition to the value a brand receives from placement of signage and other
municipal exposure opportunities, events and entertainment deliver revenue and other
valuable benefits to the brand and the host city. Entertainment provides brands with a
glamour and excitement factor that can have a so-called "halo" effect.
A customized event obviously builds the public profile of the city and the sponsor, but
it also brings people to the city, thereby increasing the benefits from existing signage
to the brand, and providing tax and business revenue through higher occupancy rates at
restaurants, hotels, parking lots and other city retailers and facilities.
Recognizing the potential benefits from events and live entertainment, the Active
Network has associated with some of the world's top entertainment creators and
producers, who are seasoned in working with public authorities to maximize the value
that constituents, brands and governments can receive from entertainment.
This team can provide the following to the City:
Creation of special or "signature" events, carefully tailored to show the assets
and culture of a city or region, and also to grab attention nationally or globally.
Often these events are built around a holiday or occasion, and ideally, such an
event is of a quality or style that it will be picked up for TV broadcast, which
can exponentially increase all of the benefits. The ultimate example is, of
course, an Olympic opening ceremony. However, other US cities have
established events that have become vastly popular and iconic representations
of the city. Examples include the Macy's Day Parade: Manhattan; Rose Parade:
Pasadena; A Capital 4th: Washington, DC; Pageant of the Masters: Laguna Beach;
Mardi Gras: New Orleans.
Where a city has entertainment facilities, such as concert halls or
amphitheaters, the way those facilities are programmed, managed and
promoted can be the difference between a standout entertainment season that
generates substantial revenues, or a lackluster program that may even burden
city coffers. The difference is experience in knowing the potential of a facility,
and operating it accordingly. Examples include the Greek Theatre in Los
Angeles: City of LA; the Pacific Amphitheatre: 32"d District Agricultural
Association in Costa Mesa; and the South by Southwest music festival and
conference in Austin, TX, which utilizes many facilities, public and private.
• Where cities already have one or more events, it is possible to use those events
as a platform to create or attract additional events and focus. There is also the
H -325- Item 9. - 45
AM
muctilVeNTWORI
possibility of looking at the totality of city's events and attractions, viewing
them as a series, and then promoting them accordingly and looking for content
to fill logical gaps in the program. This creates a critical mass, and brands
typically like to sponsor a series over a one off event. Examples include the
Hollywood Bowl World Festival: County of Los Angeles; American Express River
to River Festival: a coalition of New York public bodies.
For cities that are looking for entertainment and events, or that often receive
expressions of interest in the field of entertainment, it can sometimes be
difficult to cut through to the reality of an opportunity culturally and financially,
or to attract the right property into the community. In those instances, a
trusted team of experts can provide the guidance necessary to make sure that
the right approvals are granted under the right terms.
The team that Active Network has assembled includes the following world -class
individuals, who are available to provide services where needed or desired.
Ric Birch
Ric is widely considered the originator of the modern spectacular or "mega" event. His
first step on the global stage was the ceremonies for the 1982 Commonwealth Games in
Brisbane. These made such an impact that Ric was immediately hired in the United
States as the Director of Production of the 1984 Los Angeles Olympic Games. He
returned to Australia to be Director of Entertainment for World Expo 88 in Brisbane.
On the heels of that, he went to Barcelona as Executive Producer for the 1992 Olympic
Ceremonies, and then Sydney where he was Director of Ceremonies for the Sydney
Olympics in 2000. That same year, Ric produced the Millennium Celebrations on
Sydney Harbour, which were hailed the best in the world by international press and TV
commentators.
More recently, Ric was the Senior International Creative Advisor for the 2008 Beijing
Olympic ceremonies, the Executive Producer of the official celebrations of the
Bicentennial of Mexican Independence in 2010. He is currently working on a series of
other projects, in many cases taking his global experience to a local level.
Joseph Finneran
Joseph Finneran is a broadcast and special event producer who supervises concept
development, design and production of entertainment and communications events as
well as multi -camera broadcast and technical production of national and international
televised specials. Finneran recently completed work as supervising producer of
broadcast operations for the Mexican Bicentenary, including 4.5 hours of live broadcast
events from Mexico City.He is also the producer of two annual public event TV
productions: A Capitol Fourth and the National Memorial Day Concert, both for PBS.
Other recent broadcast events and campaigns include the "Born HIV -Free" campaign
with French First Lady Carla Bruni-Sarkozy, and a high -profile identity campaign
featuring Madame Bruni-Sarkozy, Bono, Bill Gates, UN Secretary General Ban Ki-moon
and Kofi Annan, both for the Global Fund in Geneva. He also recently produced "A
Celebration of Country Music at the White House" from the East Room of the White
House. In 2008 Finneran produced of the World Series Victory Celebration for the
Philadelphia Phillies, with an audience of over 2.5 million people and produced several
Item 9. - 46 HB -326- 17
s ,
.:NET
1
major live satellite and streaming events for the Hillary Clinton for President
campaign, including a live interactive town hall from New York, the largest national
broadcast and Internet town hall event of its scale to date, with a combined audience
of more than 1.25 million participants.
Mike Garcia
Mike was the Senior Vice President / Chief Operating Officer for Live Nation, the
leading national concert promoter. There he was responsible for overseeing the daily
operations of the western United States including 17 venues ranging from small
nightclubs to large outdoor amphitheatres.
Prior to joining Live Nation, Mike was the General Manager for Nederlander Concerts
and the award -winning Greek Theatre in Los Angeles from 1994-2005. His
responsibilities also included show operations and acquisitions for new contracts at
venues across the western region including The Forum, Bakersfield Centennial Garden,
Staples Center, Honda Center and the Grove of Anaheim, among others. Before coming
to Nederlander, Mike served as the Director of Facilities at the Target Center Arena in
Minneapolis, MN, for over three years. He started his career in the concert industry
working for legendary San Francisco concert promoter Bill Graham, where he learned
the importance of customer service and infusing fun and theatrical appeal into every
event.
Mike currently advises the 32nd District Agricultural Association regarding the Pacific
Amphitheatre at the Orange County Fairground; he serves on the Advisory Board for the
California State University of Fullerton's Entertainment and Tourism Studies and is a
regular guest speaker at the University of Southern California and University of
California, Los Angeles.
Adam Burke
Adam started working in live entertainment in 1996 when he moved from Australia to
work at the Iverson, Yoakum, Papiano Et Hatch law firm. There he started acting as
counsel for Nederlander Concerts in Los Angeles. This role was unusually broad for
legal counsel, and included an overall advisory function working closely with the
operations and programming teams at some of the premier live venues in Southern
California, including the Greek Theatre in Griffith Park (via a contract with the City of
Los Angeles, Department of Recreation and Parks), the Santa Barbara Bowl, the
Anaheim Pond, the Grove of Anaheim and the Pantages Theatre in Hollywood. His
work included advising on transactional and legal matters for operations, venue
booking issues and overseeing the completion of sponsorship agreements for venues
and concerts. During this time, Adam also represented Ric Birch and his company
Spectak Productions, which has been involved in creating most of the Olympic
ceremonies in modern times.
In 2005 Adam left the full time practice of taw and founded Autonomy with Phil Green.
Autonomy handles a wide range of entertainment projects, including live music and
television. In 2009 and 2010 Autonomy was a partner in the production of the official
events for Mexico's Federal Government to celebrate Mexico's bicentennial of
independence. Adam's roles as a principal and officer of the production company
included overseeing business affairs and government and external relations.
H -327- Item 9. - 47
Phil Green
Phil understands the intersection of live event production and sponsorship. For the last
five years he has been a partner at Autonomy, an entertainment production and
management company. During that time he worked as a producer for the Bicentennial
of Mexican Independence, where he recruited the creative team for the main show,
produced three internationally broadcast concerts featuring top Mexican talent, and
oversaw all corporate partnerships. Prior to starting Autonomy, he produced the
Santa.com Holiday Parade along Fisherman's Wharf in San Francisco, which featured
several internet and technology sponsors and was broadcast on USA Network. Prior to
that he produced the Run for Youth at Paramount Studios, which raised money for
several youth non -profits and was sponsored by Sara Lee, Nike, Nestle, Fossil and more.
2. City of Huntington Beach My City Web page
Concept
At no out of pocket cost to the City, the launch of the City of Huntington Beach
municipal marketing campaign begins with the development of an interactive City of
Huntington Beach My City Web page ("My City") with proprietary positioning on the
City's web site to display information that would be commercially useful to all City
revenue opportunities and marketing partnerships. The City, in collaboration with
Active, would engage a suite of online technology solutions to automate and streamline
online sponsorships, donations, partnerships, campaign managements, event
registration, marketing, promotions and events. This allows the City to collect online
donations for any type of fundraising campaign in coordination with an existing event
or a standalone fundraising drive. The My City web page would be a clearinghouse for
all of the City's marketing activities. Each marketing section will have a specific target
audience, and will be educational, provocative and have the ability for constituents to
make online contributions immediately.
The key sections recommended are:
• Current Partnerships
• Green Marketing Partnerships
• Mayor's Message
• New Partnership / Sponsorship Opportunities
• Give Where You Live (Parks, Sports, Seniors)
• On Line Advertising / Advertisements (Google Ads)
• Idea/Suggestion Box (got ideas?)
• Marketing News Around the Country (Latest News)
Analysis
This customized municipal marketing site will have multi -purpose capabilities. This site
will feature citywide marketing efforts and promote our partnerships and sponsorships.
It will also serve as a revenue -generating tool that registers and educates commercial
sponsors, public donations and Green partnerships. This page will include features that
allow direct financial transactions, message boards, promotions and email
communication capabilities. By driving traffic to the City web site and promoting the
Item 9. - 48 H -2- 19
aRCOVONETWORXI
My City web page the City will have created a marketing tool that can be used for
revenue generation at the City's discretion. The potential revenue from this source will
be determined upon the number of partners/sponsors, the amount of promotion by the
City and the content value developed.
Green Marketing Partnerships: Included in this page will be the latest information on
sustainability and green initiatives. By promoting our Green partners and sharing
revenues on sales of their respective products and services allows both revenue
generation and benefit to the community. It also positions the City as a leader and
steward of environmental issues.
Events, issues and ideas can be reviewed, evaluated and commented on to better
position the City as a true leader and listener of its respective citizens. There is also
the opportunity to develop dedicated Green marketing partnerships. These partners
could promote their respective Green products and services while sharing revenue with
the City.
Municipal Fundraising: An example of raising revenues through promotions would be if
the City were to cancel a 4th of July fireworks event. A plan to have citizen and
merchants participate in a fundraising program would direct them to the My City Web
page (local media could also support this promotion). Another example of this would be
to address water issues with a water conservation campaign to include the community
in an effort that impacts citizens as well as the City.
Community Giving/Marketing
By including the ActiveGiving solution Active will provide online fundraising technology
for any or all departments or groups (profit or non-profit) to maximize fundraising
potential and drive additional revenues. Active is well suited to develop these
donations and fundraising tools. Currently Active manages over 40 thousand listings
each year and over 200 million in registration fees making Active the leading provider
of this customized technology. This is the best tool that is adaptable for even individual
use for any cause deemed appropriate for the City.
ActiveGiving
• Fundraising technology that can be used to collect general donations,
membership fees, campaigns and individual and team fundraising
• Online registration for your "thons", walks, 5K's, marathon training program,
golf outing, or special event
• Ticket sales for your gala or golf outing
• Fundraising consulting and customer support for client and fundraisers
• Online trainer (www.activetrainer.com)
• Online registration and management for your volunteers
• Online community message boards
• Fundraising Tips
Benefits: The purpose is to engage local citizens, regional and local businesses and
prospective sponsors and donors in a manner that would allow the following benefits:
• Promotes and solicits City marketing partners and sponsors
H -32 - Item 9. - 49
ctiveNETWORIJ
• Educates the public regarding City marketing programs
• Supports Green and sustainability plans with actionable alternatives
• Generates revenue from creative marketing partner agreements
• Interacts with the public by blogging or polling capabilities
• Creates a venue for site or event specific funding/donations
• Provides a platform for City wide fundraising and promotions
Item 9. - 50 H -330- 21
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Beach has developed the Where -You iive" program to give citizens
the opportunity to donate to the programs and services they mast value. By
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clicking an the "Donate" button below, you can view a list of popular categories
Finalace Department
and rn'ak'e an on-line donation.Or you can choose 'tither' and fill in a progrant
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- Huntington Reach. CA 92548
as overall park maintenance, or it can be narrowed down to a particular
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events and leverages all City approved assets to reward local and regional carp-
program to help activate =-
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a new lw onoe stream for
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