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Home My WebLink AboutFY 2011-2012 Huntington Beach Auto Dealers Association Busin Council/Agency Meeting Held: Deferred/Continued to: A r ved ❑ C�n 'tio all proved ❑ Denied %fa (ty tierk'l Sign t re r Council Meeting Date: September 19, 2011 Department ID Number: ED 11-039 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A. Wilson, City Manager PREPARED BY: Stanley Smalewitz, Director of Economic Development SUBJECT: Public Hearing to consider the adoption of Resolution No. 2011-72 approving an annual assessment within the Huntington Beach Auto Dealers Business Improvement District (BID) for Fiscal Year 2011- 2012 Statement of Issue: On August 15, 2011, City Council approved the Resolution of Intention No. 2011-55 to levy an assessment for the Huntington Beach Auto Dealers Association Business Improvement District and authorized the City Clerk to schedule a public hearing. City Council will conduct a public hearing to consider a resolution to approve the annual assessment for Fiscal Year 2011/12. Financial Impact: Revenues and expenses are included in the 2011/12 Huntington Beach Auto Dealers Association Business Improvement District Budget 70180101. Recommended Action: Motion to: A) Conduct the Public Hearing; and, B) Adopt City Council Resolution No. 2011-72, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment within the Huntington Beach Auto Dealers Association Business Improvement District for Fiscal Year 2011-2012." Alternative Action(s): Do not approve the Resolution or modify elements of the Annual Report, such as: the proposed assessments, activities, or improvements to be funded. xB -289- Item 10. - 1 REQUEST FOR COUNCIL ACTION MEETING DATE: 9/19/2011 DEPARTMENT ID NUMBER: ED 11-39 Analysis: At the request of the Huntington Beach Auto Dealers Association, the City Council formed the Auto Dealers Association Business Improvement District (BID) in 1992 to fund the Dealers' obligation to operate and maintain the electronic reader board sign'located adjacent to the 405-freeway and to fund other promotional activities that benefit the Auto Dealers. The Auto Dealers Association BID Board of Directors approved the assessment formula at their June 15, 2011, meeting. Each member of the BID will be assessed $1,440; the same as last year's assessment. As set forth in the BID's Annual Report and Budget, the BID will utilize the assessments for promotional activities, reader board sign maintenance, car store, and related administrative items. In order for the City to levy the BID assessment each fiscal year, the City Council must conduct a public hearing before adopting a Resolution, confirming the coming year's assessments. On August 15, 2011, City Council adopted Resolution No. 2011-55, affirming its intent to approve the proposed assessments for FY 2011-2012 and setting the public hearing for September 19, 2011, to approve the assessments. As required by the Streets and Highways Code Section 36500 et. seq., copies of the Resolution of Intention were mailed to each of the eleven businesses to be assessed. A Notice of Public Hearing and copy of the Resolution were published in the Huntington Beach Independent on September 8, 2011. During the public hearing, the City Council will hear all interested persons for or against levying the assessment. Protests may be made verbally or in writing; however, written protests must be filed with the City Clerk at, or before, the time set for this hearing and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received from the owners of businesses in the proposed area that will pay 50% or more of the assessments, no further proceedings to approve the assessment can be taken for a period of one year. Upon the approval of the Resolution, the new assessment formula will become effective as of October 1, 2011. The Auto Dealers Association BID anticipates assessments of $172,800 for FY 2011-2012. Combined with reserves of $33,466, the BID Board of Directors has proposed a total budget of $206,266 for FY 2011-2012. The FY 2011-2012 assessment will become effective as of October 1, 2011, upon approval of the Resolution. Environmental Status: Not applicable. Strategic Plan Goal: Enhance Economic Development. Item 10. - 2 xB -290- REQUEST FOR COUNCIL ACTION MEETING DATE: 9/19/2011 DEPARTMENT ID NUMBER: ED 11-39 Attachments: o i - o . 1. Resolution No. 2011-72, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment within the Huntington Beach Auto Dealers Association Business Improvement District for Fiscal Year 2011-2012" 2. Resolution No. 2010-55, approved on August 15, 2011, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment within the Huntington Beach Auto Dealers Association Business Improvement District for Fiscal Year 2011-2012" 3. All BIDS PowerPoint Presentation HB -291- Item 10. - 3 ATTACHMENT # 1 RESOLUTION NO. 2011-72 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2011-2012 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council has formed a business improvement area, the Huntington Beach Auto Dealers Association Improvement District (the "District"), by the passage of Ordinance 3175 on September 8, 1992. The City is proposing to levy an assessment for fiscal year 2011-2012 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk a report for Fiscal Year 2010-2011, ("Annual Report") which sets forth the amount and basis of levying the assessment for Fiscal Year 2011-2012. On August 15, 2011 ,the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2011-2012 as proposed in the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2011-2012 and a description of the improvements and activities to be provided for Fiscal Year 2011-2012. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2011-2012 as proposed in the Annual Report. The levy is to apply to small businesses classified by the City of Huntington Beach License Code as Class A Retail Sales, (Al) Auto, New, Used, Parts, including new business of that classification located within the District in the amount of One Thousand Four Hundred Forty-Four Dollars ($1,440.00) per month as set forth on Exhibit B, and incorporated herein by reference. SECTION 3. The assessments collected shall be used to cover costs to operate, upgrade and maintain an electronic reader board located within the City of Huntington Beach west of the intersection of Beach Boulevard and Center Avenue and other promotional and advertising activities. 11-2939/67181 1 auto Resolution No. 2011-72 SECTION 4. This resolution shall take effect on October 01, 2011 2011. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 19th day of September , 2011. 1�2 , I 1 REVIEWS APPROVED: INITIATED ND APPR VED: ity anager Director of EconQ Development APPROVED AS TO FORM: Pity Attorney , V 11-2939/67181 2 auto - Resolution No:201.1-72` . Lhl _ ' pr a a, r 4 d Y OR tt '' p 4� S P4 S �S Tp ".. a at x 1 1 � � �<r$i� � $ �?tiK a � a.Y� BUSINESS , � � �� -5 o a��, r xb ap .,I��'' °t ._ ad�u� � �, ��`� €r� =a 5 ��n`' a � t; MPROVEMENT, t y .,.. to �" �'�,§'+Y,a "• � rtro �, 1-� r N x. 7'�a D I V��R I T� Z-1 LA AVIN tA f tit a3 t � a; ,w^w ® aE R`C1 ,�yr.,• ( `'5;. f n �t1 h r ° ,' J ,a=�fF'�t.' "' r t : GSM. Sh. r p�uJ,lS1:J_J,t-�L,l�O�p xB ti s f :X{ 00 7, M rE H If (ASSOCIATION)WAS FO MED ON AOUGUS 1 DEAL5RUT OF THE 1990 O ASSOCIATION OFTHE 0 ACV DESIRE TO BRING NEW CAR DEALERS ON BEACH BLVD.TOGETHER - TO JOIN FORCES,;DEVELOP COOPERATIVE COMMUNITY AND MARKETING..PLANS AND.BETTER SERVE THEIR INDUSTRY AND THE CITY OF HUNTINGTON BE SUBSEQUENTLY, ON SEPTEMBER '` 10 8, 1992 THE HUNTINGTON BEACH=CITY COUNCIL APPROVED '. . ._ ,1 dz,a i 0JIORDINANCEf NO 3175 ESTABLISHING THE HUNTINGTON BEACH ,y, a AUTO DEALERS BUSINESS IMPROVEMENT DISTRICT (BID) AS A S r t,,,0,. METHOD OF FINANCING AND MAINTAINING THEIR THEN STATE- t mr• d t - t 1 OF-THE-ART DIGITAL READER"BOARD SIGN I(SIGN): THIS YEAR, i 2011 MARKS THE 21 TH ANNIVERSARY OF THE ASSOCIATION AND - The Huntington Beach Auto Dealers Association is dedicated to UR EFFORT TOCRO EATE A 21ST CENTURY SPECTACULAR NEW i / gyp DIGITAL-READER BOARD-SIGN!r 0 I serving their Nev;-Car Dealer Members.They strive to promote �G ✓'' „' ;r, "' "TRULY"THE START'OF SOMETHING"BIG,THE ASSOCIATION,'BID `" their collective business success prdvide an effective marketing r d AND SIGN,REP RESENT,A;SERIES OF,ACTIONS;;THAT.<HAVE,HELPED.;c ,,,s.;;.• message,and assist with common issues by providing the community PROTECT A MEANINGFUL CASH-FLOW TO;THE CITY IN TERMS they serve with:a variety of meaningful programs.The,Association OF SIGNIFICANT SALES TAX GENERATION, AND OF COURSE, ',REPRESENT THE BINDING'FORCE,AMONG THE NOW 01 1 NEW CAR works to protect and x�pand'ih r busrne segment in order id be • a t T s- DEALERS DOTTING,TFiE:LANDSCAPE OF BEACH`BEND SURF CITY " ' ' f a r n,e: able to provide leadership rind focurso�ihat both the members AND HUNTINGTON BEACH CALIFORNIAr THESE kCOMPONENTS "` faT i n- they serve and out.commundy remdm tiealTliy and prosperous. HAVE WORKED TOGETHER TO INSURE ALL PARTIES CONTINUITY zr^ ' x \ OF MESSAGE AND A UNIFIED ORGANIZATION TO WORK WITHIN. n i OUR NEW PROPOSED READER BOARD SIGN, ,C ADD STRENGTH, _ tit - BEAUTY AND CHARACTER TO OUR MESSAGE AND HELP INCREASE {e r a { BUSINESS FOR ALL PARTIES go zbU �. z,§ s + ,r - - ,° 03� V�v.r 77 o -"k70 .s�aws �Nn ! . -. 'J, -T K EW 11EI A 0 E R. a ® a� �Q Pad ` .a 0-An 0 "S Gn��., . fir • --77' ' .- - _----=—=-- —.-- - -- -- n r an so c Association an their Beach o Cars o r soul, The'-Huntington,Bea h Auto Dealers Assoc' T' d th ' B h Blvd f C Store,(through their The::ce ter heart d _ . '. management of-The'Huntington Beach,Auto,Dealers Business Improvement District)has been their current Digital Reader Board Sign :Mustangs;>Corvettes, Chargers,;.Continentals,_.Lincoln Malibu Thunderbird, ,Hummers ., -aocated+at;ihe:405 at�Bella,Terra.The:single-:business decision made by the"Association"having the most positive impact on their Plymouth;?,Honda':and Toyota dotted the early,Beach,Blvd.'=;landscape Names'=like Cal ,ability,to accomplish theie:Nlissiom Statement is.':The continued reliance on the'Auto.Dealers-Reader Board Sign and its power to Worthington,Groth'Terr"'York Gustafson'Bill Maze took':The Blvd:`throu h m ch of its touch several hundred thousand people per- oy along the well-Travelled 405, ." . y. y ";.• ' ..l ;Sam Diego Freeway in both directions.Protecting tha}asset,"maintaining.it.at the growth during the 1960's,'70's and`80's.For Example DeLillo Chevrolet has been family a -. :, ., - •, ;highest standards,allowing the Sign to grow and mature in these challenging .owned;and operated since 1960.and HB.Chrysler. Jeep:has been family,owned and, _ ;times is to the continued cash-flow to the city and Dealers.The HB Auto - - - operated-since-1.966.They are local.people serving localpeoplefrom.The,same-locations.;: ;--i^ Dealer's Redder Board operation has the-greatest impact on our ability toseilcarr, in Huntington Beach for well over 40 Years generate sales tax and continue To grow. p_ Association•' Beach Blvd of Carr - - The'Auto Dealer's Reader Board Sign is governed by Caltrans policies and operates n T '-••s„' _ ` `,, '�- Voila.Today,The y Beach'Auto Dealers ,then because of a long and bureaucratic process that the City and Association - -,today 'a.brand and their,new,exceeding expectation Blvd of Cars Store at Bella"Terra Shopping engaged in recently.The S:gn had been,out of compliance with changed polices ';.Mall is.1:1,"New Car:Dealers;strong;with the.grrival of a:substantial.corporate;,partner, ,_9,, ,. at Caltrans for several years,,yissues oilginally unknown To the Dealers resulting from Caltrans radicplly changing permit cond_ifions.When the Dealers were finally .An ihesforrn of.Car'-Pros'and:their new�KIA Store'at the,former Saturn location'With.h i= - _ -�- . ,, : ,r:. a e o i en o ues- e in an now e moving forward - thd,proposed enhancement of the digital Reader Bard Sign'($1 5 million estimated) the "• •_:, - -='- : blt"d tify th se iss they compli d''2010 d o are ving .. _ ... with their original plan To modernize the Reader Board Sign.: complete're-build of:the Toyota of Huntington Beach franchise($18 million),the significant - - - - - - >,. _- -These:"Signs are the bread and butter of all the Auto Malls doting Southern - :..expansion'of•the Norm Reeves Honda Super Store locatton'($4 7 million an and the recent ,.,,. _ California They.d_re at,the center of Economic.Developm_eni programs for 're-build of the OGMazda-(HB Mazda),store($2.2 million)-,the conhnumg confidence m o ., :-.r _.-• ..: - -'. .. .._,, Biroughoutthe Region.Reader Board e Ir '<=the -tom`otive�industr.b :our members has:been:a'brT lit,star.for-,the.Association.:ps well, _ hundreds of Dealers,;dozens of'commundiesnolo -F r le the folowin.au .y, y,. g Signs continue to evolve m size,shape and tech gy. o examp , g ,,�,M - �- r'as the_community.inspite ofasomewhaTrecerit downturn in�The:economy. _ --rendering represents the state of�the'arT Digital Reader Board Sign design that - - a �'""=z`�ts - - ..�.:.. would protect our mutual asset over the ten-years with the following partial list of benefits: O In addition; our Ford Dealer'continues to br'eak�records with light duty truck sales,'HB-, Std " T a. _ t �.97Mitsubishi:.is-the number 1"dealer in the US, DeLillo Chevrolet was tapped by'GM to 1. Exists in same foot print:asthe origin I Sign a 2. Designed:to significantly reduce energy use Bn h TEit ' O continue and expand their franchise.Chrysler:and Dodge are_family owned businesses that 3. And,Is proposed to use Solar energy for part of its demand.-, are run hands-on and bottom line.Our Nissan Store is now part of a huge conglomerate— N Managers of a huge responsibility to Dealers Members and The community at large,The As ;automotive group out of Shct,Lgke by and,operates as a top store in their chain.., _ Dealer-Association(Through the BID)continually evaluates all aspects of our mutual business - We are:;Eleven New,Carrdealers acting as one—,when iT comes to morketing;:community c." goals from technology,innovation,marketing and advertising perspectives.Reader Board t and>investment. -Sign improv ility to communicate with largest N . _ .•. a Increase our'ability c municate h the !_ 'eme'nt'Thatincre e audience • .-,: -: „�- lowest cost.and energy users a primary,goal; 1 _ l u� cF� ! 7 eo WT • • i'• • 1'• • • • s Continuing the story of Caltrans, he Reader Board Sign and e �'+ W �, �"'� ever-changing regulations, The Association agreed to ope 4 �;�- a "retail" presence in and'about the location of their Sig i - �•••- t if 2010. At significant expense tletons in financial repot}}; he 9 r*�••• +� Association now employs T.wo full time re es nY tive5 .t•. payroll, workers comp, insurance considerations, site signage, �� ,,,� �� equipment, eta Labor, rent and office operation represe s t- il Dire NEW almost 0 of the total BIG Arnwal Budget. The AssociaTiomnegotiated with Bella Ter Mall The to it Concierge Desk located at the Amphitheater by the Century Theatres.Now,The Bivd of Gars Stare plays a dual role; the host for the Matl attending to scores of daily customer vstro s ing for everything •� tom The nearest bathroom to specific individual tenant store locations and...The core role • '• • • of Blvd of Cars Store&Information Center. As The Car Stare the Dealer operated cility propaga sin res nira sportation products offered by the Membe Dealers.This inc ••• • ® ® • • • • • • • • • electronic to epch dgal memo Through me Internet and web sites.Staff'atso i•. • •' . • • deals with walk-p clients wan ing ciUtotnotive or transportatian information. Literature for each Dealer is on display,telephon 'ins -- - - ^'. ;,?,- }w�_ ..: exist for instant access to individual dealers a y a•, - x any client questions o needs. Shuttle Service BF.L,LA TLggp x v is rovided by each defiler to and from Bella The Huntin a' • ea Auto©ealers Business Improvement District meets the third - "" sda.y of each;,qua ter at To ota of HumtingG=n Beach, 1888°1 Beach Blvd„ a. ,° erra.Arran a ents can'be made to test fitly £ 3 I � chides. Certain In zoa o, over 4,000 peo ti gton•Beach CR in the upstairs Conferen�e Room at 8:3©am.The specific dates 1 t,• t tr ' � -' vsned the Store. for the.balarice = � n• far the 2.0°17-2.0 tscal period are: -- ate• h Blvd of Cars Stdre hours , , eratian are: esda: h Sunday: 'oon to 8 pm. ,p Phone• 2x .�" - ql I: YSStO OI.CO `�®Yrota{.Carllsi�ar•Dod9%•FOM.Honda•JaoA T0S, 9U ,Eouthionto-beach-blvd'� — kea•Maztla,Mltsublsbi•Nissan•tolo� �- ;READER BOARD SIGNS :- BID F-INANGALS :� : 2(0 T 2 12 0-1 6 Rfl 06 ECT � > aka `HUNTINGTON BEACH AUTO.DEALERS ASSOCIATION , .tom , . , • . . .:BUSINESS IMPROVEMENT DISTRICT BUDGET � �' '°' c°m c4[t�x 0IceCLxt}a�uti4&� �C�arm 7-7 OCTOBER 1,2011 TO SEPTEMBER 30,2012 v o ; REVENUE: _ .Previous Year Carr'Y over $ 33,466.00bm •�' ' �° ° Gra 4 . .. OO= a cif Business Improvement Assessment:- . 172,800.00 �6 czil, as Y>� G> p Total'Revenue 206 266t.00 . . ,o Official Ontario XPENSES Tz o 3, f nReader B®ard ; Cray Charges,: .{ �, Staff recommends tha} the agenc 21,350:00' _ participate inst Ilmg the inihecostot a ne� • PCOI710tlOndi. � eway r sign w`�yy 69,100 00 fre Bader boards which£wig pl w Reader'Board:''igh;Malntenance. „ `w 43;660.00" • com emenf"the existmg``Auto center ignpJ contribute fo the;continuingprosper'ity o�,, Car Store ,.; 72;156.00 � the various auto dealers and provide cY vehicle forspromotrng civic mformatio .: Total Expenses 206 266.00 _ and events such:as those,scheduled qt r zArena; �.. s th _ rti ens Busines Bank -The agreement grants to the agency license: "` "Month) Assessment per Dealer. r."$ 1;440.00f (if) ro= o°ioof meo CS B d C'agr e,to yciu t er�Ce' e'nO�"experienced"as"a result'`r the"promotion,oficivico nfotmation or o the u display. Th w'syste peri wenty yea v' ep aced5anlofd lamp display wh'ch werhaEOe-used for many years.Just od of.t' _ .. before Christmas 20;10 we it stalled the tdisplay which communicates ecily wit way W to increase di foot traffic a do on eeuen I Fran increase n bu an media Q q y, s In January and_ ° Oo uary ofd ryear expenenc an incre iness er ase m bus pt .g ;r i :month:March showedSan amaYin~�11z°lo-mcrease This was not'only feltm - 'i -"of '(� S4}�'.: • n, b!< o our`new'car,sales but,also used cars o ?=r 9[ o� ooq l s , CD "UNG"ON LID DER .BOAR® SLGS ,. LERSA ANDTHE COMM U N iTY WE " THE CO �+ , Q o ,0�(}(r1tff�� (�E:� FOUR on c LY.O °.u- lIl_U U ,. li,L)111.1!J 'New Vehicle Sales $34;074;000' $374,814 000 off . k >d o �• Used Vehicle.Sales # $12,453,000:. : $136;983 000 ° ' " Service and Parts Dept.`Sales $8;Z49,000 $96,1.39 000 City oflndustry $1;200,000 100% 0 Gornpleted r._. .;, t.;;., .: .. ,::,c, .,. Total Dollar Sales s .f, .: r City of Industry 2nd S+gn ': r$50Q000 100% 0 '" In Process __ $55,276 000 $608;036,000 Westminster $700,000 -100% 0% In•Process Huntington Beach $1.,500,000 0% 100% In.Design Total New,Units 1.,085 11,935 Total Used Units 665 7315 Fontana - $600,000 100% 0% Completed --- - - - ' Total Vehicles Sold 1,750 19,250 . Buena:Park $11100,000 75% Nale`rs Pay 25% In Process - - -- ,y . $850,000 City Guar Loan Loan,, Completed SanlBernardino Moreno Va o Total Full Time Employees 85' 935, •. Ile $800'000 100% 0 In Process Y .,. 0 o Total Part Time Employees 5 55 Cerritos '$9,500,000' 75/0 25/o In Process - - 1 ,. >e Total Em to ees .': — — 90 990. ')ntario(Auto Center) r$1,100,000 50% 'S0% Completed p Y- - --- - )ntario(Auto Center) ';$250,000 50% 50% In Process - ;,- Total Wa esi::a. ,':'r - - - --- -- ° o. ... _.-_ g $4,584,000 $50,424 000 �1 )ntario(Mark Christopher):,P;,$600,000 So% 50% In Process O - o Advertising C $602,000 $6,622;000 (;{ram : `( 3�j1 J , o p >> Other Products&Services from CA Business $1,480,000 $16,290000 ` 1 Q C3QE7 e " ( Total,Local and Statewide Expenses, $2,082,000 $22,902 000. z City of Industry $35,779;117 $27,803,909 $2 221,098 8% ' o City of Industry 2nd S+gn $35 779,'l'] $27,803,909 0221 098 8% Total State Payroll,Taxes $108,000 $1,188,000 NO, Total Federal Pa roll Taxes $1,125,000 $12,375,000 Westmrnsfer : $44,456,492 $11,857,J02 $2 372 689 20% ___ Y _ ___ _ ___ Total Em to ee Taxes $1;233,000 $13�563 000 N Fontana n'Beach $177,938,548 $24,225,000 $2994738`' 9% - p 'Y. t -=�+ _ .:... - Hunfln to" $90,462,506 $20,796,628 "'$3 000;384 15% Sales Tax Collected. $3,390,000 $37,290,000 Buena'Pack' $53,424.11 $18.634.697 ' r`" $4055;233 21% '~ RealFstateTaxes $108,000 $1,188,000 �# 600 Total Taxes(P,aid or Collected) .` $3,498,000 $38 478,000. 'San Bernar'tl rno $129474;100 r e$22 964 4 1 4 _ 00 $ 000 r 7/0,,:- � Moreno Valle �= !,'Total Tax:Revenue frDealers in HB $4,731`,000 $52;041 000 °•; $ y $83 446,800 $9,735,000 $701 112 7% $59,888130 $17166109 '` 6 000`OOb s "' 35% jf" `' "` Total Tax Revenue To Huntington Beach $440,700 $4 847,700. Cerrtos .,: $ o' "Ontario(Auto Center)' N%A. ., " N/A N/A 1i" ° " State and Local Business Taxes and Fees $36 000 $396 000 Y :. N/A - 4 :},a. , xY,. = t.,,�a a` i Charitable'Contributwns tiw $35 000 $38S`000 i "Ontario(Auto Center) N/A N/A N/A' N/A _ -_-_-- - . s:a_... _ . ,_.- -- w_. Ontario MarkChristo her N/A o 0 o t � ResolutionNo 201.1-72 : Y t —" lcal, tG2�.cony k - ® . . . x ® .` ©` D �:- ° O °lam M = o G Auto Dealers Go "Green" with New Reader Board Sign proposal including: (Partial List) 0 Proposed New Huntington Beach Auto Dealers Reader y" Board Sign will be fully integrated into the existing - r- Bella Terra landscape. y' i r 11 New 20mm LED pixels are 87% more energy-efficient than the current 33mm LED,pixels. " El Proposed Solar Panel array'(integrated into$ignDesign and structure) is,'designed to provide power for non-LED, 'back-lit elements of the•"sign'. d,sting Overall-'Sign,.Square Footage 16.79,sf. Proposed Overall Sign Square Footage = 1679 sf 0 Existing,Reader Board,Sign.at'8,5`0verall Height. 0 Proposed Reader Board Sign at 85' Overall.,Height. { El All Aluminum use,in construction of the Sign is IF H very environmentally friendly .090 gauge. �z "vvy. ryg .i Ul- vv 4 V4 q w.. i� 6� y q -11}:-i sf .. as�` r '�,p •�, # t S°,'` a v�'' s w7i 4 j `: 04 •Y;,&�".,.i4+°a� 2? '°^' .. ..s IIIIIIIIIIIIIIIIIIIIIIER" xB -301- .'- ,k� E em t - Resolution No.2011-72 Exhibit B HUNTINGTON BEACH AUTO DEALERS BID LIST OF MEMBER H:B.'Chrysler-Jeep H.B: Ford Rick Evans/Ross Heiman Oscar Bakhtiari/Omar 16701 Beach Blvd. 18255 Beach Blvd. Phone 841.3999 Fax 842-2903-841-9993 Phone 842-6611 Fax.847-8.788, ,.. H.B. Mazda Surf City Nissan John Patterson/Eric Casillas-GSM Larry Smith/Fred Angnula �I: a 7_77_ a:",",�,, 'j 16800 Beach Blvd. 17331 Beach Blvd. Phone 848-7739 Fax 847-1265 842-6666 F 375-0076/847-0759 Toyota of HB P_n x: H B. Mitsubishi Bob Miller/Dennis Prado '� Abbas /Ahmadi/Chuck Bien 1888.1 `Beach Blvd s 16751"Beach Blvd Phone 847 8555 Fax 847-1105 :' � e �' L s s 212h4ine 375-9493 Fax 842-1563 + = Delillo Chevrolet Mc Kenna Motors -,.. Y. Dave4DelelloJ6vl1 ®emarest Marin Delgado/Danny„Illlc Kenna 18211-Beach`,Blvd. .rr ,-ff i8711 Beacli<Blvdi.'_< Phone 847-6087�Fax 847-6721 Phone 842-2000,,Fax 714-843-8369 Moran Reeves Honda Huntington Beach Dodge Paul Conant/Jason Curry""', Clay J,iM0s/Larry Smith. 19131-Bea6h Blvd 1G555 Beach"Blvdt . ,.;sup Phone 842.5431�Fax 375 9783 Phone 847-5515 Fax 596 0230 Car Pros Kia of Huntington.Beach BILL NELSON BID Director Ken-Phflldps =_ .. 714-536.,8614 . 18835 Beach Bled v surfhb@socal rr�cam , Huntin$ton,.Beach,�CA,92647 � k x . ly22 i n. D. F ` d Item 10. xB -3o2= _ Res. No. 2011-72 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on September 19, 2011 by the following vote: AYES: Shaw, Hansen, Carchio, Bohr, Boardman NOES: None ABSENT: Harper, Dwyer ABSTAIN: None City Clerk and ex-office Clerk of the City Council of the City of Huntington Beach, California ATTACHMENT #2 RESOLUTION NO. 2011-55 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2011-2012 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code § 36500, et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council has formed a business improvement area, known as the Huntington Beach Auto Dealers Association Business Improvement District (the "District"), by the passage of Ordinance 3175 on September 8, 1992. The City is proposing to levy an assessment for fiscal year 2011-2012 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk a report for Fiscal Year 2010-2011, ("Annual Report") which sets forth the amount and basis of levying the assessment for Fiscal Year 2011-2012. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2011-2012 and a description of the improvements and activities to be provided for Fiscal Year 2011-2012. SECTION 2. The City Council hereby declares its intent to levy and collect assessments within the District for Fiscal Year 2011-2012. The levy is to apply to small businesses classified by the City of Huntington Beach License Code as Class A Retail Sales, (Al) Auto, New, Used, Parts, including new business of that classification located within the District as shown in Exhibit B in the amounts set forth therein, which exhibit is incorporated herein by this reference. SECTION 3. The assessments collected will be used to cover costs to operate, upgrade, and maintain an electronic reader board located within the City of Huntington Beach west of the intersection of Beach Boulevard and Center Avenue and other promotional and advertising activities. SECTION 4. A public hearing shall be held before the City Council on September 19, 2011 , at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing 1 1-2939/67182 1 auto Item 10. - 16 HB -304- Resolution No. 2011-55 and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Auto Dealers Association, Inc., 2124 Main Street, Huntington Beach, CA 92648; telephone (714) 536-3200. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 15th day of August , 2011. REVIE ND APPROVED: INITIATED AND APPROVED: City ger Director of Ec nomic Develop t J APPROVED AS TO FORM: ry)t (__City Attorney ''Y\V 11-2939/67182 2 auto HB -305- Item 10. - 17 HUNT NG"R. ON THE BEACHr. Im U ST REr A70 DEALt w,.$El `I�_iT BUSINESS IMPROVEMENT DISTRICT k - _ F ,�a,.a '„stir, „,, V. „• .� -,ti,i,� Ya� � r,�d �y � �` , in � �', 4' �� .t. S �� a''' £ ,� pr��. .d' i��k>F ✓ f z»" r� '� .- rrt� ��...� *r fflP "NE, i oc, . . 0 Item 10. - 18 HB -306- �r MNSION STATEMENT OF THE -- - THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION HUNTINGTON (ASSOCIATION)WAS FORMED ON AUGUST 15,1990 OUT OF THE DESIRE TO BRING NEW CAR DEALERS ON BEACH BLVD.TOGETHER TO JOIN FORCES, DEVELOP COOPERATIVE COMMUNITY AND AU"'O DEAL"ORS MARKETING PLANS AND BETTER SERVE THEIR INDUSTRY AND THE CITY OF HUNTINGTON BEACH. SUBSEQUENTLY, ON SEPTEMBER t �} 8, 1992 THE HUNTINGTON BEACH CITY COUNCIL APPROVED ORDINANCE NO. 3175 ESTABLISHING THE HUNTINGTON BEACH 0(".1 an T 10 14 AUTO DEALERS BUSINESS IMPROVEMENT DISTRICT (BID) AS A METHOD OF FINANCING AND MAINTAINING THEIR THEN,STATE- OF-THE-ART DIGITAL READER BOARD SIGN (SIGN). THIS YEAR, 2011 MARKS THE 21 TH ANNIVERSARY OF THE ASSOCIATION AND -- OUR EFFORT TO CREATE A 21 ST CENTURY SPECTACULAR NEW The Huntington Beach Auto Dealers Association is dedicated to DIGITAL READER BOARD SIGN! serving their New Car Dealer Members.They strive to promote ILI— - their collective business success, provide an effective marketing "11 111i'' TRULY THE START OF SOMETHING BIG, THE ASSOCIATION, BID nr � AND SIGN,REPRESENT A SERIES OF ACTIONS THAT HAVE HELPED message,and assist with common issues by providing the community i W PROTECT A MEANINGFUL CASH-FLOW TO THE CITY IN TERMS � they serve with a variety of meaningful programs.The Association J OF SIGNIFICANT SALES TAX GENERATION, AND OF COURSE, works to protect and expand their business segment in order to be � + REPRESENT THE BINDING FORCE AMONG THE NOW 1 1 NEW CAR p p g !1 DEALERS DOTTING THE LANDSCAPE OF BEACH BLVD.,SURF CITY, able to provide leadership and focus so that both the members a,,. •> r h �.,;.• AND HUNTINGTON BEACH, CALIFORNIA. THESE COMPONENTS +*' HAVE WORKED TOGETHER TO INSURE ALL PARTIES CONTINUITY they serve and our community remain healthy and prosperous. OF MESSAGE AND A UNIFIED ORGANIZATION TO WORK WITHIN. OUR NEW PROPOSED READER BOARD SIGN WILL ADD STRENGTH, R BEAUTY AND CHARACTER TO OUR MESSAGE AND HELP INCREASE Y BUSINESS FOR ALL PARTIES INVOLVED. F--I CD ",. .. L ti—t afr s' 0ryJ;y�0 CD �o 04-it {w4^Nl6!-_M.[' o oNEW READER BOARD SIU114 sLFj _O A N 05 T r`H C Pkil A V P a1Ld Gam_ The center,heart and soul of The Huntington Beach Auto Dealers Association and their Beach Blvd of Cars Store,(through their management of The Huntington Beach Auto Dealers Business Improvement District)has been their current Digital Reader Board Sign :z Mustangs, Corvettes, Chargers, Continentals, Lincoln, Malibu, Thunderbird, Hummers, located at the 405 at Bella Terra.The single business decision made by the"Association"having the most positive impact on their Plymouth, Honda and Toyota dotted The early Beach Blvd. landscape. Names like Cal ability to accomplish their Mission Statement is:The continued reliance on the Auto Dealers Reader Board Sign and its power to Worthington,Grath,Terry York,Gustafson,Bill Maxey took the Blvd.through much of its Touch several hundred thousand people per day along the well-travelled 405, San Diego Freeway in both directions.Protecting that asset,maintaining it at the growth during the 1960's,70's and'80's.For Example,DeLillo Chevrolet has been family highest standards,allowing the Sign to grow and mature in these challenging `"''; iM'• " owned and operated since 1960 and HB Chrysler/Jeep has been family owned and times is crucial to the continued cash-flow to the city and Dealers.The HB Auto operated since 1966.They are local people serving local people from The same locations Dealer's Reader Board operation has the greatest impact on our ability To sell cars, in Huntington Beach for well over 40 Years. generate sales tax and continue to grow. Voil6!Today,The Huntington Beach Auto Dealers Association,their Beach Blvd of Cars The Auto Dealer's Reader Board Signisgoverned by Caltrans policies and operates brand and their new,exceeding expectation Blvd of Cars Store at Bella Terra Shopping today because of a long and bureaucratic process that the City and Association engaged in recently.The Sign had been out of compliance with changed policies Mall is 11 New Car Dealers strong with the arrival of a substantial corporate partner at Caltrans for several years,issues originally unknown to the Dealers resulting in the form of Car Pros and Their new KIA Store at the former Saturn location. With from Caltrans radically changing permit conditions.When the Dealers were finally the proposed enhancement of the digital Reader Bard Sign($1.5 million estimated),the able to identify those issues-they complied in 2010 and now are moving forward complete re-build of the Toyota of Huntington Beach franchise($18 million),The significant with their original plan to modernize the Reader Board Sign. expansion of the Norm Reeves Honda Super Store location($4.7 million),and the recent These"Signs"are the bread and butter of all the Auto Malls doting Southern California. They are at the center of Economic Development programs for re-build of the OC Mazda(HB Mazda)store($2.2 million)-the continuing confidence in � hundreds of Dealers,dozens of communities throughout the Region.Reader Board B- ,LV, D OF CAR the automotive industry by our members has been a bright star for The Association as well Signs continue to evolve in size,shape and technology.For example,the following as the community in spite of a somewhat recent downturn in the economy. rendering represents the state of the art Digital Reader Board Sign design that f would protect our mutual asset over the next ten years with the following partial list of benefits: -- In addition,our Ford Dealer continues to break records with light duty truck sales, HB 5TORIE Mitsubishi is the number 1 dealer in the US, DeLillo Chevrolet was tapped by GM to 1. Exists in the same foot print as the original Sign at 2. Designed to significantly reduce energy use .BE41:A TERRA and expand their franchise.Chrysler and Dodge are family owned businesses that 3. And,Is proposed to use Solar energy for part of its demand. are run hands-on and bottom line.Our Nissan Store is now part of a huge conglomerate— As Managers of a huge responsibility To Dealers Members and the community at large,the automotive group out of Salt Lake City and operates as a Top store in their chain. Dealer Association(through the BID)continually evaluates all aspects of our mutual business f-- _ --- We are:Eleven New Car dealers acting as one—when it comes To marketing,community goals from technology,innovation,marketing and advertising perspectives.Reader Board ..+x and investment. Sign improvement that increase our ability to communicate with the largest audience at the lowest cost and energy use is a primary goal. r. , 7 AF HU I i GTB :CHSu s rd r� • r� • • � � • � • �, � �' +� ��`� � 7� '� rtva, � +•�r �� irk "; e e Con innuuing`the story;of Cpltrans,the Reader Board Sign an �� r „.ate "�'"' ever cfiangmg regulations the Association agreed to open., ��1111II11 � •� a "retail- presenc iri�and aliout'The location of their Sign in � '•••' ' a ___ 1 20,1,OwAT'significdnt expen'e (details in flnancidl'report),the _ - •�ta� Jtue�aT� Association .ow employs,two full time representatives with �+ Bp� dIl S payroll, orkers*comp, insurance considerations site signage / / '"�" r equipment, etc. Labor, ent and office operation represents glVd[IfGa tote@aa6�nm almost 40°'°of:Tlie totaIXBID Ann al55udget. •1 The Association'riegot!atediwithiBella Terra Mall the;use.oftheir'Concierge Desk located at - the Amplii edter'bygthe Geritury�Theatres.lVow_,the Blvtl o CarsStore plays a dual role; theahostifor the Malhatte ding to scores of daily customer visitors looking for everything •• Mfrom the nearest bathroom to:speciflc Individual tenant store locations an v ahe core roe of.Blvdlof Cars Store 8•lr fo oration Cente As The CarSfore<the^Realer operated facility - i•. • • • • • • • • • • i � ;prop�agatesinterestintransporTaTion pro du¢tsofferedby.theMemberDeglers:Thisindudes electronic+hook up o each=ON I II dealer member through-In a d`,web sites:Staff also •• • •' • • • 1 tlealswith walk-up clients wanting automMI otive or_transportation information. Literature - for eac Dealer is on splay,telephone.lines - - - ■ �- • ' '" �,f�. � exist for instant access to•individual dealers for � � • t b'tP t meets the`,thifd "T client uestions or needs huttle Servic The untington,Beach, Auto Dealers uslnessdrnp ovemen .- s lc $kLL1TERRp is provided.by each dealer to and<from^Bella' ag5 � " S"" ' — 1,>��.V Wednesda, of each uarter atTo ota'of Fiuntin ton Beach ,118881 Beach Blvd — y q Y u g ,z ` o tr- �_i = Huntington Beach;CA in the upstairs. onfe,e.nce Room at 8 30amtThe,>s,peelfic dates { .y vehicles. Certain In 201,0,over 4,000.people - , y Mj 4 �= t- � for„h - balance© 0�11 and4far the 2Q11 2012fIn cafpe lod • (t� � - - visited tfie Store �. ,H r. � 1 �.—� - QI lue6- a - • a- 1 - 1 1 "' y �` - ' e Blvd of Cars STote.hour a .- 1 -. - •- / ■�■ _ of operation are: _ _ _ ed'nesday through Sunday:Noon to 8`•pm: " / a • 1 w: Phone: (7`14)622,-*377 vrelet,Chrysler•Dodae•Fortl Nonga.Je � EM-EM.W.Ji. BlxdafCarsStore — K!a•Mastla•Mitauhishl•Nissan•T°y°�• 1 Offi.• 1 City of Lon. Bea-h,NE �,. "In this case,the p'oposed sign isglntended to allow the dealerships to provide signage that is comparable To competing auto dealerships.These alers are ocated inland w y from the ewa a er dealerships in neighboring cities have been locating near the freeways,which provide greater visibility • : • , • ' • , and opportunity pr onsite advertising.Autos Ie centers in neighboring cities have electronic signs of comparable siz and height.The larger sign size will allow all the de ers to adventis on one sign. • • • , • , The staff,believe that the request ill serve to further the goals of the zoning regulations by prompt ng productivity of local businesses and providing auto dealers with signage that is compar ble to at used by competing businesses in adjacent cities..." Official City of Long Beach, rl-If in.gton Ford "The existing freeway sign has contributed To the competiveness d increased sales at the deaVership.Flowever,the existing sign utilizes outdated technology,which limits its effectiveness.The new sign is expected to Increase sales by approximately 8 percent.It is recommended that The proposal be • - • • - � . . 1 1 accepted,as it has been determined that the sign upgrades will retain an existing auto dealership,preserve existing jobs,create six additional jobs i • • - � 1 1 1 1 at Worthington Ford,retain and increase sales tax revenues,and provide a promotional opportunity for the city..." go _ • ' 1 ' ' ' 1 1 Officialmestminster,CEl 1 � "Market research hash shown a direct correlation between dttractive . •_ 1 1 1 advertisig signage antl' ihcreases r'in • • • • .� 1 1 1 1 tlealership�foot traffic.Due to themassive audience That 111passes by various a •-.•- i•. • • � . . 1 1 1 centers on The freeways each day in • - . 1 1 Southern Califor'ia, Westminster needs - to have a dominant advertising presence in.order to:help=capture a larger portion • •- 1 . . . 1 1 of the autamarket�share... [^dl��t - L � { h 1� 1 T k jg; o • - - - - t. F _ '� + _ _ _ t 1 ahrY le •Dodg Ford.Hontla. � .}CA n •- ` t`� I, 'A,,�)- 4 - - - - - - ap°aro o R g� p) uM a deo,1 �� 'i-",•f8+� %I �� '� � _ aztla•Mltsu6lshl•Nlssan•7oY°�• t T agE TI EACH READER BOARD SIGNS AUTO DEALERS ASSOCIATION THE ECONOMWS AND TH E COMMUNITY U1/E SERVE. 2010 OF IT ALL01Q 1 ,tea10PREM�.�, New Vehicle Sales $34,074,000 $374,814,000 ` CQ _ • o � D 'e o$ ti Used Vehicle Sales $12,453,000 $136,983,000 Service and Parts Dept.Sales ' $8,749,000 $96,139,000 City of Industry $1,200,000 100% 0 Completed Total Dollar Sales $55,276,000 IT $608,036,000-, City of Industry 2nd Sign $500,000 100% 0 In Process �,--•-- --- ---=w' - - --- Westminster $700,000 100% 0% In Process Total New Units 1 Huntington Beach $1,500,000 0% 100% In Design Fontana $600,000 100% 0% Completed Total Used Units -" 665 7,315 935 Buena Park $1,100,000 75% Dealers Pay 25% In Process Total Vehicles Sold 1 750 19;250 San Bernardino $850,000 City Guar Loan Loan Completed Total Full Time Employees 85 935 Moreno Valley $800,000 100% 0 In Process Cerritos $1,500,000 75% '25% In Process Total Part Time Employees _ 5 55_ _ ')ntario(Auto Center) $1,100,000 50% 50% Completed Total Employees 90 990 )ntario(Auto Center) $250,000 50% 50% In Process --- - - — -- - - - _ - - mtario(Mark Christopher) $600,000 50% 50% In Process Total Was $4,584,000 = t� $50,424,000 - ,. w ;,•,,: Advertising $602,000 $6,622,000 y _ 6, 1 o,o Other Products_&Services from CA Business _$1,480,000 $16 280,000 Total Local and Statewide Expenses $2,082,000 $22 902 000 3'� ns�•9 �r 'b o R4 .xA' „ .,k „b N-„ <p ,'A „__._..........._ _........... ___.._ ...—..—, �_.. w._ City of Industry $35,779,117 $27,803,909 $2,221,098 8% City of Industry 2nd Sign $35,779,117 $27,803,909 $2,221,098 8% Total State Payroll Taxes $108,000 $1,188,000 Westminster $44,456,492 $11,857,702 $2,372,689 20% Total FederalPayrollTaxes $1,125,000 - _� $12,3---- - _ _ LTotal Em mlo ee TaxerY_� $1,233,000 $13,563,000 T Huntington Beach $177,938,548 $24,225,000 $2,994,738 9% t_ p.Y _ _..__ , _ _.._ _..._. _._._ _ _. ..._ Sales Tax Collected $3,390,000 $37,290,000 Fontana $90,462,506 $20,746,628 $3,000,384 15% 00 Buena Park $53,424.11 $18.634.697 $4,055,233 21% Real Estate Taxes $108,000 $i8,i , Total Taxes(Paid or Collected) $3,498,000 $38478;000 San Bernardino $129,474,100 $22,964,400 $1,600,000 7% Total Tax Revenue fr Dealers in HB $4,731,000 $52,041 000 )reno Valley $83,446,800 $9,735,000 $701,112 7% rritos $59,888,130 $17,166,109 $6,000,000 ota1 Tax'Revenue To Huntington Beach �$440,700 $4,847,700 35% LT State and Local Business Taxes and Fees $36,000 $396,000 rtario(Auto Center) N/A N/A N/A N/A m �- — i--� itario(Auto Center) N/A N/A N/A N/A (Charitable Contributions $35,000• $385,000 itario(Mark Christopher) N/A N/A N/A N/A me num arc ral fKnods or is others for CalrnJar Ycar - • • ",� •So ben f F' ,m i N I ;�, �°�;-:";`5`` �'•, G�7o�f`r��1.�1'u/rtiMWn71 ��` o Auto Dealers Go "Green"with New Reader Board Sign proposal including: (Partial List) ED Proposed New Huntington Beach Auto Dealers Reader Board Sign will be fully integrated into the existing Bella Terra landscape. = N 19 New 20mm LED pixels are 87% more energy-efficient ] ryyry v_� ChM ` than the current 33mm LED pixels. x v Proposed Solar Panel array (integrated into Sign Design and structure) is designed to provide power for non-LED, back-lit elements of the sign. 11 Existing Overall Sign Square Footage = 1679 sf Proposed Overall Sign Square Footage = 1679 sf Existing Reader Board Sign at 85' Overall Height. El Proposed Reader Board Sign at 85' Overall Height. B L V.D 0 Tr'71 1 . ❑ All Aluminum use in construction of the Sign is very environmentally friendly .090 gauge. ;:. zw ' - TO, RE s y i.'LLl i. .Y3i �' a � a" 'A Y. 71, ,i.>� e HB -312 e � � �; ., Exhibit B HUNTINGTON BEACH AUTO DEALERS BID LIST OF MEMBER H.B. Chrysler-Jeep H.B. Ford Rick Evans/Ross Heiman Oscar Bakhtiari/Omar 16701 Beach Blvd. 18255 Beach Blvd. Phone 841-3999 Fax 842-2903-841-9993 Phone 842-6611 Fax 847-8788 H.B. Mazda Surf City Nissan John Patterson/Eric Casillas-GSM Larry Smith/Fred Angiuli 16800 Beach Blvd. 17331 Beach Blvd. Phone 848-7739 Fax 847-1265 842-6666 F 375-0076/847.0759 Toyota of FIB N.B. Mitsubishi Bob Miller/Dennis Prado Abbas Ahmadii/Chuck Bien 18881 Beach Blvd. 16751 Beach Blvd. Phone 847-8555 Fax 847-1105 Phone 375-9493 Fax 842-1563 Delillo Chevrolet Mc Kenna Motors Dave Delillo/Bill Demarest Marin Delgado/Danny Mc Kenna 18211 Beach Blvd. 18711 Beach Blvd. Phone 847-6087 Fax 847-6721 Phone 842-2000 Fax 714-843-8369 Norm Reeves Honda Huntington Beach Dodge Paul Conant/Jason Curnyn Clay James/Larry Smith 19131 Beach Blvd. 16555 Beach Blvd Phone 842-5431 Fax 375-9783 Phone 847-5515 Fax 596-0230 Car Pros Kia of Huntington Beach BILL NELSON BID Director Ken Phillips 714-536-8614 18835 Beach Blvd surfhb@socal.rr.com Huntington Beach, CA 92647 xB -313- Item 10. - 25 ATTACHMENT #3 Huntington Beach BUSINESS IMPROVEMENT DISTRICTS ---------------------------------------------------------------------- ---------- ------------------------------------ -------------------------------------------- 20 r Y - 2�01 , ' 1--2' ', �'4111-111 �777 , sc, N J O • RenewalProcessandPublic Heari --------- ------------------------- -------------------------------------------- ---------------------- ---------------------------------------------------------- schedulin """, of Public Hearin and Resolution' , of � g In to ��Lev Annual Assessment Adopted— i Y August 15 --1,2 11 0 C60ies and 'hearing notices mailed%published 0"'P u b li ch e a ri n,g required to consider all protests a ga i n st B I ® ren ewal o CounDcivl to consider-written protests ne , nwuo 8Do rs to i d 77�.r. ,�. mow., 7.`N..x•,.. n;& ".p,.k '„rtt,: ,." ,t °°c.'i �'. e- a Written Protests --------------- ----------------------------------------------- --------------- --------- ----------------------------------------------------------------------- 0. Wr i ten -P rots -�° o� � vvritte'nprotests� o af �a��ssessr �e nts-� are� If rece I ve d f r m�' a f �ct :d : bu si �1ess owr ers� .t h a t:.'-",,-,e u t e t o 5 0 S. o r rn�o re of the a,sse ssrents :no :forth: rproc�,e d � s ®� ; approve, t�h�e�� a s s�� s�s nn e�n t� c�a �n �bb , taken �f o r "aa e'rio,-d OT ® N CD O Auto Dealers I ® 201IZ20- 1-'2 0 -- ------------------------------------------------------------- _ _ _ __ _-_____ 1992 : H-B Auto Dea rs l e A i r ss®c anion . a r uested the formation of a business n _ m�r roverve n t - Distri ct---( B I D to -op� _e ra t-e and _-- r a i na i-n the er ectron-ic Re ad e r ® rd Sign adjacent to the 405 freeway and marketing y BID Members --------------------------------------------------------------------------------- --------------------------------------------------------------------------------- :'H B C h rays he r Jeea HB azd a: v3 Toyota bf u� ti qt®n'-,Be:ach �t DeLillo Chewo' I e t ` N�®rm ` oevest 'Hb" nda I\/I cKen na �M®tors H� .Ford . Surf. C i ty, 1V i ss:a n Hunk anton Beach Dodge 7 n r. w . Car r .s �=.KIA, f ,untie t®n a �c v . O Mu W CD O N Pro osed 2011-2012 Budget and Goals ---------------------------------------------- --------------------------------- --------------------------------------------------------------------------------- T'ota[ Budget: ' 2206,266 � 0 $172,800 anticipated assessments ® ��,Monthfy, assessment of $1,440 per dealer n ,o $33A66 carryover from- reserves W IVlarketin a .d Promotional Activities . r _� 'Reader- o-ar Si ai�ntonance� } 6 8 Ivd of,Cars {Store at 6614a iTerra s} Recommended Action ---- ---------------------------------------------------------------------------- --------------------------------------------------------------------------------- c uc _ ut- I D . bIi. �,h ar ",, � Ar�oveA�nuaco nsider Resal ut � ®.ny t® p. Ass�e s,,,ment wiltlh u n t i n g,,,,,t on B e a c h, Auto -ea*l:e.rsAsso' cia�tion .us [ness-" v rr� ent *®tiistrictr r2011 2:01 M-P ro e .G W W O W -P ' Huntington Beach Downtown Business , x Impment- Districtrove - Re n ewa w FY 2011m2012 N N w - ,a 2004 : Formation of Downtown BID ----------- --------------------------------------------------------------------- --------------------------------------------------------------------------------- OAp > ro � rna te l 25s b usin_e�s�ss o E hected ®a rd of o:rec ® rs l T : . _ f6` rm`u.la" � xbase � zo ne,oAJ, ssessment, � e,neft il usa ne-ss t�Ype a-nd size J y W CD O Prom^osedAssessments for 2011 -- 2012 Nopropo-------- ----------------- ----------------------------------- ------------------ -------------------------------------------------------------------------------- -s e�d ch a n e s f r® rr� r i o r e a r g p y Tiered schadule. ran in frOrn $ 30 ,. $ 1200. based on.. w Benefit 'zone (two zones' N o B uai n e ss T pe :o rbI ` c�al�e �tpretafl a n d S :u a e ota: e a p�p resta u rants ,. 4. ® U f =r o r s hotel Downtown Boundary --------------------------------------------------------------------------------- --------------------------------------------------------------------------------- Sri ::t ,•. , R Q�rongo ! ,.r •.•, ;7.3 .N.:S Cif• •"i ..,;•-«_ . .I, ' T..,tG.,_: ;.._,!._:.y��_. 1 t _ Won `� _i:r .�t ,;i.r �� ;:. .+ A! J `�'�•1. ,.,�:"...;rri�� .Baa�If,�.5•iPR �ahwex- ..� .��.rr��'-;'"^-�----+--'air-"''� •."�° .... ... . ... ..:` •••' Huntang�ton�'�� ach � .� ry Down usinsslmprvemen District i e:d Boun.da�is asn.d: enfit ,Ines 1 ,41 ei , w 3 00 Proposed 2011 — 2012 Budget ------------- ------------------------------------------------------------------- --------- ------------------------------------------------------ --------------- • Tota 1 ,,B.0 dget : $2,15 ,500 • $ 148, 500 , budiZeted,, $ 67,,'000 reserves • 9-5 OOG anticipated assess ments -d--u-e s-.,, - - ." • $ 00040 anticipated income -frum Surf City Nights • $13 50.0 anticipated income from events • 67 ,00&re serves f ro m 20-1 0-2011 (unbu dgetedJ Recommended Action ------------------------------------------------------------------------------ - ------------------------------------------------------------------------------- _ - - - - -- r-- - . - - - - - -. - . - - n�dut , the u b�lic hear-i f®r enew. ,,- C® p Pro'CPS-5 C �n�s ,e r R�es®Iuti�on o A�prove A n n u a � � a : As s�es�s�me� �nt With- n- t h,e -Huntin gt _��on - Beach, r D -oveMe�®�Wnrntow,n� Busin�essprn ,Di �trctfor ww T F-� r 0 �� r-r- CD O O 1-�7untingon Beac' "Hotel/ Motell business Ire pr ovenlent Distritt 11 4 N Renewal �HUNTINGT® TM ".''BEAC ,,,,.�CALIFORNIA MARKETING & VISITORS BUREAU �� vr . A � u _ � .. llsurfCityUSA.Com j Hotel/ Motel BID _ ---------------------- _ _ _ _ _ _ __._ r_� , Hy,- a 'norn� 1eSt ��®oZ. . ed t®� �� e , - ", Co ve *, andAVositors bureau F O o�-2%�,A,ss,essrn,e,nt.o,n overna ht �ro.O: s a s y � unds used�toro� ®teH as �an� overn i g ht ��drestin=ation x o V-B Board of Directors serves as �I D Advrs®ry rvA ®ard tiIn- o Fusnds co l l e cted wit%h T`®T} and dostributed t® the i Dx by"', theCity oMar keti�n�g efforts,inc�lUde group:: al.es�zn,d create ..ra . i'-ded}icat"ed m, ,a eti n npro$ rare directed toY pu.btlic anda private cror oratio s. and s_®}ciao oar a n izationsa 3 CD � f� 0 CD N Hotel/Motel AID ---- ---------------------------------------------------------------------------- --------------------------------------------------------------------------------- Total B u d g e ',' 0 t : $ 1,401, 284 '� Alfmote ls and hotels within the, bOu-n-6aries -of-the City of Hunti-ngto-n w The Rote !/I�lotel AID includes 18 hotel and, 0 motels o List. pf Hot.els .ar%dr MoteJass syessed_ are ca n - be found in Attachment #1 ofyt�he staff report. : y u Recommended Action --------------------------------------------------------------------------------- f-% --------------------------------------------------------------------------------- C�ondu`ct�the , public h earin �� r + 1 Consider resole tfO,,,n� to proi.\, Assess_rent \Kith n the untie ton4eahch r'rt Y 1 }t trya li H M bt`e I us i r e�ssI� rove en�t lis�t`ri ct f o r oe / 2011 -201 Z } { f 4 t 1 4 1 ! i 1 uu 1 4 1 P CD i F� W -I RESOLUTION NO.2011-55 ARE SOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2011-20I2 WHEREAS,the Parking and Business Improvement Area Law of 1989.codified at Streets "l and Highways Code§36500.at seq.(the"Act")authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes;and The City Council has fanned a business improvement area,kii—as the Huntington Beach Auto Dealers Association Business Improvement District(the`District'),by the passage of Ordinance 3175 on September 8,1992.The City is proposing to levy an assessment for fiscal I— year 2011-2012 pursuant to the process detailed in Streets and Highways Code§36500,or scq.;and The District s Advisory Board has prepared and filed with the City Clerk a report for Fiscal Year 2010-2011.("Annual Report')which sets forth the amount and basis of levying the assessment for Fiscal Year 2011-2012. NOW,THEREFORE,the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows. SECTION 1.The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference,which includes a proposed budget for Fiscal Year 2011-2012 and a description of the improvements and activities to be provided for Fiscal Year 2011-2012 SECTION 2.The City Council hereby declares its intent to levy and collect assessments within the District for Fiscal Year 2011-2012. The levy is to apply to small businesses r classified by the City of Huntington Beach License Code as Class A Retail Sales,(AI)Auto. New,Used.Parrs,including new business of that classification located within the District as shown in Exhibit B in the amounts set forth therein.which exhibit is incorporated herein by this refrence. _ SECTION 3.The assessments collected will be used to cover costs to operate,upgrade,and maintain an clectmntc reader board located within the City of Huntington Beach west of the int—cnon of Beach Boulevard and Center Avenue and other promotional and advertising activities SECTION 4.A public hearing shall be held before the City Council on September 19.2011. at 6:00 p.m.,or as soon thereafter as this matter may be heard,in the Council Chambers of a- the City Hall,2000 Main Street.Huntington Beach.Califomia,at which time the Council will hear all interested persons for or against levying of the assessment,and the funushmg of t specified types of impmvemenu or activities Protests maybe made orally or in writing;but,if written.shall be filed with the City Clerk at or before the nine fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received by the owners of businesses within the District,which will pay i 50%or more of the total assessments to be levied,no further proceedings to levy the proposed I! assessment shall be taken for a period of enc year from the date of the finding of a majority protest by the City Council.If the majority protest is only against the famishing of a specified type or types of improvements or activity within the District,those types of improvements or activities shall be eliminated. _ SECTION 5.The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6.Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall,2000 Main Street,Huntington Beach,California 92648;telephone(714)536-5542,or from the Huntington Beach Auto Dealers Association, Inc..2124 Main Street.Huntington Beach,CA 92648:telephone(714)536-3200. SECTION 7.The City Clerk shall mail a complete copy of thisresolution of intention i by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8.This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 15th day ofAugust.2011 /a/Joe Carchio Mayor INITIATED AND APPROVED: REVIEWED AND APPROVED /a/Stanley Smalewitr. /s/Fred Wilson Director of Economic Developmem - City Manager APPROVED AS TOFORM: /a/Jennifer McGrath City Atto acy A copy of the Annual Report(Exhibit A)and a list of auto dealers(Exhibit B) are available in the City Clerk's office at: Hunnn on Beach Civic Center•2nd Floor 20(10 Main Street•Huntington Beach CA 92648 ?I �3141 1 1 5 1 71 Los Angeles Times 100% Ad Order 34545695 3.00 X 7.75 [col X inches] Pub Info:Thursday 09/08/11 HBI Adv:Auto Dealers Sales Code:0602 Num Colors:0 Spot Colors: Date Oper Location 1 Aug 29 2011 2:19PM abust rim OCADPROD 2 3 Comments: None l Council/Agency Meeting Held:_ Deferred/Continued to: )6Appr ed ❑ Conditionally Approved ❑ Denied �Sst Cie `'s Signs u-10 re Council Meeting Date: August 15, 2011 Department ID Number: ED 11-030 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A. Wilson, City Manager PREPARED BY: Stanley Smalewitz, Director of Economic Development SUBJECT: Adopt Resolution No. 2011-55 declaring the City's intention to levy an annual assessment for fiscal year 2011/12 within the Huntington Beach Auto Dealers Association Business Improvement District (BID) and schedule a Public Hearing for September 19, 2011 Statement of Issue: On September 8, 1992, the City Council approved Ordinance No. 3175 establishing the Huntington Beach Auto Dealers Association Business Improvement District (BID) as a method for financing the construction costs, operation, and maintenance of the electronic reader board sign and other promotional programs. The State of California Parking and Business Improvement Law of 1989 requires an Annual Report be filed for each fiscal year, a Resolution of Intention be passed to levy an assessment for the next fiscal year, and a public hearing date be set. Financial Impact: Revenues and expenses will be included in the 2011/12 Huntington Beach Auto Dealers Association Business Improvement District Budget (Fund 701). Recommended Action: Motion to: A) Approve the Annual Report and Fiscal Year 2011-2012 Budget of the Huntington Beach Auto Dealers Association Business Improvement District; and, B) Adopt City Council Resolution No. 2011-55, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment Within the Huntington Beach Auto Dealers Association Business Improvement District for Fiscal Year 2011/12;" and, C) Direct the City Clerk to schedule a public hearing to be held on September 19, 2011, and send copies of the Resolution of Intention and assessment formula to each business to be assessed and publish the same in a newspaper of general circulation as required. Alternative Action(s): 1. Do not approve the Annual Report and Fiscal Year 2011-2012 Budget. 2. Deny the request to approve the Resolution of Intention. Item 8. - I HB -130- REQUEST FOR COUNCIL ACTION MEETING DATE: 8/15/2011 DEPARTMENT ID NUMBER: ED 11-30 Analysis: At the request of the Huntington Beach Auto Dealers Association, City Council formed the Auto Dealers Business Improvement District (BID) in 1992 to fund the Dealers' obligation to operate and maintain the electronic reader board sign located by the 405-freeway. Under the Business Improvement District State Law, the Auto Dealers budget monies to market and operate other programs to enhance their BID. As part of this effort, the BID opened the Beach Boulevard of Cars Store at Bella Terra on April 1, 2010. In order for the Auto Dealers BID to be renewed, City Council needs to approve their annual report and their proposed budget for Fiscal Year 2011/12. The Huntington Beach Auto Dealers Association serves as the BID Advisory Board. As part of the 2011/2012 annual assessment, the Auto Dealers BID Advisory Board adopts an annual BID budget and establishes the amount that BID members are assessed. At their June 15, 2011, meeting the Board adopted a budget of $206,266 for Fiscal Year 2011/12. This will allow the monthly assessment to remain the same as the previous fiscal year, $1,440 per dealer. As required by State law, a protest hearing must be held to provide the opportunity for any affected businesses to voice their protests, or they can submit protests in writing before the public hearing. The Resolution of Intention sets this hearing for September 19, 2011. At that time, the City Council will tally the percentage of assessments protested, if any, and will hear additional public comments on the renewal of the Auto Dealers BID. If the protests total less than 50% of the total amount of money to be collected, the City Council can approve the renewal of the BID. The City Council also has the option of reducing assessments or modifying the BID boundary area if public comments prompt adjustments. Environmental Status: Not applicable. Strategic Plan Goal: Enhance Economic Development Attachment(s): ® - Resolution No. 2011-55, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment Within the Huntington Beach Auto Dealers Association Business Improvement District for Fiscal Year 2011/12" including Exhibit A-Auto Dealers BID Annual Report, and Exhibit B- Auto Dealers BID Members List xB -131- Item 8. - 2 ATTACHMENT # 1 Item 8. - 3 pie -132- RESOLUTION NO. 2011-55 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2011-2012 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code § 36500, et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council has formed a business improvement area, known as the Huntington Beach Auto Dealers Association Business Improvement District (the "District"), by the passage of Ordinance 3175 on September 8, 1992. The City is proposing to levy an assessment for fiscal year 2011-2012 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk a report for Fiscal Year 2010-2011, ("Annual Report") which sets forth the amount and basis of levying the assessment for Fiscal Year 2011-2012. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2011-2012 and a description of the improvements and activities to be provided for Fiscal Year 2011-2012. SECTION 2. The City Council hereby declares its intent to levy and collect assessments within the District for Fiscal Year 2011-2012. The levy is to apply to small businesses classified by the City of Huntington Beach License Code as Class A Retail Sales, (A1) Auto, New, Used, Parts, including new business of that classification located within the District as shown in Exhibit B in the amounts set forth therein, which exhibit is incorporated herein by this reference. SECTION 3. The assessments collected will be used to cover costs to operate, upgrade, and maintain an electronic reader board located within the City of Huntington Beach west of the intersection of Beach Boulevard and Center Avenue and other promotional and advertising activities. SECTION 4. A public hearing shall be held before the City Council on September 19, 2011 , at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing 11-2939/67182 1 auto Resolution No. 2011-55 and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Auto Dealers Association, Inc., 2124 Main Street, Huntington Beach, CA 92648; telephone (714) 536-3200. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 15th day of August , 2011. 6 REVIE ,AND APPROVED: INITIATED AND APPROVED: Cityy4qger Director of Ec nomic Developm t __,APPROVED AS TO FORM: ity Attorney 11-2939/67182 2 auto af AN N u AL REPORT � 1 _ 2011 -2,012 Gre o a e ° e'o burn south Mo;LbeacWl7; , _ Ki Nlazda 1._. - �i Subishl Nissan•Toy `= I T ® CTI MISSION STATEMENT OF THE THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION HUNTINGTON BEACH (ASSOCIATION)WAS FORMED ON AUGUST 15,1 990 OUT OF THE DESIRE TO BRING NEW CAR DEALERS ON BEACH TOGETHER AUTO DEALERS TO JOIN FORCES, DEVELOP COOPERATIVE COMMUNITY AND MARKETING PLANS AND BETTER SERVE THEIR INDUSTRY AND THE `-, CITY OF HUNTINGTON BEACH. SUBSEQUENTLY, ON SEPTEMBER 8, 1992 INA THE O.317 EST BEACH CITY COUNCIL APPROVED ASSOCIATION ORDINANCE NO.3175 ESTABLISHING THE HUNTINGTON BEACH ' AUTO DEALERS BUSINESS IMPROVEMENT DISTRICT (BID) AS A METHOD OF FINANCING AND MAINTAINING THEIR THEN,STATE- OF-THE-ART DIGITAL READER BOARD SIGN (SIGN). THIS YEAR, 2011 MARKS THE 21 TH ANNIVERSARY OF THE ASSOCIATION AND The Hutingtonto OUR EFFORT O CREATE IST CENTURY SPECTACULAR NEW DIGITAL READER BOARD SIGNI se vingl'their Neweach Car DealeAutoDreMembers.Theylers 'strive tois dlcated promote •`I �{ TRULY THE START OF SOMETHING BIG, THE ASSOCIATION, BID their collective business success, provide an effective marketing A AND SIGN,REPRESENT A SERIES OF ACTIONS THAT HAVE HELPED message,and assist with common issues by providing the community PROTECT A MEANINGFUL CASH-FLOW TO THE CITY IN TERMS they serve with a variety of meaningful programs.The Association _ OF SIGNIFICANT SALES TAX GENERATION, AND OF COURSE, REPRESENT THE BINDING FORCE AMONG THE NOW 1 1 NEW CAR works to protect and expand their business segment in order to be B DEALERS DOTTING THE LANDSCAPE OF BEACH BLVD.,SURF CITY, able to provide leadership and focus so that both the members �. AND HUNTINGTON BEACH, CALIFORNIA. THESE COMPONENTS HAVE WORKED TOGETHER TO INSURE ALL PARTIES CONTINUITY they serve and our community remain healthy and prosperous. OF MESSAGE AND A UNIFIED ORGANIZATION TO WORK WITHIN. _ OUR NEW PROPOSED READER BOARD SIGN WILL ADD STRENGTH, BEAUTY AND CHARACTER TO OUR MESSAGE AND HELP INCREASE BUSINESS FOR ALL PARTIES INVOLVED. NO MIN 710 7.17—F—SM—Mm iS�rt�vm on� O �o oCI�o4Z4� 1 { d 4._ NEWSIGN A NOSTALGIC P R „ G,�� The center,heart and soul of The Huntington Beach Auto Dealers Association and their Beach Blvd of Cars Store,(through their management of The Huntington Beach Auto Dealers Business Improvement District)has been their current Digital Reader Board Sign ' Mustangs, Corvettes, Chargers, Continentals, Lincoln, Malibu, Thunderbird, Hummers, located at the 405 at Bella Terra.The single business decision made by the"Association"having the most positive impact on their Plymouth, Honda and Toyota dotted the early Beach Blvd. landscape. Names like Cal ability to accomplish their Mission Statement is:The continued reliance on the Auto Dealers Reader Board Sign and its power to Worthington,Grath,Terry York,Gustafson,Bill Maxey took the Blvd.through much of its touch several hundred thousand people per day along the well-travelled 405, San Diego Freeway in both directions.Protecting that asset,maintaining it at the growth during the 1960's,'70's and'80's.For Example,DeLillo Chevrolet has been family ; highest standards,allowing the Sign to grow and mature in these challenging owned and operated since 1960 and HB Chrysler/Jeep has been family owned and times is crucial to the continued cash-flow to the city and Dealers.The HB Auto af ^ operated since 1966.They are local people serving local people from the same locations Dealer's Reader Board operation has the greatest impact on our abilityto sell cars, generate sales tax and continue to row. in Huntington Beach for well over 40 Years. g g Voil6!Today,The Huntington Beach Auto Dealers Association,their Beach Blvd of Cars TheAutoDealer's Reader Board Sign isgoverned byCahrans policies and operates as tip, today because of a long and bureaucratic process that the City and Association brand and their new,exceeding expectation Blvd of Cars Store at Bella Terra Shopping engaged in recently.The Sign had been out of compliance with changed policies Mall is 11 New Car Dealers strong with the arrival of a substantial corporate partner at Caltrans for several years,issues originally unknown to the Dealers resulting in the form of Car Pros and their new KIA Store at the former Saturn location. With from Caltrans radically changing permit conditions.When the Dealers were fmally i the proposed enhancement of the digital Reader Bard Sign($1.5 million estimated),the able to identify those issues-theycompliedin2010andnowarernovingforward with their original plan to modernize the Reader Board Sign. complete re-build of the Toyota of Huntington Beach franchise($18 million),The significant expansion of the Norm Reeves Honda Super Store location($4.7 million),and the recent These"Signs"are the bread and butter of all the Auto Malls doting Southern California. They are at the center of Economic Development programs for e re-build of the OC Mazda(HB Mazda)store($2.2 million)-the continuing confidence in hundredsof Dealers,dozens of communities throughouttheRegion.Reader Board ® r the automotive industry by our members has been a bright star for the Association as well Signs continue To evolve in size,shape and Technology.For example,the following as the community in spite of a somewhat recent downturn in the economy. rendering represents the state of the art Digital Reader Board Sign design that Y .! would protect our mutual asset over the nextten years with the following partial list of benefits: In addition,our Ford Dealer continues to break records with light duty truck sales, HB Mitsubishi is the number 1 dealer in the US, DeLillo Chevrolet was tapped by GM to 1. Exists in the same foot print as the original Signt 2. Designed to significantly reduce energy use BEUA TERRA I continue and expand their franchise.Chrysler and Dodge are family owned businesses that s 3. And,Is proposed to use Solar energy for part of its demand. are run hands-on and bottom line.Our Nissan Store is now part of a huge conglomerate— As Managers of o huge responsibility to Dealers Members and the community at large,the automotive group out of Salt Lake City and operates as a top store in their chain. Dealer Association(through the BID)continually evaluates all aspects of our mutual business We are:Eleven New Car dealers acting as one—when it comes to marketing,community goals from technology,innovation,marketing and advertising perspectives.Reader Board and investment. Sign improvement that increase our ability to communicate with the largest audience at the lowest cost and energy use is a primary goal. - ou NOW # J ;W k ; z r — 7 • HUNIINVON;BEARS .�BLVD:OF�CARS� ,ro r �j .Continuing the story of Caltrans,the Reader,Boarcl,;Slgn and • ,- _ ever-changing regulations, the Association'ay reed to open — o ,retail" presence in and about the lo<atioit of their-Sign in t 20;1 O.At siynif cant expense(details ut Flnanaal report) the 6IVd Of[arnStnreNOUw�(BellaleRaJ Association'now'employs two.'full time representatives Mth Nnpntu9ptn„Wednesday•§Unday pctYroli, workers comp,:insurcuxe considerations rme`signage (714)EjjNP,5277 equipment, etc. Labor,rent and office operation represents HlvdofCareStore(H'aol.com almost 40%of the total BID Annual Budget:._ , The Association negotiated vvith'BellaTencrMall the use of'iheirConcierge Deskdocatecl at', fibAmphithedter'by the'Century Theatres.'Now,-tlie Blvd of Cars Store plays a dualrole; the host for the Mall,attending to stores of claily,custbiner visitor s looking for'eJerythi ig from'the nearest bath"room to'speciflc'individual tenanEstore loccnioris,and ahe core role.` -. of Blvd of Cars Sfore'&Information Center. As the Car Store the Dealer.;opercrted facility _ • -• • - • propagates interest intransportation products offered bythe MerilberDectl6rs..fhis'iri.cludes •• • • • • - 1 • • • • • • - : ,electronic hook up to each dealer member throuyh'fhe,lnternet and web sites.;5laff also :•• • •- • • • - deals with walk+up clients wanting automotive or transportation information: Literature°'' for each IDealer is on•displays telephone lines r=�, -;- ' .3�'�": exist for instantaccess to individual dealers for a n cry • �� any client,questions or needs Shvttle;Service �, is provided b e nt��luIIiin ton bczic t i\u c Uct:fe s Lu sores li tbrov� tin ��i5 ri��.r-f c�tsthe l L,d gfLl-1TtfRR.t p _ +, ach cIedler(to cind;from Bella _ Tera. rangeentscan 16rnadettes "r ��V �1 �SCld1O edC� U'di2f I 1'.yota of 6j 6n iJrl peacf•1- 5 dr PVC: �w3 Hl1�tin•'a�n Fear i CA r �h-eios ins Cl,nf-r2 i-e ��cin-at`3 ,O.a it.T'hP spacifil.ciatr'.s ' vehicles: Certain'Ih 2010i over 4 000 people r visiied the Storef ;t dr dlcllC. ;� ��1) 2ll�J f0(.flc [�l' LC I t rS�?� ,Cfle , ' r01 Ci��;i) J2 f • � ' �� .7lhe Blvd'of Cars Sfore lours of,�operahon;6te Wednesday through Sunday: Oon''to"8 „ �'�T" Phoney (714)'622 5277 :, mw" Email:; BlvdofCarsStore@col coin yr•tat,oh.ysr..n•oaaea•aaro.Noma �., 2 -,;.k•y - __ __ — - _\4-0 Turn uthy{ntot h,blvii — kla,hiaada�Mitsu6lshl�I1Nlasan•toyota'�� I Official,CitY g of Long, NE this case,the proposed sign isInterided to allow}he dealerships to',provide signage that is comparable to competing auto dealerships.These dealers are located inland away from the freeway. Newer dealerships in neighboring cities have been locating near-the freeways,which provide greciter,visibility • • • ' • • • and opportunity for ons➢e advertising.Auto sale centers,in neighboring cities have electronic'signs of ' comparable size and height.The,larger sign.size will allow all The dealers to advertise on one sign. • •• , , The staff,believe that the request will serve to further the.gools of the zoning regulations by prompting productivity of local businesses and providing auto dealers with signage that Is comparable to that used by.compeTing bus'inesses;in adiacenhc(ties..." 0.fficialiCity of LOftw eath,.Wortttlrtg on ford We existing Me'Vc y sign has cont tbUted to the eompet(ven,-i and �� thcreds�d sol s dt the dealership ...... file eniStbtg:4t'�g�Utlliz dat1 d to h ology,which(thitts,tts effectiveness.The hew sign sI ded'to inc ease • "leldppr x m tely 8 percents rec mended th t the ptbpo sale' _ _ accepted,ds It ha53been deterh n6d that,4lie sign upgrades will teta(n an ` • • ' ' 1 1 xtsttng auto dea ership,preser.4e existing lobs,create six additional lobs' i • •,� ' :1 1 1 1 tat Wot�th#i$gton kordi;cetdin and fncredse„tsale§tdx'te4en as,iandpro'vtde�a x IYr Mdt bnai O dONSHifyfaY the City,.!r �Official�Westmmster,CAH� �' i i.�. �:, • a Main et,, rclzv, �r AIM rea, 4r treidti tfifdctivii M ��. •' 1 1 1 ��ad�eYt(sfg��sigiiage�dnd t�ncred�e�sitl� �v " �' dedlers6lp foot#rafflc DJe tothe rh�IsslVe,�,� - - aUdlehce +hat,„pds�ses yby�7vd�g1s�atit� ,•- :•, • • .. 1 1 1 '�xcerffers on'�lhe freeways edch'r'day:�i� - 1 1 Soilt erh Cdhfofhl6fOWest tnstershe`eds V ��t�hpyekd+d`ofnin��idvertistng�preselce�yfA ��+ - TAR in�order'toihelp EapfUre a I`�gef portion� _ t • •� 1 . . . 1 1 �`Nof the�aUto ni$rk hshare "a i� >, �`?�.� `� - - _! t Qcp �a��t .�'O i 1 n - •1 � - _ _ - t•Chryslers•Dodge•Fortl•Honda .� C ` �`' el �! 4 !•� - - - - - 6Fo�rote :.A 7� J.�) n:`'A,C •Jeep b! 11 k ns _ 7 r outho t beech tiled /t t �' kr t ,• kaa I I .. to•�� •Mazda•Mitsuhlshl Hisaen TOYo � 14: 4 a THE HUNTINGTON LEACH READER BOARD SIGNS AUTO DEALERS ASSOCIATION THE ECONOMICS AND THE COMMUNITY WE SERVE. 2010 OF IT ALU .: r , 775 New Vehicle Sales $34,074,000 $374,814,000 Used Vehicle Sales $12,453,000 $136,983,000 City of Industry $1,200,000 100% 0 Completed Service and Parts Dept.Sales $8,749,000 $96,139,000 City of Industry 2nd Sign $500,000 100% 0 In Process Total Dollar Sales $55,276,000 $608,036,000 Westminster $700,000 100% 0% In Process Huntington Beach $1,500,000 0% 100% In Design Total New Units 1,085 11,93531,5 Total Used Units 66 75 Fontana $600,000 100% 0% Completed Total Vehicles Sold 66 50 31 50 Buena Park $1,100,000 75% Dealers Pay 25% In Process San Bernardino $850,000 City Guar Loan Loan Completed Total Full Time Employees 85 935 Moreno Valley $800,000 100% 0 In Process 0 o Total Part Time Employees 5 55 Cerritos $1,500,000 75/0 25/o In Process Total Employees 90 990 Ontario(Auto Center) $1,100,000 50% 50% Completed Ontario(Auto Center) $250,000 50% 50% In Process Total Wages $4,584,000 $50,424,000 Ontario(Mark Christopher) $600,000 50% 50% In Process Advertising $602,000 $6,622,000 Other Products&Services from CA Business $1,480,000 $16,280,000 Total Local and Statewide Expenses $2,082,000 $22,902,000 jal, City oflndustry $35,779,117 $27,803,909 $2,221,098 8% City of Industry 2nd Sign $35,779,117 $27,803,909 $2,221,098 8% Total State Payroll Taxes $108,000 $1,188,000. Westminster $44,456,492 $11,857,702 $2,372,689 20% Total Federal Payroll Taxes $1,125,000 $12,375,000 Huntington Beach $177,938,548 $24,225,000 $2,994,738 9% Total Employee Taxes $1,233,000 $13,563,000: Fontana $90,462,506 $20,796,628> 53,000,384 15% Sales Tax Collected $3,390,000 $37,290,000 Buena Park $53,424.11 $18.634.697 $4,055,233 21% Real Estate Taxes $168,000 $11188,000.1` San Bernardino $129,474,100 $22,964,400 $1,600,000 7% Total Taxes(Paid or Collected) $3,498,000 $38,478,000 Moreno Valley $83,446,800 $9,735,000 $701,112 7% Total Tax Revenue fr Dealers in HB $4,731,000 $52,041,000 Cerritos $59,888,130 $17,166,109 $6,000,000 35% Total Tax Revenue To Huntington Beach $440,700 $4,847,700 Ontario(Auto Center) N/A N/A N/A N/A State and Local Business Taxes and Fees $36,000 $396,000 Ontario(Auto Center) N/A N/A N/A N/A Charitable Contributions $35,000 $385,000 Ontario(Mark Christopher) N/A N/A N/A N/A o 'E. o�O� •sa,,,<�w.ea„Rr r„i,.m,m.dn�,ro,r,i,�a,.re„ , r b . � ° ° ° o ANN UALREPORT� 2011 -012 1, Auto Dealers Go "Green"with New Reader Board Sign proposal including: (Partial List) 0 Proposed New Huntington Beach Auto Dealers Reader Board Sign will be fully integrated into the existing Bella Terra landscape. 13 New 20mm LED pixels are 87% more energy-efficient Eh s than the current 33mm LED pixels. ® Proposed Solar Panel array (integrated into Sign Design and structure) is designed to provide power for non-LED, back-lit elements of the sign. fM Existing Overall Sign Square Footage = 1679 sf Proposed Overall Sign Square Footage = 1679 sf Ito Existing Reader Board Sign at 85' Overall Height. Proposed Reader Board Sign at 85' Overall Height. i All Aluminum use in construction of the Sign is p very environmentally friendly .090 gauge. x= - --. .<. Fa=..met _< STOR E E i BE]LLA TERRA Resolution No. 2011-55 Exhibit B HUNTINGTON BEACH AUTO DEALERS BID LIST OF MEMBER H.B. Chrysler-Jeep H.B. Ford Rick Evans/Ross Holman Oscar Bakhtiari/Omar 16701 Beach Blvd. 18255 Beach Blvd. Phone 841-3999 Fax 842-2903-841-9993 Phone 842-6611 Fax 847-8788 H.B. Mazda Surf City Nissan John Patterson/Eric Casillas-GSM Larry Smith/Fred Angiuli 16800 Beach Blvd. 17331 Beach Blvd. Phone 848-7739 Fax 847-1265 842-6666 F 375-0076/847-0759 Toyota of HB H.B. Mitsubishi Bob Miller/Dennis Prado Abbas Ahmadii/Chuck Bien 18881 Beach Blvd. 16751 Beach Blvd. Phone 847-8555 Fax 847-1105 Phone 375-9493 Fax 842-1563 Delillo Chevrolet Mc Kenna Motors Dave Delillo/Bill Demarest Marin Delgado/Danny Mc Kenna 18211 Beach Blvd. 18711 Beach Blvd. Phone 847-6087 Fax 847-6721 Phone 842-2000 Fax 714-843-8369 Norm Reeves Honda Huntington Beach Dodge Paul Conant/Jason Curnyn Clay James/Larry Smith 19131 Beach Blvd. 16555 Beach Blvd Phone 842-5431 Fax 375-9783 Phone 847-5515 Fax 596-0230 Car Pros Kia of Huntington Beach BILL NELSON BID Director Ken Phillips 714-536-8614 18835 Beach Blvd surfhb@socal.rr.com Huntington Beach, CA 92647 Res. No. 2011-55 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 15, 2011 by the following vote: AYES: Shaw, Harper, Hansen, Carchio, Bohr, Dwyer, Boardman NOES: None ABSENT: None ABSTAIN: None rff Cit Jerk and ex-officio Werk of the City Council of the City of Huntington Beach, California i i I Easy Peel®Labels A Bend along line to I 91 W 5960TM Use Avery®Template 51600 Feed Paper � expose Pop-Up EdgeT"' j i H.B. CHRYSLER-JEEP H.B. FORD H.B. MAZDA RICK EVANS/ROSS HELMAN OSCAR BAKHTIARI/OMAR JOHN PATTERSON 16701 BEACH BLVD. 18255 BEACH BLVD. ERIC CASILLAS-GSM HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH, CA 92647 16800 BEACH BLVD. HUNTINGTON BEACH, CA 92647 TOYOTA OF HB H.B. MITSUBISHI SURF CITY NISSAN BOB MILLER/DENNIS PRADO ABBAS AHMADI/CHUCK BIEN LARRY SMITH/FRED ANGIULI 18881 BEACH BLVD. 16751 BEACH BLVD. 17331 BEACH BLVD. HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH, CA 92647 DELILLO CHEVROLET MC KENNA MOTORS MARIN NORM REEVES HONDA DAVE DELILLO/BILL DEMAREST DELGADO/DANNY MC KENNA DAN KLAWITTER/JOHN DALPE 18211 BEACH BLVD. 18711 BEACH BLVD. 19131 BEACH BLVD. HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH, CA 92647 Huntington Beach Dodge Car Pros Kia of HB Clay James/Larry Smith Ken Phillips 16555 Beach Blvd. 18835 Beach Blvd Huntington Beach, CA 92647 Huntington Beach, CA 92647 v Deodtes 6/D Etiquettes faciles a peler ; A Repliez a la hachure afin de+ www_avery com Sens de Utiiisez le aabarit AVERY®51600 r6v6ler le rebord Poa-UpT"" 1-800-GO-AVERY PROOF OF SERVICE OF PAPERS STATE OF CALIFORNIA ) ss. COUNTY OF ORANGE ) I am employed in the County of Orange, State of California. I am over the age of 18 and not a party to the within action; my business address is 2000 Main Street, Huntington Beach, CA 92648. Pursuant to Code of Civil Procedure § 1094.6, on August 19, 2011, 1 served the foregoing documents(s) described as: Resolution No. 2011-55, Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2011-2012 on the interested parties in this action by placing a true copy thereof in a sealed envelope addressed as follows: 250 Addresses— see label list a. [X] BY MAIL -- I caused such envelope to be deposited in the mail at Huntington Beach, California. I am "readily familiar" with the firm's practice of collection and processing correspondence for mailing. It is deposited with U.S. Postal Service on that same day in the ordinary course of business, with postage thereon fully prepaid. I am aware that, on motion of a party served, service is presumed invalid if postal cancellation date or postage meter date is more than 1 day after date of deposit for mailing in the affidavit. b. ( ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage thereon fully prepaid in the United States mail at Huntington Beach, California, addressed to the address shown above. c. [ ] BY DELIVERY BY HAND to the office of the addressee. d. [ ] BY PERSONAL DELIVERY to the person(s) named above. e. [ ] BY FAX TRANSMISSION to No. I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct. Executed on August 19, 2011, at Huntington Beach, California. f f ? J j' Se or Duty Cit Ierk g:/followup/appealMproof of service letter!!.doc