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Home My WebLink Aboutapprove expanded pennant program along key streets Council/Agency Meeting Held .5` b16 R E C F I a E Deferred/Continued to Approved ❑ Conditionally Approved ❑ Denied Cit er Sign uN86 M AN 10 so Council Meeting Date May 15 2006 Depart' D Number ED 06�1$ r CITY OF HUNTINGTON BEACH ``u' '" tl� I CH REQUEST FOR CITY COUNCIL dCTION SUBMITTED TO HONORABLE MAYOR AND C TY COU qCIL l ¢611� SUBMITTED BY PEN OPE I-14RET�H- 6R-A-4 DPA CITY ADMINISTRATOR 1 PREPARED BY STANLEY SMALEWITZ ECONOMIC DEVELOPMENT DIRECTOR ROBERT F BEARDSLEY DIRECTOR OF PUBLIC WORKS SUBJECT APPROVE EXPANDED PENNANT PROGRAM ALONG KEY COMMERCIAL STREETS IFEE:ssuelysis Environmental Status Attachme Funding Source Recommended Action Alternative Actron(s) A i� i t(s) r Statement of Issue The Chamber of Commerce Confer nce and Visitors Bureau and Auto Dealers Association have found sponsors to finance an expanded pennant program along certain of the City s key commercial streets They have Furrently raised sufficient fu Ids to pay for the pennants and hardware and now ask for th City Council to approve +he design the placement of approximately 233 pennants/hardware by City staff and to authorize execution of any correspondence that may be nec ssary to carry out this project Furthermore Golden West College wishes to participate in his effort with a pennant of{ its own design subject to review by the City s Economic Development Committee (EDC) and Design Review Board (DRB) The College will pay for its own pennants and hardware Funding Source Sufficient funds exist in the Department of Public Works budget Signal and Lighting Maintenance Salaries 10085304 51000 to hand the pennants The estimated cost is $7 700 Recommended Action Motion to 1 Approve the design for the pennants 2 Approve the Installation at City expense by City staff of a proximately 233 pennants and any required hardware Including approximately 17 pennants being designed by Golden West College subsequent to their approval by the Econ mic Development Committee and Design Review Board and r Y r R� UEST FOR COUNCIL ACTtN MEETING DATE May 15, 2006 DE ARTMENT ID NUMBER ED 06-18 3 Authorize staff to sign correspondence or applications as may be required to complete this project subsequent to approval as to form by the 6ity Attorney including but not limited to applications to both Southern California Edison and Caltrans Alternative Action(s) r 1 Do not approve the expanded Pennant Program 2 Change the pennant design the proposed locations or levlel of City assistance Analysis In early 1998 the City of Huntington Beach assisted the Huntington Beach Auto Dealers with a program to install pennants to approximately 146 Southern California Edison- owned streetlights along Beach Boulevard from Edinger toy dams , A few years ago the Auto Dealers and other business sponsors purchased new pennants to replace the original ones and those are still in place but have reached the end of their useful life In both effo{rts the City installed the pennants and any required hardware at no charge as a service and to recognize the marketing value of the pennants to the City 1�he current City fee for hanging pennants is $33/pennant or a total of $7 689 for the 233 roposed new pennants It is recommended that the City waive this fee as it has previously ti Recently the Auto Dealers Chamber of Commerce and C nference and Visitors Bureau have found sponsors to fund the replacement of the exists, pennants with a new deslign (Attachment 1) and to expand the program to include approximately 233 streetlights along Beach Edinger and around Golden West College and the Five Points Shopping Center (Attachment 2) The new pennants will be the same size and materials as the existing ones This project has been discussed on numerous occasions with the City s Economic Development Committee (EDC) at whose request the desig'1 has also been reviewed and recommended for approval by the Design Review Board (DRB) The DRB also recommended the pennant program be expanded to include Brookhur`st between Adams and Garfield and that will be handled as a separate project if spon�ors can be found i As part of this pennant project one of the sponsors Golden West College will pay for the new pennants and hardware but wishes to use its own d sign for about 17 of the 233 locations encircling the College As that design was not aval6ble at the time the primary one was approved by the EDC and DRB it is requested that subsequent to approval by both the EDC and DRB the Golden West College pennants be instal ed concurrently with the other pennants I D\Documents and SettingsWonHoI01-ocal Settings\Temporary Internet Files\OLK 59\RCA ED 06 18 ver4 doc �2 5/1/2006 2 51 PM t R�QUEST FOR COUNCIL AC �N MEETING DATE May 15, 2006 DEPARTMENT ID NUMBER ED 06-18 Environmental Status N/A Attachments) City Clerk's Page Number No. Description 1 Design of Proposed Pennants i 2 Location Map for Proposed Pennants I I i i D\Documents and Settings\VonHoIIC\Local Settings\Temporary Internet Files\OLK 59\RCA ED 06 18 ver4 doc i3 5/1/2006 2 51 PM i I r I I I` f I I 1 I � I r r r 1 I ATTACHMEP�� ,JT I i I vvdcmw tea welc3om too Ito Vlidomw to Huntington leach Hundngton Beech Huntingdon Beads Huntington kach op 'c- er , _C- o _ r Hilton I I I f f i 4 r i I I t a f a f 1 f Cit wide Pennant ProgramY Proposed Pennants Cu U L N _0 d UCu Cn vOi U cn W o m _ CO - o o 0 m � � L m Ili O � Y Bolsa O D 1 0 CT --, o McFac den ` CO Q --- -- ------------- - ---i,Edinger Heil I Warner { Slater I `fin I S Talbert -0 Z) Ellis 0:: CO s o 0) N Cu o CO m Garfield J SeaQo�� Yorktown k Adams Indianapolis I Atlanta I Hamilton Banning , I i Apnl26 2006 Deparment of Economic Development s 1 RCA ROUTING SH, EET l INITIATING DEPARTMENT Eco omic Development SUBJECT Approve Expan' ed Pennant Program Along Key Commercial streets COUNCIL MEETING DATE May 15 2006 RCA ATTACHMENTS f STATUS Ordinance (w/exhibits & legislative draft if applicable) Attached I ❑ Not Ap licable Resolution (w/exhibits & legislative draft if applicable) Attached ❑ Not Applicable a Tract Map Location Map and/or other Exhibits Attached Not Applicable ❑ Contract/Agreement (w/exhibits If applicable) Attached } ❑ (Signed in full by the City Attorney) Not Applicable I Subleases Third Party Agreements etc Attached I ❑ (Approved as to form by City Attorney) Not Applicable Certificates of Insurance (Approved by the City Attorney) Attached ❑ Not Applicable Fiscal Impact Statement (Unbudgeted over $5 000) Attached ❑ Not Applicable Bonds (If applicable) Attached ❑ Not Applicable Staff Report (If applicable) Attached t Applicable Commission Board or Committee Report (If applicable) Attached ❑ Not Applicable Findings/Conditions for Approval and/or Denial Attached I ❑ Not Applicable EXPLANATION FOR MISSING ATT CHMENTS ► i REVIEWED RETURNED FORWARDED Administrative Staff Assistant City Administrator Initial 1 City Administrator Initial City Clerk �(� ) ► EXPLANATION FOR RETURN OF ITEM ' I Only)(Below Space For City Clerk's Use II f i ' I f i rRCA Author Iamb f I