HomeMy WebLinkAboutCity Council - 2018-33 RESOLUTION NO. 2018-33
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2018-2019 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that
cities are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create jobs, attract new businesses and prevent erosion of business
districts; and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities; and
A sizeable majority of the downtown businesses within the City of Huntington Beach
requested that the City Council commence proceedings under the Parking and Business
Improvement Area Law of 1989 to establish a downtown business benefit area within the
City of Huntington Beach and to levy a special assessment to promote tourism and tourist
related events; and
The City Council formed a business improvement area, known as the Huntington
Beach Downtown Business Improvement District (the "District"), by the 'passage of
Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for
fiscal year 2018-2019 pursuant to the process detailed in Streets and Highways Code §36500,
et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk an "Annual
Report/Operating Budget 2017-2018 Fiscal Year to Date" and "Proposed Budget for Fiscal
Year 2018-2019" (collectively, "Annual Report"); and
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2018-2019 and a
description of the improvements and activities to be provided for Fiscal Year 2018-2019.
SECTION 2. To levy and collect assessments within the District area for Fiscal
Year 2018-2019 as per the assessment schedule listed in Exhibit B attached hereto and
incorporated herein by this reference.
SECTION 3. The type or types of improvements and activities proposed to be
funded by the levy of assessments on businesses within the business improvement area are
specified in Exhibit C, attached hereto and incorporated herein by this reference. Further,
the improvements, if any, to be acquired for the proposed business improvement area are
specified in Exhibit C.
18-6464/179259/mv 1
Resolution No. 2018-33
SECTION 4. A public hearing shall be held before the City Council on June 18,
2018, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council
Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time
the Council will hear all interested persons for or against levying of the assessment, and the
furnishing of specified types of improvements or activities. Protests
may be made orally or in writing; but, if written, shall be filed with the City Clerk at or
before the time fixed for the hearing and contain sufficient documentation to verify business
ownership and validate the particular protest. Any protest pertaining to the regularity or
sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or
defect to which the objection is made. The City Council may waive any irregularity in the
form or content of any written protest, and at the public hearing, may correct minor defects in
the proceedings. A written protest may be withdrawn in writing at any time before the
conclusion of the public hearing set forth above. If written protests are received by the
owners of businesses within the District, which will pay 50%or more of the total assessments
to be levied, no further proceedings to levy the proposed assessment shall be taken for a
period of one year from the date of the finding of a majority protest by the City Council. If
the majority protest is only against the furnishing of a specified type or types of
improvements or activity within the District, those types of improvements or activities shall
be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public
hearing by causing this resolution of intention to be published once in a newspaper of general
circulation at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington
Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach
Downtown Business Improvement District, 315 3`d Street, Suite E, Huntington Beach, CA
92648, (714) 536-8300.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after the
Council's adoption of this resolution.
SECTION 8. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntin on Beach at a
regular meeting thereof held on the 21 day of 2018.
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Mayor
REVIEWED AND APPROVED: APPROVED A
ity Manager City Attorney tAl
7
18-6464/179259/mv 2
ExHr Brrp
HUNTINGTON BEACH
DOWNTOWN
BUSINESS IMPROVEMENT
DISTRICT
MODIFIED ANNUAL REPORT
OCT. 1 , 2017 -JUNE 30, 2018
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ANNUAL REPORT OCTOBER 1, 2017-JUNE 30, 2018
This report covers nine months, rather than twelve, due to the upcoming change to a change in
the fiscal year beginning July 1, 2018.
ABOUT
On September 7, 2004, the City Council approved Ordinance No.3661 to establish the
Huntington Beach Downtown Business Improvement District (HBDBID). The purpose is to fund
and to promote activities which benefit businesses located and operating in the HBDBID
assessment zone within the City of Huntington Beach.
The HBDID is located in the downtown Huntington Beach area which includes Main Street, 5tn
and PCH, and Pacific City. The businesses within the boundaries are assessed a HBDBID fee
based on their size, location and business type.
The HBDBID Board of Directors are selected by an election process by the stakeholders that
are within the Downtown Business District boundaries. The Directors act as an Advisory Board
that make recommendations to the City Council on the expenditures of revenues derived from
the assessments to strengthen and improve the experience of those visiting and doing business
within the HBDBID boundaries.
MISSION
The Huntington Beach Downtown Business Improvement District is an organization, comprised
of the businesses located in the downtown area, united in purpose and dedicated to the
improvement of the economic business environment of Downtown Huntington Beach related to
marketing, safety, maintenance, tourism, parking, and specific events.
2017-2018 BOARD OF DIRECTORS
President: Vice President:
Matt Peterson Bob Bolen
Legends Surf City Bar Huntington Beach Realty
Secretary: Treasurer:
Kate Leigh Mike Williams
A Street Partners Longboards Pub
Past President
Steve Daniels
Rocky Mountain Chocolate Factory
DIRECTORS: Dave Shenkman Max Shultz
Lizzie Raudenbush Kite Connection Sessions West Coast Deli
Kimpton Shorebreak Hotel
Susie Smith Dick Thorpe
Makin Waves Hair Salon Pristine Motorsports
STAFF:
Interim HBDBID Manager through 2/05/18: Mary Ann Senske
HBDBID Manager 2/05/18: Marianne Tonjes
Surf City Night's Manager: Mary Ann Senske
Administrative Assistant: Darci Henderson
HIGHLIGHTS 2017-18
Steady growth of new businesses and destination enhancements continued this year. Pacific
City features over 60 exciting shopping, dining, and service businesses and foot traffic on their
property has increased. The 500 upscale apartments adjacent to Pacific City have been filling
up, which will bring a steady stream of visitors and shoppers to the HBDBID stakeholder's
businesses.
5th and PCH saw new businesses open this past year. HQ Gastropub, with views of the beach
across the street, quickly became a favorite spot for locals and tourists. Other new businesses
include Kenneth Brown Hair Salon and Jimboy's Tacos.
On Main Street businesses have opened such as, Dare Me Bikini, Hot Yoga, and Rockfire Grill.
Remodeling on the first block continues and will help attract some other new businesses.
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IDA REPORT
A panel from the International Downtown Association submitted a report to the HBDBID in June
of 2018. The Board of Directors has reviewed the report and continues to implement some of
their guidelines at each Board meeting. Their suggestions included developing a comprehensive
business plan, organizational structure and long-term targets for capital resources needed to
support a comprehensive vision of Downtown Huntington Beach. The report included guidelines
to hire professional staff. They also suggested establishing policies to satisfy Brown Act
requirements, developing a social media and communications strategy, and establishing a vision
for the HBDBID.
PERCEPTION'S PROJECT
In March, the HBDBID President Matt Peterson presented a list of perception issues to start the
conversation to develop some solutions. A meeting was held with the City Manager and heads
of most departments, including the Chief of Police to address some of the issues.
Homeless
• Increase foot patrol during peak daytime and early evening hours
o Prevent loss of merchant business and tax revenue
Perception: Many residents feel neighboring beach communities do not have this issue
and are choosing those cities for shopping and restaurants
Public Safety
• Consider a three-month pilot program of staggered foot patrol in the downtown core
o Early morning, mid-day, and early evening foot patrol will add a comfort level
for residents, business owners, and visitors
• Increase police visibility for residents and merchants
o More involvement with residents and merchants
• Bikes, skateboards on sidewalks
o Strict enforcement of ordinances prohibiting bike and skateboard riding on
sidewalks
Perception: Increase resident and visitor comfort level so that they will spend more time
downtown
• Merchants and residents have been asked to place a call for service when vagrancy
or homeless problems occur
• Recommend within the three-month pilot program these calls for service are
prioritized when possible to affect a change in public perception
Perception: Consensus of merchants is that calls regarding these issues are a low priority
Parking Structure
• Safety
o Recommend within the three-month pilot program, police initiate foot patrol
multiple times per day of each floor, elevators, stairwells, and hallways
o Cleanliness
■ Proper ventilation and trash enclosures
o Repair
■ Comprehensive plan for repair and refurbishment
■ Consider privatizing parking structure
Perception: Other parking structures downtown that are privately owned do not have the
smell, cleanliness, or homeless issues
Restrooms (City/ BID collaborative effort)
• Availability - Only public restrooms in downtown area are located in the city parking
structure and are locked at midnight
o Recommendation:
■ Install four free standing restroom kiosk units strategically placed.in
the downtown core (See City of San Antonio and Portland)
■ Existing restrooms remain open longer hours to accommodate late
night visitors
Perception: Visitors are requesting to use BID member bathrooms or walk to the beach
unless there is a large event with porta-potties. After hours some are using alleys, alcoves,
stairwells, etc., to relieve themselves thus causing unsanitary conditions
Lighting
• Add additional lighting to alleys, sidewalks, side streets, and parking structure
• Downtown core
o Develop a design plan to enhance decorative lighting and visibility similar to
5t" and PCH
Perception: Lack of lighting increases safety concerns for residents, merchants,
employees and visitors. Dark streets do not create a welcoming atmosphere for visitors
and residents
Dedicated Walkway Between Pacific City and Main Street
• Lighted and landscaped walkway, signage, professionally designed on Walnut
Avenue, in addition to PCH, to integrate the downtown districts and to increase
visitation of each area of downtown
Perception: Visitors, especially those staying at local resorts, are not aware of the
walkability between Pacific City, Main Street, and 5t" and PCH. There should be a
seamless HB coastal experience.
Ordinances
• Smoking
o Consider no smoking in downtown including Main Street, the Pier, and 5tn
and PCH
■ Decreases littering and loitering
■ Reduces issues with smoke entering offices, restaurants and stores
Perception: Not a healthy atmosphere when there is so much cigarette smoke present
• Noise
o Enforce ordinances for high decibel autos and motorcycles
Perception: Not a relaxing or family friendly atmosphere to enjoy restaurants, shops, and
other downtown businesses
• Sidewalk Vending and Signage
o Revisit sidewalk vending ordinances and CUPs
Perception: Regulations are inconsistently applied, displays are unattractive, and
crowded conditions are created for visitors on sidewalks
• Loitering
o Enforce existing ordinances that will decrease attractiveness of downtown
core for homeless and other individuals who loiter
■ Enforce citations for jaywalking, public intoxication, littering, disturbing
the peace, public disturbance, vandalism, vagrancy, camping, public
assembly, panhandling, etc.
Perception: Business is disrupted for BID members when homeless and other loiterers
are present. For example, when there is screaming, drug use, personal possession
storage, or sleeping in the vicinity of their business
Visual Appeal
• Enhance landscaping plans to include more vegetation and infrastructure repair
• Consider using public service individuals to engage in an on-going clean-up
program
Perception: People are discouraged from visiting if downtown is not clean and enticing
Information Directories
• Add directories throughout the downtown core
o Three on Main
o One on 5th Street
Perception: Visitors are often confused regarding what businesses and services are
available in the downtown area because they are unaware of the visitor kiosk located by
the pier
PUBLIC SAFETY MEETING
On May 15, at the Shorebreak Hotel, the HBDBID hosted a meeting with the police to discuss
several issues that were discussed in the Perception's Report with HBDBID stakeholders. They
discussed homeless interactions; how to make a citizen arrest; what police officers can and
cannot do to assist with problems; and best practices for uncooperative patrons in businesses.
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POLICIES AND PROTOCOL
In the Spring of 2018, the HBDBID Board approved policies that would provide more checks and
balances for financial transactions. They included the Internal Control and Payment Collection
policies. To ensure that the office was secure, and staff met customer service goals, they also
passed the Security and Professional Standards and Workplace Expectations policies. Also,
agenda and minute formatting were changed to better meet the requirements set by the City.
To increase efficiency and lower costs, the Board approved the consolidation of the social media
accounts and video services for both the HBDBID and Surf City Nights. This action will
emphasize that Surf City Nights is a HBDBID event.
During 2018-19, the Board of Directors will consider more of the suggestions from the IDA report.
Staffing levels will be re-examined along with developing a new organizational chart and job
descriptions. Additional policies will also be enacted to formalize the HBDBID operations.
BEAUTIFICATION and INFRASTRUCTURE IMPROVEMENTS
Palm trees throughout the downtown area were shaved and cleaned-up throughout downtown.
The bulk of the funding came from the HBDBID with additional tree shaving funded by the City.
The HBDBID also oversees a contract with a private company that provides extra cleaning and
daily porter services downtown.
Lack of public restrooms in the downtown corridor has been an ongoing issue. To address this
the City is remodeling the restrooms in the downtown parking structure. Not only will there be
more stalls, they will be easier to maintain.
The Wayfinding projects continue to be make progress, and most should be completed by the
end of 2018. The HBDBID, is providing Visit HB and the City. We look forward to the new kiosks
and signs to assist visitors in finding our many stores, businesses and restaurants.
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2017-18 BID ASSESSMENTS
Downtown Business Improvement District
Assessment Formula
Benefit Zone 1
RetaA Businesses(includes 1.000 sq h or less $300
Nml/Hau/Skin Salons)
— I.001 sq It to 2.500 sq It sm
2.501 sq h to 4.999 sq k S900
5.000sq h otmore $1.200
Restaurants 1.000 sq k or less S300
1A01 sq ft to 2.500 sq ft S600
2.501 sq h to 4.999 sq ft S900
SAW sq h or more $1,200
Hotels 20 rooms or less S18o
21.50 rooms S360
�- S1+roosts 5600
Servwe;/Ott cc' Forst Film S240
Second door a hgher $120
1 Cart/tt,osk S60
Banks/ATM _ sew
Benefit Zone 2
Retail Businesses(inciudes — 53Do
N NarVHan/Skm Salons) i
Restaurants -- ------ S300
Hotels 20 rooms or Im s1S0
21.50 morns S360
51•rooms S600
servtce/mIce• Iraq Flop S120
Second floor or halter SW
Cart/Kask S30
Banks/ATM $600
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Huntington Beach
Downtown Business Improvement District
�,,,� Boundaries and Benefit Zones 1 &2
BUDGET
Since the fiscal year is changing to a July 1-June 30 calendar, a modified budget was approved
by the Board of Directors which covers October 1, 2017 — June 30, 2018. At the May, 2018
meeting the Board approved changes to the BID assessment formula that will take effect July 1,
2018. The current 2017-18 map and assessment chart are included below:
BID Modified Budget
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Malco Modified Budget
A I B Ga D E F G H I J K
1 INCOME: OCT NOV DEC AN FEB MAR APR MAY JUN YEARLY TOTALS
2 City of HB Maintenance 15,000 11�000 11,000 9,500 8,000 13,000 15,000 13,500 15,000 111,000.00
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6 EXPENSE: OCT NOV! DEC JAN FEB MAR APR MAY JUN YEARLY TOTALS
7 Malco Maintenance 14,500 10,500 10,500 9,000 7,500 12,500 14,500 13,000 14,500 106,500.00
8
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10 •The MOU with the city is due to be renewed this year. Based on conversations with Public Works,and other city conversations,I believe this
11 amount and areas of service will be increased for the 2017-2018 year. At this time,however,I do not have any confirmation or indication of how
12 the budget will be changed.
13
14 The above amout reflects what Is invoiced to the city. The difference Is that we collect an administration fee. Monies in the Malco Account are used
15 for special event"extra"services such as the 4th of July,US Open of Surfing,Breitling Air Show and specific requests for trash cans,gutters,etc.
16
Surf City Night's Modified Budget
NEARLY
Income: OCT NOV DEC JAN FEB MAR APRIL MAY JUNE TOTALS
2O,0O0.00 20,000.00 20,000.00 20,000.00 28,000.00 28,D0O.00 28,000.00 28,000.00 32,000.00 224,0131)
Monthly Totals 20,0O0.O0 20,000.00 20,00O.0O 20,000.00 28,000.00 28,000.00 28,000.00 28,000.00 32,000.00 224,000
NEARLY
Expense: OCT NOV DEC JAN FEB MAR APRIL MAY JUNE TOTALS
Rental&Set Up 2.500 250O 2500 2500 2500 2500 2.500 2500 2500 22,50O
Street Cleaning 20D 200 200 200 20DI 200 200 2131131 200 1,800
License/Health Fees ISO 150 150 ISO 1501 150 ISO 150 150 1,350
Bank Charges 25 25 2S 25 25 2S 25 25 2S 225
Parking 7SD 750 750 7SD 750 750 7S0 750 750 6,750
Street Closure/HB 600 600 600 600 600 600 600 600 600 514D0
Management Fee 3000 30DO 30M 3O00 3000 3000 3O00 3ODO 3000 27,000
Contract Bonus 20% 2400 2400 2400 2400 4000 4000 40O0 4000 4800 30,4O0
Accounting 225 2251 22S 225 2Z5I 2.25 225 225 22S 2,025
Marketing 2500 2SDO 2500 3200 4000 25W 2.500 250O 2500 24,700
Transfer to BID 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 5,850 101,850
Monthly Totals 24350 24350 24350 25050 27450 25950 25950 259501 206OO 224,OD0
History Income:
2016-2017 24.SS&W SIA17.00 26,13100 28A8LW 14%L= 2ik,220.00 22AL7.00i 307ILM W.978..00
2015-2016 21,940.00 27,10L00 21,23100 19.03LOICI ZW2MI 31,71SAB 25,21WOO 27AS BOO 31,"4.00 233,737.0O
2014-2015 2Z,445.00 20,950A0 14,075.00 231,943.00 19,126.OG 29,04&00 18,J S-W 2 fA97:00 34,MM 203,133.00
2013-2014 zk970-Wj A0t1XfizS.fl0
1%60&001 19,190A0 18,. MM 20385.D0 ZM13M 174,888AO
HBDBID SIGNATURE EVENTS OVERVIEW
A key component of the value of the HBDBID is the success we have had with our signature
events for our community such as:
o Surf City Nights — every Tuesday, 5-9 pm, year-round
o Art in the Park — periodic throughout the year
o Chili at the Beach — June
o Surf City Days — September
o Air Show — September
o He'Nalu Aloha Pier Festival - October
o HalloweenFest — October
o Tree Lighting / Miracle on Main Street — November/December
Each of these events is designed to bring locals and visitors to our downtown destination. For
our residents, we believe that these events also provide an important sense of community pride
and add value to our city and positively impacts the quality of life for those who live here.
EVENTS OCTOBER 2017- JUNE 2018
AIR SHOW
In October the second Breitling Air Show was another huge success. The HBDBID joined in the
celebration by closing Main Street and inviting military equipment to line the street. This helped
bring some of the crowds viewing the show from the sand to Main Street to support local
businesses. The event also included bounce houses, a bike valet, and a petting zoo.
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HE'E NALU ALOHA PIER FESTIVAL & LUAU
This Friday and Saturday event at Pier Plaza celebrated the spirit and culture of the South
Pacific. With a wonderful view of our beautiful HB beach Hawaiian musicians and other
performers provided both day and evening entertainment. Vendors provided authentic islander
products. This event was a great partnership between Duke's restaurant, and the International
Surf Museum.
HALLOWEENFEST
Huntington Beach Downtown businesses have been hosting HalloweenFest for decades,
providing FREE fun memories for generations of children.
On Halloween, the first three blocks of Main Street are closed and filled with fun and FREE
activities for kids. The Kids and Canine costume contest is held on the first block of 5th Street.
The event included:
o Inflatables, jump houses, slides, and games.
o Petting Zoo and Pony Rides
o Photo Opportunities �.
o Parks & Recreation Craft Table
o Visits with HB Police, Fire & Marine Safety
0 50,000+ Pieces of Candy '
o Kids & Canine Costume Contest
MIRACLE ON MAIN STREET - TREE LIGHTING CEREMONY
This event includes:
o Free Visits with Santa
o Free Refreshments
o Free kids' crafts
o Mini Holiday Craft Fair •
o Free Entertainment Miracle
■ Tuba Christmas■ Carolers mMaln St .
■ Dynamic Troupe
■ HBHS Cheer Team
■ HBHS APA Surf City Singers
■ Princess holiday performance
HB Downtown kicked off the winter holiday season with a magical Tree Lighting Celebration.
Creating a center of pride for our community, the HBDBID funds the holiday decor, including a
20-foot tree with rotating musical light display, custom garland on the street poles, and lit holiday
scene across Main Street Tubas played Christmas music, and the HB High School APA Surf
City Singers performed. Thousands of visitors stopped by the center of Main Street to take
memorable pictures in front of our tree during the holiday season. The HBDBID arranges for
Santa Claus to visit for five consecutive weeks, giving our HB families and friends the chance to
visit and take photos with Santa for no charge.
CHILI AT THE BEACH
This is one of HBDBID's largest events. The fun is on Main Street and 5th and PCH. Chili/Salsa
Tasting and Competition, Children's Activities, Live Bands, Vendors - all benefiting the Boys &
Girls Club. This event is held the Saturday before Father's Day, June 16.
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OTHER DOWNTOWN EVENTS
The HBDBID uses social media to support other downtown events that will draw visitors into the
HBDBID stakeholder's businesses. This includes events sponsored by the HB Art Center, Pacific
City, 5t" and PCH, International Surf Museum, Visit HB, HBPD, and the City Library.
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SURF CITY NIGHTS
Surf City Nights occurs when three blocks of Main Street is closed to traffic and opened for fun.
Shops spread out with sidewalk sales, the streets fill with unique vendors, and the farmers set
up with fresh, seasonal produce and flowers. A variety of performers provide hours of lively
entertainment. It's a place where children can be seen jumping in the bounce houses, petting
animals at the petting zoo area, or riding a pony. Many restaurants offer signature dishes and
beverages included in their Surf City Night specials. It's the perfect place to shop amongst the
90+ vendor booths. The Tuesday night weekly Street Fair and Certified Farmers' Market is a
thriving, popular event for locals, visitors, and hotel guests. This event includes:
o Year-round draw for locals
o Booth space for private vendors
o Booth space for city services and local non-profit charity groups
o Venue for youth and local entertainers
o Important revenue source for HBDBID
o HBDBID booth to help guide visitors and to promote events
2017-2018 SCN HIGHLIGHTS
• Princess Holiday Party - December •
• Surf City's Got Talent — Five weeks in April and May
• Halloween Carving Contest — October
• Easter Bunny - March
• Taco Challenge Contest —April
"The Best of Surf City Nights" videos, produced by Matt Liffreing of Marketworks, continues to
add to the marketing of Surf City Nights. These videos are shared on our social media outlets
and with the businesses and vendors to spread the word about the unique shopping and
enjoyable experience of being on Main Street every Tuesday night.
Other holiday events are celebrated during Surf City Nights such as Easter.
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Nights.
STAKEHOLDER OUTREACH
Outreach to our business stakeholders is an ongoing activity. With regular emails and door-to-
door communications, we stay informed about our businesses' needs and concerns.
Throughout the year we schedule Stakeholder Meetings for our stakeholders to meet each other
and address specific topics, such as public safety.
PARTNER OUTREACH
In addition to connecting with our business stakeholders, it is the goal of the HBDBID Board and
HBDBID Manager to partner with other government, business and community groups including:
o City of HB —attending meetings such as:
■ Weekly Specific Events
■ City Council meetings as appropriate
■ Public Works for events and set-up for SCN
o Visit HB — Attending annual and adhoc meetings; partnering on the Ambassador
Program, sharing data and resources.
o HB Chamber of Commerce — attending events and meetings as needed
o Community involvement samples include:
■ HB International Surfing Museum events
■ Taste of HB / Children's Library
■ Boys and Girl's Club support through funds raised through Chili at the Beach
■ Orange Coast Community College and local school support
■ Provide internships and opportunities to earn volunteer hours needed for
coursework.
o Local HB Schools
■ Inviting local high school entertainers to perform at events.
■ Partnership with the International Surf Museum to provide assemblies at local
schools.
DESTINATION MARKETING and ADVERTISING
When marketing Huntington Beach Downtown we concentrate our efforts in three areas:
TARGET AUDIENCE:
o Locals —mostly couples of all ages, and families
o Hotel guests including tourists and those on business
o Leisure visitors to Orange County
MARKETING THROUGH TRADITIONAL AND NON-TRADITIONAL MEDIA:
o Social media:
■ Facebook: Posts are added frequently to our hbdowntown page, including those using
the "boost" feature to reach larger audiences. For example, our Night Ambassador
video was boosted and has already been viewed 6,200 times.
■ YouTube: Our Marketwork produced videos are archived on our YouTube channel.
The link to the channel is posted on our website.
■ Instagram: This account, hbdowntownusa, was re-booted recently and has proved to
be a very popular tool to reach people to promote our businesses and local events.
o Local papers: Advertising in local papers has been limited due to the increased popularity
of social media. Some advertising has been done in the HB Independent, The Wave, and
The Local News.
o Free Advertising on the 405 Electronic Reader Board and HBTV3
MARKETING IN PERSON / COMMUNITY OUTREACH
o Taste of HB booth
o SCN Tuesday night booth
BUSINESS MARKETING AND ADVERTISING
While the HBDBID office focuses on increasing visitation to the downtown businesses, we also
offer HBDBID stakeholders FREE advertising opportunities for their businesses. This is one
way we provide significant value to our HBDBID Stakeholders.
FREE COMMERCIALS /VIDEOS
o Matt Liffreing, of Marketworks produces video commercials for our downtown businesses.
The business "owns" this commercial to place on their website/social media and we add
this information to our website to better define the unique features of our different
businesses.
MONTHLY E NEWSLETTERS
o Over 6,300 subscribers
o Announces announcements of new businesses, special events
o Includes Free Advertisements from downtown businesses www.hbdowntown.com
website.
HBDOWNTOWN.COM WEBSITE
o The Marketing Committee announced their selection, which was approved by the Board
of Directors at the May meeting, of Salt Creative to develop the new hbdowntown.com
website.
o Going forward there will only be one HBDBID website, rather than having two, which
included a separate Surf City Night's site. This will not only save money, but it will be
much more efficient to manage.
o The new site will allow for better promotion of our businesses by providing more
information and links to our stakeholders
o The new site will allow for'posting videos
o The new site will include downloadable forms for vendors and event participants
PUBLIC SAFETY
The Ambassador program, which is a partnership with HBDBID and Visit HB, was designed to
have a designated, highly visible person(s) to engage the public to provide information,
directions, or a friendly greeting. The Surf City Ambassadors are responsible for dealing with
quality of life and reporting issues so that public safety concerns are addressed. In addition to
assisting our visitors, the Ambassadors network with business owners, other security personnel,
and the Huntington Beach Police Department.
This funding included allocation for Spring-Summer private security services on Friday and
Saturday evenings in downtown. HBDBID believes that having additional eyes and ears on the
street benefit visitors, residents, and businesses alike.
It is important to our businesses and to police department that our visitors enjoy a sense of safety
and security when they visit downtown. The HBDBID has established a strong partnership with
law enforcement and continues to advocate for appropriate police coverage for downtown and
meet with them regularly to discuss possible ways the HBDBID can assist them in improving
safety.
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PARKING
The HBDBID understands that parking accessibility, availability, and the overall cleanliness and
safety of the city parking lot is a key component of the visitor experience to HB Downtown.
Visit HB is currently working on developing and implementing wayfinding signs throughout the
City. Not only will this improve a visitor's ability to find our parking lots, but such signage will
provide an overall better, more welcoming, experience for visitors to HB Downtown.
TOURISM and HOTELS
Our success depends greatly on frequent local traffic and we spend a significant amount of time
and money creating experiences designed to create a sense of pride for our community. Events
such as Chili at the Beach, Surf City Days, HalloweenFest, and the Miracle on Main Street are
fine examples of this.
In addition, we are most fortunate to be the main attraction for four beautiful hotels/resorts. These
properties excel in high quality guest experience and the HBDBID board benefits from hotel
leadership on our Board of Directors.
Located both north and south of the pier on Pacific Coast Highway, Huntington Beach's four
oceanfront resorts offer restaurant, shopping and ocean close tourist destinations. These hotels
are also used for major conferences and banquets by many local organizations.
HYATT REGENCY HUNTINGTON BEACH RESORT & SPA
This is a high-end oceanfront resort located at Pacific Coast Highway and Beach Boulevard
which includes the following:
• Pacific Waters Spa
• Five restaurants, including Watertable and Pete's Sunset Grille
• Cosmic Sliding at Slyders Water Playground
• Camp Hyatt, a robust summer recreation program
• Toes on The Noes surf lessons, board and bike rentals, and yoga on the beach
• Pete's Sunset Concert Series on Friday and Saturday summer nights
• Dive-in movies
• Footbridge over PCH providing guests convenient and direct beach access
• Dog Friendly
• Curated bonfires on the beach
• Sand service featuring beach chairs, towels, umbrellas, and food and beverage delivery
' r
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THE WATERFRONT BEACH RESORT, A HILTON HOTEL
Located at Pacific Coast Highway and Huntington Street. The newly opened Twin Dolphin Tower
Suites is a 9-story, 152-room all-suites tower and meeting facility featuring a restaurant, pool
deck, and Offshore 9, an ocean-view rooftop lounge.
This resort provides the following:
• The Boardwalk Restaurant
• The Dock Bar
• Offshore 9 Rooftop Lounge
• Surf Hero Market
• Poolside cabana rentals
• Complimentary boogie board rentals and beach equipment
• Waterfront Adventures across PCH offers beach cabana rentals with and without butler
service, surf lessons and board rentals, bike and surrey rentals, kayak tours, and beach
bonfire service - complete with a s'mores package
• Dog friendly
KIMPTON SHOREBREAK HOTEL
This is an oceanfront boutique hotel located at Pacific Coast Highway and Fifth Street which
includes:
• Complimentary tea/coffee every morning
• Nightly hosted wine hour
• Pacific Hideaway Restaurant
• Complimentary beach cruisers
• The Gym — a 24-hour crossfit style fitness facility with climbing wall
• Yoga mats in all guestrooms
• Complimentary nightly s'mores by our open-air courtyard fire pits
• Dog friendly
• Beach towels, chairs, umbrellas and beach toys are all available free of charge to guests
• Oversized games like chess, Jenga, connect 4 and ping pong in the open-air courtyard
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PASEA HOTEL & SPA, A MERITAGE COLLECTION HOTEL
Located at Pacific Coast Highway and First Street, this luxury hotel includes:
• Convenient connection to Pacific City's restaurants, shops, and LOT 579 modern food
hall
• Balinese-inspired Aarna Spa
• Expansive custom designed outdoor courtyard with wood decks, cabanas, two pools, and
a jacuzzi
• On-site dining including Tanner's, Treehouse Bar, and Blend Cafe
• Surf butler who schedules lessons, provides wave report, and more
• Dog friendly
The HBDBID works closely with Visit HB to share resources and experience in promoting our
destination. We work hand-in-hand to facilitate the Ambassador program and with the Visit HB
staff to keep them up-to-date with all that is new in HB Downtown.
With our iconic pier, wide beaches, and generally warm and sunny climate, Huntington Beach is
a popular destination for leisure travelers. To add to our popularity, we are home to special
events bringing hundreds to thousands overnight and day-tripping guests to our destination.
From Sand Soccer, to the US Open of Surfing, AVP Volleyball Tournament, Breitling Huntington
Beach Air Show, and the Surf City Marathon, HB Downtown is host to exciting events all year
round. The HBDBID Manager is part of the Specific Events Committee, keeping HBDBID
Stakeholders properly informed and prepared.
COMMITTEES
The HBDBID wishes to thank the following Committee Members for their service and dedication.
Each person's contributions are essential to our united efforts to improve Huntington Beach
Downtown.
BUDGET, FINANCE and GOVERNANCE
Mike Williams, Longboards Pub-Chair
Kate Leigh, A Street Partners
Jen Williams, DJM Capital
Dave Shenkman, Kite Connection
Nicole Thompson, First Bank
Brett Barnes, Dukes
EVENTS
Susie Smith, Makin Waves Salon-Chair
Kevin Ashford, Enlarge Media
George Guerra, George's Tacos
Luanne Shoup, Artist
Pat Rogers, Roger's Marketing
SURF CITY NIGHTS
Susie Smith, Makin' Waves Salon-Chair
Mary Ann Senske, SCN Manager
Kevin Ashford, Enlarge Media
Dave Shenkman, Kite Connection
MARKETING
Lizzie Raudenbush, Kimpton Shorebreak-C hair
Pat Rogers, Roger's Consulting
Jen Williams, DJM Capital
Giovanni Prada, Pasea Hotel
BEAUTIFICATION
Bob Bolen, Huntington Beach Realty-Chair
Susie Smith, Makin Waves Salon
Steve Daniels, Rocky Mountain Chocolate Factory
VOLUNTEERS
Thank you to our volunteers who devoted their time to work for the HBDBID during the year.
The Boys & Girls Clubs of Huntington Valley
OCC Hospitality Program
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Downtown Business Improvement District
Boundaries and Benefit Zones Id'ic2 LXt1�1�1T 8
HB Downtown Business Improvement District Assessment Formula
Benefit Zone 1 Benefit Zone 2
Retail Businesses (Includes Nail/Hair/Skin Salons)
1,000 sq. ft. or less $300 $200
1,001 to 2,500 sq. ft. $600 $400
2,501 to 4,999 sq. ft. $900 $600
5,000 sq. ft. or more $1,200 $900
Restaurants
1,000 sq. ft. or less $300 $200
1,001 to 2,500 sq. ft. $600 $400
2,501 to 4,999 sq. ft. $900 $600
5,000 sq. ft. or more $1,200 $900
Hotels
20 rooms or less $500 $500
21-50 rooms $1,000 $1,000
51 rooms or more $2,000 $2,000
Services/Office
First Floor $240 $160
Basement, Second floor or higher $120 $90
Cart/Kiosk
$60 $40
Banks/ATM
$600 $400
• Assessment excluded for apartments, real estate agents, non-profits, home-based
businesses and temporary vendors.
• Businesses and non-profit organizations outside the area may join with the approval of
the BID Board by paying the equivalent fee annually.
• Non-profit organizations within the BID Assessment Zone can voluntarily participate by
paying $30 to the HB Downtown BID directly.
ZONE BIZ NAME STREET# STREET NAME UNIT# OWNER/CORP
1 INNOCEAN WORDWIDE AMERICAS 120-180 STH 200 INNOCEAN WORLDWIDE AMERICAS LLC
1 BRUXIE-GOURMET WAFFLE SANDWICHES 180 STH 120 BRUXIE LLC
1 SHAKEAWAY 120 5TH 120 CALIFORNIA NKP1 LLC
1 M€RRILEE'S INC 120 5TH C110 MERRILEE'S INC
1 JOLYN CLOTHING COMPANY 150 5TH 100 JOLYN CLOTHING COMPANY INC
1 HUNTINGTON BEACH OUTLET 155 STH 189 L F STORES CALIFORNIA INC
1 CHILIBEANS 155 STH 25CB LLC
1 C V S 155 5TH 175 GARFIELD BEACH CVS LLC
1 FOREVER 21 155 5TH 141 FOREVER 21 RETAIL INC
1 RIP CURL SURF CENTER 155 5TH 101 RIP CURL INC
1 ACTIVE RIDE SHOP 155 5TH 111 ACTIVE WALLACE GROUP
1 RITTER'S STEAM KETTLE COOKING 180 STH 130 BITTERS SKC LLC
1 SKECHERS 180 STH 110 SKECHERS USA
1 STUDIO 37 207 STH DEANNA LYNN SPANGLER
1 PETE`S MEXICAN FOOD 213 STH CARLOS&JENNY GONZALEZ
1 YOR HOME REALTY 214 5TH 205 10& 10 REAL ESTATE SERVICES INC
1 THE ICE CREAM WAY 214 5TH 102 ARDENSEL&CO INTNT INC
1 NORTH SHORE POKE 214 STH 101 NORTH SHORE POKE CO
1 T R RANCH SERVICES LLC 214 5TH 201 T R RANCH SERVICES LLC
1 TAKEYA USA CORP 214 5TH 204 TAKEYA USA CORPORATION
1 TOP HB NAILS 220 5TH DAT PHAT NGUYEN
1 THE BLOW DOWN 224 5TH THE BLOW DOWN LLC
1 BANZAI BOWLS 222 5TH BANZAI BOWLS
1 COASTLINE REAL ESTATE INVESTMENTS LLC 215 5TH A COASTLINE REAL ESTATE INVESTMENTS LLC
1 1 LOOK VINTAGE 217 5TH DAVID A SMITH
1 PRISTINE MOTORSPORTS 225 5TH RICHARD S THORPE
1 RUBY'S SURF CITY DINER 1 MAIN RUBY'S DINER INC
1 LETS GO FISHING 21 MAIN MARIAN K JOHNSON
1 SURF CITY STORE 60 MAIN BUD WESCOTT
1 KITE CONNECTION 61 MAIN DAVE SHENKMAN
1 IPA 1031 GROUP LLC 101 MAIN 260 TROY THOMAS
1 MCA TRADING LLC 101 MAIN 240 MARK NASHED
1 RIO MEDIA INC 101 MAIN 230 RIO MEDIA INC
1 INNOCEAN WORDWIDE AMERICAS 101 MAIN 285 INNOCEAN WORLDWIDE AMERICAS LLC
1 CORREA&ASSOCIATES 101 MAIN 220 AMERIPRISE FINANCIAL
1 INVESTMENT BUILDERS LLC 101 MAIN 280 INVESTMENT BUILDERS LLC
1 JACK'S GIRLS 101 MAIN 111 JACK'S SURF&SPORT
i r
ZONE BIZ NAME STREET tt STREET NAME UNIT# OWNER/CORP
1 JACK'S SURFBOARDS 101 MAIN 101 ABDELMUTI/ABDELFATTAH
1 WEAVER&ASSOCIATES 101 MAIN 220 AMERICAN FINANCIAL INC
1 CA IMPORT EXPORT 117 MAIN 202 DREW KENNY
1 HIRING CRE DIT S P ECIALISTS LLC 117 MAIN 202 HIRING CREDIT SPECIALISTS LLC
1 P R TALENT 117 MAIN 208 P R TALENT LLC
1 PERQ'S NIGHTCLUB&SPORTSBAR 117 MAIN MULLIGAN AND JOHNSON INC
1 WAHOO'S FISH TACO 120 MAIN MORNING JADE CORPORATION
1 QUIKSILVER 121 MAIN RON ABDELFATTAH
1 CALIFORNIA CLOTHING 123 MAIN 101 RAMEZ IBRAHIM
1 W&R STUDIOS 123 MAIN 201 WOOLLEY ROBERTSON GROUP INC
1 THUNDER BURGRZ&PIZZA 126 MAIN 104 THUNDER BURGRZ&PIZZA LLC
1 NEKTER JUICE BAR 126 MAIN 102 MOXY ENTERPRISES LLC
1 HUNTINGTON SURF&SPORT 126 MAIN 101 HUNTINGTON SURF&SPORT INC
1 2ND FLOOR FOOD DRINKS&ART LLC 126 MAIN 201 MAIN STREET CONCEPTS LLC
1 BEACH ISLAND 127 MAIN BEACH ISLAND INC
1 F H A REVIEW 200 MAIN 204B GREGORY SUTTON&NATALIE STEWART
1 HERITAGE STREETWEAR 200 MAIN 115 HERITAGE STREETWEAR INC
1 CALI SHORE STORE 200 MAIN 112 ST MARY CLOTHING LLC
1 THE COFFEE BEAN&TEA LEAF 200 MAIN 109 INTERNATIONAL COFFEE&TEA LEAF LLC
1 HEAVENLYCOUTURE 200 MAIN 113 HEAVENLY COURTURE INC
1 BOMB GRILL 200 MAIN 114 F R F FOODS LLC
1 B FS CHICAGO PIZZERIA 200 MAIN 101 B A CHICAGO PIZZERIA INC
1 COACH'S MEDITTERANIAN GRILL 200 MAIN 105 MURAT KOC
1 CRABBY'S BOAT HOUSE 200 MAIN 101A CBH RESTAURANT VENTURES
1 HURRICANES BAR&GRILL 200 MAIN 201 HURRICANES BAR&GRILL INC
1 1 H 0 P 200 MAIN 116 KEDD 954 INC
1 MAIN STREET HAIR COMPANY 200 MAIN 108 ROXANN KAHLER
1 MAIN STREET OPTICAL& BOUTIQUE 200 MAIN 107 M &G KANOUDI
1 ROCKY MOUNTAIN CHOCOLATE FACTORY 200 MAIN 106 DANIEL CAPITAL CORPORATION
1 SEA NAILS 200 MAIN 117 KIEUHANH HOANG
1 SURF CITY MARKET 200 MAIN 103A SURF CITY MARKET
1 ROBERT KOURY PROPERTIES 200 MAIN 206 ROBERTJ KOURY
1 AMERICAN VINTAGE 201 MAIN C AMERICAN VINTAGE CLOTHING CORP
1 BASKIN-ROBBINS#362100 201 MAIN B ZLZ INC
1 HUNTINGTON BEACH BEER COMPANY 201 MAIN E H B BEER COMPANY INC
1 SAKAL SURFBOARDS 201 MAIN A ED SAKAL
1 THE FUNNEL HOUSE 20S MAIN HEIDI'S SWENSENS OF LONG BEACH LLC
ZONE BIZ NAME STREET# STREET NAME UNIT# OWNER/CORP
1 KILLARNEY'S 209 MAIN CULINARY CUISINE LLC
1 RICHARD HARLOW&ASSOCIATES 211 MAIN C RICHARD HARLOW
1 SHARKEEZ 211 MAIN A SURF CITY HOSPITALITY
1 SUGAR SHACK 213 MAIN TIM&HOLLY TURNER
1 BOGGELN&COMPANY CPA 215 MAIN 1/2 CHERI L BOGGELN
1 NO KA OI 215 MAIN NO KA OI
1 LONGBOARD RESTAURANT&PUB 217 MAIN D B R ENTERPRISES INC
1 TEAM REAL ESTATE 221 MAIN H KEITH BOHR
1 WELLS FARGO HOME MORTGAGE 221 MAIN G WELLS FARGO HOME MORTGAGE
1 DOS TAROS 221 MAIN A D-TOWN INVESTORS INC
1 LUIGI'S RESTAURANT 221 MAIN B GHASSAN DAHABREH
1 STARBUCKS COFFEE COMPANY#575 221 MAIN C STARBUCKS CORPORATION
1 ZERO ZERO PIZZERIA 221 MAIN D ZERO ZERO PIZZERIA INC
1 MELEESA 221 MAIN E MELISSA MILLER
1 ALOHA GRILL 221 MAIN F TROPICAL GRILL INC
1 H M R ARCHITECTS 221 MAIN I WILLIAM J RESEIGH
1 HAMLIN GOODING 221 MAIN J HAMLIN COMPANY
1 MAILPIX INC 221 MAIN K MAILPIX INC
1 TEAM DESIGN &CONSTRUCTION 221 MAIN S JEFF BERGSMA
1 221 N MAIN STREET BEACH PROPERTIES LLC 221 MAIN S 221 N MAIN STREET BEACH PROPERTIES LLC
1 HOT VIBES YOGA 301 MAIN 109 HOT VIBES YOGA LLC
1 WAVELENGTHS RECOVERY LLC 301 MAIN 201 WAVELENGTHS RECOVERY LLC
1 SURF CITY HENNA&THREADING(CT) 301 MAIN CT SALIM LALLANI
1 HOT TRENDS SUNGLASSES(CT) 301 MAIN CT3 GOKHAN KUCUK
1 HOT TRENDS SUNGLASSES(CT) 301 MAIN C7`2 GOKHAN KUCUK
1 HOT TRENDS SUNGLASSES(CT) 301 MAIN CT1 GOKHAN ALI KUCUK
1 MAIN STREET EXPRESS(CT) 301 MAIN CT8 SALIM LALLANI
1 POSITIVE THOUGHT BRAND 301 MAIN CT4 POSITIVE THOUGHT BRAND INTERNATIONAL
1 POSITIVE THOUGHT BRAND 301 MAIN CTS POSITIVE THOUGHT BRAND INTERNATIONAL
1 7-ELEVEN STORE#35767B 301 MAIN 112 MARVISTA CO INC
1 ZIMBABWE HB GIFTS&ACCESSORIES(CT) 301 MAIN CT6 ISMAIL ADAM ABDELMAGED
1 SHABU ON FIRE 301 MAIN 110 HB SHABU INC
1 MAIN STREET DAY SPA 301 MAIN 108 YORBA NAILS&SPA INC
1 LEGENDS SURF CITY 301 MAIN 101 LEGENDS SURF CITY LLC
1 PARKING CONCEPTS INC 301 MAIN PARKING CONCEPTS INC
1 ROCKFIRE GRILL 301 MAIN 107 RAJ SYAL
1 SUSHI ON FIRE 301 MAIN 103 BANGKOK GROUP LLC
ZONE BIZ NAME STREET## STREET NAME UNIT# OWNER/CORP
1 MAIN STREET WINE COMPANY 301 MAIN 105 MAIN STREET WINE COMPANY LLC
1 PARLOUR E LEV EN 301 MAIN 102 PARLOUR E LECE EN LLC
1 ROCKIN FIGS SURF HEADQUARTERS 316 MAIN A RICK FUGNETTI
1 AV[LA'S EL RANCH[TO H B 318 MAIN SERGIO AVILA
1 MAKIN WAVES SALON 320 MAIN SUSANNA SMITH
1 DARE ME BIKINI 320 MAIN 112 TANYA BROWN
1 HUNTINGTON BEACH REALTY 322 MAIN HUNTINGTON BEACH REALTY INC
1 HUNTINGTON BEACH EASY RIDER, DANK CLOTHING 326-328 MAIN 101 UNDERGROUND COLLECTIVE INC
1 HUNTINGTON BEACH BICYCLE COMPANY 326 MAIN 101 JASON HILBERT
1 DIANES f BEACH FEVER 116-118 MAIN DIANE'S INC
1 MODEL CITIZEN 324-326 MAIN SANDRA C&THERESA SCHULZ
1 THE UPS STORE#4482 412 OLIVE ARCA INVESTMENT COMP
1 COLDSTONE CREAMERY 416 OLIVE K ICESTARFOODS LLC
1 THE IRISHMAN 424 OLIVE RAYMOND HARTNETT
1 DAIRY QUEEN 102 PACIFIC COAST TJ AND D C INC
1 T K BURGERS 110 PACIFIC COAST T K FAST GRILL INC
1 SUNWEST REALTY 120 PACIFIC COAST TYLER NICOLE INC
1 CELLORION(CT) 300 PACIFIC COAST CTS MERIC ATAY
1 ANDE'S PERUVIAN ARTS&CRAFTS 300 PACIFIC COAST CT6 JUAN ALBERTO JUY
1 HOM SOTHEBY'S INTERNATIONAL REALTY 300 PACIFIC COAST 405 HOM REAL ESTATE GROUP INC
1 PIERSIDE COMMISSARY 300 PACIFIC COAST INGEN LLC
1 DAVEY'S LOCKER SPORTFISHING 300 PACIFIC COAST CT3 DONALD BROCKMAN
1 SURF CITY EXPRESS 300 PACIFIC COAST CT6 SALIM LALLANI
1 MODERN PARKING INC 300 PACIFIC COAST MODERN PARKING INC
1 CB INVESTMENTS INC 300 PACIFIC COAST 301 CB INVESTMENTS INC
1 GRUPO GALLEGOS 300 PACIFIC COAST 200 GRUPO GALLEGOS
1 W S L NORTH AMERICA 300 PACIFIC COAST 303 ASSOCIATION OF SURFING PROFESSIONALS
1 VEGWARE PACKAGING INC 300 PACIFIC COAST 110 VEGWARE PACKAGING INC
1 ARMIJO ANTHONY 300 PACIFIC COAST CT ANTHONY ARMIJO
1 HAVAIANAS SANDALS 300 PACIFIC COAST 107A OCEANVIEW INVESTMENTS CORPORATION
1 PEREZ RODI 300 PACIFIC COAST RODI PEREZ
1 ANDE'S PERUVIAN ARTS&CRAFTS 300 PACIFIC COAST CTS JUAN ALB ERT+O JUY
1 BLACK BULL CHOP HOUSE 300 PACIFIC COAST 112 PONDEROSA CHOP HOUSE INC
1 HUNTINGTON SURF&SPORT 300 PACIFIC COAST 104 HUNTINGTON SURF&SPORT INC
1 GALLAGHER'S PUB&GRILL 300 PACIFIC COAST 113 A C INFO SERVICES
1 FRED'S MEXICAN CAFE 300 PACIFIC COAST 201 HUNTINGTON MOOSE LP
1 BLK EARTH SEA SPIRTS 300 PACIFIC COAST 202 8 L K 11 LLC
ZONE BIZ NAME STREET# STREET NAME UNIT# OWNER/CORP
1 SURFLINE 300 PACIFIC COAST 310 WAVETRAK INC
1 SUBWAY 300 PACIFIC COAST 106E DEANNA BROWN
1 SANDY'S BEACH SHACK 315 PACIFIC COAST SURF CITY TSP LP
1 DUKES 317 PACIFIC COAST DUKE'S SURF CITY LTD
1 SESSIONS WEST COAST DELI 414 PACIFIC COAST SESSIONS SANDWICHES NEWPORT BEACH LLC
1 EL DON LIQUOR 416 PACIFIC COAST EL DON ENTERPRISES INC
1 LAZ PARKING CALIFORNIA LLC 500 PACIFIC COAST LAZ PARKING CALIFORNIA LLC
1 SHOREBREAK HOTEL 500 PACIFIC COAST DIAMONDROCK HB TENANT LLC
1 DR EYE-PHONE 21030 PACIFIC COAST CT-K100 ITZHAK LAHAV
1 THE AMERICAN DREAM 21058 PACIFIC COAST 130 SAENZ&SAENZ LLC
1 HOLLY AND HUDSON 21028 PACIFIC COAST 200 HOLLY AND HUDSON OF PACIFIC CITY INC
1 URBAN OUTFITTERS 21034 PACIFIC COAST 100 URBAN OUTFITTERS WEST LLC
1 SUNGLASS RESORT 21028 PACIFIC COAST 130 MARDEN SIB(INC
1 FREE PEOPLE 21022 PACIFIC COAST 120 URBAN OUTFITTERS WEST LLC
1 HEIRLOOMS AND HARDWARE 21046 PACIFIC COAST 210 HEIRLOOMS AND HARDWARE LLC
1 AT&T AUTHORIZED RETAILER#1588 21010 PACIFIC COAST 150 SPRING COMMUNICATIONS HOLDING INC
1 BARNABAS CLOTHING CO 21034 PACIFIC COAST 220 BARNABAS CLOTHING CO INC
1 BLUEGOLD 21016 PACIFIC COAST 200 PC FLAGSHIP LLC
1 BACKHOUSE YAKATORI AND SUSHI 21058 PACIFIC COAST 250 BACKHOUSE HUNTINGTON LLC
1 FROSTED CUPCAKERY 21058 PACIFIC COAST 180 FROSTED 3 LLC
1 PETALS AND POP 21058 PACIFIC COAST 120 PETALS AND POP INC
1 IL BARONE SICILIAN STREET FOOD 21058 PACIFIC COAST 114 SOLO NOI INC
1 B CANDY 21058 PACIFIC COAST 210 B CANDY INC
1 MOLLY BROWNS OF HUNTINGTON BEACH 21034 PACIFIC COAST 230 MOLLY BROWNS INC
1 DJM CAPITAL PARTNERS 21058 PACIFIC COAST 220 PC GROUP RETAIL LLC%DJM CAPITAL PARTNERS
1 BEAR FLAG FISH 21058 PACIFIC COAST 124 BEAR FLAG FISH CO HB
1 PORTOLA COFFEE ROASTERS 21058 PACIFIC COAST 170 PORTOLA COFFEE GROUP LLC
1 DRYBAR 21016 PACIFIC COAST 104 DRYBAR HOLDINGS LLC
1 HANS ICE CREAM 21058 PACIFIC COAST 140 HANS HOMEMADE'LLC
1 MAHOGANY SMOKED MEATS 21058 PACIFIC COAST 154 MEADOW FARMS COUNTRY SMOKE HOUSE INC
1 GELATERIA ZOMOLO 21022 PACIFIC COAST 110 ZOMOLO LLC
1 LUSH FRESH HANDMADE COSMETICS 21034 PACIFIC COAST 120 LUSH COSMETICS LLC
1 BUNGALOW HUNTINGTON BEACH 21058 PACIFIC COAST 240 THE BUNGALOW HB LLC
1 JOHN GALT 21034 PACIFIC COAST 110 BASTIAT HUNTINGTON BEACH INC
1 PIE-NOT 21058 PACIFIC COAST 150 PIE-NOT LLC
1 LINKSOUL 21046 PACIFIC COAST 110 UNKSOUL LLC
1 PHILZ COFFEE 21010 PACIFIC COAST 130 PHILZ COFFEE INC
ZONE BIZ NAME STREET# STREET NAME UNIT# OWNER/CORP
1 BURNT CRUMBS 21058 PACIFIC COAST 100 BURNT CRUMBS INC
1 ACE PARKING MANAGEMENT INC 21080 PACIFIC COAST ACE PARKING MANAGEMENT INC
1 POPBAR 21058 PACIFIC COAST 122 POP LIVING INC
1 SEAFOLLY 21010 PACIFIC COAST 120 SEAFOLLY US LLC
1 LAZ PARKING CALIFORNIA LLC 21010 PACIFIC COAST LAZ PARKING CALIFORNIA LLC
1 FRANCESCAS COLLECTIONS 21028 PACIFIC COAST 112 FRANCESCAS COLLECTIONS INC
1 SEPHORA#914 21040 PACIFIC COAST 120 SEPHORA USA INC
1 SMOCKING BIRDS BABY BOUTIQUE 21034 PACIFIC COAST 250 SMOCKING BIRDS INC
1 WAYS&MEANS 21022 PACIFIC COAST 130&140 WM HB LLC
1 OLD CROW SMOKEHOUSE 21022 PACIFIC COAST 230 OLD CROW SMOKEHOUSE H8 LLC
1 CRAZY SHIRTS 21058 PACIFIC COAST 200 ONLY THE BEST INC
1 IRENE'S STORY 21046 PACIFIC COAST 120 WHITE SPRINGS
1 WEST OF CAMDEN 20128 PACIFIC COAST 120 WEST OF CAMDEN INC
1 THE PLANTATION HAWAII 21034 PACIFIC COAST 210 RETAIL EQUITY INC
1 THE WEARHOUSE 21034 PACIFIC COAST 108 THE WEARHOUSE
1 KIN BOUTIQUE&GALLERY 21016 PACIFIC COAST 110 ADAMS ADAMS&ADAMS LLC
1 TOMMY BAHAMA 21028 PACIFIC COAST 110 TOM MY BAHAMA R&R HOLDINGS INC
1 CHERRY HILLS MARKET 21034 PACIFIC COAST 100 JUSTIN SCOTT&BRANDON LEWIS
1 SAINT MARC PUB CAFE BAKERY&CHEESE AFFINAGE 21058 PACIFIC COAST 230 SAINT MARC USA INC
1 MAC COSMETICS 21046 PACIFIC COAST 100 MAC COSMETICS INC
1 EQUINOX 21010 PACIFIC COAST 110&200 EQUINOX FITNESS HB INC
1 TOP DOG BARKERY 21010 PACIFIC COAST 160 TOP DOG BARKERY LLC
1 SIMMZY'S HUNTINGTON BEACH 21028 PACIFIC COAST 100 SIMMZY'S LLC
1 OLA 21040 PACIFIC COAST 200 OLA INC
1 LEMONADE 21016 PACIFIC COAST 105 LEMONADE RESTAURANT GROUP LLC
1 H&M 21054 PACIFIC COAST 100&200 H&M HENNES 7 MAURITZ LLP
1 PASEA HOTEL&SPA 21080 PACIFIC COAST PACIFIC CITY HOTEL LLC
1 ACE PARKING MANAGEMENT INC 21100 PACIFIC COAST ACE PARKING MANAGEMENT INC
1 WATERFRONT HILTON BEACH RESORT 21100 PACIFIC COAST ROBERT MAYER CORPORATION
1 TOES ON THE NOSE 21500 PACIFIC COAST 159 ROOX'S INC
1 ACE PARKING MANAGEMENT INC 21500 PACIFIC COAST ACE PARKING MANAGEMENT INC
1 HYATT REGENCY HB RESORT&SPA 21500 PACIFIC COAST HYATT CORP/PCH BEACH RESORT
1 PRESENTATION SERVICES 21500 PACIFIC COAST AUDIO VISUAL SERVICES GROUP INC
1 TRAVEL TRADERS 21500 PACIFIC COAST TRAVEL TRADERS HOTEL STORES INC
1 25 DEGREES HB 412 WALNUT 25 DEGREES HB LP
1 CAPITAL INVESTMENT NETWORK INC 414 WALNUT CAPITAL INVESTMENT NETWORK INC
1 M E HELME HOUSE FURNISHING CO 517 WALNUT GUY GUZZARDO
ZONE BIZ NAME STREET# STREET NAME UNIT# OWNER/CORP
1 HANG LOOSE(CT) 300 PACIFIC COAST CT2 SEAN ZENT
1 THE PIZZA PRESS 150 5TH 110 SHARDANU PIZZA P R S 2 INC
1 CALI CLOTHING II 205 MAIN 1/2 T M C H B INC
1 CAPITAL MARKETING COMPANY 117 MAIN MAIN 203 ADAM EDMONSOND
1 THE NEXT LEVEL 117 MAIN 209 DON PETERS
1 LUNA UNITED 300 PACIFIC COAST 200 LUNA PRODUCTION &TALENT SERVICES INC
1 BROOKS AND BREAKERS 119 MAIN POINT BREAK OF HUNTINGTON LLC
1 TURN KEY HOMES 117 MAIN 201 FORTUNA INC
1 CARILOHA HUNTINGTON BEACH 21010 PACIFIC COAST D100 LONGRUN BRANDS LLC
1 SPIN4FOCUS(CT) 21058 PACIFIC COAST CT-K104 NIMROD PEREZ
1 SURF CITY HOT DOG CO 300 PACIFIC COAST CT1 KURT REED
1 DORUK SILVER INC(CT) 21030 PACIFIC COAST CT-K102 DORUK SILVER INC
1 SALT LIFE LLC 207 MAIN SALT LIFE LLC
1 CRUISERS PIZZA BAR GRILL 210 5TH 210FIFTH LLC
1 BARE BU N NY AESTH ETI CS 526 MAIN 102-4 BABE BUNNY LLC
1 SUPREME(CT) 21030 PACIFIC COAST CT LABEAUTINC
1 HAT HUT 21030 PACIFIC COAST CT-K106 MOHAMMAD MURAD
1 MANELAB 526 MAIN 102-2 CHANTRELLE CANAS
1 SURF CITY EXPRESS GIFTS CENTER 118 MAIN SALIM LALLANI
1 LIFEISGOOD 21030 PACIFIC COAST CT-K200 NEWLAND 12 LLC
1 HURLEY PACIFIC CITY 21028 PACIFIC COAST 200 HURLEY INTERNATIONAL LLC
1 BEAU SOLEIL KITCHEN&BAR 21058 PACIFIC COAST 110 BEAU SOLEIL LLC
1 ARTSY&CO(CT) 21030 PACIFIC COAST K101 JOG&GENE INC
1 A STREET PARTNERS 155 5TH P100 2.0 REALTY PARTNERS LLC
1 ZIMBABWE HB GIFTS&ACCESSORIES(CT) 301 MAIN CT-7 ISMAIL ADAM ABDELMAGED
1 ICECREAMTON SOFTY ICECREAM&HANDCRAFTED CHURROS 300 PACIFIC COAST 107B ICE CREAM TON INC
1 BOBASAUR 214 5TH 103 RANDY TRAN
1 E CIG EMPORIUM 126 MAIN 103 E CIG EMPORIUM LLC
1 VOM FASS 21058 PACIFIC COAST 138 WANDERING STILL INC
1 EPIC GYRO 200 MAIN 103B KOC ENTERPRISES
1 DOPE SICK USA LLC 200 MAIN 115 DOPE SICK USA LLC
1 EVE AND K(CT) 21058 PACIFIC COAST K102 KISUNG KIM
1 REALLY LIVING(CT) 301 MAIN CT-10 QUOSANA LLC
1 ELI&ELLA ROSE(CT) 21010 PACIFIC COAST CT-K101 JEHAN WALKER
1 WYNDHAM(CT) 301 MAIN CT-8 WYNDHAM VACATION OWNERSHIP
1 WYNDHAM(CT) 300 PACIFIC COAST CT-5 WYNDHAM VACATION OWNERSHIP
ZONE BIZ NAME STREET# STREET NAME UNIT# OWNER(CORP
ZONE 2
2 RIPCORD DIGITAL INC 307 3RD 202 RIPCORD DIGITAL INC
2 BOW AND ARROW HAIR LOUNGE 315 3RD P CORY BUTCHER&JENA FORREST
2 SPIRITUAL ORIGINS 307 3RD 101 CAROL ANN MOORE
2 SCALP AESTHETICS O C 315 3RD O TATTOO HEAD INK LLC
2 GALITZEN PROPERTIES 315 3RD A DON GALITZEN
2 HAVEN OF WELLNESS 315 3RD H-M CH RISTAL SUN DSTROM
2 SALON RETRO 315 3RD F BRANDON BAGGETT
2 LEE ROBINSON,CPA 315 3RD C LEE ROBINSON
2 RMA INTERNATIONAL LANDSCAPE ARCHITECTURE 315 3RD N ROBERTJ MCMAHON JR
2 SAIL PROPERTIES 315 3RD D D DAVISSON
2 PEDEGO HB 301 5TH THOMAS BOCK
2 SURFBOARD AND BIKE RENTALS 311 5TH NICHOLAS HOROBEC
2 DING DR 311 5TH DING DR LLC
2 ❑IL FIELD TUBULARS AND SUPPLY CO LLC 321 STH 1 OIL FIELD TUBULARS AND SUPPLY CO LLC
2 A&S ACCOUNTING SOLUTIONS 321 5TH A&5 ACCOUNTING SOLUTIONS INC
2 PORCELAIN 611 6TH TRACI HAWKINS
2 SALT HAIR LOUNGE 410 MAIN 104 SALT HAIR LOUNGE LLC
2 JAX BICYCLE CENTER 410 MAIN A HANDS ON BICYCLE CENTER
2 CONTINENTAL CLEANERS 411 NAIN ANDREW LEE
2 SURF CITY CHIROPRACTIC 411 MAIN B DAN LA FONTAINE
2 ORANGE COUNTY BARBERS PARLOR 417 MAIN 102 ESTELLA RAMOS
2 NFIRA DESIGNS&FIX-IT 417 MAIN 101 OMAR NEIRA
2 MOOD SWINGS 417 MAIN 103 KIMBERLY HUCKABY
2 MAILBOX STATION 419 MAIN A JEREMY WAHL
2 PACIFIC RIM TAX&ACCOUNTING 428 MAIN 201 THOMAS L BOUSE
2 LENGELE&ASSOCIATES LLC 428 MAIN 208 ❑EBORAH LENGELE
2 AMBIT CONSULTING LLC 428 MAIN 206 AMBIT CONSULTING LLC
2 MIN'S DYNASTY PERMANENT MAKEUP 428 MAIN 101 PRIE LLC
2 HOWARD FISCHER DVM 428 MAIN 209 HOWARD FISCHER, DVM
2 NEXGEN HOME FINANCE 428 MAIN 207 JASON KIFFE
2 MINNOW ELEVEN 428 MAIN 202 THUNDERS TWELVE PRODUCTIONS LLC
2 WESTLAND BUSINESS SERVICES INC 428 MAIN 202 WESTLAND BUSINESS SERVICES INC
2 MOTIF ON MAIN SALON 428 MAIN 102 KEVY DALY
2 MILK&HONEY 438 MAIN 110 H B MILK&HONEY INC
2 ARIA HOOKAH LOUNGE 438 MAIN 100 MOHEB FARAD
ZONE BIZ NAME STREET# STREET NAME UNIT# OWNER/CORP
2 SOLENA LANDSCAPE 438 MAIN 210 G R E INC
2 RON STERUD AND ASSOCIATES 438 MAIN 220 RON &KRISTA STER'UD
2 THE TRAINING SPOT 440 MAIN TSPOT FITNESS INC
2 GENTLE DENTAL HUNTINGTON REACH 501 MAIN A COX DENTAL CORP
2 ANNIE NAILS 501 MAIN F CODY KHAN
2 BODHI TREE VEGETARIAN CAFE 501 MAIN E HUONG PHAM
2 JAN'S 501 MAIN D HOLGUIN HEALTH
2 MONTGOMERY JEWELERS 501 MAIN G CHARLES MONTGOMERY
2 FIRST BANK 501 MAIN H FIRST BANK
2 ZEPHYR BARBERSHOP 504 MAIN D NICHOLAS PASQUA
2 DIRTY DOG WASH 504 MAIN C NICHOLAS B GILLESPIE
2 LUCY'S TAILORING&ALTERATIONS 504 MAIN B HARRY GULDJIAN
2 MAIN STREET CLEANERS 504 MAIN A WILLIAM E RIVAS
2 EUROPA NAIL STUDIO 508 MAIN A HAN MAI
2 MAIN STREET LIQUOR 508 MAIN DANI SAFI
2 CUCINA ALESSA HB 52❑ MAIN CUCINA ALESSA HB INC
2 THAI WAVE 522 MAIN NARUMOL PHLANGSORN
2 SMILES CAFE 305 MAIN D TAHIR KHAN
2 INTEGRATIVE PAIN AND WELLNESS CLINIC 305 ORANGE F INTEGRATIVE PAIN AND WELLNESS CLINIC
2 BRENT O NICH0LS DDS 305 ORANGE A BRENT O NICHOLS
2 MERL L FLEMING DDS 305 ORANGE B MERL L FLEMING
2 DANIELJAFFE DDS 305 ORANGE C DANIELJAFFE
2 DWIGHT'S BEACH CONCESSION 201 PACIFIC COAST JACK/JEAN'ETTE CLAPP
2 ZACKS PIER PLAZA 405 PACIFIC COAST MIKE ALI
2 SANCHO'S TACOS 602 PACIFIC COAST B JENANA AGIC&JOHNNY GENE THOMSEN
2 7-ELEVEN STORE 706 PACIFIC COAST HOPBET INC
2 HUNTINGTON SURE INN 720 PACIFIC COAST HUNTINGTON SURF INN iINC
2 KOKOMO'S SURFSIDE GRILL 21071 PACIFIC COAST KOKOMO'S SURFSIDE GRILL
2 JACK'S BEACH CONCESSION 21091 PACIFIC COAST JACK K CLAPP
2 NAUGLES 21351 PACIFIC COAST NAUGLES CORP
2 WATERFRONT HILTON BEACH CABANA 21351 PACIFIC COAST WATERFRONT INC
2 2ACKS TOO 21579 PACIFIC COAST MICHAEL ALI
2 LIVERY DESIGN GRUPPE 220 WALNUT ANGSTROM INVESTMENTS 1 LLC
2 BEAUTY BUNGALOWS BY PORCELAIN 526 MAIN 102 TRACI HAWKINS
2 HEALING BEAUTY 526 MAIN 102 MICHELLE VESPE
2 SUGAR HAVEN 526 MAIN 102-3 BRENDIE ACERET
2 HONEYCOMB 526 MAIN 102 KIERSTEN O'NEIL
ZONE BIZ NAME STREET# STREET NAME UNIT# OWNER/CORP
2 E J I DESIGNS 417 MAIN 202 JOSEPH BWIRE
2 SURF CITY SEGWAY 417 MAIN IOO BHALLER INDUSTRIES LLC
2 602 COFFEE HOUSE 602 PACIFIC COAST A 602 COFFEE HOUSE LLC
2 ATM GLOBAL INCORPORATED 438 MAIN 200 ATM GLOBAL INCORPORATED
2 VANILLA BLU SALON 526 MAIN 102-15 KRISTINA KASPRZAK
2 ALCHEMY SALON 526 MAIN 102 JANET NELSON
2 PHOTO HOUSE INC 419 MAIN C-E PHOTO HOUSE INC
2 CASSANDRA CAPRI HAIR 526 MAIN 102-11 CASSANDRA CAPRIO'LI
Res. No. 2018-33
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on May 21, 2018 by the following vote:
AYES: Posey, Delgleize, Hardy, Brenden
NOES: None
ABSENT: Peterson, Semeta
RECUSE: O'Connell
City Clerk and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California