The URL can be used to link to this page

Home My WebLink AboutHUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU - public relations services for FY 1998/99 9/21/98 - 1998-09-21rev, �� d3/6�5 �e.r�►/ Council/Agency Meeting Held: Deferred/Continued to: Approv ❑ Conditionally A roved ❑ Xierk'sDenied EP / Signature Council Meeting Date: September 21, 1998 Department ID Number: ED 98-35 Coter,�i� rnern�3ee.XCXVelf,vA-s � -f,,P9 c N'a vVrn OF r�.6;�A�CITY OF HUNTINGTON BEACH evPR��y rx InaneY BEQUEST FOR COUNCIL ACTION ComFeven&¢J # ✓I,Sirr 4s -6v eea,&_ 60.06e7 6 uE 7L Nece) h re,4 B lWd SUBMITTED TO: HONORABLE MAYOR AND CITY COUNCIL MEMBERS SUBMITTED BY: RAY SILVER, City AdministratorOlR_-) c -�--` PREPARED BY: DAVID C. BIGGS, Director of Economic Development C—) wt C) r 3 r' C:,clTi SUBJECT: Approve Grant Agreement Between the City of HuntingtonBea R and the Huntington Beach Conference & Visitors Bureau, Inc., - (HBCVB) for Fiscal Year 1998/99 n /1,71 Statement of Issue, Funding Source, Recommended Action, Alternative Action(s), Analysis, Environmental Status, Statement of Issue: The Huntington Beach Conference & Visitors Bureau submitted its annual request for funds for the 1998/1999 fiscal year in the amount of $190,000. This is the same grant previously authorized by the City in prior fiscal years. Again, staff is recommending approval of the attached twelve-month agreement for $190,000 for fiscal year 1998/1999. Funding Source: Funding for Agreement is included in the approved fiscal year 1998/1999 budget. Recommended Action: Motion to: 1) Approve and authorize execution by the Mayor and City Clerk of the Grant Agreement between the City of Huntington Beach and the Huntington Beach Conference and Visitors Bureau, Inc. (HBCVB) for a twelve-month Agreement for a total of $190,000. Alternative Action(s): Do not approve the Agreement. Analysis: The Huntington Beach Conference and Visitors Bureau was formed in November 1989 to represent the community in the solicitation of leisure travelers, tour groups, and conferences. The Bureau has developed an annual Huntington Beach Visitor's Guide, a Meeting Planners' Kit, and a four-color rack brochure in five languages. RMUEST FOR COUNCIL ACTIO41 MEETING DATE: September 21, 1998 DEPARTMENT ID NUMBER: ED 98-35 The Bureau is also the place where visitors obtain information about what to see and do in Huntington Beach and the surrounding area. The Bureau reports that the City's Transient Occupancy Tax revenues increased 9.4% last year and they project a similar increase for this fiscal year; proof that tourism and hospitality are thriving in Huntington Beach. The focus for the 1998/99 fiscal year is to be regionally active in Orange County and to continue worldwide marketing for visitors. Environmental Status: Not applicable. Attachment(s): RCA Author: JCL, x5186 RCA9898.DOC -2- 09/01/98 11:36 AM CITY OF HUNTINGTON BEACH 2000 MAIN STREET OFFICE OF THE CITY CLERK CONNIE BROCKWAY CITY CLERK CALIFORNIA 92648 LETTER OF TRANSMITTAL OF ITEM APPROVED BY THE CITY COUNCIL/ REDEVELOPMENT AGENCY OF THE CITY OF HUNTINGTON BEACH DATE: _ JEPrL/nBE1, * / 2 Fy TO: An11)VQDVze4eA e*WeME {'i3i Vo✓s ATTENTION: �3,41P, �I),V I Name 10/ /)),#/N UST. DEPARTMENT: t✓%Q /YI)')2YL/ � IIVQZIV 344e*, Of 9a644 REGARDING: A6Yeel)e17T City, State, Zip C(y I/F.e�e.�c� � riser .s r3�r�t fz)4 F/s CA z YEh;v- See Attached Action Agenda Item Date of Approval Enclosed For Your Records Is An Executed Copy Of The Above Referenced Agenda Item. Remarks: &U'C 4 Connie Brockway City Clerk /Bonds ✓ Attachments: Action Agenda Page V Agreement Insurance RCA Deed Other CC: �d�nf ��. /fed ✓ ✓ ,i=AGP�aA N /69,5 Department .EC . ,fie v. RCA Agreement � Insurance Other ✓" _ Name Department RCA Agreement Insurance Other Name Department RCA Agreement Insurance Other Name Department RCA Agreement Insurance Other ['l. enclyz/�l Risk Management Dept. Insurance Received by Name - Company Name - Date G:Followup/coverltr (Telephone: 714-536-5227 ) (11) • 09/21/98 - Council/A'Rncy Agenda - Page 11 F. Administrative Items F-1. (City Council) Approve Grant Agreement Between The City Of Huntington Beach And The Huntington Beach Conference & Visitors Bureau. Inc., (HBCVB) For Fiscal Year 1998/99 (600.10) Communication from the Economic Development Director informing Council of the Huntington Beach Conference & Visitors Bureau submittal of its annual request for funds for the 1998/1999 fiscal year in the amount of $190,000 the same grant previously authorized by the City in prior fiscal years. Recommended Action: Approve and authorize execution by the Mayor and City Clerk of the Grant Agreement Between The City Of Huntington Beach Conference And Visitors Bureau, Inc., For Public Relations Services. " [Approved 6-0-1 (Garofalo Absent) - Councilmember Bauer requested that consideration be given to taking some of the transient occupancy tax money in next year's budget and putting it toward increasing Conference & Visitors Bureau budget -due to new hotel being built, etc.] G. Ordinances G-1. Ordinance For Adoption GAA. (City Council) Adoption Of Ordinance No. 3401 — Advertisement On Public Service Items Within The Landscape Corridors (640.10) — Ordinance No. 3401 —'An Ordinance of the City of Huntington Beach Amending Chapter 12.36 of the Huntington Beach Municipal Code Pertaining to Benches, Telephone Booths and Other Public Service Items." Submitted by the Acting Deputy City Administrator -Administrative Services Director (Introduction approved 9/8198). Recommended Action: After City Clerk reads by title, adopt Ordinance No. 3401, by roll call vote. [Adopted 6-0-1 (Garofalo Absent)] G-1 B. (City Council) Approve Adoption Of Ordinance No. 3403 — Pertainina To Airport Board (640.10) — Ordinance No. 3403 — "An Ordinance of the City of Huntington Beach Deleting Chapter 2.105 of the Huntington Beach Municipal Code Pertaining to Airport Board." Submitted by Administration (Required to officially disband the old airport board) (Introduction approved 9/8/98) Recommended Action: After City Clerk reads by title, adopt Ordinance No. 3403, by roll call vote. [Adopted 6-0-1 (Garofalo Absent)] Grant Agreement between the City of Huntington Beach and the HBCVB for Fiscal Year 1998/99 ATTACHMENT.#1 GRANT AGREEMENT BETWEEN THE CITY OF HUNTINGTON BEACH AND THE HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU FOR PUBLIC RELATIONS SERVICES THIS AGREEMENT is made and entered into this day of k1998, by and between the CITY OF HUNTINGTON BEACH, a municipal corporation of the State of California, hereinafter referred to as "CITY," and the HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU, a California non-profit corporation, hereinafter referred to as "GRANTEE." WHEREAS, CITY desires to grant funds to GRANTEE to perform promotional services, and provide a conference and visitors bureau in the City of Huntington Beach; and GRANTEE has agreed to accept such funds and to perform such services; NOW, THEREFORE, it is agreed by CITY and GRANTEE as follows: GRANT OF FUNDS CITY hereby grants to GRANTEE the sum of One Hundred Ninety Thousand Dollars ($190,000). 2. PUBLIC PURPOSES LIMITATION/DURATION OF AGREEMENT All funds granted herein shall be used only for the promotion of the City of Huntington Beach, to attract visitors and convention business, to provide information to persons interested in doing business in the community, and to operate a conference and visitors bureau to benefit the CITY. These services of the GRANTEE are to commence as soon as practicable after the execution of this Agreement and all tasks shall be completed no later that September 30, 1999. 3. RECORDS GRANTEE shall maintain separate accounting records for all funds received from CITY under this Agreement. GRANTEE further agrees that all of its records, including those pertaining to funds received from CITY and all other funds received by GRANTEE, must be maintained in 7/k/visit96/8/26/98 accordance with standard accounting procedures and principles. GRANTEE further agrees that within sixty (60) days after termination of this Agreement, GRANTEE shall submit to CITY, a final financial statement detailing all expenditures made and all income received during the effective period of this Agreement. All accounting records and evidence pertaining to all costs of GRANTEE shall be kept available at GRANTEE's office, or place of business for a period of not less than three (3) years after funds are granted to GRANTEE. GRANTEE shall make all of its records available to CITY during regular business hours for the purpose of auditing and shall furnish clerical assistance for this purpose to CITY's auditor as required. GRANTEE shall furnish copies of all records to CITY on request. GRANTEE agrees to implement all recommendations made by CITY's auditor, if any. In the event GRANTEE does not make its books and financial records available within the City of Huntington Beach, GRANTEE agrees to pay all necessary and reasonable expenses incurred by CITY in conducting any audit at the location where said records and books of account are maintained. 4. WORKERS COMPENSATION INSURANCE Pursuant to California Labor Code section 1861, GRANTEE acknowledges awareness of section 3700 et seq. of said Code, which requires every employer to be insured against liability for workers compensation; GRANTEE covenants that it will comply with such provisions prior to commencing performance of the work hereunder. GRANTEE shall maintain workers compensation insurance in an amount of not less than One Hundred Thousand Dollars ($100,000) bodily injury by accident, each occurrence, One Hundred Thousand Dollars ($100,000) bodily injury by disease, each employee, Two Hundred Fifty Thousand Dollars ($250,000) bodily injury by disease, policy limit. GRANTEE shall require all subcontractors to provide such workers compensation insurance for all of the subcontractors' employees. GRANTEE shall furnish to CITY a certificate of 2 7/k/visit96/8/26/98 waiver of subrogation under the terms of the workers compensation insurance and GRANTEE shall similarly require all subcontractors to waive subrogation. 5. PROFESSIONAL LIABILITY INSURANCE GRANTEE shall furnish a professional liability insurance policy covering the work performed by it hereunder. Said policy shall provide coverage for GRANTEE's professional liability in an amount not less than $1,000,000 per occurrence and in the aggregate. A claims made policy shall be acceptable if the policy further provides that: The policy retroactive date coincides with or precedes the professional services contractor's start of work (including subsequent policies purchased as renewals or replacements). 2. GRANTEE will make every effort to maintain similar insurance during the required extended period of coverage following project completion, including the requirement of adding all additional insureds. 3. If insurance is -terminated for any reason, GRANTEE agrees to purchase an extended reporting provision of at least two (2) years to report claims arising from work performed in connection with this Agreement. 4. The reporting of circumstances or incidents that might give rise to future claims. 6. CERTIFICATES OF INSURANCE Prior to commencing performance of the work hereunder, GRANTEE shall furnish to CITY certificates of insurance subject to approval of the City Attorney evidencing the foregoing insurance coverages as required by this Agreement; said certificates shall: a. provide the name and policy number of each carrier and policy; b. shall state that the policy is currently in force; and C. shall promise that such policies shall not be suspended, voided or canceled by either party, reduced in coverage or in limits except after thirty days prior written 3 7/k/visit96/8/26/98 • • notice; however, ten days prior written notice in the event of cancellation for nonpayment of premium. GRANTEE shall maintain the foregoing. insurance coverages in force until the work under this Agreement is fully completed and accepted by CITY. The requirement for carrying the foregoing insurance coverages shall not derogate from the provisions for indemnification of CITY by GRANTEE under the Agreement. City or its representative shall at all times have the right to demand the original or a copy of all said policies of insurance. GRANTEE shall pay, in a prompt and timely manner, the premiums on all insurance hereinabove required. 7. INDEPENDENT CONTRACTOR GRANTEE is, and shall be, acting at all times in the performance of the services of this Agreement as an independent contractor. GRANTEE shall secure at its expense, and be responsible for any and all payment of taxes, social security, state disability insurance compensation, unemployment compensation and other payroll deductions for its officers, agents and employees and all business licenses, if any, in connection with the services to be performed hereunder. 8. CITY EMPLOYEES AND OFFICIALS GRANTEE shall employ no CITY official nor any regular CITY employee in the work performed pursuant to this Agreement. No officer or employee of CITY shall have any financial interest in this Agreement in violation of the applicable provisions of the California Government Code. 9. INDEMNIFICATION AND HOLD HARMLESS GRANTEE shall protect, defend, indemnify and hold harmless City, its officers, officials, employees and agents from and against any and all liability, loss, damage, expenses, costs (including without limitation costs and fees of litigation of every nature) arising out of or in 4 7/k/visit96/8/26/98 connection performance of this Agreement or its failure to comply with any of its obligations contained in this Agreement, except such loss or damage which was caused by the sole negligence or willful misconduct of the City. 10. NON-DISCRIMINATION In the performance of this Agreement GRANTEE shall not discriminate against any employee or applicant for employment on the basis of race, sex, color, religion, ancestry, national origin, age or as an otherwise qualified handicapped individual. This prohibition shall pertain to employment, upgrading, demotion or transfer, recruitment advertising; layoff or termination; rates of pay and other forms of compensation; selection for training, including apprenticeship; and any other action or inaction pertaining to employment matters, and shall also apply to proscribe discrimination in any program or activity funded in whole or in part with funds made available under this Agreement. 11. ASSIGNMENT AND SUBCONTRACTING This Agreement is a personal service contract and the supervisory work hereunder shall not be delegated by GRANTEE to any other person or entity without the consent of CITY. 12. COPYRIGHT/PATENTS CITY shall own all rights to any patent or copyright on any work, time or material produced as a result. of this Agreement. 13. IMMIGRATION . GRANTEE rs�iall be responsible for full compliance with the immigration and naturalization laws of the United States and shall, in particular, comply with the provision of the United States Code regarding employment verification. 14. LEGAL SERVICES SUBCONTRACTING PROHIBITED GRANTEE and CITY agree that CITY is not liable for payment of any subcontractor work involving legal services, and that such legal services are expressly outside the scope of services 5 7/k/visit96/8/26/98 contemplated hereunder. GRANTEE understands that pursuant to Huntington Beach City Charter §309, the City Attorney is the exclusive legal counsel for CITY; and CITY shall not be liable for payment of any legal service expenses incurred by GRANTEE. 15. ATTORNEY'S FEES In the event suit is brought by either party to enforce the terms and provisions of this agreement or to secure the performance hereof, each party shall bear its own attorney's fees. 16. ENTIRETY The foregoing sets forth the entire Agreement between the parties. IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed by and through their authorized offices the day, month and year first above written. HUNTINGTON BEACH CONFERENCE AND CITY OF HUNTINGTON BEACH, A VISITORS BUREAU, a California municipal corporation of the State of corporation: California By:/ 1 D u VI h print -name ITS: (circle on hairma President/Vice President By: - t u- A print nam - �... ITS: (circle one retay/Chief Financial Officer/Asst. Sec - Treasurer REVIEWED AND APPROVED: City gAdministrator Mayor ATTEST: City Clerk APPROV`f D AS TO(FORM: CAttorney Vt., 0-- ►� INITL"19DY AND APPROVED:. � Director of Economic Development E. 7/k/visit96/8/26/98 Executive Risk Indemnity Inc. Administrative Offices ailing Address: Home Office 82 Ho meadow Street J� �,,/j� D 32 Loockerman Square. Suite LI00 Hopmeadow �"' Dover. Delaware 19WI Simsbury, Connecticut 06070-7683 A`(p�RO✓� NOT -FOR -PROFIT ORGANIZATION 'Pre DIRECTORS, OFFICERS AND TRUSTEES LIABILITY INSURANCE POLICY f INCLUDING EMPLOYMENT PRACTICES LIABILITY COVERAGE DECLARATIONS POLICY NUMBER 751-091318-98 NOTICE: THIS IS A CLAIMS MADE POLICY WHICH APPLIES ONLY TO "CLAIMS" FIRST MADE DURING THE "POLICY PERIOD," OR, IF PURCHASED, THE DISCOVERY PERIOD. THE COVERAGE AFFORDED UNDER THIS POLICY DIFFERS IN SOME RESPECTS FROM THAT AFFORDED UNDER OTHER POLICIES. PLEASE READ THE ENTIRE POLICY CAREFULLY. ITEM 1. PARENT ORGANIZATION - NAME AND PRINCIPAL ADDRESS: ITEM 2. POLICY PERIOD: Huntington Beach Conference & Visitors Bureau (a) Inception Date: January 11, 1998 101 Main Street (b) Expiration Date: January 11, 1999 Suite 2A at 12:01 a.m. both dates at the Principal Huntington Beach, CA 92648-8118 Address in ITEM 1. State of Incorporation or Organization: CA ITEM 3. LIMIT OF LIABILITY: $ 1,000,000.00 maximum aggregate limit of liability for all Claims made or deemed made during any Policy Year ITEM 4. PREMIUM: $ 900.00 total premium. ITEM 5. RETENTIONS: (a) $0.00 each Insured Person each Claim, but only for Loss as to which indemnification by the Insured Entity is not legally permissible or is not made solely by reason of the Insured Entity's financial insolvency. (b) $0.00 each Claim, for Loss as to which indemnification by the Insured Entity is legally permissible c $0.00 each Claim under Insuring Agreement C ITEM 6. ADDITIONAL PREMIUM FOR EXTENDED REPORTING PERIOD: 40% of annual expiring premium, for one (1) year Extended Reporting Period 75% of annual expiring remium, for two 2 year Extended Reporting Period ITEM 7. NOTICE UNDER CONDITIONS (G)(1) AND (G)(2) MUST BE ADDRESSED TO: Vice President of Claims Executive Risk Management Associates P. O. Box 2002 Simsbury, CT 06070 ITEM 8. ENDORSEMENTS ATTACHED AT ISSUANCE: D21190 D23832 These Declarations, the signed and completed Application and the Policy, with endorsements, will constitute the entire agreement between the Underwriter, the Insured Entity and the Insured Persons. EXECUTIVE RISK INDEMNITY INC. by (Authorized Company Representative): 2 L+PPROV.7- AC TO FORM-1 CAIL HUT Ci-7``' �''-1''ORA' B; : I) 1 CitJ .At';.orne:9 Form C22208 (9/96 ed.) Catalog No. NFPd-I ENDORSEMENT NO. 1 q/o2l/9 CALIFORNIA STATE AMENDATORY ENDORSEMENT This Endorsement, effective at 12:01 a.m. on January 11, 1998, forms part of Policy No. 751-091318-98 Issued to Huntington Beach Conference & Visitors Bureau Issued by Executive Risk Indemnity Inc. In consideration of the premium charged: (1) The Underwriter may non -renew this Policy by mailing or delivering notice of non -renewal to the Parent Corporation and to the agent at the mailing address shown on the Policy at least sixty (60), but not more than one hundred twenty (120), days before the Expiration Date set forth in Item 2(b) of the Declarations. (2) The Underwriter may condition renewal of this Policy upon a reduction in limits, elimination of coverages, increase in deductibles or increase by 25% or more of the rate upon which the premium is based, by mailing or delivering notice of such renewal change(s) to the Parent Corporation and to the agent at the mailing address shown on the Policy at least sixty (60), but not more than one hundred twenty (120), days before the Expiration Date set forth in Item 2(b) of the Declarations. (3) If, in connection with any non -renewal or renewal conditioned upon renewal change(s) as described in paragraphs (1) and (2) above, the Underwriter does not mail or deliver notice thereof at least sixty (60) days before the Expiration Date set forth in Item 2(b) of the Declarations, the coverage afforded under this Policy shall continue in force with no change in its terms, conditions and limitations for sixty (60) days after the Underwriter mails or delivers such notice. (4) Nothing in this endorsement is intended, nor shall it be construed, to vary, alter or amend any of the terms, conditions or limitations of this Policy except as stated above. All other terms, conditions and limitations of this Policyrs711 remain unchange Authoriz ep sentative D21190 (11/94) Page 1 Forms used on: C21102, C21108, C21644, C21120, C21114, C21138 ENDORSEMENT NO. 2 SPOUSAL EXTENSION ENDORSEMENT This Endorsement, effective at 12:01 a.m. on January 11, 1998, forms part of Policy No. 751-091318-98 Issued to . Huntington Beach Conference & Visitors Bureau Issued by Executive Risk Indemnity Inc. In consideration of the premium charged: 9�z�l9� 1/19 (1) The coverage afforded under this Policy shall, subject to all of its terms, conditions, limitations and exclusions, be extended to apply to Loss resulting from a Claim made against a person who, at the time the Claim is made, is a lawful spouse of an Insured Person, but only if: (a) the Claim against such spouse results from a Wrongful Act actually or allegedly committed by the Insured Person to whom the spouse is married; and (b) such Insured Person and his or her spouse are represented by the same counsel in connection with such Claim. (2) No spouse of an Insured Person shall, by reason of this endorsement, have any greater right to coverage under this Policy than the Insured Person to whom such spouse is married. (3) This Policy shall not apply to Claims against the spouse of an Insured Person for any actual or alleged act, error, omission, misstatement, misleading statement, omission or breach of duty by such spouse. All other terms, conditions and limitations of this Policy shall remain unchanged. Authorized Representative D23832 (1/97) Page 1 *�su - ISU North American Insurance Agency 4130.l6 July 13, 1998 Huntington Beach Visitors and Conference Bureau 417 Main Street Huntington Beach, CA 92648 RE: 02BO354273 Dear Diane: We are pleased to enclose endorsement #3 amending the address to 417 Main Street Huntington Beach, CA 92648. Please attach to your file. If you have any questions, or if I can be of further assistance, please feel free to give me a call. Sincerely, Brooke Manson ISU North American Insurance Agency ENDORSEMENT NO. 3 AMEND INSURED'S ADDRESS ENDORSEMENT This Endorsement, effective at 12:01 a.m. on April 27, 1998, forms part of Policy No. 751-091318-98 Issued to Huntington Beach Conference & Visitors Bureau Issued by Executive Risk Indemnity Inc. In consideration of the premium charged, the principal address of the Parent Organization set forth in Item 1 of the Declarations is amended to read as follows: 417 Main Street Huntington Beach, CA 92648 State of Incorporation or Organization: CA All other terms, conditions and limitations of this Policy shall remain unchanged. Authorized Representative D21338 (11/94) Page 1 ISU North American Insurance Agency July 6, 1998 Huntington Beach Visitors and Conference Bureau 417 Main Street Huntington Beach, CA 92648 RE: 02BO354273 Dear Diane: We are pleased to enclose the following endorsement changing the additional insured on Premise 001 to William & Estelle Roberts. Please attach to your file. If you have any questions, or if I can be of further assistance, please feel free to give me a call. Sincerely, Brooke Marson ISU North American Insurance Agency 'ew 10 • :s AIVILHILAN LL;UNUIVIV INSUHANUL GUIVIPANYI IA INDIANAPOLIS, INDIANA iO°'Pa°' , ULTRA OFFICE • ApxxoV� HUNTINGTON BEACH VISITORS AND AMENDED DECLARATIONS JRED CONFERENCE BUREAU EFFECTIVE: 06-24-98 MAILING 417 MAIN ST POLICY NUMBER 02—BO-354273-9 �� 600.10 ADDRESS HUNTINGTON BEACH, CA 92648 RENEWAL OF 02—BO-354273-8 11-89 POLICY PERIOD FROM 11-01-97 TO 11-01-98 12:01 AM STANDARD TIME AT YOUR MAILING ADDRESS SHOWN ABOVE. FORM OF CORPORATION BUSINESS: AGENT TAURUS INSURANCE AGENCY, INC NAME 1111 E KATELLA AVE, #215 AND ADDRESS P 0 BOX 7248 ORANGE, CA 92613 04-79395 (714) 771-7400 THE CHANGE IN YOUR POLICY RESULTS IN NO CHANGE IN PREMIUM. IN RETURN FOR THE PAYMENT OF THE PREMIUM, AND SUBJECT TO ALL THE TERMS OF THIS POLICY, WE AGREE WITH YOU TO PROVIDE THE INSURANCE AS STATED IN THIS POLICY. ADDITIONAL INSURED WILLIAM AND ESTELLE ROBERTS PREMISES001 220 HARTFORD AVENUE HUNTINGTON BEACH, CA 92648 LANDLORD THE FOLLOWING FORMS CURRENTLY APPLY TO THIS POLICY: BP0402(0187) ADDL INS —MANAGE —LESSOR OF PREM BP0009(0689) COMMON POLICY CONDITIONS IL7201(0392) COMPANY COMMON POL CONDITIONS IL0270(0897) CALIFORNIA CHANGES — CANCELLAT BP7087(0595) OFFICES ULTRA PROPERTY PLUS BP0403(0187) ACCOUNTS RECEIVABLE COV BP7039(0793) ULTRA OFFICES MINI COMPUTER ADDITIONAL INSURED THE CITY OF HUNTINGTON BEACH PREMISES001 IT'S OFFICERS AND EMPLOYEES 2000 MAIN STREET HUNTINGTON BEACH, CA 92648 BP0006(0689) LIABILITY COVERAGE FORM IL0003(0689) CALCULATION OF PREMIUM BP7080(0695) ORDINANCE OR LAW COVERAGE BP0002(0689) SPECIAL PROPERTY COV FORM BP7635(0695) BUSINESSOWNERS ULTRA PLUS LIAB BP7030(0390) VALUABLE PAPERS & RECORDS COV BP7075(0494) FORGERY OR ALTERATION COVERAGE COUNTERSIGNATURE BY (DATE) (AUTHORIZED REPRESENTATIVE) 9-BP(11-88) COMPANY USE ONLY LOS ANGELES 12 (92595) INSURED COPY PREPARED 06-24-98 * (17095) AC J DECLARATIONS EXTENSIO% .,DIED INSURED: HUNTI NGTON BEACH VISITORS AND R/7X_ 9 �p - /9PPreod�0 POLICY N MBER: 02-BO-354273- 1710VI17f .DEMISES 1 1417 MAIN ST CONSTRUCTION: FRAME BUILDING 1 HUNTINGTON BEACH, CA 92648 OCCUPANCY: OFFICE - OCCUPANT APPLICABLE TO THESE PREMISES LIMITS OF INSURANCE EXCEPT WHERE NOTED BELOW, A DEDUCTIBLE OF $ 250 APPLIES BUSINESS PERSONAL PROPERTY $ 18,000 BUSINESS INCOME (NOT EXCEEDING 12 CONSECUTIVE MONTHS) ACTUAL LOSS SUSTAINED DEDUCTIBLE: NONE FIRE LEGAL LIABILITY (ANY ONE FIRE OR EXPLOSION) $ 100,000 DEDUCTIBLE: NONE OUTDOOR SIGNS (DEDUCTIBLE: $ 250) $ 7,500 MONEY AND SECURITIES (DEDUCTIBLE: $ 250): INSIDE THE PREMISES $ 10,000 OUTSIDE THE PREMISES $ 5,000 ACCOUNTS RECEIVABLE $ 25,000 VALUABLE PAPERS AND RECORDS $ 25,000 MINI COMPUTER COVERAGE: EQUIPMENT $ 5,000 ACTIVE DATA PROCESSING MEDIA $ 5,000 EXTRA EXPENSE $ 5,000 MINI COMPUTER MECHANICAL BREAKDOWN (DEDUCTIBLE: $1000) INCLUDED SEWER OR DRAIN BACK-UP $ 5,000 ORDINANCE OR LAW ACTUAL LOSS SUSTAINED -BP (11-88) LOS ANGELES 12 (92595) INSURED COPY PREPARED 06-24-98 (17095) .0 DECLARATIONS EXTENSI* ,MED INSURED: HUNTINGTON BEACH VISITORS AND PLICABLE TO ALL PREMISES YOU OWN, RENT OR OCCUPY BUSINESS LIABILITY: LIABILITY AND MEDICAL EXPENSES MEDICAL EXPENSES (ANY ONE PERSON) AGGREGATE LIMITS: PRODUCTS -COMPLETED OPERATIONS AGGREGATE LIMIT ALL OTHER INJURY OR DAMAGE (ALL OCCURRENCES) EMPLOYEE DISHONESTY (DEDUCTIBLE: NONE) FORGERY OR ALTERATION (DEDUCTIBLE NONE) TOTAL TERM PREMIUM rv✓ed POLICY NUMBER: 02-BOLA�I 354273-9 LIMITS OF INSURANCE $ 1,000,000 $ 10,000 $ 1,000,000 $ 2,000,000 $ 15,000 $ 5,000 $ 250.00 i-BP (11-88) LOS ANGELES 12 (92595) INSURED COPY PREPARED 06-24-98 (17095) t JAN 0 2 10 jYL ��Z�1�Y SG STATE P.O. BO 807, SAN FRANCISCO,CA 94101-0807 COMPENSATION p /q INSURANCE FUND CERTIFICATE OF WORKERS'. COMPENSATION INSURANCE POLICY NUMBER: 1182268 - 98 ISSUE DATE: 01-01-98 CERTIFICATE EXPIRES: 01-01-99 CITY OF HUNTINGTON BEACH RISK MANAGEMENT ATTN: JULIE FITTERY 2000 MAIN STREET HUNTINGTON BEACH, CA 92648 JOB: ALL OPERATIONS This is to certify that we have issued a valid Workers' Compensation insurance policy in a form approved by the California Insurance Commissioner to the employer named below for the policy period indicated. This policy is not subject to cancellation by the Fund except upon 30 days' advance written notice to the employer. We will also give you 30 days' advance notice should this policy be cancelled prior to its normal expiration. This certificate of insurance is not an insurance policy and does not amend, extend or alter the coverage afforded by the policies listed herein. Notwithstanding any requirement, term, or condition of any contract or other document with respect to which this certificate of insurance may be issued or may pertain, the insurance afforded by the policies described herein is subject to all the terms,. exclusions and conditions of such policies. PRESIDENT EMPLOYER'S LIABILITY LIMIT INCLUDING.DEFENSE.COSTS: $1,000,000.00 PER OCCURRENCE. ENDORSEMENT #2065 ENTITLED CERTIFICATE HOLDERS' NOTICE EFFECTIVE 01/01/98 IS ATTACHED TO AND FORMS A PART OF THIS POLICY. HUNTINGTON BEACH CONFERENCE r; VISITORS BUREAU 101 MAIN ST-STE 2A HUNTINGTON BEACH CA 92648 i0 FOR13 GALL :UTTON EY CIT' Ai. BY Ci tY Attorney „r. HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU (A NON-PROFIT CORP.) THIS DOCUMENT HAS A BLUE PATTERNED BACKGROUND SCIF 10265 (REV. 2-95) STATE COMPENSATION INSURANCE FUND HOME OFFICE SAN FRANCISCO ALL EFFECTIVE DATES ARE AT 12:01 AM PACIFIC STANDARD TIME OR THE TIME INDICATED AT PACIFIC STANDARD TIME JUN 2 6 in • • 1182 - RENEWAL SG ENDORSEMENT AGREEMENT PAG �1,?/, EFFECTIVE JANUARY 1, 1998 AT 12.01 A.M. F HUNTINGTON BEACH CONFERENCE & VISITORS BUREAU 417 MAIN ST HUNTINGTON BEACH, CA 92648 ANYTHING IN THIS POLICY TO THE CONTRARY NOTWITHSTANDING, IT IS AGREED THAT THE MAIL ADDRESS APPEARING IN THIS POLICY IS CHANGED TO READ- 417 MAIN ST HUNTINGTON BEACH, CA 92648 NOTHING IN THIS ENDORSEMENT CONTAINED SHALL BE HELD TO VARY, ALTER, WAIVE OR EXTEND ANY OF THE TERMS, CONDITIONS, AGREEMENTS, OR LIMITATIONS OF THIS POLICY OTHER THAN AS STATED. NOTHING ELSEWHERE IN THIS POLICY SHALL BE HELD TO VARY, ALTER, WAIVE OR LIMIT THE TERMS, CONDITIONS, AGREEMENTS OR LIMITATIONS OF THIS ENDORSEMENT. COUNTERSIGNED AND ISSUED AT SAN FRANCISCO: JUNE 18, 1998 9908 2�L� C"vj'�' AUTHORIZED REPRESENTATIVE PRESIDENT I� L HBCVB Twelve Month Budget for Fiscal Year 1998/99 ATTACHMENT #2 HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU BUDGET FISCAL YEAR OCTOBER 1, 1998 TO SEPTEMBER 30, 1999 Accounting / Payroll Service / Audit Auto Exhibit / Seminar / Registration Fees Familiarization Fixtures / Furniture / Computer Health Insurance Liability Insurance Maintenance / Lease Equipment Manager's Expense Office Supplies Payroll Taxes Pension Postage Printing / Photo / Promo Rent / Electricity / Janitorial Salaries Subscriptions / Dues Telephone Travel Expenses TOTAL $ 1,500.00 2,400.00 3,000.00 3,000.00 2,000.00 2,200.00 3,150.00 1,500.00 3,000.00 2,500.00 9,000.00 4,000.00 6,250.00 6,500.00 20, 000.00 108,000.00 3,500.00 5,500.00 3; 000.00 $190,000.00 Letter and Marketing Plan from HBCVB dated August 1,1998 ATTACHMENT #3 LJ MEMO TO: DAVID BIGGS, ECONOMIC DEVELOPMENT CITY OF HUNTINGTON BEACH FROM: DIANE BAKER, PRESIDENT all,��,,,� HUNTINGTON BEACH CVB (714) 969-3492 FAX (714) 969-5592 DATE: AUGUST 1, 1998 SUBJ: REQUEST FOR FUNDING `98299 The Huntington Beach Conference and Visitors Bureau is requesting $190,000 for fiscal year 1998-1999 to be used by the Bureau for operating, publicizing, promoting, and marketing the City as a destination for all who travel. The requested amount is the same amount we have received for the past three years. The positive commitment the City is making to the visitor industry is returned in many ways. For example, the Transient Occupancy Tax collection has shown steady, monthly increases; great editorials about Huntington Beach have been written by big publications; and communication has increased with neighboring cities to solve transportation and signage problems. The Huntington Beach image is emerging, and we are proud to be your partner. Enclosed is last year's marketing plan. It is intended to be a two -three year working document. Our web site is linked with the City of Huntington Beach, the Orange County Tourism Council, and the State of California. The Calendar of Events is updated bimonthly on the web site. Huntington Beach Conference and Visitors Bureau 1997-2000 Marketing Plan TABLE OF CONTENTS Mission Statement................................................................. Page 1 Boardof Directors.................................................................. Page 2 TheBureau.......................................................... ............ Page 3 Marketing Tools and Accomplishments ..................................... Page 5 Tour and Travel Market.......................................................... Page 7 Meetings and Conferences..................................................... Page 8 International Market.............................................................. Page 9 Familiarization Program......................................................... Page 10 FamProgram........................................................: .............. Page 11 Advertising.......................................................................... Page 12 Destination Huntington Beach ................................................. Page 13 What is a Conference Center? ................................................. Page 14 Orange County Research....................................................... Page 15 California Tourism................................................................. Page 16 Honor and Statistics.............................................................. Page 17 Transient Occupancy Tax Report ............................................ Page 18 TravelSpending................................................................... Page 19 • Retreat Information • Calendar of Events • What to do on Weekends I� L Huntington Beach Conference and Visitors Bureau MISSIONSTA EMENT 7o create, develop, promote and maintain a strong visitors and conference industry in a manner that will benefit Huntington Beach economically, environmentally, culturally and socially. q-he Huntington Beach Conference and Visitors Bureau represents the community in the solicitation of all categories of visitors to the Southern.. California area: die leisure travelers, the tour groups and the conference/meetings groups. qhe marketing plan is a working document to be followed by staff and committees, but shall be flexible to the changing perceptions of the community. qhe assistance of the Bureau's volunteer Board of Directors has been invafuabfe in completing this plan and for setting goals for promotion of Huntington Beach. qhe Conference and visitors Bureau is advised by a Board of fifteen Directors. 1 1996-1997 BOARD OF DIRECTORS EXECUTIVE BOARD Terry Ashton, Chairman The Waterfront Hilton 21100 PCH, HB 92648 960-7873 FAX 960-2642 Diane Baker, -President Huntington Beach CVB 101 Main St., Ste. 2A, HB 92648 969-3492 FAX 969-5592 Dale L. Dunn, Past Chairman Dale Dunn & Associates 17302 Almelo Lane, HB 92647 W 4982 FAX 9464292 Roy Gonthier Holiday Inn HB 7667 Center Ave., HB 92647 891-0123 FAX 8954591 Merritt Sher, Vice Chair Terranomics P.O. Box 1307, Ross, 94957 (415) 459-7157 Local Contact: Sandra Lampert Five Points Center 18593 Main St., HB 92648 941-0036 FAX 843-5776 BOARD OF DIRECTORS Michael Ali Zack's Too Concession 19105C Beach Crest Ln., HB 92646 962-2207 536-2696(W) FAX 960-5258 Lou Banas GTE P.O. Box 2920, Pomona, CA 91769 (909) 469-0934 FAX 623-3623 Jitendra Barot Sun 'n'SandsMotel 1102 PCH, HB 92647 536-2543 FAX 960-5779 Steve Bone The Waterfront, Inc. 660 Newport Center Dr. #1050, NB 92658 759-8091 x236 FAX 720-1017 Margie Bunten Golden West College 15744 Golden West St., HB 92647 892-7711 x58315 FAX: 895-8929 Steve Daniel Rocky Mnt. Choc. Factory 200 Main St., HB 92648 969-0795 (W) 969-8382 Peter Green Golden West College 15744 Golden West St., HB 92647 897-2039 (W) 536-5578 Tom Parke American Golf 2951 28`h St., Santa Monica, 90405 (310)644-4168 FAX (310)664-0171 1996-97 EX-OFFICIO BOARD OF DIRECTORS Assemblyman Scott Baugh 62 h Assembly District 16052 Beach Blvd., Ste. 160, HB 92647 843-4966 Todd Nugent, Representative FAX 843-6375 David Biggs Economic Development 2000 Main St., HB 92648 536-5582 FAX 375-5087 Senator Ross Johnson California State Senate 18552 MacArthur Blvd.# 395, Irvine, 92715 833-0180 Bruce Purcilly, Representative FAX 833-0696 Joyce Riddell, President H.B. Chamber of.Commerce 2100 Main St., # 200, HB 92648 536-8888 FAX 960-7654 Representative Dana Rohrabacher 45`h Congressional District 16162 Beach Blvd., Suite 304, HB 92647 847-2433 Kathleen Hollingsworth, Representative FAX 947-5153 Hon. Harriett M. Wieder U.S. Pacific Commission on Trade & Investments 6152 Eaglecrest Drive, HB 92648 969-0022 E-Mail: Mi-IARRIETT@AOL.COM FAX 536-2777 2 The Huntington Beach Conference and Visitors Bureau is a revenue producing non-profit organization. Visitor expenditures from hotel rooms, restaurant meals, event tickets, retail sales and taxes create a revenue stream into both public and private sectors. The Huntington Beach Conference and Visitors Bureau is one -stop shopping for planners. No group is too small to utilize our services. We can assist in finding the perfect place to host the meeting, coordinate multiple properties, assist in planning spouse programs, provide information on entertainment, caterers, transportation, what to see and do in the area, and offer brochures for promotion at the conference. The Huntington Beach Conference and Visitors Bureau is listed free in most travel publications. Our 1-800-SAY-OCEAN number is published, as well as our local number (714-969-3492). Communicating with the media is a must. How well we are able to accomplish that depends upon time, budget and commitment. Tools for communication include the community calendar of events, comprehensive Destination brochure, press releases and editorial special features. These tools provide a continuous stream of information. The Huntington Beach Conference and Visitors Bureau cultivates travel writers. One good article in a major market enhances Huntington Beach and starts that revenue stream flowing. Free publicity from editorials in newspapers and magazines this year totaled more than our budget. 3 The Huntington Beach Conference and Visitors Bureau working in addition to . develop partners that will enhance our community image and make our advertising dollar go further. For example, in the area of ecotourism, we are working with our coastal neighbors to develop tours. Southern California has so many natural attractions we need to make the visitor aware of and always promote the idea of staying an extra day. The Huntington Beach Conference and Visitors Bureau is a clearing house of information. It's the place to go to receive press packets, photos, slides, videos, meeting planner's kits, service needs, accommodation lists, restaurants guides, calendar of events, destination guides and multi -language brochures. For successful group tour arrangements or for the individual traveler seeking assistance in selecting a destination, the Huntington Beach Conference and Visitors Bureau is the place to contact. We are a member of the Orange County Tourism Council, dedicated to functior�a regional marketing organization to develop a strong and active travel, tourism, and hospitality coalition that will grow the domestic and international visitor market throughout Orange County. "Orange County - The Perfect California" is the new slogan and logo introduced in January 1997. The Orange County Tourism Council has identified two major concerns: lack of county wide transportation for the visitor and lack of informative sinage for the visitors. rdR?e POUR TM THE Perfect CALIFORNIA 4 i MARKETING TOOLS 1. Each year the Huntington Beach Conference and Visitors Bureau produces a 42 page, four-color Destination Visitors Guide to Huntington Beach and the surrounding area. Distribution of the 75,000 copies is through our office via walk-in, written and telephone inquiries, conferences and meetings, hotel, advertisers, attractions, automobile Associations of America, tour operators, meeting planners and airport information desks. 2. The Huntington Beach Conference and Visitors Bureau coordinates the Citywide Calendar of Events which serves as a clearing house for dates of community activities, to publicize city events, and to advise visitors of things to do while they stay in Huntington Beach. This calendar is updated bi-weekly and is found on the internet website: www.hbsurfcity.com 3. The Huntington Beach Conference and Visitors Bureau produces and distributes a Bolsa Chica Trail Guide to be given in response to birding inquiries and to anyone who takes the Bolsa Chica Wetlands tour. The guide is printed in conjunction with the Amigos de Bolsa Chica and the Bolsa Chica Conservancy. 4. We produce and distribute a letter -sized, tri-fold brochure on Huntington Beach in five languages (English, French, German, Spanish and Japanese) for the international destination group business and individual visitor. 5. Regional and national efforts include Water Colors of the Coast, a rack brochure extolling attributes of Huntington 'Beach, Newport Beach, Laguna Beach and Dana Point. Again, designed to keep the visitor here longer by letting them know what to see and do in the area. Primary markets for distribution are in Arizona and Canada. 5 6. Twice a year a Conference and Visitors Bureau staff person attends domestic and international trade shows selling directly to meeting planners and tour operators through pre -determined computerized appointments. 7. We participate in State wide "Familiarization" tours hosting lunch, dinner and accommodations in conjunction with city tours to pre -qualified tour operators, meeting planners or travel writers. 8. The Visitors Bureau is now on line with an email address of HBVisit@aol.com and is currently in process of completing a Web Site which includes highlights from the 1997 Visitors Guide. The Web Site will have direct connections to the HB City's Web Site. Both are accessible to anyone, local or international, who has a computer on line account. ACCOMPLISHMENTS 1. Representatives from the City of Huntington Beach, the Chamber of Commerce and the Conference and Visitors Bureau have established monthly meetings to evaluate their collateral material, goals, public communication and marketing strategies. These meetings enable the three entities to work together productively and effectively. 2. Each year the Board of Directors, ex-officio members and invited participants spend two full days in a planning retreat. 3. The Huntington Beach Conference and Visitors Bureau works with numerous organizations to review, guide, market and publicize events, both established and new. 4. A direct mail program has been initiated for tour operators, travel agents and meeting planners to make sure they receive the new Visitors Guide each year. 5. The Transient Occupancy Tax revenue in Huntington Beach is increasing each year. (Note chart on page 18). L TOUR AND TRAVEL MARKET Objectives: 1. Increase visitors inquiries by 5% per year and establish a strong visitors destination image for Huntington Beach. 2. Motivate the Huntington Beach visitor to stay longer than the two days we presently enjoy, and extend the time to four days by making them aware of the many world class attractions available in Orange County. 3. Increase marketing efforts to tour operators, travel agents and the individual consumer. 4. Create a tourism awareness Campaign aimed at the residents of Huntington Beach increasing their knowledge of what the industry does financially for the city through the Conference and Visitors Bureau speakers program, Channel 3 and local newspapers. 5. Recruit and help develop programs and events to promote off season in order to improve visitor occupancy. Programs: 1. Set up computer data base that will track interest and inquiries from travel agents and tour operators through trade shows, familiarization trips, sales missions and advertising. 2. Encourage hotels and other travel related business to participate with the Conference and Visitors Bureau in sales arenas and missions through co-op partnerships in both advertising and trade show participation. 3. Solicit and promote wholesale tour operator companies to create and sell group and individual packages for Huntington Beach. An example of a package would be: Day 1 - the Holiday Inn, Old World Village, Huntington Beach Mall; Day 2 - Disneyland; Day 3 - the beach, Day 4 - A day on Catalina Island. 4. Work cooperatively with organizations that market the Wetlands. Concentrate on the winter season. Advertise in Audubon publications. Solicit group tours to the area. Create one day ecotours in the region to Bolsa Chica Wetlands, Central Park and Newport Back Bay. 7 • 5. Increase signage from the 405 Freeway directing traffic to beach cities by exiting off at Huntington Beach exits of Golden West, Beach Boulevard, Warner/Magnolia and Brookhurst Street. MEETINGS AND CONFERENCES Obiectives: 1. Work closely with sales staff of the Waterfront Hilton Beach Resort and The Holiday Inn to secure bookings for future meetings and conferences. This is done now through leads we pass on to each other and through trade shows participation. 2. Make the Conference Center a reality. Programs: 1. Continue to hold network marketing meetings with the hotel industry through the Bureau Committee. 2. Provide brochures and meeting planner's kits to the planners and offer Huntington Beach Conference and Visitors Bureau services. 3. Ensure proper hosting of conference delegates to obtain a good meeting service record and gain return business. Continue to offer Bureau services to meeting planners. 4. Increase the number of direct sales to group meeting planners through sales missions, site visitations and trade shows like NTA, Pow Wow and Familiarization trips participate in. 5. Continue direct mail programs in cooperation with hotel/motel businesses. 6. Work to attract a transportation company that would shuttle Huntington Beach visitors to the many nearby attractions. • Obiectives: INTERNATIONAL MARKET 1. Continue to be a supplier at the Intemational Trade Show "Pow Wow" and the California Travel Market. This is the best opportunity to meet with qualified international tour operators to ask for their business. 2. Promote the image and information on Huntington Beach in the foreign markets through our Web page. Programs: 1. Distribute the Huntington Beach tri-fold brochures that are being provided in five languages: English, French, German, Spanish and Japanese. 2. Encourage restaurants and hotels to create foreign language menus. 3. Develop fact sheets in foreign languages that include information on foreign currency exchange locations. 4. Develop a volunteer city guide program for foreign visitors. 9 FAMILIARIZATION PROGRAM Travel Writer Program Obiectives: 1. Increase visibility nationally and internationally through media coverage. 2. Work directly with the California Department of Tourism, who plan so many of the itineraries. 3. Partner with other cities in the region to bring travel writers on tour. Program: 1. Host a familiarization trip for writers from key areas. 2. Create tours for writers through the Orange County Tourism Council. 3. Provide a media kit, embellished stories, ad materials and photos. Travel and Tour Agencies Obiectives: 1. To increase awareness of destination Huntington Beach. 2. Much like travel writers, these agency tours are coordinated through the state and the region. Program: 1. Partly hosted familiarization trips. A day charge will be established by the participating properties. 2. Provide these groups with as much information as possible giving them a thorough knowledge of the area so they may pass it on to their. clients. Meeting Planners The best way to showcase the destination is to be here. Solicit association, corporate and incentive meeting planners. These are the most sought after business people in the industry. 10 • • Example FAM Tour for Travel Writers I Where do you rind eight miles of wide, sandy, pristine beach, Mediterranean climate year around, where you can relax, play, enjoy the attractions and stay in a world class resort hotel overlooking the beach? Huntington Beach! (3-4 hours) Bring to'Waterfront Milton Activi • Beach ride along ocean to Bofsa Chico Wetfuuis. Stop andwalkover Interpretive Bridge with narration by an Amigos docent about the many fish and fowl that inhabit the wetlands (provide binocufars forgroup). • 'Surfers Wafk.of Fame "on the corner of Main Street and PCH.. Tie bronze plaques are infaid into the concrete sidewafk,as a tribute to the surfing champions who helped shape the course of the sport. • A brief tour of the InterriationalSurfV Museum, one bfock,up on Main Street, which showcases surfing memorabilia, andgives a brief history of the sport. • Strofl down Main Street to the Huntington Beach Art Center. 17 is. commmity art center recognizes and supports both commonality and diversity eVressed in a wide range of programs and shows. •9Zr turn to'Waterfront Milton Beach sort for "high Tea" in the picturesque West Coast Lounge. Itinerary: 1. Beach Tour 2. Bofsa Chica Wetlands 3. Surfer's Wafk,of Fame 4. Intenta.tionalSurfmg Museum 5. Huntington Beach Art Center 6. Migh Tea 11 • ADVERTISING A campaign that will publicize and promote Huntington Beach as a destination for travelers, meetings, conferences and tour groups. Consumer Advertisina . A Fall/Winter tourism campaign focus will be on ecotours to promote destination Huntington Beach through day trips down the coast or into the canyons. Emphasize that the average temperature is between 65 and 80 degrees year round, enabling the visitor to enjoy the beach and sightseeing within the area. There is plenty to do throughout the year. The Spring/Summer tourism campaign is designed to establish national and international awareness of Huntington Beach as a traveler's destination. Through a diversified image of Huntington Beach's ocean as a passive and active recreational center we can promote a destination complete with distinguished accommodations, a haven for attractions, world class shopping close by as well as ecotourism day trip opportunities and special events. Target Market / Consumer California, Arizona, Oregon and Washington are seen as the primary markets with New York and Chicago as secondary developmental markets. Co-op Advertising Develop partners in everything we do. Our dollars go farther, our message has a larger impact, and we can participate in more. 12 0 • THREE YEAR PRIORITIES HUNTINGTON BEACH 1. Support the building of more first class hotel rooms (market driven). 2. Support building the Conference Center adjacent to the Waterfront Hilton (market driven). 3. Support the development of the 31 acres between Main Street and Huntington PCH to include retail, accommodations, dining and entertainment facilities. 4. Support finishing the first three blocks of Main Street and Pier Plaza Downtown. 5. Develop advertising budget and Partners for opportunity buys. 6. Facilitate transportation from hotel/motels to major attractions in Orange County. 7. Support sinage off the 405 freeway (Mall, Holiday Inn, Old World Village) 8. Put together ---and permits for the banner program on PCH, Beach and entry nodes to city. 9. Support the renovation the Huntington Beach Mall. 13 WHOIS A CONFERENCE CENTER? S Just like an outstanding piece of real estate that becomes more valuable in just the right location, so does a conference center. We are fortunate in Huntington Beach to have it all in one package - the right location, hotels in the immediate vicinity, a sales staff already in place and a demand for more rooms with larger conference facilities. What is the difference between a conference center and a civic center? Conference centers fill hotel rooms with 2-4 day meetings at a crucial time of year, usually October to June, definitely an economic generator to the city when beach visitors are scarce. The average conference attendee spends $857 per stay. In 1995 The Waterfront Hilton generated 353 meetings with 6,880 attendees staying 23,734 room nights for approximately four and one -half million dollars in revenue spending. We need more Waterfront Hiltons and a conference center. All lodging benefits from a conference center. It fills the convention hotels so those individuals who would have normally stayed at The Waterfront will have to choose another hotel. The conference center will enable us to do city-wides as well, so many price ranges for accommodations can be offered for a conference being held at the conference center. A civic center is mixed event use, i.e., the American Heart fund raiser, the American Cancer Society fund raiser, the "Art Center", the fireman's ball, weddings, concerts, etc. Local organizations who will rent the facility but not the rooms.. Fortunately most of these fund raisers take place in June through September months enabling the conference center to be able to accommodate this segment of the market at a time when conference meeting business is not encouraged because of the high summer rates the hotels are receiving, 10% of which goes to the Huntington Beach General Fund in the form of Transient Occupancy Tax. As we build more hotels, that revenue increases and so do the number of people eating in our restaurants, shopping in our shops, paying for services, providing a year-round healthy economic climate. As this picture becomes a reality we also need to address partners and plans for advertising. This cannot be a well kept,secret. Every business person needs to play a part in the Huntington Beach Image Program. Visitors spend money. Shopping is the number one pastime. The conference business makes money. It limits the attendees free -time. They want to spend. Product should be a concern.as new businesses evolve. We need to make sure there is something for everyone, all shapes and sizes, gifts for their individual taste - products that produce taxes. 14 ORANGE COUNTY RESEARCII ESTIMATED TRAVEL SPENDING AND RELATED IMPACTS 1996 Destination Spending by Type of Traveler Accommodation Hotel, Motel, B&B 1,955,260,000 Private Campground 104,335,000 Public Campground 7,535,000 Private Home 607,497,000 Vacation Home 61,237,000 Day Travel 891,814,000 COUNTY TOTAL 3.627.800.000 I Payroll Generated By Travel Spending . ....... .......... _. ..._ ........ .._...................................... .................... ........... ................................ Employment Generated.by Travel. ending (lobs) ..:<....:::.. .......':. ... Accommodations .. .. ..... ....: . Eating, .Don.... ... . Poad.Stoces:....... ..... .. . Ground Transport ......... ::.....:::. .....::........::. ....::. ......::. 5,830 .... Recareat,on ....:.:::.... :.....:.:..... ... 8,407 Retail ,Sales::::::...::....... 5,585 Art TransportatEon 2,235' travel Arrangements 3,a2... COUNTY TZ77AL ..:: ..�839: Tax Revenues Generated by Travel Spending Local Taxes 96,426,000 Transient Occupancy` 71,153,500 Sales Taxes 25,278,000 State Taxes 122,441;000 TOTAL 218,867,000 15 IAII190NIA T O 11 6 1 e. I w o u g—, C o A l, r, o w A CAITIA CAMP^10m row ♦11t CALIro1,w,A Tn^vtL Awn Tou6,9'M NtrrwrwouM 1770 -1- ■tllttt. eu"t 240 BAC—twta. CA 96514 • 916.447.7703 .w • 916.4.3.e06S - What Travel and Tourism Means to California Travel and tourism expenditures amount to $55.7 billion annually, generating: — $2 billion in state tax receipts; and —$1 billion to local jurisdictions. Travel spending creates 692,000 jobs for Californians. Travel -related payroll amounts to $11.9 billion. California was the destination of 287 million travelers in 1994, up seven percent from 1991 Californians themselves are the mainstay of the state's travel and tourism industry, comprising 82 percent of total travel volume, or 234 million,person-trips. Out-of-state visitors and international visitors account for 42 million (15 percent) and I I .million (4 percent) of these person -trips. More Americans travel to and through California than any other state: 276 trillion person -trips or 10.9 percent of total domestic U.S. travel. California has more theme parks and attractions than any other state: Disneyland, Anaheim; Universal Studios, Hollywood; Sea World, San Diego; Knott's Berry Farm, Buena Park; Six Flags Magic Mountain, Valencia; Paramount's Great America, Santa Clara; Marine World Africa USA, Vallejo; and Santa Cruz Beach Boardwalk, to name some of the largest. Every California county derives economic benefit from travel and tourism. On the average, each county attracts approximately $925 million in direct travel expenditures. Every county in California generates travel and tourism receipts, jobs and revenues, ranging from $23 million in Modoc to $13.8 billion in Los Angeles. 16 Honors and Statistics Orange County. The Perfect California - the best place to live in America, citing ideal weather, world -class arts and education, and a near perfect rating in the job growth category. The December edition of " Places Rated Almanac" rated our own Orange County as the greatest place to live, work, and play in North America. The nine categories were evaluated by percentile in 351 metropolitan areas by the University of Washington: Jobs 100, Weather 97, Education 96, Arts 95, Health Care 88, Recreation 87, Transportation 85, Crime 59, Cost of living 3. Add Orange County to the Huntington Beach honors such as: 1995 and 1996 FBI statistics rated Huntington Beach "The Safest City in America." In 1994 the "California Business" rated Huntington Beach as the "Number one place to do business." • The same year, "Zero Population Growth International" rated Huntington Beach, "The number one place to raise children." Their criteria included parks, recreation, education, environmental concern, safe area, and plenty to do. • "Governing Magazine's" 1993 study that rated Huntington Beach "a safe, established affluent city." The quality of life can't get much better. This is a "perfect" place to live, do business and certainly to visit. 17 #y Qf I-lu" il<lgtoll Beach • N1011thly Repoft - Trallsicnt Occupancy Tax Kevenuc November 1996 (December Receipts (ellecling November occupancies) CURRENT MONTH - October 1996 YEAR TO DATE - (October only) s a fs Y Change "/o Cflanpg Last Ycar Year Charwu han e $113,580 111,738 ($1,842) -1.6% $143 386 $7.AT,238 $1e,850 7.7"4 Monthly TOT 80.000 .............................. ..... 50.000 •..• ...... t77 Year Avorago ..•. 40,000 .. 61996/97 , 20,000 ............ )D;000 . 80.000 - 50,000 - h 10,000 - 20,000 so Od Nov Dee Jan Feb Met Apr May Jun Jul Aug Sep I Comparison to Prior Years 2.000.000 131,600,000 ••-- - - - - -- - utxt/lnnunl TOT Revenue! - - - - - - - . . $1.400.000 $1.200.000 - - ..... $1.0WA00 - --- -•---- ------ $800.000 • - - - - - - . . S0uu,000 - - - - - Yeef-lcrDAte TOT r1evenrir+ $eoo,000 - �-�--- $267.236 $200.000 .0.0- s - p - - •O' - � 0 SO f i r 1990191 1991192 1992/93 1993194 1994195 1995/96 1996191 /91 1991192 2/93 1993/94 1994 19951H 199§($Z October $94,252 $115,161 $109.805 $116,460 $116,369 $129,805 $150,497 4ovember 74,504 91,371 88,448 92,245 91,810 113,580 111,738 )ecerrlber 72.836 76,405 86,988 85,657 98,221 101,554 0 January 76,830 05,234 102,259 95,039 95,950 112,105 0 February 96,404 95,136 95,149 89,364 109,736 121.253 0 March 113,168 106,269 119,855 112,600 130,836 133,384 0 April 116,445 117,682 120,639 109,919 121,518 137,981 0 May 117,040 119,964 124,399 110.225 126,073 134,746 0 June 127,415 130,079 125,513 120,696 143,310 157,092 0 July 127,114 149,248 149,038 162,595 160,649 177,136 0 August 138.005 164,921 153,728 159.054 177,690 195,069 0 epternber 1LLM 17 W 117,257 119.49 iiUV2 IU.UA 9 Total Z$1, 66,891 11,300.728 1 393 077 41,3TJ.249 1 520 1 $1,670.690 26Z 236 - 18 Huntington Beach Hotels&ote/s 0 0 Travel Spending by Type of Traveler Accommodation Campgrounds 3.6% Private Home 17.9% Vacation Homo 4.6% Day Travel 23.5% Hotel. Motel. 139R 32 110/. Inallocated 18.0% • Destination Spending: Hotel/Motel per day $166.00 • Conference Meeting Attendee any 3-4 day $856.00 Huntington Beach collected $1,671,000 in Transient Occupancy Tax in 1996, that's 10% tax paid by Visitors staying at our Hotel/Motels. Whcrc flocs the visitor's dollar go? �� 1UURI5IS 7 GAS.rOOU.LODGING.AMUSEMENT. RECREAV NJ IOCAt. OUP GOODS IVAGES.5AtARIFS.rROnis.TAXES t W S . Utpa►hn�nl • Sbre ��' iperN� G�Il�ry Bank Airy heP UiF✓Te�� n lTl 11 n n m 19 1 RCA R OUTING SHEET INITIATING DEPARTMENT: Economic Development SUBJECT: Approval of Grant Agreement between City of Huntington Beach and HBCVB for Fiscal Year 1998-1999 COUNCIL MEETING DATE: September 21, 1998 .. RCA ATTACHMENTS .. •STATUS . . Ordinance (w/exhibits & legislative draft if applicable) Not Applicable Resolution (w/exhibits & legislative draft if applicable) Not Applicable Tract Map, Location Map and/or other Exhibits Not Applicable Contract/Agreement (w/exhibits if applicable) (Signed in full by the City Attorney) Attached Subleases, Third Party Agreements, etc. (Approved as to form by City Attorney) Not Applicable Certificates of Insurance (Approved by the City Attorney) Attached Financial Impact Statement (Unbudget, over $5,000) Not Applicable Bonds (If applicable) Not Applicable Staff Report (If applicable) Not Applicable Commission, Board or Committee Report (If applicable) Not Applicable Findings/Conditions for Approval and/or Denial I Not Applicable EXPLANATION FOR MISSING :ATTACHMENTS RCA Author: