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FY 2010-2011 Huntington Beach Hotel / Motel Business Improve
UY Council/Agency Meeting Held O/C� Deferred/Continued to Ap v d 0� nditi n I pprov D Hied ��G1ity�Cle 's Signaj(ire Council Meeting Date September 20, 2010 Department ID Number ED 10-043 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A Wilson, City Administrator PREPARED BY: Stanley Smalewitz, Director of Economic Development -SUBJECT: Public hearing to consider adoption of Resolution No 2010-65 approving an annual assessment within the Huntington Beach Hotel/Motel Business Improvement District (BID) for Fiscal Year 2010- 2011 Statement of Issue: On August 16, 2010, City Council approved Resolution of Intention No 2010-62 to levy an assessment for the Huntington Beach Hotel/Motel Business Improvement District and authorized the City Clerk to schedule a public hearing City Council will conduct the public hearing to consider adopting a resolution to approve the annual assessment for the Fiscal Year 2010-2011 Funding Source: Fund 709, Hotel/Motel Business Improvement District, account 70980101 Recommended Action: Motion to- A) Conduct the Public Hearing, and, B) Adopt City Council Resolution No 2010-65, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment within the Huntington Beach Hotel/Motel Business Improvement District for Fiscal Year 2010-2011 " Alternative Action(s): 1 Deny the request to approve the Resolution, or 2 Modify elements of the Annual Report, such as the proposed assessment, or activities and/or improvements to be funded -831- REQUEST FOR COUNCIL ACTION MEETING DATE: 9/20/2010 DEPARTMENT ID NUMBER: ED 10-43 Analysis: At the request of the Huntington Beach Marketing and Visitors Bureau (HBMVB), the City Council established a Business Improvement District (BID) on August 19, 2002, including all hotels and motels in Huntington Beach for the purpose of funding activities to promote Huntington Beach as an overnight destination The Board of Directors for the HBMVB serves as the BID Advisory Board As part of the 2010-2011 annual assessment, the Hotel/Motel BID advisory group unanimously agreed to recommend to City Council a change in the annual assessment formula increasing the assessment from 1% to 2% This increase will allow expanded marketing efforts, including group sales and create a dedicated marketing program directed to public and private corporations and social organizations The increased assessment will benefit all members of the assessment district The assessment funds are collected as a separate itemization with monthly Transient Occupancy Taxes (TOT) paid to the City of Huntington Beach In addition to the BID revenues, the HBMVB also receives 10% of the City's TOT revenue under an amended and restated grant agreement approved in April 5, 2010, (originally approved May 15, 2006) Prior to that time, the grant agreement was approved on annual basis On May 18, 2009, the City Council approved a $50,000 loan to promote meetings, which result in overnight stays in Huntington Beach The loan payments started on July 31, 2010, and will be paid annually until July 31, 2014 In order for the City to levy the BID assessment each fiscal year, the City Council must conduct a public hearing before adopting a resolution confirming the year's assessments On August 16, 2010, the City Council adopted Resolution 2010-62, affirming its intent to approve the proposed assessments for FY 2010-2011 and setting the public hearing for September 20, 2010 to approve the assessments As required by the Streets and Highways Code Section 36500 et seq , copies of the Resolution of Intention were mailed to each of the 18 businesses to be assessed A Notice of Public Hearing and copy of the Resolution were published in the Huntington Beach Independent on August 26, 2010 During the public hearing, the City Council will hear all interested persons for or against levying the assessment Protests may be made verbally or in writing, however, written protests shall be filed with the City Clerk at, or before, the time fixed for this hearing and contain sufficient documentation to verify business ownership and validate the particular protest If written protests are received from the owners of businesses in the proposed area that will pay 50% or more of the assessments, no further proceedings to approve the assessment can be taken for a period of one year Upon the approval of the Resolution, the new assessment formula will become effective as of October 1, 2010 The Hotel/Motel BID anticipates assessments of $1,095,000 00 for Fiscal Year 2010-2011 Combined with reserves of $125,000 00 remaining from Fiscal Year 2009-2010, the total BID budget for Fiscal Year 2010-2011 is $1,220,000 00 Environmental Status: N/A -832- REQUEST FOR COUNCIL ACTION MEETING DATE: 9120/2010 DEPARTMENT ID NUMBER: ED 10-43 ' Strategic Plan Goal: Enhance Economic Development Attachment(s): 1 Resolution No. 2010-65, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Hotel/Motel Business Improvement District for Fiscal Year 2010-2011" 2 Resolution No. 2010-62, approved August 16, 2010, a Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2010-2011 Within the Huntington Beach Hotel/Motel Business Improvement District -- 3. PowerPoint Presentation -833- ATTACHMENT #1 RESOLUTION NO 2010-65 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2010-2011 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Hotel I Motel Business Improvement District (the "District"), by the passage of Ordinance 3569 on August 19, 2002 The City is proposing to levy an assessment for fiscal year 2010-2011 pursuant to the process detailed in Streets and Highways Code §365.00, et seq; and The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2009-2010 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2010-2011" (collectively, "Annual Report"), and As part of the 2010-2011 annual assessment, the Hotel/Motel BID Advisory Group unanimously agreed to recommend to City Council a change in the annual assessment formula increasing the assessment from 1% to 2%. This increase will allow expanded marketing efforts including group sales and create a dedicated marketing program directed to public and private corporations and social organizations. As such these increased assessments will benefit all members of the assessment district, and On August 16, 2010 , the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2010-2011 as proposed by the District's Annual Report NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve,determine and find as follows. SECTION 1 The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2010-2011 and a description of the improvements and activities to be provided for Fiscal Year 2010-2011 SECTION 2 The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2010-2011 as proposed by the Annual Report The amount of the assessment shall be 2% on overnight room stays and is to apply to all hotels and motel businesses in Huntington Beach as shown in Exhibit B 09-2231 001/49397 1 Resolution No. 2010-65 SECTION 3. The assessments collected will be used to fund activities to increase overnight business stays and tourist visits to District businesses. SECTION 4 This resolution shalt take effect on October 1. 2010 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 20th day of September , 2010. or moor REVIEW APPROVED: INITIATED AND APPROVED: dminlstrator Director f Econo is Development APPROVED AS TO FORM P /l City Attorney V-7-L-10 09-2231 001/49397 2 Resolution No 2010-65 Exhibit- A — Annual Report Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2009/io Annual Report for Fiscal Year logo/ig Operating Budget Request The Huntington Beach Marketing and Visitors Bureau continued to upgrade its scope of activities and effectiveness as a destination marketing agency during 2009/10 fiscal year As the official advisory board for the Huntington Beach Hotel/Motel Business Improvement District,which received an assessment of one percent on all hotel/motel room purchases within the city that were less than 3o days in duration,the following programs would not have been possible without B I D funding. Advertising a� • Produced full-page cooperative ad for f' California Visitors Guide with partners Hilton Waterfront Beach Resort, Hyatt 3 Regency Huntington Beach Resort&Spa, and the Shorebreak Hotel The California Visitors Guide is the official publication of 4 the California Travel and Tourism Commission(CTTQ with 500,000 copies distributed annually,and more than 1oo,000 users downloading the digital version from www visitcalifornia com. �x � Leveraged co-op dollars from the Hilton g P Waterfront Beach Resort and the Hyatt Huntington Beach ® Regency Huntington Beach to create a full- r.�....,.� page advertorial in the California Tourism "High Fives"Fall/Winter Consumer Co-op Marketing insert reaching a total print = 2, -.. M: k • = circulation of 1,1io,000.The multi-page supplement ran in the October 2009 issues of Travel+]Leisure(150,000 copies), Budget Travel(350,000) and Food& Nine(350,000).In addition,the insert appeared in the October 10, 20o9 edition of ` the Vancouver Sun(215,000)and was direct-mailed to go,000 American Nr r Express cardholders. lemon= " ! I Resolution No,2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Advertising w • Shorebreak Hotel Joined the Hilton Waterfront Beach Resort,the Hyatt Regency Huntington Beach and the HBMVB for Huntington Beach another full-page advertorial in the California Tourism"High Fives" Spring/Summer `^" "` = Consumer Co-op Marketing Campaign reaching a total print circulation of 700,000 The multi-page supplement ran in the April 2010 issues of Travel+Leisure (205,000copies),Budget Travel(270,000) -and the May issue of Outside magazine (225,000) gb& • Collaborated for a second year with the Hilton Waterfront Beach Resort, the Hyatt Regency Huntington Beach and the Shorebreak Hotel to produce a two- page inside cover spread for the 2010/2o11 edition of America Fours to Discover,the Official US Destination Guide for the travel trade in Canada by the US Travel Association's Discover America Canada Committee. tF 9y4 y„f7.i i� ti C ry € x wn Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oog/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Advertising ® Collaborated with the Hilton Waterfront Beach ` Resort,the Hyatt Regency Huntington Beach and the J 1 Shorebreak Hotel to extend our international ad in the 50,000 reprints of the Official California Tourism Guides in Australia, Germany,Mexico, France,India/UK, China .ram i Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 200g/:i® Annual Deport for Fiscal Year 2010/11 Operating Budget Request Publications & Collateral ® The Bureau revised its Official Huntington Beach Visitors Guides distribution strategy in fiscal year 2009/2010,with approximately one-half of the 1oo,000 guides printed being used as"lure"pieces out-of-market domestically and in Europe through our representation with Black Diamond(UK agency)and MSi(German agency), and in Australia thorough our new agency, Gate 7—the official in-market agencies for California Travel and Tourism Commission.The remaining guides are distributed in-market in Huntington Beach lodging properties and at the Official Visitor Information Kiosk operated by the HBMVB at the Huntington Beach Pier s HBMVB returned to its previous ublisher,Striker Media to publish this 76-page guide 2010 V'sO'0r5(ju do incorporated a fresh"Surf City" I�I'`l Js, ` feel with articles dedicated to Beaches and Beach Activities,as well as Surfing(with sections dedicated to the"Steps to Surfing"and"Surf Speak iol,"as well as the US Open and the International Surfing Museum), not to mention Huntington Beach's own US Open of Surfing �- 2010 Women's Champion, Courtney Conlogue The Bureau " is especially proud of the four- page Ecotourism section with gorgeous new photography and sections dedicated to the Bolsa 't Chica Ecological Reserve, Birding,the Wetlands Conservancy and Shipley Nature l},h, Center r Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 20o9/to Annual Report for Fiscal Year 2010/11 Operating Budget Request Publications & Collateral Published 200,000 Official Huntington Beach Visitor Maps in mid- summer 2oog and early this summer primarily for distribution in-market in Huntington Beach lodging properties and throughout other Huntington Beach distribution points,including the Visitor Information Kiosk at the Pier The Visitor Maps also enjoy limited out-of-market distribution domestically and internationally,and have been hailed by local concierge and customer service personnel as excellent tools to assist visitors and residents. HUNTINGTON"REAC +AUNT ING TON' " �a tip v�� CALIT ORNIA ,1 " 56iY9`d.'r""#ytl rA.coin C�A L 1 F'"'C3 fi'N I�A . OFFt OFFICIAL VISITGRS MAP C1A1�VISITORS MAP .x r ® The HBMVB and Huntington Restaurant Association will reprint 40,0oo Dining Guides this summer with local distribution through hotels and motels, John Wayne Airport,and the new Huntington Beach Visitor Center kiosk at the pier Additional copies are supplied to meeting and conference groups as requested and are used to solicit new international travel business for Huntington Beach © The HBMVB undertook a four-day photo shoot during the US Open of Surfing to obtain more"Surf City"images for use in the print,online and sales collateral projects used to brand and sell Huntington Beach as an overnight destination e Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/1-1 Operating Budget Request Online Marketing • The Bureau continued to make subtle enhancements,including improvements to its Calendar of Events and adding Social Networking Tools to the official www SurfCi:U USA com website in fiscal year 2009-10 s3 0 Share J Saue y f' 5,$ y `, Nun4n&n Searh E MfA1D61VYYY f t h(Mi lIDDl(Y}Y ✓� rk44 _ f 5rM • _ _ � z•}a 3 A 1 @w-'H' axa x,n a Menu..W eva,ua 5w ^��,ra a • _ _ .Cateutat a'E+•,+• iMsteeS•rvxad bJtVtlotekl.5lMlidtY9war ttarxcnur+xs.tzr.Htam a ,i x,3 c..m�-e,a S� `c ae5uks tart ?i1 N Un.c(a)`07l31/2010 OfiJO?J201G" 'd �l at"^s � � Vila faHµLryM1y�.1 Mom' •a 6� ��. TO New a6 PYkn is in our datobade 014ow 5"Ct the bt)t On about scut Date sa-71. a End Sk z ]LS01d tGtyw tai �I ED w e�...0 b3.,Mu��i� xr 3 .esu�nri cMw enrC t�•a ��•�� the Hu day t75 opa�of,uFnq,s xhe targezc s�rf;omuxu.,an,n the word and bongs wgethe too surfers'rom ero.nd Ne wo A for a meek-bnq beach f.1-1. Loranons 725 Pat-Coas.r wr s OEM A Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request www.SurfCityUSA.com Website Statistics July x, 2009 to June 30, 2010 Overview (from Google AnaIytics) Total Unique Visitors 318,396 Time on Site 00:02:48 Visits 386,270 Bounce Rate 44.77% Total Pageviews 1,443,992 New Visits 80.56% Average Pageviews 3.74 Top Search Engines All Traffic Sources Source Visits %of Search W Search Engines 1. Google 211,483 82.69% 18 255,744 00(66 21%) 2. Bing 19,072 7.46% a Referring Sites 3. Yahoo 13,733 5.37% 83,85400(2171%) a Direct Traffic 4. AOL 6,446 2.52% 46,671 00(12 08%) 5. Search 3,365 1.32% Other 1 (>0 00%) All traffic sources sent 386,270 visits via 2,213 sources and mediums I- Visits PagesNisit Avg Time on Site %New Visits Bounce Rate 386,270 374 00 02 48 80.72% 44.77% of Site Total Sfe Arg Site Avg Site Avg Size Avg t0000% 374(0001-) 000248(00010 8056°lu,C C z. 4477%(COC"^,) SourcelMedium UYU Visits Visits 10 google I organic 205,962 53 32% 7,68°l0 (direct)/(none) 46,671 12 08% 12 08% a huntington-beach ca us/referral 29,680 7 68°ra m 11 24% A� bing I organic 19,072 4 94% r , 12 yahoo/organic 13,733 3 56% = runsurfcity com I referral 6,590 1 71% aol/organic 6,446 1 67% 5332 a google I cpc 5,521 1 43% surfeity-hb org/referral 4 642 1 20% huntingtonbeachca gov I referral 4,551 1 18% 1-10of2,213 HE I9 III Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 20®g/iLo Annual Report for Fiscal Year 2010/11 Operating Budget Request THE WEB MARKETING ASSOCIATION PRESENTS 2009 WEBAWARD to HUNTINGTON BEACH MARKETING AND VISITORS BUREAU The 2009 WebAwards named the Best Websrtes in 96 industry categories Nominations for best web site came from interactive agencies and web site marketing departments in more than 47 countries from around the world Huntington Beach Marketing and Visitors Bureau was entered in the Leisure Category and we won"For Outstanding Achievement in Web Development" (above the"Standard of Excellence"that so many win). Other winners in our category were Walt Disney Parks &Resorts and Crystal Cruises 1W Web Marketing Association's VifebAWard 1. _n au tf a LI v_ dnw, 6] SHARE 'The awards themselves allow us the opporrunny THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT toshowourprospecuve THIS 2009 WEBAWARD clients the goahtyof For outstanding Achievement in Web Development work we provide° —MichaelVepicz, Hahbard One I r�area��a e ,1 Is, i .Join our award WINNER NAME mailing HstF eramy[ utfaeEntx Huntington Beach Marketing a a nd Jrsdors Bureau i - WINNING ENTRY ro` Huntington Beach AWARD WebAward Outstanding Websde Sponsors +o m a s..o ,n4^A51rc¢t3x s—hm' i ,wSurstM dia TEAM ABOUT THE FIRM ~4 Since 1997 the Web Marketing Association's annual Webkward Competition has been setting the standard of excel]once for Website development Independent expertjudges from around the world r,ti1„ review sites in 96 Industries The best are recognized u.1th a WebAwardwhich helps interactive professionals promote themselves their companies and their best work to the outside world.The WetrAward Compettion is the premier award recognition program for Web developers and marketers f ularfc worldwide Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau 11B Fiscal Year 20®9/t® Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media Huntington Beach Marketing and Visitors Bureau announced itself in the social media space through the execution of the following initiatives. Facebook The Bureau maintains its own tr,,, Facebook pages at: �.1 ]7n�, Huntington BeachMVB ® www.faeebook com/surf �!' wall inh] Fzt—la,firtt fvenis YonTotte Pilot- » + ci sa(general visitor 1,. hat5cn,mc ,,r - information) - ® www.facebookcom/hun a4 uNyVaz<a.. lfuni myton fNath Molt Ara You marJnr planF f°r the leg 6pen of tingtonbeaehmeetings� w,�. 1-11b ch..for me hedr come rots ,.late aMu ano ugc srx m m"iYell he Nere for me siaecar cnnceKv om(information for :k.�_ *°Yrt meeting planners) ° ����5eafi>55,ii,:y -� e�Fxya�.�x-�.��t tea za-a r•< ® www facebook cam/surf Cdfoma dxa^xa 5pe4: °}en,uaesack.iwecr,.v5¢nrc pak+leiaf°xx,•sev boardsmthesand nvw SsY•r�<ae R'Rae£ ePal vaH�y�aY ar[lt (updates of interest to �oP3-i{C M, .ga,,a�aa an .xaaa t+ erai. F�Iv xC•3k. ,ie as+Y the surf community) Additionally, HBMVB regularly - „unta,i nn BeachMw a,H Sreet Site La � posts Surf City updates to Xu°gen5 d CA 96° ^nbng�ax era 3urt hodh<atngmr �S„aan� Facebook pages for kmc.T}xs➢ik ® Huntington Beach 3noh. d5.>..f (37,554 Fans) 7 2 q-, Nulltte9ton sclial MYR Three Orr. champ and K—Toere of ® 8th�Weak1 yH mp4[InflI1M11a9L'feR of all We aM fM°WIW�muStlan Tnm Anaheim/OC Visitors 'Curren is set to Per rin his sauliul lo-o for the attendees of the Third aii A.vC mv er Annual ey4<fYlfogSPo°ndea°n Pipe&re W a are gala whldiwt Bureau(3,378 Fans, U°aM Slat.. 5 raise fundsronalpfbdacu a for 10,fihrgs.The galash www.facebook.com/Ana - • ramrar,onla eNarmatme,�,maatP�ena�n�e 5abrtaY�Y3 'd 1P at8»qrt helmOC) =,arama.oaa Tma 4Ya1A g v 0.rxfa5pa 4n%w&a G b of]_e SYKMS Seek ]tY 3'at R - �e^� a R.haLL b�xt ® Visit California (www facebook.com/VisitLA • OCeanfront(www.facebook com/TheOCeanfrontCA) ® Orange County Tourism Council ® HB Downtown ® Several Huntington Beach hotel and restaurant facebook pages Twitter The Bureau launched new Twitter page for Surf Boards in the Sand event, and now uses the Twitter account to broadcast updates from our Facebook pages: www.twitter com/surfboardsNsand Resolution No 2010-65 HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®9Jt® Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media SCVNGR Huntington Beach Marketing and Visitors Bureau launched SCVNGR—HB's first custom mobile application—in July 2010.Visitors to Surf City USA are now able explore all the highlights of Huntington Beach by playing a SCVNGR on their Android and iPhone smartphones. HBMVB is one of the nation's first destination marketing organizations ("DMO")to use this cutting-edge technology. 0 Is Dovmload the SCVNGR app to your$Phone orAndroid and lot the fun begin {r k WheNer yoi re aw5ttor or a long time resident SCVtdGR is a newwayto experience Surf 04 USAS II Our Beat of Huntington Beech Trek and Surffn'Surf City USA Trek allow r I youto do challenges around HB,earn points and vdn the coveted Surf City USA Badge i Whafs a Treks Treks are a series of chmllenges that can be accomplished it any order and over my penod ofhmie inptacas around HB We ve created two Treks that i� allow you to experience Huntington Beam in an exciting,interactive way Once you complete enough challenges you will unork a special Surf City USA Badge We will be adding rww challenges and possibly even Treks as time goes an so you I aWayshave something new to lookforward to when you're in Surf City USAI HOW DO 1 Play? Wit Download the PPhone oAndroid app Do challenges around HB y ` s Earn points and uncork the Sid Gty USA Radgel Form information,read ao t r 1,�11 Suit have questions of have Weds for new challangeV Email q',Jsu,'nitsa cons If you are a local business tnaiwarns to get anotved in SCVNGR,contact Nico'e lJoo at(714)%--3492 Visitor Services Manager Nicole Llido constructed two HB "Treks"on SCVNGR that highlight 27 top locations throughout the city and highlight quick,fun challenges to accomplish at each venue Players earn points for completing challenges throughout the city and can choose to share their activity with their friends via Facebook and Twitter and,of course,to other players on SCVNGR.The best photos will be displayed on the www.SurfCltyUSA.com website and Surf City USA Facebook pages. Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®9/t® Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media HBMV-B You Tube ube Channel Huntington Beach Marketing and Visitors Bureau launched the HBSuafCYtyUSA YouTube Channel in July 2009.In the past year there have been • 19 Videos Uploaded ® 7,804 Video Views ® 1,602 Channel Views The most popular videos are 1. Pro Surfer Kelly Slater shoots the Huntington Beach Pier!43.0% 2 Nia Peeples on Surfing and Huntington Beach 17.4% 3. Corky Carroll HB Version 14.0% 4 Peter Greenberg with Courtney Conlogue in Huntington Beach 4.9% S Courtney Conlogue at the 2009 Hurley®US Open Pro Surfing 4 9% _ ��� 74 A4S5Sb. ail Ftw=t¢v v '^34* e E3 1Sk f 1 Pd' r V—Iob,"woo r yurtfwy conlooeN nl Hutamulull ) ,snc- kit`.0t6 - ' Kss.+c res� Recent Advty 1 t3a Profile 1�1 SaTriA3a avYnSaawem tS e.en.,y, `v° <xrmad w+wt wx ) +mxe tmm�,ar -�i seron3ro rrce,a`+rvuia,e ecr a, ra Suplwa N..-- ^sw � ++fiYn».mrh+rrc r.o ti..Y,n k.rhn e.�nnen ',^� ___ __J^2d09 �-Gi n9YiNr�]rvnSa M1uwaeOarMmS•Tnhb eYa _--•`____-__'_� uastoe ati ,a'aa-,rm.w o, ,, „p suur.a%en - ., i n�ir.a e;r-o.v S,r�.sawarren zKne,fl�+,.am- wraW. _ oHoror µIra vsc la•p+ na MrA rle uLY du�of ttw n7v.,,!� fIxl4rrcR n t.af M.It3GY.r0 Anus I aM1+lea,lweteu,.-A•Sfs.4orcKus.fl�+w•-nY[..n U•e3�C, BYrcw fbnnfn'nP �__ _FaIP�4u'1, ��H�„rr���NrSA H'vv th=n�Yn sr,tc r'CM iaN,t,nrtw Mn.nr+Ln raaUY M she a,.S rtry`r.4.S t, a, w Oarinel tbmments(3) � 7 INIM111 file l SEE= Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media Oceanfront The OCeanfront(www.00eanfrontCA.com)is Orange County, California's coastal alliance of luxury lodging properties (including Hilton Waterfront Beach Resort and Myatt Regency Huntington Beach Resort&Spa), South Coast Plaza and the coastal destination marketing organizations, ��'1f®n t including the Huntington Beach 'i'l' �ilT t]mLd cons Marketing&Visitors Bureau With these OCeanfront alliance partners,the HBMVB participates in the following Social Media initiatives on behalf of Huntington Beach: Oceanfront TV:An online ten-episode season on the OCeanfront YouTube channel. Two episodes,which the HBMVB helped to produce,have featured the Hilton Waterfront a A „u krx Resort and the Hyatt Regency Resort and Spa,and OCeanfront TV also links to two of a ro:, ""x" the Bureau's Huntington Beach videos Cl< "` Oceanfront Facebook/Twitter Oceanfront Sweepstakes and Getaway- 2-Give:The"Getaway 2 Give"promotion is designed to raise Oceanfront brand awareness to a new channel of potential guests,enhancing the brand's reputation by aligning with charitable organizations and increase occupancy during off-peak periods Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 20®9/lO Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media Oceanfront Live Social Media Event The OCeanfaront Shake Off on April 15-16, 2oio brought seven top Southern California"foodie bloggers"to six luxurious beachfront lounges in one action-packed day on a quest to discover The OCeanfront's signature cocktail. Hilton Waterfront Beach Resort and Hyatt Regency Huntington Beach Resort and Spa hosted the bloggers. This twist on a traditional media familiarization tour(a.k.a "FAM Tour")has generated more than i,000,000 traditional and social media impressions to date. _I � Twitter NewsBite- c@Z OCeanfrontCA launches cocktail battle between 6 top resorts, LFacebookers can sip,vote their fans&win drinks for 41 htto flow 1 ll uTum �9 P t ` t`a FaZ s NfBEq (left)HBMVB's Donna Mulgrew joins foodte bloggers on the Shake Off tour (right)Bloggers at Hilton Waterfront Beach Resort's Shades Restaurant&Bar try the Waterfront's Spicy Mary Shake Off cocktail submission by Jessie Riley Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 20og/lo Annual Report for Fiscal Year 2010/11 Operating Budget Request Familiarization Tours Huntington Beach Marketing and Visitors Bureau uses a variety of tools and tactics to communicate with the media and travel industry.Establishing and maintaining relationships through email,phone and personal interaction is a core component of successful client relations.Throughout the year,travel industry professionals and media with secured assignments are invited to experience the destination firsthand on Familiarization tours(aka"FAMs") coordinated by the Bureau with the support of local partners. Our marketing team designs customized FAM itineraries matching the individual interests and needs of each FAM guest. HBMVB hosted 29 Media and Travel Trade FAMs since July 1, 2009 with more than 141 guests,including 58 journalists from domestic and international print and online publications.Additionally,HBMVB supported several press familiarization tours for local hotels. 44 AV s C . Y Y m33Y' MEN Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations ® HBMVB Communications Manager Madison Fisher and Vice President Donna Mulgrew participated in the February 2010 California Travel&Tourism (CTTC)New Fork Media Reception. Despite leaving sunny California for a one of the worst snowstorms New York has seen,delegates representing 49 companies gathered at the Metropolitan Events Pavilion to welcome New York media to the Land of Plenty.The cocktail reception format was a hit in New York, providing ample face time between the 135 media attendees(a CTTC record') and the delegates.The reception received an incredible mix of high-level media, including the"Today"show, Travel+Leisure, Conde Nast,Passport,NYDazly News,Fodor's Travel,Sherman's Travel and the"Rachael Ray"show. +± i3 (above)HBMVB's Madison Fisher and Donna Mulgrew talk with a New York journalist about Surf City USA. (left)Madison Fisher is ready to greet the 135Journalists who attended CTTC's New York Media Reception ® Met with 32 domestic and international journalists at the Media Marketplace and the HBMVB booth at International Pow Wow in Orlando, Florida U.S.Travel Association's International Pow Wow is the American travel industry's premier international marketplace and the largest generator of Visit USA travel. IN 011101MMAM Ali i' i 1 1 • 1 / 11 " 1. 1 i- • • • 1 1 1 1 1 1 i 1 • • ` 7ltAV Et R11EEST �HEALT16 '",1 ILLSESQ- FA�RIOWi oFf r 'Ant� ..r ,b Clytw+c L f�t � 11 ix �� �zt � � ,�' • � � f"w✓� �RtW ?'>r `� "� �• . nub ar�xanw,tt �• {_� ° xo-.�r�a'..rata:ov0� :IiTt ' •.. . • ey � t 4.sw..wcwb.Y •,� �� �� �`� .'+fit c� �`r�''� a�;� awamuxna.aca0` aae..�at4# <. s� ;� � � a•� � � .vs mws �vn � �'Dcc�«..-ueMep..a� t."x yy asanNree.ry Page1'6 'ywww SurfGitylJSA 'corn3 Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 20®9/i® Annual Report for Fiscal Year 2010/11 Operating Budget bequest Public Relations Selected Press Clips Campin Luxury and disrovatriehidden gi+tUsoftt a coast x Ca lffoz.p�r1 a a.rKfi H w owto )i. ��'� ai; k.Y •a rAk a k r i .f• 1st 'in QY dJ.nz w+%Wt+ `Amn v-bgbn>M kNxa uk tmtnfixxsaMax pxtwr.<nax rk...xt taasJnrV aWrr.nir a,,,ariw.»in+i ,.`Fi�d++Eq,e6,o�f xna Y,x..ynyka sroW'fiM WrLR�rtcrsyhdYr.M xs I� ya`n�A¢ur»t..sfis fiwtKlW-yr`a'w'anx'a SrHy4xznw,+ q.,er I+,x a'Iaz<Mxx v.3,=7<raayuq an x w ,x�<ArAa Maxw ,s.k,asny>Il.t�wswtr`Fr 4°w�a sat�Yxlra.rmla.�x-p,o m fs ..w r. ,.2Aaxrta^ 1eCr A^x[vn�.ua.Kapa4r ru<Nxlq xatxrkscr—ws rorh +w,+uN ,cmatmkvntvutn,n ra a.> w.c*ctiwx �a>rxt �akN'x' Weekend +«la.nr gitSs ro..<rkcLu.r 4ixxx.rvefa rrxxn �ku asry --�''ag��^rxzs,.x.. to aiym aK#rxfJ'mAs akreza nrn ♦>.aC hu-3 r�>'rannan��� Fah rtr .,xA^tk�i,.4a Ienu,Ra xu�+xnw..xxwW �r Sy x Y�ernaxC Nr,m'+xrl, a`1ltvxuvrre(Asr+.a a:.zxgg4 '!+•+k,n u.,ro,.n,r.,.,.^_m wxngw. nx�v..>�n xn-t....v ,�rd H�'a'+• ro. �{o�tnRlcn•ka.fi wdlewre ,",Wr -.�€'+° "tom�.� � �r, nvaryanarMar asn<ax Wuxr 3 S ��2j "'` Two-page article inthe July 2010 issue of Sunset magazine. Circulation/Audience: 1,224,453, $191,275 AVE(ad value equivalency) a 4�n.tt'a5exsun4�y, xMm urxL�x+fstrxk.s,ek t»mxaxa.a„Kx.xanr,.xaawn. anx�-,a,keM�,r).alrax kurtra,..,v,rMw�g5>Ya n faYtlwMKaxt fm+nulPa«v Sxznx lwraLn�W4 F4Max yl�a.z dr a'r.3anlf w^dar a(mxy5wxt s�>I)r^tilrc-H•rK +xf�f41(dMT(MSa1M mOn»my bs.rG Ha ,rywas Sivin,ixo+n fi.n«.uuz 5 _ a.dv+v .uJrati u[ wes�x aao2u,lr�urt+.rxvN rnnxcn n+'tM.vix�� r t Way yrY wna+li�x.Fry,+ka uM ht'M»a<ai.a.m 3Ns.Y-a as a .n&4x'11?e..a tlrxZa.1 .rnm.,xa-r,➢a/w vawl�ll wwr=-r nxxu r.r.�u., Ems= Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMYB Fiscal Year 20o9/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations Selected Press Clips is _ asmdWUNAMW 3 PAGES OF HOLIDAYS Rmt w Amok iaMma rroxnoma# FIiRPS an odmWown— bean CalBamie dreammr •n for Years Dross bikedw vM Mow moues Im The 00 Conte of COOL W1I( �pga.�h asY ew E�bu � .yip rty^�� tb„z "i�t r1 a M �,:cznygp�'�y. 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Mw.nd.Mv4 of bWo....vi d�ni Av .xneavwo-T rm. r wu+ ..nawh +�-a'4 � r xs.+y .wa ts4mu h.x.rnyi«�.dr.... +rw...w p 4.�x1«AMd.Nv I Lvdlr..L.Wa xxMo�r �% rw 4.n,cnn��n..p Smart Meetings, December 16,2009: 31,933 circulation; $10,80o AVE(ad value equivalency) Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2®®9/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations Peter Greenberg Radio Broadcast The Huntington Beach Marketing and Visitors Bureau hosted Peter Greenberg,one of America's most acclaimed travel journalists,as he taped his national radio show,Peter Greenberg Worldwide Radio,at the Hilton Waterfront Beach Resort on November 2, 2009.Peter Greenberg Worldwide Radio show is taped for broadcast live from different remote locations around the world each week and is heard on more than 15o radio stations,Sirius/XM radio and Armed Forces Radio with an audience of more than 1 million listeners weekly Greenberg is America's most recognized and respected front-line travel news journalist. An Ernmy Award-winning investigative reporter and producer,he was named one of the most influential people in the travel by Travel Weekly,along with Al Gore,Bill Marriott and Richard Branson.He is Travel Editor for CBS News,and appears regularly on"The Early Show"and across many CBS broadcast platforms. Greenberg interviewed four HB locals,including US Open of Surfing 2009 Women's Champ Courtney Conlogue, HB Mayor Keith Bohr,pop culture journalist and radio host Chris Epting and music legend glean Torrence of Jan and Dean All four interviews were videotaped and added to the Bureau's YouTube Channel at www youtube.com/HBSurfCityUSA. � G a � (left)Hilton Waterfront Beach Resort General Manager J.D.Shafer,HB Mayor Keith Bohr,HBMVB President Steve Bone with Peter Greenberg. (right)Dean Torrence being interviewed by Peter Greenberg i Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing • Continued International Travel Trade and Public Relations Representation Agency Agreements in the UK and Germany and • Secured new representation in Australia/New Zealand on behalf of Huntington Beach tourism. • Attended the US Travel Association's International Pow Wow in Orlando. In just three days of intensive pre-scheduled business appointments,more than i,000 U.S.travel organizations from every region of the USA(representing all industry category components),and close to 1,500 international and domestic buyers from more than 70 countries,conduct business negotiations that result in the generation of over$3.5 billion in future Visit USA travel.HBMVB conducted 35 business appointments with more than 50 travel wholesaler and receptive tour operator contacts,and we met with 32 domestic and international journalists. Q,JKLAIND �-r a MAY 15-19 2010 U.S.TRAVEL A S S 6 L J A t O N (right, l-r)Huntington Beach Pow Wow 201 o Team:Hyatt Regency Huntington Beach Resort and Spa Senior Sales Manager Roger Dryden,Hilton Waterfront Beach Resort Director of Leisure and Business Travel Sales Megan Martin,HBMVB Communications Manager Madison Fisher and HBMVB VP Donna MuIgrew. Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau III Fiscal Year 2oog/i® Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing ® Attended Los Angeles Times consumer trade show in February 2010,where 978 visitors to our booth filled out contest entry forms and we collected 824 e- mail addresses to add to our e-mail database t e 1 y. r' —w <13 (above left, l-r)Hilton Waterfront Beach Resort Director of Leisure and Business Travel Sales Megan Martin and HBMVB Communications Manager Madison Fisher. (above right)Hotel Huntington Beach Sales Manager Philip Legus assists a visitor to the Huntington Beach booth. k a nil �k h � ., • HBMVB Vice President Donna Mulgrew attended the Go West Summit in Sacramento.Go West Summit is a marketplace that brings together unique suppliers from the Western U.S.with international tour operators looking to expand their tours in the American West region.Donna had So,appointments with international buyers and receptive operators,all with interest in bringing overnight business to Huntington Beach. Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oog/go Annual Deport for Fiscal Year 2o1o/gi Operating Budget Request 'gavel 'Trade and Leisure Marketing 2010 California Cup Huntington Beach won the opportunity to host the Ninth Annual California Cup Golf Invitational in May 2010.The California Cup attracted the most influential decision makers within premier domestic and international tour companies and airlines,as well as select travel media to inspect Huntington Beach area tourism products and experiences. 25 senior-level,primarily international,travel trade and media representatives attended from seven different countries:Australia, France, Germany, Scandinavia, South Korea,the United Kingdom, and the United States Important Bureau partners in hosting the California Cup were the Hilton Waterfront Beach Resort,the Hyatt Regency Huntington Beach Resort and Spa,the Shorebreak Hotel,DestinationPros,and Waterfront Adventures,as well as the California Travel and Tourism Commission(CTTC) F Vi i v 4�I, �y ;c �3 t� Y California Cup participants at the "Take Me Out to the Ball Game"Cocktail Reception at the Shorebreak Hotel preceding their night in a luxury suite at the Angels us. Oakland Athletics game. Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oo9/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing 2010 California Cup p California Cup participants enjoyed four days of OC Golf at Pelican Hill,Strawberry Farms, Oak Creek and Tustin Ranch, as well as quintessential Surf City activities like a bonfire on the beach,Segway tours and surfing lessons, and lots of great California cuisine. T III moo= Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oo9/go Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing 20go EuroMission The California Travel and Tourism Commission(CTTC)brought a record 32 delegates from 24 companies on a European Sales Mission to the United Kingdom, Ireland and Germany,providing an excellent platform to showcase California destinations and products directly to top-notch travel trade and media in three key international markets. HBMVB Communications Manager Madison Fisher and Vice President Donna Mulgrew participated on behalf of Surf City USA. FranklFurt.Germany Trade and Media Meetings with • Thomas Cook and DERtour/Meier's Weltreisen(mayor trade agencies) • Frankfurter Neue Presse, a major German newspaper, • Main Echo,with a circulation of 85,000 California World Cup Viewing Party and Reception,including key German travel trade and press reception Dublin. Ireland: • Media Breakfast • VIP Travel Trade bunch • Travel Agent Training and BBQ Event London.UK • Visit USA Media Marketplace. • Media Calls with variety of high-end publications,including representatives from Conde Nast. • Second Annual Golf/Summer Day,with 3o key members of the U.K.travel trade industry plus media attending for a day of California-style fun,including golf lessons,wine tastings and spa activities • Sales Day: One-on-one meetings and lunch with key travel trade personnel • California-branded World Cup Evening Event with well over 200 key trade and media. • Travel Agent Road Show,which included valuable training sessions on California product; • Annual Visit USA Ball, considered"the"event of the U K.travel industry calendar Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 200g/1O Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel 'Trade and Leisure Marketing 2oio EuroMissgon �Rr HBMVB's Donna Mulgrew,conducted agent trainings and tour operator meetings while Madison Fisher met with key European media representatives.Both HB delegates participated in networking events such as the annual Visit USA Ball and the UK Golf and Summer Day with key clients vu, r 5 Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20Og/iO .Annual Report for Fiscal Year 2010/11 Operating Budget Request Meetings Group Marketing CalSIE Trade Show The largest association industry tradeshow on the West Coast, CaISAE's Seasonal Spectacular,attracts more than 1,000 association professionals and industry suppliers to Sacramento for a one-day educational event and trade show.HBMVB's Donna Mulgrew and Nicole Llido attended this first-ever meetings industry tradeshow on behalf of Huntington Beach :ug attendees dropped their business cards by our booth and we received four RFPs(Request for Proposals)at the trade show. Ca1SAE is the California Society of Association Executives 9 3 { i O Y�nrn s HBMVB's Donna Mulgrew and Nicole Llido represented Huntington Beach at the Bureau's first-ever meetings industry trade show,Cal SAE's Seasonal Spectacular Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®9/10 Annul Report for Fiscal Year 2010/11 Operating Budget Request Meetings Group Marketing Affordable Meetings Nest HSMAI's Affordable Meetings West in Long Beach provided a cost effective way to meet more than 85 meeting planners who visited HBMVB's award-winning booth. HSMAI is the Hospitality Sales and Marketing Association International Booth partners included Hilton Waterfront Beach Resort Sales Manager Carmela Buenrostro, and Director of Sales Carla Dispalatro and Group Sales&Catering Manager Stacey Hofflich Gitten from the Shorebreak Hotel P 3Kp5 JYK yl� (above left)Carmela Buenrostro,Carla Dispalatro and Nicole Llido represented Huntington Beach at the Affordable Meetings West in Long Beach (below)Nicole LIido assists a meeting planner seeking information about Huntington Beach. r sr Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 200g/iO Annual Report for Fiscal Year 2010/11 Operating Budget Request HBMVB Meetings Marketing Campaign With the help of a City of Huntington Beach Redevelopment Agency loan of $50,000(to be paid back over the next four years),HBMVB embarked production on an extensive Meetings Marketing Campaign to promote Huntington Beach to the business meetings market The Meetings Marketing Campaign that includes the following elements: ✓ Development and launch of a Huntington Reach Meetings&Events Microsite.www.MeetInHB.com ✓ Meetings and Events Online Marketing,including a Pay-Per-Click Campaign. ✓ A Huntington Beach Meetings Lure Brochure ✓ A series of three direct a-mails to 56,800 meeting planners throughout the USA&Canada and 87,500 plus retail travel agents. Enter Keywords rMeet At73Aar.ts— � 4 i A a - e e l • a - D e B. ' s a Main ba➢e Me H..Main Page RFP Submission Form Hotels GroUo D�nrna Suoo1 er Orrettory Value Dates Why Choose Surf otv SerNrn and Online Taal Kh Contac[Us Huntington Beach Offers A Corporate Business Meeting&Fun-in-the-Sun California Retreat Location ® m n Looking for the city with the perfect balance of business and pleasure for your next corporate business meeting or retreat in California? Huntington Beach is more than just a"fun place"to meet and greet,it s an • - environment that breeds dear thoughts,creativity and unique ideas e•e ati ' When you think"Meetings,"think Huntington Beachr California For events ranging from sales meetings to out-oF-office strategy sessions,Surf City USA offers an inviting set of perks,including •State-of-the-art California meeting facilities and; e • s Easy Transportation 3 major airports nearby(LAX,SNA,LGB) •Year-round comfortable weather&picturesque ocean settings •Safe and lively downtown&nighdrfe = •Nearby attractions such as Disneyland&Knott s Berry Farm .. Special team budding activities sand-castle budding,surfing lessons,etc � .tr W- Delicious West Coast cuisine and trendy shopping Ready to surf on over to Huntington Beach?Fig out the RFP form online or request our t<<•r*?�y;y1i'I.'lnncyrLiLi.,Sl,to start planning your corporate business meeting A' or California retreat to die one and only Surf City USA3 �i< -e • s e e E ' Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 20og/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Orange County'Tourism Council The primary goal of the Orange County Tourism Council(OCTC)is to market and brand Orange County("The OC")as a THE premier travel destination. By packaging " collective strengths,the entire region becomes financially stronger and more attractive to the visitor in the process. K i N" "I� G TO NB EACH Major OCTC initiatives this year have A Part of THE CSC Experience included ® New rack cards designed(200,000 printed)to drive out-of-market visitors from Seattle,Portland,the San Francisco Bay Area, Sacramento,Bakersfield, Fresno,Phoenix and Las Vegas to the www.VisitTheOC.com websrte. ® Refreshed the Dome page of the www.VisitTheOC corn websrte,which delivers hundreds of visitors per month to the Bureau's www SurfQW USA corn websrte. 0 "OC Forever Summer"Sweepstakes• Developed a customized web-driven sweepstakes module as a hub of communication for the 2010 summer campaign. The sweepstakes module highlights key Orange County travel packages. ® Produced"Up and Running ..On the Road to Recovery,"the Second Annual Orange County Tourism Conference in conjunction held in conjunction with"National Tourism Week."285 Orange County travel industry leaders and government officials attended this year's conference HBMVB President Steve Bone serves as OCTC Chairman and HBMVB Vice President Donna Mulgrew serves as Co-Chair of the OCTC Marketing Committee. 2Ga^' $ �.+. �Ilf;, • T of -- 3 i ni.SSaey. ^4�-a 1 DYQ� 6 Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2oog/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Huntington Beach Visitor Information Centers • Pier Plaza Visitor Information Center Kiosk.This project opened in late June 2009,serving visitors and residents year-round/seven days a week • Visitor Kiosk Inquiries—Since July 1,2009 thru June 30, 2010 Total Walk-ups 42,234 Hotel Information 585 Restaurant Information 3,066 • Continued Weekday Visitor Center in Bureau offices that: ✓ Served 286 walk-in guests from July 1, 2009 thru June 30,2010. ✓ Answered iL,302 information phone calls Surfboards in the Sand The Bureau produced Surfboards in the Sand on Saturday,September 19, 2009 More than 1,00o people stood with their boards together the sands of Huntington Beach to demonstrate their support for preserving our coastal environment and to pose for a photograph shot by professional sports photographers and published worldwide in Transworld Surf magazine and other national publications A www.SurfboardsInTheSand.com microsite,as well as Facebook, and Twitter pages supported registration and publicity for this event. Aw; i�a���z�t�^5��s<W"'-�• M_. .,sum, `"nS.=`- xa* all " % 'F'r ^ ,r' f-*k",' „1 •,.' * ,''3-��S cLd"-� � ,",•x,i s 1. ' xs,tr « "`s-e Ell j Q •r B- � Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2oo9/io Annual Deport for Fiscal Year 2010/11 Operating Budget Request National Tourism Week To help raise local awareness of the positive impacts of tourism,Huntington Beach Tourism Works � Marketing and Visitors Bureau rallied the for Huntington Surf City hospitality community to celebrate National Tourism Week in May With over Beach '=rt '* $309 million in 2009 visitor spending Y throughout the City—it is clear that tourism works for Huntington Beach. Working with the Bureau's Advocacy Committee, staff coordinated the following initiatives: • "Tourism Works"Group Photo at Pier Plaza Visitor Information Kiosk with representative hospitality,dining and retail employees affected by tourism • Presented a Faces of Tourism Video at the May 3rd City Council Meeting where Mayor Cathy Green a presented the Bureau with a National = "' Tourism Week Proclamation. • Placed a"Tourism Works for Huntington Beach" banner highlighting the number of tourism-related jobs in the City and tourism- related tax revenues to the City above Main Street near Lake Park. • Released the annual Huntington Beach Travel Impacts economic report produced by Dean Runyan. • Distributed hundreds of"Tourism Works for Huntington Beach"buttons to local hotels,restaurants and stores for employees to wear during National Tourism Week. Resolution No 2010-65 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request HB Financial Management • To continue our goal of managing cash flow and providing financial stability in the event of inadvertent delays in the receipt of funding from the City in future years,the Bureau maintained a yearend BID cash reserve of approximately $125,000 Note The boundaries of the improvement and benefit areas within the Hotel/Motel Improvement District(which includes the City ofHuntzngton Beach in its entirety)will not change during the upcoming fiscal year. Resolution No 2010-65 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®9/i® Annual Report for Fiscal Year 2010/11 Operating Budget Request Proposed Operating Budget 2010/2011 Revised July 26,2010 INCOME Carryover/Reserve FYo9-io $ 125,000 00 Projected Assessment at 2%* $ 1,095,000.00 TOTAL. $ 1,220,000.00 EXPENSE Group Sales Start-Up Costs Group Sales/Marketing: CRM Database: Customer Relationship $ 12,000 00 Management and Sales Lead Database System Facilities Upgrade(one-time) Two Additional Work Stations for Group Sales Manager $ 12,000 00 and Sales Coordinator New Phone System $ 15,000.00 Soundproofing, Divider Walls;Carpeting $ 20,000 00 Two Additional Computers $ 3,00000 Ergonomics and Miscellaneous New Equipment $ 5,00000 SUBTOTAL.,: Group Sales Start-Up Costs $ 67,000.00 Personnel $ 235,000.00 Marketing $ 7o6,600.00 Legal/Miscellaneous $ 45,400 00 Second Annual Repayment Installment on$50,000 Meetings $ 11,000 00 Campaign Loan granted July 2009 Carryover/Reserve FY11/12 $ 155,000.00 TOTAL. $ 1,220,000.00 *The increase in assessment to 2%will allow expanded marketing efforts, including group sales, and create a dedicated marketing program directed to public and private corporations and social organizations As such, these increased assessments will benefit all members of the assessment district .a- e. -Resolution-No 2010-65 Exhibit B — Hotel/Motel Business Improvement District List Huntington Beach Hotel/Motel Business Improvement District Membership 2010-2011 Property Address City State Zip code 777 Motor Inn 16240 Pacific Coast Highway Huntington Beach CA 92649 Beach Inn Motel 18112 Beach Blvd Huntington Beach CA 92648 Best Western Huntington Beach Inn 800 Pacific Coast Highway Huntington Beach CA 92648 Best Western Regency Inn 19360 Beach Blvd Huntington Beach CA 92648 Comfort Suites 16301 Beach Blvd Huntington Beach CA 92647 Extended Stay America-Huntington Beach 5050 Skylab West Circle Huntington Beach CA 92647 Hilton Waterfront Beach Resort 21100 Pacific Coast Highway Huntington Beach CA 192648 Hotel Europa 7561 Center Avenue#46 Huntington Beach CA 192647 Hotel Huntington Beach 7667 Center Avenue Huntington Beach CA 92647 Howard Johnson Express Inn&Suites _ 17251 Beach Blvd Huntington Beach CA 92647 Huntington Suites 727 Yorktown Avenue Huntington Beach CA 92648 Huntington Surf Inn 720 Pacific Coast Highway Huntington Beach CA 92648 Hyatt Regency Huntington Beach Resort and Spa 21500 Pacific Coast Highway Huntington Beach CA 92648 Ocean View Motel 16196 Pacific Coast Highway Huntington Beach CA 92649 Pacific View Inn and Suites 16220 Pacific Coast Highway Huntington Beach CA 92649 Shorebreak Hotel Huntington Beach 20042 Beach Blvd ,Ste 201 Huntington Beach CA 92648 Starlight Inn 18382 Beach Blvd Huntington Beach CA 92648 Surf'n Sands Motel 1102 Pacific Coast Highway Huntington Beach CA 92648 0 0 z 0 N _O O cn July 2010 Res. No. 2010-65 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven, that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on September 20, 2010 by the following vote AYES: Carchio, Green, Bohr, Dwyer, Hansen NOES: None ABSENT: Coerper, Hardy ABSTAIN: None Cit Jerk and ex-officio Uerk of the City Council of the City of Huntington Beach, California ATTACHMENT #2 RESOLUTION NO 2010-62 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2010-2011 WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature in adopting the Parking and Business Improvement Area Law of 1989(Streets and Highways Code §36500 et seq) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and toorism,create jobs,attract new businesses and prevent erosion of business districts and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities and A sizeable majority of the hotel and motel businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a hotel and motel business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events,and The City Council formed a business improvement area, known as the Huntington Beach Hotel/Motel Business Improvement District (the "District'), by the passage of Ordinance No 3569 on August 19 2002 The City is proposing to levy an assessment for fiscal year 2010-2011 pursuant to the process detailed in Streets and Highways Code §36500, et seq , and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2009-2010 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2010 2011"(collectively, 'Annual Report"), and As part of the 2010 2011 annual assessment the Hotel/Motel BID Advisory Group unanimously agreed to recommend to City Council a change in the annual assessment formula increasing the assessment from 1% to 2% This increase will allow expanded marketing efforts including group sales and create a dedicated marketing program directed to public and private corporations and social organizations As such these increased assessments will benefit all members of the assessment district, NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of ]Huntington Beach does hereby resolve as follows SECTION 1 The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2010-2011 and a description of the improvements and activities to be provided for Fiscal Year 2010 2011 09 2231 001/48949 1 -877- Resolution No 2010-62 SECTION 2 To levy and collect assessments within the District area for Fiscal Year 2010 2011 in the amount of 2% on hotel and motel overnight room stays in hotels and motels listed in Exhibit 1B attached hereto and incorporated herein by this reference SECTION 3 The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit A, attached hereto and incorporated herein by this reference SECTION 4 A public hearing shall be held before the City Council on September 20, 2010 , at 6 00 p in or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach California at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities Protests may be made orally or in writing but if written shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District,those types of improvements or activities shall be eliminated SECTION 5 The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing SECTION 6 Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street Huntington Beach, California 92648, telephone (714) 536-5542, or from the Huntington Beach Marketing and Visitors Bureau, 301 Main Street, Suite 210, Huntington Beach, CA 92648, (714) 969- 3492 SECTION 7 The City Clerk shall mail a complete copy of this resolution of intention by first class mail to each business owner in this area within seven days after the Council's adoption of this resolution 09 2231 001/48948 2 _878- Resolution No 2010-62 SECTION 8 This resolution shall take effect immediately upon adoption PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 16th day of August ,2010 ay REVIE APPROVED INITIATED ANQ APPROVED City fiA1qtrator Director of E onomic evelopment APPROVED 4S TO FORM ,z, City Attorney MV— /-7-L-10 09 2231 001/48948 3 -879- Resolution No 2010 62 Exhibit A — Annual Report _88®® Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o9/to Annual Report for Fiscal Year 2olo/:t Operating Budget Request The Huntmgton Beach Marketing and Visitors Bureau continued to upgrade its scope of activities and effectiveness as a destination marketing agency during 2009/10 fiscal year As the official advisory board for the Huntington Beach Hotel/Motel Business Improvement District,which received an assessment of one percent on all hotel/motel room purchases within the city that were less than 3o days in duration,the following programs would not have been possible without B I D funding Advertising • Produced full-page cooperative ad for California Visitors Guide with partners Hilton Waterfront Beach Resort Hyatt " Regency Huntington Beach Resort&Spa, and the Shorebreak Hotel The California Visitors Guide is the official publication of the California Travel and Tourism Commission(CTTC)with 500 000 copies distributed annually and more than too 000 users downloading the digital version from MW www visitcalifornia com r R Leveraged co-op dollars from the Hilton Waterfront Beach Resort and the Hyatt I iuntington Be ich Regency Huntington Beach to create a full- page advertorial in the California Tourism High Fnes Fall/Winter Consumer Co-op Marketing insert reaching a total print circulation of ijio,000 The multi-page supplement ran in the October 2oog issues of T'raveI+ Leisure(150,000 copies), n Budget Travel(350,000)and Food& Wine(350,000) In addition,the insert - appeared in the October 10, 20og edition of ` the Vancouver Sun(215,000) and was - direct-mailed to 5o,000 American EdExpress cardholders _14 -SI31- Resolution No 2010-62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau IIBAIVB Fiscal Year 2-oog/i® Annual Report for Fiscal Year 2010/11 Operating Budget Request Advertising • Shorebreak Hotel joined the Hilton Waterfront Beach Resort,the Hyatt Regency Huntington Beach and the HBMVB for Huntington Beach another full-page advertorial in the California Tourism High Fives Spring/Summer Consumer Co-op Marketing Campaign -�-�- rvKw1 s reaching a total prmt circulation of 7oo,000 The multi-page supplement ran in the Apra 2010 issues of Travel+Leisure (205,000copies),Budget Travel(270,000)and the May issue of Outside magazine (225,000) Y �.-- � y a 2.� �> ; 8 BEACH • Collaborated for a second year with the Hilton Waterfront Beach Resort, the Hyatt Regency Huntington Beach and the Shorebreak Hotel to produce a two- page inside cover spread for the 2010/2011. edition of America fours to Discover,the Official US Destination Guide for the travel trade in Canada by the US Travel Association s Discover America Canada Committee rq 4� r - YrF Qr� > fi y$g a 1 ' y ,,w -882- Resolution No 2010 62 HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oog/io Annual Report for Fiscal fear 2oio/l:i Operating Budget Request AdvertLsmg ® Collaborated with the Hilton Waterfront Beach � � Resort,the Hyatt Regency Huntington Beach and the _ Shorebreak Hotel to extend our international ad in v the 50,00o reprints of the offimal Cahforn$a Tourism Guucles in Australia,Germany,Mexico, France,India/UK, China - -883- Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®g/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Publicat1<ons & Collateral ® The Bureau revised its Official Hunh ngton Beach Visitors Guides distribution strategy in fiscal year 2009/2010, with approximately one-half of the loo,000 guides printed being used as lure pieces out-of-market domestically and in Europe through our representation with Black Diamond(UK agency)and MSi(German agency) and in Australia thorough our new agency, Gate 7—the official in-market agencies for California Travel and Tourism Commission The remaining guides are distributed in-market in Huntington Beach lodging properties and at the Official Visitor Information Kiosk operated by the HBMVB at the Huntington Beach Pier °fv HBMVB returned to its previous publisher,Striker Media to publish this 76-page guide incorporated a fresh Surf City feel with articles dedicated to Beaches and Beach Activities,as well as Surfing(with sections dedicated to the Steps to Surfing and. Surf Speak loi, as well as the US Open and the AAW International Surfing Museum) „"' not to mention Huntington Beach s own US Open of Surfing w1 ' 2010 Women s Champion y n Courtney Conlogue The Bureau is especially proud of the four- s *ter P page Ecotourism section with gorgeous new photography and ShOP sections dedicated to the Bolsa Chica Ecological Reserve Birding the Wetlands Conservancy and Shipley Nature Center -884- Resolution No 2010 62 - HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal year 2®®9/ito Annual Report for Fiscal Year 2010/11 Operating Budget bequest Publzcati®n.s & Collateral ® Published 200,000 Official Huntington Beach Visitor Maps in mid- summer 2oog and early this summer primarily for distribution in-market in Huntington Beach lodging properties and throughout other Huntington Beach distribution points,including the Visitor Information Kiosk at the Pier The Visitor Maps also enjoy limited out-of-market distribution domestically and internationally and have been hailed by local concierge and customer service personnel as excellent tools to assist visitors and residents +-1UNTINGTON HUNTING;'ON dft imam BEAIJ A WE L a CALIFORNIA �, CALIFORN1;4 SurfCttyVSA corm OFFICIA1 VISITORS MAP 6FF.G A L4,702S MAP .fir. s & w s AA e ® The HBMVB and Huntington Restaurant Association will reprint 40,000 I➢rnrng Guides this summer with local distribution through hotels and motels,John Wayne Airport,and the new Huntington Beach Visitor Center kiosk at the pier Additional copies are supplied to meeting and conference groups as requested and are used to solicit new international travel business for Huntington Beach ® The HBMVB undertook a four-day photo shoot during the US Open of Surfing to obtain more Surf City images for use in the print,online and sales collateral projects used to brand and sell Huntington Beach as an overnight destination -B��- ' • 1MI !!� ! ,-'lJi� 'K.�'•r✓•.1 ', cc,c�ir' r ar ac�"r,.,�S T,x�.�y�c.s,3r ��� j`ss to f• w' l.t� i a„ "x- ,2 fi N i (�t•7xnnC• i � x + t•x xtu xE• ;: u f^13 -� w?j� aG�r + P92n Steet.x Fier Purrs to fJa;'Surfi Ja [3a�Teas Jon t D+ne Sim i'ncG c ant �i_.r� ��4 x, ��Y r�-:, �,_ � � J \G✓1 E :�`f- n��'� b t ' Ij � rb , Play SCGqJnr + � 3 4 � t [ 4� " ..: �,p k E. , .:` 7 U"i�i��xY-.•i-l���ti� .r-�' � .. � �-..�(.-t_s„�~ ,.�� •t Plan It' • Man It • }ftew, :Frcc Hotal+tnfox •�s kor's GwR s. _� FEATURED EUEi�I"t•S'�,�cx�• j�� Yt.!.�,.• tK EY i� '� 1�,.per ` )thee vh rt ht � " sculturtbt`ratrma. �' �r'rtc tioEs�E s, tNG LrGR��ttL;'. `` ,Pacific PIS r 5ucfpGe(rcam��� M:^ 3'l `_Page,6= � r �w �w w w° Stu r f Cat t y Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oog/x® Annual Report for Fiscal Year 2010/11 Operating Budget Request www SurfCityUSA com Website Statistics July 1, 2oog to June 30, 2oxo Overview (from Google Analyttes) Total Unique Visitors 318,396 Time on Site 00 02 48 Visits 386,270 Bounce Rate 44 77% Total Pageviews 1,443,992 New Visits 80 56% Average Pageviews 374 Top Search Engines All Traffic Sources Source Visits %of Search a Search Engines 1 Google 211,483 82 69% 255 744 00(66 21'a► 2 Bing 19 072 7 46% Referring sites 3 Yahoo 13,733 5 37% 83 854 00 t21 71 4 AOL 6,446 2 52% 46 6677100(1122 08 5 Search 3,365 1 32% Other 1 f>0 00 o) All traffic sources sent 386 270 visits via 2 213 sources and mediums Visits Pages/Visit Avg Time on Site %New Visits Bounce Rate 386 270 374 00 02 48 80 72% 44 77% ?-te- 3 Ctc- ct>w - a , 00 00/ 3 4 00 02 48 av Je 44 r r Source/Medium Visds Lrsits %Asits 0 google/organic 205 96t 53 32 r 7 68I N (direct)/(none) 46 671 1208 1208� 0 ci huntington beach ca us referral 29 680 768 11 24 bang f organic 19 072 4 940o yahoo organic 13 733 356 runsurfcity com i referral 6 590 1 710 aol/organic 6 446 1 670 53 32 0 google cpc 5 521 143 surfcity hb org i referral 4 642 120 huntingtonbeachca got I referral 4 551 1 180 1 10of2213 -887- Resolution No 2010 62 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau I-tBMVIB Fiscal Year 2009/10 Annual Report for Fiscal year 2010/11 Operating]Budget Request THE WEB MARKETING ASSOCIATION PRESENTS 2009 WEBAWARI)to HUNTINGTON BEACH MARKETING AND VISITORS BUREAU The 2009 WebAwards named the Best Websites in 96 industry categories Nominations for best web site came from interactive agencies and web site marketing departments in more than 47 countries from around the world Huntington Beach Marketing and Visitors Bureau was entered in the Leisure Category and we won For Outstanding Achievement in Web Development (above the Standard of Excellence'that so many win) Other winners in our category were Walt Disney Parks &Resorts and Crystal Cruises 1W lgeb Mlrketing Assoc]attor s WebAward s SHHRE The awa-ds themselves allot-,us the opportunely THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT to sho a fwt pro pecuve THIS 2009 WESAWARD clients the qualify or For Outstanding Achievement In Web Developmenttiorm sve provide Rfe heellJepw Hubbard One ` I Jolnouraward WINNER NAME madmg list il N Hunenctir Beach(lark tine sibis E "' r' I dh Et Bureau WINNING ENTRY Huntingt3n B acn AWARD WebAward Outstanmr a sit Sponsors 3� V>:r,t�5US1 BurstM-,J i TEAM ABOUT THE FIRM tY Sinc 1997 th a liarkebng ssoaahon s anrual —A varr'C nip tibon has e n setting the standar d of excel] nc for a Bede e]cpmentincep n ent p it u ge h),narcundth 'AOd r tae. ties to 96 mdu the Tr cast ar recogr" wft a O a card hh ch helps Interact e professionals promote themsel es the r companl s a the r oest vork to the outside+odd_The 247 s eoANafd Compettttonsstrepremlerawardrecogm6onprogramfor 4e der lop r animark t is world.v lde Q I ®®®— Resolution No 2010-62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oo9 ft®Annual Report for Fiscal Year 2010/11 Operating Budget Request SociLal Me&a Huntington Beach Marketing and Visitors Bureau announced itself in the social media space through the execution of the following initiatives Facebook The Bureau maintains its own Facebook pages at �xrtaavc�!s ea„c Ito„spa,Mva © www facebook comf surf ' w a I e% , inf . , Y r,� OWL b + ci sa(general visitor , information) • www facebook com/hun tingtonbeachmeetings c v - y " ` a ,N� vy ek ti s, a n >s � _ x m e— om(information for z ° meeting planners) www facebook com f surf boardsinthesand (updates of interest to the surf community) Additionallv,HBMVB regularly , posts Surf City updates to Facebook pages for • Huntington Beach (37 554 Fans) 72 p � r , are m + e $ • Anaheim/OC Visitors Bureau(3,378 Fans, F www facebook com,/Ana , heimOC) • Visit California (www facebook com/VisitCA) • OCeanfront(www facebook com/TheOCeanfrontCA) ® Orange County Tourism Council • HB Downtown • Several Huntington Beach hotel and restaurant facebook pages Trotter The Bureau launched new Twitter page for Surf Boards in the Sand event and now uses the Twitter account to broadcast updates from our Facebook pages www twitter com/surfboardsNsand Elm —889- Resolution No 2010 62 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media SCVNGR Huntington Beach Marketing and Visitors Bureau launched SCVNGR—HB's first custom mobile application—in July 2010 Visitors to Surf City USA.are now able explore all the highlights of Huntington Beach by playing a SCVNGR on their Android and Whone smartphones HBMVB is one of the nation s first destination marketing organizations("DMO )to use this cutting-edge technology ® e b &I lei® - ' E u '�y j, I1IIII Dormt dih 5 Vf1GR Ppt o Ptwneo And d.Wwthefun Deg helper r w tvif I xq imp e t pm S Vhr'R n w vto eape nte„a v t of i1 b gt 9 b Trak xi Suffix S d C ty USA T k t do h �i8 p rd rd It wot 1 S dC ty w USAB dg 1 1—t S R `play ,,1p a r T K er c' r 1 ioc sa ca b^ mqi tkd a any ade^a d "a as'doftm -N 90,19 err ed-woTestty am �u Ell) e e 4t'A 4to Be n a jUm iite a the a One 4 co w-leR ugtl dllerge to wl locka pejalJ rf(4tt J�A tiaCO Ap tb r" I-.v h dp a dr)S bh ev k a trip go S you I3a.a)s a (neh)a Mtot Kfotwa dto 4he o e naur'—ty V, s 4 J r1)J th Ph , r A d+adapp 2 Co crape Ws a id ti8 � 3 F P M nd k)k-h S f q t1SA fi c rm fo ton e d _ Stpna a es, h ve d c h Yw d Cn- 'no a s ia.al es t Ms get ilwavcd r SC RJGR coma t N c e Ida fl W 19U Visitor Services Manager Nicole Lido constructed two HB`Treks on SCVNGR that highlight 27 top locations throughout the city and highlight quick,fun challenges to accomplish at each venue Players earn points for completing challenges throughout the city and can choose to share their activity with their friends via Facebook and Twitter and, of course,to other players on SCVNGR The best photos will be displayed on the www SurfCityUSA com website and Surf City USA Facebook pages -890- Resolution No 2010 62 HUNTINGTON BEACH HOTEL./MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®9/1® Annual Report for Fiscal Year 2010/11 Operating Budget Request Soc>lai Medla HBMVB YouTube Channel Huntington Beach Marketing and Visitors Bureau launched the I-iBSurfQ1yUSA YouTube Channel in July 2009 In the past year there have been ® 19 Videos Uploaded ® 7,804 Video Views ® 1,602 Channel Views The most popular videos are y 1 Pro Surfer Kelly Slater shoots the Huntington Beach Pier' 43 0% 2 Nia Peeples on Surfing and Huntington Beach 17 4% 3 Corky Carroll HB Version 14 0% 4 Peter Greenberg with Courtney Conlogue in Huntington Beach 4 9% 5 Courtney Conlogue at the 20o9 Hurley®US Open Pro Surfing 4 9% Q R !} 30 L 9 > a +db O R Y 3s K tt t — K H r i c m i Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2o®g/xo Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media Oceanfront The OCeanfront(www OCeanfrontCA com)is Orange County,California's coastal alliance of luxury lodging properties(including Hilton Waterfront Beach Resort and Hyatt Regency Huntington Beach Resort&Spa),South Coast Plaza and the � � coastal destination marketing organizations, the Q n f r o n t including the Huntington Beach Marketing&Visitors Bureau 4 With these OCeanfront alliance partners,the HBMVB participates in the following Social Media initiatives on behalf of Huntington Beach can ftont Mf Oceanfront TV An online ten-episode season on the OCeanfront YouTube channel I� rd Two episodes,which the HBMVB helped to produce have featured the Hilton Waterfront Resort and the Hyatt Regency Resort and Spa and OCeanfront TV also links to two of the Bureau s Huntington Beach videos ► a Oceanfront Facebook/Twitter Oceanfront Sweepstakes and Getaway- 2-Gave The Getaway 2 Give promotion is n designed to raise OCeanfront brand awareness to a new channel of potential guests, enhancing the brand s reputation by aligning with charitable organizations and increase occupancy during off-peak periods -892- Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2®o9/i® Annual Report for Fiscal Year 2oio/ja Operating Budget Request Social Media Oceanfront Live Social Media Event t o eaij- AFI&U I I t t5llcv�lr -/W! The Oceanfront Shake Off on April 15-16, 2010 brought seven top Southern California foodie bloggers to six luxurious beachfront lounges in one action-packed day on a quest to discover The OCeanfront s signature cocktail Hilton Waterfront Beach Resort and Hyatt Regency Huntington Beach Resort and Spa hosted the bloggers This twist on a traditional media familiarization tour(a k a FAM Tour )has generated more than 1,000 000 traditional and social media impressions to date rvsr tNr Ne%sEite `c 0 e r , � is it -t, 5 or kL astir -,-cr f c r-sor' o.3,,cr--oat,sq) ot>t o t t r t r e jur y'f AV (left)HBMVB s Donna Mulgrew jozns foodze bloggers on the Shake Off tour (right)Bloggers at Hilton Waterfront Beach Resort s Shades Restaurant&Bar try the Waterfronts Spicy Mary Shake Off cocktail submzsszon by Jessie Riley -593- Resolution No 2010 62 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 20og/io Annual Report for Fiscal Year 2ogo/11 Operating Budget Request Familiarization Tours Huntington Beach Marketing and Visitors Bureau uses a variety of tools and tactics to communicate with the media and travel industry Establishing and maintaining relationships through email, phone and personal interaction is a core component of successful client relations Throughout the year,travel industry professionals and media with secured assignments are invited to experience the destination firsthand on Fainiliarization tours(aka FAlVMs )coordinated by the Bureau with the support of local partners Our marketing team designs customized FAM itineraries matching the individual interests and needs of each FAM guest HBMVB hosted 29 Media and Travel Trade FAMs since July 1, 2009 with more than 141 guests,including 58 journalists from domestic and international print and online publications Additionally, HBMVB supported several press familiarization tours for local hotels r F e 1 l ac u V f 17B�77 EAll { d c T 1! w et 894— Resolution No 2010 62 HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 .Annual Report for Fish Year 2oio/ii Operating Budget Request Public Relations ® HBMVB Communications Manager Madison Fisher and Vice President Donna Mulgrew participated in the February 2oio California Travel&Tourist n (CTTC)New York Media Reception Despite leaving sunny California for a one of the worst snowstorms New York has seen,delegates representing 49 companies gathered at the Metropolitan Events Pavilion to welcome New York media to the Land of Plenty The cocktail reception format was a hit in New York, providing ample face time between the 135 media attendees(a CTTC record') and the delegates The reception received an incredible mix of high-level media, including the Today' show, Travel+Leisure,Conde Nast,Passport,NYDazly News,Fodor s Travel,Sherman s Travel and the Rachael Ray show 4t ' s . r N (above)HBMVB s Madison Fisher and Donna Mulgrew talk with a New York n,,^;«� journalist about Surf City USA (left)Madison Fisher is ready to greet the i35Journahsts who attended CTTCs New York Media Reception ® Met with 32 domestic and international Journalists at the Media Marketplace and the HBMVB booth at International Pow Wow in Orlando, Florida U S Travel Association s International Pow Wow is the American travel industry s premier international marketplace and the largest generator of Visit USA travel �B95- Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/i.o Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations Selected Press Clips ® Thanks in part to meeting with the editor of Fido Friendly magazine twice in the past three years, Huntington Beach was named one of the Top io Fido- Friendly Beaches in the USA in June 201O dog b buero ntst _f > � y 1�� 4a e � s ° ; PFRIENjDLY j b c J, hPo ' r Our 21°'Annual toCollecttbles' t r ICI. ON - _--Rc L FL 66 — Pet Adoption Tour THE ENEMY _ o -Y AmA seattnenaanary - �.�p � ap domt � STOP FIDOFRO _ertsmatwa s CHAS1tdis a x ®.o- o • a -835- SIP 9 _ `,p :•: , c., Mt/f l "ram ,. RIM +, r..i ��r�.3.•�tt n ?CCE�^1CL`At:3"� s � OF �, 9yf� � �--+r.w—+�— ':� sNE14 MV•RL i +• r�a a•: s;:tr�:�s } �r� xfi • •• •s e'� 'xlt� � � �e rer • � 1 f • 4 y A£k ;,. 3: it ;k 0•q :i ;•ii wwwf. SurfCItyu " com Page 1:7 Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operatiing Budget Request Public Relations Selected Press Chps v OWLYMMW 3 PAGES OF HOLIDAYS E=trnv i► D 7 %1V eo avc � w smut 4V - ' a NEWS a odmnsM—IN bean Gop/am a d"m n rw y a s. Thou be.has te ihosr marntems. The epf o �fre of oot -n Y i � 4. fLAV '" d _ UORallllaivt� � pg o Po adtsa L V F 1 a * {° X X� m 1 � 8 kln. UK Scottish Sun,April 17, 2010 361,224 circulation, $56,759 04 AVE(ad value equivalency) resulted from MC UK Triathlon FAM in March 2009 I -898- ' - � • • ! 1 . � � • • • '� ' i �• • � • .� • • • s R is ;. • ,. t #.1 1,a: �1: � : .; . :�,��: '�,, a ��: .: 1�i L' `� 1' t v��, �` rYi� r t:. ."�.. � , ?*M -, �i... .sty �^'"�."'�s`.—s'.. � � T; ` i� }',. "� ' f�,� aYeClre F ��� �,z; o �* +�*,�"'3`C't I� S ,pry Y P � t�r 1�.� �: 4�� � � '_'i�zr. ��r-._eta Sv'�,r�'':vi�' � +'..�� ii �� fff �. � � z �` :, .. .�....,� ,v - t � � �., b.w � 1- -, (/3+'�'3'x .4^! ad.* i { • ter' 15. -�_ .. } J �:a '.. .. - _ __.r} :f lr'!f � r J [ 1' i• ii• t iii i ii • -i 'i • ii. 'i w w w` S�u�rpflG t t y U S A c o>m � � � � F�ge 1=9� ' � ~ � t •'"�' �: Resolution No 2010 62 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2®®9/i® Annual Report for Riscal.Year 2010/11 Oieratwig Budget Request Public Relations Selected Press Clips d r Fin n TV California calling in life j Ems' wxvAedge, - - - %f 310 M Ott` �. ..,,_,_ • i s n � e7 { ' wa z ' vn quLerf4 � Y �ww.. �NHtw��rvw N MAR+ �=nwrww w•... 4 Z I- 4 UK 7TG,May 21, 2010 21,818 circulation, $47,093 81 AVE(ad value equivalency), resulted from April 2o1 o California Calling Travel Trade FAM -900- Resolution No 2010 62 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2®®9/iL® Annual Deport for Fiscal Year 2010/11 Operat»g Budget Request Public Relabon.s Selected Press Clips dh 1� e estem • T t'''�s � Y'�t �'y' AF 1 r 4 r - 4 a , p.4«�«fww�� w« _ M c..ih«..•M T^«Y w 4.�.�ird w HUNTt�iGlON BEACH CAUL �w b _ `.• 9 rt7 m tl db d 1 rah .. .. r....... .� k •• ... •�� b _ r M w ♦ P "� .� H it F yl µ t Q y w T a M 0.o ti uH Smart Meetings, December 16,2009 31,933 circulation, $io,800 AVE(ad value equivalency) -901- Resolution No 2010 62 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2®®9/g0 Annual Report for Fiscal Year 2olo/ii Operatitng Budget Request Public Relations Peter Greenberg Radito Broadcast The Huntington Beach Marketing and Visitors Bureau hosted Peter Greenberg,one of America s most acclaimed travel journalists,as he taped his national radio show,Peter Greenberg Worldwide Radio,at the Hilton Waterfront Beach Resort on November 2, 2009 Peter Greenberg Worldwide Radio show is taped for broadcast live from different remote locations around the world each week and is heard on more than 15o radio stations,Sirius/XM radio and Armed Forces Radio with an audience of more than 1 million listeners weekly Greenberg is America s most recognized and respected front-line travel news journalist An Emmy Award-winning investigative reporter and producer,he was named one of the most influential people in the travel by Travel Weekly along with Al Gore, Bill Marriott and Richard Branson He is Travel Editor for CBS News,and appears regularly on The Early Show and across many CBS broadcast platforms Greenberg interviewed four HB locals,including US Open of Surfing 2009 Women s Champ Courtney Conlogue HB Mayor Keith Bohr pop culture journalist and radio host Chris Epting and music legend Dean Torrence of Jan and Dean All four interviews were videotaped and added to the Bureau s YouTube Channel at www youtube com/HBSurfCityUSA x � r "l 1 �Y h (left)Hilton Waterfront Beach Resort General Manager J D Shafer,HB Mayor Keith Bohr,HBMVB President Steve Bone with Peter Greenberg (right)Dean Torrence being interviewed by Peter Greenberg -902- Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau 11B Fiscal Year 2009/10 Annual Report for Fiscal Year 2olo/n Operating Budget Request Travel Trade and. Leisure Marketing ® Continued International Travel Trade and Public Itelatxons Representation Agency Agreements an the UK and Germany and ® Secured new representation in Australia/New Zealand on behalf of Huntington Beach tourism o Attended the US Travel Association s International Pow Wow in Orlando In just three days of intensive pre-scheduled business appointments,more than i,000 U S travel organizations from every region of the USA(representing all industry category components),and close to 1,500 international and domestic buyers from more than 70 countries,conduct business negotiations that result in the generation of over$3 5 billion in future Visit USA travel HBMVB conducted 35 business appointments with more than 50 travel wholesaler and receptive tour operator contacts,and we met with 32 domestic and international journalists r R w i MAY 1`i-19 2010 it S T RAV £1 4 l C I (right, I-r)Huntington Beach Pow Wow 2010 Team Hyatt Regency Huntington Beach Resort and Spa Senior Sales Manager Roger Dryden, Hilton Waterfront Beach Resort Director of Leisure and Business Travel Sales Megan Martin HBMVB Communications Manager Madison Fisher and HBMVB VP Donna Mulgrew -903- Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTET. BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2®®9/go Annual Report for Fiscal Year 20lo/11 Operating Budget Request Travel Trade and Leisure Marketing Attended Los Angeles Tames consumer trade show in February 2010,where 978 visitors to our booth filled out contest entry forms and we collected 824 e- mail addresses to add to our e-mail database 1 0. f � s oti T w a (above left, I-r)Hilton Waterfront Beach Resort Director of Leisure and Business Travel Sales Megan Martin and HBMVB Communications Manager Madison Fisher (above right)Hotel Huntington Beach Sales Manager Philip Legus assists a visitor to the Huntington Beach booth tle Am ® HBMVB Vice President Donna Mulgrew attended the Go West Summit in Sacramento Go West Summit is a marketplace that brings together unique suppliers from the Western U S with international tour operators looking to expand their tours in the American West region Donna had 3o appointments with international buyers and receptive operators, all with interest in bringing overnight business to Huntington Beach -904- Resolution No 2010 62 HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget bequest "Travel 'oracle and Leisure Marketing 2010 California Cup Huntington Beach won the opportunity to host the Ninth Annual California Cup Golf Invitational in May 2010 The California Cup attracted the most influential decision makers within premier domestic and international tour companies and airlines,as well as select travel media to inspect Huntington Beach area tourism products and experiences 25 senmor-level,pnmardy anternatlonal,travel trade and mecha representatives attended from seven &fferent countrmes Australia, France, Germany,Scandinavia, South Korea,the United Kingdom, and the United States Important Bureau partners in hosting the California Cup were the Hilton Waterfront Beach Resort,the Hyatt Regency Huntington Beach Resort and Spa,the Shorebreak Hotel, DestmationPros, and Waterfront Adventures,as well as the California Travel and Tourism Commission(CTTC) Y � b J I California Cup participants at the Take Me Out to the Ball Game Cocktail Reception at the Shorebreak Hotel preceding their night in a luxury suite at the Angels us Oakland Athletics game M1 -905- is 1}„+: .',r SJ., - � ..�...• vY' � yx 7'1' 4 t. 1 .y [ 1 ..,t hr r K f a +� v l! ! 1'f 'I / f f I f ! I / • 1 f 't I I i t r y 1 6 1 Page 26 �� '� wow w S u r#lb.l.t'y U S A a Resolution No 2010 62 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 2oog/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing 2oio EuroMission The California Travel and Tourism Commission(CTTC)brought a record 32 delegates from 24 companies on a European Safes Mission to the United Kingdom, Ireland and Germany providing an excellent platform to showcase California destinations and products directly to top-notch travel trade and media in three key international markets HBMVB Communications Manager Madison Fisher and Vice President Donna Mulgrew participated on behalf of Surf City USA Frankfurt,Geritnany Trade and Media Meetings with • Thomas Cook and DElttour/Meier°s Weltreisen(major trade agencies) • Frankfurter Neue Presse,a major German newspaper, • Main Echo,with a circulation of 85,000 California World Cup Viewing Party and Reception,including key German travel trade and press reception Dublin,Ireland • Media Breakfast • VIP Travel Trade Lunch • Travel Agent Training and BBQ Event London,VIA • Visit USA Media Marketplace • Media Calls with variety of high-end publications, including representatives from Conde Nast • Second Annual Golf/Summer Day,with 3o key members of the U K travel trade industry plus media attending for a day of California-style fun including golf lessons,wine tastings and spa activities • Sales Day One-on-one meetings and lunch with key travel trade personnel • California-branded World Cup Evening Event with well over Zoo key trade and media • Travel Agent Road Show,which included valuable training sessions on California product, • Annual Visit USA Ball considered the event of the U K travel industry calendar 1 0 -907- �' • • • x. 77, a t t ON* ar r. } i i i �/ f f / I '/ / 1' / 1 I I • 1I' I f i Tlliil-5 i R + � k � i> r . �� t y,r•.,t + , "-t , � x gyp{ � i §r ,cJ x P �,�t .t � W ; i y � � 1 S l{• ,r�..�.� T�,� x +a ` .. Jf t i M P6es2s _ ` ' = www- SurfC�ty�USA corm Resolution No-2010 62 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau 11BMVB Fiscal Year 20og/i® Annual Report for Fiscal Year 2o:.o/:L1 Operating Budget Request Meetings Group Marketing CaISAE Trade Show The largest association industry tradeshow on the West Coast, CaISAE s Seasonal Spectacular,attracts more than 1,000 association professionals and industry suppliers to Sacramento for a one-day educational event and trade show HBMVB s Donna Mulgrew and Nicole Llido attended this first-ever meetings industry tradeshow on behalf of Huntington Beach iig attendees dropped their business cards by our booth and we received four RPPs(Request for Proposals)at the trade.show CaISAE is the California Society of Association Executives r HBMVB s Donna Mulgrew and Nicole LItdo represented Huntington Beach at the Bureau s first-ever meetings industry trade show,Cal SAE s Seasonal Spectacular _9®9- Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oog/io Annual Report for Fiscal Year 2010/11 ®peratmg Budget Request Meetings Group Marketing Affordable Meetings Nest HSMAI s Affordable Meetings West in Long Beach provided a cost effective way to meet more than 85 meeting planners who visited HBMVB s award-winning booth HSMAI is the Hospitality Sales and Marketing Association International Booth partners included Hilton Waterfront Beach Resort Sales Manager Carmela Buenrostro, and Director of Sales Carla Dispalatro and Group Sales&Catering Manager Stacey Hofflich Gitten from the Shorebreak Hotel 3 a ® ti (above left)Carmela Buenrostro,Carla Dispalatro and Nicole Lhdo represented Huntington Beach at the Affordable Meetings West in Long Beach (below)Nicole Llido assists a meeting planner seeking information about Huntington Beach 4 a P t R Q -910- Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2009/10 Annual Report for Riscal Fear 2®ao/11 ®perahng Budget Request HBMVB Meetings Marketing Campaign ® With the help of a City of Huntington Beach Redevelopment Agency loan of $50,000(to be paid back over the next four years), HBMVB embarked production on an extensive Meetings Marketing Campaign to promote Huntington Beach to the business meetings market The Meetings Marketing Campaign that includes the following elements ✓ Development and launch of a Huntington]Beach Meetings&Events Mierosate www MeetInHB corn ✓ Meetings and Events Online Marketing,including a Pay-Per-Click Campaign ✓ A Huntington Beach Meetings Enure Brochure ✓ A series of three direct e-mails to 56,300 meeting planners throughout the USA&Canada and 87,500 plus retail travel agents E t K word ke osn !s e a a n—t g na Peo PFP 5 hm F m H td Gro o D o Suool O to__ 1 O t vh rh S det d0 m 7 Ikt r= to-tU Huntington Beach Offers A Corporate Business Meeting &Fun-in-the-Sun California Retreat Location L ® ockigrcrhectyvath the petectvaai eer is ie sa daei ur crti a n -,et co porate business meeting o ret eat Cat fo n al' Htittmgtot Readi more tha I t a ftn plac to ni t n1 q ee t s n F envoonment that D eeds dear tnotights -auinty and int a id>a �-` kh y ti n k M e ngs rh k H intington Rearl (it for a + F r events ar gng r rn al s it eti gs to out m a st t gy e s is Sun L ; JS+ offes an in sttnq set of pe<s ndidno ! a II '� Ste or the at California meeting facilities a d Easy T oo tat 3 m a mo s ea Dr lt?K ( 35 tea roundcomrortable ath r&picrur sau. �c ans t qs nt S f and vely dov ntonn Finightlife Ye rDy attractions such as Dis ey an ^l K-t tt s�e ry tar a Sp Gal t� n Guild ig ac i ies sand ca k bu ld i s -nit les is De cous West Coe t cu i e at d endy sn ppng Ae d o surf o o to, nt oto Beac FI ut the Pro ri o G e t 'r o ! to to spa n ng y corpe ate b isiness n eet g or California retreat to the o e nd ily curt C ty La i tC1 tt Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/i® Annual Report for Fiscal Year 2010/11 Operating Budget Request Orange County Tourism Council The primary goal of the Orange County Tourism Council(OCTC)is to market and brand Orange County( The OC )as a P ► premier travel destination By packaging , collective strengths,the entire region B becomes financially stronger and more - attractive to the visitor in the process Major OCTC initiatives this year have `#' Parr Of THr OC Expet ience included ® New rack cards designed(200,000 printed)to drive out-of-market visitors from Seattle,Portland the San Francisco Bay Area, Sacramento,Bakersfield Fresno,Phoenix and Las Vegas to the www VisitTheOC com websrte ® Refreshed the home page of the www VisitTheOC com websrte,which delivers hundreds of visitors per month to the Bureau s www SurfCrtyUSA com websrte • "OC Forever Summer Sweepstakes Developed a customized web-driven sweepstakes module as a hub of communication for the 2010 summer campaign The sweepstakes module highlights key Orange County travel packages ® Produced Up and Running On the Road to Recovery, the Second Annual Orange County Tourism Conference in conjunction held in conjunction with National Tourism Week 285 Orange County travel industry leaders and government officials attended this year s conference HBMVB President Steve Bone serves as OCTC Chairman and HBMVB Vice President Donna Mulgrew serves as Co-Chair of the OCTC Marketing Committee 0 i t f ava.G Y -912- Resolution No 2010 62 HUNTINGTON BEACH ROTE!/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB pascal Year 20o9/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Huntington Beach Visitor Information Centers ® Pier Plaza Visitor Information Center Kiosk This project opened in late June 2009,serving visitors and residents year-round/seven days a week ® Visitor Kiosk Inquiries—Since July 1, 2oog thru June 30 2010 '.Total Walk-lips 42,234 Motel Information 585 Restaurant Information 3,o66 ® Continued Weekday Visitor Center in Bureau offices that ✓ Served 286 walk-in guests from July 1, 2009 thru June 30,2010 ✓ Answered i,302 information phone calls Surfboards -in the Sand The Bureau produced Surfboards in the Sand on Saturday September 19 2009 More than i,000 people stood with their boards together the sands of Huntington Beach to demonstrate their support for preserving our coastal environment and to pose for a photograph shot by professional sports photographers and published worldwide in Transworld Surf magazine and other national publications A www SurfboardsInTheSand com microstte as well as Facebook,and Twitter pages supported registration and publicity for this event Ar Y _ � A y � 8 ; tf3 s2"�...- x�anag -913- Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 22010/11 Operating Budget Request National Tourism Week To help raise local awareness of the positive n impacts of tourism, Huntington Beach Tourism Woft Marketing and Visitors Bureau rallied the for "Unfington Surf City hospitality community to celebrate National Tourism Week in May With over Beach $309 million in 2009 visitor spending t throughout the City-it is clear that tourism works for Huntington Beach " + Working with the Bureau s Advocacy Committee,staff coordinated the following initiatives • "Tourism Works"Group Photo at Pier Plaza Visitor Information Kiosk with representative hospitality,dining and retail employees affected by tourism • Presented a Faces of Tourism Video at the May 3rd City z Council Meeting where �- Mayor Cathy Green " - presented the Bureau x with a National 3 x Tourism Week a`^a � Proclamation �Ir • Placed a"Tourism Works for s Huntington Beach" banner highlighting the number of tourism-related jobs in the City and tourism- related tax revenues to the City above Main Street near Lake Park • Released the annual Huntington Beach Travel Impacts economic report produced by Dean Runyan • Distributed hundreds of"Tourism Works for Huntington Beach"buttons to local hotels,restaurants and stores for employees to wear during National Tourism Week 10 -914- Resolution No 2010 62 HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2®og/io Annual Deport for Fiscal Year 2010/11 Operat»g Budget Request a HIBMVB Financial Management ® To continue our goal of managing cash flow and providing financial stability in the event of inadvertent delays in the receipt of funding from the City in future years,the Bureau maintained a yearend BID cash reserve of approximately $125,000 Note The boundarzes of the improvement and benefit areas within the Hotel/Motel Improvement District(which includes the City of Huntington Beach to its entirety)will not change during the upcoming fiscal year -- -91 5- Resolution No 2010 62 HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2009/10 Annual Deport for Fiscal Year 2o:to/ii Operating Budget Request Proposed Operating Budget 2010/2011 Revised July 26,2010 INCOME Carryover/Reserve FYog-io $ 125 000 00 Projected Assessment at 2%* $ 1,095,000 00 TOTAI, $ 1,220,000 00 EXPENSE Gronp Sales Start-Up Costs Group Sales/Marketing CRM Database Customer Relationship $ 12,000 00 Management and Sales Lead Database System Facilities Upgrade (one-time) Two Additional Work Stations for Group Sales Manager $ 12,000 00 and Sales Coordinator New Phone System $ 15,000 00 Soundproofing, Divider Walls,Carpeting $ 20,000 00 Two Additional Computers $ 3,00000 Ergonomics and Miscellaneous New Equipment $ 5,00000 SUBTOTAI. Group Sales Start-Up Costs $ 67,000 00 Personnel $ 235,000 00 Marketing $ 7o6,600 oo Legal/Miscellaneous $ 45,400 00 Second Annual Repayment Installment on $50,000 Meetings $ 11,000 00 Campaign Loan granted July 2009 Carryover/Reserve FY11/12 $ 155,000 00 TOTAI. $ 1,220,000 00 *The increase in assessment to 2%will allow expanded marketing efforts, including group sales, and create a dedicated marketing program directed to public and private corporations and social organizations As such, these increased assessments will benefit all members of the assessment district -916- Resolution No 2010 62 ► Exhibit B ® Hotel/Motel Business P Improvement District List -917- Huntington Beach Hotel!Motel Business Improvement District Membership 2010 2011 Property Address City Stat�Z►p code 777 Motor Inn _ _ 162_40_Pacific Coast Highway Huntington Beach CA 192649 Beach Inn Motel _ 18112 Beach Blvd Huntington Beach CA 92648 Be st Western Huntington Beach Inn 800 Pacific Coast Highway_ Huntington Beach CA 92648_ Best Western Regency inn _ 119360 Beach Blvd 'Huntington Beach CA 92648 Comfort Suites _ _ 16301 Beach Blvd lHuntington Beach CA 92647 Extended Stay America Huntington_Beach _ 5050 Skylab West Circle_ Huntington Beach CA 92647 Hilton_Waterfront Beach Resort _ 21100 Pacific Coast Highway Huntington Beach CA 92648 Hotel Europa _ 75_61 Center Avenue#46_ Huntington Beach CA 92647 Hotel Huntington Beach _ _ — }7667 Center Avenue Huntington Beach CA 92647 Howard Johnson Express Inn&Suites 117251 Beach Blvd Huntington Beach CA_92647 Huntington Suites_ 727 Yorktown Avenue_ Huntington Beach CA 92648 Huntington Surf Inn _ 720 Pacific Coast Highway Huntington Beach CA 92648 Hyatt Regency Huntington Beach Resort and Spa 21500 Pacific Coast Highway Huntington Beach iCA 92648 Ocean View_Mot e1 _ _ _ �16196 Pacific Coast Highway Huntington Beach ICA 92649 Pacific View Inn and Suites _ 16220 Pacific Coast Highway Huntington Beach CA 92649 Shorebreak Hotel Huntington Beach _ _ 5042 Beach Blvd Ste 201 Huntington Beach CA 92648 Staricght Innurf'n San 382 BeachBlvd Huntington Beach CA 92648 Sds Motel 02 Pacific Coast Highway lHuntington Beach ICA 192648 x 0 c 0 a z 0 N O_ O a N July 2010 Res No 2010-62 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss CITY OF HUNTINGTON BEACH 1, JOAN L FLYNN the duly elected qualified City Clerk of the City of Huntington Beach and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 16, 2010 by the following vote AYES Carchio Coerper Hardy Green Bohr Hansen NOES None ABSENT Dwyer ABSTAIN None QIfy Clerk and ex-office Clerk of the City Council of the City of Huntington Beach California -919- -920- ATTACHMENT #3 HUNTINGTON TM Mill CALIFORNIAwEAC l� MARKETING & VISITORS BUREAU r fC a com Hotel/ Motel Bus *iness I prove ent Renewal A a FY 20 September NN"', 1-1'� 11 "u. NX " - Vk 5ti+ �. S r✓uv ✓ �t�4 wtia� �� X�"a���RYt F�. ����R. . a a 2002 :Hotel/ Motel BID Formation requested untie t n Beach Conference Visitors Bureau Proposed increase from 1% to 2% assessment on overnight room stays Funds used to promote HB as an overnight destination o} MVB Board of Directors serves as BID Advisory Board f Funds collected with TOT and distributed to the BID by the City s E v Hom, tel/ Motel BID All hotels and motels within the boundaries of the City of H untington Beach The Hotel/Motel BID includes 18 hotels and motels al Proposed 2010�2011 Budget Total Budget: $715, 000 $ 540, 000 anticipated assessments $155, 000 reserves 0 Annual assessment formula increasing the assessment from 1 % to 2% This increase will allow expanded marketing efforts, including group sales and create a dedicated marketing program directed to public and private corporations, and social organizations. P < Nrh Kenewal Process Schedulingof Public Hearing and Resolution of Intention to Levy Annual Assessment ® Adopted August 16, 2010 o Copies and Notices mailed /published a a Public hearing required to consider all protests against BID renewal Council to consider written protests h option to renew, not renew, adjust BID 45�Y�4 y� a.{ rG 4 i y gS 111 e Publ *lc Hear'ing Written pr : If written protests are received from owners of businesses in the proposed area that will pay 50% or more of the assessments, no further proceedings to approve the assessment can be taken for a period of one year® �'`s 7 Recommended Act 'ion Conduct the public hearing Determine percentage of written protests If more than 50% of assessments represented, Council cannot approve or consider again for one year e Consider resolution to approve Annual Assessment within the H untie ton Beach Hotel/Motel Business Improvement District for 11 RESOLUTION NO.201042 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF Huntington Beach Independent has been adjudged a newspaper of general HUNTINGTON BEACH DECLARING THE CITY'S INTENTION circulation in Huntington Beach and Orange County by Decree of the Superior TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2010-2011 WITHIN THE HUNTINGTON BEACH HOTEL/ Court of Orange County,State of California under date of Aug 24 1994 case MOTEL BUSINESS IMPROVEMENT DISTRICT A50479 V WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, PROOF OF create jobs, attract new businesses and prevent erosion of business districts,and The California Legislature found that cities are authorized to levy PUBLICATIONassessments on businesses which benefit from those improvements and activities,and A sizeable majority of the hotel and motel businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a hotel and motel business benefit area within the STATEOF ) City of Huntington Beach and to-levy a special assessment to promote A CALIFORNIAA� tourism and tourist related events,and The City Council formed a business improvement area, known as the Huntington Beach Hotel/Motel Business Improvement District (the COUNTY 7� �T(� ) SS. I "District"), by the passage of Ordinance No 3569 on August 19, 2002 ®l J l�l T 1 ®F ORANGE lT� ) The City is proposing to levy an assessment for fiscal year a §36 0 0, pursuant to the process detailed in Streets and Highways Code §36500, et seq,and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2009-2010 Fiscal Year to Date" and I am the Citizen of the United States and a "Proposed Budget for Fiscal Year 2010-2011" (collectively, "Annual Report"),and resident of the County aforesaid lam over As part of the 2010-2011 annual assessment, the Hotel/Motel BID r As Group unanimously agreed to recommend to City Council a the age of eighteen years, and not a art change in the annual assessment formula increasing the assessment from party 1%to 2% This increase will allow expanded marketing efforts including t0 Or Interested In the below entitled matter. group sales and create a dedicated marketing program directed to public and private corporations and social organizations As such these increased I am aprincipal clerk of the HUNTINGTON assessments will benefit all members of the assessment district, NOW, THEREFORE, BE IT RESOLVED that the City Council of the City BEACH INDEPENDENT, a news a e r of of Huntington Beach does hereby resolve as follows p p SECTION i. The City Council hereby approves the Annual Report filed 9 general circulation ranted and published in by the Advisory Board in the City Clerk's office attached hereto as , p p Exhibit A and incorporated herein by this reference, which includes a the CI of Huntin ton Beach Count Of proposed budget for Fiscal Year 2010-2011 and a description of the `Y g y improvements and activities to be provided for Fiscal Year 2010-2011 SECTION 2.To levy and collect assessments within the District area for Orange, State of California, and the Fiscal Year 2010-2011 in the amount of 2%on hotel and motel overnight room stays in hotels and motels listed in Exhibit B attached hereto and attached Notice is a true and complete copy incorporated herein by this reference SECTION S.The type or types of improvements and activities proposed as was printed and published on the to be funded by the levy of assessments on businesses within the following date(s). business improvement area are specified in Exhibit A, attached hereto and incorporated herein by this reference SECTION 4. A public hearing shall be held before the City Council on September 20, 2010 at 6 00 p m, or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach,California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities Protests may be made orally or in writing, but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient August 26 2010 documentation to verify business ownership and validate the particular protest Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above If written protests are received by the owners of businesses within the District, which will pay 50%or more of the total assessments to be levied,no further proceedings to levy the proposed assessment shall be taken for a period of one year I declare, under penalty of perjury, that the from the date of the finding of a majority protest by the City Council If the majority protest is only against the furnishing of a specified type foregoing is true and correct or types of improvements or activity within the District,those types of improvements or activities shall be eliminated. SECTION 5 The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before Executed on August 27, 2010 the public hearing SECTION 6 Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, at Costa Mesa, California 2000 Main Street, Huntington Beach, California 92648, telephone (714) 536-5542, or from the Huntington Beach Marketing and Visitors Bureau, 301 Main Street,Suite 210,Huntington Beach,CA 92648,(714)969-3492 SECTION 7 The City Clerk shall mail a complete copy of this resolution of intention by first-class mad to each business owner in this area within s seven days after the Council's adoption of this resolution SECTION 8 This resolution shall take effect immediately upon adoption PASSED AND ADOPTED by the City Council of the City of Huntington regularBeach at a APPROVED thereof held on the 16th day of August,2010 Signat�� REVIEWED AN /s/Fred Wilson City Administrator /s/Cathy Green Mayor INITIATED AND APPROVED /s/Stanley Smalewitz Director of Ecohomic Development APPROVED AS TO FORM /s/Jennifer McGrath City Attorney A copy of the Annual Report (Exhibit A),and a list of hotels (Exhibit B)are available in the City Clerk s office at Huntington Beach Civic Center 2nd Floor 2000 Main Street Huntington Beach,CA 92648 Published HuntinKton Reach Independent August 26 2010 084-918 1 Council/Agency Meeting Held Deferred/Continued to od ❑ d LJ Denied C� ei Signa e l Council Meeting Date August 16 2010 Department ID Number ED 10-037 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO Honorable Mayor and City Council Members SUBMITTED BYFred A Wilson City Administrator PREPARED BY Stanley Smalewitz Director of Economic Development SUBJECT Approve the Annual Report and 2010/2011 Fiscal Year Budget of the Huntington Beach Hotel/Motel Business Improvement District (BID) adopt Resolution No 2010-62 declaring the City's intention to levy an annual assessment for 2010/2011 within the Huntington Beach Hotel/Motel Business Improvement District and schedule a Public Hearing for September 20 2010 to provide an opportunity for affected businesses to protest Statement of Issue On August 19 2002 the City Council approved Ordinance No 3569 establishing the Huntington Beach/Motel Motel Business Improvement District to fund activities to promote Huntington Beach as an overnight tourist destination to benefit all hotels and motels in the City The State of California Parking and Business Improvement Law of 1989 requires an annual report to be filed each fiscal year a Resolution of Intention be passed to levy an assessment for the next fiscal year and a public hearing date be set Financial Impact Not Applicable Recommended Action Motion to A) Approve the Annual Report and Fiscal Year 2010-2011 Budget of the Huntington Beach Hotel/Motel Business Improvement District and B) Adopt Resolution No 2010-62, A Resolution of the City Council of the City of Huntington Beach Declaring the City s Intention to Levy an Annual Assessment for Fiscal Year 2010- 2011 Within the Huntington Beach Hotel/Motel Business Improvement District and C) Direct the City Clerk to schedule a public hearing to be held on September 20 2010 and send copies of the Resolution and assessment formula to each business to be assessed and publish same in a newspaper of general circulation as required Alternative Actions) 1 Do not approve the Annual Report and Fiscal Year 2010-2011 Budget 2 Deny the request to approve the Resolution of Intention -119- Item 12 - Page 1 REQUEST FOR COUNCIL ACTION MEETING DATE 8/16/2010 DEPARTMENT ID NUMBER ED 10-37 Analysis At the request of the Huntington Beach Marketing and Visitors Bureau (HBMVB) formerly the Conference and Visitors Bureau the City Council formed a Business Improvement District (BID) in 2002 to include all hotels and motels in the City for the purpose of fundraising activities to promote Huntington Beach as an overnight destination This is an annual renewal of the Huntington Beach Hotel/Motel BID The Board of Directors for the HBMVB also serves as the BID Advisory Board As part of the 2010-2011 annual assessment the Hotel/Motel BID Advisory Board unanimously agreed to recommend to City Council a change in the annual assessment formula increasing the assessment from 1% to 2% This increase will allow expanded marketing efforts including group sales and create a dedicated marketing program directed to public and private corporations and social organizations These increased assessments will benefit all members of the assessment district The assessment funds are collected as a separate itemization with monthly Transient Occupancy Taxes (TOT) paid to the City of Huntington Beach In addition to the BID revenues the HBMVB also receives 10% of the City s TOT revenue under an amended and restated Grant Agreement approved in April 5 2010 (originally approved May 15 2006) Prior to that time the Grant Agreement was approved on annual basis On May 18 2009 the City Council approved a $50 000 loan to promote meetings which result in overnight stays in Huntington Beach The loan payments started on July 31 2010 and will be paid annually until July 31 2014 As require by State law a public hearing must be held to provide the opportunity for affected businesses to voice their protests or they may submit protests in writing before the hearing The Resolution of Intention sets this hearing for September 20 2010 At that time City Council will tally the percentage of assessments protested if any and will hear additional public comments on the renewal of the Hotel/Motel BID If protests total less than 50% of the total amount collected the City Council can approve the renewal of the BID At the conclusion of the hearing the City Council may reduce or modify the proposed assessment or types of activities to be funded with assessment revenues If written protests are received from affected business owners of 50% or more of the assessment no further proceeding to continue the BID can be considered for one year The Hotel/Motel BID anticipates assessments of $1 095 000 00 for Fiscal Year 2010-2011 Combined with reserves of $125 000 00 remaining from Fiscal Year 2009-2010 the total BID budget for Fiscal Year 2010-2011 is $1 220 000 00 Environmental Status Not Applicable Strategic Plan Goal Enhance Economic Development Item 12 - Page 2 -120- REQUEST FOR COUNCIL ACTION MEETING DATE 8/16/2010 DEPARTMENT ID NUMBER ED 10-37 Attachment(s) o ® e 1 Resolution No 2010-62 A Resolution of the City Council of the City of Huntington Beach Declaring the City s Intention to Levy an Annual Assessment for Fiscal Year 2010-2011 Within the Huntington Beach Hotel/Motel Business Improvement District" -121- Item 12 - Page 3 ATTACHMENT # 1 RESOLUTION NO 2010-62 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2010-2011 WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq)found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism,create jobs attract new businesses and prevent erosion of business districts, and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities, and A sizeable majority of the hotel and motel businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a hotel and motel business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events and The City Council formed a business improvement area, known as the Huntington Beach Hotel/Motel Business Improvement District (the 'District ) by the passage of Ordinance No 3569 on August 19, 2002 The City is proposing to levy an assessment for fiscal year 2010-2011 pursuant to the process detailed in Streets and Highways Code §36500, et seq , and The District's Advisory Board has prepared and filed with the City Clerk an 'Annual Report/Operating Budget 2009-2010 Fiscal Year to Date and "Proposed Budget for Fiscal Year 2010-201 F (collectively "Annual Report') and As part of the 2010-2011 annual assessment the Hotel/Motel BID Advisory Group unanimously agreed to recommend to City Council a change in the annual assessment formula increasing the assessment from 1% to 2% This increase will allow expanded marketing efforts including group sales and create a dedicated marketing program directed to public and private corporations and social organizations As such these increased assessments will benefit all members of the assessment district NOW THEREFORE BE IT RESOLVED that the City Council of the City of Huntington Beach does hereby resolve as follows SECTION 1 The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk s office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2010-2011 and a description of the improvements and activities to be provided for Fiscal Year 2010-2011 09 2231 001/48948 1 Resolution No 2010-62 SECTION 2 To levy and collect assessments within the District area for Fiscal Year 2010-2011 in the amount of 2% on hotel and motel overnight room stays in hotels and motels listed in Exhibit B attached hereto and incorporated herein by this reference SECTION 3 The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit A,attached hereto and incorporated herein by this reference SECTION 4 A public hearing shall be held before the City Council on September 20, 2010 , at 6 00 p in , or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall 2000 Main Street Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities Protests may be made orally or in writing, but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing may correct minor defects in the proceedings A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District those types of improvements or activities shall be eliminated SECTION 5 The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing SECTION 6 Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street Huntington Beach California 92648 telephone (714) 536-5542 or from the Huntington Beach Marketing and Visitors Bureau, 301 Main Street Suite 210 Huntington Beach, CA 92648 (714) 969- 3492 SECTION 7 The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution 09 2231 001/48948 2 Resolution No 2010-62 SECTION 8 This resolution shall take effect immediately upon adoption PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 16th day of August 2010 AIZAJ ay r REVIE kDAPPROVED INITIATED ANQ APPROVED City rGn trator Director of E onomic evelopment APPROVED ASS TO FORM /z-.c, City Attorney 09 2231 001/48948 J Resolution No 2010 62 E,%&-, hglbit Annual Report Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®g/10 Annual Report for Fiscal YYear logo/11 ®peratrng Budget Request The Huntington Beach Marketing and Visitors Bureaus continued to upgrade its scope of activities and effectiveness as a destination marketing agency during 2009/10 fiscal year As the official advisory board for the Huntington Beach Hotel/Motel Business Improvement District,which received an assessment of one percent on all hotel/motel room purchases within the city that were less than 3o days in duration, the following programs would not have been possible without B I D funding Advertising • Produced full-page cooperative ad for 'r California Visitors Guide with partners ' Hilton Waterfront Beach Resort, Hyatt Ilk Regency Huntington Beach Resort &Spa, - and the Shorebreak Hotel The California Visitors Guzde is the official publication of the California Travel and Tourism Commission (CTTC) with 500,000 copies distributed annually, and more than 1oo,000 users downloading the digital version from www vzsitcalzfornia com Y•, ` ,ac "`a • Leveraged co-op dollars from the Hilton Waterfront Beach Resort and the Hyatt r�ttntu�gto�l 13e�ch Regency Huntington Beach to create a full- page advertorial in the California Tourism `High Fives Fall/Winter Consumer Co-op Marketing insert reaching a total print - circulation of 1,11o,000 The multi-page supplement ran in the October 2009 issues = of Travel +Leisure (150,000 copies), Budget Travel(350,000) and Food& Wine (350,000) In addition, the insert g � appeared in the October 10, 20o9 edition of the Vancouver Sun(215,000) and was M direct-mailed to 50,000 American @EAC Express cardholders Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAlVB Fiscal Year 2009/10 Annual Deport for Fiscal Year 2010/11 Operating Budget bequest Advertising • Shorebreak Hotel joined the Hilton , Waterfront Beach Resort,the Hyatt Regency Huntington Beach and the HBMVB for Huntington Beach another full-page advertorial in the California M Tourism"High Fives Spring/Summerµ Consumer Co-op Marketing Campaign reaching a total print circulation of 700,000 The multi-page supplement ran in the April 2010 issues of Travel +Leisure �� (205,000copies),Budget Travel(270,000) and the May issue of Outside magazine (225,000) � � • Collaborated for a second year with the Hilton Waterfront Beach Resort, the Hyatt Regency Huntington Beach and the Shorebreak Hotel to produce a two- page inside cover spread for the 2010/2011 edition of America fours to Discover,the Official US Destination Guide for the travel trade in Canada by the US Travel Association's Discover America Canada Committee W quop�III��"Ply` s Resotution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 2009/10 Annual Report for Fiscal YYear 2®1®/gg ®peratnnng Budget Request Advertising • Collaborated with the Hilton Waterfront Beach Resort,the Hyatt Regency Huntington Beach and the Shorebreak Hotel to extend our international ad in the 50,00o reprints of the Official California Tourism Guides in Australia, Germany, Mexico, France, India/UK, China QMEMO= so=Ems= Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 20Og/i® Annual Report for Fiscal Year 2®1®/gg ®peratflng Budget Request Publications & Collateral a The Bureau revised its Official Huntington Beach ViLsntors Guides distribution strategy in fiscal year 2009/2010, with approximately one-half of the ioo,000 guides printed being used as lure pieces out-of-market domestically and in Europe through our representation with Black Diamond(UK agency) and MSi (German agency), and in Australia thorough our new agency, Gate 7—the official in-market agencies for California Ti avel and Tourism Commission The remaining guides are distributed in-market in Huntington Beach lodging properties and at the Official Visitor Information Kiosk operated by the HBMVB at the Huntington Beach Pier AILy HBMVB returned to its previous ,,` �� t� publisher, Striker Media,to &,� publish this 76-page guide 2010 incorporated a fresh Surf City' feel with articles dedicated to Beaches and Beach Activities, as well as Surfing (with sections dedicated to the Steps to Surfing and Surf Speak loi, as G well as the US Open and the International Surfing Museum), not to mention Huntington y ' Beach s own US Open of Surfing e 2010 Women s Champion, Courtney Conlogue The Bureau is especially proud of the four- / page Ecotourism section with gorgeous new photography and S 09 sections dedicated to the Bolsa Chica Ecological Reserve, Birding, the Wetlands Conservancy and Shipley Nature Center E n Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2oio/1i Operating Budget Request Publications & Collateral Published 200,000 Official Huntington Beach Visitor Maps in mid- summer 2oog and early this summer primarily for distribution in-market in Huntington Beach lodging properties and throughout other Huntington Beach distribution points, including the Visitor Information Kiosk at the Pier The Visitor Maps also enjoy limited out-of-market distribution domestically and internationally, and have been hailed by local concierge and customer service personnel as excellent tools to assist visitors and residents HUNTIN TON � � HUNTINGTON it BEACX'."�*.' BEACH, k #� CALIFORNIA CALIFORNIAA �+ SurfiCrtyUSA cam t1FF1tIA1 'VISITORS MAP F IC131 ",SJGRS MAP 3 arc k , The HBMVB and Huntington Restaurant Association will reprint 40,000 Dining Guides this summer with local distribution through hotels and motels,John Wayne Airport, and the new Huntington Beach Visitor Center kiosk at the pier Additional copies are supplied to meeting and conference groups as requested and are used to solicit new international travel business for Huntington Beach o The HBMVB undertook a four-day photo shoot during the US Open of Surfing to obtain more Surf City images for use in the print, online and sales collateral projects used to brand and sell Huntington Beach as an overnight destination Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®9/i® Annual Report for Fiscal Year 2®g®/11 Operating Budget Request Online Marketing • The Bureau continued to make subtle enhancements, including improvements to its Calendar of Events and adding Social Networking Tools to the official www SurfCrtyUSA com websrte in fiscal year 2009-10 1 D 4,. � o Huntington 6sach Mr1CDNYYN 1`YYY / / $ / 7 / / J a i f \ J 5 1 Li4 �S 022 t � 7 t S i? t h CO t A. 3 d w F az lif/t', TF p P r� 7 gey fi 'Yp L f I iac 2 F` Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBNIVB Fiscal Year 2009/YO Annual Report for Fiscal Year 2010/11 Operating Budget Request www SurfCityUSA com Website Statistics July 1, 2009 to June 30, 2010 Overview (from Google Analytics) Total Unique Visitors 318,396 Time on Site 00 02 48 Visits 386,270 Bounce Rate 44 77% Total Pageviews 1,443,992 New Visits 80 56% Average Pageviews 374 Top Search Engines All Traffic Sources Source Visits %of Search W Search Engines 1 Google 211,483 82 69% 255 744 00(66 21°o) 2 Bing 19,072 7 46% �' Referring Sites 83 3 Yahoo 13,733 5 37% 00(21 710l0) Direct Traffic 4 AOL 6,446 2 52% 46 67100(12 08%) 5 Search 3,365 1 32% Other 1 (>0 00%) All traffic sources sent 386 270 visits via 2 213 sources and mediums Visits PagesNisit Avg Time on Site %New Visits Bounce Rate 386 270 374 00 02 48 80 72% 44 77% f tr,- a ut-.arg st-a, c -ip- g ' C s g D0 Op h 374 C 00 02 48 4 80 56/ 44 77% Source/Medium s Visits Visits Visits 12 google!organic 205 962 53 32% 7 fi81 (direct)I(none) 46 671 12 08% 12 081a ' a huntington beach ca us'referral 29680 7 68% 017 11 240f bing/organic 19 072 4 94% JU yahoo organic 13 733 3 56°r runsurfaty corn i referral 6 5590 1 71% aol(organic 6 446 1 67% 53 32 n google T cpc 5 521 143 0 surfaty hb org f referral 4 642 1 2010 huntingtonbeachca gov I referral 4 551 1 180/ 1 10off2213 644 Resolution No 2010 62 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAWB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request THE WEE MARKETING ASSOCIATION PRESENTS 2009 WEEAWARD to HUNTINGTON BEACH MARIKETING AND VISITORS BUREAU The 2009 WebAwards named the Best Websites in 96 industry categories Nominations for best web site came from interactive agencies and web site marketing departments in more than 47 countries from around the world Huntington Beach Marketing and Visitors Bureau was entered in the Leisure Category and we won 'For Outstanding Achievement in Web Development' (above the Standard of Excellence that so many win) Other winners in our category were Walt Disney Parks &Resorts and Crystal Cruises Web Marketlnrg Assocl Tt on a rw WebAward SHARE d'9� V The awards themselves altuu&s the opportunity THE WEB MARKETING ASSOCIATION 1S PROUD TO PRESENT to show out Prospective THIS 2409 WEBALVARD clients the quality Of arkveprovide For Outstanding Achievement In Web Development michaeli�eprtz Hubbard One ,gN'nK i WINNER NAME Minting bst v to HuntinctonB ach hark ttng ant wisttots E dhtE t� Bureau y ZW NNING ENTRY Hunbngtan B ach it i« AWARD WebAward T y Outstandir a dsit Sponsors ql Burst Media TEAM ABOUT THE FIRM Since 1997 It a flarketing Association s annual e A.Darr+Competition has een setting the standardofexcell ncefor�a itedeeelopmentlndepen9ent xp it udgesftomarcundthewodd re 1 w sites in 36 mdu tree Tr st ar re ogrized mth a 1� bran and wr ich helps interactr e professionals promote themsel es their companies and their best work to the outside w0rl1 The 4 abAward Competition rstteprerm rawardr cognitionpr gram for ae de elop r at imariet is � �7� world4id Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media Huntington Beach Marketing and Visitors Bureau announced itself in the social media space through the execution of the following initiatives Facebook The Bureau maintains its own Facebook pages at �3 rt C�rC c`k� H i�ngta r�e.ach h7Y8 • www facebook com/surf �,i �, , I R f F , N T W F134 crtyLisa (general visitor information) r • www facebook com/hun trngtonbeachmeetings c om (information for meeting planners) • www facebook com/surf boardsmthesand fr w (updates of interest to the surf community) Additionally, HBMVB regularly L posts Surf City updates to _ Facebook pages for n • Huntington Beach (37,554 Fans) *#* �' 11 P • Anahelm/OC Visitors _ i � a i4 (3 37 " Bureau 8 Fans, �� �I� � � �f www facebook com/Ana heimOC) 'd U .' � s -, • Visit California (www facebook com/V1sitCA) • OCeanfront(www facebook com/TheOCeanfrontCA) • Orange County Tourism Council • HB Downtown • Several Huntington Beach hotel and restaurant facebook pages Twitter The Bureau launched new Twitter page for Surf Boards in the Sand event, and now uses the Twitter account to broadcast updates from our Facebook pages www twitter com/surfboardsNsand Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20®g/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media SCVNGR Huntington Beach Marketing and Visitors Bureau launched SCVNGR— HB s first custom mobile application —in July 2010 Visitors to Surf City USA are now able explore all the highlights of Huntington Beach by playing a SCVNGR on their Android and Whone smartphones HBMVB is one of the nation s first destination marketing organizations ( DMO )to use this cutting-edge technology L Du nlotd ths. LVNGR ling to u Phone Android nd Pt the tun beg n �hetter Y t to a v ito or I,Yn time re i Pat";M,t('{;N a now ay to expe nee Serf t7 USA' Or Hest of Hunts gto 8 ch T k nd Surtin Surf City USA Trek al0a Y o to d chail iges a o ind HS a p rd nd w h oaetod SurfCity USA 8adg ,tif rr , play on iPfVft Treks arc a se ie of cwaUenges that can be acconVl hod P nnv order and vorarvpe cdoftnm nglacPsarot ]HP i P err tiodlwoTeastha al'ry you to exp ne re Htirn ngton Beacli n an ex itirQ v'te acrve wa J ce a a01.1 CIA tp,,te enough challengei,>ou writ do ock a special btu+.ate U A bade bP tt he add to new cha a lie and r s,bin e n—et, n t me goes so You II ai va)s ave s me hi 4 new to I ok foraa d t0 vine You e In Sir`City U,>AI �.0 f� I Gov nload the iPh e r Andf3id app play on Android 2 Do rhallonges around HP 3 Earn p t r, to k°h S�f G USA nae I For more mforn at on read ou St II ma e p.fes t s c hav delis i to n w cttalw qc?Ema u tt aou e irr 1 t, Hess tnafi rams OgaUmcPled mbCVGvR coma tN coe El do at t71419014 149 Visitor Services Manager Nicole Uido constructed two HB Treks on SCVNGR that highlight 27 top locations throughout the city and highlight quick, fun challenges to accomplish at each venue Players earn points for completing challenges throughout the city and can choose to share their activity with their friends via Facebook and Twitter and, of course,to other players on SCVNGR The best photos will be displayed on the www SurfCityUSA com website and Surf City USA Facebook pages Resolution No 2010 62 HUNTINGTON BEACH HOTEL./MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 200g/iO Annual Report for Fiscal Year 20 10/11 OperatBng Budget Request Social Media HBAIVB Y®uTube Channel Huntington Beach Marketing and Visitors Bureau launched the HBSu>rfCntyUSA YouTube Channel in July 2009 In the past year there have been ® 19 Videos Uploaded ® 7,804 Video Views ® 1,602 Channel Views The most popular videos are 1 Pro Surfer Kelly Slater shoots the Huntington Beach Pier' 43 0% 2 Nia Peeples on Surfing and Huntington Beach 17 4% 3 Corky Carroll HB Version 14 0% 4 Peter Greenberg with Courtney Conlogue in Huntington Beach 4 9% 5 Courtney Conlogue at the 20o9 Hurley® US Open Pro Surfing 4 9% K� 0/ 4 r � 3 � l h ro + /rr r a t c v y Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o9/io Annual Report for Fiscal Year 2®1®/11 Operating Budget Request Social Media Oceanfront The OCeanfront (www OCeanfrontCA com) is Orange County, California's coastal alliance of luxury lodging properties (including Hilton Waterfront Beach Resort and Hyatt Regency Huntington Beach Resort&Spa), South Coast Plaza and the coastal destination marketing organizations, the g e_&n f r o n t including the Huntington Beach Marketing&Visitors Bureau With these Oceanfront alliance partners,the HBMVB participates in the following Social Media initiatives on behalf of Huntington Beach v. Oceanfront TV An online ten-episode sn f r°nt season on the OCeanfront YouTube channel Two episodes, which the HBMVB helped to produce,have featured the Hilton Waterfront Resort and the Hyatt Regency Resort and lill a Spa, and OCeanfront TV also links to two of the Bureau Is Huntington Beach videos r v n Oceanfront Facebook/Twitter Oceanfront Sweepstakes and Getaway- 2-Give The `Getaway 2 Give"promotion is a designed to raise OCeanfront brand awareness to a new channel of potential guests, enhancing the brand s reputation by aligning with charitable organizations and increase occupancy during off-peak periods t'!t» ®✓9 ..� Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Social Media Oceanfront Live Social Media Event Ahe 7 7 The OCeanfropnt Shake Off on April 15-16, 2010 brought seven top Southern California foodie bloggers to six luxurious beachfront lounges in one action-packed day on a quest to discover The OCeanfront s signature cocktail Hilton Waterfront Beach Resort and Hyatt Regency Huntington Beach Resort and Spa hosted the bloggers This twist on a traditional media familiarization tour (a k a "FAM Tour ) has generated more than 1,000,000 traditional and social media impressions to date witt r New,Mte 'D 3 �-,4nfrc nt(' > kua rhos cocV b V Lie between r top resorts IL Fp-ebookers can sirs vote their f vs win drink-,for 41 htto how l J u`"aim s �h (left)HBMVB's Donna Mulgrewjoins foodie bloggers on the Shake Off tour (right)Bloggers at Hilton Waterfront Beach Resort's Shades Restaurant&Bar try the Waterfronts Spicy Mary Shake Off cocktail submission by Jessie Riley Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oog/10 Annual Deport for FiLscal Fear 2o1o/x1 ®peratflng Budget Request FamiLharmation Tours Huntington Beach Marketing and Visitors Bureau uses a variety of tools and tactics to communicate with the media and travel industry Establishing and maintaining relationships through email,phone and personal interaction is a core component of successful client relations Throughout the year, travel industry professionals and media with secured assignments are invited to experience the destination firsthand on Familiarization tours (aka FAMs') coordinated by the Bureau with the support of local partners Our marketing team designs customized FAM itineraries matching the individual interests and needs of each FAM guest HBMVB hosted 29 Media and Travel Trade FAMs since July 1, 2009 with more than 141 guests, including 58 journalists from domestic and international print and online publications Additionally, HBMVB supported several press familiarization tours for local hotels ip r Y� ez Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAI" Fiscal Year 20og/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations • HBMVB Communications Manager Madison Fisher and Vice President Donna Mulgrew participated in the February 2010 California Travel &Tourism (CTTC)New York Media Reception Despite leaving sunny California for a one of the worst snowstorms New York has seen, delegates representing 49 companies gathered at the Metropolitan Events Pavilion to welcome New York media to the Land of Plenty The cocktail reception format was a hit in New York, providing ample face time between the 135 media attendees (a CTTC record') and the delegates The reception received an incredible mix of high-level media, including the"Today show, Travel+Leisure, Conde Nast,Passport,NYDazly News,Fodor s Travel,Sherman's Travel and the Rachael Ray show r lz s t T B i (above)HBMVB's Madison Fisher and Donna Mulgrew talk with a New York Journalist about Surf City USA (left)Madison Fisher is ready to greet the 135Journalzsts who attended CTTCs New York Media Reception • Met with 32 domestic and international,ournalists at the Media Marketplace and the HBMVB booth at International Pow Wow in Orlando, Florida U S Travel Association s International Pow Wow is the American travel industry s premier international marketplace and the largest generator of Visit USA travel Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 200g/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations Selected Press Clips • Thanks in part to meeting with the editor of Fzdo Friendly magazine twice in the past three years, Huntington Beach was named one of the Top to Fido- Friendly Beaches in the USA in June 2010 Wow no dog imhkA ` -FRIENDLY r c.("-,-,h r ca)ko binr4o with 1'0ws� Our 2 Annud to Collectibior W Llch"� ON PerAdophon Tour SLEEPING w T14E ENEM �eattheAs<db�a� � � � BIG epadsmdc ✓ w STOP c" E FIDA. t ii� 4fr,&mcsiiaees T - I �4 I Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oo9/i0 Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations Selected Press Clips Weekend Camp len w Luxury 4 anddiscoverthehtdden ereawoftlxcL 111[orm§aaaast a r How toworslup o ,vie the wave } F Surfing Weekend n KK�r 464 ■p a s +� a M Two-page article in the July s 2010 issue of Sunset magazine 3 � � Circulation/Audience ' 1,224,453, $191,275 AVE (ad value equivalency) Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBA/IVB Fiscal Year 20og/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations Selected Press Clips Is temtvL19AMWr 3 PAGES OF HOUDAYS r. v rj —"!44ff" 05 VIM ITS HEWS an admission _N keen Ca€ffamia dreanuft far Years Thaw twacts Those mavrdaras. lke ; � � centre ofcoot, n � ,� '� '",s '.�'. -.,- t °` r -tea ivmrs vl Rn ,ems w g STATE aFffA RAY 'Y rq �� C WBTKap IL Bikinis UK Scottish Sun,April 17, 2010 361,224 circulation, $56,759 04 AVE(ad value equivalency), resulted from CTTC UK Triathlon FAM in March 2009 Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations Selected Press Clips �m S" i a { ? r �a F ! , �a e " Rom w M w gm � UK Cambridge Style, December 1, 2009 20,000 circulation, $15,3oo AVE (ad value equivalency), resulted from June 2oo8 Media FAM Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 20®g/10 Annual Report for R5cal Year 2®1®/li Operating Budget Request Public Relations Selected Press Clips tir It he I a,el i iJl t r r 4attrvde� 4Finding Cal r e T r fornia Is a w calling in fe C, Ju1ic Saviik a � r ry/ UK 7YG, May 21, 2010 21,818 circulation, $47,093 81 AVE(ad value equivalency), resulted from April 2010 California Calling Travel Trade FAM Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2®io/ii Operating Budget Request Public Relations Selected Press Clips e estem n �% ma H NTINGTON BEACH, CALIF " B d ms nd rfl d bml r w vaivnocry >n tH f' P 6E SL1J hi, CCht'm era Smart Meetings, December 16, 2009 31,933 circulation, $1o,800 AVE (ad value equivalency) Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Public Relations Peter Greenberg Radio Broadcast The Huntington Beach Marketing and Visitors Bureau hosted Peter Greenberg, one of America's most acclaimed travel journalists, as he taped his national radio show,Peter Greenberg Worldwide Radio, at the Hilton Waterfront Beach Resort on November 2, 2009 Peter Greenberg Worldwide Radio show is taped for broadcast live from different remote locations around the world each week and is heard on more than 15o radio stations, Sirius/XM radio and Armed Forces Radio with an audience of more than 1 million listeners weekly Greenberg is America s most recognized and respected front-line travel news journalist An Emmy Award-winning investigative reporter and producer,he was named one of the most influential people in the travel by Travel Weekly, along with Al Gore, Bill Marriott and Richard Branson He is Travel Editor for CBS News, and appears regularly on"The Early Show and across many CBS broadcast platforms Greenberg interviewed four HB locals, including US Open of Surfing 2009 Women's Champ Courtney Conlogue, HB Mayor Keith Bohr, pop culture journalist and radio host Chris Epting and music legend Dean Torrence of Jan and Dean All four interviews were videotaped and added to the Bureau's YouTube Channel at www youtube com/HBSurfCityUSA i 4 (left)Hilton Waterfront Beach Resort General Manager J D Shafer,HB Mayor Keith Bohr,HBMVB President Steve Bone with Peter Greenberg (right)Dean Torrence being interviewed by Peter Greenberg Resolution No 2010 62 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 200g/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing • Continued International Travel Trade and Public Relations Representation Agency Agreements in the UK and Germany and • Secured new representation in Australia/New Zealand on behalf of Huntington Beach tourism • Attended the US Travel Association s International Pow Wow in Orlando In Just three days of intensive pre-scheduled business appointments, more than i,000 U S travel organizations from every region of the USA(representing all industry category components), and close to 1,500 international and domestic buyers from more than 70 countries, conduct business negotiations that result in the generation of over $3 5 billion in future Visit USA travel HBMVB conducted 35 business appointments with more than 50 travel wholesaler and receptive tour operator contacts, and we met with 32 domestic and international Journalists €fib 1 n 0 fp1 S� g w9c k' b � '4 0 I & fi a d P MAY 15-19 2010 1J S TRAVEL A 7 1 7 (right, 1-r)Huntington Beach Pow Wow 2010 Team Hyatt Regency Huntington Beach Resort and Spa Senior Sales Manager Roger Dryden,Hilton Waterfront Beach Resort Director of Leisure and Business Travel Sales Megan Martin,HBMVB Communications Manager Madison Fisher and HBMVB VP Donna Mulgrew a Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Deport for Fiscal Fear 2oio/11 ®peratling Budget Request Travel Trade and Leisure Marketing • Attended Los Angeles Times consumer trade show in February 2010,where 978 visitors to our booth filled out contest entry forms and we collected 824 e- mail addresses to add to our e-mail database O � gg f 3 7 I i D I' III 18 r 9 t (above left, l-r)Hilton Waterfront Beach Resort Director of Leisure and Business Travel Sales Megan Martin and HBMVB Communications Manager Madison Fisher (above right)Hotel Huntington Beach Sales Manager Philip Legus assists a visitor to the Huntington Beach booth S J�% MXI4 4��fi' 3AM' T,,.waf U�3 FzI • HBMVB Vice President Donna Mulgrew attended the Go West Summit in Sacramento Go West Summit is a marketplace that brings together unique suppliers from the Western U S with international tour operators looking to expand their tours in the American West region Donna had 3o appointments with international buyers and receptive operators, all with interest in bringing overnight business to Huntington Beach A Q Emil Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing 2010 California Cup Huntington Beach won the opportunity to host the Ninth Annual California Cup Golf Invitational in May 2010 The California Cup attracted the most influential decision makers within premier domestic and international tour companies and airlines, as well as select travel media to inspect Huntington Beach area tourism products and experiences 25 senior-level, primarily international, travel trade and media representatives attended from seven different countries Australia, France, Germany, Scandinavia, South Korea,the United Kingdom, and the United States Important Bureau partners in hosting the California Cup were the Hilton Waterfront Beach Resort,the Hyatt Regency Huntington Beach Resort and Spa, the Shorebreak Hotel, DestinationPros, and Waterfront Adventures, as well as the California Travel and Tourism Commission (CTTC) ,.,., AV 11 /00 r � r � r. A � Y s �s California Cup participants at the "Take Me Out to the Ball Game Cocktail Reception at the Shorebreak Hotel preceding their night in a luxury suite at the Angels vs Oakland Athletics game Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/10 Annual Deport for Fiscal Year 2010/11 Operating Budget Request Travel 'Trade and Leisure Marketing 2010 California Cup x- California Cup participants enjoyed four days of OC Golf at Pelican Hill, Strawberry Farms, Oak Creek and Tustin Ranch, as well as quintessential Surf City activities like a bonfire on the beach,Segway tours and surfing lessons, and lots of great California cuisine I v M Resolution No 2010 62 HUNTINGTON BEACH HOTEUMOTEO_ BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 2oo9/to Annual Deport for Riscal Year 2010/Il1 Operating Budget Request Travel 'Trade and Leisure Marketing logo EurolVlission The California Travel and Tourism Commission (CTTC)brought a record 32 delegates from 24 companies on a European Sales Mission to the United Kingdom, Ireland and Germany, providing an excellent platform to showcase California destinations and products directly to top-notch travel trade and media in three key international markets HBMVB Communications Manager Madison Fisher and Vice President Donna Mulgrew participated on behalf of Surf City USA Frankfurt, Germany Trade and Media Meetings with • Thomas Cook and DERtour/Mener's Weltreisen (mayor trade agencies) • Frankfurter Neue Presse, a major German newspaper, • Mazn Echo,with a circulation of 85,000 California World Cup Viewing Party and Reception, including key German travel trade and press reception Dublin, Ireland • Media Breakfast • VIP Travel Trade Lunch • Travel Agent Training and BBQ Event London, UIZ • Visit USA Media Marketplace • Media Calls with variety of high-end publications, including representatives from Conde Nast • Second Annual Golf/Summer Day,with 3o key members of the U K travel trade industry plus media attending for a day of California-style fun, including golf lessons,wine tastings and spa activities • Sales Day One-on-one meetings and lunch with key travel trade personnel • California-branded World Cup Evening Event with well over Zoo key trade and media • Travel Agent Road Show,which included valuable training sessions on California product, • Annual Visit USA Ball, considered"the' event of the U K travel industry calendar Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAWB Fiscal Year 2oog/io Annual Report for Fiscal Year 2010/11 Operating Budget Request Travel Trade and Leisure Marketing 20io EuroMission A01, p r HBMVB's Donna Mulgrew conducted agent traznzngs and tour operator meetings while Madison Fisher met with key European media representatives Both HB delegates participated in networking events such as the annual Visit USA Ball and the UK Golf and Summer Day with key clients , 4 * i !- a 0 Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 200g/10 Annual Report for Fiscal Year 2010/1i Operating Budget bequest Meetings Group Marketing Ca1SAIE Trade Show The largest association industry tradeshow on the West Coast, CaISAE s Seasonal Spectacular, attracts more than 1,000 association professionals and industry suppliers to Sacramento for a one-day educational event and trade show HBMVB's Donna Mulgrew and Nicole Llido attended this first-ever meetings industry tradeshow on behalf of Huntington Beach lig attendees dropped their business cards by our booth and we received four RFPs (Request for Proposals) at the trade show CalSAE is the California Society of Association Executives r � a 1 HBMVB's Donna Mulgrew and Nicole Llido represented Huntington Beach at the Bureau's first-ever meetings industry trade show, Cal SAE's Seasonal Spectacular n!d rerr Fi°�i, Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/io Annual Deport for Fiscal Year 2010/11 Operating Budget Request Meetings Group Marketing Affordable Meetings West HSMAI s Affordable Meetings West in Long Beach provided a cost effective way to meet more than 85 meeting planners who visited HBMVB's award-winning booth HSMAI is the Hospitality Sales and Marketing Association International Booth partners included Hilton Waterfront Beach Resort Sales Manager Carmela Buenrostro, and Director of Sales Carla Dispalatro and Group Sales &Catering Manager Stacey Hofflich Grtten from the Shorebreak Hotel r � f 4 O (above left) Carmela Buenrostro, Carla Dispalatro and Nicole Lltdo represented Huntington Beach at the Affordable Meetings West in Long Beach (below)Nicole Llido assists a meeting planner seeking information about Huntington Beach W � d§ VS 4I$fi o, Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request HBMVB Meetings Marketing Campaign • With the help of a City of Huntington Beach Redevelopment Agency loan of $50,000 (to be paid back over the next four years), HBMVB embarked production on an extensive Meetings Marketing Campaign to promote Huntington Beach to the business meetings market The Meetings Marketing Campaign that includes the following elements ✓ Development and launch of a Huntington Beach Meetings &Events Microsite www MeetInHB com ✓ Meetings and Events Online Marketing, including a Pay-Per-Click Campaign ✓ A Huntington Beach Meetings Lure Brochure ✓ A series of three direct a-mails to 56,300 meeting planners throughout the USA&Canada and 87,500 plus retail travel agents E t Key�v ds M t t7 Sh /5 o s ! cis B t M g° M tag Ma P g .� r RFF S bin F m H t I G D D a S Dal e D t ry V I D t tih rh S fCty S a dcni TrolKt -o to tU 4 Huntington Beach Offers A Corporate Business Meeting &Fun-in-the-Sun California Retreat location 0 ` " 1 cok ng for the city with the pertec t balance c f bus ness and plea ure for your next co porate business meeting or retreat in California� a �* Huntington Beach is n o a than lust a fun place to me t and greet its n r ! Wft environment that Dreeds clear thought. c eativtty and unique ideas �. ..• �,,, When yn i th nk Meet ngs think Huntington Bleach (attfornia t F r events ranging from sat s rreetings to out of office strategy sessions Surf Cr y JSA offe s in inviting set of perks mclu mq i State or the a t California meeting facilities and Easy anspartaua 3 ma)o a rports nearby(LAX �FIA s.,9i Year mind comfortaole v ather&pctuirsnar ocean setti qs S fe and lively downtoNn&nightlife Ne by attractions su h as Disneyland E Knott s Berry Farm Special tear budding acts ites sand caste bu Idinq surfing lessons t Delicious West CCast au ine and Uendy shopping � Ready a st if on over ter nkmgt n BeacO Fill of t the 2 P form and ne r equesi � oil f t 1 to to t plane ng y corporate business meeting or California retreat to the One nd only Surf Gty USAi • s Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2009/10 Annual Report for Fiscal Year 2OIl®/iu Operating Budget Request Orange County Tourism Council The primary goal of the Orange County Tourism Council (OCTC) is to market and brand Orange County( The OC ) as a premier travel destination By packaging y 4/40 collective strengths, the entire region becomes financially stronger and more attractive to the visitor in the process Major OCTC initiatives this year have )T THt C ` �?fie(I n cv included • New rack cards designed (200,000 printed) to drive out-of-market visitors from Seattle, Portland,the San Francisco Bay Area, Sacramento, Bakersfield, Fresno, Phoenix and Las Vegas to the www VisrtTheOC com websrte • Refreshed the gnome page of the www VisrtTheOC com websrte,which delivers hundreds of visitors per month to the Bureau s www SurfCLtYUSA com websrte • "OC Forever Summer Sweepstakes Developed a customized web-driven sweepstakes module as a hub of communication for the 2010 summer campaign The sweepstakes module highlights key Orange County travel packages • Produced Up and Running On the Road to Recovery, the Second Annual Orange County Tourism Conference in conjunction held in conjunction with National Tourism Week 285 Orange County travel industry leaders and government officials attended this year's conference HBMVB President Steve Bone serves as OCTC Chairman and HBMVB Vice President Donna Mulgrew serves as Co-Chair of the OCTC Marketing Committee rr A% Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBA1VB Fiscal Year 20og/10 Annual Deport for Fiscal Year logo/gg Operating Budget Request Huntington Beach Visitor Information Centers • Pier Plaza Visitor Information Center Kiosk This project opened in late June 2009, serving visitors and residents year-round/seven days a week • Visitor Kiosk Inquiries— Since July 1, 2009 thru June 30, 2010 Total Walk-ups 42,234 Hotel Information 585 Restaurant Information 3,o66 • Continued Weekday Visitor Center in Bureau offices that ✓ Served 286 walk-in guests from July 1, 2009 thru June 30, 2010 ✓ Answered 1,302 information phone calls Surfboards in the Sand The Bureau produced Surfboards in the Sand on Saturday, September 19, 2009 More than i,000 people stood with their boards together the sands of Huntington Beach to demonstrate their support for preserving our coastal environment and to pose for a photograph shot by professional sports photographers and published worldwide in Transworld Surf magazine and other national publications A www SurfboardslnTheSand com microsrte, as well as Facebook, and Twitter pages supported registration and publicity for this event fb, PL m f � � 4,q tir SifBOARDS 1%THE SAND � Sep 24U8 � � � temper 19 Huntbn��aa Beach��� Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request Nabonal Tourism Weep To help raise local awareness of the positive impacts of tourism, Huntington Beach Tourism WorksX1 Marketing and Visitors Bureau rallied the for Huntington Surf City hospitality community to celebrate National Tourism Week in May With over Reach $309 million in 2009 visitor spending throughout the City—it is clear that tourism works for Huntington Beach Working with the Bureau s Advocacy Committee, staff coordinated the following initiatives • "Tourism Works" Group Photo at Pier Plaza Visitor Information Kiosk with representative hospitality, dining and retail employees affected by tourism • Presented a Faces of Tourism Video at F the May 3rd City Council Meeting where Mayor Cathy Green presented the Bureau with a National Tourism Week 194 Proclamation � • Placed a"Tourism Works for Huntington Beach" banner highlighting the number of tourism-related jobs in the City and tourism- related tax revenues to the City above Main Street near Lake Park • Released the annual Huntington Beach Travel Impacts economic report produced by Dean Runyan • Distributed hundreds of"Tourism Works for Huntington Beach"buttons to local hotels, restaurants and stores for employees to wear during National Tourism Week Ice m13MMENEME=1 � Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBWB Fiscal Year 2009/10 Annual Report for Fiscal Year 2010/11 Operating Budget Request HBMVB Financial Management • To continue our goal of managing cash flow and providing financial stability in the event of inadvertent delays in the receipt of funding from the City in future years,the Bureau maintained a yearend BID cash reserve of approximately $125,000 Note The boundaries of the improvement and benefit areas within the Hotel/Motel Improvement District(which includes the City of Huntington Beach in its entirety)will not change during the upcoming fiscal year Resolution No 2010 62 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20og/xo Annual Report for Fiscal Year 2010/1i Operating Budget Request Proposed Operating Budget 2010/2011 Revised July 26, 2010 INCOME Carryover/Reserve FYo9-10 $ 125,000 00 Projected Assessment at 2%* $ 1,095,000 00 TOTAL. $ 1,220,000 00 EXPENSE Group Sales Start-Up Costs Group Sales/Marketing CRM Database Customer Relationship $ 12,000 00 Management and Sales Lead Database System Facilities Upgrade (one-time) Two Additional Work Stations for Group Sales Manager $ 12,000 00 and Sales Coordinator New Phone System $ 15,000 00 Soundproofing, Divider Walls, Carpeting $ 20,000 00 Two Additional Computers $ 3,00000 Ergonomics and Miscellaneous New Equipment $ 5,00000 SUBTOTAL. Group Sales Start-Up Costs $ 67,00000 Personnel $ 235,000 00 Marketing $ 7o6,600 oo Legal/Miscellaneous $ 45,400 00 Second Annual Repayment Installment on $50,000 Meetings $ 11,000 00 Campaign Loan granted July 2009 Carryover/Reserve FY11/12 $ 155,000 00 TOTAL, $ 19220,000 00 *The increase to assessment to 2%will allow expanded marketing efforts, including group sales, and create a dedicated marketing program directed to public and private corporations and social organizations As such, these increased assessments will benefit all members of the assessment district ME 1 1�'9 � 11111119� , 0 Resolution No 2010 62 Exhibit B — Hotel Motel Business Improvement District List Huntington Beach Hotel/ Motel Business Improvement District Membership 2010 2011 Property Address City I Statel Zip code 777 Motor Inn 16240 Pacific Coast Highway Huntington Beach CA 92649 Beach Inn Motel 18112 Beach Blvd Huntington Beach ICA 192648 Best Western Huntington Beach Inn 800 Pacific Coast Highway Huntington Beach CA 192648 Best Western Regency Inn 19360 Beach Blvd Huntington Beach CA 92648 Comfort Suites 16301 Beach Blvd Huntington Beach CA 92647 Extended Stay America Huntington Beach 5050 Skylab West Circle Huntington Beach CA 192647 Hilton Waterfront Beach Resort 21100 Pacific Coast Highway Huntington Beach CA 192648 Hotel Europa 7561 Center Avenue#46 Huntington Beach CA 92647 Hotel Huntington Beach 7667 Center Avenue Huntington Beach CA 92647 Howard Johnson Express Inn &Suites 17251 Beach Blvd Huntington Beach CA 92647 Huntington Suites 727 Yorktown Avenue Huntington Beach CA 92648 Huntington Surf Inn 720 Pacific Coast Highway Huntington Beach CA 92648 Hyatt Regency Huntington Beach Resort and Spa 21500 Pacific Coast Highway Huntington Beach CA 92648 Ocean View Motel 16196 Pacific Coast Highway Huntington Beach CA 92649 Pacific View Inn and Suites 16220 Pacific Coast Highway Huntington Beach CA 92649 Shorebreak Hotel Huntington Beach 20042 Beach Blvd Ste 201 Huntington Beach CA 92648 Starlight Inn 18382 Beach Blvd Huntington Beach CA 92648 Surf n Sands Motel 11102 Pacific Coast Highway Huntington Beach CA 92648 CD 0 0 z 0 N O_ O 41 N July 2010 Res No 2010-62 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss CITY OF HUNTINGTON BEACH ) I JOAN L FLYNN the duly elected qualified City Clerk of the City of Huntington Beach and ex-officio Clerk of the City Council of said City do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 16, 2010 by the following vote AYES Carchio Coerper Hardy Green Bohr Hansen NOES None ABSENT Dwyer ABSTAIN None Clerk and ex-office Clerk of the City Council of the City of Huntington Beach California AUMV-09 008-L f w,dn dod pjogaj al Jalanaa ivawanaey:) r rye e6 a zest, ' wog bane nn,v►nn 'a w ciao e e e za,da ap sua5 ®09L5®A213AV 3 q 1 In P ge Lp 4 1 i s jalad a sali3e}sauanbi43 777 Motor Inn Beach Inn Motel Best Western Huntington Beach Inn Attn Victor Lee Attn Ms Alex Chow Attn Ken Patel 16240 Pacific Coast Highway 18112 Beach Blvd 800 Pacific Coast Highway Huntington Beach CA 92649 Huntington Beach CA 92648 Huntington Beach CA 92648 Best Western Regency Inn Comfort Suites Extended Stay America Attn Ted Chen Attn Sachin Amin Attn Stephanie Tapia 19360 Beach Blvd 16301 Beach Blvd 5050 Skylab West Circle Huntington Beach CA 92648 Huntington Beach CA 92647 Huntington Beach CA 92647 Hilton Waterfront Beach Resort Hotel Europa Hotel Huntington Beach Attn J D Shafer Attn Mike Attn Joe Tsai 21100 Pacific Coast Highway 7561 Center Avenue#46 7667 Center Avenue Huntington Beach CA 92648 Huntington Beach CA 92647 Huntington Beach CA 92647 Howard Johnson Express Inn&Suites Huntington Suites Huntington Surf Inn Attn Kevin Patel Attn Song Attn Rhina or AP Phi 17251 Beach Blvd 727 Yorktown Avenue 720 Pacific Coast Highway Huntington Beach CA 92647 Huntington Beach CA 92648 Huntington Beach CA 92648 Hyatt Regency Resort and Spa Ocean View Motel Pacific View inn and Suites Attn Cheryl Phelps Attn Travin Patel Attn D J or Mita Shah 21500 Pacific Coast Highway 16196 Pacific Coast Highway 16220 Pacific Coast Highway Huntington Beach CA 92648 Huntington Beach CA 92649 Huntington Beach CA 92649 Shorebreak Hotel Huntington Beach Starlight Inn Surf n Sands Motel Attn Marco Perry Attn Sam Patel Attn Carrie or Jitendra Barot 20042 Beach Blvd Ste 201 18382 Beach Blvd 1102 Pacific Coast Highway Huntington Beach CA 92648 Huntington Beach CA 92648 Huntington Beach CA 92648 (�f /6 /6 7Z--7--- T f w,a6p3 do dod asodxa jaded paaA ®09L5 aleldwal oAjant/asn wi0965 pa AU3AV o 1 04 awl 6uole puce ♦ i slagEq olaod Ase3 PROOF OF SERVICE OF PAPERS STATE OF CALIFORNIA ) ) ss COUNTY OF ORANGE ) I am employed in the County of Orange State of California I am over the age of 18 and not a party to the within action my business address is 2000 Main Street Huntington Beach CA 92648 Pursuant to Code of Civil Procedure § 1094 6 on August 18, 2010 1 served the foregoing documents(s) described as Resolution No 2010-62 A Resolution of the City Council of the City of Huntington Beach Declaring the City s Intention to Levy an Annual Assessment for Fiscal Year 2010-2011 Within the Huntington Beach Hotel/Motel Business Improvement District on the interested parties in this action by placing a true copy thereof in a sealed envelope addressed as follows 10 Auto Dealers —See label list a [X] BY MAIL -- I caused such envelope to be deposited in the mail at Huntington Beach California I am readily familiar with the firm s practice of collection and processing correspondence for mailing It is deposited with U S Postal Service on that same day in the ordinary course of business with postage thereon fully prepaid I am aware that on motion of a party served service is presumed invalid if postal cancellation date or postage meter date is more than 1 day after date of deposit for mailing in the affidavit b [ ] BY MAIL - By depositing a true copy thereof in a sealed envelope with postage thereon fully prepaid in the United States mail at Huntington Beach California addressed to the address shown above c [ ] BY DELIVERY BY HAND to the office of the addressee d [ ] BY PERSONAL DELIVERY to the person(s) named above e [ ] BY FAX TRANSMISSION to No I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct Executed on August 20, 2010 at Huntington Beach California eniorjr Deputy 01y Clerk g/followup/appeal/iIproof of service letter''doc � • JFt i s e. � t a Os�` Y q� fF � � • � � • '� ..,�� sr"� V:d e$�ka�✓'°f ✓'+��' 341 us. ���g�Mr.a'�pNr-m �"" h=e`�F / • • _ �..,\ a �.r�,.���� "'����� 1u.'hKa4��S e���,&N�? , � U Mt � 3-2 . �� 6 OSTA E '""' °,, � �" '�"` " '� �� ^,t,�,�� �,, � '. �,m ��.k ; �r �✓ tie � ` ��" ka `� '��fa �� n�c� ,�„m"i� �'�i .�w,, „�.. i Joan L. Flynn, City Clerk City of Huntington Beach Office of the City Clerk P.O. Box 190 -luntington Beach, CA 92648 LEGAL NOTICE - PUBLIC HEARING Shorebreak Hotel Huntington Beach Attn: Marco Perry 20042 Beach Blvd.,St . Huntington Beach, CA �� TO