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EDWARD HENNING AND ASSOCIATES - 1991-02-04
n. Il r REQUEST FOP REDEVELOPMENT AGENCY ACTION APPROVED 9Y CITY COUNCIL PH 91-04 � i_-+.r...._.�.�...`'....�.ly.N.1r February a , 1991 • f ! ,.,�.�:j.,�,L.:.1r:.la' sate Submitted to: Hahorable Chas. hers ' Michael T. Uberuaga, Executive Director Submitted by: 0 Barbara A. Kaiser Deputy city Administrntor/&==ic W1elapmenC4A--' Ptapared by: ' Subject: ANAL OF AL029W FM CCMIIMW GWJICFS � Tf - A ICY AAMD HUM i OMD IiD FtEJL�AT+E A 11BWII1� Consistent with Coune WA a c� ARIr�n� Yes oN w P011cyorxceepption Statement of Iswe, Recommendation, Anelysit, Funding Source, A'ternat;ve Actions, Atter�ments: OF ISSUE. r nm Fbecievelgxnwit Agency staff has solicited proptea:ls fran qualified constdtants to fornsAat.e is "Business btpravmnent Area" in downtown Hwttixgton Beach. Request for Proposals were mailed on Atxjust 16, 1990. FUrsds for t1da prorjgat are from the $150, 000 badgeted in FY 90/91 for Redevelopnent marketing. REX a • • the city rs insurance requirements. •.� 1) W i r� � requiremen j 2) Appre`ie the attached Agreement (not to exceed $12,500) , for vouzsultant smioes batmen the w devcuopnentr Agency and Fxb and Henn.+rrg C Arsociates . j rAie idea of ising a. coordinated management type approach to ensure success of the Main -Pier Redeveloprant Project Area began with a report by Halcyon, Ltd. in 1989. i:,klcycn stated that "centralized m mgement of the district's m- kat.•ing, a 1varti.sirrg, special events, imintenance, operations, and leasing will be r•.c, v►portant element in the district's onjoing success." ,;,• ley} r Sinm 1989, the amber c �Bu f Cczae Downtown siness Camdttse has been Ch rreating with city staff an-1. :be Downta m Merchants gild to research the best way to organize the dry district. The eounittee decided to pursue the formaticn of a Disiness Lrf:rovec ent Area (Senate Hill 1424) , more vcmnrxhly ' k wom as a "Business 31rprovement district." ' onAugust16, 1990, an RFP was distrL`uted by the fter nwit of Eewunia , Developnent. The RFP requires the cosi%atant to lead the committee in a two-phasa Project. Fir3t, the consultant wiU research the feasibility of and `'. support for a Business 'ihprwement Area. Second, if support exists, the oon1sultant would inplenymt the Business Irp ovement Area according to SB 1424. f' ' r ; 0 -. _, , . •�+, tl�I•S['acw rn•.T!uf I', r.0 TiE , r . � - - _ [[ s7q /', , i . !,t -r �• ,' .:� ,,xll.ri 1. ,. i'. v.Yr e�ri!'.a r f..r .. . ... - l �i..i} ., ,..', .f::... IJ , ��'.;�.L ydi i. !i�F. .. t ��>. +j. .. i • J ', +.; 1 fir.. ,, ,1 , � It .+'f r if ' •! •r �1; ... - f..�{1 ♦ f j .. •t �, 1. i tl i .. _ .t I . ,. - •1 t1. tl ,,rt, � rZ7 ''�� h +41� • T�•{ SS 1, 'r t: •/fir ` (' ' 1� r 13 r t Thdre unm threw qual! f-ing re_-•ponses to the R: ' ) W,w.mrd Hmming & Aweciat �.• 1, j Downtown Focus ,� IJOI•IiIL-A'Mi :J�V1441.L�aa.tvaa Consult snts 1, t I f �y tirr� r •L . ' r J • �'�jafft' •� r ' ` t �ri�t 1 f �•M1 M t3 ' r Iy�'t 'Ib F�+tss l T�W { i $ 17,500 a miichs 8 months $ 18,000 8 months t � Tho •'t•rT `' t „ Jepartm�.nt of FL.-Jmmda ravelopmpnt st/a"i and the Chamber's Dcwratcxwm stness Oammittee reviewed the prg)oslls sub,71 d. A1� stir careful, Hu j corrideration, it is reeotrYrrended What Edward HcaTA q & A 3or aLes be stained t+ as consultant on the project based an his previous exturi.enoa with r3I11 formation and as a former downtown Redevelopment Project; ;anger in the OrangeCounty rxva t t: Afcer selecting Edward Henning & Associates, the deparrt3MIt of Doonomic : ��• ) Davelaprrent reduced the coat of the AgreemEnt from $17.500 to $12, 5U0 r1y I increasing the responsibit.ity of stiff for portions of the project. r, FY g0/91 budget - Redeve gpaent d Visitors bureau Marketing F11.n4a, Ac=mt No. RSA-ID-810-5-52-an. i 1 not approve the reoamendsd action set -h*� eux then consultant. 1) Agreerent• :Ear cmisultant services. 2) Netter of Support fr n, Downtcwn Merchants Guild. t:� • "'r ; 3) Status of FY 90/9i R aevelopnent Ma).-Ret:irTg FLind balance. 4) Halcyon Report ' KT/ G:ls 1; �► r,. 0538'a 1 , —1 r.' t;,,A 1r' t ti 1 t • , �\ ,t , i•�1I,T A , t hqq LL ' y �ht r.'�'Ll i '• _ •.•.pr ^�-7:st^ct-�.�...rr+.1•!'vunt'• +•r_cr,.7:sT,rr':.,�K, i'1,• C Ll 1.. ..,.. �..... ,�.�. }. a :.n .c�'�•".•'�-�tiZL11,.rA.. T. 1' �r r fltA •'` y 1'�. 'U C : ,3 '' r vie �..)�• 1 �1 Yt I t ,,�. �. , �.d „�, •tt t r��b �'•, j tt i ,yti tir< sl o,'t 't���•zZah • t` ��� !ti ••i 4 I,fl r�� 'MV1.lrf "14 s '' t t4 �ii1 hF r � l f r� i.;• . • •A. i 1': .,r, ...,;1.,L.) f• �Il.• f ..r. +{ )t,ll .•rF 1' kt' ' •p 'f 1 •� il,.. r*�•1 L, ,. . ' ! i !:!'Y.iS .T'+C•' f^•.1aydJ, r , •17A�L.a��'!�`-� • i 7t �, ! . is `Y14��y'�,I•,� r• !.i(+� 54 1: 1��� r,��.`w..ir'���� � _ ���•_.. � Sr. � 1• ..,�i r f t jay'(l��ii,. •��� ` ';: .1 irk- {1 '!-A'—, l�� �,"1 �Sr 3 •1 P,lf�, r } A r � t,: • to �. �a� -' '�5'r �; •�' "�� ; ' ;•�.l:;fir ,7t",.•1{ ' •� , 1 � y i 1r ri; � as �1 Irt r w� ' 1jpAi' 1 , \ . � 1. 1' •� 1 • _ ` } � r (1;�• �, •r , its' .- I {1 ili�"� I �fY 11 1 .01 rll , �ilxt' �.ti 'Jr _ •,. _,I ,:�rr, !,• 1'It. ,r/'1/, )':'A f. ���!' ,. r f! ,ryCfl , } ' -. ,._ _. 1. '• r,,.yf� ty r, 1.5'i''It ! �, • Jr - , , -� ..Tar _ ,.-, a: '� i ,� '� � � y � 1 '1 41 •!, , IL 1 3 AGREEMENT U TWEEN THP REDEVELOPMENT AGENCY OF THE , CITY OF HUNTINGTON ©EACH AND t—) ' EDWARD HENIIING 51 ASSOCIATES FOR CONSULT00 SERVICES CONTROL. TIDE. OF PERFORMANCE CODIPENSATION EXTRA WORK METHOD OF, PAYMENT • 4 Th, PACE 1 ... t 's? 2 Jli 1, 2y rZid�ii +� i DISPOSITION OF FILETS AND DOCUMENTS INU01NYFICATION, DEFENSE, HOLD HARMLESS WORKERS' COMPENSATION INSURANCE INDEPENDENT CONTRACTOR TI'RMINATIVN OF AGREEX20' ASSIGNMENT AND SUBCONTRACTING AGENCY EMPLOYEES AND OFFICIALS NOTICES ENTIRETY 2 4 4 5 6 7 7 7 7 8 _ 1 4 _I'� 1F,,�; �'-L r.!yy' Nr r, `.1 !•` + �+ ' Ir iry rf,'ti r i 5,,.•,,,♦, L,t�l '� J,� :i, ,� I �.1 + ` I � r.F r tit.,`♦ �, ` °iF 1.�'at�•=` !t ', 1}::t;1r ,.r t t' :i' t ''! t' , ♦ j r' r ''r��l! e„!�'Y '�I 1 rr'S r � lL, r `�J? ► I � �.• t . / � 1�.:' , � j �13' „ � SF + ��' I,�'��I' }, 1 `, r j .. �r �� 1('. , �,, •tar J,{'�t� (ti ��{ f !� '� :Jyir QS" ii J" (. r1 'i�{.•, - 11 .IJ, .;' 4'•cf (r r r t51 ! 1�< i(� ,� ,, rr �e ,.. •_� t. :'r }•j. } 1% ,'i .J- . + 1, t ,1 .i -�� `'F. r~ 4,�, .;# V :t, I c T42 rA ,rt. AGREEMENT BETKEEN THE REDEVELOPMENT AGENCY CF THE h; "IT7 OF HUNTINGTON BEACH AND EDWARD HENNING ASSOCIATES FOR CONSULTING SERVICES THIS AGREEMENT, ,.ade ant ei►tered into Lhis 4th-_ clay 11+ Of February 1991, by and between the PEDEVELOPMENT AGENCY OF THE C17i OF HUNTINGTON BEACH, hereinafter referred to as "AGEINCY", and EDWARD HENNING ASSOCIATES, hereinafter referred to a "CONTRACTOR." WHEREAS, AGENCY desires services in connection with bueiness improvement matters in t:h:, City of Huntington Bnach; and pursuant t.) -ILI the documentation on file in the City Clerk's office, the prnvlsions of Chapter 3.03 relating to Professional Services conEracts have been complied with, and 66III CONTRACTOR has been selected to perform said cervices, Yc P., 4 NOW, THEREFORE, it is agreed by AGENCY and CONTRACTOR as follows: "j-e WORK -STAZEM-T CONTRACTOR shall provide all services described in the scope of services, which is attached hereto and incorporated into IS this Agreement by this reference as Exhibit "A." Said ser-ices shall sometimes hereinafter be referred to as "PROJECT." CONTRAC'1�,'R shall designate Edward Henning, who shall represent It and be its sole contact and agent in all consultations with AGENCII Curing the performance of this Agreement. . it, .,4 2. CONTROL AA," 4 In performing services under this agreement, CONTRACTOR shall work under the direction and control of the City Administrator 41 or his designee and shall not render additional services other than -0 ("�4 A 1 4 .7 % f . !.7 T A; 0." �,4 41 r'7-, W, $At, ;Wft, .P i R J, j J 7 o y i. ,j: .tZI t+ i 1��1wp��g ' • t . . ..��siiCST�� A ,r '', rt'•,• I`• r .f M� , f, hose specified in this agreement without 'he advance concurrence of he City Administrator. sltr,:�, dl r•. 3 . TIME_ OF PEREORMANCR r?ime is of the essence of this Agreement. The services f the CONTRACTOR are to commence as soon as practicable after the ' tl 4 raA`{ �.'• . xecution of this Agreement and all tasks by prase specified in ahibit "A" shall k)e completed within a reasonable time thereafter 1 1ar1 fib f '. nd shall be completed prior to tho compensation paid for each such 71 �r phase. 40? y ,• 4. S� gE��TiS.�li 1 +fs c;. In consideration of the performance of the services ff�� described in Pr,ction 1 above, AGENCY agrees to pay CONTRACTOR a fee y not to exceed $12,500.00 including expanses all as a set forth in 1!•, •trt1 Exhibit "A". 5. EX"' A WORK i In the event of authori`rcation, in writing by the CITY, "'} �`�s?r��!, • _ of changes from the work describedin Exhibit "A", or for other ` t F written penmis;sion authorizing additional work not conteniplatEd + , herein, additional compensation shall be allowed for such Extra a , UP work, so long as the prior written approval of the City + i 0 t stiff r r +r t1 '•C i 1 ' :: (i '!'� •X%•' ,,=gin;' �• r Administrator is obtained. f:• ;- 6. r ,►�t� + `-'fr . 3' � A. CONTRACTOR shall be entitled to progress payments toward tt+e fixed fee set forth in Section 4 herein in accordance with the progress and payment schedules set forth in Exhibit A". B. Delivery of work product: A coph of every memo ' 1 trrr T `a�ti�:{y and :sport prepared by CONTRACTOR shall be submitted to the City 1, Administrator to demonstrate progress toward completion of tasks.�f' `>W!r �� •, fr.. MW, of Uµwt +.'r`V \`•H'j•'S' r 1 .-.. C_r r a '�7r ji r t 4w, : t r , :+11 .l•. 1 _ ��}�'^j r�lS1'� ? '-d v � ,7 ff{�� '>•tti+r Ri �',r It< <ti , t � i, '��,•�'tt�' �.�C •* ,+' i1 ( �, S,it. R:. �'YI' � �i '� i�' J �µ����`i"��",�y��fr�'7�1!t�l.�y1�{"�,�, j�,L.(,,�r a �'�, `�> ,isiS,,�'•g3��i� +.+�','4 r...ai% � r r + }� _ tt 11- rt' .,I d�1, ,•Ii i,,y,Vl ` y•. 5, -. r 1 111 P i� �3 ,!• ( f„ d t• , 1 •,r- � ,, '7 .. , •!t� It t 7ir�� ' �, i. ! f i •.1 ii'tt+-`!•J'3,� T�.� ,-t.:l, _ • t; �' .. t , r :IlM5•L) -'1 ifS�''1 i}I`..v{d{•, ,j tJ 'l �.F(C�� ii/� r,�!�j fi -'Yi� � .ti: •'L•. ('i,f 1 •r.' .. I y y cf. -i� ri:. y��t� f�.y1i:,�'i;;'111if. [�r�i�, .T .,( �t ;t{ 'I>• r,r �1 fi `.f 1 '� _ •t • ,. - �..f ' r (d.rt � r tw r't � i'.�� % �f.S 41 ��� �i71..•�K tti� �.t"'`M, yl, t .� : t '( r 1 ,� ': ). tX..L (a (a'..', ', � r'.''..t Fr' �f v. t:4 �.,' ,t) ' - .t: • I,r ,d••r 14.jf� '�'� t r ;1 jr �� ( t .•. 1. , rl�(j•(' h 17 i i.: ,, is . _, � + _ 1 f � � i�t' I ,M r 't 7 � "� 1 ' itY�>'iY'r't r •t � 1. C. The CONTRACTOR shall submit to the AGENCit an invoice for each progresn payment due. Such invoice shall: 1, ; 1) Reference this Agreement; 2) Describ3 thn services performed; ' '' + 3) Show the tottil .mount of the payment due; 4) Include a cei*.ification by a principal member of the CONTRACTOR'S i'.rm thbt the work has been performed in accordance w; :h �} �t 0 the provisions of this Agreement; and '. Upon_ submissicn of any such invoice, if AGENCY is satisfied that IIGNTRACTOR is making satisfactory progrena toward completion of tasks in accordance with this Agreement, AGENCY shall �`{'- ,•����` ,:art, w promptly approve the invoice, in which event payment shall be made k. within thirty (30) days, of receipt of the invoice by AGENCY. Such >:,ti► fi ;� '!' approval shall, not be unreasonably withhold. D. Any billings for extra work or additional services autho:ized by the AGENCY shall be invoiced separately to the AGENCY. Such invoic6 3hsll contain all of the information required under paragraph 6C, and in addition sna).l list the hours >; Kati;',, expended and hourly r•5te charged for such additional time. Such r invoices shall be approved by the City Administrato, if the work performed is in accordance w..i:► F•'he extra work or additional 1ry+7 S r services requested, and if AGENCY is satisfied that the statement of ti hours worked and costs incurred is accurate. Such approval shall f , t i�'/ t Lr • is not be unreasonably ,;ithheld. Any dispute between the parties d �Z 's' concerning payment of such an invoice shal.l be treated as separate and apart from the ongoing perfo,:mance of the remainder of this Agreement. ',. -3- ,Sy16 ''y � � tt Y, rt' f r" • .. + �y,y} �� 1I ,�f+ 1 � .7. i T .;iy r . '�i+..'il - t ,. , i!40 Wi .a1t4;lr ` ': ' t? � `I Ai W�t. ! +� ,,,. � ;i� •ill 1 y /''ij �,7;i .i.,`' +.r . tt. ,r•tr 'c.iF fill }]�ij, r 4' - 4 1Y • t `• - ,., , �,p ''41 . aif '� y.r j': �� d 1�1IFpp S + r `j:. .. !� {r r r. ` •r ,�tiH" t � , 4)�"` r art{r, It �(1 1• ti r ! t4; � � 1r{ t.;`r i ,.{ Y Jt r 1 7 t i;t�t {„ ty +kl1r, }j��r'j�t���`�ilz, S _ail r t`'; •. ,; r \t ^'ry { ''pit, t+'•:C '�f �'�1+1� F � I t r 1. 1 I. '�' +. ',l. ;lr '�j .`�trr��1 . `•��y `@�1��', � r �,g} ��j'�• I f t,; ; - — ''i, 4 �; ,r r1,f if �/ 'F '1' rt 3•i 11 () ( _ .f'' ,.t y /t ! , it,s �!!�i(.' �4 1f 7*� 1+r r: \S' f r r . •, , t , „STY .', r1 r l'. ��i "'r! f.r�t+t�l' �t J. r �•• r, ll' i, ,�. `�� �7 r; 1 )1! art •I ! tt,,�� 'rr tj,'j'1l ,t ',�� ��'�� '`• ,r� 't• rir• to lip ir Q4 Ilk &-AND- -DUMUMM rlt7. CONTRACTOR agrees that all inaterials prepared cy -upon termination Of this hereunder, shall be turned ovar to AGTN Agreement or upon PROJECT completion, whichever shall occur Etralt. 4w n thn event this Agreement is terminatei3, said materialr may be A d by AGENCY in the completion of PROJECT or as it othe rwise sees use ass t-.o the AGENCY upon payment6. 's 4 fit. Title to said materials shall p of fees determineC. to be earned by CONTRA-Tr;p to the point of termination or completion of the PROJECT, whichever is applicable. �T- V CONTRACTOR shall be nntitled to retain copies Of all papers prepared hereuneer. _77 E EF HSE, -HOLD HAMM CONTRACTOR hereby 096VOSS to indemnify and Save and hold harmless AGENCY, its officers and employees, from any and all liability, including any claim of liability and any and all losses ,q or Cost.15 arising out of CoWrRACTOR-330 negligence or other tortiout conduct in performance of this agreement either by CONTRACTOR, its officers or employees. 9. WORKERS' CONTRACTOR shall comply with all of the provisions of the Worke� Compensation Insurance ant'safety Aat-Is, of the State of r. Kion 4 and 5 of the California, the� licable provisions of Di " "Ica'" W, P California Labor Cod�ed all amendme thereto; and all similar r la ap cable; and shall indemnify, state or federal acts 0 fend and hnid harmless AG m and against all claims, Cts or a ap cable, e and s on t• " the 3 OZ m�e c able , an rmless G- m and against ins 4y NL uix &:ctionst pro edings and judgments of demands, payments, S i t t rl including a every nature and d cription, including att ey's fees anti costs presented, br q or recovered against AGENCY,"*far or on accou. It of -4- 1,--� —, — r —7 Af to i.9 tl 4,y -fir 41 Z. Ai , + L + :r�sS?M,1v�UMns��1 ...Ja:•Y.l,sr.=�r •yU «�... ...C..>.-SI-:i. _. 01 incurred on IA any of said ncts which y bE by reason der any ability his Agreement- e R under of any worh to b rEormed by CONTP� CONT RACTO shall a triin and furnish evidence to AGENCY orkers' COmPQ nuation insurance end of maintenance of statutor n amou of not lean than $100,000 bodily employers' liaWlitY ,r r co imou by To r 'ha 11 0 tatuto r ork uh o not C li"y a accident, 'X !0I ;.njury by accide each accident, 00,000 bodily injury by (7. 003 bo ly injury by disease, disease, eac,,employee, and $250, C 75-11 policy Mini tii In addition to the workers' compansation in5ur and obtain to indemnify AGENCY, CONTRACTOR Sha C NT OR'S covenant ousting the insurance policies and furni to AGENCY the following PROJECT: A. Goner a i WX IWWA= ity iiisurance, A polic of general public liab maid policy shall including for vehicle cove 90. 0 urni CT, :b ity A 1101 i -c li cote ge' i n lud fficerr CTIOR, its fficers, agents and indemnify CON employees, whild actin within the scope of their duties, against an nd all claims Of arising out of or th in connectionPROJECT, and shall provide A coverage in no w! nol le ss tha the following Mount: '4� Pik I N combined si le limit bodil injury acid property eluding completed op ationa liability arid damage, l,000,000 per blank contracLual liability, Of provided nder a form which If coverage is oce rrence. eludes a designated general aggregate imit, the aggregate limit must be no less than $1,0f 9 00. Said policy shall name AGENCY* its Officers* and em ogees it C J�����:'f'j��xr �t.�l ,.. '..�'' '!tr ) I�/� ,.!•a,�i t, .l'. ., t ,t., t� ,1Iy y.1 `tf V'�'� t i�1�/���.. - t ��•r IT. N r;, IF 4 . L ,t- 14 iiL�,� _ , 1 � rrs c• y# j : . � �r Wit. �• X1i t �., � I r. ,•� r10 ki "•trirrl� � .:` r r tt yy tit ri 1 Tr as Additional Insureds, and shall specifically pr vide a ��i r' •1 ��.. •ryq t at any other insurance coverage which may b `4 a icabla to the PROJECT shall be deemed cess t �t cove ge and that CONTRACTOR'S insurance shall a L. primary jL..I101� CONTRACTOR all acquire a prof sionnl liability +. �' . • t J` r insurphce poll y covering the work performed by it N hereunder, Said policy sh 1 provide coverage for CONTRACTOR'S proCe slop liability in an amount not ,y less than $500,000 p occurrence and in the aggregate. A cla s m e policy shall be acceptable. •. °` S Certificate$ of insurance r saidrioli�:ies shall be :. , he City A*torney inr to the commencement t ,). approved in writing by Y ( ` ♦. ' ` r of any Mork hereund r. All Certificates of nsuraare (and the l • ;, ra<;, , c r,�,r '' policies of 3Zsu Rnce or endcrsements the shall provide that a t` 2i''`'1.any suer Cer ficates and policies shall not be ncelled or ifi,d a thout thirty (30) days prior written no ice to AGENCY. rv� tir ' 1� tr t �,t,�`r3 t�',` ''' mod �S � ;t^ FIH,rjr', ,' a; CONTRA R shall notify AGENCY immediately if and who any of said 01 ies is reduced in coverqga or limits due to paymen of. s claim f 1 V its insurance carrier. " r t ►c ' ll . INpFtP N. .� NTn CTOR t1 ,Tlrr.�wrsf.ti;, a Yuri j '-;!' *3' ` CONTRACTOR is, and shall be, acting a. al.l times in the,,, �,, ; w'Sl�,wj ��'?y.�rr,'• performance of this Agreement as an independent contractor.; -: t t v °�ri 1 r11 t �' '•r V, w��Irl c l�'t CONTRACTOR shall secure at its expense, and be responsible for any V f ' and all payments of ail taxes, social security, r,tate disability '` :.' ° y� .• insurance rompens3ation:• unemplol-ment compensation and other payroll 1 r C�• eJ t let 1j.., ;►lib �1{t (i� .. '11 1 { , 1 It tji l. ' b, r ' �!S `�+ } r' J4�r r -on{ � ,, 1 c rr+ at w r , r / ,r I♦{ , •{ ,�' .'I }1 't - 4 t �, .. t yt { t , t �,` j. y, ttt •�•�• �• ! r{��� !irjit r�, � ,r�i i-. , i 1 � � r, •1,-' ,,� � I +�� a M : t 1-r� ,fyl�t J.�i `�{;R�T �J. , rta .•rl: •i' Y +,f'•' .. *%L 4 t i' i tr. •rJ > 1' ({ • a LNI (�xr�;d' ,�' y/�} . ' ` � t.•:', � rl ,�.0 d r - + :/r 'r .r iCi `_��. ,;y �1Y li- p • '7 ! ��l il: �'�•�� i!� �""s1 t � , , ' 1 ,. t ^� . "' t ')•* f +! r r`� r I r ''y, y � ' yt•- '�i:.l 17 J ♦• i - -' - .i' , .1• .i R1L`�� ♦ �7_ i.,�' l'�'l( �,,� l2�Y�!I,f L yrj r i , t ; � ` r i { , ,_ 1 � 1 ` r ,. / iR,r, � �h.i•T�`} � f Al ;+ ,1, h ) vt ( V sCit.r 1r S{�Y' `S }+� S gyp- t r1/t� (,.: t/� �.,. y/, tr'• 1 l �, 1 .r '1 � �Ir i�rJt �,. '�� '!• � e i,� 1 •�},~,l �` ft± r.l. , 1 • .r l� ') t • t... 'f} �:. r V , I r ( ' r : t- f, �., � , ,��; i`� 'r r ,!�(,' ,1'j�::... �r'_ rs� ,p f, 1'.r r1►r 'rr t , II;,,1�l, !��. ` rr 1� , r, �� ;l l i �, a .1-, 11 1' 11♦{1 � .a t 0.1 r, t J • t � ,1.1 �l ll,r =j '�•�,�t{ 1 it 'L. .,1c,.�' l. is I tt r. ( i.!' "�.,y• �� :, „)� t)L , s r f� •� ;; :,. ;� 'ft� �rtr •y.y ..,, �� i�C :C. �.?�...::fyt �`T.r 7.. .. .- L..i.:: sf :.. lG .. .. .�I :. �115'-,}S., rl , ,. ... 1 i If ,. ,. .. , A �A„� \ •. _ s . t Y +t J 4' deductions for CONTRACTOR and its officars, agents and employees and all business licenses, it any, in connection with the aerv'cea to be ' +��• r t It 1 performed hereunder. 12 TERMINATIO _U xAMUI DU I- A All work required hereunder shall be performed iii o • rf r, f t 1 good and workmanlike manner. AGENCY may terminate CONTRACTOR'S ' services hereunder at any time with or without cause, and whether or not PROJECT is fully complete. Any termination of this Agreement by AGENCY shall be made in ::rating Chiough the City Adr-Anist_at-or, �' f+ {; {r' •M :t}e + s not -ice of which shall be delivered to CONTRACTOR as provided in,\'� u _t t Section 15 herein. �! 13 . AOEIQNMEN�'�SUSCONTRP.C9.•INGar�;<' AN This Agreement is a personal service contract and the supervisory work hereunder shall :got be delegated by CONTRACTOR to tj}.r s• f4 ', any other person or entity without the consent of the City Administrator. rt` a+ ;S`r• ,!. 14 . AQ=Y TMELQ= M3 2 9 01 C I AL S z';AA; CONTRACTOR shall employ no AGENCY official nor any regular AGENCY employee in the wort. performed pursuant to th:s'. �v t g Agreement. bo officer or employee of AGENCY shall have any,, , financial interest: in this Agreement in violation of Califjtnia Government —Code fiections logo et: seq. 1,y T. NOTICE,& Any notices or special instructions required to b9TT rf(i1l�'`i'r ,; given in writing under thie Agreement' shall be given either bya,?t�' fr'r� (. ti yM personal delivery to CONT:2A',:TOR'S agent (as designated :n Section 1 hereinabove) or to the City Administrator, as the situation shall <, " ,� r t r �� ,• , -. �� warrant, or by enclosing the same in a sealed a:walopo, posL•agb ` 4 t��`�, ' {!� •' it �- �}� -S tl'-i.�/ 1 T ..:.• iy �l�`.•T.��i�•f�,;�;:•�y1t Z' •i, il` }:�NJ''L.•SS - i� (7 \ =�:? i1�' ,{i. i l.•� � r- t��R �� �- ,. , �i'�QZi�ir�1''1'r•�fy�tfY;'� �'?!i-c :i +; } ,rii`' .%a��Q{'";����1�+;�i�:j?31 �.'i`i!•rry-\.�: 1+'T, idRjrrY11 ' r fr is fib t `'/ } �. �'� li 'f' ..' i , •, '; !tl'r ` ll�,r , ari i... , 1.1 7+`��� tt '�} tl` +'-+r\t�� f ���- ,i. ' ••� \i �'ff) 1'i+ v�r,7j•�, ;+}t,,�,• i� 1 i •,'�����i 3•�{'�'�f 1. l. ��� • r' , ' '? '' l {)� i: t� eta tt'�R�Nj�iL �,�' 'A�' •}. �: gel 't• ,��;���9,'Y�F!'11 ,r l�" t '���' ;- ' r' � ,, �� ��;-�►�' it i , � ,�. Ki1 if< <��l ii1 �f..� ��- r I ' �j�GMi �.3� i • 1�� ., �'.�,'7! 1 i,r it ! i� ril I''� • . a f� 7,_`�;�1x1 ;'`'��7��'�r •{ ' f ". '.' ��� 4��` ,. •, ` _ '`'/ff ` � , 1 `4j�J`s?r1 +.7��•`v��� 1 - dd. IT ;r,-� J�t.f 1'`i.l.:.r' �.,'� ��tl t''� ;y-. ,. �, l• .. ,l, `t -•' 7 ,iI • r t, •fir!` a r , .:S ¢ t lit<� •, �..,,.t a 1 1�^ fit" 1' ',�j ,rl, �1} �'•`}i'•{ (Irs, �! .��'' 'i- r 1 1 rl1 �,µ r �%'` 1l t / �1 ,`! ice• I+S ,�1 •yl 5 1l� t + �l 4 . f }' prepaid, and depositing the same in the United Stakes Posta], 6ery :ceps, addressed aH folloWS: TO AGENCY: TO CONTRACTOR: Diichaei T. Uberuaga Edward V. Henning ' ,} t } }•' City Administrator Edward Ilennina b Assoclates City of Huntington Beach 6043 Friends Avenue f• 16 2000 Main Street Whittier, CA 90601 Huntington Beark., CA 92640 ` 16. v The foregoing, and Exhibit "A" attached hereto, set forth the entire Agreement between the parties. r� IN WITNESS WHEREOF, the parties hereto ilave caused this Agreement to be executed by and through their authorized officersF,,M the day, month and yEar first above written. ` '4z THE REDEVELOPMENT ArEHCY OF THE t x� 5 CONTRACTOR: CITY OF HU►�TINGTON BEACH „.yi ` + r . E VHNNI�IG Edward Henning a Associates r r Edward V. Honninq, Pri fpal Mayor 1 y r Jj ' 1 APPROVED AS TO FORM: �i61 r� a x 31 t �Scr { ATTEST: "Al",i�5ri'�1, r..: �.�Agency Counsel &. r 5 j ,•;t Ayency Clerk Z• �" S � t ��,L iti}rftir�irPSI '• j �} r�i� �f �,,� r �'V H,yIEWED AND APPROVED: IriITIATED AND APPROVED: r'�, t;Y r �, lj••.jjj�'//:Il Ir f�/ :�11, �� rt rtr�.,`' /.� �` 1 ;�V�� Z �� / l� 1� 1 1 � `�� 'il ` `j i � n Development r f ity Administrator Director of Economi p i► }�, z�'J 1 FCC, "��1'1 1J5'•t�i' ,? iSpa'isi�f,V �i• ! ai���'��'i, `• ` >.. � it �k.: r } p •.its., ' � ,, � � � -�� , .�' � r r ` • u ✓ '' it 1 .."•Sn • r � , t� y ` .Alt /i::`..'{, iL •t ..a '��+` t''• /I!�' [•'S �1 I r'•!;rt!':�1}•w�i,.^." �,. ��^. '.rZ� 7'. �R'•. ,�r •v + [ ••, ��s. \ (�yttk"tY!kiicJis 9�y. ,. +,�Ma� �,.r. ! • ' •�s' �'�+ _ i•. .� r� rlr� ?y .� �If�4+t".��� ''1 r`✓j•�!• �'t ' I � t t tt ,[ ,,1 � .. 1, {l. a � •r YC t[S. "l . _ , ,, ',; �.`-. ^ `t� ] S , � 1,` :t, ! ,,�,, ..l / .`..,r /�•.�• .1' •.. .r �� [�, f1�J;t: •J, !} f� .. '� (r t �I. P11 •� �yFf;, ,� , 7 ., i ��1 '. t i . jyy ,lam. oyyk��;f, /y l ar � �1 w.,'k .iSlj ' r li .P,, + ,1 '1!•" , ` `, i .3Ji � ,, .�- .11'`f ��. vF •;� w',{'J��t'v''� +• t1i j t '� , I • .. .. • . _ r + ri +},�r '' � l 4' �`!�t �'i -'1 111 . ua � Ill �111 �1 t n1, .i � 1 - -'• 1 .. V i` , 4 t t ti, r/•r , , .�. y ri r t��i. 'i��r . r" �} ., i. •1 ,. �. 4i.. ... v .'rt �11.+•11 �.! f. 1 y �' � t: .. if . \ yL, Z; , r,1 f .vval�,.i� �hFr>•�t...;3'!: ' Edward Henning mod? Associates �y: l.•Iry ':t r _ CI a• � REVITALIZATION V UL•vr.I OPMEN r (YONSUITItQG ti January 11, 1991 1 rr No. Barbara A. )Kaiser Deputy City Administrator/Economle Development ` City of Nnt I ngton Beach 215 1/2 N.,!n Street Hun0n9tcn Beach, California 92640 Re: Revlend Scope of Services/Fee Propoo!kl for Business Improvecront Area Consulting Services t Dear Ns. Nalser: ` { , D Based on ray dlscuoslons WIYh Hichael Gifford of your staff, enclosed p1eaide find revised copies of the Scope of Services and Fee Proposal to , supplement my original consulting services preposctl to you dated September 21, 1990. 'These revisions are based on the Clty'e desire to provide more of the labor Irtsnalve cervices relative to the �� w>'t,� entabi letnlent of a 9uslpess improvement area In Downtown huntington Beach. Please 'contact me should you have any questions regarding this >satter. I look forward to aoslsting you with thle endeavor to unify the �'cl !� {r>�' + '�' CUy's dynamic and changing c_ntral bu'elness and entertalrmeint area. Sincerely, .'Px Edward VI Henning, PrincipAl+tv�? Edgard iienning 6 Associates Eyl i JT �1�*-i��� � �3r�) r'•• p tmo V '`• i' �L ItL r +'�. v 1 *., t ;�'• � rye:•`, �4,;< 7) ) ,t�,l,,� 11 I , Yt �—CYO 1 lIr-'/1'fC,4J: ,t t �'!'Vr ,i. -,• •, �1t ?�Ftj{�'�22+�» •�I,.�yj��.;� !��' �jEfY� r+; P.,/65 ►� 'lr'If� 1 ,tr f �t�j+t� a�+�1� �r tie: j_,.�'( �*� fst,} M jt ��!.1�J 1'•Ir"�Irtlj��k t�+ ,4* Vr ;i � '.I 1��•��,i� 0�1� 'r � r , 1 (I �ttyYA� �r>`I,•C ri � r. • t 1 I� 7131 Pain•srAve.—tt' Whittier. CA 9W2 (213) 693-4at7 J� ✓�F7� law j,, ill,';�r � ..�•(, � �`, S)�,C �' I,t �('Y ri rr t �� ,,� 1 ( ., •' , r I (': •'. •ti F I. �i •� _ , fir•` �' '� "0. ,�i�•F I 1 � t"]J. 1} t ,' � �, -•ti'r� i ems. 1`e3'i �Ii. <. 1 ri 't-! �.. •., , -_� /r•I ''.• rl f i��j•l 1. 1, fit, ., 1'i.f `� I 1 , �S•r +'�, 4K,-.+'It �' '.:r i. t•�r.11% + ,�i ,- .. It` ,t t• t� t. rr�'I�tl "f+t .� r '77r� P• i'. rr�,'' �� •' '� �ItZt `+l •�. 1 � `-.,., 7�•).ii�: 't1' li '�' - rl+r;1 f. •' 7 �+��%N�jJ�.�.U�;f � �t' ?'.�� I a 1�'i`�(i� r_ i I iktl.•1 +• ����(�'S', ._a►' - .! 4Y�°,7,�',„ ,,_ -•t + •r � . ` r , t ,l ',` ., 7 (.. 'fr(t,crF�►'. ii•�t IJ, / � j l •, . �,+ h'; :r . , . � r' • 1 • • + ! 1'r-fi '' �� - r ,'r -. � ; : ti `� a ?. i7 •� lC>f;6, 3.f ` •�.C�I� - �' , _ `l,,r t' 17;:• 1 it ti yt�. ! ,�.;• S.:1V f r; 1 .yJ 1 `r },1�+ jr,�,r („�Y j 1 ,Ilr ,t ' - •- ri. ),.,-t•` .,�," :! r,� )t r, 5•k ��3+ ,�. .. r. �t,�-y'tit,•' •�t' 'tl ��h �,t;l j3t 1 t� 11 ,�� �;�:� ,t•,; ' I t. y `�^ \,, ,h�) ..Tt . .. __' -- - . _ .•tom .:M FJ, .w�� .i Ali I. - , �• i1,lr +i{ •T� �'� 'tti r it,r�ljl 'k ! r.. ,yl � � �r ;, 1 •r,•�:.a.r.trwt+, +.•k,'ICUtir...iyRaAt!.11PC:J:t� �r�4 �rr�+" �tl�� � �i , y! ' Sty , :'' � t r f�;fish'�t1r�+!'sw'v�«.�.....,o-..r«......«.....___..','..__..._ _ _.�..-.:..1.......�.r...__._.. ......___....—_. ;+ 't t�rr �• � tirr�,1i ;. IV ry Ok i It OF SEEMICES (Revised 1-11-•91) The Scope of Services shown below amends ano clarifies the typical e Busliiees Improvement Area formation taeks to allow MY staff to perform .j ` rr/ most of the Itlboi Intensive dutleer uncee the guidance and advice of the G •' 1 >y '' Consultant. I✓;4mts of responelhilitY fcr each - the Consul►ant, the GI:Y. and the Ccmnittae are shegn. The levels are defined ae foe lows: ;, ` q, P w Primary Responsibility a develop, gather, r:epare eta». S - Secondary Reaponslbll lty a review, c:ltlquo, supplement, 'rpr4 ' adviei etc. Joint Respcnalbl t I ty shared duty to develop and review '1' ''<� 'tf ,'; l • ons Phase 1 Cu I caret City Crnm) t tee r� I i _ _' . a Foraat' on coaml ttee I' S u Formation schedule -'. 4 District boundaries ►"�` � " � s S P $ t+, o List of businesses ;r o Identify patantlal protesters o Bualne z l lernes data 3 P M, o Annual pranot i c.-V improvement L program. 9 ' ,; : , r • ' „ o Annual budget t � o Benefit ae . josMen" formula F •a #� o Sales campaign InformationTTT el , paCt:et P S 5 f�►a�y r`� , : 14 s�� lr< o Sates campalgn strategyy.x,, j4k ,`t,� � - door to door S J J �,` , '� ';0 <' •' phone S J S mass mailing S P vorkshops/I ntormat i on meetings J w{�r�et-ri r r. :t .1 r _ o Evaluate reeponses/protAsta J 1r� l y t ,.,� 1 � tf` l• Phase 11 e: = S P sr"�•Y , �7� ` ���s rz�v,,•�r �;, + l�,r+;`' o Prepare Legal documents o Strategl ze formal support J40 • ti '��''�• y,''%� , o Provide formal support' _.� :y', �li'� _ • r o Coordl n1Yte adoption 4 1 , t � J `' ''}�; r � 1 ' i r • 4'' ;�il`;'� t1, t`r 1,=��, 7 'jt }�^�Y elr pI',r�; L ., .t��> ,�. .:.. . i �x:.�,J �S. r� '• � '�, �i t, tip, t Y' •r 1��1 � i(ti { 1 4 'Y �_, "r 1�11.L, i ,l .Jans,ar,.11RCroffu,•aww.«�. f• ,.�-•.�..r•r•.�r r'rw-+»w.nrnn•�+txl�l7ly��7t j �' }„� f, , r Y, r�''i' 1 eel + r ' • ,. • � ' M ,'_ < t ., ` f �. L; l I' • � ,(� it p�1 jjZ�},'L t ::�!''�r t,: ( t ii,S 1'1 14") -���; jttl�t+r.r.��.,ik���� ,z• '+l'`J , c ;.+ .� ir .d. ,,. �i'.. '.f-, , I�.l',',r ,�,'� •'� ,.d1' ' ,Z�, 1��7v�t' ;`,� ,r.?. " ';' <i.1'� r,: 'rl i?'� - ., y. �r' t•� , ,1. •; '• , •i `� ,=�e F"�•.1� -ai�' _ � i,• t, •.�„1i�i�' t a � ,, " - �1�.1. ,��, L-•• ,t�,. , f._, " , 7 •�; +(' '� :G ,�S,1x lZ• ;i rrt i, r 1; 1 .,�,✓ r�.•ll i, ' i. �t.l �t r I r' . �I ,fir` yy + •', rI i•; .Yr,. ,-rt' ' ++}. �+1 F� �, � `l` a `.i)'f-' 1 »�• �,; .Y � • t. •' ..�. 1, �: ' "i' .►rt�'{T '._ {{ t� `- ' •J4� :. � �,3'' ; • , 4 �,,,• . �,,,, r' ;. >,, ',y,��r.,tr'�''; L� •'��. ti4,• l, v'S''I� •il',y+ +s r j, 1.. '3S ..t ..�'/{{.. ,1' `a r , �.J f,.t: 5�' 'r���; 1 ,,1 .•?>yCi =, �+ �. 1. ' LP+,'} 2C �'i I�i. .t ., , t1,•1,{ 1 r•,�:' 'i tj• ..•: (e1 j,"r• r) '1 1 , p ',1 f '�,1. !1: 5.�1 �" ^."�('�j� � Itj,='� l� ''�, , . =,tl r ,• 1 ', ••/' %' � ~ 4,''ti. .i �•; �N �a r _ i S � ���' �r,,� yy YS R3, {/i i,'i�'/�, , '.t _ , (,'• , . ` }111': r*. •i ,'''.i'' •a,��•! �r- tie rt (, _1' ,+ '� � t'fl � ( � r•f. •,y .� � 41' v.t';it' 1, +r 'ti', + ,t .c"r..a (,,r',� I� i1li1��, t »� 1'i ti :,`� . '` .rL i j'('virf4�!/!!''Aif I = ! :} _ .{ r f.i: ,r �i I;.�• f jiy� •,. N. » �'�' .�t'�;!�. r. r) , 11 �'1.,�. j•SI ' '' f '7. , •. v• ..., i� b il. jrr , r 'l.. �4. '�, } r �i • r l . r •� ` fs`I #. � I t ' LA c 1 1 fp 1 , r .�F yRQPA`w:L (Revised 1-11•-91) The Consultant Fee Propnsal to revised downward to reflect a vhlft In the Scope of servlcss av shown on the previous page. This revised fee eltit!mate Is bysed on the assumption that Clty staff wlII undertelce most of the labor Intensive tanks such as gathering data, distributing agendas and communications to committee members, preparing maps, graphics and legal documents as sic ll as Conducting mass ma Ing requirements. In addition, the City will Incur the bulk of all postage, repruductlon and graphic production costa. The Consultant still alWAYS be avallable to review and critique any documents or aspects of the formation process up through and Including the final adoption of the Euniness Improvement Brea, ,E.' ur-1 Review, evaluate, research, advise City and Cc mltt:eet propare schedules, agendas, rraft documents, memos, outllnest provide sample documented fran other cities where appropriates attend all cartmlttee meetin aid nertlnent r-taf' treotings and City Council/Redevelopment 1 w t r: 'j 4 Agency meetings. Fee a 7,500 (estInlate) Coordinate formal adoption process; provide sample regal documents, : handouts, puFllc hearing lanr,.iagpt attend all pertinent and required f het,rl nus and -icet Inge. j Fee s 9 2,000 (estimate) I `'%Pen!Z ,9�tCrlals +; Copylne. phone, facslmlle, postage, express mall, draft cTraphice. pertinent supplies, If any. + Fite 500 (estimate) QiLtIno ncles Diduct 11 To -over zny unforeseen costs and expenaes due to maJor program changes or amendments either during Phase I or Phase I1 or for l IvAted follow-up ` services following district adortlon. Pee a 2,500 (estimate) i 'Sn ' Subtotal fee (w/n Contingency) a $10,300 +' Total fee (u/Contingency) 212,500 This fee proposal Is a time and miterial. not -to -exceed f.rmat. allllno Ram Pr i nc i pet 1 = $65Ar. . ProJ ect Assoc. _ 050/hr. . Protect Ass1t = *40/hr. Clerical Other Expenses 9 Cost + 10k + ,tit • li} / I ( J:. . �. „ .•` CL1 ,• ,.�( r ( Alf., �j 1• : t';• /` a �4, { 't 1 L � q{t I�'. ,f 7" 1 1 1'�„�•. ',1 i l • ' ( . 1 1, 1 1 -f !, ! 11 T r . •, ter` Y.N, ��'' '.. 1, .� � j hs .► 1 JW Z'3 '91 W: - 9=-PAILII C CA F" , Ci,aIR 714 960-0270 Provident A't-Z- Abdul ..emon Troa curer Nancy 01tion January 16, 1:71 P. 1-,1 vice Prosident patil Burnam V. P. Public Affairs Natalie Kotsch secretary Elaine Vuorhes Mr, 'Michael Gifford City of Huntington Boacli 215k Hair. Street Huntington Beach, CA 92648 Doar Mike: This letter is in reference to the Special Meeting of ' Dacombar 14, 1990 of the Downtown Merchantal Guild Executive Committoo. Thn meeting was called in order to discuss research and acceptance of the Downtown Merchr.ntsl and property ovners to the City hiring an outsideconsultant for the roxnntion of Business Improvement District:, After discussion, motion Was brought forward, passod, and � •seconded for the City to hire an outside consultant to look into the formation of this Business Improvement District. `I ` , ti +� Sincerely, Abdul Memori - President I 410 Main Street * Huntington Deach, Ca. 92648 * (714)536-7084 i • + ' ., , '�':,� in-1 .., .»Ir �f '..: .1 ! , .A .r, - .....utfny } f. ,�, r ' i1 l eu , X,7r1 C f :<,f •, Li "? i `� fS I=j .'` rY /.. I ,f (K �' ,yn1+}ryyy{,. � :T ;i ,���i�ifi ,G ���•i 4't (.• ^r�l ,I! '' - � - ' I, '�ri; �'�l Y!�r, �,' �.f •,� 71 r ,, :.a '� fl� 1. i! •,�f;k7. 1'F�,. 'a f� r r• '• ' 'I rJ{ ' �'}r. t it 41 40 !r r � oil A� kr . � I •� yt vm It 1 .,eft.rw..yiSt:'?ihrri�'C�y,"J� f� J�' r4t Jr t :a Cf 1 r k /11w 'il � r , lq� s ` 1� • &ii�1�L�'...?� VI4 � r�mr..�►v�xrr�r� � ��� L�..LL� i rY • � •r�, t i'T.,C1�I( YI11It 1g90�91 �. ;•r` !r I�r , Starting Ba3 cm-�e $ 3,50, OW-00 II r• k 32 Sc-ts (f laga & chain) 1. 1. flo 1 $ 149, 0613. 20 u 1113 Flying GIEVTOS _1 � 4y • oa ! Edward !{t'J Mit-p & Amsoc. 12,500 00* t ' 124,369.20 (*FV,ding A}xMMI) $ It . r ivti � ���lj ✓�a•-. ;t t+t - 1h 1• ' S h'[ � t j r .t yy IsJf) ftt t t ��C :.`I) tot `• 'fit t"�t t+»'!� of t'.. k,S,4y� r ;T 0.1 r I -t tr ri ti'r t r r- ` 1l � • VA r � �c. Syr I,t ,r t� j1 �! t w• y { tw'�'I�rr`}v�K _i{�r 1 , I fi. �('•� tbNC 1�av 1 � "��� -.1 }f.�4���� l:r� 4 t4{1� ( •r �.at?�ZffRyj�`1!'�d,",• w+ t) ti'� ... �. ._ . ..., • ...... ....... . :'. ...,�. r t .� p;tM � •}�� ryw ft'�"�� �(•pAr11� Z\ tt ;I'�{}T ) J; 4[.Y s.. �� . 1i•.' . i. ;b . r! i •o.• s r,l ','� �I�'�•i "�I r{.'�,t �7i ,t ••I I.111 �.t..'! .I. � "'' � � S. vi4 '�i: ^ t... -'!r{ �r,fii./.,k��, riA y; ,,•r; �f�i 5w4r "P-W 1"y ,.'v o pq�f�„A itrt try., �l�).' � ��• �>S. t 1 r J1�1• S.4 V4K • If YJ 1 •4' I,t• I} a ?, • •� � `1; rljfr �ti � �{1 1 r .rr __._ ••. ''' ..`,.' ���.r ����.. � r F, "��. •t r 1`' A, �r� r r i i Tr 1. r,4 � i ,• } I r ~ ti F .fir j;. 1 � i �•Yyfl'�t,%IrJ r• i � ! _ . � t, ' ! I Ij ��iil• ' y. R `r (\{' f )��'.' � Yi-, t ` 'r'.- \k. t! ' ! r ,'•,tr J �.. r 1, � �1., /1 ,L�, �y i� �'t�4f r•f, 't t, r )! ,' 1'�r ��'r :trL'y �) d. r � 11 r � ♦ 4 t , 1 ^ gg•'•1 tt C J 1 � t r,• :�'S r ty t)!�% 1 +'�:-� r� X�. F I�, s r 1 �: S f', ` h;.�i S'ibr F �f�17 �y �✓', y{'T `,( r t` r i •,y ) t'/�.7ti�M {.�,tl fp, :r t�it1 b"��''. ; ./I !tl' I ' � '�rl , •• /.lat /f Yj�,r 7�'s,`�I7t ',.! � 4t. i/M1rW �11Ft 4, i 1'.� t r \y ,.' ' J lt`r ,}t. !r) sr - 7, �T''t4 K'�rI'°•: r °v ' r ' i't , `i 1,• � b E _' _ 41 1 A a ■ f r , tl� �r ,t ,t`1'e9f • ,fay k , tip.', +� :sic h, t it r 1 • •t ,• r 1 1 �1. A CONCEPT FOIL COI1rIMERCIAL DISTRICT MANAGEMENT' MAIN S1'c%I"E,r REDEVELOPMENTAREA IIURrINGTON UEACII, CALIFORNYA 41 ° •_ I t+ �. Y. t, 1 Presented To: ' 'riic City of Huntington Bench ' 2000 Will Street 1 ,) ,r f Iiuntin'ton Ilench, Catifarnin 92648 r r , Presented By: Ilnicyon Ltd. .! 930 Mont omcry Strect, Suite 600 m Francisco, California 94133 1. t , • s '• rr fr fy t >, •F tio r Y rainy 24, 1989 Tjx r trty�'�l t%,y •iG A � r .1 +E1r,f � � + t r r + I ,:rh„�i1t `., J !' {1 ��. r- .•-.•,� , r�... . ,,,'�-Ci.'+'S'« .,Tf,.z,r ••� (Y1 f�i , rij .��i 1•..•1 r��i 1 1 ,Jr ,.. ., •�'�iri�7JCYd/Qf .. !...n�.� ',tr.. �-li;�..• 1.•. "•�i� ..T, 7 r1 k . jr i�,t Er ,a.• ) .ft i• ; 1+ 7 f� ,i 17 i' i�//rC✓f+I�iAhL�,��j �� {/ tik r �l + I tll • i �� ,` . \ ,lf�f IA 7ir�t "�J I '.tr4 ,f . JP i ; r 'JE It f,I, l {I I 'I /'1. '1. •'r +./ate! �! fi 11,.'f ,r )y Vl.. ., rr Rl fft��l I -1- �•� ,�r,r f �. , (j,' .01 E f Il rr�i Ell,' tl �.{ fit • ftf�tr ,t'1 •r ' ! ', - �1 i,' fY t�' y¢�l�� n' t!j .�(f .''Jf ,!f ,� ' ! 71. toi •}It. ..y �r rGr � ... ., f1r1�tt l.w�•,t.�.- 0 11alcyor. Aol listnte Advisurs on-Onimmit ('0111IScl"" plopci & A.sicli hhmgcrs Vj() Muntgo"Iely 51(tel, StIht M10 S:111 i1sl1ri-Ell. CA 9113.1 189(. VAY .1-P jiI ,A 6.4 KA111 STIREET ^,01`1HERCT11L orsTRICT NANAGGEMENT STRATEGY Ctintrfli7cd R000 Management T11F CONCYN '0 To improve its position in the c,nipetiLive Vetail marto ackeL hipve Huntington Be of ,,Cll, The Main the following goats: J1 o rill the existing void-, in merchandise categories. o A " Address the cn, ..marcial needs of the divel's^. target market segments. queness through `'�'��I a Create a sense OF destination and uni merchandise/tenant mix and adept building scale, promotion. curial as well as unique entrept-en d o Attract established retji I tenants - ell activity of the area a Add to the variety, excitement and with restaurants and entertainmentry; that encoul-W us vitality during evening houl's..: o Improve maintenance, safety and a sense of Pei sonal "A' security an the street. 1 X� -7 Improve storefront design, signage, awnings and banneis . on the street missing links,, not yet identified'to implementing One of the to establish a ,, „ , I ` ents is, we believe, these changes aad improvements for the centralized private/public funded organization space in the Main Street f the retail/commet management 0 A fully staff?d centralized retail Comme cial District. managing % be an effective maans of -ganizat io-i can management 01 Commercial District component of the Hain Street Comm - the retail c( 'es the following: when it achir FAY 0 A spirit of cooperation and mutual self int,rest between owners and the City. m rchints, property own ".etail e Identifiable leadership which is vested in one group of lization which can carrY out �j individuals end in an orgai the larger cenriunity goals. 1717K. 1mrr Mt; ISiubi Ho -if Ml$V lmljrl I)uAip" Plat D.C. - ter "0 e tvUICki10 202.3 NU.5R-0% A"t 4,0 Ll�lig04 jyj 0 d 6 T-77 .7 j" F1111111111111111 Palcyt"11 l.ttt, 11':a1 @.Mate Adt•isnts Dol: 11111cnt cnunsclots Protect & Asset Atattuttrs n A community -wide long term commitment to the vision of a vibrant, healthy and diverse Main Street Commercial District, o A prcvaIIIng "can do" attitude which is evidenced in ' small accomplishments such as signage and storefront improvements and in larger accompl i ,hments such as the current construction of The Bain Nor phase I and 1j parking lot developments. We have seen that some of these elements exist in the Main � Street area but what is lacking ii an effP.ccive-way of assembling and intensifying these efforts and attitudes inter an ei'i'ective, Powerful organization tha'' can achieve and maintain a 'revitalized commercial comflonent. Our experience with other �'�'+, cities leads us to believe t11at the most effective mechanism •• ;� for change is the formation of a public/private partnership 1YY` ts• ,;, ',',�f�= t that provides centralized retail management and evolves into a ;,• ,; private partnership. J6,• In oroer to compete 3-ffectively with privately owned ant! it 1 i operated retail concentrations along Beach Boulevard and in be:achside the M the Street District needs a strong, +„�� ` • ? other areas, diversified management organization. iin organization which is dedicated to provide services that go beyond those: currently Provided by -the City is necessary to give the Main Street area retailers the same advantages ns those retailers in privately owned developments. r UM is a means r.f nrovidirig advertisinn�nrQm.�tion, public , relations, arts- at d activities. merclOnt ;c::, Main Street jdentitY apd imagd vejURUee t on a scale and ,• -'� `y � - nro eWonal level ghat would be imnossible for individual ,. retail tenants to attar. CRM should be so designed to pv,ovide 1 the Main Street District with 3n organization that is as'�` ` sophisticated as •the management group working in privately owned centers. It should and must assist in the implementation i t '„Y« I of a leasing plan and marketing plan that will 'revitalize the Main Stract. Commercial tjist.rict•. and strengthen the image and ! pulling power of Main Street ret3ii. .t r An effective CRM organization fot• the Main Street area should have experienced staff members who have worked in other urban, multi -owner retail environmcnts; and who are skilled in: `i �a /t•p6371/6371 Pa.ye 2 � ,fit •1 7 ,�♦ , ; r v .'t"r F rT'j �t + dl •«+r ` 2tl fit: 1� 1, + �•(j`' Yam•' j Y raj '� Fyn f y �(t '•' r � �•�� � '•.+, - �' 1 JS=.I •-'s 1J 4�a. Yk 'l.r �.�J�, � ry ,i: ... .rSS i :� 'j f `L 'j t '`• !' . t ' i i ' 4i Ills1' r' ' :.{• ,+ �,�^, ,l� + 1, � t �;i .. r � rJ tsl 'r f�•,,t` 1 r. Y `� ,I rl ' ' i, ,L. `,T sui •; :'t �r���!f;��r �!�,�r. r, I�J •'' t.'' 1.;�tjt i JIf,. �' , rti. fir! •'� 3 1t,K ��'•,��.,4. � ,),..I ,_ �,��' r.� �,,r. ��� 4 1� .� a�' f ''•f •i. 1 ' �`f' it `I \ 1 ` � r, enr� r� , ,.� 1 t, , � ✓�._ t - t Halcyon Ltd. 11C31 Estatc Advilors vevclopmem Ct11111tclors " 11roj:ct h Asset ►vimi.igtrs 1 , Retai ► mall operations such as common area maintenance, security and garbage removal , 0. '!� 2, Tenant wipoort activities such as window display assistance, merchandising assistance and sales person training. 3. promotions, activities such as co-op advertising, special events planning, pain Street Manners and shopping bags, Main Street signage and graphics, r directional signage and PCH signage. j 4. Coordinating promotional efforts to benefit the downtown !! I as a whole retail districts S. Retail leasing activity coordination which sliall include;, accurate inventory of available retailz�+ 111. 'zf rl an on -going, i space within the Main Street area and an aggressive ! leasing program which includes cooperation with local brokers and property owners to achieve the recommended L;m�` :( retail tenant mix. Through this centralized rr.anagement approach, we believe thatthe downtown merchants and property owners can increase retail sales in the District and can continue the on-noing reverse o�''' , the physical -erosion of the area. CRM makes available to t individual property owners zind retail tenants Oe same ' economics of scale in advertising and promotion, the same level of raulti-faceted professional mall management and the same clout and respect that is afforded to tenants in private ',t 7 deve.opments throughout orange County. f t , �j tb'1r �lE •'1^ It •��. I 71-.I YI }. t �1� atl , ., ,f. r , lIl t ,• � w.N' fFjs,� ' I L �t; J,c I f� .;' •7 •JJ �i �"sd�''� 1 fiyy '�..,. ,'1 2 JJ +l 1, it .: r` /rp6371/6371 Page 3 Ai 2' 'r t �i�`yy1�3`'ti./�t 1 t r1.. y ={ _ -" —' �r',11 1rAl�'r �t�'••�r�fitfl��i,'��•j\t �'� S ���-ffr• � -', t 1 teli. i .,,'t �Mr •' , r n i';�1�. 'j,;i. r �li t'ri�{*69c. rtl�rr.w.�.r�v'w•n.....+wI.T.+..... ..-........-....�,e r,.:-�... ..---,.. ... ..-,, v•. ,: ..rY �l�'.",- .�;C,`[".�1'. !� T\�. i �., .g /., 1�. ',�T1�1 �. � r ,�ii , t ��1' S�'�'�ilt , 1` wl f'�1 t, r ►i, Ill, 'lr 4 I }'ri. i .V •li 1 l sd if ,r +tl11i'ktia!I�,� , r • , �j.Sf �i �•1S:Iat7n�:.`��, 1'� 'e �I �I I 'f"I � �1 1L:` �' i� rr��'.�7 If }•Y,Y��j'r F i� y�i,; `',_ }.. ,1�r1�r5 t, III I},•J 4f`, I.,.•- , ,�•� r ,.+ I,f � •,, �, 1 � It l•{.�Yr r7Ys�j�ir1 �'r�1y�t:��'�i' , An i• , i x i • r1 11 F J 1'$.�tj„yr ,'l 1I •, 1 S [ i � 1'1 • 1 _ r fir,,. *X +'f, !► Halcyon Ltd. erk 11i'i' t Itc11 1:3lalc Advt1UI2 • _ DevelopI11CIll Coll 11SCII)rs rr I'1�(:c� 8c Aim Manit;Crs 1 ' I ESTABLISHING A CENTRALIZED RETAIL MANAGEMENT CiiGAUTZATION17 1 We believe the most effective organizational structure for the, Huntlrgtoil Beach Redevelopment District should bu a private, nonprof;t organization. Tne merchant: and property owners and { I the ritu should establish a serf evallitinq centralized retail 1 %t management association to promote the Main �Street commercial f ��� district. The most imrrediate Rind relevan, benefit of CRM to merchants, property owners and the City is an improved shopping experience in the District, stabilisation of retail sales,' 1 attraction of new retail/entertainme,it tenants and the evolution of the Main Street area Into a legitimate shopping experience with improved sales tax revonUes and increased a I,Y a; %�',' . rental revenues to rroperty owners. F ;, , t ,1T • The inmsdiate objective in establishing the CRM oganizatiorl is r to effectively direct on -going leasing, promotion, advr.rtising and marketing for retail and office space. The goals of the F.. CRII should include creating a better shopping environment, increasing retail sales, directing and coordinating a retail leasing effort and strengthening the destinational power of thei , District retail merchants. j Successful examples of CRM organi the country in cities such as den 4' r,r•r Portland and Seattle. The key to CRM organizations Is coop;2ratiol, the City and adequate private and I C R h �L1L l The CkK will not work without a c i merchants, property owners, invol officials. This partnership is n support, to secare a aide range o the effort—. of the CU. 1; /rp6371/6371 ri'.+ •�' ��� J < TFAC= rr'J'i_'•-.•t} •.:SlR.- nn.....•a•• «. ':.r.:ru.............n...._.. ..._ ._ ...-.-_.. _.... ., ', �r ' ' I 3A fit, ', rt)1r.1�y1 .I K 1•, u 1 t 1, { ei yf{ �rJ, .• 1 Sr r' f ',1- , 1.. ' r •V learly defined_ ve jl e c �Ilts aIL._ . • �: ;�'i� finag�ial su�oort in arse., I. C mnete _successfull_Y__in_the _• L°' f�+jRiXr inns are sprinkled across St. Louis, Hartford, rcess in each one of these " , i �`I <<4�'f ween the stakeholders and blic funding. "A� t ` / 1, 1, e � '•t7t t �.5 � , ined membership of citizens and city ssary to align political ' Xpertise and to help fund `' S r ' / Page " ry • r�.� r+� t ,r 10 ..».. ... w ... _,..•_wT+r r.• •wt'71.c':q+T°.TB"',1 '_��, � • IY f, ��,� � '. •• `,tip ': v � ;�. / ' ;� J ^SJ 1y�1 IS i. xriF,T?� �1 41 t J r � `1 t' fill?r'/,� l +, ...{:• '. } Halcyon Ltd. 1 Ilcal !stole Advisors l)cvclnpment Cn411 sdors 11rnicct •rt Asset hlattagers r Mombership should bp. mandatory for commercial property owners J, - � and retail/commercial tenants and involved city officials. ' Attracting additional members and achieving active momber l participation snould be easier if the booefits of CRM are , J clearly apparent and as the District improves physically, !! a vacancy rates decrease ,.nd retail saves increase. ! the continued success of the CRM will bn dire,Lly impacted by r'J the percentage of owner and city participation. The greater j the participation the more competitive and successful the Main r Street District will become in the marketplace, i1- is imperative that the director of the CRM have a high level of energy, drive and inter•parsonal skills and be clearly ` responsible for attracting members, and moire importantly, I encouraging participation in the CRh process from those members. The director must be responsibie for achieving�- f visibility and validity for the Main Street District and must be skilled in private fund raisitiy to implement key programs. +r '•',••' 1 CRI'i Urctani itinnal Structure ' the following chart illust--Aes a simple, bottom heavy t organizational chart for the Main Street CRM, We suggest a ' `"�+ simple organizatico format because the complexity of the tasks , to be accomplished and the multiple ownership of the properties " �,��•., c:,:.n tend to slow down the decision and implementation process if there are additional layers of executive committees to rlwiew and approve -ill plans, t� fhe Hard of Dirgctors must be composed of property owners, District uinnants, public officials and people from involved erganizazioris such as the City and State Parks Department, the �,,,�,• Chamber of Commerce, the iiuntin�jton retail brokerage community and the Visitors Bureau. The board membership should also '�;4 1 include real estate and financial professianels who can lend lam, �` credibility, `financial strength and fund raising potential to1. tt ,� the CRM. The Board should meet monthly for the first year with , the Director to approve the direction, plans and associated t+`r s ' major expend'tures for the CRM. i� The Director of the CRi•i must be very carefully selected because, as stated above, the Director shall be responsible for establishing the legitimacy of the CRO in the community and for setting the pace and energy level of the o1 -ianization. As a t 1 is .a EI •,. . P i�l S i• � ,' � � � i ` ' 1 /rp6371/6371 Page 5 1 i we + l ti J� r I . y Mu 51 i t, ` •;1� , � r F I'r •• S ++1j1'7',` �I° /, •S``, ' + 1 l,i, l j l{I�fj•,t+ t f ;. '' EtA 1 'fir �st. _11t i J +, l�}R.c,Jf!'I,.,tyrrO.T't V!N tee., e•trlrrti.. .. .w Ms.•.1,., .,. ,r.... r..,�-.���.� ..... • .. �. ,....._.. .- , •. e. '/:K� i' 1l'1 rltY rtiJ �,. + 1VM1 I , � ' � �� Ate y !: 4•, i' - .. J :' f J t,o 1 1� J r r•+� � . ' .'7r^► � +1 ' ••� (... � � r � ,� �• t•1I1 . , I •r r r t. rl 1: f •. , 4 •,'• ...y. y, ',, t,.rt� y v,. Ir 0 1, r r i ,. � t r I i• r I• f n A '•;� '+, A b I: t,: t _ r rtt. •M a��+j a!N,• ` y ,. 1... .. .. •'r.' r '.;�f r � 'I ter t Ir 1 t •�f I' � ' W4. _ i4 A# rt Main Street Commercial District Huntington Beach, California CRM St ucture Board of Directors mromotion Marketing & Leasin, 1 `� Assistant !j.1 It r Director [operation & Maintenance tenance h 11sleyon Ltd. rhyckirmat CNUUIUAU "tj Lri It Retail Tenant Support Assistant �,71110 OLT*; Main Street Retail HuntingtLon Beach, California Centralized Retell Management Organizatland Chart 2oard of Direciors l7irector t MarketinVlOperation & Retail Tenant Promotioll Leasingaintenanca Support I j I =J L ckl! Rtiritnitible for RetpentlWe for I Retponj;Ws fer. Resixnri'. N f tr. StcrJwrA dzilp as.isswvt So lif0mmmcc P1%xnC1;m1d supleg/ liciudon Maurish P.mil 1110modanst Accurate tracking of Miter all ltuLble rpAct, Sational plunaLigs an: AL1V(Wl!nl( f nordination bdaeesJ I 01110W Tmad tur"_ i vro;rarnt lor4l broken mid omntrl I cmd1willm V601 Dual tr I - Akj " maning • Public Heltulons RtwUmurtntrtmeni I - usplay &SjjIns "l= U I I - alzrichuxil I Aw.= ".V - buying usilw= bwvm% ;hipping bags Standard Itale format Pub Using Highway and lute Mining In thi leasing lig"ge [vocess t Coordlrinon of am end cvcnu Prcp 1-11 Fund Using It Membership Committees Co:.,mluxes shall Inclusiz Fund Balling Reull 1!rornodor. Public sptre An rwj Rvtnu I IC 0" • Halcyon Ltd. R" Eil&-a A4v 6un Dcytkp%uj Cm-Auum A Y, t e • Y, Al r 34t • l • 1, it �Y- ,.j - . 7 • r +' !Leal lwatc Advisers hcvc1(jpmcrt Counselors •, { :} Project Sc A,-sct hT.-magcraw ,_ -- —� — �__--------- — bare' minimum, the Director dust t•)ave exp_,.•fence working with { urban, multi -owner retail projects and should ideally have r "Main Street" experience. Suburban mall management experience, while useful, should no'.., ilone, be cons irlercd tr•a only ere -requisite for the following reasons: +�''•, 1. Air-c,nnditianed suburban malls ha�,, vastly 4lfferent ma citenance :rld operations chal l ongas than do open air urban streets wit•`, buildings of varying ages and in various stages of deferred maintenaitce. Parking facilities, their signago- as well as access are , more complex in urban settings. jt r 1 3. Storefrunt design and signage standards are more difficult to define and enforce in urban settings due to J't� varying ow),rrshi ps and building types. ��p t i• t 4. Suburban mall promotional events are usually riot appropriate for urban street retailers. J, Suburban malls depend on the advertising and destinational strength of the anchors to generate sufficient traffic for the mall_ Due to the lack of {� ( clearly defineu "anchors" in urban retail settings like Main Street, the dirnc•tor must design and implement promotional, strategies that are more creative any' distinctive than those of suL► ,;-ban mails. Urban retail promotions must generate traffic for the retail area and rely Less on anchor stores for assistaar•e. `;;•; �, t'i 6. Leasing apace and soliciting retail tenants is much simpler in a one owner shopping center than in a i'•�, �' l; mult -owner urban setting with conflicting interests and 1 a multitude of rental rates. The CRM Director must be responsible for developing clear �' ' r '`, �t ',, f•�rr'�.- implemental•ie goals and plans for thn CRM and must be able to I build consensus and arrive at comppromise with the Stakeholders. 'ihe Director must be respons'ble for CRM membership plans as well as the participation level of members and the board of di t ,actors. A clear, undisputable task of the CRM Director must he fund raising. The future growth of the CRM and the abi l •!ty of the I CRM .o provide advertising, promctions, leasing assistance, � t� .�,� J,�► l,,t 'r •.:` ', �,� fi t� � /rp6311/6371 Page 8 t �'+' '• ���1! rt � e , Ir eft (,. r� i�.. , tie VI 7r•� .( {rwr,.�...•r.r�•,w+.�rw.«w ••.w1,IMrM•••.•-w.--......• - s.-.—.. ........�....rl�� r «....-•rr+•t....swrRri —1w.`u ..1 �A 4t , 1{ ,r 1 r,'.,i . ! t !.'{ ,.. ,; ^{. ..',f 1' . .r ... �.. . r•. s•.v+r r•,.-.•w+r.-wrr+ '• 1 '.. -. . • •,•' � �,I.'' t4 ,c • •. iV '�,t41 tY �/,.,•, 1 4 _ :.1t , i , �,1 •�'r'y r�`' zr" �`F •' 1 S 'F l . =iC1' t ),t, '=r •' r , , - .. .'t� . t� ` t'.. • �1 +Y t�(ri' �o it' • AO c 1 � ±PI r� r-.. tr��+�i' (��T, i i, t {• ' t i.. r� )•7 ��. ` ' r `J r ` ',=/1(.�tr��,L�7N1 � _`fit/ .• ' � �r r, , r )' ,, t Y is ���=7 t7: � 1 +, �"��6� �{'ll if '��•ti ` 1� , 1 c `'f ��t• � )' ��t;� Jt ,{ti �,.) .� rS ��{�1r�•����r .�1,� 1 i q .� 1 17 1� ( r., i '. r.,a.r t, , , .. • .; 1 ,i�,,, , f� Y'�` � ..�', •• tit ` �rr r +,�i � �H'E „c I•�rj;, _ 'il 7 t' ,{! ;7 i' a.{, ' ,`�i,"AY a >rialcyult Ltd. ` Hcal ristate Adsisars Ductormunt Counselors { jl 11mle t h Assct hilioa;cm- ,1 4.y iv I ., r. tenant imprivement loans, storefront design loans and di assistance and common area ma i ntenancri is all directly Oependent on the ability of the Diuetfor to raise funds for the 1 •� r' r ` CRM. All candidates for this job sho tl,; be able to exhibit t fund raisin skills. 7 R,±porting to th,r Director should ti a qualified, experienced ' `r ' group of staff members who are organized Functionally to I implement projects that directly achieve the goals of the CRFi. ` We suggest Lhe specific functions can be broken down as ' { illustrat,.d on the ortlanizational :hart: << (1 I , A. Promotion and Advertising D. Marketing and Leasing t ► +;} {'. C. Qoerations and Maintenance C. Retail Tent:,t Support Functions 1 Promotion anti Advertisingx�;+Zr 1 This functional area should have one part-time experienced jl �J professional coordinator working with an on staff assistant. y' a,,.I In addition tj workina with retail tenants to determine their ` :petit"ic -reeds, the Prumotion staff must work with local { ' advertising, graphics ind media. peopin to implement progrzms. This department should also be responsible fier the creative use ,. nF existing Main 5areet phys ica'. resources . I , ar et q and_Lees r - _•�� Marketing -and leasing would optimally have one full -titre broker `c=,:, ,,3� cat►,' who would share graphic sup ppout with the ppromotion department. ,, # ` This individual is res onsible for distrihutin high quality I' " Main Street retail leasing materials ind for implementing a retail leasin t plan. Working with a master leasing plan, such i ►! J''' as the one Ha, c you will produce over the next few weeks this experienced 'trckz should develop a mailing -to a propriate ;._ •err �, = I retailers and must follow up to ascertain their level of ' interest n iota+ring in the Main Street District. This`;,%� =ndividual should he able to exhibit a track record of leasing'r ,+�t��t;,t�,•,`r'i�G' • , space to national and local retailers and should be able to r r , �'"'r�;1, bring appropriate contacts and experience t--1 bear on this job, .� • �I • �•t r_y VY ,,• { i /rpG371/6311 Page 9 rye ,�'�,, '•`3 � ,' rt1`,+,,A���i�,r Gft' j. � •.� ••,.1 ! •- r,T s ilk r, t .' , ••,.r rj i. � it ,``' .-. -...-• ••r• n• .e :,- Zr .l`.}� � t'r' ,• r ' ,y •,r -. '. r y _. - - y' S. ... ^ �ti� •` ' �' ,1+• Yf !L',t•°.i .�'C �ai n'•;. e't: �S,i,�.i�•f 1: . .. •. r'._ _ y�,yy�, A' � �4r, ll ,r �'E 1 .� •'t ,}h j.,� 't •i �. r•, , '. rt. � .., r�lvi f LY+ ,,-r71t+R►f I i • �.' �•r t .•.,' r�''' 'f' IF. :•.' _ I t ':I '.till ��L ��'' [,�, ,r • f . � r, ti t y�',` Va4 •rt•I , ly .. ,I ,.: .,; , .ti. , - _ � �� `.wr4���4,, r>,�i, •/J'.I,�' � ar'� � yN�gs , J' ..! "1�J4, .,{, i i .,,• ' _ 'r 1. r}(; J�lt,ti .�� 4r L:5 f ,i,•G + ', 7 i! t , P., iyr 4nt'/ {r'L y1, '+ r. I' . - �• ,C•, 1• J' .0 1• i..11'\Qt�pr,(•�, #, 'r ,�; ,Zc��1 "1'pk%I 7;qll., t,.rr���'.t A� 5 '•.. ' i '�•�y�,4`. ., - . ,t 7t. L� , •+ ,r 1 4`i� '''',J, 1 'tiY�p " la�Ir• •�,�[. r�� F� „'' i '' r ,tt {2 1! , !i �'' 1, \ ' t • �, - I��y�••��'t;5:�{y7� p}.:�' r '�"rJ � •j�:_:, P; -,y �5 '�,�• rite, , i/r-t',l yl t -1J,' • . i i /l� tJ ��•'.^F �,` �a � .�'.,�.'rf r r �",'� �� k��Fj t •t � t' �rr �Eq'rll"r ��� Jim. Ci f ! + :It�� , t��.• . .7 it ./�t, }r M'� (t ,� , ��� �. yn l „Mir .ri 1 I,l. /j' • , -'l r. P'J•/..ref.:: q«•,x.ryflfl.Y ,I ;r , �1" t,i ,!it �5�7;':�'! .•- 1 , ' -•7i , ,a. .`� t' /• t!/ G• �/•\ i.,L,�1y T,r �CC �r i 1 r � J �f • t � r f`p5 J .�Fr' � i�f,�y���� Z'a�fa' �� - .,.�: '. t � . �� /. !,_ M��•!{{, /�trs .. f L ■•; 4. .M�.4 KP s •' 1� Iilnlcyon Ltd. J Kcal Fst. tc Adew,rs %clt pmellt cmillstlms h ' rr v'y?' i}`r •'tj Pmirct Z Asset Mwagcrs Thu broker should be responsible for maintaiiiing an accurate ti leasing log of all retail space in the District and for monitoring existing leasns and vacancies. The brokiAr shall target, solicit and show qualified retailers appropriate sites in the M: in Street. area and shall negotiate with qualified 7: retailers on the owners behalf. The broker would optimally be paid by retainer against. comma ss; on @ *�� ;' ''� "? +'':° )'his department should consist of one hands-on department 11 manager grad one asststan... Phis departtine" sha be responsible for maintenance of the �-�,mmc:n areas, lighting and security. This department shall also work with Promotion tc coordinate seasonal decorations, plantinUs and sec.ur,',• for special events. �cetaj.l,_19E_Siippo-ti_ u ictions This department may have ann part-time staff person whose inain ^� task is to talk with the District's merchants and to determine with them what retail assistance programs, classes, seminars and professional assistance they feel will be appropriate and useful to ahem. It We envision this department providing retail tenant support ire two ways: 1. By establishing on -going needed support programs that are funded by the CRM and available to all merchants. These programs may be an on -going sales help hit•ing acid ' training program, a Christmas w6dow program or an operational assistance program. Whatever these programs art-, they should be perceived as core programs that assist all Main Street District merchants. { 11 2. By e;:tablishiny a resource renter and relationships with retail p--ofessional., college instructors and consultants I " who can offer to merchants, on an hourly t- sis, specit l c assistance for special problems. These specific assistance programs should be arranged on a reduced fee- 4 basis and paid for by the me; -chant. �1 r ti ry � , /rp6311/6371 a •r'' y>'tr it r rli, � r t , ,'`� • u� ! �.�,rrnaC�r�TIF L........w-..,.....—....�._ . ._.__ . ._....._ . _ • � . �•r,�•e?,Clt •,5.'ti T{�warNe"w...w.--..� by � �'��� r, ,��"? jt Y i �" _ • ( _ ,. l �i r! . r4 �L'w ,� i• '�t ' � '` // V j 1,14 . �+l��ti .. 1 I .il r.41 Page 10 VY Yinkl'on Ltd. Acal F,tatc Advisn,., -c A-.sct ,cry The rptail tenant support pro-r-im department should be staffed by a professional with hands -Gtn rptail experience who can speak the retailers language and can understand tiviir operational problems and needs. 11 L!, qq i cements Membership in the CRM should be mandatory foi- district retailers and commercial property owners. The CHM conce t will not work without a strong unified base of support from the tenants and property owners. The experience of other CRM downtown organizations shows that it is advantageous for the CRM to orfer a t%qc a., three tiered membership structure with different level!: of financial commitment and different levels of act `fy. The CH14 will find success difficult without the support of absentee landlords, financial institutions and established as well as entrepreneurial multi -unit retailers. These groups have the capital, expertise and discipline to conceptualize and LF understand the relationship of public improvements and the implementation of those improvements and that cooperation is the key to implementation. IF, N •.. + We believe that the members of the CRM should be allowed to participate on committees that are of specific interest to them. For example, property owners and financial institution tenants should be on a general fund raising committee. Retail tenants and CIty art organizations should be on the Christmas promotion committee and on the Arts and Events committee. Retailers should be on a leasing committee to be able to define the problems and challenges of operating in the Main Street area. These committees should be flexible in purpose and duration and may be initiatad by members as well as CRM staff who identify a specific need. Conclusion A 0., Tn summary, we recommend that the organizational structure of 41 -f" 'A the approved Main Street Commercial District CRM be kept simple L. so that plans can be discussed ana implemented with a minimum 4 %`�� of elapsed time. V12 recorrinend that the Ofrector be an experienced, high profile, hands-on, energetic individual. who., A Page 11 - j - Halcyon Ltd. r i Real Finate Advisors , Development Cotinsclors ` Irrojcct R Ast:t Atanacg s I� • has a track record of implementing creative programs to turn tl around complex retail situations. The professional staff - members must also be experienced in their area of concentration ,. and should also be hands-on, energetic people who hel ieve in I r 'i° g the mission of rejuvenating the Main Street Districts The. committees should be focused as s-.2cific issues and the committee forward for a definite finite time span. ,T i S• � I r The movement and imminent changr=s in the retail, market, make it .'' +, t imperative that a sense of urgency is developed about the '`�` ,• f,,s'Ir ,'' retenanting and revitalization of Main Street. We believe a simple organizational structure, such as the one illustrated } ""{ can be assembled quickly and will by most efficient. �,��' '`'l''' �'�+.'•� AI I 41 r< , 0 1 1 r• 1 � , t ter `ro.UJt�• .' s • I,- t�� fir, L.. I j it.+;ii �•�' l. I,. !rp6371/63i" Pane 12 1�`'' f �' r�>,�,15 y��i c,r, •,�;` y ' ,:t t1 r.,� —"_ ',.t� t.�l IJO� Iv�� �� , XN ,;+r, xk ��,� it •� 1�c '�. � �,, �G't ,.', S' � q,{'i' YS1 Y, :i .....�. ...•ntr-.t •.1q •'•.►.taNr�., ,..wrt•I";Y"f.��,v..f�'s,��-4y:r+---�r...zw�r�vrt.rvww.ww.i..ty� �.rw.w..sT., i t N •.,• / 1�FL"IY �S1 r *•. ^ ( r'•,. - •Y'. tfi f t.v. F r1 rl i. •,�i ,^s �' ,S• Y t .ii ti �'q A1 t •t , , r � I r. . i �kC' M t is L .I �,�r I • t Jen. 25 '91 11:07 0000 1'-0LL1FP1E5r 111',lRAIKE } 7. USPOS 1'LIOL. DY FILU..AND ', .. .. ...,lip .r. ....L_t. CONTRACTOR agrees that all matorials prepared herounder, shall be turned over to AGENCY upon termination of than Agreement or upon PROJECT completion, whichever shall occur fir.at, in the avont this Agreement is terminutod, said rnaLerials may be used by AGENCY in the completion of PROJECT or an it otherwise epos Lit. Title Lo uald meLerials shall pass to the MENCY upoi; payment of foes determined to be earned by CONTRACTOR to the point Gf termination or completion ut, the PROJECPT, whichever is epplic:ah•a. CONTRACTOR shall be entitled to stain copies of all papers prepared here•.�ndAz . 8 . 1NUEM?�1:F7CATI�N,U; FENb ,- t HAJMILMM CONTRACTOR hereby bgreou to indemnify and wave and :told )harmless AGEVr'Y, its offjce',•s and AmpluyeeS, from any end all liability, including any claim r)f liability and anj and all losses or costa arising o-,Jh of CONTRACTOR'S negliganco or other tortioug ;onduct in parformanoe of. Lhis uyzeement either by CONTnACTOR, its of fi relrs or a nipl oyz,om , 1 bghiMIS ion 'CONTRACTOR shall comply with all of the proviaions f the Workers ' vensation Insurance and Satoty Acts of eta of California, the app blo proviF.i.ons of Divini and 5 of the California Libor Code and amendment areto; and all similar etato or tedural acts or laws at Me,, and zhoo.11 indemnify, dafund and hold harml.oan NCY from and inat all claims, iamands, payment, uits, actions, proccedingt a udclmnnte cf every list and description, includinq attorneys foes costa pr tell, brought or rocovered against AaF.NCY, for or on accou of i at r ;rf 1 � S�.l� .• . 1 i t t � web • f 1.: 1ar.w tA t �,, �� ti�• a� r r :i• t ip,,r lei � .11•i ... .. l •._ r .,,., ._,.. ..-....... ...,..,......... 1 • 1 i ..�.i _ �}�� I � ' � �t M, ,t i- L,. '.\ _ rill'. _ t,, r r! »_�.rl 1, sl ,�lt} .,• lL Mt1 .(1,;. _. .: �1 �.7 N�Tr..S ���" 1'•`�1 �wT .� .,,,•. .Y1'1.�,'... 1.. i., ii ,•��{*r, •...;�'1 ��;ai�''�'.'i�+.l}t4�%,�Y/�, �r �"". '�" sr .i I r�f'J,T�Y,'k jfJ, it "iIi•`�'T',[ r'� ` r 4 - . , i 1 a� r'+ ;��5 a+� {� (I y{ ,. '\` -/,. •(„• 1i 1 ;r1'as�.. •ti• )rj. ,+ 1�r `• t `Y `'-t ' :. 1 1`., '!l}jr�f'ti y15!TJ .+>'rt .f'. ,� S l f ' If if i 1 , i r .} '91 11:05 0000 0ULLIFriIEST IIf= !FAII:- ?-5 -� 1 tr . Jan. �� I_ ' .E TEL �1_ a5-a-1�0 P. 3 s I N f any iiabil nder any of said aCte which may be incu by reason r, of any work to be formed by CONTRACTOR undo s Ay xa�me:►t . CONTRACTOR c. 1 obtain a rnish •evidence to AGENCY of maintenance o! statutory wo compensation insurance and A T i, employers, liability ir, amount of n lases than $100,000 bodily injury by accid each accident,. 9100,000 ly injury by ;' � �'+A,,'\4 J ' • disease, employee, and $250,000 bodily injury disease, y li T po l limit; • r � , In addition to the workers' compensation innuran and li •( ail ' t "".. �V yM T. CANT TOP 6 ca. , nant to .ndemnify AGENCY, CCH RACTOR Isha abt:ain ' `• ��� ' and, urni to AGENCY the following insurance pollCiee overing the n �' -a A. GE�Gt1LL_l,i_:�.1tY Int�u�'�.@. A polio of general public ?iab icy ineuranra, .c including tar vohicle cove go. Said policy ahD11 indemnify COU CTOR, its fficers, agents and rr. r�a`�Oivemployeeo, while actin within the scope of their —duties; against an- nu all claims of arising out of. cr in connection wi th PROORCT, and e�ha,l provide r ? ' .a covsrago in no less tha t:ha following amounts ' ` combined si le limit bodil injury and property damage, cl,uding conplotbd op rations liability and blank contractual liability, o 1,000,000 par I e acc rrenee. if coverage is provided nder a form which cludoa a designated general aggregate imit, the i. ,., , •.! /a9gregate limit must be no less than $1,000 00. Said `,,,, ,s° = •, policy shall Hama 1►OP.NCY, its offioers, and elm. oyeas , t� �".� 1�; ��' i,b;, �".L1r Yr�j' it ,• � r1 ! I'1..� rl -/!M IAu •l `,•,?: .,, ,Mj` F ! ��L-I .',f1,:, �,' i" •�j,h }.._�.� ' l i`„i t!n'� <+,ix •r, ',fir \L i1 1 t •. t' Sv lit f , , .,� , I ' i rl• r (Y yr+ ,�1��r` + ��, - it 3. Cyi ,, 1, I 5 ` 1�.• , rrrrc r r� , `I � 4 ...�,�I�tM,:r• ,r ,a ',fit.. • 11.. Jars. �, '91 llslla , , 'i ! •r r OCrJ�7 CC�LJFPIEST Itl=i'F'idJ=E: TEL 2133-945-7470 P. a II . I as Additional Inauredn, and ahnll specifically p L at any other insurance coverage which max b ap- icable to the PROJECT shell be doomed Cori cove'loge and that CONTRACTOR'S insurancohall he primar S. 11 CONTRACTOR%Saiy cquire a prof sional liability insurance povet ins th/e� work performed by it hereunder. olicy tshe'11 provide coverrpa for ids CONTRACTORS prole sion liability in an amount not leas t;hnn $500,000 p occurrence and in the aggregnta. P. claj s m e policy shall be acceptable. Cortificaton/of Inaurnncn approved its writing bl, the City Attorney r said policioe shnll be iot' Lo the commenooment of any work horeun r. All Cortigic;ates of. 1js�surnnce (and the i p/auch ance or endorsements thereof) shall provide that anyieat:eu and policies shall not be nealled or mot thirty (30) dayn prior written n ice to AGENCY. COl notify AGENCY immediat.aly if and who any of said pouced in coverage oz '.irnit6 due to paym©n of claim its ineurance carrier, •.. t 1 �.. rxn�>�xn�t1T Ci?bl�Bl�R CONTRACTOR i&, end ahAll 13n, acting at ell times in the performance of thin Agraemcnt as nA independent contractor. CONTRACTOR shall secure at itm expanse, and be responsible for any and all payments of all taxes, social vocurity, state disability insurance componsation, unemployment: compensation and other payroll Ih A ! ?I�7. y., ;�•ji (}'If'� t; �'.. •�tl 7''r• . !! ,... ,•• .fe r j f.. �\:, n1 .., �. 't ,, .. ;". i.,,�Lr ^'i:�i�: � ' r•_�'Y r 'C}'7ifr_rr 7,', 7/13.. f.' , •1; 1 r :j.:1` ��Sj^.� y'�.�x, ',�1 11 I 1tr Sf• 71 � � - 5��� .. 1 It 1 • 1 ' 4 ♦ �' Y r 1. .s u r � ♦t r .+ r , 19 r, r � „ • r f {t i aA .;��.� .� ,1 ,J r ..•..,;.,..r,:....._::.�.,_._ , ._., ..,. ,,.. ,. ;.. , 'Jr . +1 ..— -, '•�.1 . �.�' II ��. .r fit, ,., _ .....,..;'�.....H. 4 ! r, 91 11:©3 0003 :OLLIFPIEST IIIr:E TEL? 7_ �..- c In t1w twcur►t. of 1;s:x'trir,atjon, C't'II1r IRAC'TOR sl)411 Vju cuiTC111hnted for :All :;ervicen Fwurfortrr_d and exponce, inct:;:re:d 'u tho d-ita of notice of ret,llinnt-ion in ,iceordancr., with -M:TI011 0 (C) of thi �• Ayruamant:. deductions for CONTRACTOR and its ofiiCare, agentu and employees and all business iicennem, if any, in connection with t:he services Lo he performed hereunder. 12. 19RMINAT1.4N...Or W55HERMST + N All work required hereunder shall he performed in o , good and workmanlike manner. AGENCY may terminstls S services hereunder at any time with or without ca'aser and, whether or not PROJECT in fully cnmplete. Any termination of this Agreement by AGENCY shall be made in writing through the City Administrator, notice of which shall bo de?i.Vared to CONTRACTOR us providad in Section 15 herein. ^ M.' NMI,' ADM II µ U/ 1%,42h� t 13. ASS t NrrE lzko� This Agreement is a personal service contract and tho ouporvisory work hereunder shall not be delegated by CONTRACTOR to any oth©r purson or entity without the convent, of tho City Adminiotrat:or.. 14. A r ' •Y.-MIEL0=5 AND C).EFTCSAL6 CONTRACTOR shall employ no AGENCY official nor any regular AGENCY amployee in the work parformed pursuant to this Agreemant. No officer or eimployee of A(MICY shall have any financial interest; in this Agreemunt in violation of rj11f_ ornta_ Spy=mnn Code Sections 1090 at Seg. 1.9. UQTI.CES Any notices or special inutruLr ions required to be given in writing under this Agreement ahsll be given either by personal delivery to CONTRACTOR'S agent (as designated in Section 1 hereindtUove) or to the City Administrator, as the situation shall warrant:, or by encicr..ng the same in a s-�eled envWlo;e, postage w7- ryy' v'+ rY� . S •. is — �>tl "; � , ? 1 • r Rt..' �, ,k; yi9A�„ y � ,1 r Y y r� 1 "111, • Jan. 25 '91 11:10 000'-� :0LL1FP!E11i:IJPi;n, E 1 . TEL 21'-9a5-�•3_r7 prepaid, and denositiny the yams in the United stntua Poattl Gervicee, addresoad as follows; TO AGENCY: TO CONTACTOR: Michael T. Uberuaga Edward V. Henning City Administrator Zdward Henning & Associates City of Huntington Beach 2000 Main street Whittier, CA 0440L �ri��rkp Huritington Bunch, CA 92648 46"a 16. Z„W,,TT_BE2'Y Ths forogaing, and Exhibit "A" attaChad here La, set forth the entire Agreement batween the partims . TN WITTIESS WHEREOF, thn purtios horato havo caused thin Agreement to be executed by and through their authorized offtcera the day, month and year first above writtan. CONTRHCTOR: THE REDEVELOPUNT AGENCY OF THE EDWARD V. HENNING CITY OF HUNTUOTON BEACH Edward 11anriing & Associateu oe Edward V. iienning, Principal Mayor ATTEST: Agency Clerk APPROVED AS TO FORM: - / f�7 �..- gency Coiinsal ..... 1��2•$- V11 + REVIEWED AND APPROVED: INITIATED AND APPROVED: ty Administl—lrator Director of Economic Dovelopmunt wr 1 r i�►M t�. � � I'w.r , 1 e' �r 1; ,r ik VZ A 0 I �"4�Z4A�4rb ICYj'y jr1; r . 1 ^. 1�y ,. J :- i 4 F'1 {�, :f 1 ti'C r�� .. } r i� .'' •A t S'Y'4 rt� 1 .,'r 1 _r