HomeMy WebLinkAboutCoca Cola - 1999-02-16pjq6,4t)- eom,5ei. D1rj
Council/Agency Meeting Held:
DZpproveck
ed./Continued to:
_a]Cho it�pn�p� Approved
Ansr/i.<e��) i] Denied
�t i
Council Meeting Date: October 18, 1999
dM ID
lerk's Signature
Department ID Number: CS99-044
CITY OF HUNTINGTON BEACH
REQUEST FOR COUNCIL ACTION
SUBMITTED TO: HONORABLE MAYOR AND CITY COUNCIL MEMBERS
SUBMITTED BY:
PREPARED BY:
SUBJECT:
C— r.
Ity mmistra
y, > -r ,
RON HAGAN, Director, Community Service
APPROVE FIRST AMENDMENT TO STRATEGIC ALLIANCE:WND
LONG TERM PARTNERSHIP AGREEMENT WITH COCA -COLA
BOTTLING COMPANY OF SOUTHERN CALIFORNIA
RAY SILVER C' Ad t adl
Statement of Issue, Funding Source, Recommended Action, Alternative Actionis), Analysis, Environmental Status, Attachment(s)
Statement of Issue: Should the city amend the Strategic Alliance and Long Term
Partnership Agreement with the Coca-Cola Bottling Company of Southern California by
amending the written notice section?
Funding Source: Not applicable.
Recommended Action: Approve the First Amendment to the Strategic Alliance and Long
Term Partnership Agreement with the Coca-Cola Bottling Company of Southern California,
and direct the Mayor and City Clerk to execute same.
Alternative Action(s): Do not approve the First Amendment to the Strategic Alliance and
Long Term Partnership Agreement with the Coca-Cola Bottling Company of Southern
California, and redesignate the staff member to whom written notices are sent.
Analysis: When the Agreement with the Coca-Cola Bottling Company of Southern
California was approved by City Council on February 16, 1999, Section 34 thereof entitled
"Notice" designated Don Schulte, Schulte Sports Enterprises, as the city's representative to
receive written notices of any terms of the agreement, with a copy to Ron Hagan, Director of
Community Services. In addition, the Coca-Cola Bottling Company of Southern California
representative was the General Manager at 1334 Central Avenue, Los Angeles CA 90021.
While Mr. Schulte will continue to advise the city and receive an annual commission for
negotiating the Coca-Cola agreement, the day to day notices regarding implementation of the
agreement need to be the responsibility of a city staff member. The attached First Amend-
�1
REQUEST FOR COUNCIL ACTION
MEETING DATE: October 18, 1999 DEPARTMENT ID NUMBER: CS99-044
ment will appoint Ron Hagan, Director, Community Services as the city's agent to receive
written notices under the terms and conditions of the agreement. The Coca-Cola Bottling
Company of Southern California has assigned the implementation of the agreement with the
city to Gary Parzych, Branch Manager of the Orange County Division of Coca-Cola, 700
West Grove, Orange, CA 92865. Mr. Parzych's name has been inserted as the Coca-Cola
agent to receive written notices pertaining to the agreement.
Environmental Status: Not applicable
Attachment(s):
First Amendment to the Strategic Alliance and Long Term
Partnership Agreement with the Coca-Cola Bottling Company of
Southern California
RCA Author: RH:cr
Amend of Notice Section of Coke -2- October 5, 1999 11:38 AM
�- CITY OF HUNTiNGTON BEACH
2000 MAIN STREET
OFFICE OF THE CITY CLERK CALIFORNIA 92648
CONNIE BROCKWAY
CITY CLERK
LETTER OF TRANSMITTAL OF ITEINI APPROVED BY THE CITY COUNCIL/
REDEVELOPMENT AGENCY OF THE CITY OF HUNTEtiGTON BEACH
• Mlo � I ,. /
Name
1
l/ .. - W
We",
strex
City, StateWp
See Attached Action Agenda Item
ATTENTION: d"�A y
'6Xmic& m "v"?.&ems
DEPARTMENTrJieAZW e dP Wa& , /� ✓ 4AI
REGARDINGA'42 A 0f}"/�J7� .
91ne1y1"r4-1 A ya-66'eA111la e-,e r�6 ee n�z ae rf
Date of Approval
Enclosed For Your Records Is An Executed Copy Of The Above Referenced Agenda Item.
Remarks:
Connie Brockway
City Clerk
Attachments: Action Agenda Page Agreement Bonds
RCA Deed
CC: I-��t�� �►-��/ - -- S v
Name 1 Dip-tment RCA/ Agreement
Name Department RCA Agreement
Insurance
Other -
tiR Sr"
Insurance Other'
Insurance Other
Name Department RCA Agreement Insurance Other
Name Department RCA Agreement Insurance Other
Risk Management Dept. Insurance
Received by Name - Company Name - Date
Glallowup/coverltr
I Telephone: 714-536.5227)
Ti
FIRST AMENDMENT TO STRATEGIC ALLIANCE AND LONG TERM PARTNERSHIP
AGREEMENT BETWEEN THE CITY OF HUNTINGTON BEACH AND
THE COCA -COLA BOTTLING COMPANY OF SOUTHERN CALIFORNIA
This FIRST AMENDMENT is made and entered into effective f Ih 6m IF ,
1999, by and between the CITY OF HUNTINGTON BEACH, a municipal corporation of the
State of California (hereinafter referred to as "City"), and the COCA -COLA BOTTLING
COMPANY OF SOUTHERN CALIFORNIA, a California corporation (hereinafter referred to as
"Coca-Cola").
WHEREAS, City and Coca-Cola'entered into an agreement on February 16, 1999.
entitled "Strategic Alliance and Long Term Partnership Agreement Between the City of
Huntington Beach and the Coca-Cola Bottling Company of Southern California," which
agreement shall hereinafter be referred to as the "Agreement."
City and Coca-Cola desire to amend the Agreement to modify the notice provisions set
forth in Section 34 of the Agreement:
NOW THEREFORE, the Agreement is hereby amended as follows:
SECTION 1: AMENDMENT TO SECTION 34 OF THE AGREEMENT
Section 34 of the Agreement now reads as follows:
SECTION 34. NOTICE
Any written notice, given under the terms of this Agreement, shall be either delivered
personally or mailed, certified mail, postage prepaid, addressed to the party concerned, as
follows:
CITY OF HUNTINGTON BEACH: COCA -COLA BOTTLING COMPANY OF
SOUTHERN CALIFORNIA:
Ron Hagan Coca-Cola Bottling Co. of Southern Calif.
Director of Community Services Attention: Gary Parzych
City of Huntington Beach Branch Manager, Orange County Division
2000 Main Street, P.O. Box 190 700 West Grove
Huntington Beach, CA 92648 Orange, CA 92865
SIGNATURES ON NEXT PAGE
SECTION II: REAFFIRMATION OF TERMS AND CONDITIONS OF AGREEMENT
Except as specifically modified herein, all other terms and conditions of the Agreement
shall remain in full force and effect.
IN WITNESS WHEREOF, the parties hereto have caused this First Amendment to the
Agreement to be executed by and through their authorized offices the day, month and year first
above written.
COCA -COLA BOTTLING COMPANY
OF SOUTHERN CALIFORNIA,
a California co rati n
By:
Terry Fitch
ITS: Group Vice President/General Manager
AND
ITS: Division Chief Financial Officer/
Director of Finance
REVIEWED ANF13 APPROVED:
G4-1r Administrator
CITY OF HUNTINGTON BEACH,
a munici a] corporation of the State of
Califo 'a
Mayor
ATTEST:
City Cleric ./off/47g
APPROVED AS TO
r City Attorney 9 j�G
INITIAT D PROVED: 10 5
ector of Vommunity Services
j mfagree/cocac ola-s tam! 09/ 09'99
ATTACHMENT #1
tTY OF HUNTINGTON BEAR
G Do-o
'T �aB�NSvN-COX
MEETING DATE: June 7, 1999 DEPARTMENT ID NUMBER: CS 99-022
Council/Agency Meeting Held: c%'
Def rred/Continued to:
�v�� ity Clerk's Signature
p v d a di#ionally A roved Elenied
Council Meeting Date: June 7, 19 9
Department ID Number: CS 99-022
CITY OF HUNTINGTON BEACH
REQUEST FOR COUNCIL ACTION
SUBMITTED TO: HONORABLE MAYOR AND CITY COUNCIL MEMBERS
SUBMITTED BY: RAY SILVER, City Administrator
PREPARED BY: RON HAGAN, Director, Community Sery
SUBJECT: Approve Implementation of Coca-Cola Agr ent Regarding Vending
Machines
Statement of Issue, Funding Source, Recommended Action, Alternative Action(sj, Analysis, Environmental Status, Affachment(s)
Statement of Issue: There is a need to approve funding from the Coca-Cola Bottling
Company of Southern California annual payment of $300,000 to the City to pay for the
necessary electrical service for the 150 locations for vending machines the City has to
provide in the contract.
Funding Source: Coca-Cola Bottling Company of Southern California Agreement with the
City. The Public Works painting crew was reinstituted with $250,000 of the $300,000. The
$35,000 needs to be allocated for payment of electrical service for the vending machines.
Recommended Action: Approve an amendment to the FY 98199 budget allocating into
Account #AA-CS-345-3-90-00 $35,000 from the $300,000 deposited into the General Fund
from the Coca-Cola Agreement for the hiring of an electrical contractor to provide the
necessary service for 150 vending machine locations per the agreement with Coca-Cola.
Alternative Action[sl: Select an alternate -funding source for payment of these obligations
for electrical work.
Analysis: On February 22, 1999, the City Council entered into an agreement with the
Coca-Cola Bottling Company of Southern California. The agreement pays the City $300,000
per year for ten years plus other benefits. In exchange for the annual income to the General
Fund of $300,000, the City is responsible for providing electrical service at 150 locations for
the vending machines. The cost for electrical services is $35,000. The City will issue a
purchase order for the electrical contractor utilized by Coca-Cola to facilitate, as quickly as
COCA-COL.DOC -2- 06/01/99 11:25 AM
lt�/
*QUEST FOR COUNCIL ACT&
MEETING DATE: June 7, 1999
DEPARTMENT ID NUMBER: CS 99-022
possible, the installation of vending machines throughout the City. Public Works City
Electrician will oversee this contract.
Criteria for Appropriation of Funds: The $35,000 requested for electrical services in
accordance with the Coca-Cola Bottling Company of Southern California agreement will be
offset by related new revenue.
Environmental Status: Not applicable.
Attachment(s):
COCA-COL.DOC -3- O6101/99 11:25 AM
i
•
•
•
ATTACHMENT #1
•
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
• general locations: beach restrooms; Huntington Beach Pier; beach lockers; beach
"Comfort Zones"; lifeguard headquarters; parks and recreation facilities; and
other City facilities such as police/fire stations, City offices and libraries. The
initial designated locations of vending sites are specified in Exhibit "A." Exhibit
"A" shall be considered a working exhibit that may be changed with the parties'
mutual consent. City will use its best efforts to allow Coca-Cola to install
vending machines at the locations listed in Exhibit "A." At this time, Coca-Cola
will not be allowed to place vending machines at the City bus shelters. However,
if City amends its General Plan and ordinances to allow vending in-i;s-right-of-
way and assuming the placement of vending machines at the City bus shelters is
othenvise allowed under the applicable laws, City will grant to Coca-Cola the
right to place vending machines at its bus shelter locations. With regard to the
vending machine locations, City will provide the stub -out of electrical utility to all
vending machine locations, which do not already have available electrical
hookup. Coca-Cola shall have the responsibility to connect the vending machines
to the stub -out sites and City shall pay for any electrical/utility charges incurred
for the operation of the vending machines. Subject to the prior written approval
by City, Coca-Cola shall develop a custom -designed vendor front for its vending
machines, specific to City.
b) Beach and Park and Recreation Concessions: City will use its best efforts to align
Category Exclusivity with concessions currently serving competitive products and
currently under lease agreements with City upon renewal of those lease
agreements. In addition, City will use its best efforts to ensure that those
a, ree/Coca-3..'jmE'jn 0112S.99
L�
•
•
•
0
ATTACHMENT #2
0 0
•
•
CITY OF HUNTINGTON BEACH
INTERDEPARTMENTAL COMMUNICA TION
To: Ray Silver, City Administrator
From: John Reekstin, Director of Administrative Services
Subject: FIS 98-38 Approve Implementation of Coca-Cola Agreement
Regarding Vending machines and Payment of Consultant
Date: May 24, 1999
As required by Resolution 4832, this Fiscal Impact Statement has
been prepared for "Approve Implementation of Coca-Cola Agreement
Regarding Vending Machines and Payment of Consultant."
If the City Council approves this action, (total appropriation $35,000),
the City's unreserved, undesignated General Fund Balance at
September 30, 1999 will be reduced to $7,715,401.
zli-
JAn Reekstin,
Director of Administrative Services
9 0
0
Adopted Current
Fund Balance General:Fuhd:_:..,: Budget :-.Estimate.
Beginning Fund Balance 10/1/98 (unaudited)
$ 8,987,000
$ 8,987,000
Plus: Estimated Revenue
107.860.642
109,524,481
Less: Estimated Expenditures
(109,890,397)
(109,399,000)
Less Pending/Approved FIS's
(1,362,080)
Less: FIS 99-37
-
(35,000)
Estimated 9/30/99 Balance
$ 6,957.245
17$ 7,711 5,401
Estimated General Fund Balance at September 30, 1999
$9,000,000 -
$8,000.000 -
.........
$7,000,000
$6,000,000
$5,000,00D -
$4,000,000 -
$6,957,245
7,716,401
$
$3,000,000 -
$2,000,000 -
II
$ 1 1000 1000 -
$_
ADOPTED BUDGET CURRENT ESTIMATE
CITY OF HUPJTIPJGTDPJ BEACH
2000 MAIN STREET CALIFORNIA 92648
OFFICE OF THE CITY CLERK
CONNIE BROCKWAY
CITY CLERK
LETTER OF TRAtiS.NIITTAL OF ITEM APPROVED BY THE CITY COUNCIL/
REDEVELOPMENT AGENCY OF THE CITY OF HUNTINGTOti BEACH
DATE: lcehrdQ ova �y
TO: O a- C 0la �a1��J� f (a . _�F . a 14.
Name if
f 33� Len &4, 4ve _
5tre t
7o 4in Ze S9av
City, State, zip
ATTENTION:
DEPARTMENT:
YIZ
See Attached Action Agenda Item /- / _ Date of Approval 9
Enclosed For Your Records Is An Executed Copy Of The Above Referenced Agenda Item.
Remarks:
t7
Connie Brockway
City Clerk
Attachments: Action Agenda Page Agreement Bonds
RCA Deed
CC: Ag r, Awl 051 z ✓
Name Department RCA Agreement
Name
Name
Department RCA
Department RCA
Insurance
Other /
Insurance Other
Agreement Insurance Other
Agreement Insurance Other
[tame Department RCA Agreement Insurance Other
Risk Management Dept. Insurance
Received by Name - Company Name - Date
G:FolIowup/coverltr
t Telephone: 714-535-52271
(9) 02/16/99 - Council/Agency Agenda - Page 9
License Fees Exemption - Oppose Mandating Social Security Coverage For State_ &
Local Employees — Approve the following actions: 1. Authorize the Mayor to send a
letter to the author and appropriate State Legislative Committees that express support for
AB-64 (Ducheny), and SB-10 (Rainey). 2. Authorize the Mayor to send a letter to the
author and appropriate State Legislative Committees that express opposition to
AB-83 (Cardenas)_ 3. Authorize the Mayor to send a letter to Congressman Dana
Rohrabacher and the entire California Congressional Delegation requesting their
opposition to the proposal before Congress to mandate that all State and Local
Governments become a participant in the Federal Social Security Program. Submitted by
Administration
[Approved 6-0-1 (Garofalo: Abstain)]
E-13. (City Council) Anorove Acquisition Of Property From S & C Oil Company For
Goldenwest Street Right -Of -Way Widening Between Ellis Avenue & Clay Street —
(Holly(_Seacliff Development Agreement Area) AP No. 111-120-01 & Authorize
Acceptance Of Deeds —1. Approve the acquisition of AP No. 111-120-01; and
2. Approve and authorize execution of the Agreement for Purchase and Sale of Real
Property and Escrow Instructions by the Mayor and City Clerk; and 3. Accept the attached
easement deeds for the parcel described herein and authorize acceptance by the City
Clerk with recording to follow through indicated escrow. Submitted by the Administrative
Services Director
[Approved 7-0]
E-14. (City Council) Aonrove Anoointment Of Public Works Commissioner— Stanle
Piechota — To Fill Term Vacated By Wally Carroll — Appoint Stanley J. Piechota as
recommended by Council Liaisons Pam Julien and Tom Harman, to fill the remainder of
Commissioner Wally Carroll's term which expires June 30, 2001. Submitted by the Public
Works Director
[Approved 7-01
F. Administrative Items
F-1. (City Council) Approve Strategic Alliance And Loner Term Partnership Agreement
With Coca Cola Bottling Company Of Southern California
Communication from the Community Services Director transmitting a proposed Strategic
Alliance and Long Terra Partnership Agreement with the Coca-Cola Bottling Company of
Southern California for the purpose of providing revenue for the development and
maintenance of beach, park, and other city facilities.
Recommended Action: Motion to:
Approve the Strategic A11►ance and Long Term Partnership Agreement With The Coca-
Cola Bottling Company Of Southern California, and authorize the Mayor and City Clerk
to execute same.
[Approved 7-01
G. Ordinances
G-1. Ordinance For Adoption
G-1A. (City Council) Aoorove Adeetion Introduction as Amended Of Ordinance
No. 3412 — Amendment To Chanters 9.20 HBMC Relating To Picketing Of Private
Residences — Adept Introduce Ordinance No. 3412 — "An Ordinance of the City of
Huntington Beach Amending Chapter 9.20 of the Huntington Beach Municipal Code
Relating to Picketing of Private Residences." Submitted by the Chief of Police
a
��yy A�q6yN_c56
Council/Agency Meeting Held:
Def red/Continued to:
Approved ❑Conditionally Approved ❑Denied
H
07Y Cit erk's Signature
Council Meeting Date: February 16, 1999
Department ID Number: CS 99-008
CITY OF HUNTINGTON BEACH
REQUEST FOR COUNCIL ACTION
SUBMITTED TO: HONORABLE MAYOR AND CITY COUNCIL MEMBERS
SUBMITTED BY: RAY SILVER, City Administrator6ft/ ,
PREPARED BY: RON HAGAN, Director, Community Services
kl__�
SUBJECT: APPROVE STRATEGIC ALLIANCE AND LONG TERM PARtNER-<r=_.`
SHIP AGREEMENT WITH COCA -COLA BOTTLING COMPANY dF,
SOUTHERN CALIFORNIA r-
Z_n —
Statement of Issue, Funding Source, Recommended Action, Alternative Action(sj, Analysis, Environmental Status, 46chdent(sj 1
Statement of Issue: Shall the city enter into a Strategic Alliance and Long Term
Partnership Agreement with the Coca-Cola Bottling Company of Southern California for the
purpose of providing revenue for the development and maintenance of beach, park, and
other city facilities?
Funding Source: Revenue to the General Fund
Recommended Action: Motion to approve the Strategic Alliance and Long Term
Partnership Agreement with the Coca-Cola Bottling Company of Southern California, and
authorize the Mayor and City Clerk to execute same.
Alternative Action(s): Do not approve the Strategic Alliance and Long Term Partnership
Agreement with the Coca-Cola Bottling Company of Southern California, and direct staff to
renegotiate the terms and conditions for the Strategic Alliance and Long Term Partnership
Agreement.
Analysis: Last year, City Council approved the hiring of Schulte Sports Enterprises (SSE)
to act as the city's agent in developing Strategic Alliance and Long Term Partnership
Agreements with national corporations. The purpose of these alliances is to develop an
alternative revenue source other than increasing taxes to provide for desired levels of
maintenance for city facilities. SSE and city staff began this process by identifying national
corporations that have the financial potential to be corporate partners. The "official" drink
category .is the first Strategic Alliance and Long Term Partnership Agreement. Future
categories may include film, credit card, airline, and automobile.
REQUEST FOR COUNCIL ACTION
MEETING DATE: February 16, 1999 DEPARTMENT ID NUMBER: CS 99-008
The city originally contemplated a "naming rights" program similar to cities that have
corporate partners for naming stadiums and arenas. However, even with 11 million visitors a
year to the beach, the marketing value of naming rights would not produce the financial
benefits that would justify the naming rights and signs required on the pier and Pier Plaza.
Consequently, SSE and staff have designed an alternative corporate partnership structure
whereby the city's corporate partners are provided access to the community for the sale of
their product on a category and geographic exclusivity basis in exchange for upfront cash
and inkind services including improvements to parks and marketing the city. This approach
has been embraced by major corporations and has resulted in the first Strategic Alliance and
Long Term Partnership Agreement with the Coca-Cola Bottling Company of Southern
California. The following preamble to the agreement explains the reason for the Strategic
Alliance and Long Term Partnership Agreement:
WHEREAS, the City has a substantial financial investment in the
development of its municipal pier and the Pier Plaza area; and
City currently operates and maintains three miles of visitor -serving beach,
54 neighborhood parks, 5 community parks, and the Huntington Central
Park Regional Facility; and
City is responsible for a central library and several branches, a civic center,
police and fire stations, and other public facilities; and
City wishes to provide its citizens with quality maintenance, security and
timely replacement of beach and park amenities; and
Coca-Cola wishes to establish a strategic alliance and long term
partnership with City for the funding of beach and park maintenance,
security and improvements. Both Coca-Cola and City agree to this
partnership program.
In exchange for $300,000 per year cash and other inkind product and marketing services,
Coca-Cola will be given drink exclusivity rights for a period of ten years. Consequently, the
total cash value of the partnership over the ten years is $3 million. This is in addition to
approximately $300,000 worth of collaborative marketing, park/beach improvements, and
event sponsorships Coca-Cola plans to do as a result of this agreement. In exchange for this
payment, Coca-Cola will be the official drink of Surf City, Huntington Beach, and have
territory exclusivity on all properties owned or controlled by the city, subject however, to any
prior agreements with other drink companies that currently exist. Coca-Cola will also have
category exclusivity with respect to all carbonated and noncarbonated, nonalcoholic
beverages defined as soft drinks, juices, juice drinks, teas, isotonics, water, and frozen
beverages (which do not include ice cream or frozen yogurts). Coca-Cola will have the right
to use Surf City, Huntington Beach in its advertising and promotional campaigns. Siganage
opportunities will be incorporated into the facilities that are developed as a result of this
QocumeW -2- 02/03/99 3:08 PM
REQUEST FOR COUNCIL ACTION
MEETING DATE: February 16, 1999 DEPARTMENT ID NUMBER: CS 99-008
agreement. Any additional signs will be subject to the city's sign code ordinances and
approval process.
The value of the Strategic Alliance and Long Term Partnership Agreement to Coca-Cola is in
the points of sale that the city must provide. The agreement calls for the city to provide a
minimum of 150 vending machine locations on city property. The locations are listed in
Exhibit A to the agreement and include areas along the beach, in parks and recreation
centers, maintenance facilities, civic center complex, libraries, and other city facilities. In
addition to installing vending machines, Coca-Cola also wishes to install comfort stations
adjacent to city rest room facilities along the beach. These comfort stations would include
convenience lockers, baby changing tables, showers, and vending machines. Coca-Cola will
also be allowed to do mobile vending subject to city approval along the beach and at citywide
special/specific events. They will also do sample and promotional activities with prior city
approval at various park/beach locations. This particular benefit is very important to Coca-
Cola as it provides a direct access to the community to sample products. Coca-Cola will
implement its "friends of the park" program which it has been very committed to in other
cities. Coca-Cola will select one park per year and dedicate a portion of its local distributor's
revenue to improving that park by painting and/or replacing basketball backboards, tennis
nets and backboards, playground equipment, murals, benches, drinking fountains, etc. In
addition, the agreement calls for hold harmless and insurance provisions for both parties.
The city has numerous concessionaires who provide drink service at the beach, Huntington
Central Park, municipal golf course, etc. All of the existing drink contracts will remain in
place and Coca-Cola and the city will use their best efforts to provide the concessionaires
with drink product at lowest national prices.
The process used to select Coca-Cola as the recommended drink category for the Strategic
Alliance and Long Term Partnership Agreement included the following:
• Request for proposals sent to all qualified drink manufacturers
• Submission of written proposals by Coca-Cola and Pepsi Bottling Company
• Four-hour presentations by each company to a review team of city staff and SSE
• Negotiations of the final Strategic Alliance and Long Term Partnership Agreement with
the City Attorney's Office
The proposal has also been reviewed by all city department heads; the city's Executive
Team, the Economic Development Committee, and the Community Services Commission.
Coca-Cola is an international company yet it conducts its business on a community by
community basis. The traditional image of Coca-Cola, the history of its promotional and
marketing campaign, its commitment to revitalizing parks, it commitment to providing
customer service and amenities, and its worldwide promotional opportunities are the reasons
that SSE and staff are recommending Coca-Cola to be the city's Strategic Alliance and Long
Term Partnership Agreement in the drink category.
Document? -3- 02/43/99 3:oa PM
REQUEST FOR COUNCIL ACTION
MEETING DATE: February 16, 1999 DEPARTMENT ID NUMBER: CS 99-008
A copy of both the Coca-Cola and Pepsi proposals and a matrix showing the comparison of
the proposals is available in the City Clerk's Office and has been provided to City Council as
backup information for this agenda -item. In:summary, staff has followed .CounciI.direction in
developing a Strategic Alliance and Long .Term Partnership Agreement program, .and feels
that the proposed -agreement with Coca-Cola represents the true value of benefits provided
in the agreement. The partnership agreement .will allow the city to provide the level of
maintenance for public facilities that is consistent with the Council policy to provide the best
possible maintenance while not increasing taxes. Schulte Sports Enterprises, city staff, and
Coca-Cola are extremely excited and enthusiastic for this "first of a kind" partnership
agreement.
Environmental Status: Not applicable
Attachment(s):
RCA Author: RH:cr
Coke.doc -4- 02/03/99 3:32 PM
ATTACHMENT #1
STRATEGIC ALLIANCE AND LONG TERM PARTNERSHIP AGREEMENT
BETWEEN THE CITY OF HUNTINGTON BEACH AND
THE COCA -COLA BOTTLING COMPANY OF SOUTHERN CALIFORNIA
TABLE OF CONTENTS
Page
SECTION 1.
COCA -COLA EXCLUSIVITY RIGHTS
1
SECTION 2.
TERM
2
SECTION 3.
ANNUAL FEE
2
SECTION 4.
TERRITORY EXCLUSIVITY
2
SECTION 5.
CATEGORY EXCLUSIVITY
3
SECTION 6.
ACCESS TO CITY MARKS AND LOGOS
3
SECTION 7.
SIGNTAGE REQUIREMENTS AND LOCATIONS
4
SECTION 8.
POINTS OF SALE
5
SECTION 9.
SAMPLINTG/PROMOTIONAL OPPORTUNITIES
8
SECTION 10.
FRIENDS OF THE PARK PROGRAM
9
SECTION 11.
PRIORITIES
9
SECTION 12.
HOLD HARMLESS AGREEMENT
9
SECTION 13.
WORKERS' COMPENSATION INSURANCE
9
SECTION 14.
INSURANCE
10
SECTIOti 15.
CERTIFICATES OF INSURANCE; ADDITIONAL
INSURED ENDORSEMENTS
I 1
SECTION' 16.
MAINTENANCE OF VENDING MACHINES AND
OTHER EQUIPMENT
11
SECTION 17.
TERMINATION UPON DEFAULT
12
SECTION 18.
WITHOUT CAUSE TERMINATION
14
SECTION 19.
COMPLIANCE WITH LAWS
15
SECTION 20.
REMOVAL OF VENDING MACHINES AND OTHER
EQUIPMENT AND LOSS OF RIGHTS AFTER
TERMINATION
15
SECTION 21.
ASSIGNING AS BREACH
16
SECTION 22. . '
WAIVER OF CLAIM AGAINST CITY
17
SECTION 23.
TERMS BINDING ON SUCCESSORS
18
SECTION 24.
EMINENT DOMAIN
18
SECTION 25.
CONFLICT OF INTEREST
18
SECTION 26.
PHOTOGRAPHY
19
SECTION 27.
:VON-DISCLOSURES/PRESS RELEASES
19
SECTION 28.
ALCOHOLIC BEVERAGES
19
SECTION 29.
CUMULATIVE REMEDIES
19
SECTION 30.
WAIVER OF BREACH
19
SECTION 31.
FORCE MAJEURE - UNAVOIDABLE DELAYS
20
SECTION 32.
TAXES
20
SECTION 33.
SECURITY DEPOSIT
20
SECTION 34.
NOTICE
21
agree/Coca-31j mf/j n/Q 1 /28/99
SECTION 35.
ATTORNEY'S FEES
21
SECTION 36.
HOLDOVER
22
SECTION 37.
CONTROLLING LAW AND VENUE
22
SECTION 38.
SECTION TITLES
22
SECTION 39.
TIME OF ESSENCE
22
SECTION 40.
SURVIVAL OF INDEMNITIES
22
SECTION 41.
NON -LIABILITY OF CITY OFFICIAL, EMPLOYEES OR
AGENTS
23
SECTION 42.
AGREEMENT IN WRITING
23
SECTION 43.
PARTIAL INVALIDITY
23
SECTIOI` 44.
AGREEMENT IN COUNTERPARTS
23
SECTION 45.
ENTIRETY
24
agree/Coca-3/jmf/jni01 /28i99
STRATEGIC ALLIANCE AND LONG TERM PARTNERSHIP AGREEMENT
BETWEEN THE CITY OF HUNTINGTON BEACH AND
THE COCA -COLA BOTTLING COMPANY OF SOUTHERN CALIFORNIA
THIS AGREEMENT ("Agreement") -is made; and- entered into effective
2S�4gjj g.,e jV//�. 199 9 , by and between the CITY OF HUNTINGTON-BEACH, a
municipal corporation of the State of California (hereinafter referred to as "City"), -and the
COCA -COLA BOTTLING COMPANY OF SOUTHERN CALIFORNIA, a California
corporation (hereinafter referred to as "Coca-Cola").
WHEREAS, City has a substantial financial investment in the development of its
municipal pier and the Pier Plaza area; and
City currently operates and maintains three miles of visitor -serving beach, 54
neighborhood parks, 5-community parks, and the Huntington Central Park Regional Facility; and
City is responsible for a central library and several branches, a civic center, police and
fire stations, and other public facilities; and
City wishes to provide its citizens with quality maintenance, security and timely
replacement of beach and park amenities; and
Coca-Cola wishes to establish a strategic alliance and long term partnership with City for
the funding of beach and park maintenance, security and improvements.
NOW, THEREFORE, for and in consideration of the promises and covenants hereinafter
contained and intending to be legally bound, the parties covenant and agree as follows:
SECTION 1. COCA -COLA EXCLUSIVITY RIGHTS
City, in consideration of the Agreement hereinafter stated, grants to Coca-Cola for the
purposes stated herein, rights and privileges to certain territory exclusivity, category exclusivity,
use of City logo and marks, signage, access to points of sale, access to special City held events,
and provisions of exclusive vending locations on City property as further described herein.
agree/Coca-3 /j mf/j n/o 1 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
Coca-Cola hereby designates Julie Lombardi, who shall represent it and be its sole
contact and agent in all consultations with City during the performance and implementation of
this Agreement throughout the entire term of the Agreement. City hereby designates -Don
Schulte of Schulte Sports Enterprises:who-shall represent; it and be its sole-contact:and agent in -
all:consultations with Coca-Cola during:the:performance and implementation-of.this Agreement .. - ..- ... .
throughout the entire term of the Agreement. Any further agreements between Coca-Cola and
City shall be negotiated through Don Schulte as City's agent, subject to City Council approval.
SECTION 2. TERM
The term of this Agreement shall be for ten (10) years from the date of this Agreement,
unless sooner terminated as herein provided.
SECTION 3. ANNUAL FEE
In consideration of the rights and privileges provided to Coca-Cola under this Agreement,
Coca-Cola agree to pay City an annual fee of Three Hundred Thousand Dollars ($300,000.00)
for each of the ten (10) years of this Agreement. The fee specified in this Section shall be paid
by Coca-Cola to the City Treasurer at 2000 Main Street, P.O. Box 711, Huntington -Beach,
California, 92648, or at such other place or places as City may from time -to -time designate by
written notice delivered to Coca-Cola. The annual fee shall be due on the date that this
Agreement is fully executed and thereafter on each consecutive anniversary for the remaining
years. If City does not receive the annual fee within ten (10) days from each due date, then a late
charge of 5 percent (5%) shall be paid by Coca-Cola. In addition, one and a half percent (i '/z%)
interest per month shall be added for each month payment hereunder is due but unpaid.
SECTION 4. TERRITORY EXCLUSIVITY
City grants to Coca-Cola the right of "Territory Exclusivity," subject to the limitations set
forth herein, including the limitations set forth under "Category Exclusivity" defined in Section 5
agree/Coca-3/jmf/j n/01 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
below. For the purposes of this Agreement, "Territory Exclusivity" is defined as exclusivity as
to all properties owned or controlled by City and within the City limits of Huntington Beach,
including City beaches, parks and. recreational -facilities, City offices, other public and municipal
facilities and all -future propertiesvowned-or-'controlled-by:City-within-the.City:limits-of
Huntington Beach. Provided, -however, the Territory.Exclusivity.on property- controlled • but not ._
owned by City, or owned by City but leased to a third party, is subject to approval of the
property owner or the third party, respectively. City will use its best efforts to obtain such
approval.
SECTION 5. CATEGORY EXCLUSIVITY
City grants to Coca-Cola the right of "Category Exclusivity," subject to the limitations set
forth herein, including the limitations -set forth under "Territory Exclusivity" defined in Section 4
above. For the purposes of this Agreement, "Category Exclusivity" is defined as -ensuring that
Coca-Cola is the only company provided exclusivity by City with respect to all carbonated and
non -carbonated, non-alcoholic beverages defined as soft drinks, juices, juice drinks, teas,
isotonics, water and frozen beverages. Frozen beverages shall not include ice creams and frozen
yogurts.
SECTION 6. ACCESS TO CITY MARKS AND LOGOS
Coca-Cola shall have the right to use the official Huntington Beach City logo, the
Huntington Beach Pier Plaza logo and City's "Surf City" trademarks. Coca-Cola will consult
with City prior to the use of any of the City logos and trademarks and shall obtain City's prior
written approval before using any of these logos and trademarks, which approval City shall not
unreasonably withhold.
agree/Coca-3/j mf/jn/0l /2 8/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
SECTION 7. SIGNAGE REQUIREMENTS AND LOCATIONS
City, through its entitlement process, will work with Coca-Cola to develop a mutual
agreed upon signage program. City shall provide Coca-Cola with -signage opportunities at the
following properties owned or-controlled=by-.City.-and:within the!Citylimits of Huntington :•.�_.
Beach, including, but not limited to:
• parks and recreation facilities;
• "Comfort Zones," defined as in Section 8 below;
• beach lockers;
• concession stands; and
• Pier Plaza.
Provided, however, the rights to signage given to Coca-Cola on property controlled but
9
not owned by City, or owned by City but leased.to a third party, is subject to approval of the
property owner or the third party, respectively. City will use its best efforts to obtain such
approval. Nothing in this Agreement gives Coca-Cola any rights to signage locations not in
existence as of the execution of this Agreement unless consented to by City. For example, Coca-
Cola does not possess the right to place its signs on City information boards constructed -or
installed subsequent to the execution of this Agreement. The parties agree to negotiate other
future signage opportunities and locations in good faith.
Signage may be in the form of any of the following, not limited to, but which are
mutually agreed upon by City and Coca-Cola:
• wall murals;
• banners/posters;
• lifeguard towers;
• tide/time and temp boards;
.4
agree/Coca-3/jmf/jn/01 /28i99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
• City maps/brochures;
• parkibeach benches;
• volleyball nets;
• trash barrels;
• basketball boards; and
• street Iamps.
Coca-Cola represents and warrants that all of its efforts at signage will be
environmentally sensitive, tastefully designed, promote an enhanced quality of life and comply
with City ordinances and regulations.
SECTION 8. POINTS OF SALE
City shall make its best effort to provide Coca-Cola with the following points of sale for
its beverage products:
• All vending locations within City owned or controlled property and future City
owned or controlled property with a minimum of one hundred fifty (150) vending
locations;
• beach concessions;
• park and recreation concessions;
• Beach Buggy operation;
• future "Comfort Zones"/ kiosks;
• City special events; and
• beach lockers.
a) Vending machine locations: Coca-Cola shall have access all vending machine
locations designated by City, subject to the future construction of sites not yet in
existence. The vending machines locations may be located at the following
5
agree/Coca-3/jmf/jn/01 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
general locations: beach restrooms; Huntington Beach Pier; beach lockers; beach
"Comfort Zones"; lifeguard headquarters; parks and recreation facilities; and
other City facilities such as police/fire stations, City offices and libraries. The
initial designated locations of_vending;sites are specified in Exhibit `.`A." .Exhibit f
"A shall be considered a working exhibit that maybe changed with the parties'
mutual consent. City will use its best efforts to allow Coca-Cola to install
vending machines at the locations listed in Exhibit "A." At this time, Coca-Cola
will not be allowed to place vending machines at the City bus shelters. However,
if City amends its General Plan and ordinances to allow vending in -its -right-of-
way and assuming the placement of vending machines at the City bus shelters is
otherwise allowed under the applicable laws, City will grant to Coca-Cola the
right to place vending machines at its bus shelter locations. With regard to the
vending machine locations, City will provide the stub -out of electrical utility to all
vending machine locations, which do not already have available electrical
hookup. Coca-Cola shall have the responsibility to connect the vending machines
to the stub -out sites and City shall pay for any electrical/utility charges -incurred
for the operation of the vending machines. Subject to the prior written approval
by City, Coca-Cola shall develop a custom -designed vendor front for its vending
machines, specific to City.
b) Beach and Park and Recreation Concessions: City will use its best efforts to align
Category Exclusivity with concessions currently serving competitive products and
currently under lease agreements with City upon renewal of those lease
agreements. In addition, City will use its best efforts to ensure that those
agree: Coca-3 Jmf/jn/0l /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
concessions currently serving Coca-Cola products remain exclusive -upon -renewal
of those lease agreements.
c) Beach Buggy: City shall grant Coca-Cola authorization 'to operate a maximum of
two (2) proprietary,Beach•Buggies-on,thc City's beach: -During-special, events;
_Coca-Cola may be -allowed to operate more -than two (2) Beach -Buggies on the
City's beach subject to prior written approval by City. The Beach Buggies will
offer Coca-Cola products to patrons on the sand.
d) Comfort Zones: Subject to obtaining all necessary entitlements, approvals and
funding, City will use its best efforts to provide sites for up to nine (9) "Comfort
Zones" along the City's beach and along the State beach operated by City, subject
to prior State approval on the State beach. City will use its best efforts to obtain
these necessary entitlements, funding and approvals, after which Coca-Cola shall
construct the Comfort Zones. City will provide Coca-Cola with a minimum of
two (2) vending machines at each Comfort Zone location. If requested by City,
Coca-Cola agrees to offer its assistance and expertise in the design of a mutually
beneficial Comfort Zone design.
e) City Special Events: City grants Coca-Cola the right to participate creatively in
all City events, including those at the Pier Plaza Amphitheater, through beverage
sales, sampling activities, signage at mutually agreed upon locations and event
marketing, all of which are subject to the prior written approval of City. City will
use its best efforts to mention Coca-Cola in all news releases regarding these
events which are sent to the press by City. City shall also give Coca-Cola the first
right -of -refusal to any opportunity for a non-alcoholic beverage company to
sponsor a special event within the City limits of Huntington Beach. City shall
7
agree/Coca-3ijmfi jni01/28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
also give Coca-Cola twenty (20) tickets/passes for access to all City held events at
Pier Plaza, but not to private promoter events. The exclusivity rights provided to
Coca-Cola under this Agreement are subject to the those rights which are
provided to other. soft- drink�and non-alcoholic•beverage'companies =which:have
entered or may enter into contracts or other arrangements with event sponsors
which City has already granted permits or which are under contract with City to
hold those events.
f) Beach Lockers: In an effort to provide convenience and service for the City's
beach visitors, Coca-Cola has developed beach lockers for installation at three (3)
to four (4) locations along the beachfront. Coca-Cola will consult with City and
obtain City's approval on the design and graphics of the lockers. Subject to
obtaining all necessary entitlements and approvals, Coca-Cola will fund and
install these lockers at mutually agreed upon locations. City will allow Coca-Cola
to place two (2) vending machines at each locker location.
SECTION 9. SAMPLING/PROMOTIONAL OPPORTUNITIES
City shall provide Coca-Cola with -all necessary permits to allow Coca -Cola -to. conduct
its City approved sampling activities within the City limits of Huntington Beach. Coca-Cola's
sampling activities on property controlled but not owned by City, or owned by City but leased to
a third party, is subject to approval of the property owner or the third party, respectively. City
will use its best efforts to obtain such approval. Prior to the implementation of sampling
activities, Coca-Cola will provide City with written notification of its intent to conduct sampling
activities at a specific location at least twenty (20) days prior to such event and obtain City's
written approval before conducting such sampling activities.
agree/Coca-3/jmf/jn/01 /2$I99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
SECTION 10. FRIENDS OF THE PARK PROGRAM
Coca-Cola shall implement its "Friends of the Park Program." Coca-Cola is extremely
committed and very active in the growth of and development of the youth in our communities.
The purpose of the "Friends of.the-Park Program" is to beautify. and -maintain upkeep -of -the
City's parksand recreational facilities- throughout the -term -of the Agreement. To achieve this
purpose, Coca-Cola will implement its "Friends of the Park Program," under which Coca-Cola
will, at a minimum, and subject to prior written approval by City, improve one park per year by
repainting and/or replacing basketball backboards, providing murals specific to activities enjoyed
at individuals parks and recreational facilities, and repainting and/or upgrading park benches.
SECTION 11. PRIORITIES
In the event there are any conflicts or inconsistencies between this Agreement and Coca-
Cola's proposal, the terms of the Agreement shall govern.
SECTION 12. HOLD HARMLESS AGREEMENT
Coca-Cola shall protect, defend, indemnify and save and hold harmless City, its officers,
officials, and employees, and agents from and against any and all liability, loss, damage,
expenses, costs (including without limitation, costs and fees of litigation of every nature) arising
out of or in connection with Coca-Cola's performance of or actions taken pursuant to this
Agreement, or its failure to comply with any of its obligations contained in this Agreement by
Coca-Cola, its officers, agents or employees except such loss or damage which was caused by
the sole negligence or willful misconduct of City.
SECTION 13. WORKERS' COMPENSATION INSURANCE
Coca-Cola shall maintain workers' compensation insurance in an amount of not less than
One Hundred Thousand Dollars (S100,000) bodily injury by accident, each occurrence, One
agreeiCoca-3, jmf/jn10112$199
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
Hundred Thousand Dollars ($100,000) bodily injury by disease, each employee, Two Hundred
Fifty Thousand Dollars ($250,000) bodily injury by disease, policy limit.
Coca-Cola shall require all its contractors and agents to provide such workers'
compensation insurance for all of their employees. Coca-Cola shall furnish to City a certificate
of waiver of subrogation under the terms of the workers' compensation insurance and Coca-Cola
shall similarly require all its contractors and agents to waive subrogation.
SECTION 14. INSURANCE
In addition to the workers' compensation insurance and Coca-Cola's covenant to
indemnify City, Coca-Cola sliall obtain and furnish to City, a policy of general public liability
insurance, including motor vehicle coverage. Said policy shall indemnify Coca-Cola, its
officers, agents and employees, while acting within the scope of their duties, against any and all
claims arising out of or in connection with this Agreement, and shall provide coverage in not less
than the following amount: combined single limit bodily injury, personal injury and property
damage, including products/completed operations liability and blanket contractual liability, of
$1,000,000 per occurrence. If coverage is provided under a form, which includes a designated
general aggregate limit, the aggregate limit must be no less than $1,000,000 for this Agreement.
Said policy shall name City, its agents, officers, employees and volunteers as Additional
- Insureds, and shall specifically provide that any other insurance coverage which may be
applicable to this Agreement shall be deemed excess coverage and that Coca-Cola's insurance
shall be primary.
Under no circumstances shall said above -mentioned insurance contain a self -insured
retention, or a "deductible" or any other similar form of limitation on the required coverage. No
cancellation provision in any insurance policy shall be construed in derogation of the continuous
duty of Coca-Cola to furnish insurance during the term of this Agreement.
10
agree/Coca-3/j mf/jn/01 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
SECTION 15. CERTIFICATES OF INSURANCE: ADDITIONAL, INSURED
ENDORSEMENTS
Prior to execution of this Agreement, Coca-Cola shall furnish to City certificates of
insurance and -additional insured endorsements;to each ofCoca-Cola's insurance policies;=subject.- _
to approval of the City Attorney, evidencing the foregoing insurance coverages as required by
this Agreement; said certificates shall:
provide the name and policy number of each carrier and policy;
2. shall state that the policy is currently in force;
3. shall promise to provide that such policies will not be canceled,
suspended, voided, reduced in coverage or in limits, or modified without
thirty (30) days prior written notice to City; and shall state as follows:
"The above detailed coverage is not subject to any deductible or self -
insured retention, or arty otherform of similar type limitation."
Coca-Cola shall maintain the foregoing insurance coverages in force throughout the term
of this Agreement. The requirement for carrying the foregoing insurance coverages shall not
derogate from the provisions for indemnification of City by Coca-Cola under. this Agreement.
City or its representatives shall at all times have the right to demand the original or a copy of all
said policies of insurance which Coca-Cola shall provide within fifteen (15) days of City's
request. Coca-Cola shall pay, in a prompt and timely manner, the premiums on all insurance
hereinabove required. City shall not be responsible for premiums or assessments on the policies.
SECTION 16. MAINTENANCE OF VENDING MACHINES AND OTHER
EQUIPMENT
Coca-Cola agrees to maintain its vending machines, signs, lockers, Comfort Zones and
other equipment installed and/or operated pursuant to this Agreement in good order and repair at
tl
agree/Coca-3/jmf/jn/01 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
Coca-Cola's own cost and expense during the entire term of this Agreement. Coca-Cola shall
perform at its own cost and expense, any required maintenance and repairs, and should Coca-
Cola fail, neglect or refuse to do so, City shall have the right to -perform such.maintenance or
repairs for Coca-Cola, and Coca-Colaiagrees to,promptly reimburse City -for the cost•thereof. �' =
Provided, however, that City shall first give Coca-Cola ninety (90) days written notice of its
intention to perform such maintenance or repairs for Coca-Cola for the purpose of enabling
Coca-Cola to proceed with such maintenance or repairs at its own expense. City shall not be
obligated to make any repairs to, or maintain, any vending machines, signs, lockers, Comfort
Zones and other equipment installed and./or operated by Coca-Cola pursuant to this Agreement.
SECTION 17. TERNITNATION LION DEFAULT
This Section covers default and termination of this Agreement for cause.
(a) A "Default" shall be deemed to have occurred hereunder if.
(i) Coca-Cola defaults in the making of any of the annual payments required
to be made by it by the dates specified in the Agreement and does not cure
within ninety (90) days;
•o
(U) (1) Either party defaults in the performance or observance of any other
term, covenant, condition or provision of this Agreement;
(2) Such default is of a kind which is curable or remediable; and
(3) Such default continues for a period of ninety (90) days after
service of a notice of default, or, if the curing or remedying of such
default requires the doing of work or the taking of action which
cannot with due diligence be completed in a ninety (90) day
period, continues beyond such period following the end of the
12
agreelCoca-3ljmVjnl01f28199
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
period of ninety (90) days after the service of a notice of default as
is reasonably necessary (taking into account unavoidable delays) to
do the work required or to complete such other action as is
required to cure or remedy the default in question;
Ks
(iii) Either party defaults in the performance or observance of any term,
covenant, condition or provision of this Agreement and either:
(1) Such default is not curable or remediable and is with respect to a
substantial obligation of this Agreement, the non -defaulting party
cannot be made whole therefor by the collection of money
damages, and such default evidences a willful or negligent
disregard by the defaulting party of its substantial obligations
under this Agreement; or
(2) Such default, in the light of prior defaults by the defaulting party,
establishes a course of conduct of willful or negligent disregard by
the defaulting party of its obligations,.- substanti a] or otherwise,
under this Agreement;
•s
(iv) There shall be filed against either party in any court pursuant to any statute
either of the United States or of any state, a petition in bankruptcy or
insolvency or for reorganization or for the appointment of a receiver or
trustee of all or substantially all of said party's property, and within one -
hundred twenty (120) days of such filing said party fails to secure a
discharge of such petition or the dismissal of such proceedings, or said
13
agree/Coca-3/jmf/jn/01 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
party files a voluntary petition in bankruptcy or insolvency or for such
reorganization or for the appointment of such a receiver or trustee or
makes an assignment for the benefit of creditors or petitions for or enters
into an arrangement for the benefit of creditors.
(b) Within a reasonable time after the occurrence of any Default, the non -defaulting
party shall have the right to give the defaulting party notice of intention to
terminate this Agreement. Upon the effective date of such termination specified
in such notice (which shall be not less than ten (10) days after the giving of such
notice), the term of this Agreement shall end as frilly and completely as if that
were the date herein fixed for the expiration of the tern of this Agreement. No
Default shall be deemed to have occurred under this Section until the expiration
of ninety (90) days after giving of a notice of default notwithstanding the fact that
the claimed default is not curable or remediable, so that the defaulting party will
have an opportunity to initiate a judicial proceeding to determine whether the
claimed default constitutes a Default hereunder.
(c) Within ninety (90) days after this Agreement is terminated, Coca-Cola.shall . .
remove all vending machines, and other equipment and signs that Coca-Cola
installed and/or operated pursuant to this Agreement if City- so desires, except as
expressly excepted by City in writing.
(d) Notwithstanding any of the above, City may bring a separate action for any
default in Coca-Cola's payment of the required annual payments.
SECTION I S. WITHOUT CAUSE TERMINATION
Notwithstanding any other provision in this Agreement and in addition to any other
remedy available to City, City shall have the option to terminate without cause this Agreement
14
agree/Coca-3/jmf/jn%01 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
with ninety (90) days written notice to Coca-Cola. Provided, however, that should City
terminate this Agreement pursuant to this Section, City will not enter into a similar agreement
with a beverage competitor of Coca-Cola for the duration of the term of this Agreement.
In -addition, should --City terminate --this -Agreement. pursuant. to. this: Section, -.City shall- return. to.
Coca-Cola a pro-rata refund of that year's annual fee without interest.
SECTION 19. COMPLIANCE WITH LAWS
Coca-Cola shall at its own cost and expense comply with all statutes, ordinances,
regulations, and requirements of all governmental entities, both federal and state and county or
municipal, relating to Its actions tinder this Agreement whether Such Statutes, ordinances,
regulations, and requirements are now in force or hereinafter enacted and whether or not in the
contemplation of the parties. The judgment of any court of competent jurisdiction, or the
admission by Coca-Cola in a proceeding brought against Coca-Cola by any government entity,
that Coca-Cola has violated any such statute, ordinance, regulation, or requirement shall be
conclusive as between City and Coca-Cola and shall be ground for termination of this Agreement
by City.
SECTION 20. REMOVAL OF VENDING MACHINES AND OTHER EQUIPMENT
AND LOSS OF RIGHTS AFTER TERMINATION
Within ninety (90) days after this Agreement is terminated for any reason, Coca-Cola
shall remove all vending machines, and other equipment and signs that Coca-Cola installed
and/or operated pursuant to this Agreement if City so desires, except as expressly excepted by
City in writing. Provided, however, that the Comfort Zones, beach lockers and equipment
installed or constructed pursuant to the Friends of the Park Program shall become the property of
the City upon termination of this Agreement. If Coca-Cola fails to remove the above vending
machines, signs and equipment within this ninety (90) period, City may:
15
agree/Coca-3/j mf/j n/01 /2 8/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
(a) Continue this Agreement in effect, in which event City -shall be entitled to enforce
all of its rights and remedies under this Agreement, including -the right to recover
the annual fee specified in this Agreement; or
(b) Remove the above vending, machines, sips: and -equipment-at Coca=Cola's sole
cost and expense, including the use of any. or all of the security deposit -set forth in
Section 33 below, and recover any amount necessary to compensate City for all
detriment proximately caused by Coca-Cola's -failure to perform its obligations
under this Agreement.
In addition, all rights granted to Coca-Cola under this Agreement including, but not
limited to, Territory Exclusivity, Category Exclusivity, rights to use City logos and trademarks,
rights to conduct sampling activities within the City limits of Huntington Beach and rights to
participate in City events, shall cease upon the termination of this Agreement. Coca-Cola agrees
that immediately after termination of this Agreement, City shall have the right, and Coca-Cola
waives any claims against City, to enter into another similar type contract with a competitor of
Coca-Cola.
SECTION 21. ASSIGNING AS BREACH
Coca-Cola shall not encumber, assign, or otherwise transfer this Agreement, or any right
or interest in this Agreement, without the express written consent of City first had and obtained.
A consent by City to one assignment or transfer to another person shall not be deemed to be a
consent to any subsequent assignment or transfer to another person. Any encumbrance,
assignment or transfer, without the prior written consent of City, whether it be voluntary or
involuntary, by operation of law or otherwise, is void and shall, at the option of City, terminate
this Agreement.
16
agree/Coca-3/jmf/j n/01/2 8/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
SECTION 22. WAIVER OF CLAIMS AGAINST CITY
Coca-Cola hereby waives any claim against City, its officers, officials, employees or
agents for damage or loss caused by any suit or proceeding directly or indirectly attacking the
validity of this Agreement, or any;part -thereof or by any judgment or award in any suitor
.proceeding declaring this Agreement null, void or voidable or delaying the same or any part
thereof from being carried out.
In addition, Coca-Cola acknowledges that this Agreement includes provisions granting to
City the right to terminate this Agreement and upon such termination to order the removal of
and/or remove vending machines, and other equipment and signs that Coca-Cola installed and/or
operated pursuant to this Agreement. Coca-Cola fully waives, releases and relinquishes forever
any and all claims, demands, rights and causes of action that it may have against City under
California Business and Professions Code, Section 5200, et seq., any amendments thereto or
other future laws, for any compensation from City not otherwise provided herein, including the
payment of just compensation, as defined in the eminent domain Iav,- (Title 7, commencing with
Section 1230.010, of Part 3 of California Code of Civil Procedure), in the event City exercises
any such rights in accordance with the provisions of this Agreement.
In connection with the foregoing release, Coca-Cola acknowledges that it is familiar with
Section 1542 of the California Civil Code, which reads:
"A general release does not extend to claims which the creditor does not know or
suspect to exist in his favor at the time of executing the release, which if known
by him must have materially affected his settlement with the debtor."
Coca-Cola acknowledges that the release contained herein includes all known and
unknown, disclosed and undisclosed, and anticipated and unanticipated claims. Coca-Cola
realizes and acknowledges that it has entered into this Agreement in light of this realization and,
17
agree/Coca-3/jmf/jn/01 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
being fully aware of this situation, it nevertheless intends to waive the benefit of California Civil
Code Section 1542, or any statute or other similar provision now or later in effect. The releases
contained herein shall survive any termination of this Agreement.
SECTION 23. TERMS BINDING ON SUCCESSORS
All the tertns,. covenants. and conditions of this Agreement shall inure to the benefit of '
and be binding upon the parties and their successors and assigns. The provisions of this Section
shall not be deemed as a waiver of any of the conditions against assignment hereinbefore set
forth.
SECTION 24. EMINENT DOMAIN
If any property upon which Coca-Cola's rending machines, signs, lockers, Comfort
Zones or other equipment installed and/or operated by Coca-Cola pursuant to this Agreement are
located is taken in eminent domain, the entire award shall be paid to City.
SECTION 25. CONFLICT OF INTEREST
Coca-Cola shall employ no City official nor any regular City employee in the work
performed pursuant to this Agreement. No officer or employee of CITY shall have any financial
interest in this Agreement in violation of the applicable provisions.of:the California Government
Code. Coca-Cola warrants and covenants that no official or employee of City, nor any business
entity in which an official or employee of City is interested, (1) has been employed or retained to
solicit or aid in the procuring of this Agreement; or (2) will be employed in the performance of
this Agreement without the immediate divulgence of such fact to the City Attorney or City
Administrator. In the event City determines that the employment of any such official, employee
or business entity is not compatible with such official's or employee's duties as an official or
employee of the City of Huntington Beach, Coca-Cola, upon request of City, shall terminate
such employment immediately. For breaches or violation of this Section, City shall have the
18
agree/Coca-3/jniVjn/0 1/28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
right both to annul this Agreement without liability and, in its discretion, recover the full amount
of any such compensation paid to such official, employee or business entity.
SECTION 26. PHOTOGRAPHY
City has the right to for its own�purposes; or may:grant permits to persons, or;corporations
engaged in the production of still and motion pictures, -television programs, advertising -and
related activities, to take photographs or motion pictures of Coca-Cola's activities, vending
machines, signs, lockers, Comfort Zones and other equipment installed and/or operated by Coca-
Cola pursuant to this Agreement without obtaining Coca-Cola's prior approval or without paying
Coca-Cola any compensation for such activities.
SECTION 27. NON-DISCLOSURES!PRESS RELEASES
Coca-Cola shall consult with City and obtain City's prior written approval before issuing
any press releases or otherwise making any public statements with respect to this Agreement or
the transactions contemplated hereby.
SECTION 28. ALCOHOLIC BEVERAGES
Notwithstanding anything to the contrary, the safe of alcoholic beverages by Coca-Cola
within the City limits of Huntington Beach is expressly forbidden.
SECTION 29. CUMULATIVE REMEDIES
The remedies given to the parties in this Agreement shall not be exclusive but shall be
cumulative and in addition to all remedies now or hereafter allowed by law or elsewhere
provided in this Agreement.
SECTION 30. WAIVER OF BREACH
The waiver by City of any breach by Coca-Cola of any of the provisions of this
Agreement, irrespective of the length of time for which such failure continues; shall not
19
agree/Coca-3/j mf/j n/01/2 8/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
constitute a waiver of such breach or a waiver of any subsequent -breach -by Coca -Cola -either of
the same or another provision of this Agreement.
SECTION 31. FORCE MAJEURE -UNAVOIDABLE DELAYS
- .....Should.the.performance..of;any.-act required by. this,Agreement..to be performed.by-either - -_ _-
City or Coca-Cola be prevented or delayed by reason of an act of God, strike, lockout, labor
troubles, inability to secure materials, restrictive governmental laws or regulations, or any other
cause except financial inability not the fault of the party required to perform the act, the time for
performance of the act will be extended for a period equivalent to the period of delay and
performance of the act during the period of delay will be excused. Provided, however, that
nothing contained In this Section shall excuse the prompt payment of the annual fee by Coca -
,Cola as required by this Agreement or the performance of any act rendered difficult solely
because of the financial condition of the party, City or Coca-Cola, required to perform the act.
SECTION 32. TAXES
Any federal, state or local taxes levied upon this Agreement, the transaction, the signage,
or vending machines, lockers, Comfort Zones and other equipment installed and/or operated
pursuant to this Agreement shall be borne by Coca-Cola. These taxes shall include, but not be
Iimited to, sales taxes and property taxes.
SECTION 33. SECURITY DEPOSIT
Upon execution hereof, Coca-Cola shall pay and maintain at all times, a security deposit
with City in a sum of not less than Five Thousand Dollars ($5,000) to guarantee all of Coca-
Cola's obligations and duties under the Agreement including, but not limited to, the repair and
maintenance of the vending machines, signs, lockers, Comfort Zones and other equipment
installed and/or operated pursuant to this Agreement, and, at termination of this Agreement, the
removal of all vending machines, signs and other equipment. Such deposit shall be in the form
20
agree/Coca-3/j mf/j n/01 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
of cash or check. Except with respect to the removal of all vending machines;. signs and -other
equipment at the termination of this Agreement, City shall give Coca-Cola ninety (90) days
written notice of its intent to use all or part of the security deposit. If Coca-Cola fails to make
the requested change(s) within ithi s -ninety (90) period;-City•shall have the right to use°the-deposit, -
after which Coca-Cola must replenish the deposit within thirty (30) days after City's service of
notice of the amount spent by City. Within one hundred twenty (120) days after the termination
of this Agreement, City shall return the remaining amount of the deposit without interest to
Coca-Cola.
SECTION 34. NOTICE
Any written notice, given under the terms of this Agreement, shall be either delivered
personally or mailed, certified mail, postage prepaid, addressed to the party concerned, as
follows:
CITY OF HUNTINGTON BEACH:
Don Schulte
President
Schulte Sports Enterprises
215 '/4 Main Street
Huntington Beach, CA 92648
With a copy to:
Ron Hagan
Director of Community Services
City of Huntington Beach
2000 Main, Street, P.O. Box 190
Huntington Beach, CA 92648
SECTION 35. ATTORNEY'S FEES
COCA -COLA BOTTLING COMPANY OF
SOUTHERN CALIFORNIA:
Coca-Cola Bottling Co. of Southern Calif.
Attention: General Manager
1334 Central Avenue
Los Angeles, CA 90021
In the event suit is brought by either party to enforce the terms and provisions of this
Agreement or to secure the performance hereof, each party shall bear its own attorney's fees.
21
agreelCoca-3/jmf/jn/01 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
SECTION 36. HOLDOVER
Should Coca-Cola hold over and continue to leave its vending machines, signs or other
equipment installed and/or operated pursuant to this Agreement after expiration of the term of this
Agreement or any extension thereof,-Coca-Gola's continued -occupancy -shall-be: treated- as. a -month=- ---- T....-
to-month tenancy subject to all the terms and conditions of this Agreement.
SECTION 37. CONTROLUNG LAW AND VENUE
This Agreement shall be deemed to be made in, and the rights and liabilities of the parties,
and the interpretation and constriction of this Agreement, determined in accordance with the laws
of the State of California. Any controversy arising out of or under this Agreement, if litigated, shall
be adjudicated in a court of competent jurisdiction in Orange County, California.
SECTION 38. SL-CTION TITLES
The section titles in this Agreement are inserted only as a matter of convenience and for
reference, and in no way define, limit or describe the scope of intent of this Agreement or in any
way affect this Agreement.
SECTION 39. TIME OF ESSENCE
Time is of the essence with respect to all provisions.of•this Agreement. in which a -definite
time for performance is specified including, but not limited to, the annual payments by Coca-Cola
and the expiration of this Agreement.
SECTION 40. SURVIVAL OF INDEMNITIES
Termination of this Agreement shall not affect the right of City to enforce any and all
indemnities given or made by Coca-Cola under this Agreement, nor shall it affect any provision of
this Agreement that expressly states that its shall survive termination thereof.
22
agree/Coca-3/jinf/in/01 /28/99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
SECTION 41. NON -LIABILITY OF CITY OFFICIAL.- EMPLOYEES -OR -AGENTS
No elective or appointed City or City affiliated board, commission or member thereof, or
officer, official, employee or agent of City shall be personally liable to Coca-Cola; its successors
.:and assigns, in the event of any.default- or;=breach;by.City;under-..this:Agreement-or:for-any,amountr' -- - -- '
.which may become due to Coca-Cola, its- successors -and -assigns; under -this Agreement or for any -
obligation of City under this Agreement.
SECTIO\ 42. AGREEMENT IN WRITING
This Agreement contains and embraces the entire agreement between the parties hereto and
neither it nor any part of it may be changed, altered, modified, limited or extended orally or by any
agreement between the parties unless such agreement be expressed in writing. signed and
acknowledged by City and Coca-Cola, or their successors in interest.
SECTION 43. PARTIAL INVALIDITY
Should any provision of this Agreement be held by a court of competent jurisdiction to be
either invalid, void, or unenforceable, the remaining provisions of this Agreement shall remain in
full force and effect unimpaired by the holding, so long as the reasonable expectations of the parties
hereto are not materially impaired.
SECTION 44. AGREEMENT IN COUNTERPARTS
This Agreement may be executed in counterparts, each of which shall be deemed an
original, but all of which taken together shall constitute one and the same document.
SIGNATURES ON NEXT PAGE
23
agreeXoca-3ljmVjn/01 /2$!99
Strategic Alliance Agreement between Huntington Beach and Coca-Cola
parties.
SECTION 45. ENTIRETY
The foregoing, and Exhibit "A" attached hereto, set forth the entire Agreement between the
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed by
and through their authorized officers the day, month and year first above written.
COCA -COLA BOTTLING COMPANY
OF SOUTH ALIT RNIA,
a Calif 'a Corp a i
B v:
Terry Fitch
ITS: Group Vice President/General Manager
AND
By:
orris Owens
ITS: Division Chief Financial Officer/
Director of Finance
REVIEWED AND APPROVED:
r2-?�. 2--z I, -
CityWaministrator
CITY OF HUNTINGTON BEACH,
a municipal corporation of the State of
Cali foram
Mayor
ATTEST -
City Clerk icw,�
APPROVED AS TO FORM:
i
y� City Attorney
&IT -TAT D A ROVED: ���'�
of SZXmmunity Services
24
agree1Coca-31jmflj n/01128199
EXHIBIT "A"
PARK VENDING LOCATIONS
PARK NAME
ADDRESS
# VM'S
VM LOCATION
Huntington Central Park
Goldenwest & Talbert
18
3 at each rest room
Worthy Community Park
17th & Main
3
racquetball courts
Oak View Community Park
17261 Oak
3
outside center
Murdy Community Park
700 Norma
3
outside center
Edison Community Park
21377 Magnolia
3
outside center
Lake Park
1 1 th & Lake
2
clubhouse
Senior Outreach
17th & Orange
2
inside center
Wardlow Park
9191 Pioneer
2
restroom/snack bar
LeBard Park
20451 Craimer
2
clubhouse/snack bar
Harbour View Park/School
4343 Pickwick
2
outside clubhouse
Marina Park/High School
15871 Springdale
3
rest room
Terry Park
Huntington & Taylor
2
clubhouse
Seabrid a Beach/Park
3222 Countess
2
rest room
Greer Park/Lake
McFadden & Goldenwest
2
concessions
Carr Park/Lake
Springdale & Heil
2
some infrastructure
Lake View Park/School
17451 Zeider
2
bldg across street
French Park
Venture & Harbour Channel
2
Davenport Park/Beach/Launch
Huntington Harbour
2
Humboldt Paris/Beach
Huntington Harbour
2
Huntington Harbour Yacht Club
3821 Warner
2
Downtown Park
Main St. adjacent to Lon board
3
Newland House Museum/Barn
19820 Beach
3
Turnout/l It & PCH
Pacific Coast Hi hwa /l s1
3
Turnout/1st & PCH
Pacific Coast H /6th
3
EXHIBIT "A"
BEACH VENDING LOCATIONS
VENDING SITE
LOCATION
# VM'S
Pier
Rest room
3
Rest room # 1
below pier
3
Rest room #2
below tower zero
2
Rest room #3
north of Huntington Street
3
Rest room #4
south of Huntington Street
3
Rest room #5
north of Beach Blvd
3
Rest room #6
at Beach Blvd
3
Moorhouse Headquarters
103 Pacific Coast Highway
2
Future comfort stations
7-9 locations along strand
14
Future beach lockers
3-4 locations along strand
6
EXHIBIT "A"
CITY FACILITIES VENDING
FACILITY NAME
ADDRESS
# VM'S
Huntington Beach Art Center
538 Main
2
Huntington Central Park
Equestrian Center
18381 Goldenwest
2
City Gym and Pool
16th & Palm
4
Huntington Central Library &
Resources Center
7111 Talbert
2
Civic Center Basement
2000 Main
2
Rodgers Senior's Center
1706 Orange
1
Police Administration Bldg
2000 Main Street
2
Fire Station
16221 Gothard & Murd
1
Fire Station
18311 Gothard
1
Fire Station
21441 Magnolia
1
Fire Station
3831 Warner
1
Fire Station
530 Lake
1
Community Services Department
2000 Main
2
Public Works Corporate Yard
17371 Gothard
4
Park,Tree & Landscape Yard
17581 Gothard
1
Water Warehouse
19051 Huntington
4
Main Promenade Parking
Structure
200 Main
6
TOTAL
VM=Vending Machine
152
02/04/90 THU 1.1:05 FAX
IM 002
7 V�
4Ull fl
3 -T
7
AD It7Wip.
3
trG
02,M3199
h,01Rd4E_,9 7-D THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION
J&H MARSH & MCLENNAN, INC. ONLY AND CONFERS NO RIGHITZ UPON THE CERTIFICATE
191 P EAC HTREE STREET, IN F_ 5 U I T E U 00 2/f) 4011?f if /& HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
ATLANTA, GEORGIA 30333-1762 ALTER THE. COVERAGE AFFORDED By THE POUCIM BELOW.
xt We a /0'
TE' NO. (404) 586-OM -COMPANIES AFFORDINO COVERAGE
FAX NO. A Y'-'-
(404)SM8208 CC.*J PAW
Coe'qeolt_
dq??%hg ap. A Continentel Casualty
MUFtffp dr- compxvy
BCI CCOC of Los Angeles• a TransporWon Insurance Company
'- 334 South Central Aver ue
Los Angeles, CA 90021 campmy
C National Union Fire Insurance Compary
COMPANV
D
MLY "'MiNi
7 H 10 IS TO CERTIFY THAT THEE POLICII F6 OF INSURANCE LISTED BELOW HAVE 13 11124 1 Be U ED TO THE INSURED NAMED ABOVE FOP THE POLICY PERIOD
Pit
INDICATED, NOTWITHSTANDING ANY REQUIFEMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CSFMACATE MAY BE i&9LIF0 OR MAY PERTAIN, THE INSURANCE APPORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THIII TERMS,
EXCLUSIONS AND CONDIT110145 OF OUCH POLICIES. LIMITS SWMN MAY HAVE SEZIN REDVC6D BY PAID CLAWa
p F
Co rM9 Of INSURANCE POI JIMIUMBRIII POLICY OFIFIECTIVII[i . POUCT UPIRATION
RATE (MWOWM OATS (MMMDNV) Lfmffa
GINSPAL LI1A=Tv GL166805081 11/01197 I 11/01100
001IN16MLAWFOUA-E
$ 2,000,000
A X COYIMEMAL OENSUL uAmUTY II
CLAW YADe 7x awjR NOTE: ISO FORMPEF60KAL
Q0W.M8;G&-0%=Ar.MR'9PA1ff
PROQU-M-COW/CPAGGI
8 5, go-. M a
& AN W%IAVrf
5 110W.000
#C00001 low i
EACH OCCLIFIFfiNCP
8 i.000.000
FRED MAQE(Am I we Mro) 5 1,000.000
MED EXP Kryy one anson 1 9' 1,000
13 YEAR POLICY
AUTOMOMIJI LIAWLITY
MOINWaiNG14EUMIT S
M
ANN ALIM Z.PPROVEI�Ag TO
— 1 AL-.QMM AUT09 GAIL ITU'110N.,: City Attorne�
180 IURY
6CH=-Uk_E0AUT019 -By'4 Pepat ..Cltl� Att=ez
HVW AUTOB
CP=N
Ly WJ613y
NON-ONNSDAUTC9
I�/
P. imider.0
r
-•—
PROPEFffV DAMAGS is
GARAGELIABILITY
1 i lA'UTOONLY-I&AACd11NNT 'S
ANY AZO
j OTrIIM TMAN A= T
EACH ACCIDENT. $
C I E=M LiAmnr BE357-11 19
11;01/97 111101 M0 8ACI4=UFIRff_Wj[
3 2,000,000
F�xX UIVIBR946ARM
AWF99A-M
S 2,000,000
CTVER Trim UNISFIELLA K~ 'a YEAR POLICY
A WORKERS COMPENSATION AND WC 16680%" (AOS) 11/01197 11/01100
x I STAnnrw LI.YITS
INKOYIERS? UABILrFV
WC 166805027 (WI) i11/01/97 1110140
EACHA=IDGIN7 is
!'
1,000.000
PARTNUMEX!CU"VE ix INCL
pl
DWRASE - POUCY UMIT
0 1,000,000
GISEASS-MMEMPLCYff
8 1.00,000
OFF0MARE; e=_ 13 YEAR POLICY
STATUTORY D(CESS $1 MM SIR
GETXHUCRESS
A WORKEFtS COMP W. 128601361 111101107 1 11IJ01100 FOR SELF -INSURED STA MS.
I
.1 i A7_QA,0A.LAMA,MD.
*3 YEAR POLICY Ii MN.M).WV,0H2OR,RIVVA
0MICAIPTION OF DPARA?toNWLGCATiOMWfttUCLB&4PFCIAL ITEM (LIAUrs MAY N&U8JFCTTO 0091SIT10101
City of Nwritinaton Beach, its agents, officers, emptoyeds and volunteers are Included as atid1tionaL insureds (if requiped by
contract) on the above ftmrsi. Liability PeAcy, but only with respect to liability arisirm out of the Operations of the namad
Insured,
WWIr*004f
, tij7Ti
1W-4'W
City of Huntington Beach
WOULD ANY OF Tkq AA0W 003CRIUM POLICINIS 02 CMCKWW 89FOAQ THF
Attn: Ron Hagan
g&IftATjoN DATff TijfflEoF, TmS 18sum COMPANY WILL RMWAVOR T* MAIL
2000 Main Street
30 oms warrysm wonce TO 'rile CEATIRCATII HOLDER NAMED T01HO LEFT.
Huntington Beach, CA 92648
BUY PAURR TO MAIL SUCH NOTICE SHALL IMPOSE NO OftaKnOm M LIAINUM
ANY 1010 UPON THE. COMPUY, ITS 44214-M OA REPIRMNYAMVEL
TWO RED REPRUENTATWE
wa-
,�
BACK UP
AVAILABLE
IN
CITY CLERK'S OFFICE
STRATEGIC ALLIANCE AND
LONG TERM PARTNERSHIP AGREEMENT
WITH
COCA -COLA BOTTLING COMPANY
OF SOUTHERN CALIFORNIA
BACKUP MATERIAL
Comparison
COKE VS PEPSI
PROPOSAL COMPARISON
VENDING PANELS ON VENDING BUS SHELTERS
PEPSICity pays for cement
pads & electric EST $70,000
t50 sites requested
COKE City pays for electric EST
$30,000
150 sites requested
Standard Pepsi fronts
Custom fronts that say
► elcome to HB
80 Sites requested
25 Sites requested
TICKETS TO
EVENTS
None
20 to each event
COKE VS PEPSI
PROPOSAL COMPARISON
MARKETING INKIND [TEACH ACCESS SIGNAGE
L Er S1 One cube per year 200 / 12 OZ. CASES PER 1_ Pepsi mobile vending
YEAR during summcr Permanent on:
2. Sampling privileges any Lifeguard Towers, Lifeguard
vehicles, beach trash cans,
product any time with notice pier banners, and vending
machines
Use of City logo's
COKEWill give vending 1. Friends of Parks 1. Coke mobile vending Permanent on:
commission to city and program to include during summer
Comfort stations, vending
youth sports groups donations to park 2. Sampling privileges am- machines and other sites along the
improvements
product arty time with beach to be mutually agreed by both
2. Work place notice Coke and Citv
promotions to include
free tickets to Disneyland,
Knott's, Ducks, Dodgers
COKE VS PEPSI
PROPOSAL COMPARISON
EXCLUSIVE RIGHTS
PEP SI Only Pepsi sold during all City
Events. All concessions to convert
to Pepsi upon expiration of current
contracts. Pepsi deemed preferred
soft drink for all future private
development
PUBLIC ART
None
LOCKER PROGRAM
None
COKEBest effort to sell only Coke at all Will donate funds for Public Art Four locker locations along the
City Events. Best effort to get Mural programs
concessions to convert to Coke at Ocean Strand with two vending
machines at each location.
end of current contracts.
COKE VS PEPSI
PROPOSAL COMPARISON
PARKING PERMITS
P r SI None required
COKEReasonable amount per year to serve the
access needs of the agreement
CASH PAYMENTS
$50,000 upon signing
$50,000 when vending machines are installed
$100,000 each year thereafter for 9 years
Total cash = $1,000,000 for 10 years
$300,000 upon signing
$300,000 each year thereafter for 9 years
Total cash = $3,000,000 for 10 years
Coke
Re.fr:: el
Nuntingt�
illlil ..
I:n beach
, ";J'sulf City.
olifornia
ri i M � M M i i i rd M maw i i M�
Meeting Purpose
❑ To form a strategic alliance and long-term
partnership with The City of Huntington Beach as a
part of its Public Enterprise Program that...
Unifies the interest of local public agencies with those of
private enterprises
Directly supports The City of Huntington Beach in
achieving its goals and reinforces the City's aspiration to
provide its residents and visitors with high quality products
while improving and enhancing the quality of life
Provides Coca-Cola with exclusive non-alcoholic beverage
rights for promotional and sales access to all City
recreational and public facilities and links the Coca-Cola
brands to the Huntington Beach consumer while leveraging
the marketing expertise and resources of the Coca-Cola
system
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
� J111111111111111111 No=
The Most Powerful Brand in
the U.S..... And the World!
#1 Among Consumers In
The Landor image power survey shows Coca-Cola to be the
most powerful brand worldwide as well as domestically.
"When it comes to consumer purchasing decisions,
perception is the first step to quality!"
Source: Landor Associates' "Image Power Study"
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
a a a M a n a R A 2 A A a 2 a
The World's Most
Recognized Name
The Most Powerful Brands
Sony #2
Source: Landor Associated Image Power .Survey
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
0 M 0 M a M a M M M i o MMM M M ■. M
Having the right brands
and flavors available...
❑ A clear understanding of Huntington Beach consumers is critical to
select the brands that will please the broadest group of your residents
and visitors
Age Gender Ethnicity occasion
❑ Coca-Cola's "Beverage Portfolio" offers the optimum brand line-up,
considering the Huntington Beach resident, visitor, and consumer.
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
a man 2 man ZMARMAN"Mom
Your brand and flavor availability
will be from a broad portfolio of brands,
- tailored to your consumers
tastes and lifestyles
Target
Category
Brand
Brand
Consumer
Positron
Architecture
All Consumer Segments
Sugar Colas
• Refreshment
• Authenticity
F
• Emphasis on all Teens
and Young Adults
#1
• Sociability
Primary: Adults 18-34
Diet Colas
• Great Taste
" f
- .:
Secondary: Adults 35-49
#1
• Refreshment
r
• Look/Feel Best
k---:aR
(also available Caffeine Free)
(canoEne Frr3o Duel Coke R 1 )
Ages 12-29
Primary: Male Teens and
Lemon -Lime
#1
. Great Taste
• Thirst -Quenching
African
-American
(fastest growing
•Cool Personality
s
Consumers
U.S. brand)
Primary: Males ages
• Energizing
12-24
Citrus
• Refreshment
Secondary: Blue Collar
(Fastest growing new CSD}
. Rejuvenation
Males
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
Brand Portfolio (cont.)
Target
Category
Brand
Brand
Consumer
Position
Architecture
Ages 12 - 25
#1 Spicy Cherry
' Alternative
+
Youth
• Hip
+
• "Spicy"
Primary: Males 16-18
Root Beer
a Unique
TIPR
Secondary: Everyone in
#2
- "Meal Appeal"
Iron r bee rke
(fastest growing Root Beer)
• Bite
Age 18-44
91 Cold Fill Tea
• Smooth
v
Slight Male Skew
• Refreshment
3?'
o Simple
• Genuine
:
Ages 18-35
#3 Citrus Drink
.Citrus
Latinos
• Low Carbonation
CONFIDENTIAL: prepared for City of Huntington Beach and Schulte Sports Enterprises
a AS N i a a a n i =��� a� �
Brand Portfolio (cont)
Target
Category
Brand
Brand
Consumer
Position
Architecture
Ages 8-18
Isotonic
• Slammable
• y
Sports Active Males
42
* Carbohydrates
r . ,
(fastest growing isotonic)
a Cutting -Edge
* Confidence
Ages 25-49
Fruit Beverages
* Premium
Active, on -the -go
#1
* "Good for you"
—
Ages 13-24
Fruit Drinks
* Great -Tasting
Variety Seekers
* Unique Combinations
* Vibrant
Ages 15-29Energizing
9
Fastest growing
• Refreshing
Active Males
U.S. Water
* Youthful
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
Southern California
Soft Drink Share
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
M ft M M M MWL MW M006 M�
Genuine 20oz.
Coca-Cola°.,. Bottle
❑ The 20oz Coca -go' �;o t e:,
shape and feed,'o-,g ize
by consumers be`-., 3th.e:V,.:
- associate �t '=with : unlit .
— easy to gril�pnd stMwiICY,
,
— resealable cip"elor greater-
— made of PET p"lastiC.W.-I&I
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
with its unique
d and preferred
portability
i eliminates breakage
� Man RANNARMAMAMMMMM
Equipment 0 tions
i
Coca-Cola has variety of equipment available to sell its
products:
2O9r
Marketing
Machine
20oz
Vending
Machine
20@z
POWERWE
208Z
Fruitepia
12oi
CanVending
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
aEMU R s M M i M i M M M M i i M
Through our partnership
we wish to achieve...
❑ Cateciory EXCI USM : Defined as the only company in
its category associated with the City of Huntington Beach
municipalities. Category will include all carbonated and non-
carbonated,. non -alcoholic beverages defined as soft drinks,
juices, juice drinks, teas, isotonic, and water
❑ Territor Exclusivit Geographic category exclusivity
defined as all City properties controlled by The City of
Huntington Beach and within the city limits of Huntington Beach
including all of the following: city beaches, parks and
recreational facilities, parking lots, and all other public and
municipal facilities
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
a a w a E
E M is M M= a Q a " = M M
Partnership Opportunities
❑ Beach
❑ Parks and Recreation
❑ City Facilities
❑ City Events
❑ Bus Shelters
❑ Minimum
150 Vendors
(150-180)
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
Beach Vending Opportunities
d
❑ Restrooms: 3 vending machines at each of the 6 current
restroom locations located along Huntington City beach
❑ Pier: 2 machines each at both the Lifeguard Tower and the
restrooms
❑ Beach Headquarters: 1 outside and 1 inside for
employees
CONRIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
M-9--w-M 2 M & a Nunn nowwMAN�
Beach Concessions
�-
❑ The City of Huntington Beach shall use its best
efforts to align exclusivity with concessions
currently serving competitive products and
currently under agreement leases with the City
upon lease renewal
L.j The City of Huntington Beach shall use its best
efforts to ensure that those concessions
currently serving
Coca-Cola products
remain exclusive
upon their
lease renewal
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
man 2RK.RRMMMM"MftMM�
Beach Concessions
❑ Currently Coca-Cola
> Dwight's
> Vick's
> Jack's
❑ Currently Pepsi
> Zack's (contract up in 1999)
>Zack's 2 (contract up in 1999)
❑ Unknown due to current vacancy
> Beach Hut (contract up in 2000)
> Pier Plaza
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
a m a a a m m
M i i i m m" m lm = m im
Beach Buggy
The City of Huntington Beach will grant Coca-Cola full
access to operate a proprietary Beach Buggy on
Huntington City Beach to offer Coca-Cola products to
patrons on the sand, as a service providing the general
public an enhanced beach going experience
❑ Provide the Coca-Cola Beach Buggy to the Junior
Lifeguards.as an ongoing revenue generating opportunity
for their organization
CONFtOENTiAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
a A A" M M M M M M M= as = M M
Locker Program
u In an effort to improve
convenience for beach visitors,
Coca-Cola will develop and fund
beach lockers
❑ Coca-Cola will consult with the
City of Huntington Beach on the
design of the lockers
u Coca-Cola will provide and install
approximately 4 of these lockers
at mutually agreed upon `strand'
locations
r.j Approximately 2 vending
machines to be installed at each
locker area
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
man Baas a Sam S_ 11-At-R.Rma
Future Comfort Zones
1"
❑ As stated in the offer, The City of Huntington
Beach will construct 7 to 9 "Comfort Zones"
along the beach front
❑ Coca-Cola offers their assistance and
expertise in the design of a mutually
beneficial concept to improve the beach
experience
❑ Each Comfort Zone would include mutually
agreed upon Coca-Cola signage and would
also include a minimum of 2 Coca-Cola
vending machines
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte; Sports Enterprises
■
Surf 0
[Jt:[IUIA M NUT 11:51. UI
ri nlaf--P-mp-nt-q
0
0
,e-A
"MMIZ4 R
ztjj
a s a a z a & a a la-m a a -a -a Q M = =
Parks and Recreation
Concessions
The City of Huntington Beach shall use its best
efforts to align exclusivity with concessions
currently serving competitive products and
currently under agreement leases with the City
upon lease renewal
❑ The City of Huntington Beach shall use its best
efforts to ensure that those concessions
currently serving Coca-Cola products remain.
exclusive upon their lease renewal
❑ Concessions included cover: Central Park (2),.
Wardlow Park, LeBard Park, Greer Park, and
Marina High School Park
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
41/ Friends of the Park
❑ Coca-Cola is very active in and fully supports the growth
and positive development of youth in our communities
❑ Coca-Cola proposes to be instrumental in the beautification
of Huntington Beach City Parks through the involvement of
local area retailers where Coca-Cola products are sold
Li This cooperative effort will involve a cents per case
donation by Coca-Cola to fund these activities
u The proposed beautification could include, but is not
limited to:
repaint/replace backboards on basketball courts
y provide `murals' specific to activities enjoyed at individual
parks to add color and animation
- repaint/upgrade park benches
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
2 a a a X a a a Is m a a a " m m m mlllIllllllllliI �
City Facilities
❑ As a Marketing Partner, Coca-Cola shall receive
full access for exclusive beverage availability at
the following city facilities:
Art Center
Central Park Equestrian Center
�- Police Stations
>- Fire Stations
Y Libraries
Parking Lots
Maintenance Centers
)1- at#ices
See appendix A for detailed listing of City facilities requested
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
sun a anfix MMMMMMMMMMM
"Refreshing"
City Employees
❑ Coca-Cola will run vending promotions for
city employees in a effort to enhance the work
place environment. Winners can receive
tickets to:
a...�d�isneyland.
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
INSIZIANZAAR&K a man M
"Refreshing"
City Employees
❑ Coca-Cola will pay commissions on any/all
vending at specific Huntington Beach City
facilities and donate those proceeds to an
organization designated by the City
> ie: Boys and Girls Club
Junior Lifeguards
❑ The City Facilities can include Police
Stations, Fire Stations, City Offices and
Maintenance Yards
^ %Pr-ir- r_vWriAI • nronnror{ tnr (its ni Huntington Beach and Schulte Sports Enterprises
-f a a" a a i a i a a a= m m s m
City Special Events
" "i- 94th Annual
Huntington Reach r.i
4th of July Parade
❑ As a Marketing Partner, Coca-Cola is interested in
participating creatively in all City and Pier Plaza
Amphitheater events through actual beverage sales,
sampling activities, and event marketing
Li Should there be an opportunity for a non-alcoholic
beverage company to sponsor a special event within city
limits, Coca-Cola should be offered First Right of Refusal
❑ Coca-Cola requests the rights to cover any and all events
with Coca-Cola signage and/or banners at mutually
agreed upon locations
As a partner, Coca-Cola will be mentioned in all news.
releases regarding these events which are sent to the
press
❑ Coca-Cola asks the City of Huntington Beach to provide
20 partnership tickets for access to all City held events
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
Oman an" i M i i i i M i" i� see
Sampling Opportunities
Surf G-Py
❑ As a Marketing Partner, Coca-Cola requests the exclusive right
to sample our non-alcoholic beverage portfolio within City limits
❑ Coca-Cola will provide the City in written notification, .of intent'to
sample products at a specified location with a minimum 10 days
notice
❑ The City shall provide Coca-Cola an annual permit to be, utilized
for sampling activities within City Limits
L.' .R
t
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
a a A to A a U s s A i a i Macau
Signage/Advertising Program
Surf qtV
❑ As a marketing partner, Coca-Cola is
interested in working with the City of
Huntington Beach to develop a mutually
agreed upon signage program
❑ Coca-Cola's efforts will be environmentally
sensitive, tastefully designed, and promote an
enhanced quality of life
❑ Coca-Cola will require multiple signage
opportunities at strategic locations along the
beachfront as well as municipalities that are
controlled by the city
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
222 a am claaaaa-M - a a a
Potential Signage/Advertising
• Opportunities Include...
❑ Beach:
r Lifeguard Towers: Tide,
Time, Temperature
Boards
Benches
Y Volleyball nets
Trash barrels
Murals
T Kiosk Comfort Zones
❑ Pier:
Banners
❑ Parking Lots:
y Murals
Signs
(-.01NIFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
❑ Parks & Recreation:
),- Murals
r Benches
Trash Barrels
Basketball backboards
❑ Special Events/
Promotions
❑ other:
Y City maps/brochures
City letterhead.
Surf
I I z INA a a a as-M-A M I[—&. a a a
Vendor Fronts
❑ In appreciation for being
chosen by the City of
Huntington Beach as a
Marketing Partner, Coca-
Cola is willing to invest in
the development of a
mutually agreed upon
vendor front specific to the
City
rONFlDEN7tAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
a 222 222122AM a�-i-s�na
Use of City Logo's/Marks
❑ As a Marketing Partner, Coca-Cola requests
exclusive category rights to use the official
Huntington Beach Pier Plaza logo,
Huntington Beach city logo, and the "Surf
City" trademark
❑ Coca-Cola will consult with the City of
Huntington Beach prior to the use of any City
logo's
n,ii nei Frbi dto gpOrj% Fr,i@fpCISPS
M a R a a a a a a a A M " M M = M M
Electrical Issues
❑ As a Marketing Partner, Coca-Cola requests
that the City of Huntington Beach provide us
with assistance in the cost of electrical
installation for Coca-Cola trademarked
equipment at any and all locations
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
a M R a a a a a a a a a a a a a■Q
JL
Other Items of Interesil
Surf Gt-y►
❑ Parking Permits
y The City of Huntington Beach shall provide Coca-
Cola with a reasonable amount of city permits and
passes for all corporate vehicles and portable
displays to be determined by the extent of day-to-
day service and promotional activities
❑ Future Properties
The City of Huntington Beach agrees that any
newly acquired or constructed municipal
properties shall fall in line with the category and
territory exclusivity .requirements (Le. Future
Sports Complex)
CONFIDENTIAL- Prepared for City of Huntington Beach and Schulte Sports Enterprises
Customer Service- Commitment
❑ The Coca-Cola Bottling Company of Southern
California has the appropriate distribution .
network that will allow us to provide excellent
beverage service to any of the Huntington Beach
facilities
❑ In the spirit of partnership, Coca-Cola will be
dedicating a service team for the City of
Huntington Beach that will consist of:
�- Local Key Account Managers to coordinate all opportunities
Field Technical Service with Toll Free Number
�- 6 days per week delivery service
Strand accessible vehicles for delivery and technical service
rnmrinPKITI r • Prpnararf for city of Hunfirtaton Reaeh ,and Sch ilfe Sports Fnterprises
M Y HF i his an MMM it m hw m m m �
Financial Commitment
Program Elements:
❑ $3,000,000 partnership package over 10 year term
❑ $300,000 payable annually at the beginning of
each contract year
a Availability of 20 ounce contour as preferred and
primary package
❑ Agreement to 12 month annual soft drink
marketing calendars to promote sale of Coca-
Cola beverages
❑ Purchasing of all bottle/can/fountain products
through Southern California Coca-Cola Bottling
Company
CONFIDENTIAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
2M22zRRMRM_RAU__ -A s s a w
Next Steps
❑ Partner with Coca-Cola as your exclusive
non-alcoholic beverage provider for the next
10 years
❑ Secure approval from City Council
❑ City-wide activation of Coca-Cola
C[ r-% r r „ r 1 ■■ ■ rI% r
CONFIDENTfAL: Prepared for City of Huntington Beach and Schulte Sports Enterprises
Pepsi*
INSTRUCTIONS
Please answer the following questions completely as possible. You may include samples of pictures or
drawings to illustrate how you are proposing to implement your proposed benefits. Submit all your
completed material to:
Don Schulte
City Agent for Public Enterprise
215 % Main St.
Huntington Beach, CA 92648-5162
For more information you may call Schulte Sports Enterprises at (714) 374-3330
1. What is the company name that will actually appear on the public enterprise agreement?
➢ Pepsi Bottling Group — Buena Park
2. Who will sign the agreement and what is their title and authority to sign?
➢ Nick Van Hoogmoed — Market Unit General Manager
3. Name, address and phone number of the contact person to be named in the agreement:
➢ 6261 Caballero Blvd
Buena Park, CA 90620
714-522-9615
4. Describe the language you wish to have included in the proposed agreement regarding territory
exclusivity:
➢ Territory exclusivity will include only Pepsi -Cola products to be served and/or sold within the
city limits (zip codes, boundaries, streets) of Huntington Beach.
5. Describe the language you wish to include in the proposed agreement for category exclusivity:
➢ Only Pepsi -Cola products will be served/sold at all city events, buildings, parks, recreational
facilities, hotels, and business complexes. Only alcohol, hot brewed coffee, and milk will be
allowed.
6. What access to city logo and marks do you wish to have and how would you propose to use them?
➢ Cube inserts
➢ Banners jar city events
Ci#y of Huntin
- Beach
0
HUNTINGTON BEACH
L960,
Pepsi -Cola
•
City of Huntington Beach
MUrTIVGiOV 814[ 11
Table of Contents
Sub'ect Pa e
Objectives 2
Brand Strength 3
Vending 6
Marketing / Promotions 13
Sponsorship 17
Summary and Next Steps 21
1
0 0
•
City of Huntington Beach
rrU�Tr�Gink BUC:rr
Objectives of Proposal
To provide The City of Huntington Beach a source of
revenue to help sponsor P.ier Plaza, and a source of direct
marketing to establish Huntington Beach as a Major
Southern California attraction:
*Marketing promotions to build traffic and create awareness and
excitement.
. Sponsorship dollars toward The City's Pier Plaza attraction
. A full line-up of Pepsi brand beverages that will appeal to the
visitors and residents of Huntington Beach.
. Vending equipment to satisfy consumers, residents and employees.
2
die
HUNFLNGION SEA( PI
City of'Hunt ington Beach
Pepsi -Gala
Brand Sxrength
City. of Huntington Beach 1'
HUYTItiG7Uti B[A(:11
The Right Variety of Beverages and Packages which fit the image of Huntington Beach.
Pepsi -Cola Brand Strength
. #1 Beverage Brand with Teens.
. #1 Cola in Convenience Store Sales.
ONE calorie Great Tasting Cola.
Offi� . No Diet Aftertaste.
. Better For You, Low Sodium.
Q4•
• Positioned on Taste and Lifestyle Imagery.
. Appeals to Loyal Diet Cola Drinkers.
51.
. #1 Selling Single Serve Brand in Convenience
Stores.
. Fastest Growing CSD of the `90s.
Pisa 1fM . Loyal Consumer Transitioning Lifestyles
Rome . The Same High Energy Quality without
ethe Calories
. #2 Orange Drink in the Country.
. A contemporary Image Promotes Fun
in a Fruit Based Beverage.
. Josta's Wild Image Injects a New
Dimension into the Soft Drink Category.
. Appeals to Fun -Loving People of all Ages.
• A Fun Brand Image That is Just a Little
"Out There" as "The Foam Goes Straight
To Your Brain"
0
0 0
City of Huntington Beach
HUNT[KG IpY B4ACk1
Pepsi's New Age Brands are Second to None!
Pepsi -Cola Brand Strength
. Bottled Water is the #1 Alternative Beverage and the Fastest Growing.
. Promises Consistent, Great Taste.
. First Nationally Distributed Bottled Water.
. Purest Water on the Market.
r
. Ocean Spray is #1 in Canned and Bottled Juices and Juice Drinks across the U.S.
. #1 Tea Trademark, Outselling Nearest Competitor by 50%.
. Refreshing Iced Tea with a Drinkability and a Taste only Lipton can Deliver.
Energetic, Cool, Active Beverage.
0. .Satisfies with Carbs, Fluids, and Great Taste.
.4 Great Flavors.
- .91% Market Share in the U.S.
. Strong Brand Recognition.
A
City of Huntington Beach
liu.\'nVCToti BEAL II
Pepsi -Cola
Vending
• •
f.,.. City of Huntington Beech WHUNIING10N
Vending Equipment
• Pepsi -Cola offers vending machines to meet your needs:
Pepsi Total Variety Vendors - designed to vend 20oz. plastic bottles.
o Pepsi Can Vendors - designed to vend 12oz. cans.
o Pepsi Vending machines are offered to The City of Huntington Beach on
loan.
a Pepsi -Cola employees will fill and maintain each vending machine at least
once per week.
• Pepsi -Cola
employees, who
are trained and
skilled technicians, will
provide you.
with dependable
service within 24
hours.
• Unlimited, free service is provided whenever a repair is required.
Call 1-800-LA-PEPSI for service. (All machines will be identified with a
refund policy which will be handled directly by Pepsi -Cola).
• The City of Huntington Beach will supply all electrical outlets,
electrical power, and the appropriate cement slabs for installation of 7
all vending machines.
r i
-- : -� City of Huntington Beach
_.
HU.11Ti\4101 BFA[H
Vending Equipment
Completed site surveys address the following
equipment placements:
• Total Variety Vendor
o (66) 20oz. Pepsi Placements
• Aquafina Vendor
o (52) 20oz. Aquafina/All Sport Placements
• Can Vendor
o (29) Can Placements
Totals 1,47 vending machines
0
0 !
.jCit - of Huntington Beach 1J
1ILNUNG1(P4 BkACli
Su mpr of si-Cola. Marke!tgg gqu ent Investment
alft . .. _..
* Vurrenr survevea sires - iv
118
20oz. TVV
72" / 79"
Vendors
$225,000
29
12oz. Can
72" / 79"
Vendors
$ 10,000
100
Steel Cages
72" / 79"
(custom painted w/ H.B. logos)
$ 55,000
Current Investment of $290,000
9
10 EV
® We are
FULL-TIME 1
Security Cage
WBuilders! ,
`r* .
�•, �F p r�x: .r .g, r ..� 3 r. A sti iu
By FLORES ORNAMENTAL
SECURITY CAGES
NEW! VENDGUARD introduces
the first and only steel security
cage available for round front
vending machines! This newest
addition to our
investment pro-
tecting prod-
ucts offers
the same fea-
tures avail-
able in our existing line of rectan-
gular soda and candy cages.
VENDGUARD security cages
Easy customer access! are the result of over five years'
rugged field testing. Except for our round front model,
all cages are available as both standard and collapsible
designs. They are lightweight (some are only 250 Ibs) and
easy to install or move. They will completely enclose and
protect any soda or candy vending
machine in use today. Only
AN11?GUARD covers the whole
chine - even the roof - with a 1.5"
x 1 S' square frame, tough 1" x 1"
steel corner angles, 16 gauge side
Rugged
hinged
doors
secure
vending
machine,
yet allow
easy
access for
service.
VENDGUARD security cages are
sold direct by the manufacturer
(no middleman or retailer mark-
ups!) Shipping available.
to1WAlp*
OTested ,
5 Years 1
by Major ,
Direct
Today!
and top panel sheet metal and re-
inforced 13 gauge expanded metal
doors for product visibility (only the
rear is not enclosed). Customer ac-
cess is easy for both selections or
returns. The in-
terior locks are
protected in a
hard plate steel
box and additional plating on the
lower door shields the coin return or
bill validation mechanisms. Extra plat-
ing also protects the machine's se- Security that looks good!
lection side. The expanded metal doors are also reinforced
against kicking. VENDGUARD security cages come with
concrete fasteners and a sheet metal skin is available for
units that are not anchored. They are prime -coated and
painted durable gloss black. Pro-
tect your vending machine invest-
ments, including your newest
round front machines, with
VENDGUARD for a fraction of the
machines' replacement costs.
Fits all
sizes of
round
vending
machines
that are
currently
available.
1VRo D FROM M�Ov
FLORES ORNAMENTAL
Welded 'Jofntsl
ground and 11
`vBottlers os 1552 Case Street, Orange, CA �+* #
(714) 635,3066 • Fax (714) 9984 756
ftmsw
s s
City of Huntington Beech J1
HUVilrl.10+l $[A01
Additional Mending Needs
• Pepsi -Cola is requesting an additic
from the City of Huntington Beach.
of 150 individual vending sights ti
machine placements.
Proposed Sites
nal 80 individual vending sites
This will result in a grand total
►taling more than 225 vending
. Bus Shelters - (200 possible sites).
. All parking structures owned by the city.
. Placements at Pier Plaza (i.e.: next to versa -teller).
. Placements along Beach Boardwalk (below pier).
. Proposed comfort zones along beach front
. Estimate cost (to the city) of electrical needs/cement slabs = $70,000.
11
City of Huntington Beach
L _
nuvrwcTD% Hurl+
Summary of Fie si-RCola Marketing Qquip ent In vest men t
* Current serve
118 20oz. TVV
sites - 70
72" / 79" Vendors
29 12oz. Can 72" / 79" Vendors
100 Steel Cages 72"/79" (custom painted w/ H.B. logos)
Current Investment of $290,000
* Additional Sites Needed - 80
$2259000
$ 10,000
$ 55,000
Additional equipment 80-100 20oz. T.V.V $1909000
Steel cages $ 44,000
Additional Investment of $234,000
•Total sites needed = 150
*Total equipment needed = 225-250 machines
TOTAL INVESTMENT OF $5243000 12
•
it City, of Huntington Beach 4�' '�
Pepsi -Cola
lftrkefing /Promotions
• i
of Huntington BeachHUNUNGTON ZEA[11
C t
Marketing Programs
• One cube insert promotion each year to create awareness and drive
traffic to Huntington Beach.
o Cube Insert promotion = minimum distribution of 200,000 cases, with
opportunity to tie into a major Southern California retailer.
• Marketing value - $200,000 per year .
o Cubes distributed, in Orange County, San Diego, & Los Angeles
County, promoting Pier Plaza major events.
o Timing-TBD
Total Value over 10 years
$2,000,000
• Noted partners who promote annually via cube inserts:
o Sea World
o Universal Studios
o Club Disney
o Vons
0 Anaheim Anqels
14
i i •
City of Huntington Beach r
HUk iIY(,TOk ifAfll
Major Southern California Pepsi -Cola Partners
Sea World L.A. Lakers
Universal Studios L.A. Kings
Wild Rivers Disney Ice
Tinsletown Studios Hard Rock Cafe
Medieval Times Planet Hollywood
Wild Bills Dukes -Surf City
Van's Skate Park A.V.P. Tour
Edison Field X-Games Experience
Anaheim Angels Huntington Beach U.S.Triple Crown of Skateboarding
15
�J
City of Huntin 9 tors Beach w_
l UN T1.V G fUN .car-„
Sponsored Events
• The following is a list of Huntington Beach Special
Events which Pepsi- Cola has proudly sponsored over
the years:
o Major Sponsor of The Rebuilding of The H.B. Pier
o Pier Fest
o Fourth of July Parade
o Duck-A-Thon
o Taste of Huntington Beach
o H.B. (Police Department) - Baker to Vegas Run
o H.B. Rodeo
o Karate on The Beach
o Hoop -It -Up
o Huntington Beach U.S.
o H.B. Little Leagues
Triple Crown of Skateboarding
16
• i
f s?`:_,� City of Huntington Beach
11 Tt.%CjUN9EACII
Pepsi -Cola
�pernsvrship
•
. � City of Huntington Beach. �.
HN`TIVGTOr. TEACH
Sponsorship
. Pepsi -Cola is offering The City of Huntington Beach an annual
sponsorship fee. Sponsorship Fee distributed as follows:
o Year 1: $ 50,000 paid up front, upon signing contract, an additional
$50,000 paid when all machines are installed.
o Years 2-10: $100,000, paid annually, at the start of each contract
year
Total Value over 10 years
$1,90005000
. Pepsi -Cola will offer The City of Huntington Beach 200 free cases of
12oz. cans per year for special events. All other product needed for
City events will need to be purchased from and delivered directly by
Pepsi -Cola Bottling Group of Buena Park,
18
•
City of Huntington Beach j
++unrivGlon• eiani
!Rights & Entitlements
• Sampling privileges on beach (year round).
o Exclusive rights for Pepsi -Cola to sample any product, any time, with designated
sampling vehicle. (Category Exclusive)
• Permanent signage on backs of all life guard stations, on all city and state beaches.
• Permanent signage on sides of life guard vehicles.
• Permanent signage on trash cans (wraps), on city & state beaches.
• Pepsi -Cola logo to be included on all promotional banners for city operated events.
• Only Pepsi -Cola products will be served/sold during all city events.
• All venues, currently under contract, to be converted to selling only Pepsi -Cola products
upon expiration. (i.e.: Golf Courses, Restaurants, Beach Concession Stands)
City of Huntington Beach will provide a list of all venues owned by the city and currently
under contract.
• Additional new venues to be built will serve only Pepsi products. ( Hilton Business
Complex, Sports Complex, Convention Center)
• Vending machines on Pier Plaza next to Versatel.
• All restaurants run by the City will serve only Pepsi -Cola products.
• Presence on Pier Plaza recognizing Pepsi -Cola as a major sponsor.
• The City of Huntington Beach will deem Pepsi -Cola the "Preferred Soft Drink Supplier" to
all restaurants, hotels, and other venues which open in the City of Huntington Beach. 20
0 0
•
,:: ::� City of Hunt n ton Beach "�
9
Summary of Next Steps
•
City of Huntington Beach
HU'NTINGTON 61 A(;rl
Next Sups
• Marketing: Pepsi -Coal marketing programs make it easy to tie into national
promotional campaigns that will drive traffic to Huntington Beach.
• $$$$: Pepsi-Cola's financial commitment is substantial.
o Annual sponsorship support
• Pepsi-Cola's brand line-up is most preferred in Southern California.
• Pepsi -Cola will provide state-of-the-art vending equipment to meet your needs.
• Service: Pepsi -Cola has assigned a veteran staff of vending professionals to
ensure installations, repair service, and delivery service that exceed your
expectations.
22
•
City of Huntington Beach J'
hIL'ti 6LACm
Next Steps
0 Sign 1 0-year agreement.
• Plan installation schedule by location.
• When can we get started?
23
u
r
�4 c e 1 1
IF
- ir4y �r•�: f n �, Y' _ ��rt�a ',} i t�' art, ! : .rl'. � r ' - -
k{.F 4 �nyy. P. f; �♦�r ' J ur•�r y � t , l••.. '� dlf - v� 1 -�- -
t
�'lf+ yr#`+ e[�.t+:-�� y� � f� �r I_ a tS- �� � •r.. + t t _
. �. r�i"� ���'� �S �� tiF- �•L h `� �csA.���'l�, �'y ` t-,� 5',�.1 1-7 '' y Y;c�[I�. - _
r,5. 7 � r 8 � r. � .-, t+': F- �. 'i-F :i Y7.. �� y �,f-i���,�' ,1' a. t • i' C c 4. ss•
i- ;ll•� },rµ
o , `' n iye S ,!y 1 E+ 4•e [' 7„" if1.5 1,
t
Lrr--�r'-' � _Yy�, T�uv••`,li�
"7
5 ��':ti. c', 'i: •.P'..•i.-i,s�`•.'-�,m.'� i 'r x'� �rCi ){Yfi�r�`Y�1%' y'-}�.•:r� tii; `rfi T,[��S-�;`', '. 't'+}`' _.
c r k•. � �4 "�
.ty�5t., �,[ s sc•�} t t• e 1 y. t,�.*, i _ '
.'/:r sy ��Y`:�3 fb�� f�,[.•�/.(�.'"" �yt�'f µ{{ i �~ -,f i}�!.'}y y rf, l f ! f L. f {_ 1 'i, ;`}r•P • 1 �b'f l `>i, ..' -
. . . .
r-• c;tC �+f- � fr ,3, -r S;[_•7' w.. �\1 �` !! � a# '1 r`o- f b sf -r
_ ���ir 7� � t'. ttti: r s3�9{�'� •tit - �'4•��r--Eh'i.'u a ! 5 �S .t_ + nb„ _ __ "-
w-y { 4'"�i'�1 �rY1 1�"y`f7.i � "�'J�-��':r*r41�..4 lT-:-t^.G j'J`r'�r'1 r mot. � 5��ti r-y.ry;� �.11::`��:1:•. _ ___ �`n'- ; sty xet - .� 5ciy.. {��-n•ti1.. `t' +1.•-r �;�;,. � 1,.' [ lf,: :r-�.••(r i.rx.. "hh .�•`i. •� r5 I•. f'•Y-
- �r�.+t� � ����s��.p- Aglr��.r�5• ��.�t���et�:.ee,n
�SR1�T�yM}'��,}jtj �t�ii'� ��` .. - .'!. '� i., tr•� �f4 C�1�1:'r-!`!', [�t, ! HI l -
�.. i}'.�`�S-3��*� a'x' ��.R'. ��:�., - _ -- •. �.r..Ys'.:F-, d'-�,;��`; ,c-' r'r ��1 't�lil3��r�
i `j'e,'3��
cait •f k , r, { ,7 f1..� '� i.` i1?LIf� r �<.rL.�
,f t r �t - ,';;tr9�;- _t �."i t t:�i r 4 _`� -1x � t� � � �.i S. } .'S�l 'SI.r.*r,a t �.,.`, .. ,^'�F.ys;B•l� {-r ^.� � r i. - .
� �' , r; S F,t 7r'i i-r-� is _ ql'f ,�: ' : ��t13 1 � ;r. ...ii=r ' J' - �� s hi �"4. � ,r � • � - ' s � J,y-'? ti � - r. : i�l• >,:
.Y-i.i_.XI..'i `-'•'L • -�`' l _jam f yy� r i. +rll -a-rsV.1 - -� i; -
' nJl 5`x, Y•I f-JiS;[J {-1' �!• ry�T'
r
�r ' jaj'7""'" +"•Slf .,,` � fr'�i � �'��•' ,
� plzzfr:
i`;L'.i, Ck1`�' t� n• �4„'� ',' ;• �'o
' ; -
r.- mot_ e',•.iS` rrr - Y• •r.. ht`. c,:.�t',y.=f p�.r y-
iAyq' k�% Y• ti '!y i Ty���^ ' ti ?ci;;. r;',j :? �1; Y :�1 c - �tF r�. • 'jr' :, i'?ir"p;l-.i�" v:- _
�•y •' fi :'�"}' ;''i-� - '_+':��4; �, �j .: � '• C .r�. :F. ��•N r k,, � iit t .,
.+'r yz'E• L 'i' ,_�. �rl. [•`,: .� `� 1,} J"i'41��j,� �Jf-. �?r r k�L1�r� i 5 e R
�a4 '''.T 't SFr , Y ,[t �1'.•�x wviL t7T lCi w1/! -:'t •�: lL a �• v
=��r tv `I`��` � "t�`;` s H". n ;��rr( fi`1��, i'a•r"•t ��Ps,.�!• ' r r` y��F� .,r"h+�,�(�,.ti': t,,;. -
� �. y � 3,tt`s�.-�:?.#. a- .:::.,�}yt4[ �`S.'�y"7"'-�k" :.+ T%�qc+: -✓ :S��,i?.r_'- ti - t s,:,•u'j� e! r A .1., -1 ..lf j - - -
,•M •;L;^il'.iY� S �x �r^•:F _: rr�•' --.s,CY#' 'M*J .F•,!yt' J SF �..,:1 V+ r 1. %'F.� 1
h* f S 'S',}�,�r� '� t5rcmr7h+� . U3y _.y'fir; : i �_.!{,�i-iC.•i '• .t 5f.,h 4i13 '?;...;. �.y,
{J' iL+",F,?a1 rY�y`��`'
Z'ff
r. -�. •',�'t Y _ YY r� fey, 54,Frr.�j�4j��,r���li•y ,�,r -_.t ,•,-t �:.h[� [ � 1 �;- :�`.
j r:t dY.l, �! t ;.t .f .�,'<fyTr F'y ,i' ti- �r,T F -`J c �'- • 1-'N r'ti rw [ )AV.
4 s. , �a � • ''a F � - 1'� ,.� ��'4r._ �-y,; .aL � .� �i �� f aS:s,r. •:. r [1�.;� -
y wa,, f � Ss��'�r� _ ;=�`yyfli ��J ` „-. 'i 1 :�� say, %��r t f > *`• e ���r�Li� j�
' ,r. i.F.�,��r nr� �l •r'.r�iJM r trvyH r "�s �r�a��'�'� +}.(:.J 1 ` -.
71
•t ;4 i "y y+� Of. J.�,E - -� i .i T
yr ,C ;v
-fir 7-.'� �' �.t -ir"B :�,aq�'`. �,-s��� r -i : flr.� w•yV r�„ -
.p�
t ,1- 1 5 IrL R
r� 4° �:w�` t��X� �: c �a .•• r'LL/ ��� y�.�1nS��'1:.1s„O'�� v �•f r���`'`L ..d, ` ;-�'�L'� � �,: {-
,� '�Y,Fi �,.ii ,: !�•'T,y: 5y ••�r,�• rL�°�,R;�r•'r�'..11,, ^',^a,�%�k`h 4'i� '..•'.y=� Y�r`z �.+3�r��� ♦r.t �i,4�Y ,'to':`
• � �t.�`r.'►-�•..-. - _ .�'- •• , �ir�C�+i tr: ��rh,�`,Y�,2 r.�- .r .e f + o•. �-#-�i5.x7f' � �!7wf•�. `r�! t .
73''nI'4�' '.� ,�2{f,iti`,p,•,,,,•.� �tis%,r P{j�?r;�'—����,�i,:,�'
r,�y irr,'so�: - •s'r• Yn .. it tk,`� •'� ,�'T ° '� ,,ry y u ,�� .. } � '�'yk• . tw ,.�,�tS � � � .i r � _- ' ]�
1 ip K��yT,G�rJ� 4' Y�. � a•.,.,1, -�,. nCf •.� �}, �. _ �: � _:�c..•.zt d;.s�' lY ,L,SI� Ntrf i�`. h� .� �°�
�Y � 'i' ".9' � � �- � : t•- * 44r _ 3 - �y.�� r.� , j •Y. ' � .`,- le-'�i
yl,��*s•.'! �� y , 1 - j,�i,� �-t�.'+.'i [ }. ���. r �` y, r •Y —. ��%'c'3.. �! . y -t ti t �_ 1; yJ� �� i.r y8,�:.D,�r � �-- -
' > � r lsLry0.sses" nit rUr U..erY_stC�te
,x�'•'. '--�+....�' y. Y''d r• t } 4 :,S t�� - r:
� 4,
L'•t• � �'ix r ' � �,�`•�� `�,.-fi S-h �,',.�'}, �r .i Llti
• +�J ., ar�, �'�-f'• fir"'+-�3 .: ,� i�,'�1'!i el i! I.'2titE7 l 1� � _ , y".,c,, �S` * S ' ' r .•S:-� �f S .7�� -
s+ -_ y. � .�_r� �L' .y wr,•fY .��,;.'Fr' r �'� n;� •� y"� `��' - r _l;rr,
e�-r�mer�tc rrallec. a iLx .,the
).- va:`-•`L �'4fi f �' •r � .('��c-q�i r7: `.`+t�i•= - w.7- .ryYR' .. ....
S •'� ..,,,.cc -•� ��'r- ^y q.v F.=� Y -- Imo, 4G�,Y I tr� =. ':.... -•S
' T } - + L'.- r��- - r'i,: -'�' 4��• � . r� �'� �..- �i• �•'} �l:� �" !'r `• �,I.r%�i7 ."+ t Y F �-i:,u ,' '' -'�
U ref _y�t/\TJ c i.•
T:t� ?- } S� ':n4�tF"`p•-rG�`'•«.' , ?!yam �,� 'V3}', ti•• .:a. _ ��f '43. 5 'L i Ftf �ti� _ v .
{��•3 i•' - ,
l t� y, ,+yamriyfii� §+`ifi,+1�Si•� +�-
nF s� ;. - rTheAmer�can-entury.Dictionary
.�;' _ ' ~
r a � o- ��l 'j f t r '} l t-!f+ r 1 F ������ti �''1 1» Y r'c•'�. -• .;ter ry,+r�• _ .• ' _,. .. - . '
1 ,` rSj •�:4 ?c , �'}Lll`r.- .r>L �r -(�t" !-•'r i,�• z, a �l -'1 �j� k ="'� �4�'$ L
C � '�.t lrl{�`',f { Lill L} ' fL �[, �� ,+•. r i$. J hc': �. l�+ryp' y ,.
_ •'.=�t'r i s.� t. , �.- .� .1�3`i �a�3���i,}i,1,(� `f'.n?�1' f -• - 6,2, f t � i "� r- � -
,�_ -L-. ',.r�'��`�i�r,.I. wiL t 4� 1 ,�.`'.Y'.e � r,ia}77 r. 1 l� %�' L i r. f •�
u ; �� � 1�;$ IM F ��Ja ;nt. vef.' :cure=s� n wuhBch
�--.- r..p�-� r L - 7 F-v a , •��..
o.,--"-.
-' :r.iV,-�.n:, L�,`r �. � -/i '��n. � r� '- •�r'.7.-� -rrY:3ii'Yy�� �F'��-tt-�! i 1. '�l;�s f .fS1`>r_"i•�-,Lyr�1'�.c�j1- lk YYrt'�.! 4pY- 'e�,- rm�•1 �•,�•`�,i : \' t;'�•,u��s,'-
r4a
lified
lgo of v reeexc. sin�
pvesse� f
- -
the
r., ret
public n�for rnasrket�ngt purposes in a� manner doa�n
that benefits the p :u.btl"ic
:i:
f•,,.. �,�t ••i� r i. -r, �n -,ti. .,.. �t �. x. r - •.4iy :;:. r 1 , t -; ri..•
. k� rkitl=
nLr $,.
fry{rig?
71
�a.•cf
��. .�rrr . iti -'kT. _ �, .Y�y-a NJ,� 1'� �'•�m ,?�r+r,�'L-�L# . _ .:: •y.-: ;%- Rr 3:,i . -
�. ° i � �. � �yST`,ty,ir _ 7`315., � :i�` � �',U�c��lt':4S -s _ .!• _ - j r t
a R'•�j, ,! � 1{. a,e, {��'^Ff .�•Yi.:,. 1. �YT� h � yry'� Y - J'�� � 'r'"y�.-.i . X . ;;•5 }„Y� - .
_ ..}r r I-�,,''c•'cSi+r fib: - rr� ��,�. 1 .1 ' �'�r+'rJt;
'�1�.7�, � r t T�k .1 � s L 3 � �1 �f � �.s _,' �• � L � tt, �Ir�y�
'�•= -7 �r:' -: 5�.• r '� •i'J�_ f�, 4 -.� � %� y.4 �.,��.-.. - -- r sue'. �• a }' ! i'b �.r:r !
' .. lt�..' ('� . r{y'„ •�-U r v k �, , h - 6 �s '}.� y � f ,�: }` f f
_ l�r6�•r�5� "iJ`' S. 9syK.-f:�. r - f}K .. 1�.,-•i r.` r7 }� :Y �' '�r� �•%� � .r
t:.�� ,� �-�:`d?J. -��Y� �4 -4..-� _+ h{ �y���..•'-�r-„Y,-y. z,K^ :,�� F+.f:.Yra-, � . : �:.. �j %`ri �,�,��{oF .�,� �� r �„' ti ` ..
,'`.f@ � .� -�-y- f � r •r7. r 1 � •-!. r �T_ «,. fir:,"'+ .'::- � •`. _ -� -` • .rt ti•+�'! !.,x '��-tr' -. �.-
sre;etc$�e�d=:-a s the
�4 'y� ItFrtc k e �1 .�'■lw.tirti./�°7 ark 7' } } Y �7 r C', R
v544= t 7 ►j z`k�i«'�rJ { Yr�F`" `"..i r �, .`r�^.,r�]�l�t' `4;,�� �•• 4 ri . �cF s-i -
�14? . Y{tltx. ^ "! ,_✓
`t�1''rn,�,zrot1�t � XAZ
anC �`0''elaClt
- t' '{^'r'tj��, { ''°s.,...rr�•-^ 'ti tr �• �a{.��;.tpr
�� i f , t�thf Pier
�n� t t hts s,,��yt.,..'��j)]�onsoar �05 e- n
•'�, ?,.r , � -� �, --�.y,• 4 a*Ss!E�..'-�• - �t' +.�sc� � <s? •1+.•� - -
s. .� {, J 3 •,a„.-•r f=h-M.1 r :a.= r. _ ;k'=`t {� t'tAi4r+rh:v' ;; =L;.[>�. v.gr,y f•�.n .; ,.,' t - _ "•
��' .3LL 7", r ..•{is--} .• - ' y'"Y!.. � +, v-- e � rs . �,3 •r� �, a � : �
u= it ti �_r';���rft'S'� � -'�. 7r�-�•1�tG �,*v }��f,,,t*:f'S3.-. r :4��^,ri +.1'r •,'^ ,- •.'S,-a•,•ir'1 �rY. •
p"
i" .. ti tt�� _', rlr ,•;�' L: -_ _ .
-.r L�f�� �... : '�� �-�i--'' } r Y- ~ ii'l s r 'i�'•. ��'�y(,.�yF._ l .ilas �'"C,r�,r �.T s `F r Y��%i r r � , - - ti�-� t. .
•;�i lar 1, a t, S -' 2 1 h ,L� { ' ��C. ��-+J'�r� •�•-<'-.t��Y4r ,t �h r �. a_ ' s � r+ ..
•� _s 4 � Y� r�. F � i yr`'!r .r�r�; • +:`4 ' •t' Y� �+i ` -.; � � �' , ' . ... r-S
� :ti �, �. =' � �«b`f t r4� h ,�; '+-•t y • "� �,�, t r !Vt r f � �,�� 1 w�•�{,•[5' t - _ •
' .ef �r f�.p r. -j{{i �. �-.����j�{7�r�y��;'�•rt}„�5. - �.._ � t;{ r �l 'S%ft- f .. ! r,
. �J.1'y4`��� J.,��i���-•}"�s.��it i'.1rrMj�r'Vi� 44if ��l'�t� � �'' �` r#f -��-f� rr�! *�- - '` r .t i _
'?t�i�y�jr�Cr` •, : - 'J J - Li�fr�i ti. Jr ��+i :,v h. �^Z. ,,- t ,'#ii ' ry x ; i_ r
•. -- Lbi' r.-_, - _ 'rF 7 'i. � .. _
` ]rr� ]�,r_ Jlr+ Is •o �? s Sir a reern-err r corn :ara-Ne to
tf 'rr +F+'' r r t,r"` ,. , T a, J ,
i"'.r�`r�'�"='r'SCp� '7�r -:'•wr4ar.!,r 5-n;•.✓rtr'.a .
-
•+y ttl-_ � -�•, u r r� !-i �l'T t r _9. •�• t - "- U t L`] d'' �` F. � �
those for{ sta'iumsWd a lenas.�°*;:t7
i - r - L � �� �'"-ry�ti-t, �`]- ��/�y r'!r r Jh .., r l�ii .� '! •
r rt � `� e #�,�,'�� x3c','•
-
Sb;1Fy' r - •s )� `G i � '+r-t ,, ?' � '1 .r - :C�� rr ��•p t v
. (r , j , i� r s"Xx•7, �7 ±!; sir'. ��l�`'�Q" 1L
r .•M�' �. /�','[��Y t /''fir, - ,��1"' A {.�`i�r �/�ii*'»• _
}p— � a r1 \'�� Y •.. ..'
Z3�41 �,µf %ham`k�sMy��•-••T,.!• ,+lS + Y� [, S�}t.'• ; S Lf'-.S-
r &
,#�: � J� �-- �'"3 , ..iY_..;•:. tit � <. ��i,'� Iti ty. - _ r -,,,; •,4 A+t`�pp�4 r - r.: _ -^,-1Fr �Y } � P - t
jr7•• L y(•S ci3 .I- � ,,..]. '}::�� h,'+• .t, ;' } - Y. ✓ :+'�%.`� '�:�� �3$]r•, r �I r' {
-
'
r 11 70, s �� �t u�m s�r � 1 r� n a-s .Mkt -
�; :3tr 4'� ..'S •�. r' t- �. th , # �5 .,x. ira+.• .._., •r? t,
rr.+, i YJ'7 �_` yti t'=•.,-y i.r ,\•+ 7 Crra+• �',1 ] 1 ••'.Cj�itJt,�t a_y* r T {" i�r
-, --�
`4�Ta {'A ,y ti yF�t�Y' M r�i'3rA�l•• ] { t'3 ijT]i•-...-'.
]•• ' t P+j,a y .t' �{ jrfi} •�.4-
,"
a ' �i .r ti- 1� .].- .d:y. � • ,
, }� :. �• --- /f �r"i, 11��1�'.,.• 4,}�� ry1i }a�U. � -l5
� 1, r ti� �.r i •� r +
!� `'S �f'r {t ..�1rg75
•f %�.`. = "?}',. .�+ 11+ir.4 z p-? 4 y'S>'+ t:r s
• .� 4'�r ` ��`�4"{,�Fir'Sri1't �� — �' s "
• r tiff yJ sy 1 `;�;yy'+�5�• G r i ?t}I .{ �, - r��r�7�' �I ��7� ��",+ `�f .- .
C�i ' ~ 1 J�,t t -t�SLt fCY����� �4. 'r�� •11-r'
- is r1a ' tpF� .� t, 'y - y- ••,���trl+
1 g
.O'� �'y,la�, r-�ti71•?e�I'"tp(1,I{ Ty, ;c,� ;'k�%i'�dv�c�.
- ';Y iSr•` , .-c�« .. `^.i �, �1: f•s'tf - 4- ( ,d`. r.,t,LLn r••
AopfF=as
2000 Public-..'Ent6rprise
s' txxx
;i t ,.,��s.Y
..3y}�r��,• }�. ��-_����^�i�=� S c`iYf a t'rt-. 5' � ¢.:.� a _ . _ t � � Y
na;` _ � e ,� �.,s 1'+ �"' 1� ti,yr' r � t L� � •t �`•'.cl,�y �t 9.1 C t � ��. " � >� r _ F
�-y���r�y�t� � ,� ,i r rt,41 �rF � ' .,,'�..� , r }± sC �.} �7�t�r. � �•'�'`St" a a • • + L '
5 h•� �.f �,ry1C -
41 J -
51k r S.r ��,' �y{�� � +�h l:,^L-. �ryj �•'� 4t �I`k�� •' �� � "t �.:. y � w� .lr Y _ � tl�
11T.
>�x •;� �S:r.�' �' `• �sa*� imp ,'�� ��. _ _r-':� _k" � _ w - 'fir r:. - 'r ■
.0
}j� -` r Yl �L,}•.�'. _: . i.: -# r,'1`�TM' _ -J, fir- ur ar: fir. r``,,,. .
y� '. ,��._' ",� fi�'SR' Y 7ti1 Ir C .•'' '1 r� t•y,*a -
y ' n�! pr� "!.-+1..1.:� _ 4A� ..�`•r ,�� .. d rn+t'f'.P•� i r 1t •a lei '_ P„�E � r 4 i� '1.� j�r4'1
aj- s -r t •�7 �a,ss..' Z. iyy
{,k.. �, G 2 y � c .� �� �. i. [ r� l y c N- a f l y i• '�L {;
�. 3�. w.,l•''�lyYl1y. r lF,%i !'r N Y 1 ( •R. S _YS �5.�
_ { i .�ni:'tk�i'� �. � •'F•� -a ;•y ;r,:•'�q F •Y � ti'i• F� "� 4 � "x�•IE`�+h
�'t.�1�' ' - •r-'rY ' t �. a`•r• " ; t ?~• - x 3` . -1r' �`"�.�„ wyin r-•-''_�' ...",^=•-�
VIA
..' .4 _ .'fit: -.ri`�+r._' jr s '• i.f + tir ,� .i ,�.;! _
' '' '}mot ( t t POO
ikf
r� tc >r L:'•' 4�� ��`' `,
� •E f���x r ,��,��xr -.r- Sl�f
• , y� X'{ �t• f'•.' y {�•? A ��}' 3 �-Jh[}j- �^ ',L- .p r �'. i .' F `j._ F _ .
ko
�+�. i T � '*" M �$`c�`E �y,#�s�'- r• ���'� ��� ti 1 c� w rL" 3'? f' ,Y' 4' S a � � , i -.
' rat K<>?r• T {i .sM n�� 'kF^. F�"1,
zri+i{ r�-rs:� �.o�. ay�. t �. �'•• .,<i. { r. ,. •5, E tr.i,n ,'{ °if 1 J�" ti
:_rh ` . '� �. '7t"y �' ✓ a.. '� ts4 `�; a �:iti} F _ s� 1 r f Mx
+ a < a?` r..,tir .I }ig'=Y :t �s'- "ct :-•, tt'Tf- 1-
^,.- ..# -°�' P 7s�i'��':. t h _ - rf� :� � +� It - .�., � '�•`t�Y r-_'�^{F'�- ;`�i^- ��,�+ �'y�.� ,
Fi 11 k' k-t �Yi 1���tt��'' T '1 3x -:1. "4� 4,}'r�'�',,.. •rt }i r'Jr.
y. y Srs r� FyyF,�TT- h RUMSK` J Yty�c tr k ko
�a {3tif.5.
* Y "s _ r i
y, •- r�.�r �i t^',r- a?Jf •y4x`I,,f"SZ_i-.'' ,6 4..6y t�;}'�if:� �•.-. - lF..t .`ti'1f,Y''r_.'�?rr-�..'„•'-
S iTf' -� 4 V L t 'W.I"+ �i
a� r�Y •1 � 4 ��- r. f.:.�yb.._ ..y "'L_ f +�� -� �Hl .�f %rtrF � :�,:" •4 - ..
� �,L' f�+'�{ti.i"� ,fit H 'T. w ' Fr 7 �i �,.
n � ,� �. kt'1.7'� �'. �1}.L•�. •��� - �!r� -� k � l��fr- r'
b - C�
t J7 nc
�?,•'��'^��z
w;'_ a fq,sF.., i � c �� �,� Fr �t�r �.,- � , x r,�3is�-.. -s � ?': _.. r� 1FF k .- 1 t _•%t .1' 1.
rr � �" ;�•. /_ -. E tiK::: y5ic.� rs .r-ur' ajrty
Je 's
�-
�' �1�(• y 1F i •+tip' 1 J �E.S
VC-
- ;, N � �r•,.',J•, yes_-. �`---�� y =�T'�5r3 AIRFr''•`h; i��+ f � 3n 4t�Yh��ts�+ T �'•'
• i� F � J�' rij L l �?�h. F T•�/ C �~+ �. k r n..Y14 t'iiT41 �1tiy FL S �1 '
i �
44,
C-13�
Vj�46 �Z 01
ey._' J- - E 4 'L'i* , `rzrr 4 , '.�K'} •��.--, �,,A'4:a f[ 4i'rtf�ryt -
Fst' S S n't, t?-. y*. 'y �jj k' ' x rL _ F,•. r �-5- -4 z5�.c���i..,s.$p
i;51FiSx�{ - :,f :. • � - ar �.r•.,'*' r�...,f{{4 � r �,$` }4 �'r .h` �.-,yx.ri i L .Y K - Y ti
c..:h•Y 5 t r 'f *iR:S"r �7 � '�w k.- S S.t� :,zys i, �sl - � �e�'e. LS �y 1 -
} u^tis�=n:,T d mathrese}rc�'opjprturiities
_ , l'•�j`�5. ,� 3•,' 7 r•'ii�,vr, ' :Y i, y'tti S-r �T L. a' -�'! ° ,"�i�,!'rFCy'Y.r
kq E� +-7•"��htHi4 iuntjest- •, s
��PE:ublfc��y a,F}plc �retions Oppor-
C •r r x L -ea
a "¢I• ! .+ 'ii f<S'i�r',- P - r I -ji
;1*�•4 3tr': �•]f• r` ?+. 'fin �'•.L. �cY�-dry, �+•i�`.+ �i-•-k' rn ; A 3k`F f•F L{TM. ,`J-', -
�� Je i�It`9F `p+�4� L4' Qygu
i p 'h 'yyL7jfSk �, x / w
! Il•: �oE 1oi ,r ` '+ } O'dr,a nt ie s!4�n v !'i4
AW
fr F i f '+i n - ,.�{ VM�W►�77 �i 1 f'i1Fji3r
z f- L!$'' - t ;y 7''.� z iti ,'S, tT''S' c�icr• f ' -
ti 7 i i� Lr y x-ri. • t`X;t i'4E' f +`r�+• ;+fit y y _
Distrbut�Lon and safes: ortun�t;es�-6:G� �E
• _,tit ` t� + ., � - _ _" -
Ol
•,. �i.,fY �•' ,Tr,-i - S as_St1.� .�� .4 ,.�-.
- 3 r g'�rq.'�-, +', 'i -•(�' �'t ��v i'�•. 5 .; F �- .•i tz :.� h ftt
i t�
-K� • I� ��rr� `i'� / Yi4y Fes. i" 1Y d � 1 : y c ..r T
LiF-'t]'F,dy'n'�`t4- •i��,-h-h�ii r 1' L+`+ rrY
r��
.f3i - }_. tiS,; h !y�'�. � �t'f t'� x '�:'i1( '� e � t f '(its h i _ +✓ iy f + f i 1r�, �t
NO,
fi� a�')a `-�� r•�yh .�el�t t' fi i � ,. �.)�J�; � r i , '^ti - ��•� '
_ e*�� �f ° � ♦r c+ ,,ppjj�'Y� $�31'1. �'I�l����� � FiY�,i��T t`r � a Y' � � rha-� i' 9! j a .. �� ,
.tu}J4��1 � t- - -p� r+«��'Ir,�c�� Ib�? �•r +�` .� b �` �i J - ,
1 - l � tl���'a�i`•`� 7�F1 +�_4. {t� -`'L� *�u�'�� E�*.'��-Fl �� "} .L�f-i �� 1 �1'-! ! k � -
'v,.�T••rs-
.g e �✓?.a: � fry �-hi -f;� ,� � .'A" S ��� �� ri' „11-- j ". L.-�.. IFt � 1 �.Yl 1 .� !f
r+. ,4 r• -
1 it � so_
�F.-.41-i--�.c�, a
>~z f _ '� �� •�-1S.. r+^�{ �i� 4 - �5 rtth - ��' �},Yt�✓ .h �t 4 fit;
" ..f • - � �.� ;f _V� . C. h} ��+„TtiJ O • ., �y y Y C S2 - rL 'S .1.r S W � �`L
r tit.�,�Yr. , �t, ! S L"i,: -s� D.. ,r r•*,. a � t yl �
?�i �`� F ,j� tt.��f - i •,r [. •��y� � � �`�a,3,M t �r � !•- �a�;ra~r r '�7 �i !' �f�" .: - �.
:"�i., - r + � 4 y� 11 �, } .,h•.f ��'��7'�•��3•'`�'� s Yr 4i j !�Y�1+�� t �'' rL' � � ,�r � . �1 S J �W 4
� } r t 1��` : � r..si�r -a�1! �, •z. r � �^'2 4 f� - R� � •3 � 1 =i� •t ' t ���s4,f �• "��..:�`;.�i�'4� •'1 '�`. t- r'-}�:::`. +Lr� � n# {,e,�I,,�zz;-M�rzr� .
- ;•t.- t KRur� .. � ,.�, y h- ,,Y L'-� i ' y4 �.t fi--k 'C� . - _ 1r
'. . ti c i �s�•-,f Lf t'' t` J4Gi';�i +'a ^-,r.'+, .,C G', - t-'-N- 3-, - 4 'ZI ,1
� �->�'C; 'a' 1 i t ti 1� .k F �1�•-: A dal'
�• ,
+_ i'�,� .,�•-� 4, .1 ar 4 t * -��cL ,.`, ~, ?L,�`i`g3 -.� r'�. '�y�.• :.-�'s?3' f �'.z f3 f,: r{�r -
/ S-
��� �' �^�"-� J r � f{`-ii�y-i•J- i F� •i.L'..•.,. � ter.' -. ?f '7 r c i �i - n -
r ) � � r�'t-� -Y• .t�a 41l •k �}'``�T'�-'�f :- '� t.. L � f ,� E z c
iF�xs"�`M`�A�� - ir{"•;ch- -' = �"t -:f1f � S :,,rt'-s'J 't ?.4 F,,,• -- lts:' y .' :r ..r 1 _ - .
5 S
'�' � '� ' h� 'f i C Zia s� z t,. .y"r"Y"fk�' w.• - � _ ) -��r ti,r'4-
.�ri' ,�� > „F:,. {•4 .. r�+3 �'.r . r r s-. .x i
i_I fi'-
z1' afjn_ ';+�¢ Y^"r:�''L' {�,.�SS_ ry° t_ k..,.+�,,t.t 5Y �•t.� r 3" �!- �' ` r ti' �, .,G�a �: -
ctiyf a f 7,vS -,'nrt .ytzs rv.I; .r-r•'C,> z;1.`7�tiy�'Yt �l
.r'i��%'w�r,�`.�y�?.' k , ��-`�x,1 �.l ��f �Sr yt�r it '�•''�?r.�-kn,77^•,�'; 1� �?.:rrrfi"'� '��°_��� �+'-"` � "�-- `j,.L f���rn •
s-r5 H•', y��i� - - � t, Y ! o'f :f� �i�`y ,ft} `r S' a Lf�•. C�'+t;� S .3 - -
-, n-�.. i{x 5 ��::?9 ,' firr �. -'r' i+fl `�i�5 Ft�i .•.,�t'�.,., },.✓i� h i 5i[i _.r"Fs `. i�,1�!# •"�c��•"k 7 � ?id � � T
!.t .},r -c.� �.•f",� � * '"1 f i e _ a; �`? 'c'+E�r fE. 0 r„L!_' - °' rr- .
�vtic f r ��i ;.-{ --•-7`rH1Y h. v a -"`• (1 � ,s, f ';.. -
'L kilpx�,
nv'
(5
t
J
,1
4r'-t4 h - r� L-S ur r-� i_ r h i. .L ' -r ^-r �- ; - 7•y 2 •' y
Pi,}•��t.�,f t , .tip ? E h7 , ......
t`itf`+'t5
�rr,�or�� r 7'1` rr ' r'trS
_�- Y
_- MY-1i }r !rid: Promo f a l' Pa n+,;er
•^= 1 ._fy �'1 �' R ,f ss -• ri J +, f L'r.. p: t'i�.- l �-�.. _ Yr 1:t -. "t {C�: -Y _ n `?.. - _., _-
fT
`'u',t� .. "„�nrr, ,- .: ],,1•u-'!.t'3};` y i+, }'1v alar 7'j�¢,..1. r� ! �ti^.';[ �' r ++r,� `,rt '
tit � �`,r_ ��. •} {Vi•.. :,F.rr � w S S'rir�"rr � ,� irY s. � ti �� n ti .
I
1 t •' ,t � i � �i l � i4,•' � ty.y�.�` } i= �1 ..
,��rd{s-c �r�vn�ntl located
.�'1.•'r ',Y �C ''y "'� • :. .-*,-
.;
- �. - 4 - '�' �1y.i 7:' •�f ���+7�' � f l �f.l'
Cb'ifb
,r� t i�s� a nd��.b' k
ers
�.� �t - �� i'�'[ `�'_ _ � r+t+io- 7 is r - r tL• r I r t .1 _ - [
c 'I
kroveqT
t rs;r _
r:"_Td ,t ''-'
},. C'
)n Beach
f
S?zF•�.�`+�5':�.t tit.{�- 5�-.,,+'- ,sy .e,�F� r ! f �-.a: �1L -
r. y� tigFs ` �.� '{ •,.. ee��a %��f:i�+yy 31i. F _ r ",' f i 'G, `ti'^'•f�r.- - _ }_r,'
-a'-., o
-G
ttlin
AIN,
g
F.
cry F s;�, u . .4- '_� ,4 - • ! r t , •�;
70, �i .1
s {_ 1st. t� 'i l •' Fiib-•1.;.� ,� .+y- i.:F"�.,.�.: -•`� rJ
' Y F _ 1�r, +'r 7s •F,f• -.. yr, -r' it Z. "��t: r .
_ FtraY t ♦ t ,. Z � 'J3C,i 1
�� n7 �� '�.,�y"� Lt !,��4: � l --�� "L--. "-��j, 'x��5'l�: '' �� r� � ' 4 .,�` rr �':• `"ry'r a � ��sti' r+*r-r '-' t �:,i' � � �:?�* ,
'"���ty�� ��'s�l� ���r .��.` i� r-{ s,Y �.J.�s.,�,� . - - 'G:7li�- ✓ r_r t"il�
�yq y� it rir•f• �,. r, ., i ry; «i� =n �t �'i x - - Jr '- � �u f�' s .. .
p�,�}?,.!• , �G �' •i•: t�Ss ;•4 f s, rf �ri}�-'� *�#�y� tr�rL S! ,�'--� - ••'_�4a+x ,, ,h� e
t= t el tM �z N 41 Rt .:at iy; '.. .mi l ? - •r Y _`j '. •'c�tir 7 �. '� ' .1' *7•-
Al
.,ns
nu F , 'Dep,,,.e'�,�� y-
• _ _ -� rxs .:r �. �'. - ;rr''�± h ,i �"� r..'�;'{�n� #t _ f � �,, x - j�.„-
's • .2' _' t 'r: ���e f i' - :•�� -t -y _ %St J. c M�'�..Sf+•r :• r � yyJ ' .
1 l�ri I
rzr
-
,�lS,•, - ,, t ftr yF--•
. # _ =Gyp _ •l? _ '' � .:. 4- —r �" '..:.d'' .
.P.m� =f yaa�`pprt=un4��t� -es
_'.S�ai,"-'. -:,f�r o. -•'1,,��{SS ��n•-.T.�i;•C"r •i:'1
-
_. `'J.• r'7• .�'r �'.• r r2' •. 'a7 t ��Kl;"i 4 -a, �trs r1 r_- -� F � � � 1r
. •;, 1 M,:2 !�. �.0 IUSl�'U��3
- :- tom, }"�� x S I:'� 7+1� � - 3-4`'`�� I I I ��•*���rr%'f>: � - - ,.` / , •
IL
L�.��' `t 'tf.>E� j � ��•'S-� � -i a-�•z` a�•� �s�� _ � r •4` �
�i, 'u ��' ��J�T��1r.1iK•' k�� �`r�+�:,'�.r�, x'�y�(.,c [', _ . .F 1.L
�'�� {r� � 1. r'1{�•r_+.-::'•.,� � S• Ftr� :`3} ¢�,?`I��Fki�� S - .r r .
�,�,c"Jy�u, � �- `' . Jrr`rii. V. ' , N_= . ; � � . C C � y f t $yY'.� oR�*5��,��(' a.�+ • � 1 • , .y - _
<- !i i ' J • I 1 4,y -. 1.: ��i r :> rr {{3^t" �.��.t ,L,•.TJtY--` "1 _ r e 1
f•I � �{� .'r tr .t �a?•fe. � `+r .i �yf •Ct*� �r
J It
�'+: tl?�s y •''� 4� ' i -E� f;i �� �. : +s �� Try--.��k.,r.+ t aL J .._ ct4. � 2 > "!.A
6'+� `tip,. i•; «,fit. �iRr;`t 4r h'' rt :•'� t, �'lr ',: t' r`.' ilk
lk
21
rY +�- .".: Y• - •v' 1 •L C � �r��',"" .i - yYT,S'^`j -S" ''t1• a V,j C": 4�1J- �).ti•'.'•._ i x :�� -�`C%`
f �. ,4 :R, � .,E. '. .r� �r _�.'� a:.^l4. t f�:�� r;J•J.i �L_ f.
y11[[�. UM,
��e K.f rr�flr r� Bech,arfll p
side'�+Fh
, nrr], �R?5 aLr,�,a�"FAO� =p�. ` �I<`.�+ � �♦•',,�r� - �Srjy. .''_,.�•itj , �.. r :, rv• �•6;• +, ,.�`ttL � � _ ,_ 1 � ., � - .•
Ft .1 �� „+,:.'.r• !'tr'3• '4'1 fr ? perk rt' ,�'i'�• . �. •sir,:, , �J I:. 'i: '%
`r h i '�'r j,� �r a 6.L}J,: - �`f,,r">< . � � L` �`:� - . �' a:^ a ' ��.' •. � �y .., ; r 3 �- a 7=• -
' ra�if ,yb' 'i`' _ r $ p:��•,ni x .S''vi "'r 1 3 � .�" r ■1
it � a. ,l • • l.ri �», j S - ,
. .{_ram t'4S i• y '<• .t { ire � � `` r r� �.i `'F.I h t ��r�' � f - i � r Y �1fa..., .
ti3=Yr{�.-rrc�"�•yF ti:a " ?! •{ ►::.111 '' J' ;3i•�:__ �.r �.� -_ •/. ■_' _ ;�ii;; ��`'�r�� 7s-'a� Y tr _`.t �` = 7.:- t .�io -
• - - � �=}'„`�+.�M - • .� �1+� •.�ttir �; r� +fie-r,. - - _ .. � ;r"- ylfd=. _ i `'�., - �l �i�^ ic;, 1 3 _ _
`ri{: r�4��.. La.M��}^• .'-�} Je,. - �;. ffix,,.Ctf, •� .i. - �Y '•'[+�. ;+, l.+ l�' ti.
tiro zs I-•'
li--
i - UL J��� (•�t, .fir _, ,r" :��F� :. �: w��j.�ja i f,i.l�,' i• -
q 9 .�
if �r
ea
ss c 'IF
" r� rrA _ ■A.Aia
� .1S-
�.a g ge. at ap�propri, i on teo
A
f'.
&.�oppottu
,
-� � -f{ • e •x i �Y5 fit-• >f"wa-:r .r'i•1{t. -�� t `L _-
S ; L""i,c n S 1 F £ � +,, str tut o nF: ri,,,'gi
C.
o o:Nn &,Barn :n
p 9 9
Reta i I romotions
Y #, r s p• w 1
4, #+
Tw �.� f } � ��•''� ,r.r ''� ''� � � ` i �'4.Lt''A � c� - � y�' J- y.•j' 4.. `�t�' r .. i r � t.
�?�S 1 �I . .�. 4� t "�i£,�� t � �'k: c5 � i �„T 7 r't.f'1 �y�L.�A �� r - • � ,c J } t Yfr
-
5 •' rz.45�i; � +!n'�411 (' �i�l ;:7 i r - �,. t�.,I v�`s ',;. '� -.. ,� iL .�•%ti sf 5C] '� f• r
�Si (}, .;k_, [.f � ', h :.�i•'�+ i, qi'—; ��.�� + = u�r �,�� .. � Y" �'��_'. I 4 1; k 5 rrt l- t� +Y'i ✓t '
oce
i t'=�:-�rLc3q"..tnfi_�
.'y�w�_� °�`.�-�;'� i•;.v]T�i:.� M.%� ~' =` _ yF; r rr••++ E'•�+#' y '! fir_,
5 rt. �,- i`}"'x"'('""'TX!?'• F
�.,Ct,F�..'r3P+5�'fc4�� } •
strf �r IF.
f, � 1� � Jr �S. a•• L' �� � jf{-{��.s��t w. k • •c, - � i, � .•5, .��-� 3 -. ? .
•qyl �'3`l ' �'7' �'�_ 't °, . � � } �: n» - t� � �w�,. +.. � - Z �q .L'".,_ r i, _ '.f ..µ�•'`:� $q c ,,• - �, .
' c I4?•t'> t )5• t �I =`J.•-,. .i �• _ .^}^-•c:', r�c• j`. ti ; ! t r ;t ,; . � y L S.ti 1•^ 4 _
+art aers ��p {�a:t goo: i,; s- t r at wou:l carnp�iment: the image
:W—M;!c. 4.x is �:•;Y>.t•,-`ir�•.• f f °fJ.ti. `'Sty rc. 4s�:r(t �,.;!'k i,.
.�.' �"�� L^• b �I ._� h r� v � 1 '� �T�y • � Tt3::, z r� � G � .y' C '� s , ,+ t k' 'y ; % _ "
RK
" ��c '��Ld��r-r'k ' ��c ;� w� � y .�• -�..- 5s ��+1r14�'
I-M,r,rlb - 4 '. _ ..
;�usegory din this: cs;+h��er beverage 'ateQory
rdt r: tk e�,y" � - .r �r 4 1 1 r .
{ R�ques �oi.sas snttoa :all.qual;if�'ed beverage companies
_ I.C�a+^ x•?� ^�� -Y
+- �'3i rf }y E' i•
}' . Subrr sslo f f rr� r� ropo /l bye. ocaf:ti col' Bottl'i'ng on pant
M •J. i' ..il M
nd. Pepsi. gLL1a� t..n-� na
�' 1� r + + � xT-r � i7 � •.. ZG� r•-s r - - �3��.�t•'ka.c�},4� � 'S� ���. �,f - � - ' _
-1 + . � �. Y • r 4' , � •�' r � S+ .�.:•i' ♦t;, 4h'ti§�: �?f' - ac£ 'fir. G - - A'L ti • ' � � _ _ .
"
Four-hoU prdsbbtationsyeacho'an,y t-+_ city staff_ end city
' � (��� agent'• t�,� _ � '.r[[�t.�� r �t '"
rr ;j�S}, it .. - !JG J'��• � ., y]ii','r� Lt. �' •.0 .. -
t'
firma: ed�.str r� -ths o y'b, osa'ls3:ri�nreihin both, f�nan.cial
� P. p 4 9�. 9 i
rrr
• .^3#1 �x r� i �a i. ' i,`.�i :4fr�. �, �+.: .�t { �
crrmitment asw,el!l as�Com �tment o.t�;rhn�er .a df�resources
• iV t ; - i-+ '1��1 i Y AY 7 s r`%'"r.� � _ 1 r�1�� 43•FGl
- „ {.II f.� ` , •:� iJ '� _ _.. � � ��� x t. ti • �r� �.-.. , +ya�i'1-.wy 1111�11'��1 "'. ` •. �i
Negotiations` of tf7e fna°+`Strategc,,Alliance and Long Term
Partnership Agrernent vv�h the`Citj Attorneys Office
��•. YT�Y � P �.I+�iWE.S Hy�.rf�r - - t-
v.i wS,til h.L1t:�-jryJ�a{V��tr
r �. �� J' r- '• .ir ayX 1 � •' � -.1 -kv ••.i5
'r ky y4 rf, r +..kr 'r 'k -t• ' - Fi•��,j �, 7 t
'•y�s,s��+`�-k.�ik ,x I_�:f� ���4•�•y��rf ; -_ .} a•,t
�' r n " • ti J �'i. ?•r/r .(. ]•y� p '�•'!ti i r �� ry.�'y�.'R`�," # �} •. � - F • {., •: .
`'��'• h�Ck sir t ;-5 � • `' ,.�c ,� „�,� 4�'{,� c .. . 'r - - � � .. _
�•! �, �-, i +-ate. -. nd. S• r �• r3 • �,. 1• � :� M1. �'`'' � -
F` tee L.- tners h# P.:ro ra m
ttra . '• ; C.y it 3 �' Tr � ..h• i •r" +�'� r a 't`i y ,;. ! � � Aj�i�;� :�s�J 4 -
r r kcxr�� ffir",
wa
-41
: .r � i 'e ids citrizen.5
' • Y t •';•.-r ".a''' ��'S> - e 2A i-.... k. ri,-' • - - , a:7 x.r
'Mara. e�a�_ �ee+�1 µsecU,1 TY -- 17 11171- rrely.. �..
_ si: [ Ir 1� rl �� .i tr t � :A:j'•+• -- i,. �V h ?� r .• . - •• ,- ;, -
t -�.§r- f o ;xr�csY� . � r s � ,;:�%a' , ' •4 prr � -'� ?- - '�. 'ra �Tl. r -±y, r tr•"S P _ s `� ,rir� t• r . r i
e n aria'; erg
S-� �+;� •'!. L_! � r f-^ � .'�. r,rer�F�- •'i y_ l � - - - •�•�• [ t - _ - tt
s Y5� _• ..r�1 _ ,t;=� ` ' s:�'' µ air, - +9 F�ii�,�,.e �{ �') .sr. , � . to `, _ ' �, � ' k k �
• .-.��„¢ F; s ��,V' f r1 s'.. 5 lint �3'SyY. ..y rr \,��+v. i�.r,TS _
�ee zlbf o:ur- m n�crp .I �p�:er Jar !d the Pier=` Plaza
} s r•
tF it I rv�: •lN ,.� + � !r 4�t-r •'�..i�'i.
a,� r�tenap � rf 0•u.bti,c�_ bea: hes� h ,
!� L i ;: ') ) � �y.a - 1T ;,1=i.9ti=L?�T Z>�. rS'•rY�Y•-v. -rr !• r .'}-.f �f � i . _
-g,
Ia�ne,naincei�of •our 54}tireihbor�h:a d=parks :5:
�. .1::`: �.c ;.�{�•,��}-f ��'r,. Y .. t..• ' � ,q. ti5j�y ;� "t •,- - _
- comm �_�un! t p} ;r C fT tnd the k Y :unton:atop cents Park
.�:I. r-'=,- r'"' r - •._" - . - +✓
-`. �;
Re.a r Facii�ty���
'j CF ! r J k -•ir . '-. 'a i 11 r r'f�,•, t• i - it ,Ny .
City i.s resp.ons`ibe for.;the Ce=ntra'�Library and other
branches the tic: center dice and fire stations and
p
other public fa(-iiities
��t'jµ`'� ,��,� i 4� 9r� �r�`L � '4�3'.?�/ t "'� , .. ��•`}T }. r - - r .i.1 i - h� .
yY_
L,7 • fey,,'. 1 t.. ` t/� ,�,`��.lr+t'�J. �• - [CTy>- rcfY 1',�3..
` .17
ff'�'r �4l � {,L .,'4:��:J'���.,t =•��{.:[� � � , r ; r--
-
`�j.
; ft `oira
< V F1'.}Met,'�/- �+, ��: � a � ,.. rc+•-c- _-"F�,L` _ ..���. s . ire: 'r •=Z �' -• J "r"
����L .. E� s .,-�-�+``. ,� <.. � y ' - � �g *�3 � < _ 'tl,_�,,,�,- < ` ,.f+lam �v ��;ci'S� .,.1\'. • . -
��_ is -..+T ' r -v. k��• x) ��' .� � }.x,•'�r i. r r- _ �--ia� a o1=,,
i��,Yt ems, .:;5 � .•r 'f _4y 1� � 7 11 �,.,Y ,• r � t .��y-J3S �S t.
-q,T�'��.�.--hO 'n� - •yL� �'t3s ,:jr r r. � U ? 1rt
EJ;..y�.J. C�i, F �+.' ��-�?� `� s}•-1i' :`h„�=+:'1' ,�,,- '`'�i:r ��'hyr�«.�_-�••r:~''r. >' }�� c• � •� � �� t tri �•f f±_;^�1, � �:� }
�i,5'�' ?Y_ •'�{Y,1 r�l. K� �',� x2 {_`..y]r. � ��x$5 a+ y+.a: •r -`:s 3t�k -`�'_n � � `-Y-L•.. ,.'�_ �♦ �'^t •`i"r C-.`+ `P'Y .e�}tf ._1 �` .
,4,n7 y. •r• l?y��,`��j'-aR �S� ' i f �y.�3}�� 4"r" � w �i 7 s�S"'�''.. f;� '•` �v�.y r �j_ � �:..ri"'J7.Y r5• } �,"' e7't tis'.�`.l��)�, .r•'=1��+...
fe
qt�
"�� � � s4'o.�l �3��,"�� J ~ v ' � � Y yu� 1 � '�'+-tL��' �- ' ° tµ#e; 'nt � ie#t��r�' - t . "i - �' +. ° H`C''3-••"�'"y `{ • r • -
it"s :�ft �t S
.- �' S.�r� r r ' '�i � .'' "t���' ��R _ � � �� �Y � ,�RF� ` �:�f frS 7 ,� _ • r 7 °, �''�h''�•t . 4 -
,rn,
J•J fj 5
f`^ t�i , m m,., e nd":
fF of-
t n .
tat
1 f;�..� :t - °..,r .c[.
. ,•. 'Ir T' : - i ,,�i:' yes+ , r. �_ . - ..er..._(r . i _ . f•
� �S� _ : r�r.t�=:�:��[s:t 'i'u; Y,i:' y.r�.�ij`� � - ' :.xd}ia% -�_}`•^ ��;
`•i' �Y�:.x'f `' j ''1• 7 � t^� S4� `.'_, x.I�'� �� - ..1 f .:'Ii.. .•4 - •. .I r{ �''. '
'r. i-' F� � � t � r•_ ,fir l7+.�C -'i�-. ir�t' �w�. 3 r
oT,, sue'