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Huntington Beach • 2017
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Staff & VH B Task
At the November
Meeting Mayor Pro Tern Posey &
Councilmember Brenden requested that
City Staff . •
1�•� VHB.-
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Collect credit • data
Conduct highlevel . impact
financial analysis
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Direct Impact to Business Community
Credit Card Reporting
• Restaurants Data
Apparel Data
• Lodging Data
City Financial Impact
Digital Marketing & PR Highlights
• Digital Marketing
• Media Coverage
Community Sentiment
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• Business Community tca ,
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Estimated Share of All
U .S. Spending Transactions
Visa
Mastercard
AMEX, Discover, Misc.
* Cash is approximately 15% additional to
the credit card spending.
* To determine financial impact other credit
cards and cash were extrapolated .
4
� Economic Im
pact . Restaurants
WKND Prior Year
A � • :4 i
$2,708,493.111 4 1 . 1 1
r
$2,147,786.. •
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26% Increase
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1
Increase
City Receives 1
• 1 1
"Source: Visa Vue Reporte•
Economic pp
Impacts A arel
r Sumrs
HUNTINGTON SURF
' bAORT
'� OFFICIAL T-SHIRTS
Economic Impacto, Lodging
Key Factors in Lodging Revenue Growth 2015-2017
+ Growth of Hotel Revenues
$8.72 M
$7.23 M
$6.90 M
$6.78 M
a.
Oct. 2015 Oct. 2016 Sept. 2016 Sept. 2017
STR Hotel Revenues STR Hotel Revenues
+ 1 .7% YOY + 20% YOY
"Source:Smith Travel Reports(2o15-2077) T 7
Economic Impact : Lodging
Key Factors in Lodging Revenue Growth 2015-2017
+ Growth of Short-term Vacation Rentals in Huntington Beach
7,008
6,129
5,146
2,617
Oct. 2015 Oct. 2016 Sept 2016 Sept. 2017
Booked Room Nights Booked Room Nights
+ 97% YOY + 14% YOY
"Sou".Air DNA Research Report(2075-M17) ® 8
Economic Impacto Lodging
Key Factors in Lodging Revenue Growth 2015-2017
+ Supply Up
• Pasea Hotel and Spa 250 added rooms in 2016.
• SpringHill Suites by Marriott Huntington Beach added 127 rooms in 2017.
• Hotel room supply up 16.8% overall 2015-2017.
+ Group (Meetings and Conventions) Demand Up
• Group rooms booked up 4% to 54% (on average 21%) among large hotels and resorts.
• Airshow dates 2016 vs. same weekend in 2015, as well as Airshow dates in 2017 vs. same weekend in 2016
Airshow in Huntington Beach has positive overall growth in key spending categories
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City Financial Impact
Airshow cost to City of
Huntington Beach
•Fire/EMS: $32,775
*Marine Safety: $62,636
•Police: $65 837
CH,;S
•Beach Maintenance/Restrooms: $7,040
•Public Works/Pier Plaza Electricity: $637
= Ir' Expenses $168,925
r
a Parking Offset -$921000
Net Expense $760925
` AirSupport Payment to City -$761929
Net Expense to City $0
I CB 10
Digital Marketing ,n VHB Website
SurfCityUSA.com is an established key digital resource for visitors and
residents to get important information regarding upcoming signature
events in Huntington Beach .
• Huntington Beach IM
Know Before You Go; Breitling
Airshow content had over Huntington Beach Airshow
152,000 pageviews, the
most visited event page
Mu
on the website. �R
HMS the bw Jom on the high-action evert:
High demand for Huntington s
Beach Airshow content!
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Positive Media Coverage
AdvertisingHuntington Beach Airshow . -
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Get me best san+ge on"roar,
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HUNTINGTON BEACH AIR SHOW
Positive Media Coverage
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Positive Media
Coverage
KTLAR tos Angeles gimes
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Look — up in the sky! It's the Huntington Beach Air Show
Blue Angelis Prepare for Huntington Beach Air Show
THE ORANGE COUNTY
REGISTER
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Visit Huntington Beach invites guests to watch}iB Airshow in style
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Positive Media Covera e
OrangeCoast
MAGAZINE
CITY
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The HB Air Show is one of the best things to
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happen to Huntington Beach in decades. . it is so
good for our local economy, for our community
and for the thousands of visitors!
— - Aaron Pai, Owner at HSS
Duke's sales over the HB Airshow weekend were
as robust as during the US Open, we were up
20% in food sales in comparison.
- Brett Barnes, Managing Partner at Duke's
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Corporate
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HOST HOTEL
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HUNTINGTON PAC IF I C11
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• HuntingtonBeach •
10,521 People are already following the 2018
Airshow Fan Page!
®p Events See All
(Fan Page)2O18 Breitling Huntington Interested
Beach Air Show
Oct 20 - Oct 21 • Huntington Beach, California
Kylie and Briana are interested
10,521 people interested
See All
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