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HomeMy WebLinkAboutCity Council - 2018-33 RESOLUTION NO. 2018-33 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2018-2019 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the 'passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2018-2019 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2017-2018 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2018-2019" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2018-2019 and a description of the improvements and activities to be provided for Fiscal Year 2018-2019. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2018-2019 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. 18-6464/179259/mv 1 Resolution No. 2018-33 SECTION 4. A public hearing shall be held before the City Council on June 18, 2018, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50%or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3`d Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntin on Beach at a regular meeting thereof held on the 21 day of 2018. E Mayor REVIEWED AND APPROVED: APPROVED A ity Manager City Attorney tAl 7 18-6464/179259/mv 2 ExHr Brrp HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT MODIFIED ANNUAL REPORT OCT. 1 , 2017 -JUNE 30, 2018 `�Qg04EME,y? w u1wnrawn � s r ..t L ANNUAL REPORT OCTOBER 1, 2017-JUNE 30, 2018 This report covers nine months, rather than twelve, due to the upcoming change to a change in the fiscal year beginning July 1, 2018. ABOUT On September 7, 2004, the City Council approved Ordinance No.3661 to establish the Huntington Beach Downtown Business Improvement District (HBDBID). The purpose is to fund and to promote activities which benefit businesses located and operating in the HBDBID assessment zone within the City of Huntington Beach. The HBDID is located in the downtown Huntington Beach area which includes Main Street, 5tn and PCH, and Pacific City. The businesses within the boundaries are assessed a HBDBID fee based on their size, location and business type. The HBDBID Board of Directors are selected by an election process by the stakeholders that are within the Downtown Business District boundaries. The Directors act as an Advisory Board that make recommendations to the City Council on the expenditures of revenues derived from the assessments to strengthen and improve the experience of those visiting and doing business within the HBDBID boundaries. MISSION The Huntington Beach Downtown Business Improvement District is an organization, comprised of the businesses located in the downtown area, united in purpose and dedicated to the improvement of the economic business environment of Downtown Huntington Beach related to marketing, safety, maintenance, tourism, parking, and specific events. 2017-2018 BOARD OF DIRECTORS President: Vice President: Matt Peterson Bob Bolen Legends Surf City Bar Huntington Beach Realty Secretary: Treasurer: Kate Leigh Mike Williams A Street Partners Longboards Pub Past President Steve Daniels Rocky Mountain Chocolate Factory DIRECTORS: Dave Shenkman Max Shultz Lizzie Raudenbush Kite Connection Sessions West Coast Deli Kimpton Shorebreak Hotel Susie Smith Dick Thorpe Makin Waves Hair Salon Pristine Motorsports STAFF: Interim HBDBID Manager through 2/05/18: Mary Ann Senske HBDBID Manager 2/05/18: Marianne Tonjes Surf City Night's Manager: Mary Ann Senske Administrative Assistant: Darci Henderson HIGHLIGHTS 2017-18 Steady growth of new businesses and destination enhancements continued this year. Pacific City features over 60 exciting shopping, dining, and service businesses and foot traffic on their property has increased. The 500 upscale apartments adjacent to Pacific City have been filling up, which will bring a steady stream of visitors and shoppers to the HBDBID stakeholder's businesses. 5th and PCH saw new businesses open this past year. HQ Gastropub, with views of the beach across the street, quickly became a favorite spot for locals and tourists. Other new businesses include Kenneth Brown Hair Salon and Jimboy's Tacos. On Main Street businesses have opened such as, Dare Me Bikini, Hot Yoga, and Rockfire Grill. Remodeling on the first block continues and will help attract some other new businesses. K • n C ITY l ~ �i. yy� a F E 1 v� IDA REPORT A panel from the International Downtown Association submitted a report to the HBDBID in June of 2018. The Board of Directors has reviewed the report and continues to implement some of their guidelines at each Board meeting. Their suggestions included developing a comprehensive business plan, organizational structure and long-term targets for capital resources needed to support a comprehensive vision of Downtown Huntington Beach. The report included guidelines to hire professional staff. They also suggested establishing policies to satisfy Brown Act requirements, developing a social media and communications strategy, and establishing a vision for the HBDBID. PERCEPTION'S PROJECT In March, the HBDBID President Matt Peterson presented a list of perception issues to start the conversation to develop some solutions. A meeting was held with the City Manager and heads of most departments, including the Chief of Police to address some of the issues. Homeless • Increase foot patrol during peak daytime and early evening hours o Prevent loss of merchant business and tax revenue Perception: Many residents feel neighboring beach communities do not have this issue and are choosing those cities for shopping and restaurants Public Safety • Consider a three-month pilot program of staggered foot patrol in the downtown core o Early morning, mid-day, and early evening foot patrol will add a comfort level for residents, business owners, and visitors • Increase police visibility for residents and merchants o More involvement with residents and merchants • Bikes, skateboards on sidewalks o Strict enforcement of ordinances prohibiting bike and skateboard riding on sidewalks Perception: Increase resident and visitor comfort level so that they will spend more time downtown • Merchants and residents have been asked to place a call for service when vagrancy or homeless problems occur • Recommend within the three-month pilot program these calls for service are prioritized when possible to affect a change in public perception Perception: Consensus of merchants is that calls regarding these issues are a low priority Parking Structure • Safety o Recommend within the three-month pilot program, police initiate foot patrol multiple times per day of each floor, elevators, stairwells, and hallways o Cleanliness ■ Proper ventilation and trash enclosures o Repair ■ Comprehensive plan for repair and refurbishment ■ Consider privatizing parking structure Perception: Other parking structures downtown that are privately owned do not have the smell, cleanliness, or homeless issues Restrooms (City/ BID collaborative effort) • Availability - Only public restrooms in downtown area are located in the city parking structure and are locked at midnight o Recommendation: ■ Install four free standing restroom kiosk units strategically placed.in the downtown core (See City of San Antonio and Portland) ■ Existing restrooms remain open longer hours to accommodate late night visitors Perception: Visitors are requesting to use BID member bathrooms or walk to the beach unless there is a large event with porta-potties. After hours some are using alleys, alcoves, stairwells, etc., to relieve themselves thus causing unsanitary conditions Lighting • Add additional lighting to alleys, sidewalks, side streets, and parking structure • Downtown core o Develop a design plan to enhance decorative lighting and visibility similar to 5t" and PCH Perception: Lack of lighting increases safety concerns for residents, merchants, employees and visitors. Dark streets do not create a welcoming atmosphere for visitors and residents Dedicated Walkway Between Pacific City and Main Street • Lighted and landscaped walkway, signage, professionally designed on Walnut Avenue, in addition to PCH, to integrate the downtown districts and to increase visitation of each area of downtown Perception: Visitors, especially those staying at local resorts, are not aware of the walkability between Pacific City, Main Street, and 5t" and PCH. There should be a seamless HB coastal experience. Ordinances • Smoking o Consider no smoking in downtown including Main Street, the Pier, and 5tn and PCH ■ Decreases littering and loitering ■ Reduces issues with smoke entering offices, restaurants and stores Perception: Not a healthy atmosphere when there is so much cigarette smoke present • Noise o Enforce ordinances for high decibel autos and motorcycles Perception: Not a relaxing or family friendly atmosphere to enjoy restaurants, shops, and other downtown businesses • Sidewalk Vending and Signage o Revisit sidewalk vending ordinances and CUPs Perception: Regulations are inconsistently applied, displays are unattractive, and crowded conditions are created for visitors on sidewalks • Loitering o Enforce existing ordinances that will decrease attractiveness of downtown core for homeless and other individuals who loiter ■ Enforce citations for jaywalking, public intoxication, littering, disturbing the peace, public disturbance, vandalism, vagrancy, camping, public assembly, panhandling, etc. Perception: Business is disrupted for BID members when homeless and other loiterers are present. For example, when there is screaming, drug use, personal possession storage, or sleeping in the vicinity of their business Visual Appeal • Enhance landscaping plans to include more vegetation and infrastructure repair • Consider using public service individuals to engage in an on-going clean-up program Perception: People are discouraged from visiting if downtown is not clean and enticing Information Directories • Add directories throughout the downtown core o Three on Main o One on 5th Street Perception: Visitors are often confused regarding what businesses and services are available in the downtown area because they are unaware of the visitor kiosk located by the pier PUBLIC SAFETY MEETING On May 15, at the Shorebreak Hotel, the HBDBID hosted a meeting with the police to discuss several issues that were discussed in the Perception's Report with HBDBID stakeholders. They discussed homeless interactions; how to make a citizen arrest; what police officers can and cannot do to assist with problems; and best practices for uncooperative patrons in businesses. I opo s POLICIES AND PROTOCOL In the Spring of 2018, the HBDBID Board approved policies that would provide more checks and balances for financial transactions. They included the Internal Control and Payment Collection policies. To ensure that the office was secure, and staff met customer service goals, they also passed the Security and Professional Standards and Workplace Expectations policies. Also, agenda and minute formatting were changed to better meet the requirements set by the City. To increase efficiency and lower costs, the Board approved the consolidation of the social media accounts and video services for both the HBDBID and Surf City Nights. This action will emphasize that Surf City Nights is a HBDBID event. During 2018-19, the Board of Directors will consider more of the suggestions from the IDA report. Staffing levels will be re-examined along with developing a new organizational chart and job descriptions. Additional policies will also be enacted to formalize the HBDBID operations. BEAUTIFICATION and INFRASTRUCTURE IMPROVEMENTS Palm trees throughout the downtown area were shaved and cleaned-up throughout downtown. The bulk of the funding came from the HBDBID with additional tree shaving funded by the City. The HBDBID also oversees a contract with a private company that provides extra cleaning and daily porter services downtown. Lack of public restrooms in the downtown corridor has been an ongoing issue. To address this the City is remodeling the restrooms in the downtown parking structure. Not only will there be more stalls, they will be easier to maintain. The Wayfinding projects continue to be make progress, and most should be completed by the end of 2018. The HBDBID, is providing Visit HB and the City. We look forward to the new kiosks and signs to assist visitors in finding our many stores, businesses and restaurants. a 6� 2017-18 BID ASSESSMENTS Downtown Business Improvement District Assessment Formula Benefit Zone 1 RetaA Businesses(includes 1.000 sq h or less $300 Nml/Hau/Skin Salons) — I.001 sq It to 2.500 sq It sm 2.501 sq h to 4.999 sq k S900 5.000sq h otmore $1.200 Restaurants 1.000 sq k or less S300 1A01 sq ft to 2.500 sq ft S600 2.501 sq h to 4.999 sq ft S900 SAW sq h or more $1,200 Hotels 20 rooms or less S18o 21.50 rooms S360 �- S1+roosts 5600 Servwe;/Ott cc' Forst Film S240 Second door a hgher $120 1 Cart/tt,osk S60 Banks/ATM _ sew Benefit Zone 2 Retail Businesses(inciudes — 53Do N NarVHan/Skm Salons) i Restaurants -- ------ S300 Hotels 20 rooms or Im s1S0 21.50 morns S360 51•rooms S600 servtce/mIce• Iraq Flop S120 Second floor or halter SW Cart/Kask S30 Banks/ATM $600 r Huntington Beach Downtown Business Improvement District �,,,� Boundaries and Benefit Zones 1 &2 BUDGET Since the fiscal year is changing to a July 1-June 30 calendar, a modified budget was approved by the Board of Directors which covers October 1, 2017 — June 30, 2018. At the May, 2018 meeting the Board approved changes to the BID assessment formula that will take effect July 1, 2018. The current 2017-18 map and assessment chart are included below: BID Modified Budget betnr: AW Gti Wh imit 1M Ifts lwm M I.M. altt RAK1141 MM4017ftwar Mis.Mst ftm MC � d am 32)M s � 1r sM f f )A+¢ $ MAW 6 LAWS WM t LS.Mt =71W4t S :Mmm it4 :un tti ttttb 440 it�ltl 1 LAAMIM LION IIA" UAMM S SW M:,tl¢.MS :MAMM 1 r ova 'We >4fY0 Mm4m S 44gmm SI. aQt MM 4m S :�m4m , Ab�ti 11 t 4pe SpMCt S to� nm S lHlrl�i ¢m$ >mum It Mllllt Tier. M,)M "'Kill I%— "Aa mm ))?u¢ ".Ma A.Ma 2mm )t\AMr f zMAt4a4 ii11t k. G1t iwv Iti htUt AIM NA LM %PALV 7q I.d.Yt/ )a to 4SM VMt 1im tt¢¢ 49¢ 'W 45m pm¢m S 44AMm s 4SLt m MY 48r t¢M MM 400 /mt dmt AM a~S Nm¢m s :l¢4!00 F�ptnt liuf I* J30 1S¢ iM 11¢ Ad 80 Im it¢ 1.1Mm f 4M¢M S Sm➢m tAtlr A'A' MAO iLM iLM L 1 MA) Wi it4i stt) :44M S 'Mm $ MAD 4u.tLYupw lim �U tL11 tLLT ILL lum LLL tsJi tlx P"M S 4m4m S fmm SJMm S Lt0¢ID S iijmm ¢m$ ip4¢ S /Mm I:n tti2t'_. rii.M "LA4 MLM 7M0 AW !tilt -..t9i4) 1}M!t S As s MID urr�t FMt I:M • • M b b WCm s 4m4m S s.Mr�/Irrq I:M •.e 4i . 4" aW UY/ 4" A" 4W) ntu jiiW"S %M11M S moo m M¢ tr 1,4000$ a43,140 s wye /fit: eMLr. MHY MWt b"M "am rML/ W"W VLOw"s ftinam S i14mm 1i.�d1� tf0 !10 SMwa Sm _ SIO fm km S t/Mm way.n� ' sM tiam 7 JMd4 ! SJsm M M M M M t4 r r )Mm f I,AIM S st�..t S7tl tr S a¢t¢m s 4.p�yMtwrld 4LAW 4L t 41Y IL.0 G.CJ 4:41 41V 41A fi4!S sMm S ticAC tlwti lM ) to tM tM t:4 254 2:4 tM ILMAD S ::m4m s try�el. 71M� MS ttb its TM !St IM It'. MS A& LIMAS UMW tm S sam even ........ r is r..e SSM :>,¢Wm m S =4➢mm s 14L Lan +rt....I Sim )srm )Attm s >M¢m S :{M¢m n tw.rrt Mo. W S :4m4m s 1�4mm Ulf wow e•m ¢m S km4m s t.imm w.s.�Wl 2tt4 mpMm :4Pmm .b."§_Ld ra 2SAU,¢S MAmm AAft tti I.." W4tti MJIMm S S"�t^t"►�' rtt tpmm s w7 cry tow am f - �:+r.lca. ¢at$ W—im,T�l.Y N' Aldw ^WL" "La Itimal WAMMI U66MANI 1MAMt)t S iM,tmm $ Ift,%¢m wW wr:t:trt011A vs WtICt s3)sL7 i r I� Malco Modified Budget A I B Ga D E F G H I J K 1 INCOME: OCT NOV DEC AN FEB MAR APR MAY JUN YEARLY TOTALS 2 City of HB Maintenance 15,000 11�000 11,000 9,500 8,000 13,000 15,000 13,500 15,000 111,000.00 3 . i 4 !,! 5 N 6 EXPENSE: OCT NOV! DEC JAN FEB MAR APR MAY JUN YEARLY TOTALS 7 Malco Maintenance 14,500 10,500 10,500 9,000 7,500 12,500 14,500 13,000 14,500 106,500.00 8 9 10 •The MOU with the city is due to be renewed this year. Based on conversations with Public Works,and other city conversations,I believe this 11 amount and areas of service will be increased for the 2017-2018 year. At this time,however,I do not have any confirmation or indication of how 12 the budget will be changed. 13 14 The above amout reflects what Is invoiced to the city. The difference Is that we collect an administration fee. Monies in the Malco Account are used 15 for special event"extra"services such as the 4th of July,US Open of Surfing,Breitling Air Show and specific requests for trash cans,gutters,etc. 16 Surf City Night's Modified Budget NEARLY Income: OCT NOV DEC JAN FEB MAR APRIL MAY JUNE TOTALS 2O,0O0.00 20,000.00 20,000.00 20,000.00 28,000.00 28,D0O.00 28,000.00 28,000.00 32,000.00 224,0131) Monthly Totals 20,0O0.O0 20,000.00 20,00O.0O 20,000.00 28,000.00 28,000.00 28,000.00 28,000.00 32,000.00 224,000 NEARLY Expense: OCT NOV DEC JAN FEB MAR APRIL MAY JUNE TOTALS Rental&Set Up 2.500 250O 2500 2500 2500 2500 2.500 2500 2500 22,50O Street Cleaning 20D 200 200 200 20DI 200 200 2131131 200 1,800 License/Health Fees ISO 150 150 ISO 1501 150 ISO 150 150 1,350 Bank Charges 25 25 2S 25 25 2S 25 25 2S 225 Parking 7SD 750 750 7SD 750 750 7S0 750 750 6,750 Street Closure/HB 600 600 600 600 600 600 600 600 600 514D0 Management Fee 3000 30DO 30M 3O00 3000 3000 3O00 3ODO 3000 27,000 Contract Bonus 20% 2400 2400 2400 2400 4000 4000 40O0 4000 4800 30,4O0 Accounting 225 2251 22S 225 2Z5I 2.25 225 225 22S 2,025 Marketing 2500 2SDO 2500 3200 4000 25W 2.500 250O 2500 24,700 Transfer to BID 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 5,850 101,850 Monthly Totals 24350 24350 24350 25050 27450 25950 25950 259501 206OO 224,OD0 History Income: 2016-2017 24.SS&W SIA17.00 26,13100 28A8LW 14%L= 2ik,220.00 22AL7.00i 307ILM W.978..00 2015-2016 21,940.00 27,10L00 21,23100 19.03LOICI ZW2MI 31,71SAB 25,21WOO 27AS BOO 31,"4.00 233,737.0O 2014-2015 2Z,445.00 20,950A0 14,075.00 231,943.00 19,126.OG 29,04&00 18,J S-W 2 fA97:00 34,MM 203,133.00 2013-2014 zk970-Wj A0t1XfizS.fl0 1%60&001 19,190A0 18,. MM 20385.D0 ZM13M 174,888AO HBDBID SIGNATURE EVENTS OVERVIEW A key component of the value of the HBDBID is the success we have had with our signature events for our community such as: o Surf City Nights — every Tuesday, 5-9 pm, year-round o Art in the Park — periodic throughout the year o Chili at the Beach — June o Surf City Days — September o Air Show — September o He'Nalu Aloha Pier Festival - October o HalloweenFest — October o Tree Lighting / Miracle on Main Street — November/December Each of these events is designed to bring locals and visitors to our downtown destination. For our residents, we believe that these events also provide an important sense of community pride and add value to our city and positively impacts the quality of life for those who live here. EVENTS OCTOBER 2017- JUNE 2018 AIR SHOW In October the second Breitling Air Show was another huge success. The HBDBID joined in the celebration by closing Main Street and inviting military equipment to line the street. This helped bring some of the crowds viewing the show from the sand to Main Street to support local businesses. The event also included bounce houses, a bike valet, and a petting zoo. MOW HE'E NALU ALOHA PIER FESTIVAL & LUAU This Friday and Saturday event at Pier Plaza celebrated the spirit and culture of the South Pacific. With a wonderful view of our beautiful HB beach Hawaiian musicians and other performers provided both day and evening entertainment. Vendors provided authentic islander products. This event was a great partnership between Duke's restaurant, and the International Surf Museum. HALLOWEENFEST Huntington Beach Downtown businesses have been hosting HalloweenFest for decades, providing FREE fun memories for generations of children. On Halloween, the first three blocks of Main Street are closed and filled with fun and FREE activities for kids. The Kids and Canine costume contest is held on the first block of 5th Street. The event included: o Inflatables, jump houses, slides, and games. o Petting Zoo and Pony Rides o Photo Opportunities �. o Parks & Recreation Craft Table o Visits with HB Police, Fire & Marine Safety 0 50,000+ Pieces of Candy ' o Kids & Canine Costume Contest MIRACLE ON MAIN STREET - TREE LIGHTING CEREMONY This event includes: o Free Visits with Santa o Free Refreshments o Free kids' crafts o Mini Holiday Craft Fair • o Free Entertainment Miracle ■ Tuba Christmas■ Carolers mMaln St . ■ Dynamic Troupe ■ HBHS Cheer Team ■ HBHS APA Surf City Singers ■ Princess holiday performance HB Downtown kicked off the winter holiday season with a magical Tree Lighting Celebration. Creating a center of pride for our community, the HBDBID funds the holiday decor, including a 20-foot tree with rotating musical light display, custom garland on the street poles, and lit holiday scene across Main Street Tubas played Christmas music, and the HB High School APA Surf City Singers performed. Thousands of visitors stopped by the center of Main Street to take memorable pictures in front of our tree during the holiday season. The HBDBID arranges for Santa Claus to visit for five consecutive weeks, giving our HB families and friends the chance to visit and take photos with Santa for no charge. CHILI AT THE BEACH This is one of HBDBID's largest events. The fun is on Main Street and 5th and PCH. Chili/Salsa Tasting and Competition, Children's Activities, Live Bands, Vendors - all benefiting the Boys & Girls Club. This event is held the Saturday before Father's Day, June 16. �i at OTHER DOWNTOWN EVENTS The HBDBID uses social media to support other downtown events that will draw visitors into the HBDBID stakeholder's businesses. This includes events sponsored by the HB Art Center, Pacific City, 5t" and PCH, International Surf Museum, Visit HB, HBPD, and the City Library. I ERNATIONAL RFOG USM CA��s` `NI • HUNTINGTON BEACH SURF CITY NIGHTS Surf City Nights occurs when three blocks of Main Street is closed to traffic and opened for fun. Shops spread out with sidewalk sales, the streets fill with unique vendors, and the farmers set up with fresh, seasonal produce and flowers. A variety of performers provide hours of lively entertainment. It's a place where children can be seen jumping in the bounce houses, petting animals at the petting zoo area, or riding a pony. Many restaurants offer signature dishes and beverages included in their Surf City Night specials. It's the perfect place to shop amongst the 90+ vendor booths. The Tuesday night weekly Street Fair and Certified Farmers' Market is a thriving, popular event for locals, visitors, and hotel guests. This event includes: o Year-round draw for locals o Booth space for private vendors o Booth space for city services and local non-profit charity groups o Venue for youth and local entertainers o Important revenue source for HBDBID o HBDBID booth to help guide visitors and to promote events 2017-2018 SCN HIGHLIGHTS • Princess Holiday Party - December • • Surf City's Got Talent — Five weeks in April and May • Halloween Carving Contest — October • Easter Bunny - March • Taco Challenge Contest —April "The Best of Surf City Nights" videos, produced by Matt Liffreing of Marketworks, continues to add to the marketing of Surf City Nights. These videos are shared on our social media outlets and with the businesses and vendors to spread the word about the unique shopping and enjoyable experience of being on Main Street every Tuesday night. Other holiday events are celebrated during Surf City Nights such as Easter. 7 Surf City 0 0 O Nights. STAKEHOLDER OUTREACH Outreach to our business stakeholders is an ongoing activity. With regular emails and door-to- door communications, we stay informed about our businesses' needs and concerns. Throughout the year we schedule Stakeholder Meetings for our stakeholders to meet each other and address specific topics, such as public safety. PARTNER OUTREACH In addition to connecting with our business stakeholders, it is the goal of the HBDBID Board and HBDBID Manager to partner with other government, business and community groups including: o City of HB —attending meetings such as: ■ Weekly Specific Events ■ City Council meetings as appropriate ■ Public Works for events and set-up for SCN o Visit HB — Attending annual and adhoc meetings; partnering on the Ambassador Program, sharing data and resources. o HB Chamber of Commerce — attending events and meetings as needed o Community involvement samples include: ■ HB International Surfing Museum events ■ Taste of HB / Children's Library ■ Boys and Girl's Club support through funds raised through Chili at the Beach ■ Orange Coast Community College and local school support ■ Provide internships and opportunities to earn volunteer hours needed for coursework. o Local HB Schools ■ Inviting local high school entertainers to perform at events. ■ Partnership with the International Surf Museum to provide assemblies at local schools. DESTINATION MARKETING and ADVERTISING When marketing Huntington Beach Downtown we concentrate our efforts in three areas: TARGET AUDIENCE: o Locals —mostly couples of all ages, and families o Hotel guests including tourists and those on business o Leisure visitors to Orange County MARKETING THROUGH TRADITIONAL AND NON-TRADITIONAL MEDIA: o Social media: ■ Facebook: Posts are added frequently to our hbdowntown page, including those using the "boost" feature to reach larger audiences. For example, our Night Ambassador video was boosted and has already been viewed 6,200 times. ■ YouTube: Our Marketwork produced videos are archived on our YouTube channel. The link to the channel is posted on our website. ■ Instagram: This account, hbdowntownusa, was re-booted recently and has proved to be a very popular tool to reach people to promote our businesses and local events. o Local papers: Advertising in local papers has been limited due to the increased popularity of social media. Some advertising has been done in the HB Independent, The Wave, and The Local News. o Free Advertising on the 405 Electronic Reader Board and HBTV3 MARKETING IN PERSON / COMMUNITY OUTREACH o Taste of HB booth o SCN Tuesday night booth BUSINESS MARKETING AND ADVERTISING While the HBDBID office focuses on increasing visitation to the downtown businesses, we also offer HBDBID stakeholders FREE advertising opportunities for their businesses. This is one way we provide significant value to our HBDBID Stakeholders. FREE COMMERCIALS /VIDEOS o Matt Liffreing, of Marketworks produces video commercials for our downtown businesses. The business "owns" this commercial to place on their website/social media and we add this information to our website to better define the unique features of our different businesses. MONTHLY E NEWSLETTERS o Over 6,300 subscribers o Announces announcements of new businesses, special events o Includes Free Advertisements from downtown businesses www.hbdowntown.com website. HBDOWNTOWN.COM WEBSITE o The Marketing Committee announced their selection, which was approved by the Board of Directors at the May meeting, of Salt Creative to develop the new hbdowntown.com website. o Going forward there will only be one HBDBID website, rather than having two, which included a separate Surf City Night's site. This will not only save money, but it will be much more efficient to manage. o The new site will allow for better promotion of our businesses by providing more information and links to our stakeholders o The new site will allow for'posting videos o The new site will include downloadable forms for vendors and event participants PUBLIC SAFETY The Ambassador program, which is a partnership with HBDBID and Visit HB, was designed to have a designated, highly visible person(s) to engage the public to provide information, directions, or a friendly greeting. The Surf City Ambassadors are responsible for dealing with quality of life and reporting issues so that public safety concerns are addressed. In addition to assisting our visitors, the Ambassadors network with business owners, other security personnel, and the Huntington Beach Police Department. This funding included allocation for Spring-Summer private security services on Friday and Saturday evenings in downtown. HBDBID believes that having additional eyes and ears on the street benefit visitors, residents, and businesses alike. It is important to our businesses and to police department that our visitors enjoy a sense of safety and security when they visit downtown. The HBDBID has established a strong partnership with law enforcement and continues to advocate for appropriate police coverage for downtown and meet with them regularly to discuss possible ways the HBDBID can assist them in improving safety. 0 0 0 0 PARKING The HBDBID understands that parking accessibility, availability, and the overall cleanliness and safety of the city parking lot is a key component of the visitor experience to HB Downtown. Visit HB is currently working on developing and implementing wayfinding signs throughout the City. Not only will this improve a visitor's ability to find our parking lots, but such signage will provide an overall better, more welcoming, experience for visitors to HB Downtown. TOURISM and HOTELS Our success depends greatly on frequent local traffic and we spend a significant amount of time and money creating experiences designed to create a sense of pride for our community. Events such as Chili at the Beach, Surf City Days, HalloweenFest, and the Miracle on Main Street are fine examples of this. In addition, we are most fortunate to be the main attraction for four beautiful hotels/resorts. These properties excel in high quality guest experience and the HBDBID board benefits from hotel leadership on our Board of Directors. Located both north and south of the pier on Pacific Coast Highway, Huntington Beach's four oceanfront resorts offer restaurant, shopping and ocean close tourist destinations. These hotels are also used for major conferences and banquets by many local organizations. HYATT REGENCY HUNTINGTON BEACH RESORT & SPA This is a high-end oceanfront resort located at Pacific Coast Highway and Beach Boulevard which includes the following: • Pacific Waters Spa • Five restaurants, including Watertable and Pete's Sunset Grille • Cosmic Sliding at Slyders Water Playground • Camp Hyatt, a robust summer recreation program • Toes on The Noes surf lessons, board and bike rentals, and yoga on the beach • Pete's Sunset Concert Series on Friday and Saturday summer nights • Dive-in movies • Footbridge over PCH providing guests convenient and direct beach access • Dog Friendly • Curated bonfires on the beach • Sand service featuring beach chairs, towels, umbrellas, and food and beverage delivery ' r e THE WATERFRONT BEACH RESORT, A HILTON HOTEL Located at Pacific Coast Highway and Huntington Street. The newly opened Twin Dolphin Tower Suites is a 9-story, 152-room all-suites tower and meeting facility featuring a restaurant, pool deck, and Offshore 9, an ocean-view rooftop lounge. This resort provides the following: • The Boardwalk Restaurant • The Dock Bar • Offshore 9 Rooftop Lounge • Surf Hero Market • Poolside cabana rentals • Complimentary boogie board rentals and beach equipment • Waterfront Adventures across PCH offers beach cabana rentals with and without butler service, surf lessons and board rentals, bike and surrey rentals, kayak tours, and beach bonfire service - complete with a s'mores package • Dog friendly KIMPTON SHOREBREAK HOTEL This is an oceanfront boutique hotel located at Pacific Coast Highway and Fifth Street which includes: • Complimentary tea/coffee every morning • Nightly hosted wine hour • Pacific Hideaway Restaurant • Complimentary beach cruisers • The Gym — a 24-hour crossfit style fitness facility with climbing wall • Yoga mats in all guestrooms • Complimentary nightly s'mores by our open-air courtyard fire pits • Dog friendly • Beach towels, chairs, umbrellas and beach toys are all available free of charge to guests • Oversized games like chess, Jenga, connect 4 and ping pong in the open-air courtyard r� �� �'� /1' t / e PASEA HOTEL & SPA, A MERITAGE COLLECTION HOTEL Located at Pacific Coast Highway and First Street, this luxury hotel includes: • Convenient connection to Pacific City's restaurants, shops, and LOT 579 modern food hall • Balinese-inspired Aarna Spa • Expansive custom designed outdoor courtyard with wood decks, cabanas, two pools, and a jacuzzi • On-site dining including Tanner's, Treehouse Bar, and Blend Cafe • Surf butler who schedules lessons, provides wave report, and more • Dog friendly The HBDBID works closely with Visit HB to share resources and experience in promoting our destination. We work hand-in-hand to facilitate the Ambassador program and with the Visit HB staff to keep them up-to-date with all that is new in HB Downtown. With our iconic pier, wide beaches, and generally warm and sunny climate, Huntington Beach is a popular destination for leisure travelers. To add to our popularity, we are home to special events bringing hundreds to thousands overnight and day-tripping guests to our destination. From Sand Soccer, to the US Open of Surfing, AVP Volleyball Tournament, Breitling Huntington Beach Air Show, and the Surf City Marathon, HB Downtown is host to exciting events all year round. The HBDBID Manager is part of the Specific Events Committee, keeping HBDBID Stakeholders properly informed and prepared. COMMITTEES The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Huntington Beach Downtown. BUDGET, FINANCE and GOVERNANCE Mike Williams, Longboards Pub-Chair Kate Leigh, A Street Partners Jen Williams, DJM Capital Dave Shenkman, Kite Connection Nicole Thompson, First Bank Brett Barnes, Dukes EVENTS Susie Smith, Makin Waves Salon-Chair Kevin Ashford, Enlarge Media George Guerra, George's Tacos Luanne Shoup, Artist Pat Rogers, Roger's Marketing SURF CITY NIGHTS Susie Smith, Makin' Waves Salon-Chair Mary Ann Senske, SCN Manager Kevin Ashford, Enlarge Media Dave Shenkman, Kite Connection MARKETING Lizzie Raudenbush, Kimpton Shorebreak-C hair Pat Rogers, Roger's Consulting Jen Williams, DJM Capital Giovanni Prada, Pasea Hotel BEAUTIFICATION Bob Bolen, Huntington Beach Realty-Chair Susie Smith, Makin Waves Salon Steve Daniels, Rocky Mountain Chocolate Factory VOLUNTEERS Thank you to our volunteers who devoted their time to work for the HBDBID during the year. 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LP 1 CAPITAL INVESTMENT NETWORK INC 414 WALNUT CAPITAL INVESTMENT NETWORK INC 1 M E HELME HOUSE FURNISHING CO 517 WALNUT GUY GUZZARDO ZONE BIZ NAME STREET# STREET NAME UNIT# OWNER/CORP 1 HANG LOOSE(CT) 300 PACIFIC COAST CT2 SEAN ZENT 1 THE PIZZA PRESS 150 5TH 110 SHARDANU PIZZA P R S 2 INC 1 CALI CLOTHING II 205 MAIN 1/2 T M C H B INC 1 CAPITAL MARKETING COMPANY 117 MAIN MAIN 203 ADAM EDMONSOND 1 THE NEXT LEVEL 117 MAIN 209 DON PETERS 1 LUNA UNITED 300 PACIFIC COAST 200 LUNA PRODUCTION &TALENT SERVICES INC 1 BROOKS AND BREAKERS 119 MAIN POINT BREAK OF HUNTINGTON LLC 1 TURN KEY HOMES 117 MAIN 201 FORTUNA INC 1 CARILOHA HUNTINGTON BEACH 21010 PACIFIC COAST D100 LONGRUN BRANDS LLC 1 SPIN4FOCUS(CT) 21058 PACIFIC COAST CT-K104 NIMROD PEREZ 1 SURF CITY HOT DOG CO 300 PACIFIC COAST CT1 KURT REED 1 DORUK SILVER INC(CT) 21030 PACIFIC COAST CT-K102 DORUK SILVER INC 1 SALT LIFE LLC 207 MAIN SALT LIFE LLC 1 CRUISERS PIZZA BAR GRILL 210 5TH 210FIFTH LLC 1 BARE BU N NY AESTH ETI CS 526 MAIN 102-4 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STREET# STREET NAME UNIT# OWNER/CORP 2 E J I DESIGNS 417 MAIN 202 JOSEPH BWIRE 2 SURF CITY SEGWAY 417 MAIN IOO BHALLER INDUSTRIES LLC 2 602 COFFEE HOUSE 602 PACIFIC COAST A 602 COFFEE HOUSE LLC 2 ATM GLOBAL INCORPORATED 438 MAIN 200 ATM GLOBAL INCORPORATED 2 VANILLA BLU SALON 526 MAIN 102-15 KRISTINA KASPRZAK 2 ALCHEMY SALON 526 MAIN 102 JANET NELSON 2 PHOTO HOUSE INC 419 MAIN C-E PHOTO HOUSE INC 2 CASSANDRA CAPRI HAIR 526 MAIN 102-11 CASSANDRA CAPRIO'LI Res. No. 2018-33 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on May 21, 2018 by the following vote: AYES: Posey, Delgleize, Hardy, Brenden NOES: None ABSENT: Peterson, Semeta RECUSE: O'Connell City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California