HomeMy WebLinkAboutCity Council - 2017-30 -W/ 7
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RESOLUTION NO. 2017-30
A RESOLUTION OF THE CITY COUNCIL. OF THE CITY OF
HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT
WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS
IMPROVEMENT DISTRICT FOR FISCAL YEAR 2017-2018
WHEREAS, the Parking and Business Improvement Area Law of 1989, codified
at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish
parking and business improvement areas for the purpose of imposing benefit assessments
on businesses for certai;:a purposes; and
The City Council forrned a business improvement area, ne Huntington Beach
Downtown Business Improvement District (the "Di:.trief), by the passage of'0-�d.inar_ce
3661 on September 7, 2004. Fhe City is proposing to levy an asse ssme_it for fis,:al year
2016-2017 pursuant to the process detailed in Streets and Highways Code §36500, et
seq.; and
The District's Advisory Board has prepared and filed with the City Clerk a report
an "Annual Report/Operating Budget 2016-2017 Fiscal Year to Date" and '`Proposed
Budget for Fiscal Year 2017-2018" (collectively, "Annual Report"); and
On Aue,i-,zt 21. 2017 , the City Council adopted a resolution
declaring its intention to levy an annual assessment for Fiscal Year 2017-2018 as
proposed by the District's Annual Report.
NOW, THEREFORE, the City Council of the City of Huntington Beach does
hereby resolve, determine and find as follows:
SECTION 1. The City Council hereby approves and adopts the Annual Report
filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and
incorporated herein by this reference, which report includes a proposed budget for Fiscal
Year 2017-2018 and a description of the improvements and activities to be provided for
Fiscal Year 2017-2018. .
SECTION 2. The City Council of the City of Huntington Beach hereby
authorizes a levy and collection of assessments within the District for fiscal year 2017-
2018 as proposed by the Annual Report. The amount of the assessment shal- be as per
the assessment schedule and is to apply to all businesses in the Downtown District as
shown in Exhibit B.
SECTION 3. The assessments collected will be used to fund activities to
increase commerce in the Downtown District area.
17-5860/160330/RLS 6/12/17 DO 1
Resolution No. 2017-30
SECTION 4. This resolution shall take effect on Ortnbar 01. , 2017.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the day of , 2017.
Tom—
Mayor
REVIEW WPPROVED: APPROVED A FORM:
it M ager City Attorney
17-5860/160330/RLS 6/12/17/D0 2
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HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT
2016 - 2017 ANNUAL REPORT
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THE HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT IHBOBIOI
The HBDBID is an organization formed in 2004 by the City Council at the request of
businesses within the downtown area. The purpose of the Business Improvement
Dishict is to fund and to promote activities which bene6l businesses located and
operating in the Downtown Business District within the City of Huntington Beach. On
September i, 2004, the City Council approved Ordinance No.3661 to establish the
Huntington Beach Downtown Business Improvement District (BID) as a method of
marketing the downtown businesses.
The boundaries of the Downtown Business District and the benefit zones within the
a Downtown Business District are generally located within the downtown area of the
City of Huntington Beach, and are identified with greater specificity on our Membership
map, found on page 20.
The businesses within the boundaries are assessed a BID due based on their size. location
and business type. The HBDBID Directors are selected by an election process by the
businesses that are within the Downtown Business District boundaries. The Directors act
as an Advisory Board that shall make recommendations to the City Council on the
expenditures of revenues derived from the assessments.
The Advisory Board is made up of business leaders with a vision to strengthen and
improve the experience of the downtown business district within the City of Huntington
Beach. Working collectively with their members, local residents. Visit Huntington
Beach, and the City of Huntington Beach, the BID is dedicated to enhancing the
overall Downtown Business Improvement Plan for Huntngton Beach.
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2016-2017 ANNUAL REPORT
MISSON STATEMENT
The Huntington Beach Downtown Business Improvement District Is an
organization, comprised of the businesses located In the downtown
area, united in purpose and dedicated to the improvement of the
economic business environment of Downtown Huntington Beach
related to marketing. safety, maintenance, tourism, parking, and special events.
2016-2017 BOARD OF DIRECTORS
IFiscal Year Gclober D1, 2016-September 30, 2017)
PRESIDENT: TREASURER:
Steve Daniel Brett Barnes
Owner. Managing Partner,
Rocky Mountain Chocolate Factory Duke's Huntington Beach
VICE PRESIDENT: SECRETARY:
Dick Thorpe Matt Peterson
Owner. Managing Pariner,
Pristine Motor Sports Legend's Surf City
---- --------------- DIRECTORS
Bob Solon Susie Smith
Owner, HB Realty Owner, Makin' Waves Salon
(Beginning AprJ 2011)
Keith Brefter
Controller. HSS Scott Blakeslee
General Manager. Posea Hotel
Henry Carey (Ucf 2016-Mar 2011j
Owner, Bomburger (Storting June 2017; Nicole Thompson
Erin Henry General Manager. First Bank
Director of Rooms. Hyatt Regency
(Oct 2016-May 2017)
-------------------------------------------------- STAFF---------------------------------------------
MANAGER: SURF CITY NIGHTS MANAGER: ADMIN ASSISTANT:
Susan Wettringor Mary Ann Senske Darel Henderson
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HBDBID 2016.2017 ANNUAL REPORT
2016-2017
Steady growth of new businesses and destination enhancements continued this
year. Pacific City Is filled to nearly 100 percent occupancy, featuring over 60
exciting shopping. dining, and service businesses. Pasha Hotel 3 Spa celebrates
Its one year anniversary, hosting many community special events. Also this year.
Kimplon Shorebreak Hotel owners Invested in room and outlet renovations.
Including a beautiful new ocean front restaurant, Pacific Hideaway.
In May. 2017. the Strand was rebranded with a new name Sth & PCH. Fresh cool colors
enhanced the buildings while exciting new tenants such as Pizza Press. HO Gastropub. LF
Outlet and Jotyn moved in. On the second block of Sth Street. Cruiser's Pizza Bar and Grill
opened and along Main Street several new businesses opened after impressive remodeling
including Solt Life and Sandy's Beach Shock. With a few construction projects currently
underway. the area is well-poshioned to welcome the thousands of locals and visitors who
love coming downtown.
- - ------ -- _ .... _. ..-..----- _ .. .-
New City Event.
The October 2016 HB Breifling Air Show was a huge success. With three days o/thrills and
chills, the Air Show established Itself as a favorite day for tens of thousands of visitors to HB.
We are working with the event organizers and downtown businesses to best plot)on
welcoming visitors back to the second annual event.September 30.October 02. 2017.
--
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City Improvements:
In addition to Improvements to the parking structure In 2016-2017,
the City of Huntington Beach completed a much-oppreciated paving
project on Main Street from PCH to Adams.
-------------------
Beautification Project:
The HBDBID equipped over 70 street lamps In the downtown district,
connecting the six blocks of Main Street with adjacent and dissecting
streets, and helping direct visitors to all the businesses in downtown.
The first set of banners were displayed in advance of our city's Q
4th of July celebration.
Coming soon, before 2017 year and:
• Over 500 upscale apartments opening adjacent to Pacific City
• Second tower of waterfront Beach Resort will open 152 luxury suites.
The 140-million expansion includes anew upscale spa additional
oceanfront meeting and banquet space and recreation amenities.
such as a new pool with slides and roof-top resort lounge.
• Wayfinding projects led by visit HB in partnership with the City
HBDBID 2016.2017 ANNUAL REPORT
BID SIGNATURE EVENTS OVERVIEW
A key component of the value of the HBDBID Is the success we
have producing signature events for our community, specifically:
• Surf City Nights - every Tuesday, 5-4PM. all year-round
Scavenger Hunt- all month bng in January
Sweet City rnoving from C3ctober to February
Sandcastles on Main- new event - now annually in April
Chili at the Beach-annually in June
Art in the Park annually in August
Surf City Days- annuolly in September
He'e Nalu Aloha Pier Festival - new event, now annually in C.:ctober
HalloweenFest a-nualhe in October
Tree Lighting / Miracle on Main Sheet- annually in November/ December
HBDBID's success with Surf City Nights makes it possible to bring other special
events to downtown throughout the year. Each of these signature events is
designed to bring locals and visitors to our downtown destination. For our
residents, we believe these events provide an Important sense of community
pride- special events that add value to our city and positively impact the
quality of life for those who live here. For our hotel guests and other visitors,
we believe these special events add to the attraction and uniqueness of our
destination - creating memorable experiences for everyone.
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HBDBID 2016-2017 ANNUAL REPORT
SURF CITY NIGHTS
All YEAR ROUND
The Tuesday night weekly Street Fair
and Certified Farmers' Market is
a thriving, popular event for locals,
visitors, and hotel guests.
• Surf City Nights is overwhelmingly one
of the best-loved signature events
in HB Downtown.
Highlights From Surf Clty Nights:
Surf City's Got Talent-3rd Annual event in Jan/Feb
Easter Bunny- Free Photo Opps I Free kids gifts
Public Works Open House-Annual event in May
Princess Party - A.n,,.a event in June & Dec
Pumpkin Decorating Confect- Fun for Locals!
Santa Claus - F ree Photo Opportunities in Dec
Surf City's Best- Marketworks videos promoting the event
r Surf City Nights continues to provide a number of
booth spaces every week for the benefll of City
r y services and local non-protll charlty groups all year
round. Surf City Nights provides revenue necessary
/ r For the HBDBID to do more for business improvement
I and also gives the residents a place to gather and
N experience something special in their hometown while
providing visitors to Huntington Beach the opportunity
to experience our Surf City USA like a local.
In addition to becoming one of our best-loved
attractions in Huntington Beach, Surf City Nights
currently provides over$120.000 annually to the
.• operating budget for the H8 Downtown Business
•
Improvement District.
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�BDBID 2016-2017 ANNUAL REPORT
SCAVENGER HUNT
JANUARY — 3RD ANNUAL
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We put the "HUNT" in Huntington Beachl
Continuing a popular activity for our third year, locals spent the month of January visiting two
dozen different downtown businesses and collecting clues for the chance to win great prizes.
Twenty-two businesses participated at no cost, other than the donation of $100 in gift cards,
providing over$2D00 in prizes to the winners. This year we saw a 20% increase of completed
forms turns in, for a total of 82 winners receiving at least one prize. This was especially impres-
sive since we had had so many rainy weekends in January!
We received positive feedback from both 'game players and businesses who padicipated.
Most visitors report that it takes two-three trips to downtown to complete the form, building
oppodunify for more business for everyone in January.
4. tv e ' SANDCASTLES ON MAIN
APRIL — 1ST ANNUAL - NEW IN 20171
k Q April 15th was an exceptionally fun day In HB Downtown,
as the HBDSID presented the fist annual Sandcastles on
Moin event. in partnership with Kowobunga Van Klan
Vintage Bus Show Choi was hoovening at Pier Plaza.
N I I Teams from local busY»ues, lamilles,and random new
friends come together to play In live fans an sand delivered
to Main Street. Special fhanks to local resident and busfirim
owners. Mark 3 Michelle ANcano of "Dig M Sandcastes"
C T for their expertise in making this an amazingly successful
��r LE5 O first Nme evenff
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iE� l- 2016-2017 ANNUAL REPORT
1 ~
� CHILI AT THE BEACH
_ Z �
JUNE - 10TH ANNUAL
The loth Annual Chili at the Beach was held on Saturday, June 17. _017. This event's has
become a family favorite, celebrating Dads a day early. Featuring 28 Chili & Salsa tastes, 8
different bands and a street full of unique vendors, carnival games and bounce houses, it was
a day full with great energy and good times. Sri-, & PCH featured additional programming with
skateboard and toekawando demonstrations, and kid's Father's Day crafts. New this year:
Kicking off Chili at the Beach. we nominated the -Duke" and the -Duchess of Downtown
winners. In May & June we ran a campaign through our website, inviting our community to
nominate moms and dads for these special recognitions and prizes collected from over 3
dozen of our businesses. Chic at the Beach raises money for fhe Boys and Girls Clubs of
Huntington Valley. We also invite our local CHOC guild to paAfeipate with their Gift gag
fundraiser attend at no cost and this year—were exctted to Include the HA Kiwanis Club as
our hot dog vendor, in,they could raise hinds for alf the good work they do in our community.
ART IN THE PARK
AUGUST - 2ND ANNUAL
Our first annual Art it the Park happened in A ugust 2016
s at Triangle Park and the HB Art Center. With over 50 Fine
Art 1 Craft exhibitors,this evert was a tremendous success.
The idea for this Art Festival grew from a committee of
volunteers who had worked tirelessly over the years on oir
previous Art Walk events. While past monthly Art Is'Yali.s had
been enjoyed by many, this new event succeeded in its
goal to showcase the best caliber local artists to an even
larger, more targeted audience. The H&DAID is again
partnering with the HS Art Center to present a second
annual Art to the Park for August 26. 2017 with goals to
increase boor artist and visitor attendance, as weh as
` participation from more of our H8 Downtown restaurants.
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HBDBID 2016-2017 ANNUAL REPORT
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SURF CITY DAYS
01 �� SEPTEMBER 17 & 18, 2016 HIGHLIGHTS
o � r
Surf City Days is an event designed lot locals to "take their beach back--
With a locals-only surfing contest, CBVA Volleyball tournament, Dory Boat Races. HSS1Surfline
Demo Days, HB Culture Old Skool Skate Session. Surfin' Sundays concert, the weekend provided
nonstop action to entertain thousands of spectators.
One of the highlights was the 2nd Annual Kowabungo Van Klan (Vintage VW buses) car show
that raised $1600 for the Coast to Coast Foundation, in addition to several hundred dollars for
the HB International Surfing Museum. A second. very cool highlight, was working with Visit HB
and the City of HB honor several of our local Summer Games Olympians. We are currently in
the planning process for our 2016 Surf City Days, happening on September 16& 17. 2017.
.......... --- ------------- - ------------
WE NALU ALOHA PIER FESTIVAL
�- OCTOBER 13 & 14, 2016
Thls was another amcaing first-lime event for the
HBDBID. Celebrating the spirit and culture of the South
Pacific, Pier Plaza was the perfect setting for a day and
evening full of top-notch island entertainment, Vendors
provided authentic Islonder product, while m isicions
and dancers filed the show mobile stage all day.
This free to the public event provided an introduction
to the local community about the Hawaiian culture
and entertained thousands throughout the day.
We are currently in the planning process for our 2017
He'*Nalu Aroho Flew Festival. happening Friday and
Saturday. October 14 d 15,
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HBDBID 2016.2017 ANNUAL REPORT
Halloween Fest and Miracle on Main Tree Lighting represent two of the biggest events The
businesses present which are one-hundred percent aboul 'giving back to our community."
HALLOWEENFEST 2016
Even on a Monday night, the downtown destination of Main Sheet
and Sth d PCH was jam-packed with trick-or-heaters[
The Kids & Canine Contest on 5th JS PCH provided the perfect
+f}t
setting for hundreds of participants and spectators. Free attractions
such as inflotables, bounce houses, slides, games, petting zoo and
pony rides on Main Sheet added to the family fun memories.
Families visit with Police. Fire d Marine Safety along with our Parks
a Recreation staff Craft's Table. The HBDBfD spends over 511,00D
annuafly to make Main Sheet a safe and memorable familly-fun
Halloween destination for our Jocai community.
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MIRACLE ON MAIN / TREE LIGHTING
AND MONTH-LONG SANTA VISITS
or the fist time in the history of our HS Downtown
• Tree Lighting, we had to postpone Santa's arrival by
AlAApie a week in November 2016, because "Santa likes
Miracle reindeer, not RAIN dear!" niTubasplayed
ow
Christmas music under the awning. the All-American
Boys Chorus packed away the sound equipment
m2M ain St and returned in full splendor the following weekend.
So, the annual free lighting happened on November
26th instead of the 19th , with a full schedule of
entertainment and free refreshments for thousands of
visitors. Santa Claus, along with Mayor Kafopodis and
Miss Huntington Beach Jed the successful countdown
fw our much-loved tree fighting- The musical tree
entertained visitors through the month of December,
with 5 weekends of visits from Santa,
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HEC81D 2016.2017 ANNUAL REPORT
I 1
DESTINATION MARKETING & ADVERTISING
When marketing HB Downtown. we concentrate our eNorts in three areas:
1. Locals- mostly couples of all ages, families, friends' groups
2. Hotel guests
3. Leisure visitors to Orange County
------------------------------------- ----------- ----------- ------------------------ -----
Marketing through Events L Promotions
• National Dessert Day-scratcher cards from participating businesses (October)
• Small Business Saturday scratcher cards I Nov/Dec)
• Love in the HB-February
• Duchess of Downtown-Why My Mom Deserves a Day Downtown
-coordinated with 5th & PCH Grand Re-Opening (Moy)
• Duke of Downtown- "Why My Dad is so "Chill'
-Recognized at Chili at the Beach (June)
• July 4th Parade Flyer
• Free Gift at Kiosk = Summer Shuttle Promotion
• "Enter to Win' Free Beach Parking Pass Website Promotion
Marketing through Traditional and Non-Traditional Media
• Facebook/Twitter/Instagram = regular posts & likes, sharing member posts
• Facebook Contest = Enter to Win Air Show Photo Contest example
• Advertising events in local Papers: HB Independent, The Wave, The Local News
• Advertising in winter for OC Tourists: OC Where Magazine
• Free Advertising on the 405 Electronic Reader Board and HBTV3
- ------------------------------------------- ---------- - ---......_------...._...- ----
-
Marketing in person, thought community outreach:
• Taste of HB
• HB Chamber of Commerce events
• Charitable Donations: Golf Tournament Tee Sponsors
&$25 Gift Voucher HB Downtown Businesses.
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HBDBID 2016.2017 ANNUAL REPORT
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2016.2017 ANNUAL REPORT
BUSINESS MARKETING & ADVERTISING
While the HBDBID office focuses on increasing visitation to the downtown
businesses, we also offer 111D Members FREE advertising opportunities for their
businesses. This is one way we provide significant value to our BID Members.
Free Commercials / Videos
While the HBDBID office focuses on increasing visitation to
the downtown businesses. we also offer BID Members FREE
advertising opportunities for their individual business. We post
this Spotlight Video on our website, and the business owner also
owns the video for their own websites and social media efforts.
In the first 15 months, we have produced over 60 videos for our
downtown businesses.
Each month, the most recent five videos are Included In our
E-Newsletter and share with hotel salesiconcierge teams so
they are familiar with our unique businesses in downtown.
........................
Monthly E-Newsleffers
- Over c.7 subscribers
- Announces new businesses, special events
• Includes FREE advertisements from downtown businesses
»:
--------------------------------------
�Ur, Rirochwo DiMbuflon
CMG The Info Booth during Surf City Nights and other signature
events is a great place for businesses to display brochures
Nigh S and materials.
Always looking for ways to be relevant and "user-friendly, " we are working
behind the scenes to launch a fresh new website before year-end.
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HBCBIC 2016.2017 ANNUAL REPORT
Outreach to our business members is an ongoing activity.
With regular emalls and door to door communications, we stay
informed about our businesses' needs and concerns. Throughout the
year we schedule Stakeholder Meetings for our members to meet
each oiher and address specific topics, such as public safety.
------------- ------------------------------ ----------------------I.....------------.......
In addition to connecting with our business members, it is the goal of the HBDBID
Board and BID Manager to partner with other government, business and community
groups. Some examples of that activity include:
- - - - ............... ......
_
• City of HB-attending meetings such as: Weekly Specific Events, Monthly
Downtown Economic Development Committee. Quarterly "AIL BID" meetings,
Planning Commission and City Council meetings as appropriate
• VfsR HB-Attending onnuol and adhoc meetings; partnering on the
Ambassador Program. sharing data and resources.
• HIS Chamber of Commerce-attending breakfast and lunch meetings.
Economic Conference. Gala, Business Expo, and Golf Tournament
• Community involvement examples Include:
HB Int'I Surfing Museum events. Taste of HB / Children's Library, Every 15 Minutes-
Assembly &Golf Tournament, Orange Coast Community College & local HS suppot
• A NEW WORLD RECORD! - The HBDBID was proud to
partner with the HB International Surfing Museum as a '
$5000 sponsor for their June 20th "Circle of Honor" paddle
out world retard attempt. With 511 surfers joining Ion
at sea, and a couple of our board members out there with
�IS�them, we ore excited for the positive attention and sense
of pride this brings to our community, rru
The HBDBID partners with the City of H8 on many different levels. Importanfly, the BID
supports the Community Services Department with a $10.000 anrwal commitment to
advertising in the SANDS magazine. With the SANDS being delivered to over 80,000
households. this is a marketing fool for shoring our special events with HS residents.
ise" '1 Cir)IIKF
HBDBID 2016.2017 ANNUAL REPORT
► � �1 moms
The HBDBID and City of Huntington Beach work together though a MOU
currently authorising$154,000 annuallyforsidewalk maintenance in HB Downtown.
Day porters maintain cleanliness in most downtown areas
except for buildings that provide their own cleaning
service. Porters are responsible for lister, trash removal,
spot mopping of sidewalks, minor graffiti removal, dusting
aTmagob
L!�,ftj J, storefront sills and gum removal.
................................................................................... ... .......
Power Washing
The power washing program includes steam cleaning of sidewalks on Main Street
twice a week in peak periods and once a week in off-peak periods. Moinfenance
service includes monthly steam cleaning of sidewalks on 51h Street in addition to
increased service during peak summer months and special events. Alleys are
steam cleaned six times a year.
Coordination wHh Public Works
The BID Manager interfaces with the City Public Works Department to ensure a
safe environment regarding tree trimming, sidewalk replacement and report of
major graffiti clean-up, This maintenance partnership with the City is credited for
providing a cleaner, more beautiful downtown district,
In late Spring 2016 the HBDBID contracted Malco to steam clean The gvlters In
The some areas covered by the weekly sidewalk cleaning, further improving the
cleanliness factor in HB Downtown.
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HBDOID 2016.2017 ANNUAL REPORT
After the success of our pilot Ambassador
program in the summer of 2014, the HBDBID
partnered with Visit HB to make the VlsRor
Ambassador Specialist program a permanent �
asset in HB Downtown. r
This program is designed to have a designated,
highly visible persons] to engage the public to
provide information, directions or a friendly 8 =x
greeting. The Surf City Ambassadors are
responsible for dealing with quality of rife and
reporting issues to ensure that any public safety
concerns are addressed.
..........................................................................................
The 2016 summer trial program providing weekend
nightilme Ambassadors was a great success.
e s In fact, in conversations with Visit HB and our HBPD,
e we initiated the program even earlier this year,
starting in March.These weekend Ambassadors are
hired through a private licensed security service,
providing support to both late-night establishments
and our police staff. The HBDBID board believes
that having additional eyes and ears on the street
benefits visitors, residents, and businesses alike.
It is Important to our businesses and to the police department that our visitors enjoy
a sense of safety and security when they Will downtown. The HBDBID has established
a strong partnership with law enforcement and continues to advocate for appropriate
pollee coverage for downtown.
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HBDBID 2016-2017 ANNUAL REPORT
1 i
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The HBDBID understands that parking accessibility, availability,
and overall cleanliness of both the parking lot and restroom facilities
is a key component of the visitor experience to HB Downtown.
Businesses in downtown are excited to see structural Improvements made to the
Main Promenade Public Parking Structure in addition to other important improvements
such as fresh paint, better lighting and improvements in the daily cleaning schedule.
City staff has advised that there will be an increase in restroom maintenance, tine,
that by the end of 2017. the parking garage restrooms will be redesigned, inereasing
the number of stalls from five to eight public resirooms. The HBDBID Board appreciates
these improvements and continues to press the city to identify additional solutions
for providing more, and better, resfrooms for our visitors.
--------- ------------------------- -
We are especially excited for the discussions led by Visit HB regarding Improved
wayfinding signs throughout the city. Not only will this improve a visitor's ability to
find our parking lots, but such signage will provide an overall better more welcoming,
experience for visitors to HB Downtown-
The wayfinding signs will be a big help to change the perception of avaflabilly of
convenient parking In downtown. This year, the city chose not to work with us on
offering 2-Hour free parking during December and Valentines, but we hope to revisit
this partnership in the future, as we believe this promotion brings more people to our
destination and improves their perception of availability and accessibility of parking.
IT IS CONVENIENT TO PARK IN HB
DOWNTOWN
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HBDBID 2016.2017 ANNUAL REPORT
Businesses In the downtown core understand
that their success is directly related to the "local"
audience and the occupancy of key luxury hotels.
The HBDBID spends a significant amount of time and
kimmoney producing events and experiences designed
to create a sense of pride for our locals. Events such
as Chili at the Beach, Surf City Days, HolloweenFest
& AtiracI-on Main Street are excellent examples of
giving back to our community. In addition, we are
most fortunate to the main attraction for four
upscale hotels/resorls within walking distance.
• Combined total of over 1200 luxury guestrooms
y • Over 75`Yo occupancy results in year-round
visitation to our destination
• With an average daily rate of$213.00, our hotel
properties bring us guests with spending dollars
for our retail and restaurant businesses.
• The HBDBID board benefits from hotel leadership
on our board of directors.
According to Wil, visitor spending In Huntington
Beach is $519,500,000 annually, averaging
$1.400,000 a day or 559,303 an hourl
a "
'U P The HBDBID Is committed to working with and
supporting the best efforts of Visit HB to market
and salt Huntington Beach's Surf City USA brand
experience as the preferred quintessential
California beach destination.
0
201E-2017 ANNUAL REPORT
Huntington Beach Downtown businesses benefit from the efforts of a strong and
effective destination marketing organization, Visit Huntington Beach. Our downtown
district is the perfect setting for Visit HB's brand positioning statement:
Huntington Beach; forever summer, flawless weather, non-stop waves, perfect for
surfing or Just watching, surrounded by an cc live community of life enthusiasts.
Luxurious? Absolutely, yet we're proud of our unhurried, laid back, and welcoming
culture. For those seeking the quintessential California experience, we invite you to
the hub and soul of SoCal— Surf City USA.
Visit HB employs a team of professionals who drive business to our hotels and
downtown destination. Some of the many ways the BID organization and individual
businesses partner with VHB throughout the year Include:
Co-funding both the day and nighttime Ambassador Prograrr.
Providing the Information Kiosks with our latest brochures
Distribute the Visitor Guide at the BID Info table during Surf City Nights and other events.
Attending Partner Info Meetings
Attending China-Ready Meetings
Advertising in the FREE Shuttles
Partnering in the Beach Clean Up Days
The downtown district works ciosely to support the efforts of Visit HB as they worts to
increase visitation to Huntington Beach both domestically and lnfemationoHy.
0
HBDBID 2016.2017 ANNUAL REPORT
■ Retail 124 ;
■ Service r Office 97 c
Restaurants 78
Kiosks ;' Bank r' ATM 24
Hotels S
as of June 2017
BOUNDARIES IONF l
AND
BENEFIT ZONES ZOME2
I
2016-2017 ANNUAL REPORT
ot
BID RENEWAL - ASSESSMENT STRUCTURE
The City Council will conduct a public hearing and call to approve
the BID renewal. budget and assessment fees for the
Huntington Beach Downtown Business Improve District (HBDBID).
Ra1a1 Bu•ras•••OnrAckis
NaVHa0skin.Sabv 1000 Rot ba U07I No changes, term
-
1.001 5Q R.to 2 500 eq.H. WYJ
remainsat one a
2,501 sq R .to 4,999 sq 5. $930
5000 SQ R.or morn Sl
Raw,af.fJs 1J000 sq M.of 1• SM
1.001 sq R.to;5110 sj 5 562.7BOUNDARIES:
2,501 ig It.la4.M eq II ff00 _ a
me with
SPW .R.atrtOro s1
Holek 20"Dana a Ness f150 changesno 21-50 rooms
51- sort s
SQ.m•s770ra Fkst Flnm 240 ASSESSMENT RATES:
Samna nmr of higher $120 The _
with no
Cnr{KVWtoo
8sar•'A17V s9D0 changes at -
Ralall&dnar ii dada• f!'J9
1"L'Ham5kn 5alons
Rawnlff res S3]]
SERVICES & PROGRAMS:
Holsis 20 room"Or It" ProPrograms will continue
2t-5Drooma s3B0
to include marketing,
St+r0ottl" sew special advocacy
Service,'ORw Fltsi Floor {120 and maintenance,
with the • • • • •a
SacorW 5ppr or higher SBO
line r support the
Cirt.'Kink 330 Ambassador Program.
69nWAim vow
HBDBID 2016-201177 ANNUAL REPORT
BID BUDGET 2016-2017
W16-2017 2016-2917 2017-2018
Budget YTDJUNE Budget
INCOME
CITY Of HB-MAINTENANCE $ 154,000 S 107,048 $ 154,000
SURF CITY NIGHTS $ 295,000 $ 232,218 $ 308,000
BIDASSESSMENTS $ 110,000 S 83,193 S 134,460
OTHER EVENTS $ 60,000 $ 43,570 $ 79,000
$ 619,000 $ 466,129 $ 675AN
EXPENSES
MALCO MAINTENANCE S 148,000 $ 108,929 $ 148,000
SURF CITY NIGHTS S 119,500 $ 95,585 S 132,000
EVENTS/ HOLIDAY DECOR $ 84,000 $ 63,144 $ 111,600
MARKETING $ 89,200 $ 86,254 S 97,200
WAGES/PAYROLL S 93,200 $ 64,694 $ 93,700
AMBASSADOR S 45,000 $ 37,857 S 48,000
OFFICE /ADMIN S 40,100 S 36,365 $ 34,640
$ 629,000 $ 492,828 $ 664,640
VARIANCE $ 10,820
Visit www.hbdowntown to erview budget ek-tails and merthfy finantlal statements.
In January 2017, the BID Board of Directors approved a Reserves
Operating Policy, establishing guidelines for how the board can best
use these resources for the benefit of business improvement
downtown. As of June 30, 2017,there Is$240,000In reserves.
S
2Ci6-2017 ANNUAL REPORT
2016-2017 was a year of defining priorities for the HB Downtown
Business Improvement District. With Input from businesses, the board
defined three priorities to focus on for business improvement:
Public Safety / Vagrancy
Parking & Restrooms - Accessibility & Cleanliness
• Beautification
Also during this fiscal year, there was a city-appointed review of the
organization's finances. The BID Board was pleased with the results
of this close analysis, confirming all is in order. The special Finance
Committee provided useful suggestions for improvements which the
BID Board has been implementing accordingly.
Finally, in June of this year, the BID invested in a full organization
review conducted by the International Downtown Association.
At the time of this report, the board is still reviewing the recommen-
dotions provided by the IDA. From this report, the HBDBID expects
to develop a meaningful vision for the future, while collaborating
even more closely with the city to make a positive difference in the
downtown destination.
HBDBID 2016-2017 ANNUAL REPORT
Ag
71� ;:: ':' .
I TT
The HBDBID wishes to thank the following Committee Members for
their service and dedication. Each person's contributions are essen-
tial to our united efforts to improve Huntington Beach Downtown.
a RT IN TH E PARK EVENT COMMITTEE
Kevin Ashlord, Choir, Enlarge Media Susan Wellringer, Choi
Kate Hoffman, HB Art Center Kevin Ashford. Enlarge Media
Luanne Shoup, Resident Rob Kee, Erlorge Media
Michele Esparza,2nd Floor Food'ArNDrinks Bob Hoxsie, Mongiamo Gelato Coffe
Darcl Henderson. Budget/Finance Brett Barnes. Duke's
Susan Welfringer, BID Manager Ryon Mcloughkan, HSS
Mott Peterson, Legends
Michele Vesper Healing Beauty
Rnr.GEr, FINANCE & GOVERNANCE SUkF Clir NiCxHTS
Nicole Thompson, First Bonk Steve Grabowski. UPS Store. Choir
Stephanie Wilson, Fred's Steve Daniel. Rocky Mountain
Bra" Barnes. Dukes Mary Ann Senske, SCN Manager
Steve Grabowski, UPS Store Susie Smilh, Makin' Woves
Steve Daniel, Rocky Mountain Ch000late Factory Kevin Ashford, Enlarge Media
:nI..!WFFRS
Thank you to our volunteers who devoted their
time to work for the BID during the 2016-2017 year.
The Boys & Girls Clubs Orange Coast College OVHS Robotics
of Hunfmgfon Valley Hospitality Program OVHS Key Club
Huntington Beach Kiwanis Matt Liffreina FVHS Make a Wish Club
0
HBDBID 2016.2017 ANNUAL REPORT
wo wnrown
iY
www.hbdowntown.com
315 3rd St, Huntington Beach, CA 92648
(714) 536.8300
Res-okrh dx i Ab -20 l7 30
EXHIBIT B
Downtown Business Improvement District
Proposed Assessment Formula 2017-2018
Benefit Zone 1
Retail Businesses 1,000 sq. ft or less $300
(Includes Nail/Hair/Skin
Salons
1,001 s . ft. to 2,500 s . ft. $600
2,501 s . ft .to 4,999 sq ft. $900
5,000 s . ft. or more $1,200
Restaurants 1,000 s . ft. or less $300
1,001 s . ft. to 2,500 s . ft. $600
2,501 s . ft. to 4,999 s . ft $900
5,000 s . ft. or more $1,200
Hotels 20 rooms or less $180
21-50 rooms $360
51+ rooms $600
Services/Office* First Floor $240
Second floor or higher $120
Cart/Kiosk $60
Banks/ATM $600
Benefit Zone 2
Retail Businesses $300
(Includes Nail/Hair/Skin
Salons
Restaurants $300
Hotels 20 rooms or less $180
21-50 rooms $360
51+ rooms $600
Service/Office* First Floor $120
Second floor or higher $60
Cart/Kiosk $30
Banks/ATM $600
• Assessments Excluded for Apartments, real estate agents, non-profits, home
based businesses, and temporary vendors.
• Temporary businesses (defined as business open 60 days or less) pay 50% of
yearly assessed fee rate.
• Businesses and non-profit organizations outside the area may join with the
approval of the BID Board by paying the equivalent fee annually.
• Non-profit organizations within the BID Assessment Zone can voluntarily
participate by paying $30 to the Downtown BID directly.
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Huntington Beach
Downtown Business Improvement District
BBoundaries and Benefit Zones 1 & 2
2017-2018 LIST OF HUNTINGTON BEACH DOWNTOWN BUSINESSS IMPROVEMENT DISTRICT MEMBERS
AS OF AUGUST 1, 2017
ZONE BID CAT BIZ NAME STREET# STREET NAME UNIT#
1 SVC/OFFICE INNOCEAN WORDWIDE AMERICAS 120-1BO STH 200
1 RESTAURANTS BRUXIE-GOURMET WAFFLE SANDWICHES ISO STH 120
1 RESTAURANTS SHAKEAWAY 120 5TH 120
1 RESTAURANTS JOHNNY ROCKETS 120 5TH 100
1 RETAIL MERRILEE'S INC 120 STH C110
1 RETAIL JOLYN CLOTHING COMPANY ISO 5TH 100
1 RETAIL HUNTINGTON BEACH OUTLET 155 STH 189
1 RETAIL CHILIBEANS 155 STH
1 RETAIL c v s 155 STH 175
1 RETAIL FOREVER21 155 STH 141
1 RETAIL RIP CURL SURF CENTER 1SS STH 101
1 RETAIL ACTIVE RIDE SHOP 155 STH 111
1 RESTAURANTS RITTER'S$TEAM KETTLE COOKING 180 STH 130
1 RETAIL SKECHERS ISO STH 110
1 RETAIL STUDIO37 207 STH
1 RESTAURANTS PETE S MEXICAN FOOD 213 STH
1 SVC/OFFICE YOR HOME REALTY 214 STH 205
1 RETAIL THE ICE CREAM WAY 214 STH 102
1 RETAIL HAWLEYWOODS BARBER SHOP 214 STH 103
1 SVC/OFFICE LATELY LILY LLC 214 STH 202
1 RESTAURANTS NORTH SHORE POKE 214 STH 101
1 SVC/OFFICE T R RANCH SERVICES LLC 214 STH 201
1 SVC/OFFICE TAKEYA USA CORP 214 STH 204
1 RETAIL TOP HB NAILS 220 STH
1 RETAIL THE BLOW DOWN 224 STH
1 RETAIL BANZAI BOWLS 222 STH
1 SVC/OFFICE COASTLINE REAL ESTATE INVESTMENTS LLC 215 5TH A
1 RETAIL 1 LOOK VINTAGE 217 STH
1 RETAIL PRISTINE MOTORSPORTS 225 STH
1 RESTAURANTS RUBY'S SURF CITY DINER 1 MAIN
1 RETAIL LETS GO FISHING 21 MAIN
1 RETAIL SURF CITY STORE 60 MAIN
1 RETAIL KITECONNECTION 61 MAIN
1 SVC/OFFICE IPA 1031 GROUP LLC 101 MAIN 260
1 SVC/OFFICE EDM SERVICES INC 101 MAIN 290
1 SVC/OFFICE MCA TRADING LLC 101 MAIN 240
1 SVC/OFFICE RIO MEDIA INC 101 MAIN 230
1 SVC/OFFICE INNOCEAN WORDWIDE AMERICAS 101 MAIN 285
1 SVC/OFFICE CORREA&ASSOCIATES 101 MAIN 220
1 SVC/OFFICE INVESTMENT BUILDERS LLC 101 MAIN 280
1 RETAIL IACK'SGIRLS 101 MAIN Ill
1 RETAIL JACMS SURFBOARDS 101 MAIN 101
1 SVC/OFFICE WEAVER&ASSOCIATES 101 MAIN 220
1 SVC/OFFICE SKWIEW MEDIA CONCEPTS 117 MAIN 202
1 SVC/OFFICE CA IMPORT EXPORT 117 MAIN 202
1 SVC/OFFICE G L M&INVESTMENTS INC 117 MAIN 205
1 SVC/OFFICE HIRING CREDIT SPECIALISTS LLC 117 MAIN 202
1 SVC/OFFICE P RTALENT 117 MAIN 208
1 RESTAURANTS PERQ'S NIGHTCLUB&SPORTSBAR 117 MAIN
1 RESTAURANTS WAHOD'SFISHTACO 120 MAIN
1 RETAIL QU1KSILVER 121 MAIN
1 RETAIL ICALIFORNIA CLOTHING 1123 MAIN 101
1
2017-2018 LIST OF HUNTINGTON BEACH DOWNTOWN BUSINESSS IMPROVEMENT DISTRICT MEMBERS
AS OF AUGUST 1, 2017
ZONE BID CAT BIZ NAME STREET# STREET NAME UNIT#
1 SVC/OFFICE W&R STUDIOS 123 MAIN 201
1 RETAIL THUNDER BURGRZ&PIZZA 126 MAIN 104
1 RETAIL VAPE IT UP 126 MAIN 103
1 RETAIL NEVER JUICE BAR 126 MAIN 102
1 RETAIL HUNTINGTON SURF&SPORT 126 MAIN 101
1 RESTAURANTS 2ND FLOOR FOOD ART DRINKS 126 MAIN 201
1 RETAIL BEACH ISLAND 127 MAIN
1 SVC/OFFICE F H A REVIEW 200 MAIN 204B
1 RETAIL HERITAGE STREETWEAR 200 MAIN 115
1 RETAIL CALI SHORE STORE 200 MAIN 112
1 RETAIL THE COFFEE BEAN&TEA LEAF 200 MAIN 109
1 RETAIL HEAVENLYCOUTURE 200 MAIN 113
1 RESTAURANTS BOMBURGER 200 MAIN 114
1 SVC/OFFICE BETTER CHOICE FINANCIAL 200 MAIN 2G4A
1 RESTAURANTS a J'S CHICAGO PIZZERIA 200 MAIN 101
1 RESTAURANTS COACH'S MEDITTERANIAN GRILL 200 MAIN 105
1 RESTAURANTS CRABBYS BOAT HOUSE 200 MAIN 101A
1 RESTAURANTS HURRICANES BAR&GRILL 200 MAIN 201
1 RESTAURANTS I H O P 200 MAIN 116
1 RETAIL MAIN STREET HAIR COMPANY 200 MAIN 108
1 RETAIL MAIN STREET OPTICAL&BOUTIQUE 200 MAIN 107
1 RETAIL ROCKY MOUNTAIN CHOCOLATE FACTORY 200 MAIN 106
1 RETAIL SEA NAILS 20D MAIN 117
1 RETAIL SURF CITY MARKET 200 MAIN 103A
1 SVC/OFFICE ROBERT KOURY PROPERTIES 200 MAIN 206
1 RETAIL AMERICAN VINTAGE 201 MAIN C
1 RETAIL BASKIN-ROBBINS4362100 201 MAIN B
1 RESTAURANTS HUNTINGTON BEACH BEER COMPANY 201 MAIN E
1 RETAIL SAKALSURFBOARDS 201 MAIN A
1 RESTAURANTS THE FUNNEL HOUSE 20S MAIN
1 RESTAURANTS KILJARNEY'S 209 MAIN
1 SVC/OFFICE RICHARD HARLOW&ASSOCIATES 211 MAIN C
1 RESTAURANTS SHARKEEZ 211 MAIN A
1 RESTAURANTS SUGAR SHACK 213 IMAIN
1 SVC/OFFICE BOGGELN&COMPANY CPA 21S MAIN 1/2
1 RESTAURANTS NO KA 01 225 MAIN
1 RESTAURANTS LONGBOARD RESTAURANT&PUB 217 MAIN
1 SVC/OFFICE TEAM REAL ESTATE 221 MAIN H
1 BANK/ATM WELLS FARGO HOME MORTGAGE 221 MAIN G
1 RESTAURANTS DOSTOROS 221 MAIN A
1 RESTAURANTS LUIGI'S RESTAURANT 221 MAIN B
1 RESTAURANTS STARBUCKS COFFEE COMPANY#575 221 MAIN C
1 RESTAURANTS ZERO ZERO PIZZERIA 221 MAIN D
1 RETAIL MELEESA 221 MAIN E
1 RESTAURANTS ALOHAGRILL 221 MAIN F
1 SVC/OFFICE H M R ARCHITECTS 221 MAIN I
1 SVC/OFFICE HAMLIN GOODING 221 MAIN J
1 SVC/OFFICE MAILPIX INC 221 MAIN K
1 SVC/OFFICE TEAM DESIGN&CONSTRUCTION 221 MAIN S
1 SVC/OFFICE 2Z1 N MAIN STREET BEACH PROPERTIES LLC 221 MAIN S
1 SVC/OFFICE HB YOGA COLLECTIVE 301 MAIN 309
1 SVC/OFFICE WAVELENGTHS RECOVERY LLC 301 MAIN 201
2
2017-2018 LIST OF HUNTINGTON BEACH DOWNTOWN BUSINESSS IMPROVEMENT DISTRICT MEMBERS
AS OF AUGUST 1, 2017
ZONE BID CAT BIZ NAME STREET# STREET NAME UNIT#
1 CART/KIOSK SURF CITY HENNA&THREADING ICT) 301 MAIN CT
1 CART/KIOSK TOYS HB(CT) 301 MAIN CT7
1 CART/KIOSK HOT TRENDS SUNGLASSES(CT) 302 MAIN CT2
1 CART/KIOSK HOT TRENDS SUNGLASSES(CT) 301 MAIN CT2
1 CART/KIOSK HOT TRENDS SUNGLASSES(CT) 301 MAIN CT
1 CART/KIOSK MAIN STREET EXPRESS(CT) 301 MAIN CTS
1 CART/KIOSK POSITIVE THOUGHT BRAND 301 MAIN CT4
1 CART/KIOSK POSITIVE THOUGHT BRAND 301 MAIN CTS
1 RETAIL 7-ELEVEN STORE 301 MAIN 112
1 CART/KIOSK ZIMBABWE HB GIFTS&ACCESSORIES 301 MAIN CT9
1 RESTAURANTS SHABU ON FIRE 301 MAIN 110
1 RETAIL MAIN STREET DAY SPA 301 MAIN 108
1 RESTAURANTS LEGENDS SURF CITY 301 MAIN 101
1 SVC/OFFICE PARKING CONCEPTS INC 301 MAIN
1 RESTAURANTS PIZZA LOUNGE 301 MAIN 107
1 RESTAURANTS SUSHI ON FIRE 301 MAIN 103
1 RETAIL MAIN STREET WINE COMPANY 301 MAIN 105
1 RETAIL PARLOUR E LEV EN 301 MAIN 102
1 RETAIL ROCKIN FIGS SURF HEADQUARTERS 316 MAIN A
1 RESTAURANTS AVILA'S EL RANCHITO H B 318 MAIN
1 RETAIL MAKIN WAVES SALON 320 MAIN
1 RETAIL DAISY BLUE 320 1/2 MAIN
1 SVC/OFFICE HUNTINGTON BEACH REALTY 322 MAIN
1 RETAIL HUNTINGTON BEACH EASY RIDER,DANK CLOTHING 326-328 MAIN 101
1 SVC/OFFICE HUNTINGTON BEACH BICYCLE COMPANY 326 MAIN 101
1 RETAIL DIANES/BEACH FEVER 116-118 MAIN
1 RETAIL MODEL CITIZEN 324-326 MAIN
1 SVC/OFFICE THE UPS STORE#4482 412 OLIVE
1 RETAIL COLDSTONE HB 416 OLIVE K
1 RESTAURANTS THE IRISHMAN 424 OLIVE
1 RESTAURANTS DAIRYQUEEN 102 PACIFICCOAST
1 RESTAURANTS T K BURGERS 110 PACIFIC COAST
1 SVC/OFFICE SUNWEST REALTY 120 PACIFIC COAST
1 CART/KIOSK CELLORION(CT) 300 PACIFIC COAST CTS
1 CART/KIOSK ANDE'S PERUVIAN ARTS&CRAFTS 300 PACIFIC COAST CT6
1 SVC/OFFICE HOM SOTHEBY'S INTERNATIONAL REALTY 300 PACIFIC COAST 405
1 SVC/OFFICE PIERSIDE COMMISSARY 300 PACIFIC COAST
1 RESTAURANT GEORGE'SGRILL 300 PACIFIC COAST 107E
1 CART/KIOSK DAVEY'S LOCKER SPORTFISHING 300 PACIFIC COAST CT3
1 CART/KIOSK SURF CITY EXPRESS 300 PACIFIC COAST CT6
1 SVC/OFFICE MODERN PARKING INC 300 PACIFIC COAST
1 SVC/OFFICE CS INVESTMENTS INC 300 PACIFIC COAST 301
1 SVC/OFFICE GRUPO GALLEGOS 300 PACIFIC COAST 200
1 SVC/OFFICE W S L NORTH AMERICA 300 PACIFIC COAST 303
1 SVC/OFFICE VEGWARE PACKAGING INC 300 PACIFIC COAST 110
1 CART/KIOSK ARMIJO ANTHONY 300 PACIFICCOAST CT
1 RETAIL HAVAIANAS SANDALS 300 PACIFICCOAST 107A
1 CART/KIOSK PEREZRODI 300 PACIFICCOAST
1 CART/KIOSK ANDE'S PERUVIAN ARTS&CRAFTS 300 PACIFICCOAST CTS
1 RESTAURANTS BLACK BULL CHOP HOUSE 300 PACIFIC COAST 112
1 RETAIL HUNTINGTON SURF&SPORT 300 PACIFIC COAST 104:::]
1 RESTAURANTS GALLAGHER'S PUB&GRILL 300 PACIFIC COAST 113
3
2017-2018 LIST OF HUNTINGTON BEACH DOWNTOWN BUSINESSS IMPROVEMENT DISTRICT MEMBERS
AS OF AUGUST 1,2017
ZONE BIO CAT BIZ NAME STREET# STREET NAME UNIT#
1 RESTAURANTS FRED'S MEXICAN CAFE 300 PACIFICCOAST 201
1 RESTAURANTS BILK EARTH SEA SPIRTS 300 PACIFICCOAST 202
1 SVC/OFFICE SURF LINE 300 PACIFICCOAST 310
1 RESTAURANTS suewAY 300 PACIFICCOAST 1068
1 RESTAURANTS SANDY'S BEACH GRILL 315 PACIFIC COAST
1 RESTAURANTS DUKES 317 IPACIFICCOAST
1 RESTAURANT SESSIONS WEST COAST DELI 414 PACIFICCOAST
1 RETAIL EL DON LIQUOR 415 PACIFICCOAST
1 SVC/OFFICE LAZ PARKING CALIFORNIA LLC SDO PACIFIC COAST
1 HOTELS SHOREBREAK HOTEL 500 PACIFIC COAST
1 CART/KIOSK SWEETS CHOICE 21030 PACIFIC COAST CT-K100
1 CART/KIOSK DR EYE-PHONE 21030 PACIFIC COAST CT-KI00
1 RETAIL THE AMERICAN DREAM 21058 PACIFIC COAST 130
1 RETAIL HOLLY AND HUDSON 21028 PACIFIC COAST 200
1 RETAIL URBAN OUTFITTERS 21034 PACIFIC COAST 100
1 RETAIL SUNGLASS RESORT 21028 PACIFIC COAST 130
1 RETAIL FREE PEOPLE 21022 PACIFIC COAST 120
1 RETAIL HEIRLOOMS AND HARDWARE 21046 PACIFIC COAST 210
1 RETAIL AT&T AUTHORIZED RETAILER n159B 21010 PACIFIC COAST ISO
1 RETAIL BARNABAS CLOTHING CO 21D34 PACIFIC COAST 220
1 RESTAURANTS BLUEGOLD 21016 PACIFIC COAST 200
1 RESTAURANTS BACKHOUSE YAKATORI AND SUSHI 21058 PACIFIC COAST 250
1 RESTAURANT FROSTED CUPCAKERY 21D58 PACIFIC COAST 180
1 RETAIL PETALS AND POP 21058 PACIFIC COAST 120
1 RESTAURANT IL BARONE SICILIAN STREET FOOD 21058 PACIFIC COAST 114
1 SVC/OFFICE THE RESIDENCES AT PACIFIC CITY-LEASING OFFICE 21034 PACIFIC COAST 130
1 RETAIL B CANDY 21058 PACIFIC COAST 210
1 RETAIL MOLLY BROWNS OF HUNTINGTON BEACH 21034 PACIFIC COAST 230
1 SVC/OFFICE OJM CAPITAL PARTNERS Z1058 PACIFICCOAST 220
1 RESTAURANTS BEAR FLAG FISH 21.058 PACIFICCOAST 124
1 RESTAURANT PORTOLA COFFEE ROASTERS 21058 PACIFICCOAST 170
1 RETAIL DRYBAR 21016 PACIFICCOAST 104
1 RESTAURANT HANS ICE CREAM 21058 PACIFICCOAST 140
1 RESTAURANT MAHOGANY SMOKED MEATS 21058 PACIFIC COAST 154
1 RESTAURANT GELATERIAZOMOLO 21022 PACIFIC COAST 110
1 RETAIL LUSH FRESH HANDMADE COSMETICS 21034 PACIFIC COAST 120
1 RESTAURANTS BUNGALOW HUNTINGTON BEACH 21058 PACIFIC COAST Z40
1 RETAIL JOHN GALT 21034 PACIFIC COAST 110
1 RESTAURANT PIE-NOT 21058 PACIFIC COAST ISO
1 RETAIL LINKSOUL 21046 PACIFIC COAST 110
1 RESTAURANT PHILZ COFFEE 22010 PACIFIC COAST 130
1 RETAIL TANKFARM&CO 21034 PACIFIC COAST 150
1 RETAIL BURNT CRUMBS 21058 PACIFIC COAST 100
1 SVC/OFFICE ACE PARKING MANAGEMENT INC 21080 PACIFIC COAST
1 RETAIL POPBAR 21058 PACIFIC COAST 122
1 RETAIL SEAFOLLY 21010 PACIFIC COAST 120
1 SVC/OFFICE LAZ PARKING CALIFORNIA LLC 21010 PACIFIC COAST
1 I RETAIL FRANCESCAS COLLECTIONS 21028 PACIFIC COAST 112
1 RETAIL SEPHORA M14 21040 PACIFIC COAST 120
1 RETAIL SMOCKING BIRDS BABY BOUTIQUE 21034 PACIFIC COAST 2S0
1 RESTAURANTS !WAYS&MEANS 21022 PACIFIC COAST 130&140
1 RESTAURANTS JOLD CROW SMOKEHOUSE 121022 PACIFIC COAST 230
4
2017-2018 LIST OF HUNTINGTON BEACH DOWNTOWN BUSINESSS IMPROVEMENT DISTRICT MEMBERS
AS OF AUGUST 1, 2017
ZONE BID CAT SMOOWL STREET NAME UNIT#
1 RETAIL CRAZY SHIRTS 21058 PACIFIC COAST 200
1 RETAIL IRENE'S STORY 21046 PACIFICCOAST 120
RETAIL WEST OF CAMDEN 20128 PACIFICCOAST 120
RETAIL THE PLANTATION HAWAII 21034 PACIFICCOAST 210
1 RETAIL THE WEARHOUSE 21034 PACIFIC COAST 108
1 RETAIL KIN BOUTIQUE&GALLERY 21016 PACIFICCOAST 110
1 RETAIL TOMMY BAHAMA Z1028 PACIFIC COAST 110
1 RETAIL CHERRY HILLS MARKET 21034 PACIFICCOAST 100
I RETAIL OCEAN BLUE ART&DESIGN 21046 PACFIC COAST 200
1 RESTAURANTS SAINT MARC PUB CAFE`BAKERY&CHEESE AFFINAGE 21058 PACIFIC COAST 230
1 RETAIL MAC COSMETICS 21046 PACIFICCOAST 100
1 SVC/OFFICE EQUINOX 21010 PACIFICCOAST 110&Z00
I RETAIL TOP DOG BARKERY 21010 PACIFICCOAST 160
1 RESTAURANTS SIMMZYS HUNTINGTON BEACH 21028 PACIFIC COAST 100
1 RESTAURANTS oLA 21040 PACIFIC COAST 200
1 RESTAURANTS LEMONADE 21016 PACIFIC COAST 105
1 RETAIL H&M 21054 PACIFICCOAST 100&200
I HOTELS PASEA HOTEL&SPA 21090 PACIFICCOAST
I SVC/OFFICE ACE PARKING MANAGEMENT INC 21100 PACIFICCOAST
1 HOTELS WATERFRONT HILTON REACH RESORT 21100 PACIFIC COAST
1 SVC OFFICE TOES ON THE NOSE 21500 PACIFIC COAST 159
1 SVC OFFICE ACE PARKING MANAGEMENT INC 21500 PACIFIC COAST
I HOTELS HYATT REGENCY HB RESORT&SPA 21500 PACIFICCOAST
I SVC/OFFICE PRESENTATION SERVICES 21500 PACIFIC COAST
1 RETAIL TRAVELTRADERS 21500 PACIFICCOAST
1 RESTAURANT 25 DEGREES 146 412 WALNUT
SVC/OFFICE CAPITAL INVESTMENT NETWORK INC 414 WALNUT
RETAIL M E HELME HOUSE FURNISHING CO 517 WALNUT
CART/KIOSK ZENT SEAN(CT) 300 PACIFIC COAST CT2
1 RESTAURANTS THE PIZZA PRESS iso STH 110
RETAIL SURFER SUPPLY 21058 PACIFIC COAST 118
RETAIL CALI CLOTHING 11 205 MAIN 42737
1 SVC OFFICE CAPITAL MARKETING COMPANY 117 MAIN MAIN 203
1 SVC OFFICE CLEAR VIEW SYSTEMS 221 MAIN T
1 1 SVC OFFICE THE NEXT LEVEL 117 MAIN 209
1 SVC OFFICE LUNA UNITED 300 IPACIFIC COAST 200
RETAIL BROOKS AND BREAKERS 119 MAIN
SVC/OFFICE TURN KEY HOMES 117 MAIN 201
RETAIL CARILCHA HUNTINGTON BEACH 21010 PACIFIC COAST 0200
1 RETAIL ZEROZERO GOURMET GRILL 200 MAIN 1038
1 CART/KIOSK SPIN4FOCLIS(CT) 21058 PACIFIC COAST CT-K104
1 1 CART/KIOSK WORLD FAMOUS BIG KONE HUNA(CT) 300 PACIFIC COAST CTI
I CART/KIOSK DORUK SILVER INC(CT) 21030 PACIFIC COAST CT-K102
1 RETAIL SALT LIFE LLC 207 MAIN
I RETAIL TRIFECTA WORLDWIDE DISTRIBUTORS/TRIFECTA BIKE CO 326 MAIN 101
1 RESTAURANTS CRUISERS PIZZA BAR GRILL 210 STH
1 RETAIL BARE BUNNY AESTHETICS 526 -MAIN 102-4
1 CART/KIOSK SUPREME(CT) 21030 PACIFIC COAST CT
I CART/KIOSK HAT HUT 21030 PACIFIC COAST CT-K-106
I RETAIL MANELAB 526 MAIN 102-2
1 RETAIL SURF CITY EXPRESS lis MAIN
I CART/KIOSK LIFEISGOOD 21030 PACIFIC COAST
5
2017-2018 LIST OF HUNTINGTON BEACH DOWNTOWN BUSINESSS IMPROVEMENT DISTRICT MEMBERS
AS OF AUGUST 1,2017
loll 1%
ZONE RID CAT BIT NAME STREET# STREET NAME UNITI
1 RETAIL HURLEY PACIFIC CITY 21028 PACIFIC COAST 200
ZONE 2 �
2 SVC/OFFICE RIPCORD DIGITAL INC 307 3RD 202
2 RETAIL BOW AND ARROW HAIR LOUNGE 315 3RD P
2 SVC/OFFICE ENLARGE MEDIA GROUP 307 3110 201
2 RETAIL SPIRITUAL ORIGINS 307 3111) 101
2 SVC/OFFICE SCALP AESTHETICS O C 315 3RD O
2 SVC/OFFICE GALITZEN PROPERTIES 315 3RD A
2 RETAIL HAVEN OF WELLNESS 315 3RD H-M
2 RETAIL SALON RETRO 31S 3RD F
2 SVC/OFFICE LEE ROBINSON,CPA 315 3RD C
2 SVC/OFFICE RMA INTERNATIONAL LANDSCAPE ARCHITECTURE 315 3RD N
2 SVC/OFFICE SAIL PROPERTIES 315 3RD D
2 RETAIL PEDEGO HB 301 STH
2 SVC/OFFICE SURFBOARD AND BIKE RENTALS 311 STH
2 RETAIL DING DR 311 STH
2 SVC OFFICE OILFIELD TUBULARS AND SUPPLY CO LLC 321 STH 1
2 SVC/OFFICE A&S ACCOUNTING SOLUTIONS 321 STH
1 RETAIL PORCELIAN 611 STH
2 RETAIL SALT HAIR LOUNGE 410 MAIN 104
2 RETAIL JAX BICYCLE CENTER 410 MAIN
2 SVC J OFFICE CONTINENTAL CLEANERS 411 NAIN
2 SVC/OFFICE SURF CITY CHIROPRACTIC 411 MAIN B
2 RETAIL ORANGE COUNTY BARBERS PARLOR 417 MAIN 102
2 RETAIL SURF CITY SEGWAY 417 MAIN 101B
2 RETAIL NEIRA DESIGNS&FIX-IT 417 MAIN 101
2 RETAIL MOOD SWINGS 417 MAIN 103
2 SVC/OFFICE MAILBOXSTATION 419 MAIN A
2 SVC/OFFICE PACIFIC RIM TAX&ACCOUNTING 428 MAIN 201
2 SVC OFFICE LENGELE&ASSOCIATES LLC 428 MAIN 208
2 SVC/OFFICE AMBIT CONSULTING LLC 428 MAIN 206
2 RETAIL MIN'S DYNASTY PERMANENT MAKEUP 428 MAIN 203
2 SVC/OFFICE HOWARD FISCHER DVM 428 MAIN 209
2 SVC/OFFICE NEXGEN HOME FINANCE 428 MAIN 707
2 SVC/OFFICE MINNOW ELEVEN 428 MAIN 202
2 SVC/OFFICE WESTLAND BUSINESS SERVICES INC 428 MAIN 202
2 RETAIL MOTIF ON MAIN SALON 42$ MAIN 102
2 RESTAURANTS MILK&HONEY 438 MAIN 110
2 RETAIL ARIA HOOKAH LOUNGE 438 MAIN 100
2 SVC/OFFICE KOA CONSULTING 438 MAIN 200
2 SVC/OFFICE SOLENA LANDSCAPE 438 MAIN 210
2 SVC/OFFICE RON STERUD AND ASSOCIATES 438 MAIN 220
2 SVC/OFFICE THE TRAINING SPOT 440 MAIN
2 SVC/OFFICE GENTLE DENTAL HUNTINGTON BEACH 501 MAIN A
2 RETAIL ANNIE NAILS 501 MAIN F
2 RESTAURANTS BODHI TREE VEGETARIAN CAFE 501 MAIN €
2 RESTAURANTS JAN'S 501 MAIN D
2 RETAIL MONTGOMERY JEWELERS 501 MAIN G
2 BANKS/ATM FIRST BANK 501 IMAIN H
2 SVC/OFFICE BEACH CITY HAIRCUTTING 504 MAIN D
2 SVC/OFFICE DIRTY DOG WASH 504 I.AIN C
6
'2017-2018 LIST OF HUNTINGTON BEACH DOWNTOWN BUSINESSS IMPROVEMENT DISTRICT MEMBERS
AS OF AUGUST 1, 2017
ZQitE_ 6 { �lZ`NA141E STIkET# STREET NAME UNIT#
2 SVC/OFFICE LUCYS TAILORING&ALTERATIONS 504 MAIN B
2 SVC/OFFICE MAIN STREET CLEANERS 504 MAIN A
2 RETAIL EUROPA NAIL STUDIO 508 MAIN A
2 RETAIL MAIN STREET LIQUOR SOB MAIN
2 RESTAURANTS CUCINA ALESSA HIS 520 MAIN
2 RESTAURANTS THAI WAVE S22 MAIN
2 SVC/OFFICE SMILES CAFE 305 MAIN D
2 SVC/OFFICE INTEGRATIVE PAIN AND WELLNESS CLINIC 305 ORANGE F
2 SVC/OFFICE BRENT 0 NICHOLS DDS 305 ORANGE A
2 SVC/OFFICE MERL L FLEMING DOS 305 ORANGE B
2 SVC/OFFICE DANIEUAFFE DDS 30S ORANGE C
2 RESTAURANTS DWIGHT'S BEACH CONCESSION 201 PACIFIC COAST
2 RESTAURANTS ZACKS PIER PLAZA 405 PACIFICCOAST
2 RESTAURANTS THE COFFEE CORNER 602 PACIFICCOAST
2 RESTAURANTS SANCHO'STACOS 602 PACIFICCOAST B
2 SVC/OFFICE H B PACIFIC COAST ENTERPRISE 714 PACIFICCOAST
2 RETAIL 7-ELEVEN STORE 706 PACIFICCOAST
2 HOTELS HUNTINGTON SURF INN 720 PACIFICCOAST
2 RESTAURANTS KOKOMO'S SURFSIDE GRILL 21071 PACIFICCOAST
2 RESTAURANTS JACK'S BEACH CONCESSION 21091 PACIFIC COAST
2 RESTAURANTS NAUGLES 21351 PACIFIC COAST
2 SVC/OFFICE WATERFRONT HILTON BEACH CABANA 21351 PACIFIC COAST
2 RESTAURANTS zACKsToo 21579 PACIFIC COAST
2 RETAIL WERY DESIGN GRUPPE 220 WALNUT
2 RETAIL BEAUTY BUNGALOWS BY PORCELAIN S26 MAIN 102
2 RETAIL HEALING BEAUTY 526 MAIN 102
2 RETAIL SUGAR HAVEN 526 MAIN 102-3
2 RETAIL lHONEYCOMB S26 MAIN 102
2 RETAIL JSURFSIDE PRINTS 1417 MAIN 202
7
Res. No. 2017-30
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, ROBIN ESTANISLAU the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on September 18, 2017 by the following vote:
AYES: Semeta, Posey, Delgleize, Hardy, Brenden, Peterson
NOES: None
ABSENT: None
RECUSE: O'Connell
City Clerk and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California