The URL can be used to link to this page

Home My WebLink AboutCity Council - 2014-49 RESOLUTION NO. 2014-49 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2014-2015 WHEREAS, the Parking and Business Improvement Area Law of 1999, codified at Streets and Highways Code § 36500, et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council has formed a business improvement area, known as the Huntington Beach Auto Dealers Association Business Improvement District (the "District"), by the passage of Ordinance 3175 on September 8, 1992. The City is proposing to levy an assessment for fiscal year 2014-2015 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk a report for Fiscal Year 2013-2014, ("Annual Report") which sets forth the amount and basis of levying the assessment for Fiscal Year 2014-2015. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2014-2015 and a description of the improvements and activities to be provided for Fiscal Year 2014-2015. SECTION 2. The City Council hereby declares its intent to levy and collect assessments within the District for Fiscal Year 2014-2015. The levy is to apply to small businesses classified by the City of Huntington Beach License Code as Class A Retail Sales, (Al) Auto, New, Used, Parts, including new business of that classification located within the District as shown in Exhibit B in the amounts set forth therein, which exhibit is incorporated herein by this reference. SECTION 3. The assessments collected will be used to cover costs to operate, upgrade, and maintain an electronic reader board located within the City of Huntington Beach west of the intersection of Beach Boulevard and Center Avenue and other promotional and advertising activities. SECTION 4. A public hearing shall be held before the City Council on September 02 , 2014, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally 14-4295/110719 1 Resolution No. 2014-49 or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Auto Dealers Association, Inc., 2124 Main Street, Huntington Beach, CA 92648; telephone (714) 536-3200. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 4th day of August . 2014. Mayor REV IE D ND APPROVED: APPROVED AS TO FORM: Cit er Ckity Atltmney i�,O L i U, --1 k 14-4285/110719 2 s 'x• r, � f�'q �! � � � ✓� �"� �%� yr' / >: / f ys �� // P" i�/ i a i 3 A e--r CD CJl Uh j/. .�.... 11 /::.: l.ryry. Now Cai Sales have inGeasetl o'der5i63 000,000(nti6ioo)since sign,thi,year,2074 marks i iversar re 24th an otthe association y � 'ram we mere alloyed to operate our Digital Sign at Bella lain.Used quit our effort tucr2atea2lst century spectacular neet digital rea&, Car sales grew by almost$34,000,000(mllron)in the ssme period board sign f,i the:ornmuniTy! f time.Total dollar sales including parts and service:bony r-aork: The Huntington Beach Auto Dealers Association is dedicated to serving tire New With the recent dedication of the ne:85 foot tall vaedge-shaped, etc by all tq dealers exploded to$837,009.000(rntllioN from r,ssided,7.200 square foot digital faced sigh,the Auto Dealers Car Dealer f,1enNeis located an Beach Blvd They sti ive to promate their colleclAr 608,000 00 frnlllors:topping a P7%growth made possible by Assoriatico are able to dedicate nevi and greatly needed revenue to the o p$B bt�ness surcessr provide an edechve marketing message, and asset wifft a t 1 r Auto Dealers Spectacular Digital Sign. incidentally,total�^rages Common issues by providing me common ty they serve whir a aaueryofmeaningful - further merchandise the.business and financial interest of bothfhe paid,property tax.Payroll taxes and(let sales tax to our commurri,, Beach 6Prd of Care and the City of Huntington reach.Supporting programs The Association dative to protect and expand their business segment in, all grew proportionally to the performance noted above non profits is a major result as well serer a be able to pmwde leadership and focus so that both the members they serve anti our,crommunity remain h=arifry and prnspemus The Huntington Beach Auto Dealers Associatlon was formed an We are experiencing significant new sales and silos tax generation. August iG 1990 out of the des re to bring ne,c car dealers on Beach aS a result of the joint effort between the city and the dealer network 40 r., Blvd to tom rr es dwelot cooperative community and marketing The ten dealer network dots the landscape along Beach Blvd.,Surf plans and better sere their industry and are City,of Huntington Ci y.USA, These components have worked together to in ore all " beach panes continuity of message suppoiting a unified organization t�axenc�'Nr i On September 8 tgirgthe Huntington Beach City Council approved worklno together with common goals Our newsreader board clan ordinance no 3175 establishing the liunhngton Beach Auto Dealers adds strength beauty and character to cur message and helps # ,,.. ivg�', Business Impi,dement Distinct{BID) as a method of financing increase business for all parties involve)particularly in the absence ; and maintaining their Mien state of the art digital reader board of us not having an Auto Mail ggg \ y i w hli a„ ............................... ................... ........... .............. ........... ................. Today,lbe Huntington Beach Auto Dealers Association,their Beach Blvd of Girs national,regional and local econorryr this group of 10 entrepreneurs have brand and their new,exceeding expectation Blvd of Cars Store at Bella Terra pushed forward to protect,expand and retain their business Interest in Shopping Mall is 10 Nev.,Car Dealers strong.Who the amyal of a substantial Huntington Beach,Still City,USA Mustangs,Corvettes Chargers ConUnt i&tincbin, Malibu Thunderbird Hammers, cortiaate partner n the form bf Car Pros and their new KlAStore at the former Our dealers have continually[ad in their Make and Model franchise areas, Plymouth,Honda Toyota and even the Dodge Dar dotted the early Beach Blvd landscape, Saturn location last year and the recent merger of the Chrysler.Dodge.Jeep Ford's growth is monumental since they opened five years ago.Kid continues to franchises the future is bright, greekreCords even during their inaugural anti subsequent year with the Beach mes like Cal Worthington,Groth T ny York.Gustal011 Gill Max.y took the Blvd through 2 p y" « to a"" With tree completion of the Digital Reader Board Sign($1 5 million capital cost), Stud of QTS Chrysler has locked floten State-wide and national awards for rch of its grow.d-Loring the 1960� 10 s and 80 s For Example DeLilio Chevrolet has the complete re bpild of Toyota of Hunan tMt Beach franchise($18 million, sate8 r _ u g i pWomtance ousts lung pencil of flme and the other brands win industry en farm ly owned and operated since 1960 and HB Chryslei y Jeep has been family t thesigai6caittexpanslon of the Norm Reeved Honda Su pet Store locatir.7 awards,Sales performance awards and Customer.xltlsfaCtidnAoh[9uemerrt6 ned and operated since 1968 They ale Iu:ai people serving local tieople fi m the same miilion)them�ent re bclld of the OC Mazda(HB Ma.>da)stir e($2 2 million), regularly, w• the recently cunplete rebuild of the Surf City Nissan Store($2 million),ins locations In Huntin ton Beach for Cavell over 4D Years Hands-on and bottom Imo local business leadership models,combine with a g y %4?': renovated DeU'lla Chevrolet Store($1�ntYlbn),the Soon to be rebuilt Huntington level community consciousness,and a spirit of giving back combine to form Beach Ford Store and rebuild of the raw fombii>ed Rick Evans Chrysler,Dodge the best deseriptlon of these ten busyness naners and their managers vi`e are' / z Jeepr`Bam facility-these significant and on-going commitments g fyn Ten t1e.v Car dealers acting as one—when it comes to marketing romrnunity p further demonstrate the continuing confidence in the automotive Industry and investment held by our members in spate of laity harsh economic do,vutoicri in the e--r NEV l s. ., "IT,,, .�.... ..< .. .roc.,...... "� ,,,� ryi / "• N e L s G The erection certified Executive Committee of the.Board of Directors Continuing the atom of Coltrane The Huntington Beach Auto Dealers cultivates interest in transportation products offered by the ryarnber Dea Fos of the Association also sit as the BID Association's Roader Board Sign agreed to open a"retail"presence in and This includes electronic hook an to each dealer member through the Irteraet r • ' r & # r r Board Members and they are: about the location of their original Sign in 3010 At significant expense(details and rteb sites daff also deals voitti vaalk up slants 1,canfing automotive or in 1 report).the Association employs three pert-retie representatives transportation information Literatrn"for carp Dealer is on display,telephone Bob Miller Nan-voting, HB 15AY..Yb evtol � rrton Beach) 14$4T$p87 raii II,workers comp insurance considerations,allsignaga.equipment, Imes exist for Instant access to individual dialers for any client of Hunti �� 9 )rent questions or William Rea, acts as President CPA-Financial ep conl %/- et( htly labor,rent,and office Operation represent_almost 40%of the needs,Shuttle Service is provided by eaoti cooler to and from Bar!terra.Also. y, r Hun�€igtdn Baaeh FOrtl ... y of -- nnual Budget an angernents can be made to test drive vendee Average number of store Paul Conard David Garofalo Nranfh h 7t4$42 11" pp Ncr,r e uq +cnda Super otnc l Administration l isubi5hfCln a tQrfi visits per month'rTD)ZtC1d is about i'S people,pFr mcrftth,3i7 people per / d / Th 9C ration negarated ovith Bella T,rr i Mall the use of their Cr ncrera acts as'Ire Fresidrint $$$7BtY�d� � month averaae far%01.G,and 559 people p.r r:i7niar a'aerage for�011. yyym#�fd CQtn'%�' a' Dose ru,ered atthsAmphitheater by trip Century Theatres Noo¢the EhJrl of Bill Demarest D -,a / Cars Store plays a dual role host for the Nall attending to scores of dailu rl7eLillo Chevrolet)arts as(;F('j' Nor tin lskrk havolk�agen ;� cuatom,r visits looking for cver ahing from the nearest bathroom to specific Stu a e,t / /s � � A otr�dual tortoni stare locations and,.performs the core role of EIaO ofiGars he Huntington Beach Dealers Business improvement District meets the / ., 77$ -- / !% ToYatarf Huntingtt Beach p b 7t4 847$555._ ,. Center a p .... third Wednesday of each quarter at Toyota of Torrington Beach.18881 Store to information Center.At the Car Store-the Dealer operate a faGdity that Coach,Blvd.,Huntington Beach,CA in the upstairs conference Room at 8 30 �f am.The speG>aC dates forthe 2014-2015 Fiscal Parton are:. �it i P 2i4 ia Gt 6 unidtgteit Beath l / Ck'n€1�1lCtkintyNil ,. Sept mh®�� 2t114 '� / 7 / trap 1ST July So �4 lot e e3,i�� 7 -�-a� r s s REYEN11i 'i ' ' Apprnutk : MONTHLY DEALER ASSESSMENT $940.00 Business Improvement Assessment $112 800.00` Total Revenue $112,800.00 00 City Charges x�e afa�a eu�n�aeuw Promotional r Sign Utilities,Maintenance and Insurance 27t y° Car Store 79,820.00 total Expenses �[t2,o2otm CD e"F yy .. Budgeted Revenue Less Expenses $7tit3,QI} sr� r dae t i ��re Previous Year Carryover/Reserve $tAt10.o@ i Year End Reserve $1,780.00 'ry. 9 rM M i/ .c Vt The Huntington Beach Auto Dealers Association Performance with their Digital Sign: Nov,Veh d,,aA,s. 5374,814A00 5394,000,U00 $475,000000 $530,16,000� $53,416.000 Used Veh,Ic Seles }1 .383,000 cl,fl,000,000 S161,000000 $170,860,000 $17,086,000 1; lovi,e ,,d parra(>epi.Selo >0F,I1ei;1700 49s,n0U.000 $101 p00040 $105J60,00o S1067,6,U00 .. ,. .y.,, / 8$8,8T8,000 S8�tl' 1T TatalUuY€ar5a F,,, $60$036b'¢i $0fi'€r9ENif€01Lj $76P000€IO i Total Me U 1t 11.93 17 00 1€,60t) 15,S4p 1,554 ' r 9 F,nl Us d U es 7,315 - 1000 F 00 6,460 646 Y-r-1 X! 's11.19D ,,Im snx lotat Full 71rp¢Enrplpyedc :9d9 9P0 �IU 91n loW NO lln L p10 55 50 0 60 U W Tata€t N% :T0€a1b7ages - ._ -. ..� sa>i \aOr000 7�I••-, ,. „. h..µ,;; 'north Face FOI:326,1(10 ,F J�rti 1 r i'.56A32.0W 57300,000 $8,350000 00 59500. 0 495t1,00Q _: $16,280,000 $1s 700,000 s 10010,000 51 7,700,000 $t 770,000 South Fare EOI:91004 (A R n Audited lrn}tic Counts: -. YcHa€E TralTic Audit lturciu Total StateBayrap'Faxes 51188000 5787000f1 $3000 o0P $3Ul0000 7 0 000 - Total Federal Payroll Taxes 512375000 $17000,0W $17600000 $13680000 $1368000 Snles Tax Collected $37290,000 $39,100,000 $44,500,000 $50,210,000 $5,o)1,000 Mechanical Proportion&Scale Mechanical Size: Oeal Ei[ateTa>t6s `' #$1,1118,000 $1,325,560 $1,400,001) '$T,410,000 r. t$141,000 •1t4"�1' -w•webioA.we 1N x w1, r -�aaE€€aswu6onwrmdxsipn�s t'',��r�t t 51&Z000 4zThx4601+e(parelx) .SUOW;uacMrMre•inxwl: 1€"efai�T';� 31,W.8-IWQ 114-s rerp€o Tea€'1 Actual Slza: Static: - ,Jaku I:: .•;,i! 60,000 ./,•, . �, „4, -wewsaNeAM(hxw$3a.8"x33' .State and Local Business $396,000 $360,000 5390,000 �t 5450,000 $45,000 -Su00e•md Copy Am(h xw):32,5'x 3T }14-0pd,400 Taxes and Fees ,,l� ]0 AGSpq-.72ft,M thw4m).m pm twwet �.w \ t a. M �� a F .CF4RY3LER+Qt?D61E»FORD. ua y�� ✓� �y y,,ty, ,%y xyy�y F aA. r p /i„ PA) CHEVROLET Jeep. AIFIL TOYOTA low �/ g \ a � a / i SA E/ergAl, ............... F v Beach Blvdof Cars.com CD N � >treetWest@aol.com v, Resolution No. 2014-49 EXHIBIT B HUN'TINGT'ON BEACH AUTO DEALERS LIST OF BUSINESS IMPROVEMENT DISTTaICT MEMBERS H.B. Chrysler-Jeep Car Pros Kia of Huntington Beach Rick Evans/Ross Heiman Ken Phillips 16701 Beach Blvd. 18835 Beach Blvd Phone 714 841-3999 Phone 714 274-6176 H.B. Mazda H.B. Ford John Patterson/Eric Casillas-GSM Oscar Bakhtiari/Omar 16800 Beach Blvd. 18255 Beach Blvd. Phone 714 848-7739 Phone 714 842-6611 Toyota of HB Surf City Nissan Bob Miller/Dennis Prado Larry Smith/Fred Angiuli 18881 Beach Blvd. 17331 Beach Blvd. Phone 714 847-8555 Phone 714 500-6000 Delillo Chevrolet H.B. Mitsubishi Dave Delillo/Bill Demarest Abbas Ahmadi/Chuck Bien 18211 Beach Blvd. 16751 Beach Blvd. Phone 714 847-6087 Phone 714 375-9493 Norm Reeves Honda McKenna VW of Huntington Beach Paul Conant/Jason Curnyn Mann Delgado/Danny McKenna 19131 Beach Blvd. 18711 Beach Blvd. Phone 714 842-5431 Phone 714 842-2000 Item 5. - 12 T1B -1Q2- Res. No. 2014-49 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on August 4, 2014 by the following vote: AYES: Katapodis, Hardy, Shaw, Harper, Boardman, Sullivan, Carchio NOES: None ABSENT: None ABSTAIN: None City Ark and ex-officio C erk of the City Council of the City of Huntington Beach, California