HomeMy WebLinkAboutURBAN DESIGN STUDIOS - 1998-07-20CITY OF HUNTINGTON BEACH
MEETING DATE: July 20, 1998 DEPARTMENT ID NUMBER: CD98-10
Council/Agency Meeting Held: 1) 42 a Z9d'
Deferred/Continued to:
dApproveed ❑ Conditionally Approved ❑ Denied
��^-47 City Clerk's Signature
Council Meeting Date: July 20, 1998
Department ID Number: CD98-10
CITY OF HUNTINGTON BEACH
REQUEST FOR ACTION
SUBMITTED TO: HONORABLE MAYOR AND CITY COUNCIL MEMBERS
SUBMITTED BY: RAY SILVER, Acting City Administrator 96cP
PREPARED BY: MELANIE S. FALLON, Community Development Director
SUBJECT: APPROVE PROFESSIONAL SERVICES CONTRACT WITH URBAN
DESIGN STUDIO FOR PREPARATION OF URBAN DESIGN
GUIDELINES FOR THE CITY OF HUNTINGTON BEACH
Statement of Issue, Funding Source, Recommended Action, Alternative Action(s), Analysis, Environmental Status, Attachment(s)
Statement of Issue:
Transmitted for City Council's consideration is a request to enter into an agreement with
Urban Design Studio to cover consulting costs for the preparation of citywide Design
Guidelines. The Design Guidelines shall set forth architectural, siting, landscaping, and
public art design criteria for new private developments and rehabilitation of existing sites
and/or structures. In addition the Design Guidelines will establish design standards for future
public improvements in areas of the City where such parameters have not been established
via Specific Plans. These guidelines will reflect and implement the goals, objectives, and
policies of the Land Use, Circulation and Urban Design Elements of the General Plan and
shall consider existing city ordinances, specific plans, policies, programs, and studies that
influence urban and architectural design.
Funding Source:
The project will be funded by prior year unexpended funds that were carried over to the
current fiscal year and thus will have no fiscal impact. It is anticipated that an amount not to
exceed $ 92,000 will be used from the encumbered $100,000 salary savings from fiscal year
96/97.
ti
C1398-10.1DOC -2- 718198 3:31 PM
REQUEST FOR ACTION
MEETING DATE: July 20, 1998 DEPARTMENT ID NUMBER: CD98-10
Recommended Action:
Motion to:
"A. Approve the professional services contract between the City of Huntington Beach and
Urban Design Studio for preparation of Urban Design Guidelines, for an amount not to
exceed $ 92,000.
B. Approve Section 8 Hold Harmless change in contract language to include the word
"Negligent" to qualify the vendors performance. Contract to read " CONSULTANT
shall protect, defend, indemnify and hold harmless City, its officers, officials,
employees, and agan- s from and against any and all liability, loss, damage, expenses,
costs arising out of or in connection with negligent performance of the Agreement..."
Alternative Action(s):
1. Deny the request and recirculate the Request for Proposal.
2. Deny the request and direct staff to modify the professional services contract terms.
Analysis:
Project Objectives
The City of Huntington Beach contains approximately 17,730 acres, or 27.7 square miles.
Ninety eight percent of the City is developed with residential, commercial, industrial,
institutional, public uses and street/highways; the remaining two- percent of the land within
City boundaries is vacant. Although the fundamental urban design patterns, land use
distribution, and form of the development has been established, there is a great need to
set forth design guidelines in order to:
♦ Establish "district" identities;
♦ Set forth design parameters to minimize/ eliminate land use conflicts;
♦ Establish specific design standards for the development and redevelopment of
City "sub -areas" as well as "urban nodes", "image corridors" and "landscape
corridors" as identified in the General Plan.
CD98-10.DOC -3- 718/98 3:53 PM
REQUEST FOR ACTION
MEETING DATE: July 20, 1998 DEPARTMENT ID NUMBER: CD98-10
The Design Guidelines shall set forth the City's explicit design criteria which will; (a)
provide clear direction to the development community about how to achieve high quality,
aesthetically pleasing and functional design solutions which would positively contribute to
the City's urban form and character and (b) provide specific criteria for use by regulatory
bodies in their review of development proposals. It is anticipated that implementation of
Design Guidelines on a citywide basis would improve the City's visual image and
strengthen community identity.
Role of Consultant
The consultant will function as an extension of the City's staff. The consultant is expected
to keep an open dialogue and work closely with staff during the course of the project's
development.
The consultant will be expected to:
♦ Educate the City Council, Planning Commission, Design Review Board and staff
about design issues and implementation of the design guidelines;
♦ Manage the project;
♦ Provide technical information;
♦ Provide unbiased recommendations;
♦ Solicit public input via workshops and public hearings;
♦ Organize a project (Design Guidelines) review subcommittee;
♦ Build consensus;
♦ Prepare the Design Guidelines and associated staff reports.
♦ Integrate the proposed guidelines within the Zoning and Subdivision Ordinance
via zoning text amendments.
♦ Propose modifications to the Design Review Board authority, design review
process, etc.
♦ Recommend amendments to City documents inclusive of public improvement
design standards.
The Huntington Beach Community Development Department will be the lead department
for the development of the Design Guidelines.
CD98-10.DOC -4- 7/8/98 3:31 PM
REQUEST FOR ACTION
MEETING DATE: July 20, 1998 DEPARTMENT ID NUMBER: CD98-10
Consultant Selection Process
The City of Huntington Beach sent out 84 Requests for Proposal (RFP) to find a consulting
firm that has demonstrated experience in the preparation of Urban Design Guidelines.
The -following five (5) firms responded to the request by submitting packages detailing their
experience, expertise, fee structure and scope of work for the project.
♦ Urban Design Studio
♦ Urban Design Camp
♦ FORMA
♦ Wallace Roberts & Todd
♦ Freedman Tung & Bottomley
Staff considered the submitted proposals and scheduled interviews with all of the above
firms: After careful consideration, the interview panel, consisting of City Council, Planning
Commission and staff representatives, determined that the firm of Urban Design Studio
offered the best level of experience, expertise, and price to meet the City's needs for
Urban Design Guidelines. Copies of the proposals are available for review upon request at
the Community Development Department.
Economic Planning Committee Recommendations
The Economic Planning Committee has reviewed the proposal and voted unamiously to
forward a recommendation for project approval to the City Council.
Professional Services Contract
Urban Design Studio has requested an amendment to the standard "hold harmless"
contract language contained on the attached contract.
Environmental Status:
The consultant will conduct an environmental initial study and process all necessary
documents relating to the processing, adoption, and implementation of the project in
accordance with CEQA.
CD98-10.DOC -5- 7/8/98 3:31 PM
REQUEST FOR ACTION
MEETING DATE: July 20, 1998 DEPARTMENT ID NUMBER: CD98-10
Attachment(s): List attachment(s) below.
Start' Numbering = 1 Contract Between the City of Huntington Beach and Urban Design
Studio for Preparation of the of Urban Design Guidelines.
2 Insurance Certificates
RCA Author: DRG/AW
CD98-10.DOC -6- 718/98 3:31 PM
REQUEST FOR ACTION
MEETING DATE: July 20, 1998 DEPARTMENT ID NUMBER: CD98-10
HBMC Chapter 3.03
♦ Urban Design Studio
♦ Urban Design Camp
♦ FORMA
♦ Wallace Roberts & Todd
♦ Freedman Tung & Bottomley
CD98-10.DOC -7- 7/8/98 3:31 PM
PROFESSIONAL SERVICES CONTRACT BETWEEN
THE CITY OF HUNTINGTON BEACH AND
URBAN DESIGN STUDIO
FOR
PREPARATION OF URBAN DESIGN GUIDELINES
THIS AGREEMENT, made and entered into this 20th day of July , 1998,
by and between the City of Huntington Beach, a municipal corporation of the State of California,
hereinafter referred to as "CITY", and Urban Design Studio, a Division of Robert Bein, William
Frost & Associations (RBF), a California corporation, hereinafter referred to as
"CONSULTANT."
WHEREAS, CITY desires to engage the services of a consultant to provide planning
consulting services for the preparation of Urban Design Guidelines for the City of Huntington
Beach; and
Pursuant to documentation on file in the office of the City Clerk, the provisions of
HBMC .Chapter 3.03 relating to procurement of professional service contracts has been complied
with; and
CONSULTANT has been selected to perform said services,
NOW, THEREFORE, it is agreed by CITY and CONSULTANT as follows:
1. WORK STATEMENT
CONSULTANT shall provide all services as described in the Request for
Proposal, and CONSULTANT's proposal dated August 5, 1997 (hereinafter referred to as
Exhibit "A"), which is attached hereto and incorporated into this Agreement by this reference.
Said services shall sometimes hereinafter be referred to as "PROJECT."
CONSULTANT hereby designates Mark Brodeur who shall represent it and be its sole
contact and agent in all consultations with CITY during the performance of this Agreement.
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2. CITY STAFF ASSISTANCE
CITY shall assign a staff coordinator to work directly with CONSULTANT in the
performance of this Agreement.
3. TIME OF PERFORMANCE
Time is of the essence of this Agreement. The services of the CONSULTANT
are to commence as soon as practicable after the execution of this Agreement and all tasks
specified in Exhibit "A" shall be completed no later than one year from the date of this
Agreement. These times may be extended with the written permission of the CITY. The time
for performance of the tasks identified in Exhibit "A" are generally to be shown in the Scope of
Services on the Work Program/Project Schedule. This schedule may be amended to benefit the
PROJECT if mutually agreed by the CITY and CONSULTANT.
4. COMPENSATION
In consideration of the performance of the services described herein, CITY agrees
to pay CONSULTANT a fee not to exceed Ninety -Two Thousand Two Hundred Dollars
($92,200.00).
5. EXTRA WORK
In the event CITY requires additional services not included in Exhibit "A," or
changes in the scope of services described in Exhibit "A," CONSULTANT will undertake such
work after receiving written authorization from CITY. Additional compensation for such extra
work shall be allowed only if the prior written approval of CITY is obtained.
6. METHOD OF PAYMENT
A. CONSULTANT shall be entitled to progress payments toward the fixed
fee set forth herein in accordance with the progress and payment schedules set forth in
Exhibit "A".
B. Delivery of work product: A copy of every technical memo and report
prepared by CONSULTANT shall be submitted to the CITY to demonstrate progress toward
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completion of tasks. In the event CITY rejects or has comments on any such product, CITY
shall identify specific requirements for satisfactory completion. Any such product which has not
been formally accepted or rejected by CITY shall be deemed accepted.
C. The CONSULTANT shall submit to the CITY an invoice for each
progress payment due. Such invoice shall:
1) Reference this Agreement;
2) Describe the services performed;
3) Show the total amount of the payment due;
4) Include a certification by a principal member of the
CONSULTANT's firm that the work has been performed in accordance with the
provisions of this Agreement; and
5) For all payments include an estimate of the percentage of work
completed, or a task -by -task basis.
Upon submission of any such invoice, if CITY is satisfied that
CONSULTANT is making satisfactory progress toward completion of tasks in accordance with
this Agreement, CITY shall promptly approve the invoice, in which event payment shall be made
within thirty (30) days of receipt of the invoice by CITY. Such approval shall not be
unreasonably withheld. If the CITY does not approve an invoice, CITY shall notify
CONSULTANT in writing of the reasons for non -approval, within seven (7) calendar days of
receipt of the invoice, and the schedule of performance set forth in Exhibit "A" shall be
suspended until the parties agree that past performance by CONSULTANT is in, or has been
brought into compliance, or until this Agreement is terminated as provided herein.
D. Any billings for extra work or additional services authorized by CITY
shall be invoiced separately to the CITY. Such invoice shall contain all of the information
required above, and in addition shall list the hours expended and hourly rate charged for such
time. Such invoices shall be approved by CITY if the work performed is in accordance with the
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extra work or additional services requested, and if CITY is satisfied that the statement of hours
worked and costs incurred is accurate. Such approval shall not be unreasonably withheld. Any
dispute between the parties concerning payment of such an invoice shall be treated as separate
and apart from the ongoing performance of the remainder of this Agreement.
7. DISPOSITION OF PLANS, ESTIMATES AND OTHER DOCUMENTS
CONSULTANT agrees that all materials prepared hereunder, including all
original drawings, designs, reports, both field and office notices, calculations, maps and other
documents, shall be turned over to CITY upon termination of this Agreement or upon PROJECT
completion, whichever shall occur first. In the event this Agreement is terminated, said materials
may be used by CITY in the completion of PROJECT or as it otherwise sees fit. Title to said
materials shall pass to the CITY upon payment of fees determined to be earned by
CONSULTANT to the point of termination or completion of the PROJECT, whichever is
applicable. CONSULTANT shall be entitled to retain copies of all data prepared hereunder.
8. HOLD HARMLESS
CONSULTANT shall protect, defend, indemnify and hold harmless CITY, its
officers, officials, employees and agents from and against any and all liability, loss, damage,
expenses, costs (including without limitation costs and fees of litigation of every nature) arising
out of or in connection with performance of this Agreement or its failure to comply with any of
its obligations contained in this Agreement, except such loss or damage which was caused by the
sole negligence or willful misconduct of the CITY.
9. WORKERS COMPENSATION
CONSULTANT shall comply with all of the provisions of the Workers'
Compensation Insurance and Safety Acts of the State of California, the applicable provisions of
Division 4 and 5 of the California Labor Code and all amendments thereto; and all similar state
or federal acts or laws applicable; and shall indemnify, defend and hold harmless CITY from and
against all claims, demands, payments, suits, actions, proceedings and judgments of every nature
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and description, including attorneys' fees and costs presented, brought or recovered against
CITY, for or on account of any liability under any of said acts which may be incurred by reason
of any work to be performed by CONSULTANT under this Agreement.
10. PROFESSIONAL LIABILITY INSURANCE
CONSULTANT shall furnish a professional liability insurance policy covering
the work performed by it hereunder. Said policy shall provide coverage for CONSULTANT'S
professional liability in an amount not less than $1,000,000 per occurrence and in the aggregate.
A claims made policy shall be acceptable if the policy further provides that:
1. The policy retroactive date coincides with or precedes the professional services
contractor's start of work (including subsequent policies purchased as renewals or
replacements).
2. CONSULTANT will make every effort to maintain similar insurance during the
required extended period of coverage following project completion, including the
requirement of adding all additional insureds.
3. If insurance is terminated for any reason, CONSULTANT agrees to purchase an
extended reporting provision of at least two (2) years to report claims arising from
work performed in connection with this Agreement.
4. The reporting of circumstances or incidents that might give rise to future claims.
Under no circumstances shall this insurance contain a self -insured retention, or a
"deductible" or any other similar form of limitation on the required coverage in excess of
11. CERTIFICATES OF INSURANCE
Prior to commencing performance of the work hereunder, CONSULTANT shall
furnish to CITY certificates of insurance subject to approval of the City Attorney evidencing the
foregoing insurance coverages as required by this Agreement; said certificates shall:
a. Provide the name and policy number of each carrier and policy;
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b. shall state that the policy is currently in force; and
o
C. shall promise to provide that such policies shall not be suspended, voided
or canceled by either party, reduced in coverage or in limits except after thirty days prior written
notice; however, ten days prior written notice in the event of cancellation for nonpayment of
premium.
CONSULTANT shall maintain the foregoing insurance coverages in force until
the work under this Agreement is fully completed and accepted by CITY.
The requirement for carrying the foregoing insurance coverages shall not derogate
from the provisions for indemnification of CITY by CONSULTANT under the Agreement.
CITY or its representative shall at all times have the right to demand the original or a copy of all
said policies of insurance. CONSULTANT shall pay, in a prompt and timely manner, the
premiums on all insurance hereinabove required.
12. INDEPENDENT CONTRACTOR
CONSULTANT is, and shall be, acting at all times in the performance of this
Agreement as an independent contractor. CONSULTANT shall secure at its expense, and be
responsible for any and all payment of all taxes, social security, state disability insurance
compensation, unemployment compensation and other payroll deductions for CONSULTANT
and its officers, agents and employees and all business licenses, if any, in connection with the
services to be performed hereunder.
13. TERMINATION OF AGREEMENT
All work required hereunder shall be performed in a good and workmanlike
manner. CITY may terminate CONSULTANT's services hereunder at any time with or without
cause, and whether or not PROJECT is fully complete. CONSULTANT may terminate this
Agreement upon thirty (30) days prior notice to CITY. Any termination of this Agreement by
CITY or CONSULTANT shall be made in writing, notice of which shall be delivered to CITY or
CONSULTANT as provided herein.
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14. ASSIGNMENT AND SUBCONTRACTING
This Agreement is a personal service contract and the supervisory work hereunder
shall not be delegated by CONSULTANT to any other person or entity without the consent of
CITY.
15. COPYRIGHTS/PATENTS
CITY shall own all rights to any patent or copyright on any work, item or material
produced as a result of this Agreement.
16. CITY EMPLOYEES AND OFFICIALS
CONSULTANT shall employ no CITY official nor any regular CITY employee
in the work performed pursuant to this Agreement. No officer or employee of CITY shall have
any financial interest in this Agreement in violation of the applicable provisions of the California
Government Code.
17. NOTICES
Any notice or special instructions required to be given in writing under this
Agreement shall be given either by personal delivery to CONSULTANT's agent (as designated
in Section 1 hereinabove) or to CITY's Director of Public Works as the situation shall warrant, or
by enclosing the same in a sealed envelope, postage prepaid, and depositing the same in the
United States Postal Service, addressed as follows:
TO CITY:
City of Huntington Beach
2000 Main Street
Huntington Beach, CA 92648
18. IMMIGRATION
TO CONSULTANT:
Urban Design Studio
14725 Alton Parkway
Irvine, CA 92618-2069
CONSULTANT shall be responsible for full compliance with the immigration
and naturalization laws of the United States and shall, in particular, comply with the provisions
of the United States Code regarding employment verification.
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19. LEGAL SERVICES SUBCONTRACTING PROHIBITED
CONSULTANT and CITY agree that CITY is not liable for payment of any
subcontractor work involving legal services, and that such legal services are expressly outside the
scope of services contemplated hereunder. CONSULTANT understands that pursuant to
Huntington Beach City Charter Section 309, the City Attorney is the exclusive legal counsel for
CITY; and CITY shall not be liable for payment of any legal services expenses incurred by
CONSULTANT.
20. ATTORNEY'S FEES
In the event suit is brought by either party to enforce the terms and provisions of
this agreement or to secure the performance hereof, each party shall bear its own attorney's fees.
Balance of page intentionally left blank.
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21. ENTIRETY
The foregoing, and Exhibit "A": attached hereto, set forth the entire Agreement
between the parties.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed
by and through their authorized offices the day, month and year first above written.
URBAN DESIGN STUDIO, a
California corporation
By: G �'
Gary rmstrong, ICP, Senior Vice resident
AND
By:
Do las J.(Jost, Executive Vice President
a d hief Financial Officer
REVIEWED AND APPROVED:
y Administrator
4/s: PC D: Agree: U rb-1998
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RLS 98-no no.
CITY OF HUNTINGTON BEACH, A
municipal corporation of the State of
California
Mayor
ATTEST:
40 / - Agcj-�-
-
�City Clerk 7 /a
APPROVED AS TO FORM:
9 City Attorney
INITIATED AND APPROVED:
Director of Commun' y Development
W
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PROFESSIONAL SERVICES CONTRACT BETWEEN
THE CITY OF HUNTINGTON BEACH AND
URBAN DESIGN STUDIO
FOR
PREPARATION OF URBAN DESIGN GUIDELINES
Table of Contents
WorkStatement........................................................................................................1
CityStaff Assistance.................................................................................................2
Time of Performance................................................................................................2
Compensation...........................................................................................................2
ExtraWork................................................................................................................2
Methodof Payment...................................................................................................2
Disposition of Plans, Estimates and Other Documents............................................4
HoldHarmless..........................................................................................................4
Workers' Compensation..........:.................................................................................4
Professional Liability Insurance...............................................................................5
Certificates of Insurance..........................................................................................5
Independent Contractor............................................................................................6
Termination of Agreement.......................................................................................6
Assignment and Subcontracting..............................................................................7
Copyrights/Patents...................................................................................................7
City Employees and Officials...............................................................I...................7
Notices.....................................................................................................................7
Immigration..............................................:...............................................................7
Legal Services Subcontracting Prohibited...............................................................8
AttorneyFees...........................................................................................................8
Entirety.....................................................................................................................9
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Re: JN 33980, Urban Design Guidelines
Certificate holder Is named as additional insured per sttsohed CG 20 10.
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City of Huntington Beach
30 OATS Wa1TTSH NOTICE TO THE =XTIFICATa HOLDTA NAMED TO r49 LM.
Department of Communitya°"'H0°�
Development
2000 Main Street
Huntl gton Beach, CA 9264E
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PRODUCER
Dooley, Renton Rr Associates
575 Anton Boulevard, Suite 530
Costa Mesa CA 92626
INSURED
Robert Boin William Frost And
Associates
14725 Alton Parkway
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(AY.40WM
:}.. .M ` f2/04/96
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HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
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A Lloydal0ther London Insur
COMPANY
s
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DATE ChIMMO YY)
POLITY EXPIRATION
DATE PAMX M
t&M
GENERAL
LIABILITY
COMMERCIAL GENERAL LIABILITY
CLAIMS MADE ❑ OCCUR
OWNERS 6 CONTRACTOR'S PROT
GENERAL AGGREGATE
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SCHEDULED AUTOS
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(Per pe—)
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EXCESS L AKITY
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Professional Liability
PA44491
11/30/96
11/30/97
Each Claim 1,000,000
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THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY.
A D D I T I O N A L I N S U R E D -- O W N E R S L E S S E E S 0 R
C O N T R A C T O R S ( F O R M 6)
This endorsement modified insurance provided under the following:
COMMERCIAL GENERAL LIABILITY COVERAGE PART
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Re: JN93960, Urban Design Guidelines
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Scope of Work
If selected to undertake this project, Urban Design Studio will conduct the study according to the
work program described below. The work program assumes that City staff will provide advisory
assistance regarding policies and procedures and will provide available plans, maps, reports, and
other such information as needed for the.study. We will also need staff to help coordinate the two
public workshops and the Planning Commission/City Council hearings.
Throughout the work program we have identified a number of meetings, workshops, and public
hearings In accordance with the tity's RFP, we have included only those meetings in our
professional fee. As requested, all; additional meetings, workshops, and public hearings will be
attended on a time and materials basis.
Review and evaluation of existing: documents.
The consultant team's project manager will
meet with City Staff to review and refine a final
work program. Schedule milestones will be
discussed and finalized as well as preferred
future meeting dates, times, and methods for
obtaining required information.
The consultant team will meet with City Staff to
obtain plans, reports, ordinances, and studies
Urban Design Guidelines - Citywide 1-1
CITY OF HUNTINGTON BEACH
applicable to the"project. We will specifically
gain an understanding of any current "in-
house" design guidelines and established
review procedures. We will provide the staff
with a list of desired materials prior to the
meeting. Materials may include:
e• General Plan;
4• Zoning Ordinance;
4• Any adopted Specific Plans;
4• Downtown Design Guidelines;
4• Redevelopment Plans;
4• Four Recent PC Staff Reports (where
design was an issue);
6• Existing Plant Palette (public) .
6• City. Base Maps; and
<• Public Improvement Standards:
Urban. Design Studio will identify
inconsistencies or conflicts between various
City documents. At this point in the process
the consultant will identify any additional
work/fees needed to be completed as part of
this contract. These new work items may
include but are not limited to include:.
❖ New Zoning Provisions (memorandum);
v Improvements to the Design Review
Process (memorandum); and
4- Identify any documents to be amended
and where inconsistencies are
(memorandum).
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One of the most overlooked components of
preparing design guidelines is to gauge the
City's values regarding urban. design. We will
request the City Staff to set up a time
(concurrent with Tasks 1.1 and 1.2) to conduct
a vehicular field trip. What will be important to
ascertain is the level of detail or scrutiny that
the Staff feels comfortable with.
Urban Design Guidelines - Citywide 1-2
CITY OF HUNTINGTON BEACH
Scope.of Work
This task gives Urban Design Studio the
opportunity to educate staff about design
issues and the pitfalls of implementation of the
guidelines. It also gives the staff ample
opportunity to educate the consultant about
recent design decisions and the pitfalls of their
own process.
The field reconnaissance should focus in
these areas:
,C• Downtown District;
4• Beach Boulevard Commercial Corridor;
4• Brookhurst Commercial Corridor;
4• Edinger. Commercial Corridor;
4• Huntington Center;
G Guardian Center;
E• Industrial Districts;
4• Residential Districts (if applicable); and
6• 8 Entry Nodes.
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The
purpose of this phase is to develop a
design manual useful to the City and property
owners to direct community design decisions.
This phase includes review and revision of
draft documents to assure that the product is
both understandable and acceptable to staff.
As a preliminary step, a draft outline of the
Design Guidelines Manual will be prepared
and submitted for review and comment by
staff. Staff will transmit one red ink copy of
final changes to the consultant within two
weeks. Verification of a final outline will occur.
JrA
Urban Design Studio will prepare a draft text
of the Design Manual based on discussions
with staff and their revisions to the outline of
the Design Manual. Due to the variety of land
uses which require design guidelines, Urban
Design Studio feels it is best to break up the
standards into subsections as follows.
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Urban Design Guidelines - Citywide 1-3
CITY OF HUNTINGTON BEACH
Scope of Work
DISTRICT IDENTITIES
Urban Design Studio will review existing
patterns and. identities already existing. We
will ascertain the appropriateness of these and
will make recommendations as to suggested
modifications. It is important to define
"districts" early so.that subsequent guidelines
may be modified to "fit" in with their
appropriate identities. These may include:
❖ Identifying a unique design direction
(possible architecture or landscape) if
obvious character exists;
❖ Thematic identities;
❖ Special entry feature designs; and
❖ Corridor -wide Streetscape Image.
•1111_. 103__ \_
These guidelines will address the site planning
and architecture of different commercial types.
The design guidelines/principles for each type
may somewhat overlap one another; however,
specific design criteria must be developed for
each building OQe to be truly effective.
These guidelines will focus on the two most
common commercial development
prototypes. These are Commercial
Thoroughfare and Downtown building types
(yes, we intend to modify and include the
Downtown Design Guidelines into this
document.) 10
COMMERCIAL. THOROUGHFARE
BUILD04GS
❖ Mini Malls;
• One to Three-story Office Buildings;
❖ Neighborhood Commercial Centers;
6• Automotive Drive-Thru;
❖ Hotels and Motels;
❖ Vehicle Dealerships;
❖ Service Stations and Car Washes;
❖ Mixed Use Projects (if applicable); and
❖ Big Box Retail.
PARKING
ALLEY
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DOWNTOWN DESIGN GUIDELINES
While Huntington Beach has a Downtown
Design Guidelines Manual, Urban Design
Studio feels that if this Citywide Document is
to be comprehensive, then it should contain
IB L of the Design Guidelines for the City. The
Guidelines will cover (in addition to the next
section).
Urban Design Guidelines - Citywide 1-4
CITY OF HUNTINGTON BEACH
Scope of Work
❖ Building Siting;
❖ Architectural Elements;
6• Building Details;
❖ Storefront Design; and
8• Plaza Design.
The manual itself will be a combination of
design principles and design guidelines.
The structure and contents of the
Commercial Thoroughfare Guidelines and
Downtown Guidelines will be essentially as
follows:
Site Planning
❖ Building Placement;
❖ Setbacks;
❖ Land Use Buffering;
❖ Service Areas;
❖ Infill Construction; and
❖ Relationship to adjoining Properties.
Circulation
❖ Vehicular Circulation;
❖ Inter/intra Site Circulation;
❖ Pedestrian Circulation Guidelines;
❖ Driveway Throat Design Guidelines; and
❖ "Queuing" Setback.
Scope of Work
Architecture RESIDENTIAL DESIGN GUIDELINES
ti• Character defining Architectural Elements; These guidelines will address the major issues
v Design Guidelines relative to Prohibited associated with residential development
Building Materials;
including relationship to adjacent uses,
❖
Appropriate and Inappropriate Building
building massing and scale, relationship to lot
Materials; '
size, roadway guidelines, materials, roofs,
❖
Color (if appropriate) (prohibit bizarre
open space, exterior walls/landscape,
colors?);
parkway planting and front yard landscaping.
d•
Mechanical Equipment/ Accessory
Structures;
Site Planning
❖
Roofs and Rooftop Equipment (location,
type, screening);
* Planning for Streetscape Variety;
Ci
Wall Guidelines;
v Varied Setbacks Guidelines;
ti•
Storefront Design Guidelines; and
4• Clustering and Massing;
❖
Awning Guidelines.
`• Open Space Minimums/Locations;
Signs
❖ Site Furnishings (walls, mailboxes);
4• Garage Placement; and
+
General Design Guidelines;
ti• Zero Lot Line Guidelines.
❖
Freestanding Sign Design Guidelines;
❖
Wall or Building Sign Design Guidelines;
Architecture
❖
Window Sign Design Guidelines; and
ti•
Awning Sign Design Guidelines.
4• Any Character Defining Elements;
Landscaping
4• Footprint to Lot Size Guidelines;
••• Elements.to Avoid/Encourage;
❖
Minimum Coverage;
-:• Acceptable/Unacceptable Materials;
❖
Planter Width;
r• Minimum Front Elevation Articulation;
❖
Minimum Plant Sizes;
and
❖
Existing Landscape Retention;
4• Other Architectural Elements and Details.
•e
Tree List for various Circumstances; and
v
Commercial Parking Lots.
landscape Design
f
Provide slgnlndont Pedestrian design Mr rrNnts
with connections to ad/ocent buildings.
Urban Design Guidelines - Citywide 1-5
CITY OF HUNTINGTON BEACH
6• Percent Coverage;
4• Fences and Walls;
4• Placement in Important Locations (trees in
front yards); and
4• Driveway Apron/aisle Design. .
INDUSTRIALIBUSINESS PARK DESIGN
GUIDELINES
These guidelines will focus primarily on the
physical site planning aspects of industrial
park development. The focus will be placed
on appropriate setbacks, buffers, and
screening techniques. Architectural
guidelines will be general in nature due to
construction practices normally associated
with this type of development. These
guidelines may include:
SREDEVELOPMENT STANDARDS _
MIN. LOI AREA: - SQUARE FEET
MAX Lo►COVERAGE.
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MIN.
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Site Planning
v Building to Street Orientation;
Site Access;
r• Storage Setbacks/screening;
❖ Loading Facilities Guidelines; and
4• Screen Wall Guidelines.
Parkin
s• Loading Areas Guidelines;
4• Visitor vs. Employee Parking;
6• Entry Guidelines;
4• Minimum Circulation Guidelines; and
6• Entry Width Guidelines. ,
404• Basic Form;
4• Roof and Roof Equipment; and-
6• Inappropriate Building Materials.
SCODe of Work
Landscape
v Buffering;
4• Shade Tree Minimum Guidelines; and-
4- Appropriate/inappropriate Fence
Materials.
TAISLES
]0'MIN.
f/
Maximum of 2 aisles in parking court.
TASK 2.3 - Neo-Traditional Design
Guidelines
The intent bf the Neo-Traditional Design
guidelines is to provide opportunities for
development of higher density residential uses
that will minimize vehicular circulation trips,
avoiding sprawling "subdivision" design while
encouraging traditional neighborhood
concepts.
While not fully realized at this point, Urban
Design Studio proposes a general palette of
design guidelines for Neo-Traditional
residential. These include:
0 Generalized Street Layouts which De-
emphasize Automobile Use;-
4- The Public Square;
0 Grid Street System;
v Mix Housing Types;
0 Developing a Sense of "Core
4- Pedestrian Oriented
Design/Connections/Linkages;
Urban Design Guidelines - Citywide 1-6 _
CITY OF HUNTINGTON BEACH
v Street and Roadway Guidelines
including Alleys; and
40- Garage Placement.
It is anticipated that this section of the
guidelines will be illustrative concepts in
nature. While not specifically requested in the
City's RFP, the City's General Plan makes
numerous references.to this type of residential
development.
TASK 2.4 - CPTED Design Guidelines
In most cities, development proposals are
often sent to local police and fire authorities
for their review and input. What frequently
happens is the authority requires
modifications to the plans which help deter
crime or other undesirable activities. This may
require resubmittal of plans or placing
conditions of approval on the development
proposal. Many cities, as part of their design
guidelines manuals, are now including Crime
Prevention Through Environmental Design
(CPTED, pronounced "sep-ted") Guidelines to
provide a proactive versus reactive approach
to guiding quality development.
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It is important that designing for safety is
based upon the National Crime Prevention
Institute -approved principles for CPTED
planning and design: Natural Surveillance,
Urban Design Guidelines - Citywide 1-7
CITY OF HUNTINGTON BEACH.
Scope of Work
Natural Access Control, and Territorial
Reinforcement. Urban Design Studio frames
its CPTED design guidelines with the following
concepts in mind.
❖ Natural Surveillance —The organization of
physical features, activities and people in
such a way as to maximize visibility. The
placement of windows, doors, and
common areas, the alignment of
sidewalks and paths, the locations and
levels of lighting, and the proper design
and size of open spaces can contribute to
natural surveillance opportunities;
4• Natural Access Control — The physical
guidance of people coming and going
from a space by the judicial placement
and design of entrances, exits, signs,
fencing, landscaping and lighting; and
❖ Territorial Reinforcement — The use of
physical attributes that express ownership,
such as fences, pavement treatments, art,
signage and landscaping, and that
delineate a hierarchy of spaces: public
(i.e. intended for all to use), semi -private
(i.e. intended for specific users or uses),
private (i.e. intended for private use by
businesses and homeowners).
Areas which benefit most from CPTED-based
design guidelines and may be considered for
the Huntington Beach design guidelines
include:
4• Streets, including Sidewalks, Transit
Stops, Parking Lots, and Residential
10
Streets and Alleys;
4• Public Space, including Linear Parks and
Trails, Neighborhood Parks, Plazas,.
Courtyards, Paseos, Beach -oriented
Open Space, and Gateways;
4• Commercial Centers, including.
Convenience Stores, Corner Gas
Stations and Stores, Pedestrian -Oriented
Shopping. Areas ("Main Streets"), Auto -
Oriented Shopping Areas (Commercial
Strip Malls and Shopping Centers),. and
Mixed Use;
4• Housing, including Single Family,
Duplexes, Apartment Complexes, and
Senior Housing;
4• Transitional Spaces, including areas.
between differing land uses, in-between
spaces (between structures), vacant
properties, "storebacks" (rear of
commercial buildings); and
v Creating and re-creating spaces (New
land development and
redevelopment/revitalization
considerations).
TASK 2.5 - Public Art Incentive
Due to the failure of a "percent for public art"
initiative in Huntington Beach a few years
back, Urban Design Studio will explore and
recommend other ways to encourage
developments to include public art as a part of
their submittals. Memorandum.
Urban Design Studio will prepare a partially
illustrated draft for initial staff reviews. While
Urban Design Guidelines - Citywide 1-8
CITY OF HUNTINGTON BEACH
Scope of Work
most graphics may be complete, there may
be a few unfinished. In order to move the
project in an expeditious manner, it is
recommended that City staff take no more
than three weeks with the administrative draft.
Staff must articulate their modifications
succinctly and directly. Editorial comments
should be minimized in favor of direct
modifications. It is our hope that significant
staff modifications to this draft will be avoided.
Therefore, it is important for staff to provide
one clearly modified copy to the consultant
which articulates compilation and editing of
various reviewers' modifications. (10 copies)
TASK 2.7 - Public Review
The subject of the Public Workshop, the
Public Review Draft, will be prepared and -
distributed for review to interested parties.
City staff will be responsible for all copies,
beyond the 20 provided by Urban. Design
Studio.
Following the joint Commission/Council
Workshop on the Design Guidelines Manual,
staff and consultant will meet to share the
suggested modifications to assure
consistency. Urban Design Studio will'
prepare one camera- ready original of the
Public Hearings Draft for staff distribution.
The public hearings draft will not be modified'
again until after the City Council has
concurred adoption. (20 copies) .
10'
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The purpose of this phase is to develop a
number of "guidelines" or "palettes" for public
improvements on Huntington Beach's "image
corridors," "landscape corridors and "urban
nodes."
TASK 3.1 - City Entry Monuments/
Sigm
The General Plan has identified 8 Entry
Nodes. UDS will identify visual character
improvements utilizing computer simulation
on an existing photograph of 5 of the 8
locations. Staff to select the 5. Urban Design
Studio will prepare up to a maximum of 5 City
entry improvement scenarios. The City may
direct Urban design Studio to prepare any
number of prototypes for various locations,
not to exceed the maximum of 5.
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Urban Design Guidelines - Citywide 1-9
CITY OF HUNTINGTON BEACH
Scope of Work
TASK 3.2 - Roadway Medians
Urban. Design Studio will prepare up to a
maximum. of three commercial roadway
median prototypes plan sketches. Designs
may include tree species, curb type, ground
cover species, planting arrangements, other
materials, mow strips, planting setback
guidelines.
TASK 3.3 - Parkway Guidelines
Urban Design Studio will prepare up to a
maximum of five roadway parkways including
curb adjacent, meandering, parkway, split
parkway. Staff to direct land use/parkway
type.
TASK 3.4 - Wall Treatments
Urban Design Studio .will prepare up to a
maximum of 5 wall design prototype elevation
sketches or computer simulations. Designs
may include solid walls, solid and open railing
walls, agricultural fences, walls and pilasters,
articulated plan walls.
Scope of Work
• ' s _.ss .s *• Platit
Palette
Urban Design Studio will prepare an updated
plant palette for public right of way and
propbrties, which includes ground covers,
shrubs and trees. Following succinct' staff
review and modification, Urban Design Studio
will prepare the final Citywide Public Plant
Palette.
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TASK •Commeorrido,
Streetscape Image Concepts
Urban Design Studio will develop image
concepts for the "public" streetscape for the
three major commercial corridors in.
Huntington Beach. These concepts will be
illustrated in computer "before" and "after"
views of:
4• Beach Boulevard Commercial Corridor;
¢• Brookhurst Commercial Corridor; and,
4• Edinger Commercial Corridor.
If the City wishes, UDS will add the Gothard
Industrial Corridor at an additional cost.
Urban Design Guidelines - Citywide 1-10
CITY OF HUNTINGTON BEACH
TASK 3.7 - Integrate Design
Guidelines With Zoning
Code/Subdivision Ordinance
Urban Design Studio will integrate the
proposed guidelines within the Zoning and
Subdivision Ordinance: via amendments to text
of the Zoning Ordinance versus a re-
write/reorganization. modification. The,
amendments will be in the form of a
memorandum which suggests language for
staff to utilize. Final text modification selection
should'be completed by City Staff.
-1 � • M,�-•'�l-AIL
Throughout the planning process it will be
important to keep appropriate City staff
members informed and involved in the
preparation of the Design Guidelines Manual.
This not only helps to avoid major surprises
along the way but provides an ongoing
vehicle for staff input. In addition, the
consultant will provide the City's project
manager with progress reports through
telephone conversation, fax, or letter. The
purpose of this task is to provide a regular
means of communication between consultant
and the City's project manager. Five
meetings.
Early in the process we plan to meet with
representatives of the Design Review Board
and interested public in order to ensure
proper project initiation. Following completion
Urban Design Guidelines - Citywide 1-11
CITY OF HUNTINGTON BEACH -
Scope of Work
of the public review draft of the Design
Guidelines Manual we plan another
presentation/discussion workshop to review
and amend the document per meeting
attendee input. Two Workshops.
In a non -hearing atmosphere, Urban Design
Studio will make a presentation of the public
review draft to a joint session of the Planning
Commission and City Council. Details of any
input from the public workshops will be
shared with the workshop participants.
Details of the presentation will be discussed
with staff.
TASK 4.4 -.Public Hearings
Following completion of any
amendments/changes to the public review
draft recommended by the PC/CC Public
Workshop, the consultant team will present
the Public Hearing Draft Design Guidelines
Manual at two public hearings before the
Planning Commission and one public hearing.
before the City Council.
It is not anticipated that interim revisions will
be made to draft documents between public
hearings. Any changes recommended by the
Planning Commission will be recorded in
"strike-out"/"additions" draft to the City
Council prepared as part of the staff report
with input from the consultant.
I LJ:JVA
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_ _ 111
This task incorporates all necessary final
revisions to the . Design Guidelines Manual.
following approval by the City Cour�pil. All
documents will be provided to the City in final
camera-ready form. (10 copies and WP 6.1
disk)
The City's project manager will edit adopted
changes following the final City Council Public
Hearing and provide the consultant with a "red
ink" edited copy of the amended Manual.
Following receipt of the staff's final edited
copy of the Public Hearing Draft, the
consultant team will prepare the final Design.
Guidelines Manual. Following these revisions,
it is not anticipated that further modifications
should be necessary. If, by chance, new
changes (graphic or text) are initiated by staff,
for any reason,. the consultant team may need
to complete subsequent modifications on a.
time and materials basis (extra to contract).
Urban Design Guidelines - Citywide 1-12
CITY OF HUNTINGTON BEACH
Scope.of Work
F�►1�I1: • v _ •
• V-
TASK 6.1 - Initial Study
Urban Design Studio will prepare an initial
study as part of the necessary environmental
documentation needed for this project. It is
anticipated that like other Citywide Design
Guidelines, this project will not generate
much, if any, controversy. This task will
simply build a paper trail of environmental
compliance of a basic environmental
assessment.
Cost Estimate
Task
Task Description/Name
1.1
Scope Refinement
1.2
Background Materials
1.3
Design Reconnaissance
2.1
Outline of Design Manual
2.2
Draft.Design Manual
2.3
Neo-Traditional Design Guidelines*
2.4
CPTED Design Guidelines
2.5
Public Art Incentive
2.6
Administrative Draft
2.7
Public Review Draft
2.8
Public Hearings Draft
3.1
City Entry Monuments/Signs*
3.2
Roadway Medians
3.3
Parkway Guidelines
3.4
Wall Treatments
3.5
Public Landscape Palette
3.6
Commercial Corridor Streetscape
3.7
Integrate Guidelines with Zoning
4.1 Corrdination with Staff/Project Management
4.2 Public Workshops (2)
4.3 PC/CC Study Sessions (1)
4.4 Public Hearings (3)
5.1 Comment Incorporation
5.2 Final Document
6.1 Initial Study*
GRAND TOTAL
*Could be considered an optional task.
Urban Design Guidelines - Citywide 4-1
CITY OF HUNTINGTON BEACH
Fee
$1,500.00
$1,500.00
$2,400.00
$1,450.00
$8,900.00:
$4,200.00
$5,000.00
$1,500.00
$5,000.00
$4,100.00
$3,700.00
$12,500.00
$2,400.00
$2,900.00
$2,100.00
$4,700.00
$3,850.00
$4,200.00
$5,500.00
$2,700.00
$1,000.00
$3,000.00
$1,300.00
$2,500.00
$4,300.00
$92,200.00
"T
HMEN.
4
11
X
CITY OF HUNUINGTON BEACH
APPLICATION FOR INSURANCE REQUIREMENTS WAIVER OR MODIFICATION
t \Tame/Title/Deoartment of Reauestine Staff ]Member /111 !Lu(t f i� jjb / !,/� 1)re, (-,7t 1 b Gr
2. Date of Request -ti-ti`1 X // ! f
3. Name of Contractor/Perminee r �� 5 � .� �7 ► 0, Gi<t�(I ii 1 ., olx►� 1n �i11{ law
4. Description of work to be performed
prtyi' t, by i•t.�tit GI1' ►'l )VWWT,'I .
5. Length of Contract l%/-h V
6. Tye of Insurance Waiver or ;Modification Re �u�sted: tU N 7 v � i G� C H6 i ✓' �� "41 h-A 0 k
Lt 6" �i �V!�U✓ CL. 1 6 1 tl✓4� 0 L �C 1rly�'vL�YCn�1Cr]
(a) Limits: (b) Coverage fo b-c * ZJ50100D
7. Re -son for Request for Waiver or Reduction of L;m: itz %o t' i -k 1 S (y� G_ G'✓l'fi�L' Y�i�J��
8. IdentifY the risks to the City if tl`tis request for v aiver or modifications granted
.10 OJf' KrvU yUICc GL—
�GE�x'•
Department Head Signature "��`���`�
(This section to be completed bye the Risk Manager)
Recommendation:.
Approve Deny Risk Manager's Si gnatarerDate
(This section to be completed by the City. Attorne))
Recommendation:
Approve Deny City Attorney's Signature/Date
Settlement Comu•nittee- approval [is] [?aft] reouire, fcr i s waiver. If Settlement Committee approval is required,
submit form to City Attorneys Office to be placed on the agenda. Recommendation: Approve_j�/Deny
City Council approval [is) [is not) required for this waiver. If Cite Council approval is required, attach this form to the
RCA after consideration by the Settlement Com r,---. This insurance waiver [is] [is not) on City Council agenda.
jmpfK1tesoutior,nnsregi9/11 /97
7
RCA ROUTING SHEET
INITIATING DEPARTMENT:
Community Development
SUBJECT:
Agreement with Urban Design Studio
COUNCIL MEETING DATE:
July 20, 1998
RCA ATTACHMENTS STATUS
Ordinance (w/exhibits & legislative draft if applicable)
Not Applicable
Resolution (w/exhibits & legislative draft if applicable)
Not Applicable
Tract Map, Location Map and/or other Exhibits
Not Applicable
Contract/Agreement (w/exhibits if applicable)
(Signed in full by the City Attorney)
Attached
Subleases, Third Party Agreements, etc.
(Approved as to form by City Attorney)
Not Applicable
Certificates of Insurance (Approved by the City Attorney)
Attached
Financial Impact Statement (Unbudget, over $5,000)
Not Applicable
Bonds (If applicable)
Not Applicable
Staff Report (If applicable)
Attached
Commission, Board or Committee Report (If applicable)
Not Applicable
Findings/Conditions for Approval and/or Denial
Not Applicable
... .
EXPLANATION FOR RETURN OF ITEM
RCA Author: DRG
(7) 07/20/98 - Council/Agency Agenda - Page 7
E-11. (Redevelopment Agency) Amendment No. 1 To Contracts With Financial Advisors
For Economic Professional Services — Keyser Marston Associates And The
Sedway Group — Approve Scope Of Work (600.30) —1. Approve and authorize the
Chairperson and Clerk to execute the attached amendments to the professional
services agreements between the Redevelopment Agency and Keyser Marston
Associates and the Sedway Group extending the term for an additional two years and
increasing the maximum compensation by $75,000 for each firm for each year and
2. Approve the attached scope of work for the "Impediments to Development" study to
be performed under the above approved contract with the Sedway Group for a
maximum compensation of $42,000 in addition to the amount approved above.
Submitted by the Economic Development Director.
[Approved 7-0]
[Report to be presented by Community Development Director and
Economic Development Director at future meeting on the work that each
consultant has done in past two years]
E-12. (City Council) Approve Professional Services Contract Between The City And
Urban Design Studio For Preparation Of Urban Design — Approve Modification To
Hold Harmless Contract Provisions (600.10) —1. Approve and authorize execution
by the Mayor and City Clerk of the Professional Services Contract Between the City of
Huntington Beach and Urban Design Studio for Preparation of Urban Design Guidelines
for preparation of urban design guidelines for an amount not to exceed $92,000 and
2. Approve Section 8 hold harmless change in contract language to include the word
"Negligent" to qualify the vendor's performance. Contract to read "CONSULTANT shall
protect, defend, idemnify and hold harmless City, its officers, officials, employees, and
agents from and against any and all liability, loss, damage, expenses, costs arising out
of or in connection with negligent performance of the Agreement ..." Submitted by the
Community Development Director.
[Approved 7-01
[Request that Pacific Coast Highway be included; entrance signs to city
considered; also direction signs, e.g. TO BEACH; also feasibility of an
ordinance as a tool]
E-13. (City Council) Approve Agreement Between The Citv Of Huntinaton Beach And
The County Of Orange For 1998199 Animal Control/Shelter Services (600.25) —
Approve and authorize execution by the Mayor and City Clerk of the 1998/99 Agreement
for Animal Control and Shelter Services between the City of Huntington Beach and the
County of Orange. Submitted by Administration.
[Approved 7-01
(7)
CITY OF HUNTINGTON BEACH
2000 MAIN STREET
OFFICE OF THE CITY CLERK
CONNIE BROCKWAY
CITY CLERK
CALIFORNIA 92648
LETTER OF TRANSMITTAL OF ITEM APPROVED BY THE CITY COUNCIL/
REDEVELOPMENT AGENCY OF THE CITY OF HUNTINGTON BEACH
DATE: �% wL ,2 / $
TO: ATTENTION:
Name
DEPARTMENT:
Street
�1 4*,'-)�e- REGARDING: -41-
City, State, Zip
See Attached Action Agenda Item --I �- Date of Approval 'VZ2 U y
Enclosed For Your Records Is An Executed Copy Of The Above Referenced Agenda Item.
Remarks:
Cf., n L �2— v z-14
Connie Brockway
City Clerk
Attachments: Action Agenda Page v-'_ Agreement ✓ Bonds Insurance
RCA Deed Other
/4 A
Name Department RCA Agreement Insurance Other
Name
Name
Department RCA
Department RCA
Agreement Insurance Other
Agreement Insurance Other
Name Department RCA Agreement Insurance Other
Risk Management Dept.
Insurance
G:Followup/coverltr
Received by Name - Company Name - Date
(Telephone: 714-536-5227 )
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Jrban Planning
Vs a leader in the preparation of publicly initiated
pecific plans, we have developed a varlet\ of unique
Ind realistic methods to achieve a community's desired
ision. We possess a high degree of -expertise in land
Isse planning and we have the ability to apple basic
tlanning principles in creative and imaginative ways.
-his enables us to meld the physical realities of
tlanning projects with a sensitivity for aesthetics and
he visioning process.
Ve have been honored by the APA with several awards
or excellence in planning yet. it is the continuing
ovalty of our clients that we value most.
Specific Plans
Development Codes
Corridor Studies
Sign Ordinances
Development Review Services
Community Design Elements
Design Review Board Ordinances
n
Urban Design
Public urban design integrates urban planning. design.
and the community participation process. Our
comprehensive services result in functional and
distinctive improvements to our urban and village
em ironments.
Collectively. our staff has prepared more public design
guideline., than sny other firm in the state of California
Typically. our design «uideline�, booklets are
graphically rich. single -source documents \yhich are
ease to interpret and implement.
�] Design Guidelines
Urban Design Programs
!J Design Review Services
Cite EntrN Sign Programs
Facade Rehabilitation
Charette Services
tL
i
i
Historic Preservation
A planning and design fine providing services to older.
established urban areas must have a knowledge and
understanding of historic preser\atlon and revitalization
r in order to provide the public %%ith sound advice.
tise is evident in the awards received. on both Our expel
local and state levels. for our design guidelines and
plans within historic contests. Beyond out -
technical back round. %%e <ire especially effective in
communicating our ideas to merchants. politicians. and
the public.
Historic District Design Guidelines
Historic Park Rehabilitation
I Historic Preservation Ordinances
. �, 0►Psi�® ®� r> ,I ��� <---r
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�� llama: �'i'�`�e° i s►y`� ��
Landscape Architecture
Landscape architectural principles and concepts are part
of the full range of professional services we offer. We
understand the special requirements as well as the
impact of planting and hardscape design within the
public domain.
Our landscape architectural service has emerged as the
discipline v� ith the greatest immediate impact on the
quality of life and character of our client cities. Our
streetscape designs work within the jurisdictions
constraints to provide an optimum quality of public life
and uses at street level.
Streetscape Plans
Public Space Design
Plaza Design
Urban Park Design
J Construction Drawings
W
M M
14725 Alton Parkway, Irvine, California 92618-2069
P.O. Box 57057, Irvine, California 92619-7057
714.489.8131 ■ FAX 714.489.9005 ■ UDStudio@aol.com
A Division of
Robert Bein,
William Frost
& Associates
0 August 5, 1997
Ms. Amy F. Wolfe
CITY OF HUNTINGTON BEACH
Economic Development Department
2000 Main Street
Huntington Beach, California 92648
RE: Urban Design Guidelines - Citywide
Dear Ms. Wolfe:
Urban Design Studio is pleased to submit this proposal to prepare Citywide Urban Design
Guidelines for the City of Huntington Beach. Our firm has the most extensive and
complete knowledge of this subject area. While some firms may have some knowledge
of the issues of urban design guidelines, only Urban'Design Studio has dealt with each of
the issues identified in your RFP.
• In our opinion, your project requires knowledge and "hands-on" expertise in writing
citywide design guidelines, illustrating design guidelines, integration of design guidelines
with zoning, design review board operations, land use conflicts, public streetscape
improvements and public participation. Few if any single firms have the breadth of actual
"project experience" that this assignment requires. Urban Design Studio has the requisite
urban design project experience with local municipalities. Once in a while a challenging
design job comes along where you know "it's our kinda job." This is how we feel about
your Request for Proposal.
Even though we prepare many citywide design guidelines, we do not use the "cookie -
cutter" approach. This is evidenced by our numerous awards for different types of design
guidelines at the local, state and national levels. We have received awards from APA, AIA
and ASLA for our design guidelines work. Every job is a "custom fit" for the City and their
available budget.
"Why should Huntington Beach select Urban Design Studio?"
Experience. Demonstrated "hands-on" experience with Citywide as well as district level
design guidelines. 36 contracts successfully completed for municipal clients.
Past Performance. All of our design guidelines projects have been adopted by the client
municipalities.
• A DIVISION OF ROBERT REIN,
WILLIAM FROST & ASSOCIATES
14725 ALTON PKWY, IRVINE, CA 92618-2069
P.O. BOX 57057, IRVINE, CA 92619-7057
714.489.8131 111 FAX 714.489.9005
E-MAIL: UDStud io®aol.com
Ms. Amy F. Wolfe
CITY OF HUNTINGTON BEACH
August 5, 1997
Page 2
Familiarity with Huntington Beach. We successfully completed the Downtown Open
Spaces project for Tom Andrusky and the Agency where we reviewed and made
recommendations on the Downtown Design Guidelines (Circa 1988) and Streetscape.
Sensitivity. Preparing design guidelines which balance the need for local aesthetics with
sensitivity to economic development is tricky business. Principal in charge, Mark Brodeur
is an former Planning Commissioner, Design Review Board Chairman, City Planner and
national expert in the formulation of design guidelines manuals.
Location. We are an Orange County based firm with our office location in Irvine. We are
regularly and easily available to City staff.
Make no mistake, we want this job. We are prepared to demonstrate our continued
interest in Huntington Beach immediately. We look forward to discussing our qualifications
and Scope of Work with you. If you have any questions or require further qualifications,
do not hesitate to contact me directly.
of Respectfully submitted,
URBAN DESIGN STUDIO
t
Markur
Principal
H:\GRP10\PDATA\OFFICE\W PWIN\JOBPL\UDS\PROPOSAL\HUNTI NGT\33960. LTR
0
•
0
•
Scope of Work
If selected to undertake this project, Urban Design Studio will conduct the study according to the
work program described below. The work program assumes that City staff will provide advisory
assistance regarding policies and procedures and will provide available plans, maps, reports, and
other such information as needed for the study. We will also need staff to help coordinate the two
public workshops and the Planning Commission/City Council hearings.
Throughout the work program we have identified a number of meetings, workshops, and public
hearings. In accordance with the City's RFP, wehave included only those meetings in our
professional fee. As requested, all additional meetings, workshops, and public hearings will be
attended on a time and materials basis.
Review and evaluation of existing documents
The consultant team's project manager will
meet with City Staff to review and refine a final
work program. Schedule milestones will be
discussed and finalized as well as preferred
future meeting dates, times, and methods for
obtaining required information.
The consultant team will meet with City Staff to
obtain plans, reports, ordinances, and studies
Urban Design Guidelines - Citywide 1-1
CITY OF HUNTINGTON BEACH
applicable to the project. We will specifically
gain an understanding of any current "in-
house" design guidelines and established
review procedures. We will provide the staff
with a list of desired materials prior to the
meeting. Materials may include:
6• General Plan;
4• Zoning Ordinance;
Any adopted Specific Plans,
E* Downtown Design Guidelines;
e* Redevelopment Plans;
•3 Four Recent PC Staff Reports (where
design was an issue);
d• Existing Plant Palette (public) .
4• City Base Maps; and
v Public Improvement Standards:
n�oaomi
e.
0
0
•
C.
Urban Design Studio will identify
inconsistencies or conflicts between various
City documents. At this point in the process
the consultant will identify any additional
work/fees needed to be completed as part of
this contract. These new work items may
include but are not limited to include:
4- New Zoning Provisions (memorandum);
4* Improvements to the Design Review
Process (memorandum); and
e• Identify any documents to be amended
and where inconsistencies are
(memorandum).
ti 1 �I,jtf�
Milo EN,
'If-R -
One of the most overlooked components of
preparing design guidelines is to gauge the
City's values regarding urban design. We will
request the City Staff to set up a time
(concurrent with Tasks 1.1 and 1.2) to conduct
a vehicular field trip. What will be important to
ascertain is the level of detail or scrutiny that
the Staff feels comfortable with.
Urban Design Guidelines - Citywide 1-2
CITY OF HUNTINGTON BEACH
SCODe.of Work
This task gives Urban Design Studio the
opportunity to educate staff about design
issues and the pitfalls of implementation of the
guidelines. It also gives the staff ample
opportunity to educate the consultant about
recent design decisions and the pitfalls of their
own process.
The field reconnaissance should focus in
these areas:
46 Downtown District;
,9• Beach Boulevard Commercial Corridor;
4• Brookhurst Commercial Corridor;
4• Edinger. Commercial Corridor;
4• Huntington Center;
4• Guardian Center;
d* Industrial Districts;
4, Residential Districts (if applicable); and
v* 8 Entry Nodes.
•
•
•
TASK 2.0 - PREPARATION OE
PRELIMINARY DESIGN GUIDE-
LINES MANUAL DRAFT
The purpose of this phase is to develop a
design manual useful to the City and property
owners to direct community design decisions.
This phase includes review and revision of
draft documents to assure that the product is
both understandable and acceptable to staff.
TASK 2.1 - Outline of Design Manual
As a preliminary step, a draft outline of the
Design Guidelines Manual will be prepared
and submitted for review and comment by
staff. Staff will transmit one red ink copy of
final changes to the consultant within two
weeks. Verification of a final outline will occur.
TASK 2.2 - Draft Design Manual
Urban Design Studio will prepare a draft text
of the Design Manual based on discussions
with staff and their revisions to the outline of
the Design Manual. Due to the variety of land
uses which require design guidelines, Urban
Design Studio feels it is best to break up the
standards into subsections as follows.
Derfgn Manua!
SITE DEVELOPMENT REGULATIONS Iabk of Comrmr It
Ip
A. ERecrhe La Ana ...........................................
IV4
9Cy
R. Lee Sln end Diner," Regalmmrtle ...........................
IV-2
C. Unity of Title ...............................................
IV-2
D. Flmr Are Rells ............................ ...............
rV-1
L Sliding Sole FAR ............. ... ..... .. .. ...
.... IV-7
a
I. Neighborhood Conan FAR ............. ......... ..........
.... IV-1
E. Sperl., Eereption Floor Arm Redo ...... ........ .................
IV.6
1. Lou of Lt. The 7.576 Sgoen Fen ...... .... ..... .. ..... ....
.... IV-6
e Meet- Flom Ane.......................................
IV-6
b. Spailfc SuMerde fm RcNnr .............. .... ... .......
..... IV-6
3. Roof Plolccdnnr ................. ........ .. ............
..... IV-6
e. Menmum Flom Ana .......................................
IV-6
b. Specific SuMerdr fa* Revlew .. .. .......... ................
... IV-6
`
R
F. Floor Arm Cekulaflm ............................ .......
... .. N-7
G. Second Flmr Are ...........................................
IV.7
Urban Design Guidelines - Citywide 1-3
CITY OF HUNTINGTON BEACH
Scope of Work
DISTRICT IDENTITIES
Urban Design Studio will review existing
patterns and identities already existing. We
will ascertain the appropriateness of these and
will make recommendations as to suggested
modifications. It is important to define
"districts" early so that subsequent guidelines
may be modified to "fit" in with their
appropriate identities. These may include:
4- Identifying a unique design direction
(possible architecture or landscape) if
obvious character exists;
6• Thematic identities;
❖ Special entry feature designs; and
4- Corridor -wide Streetscape Image.
COMMERCIAL GUIDELINES
These guidelines will address the site planning
and architecture of different commercial types.
The design guidelines/principles for each type
may somewhat overlap one another; however,
specific design criteria must be developed for
each building We to be truly effective.
•
s
These guidelines will focus on the two most
common commercial development
prototypes. These are Commercial
Thoroughfare and Downtown building types
(yes, we intend to modify and include the
Downtown Design Guidelines into this
document.)
COMMERCIAL THOROUGHFARE
BUILDINGS
Mini Malls;
4• One to Three-story Office Buildings;
4• Neighborhood Commercial Centers;
Automotive Drive-Thru;
Hotels and Motels;
4• Vehicle Dealerships;
4• Service Stations and Car Washes;
4• Mixed Use Projects (if applicable); and
4• Big Box Retail.
_ PUBLIC 6�..
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LOT:
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ALLEY
DOWNTOWN DESIGN GUIDELINES
While Huntington Beach has a Downtown
Design Guidelines Manual, Urban Design
Studio feels that if this Citywide Document is
to be comprehensive, then it should contain
ALL of the Design Guidelines for the City. The
Guidelines will cover (in addition to the next
section).
Urban Design Guidelines - Citywide
CITY OF HUNTINGTON BEACH
1-4
Scope of Work
Building Siting;
4• Architectural Elements;
•A Building Details;
4• Storefront Design; and
4• Plaza Design.
The manual itself will be a combination of
design principles and design guidelines.
The structure and contents of the
Commercial Thoroughfare Guidelines and
Downtown Guidelines will be essentially as
follows:
Site Planning
e
4• Building Placement;
4• Setbacks;
4• Land Use Buffering;
4• Service Areas;
❖ Infill Construction; and
4• Relationship to adjoining Properties.
Circulation
❖ Vehicular Circulation;
4• Inter/intra Site Circulation;
•S Pedestrian Circulation Guidelines;
Driveway Throat Design Guidelines; and
"Queuing" Setback.
i
1
Scope of Work
Architecture
RESIDENTIAL DESIGN GUIDELINES
4•
Character defining Architectural Elements;
These guidelines will address the major issues
4-
Design Guidelines relative to Prohibited
associated with residential development
Building Materials;
including relationship to adjacent uses,
d•
Appropriate and Inappropriate Building
building massing and scale, relationship to lot
Materials;
size, roadway guidelines, materials, roofs,
e+
Color (if appropriate) (prohibit bizarre
open space, exterior walls/landscape,
colors?);
parkway planting and front yard landscaping.
4,
Mechanical Equipment/ Accessory
Structures;
Site Planning
d•
Roofs and Rooftop Equipment (location,
type, screening);
4- Planning for Streetscape Variety;
6•
Wall Guidelines;
a• Varied Setbacks Guidelines;
4,
Storefront Design Guidelines; and
g• Clustering and Massing;
e•
Awning Guidelines.
4- Open Space Minimums/Locations;
S
4- Site Furnishings (walls, mailboxes);
4• Garage Placement; and
e•
General Design Guidelines;
4• Zero Lot Line Guidelines.
4-
Freestanding Sign Design Guidelines;
4*
Wall or Building Sign Design Guidelines;
Architecture
6•
Window Sign Design Guidelines; and
w
Awning Sign Design Guidelines.
+ Any Character Defining Elements;
Landscaping .
+ Footprint to Lot Size Guidelines;
+ Elements to Avoid/Encourage;
v
Minimum Coverage;
+ Acceptable/Unacceptable Materials;
G
Planter Width;
+ Minimum Front Elevation Articulation;
•
Minimum Plant Sizes;
and
•
Existing Landscape Retention;
v Other Architectural Elements and Details.
•
Tree List for various Circumstances; and
•
Commercial Parking Lots.
Landscape Design
RW
Provide significant pedestrian design elements
with connections to adjacent buildings,
Urban Design Guidelines - Citywide 1-5
CITY OF HUNTINGTON BEACH
<• Percent Coverage;
w Fences and Walls;
4• Placement in Important Locations (trees in
front yards); and
4* Driveway Apron/aisle Design.
INDUSTRIAL/BUSINESS PARK DESIGN
GUIDELINES
These guidelines will focus primarily on the
physical site planning aspects of industrial
park development. The.focus will be placed
•
•
on appropriate setbacks, buffers, and
screening techniques. Architectural
guidelines will be general in nature due to
construction practices normally associated
with this type of development. These
guidelines may include:
SITE DEVELOPMENT STANDARDS
MIN. LOT AREA: SQUARE FEET
MAX. LOT COVERAGE..-
I
i
MAX
HEIGHT `�c•
Ste'`
SIDE SETBACK - • \ \ •''Y r3
IF ADJACENT \ �,
TO'R•DIST.
s
MIN. FROM
YARD sETBACX
Site Planning
4 Building to Street Orientation;
d• Site Access;
49• Storage Setbacks/screening;
d• Loading Facilities Guidelines; and
d* Screen Wall Guidelines.
Parking
t• Loading Areas Guidelines;
+ Visitor vs. Employee Parking;
d• Entry Guidelines;
+ Minimum Circulation Guidelines; and
v Entry Width Guidelines.
Architecture
w Basic Form;
w Roof and Roof Equipment; and
v Inappropriate Building Materials.
Urban Design Guidelines - Citywide 1-6
CITY OF HUNTINGTON BEACH
Scope of Work
Landscape
4- Buffering;
w Shade Tree Minimum Guidelines; and
6• Appropriate/inappropriate Fence
Materials.
7'7�
MAX.1 A
f
Maximum of 2 aisles in parking court.
TASK 2.3 - Neo-Traditional Design
Guidelines
The intent of the Neo-Traditional Design
guidelines is to provide opportunities for
development of higher density residential uses
that will minimize vehicular circulation trips,
avoiding sprawling "subdivision" design while
encouraging traditional neighborhood
concepts.
While not fully realized at this point, Urban
Design Studio proposes a general palette of
design guidelines for Neo-Traditional
residential. These include:
e• Generalized Street Layouts which Re-
emphasize Automobile Use;
E• The Public Square;
4• Grid Street System;
d• Mix Housing Types;
43 Developing a Sense of "Core";
❖ Pedestrian Oriented
Design/Connections/Linkages;
r:
•
•
❖ Street and Roadway Guidelines
including Alleys; and
❖ Garage Placement.
It is anticipated that this section of the
guidelines will be illustrative concepts in
nature. While not specifically requested in the
City's RFP, the City's General Plan makes
numerous references to this type of residential
development.
TASK 2.4 - CPTED Design Guidelines
In most cities, development proposals are
often sent to local police and fire authorities
for their review and input. What frequently
happens is the authority requires
modifications to the plans which help deter
crime or other undesirable activities. This may
require resubmittal of plans or placing
conditions of approval on the development
proposal. Many cities, as part of their design
guidelines manuals, are now including Crime
Prevention Through Environmental Design
(CPTED, pronounced "sep-ted") Guidelines to
provide a proactive versus reactive approach
to guiding quality development.
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It is important that designing for safety is
based upon the National Crime Prevention
Institute -approved principles for CPTED
planning and design: Natural Surveillance,
Urban Design Guidelines - Citywide 1-7
CITY OF HUNTINGTON BEACH
Scope of Work
Natural Access Control, and Territorial
Reinforcement. Urban Design Studio frames
its CPTED design guidelines with the following
concepts in mind.
❖ Natural Surveillance —The organization of
physical features, activities and people in
such a way as to maximize visibility. The
placement of windows, doors, and
common areas, the alignment of
sidewalks and paths, the locations and
levels of lighting, and the proper design
and size of open spaces can contribute to
natural surveillance opportunities;
❖ Natural Access Control — The physical
guidance of people coming and going
from a space by the judicial placement
and design of entrances, exits, signs,
fencing, landscaping and lighting; and
Territorial Reinforcement — The use of
physical attributes that express ownership,
such as fences, pavement treatments, art,
signage and landscaping, and that
delineate a hierarchy of spaces: public
(i.e. intended for all to use), semi -private
(i.e. intended for specific users or uses),
private (i.e. intended for private use by
businesses and homeowners).
0
Areas which benefit most from CPTED-based
design guidelines and may be considered for
the Huntington Beach design guidelines
include:
v* Streets, including Sidewalks, Transit
Stops, Parking Lots, and Residential
Streets and Alleys;
6• Public Space, including Linear Parks and
Trails, Neighborhood Parks, Plazas,
'Courtyards, Paseos, Beach -oriented
Open Space, and Gateways;
d• Commercial Centers, including
Convenience Stores, Corner Gas
Stations and Stores, Pedestrian -Oriented
Shopping Areas ("Main Streets"), Auto -
Oriented Shopping Areas (Commercial
Strip Malls and Shopping Centers), and
Mixed Use;
46 Housing, including Single Family,
Duplexes, Apartment Complexes, and
Senior Housing;
oti Transitional Spaces, including areas
between differing land uses, in-between
spaces (between structures), vacant
properties, "storebacks" (rear of
commercial buildings); and
4► Creating and re-creating spaces (New
land development and
redevelopment/revitalization
considerations).
TASK 2.5 - Public Art Incentive
Due to the failure of a "percent for public art"
initiative in Huntington Beach a few years
back, Urban Design Studio will explore and
recommend other ways to encourage
developments to include public art as a part of
their submittals. Memorandum.
TASK 2.6 - Administrative Draft
Urban Design Studio will prepare a partially
illustrated draft for initial staff reviews. While
Urban Design Guidelines - Citywide 1-8
CITY OF HUNTINGTON BEACH
Scope. of Work
most graphics may be complete, there may
be a few unfinished. In order to move the
project in an expeditious manner, it is
recommended that City staff take no more
than three weeks with the administrative draft.
Staff must articulate their modifications
succinctly and directly. Editorial comments
should be minimized in favor of direct
modifications. It is our hope that significant
staff modifications to this draft will be avoided.
Therefore, it is important for staff to provide
one clearly modified copy to the consultant
which articulates compilation and editing of
various reviewers' modifications. (10 copies)
• W- - l�cl
The subject of the Public Workshop, the
Public Review Draft, will be prepared and
distributed for review to interested parties.
City staff will be responsible for all copies,
beyond the 20 provided by Urban Design
Studio.
Following the joint Commission/Council
Workshop on the Design Guidelines Manual,
staff and consultant will meet to share the
suggested modifications to assure
•
�1 Scope of Work
consistency. Urban Design Studio will
prepare one camera- ready original of the
Public Hearings Draft for staff distribution.
The public hearings draft will not be modified
again until after the City Council has
concurred adoption. (20 copies)
TASK 3.0 - PUBLIC
IMPROVEMENT GUIDELINES
The purpose of this phase is to develop a
number of "guidelines" or "palettes" for public
improvements on Huntington Beach's "image
corridors," "landscape corridors" and "urban
nodes."
TASK 3.1 - City Entry Monuments/
Signs
The General Plan has identified 8 Entry
• Nodes. UDS will identify visual character
improvements utilizing computer simulation
on an existing photograph of 5 of the 8
locations. Staff to select the 5. Urban Design
Studio will prepare up to a maximum of 5 City
entry improvement scenarios. The City may
direct Urban design Studio to prepare any
number of prototypes for various locations,
not to exceed the maximum of 5.
•
Urban Design Guidelines - Citywide 1-9
CITY OF HUNTINGTON BEACH
TASK 3.2 - Roadway Medians
Urban Design Studio will prepare up to a
maximum of three commercial roadway
median prototypes plan sketches. Designs
may include tree species, curb type, ground
cover species, planting arrangements, other
materials, mow strips, planting setback
guidelines.
TASK 3.3 - Parkway Guidelines
Urban Design Studio will prepare up to a
maximum of five roadway parkways including
curb adjacent, meandering parkway, split
parkway. Staff to direct land use/parkway
type.
TASK 3.4 - Wall Treatments
Urban Design Studio will prepare up to a
maximum of 5 wall design prototype elevation
sketches or computer simulations. Designs
may include solid walls, solid and open railing
walls, agricultural fences, walls and pilasters,
articulated plan walls.
•
i
•
TASK 3.5 - Public Landscaping Plant
Palette
Urban Design Studio will prepare an updated
plant palette for public right of way and
properties, which includes ground covers,
shrubs and trees. Following succinct staff
review and modification, Urban Design Studio
will prepare the final Citywide Public Plant
Palette.
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TASK 3.6 - Commercial Corridor
Streetscape Image Concepts
Urban Design Studio will develop image
concepts for the "public" streetscape for the
three major commercial corridors in
Huntington Beach. These concepts will be
illustrated in computer "before" and "after"
views of:
4* Beach Boulevard Commercial Corridor;
4• Brookhurst Commercial Corridor; and
4• Edinger Commercial Corridor.
If the City wishes, UDS will add the Gothard
Industrial Corridor at an additional cost.
Urban Design Guidelines - Citywide 1-10
CITY OF HUNTINGTON BEACH -
Scope of Work
TASK 3.7 - Integrate Design
Guidelines With Zonin2
Urban Design Studio will integrate the
proposed guidelines within the Zoning and
Subdivision Ordinance via amendments to text
of the Zoning Ordinance versus a re-
write/reorganization modification. The
amendments will be in the form of a
memorandum which suggests language for
staff to utilize. Final text modification selection
should be completed by City Staff.
•
11
Throughout the planning process it will be
important to keep appropriate City staff
members informed and involved in the
preparation of the Design Guidelines Manual.
This not only helps to avoid major surprises
along the way but provides an ongoing
vehicle for staff input. In addition, the
consultant will provide the City's project
manager with progress reports through
telephone conversation, fax, or letter. The
purpose of this task is to provide a regular
means of communication between consultant
and the City's project manager. Five
meetings.
_ •
•
•� L- ., •
Early in the process we plan to meet with
representatives of the Design Review Board
and interested public in order to ensure
proper project initiation. Following completion
Urban Design Guidelines - Citywide 1-11
CITY OF HUNTINGTON BEACH
Scope of Work
of the public review draft of the Design
Guidelines Manual we plan another
presentation/discussion workshop to review
and amend the document per meeting
attendee input. Two Workshops.
•INI BUG - •2
In a non -hearing atmosphere, Urban Design
Studio will make a presentation of the public
review draft to a joint session of the Planning
Commission and City Council. Details of any
input from the public workshops will be
shared with the workshop participants.
Details of the presentation will be discussed
with staff.
TASK 4.4 - Public Hearings.
Following completion of any
amendments/changes to the public review
draft recommended by the PC/CC Public
Workshop, the consultant team will present
the Public. Hearing Draft Design Guidelines
Manual at two public hearings before the
Planning Commission and one public hearing
before the City Council.
It is not anticipated that interim revisions will
be made to draft documents between public
hearings. Any changes recommended by the
Planning Commission will be recorded in
"strike-out"/"additions" draft to the City
Council prepared as part of the staff report
with input from the consultant.
•
0
•
This task incorporates all necessary final
revisions to the Design Guidelines Manual
following approval by the City Council. All
documents will be provided to the City in final
camera-ready form. (10 copies and WP 6.1
disk)
TASK 5.1 - Comment Incorporation
The City's project manager will edit adopted
changes following the final City Council Public
Hearing and provide the consultant with a "red
ink" edited copy of the amended Manual.
Following receipt of the staff's final edited
copy of the Public Hearing Draft, the
consultant team will prepare the final Design
Guidelines Manual. Following these revisions,
it is not anticipated that further modifications
should be necessary. If, by chance, new
changes (graphic or text) are initiated by staff,
for any reason, the consultant team may need
to complete subsequent modifications on a
time and materials basis (extra to contract).
Urban Design Guidelines - Citywide 1-12
CITY OF HUNTINGTON BEACH
Scope of Work
:• alai 46,41101
TASK 6.1 - Initial Study
Urban Design Studio will prepare an initial
study as part of the necessary environmental
documentation needed for this project. It is
anticipated that like other Citywide Design
Guidelines, this project will not generate
much, if, any, controversy. This task will
simply build a paper trail of environmental
compliance of a basic environmental
assessment.
•
C]
PROJECT
•
U
Urban Design Studio was established for the purpose of providing quality planning services
P46404 exclusively to governmental agencies. We believe that this approach enables us to maintain a
consistent focus on our responsibilities to our public sector clients and to remain ever cognizant of
the realities of the public participation process. This process mandates realistic, implementable
solutions to complex issues.
Another guiding philosophy of the firm is our dedication to a "hands on" approach. Urban Design
Studio is striving to avoid the problems encountered with larger consulting firms by always having
our principals actively involved in all phases of each assignment. From its inception, Urban Design
Studio has felt. that the working relationship between people is better in smaller, more productive
groups where the "hands on" approach to planning and design is practiced. For this reason,
principals of the firm are actively involved with all phases of each assignment. In addition, our "team
approach" ensures a more direct and personal communication within the City/Client team.
• Due in large part to the philosophy of the firm's founder, Mark Brodeur, the firm _continues to focus
on the "revitalization" aspects of urban design and planning for local governments, preferring to
leave the "greenland" planning to others. The firm is an outspoken critic on the issue of suburban
sprawl development citing a preference to reduce consumption of nonurban areas by designing
urban areas more efficiently. As a firm based in Southern California, the firm has developed an
urban revitalization "niche" that until recently was dominated by Northern California's firms. This is
the only firm in California that specializes in urban/Itown revitalization and works exclusively for local
governments.
Our staff is active in many public and private organizations including the American Planning
Association, American Institute of Certified Planners, Institute for Urban Design, American Society
of Landscape Architects, and the California Preservation Foundation.
Specific Plans
Zoning and Development Codes
Revitalization Studies and Master Plans
Sign Ordinances
Development Review Services
Design Review Board Ordinances
Streetscape Plans
Public Space Design
Plaza Design
Urban Park Design
Construction Drawings
_=
Design Guidelines
Urban Design Programs
Design Review Services
City Entry Sign Programs
Facade Rehabilitation
Charette Services
Community Design Elements
'Watoaic P7e4evsatlaa
Historic District Design Guidelines
Historic Park Rehabilitation
Historic Preservation Ordinances
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While being recognized for outstanding work by professional organizations is always appreciated, it is the
/f continuing loyalty of our clients that we value most.
0 1990 - Inland Empire Section, APA, for Outstanding Specific Planning Project; Main Street Design Guidelines
Manual.
0 1990 - Orange County Section, APA, Consultant Project of High Merit; Barton Road Specific Plan.
0 1991 - Local Section and California Chapter , APA, and 1991 Inland Empire Section, APA, Outstanding
Specific Planning Ordinance; San Bernardino Development Code.
0 1991 - Central Coast Section, APA, Outstanding Comprehensive Planning Program; Templeton Community
Design Plan.
0 1991 - Orange County Section, APA, Outstanding Specific Planning Ordinance; Anaheim CR-Area Design
Standards.
0 1992 - National APA, Planning Implementation Award; San Bernardino Development Code.
0 1993 - Ahwahnee Award; Downtown Encinitas Specific Plan
0 1993 - Inland Empire Design Institute; Award of Distinction; Temecula Old Town Specific Plan
0 1995 - Orange County Section, AIA, Excellence in Design Award; Tustin Residential Design Guidelines.
0 1995 - Inland Empire Section, APA Outstanding Specific Planning Project; Temecula Old Town Specific Plan.
0 1995 - AISLA National M�erit Award; Town of Gulf Stream Design Manual.
�
Alameda Inglewood Apache Junction
Anaheim (2) La Verne Benson
Arcadia Malibu (2) Casa Grande
Arcata Mission Viejo Douglas
Azusa Montclair (2) Flagstaff
Bakersfield Murrietta (3) Gilbert
Bellflower National City Globe
Buena Park Paramount Lake Havasu (2)
Burbank Pasadena Mesa (2)
Calabasas Pismo Beach (2) Page
Chico Poway Parker
Corona (2) Sedona
San Bernardino (4)
Culver City (2) San Juan Capistrano Show Low
Cypress Tombstone
Dana Point (2) Santa Monica Williams (2)
Davis SCAG Yuma (3)
Diamond Bar Solana Beach
Downey Stockton &*Uaa �j!1"am
Temecula (2)
Encinitas (2) Temple City Placer
Escondido (2) Torrance
San Luis Obispo
EurekEureka
re Truckee Santa Clara
FillmoFTustin (3)
Fullerton
Galt Twentynine Palms
Grand Terrace West Covina (2)
West Hollywood Sparks, Nevada
Hawaiian Gardens Westminster (2) Gulf Stream, Florida
Huntington Beach Windsor
Huntington Park
•
U
/�1 �\ Award Winning Projects
UDS prides itself on its originality and creative use of problem solving
techniques in its approach to each project. This is evidenced by the
recognition given by the American Planning Association through its
1W annual awards program.
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CODE
California Chapter, Outstanding Specific
Planning Ordinance; San Bernardino
Development Code, City of San Bernardino
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Inland Empire Section; Main Street
Design Guidelines, City of San Bernardino
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DESIGN PLAN
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Orange Section Award; CR Area Design
Guidelines, City of Anaheim
oranve Cowl Section, Consultant Project
Comprehensive Planning Program; of High Merit; Barton Road Specific Plan,
Rmpleton Community Design Plan, City of Grand Terrace
County of San Luis Obispo
City of Alameda
Development Code
City of Anaheim
CR Area Design Guidelines*
Design Review Services
City of Arcadia
Downtown Zoning and Design Guidelines
City of Arcata
Downtown Improvement Plan
rizona Main Street Program
Wed
Junction - Charette and Vision Poster
edona - Design Guidelines Streetscape
Flagstaff - Babbitt Block Revitalization
Globe - Entry Concepts
Page - Downtown Study
Parker - Downtown Strategy
Guidelines/Streetscape
Show Low - Downtown Vision
Tombstone - Pedestrian Mall Feasibility
City of Azusa
Downtown Streetscape Plan
City of Bakersfield
Chester Avenue Streetscape Plan
City of Bellflower
Town Center Guidelines and Facade
Rehabilitation
City of Buena Park
Entertainment Corridor Enhancement Program
City of Burbank
Media District Urban Design Improvements
of Calabasas
ommunity Design Element
City of Chico
Development Code
Representative Clients
and Projects
City of Corona
Citywide Design Guidelines
Downtown Specific Plan
City of Culver City
East Washington Boulevard
Urban Design Program
Zoning Code
Citywide Urban Design Strategy
City of Cypress
Sign Code
City of Dana Point
Doheny Village Specific Plan
City of Davis
Core Area Urban Design Element
Diamond Bar
Development Code
City of Downey
1-5/Florence Avenue Specific Plan
City of Encinitas
Downtown Specific Plan Design
Guidelines/Streetscape*
North Highway 101 Specific Plan Design
Guidelines/Streetscape
City of Escondido
Downtown Specific Plan
Old Escondido Historic District
Design Guidelines
City of Eureka
Historic Downtown Design Guidelines
City of Fillmore
Zoning Code Revision
City of Fresno
Uptown Urban Design Plan
City of Fullerton
Downtown Plaza Design
Gilbert, Arizona
Heritage District Urban Design Project
City of Galt
Downtown Specific Plan
City of Grand Terrace
Barton Road Corridor Specific Plan*
City of Glendora
Sign Ordinance Revision
Town of Gulfstream .
Design Manual*
City of Hawaiian Gardens
Norwalk Boulevard Facado Study
City of Huntington Beach
Downtown Core Public Spaces Project
Celebration Plaza Design Concept
City of Huntington Park
Zoning Ordinance Update
City of Inglewood .
Market-LaBrea Shopping District
Revitalization Project
City of Lake Havasu
Zoning Ordinance Revision
City of Laverne
Foothill Boulevard Corridor Specific Plan
City of Malibu
Development Code
City of Mesa, Arizona
Town Center Urban Design Plan
Main Street Streetscape Action Plan
40
Representative Clients
and Projects (Continued)
City of Mission Viejo City of San Juan Capistrano
Development Code Development Review Services
City of Montclair
County of San Luis Obispo
Holt Boulevard Specific Plan
Templeton Community Design Plan*
North Montclair Specific Plan
County of Santa Clara
City of Murrieta
San Martin Community Design Plan
Historic Downtown Specific Plan
Citywide Design Standards
City of Santa Monica
Development Code
Main Street Streetscape Study
City of National City City of Solana Beach
Citywide Design Guidelines Manual Eden Gardens Streetscape Master Plan
Wity, of Pasadena City of Sparks
West Colorado Boulevard Design Program Citywide Design Guidelines
City of Paso Robles
City of Stockton
City Entry Signs
Development Code
City of Paramount
Southern California Association of
As -needed Urban Design Services
Governments
Livable Communities Program
City of Pismo Beach
Downtown Specific Plan
City of Temecula
Zoning Ordinance
Old Town Temecula Specific Plan
Citywide Design Guidelines Manual
County of Placer
Southside Specific Plan
Countywide Design Guidelines
City of Temple City
City of Pomona
Downtown Specific Plan
Development Code
City of Torrance
City of Poway
Hawthorne Boulevard Specific Plan
Urban Design - Poway Road Specific Plan
City of Truckee
City of San Bernardino
Development Code
Main Street Design Guidelines*
Main Street Revitalization Program
City of Tustin
•Streetscape Construction Drawings
Entry Sign Program
Highland Avenue Urban Design Study
Tustin Historic Residential Design
Development Code (National APA Award)*
Guidelines*
Zoning Ordinance Revision
City of Twentynine Palms
Historic Plaza Redesign
City of West Covina
CBD Streetscape Program
City of West Hollywood
Zoning Ordinance Revision
City of Westminster
Citywide Design Guidelines Manual
Westminster Boulevard Revitalization
Master Plan
Town of Windsor
Zoning Ordinance
City of Yuma, Arizona
Historic District Design Guidelines
Downtown Historic Streetscape Study
Historic Downtown Vision Poster*
*Award -winning effort
•
Nuts and Bolts
Preparing Urban
Design
Guidelines
by Mark J. Brodeur
hort of requiring builders to copy
specific design prototypes, it is really
difficult to "legislate" good design. A
set of guidelines, no matter how well writ-
ten and illustrated can anticipate every
nuance and physical constraint.
The fact is, we write guidelines to en-
courage the "best" and hopefully avoid
the "worst". However cleverly the controls
have been structured, architects and de-
velopers have economic goals and often
demonstrate an uncanny ability to techni-
cally meet every requirement yet still miss
the "sp?rit" of the design objectives.
Why Guidelines?
Design guidelines can de what zoning
regulations cannot! People have found that
new development can have a substantial
impact on the character of the area in
which it is located.
"Some harmful effects of one land use
upon another can be prevented through
zoning, subdivision controls, and hous-
ing and building codes. Other aspects of
development are more subtle and less
amenable to exacting rules of thumb•
applied city-wide without regard to
;oecific development proposals.
Continued on page S.
Among these less exacting parame-
ters are the general form of the land be-
fore and after development, the spatial
relationships of the structures and open
spaces, and the appearance of build-
ings and open spaces as they contribute
to an area as it is being developed.
These matters require the exercise of
design judgment in the public interest."
(from the Handbook for Community
Design — "Design Review Boards")
Prerequisites
Ultimately, design decisions are made
by an advisory or mandatory committee,
the planning commission, a staff person, a
design review officer or the city council.
Whatever the process, there are several
basic prerequisites for well thought out
guidelines:
e Urban design goals and objectives
should provide the primary directions to
guide design review. Architecture ex-
presses the design resolution of urban de-
sign objectives. Short-term architectural
fashions should not be allowed to disrupt
long-term well established planning. The
development of an Urban Design. Plan or at
least a popular "vision" should precede the
development of the guidelines per se.
e Design objectives should be simple and
clearly stated. The developer and architect
should know in advance what criteria will
be applied to the proposed project.
*Whenever possible, the guidelines
should be fully illustrated. If there was ever
a place for the old axiom "a picture is worth
a thousand words", this is it! Many archi-
tects and developers have taken and
interpreted "verbal" guidelines into very
different design solutions. This isn't to fault
the architect — it points out the weakness
of purely text descriptions. Also, illustrated
"do's" and "don'ts" are especially helpful.
e The design directions should remain con-
sistent over time. Refinements and minor
adjustment updates are suggested, but
major shifts in character are to be avoided.
It may be decades before the effect of
some policies can be seen.
e Review existing city zoning ordinances.
Amend zoning regulations which are in
conflict with the intent of the design guide-
lines. Nothing will prove more frustrating to
your'design review authority than to have a
developer comment that your zoning regu-
lations allow five story buildings where
your guidelines suggested a "low, pedes-
trian level building height."
e The bans for exceptions should de
clearly spelled out and the rationale open
to public scrutiny. It should be difficult to
obtain "variances" or bypass design re-
view simply by lobbying higher authorities.
• What projects are subject to review? De-
cide very early in the process what types
of development are to be exempt from de-
sign review, as well as what the boundaries
µ1 .A,C y I T_
Nq
DST^i�-s L 'iIT
A
June1987
5 — June 1987
Nuts and Bolts
Preparing Urban
Design Guidelines
Continued from page 1.
• of the Design Review District will be
Should public facility projects be exempt?
Single family? How about a cost limit?
• Develop clear procedural guidelines to
give to every applicant. Step by step in-
structions help developers and business
people understand time lines and neces-
sary submittals.
• Format a checklist of urban design issues
to be used by designers of the project. En-
courage the design review body to utilize
the same checklist in their evaluations of
the project.
• Decide early how detailed the guidelines
will be. Does the. community want to "re-
view doorknobs", or direct general "height
and bulk" controls? The jurisdictions legis-
lative body should provide input here.
Avoid placing vague guidelines in the
text.
. Include a glossary of architectural terms
in the guidelines. This is important, espe-
cially it non -design professionals are part
of your design review board.
• State what elements are desired it your
city desires. It your city desires to limit or
request a "theme" for an area, specifically
call out what physical element end
treatments are encouraged.
• State what elements are considered un-
esirable. If "stuck -on" mansard roots and
Oghly reflective surfaces are not desirable,
mply state these unwanted items in a
shopping list format in the beginning of
the guidelines.
• Consider offering "incentives" for good
design. Relaxation of building heights to
allow architectural appurtenances such
as towers, roof variations and copulas is
one example.
• Encourage a "pre -design" conference.
Potential time delay is the most often heard
criticism of the design review process. En-
sure adequate advance communication
between staff and the developer prior to
meeting with the design review board.
• "Efforts should be made to publicize the
Design Review Guidelines. First devel-
opers will be aware of the requirements
and second, the community will benefit
from an awareness of the built environ-
ment." (from Appearance Codes for
Small Communities).
• Design review committees should be as
small as possible and members holding
rigid and divergent architectural beliefs
should not be appointed. A small group
that shares a vision and has the flexibility
to work with a variety of styles will be most
effective. A mix of qualified designers
and non -designers is recommended.
• Decide whether the design review board
be advisory or mandatory.
*plain which design elements, if any,
flexible.
• Prevent "design by committee define
the design problems and let the project
de;ign team solve -hem.
"California Planner June 1987"
• Follow the project after approval. Encour-
age staff members to follow the actual con-
struction of approved projects to assure
that the project -is built according to the
approved plans.
• Stick to the adopted guildelines. Contin-
ually remind your design review board to
avoid getting "off the track" with their re-
view process. Their recommendations of a
project must be sanctioned by the guide-
lines themselves. It the guidelines are lack-
ing a subject. do not revieWthat item.
• Establish an appeals process. Set up a
process which will consider appeals of a
mandatory design review decision. (This is
not necessary it design review is simply
advisory to the planning commission or city
council.)
• Be "aggressive"! The text should be
strong and let the review process soften as
necessary to fit unique situations.
Finally. this is a very delicate and sensi-
tive area of the law, and one in which a city
could easily find their design regulations
invalidated by the court. Therefore,
encourage the design review board to be
reasonable and willing to "deal" with the
developer to obtain some concessions and
compromises which the board finds
desirable.
The Basic Components
The Urban Design Guidelines package
should include some basic items. Urge the
reviewing body to adopt guidelines which
are as understandable to the lay person as
possible. Developers would rather know
what the design requirements are even if
they are very restrictive, rather than deal
with a guidelines package which is vague
and uncertain. Again, illustrate as many
of the design directions as possible. Listed
below is a possible outline for design
guidelines.
I. Purpose and basis for guidelines
It. Urban design goals and objectives
Ill. Design components
Site Planning
— setbacks
— orientation
— open space
— circulation
— grading
— butters
— vistas
— street scene
— efficiency
Architecture
— height. bulk. and area of buildings
— style, if any, with thorough description
— color palette
— roof type and pitch ratios
— scale
— wall articulation.
-- solid to void ratios
Landscape Architecture
— overall concept
— plant materials palette
— hardscape pallete
— locations
— size of landscape material
— minimuirn coverage
— lighting
— site furniture
— solar orientation
— color
Parking Design
- locations
— circulation
— access
— efficiency
— entry character
—landscape
— lighting
— screening
Signage/Advertising
— character
—location
— type
— materials
— size
— illumination
— color
orientation
Special Items
— streetscape
— commercial rehabilitation
— historic building guidelines
— waterscape
— entry monumentation
— "incentive and bonus" programs.
Conclusion
Formal design review is a tool fashioned
to meet certain community goals, but it re-
quires considerable skill it it is to be put to
proper use. The hazards of design review
are considerable, and not all guidelines
manage to avoid them.
The design review process has proven
to be workable and eilective, proving that
good design and economic feasibility
aren't mutually exclusive elements. They
provide unique opportunities for both the
developer/designer•and the jurisdiction.
For the developer/designer, the guidelines
can provide a marketable image and de-
sign theme. ensuring development conti-
nuity. The guidelines can maintain and
usually enhance property values because
they ensure that neighborhood develop-
ments will be consistently evaluated and
(hopefully) well designed.
About The Author
Mr. Brodeur, principal of Urban
Design Studio, Newport Beach, CA,
is an accomplished urban design
professional with over twelve years
of experience in the preparation of
design guidelines. He has managed
numerous community land use and
design studies in all types of urban
settings requiring comprehensive
planning and design solutions. Mr.
Brodeur has developed an acute
knowledge of the different com-
ponents and tools of urban design
through experiences on over twenty
successful studies where "Image En-
hancement" was a critical municipal
concern. Beyond his solid back-
ground, Mr. Brodeur is especially ef-
fective in working with merchants
and other non professionals where
he "talks their language", seeks their
input, and ultimately earns their trust.
urban
qestgn
studio
C
CJ
0
he City of Temecula selected Urban
Design Studio, through a competitive
bid process, to prepare it's citywide
design guidelines manual. The purpose of
the manual is to assist property owners pre-
pare "quality" projects for review and ap-
proval through the City. The manual is also
to be used by a local Architectural Review
Commission to prevent subjective design
review procedures in slowing down project
approvals.
While the guidelines address the full range
of development types including commercial,
residential and industrial, these guidelines
go much further. First, the guidelines specifi-
cally address over twelve commercial types
which have peculiar urban design needs.
These uses include mini malls, drive-
throughs, shopping centers, automotive
service stations, hotels, mixed use, vehicle
dealerships and parking structures.
In addition to the commercial design guide-
lines, the manual addresses multi -family
residential and industrial architecture and
site planning. The manual provides clear
direction for developing a Village Center
concept which is defined in the community's
General Plan. Lastly, the manual provides
detailed design parameters for the public
improvements of major commercial arterials.
The design guidelines manual is a richly
illustrated single source document.
This contract represents the second time
this client has selected Urban Design Studio
to undertake a planning and design project
in the City.
Client: City of Temecula
Comm. Development. Dept.
Reference: Gary Thornhill, Director
(909)694-6400
Citywide Design
Guidelines Manual
Temecula, California
ARTERIALS PARKWAY DESIGN MAT
vvkma
landsc
Name of Arterial
General Man
Parkway
Devolopm
Des! nadm
W" FLOW'
Widen
Butterfield Stage Road
Arterial
12'
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4-lanes
(width var
slope cone
Highway 79
Urban Arterial
26'
50'
64anes
(width var
-
slope cond
Margarita Parkway
Arterial
12'
32'
4-lanes
Nicolas Road
Arterial 4-lanes
12'
32'
Pala Road
Urban Arterial
12'
12'
six lane section
four lane section
Pauba Road
Secondary
12'
32'
4-lanes
Meadows Parkway
Major
12'
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De Portola Road
4-lanes
Rancho California
Arterial
12'
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Design Guidelines Manual
City of Westminster, California
rban Design Studio was selected by the
City of Westminster to prepare a
comprehensive design guidelines
manual to establish design criteria for the entire
City. The City's primary goal was to create
specific architectural identities for two unique
commercial areas, while maintaining aesthetic
continuity throughout the City. The scope of
the manual includes:
❑ All aspects of site design
❑ Guidelines for architectural design
❑ Landscape standards and street
• furniture
❑ Sign design guidelines
Little Saigon, a community within
Westminster, has the largest Vietnamese
population in the United States. In order to
preserve and further enhance the unique
cultural aspect of this area, Urban Design
Studio provided design guidelines to encourage
French Colonial and Chinese-style architecture
typical of Vietnam.
Within the Civic Center district, the design
guidelines encourage the use of an "Old
English" architectural theme. The goal is to
create a unique identity for the area around the
Westminster Civic Center.
As part of the Design Guidelines manual,
Urban Design Studio developed a "streamlined"
design review process which identifies all
responsibilities, time frames, board
membership, and review procedures.
Client: City of Westminster
Redevelopment Agency
Reference: Brian D. Fisk
Redevelopment Coordinator
(714)898-3311
Roof
Brackets
Columns
Platform
Ridge beams
Fu Fura*esMourceWsistrict
Residential Design Guidelines
• City of Tustin, California
he City of Tustin selected Urban Design
Studio to prepare a comprehensive set of
residential design guidelines for the
town's historic Cultural Resources District. The
District contains approximately 250 residences
that have been identified as having some
historical significance. Within the 25 block
area, nine distinctive architectural styles were
identified, including: Victorian -Stick, Queen
Anne, Greek Revival, Italianate, Colonial
Revival, Craftsman Bungalow, Spanish Colonial
Revival and Period Revival.
The primary objective of the Design Guidelines
is to promote the City's goal to protect and
10nhance the historic character of the Cultural
Resources District. The Guidelines are
intended to help property owners carry out
maintenance, rehabilitation and remodeling
projects that are compatible with the
architectural style of their house and the
character of the surrounding neighborhood.
In addition to providing a design resource for
existing residences, the Design Guidelines also
provide basic design principles for the
integration of new, infill residences so that they
can be compatible with and reinforce the
historic character of the Cultural Resources
District.
Throughout the preparation of the Design
Guidelines, Urban Design Studio worked closely
with City staff and the Cultural Resources
Advisory Committee to prepare a document that
is user friendly and realistic in its approach.
Client: City of Tustin
Community Development Department
Reference: Ms. Christine Shingleton
Assistant City Manager
(714) 573-3000
630 West Main Street
320 West Main Street
Appropriate Front Porch/Stab Designs
lose
F PON, 00
he GULF STREAM DESIGN MANUAL
is simple -to -use, comprehensive set
of design criteria for single family
homes in the Town of Gulf Stream.
The need for the Design Manual arose
from community -wide concerns regarding
the Impact of "Mansionization",which was
occurring when newer, larger, and vastly
different homes were being built in and
around the town.
Working closely with the Town
Manager and a Citizens Task Force,
Urban Design Studio developed detailed
design standards that focused on main-
taining the town's existing character.
Extensive surveys of the town's archi-
Mure, lot sizes, building massing and
etscape characterlstics helped the
Task Force understand the distinctions
between residential areas and the need to
customize design standards by neighbor-
hood.
The Gulf Stream Design Manual, in
effect, establishes a master plan for five
distinct neighborhoods, while linking all
resident through a commitment to protect-
ing their quality of life. This process is
highly transferable to other communities
struggling to maintain or establish their
own identities. Both the format of the
Design Manual and range of issues cov-
ered give other communities an excellent
beginning point, even if their ultimate
solutions are radically different.
Client: Town of Gulf Stream
Reference: E. Scoff Harrington,
Town Manager
(407) 276-5116
Award: National ASLA Award of Merit
•
GULF STREAM DESIGN MANUAL
Gulf Stream, Florida
B. GULF STREAM r' -N
SINGLE FAMILY !
ZONING DISTRICTS
GULF STREAM
CORE
DISTRICT
WEST
arRICT R�If/ I !!.I YREACN M+ T
OCEAN WEST
Fly DISTRICT
DWRICT
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urban
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Corona, California
C7
Urban Design Studio was selected by the DO THIS DON'T DO THIS
City's Planning Department to develop a
comprehensive City -Wide Design
•: • •: of
includes:SIGN
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VyWM SIGN SyAfi.r- L1ir. •1 a. V"Q A'00 A� !SlE•I!�
❑ Multi -family residential buildings
❑ Industrial buildings adjacent to the freeway
and residential zones
❑ Commercial buildings in the Central
Business District
0 New single-family developments of five or
more units
In addition to comprehensive architectural site
planning, circulation and advertising guidelines,
the manual included a refined ordinance
establishing the City's first Design Review
Board, processing procedures, applicable
projects and submittal requirements.
The development of the Guidelines Manual and
implementing ordinance was coordinated
through an Advisory Committee designated by
the City specifically for this project.
Client: City of Corona
Planning Department
Reference: Ron Running,
Principal Planner
(714) 736-2428
Employ a consistent sign pattern
DO THIS
Sign Is In scale and character
with building articulation.
�1M0
Form and texture shall be repeated
in a manner to provide a sense of
unity within a large mass.
Inconsistent sign patterns create
confusion. Signs within or above
roof area are prohibited.
DON'T DO THIS
Sign Is out of scale and
character with building
Storefront elements and pedestrian
level details provide an intimate scale
u ban
In
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PnMPPPgnsiuidelines
And Facade Rehabilitation Concepts
• Bellflower, California
rban Design Studio was selected to
undertake this study to accomplish two
These canvas awnings
are well placed but all
Use of a consistent Expose second floor Add a decorative
slgnage program would windows. Add shed parapet.
major tasks. The first, to develop a set
should be kept down and
enhance the treatment of awnings.
of architectural design guidelines for the Town
In use along this
building.
this entire building. Remove Incompatible
Add a valence awning sign.
Center area (Bellflower Boulevard), which is
from brow canopy.
characterized by 1930's to 1950's commercial
r
downtown structures.
n ELKS QIOG 03
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The second, to prepare before and after
sketches of each of the building facades. The
"after" drawings depict improvement schemes, ,
utilizing a traditional storefront approach. An
architectural theme was not imposed; rather,
each building's original architectural style was
utilized in the improved facade graphic. -
Went:
Reference:
(3/95)
City of Bellflower
Bruce G. Leach,
Director of Planning
(310)804-1424
Add trim detail and color
to articulate this facade.
Aluminum veneer removed to
reveal original parapet
Relief and painted -on detail
added to parapet wall.
Individually cut channel letter
signs are preferable and may be
backlit or Internally Illuminated.
Ito & Computer EARLE'S HOBBY & CRAFTS
Canvas awnings added to each
storefront bey.
Consistent bulkhead treatment —
of tiled or painted accent color
complimentary to Wilding color.
Consider barrel awnings Remove all taux—
wllh slgnage on arched stonetbrick veneer.
areas above windows.
More detail and relief
added to this parapet.
— Original upper floor
windows restored.
DENTISTRY
Mediterranean style
archways removed and
new facade reflects the
deco style of adjacent
building.
ELKS LODGE 2903
0
F
L'Glass block windows
Canvas valance added
from brow canopy.
Individually cut channel letter
signs are preferable and may be
backlit or Internally Illuminated.
Citywide Design
• Guidelines Manual
National City, California
The City of National City retained
Urban Design Studio to prepare
City-wide guidelines focusing
primarily on infill-type projects as the City
is approximately 90% built out. In order
to address the maximum number of issues
within the prescribed budget, Urban
Design Studio worked closely with City
staff to develop a detailed project outline.
A meeting was held with the Planning
Commission to further define design is-
sues in the community.
The heavily illustrated design
guidelines address residential, commer-
cial, and industrial uses. Guidelines for
residential development focus on issues of
•compatibility of multi -family infill in exist-
ing single-family neighborhoods. Design
concerns relate to specific types of com-
mercial development and involve
commercial corridors, downtown commer-
cial, and auto related commercial
establishments.
Guidelines for industrial uses address
architectural and site planning com-
patibility of infill projects and small lot
development. Prototype development
sketches were prepared to help illustrate
the guidelines and assist developers in un-
derstanding the design objectives of the
City.
Client: City of National City
Planning Department
Reference: Roger Post
Planning Director
(619)336-4310
L
CONCEPTUAL LAYOUT
FOR SMALL MIXED USE PROJECT
Angled CulldIP9
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APPROPRIATE INFILL OF MULTI -FAMILY STRUCTURE
to existing neighborhood
•
rban Design Studio was retained
by the City's Redevelopment Agen-
cy to prepare a comprehensive
design guidelines manual for all rehabilita-
tion and new development within the City's
eight block downtown area.
The City's downtown area is currently in-
volved in the National Main Street Program.
The Program is a public/private partnership
developed by the National Trust for Historic
Preservation to stimulate downtown
economic development within the context of
historic preservation in small cities.
The Design Guidelines Manual ad-
dressed issues related to site planning,
architecture, storefront design, signage,
rehabilitation guidelines, lighting and the
•characteristics that new 'infill' buildings
should have in order to be compatible in the
historic commercial area. The manual was
prepared to describe common errors in
storefront rehabilitation, building design
and building locations.
The manual is designed for use by Main
Street and city staff who must recommend
design approval and financial assistance for
certain design improvements which are
'upgrades' beyond what would be required.
It will also provide a reference made avail-
able to property owners who are
considering an investment in their current
buildings or new construction.
•
Client: City of San Bernardino
Redevelopment Agency,
Main Street Inc.
Reference: Ann Harris
(714)381-5037
690
Downtown Des
Guidelines
San Bernardino, California
DOWNTOWN DESIGN
GUIDELINES
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Main St. Historic District
Design Guidelines
• Yuma, Arizona
Urban Design Studio was selected
to prepare Yuma Arizona's Main
Street Historic District Design
Guidelines Manual. Many of the
properties located in this district are listed
in the National Register of Historic Places
or are contributing structures in the
National Register District. The City is
completing a major public improvements
project which will make individual historic
storefronts more visible. It is expected that
as this continues, more property owners
will be interested in restoring or
rehabilitating their storefronts and rear
entrances.
Following the evaluation of existing
guidelines, planning studies, and reports,
• Urban Design Studio developed design
guidelines for infill development, signage,
storefront and rear entrance design, color,
landscaping, lighting, streetscape, window
and door treatments and fencing.
In addition to the design guidelines,
Urban Design Studio evaluated current
land use regulations with respect to how
they affect historic property
redevelopment, and submitted design
review implementation tools such as a
project submittal checklist and an
evaluation checklist.
Funds for this project were made
available through the Arizona State
Historic Preservation Office and the
Arizona Main Street Program.
Client: City of Yuma, Arizona
Dept. of Development Services
Reference Ms. Marty McCune, Director
(602)782-4397
1------
^tiJ�.—h.lt_ Potential third story-
] individual letter signs
permitted
L_. r
EJ
Framing Plywood And Moldings With A Sloping
Sheet Metal Cap To Shed water. The Curnice
Spans The Top Of The Storefront, Often covering
A h.cural Be am Or Unfinished Brick.
Mamnry Piers Are Uncovered And Match The
Facade.
The Storefront Is Receaard 6lnches Into The O,
The Storefront And Windows Are Framed In V
The Sill Slopes Forward For Drainage.
The Bulkheads Are Constructed W lth Wood F,
And A Plywood Back With True Applied To It
The Storefront Rasa On A Memory Or Conne
Base To Prevent Weler Damage.
STOREFRONT WITH rnNTFMPORARV MAT_FRIAI A
A Cornice H Made With Shaer Metal Over A Wooden —
Frame.
Optional Transoms Co. Be Stained Class, Clear Cl.do -
OrOpaque.
Masonry Piers Are Uncovered And Match The Upper Face
The Slorefron, Is Resonated 6lnches Into The Opining--
Tha S cmdmol And Windows Are Framed With Dar-,--
Anodlaed Aluminum Or Painted Aluminum.
The Storefront Rests On A Masonry Or Conoeu Base.-
�— hoof signs
not permitted
Permitted sign board
area for building sign
placement
Sign location on vertical
strip of awnings
Sign applied to the windows
991 cow
n Guidelines for
rban Design Studio was selected
by the City of Escondido to
prepare citywide design
guidelines for Historic Resources. The
purpose and focus of this design
guidelines manual is to ensure the
preservation of the many significant
historical architectural features and
residential structures located within the
Old Escondido Neighborhoods.
The guidelines manual serves as a
regulating tool, policy guide and design
resource. The guidelines contained in the
manual are a conscious approach to
balance the "pure" preservation ideals with
the "budgetary realities" of repair and
restoration of historic residential
• structures, While true preservation is
encouraged in every project, it is realized
that many property owners cannot afford
this sometimes cost prohibitive approach.
On the other hand, attempts to repair
recognized historical residential structures
utilizing the cheapest, least historically
sensitive methods are strongly
discouraged.
These Design Guidelines provide the
City with comprehensive criteria that will:
1) guide the refurbishment of existing
historically significant residential
structures; 2) provide sensitive integration
of new infill development in Old
Escondido; 3) promote residential front
yard landscape architectural designs
compatible with the existing heritage of
Old Escondido; and 4) provide
preservation/rehabilitation guidelines
designed to assure that new and old
development can coexist in Old Escondido.
Client: City of Escondido
Planning Department
Reference: Ms. Dawn Suitts,
• Principal Planner
(619)432-4544
991
Historic Resources
Escondido, California
Stairs to second floor
h New air conditioning
at less visible side I unit behind shrub or
or rear of house I oftearof house
New exterior stair
to second floor
DESIRABLE Original front door
and porch retained
Gable
NOT ACCEPTABLE
Totter falls
Porch enclosed
front door change
New air conditioning unit
Existing roof tiles
seplocernenf llle
New Dent copper
strop fastener
Existing sh"fing
raffer
e core Area
The heart and soul of Davis is its
downtown. A modest -scale,
pedestrian -oriented mix of specialty
stores, restaurants, housing, office and
entertainment uses in the downtown serves
local residents, students and the region.
The Specific Plan for the core area calls
for the preservation and enhancement of
the downtown.
Urban Design Studio was selected to develop
appropriate urban design improvements
to strengthen and further enliven the area.
Following an intensive three day kickoff charette
including site visits and interviews with City
staff and residents, Urban Design Studio
•eveloped numerous urban design elements
including:
❑ an urban design framework plan
❑ public signage details
❑ public plaza design alternatives
❑ special crosswalk treatments
❑ a unique "Discovery Walk" concept
❑ seating details
❑ design guidelines
Client: City of Davis
Reference: Victoria Carella, AICP
(9161757.5610
•
(3/95)
Urban Design Element
Davis, California
.°
I
Epa
STREET NAMES KIDAK SIGN DIRECEIDNAL SIGN
ar10, Rpedd paving
SPECIFIC PLAN
URBAN DESIGN FRAMEWORK
ARR
CONNECTION
TO
DEPOT
c
ban Design Studio was selected
by the city of Huntington Beach to
undertake a series of unique urban
design study tasks aimed at assisting staff
with reviewing and recommending modifica-
tions to redevelopment proposals for the
downtown redevelopment project areas.
Specific short term tasks included:
• Provide advice on public open
space relationships to existing
projects and future projects;
• Review of projectplans - provide
direction on items needing urban
design attention,
• • Reviewand recommend amend-
ments to the city's current design
guidelines manual;
• Recommend streeiscape standards
for lighting, paving, trees, bollards,
signs, and other items;
• Review opportunities for new public
plaza areas.
•
The program included meeting on a
weekly basis with city staff to review
progress and recommendations. A brief writ-
ten and richly illustrated report which
summarized conclusions and recommenda-
tions was successfully completed and
adopted.
Client: City of Huntington Beach Housing
and Redevelopment
Reference: Thomas Andrusky
(714)536-5583
690
Spaces Urban
Design Study
Huntington Beach, California
—Typical Sidewalk: L9' x 9' Square Pavers
12' Concrete Accent Bond
6' Concrete Sidewalk
24' Wide Band of Cobblestone Pavers
sheet
4xrsr COKc - ncrcu smnscn oesci
well
50' Recommended;
this may vary to relate
to on-slte development
Typical Croswalk:
10' Wlde Cobblestone Paver
with 12' Wide Concrete
Accent Band on both sides
CONCEPTUAL SITE PLAN
FOR KGM/PRIVATE IMPROVEMENTS
Templeton Community
• Design Plan
San Luis Obispo County, California
Urban Design Studio was selected
to prepare an analysis and coor-
dinated a set of urban design,
site planning, and architectural standards
within portions of the Templeton Com-
munity.
The San Luis Obispo County Planning
and Building Department will utilize the
proposed development guidelines in updat-
ing the Salinas River Area Plan. Four
major subject areas were developed:
1. Architectural design study to guide the
new development to locally preferred
architectural styles and regional
climatic conditions.
• 2. Site design study to guide the
appropriate layout and development
features for subdivision design and
non-residential projects, coordinated
with drainageways, street circulation,
and scenic views.
3. Circulation plan to show local streets, a
pedestrian pathway system and
equestrian trails.
4. Stormwater drainage alternatives for the
control of surface runoff east of
Highway 101 by methods that will
enhance the preservation of
drainageways.
Client: San Luis Obispo County
Reference: Jamie Lopes
(805) 549-5975
•
VIM
MNI
•
WESTMtNSTER
REDEVELOPMENT
AGENCY
June 9, 1993
To Whom It May Concern:
8200 WESTM?NSI R &VD
WESTMtNSTER, CA 92683
FAX 7141373.4684
TEL 714l898.3311
The Westminster Redevelopment Agency selected Urban Design Studio for the preparation of
comprehensive design standards for the City in 1992. The project included creating an
architectural vernacular for the Old English theme surrounding the Civic C4nter; for the tittle
Saigon area of the community, which.is the largest concentration of Vietnamese businesses
outside of Vietnam; and a Mediterranean style for ttie remainder of the commmercial areas.
Urban Design Studio was selected for the project because of Mark Brodeur and Ron Pflugrath's
experience in preparing design standards manuals, and particularly their ability to present
proposed standards to developers and the business community, the Planning Commission. and
the City Council. Mark and Ron worked with staff and a Committee made up of Council members, _
Planning Commissioners and the ten member Community Advisory Group. Many revisions
were made during the process, all of which LIDS was responsive to in providing alternatives
and results.
The project was completed within the contract amount, even though additional work and delays
were added by the City. UDS was cooperative in providing additional drafts and information
during the process, beyond the original scope of work. 1 believe LIDS is particularly suited
toward working with the public sector in not only preparing the plan but also in communicating
with the public and community leaders.
t would be happy to provide additional• information or answer questions related to our very
positive experience with Urban Design Studio.
Sincerely,
Brian D. Fisk -
Redevelopment Coordinator
0
•
(714) 736-2428
•
OFFICE OF: planning Department
815 WEST SIXTH STREET (P.O. BOX 940), CORONA, CALIFORNIA 91718-0090
March 17, 1988
TO WHOM IT MAY CONCERN:
Please be advised that Urban Design Studio, under the direction of Mr.
Mark Brodeur has been contacted by the City of Corona to prepare ar-
chitectural guidelines and an implementation ordinance' to establish a
Design Review process.
Mr. Brodeur and his staff have provided the contracted study materials in
a timely fashion and have been very helpful in working with the appointed
advisory committee. The firm has demonstrated the design expertise with
which to prepare the written and graphic guidelines as well as an under-
standing of municipal procedures and requirements.
Sincerely,
WILLIAM KETTEMAN
Ronald K. Running
Senior Planner
RKR/vc
Department of Planning and Building
San Luis Obispo County
County Government Center
San Luis Obispo
California 93408
(805)549-5600
July 10, 1990
To whom it,may concern:
SUBJECT: URBAN DESIGN STUDIO
It is our pleasure to recommend the capable services of Urban Design
Studio for consulting on urban design projects. The County of San Luis
Obispo hired the firm on July 11, 1989. to prepare a design guideline
manual for the small community of Templeton. The project entailed
sections on area drainage, alternative street designs, site planning and
architecture. The consultants were involved in public workshops and
mcetings with a citizens advisory committee, as well . as hearings, at the
Planning Commission and Board of Supervisors.
Urban Design Studio, represented by Mark Brodeur, Principal, provided
excellent ideas in the text of the design plan and gave dynamic and
clearly understandable presentations at all meetings. The content of the
design plan is comprehensive and more than satisfies the milestone
objectives of the project work program. The firm prepared an innovative
poster of architectural vernacular in Templeton that gives the designer,
detailed impressions ofthe various elements of local buildings. ' The
,
poster is integral to the plan and its non -stylistic approach.
The Templeton Community Design Plan has been prepared expertly and with --a
minimum of supervision, so we are very pleased with the performance of
Urban Design Studio.
Sincerely,
7Lopcs,
Warren Floa T AI P ameAICP
Principal Plan�nerC Associate lnner
Advance Planning Division Project Manager
0
•
1 ��aCi
CITY OF SOLANA BEACH
E =,5 S.'"JUTH HiGHVJ�f 101 ' SO--F.NA 6El.GH, CAL1F0F+v;<.92075.2215 • (61 9) 755-298$
January 18, 1995
To Whom It May Concern:
I am pleased to recommend the services of Urban Design Studio. The firm is currently finalizing
streetscape concept plans for the Eden Gardens neighborhood area of Solana Beach. We have been
very impressed with the firm's design abilities and their ability to communicate and work with
members of the community.
It is a significant advantage to retain a firm with strong design capabilities coupled with a seasoned
understanding of the public participation process. While many firms might be satisfied to "show
and tell", Urban Design Studio goes the extra mile to "educate and involve" all citizens in the design
"solutions". By taking the time to explain advantages -and disadvantages of design solutions, Urban
Design Studio uses this consensus building process to gain considerable interest and support for the
project. Attendance and enthusiasm at meetings is grow7ng versus declining, which is a testament
to their abilities.
Urban Design Studio's grasp of public participation and the added complexities of "public"
streetscape design and implementation that must accompany their presentations, is due, I suspect,
from the fact that they work for the public sector exclusively. I am pleased to recommend the
services of Mark Brodeur and his team from Urban Design Studio. Please feel free to call me if you
have any questions regarding their qualifications.
Sincerely,
Steven A. A
Community Development Director
SAA:kj
•
PROJECT PERSONNEL
•
•
r�
Project Personnel
The individuals who will make up the Urban
Design Studio Project Team for Huntington
Beach Citywide Design Guidelines
assignment, have been with the firm since
1989. That means that they have worked on
most of Urban Design Studio's specific
plans, design guideline documents and
zoning codes. All individual team members
have at least fifteen years of experience
each.
Mark J. Brodeur
Principal and Project Manager
Mark Brodeur is the founding principal and
owner of Urban Design Studio. Mr. Brodeur
earned his B.S. in Landscape Architecture
from Syracuse University/E.S.F. in 1976. He
continued his graduate education in planning
at the University of Massachusetts, Amherst.
Mr. Brodeur served as a city planner in two
historic New England communities and with
the County of Orange, prior to beginning his
consulting career in 1982. As a consultant, he
worked with notable planning/design
companies for both public and private clients.
In addition to Mark's professional background,
he has served as a Planning Commissioner
and as Design Review Board Chairman.
Mark Brodeur will serve as the primary author
of the Design Guidelines. As a multi -faceted
urban design specialist with over 19 years of
experience, Mr. Brodeur is a recognized
expert on design guidelines (35 studies),
specific plans (20 plans), and downtown
planning/design studies (14 studies). His
extensive "hands on" literacy of Design
Guidelines for municipal clients makes him a
key individual on the firm's projects, as well as
a valuable team member on multi -disciplinary
consultant teams. Mark is a nationally
recognized revitalization expert, having
Urban Design Guidelines - Citywide 3-1
CITY OF HUNTINGTON BEACH
conducted studies in New England, California,
Arizona, and Florida. He is currently the
Arizona Main Street Program's on -call urban
design expert. He continues to author new
and intriguing approaches to solving the
problems of recycling downtowns and multi-
use commercial corridors, through various
incentives, programs, and regulatory
mechanisms.
Ron Pflugrath
Director of Planning
Mr. Pflugrath is an urban planner/designer
who. has .been involved in a wide variety of
public and private sector planning projects
over the past 20 years. After graduating from
California State Polytechnic University of
Pomona, Mr. Pflugrath joined the staff of the
City of Pomona where he took on the duties of
project manager and chief author of the City's
new.General Plan. While at Pomona, he was
also "responsible for developing the City's first
parcel specific land use and demographic
computer data base. A position with the City
of Santa Fe Springs sharpened Mr. Pflugrath's
abilities in the areas of redevelopment project
areas and developed and managed the City's
housing rehabilitation program with funding
resources leveraged to over $1,000,000. At
the same time, he was responsible for
supervising the department's current planning
activities including interpretation of General
Plan policies and amendments to the Zoning
Ordinance.
Over the past seven years with Urban Design
Studio, Mr. Pflugrath has established a strong
reputation for preparing zoning code design
guidelines, community design elements, and
specific plans. He recently completed the
Community Design Element for the City of
Calabasas and the AIA award -winning Historic
•
•
•
Project Personnel
Design Guidelines for. Tustin.. Mr. Pflugrath
has a thorough understanding for
implementation tools through his participation
on over a dozen recent comprehensive zoning
code revisions where design guidelines were
an integral component. In addition, Mr.
Pflugrath has been involved with the
preparation of publicly -initiated design
guidelines where he either managed the
project or was a major contributor.
These guidelines included:
4• Westminister Citywide Design Guidelines
4• National City Citywide Design Guidelines
❖ San Bernardino Citywide Design
Guidelines
4• Alameda Citywide Design Guidelines
+ Mission Viejo Citywide Design Guidelines
Bob Klekner
Urban Designer
Originally trained as a Landscape Architect,
Mr. Klekner has evolved into a multi -
disciplined designer since joining the firm in
1988. He is primarily involved with the drafting
of design guidelines and facade revitalization
concepts, but is also experienced in
developing comprehensive environmental
sign programs, streetscape plans, illustrative
plans, and perspective graphics for public
presentations. This wide range of design
experience allows him to look at a project
from several perspectives and appreciate the
many components that may make up one
project.
Mr. Klekner has been the Project Designer on
a number of Urban Design Studio's
Streetscape/Design Guidelines efforts
including the following:
Urban Design Guidelines - Citywide 3-2
CITY OF HUNTINGTON BEACH
0 East Washington Boulevard, Culver City
❖ Downtown Specific Plan, Pismo Beach
4• Historic Plaza Redesign, Twenty-nine
Palms
+ Old Town Temecula, Temecula
¢• Las Tunas Boulevard, Temple City
4• Norwalk Boulevard, Hawaiian Gardens
Ae Main Street Streetscape Concept, Santa
Monica
Henry Priess
Architect
Mr. Priess brings over eighteen years of
professional architectural and art experience
to urban Design Studio. With a Masters of
Architecture from California State Polytechnic
University of Pomona, his primary function is
the design of intensely urban structures,
master plans, and the synthesis of urban
design guidelines. During his professional
career, Henry has taken his designs from the
conceptual stage through working drawings.
This "hands on" experience allows him to
develop innovative, yet pragmatic, designs for
our clients. His ability to avoid the pedantic
approaches to urban design issues make him
a valuable asset to the firm.
In addition to Mr. Priess' architectural
background is his exceptional talent at
architectural renderings, perspective
sketches, and illustration. His ability to
develop finished artwork from written and
verbal description is a feature of our plans
which our clients find invaluable when
discussing their products with various
decision makers. In fact, Henry's work has
been featured in many professional journals
and newsletters.
•
•
Project Personnel
Specifically, Mr. Priess' experience includes a
variety of areas:
4• Design Guidelines
4• Adaptive Re -use of Older Structures
4- Architectural Illustration
-9• Facade Renovation
Mr. Priess has been involved on a number of
Urban Design Studio's Streetscape/Design
Guidelines efforts, including the following:
❖ Main Street Revitalization, San Bernardino
4• Town Center Urban Design Plan, Mesa,
Arizona
4• CBD Streetscape Program, West Covina
66 Entertainment Corridor Enhancement
Program, Buena Park
ti• Downtown Core Public Spaces Project,
Huntington Beach
d• Downtown Vision Concept Poster, Yuma,
Arizona
ti• Chester Avenue Urban Design Plan,
Bakersfield
Urban Design Guidelines - Citywide 3-3
CITY OF HUNTINGTON BEACH
MARK J. BRODEUR
PRINCIPAL
B.S. Landscape Architecture, S.U.N.Y. College of Environmental Science and
600�ys Forestry at Syracuse University, Syracuse, New York
Graduate Studies in Urban Design and Architecture, University of Massachusetts,
Amherst, Massachusetts
■
American Planning Association (APA)
'
■
■
Institute for Urban Design
California Preservation Foundation
California Historic Route 66 Association
■
■
California Downtown Association
■
Capistrano Beach Design Advisory Committee, Past Chairman
■
Inland Empire APA UDAT, Downtown La Quinta, CA
y.
■
Orange County AIA R/UDAT, Old Town Tustin, CA
■
Orange County AIA R/UDAT, Central Balboa, Newport Beach, CA
J��/ ■ Orange County APA, March 1995, Nuts and Bolts Seminar, "Four Components
r/ of the Main Street Approach. "
PaA�,-4�4,*4 ■ California Planner Magazine. June 1987, Nuts and Bolts, "Preparing Urban
Design Guidelines. "
■ California Planner Magazine. June 1988, "Regulating Mini Malls. "
■ Urban Design and Preservation Quarterly. Winter 1990, "Maintaining the
Pedestrian Quality of Small Town Downtowns. "
?10o",,11111 44 ■ 1995 National ASLA Award, 'Town of Gulfstream Design Manual,"
Gulfstream, FL
■ 1993 Awahnee Award, "Downtown Specific Plan," Encinitas, CA
■ 1993 Inland Empire Design Institute Award and Inland Empire APA Award "Old
Town Specific Plan," Temecula, CA
■ 1991 Orange County Section APA, Specific Planning Project; "C-R Area Design
Guidelines," Anaheim, CA
■ 1991 Central Coast Section APA, Comprehensive Planning Project; "Templeton
Community Design Plan"
■ 1990 Inland Empire Section, APA, Specific Planning Project; "Main Street
Design Guidelines Manual," San Bernardino, CA
■ 1990 Orange County Section, APA, Consultant Project of High Merit; "Barton
Road Specific Plan," Grand Terrace, CA
■ 1989 Inland Empire Section APA, Specific Planning Project; "Foothill Boulevard
Specific Plan," Rancho Cucamonga, CA
0 Fillmore Railroad Property Design Competition, First Place Finish, Fillmore, CA
•
MARK J. BRODEUR (continued)
PRINCIPAL
F, As the founding Principal of Urban Design Studio in California, Mr. Brodeur manages
4*/ all of the firm's Specific Plans, Design Guidelines, Urban Design Projects, Streetscape
Programs, and Signage Studies. In addition to his managing experience, Mr. Brodeur
personally conducts all of the firm's Public Workshops and Hearings.
Throughout Mr. Brodeur's twenty years of urban design and planning experience, he
has continued to focus on the "revitalization" of downtowns, and aging commercial and
industrial areas. While many of California's top planners and designers focus their
energies on new town/community developments, Mr. Brodeur prefers to work in the
sometimes less glamorous and neglected areas of our communities. Perhaps as
important, Mr. Brodeur prefers to work only with public agencies, citing that most
agencies share his desire to improve and recycle existing urban and rural
environments rather than ignore them in favor of "greenfield" development.
A strong proponent of the "Livable Communities" approach to planning, Mr. Brodeur
was influenced in his formative years growing up in urban and rural areas of New
England. His first professional positions were as a revitalization -focused city planner
in two historic urban communities in New England. Mr. Brodeur states, "I found what
I wanted to do for the rest of my career." Mark also feels that a community is
strengthened by an economically healthy downtown, combining commercial, cultural,
civic, and recreation uses. He is a strong believer that these centers should be linked
to both local and regional public transportation systems. Mr. Brodeur is an outspoken
critic on the issue of suburban sprawl, citing a preference to reduce consumption of
nonurban areas by designing the urban area to function more more efficiently.
As a revitalization expert, Mr. Brodeur has been involved with over eighty communities
in the pursuit of enhancing various "quality of life" issues for their older and
economically depressed areas. He is also frequently requested to work on suburban
commercial corridors which are economically viable but may need new planning ideas
or an enhancement program to breathe new life into them. His extensive "hands on"
literacy of the National Main Street Program makes him one of only a few such
downtown experts in the western United States. Mr. Brodeur frequently utilizes the
Main Street formula to revitalize small town downtowns. He is a strong advocate of
pedestrian and transit -oriented developments while not forgetting how the automobile
impacts our daily lives.
Mr. Brodeur continues to author new and intriguing approaches to solving the
problems of recycling downtowns and multi -use corridors through various incentive
programs, guidelines, regulatory mechanisms, and urban design enhancements.
C
•
I�
RONALD PFLUGRATH, AICP
DIRECTOR OF PLANNING
E446e r B.S. Urban and Regional Planning, California Polytechnic University, Pomona,
California
ip ■ Member, American Institute of Certified Planners (AICP).
■ Member, American Planning Association (APA)
■ City of Laguna Beach Housing Committee, Past Chairman of committee
responsible for advising City Council on housing issues and CDBG applications.
' ■ Orange County Housing Authority Advisory _Committee, past member on
committee composed of City representatives
■ Orange County AIA R/UDAT, Old Town Tustin, CA
AWMA/H� ■ 1990 Orange County Chapter APA Outstanding Planning Award; Barton Road
Specific Plan, City of Grand Terrace, CA.
■ 1992 National APA, Outstanding Planning Award; San Bernardino Development
Code, City of San Bernardino, CA.
, , Mr. Pflugrath has over 23 years of varied urban planning experience, including
positions with California municipalities and private consulting firms. His municipal
planning experience covers a wide range of responsibilities in both current and
advance planning sections, including preparation of various general plan elements,
redevelopment plan studies, and zoning ordinances.
One of the highlights of Mr. Pflugrath's career came as Principal Planner with the
Parsons Corporation for the design and implementation of a new city of 150,000
population at Yanbu, Saudi Arabia. There, he was responsible for preparation of the
new city's first design and development manual, and the preparation of a variety of
unique planning studies.
Public projects that he has managed and provided major contributions include:
■ Implementation Strategies and Development Guidelines, Carson, CA
■ Barton Road Specific Plan, Grand Terrace, CA
■ Development Code, San Bernardino, CA
■ Downtown Specific Plan, Escondido, CA
■ Design Guidelines, Morongo Indians, Banning, CA
■ Design Guidelines, National City, CA
■ Downtown Revitalization Program Evaluation, Cathedral City, CA
■ Development Code, Mission Viejo, CA
■ Zoning Ordinance, Fillmore, CA
■ Zoning Ordinance, Huntington Park, CA
■ Development Code, Alameda, CA
■ Downtown Specific Plan, Pismo Beach, CA
■ Highland Avenue Urban Design Study, San Bernardino, CA
■ East Washington Boulevard Urban Design Plan, Culver City, CA
■ Design Guidelines Manual, Westminster, CA
■ Downtown Specific Plan, Temple City, CA
■ Old Town Specific Plan, Temecula, CA
•
•
ROBERT R. KLEKNER
URBAN DESIGNER
E441aB.S. Landscape Architecture, California Polytechnic State University, Pomona,
California
A.A. Liberal Arts, Chaffey College, Alta Loma, California
• ■ American Society of Landscape Architects
■ Friends of Rancho Santa Ana Botanical Garden
• ■ Cal Poly Extension Program in Japan (Landscape Architecture)
■ California Historic Route 66 Association
. . . .
1`D r"441 With over fourteen years of design experience, Mr. Klekner brings to Urban Design
Studio varied skills, from graphic design and illustration, to site planning and urban
design. Through his professional career, Mr. Klekner has gained expert knowledge in
all aspects of image enhancement. His valuable experience from working at
environmental research and planning firms has given him a well balanced
understanding of the technical as well as aesthetic (artistic) aspects of the design
profession. Mr. Klekner is often in charge of Urban Design Studio's streetscape, urban
design, and signage studies.
Specifically, Mr. Klekner's experience includes a variety of areas:
Streetscape Design
Design Guidelines
Architectural Illustrations
Signage Studies
Street Tree Programs
Fine Art (painting intaglio etching)
Photo Overlay Sketches
Layout and Paste-up Artwork
California Native Plant Materials
Specific projects that Mr. Klekner has managed or provided significant contribution
include:
■ Main Street Revitalization, San Bernardino, CA
■ Plaza Park, Arcata, CA
■ Main Street Streetscape Concepts, Huntington Beach, CA
■ Town Center Urban Design Program, Mesa, AZ
■ Highland Avenue Urban Design Study, San Bernardino, CA
■ East Washington Boulevard Urban Design Plan, Culver City, CA
■ Downtown Design Vision, Show Low, AZ
■ Downtown Specific Plan Streetscape, Pismo Beach, CA
■ City Entry Sign Program, Tustin, CA
■ Downtown Specific Plan Streetscape, Encinitas, CA
■ Colorado Boulevard Urban Design Study, Pasadena, CA
0
AL ZELINKA, AICP
URBAN PLANNER
Master of Regional Planning, Cornell University, May 1991.
Bachelor of Science in Public .Planning, Minor in Business Administration,
Northern Arizona University, May 1989.
Certificate in Crime Prevention Through Environmental Design. University of
Louisville, June 1996.
r ■ American Institute of Certified Planners (AICP #11175)
■ American Planning Association (APA)
A664aalmj
■ International Society of Crime Prevention Practitioners (ISCPP)
VV
• ■ Newsletter Committee, Orange County APA (1997)
■ Program Committee/Urban Design Track Chair, 1998 California
Statewide APA Conference, California Chapter of the American Planning
Association (1997)
■ Newsletter Co -Editor, Arizona Chapter of the American Planning
Association (1996)
■ Board Member, Big Brothers/Big Sisters of Greater Fairbanks, Alaska (1994)
■ Panelist and Speaker on Safe Place Design at the 1997 National American
Planning Association Conference (San Diego, California, April 5-9, 1997)
■ "Safe Place Design," in APA National Planning Conference Planning 1997
• Contrasts & Transitions Conference Proceedings, with Sherry Plaster Carter and
Diane Zahm, eds. B. Pable and B. McClendon, (Chicago: American Planning
Association, April 1997).
■ "Safe Community Planning & Design: An Introduction to Crime Prevention
Through Environmental Design." Orange County Planner. Orange County
Section California Chapter APA. March/April 1997.
■ Panelist on Rural Desert Character at the Arizona State University North Sonoran
Land Use Charette (Glendale, Arizona; September 22 to 24, 1995).
■ "Understanding Communities through Youths and Seniors`," in I Can't Get There
From Here!: Proceedings of the Symposium on Walking and Bicycling Issues for
School Children and Older Adults, eds. E. Starnes and J. Stein (Gainesville:
University of Florida, November 1992), 47-56.
U
•
AL ZELINKA, AICP (continued)
. URBAN PLANNER
a4d
■ Corona, CA —Downtown Revitalization Specific Plan (Project Planner)
■ Inglewood, CA —Darby -Dixon Neighborhood Revitalization Specific Plan (Project
Planner/Assistant Project Manager)
■ City of Phoenix, AZ —Garcia Neighborhood Assessment Area: Study of
Demographics, Building Conditions, and Existing Land Uses (Project Planner)
■ Anaheim, CA —Northeast Industrial Redevelopment Area Study (Contributing
Planner)
■ Flagstaff, AZ —Flagstaff Main Street Foundation Downtown Retail Market Analysis
and Parking Study (Project Manager/Planner)
•
OF
For clients of Urban Design Studio, Mr. Zelinka brings more than six years of increasingly
responsible experience involving comprehensive planning, urban design, zoning,
neighborhood planning, crime prevention through environmental design (CPTED), and
public involvement. He is a member of the American Institute of Certified Planners, and
holds a B.S. in Public Planning, minor in Business Administration, and a Master of
Regional Planning. Mr. Zelinka entered the planning profession to "make a difference" in
•
communities, and continues to subscribe to this philosophy today. To accomplish this
objective, he builds upon his experience with development regulations/zoning, urban
design, CPTED, public involvement, and land use planning.
Recently, Mr. Zelinka played a key role in developing a specific plan to revitalize the
Darby -Dixon neighborhood in Inglewood, California — also known as "The Bottoms". The
challenges included a struggling commercial center, a deteriorated multi -family housing
stock, and the domination of the area by the Crenshaw Mafia Gang. Drawing from his
extensive experience in CPTED, development regulations, land use and urban design,
Mr. Zelinka developed several alternatives and accompanying implementation strategies.
Working in current and advanced planning capacities for the City of Phoenix, Arizona,
Mr. Zelinka created the original work program for and served as the first project manager
of the nationally -recognized Safe Communities Program. Mr. Zelinka developed the
program to focus on coordinating inter -agency resources, provide public education, and
implement CPTED design strategies to combat and reduce neighborhood crime. Mr.
Zelinka also served as project manager for a 110-acre land use study in the northern
periphery of the City. He directed figure -ground analyses, topographic modeling,
development character assessments, and land use scenario modeling.
Another highlight of Mr. Zelinka's career is his involvement as the project planner for the
award -winning Washoe County (NV) Development Code. The challenge was to integrate
into a coherent document, the various development regulations of the state, 2 regional
planning agencies, the County, and 12 planning areas. The Code was premised on a
user-friendly organizational structure and format, and included plain -language provisions
and illustrative graphics. The Code was developed as a unified code, and was prepared
• for easy conversion into a computerized format. The National Association of Counties
recognized the code for its efficiency and effectiveness in conveying county -wide land
development regulations.
41
Cost
Estimate'
Task
Task Description/Name
Fee
1.1
Scope Refinement
$1,500.00
1.2
Background Materials
$1,500.00
1.3
Design Reconnaissance
$2,400.00
2.1
Outline of Design Manual
$1,450.00
2.2
Draft Design Manual
. $8,900.00
2.3
Neo-Traditional Design Guidelines*
$4,200.00
2.4
CPTED Design Guidelines
$5,000.00
2.5
Public Art Incentive
$1,500.00.
2.6
Administrative Draft
.$5,000.00
2.7
Public Review Draft
$4,100.00
2.8
Public Hearings Draft
$3,700.00
3.1
City Entry Monuments/Signs*
$12,500.00
• 3.2
Roadway Medians
$2,400.00
3.3
Parkway Guidelines
$2,900.00
3.4
Wall Treatments
$2,100.00
3.5
Public Landscape Palette
$4,700.00
3.6
Commercial Corridor Streetscape
$3,850.00
3.7
Integrate Guidelines with Zoning
$4,200.p0
4.1 Corrdination with Staff/Project Management
4.2 Public Workshops (2)
4.3 PC/CC Study Sessions (1)
4.4 Public Hearings (3)
5.1 Comment Incorporation
5.2 Final Document
6.1 Initial Study*
GRAND TOTAL
*Could be considered an optional task.
•
Urban Design Guidelines - Citywide 4-1
CITY OF HUNTINGTON BEACH
$5,500.00
$2, 700.00
$1,000.00
$3,000.00
$1,300.00
$2,500.00
. $4,300.00
$92,200.00
•
41 Cost Saving Measures
•
It is our desire whenever selected to do Citywide Design Guidelines to offer the City some concepts
to consider to reduce consultants costs. In the case of this RFP, the City of Huntington Beach has
outlined a scope of services which details very specific tasks to be completed by the consultant.
We offer these ideas to reduce the breadth of our involvement and subsequently lower the
professional fees associated with that involvement.
6• Measure #1 - Delete Optional Tasks. UDS has identified tasks that the City MAY consider
optional.
4• Measure #2 - Delete Requirement for Professional Liability Insurance. Unnecessary.
d• Measure #3 - Delete Requirement to Prepare. "written" evaluation of Existing Documents
Formally prepared written documents may not be necessary.
6• Measure #4 - Have City Staff prepare "Staff Reports" to PC and CC.
v Measure #5 - Have City Staff undertake Environmental Documentation.
Urban Design Guidelines - Citywide 4-2
CITY OF HUNTINGTON BEACH
�_ttG/ � �a ���
J�
HUNTINGTON BEACH
CITY OF HUNTINGTON BEACH
INTER -DEPARTMENT COMMUNICATION
TO: Honorable Mayor and City Council Members
FROM: Melanie S. Fallon, Community Development Direc r `Gc_t, ,, ./
VIA: Ray Silver, Acting City Administrator
SUBJECT: URBAN DESIGN GUIDELINES
DATE: June 15,1998
On July 18, 1997 the City sent out 84 Requests for Proposal (RFP) seeking a consulting firm
with demonstrated experience in the preparation of Urban Design Guidelines. Five firms
responded to the request and Urban Design Studio, a division of Robert Bein, William Frost &
Associates, was selected by an interview panel consisting of City Council, Planning Commission
and staff representatives (please refer to project experience and project personnel sections of the
Proposal and Qualifications document submitted by Urban Design Studio which has been
attached to the RCA for Urban Design Guidelines/ professional services contract). The interview
panel determined that the subject firm offered the best level of experience, expertise, and price to
meet the City's needs for the Urban Design Guidelines.
The Design Guidelines are intended to set forth the City's design criteria which will:
♦ Provide clear direction to the development community about how to achieve high quality,
aesthetically pleasing and functional design solutions which will positively contribute to the
City's urban form and character and
♦ Provide specific criteria for use by regulatory bodies in their. review of development
proposals.
It is anticipated that implementation of Design Guidelines on a city-wide basis would improve
the City's visual image and strengthen community identity.
The consultant will function as an extension of the City's Staff. The Community Development
Department will be the lead department for the development of the Design Guidelines.
0
,:)Toby SeSS 1 ,
•
The proposed scope of work is as follows:
Task 1. Project Initiation
1.1 Scope Refinement (Meet with City staff and refine work program)
1.2 Background Materials (Review and identify inconsistencies or conflicts
between documents)
1.3 Design Reconnaissance Field Trip
Task 2. Preparation of Draft Design Guidelines Manual
2.1 Outline of Design Manual
2.2 Draft Design Manual
2.3 Neo-Traditional Design Guidelines
2.4 CPTED (Crime Prevention through Environmental Design) Guidelines
2.5 Public Art Incentive
2.6 Administrative Draft (illustrated)
2.7 Public Review Draft
2.8 Public Hearing Draft
Task 3. Public Improvement Guidelines (Guidelines/pallettes for public improvements on City
"image corridors", "landscape corridors and "urban nodes" )
3.1 City Entry Monuments/ Signs
3.2 Roadway Medians
3.3 Parkway Guidelines
3.4 Wall Treatments
3.5 Public Landscaping Plant Pallette
3.6 Commercial Corridor Streetscape Image Concepts
).7 Integrate Design Guidelines with Zoning Subdivision Ordinance
Task 4. Public Presentations and Workshops
4.1 Coordination with staff project management (5 mtgs)
4.2 Design Review Boards Public Workshops/ Presentations (2 workshops)
4.3 Planning Commission/ City Council Study Sessions (1 mtg)
4.4 Public Hearings (3 mtgs)
Task 5. Prepare Final Design Guidelines Manual
5.1 Comment Incorporation
5.2 Final Document
Task 6. Environmental Assessment
6.1 Initial Study
Jj
HUNTINGTON BEACH
RECEIVED
CITY CLERIC
CITY OF
�MU JT
CITY OF HUNTINGTONBE
EAcH. cA
INTER -DEPARTMENT COMMUNICAYI1AAN -a P 3: 55
TO: Honorable Mayor and City Council Members
FROM: Melanie S. Fallon, Community Development Duect6r �Gc—�'-y--'2
VIA: Ray Silver, Acting City Administrator
SUBJECT: URBAN DESIGN GUIDELINES
DATE: June 15,1998
On July 18, 1997 the City sent out 84 Requests for Proposal (RFP) seeking a consulting firm
with demonstrated experience in the preparation of Urban Design Guidelines. Five firms
responded to the request arid: Urban Design Studio, a division of Robert Bein, William Frost &-~
Associates, was selected by an interview panel consisting of City Council, Planning Commission
and staff representatives (please refer to project experience and project personnel sections of the
Proposal and Qualifications document submitted by Urban Design Studio which has been
attached to the RCA for Urban Design Guidelines/ professional services contract). The interview
panel determined that the subject firm offered the best level of experience, expertise, and price to
meet the City's needs for the Urban Design Guidelines.
The Design Guidelines are, intended to set forth the City's design criteria which will:
♦ Provide clear direction to the development community about how to achieve high quality,
aesthetically pleasing and functional design solutions which will positively contribute to the
City's urban form and character and
♦ Provide specific criteria for use by regulatory bodies in their. review of development
proposals.
It is anticipated that implementation of Design Guidelines on a city-wide basis would improve
the City's visual image and strengthen community identity.
The consultant will function as an extension of the City's Staff. The Community Development
Department will be the lead department for the development of the Design Guidelines.
•
0
The outline of the proposed scope of work is as follows:
Task 1.. Project Initiation
1.1 Scope Refinement (Meet with City staff and.refine work program)
...1.2 Background Materials (Review and identify inconsistencies or conflicts
between documents)
1.3 Design Reconnaissance Field Trip
Task 2. Preparation of Draft Design Guidelines Manual
2.1 Outline of Design Manual
2.2 Draft Design Manual
2.3 Neo-Traditional Design Guidelines
2.4 CPTED (Crime Prevention through Environmental Design) Guidelines
2.5 Public Art Incentive
2.6 Administrative Draft (illustrated)
2.7 Public Review Draft
2.8 Public Hearing Draft
Task 3. Public Improvement Guidelines (Guidelines/pallettes for public improvements on City
"image corridors", "landscape :corridors" and "urban nodes'-_)
3.1 City Entry Monuments/ Signs _ : =--
3.2 Roadway Medians
3.3 Parkway Guidelines
3.4 Wall Treatments
3.5 Public Landscaping Plant Pallette
3.6 Commercial Corridor Streetscape Image Concepts
3.7 Integrate Design Guidelines with Zoning Subdivision Ordinance
Task 4. Public Presentations and Workshops
4.1 Coordination with staff project management (5 mtgs)
4.2 Design Review Boards Public Workshops/ Presentations (2 workshops)
4.3 Planning Commission/ City Council Study Sessions (I mtg)
4.4 Public Hearings (3 mtgs) 41
Task 5. Prepare Final Design Guidelines Manual
5.1 Comment Incorporation
5.2 Final Document
Task 6. Environmental Assessment
6.1 Initial Study
Attachment: Urban Design Studio Scope of Work
598AW2
• , •
Scope of Work
If selected to undertake this project, Urban Design Studio will conduct the study according to the
work program described below. The work program assumes that City staff will provide advisory
assistance regarding policies and procedures and will provide available plans, maps, reports, and
other such information as needed for the study. We will also need staff to help coordinate the two
public workshops and the Planning Commission/City Council hearings.
Throughout the work program we have identified a number of meetings, workshops, and public
hearings. In accordance with the City's RFP, we have included only those meetings in our
professional fee. As requested, all additional meetings, workshops, and public hearings will be
attended on a time and materials basis.
Review and evaluation of existing documents.
The consultant team's project manager --will
meet with City Staff to review and -refine a final. -
work program. Schedule milestones will be
discussed and finalized as Well as preferred
future meeting dates, times, and methods for
obtaining required information.
The consultant team will meet with City Staff to
obtain plans, reports, ordinances, and studies
Urban Design Guidelines - Citywide 1-1
CITY OF HUNTINGTON BEACH
applicable to the'project. We will specifically
gain an understanding of any current "in-
house" design guidelines and. established
review procedures. We will provide the staff
with a list of desired materials prior to the
meeting. Materials may include'
❖-.- General Plan;
❖ Zoning Ordinance;-_-_ _
:• Any adopted Specific Plans;
❖ Downtown Design Guidelines;
❖ Redevelopment Plans;
❖ Four Recent PC Staff Reports (where
design was an issue);
❖ Existing Plant Palette (public) .
❖ City Base Maps; and
❖ Public Improvement Standards:
-- �( ii illliljl,iilifllllllllil4illli�..41�1i1,�1. �i
Urban Design Studio will identify
inconsistencies or conflicts between various
City documents. At this point in the process
.the consultant will identify any additional
work/fees needed to be completed as part of
this contract. These new work items may
include but are not limited to include:
❖ New Zoning Provisions (memorandum);
❖ Improvements to the Design Review
Process (memorandum); and
❖ Identify any documents to be amended
and where inconsistencies are
(memorandum):
One of the most overlooked components of
preparing design guidelines is to gauge the
City's values regarding urban design. We will
request the City Staff to set up a time
(concurrent with Tasks 1.1 and 1.2) to conduct
a vehicular field trip. What will be important to
ascertain is the level of detail or scrutiny that
the Staff feels comfortable with.
Urban Design Guidelines - Citywide 1-2
CITY OF HUNTINGTON BEACH
Scope
of Work
This task gives Urban Design Studio the
opportunity to educate staff. about design
issues and the pitfalls of implementation of the
guidelines. It also gives the staff ample
opportunity to educate the consultant about
recent design decisions and the pitfalls of their
own process.
��
The field reconnaissance should focus in
these areas:
❖ Downtown District;
❖ Beach Boulevard Commercial Corridor;
❖ Brookhurst Commercial Corridor;
❖ Edinger. Commercial Corridor;
#• Huntington Center;
❖ Guardian Center;
4• Industrial Districts;
•:• Residential Districts (if applicable); and
❖ 8 Entry Nodes.
The purpose of this phase is to develop a
design manual useful to the City and property
owners to direct community design decisions.
This phase includes review and revision of
draft documents to assure that the product is
both understandable and acceptable to staff.
As a preliminary step, a draft outline of the
Design Guidelines Manual will be prepared
and submitted for review and comment by
staff. Staff will transmit one red ink copy of
final changes to the consultant within.. -two
weeks. Verification of a final outline will occur.
Urban Design Studio will prepare a draft text
of the Design Manual based on discussions
with staff and their revisions to the outline of
the Design Manual. Due to the variety of land
uses which require design guidelines, Urban
Design Studio feels it is best to break up the
standards into subsections as follows.
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Urban Design Guidelines - Citywide 1-3
CITY OF HUNTINGTON BEACH
Scope of Work
DISTRICT IDENTITIES
Urban Design Studio will review. existing
patterns. and identities already existing. We
will ascertain the appropriateness of these and
willmake recommendations as to suggested
modifications. It is important to define
"districts" early so that subsequent guidelines
may be modified to "fit" in with their
appropriate identities. These may include:
❖ Identifying a unique design direction
(possible architecture or landscape) if
obvious character exists;
❖ Thematic identities;
❖ Special entry feature designs; and
❖ Corridor -wide Streetscape Image.
[4-10AMMUNLANOW911004 \-
These guidelines will address the site planning
and architecture of different commercial types.
The design guidelines/principles for each type
may somewhat overlap one another; however,
specific design criteria must be developed for
each building Upe to be truly effective.
These guidelines will focus on the two most
common commercial development
prototypes. These are Commercial
Thoroughfare and Downtown building types
(yes, we intend to modify and include the
Downtown Design Guidelines into this
document.)
COMMERCIAL THOROUGHFARE
BUILDINGS
❖ Mini Malls;
❖ One to Three-story Office Buildings;
d• Neighborhood Commercial Centers;
❖ Automotive Drive-Thru;
❖ Hotels and Motels;
❖ Vehicle Dealerships;
❖ Service Stations and Car Washes;
❖ Mixed Use Projects (if applicable); and
❖ Big Box Retail.
DOWNTOWN DESIGN GUIDELINES
While Huntington Beach has a Downtown
Design Guidelines Manual, Urban Design
Studio feels that if this Citywide Document is
to be comprehensive, then it should contain
ALL of the Design Guidelines for the City. The
Guidelines will cover. (in addition to the next
section).
Urban Design Guidelines - Citywide 1-4
CITY OF HUNTINGTON BEACH
Scope of Work
❖ Building Siting;
❖ Architectural Elements;
❖ Building Details;
❖ Storefront Design; and
❖ Plaza Design.
The manual itself will be a combination of
design principles and design guidelines.
The structure and contents of the
Commercial Thoroughfare Guidelines and
Downtown Guidelines will be essentially as
follows:
Site Planning
❖ Building Placement;
❖ Setbacks;
❖ Land Use Buffering;
❖ Service Areas;
❖ Infill Construction; and' - - _
Relationship to adjoining Properties.
Circulation
❖ Vehicular Circulation;
❖ Inter/intra Site Circulation;
❖ Pedestrian Circulation Guidelines;
❖ Driveway Throat Design Guidelines; and
❖ "Queuing" Setback.
Architecture
Character defining Architectural Elements;
Design Guidelines relative to Prohibited
Building Materials;
Appropriate and Inappropriate Building
Materials;
Color (if appropriate) (prohibit bizarre
colors?);
Mechanical Equipment/ Accessory
Structures;
Roofs and Rooftop Equipment (location,
type, screening);
Wall Guidelines;
Storefront Design Guidelines; and
Awning Guidelines.
i ns
❖ General Design Guidelines;
❖ Freestanding Sign Design Guidelines;
❖ Wall or Building Sign Design Guidelines;
❖ Window Sign Design Guidelines; and
❖ Awning Sign Design Guidelines.
Landscaping
❖ Minimum Coverage;
❖ Planter Width;
❖ Minimum Plant Sizes;
❖ Existing Landscape Retention;
❖ Tree List for various Circumstances; and
❖ Commercial Parking Lots.
CroNdo s1pnlBaant podostrlan doslpn olomonls I
wan eonnoellons to adjacent AWid/nps.
Dantlna and transit lael/N/as.
Urban Design Guidelines - Citywide 1-5
CITY OF HUNTINGTON BEACH
Scope of Work
RESIDENTIAL DESIGN GUIDELINES
These guidelines will address the major issues
associated with residential development
including relationship to adjacent uses,
building massing and scale, relationship to lot
size, roadway guidelines, materials, roofs,
open space, exterior walls/landscape,
parkway planting and front yard landscaping.
Site Planning
❖ Planning for Streetscape Variety;
❖ Varied Setbacks Guidelines;
d• Clustering and Massing;
v Open Space Minimums/Locations;
❖ Site Furnishings (walls, mailboxes);
❖ Garage Placement; and
%•__Zero Lot Line_Guidelines.- --�
Architecture
❖ Any Character Defining Elements;
4-Footprint to Lot Size Guidelines;
❖ Elements to Avoid/Encourage;
6• Acceptable/Unacceptable Materials; .
❖ Minimum Front Elevation Articulation;
and
❖ Other Architectural Elements and Details.
Landscape Design
+ Percent Coverage;
4- Fences and Walls;
& Placement in Important Locations (trees in
front yards); and
❖ Driveway Apron/aisle Design. .
INDUSTRIAL/BUSINESS PARK DESIGN
GUIDELINES
These guidelines will focus primarily on the
physical site planning aspects of industrial
park development. The focus will be placed
•. •
on appropriate setbacks, buffers, and
screening techniques. Architectural
guidelines will be general in nature . due to
construction practices normally associated
with this type of development. These
guidelines may include:
SITE DEVELOPMENT STANDARDS
MW. LOT AREA: SQUARE Fen
MAX. LOr CO VERAoe
MAX
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i
i
MIN. �•� � �."
SIDS rPADJASITSACK
ra DISK
MIN. PROM
YARD WRACK
Site Planning
❖ Building to Street Orientation;
Site Access;
❖ Storage Setbacks/screening;
❖ Loading Facilities Guidelines; and
-0• Screen Wall Guidelines.
Parking
6• Loading Areas Guidelines;
❖ Visitor vs. Employee Parking;
�• Entry Guidelines;
❖ Minimum Circulation Guidelines; and
�• Entry Width Guidelines.
Architecture
❖ Basic Form;
ti• Roof and Roof Equipment; and
mle Inappropriate Building Materials.
Urban Design Guidelines - Citywide 1-6
CITY OF HUNTINGTON BEACH
Scope of Work
Landscape
w Buffering;
❖ Shade Tree Minimum Guidelines; and
v Appropriate/inappropriate Fence
Materials.
F30, MIN.
f
Maximum off 2 aisles in parking
TASK 23- Neo-Traditional Design
Guidelines
The intent bf the Neo-Traditional Design
guidelines is to provide opportunities for
development of higher density residential uses
that will minimize vehicular circulation trips,
avoiding'sprawling "subdivision" design while
encouraging traditional neighborhood
concepts.
While not fully realized at this point, Urban
Design Studio proposes a general palette of
design . guidelines for Neo-Traditional
residential. These include:
❖ Generalized Street Layouts which Re-
emphasize Automobile Use;,
❖ The Public Square;
❖ Grid Street System;
❖ Mix Housing Types;
❖ Developing a Sense of "Core";
❖ Pedestrian Oriented
Design/Connections/Linkages;
9 •
Street and Roadway Guidelines
including Alleys; and
d• Garage Placement..
It is anticipated that this section of the
guidelines will be illustrative concepts in
nature. While not specifically requested in the
City's RFP, the City's General Plan makes
numerous references.to this type of residential
development.
TASK 2.4 - CPTED Design Guidelines
In most cities, development proposals are
often sent to local police and fire authorities
for their review and input. What frequently
happens is the authority requires
modifications to the plans which help deter
crime or other undesirable activities. This may
require . resubmittal of plans or placing
conditions of approval on the development
proposal. Many cities, as part of their design
guidelines manuals, are now including Crime
Prevention Through Environmental Design
(CPTED, pronounced "sep-ted") Guidelines to
provide a proactive versus reactive approach
to guiding quality development.
4
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to
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A•
It is important that designing for safety is
based upon the National Crime Prevention
Institute -approved principles for CPTED
planning and design: Natural Surveillance,
Urban Design Guidelines - Citywide 1-7
CITY OF HUNTINGTON BEACH
Scope of Work
Natural Access Control, and Territorial
Reinforcement. Urban Design Studio frames
its CPTED design guidelines with the following
concepts in mind.
❖ Natural Surveillance —The organization of
physical features, activities and people in
such a way as to maximize visibility. The
placement of windows, doors, and
common areas, the alignment of
sidewalks and paths, the locations and
levels of lighting, and the proper design
and size of open spaces can contribute to
natural surveillance opportunities;
❖ Natural Access Control — The physical
guidance of people coming and going
from a space by the judicial placement
and design of entrances, exits, signs_,.
fencing, landscaping and lighting; .antil-1
❖ Territorial Reinforcement.— The use of
physical attributes that express ownership,
such as fences, pavement treatments, art,
signage and landscaping, and that
delineate a hierarchy of spaces: public
(i.e. intended for all to use), semi -private
(i.e. intended for specific users or uses),
private (i.e. intended for private use by
businesses and homeowners).
Areas which benefit most from CPTED-based
design guidelines and may be considered for
the Huntington Beach design guidelines
include:
❖ Streets, including Sidewalks, Transit
Stops, Parking Lots, and Residential
Streets and Alleys;
❖ Public Space, including Linear Parks and
Trails, Neighborhood Parks, Plazas,
Courtyards, Paseos, Beach -oriented
Open Space, and Gateways;
❖ Commercial Centers, including
Convenience Stores, Corner Gas
Stations and Stores, Pedestrian -Oriented
Shopping Areas ("Main Streets"), Auto -
Oriented Shopping Areas (Commercial
Strip Malls and Shopping Centers),. and
Mixed Use;
❖ Housing, including Single Family,
Duplexes, Apartment Complexes, and
Senior Housing;
❖ Transitional Spaces, including areas
between differing land uses, in-between
spaces (between structures), vacant
properties, "storebacks" (rear of
commercial buildings); and
4• Creating and re-creating spaces (New
land development and
redevelopment/revitalization
considerations).
TASK 2.5 - Public Art Incentive
Due to the failure of a "percent for public art"
initiative in Huntington Beach a few years
back, Urban Design Studio will explore and
recommend other ways to encourage
developments to include public art as a part of
their submittals. Memorandum.
Urban Design Studio will prepare a partially
illustrated draft for initial staff reviews. While
Urban Design Guidelines - Citywide 1-8
CITY OF HUNTINGTON BEACH
Scope
of Work
most graphics may be complete, there may
be a few unfinished. In order to move the
project in. an expeditious . manner, it. is
recommended that City staff _ take no more
than three weeks with the administrative draft.
Staff must articulate their " modifications
succinctly and directly. Editorial comments
should be minimized in favor of direct
modifications. It is our hope that significant
staff modifications to this draft will be avoided.
Therefore, it is important for staff to provide
one clearly modified copy to the consultant
which articulates compilation and editing of
various reviewers' modifications. (10 copies)
The subject of the Public Workshop, the
Public Review Draft, will be prepared and
distributed for review to interested parties.
City staff will be responsible for all copies,
beyond the 20 provided by Urban Design
Studio.
fffffiqa �'. ■• -7
Following the joint Commission/Council
Workshop on the Design Guidelines Manual,
staff and consultant will meet to share the
suggested modifications to assure
consistency. Urban Design Studio will
prepare one camera- ready original of the
Public Hearings Draft. for staff distribution.
The public hearings draft will not be modified
again until after the City Council has
concurred adoption. (20 copies)
The purpose of this phase is to develop a
number of "guidelines" or "palettes" for public
improvements on Huntington Beach's "image
corridors," "landscape corridors" and "urban
nodes."
TTASSMK 3.1 - QV Entry Monuments/
The General. Plan has identified 8 Entry
Nodes. UDS will identify visual character
improvements utilizing computer simulation
on an existing photograph of 5 of the 8
locations. Staff to select the 5. Urban Design
Studio will prepare up to a maximum of 5 City
entry improvement scenarios. The City may
direct Urban design Studio to prepare any
number of prototypes for various locations,
not to exceed the maximum of 5.
Urban Design Guidelines - Citywide 1-9
CITY OF HUNTINGTON BEACH
Scope of Work
TASK 3.2 - Roadway Medians
Urban Design Studio will prepare up to a
maximum of three commercial roadway
median prototypes plan sketches. Designs
may include tree species, curb type, ground
cover species, planting arrangements, other
materials, mow strips, planting setback
guidelines.
TASK 3.3 - Parkway Guidelines
Urban Design Studio will prepare up to a
maximum of five roadway parkways including
curb adjacent, meandering parkway, split
parkway. Staff to direct land use/parkway
type.
TASK 3.4 - Wall Treatments
Urban Design Studio will prepare up to a
maximum of 5 wall design prototype elevation
sketches or computer simulations. Designs
may include solid walls, solid and open railing
walls, agricultural fences, walls and pilasters,
articulated plan walls.
TASK 3.5 - Public LandscaDing Pla
Urban Design Studio will prepare an updated
plant palette for public right of way and
propbrties, which includes ground covers,
shrubs and trees. Following succinct staff
review and modification, Urban Design Studio
will prepare the final Citywide Public Plant
Palette.
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Urban Design Studio will develop image
concepts for the "public" streetscape for the
three major commercial corridors in
Huntington Beach. These concepts will be
illustrated. in computer "before" and "after"
views of:
d• Beach Boulevard Commercial Corridor;
❖ Brookhurst Commercial Corridor; and
❖ Edinger Commercial Corridor.
If the City wishes, UDS will add the Gothard
Industrial Corridor at an additional cost.
Urban Design Guidelines - Citywide 1-10
CITY OF HUNTINGTON BEACH
Scope of Work
TASK 3.7 - Integrate Design
Guidelines With Zoning
Code/Subdivision Ordinance
Urban Design Studio will integrate the
proposed guidelines within the Zoning and
Subdivision Ordinance via amendments to text
of the Zoning Ordinance versus a re-
write/reorganization . modification. The
amendments will be in the form of a
memorandum which suggests language for
staff to utilize. Final text modification selection
should'be completed by City Staff.
IV'
.I• - ••-112-■
Throughout the planning process it will be
important to keep appropriate City staff
members informed and involved in the
preparation of the Design Guidelines Manual.
This not only helps to avoid major surprises
along the way but provides an ongoing
vehicle for staff input. In addition, the
consultant will provide the City's project
manager with progress reports through
telephone conversation, fax, or letter. The
purpose of this task is to provide a regular
means of communication between consultant
and the City's project manager. Five
meetings.
Early in the process we plan to meet with
representatives of the Design Review Board
and interested public in order to ensure
proper project initiation. Following completion
Urban Design Guidelines - Citywide 1-11
CITY OF HUNTINGTON BEACH
Scope of Work
of the public review draft of the Design
Guidelines Manual we plan another
presentation/discussion workshop to review
and amend the document per meeting
attendee input. Two Workshops.
In a non -hearing atmosphere, Urban Design
Studio will make a presentation of the public
review draft to a joint session of the Planning
Commission and City Council. Details of any
input from the public workshops will be
shared with the workshop participants.
Details of the presentation will be discussed
with staff.
TASK . • • _
adogs-
Following completion of any
amendments/changes to the public review
draft recommended by the PC/CC Public
Workshop, the consultant team will present
the Public Hearing Draft Design Guidelines
Manual at two public hearings before the
Planning Commission and one public hearing
before the City Council.
It is not anticipated that interim revisions will
be made to draft documents between public
hearings. Any changes recommended by the
Planning Commission will be recorded in
"strike-out"/"additions" draft to the City
Council prepared as part of the staff report
with input from the consultant.
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This task incorporates all necessary final
revisions to the . Design Guidelines Manual
following approval by the City Council. All
documents will be provided to the City in final
camera-ready form. (10 copies and WP 6.1
disk)
The City's project manager will edit adopted
changes following the final City Council Public
Hearing and provide the consultant with a "red
ink" edited copy of the amended Manual.
FinalDocument
•. -
Following receipt. of the staff's final edited
copy of the Public Hearing Draft, the
consultant team will prepare the final Design
Guidelines Manual. Following these revisions,
it is not anticipated that further modifications
should be necessary. If, by chance, new
changes (graphic or text) are initiated by staff,
for any reason, the consultant team may need
to complete subsequent modifications on a
time and materials. basis (extra to contract).
Urban Design Guidelines - Citywide 1-12
CITY OF HUNTINGTON BEACH
Scope -of -Work
TASK 6.0 - ENVIRONMENTAL
ASSESSMENT
TASK 6.1 - Initial S ud
Urban Design Studio will prepare an initial
study as part of the necessary environmental
documentation needed for this project. It is
anticipated that like other. Citywide Design
Guidelines, this project will not generate
much, if any, controversy. This task will
simply build a paper trail of environmental
compliance of a basic environmental
assessment.
4 Cost Estimate
Task
Task Description/Name
Fee
1.1
Scope Refinement
$1,500.00
1.2
Background Materials
$1,500.00
1.3
Design Reconnaissance
$2,400.00
2.1
Outline of Design Manual
$1,450.00
2.2
Draft.Design Manual
$8,900.00
2.3
Neo-Traditional Design Guidelines*
$4,200.00
2.4
CPTED Design Guidelines
$5,000.00
2.5
Public Art Incentive
$1,500.00
2.6
Administrative Draft
$5,000.00
2.7
Public Review Draft
$4,100.00
2.8
Public Hearings Draft
$3,700.00
3.1
City Entry Monuments/Signs*
$12,500.00
3.2
Roadway Medians.
$2,400.00
3.3
Parkway Guidelines
$2,900.00
3.4
Wall Treatments
$2,100.00
3.5
Public Landscape Palette
$4,700.00
3.6
Commercial Corridor Streetscape
$3,850.00
3.7
Integrate Guidelines with Zoning
$4,200.00
4.1
Corrdination with Staff/Project Management
$5,500.00
4.2
Public Workshops (2)
$2,700.00
4.3
PC/CC Study Sessions (1)
$1,000.00
4.4
Public Hearings (3)
$3,000AO
5.1
Comment Incorporation
$1,300.00
5.2
Final Document
$2,500.00
6.1
Initial Study*
$4,300.00
GRAND TOTAL
$92,200.00
*Could be considered an optional task.
Urban Design Guidelines - Citywide 4-1
CITY OF HUNTINGTON
BEACH