The URL can be used to link to this page

Home My WebLink AboutFY 2011-2012 Huntington Beach Downtown Business Improvement Council/Agency Meeting Held: Deferred/Continued to: *Ap oved Con iti mall A rov d Denied ty ler s Sig ure Council Meeting Date: September 19, 2011 Department ID Number: ED 11-41 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A. Wilson, City Manager PREPARED BY: Stanley Smalewitz, Director of Economic Development SUBJECT: Public Hearing to consider adoption of Resolution No. 2011-73 approving an annual assessment within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2011-2012 Statement of Issue: On August 15, 2011, City Council approved Resolution of Intention No. 2011-54 to levy an assessment for the Huntington Beach Downtown Business Improvement District (BID) and authorized the City Clerk to schedule a public hearing. City Council will conduct the public hearing to consider a resolution to approve the annual assessment for the 2011-2012 fiscal year. Funding Source: Revenues and expenses are included in the Downtown BID account 71080101 Fund 710, Downtown Business Improvement District, account 71080101. Recommended Action: Motion to: A) Conduct the Public Hearing; and, B) Adopt City Council Resolution No. 2011-73, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2011-2012." Alternative Action(s): Do not approve the Resolution or modify elements of the Annual Report, such as: the proposed assessments, activities or improvements to be funded, district boundaries, categories of assessments, or benefit zones. Item 11. - 1 HB -332- REQUEST FOR COUNCIL ACTION MEETING DATE: 9/19/2011 DEPARTMENT ID NUMBER: ED 11-41 Analysis: In June 2002, downtown merchants approached the City of Huntington Beach to form a Business Improvement District (BID) for the downtown commercial area. On September 7, 2004, the City Council approved the Huntington Beach Downtown Business Improvement District (HBDBID) as a method for marketing and improving the downtown area. In order for the City to levy the BID assessment each fiscal year, the City Council must conduct a public hearing before adopting a Resolution confirming the coming year's assessments. In January 2008, City Council amended the Ordinance to grant flexibility to the HBDBID to represent the businesses and efficiently grow their organization and promotion of the Downtown. On August 16, 2010, City Council approved Resolution No. 2011-54 which designated the HBDBID, a 501(c) 3, as the Downtown BID Advisory Board, permitting them to act in that capacity, and to legislatively require public meetings and record requirements in accordance with the Ralph M. Brown Act and Public Records Act. On August 15, 2011, the City Council adopted Resolution No. 2011-54, affirming its intent to approve the proposed assessments for FY 2010-2011 and setting the public hearing to for September 19, 2011. Copies of the Resolution of Intention were mailed to each business and property owner to be assessed. A Notice of Public Hearing and copy of the Resolution were published in the Huntington Beach Independent on September 8, 2011. The HBDBID has continued to manage the downtown maintenance program on behalf of the City, and Surf City Nights utilizing funds separate from the assessment budget. To continue improving the critical maintenance needs of the downtown, the BID is managing downtown maintenance operations with funds administered through the City of Huntington Beach Public Works Department in the amount of $145,800.00. The HBDBID operates Surf City Nights with a total budget of$210,850.00. Currently, funding recommendations to the City Council are made by a ten-member (nine voting members, one non-voting member) Advisory Board, which is selected by annual election, by the businesses paying assessments. State law requires that activities benefit businesses located and operating in the assessment area. Downtown businesses are assessed based on their size, location, and business type. Assessments currently range from $30 to $1,200 per annum. There are no proposed changes to the boundary map or assessment fees for Fiscal Year 2011-2012 from the previous year. The HBDBID anticipates assessments of approximately $95,000 for Fiscal Year 2011-2012, combined with projected revenue of $53,500 for events and Surf City Nights income. The total HBDBID budget for Fiscal Year 2011-2012 is $148,500. The HBDBID has $67,000 in reserves that is unbudgeted. The combined proposed budget and reserves total $215,500. During the public hearing, the City Council will hear all interested persons for or against levying the assessment. Protests may be made verbally or in writing; however, written protests shall be filed with the City Clerk at, or before, the time fixed for this hearing and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received from the owners of businesses in the proposed area HB -333- Item 11. - 2 REQUEST FOR COUNCIL ACTION MEETING DATE: 9/19/2011 DEPARTMENT ID NUMBER: ED 11-41 that will pay 50% or more of the assessments, no further proceedings to approve the assessment can be taken for a period of one year. Upon the approval of the Resolution, the new assessment formula will become effective as of October 1, 2011. Environmental Status: N/A Strategic Plan Goal: Enhance Economic Development Attachment(s): ® Descrjp . 1 Resolution 2011-73, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2011-2012" 2 Resolution No. 2011-54, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2011-2012 within the Huntington Beach Downtown Business Improvement District" Item 11. - 3 HB -334- ATTACHMENT # 1 RESOLUTION NO. 2011-73 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2011-2012 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2011-2012 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2010-2011 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2011-2012" (collectively, "Annual Report"); and On August 15, 2011 , the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2011-2012 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2011-2012 and a description of the improvements and activities to be provided for Fiscal Year 2011-2012. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2011-2012 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the Downtown District as shown in Exhibit B. SECTION 3. The assessments collected will be used to fund activities to increase commerce in the Downtown District area. 11-2939/67185 1 downtown Resolution No. 2011-73 SECTION 3. The assessments collected will be used to fund activities to increase overnight business stays and tourist visits to District businesses. SECTION 4. This resolution shall take effect on October 01, 2011 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 19th day of Septem , 2011. 0 M REVIE0 ,41 APPROVED: INITIATED AND APPROVED: Pt�panager Director of Econo c Develop APPROVED AS TO FORM: ity Attorney . -) V 11-2939/67180 2 hotel Resolution No.2011-73 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT AU 1 0 Jim N L io 0 x" E rr2 Item 11. - 7 HB -338- Resolution No.2011-73 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT TabluON All a History & Mission Boundaries & Benefit Zones v, itis ark - c6m,mu nications, 7 Promotions Surf City Nights Events 10 olid yetfitii 11 C lea n Tea ice: -1 trat �� Pa,- _ 1 d t In1 , ar : f . ir�� er % `fF . 15 Ta n , bu :. {� n T�}{ y�� , -�,�.i�•i Y ice\ ��zh� ,y.�'1�6 @r M. 4 a M ., 2 e HB_=33 9- Item 11. - 8 Resolution No. 2011-73 OWN A0W&RY n MISO41ON HIS The Huntington Beach Downtown Business Improvement r District {HBDBID} is a 50106 Business Organization formed in v f: 2004 by the city council at the request of downtown merchants. Businesses located in the dynamic Downtown Huntington Beach area are all members of the innovative, business run Downtown Business Improvement District. The HBDBID enables downtown retail, services and restaurants ta to workcollectively to improve profitability through: coordinated marketing and advertising, campaigns, attractive landscaping and street cleaning, visitor maps.and guides, improved signage and a multitude of special events. M The HBDBID works with city, county and state MISSION STATEMENT officials, local downtown businesses, and the lo- cal community to discover new and innovative The Huntington Beach Downtown Business Im- ways to promote the"downtown economy; provement District is united In purpose and dedi- cated to the improvement of the economic business THE HBDBID currently represents over 280 environment of Downtown Huntington,Beach related. downtown business members, and continues to to marketing, safety, maintenance, tourism, parking increase in size with new businesses opening and special events. each year, The boundaries of the district include the Hyatt Regency and the Hilton waterfront to GOALS AND OBJECTIVES the south , Eighth St to the north and inland on • Enhancing the image and appeal of the Down Main St to Palm Ave. Due to the success of the town District activities of the BID's initiatives it has received a Establish a marketing strategy and initiatives complete support in renewal for the past six through an integrated process with the City of years. Huntington Beach, the Marketing and Visitors Bu- reau and Economic Development Utilize a consistent brand image- "The Heart and Soul of Surf City" • Create a preference for Downtown HB District businesses- MEMBER BENEFITS • Maintaining a clean and safe environment for visitors • Advertise and promote the Downtown District collectively to increase awareness and encourage the patronage of business ® Continue partnerships with the City , Chamber and other groups to promote issues important to downtown business 3 Item 1.1. - 9 HB -340- Resolution No.2011-73 Oft BWUNDA RIES" I 5" EN EmFIT ZuNt:b i t ��> /)`<�L�i/ •,��,\>�,,� fig;-.' \�/ `�1� _ <1f'/ <<\\�� 7 u" ♦L t � .F&P, CSPAf��A�A *.!s-Y j*'t'i�'Yi' yam.„ ' ., �g.vr r 1 } L ()wR#Q.W �u i e s �r r�Mennent :t t Wa x, r � , ?�- ond t - 10 Resolution No., 2011-73 'aDVERTIAO"'I 01 a ING A imG :MARKET_ After careful review of the advertising budget limitations DOWNTOWN most of the marketing was focused on print media,. mainly- HUNTINGTON BEACH magazines and newspaper. Print media was determined to be the most effective and appropriate media purchase to reach our target demographics. Display ads were featured in the following monthly ° periodicals; WHERE magazine, OC Family and the Local Arts Guide, All magazines also featured editorial articles featuring- Surf City Nights,,-the Art-Walks Downtown_HB. _ events-and--the-holiday activities..... Newsprint ads were purchased E.in the C)C.-Registerj:, the Huntington Beach Independent, the Local"-News; the Wave r and the Fountain Valley News. , . q I" TF e:BID was also-'a proud sponsor of,the Huntington _ Beach 4th of July parade $ and festivities for the sixth ,� y ear and placed a sponsor, page In the holiday program aF At �t�4Y ..mow,. ..,.. Alt 6AIK YN The BID took advantage of Downtown.prlority, placement, �n the Gty,':banner program and displayed banners quarterly for"the Art.Walk, and.for special events such s- a Chili°;At theBeach`and miracle on Main St. - ecHentiko ""' 0 �CNOCCkidrnt a' _ CH11 ATTHE BEACH BMNER OVER MAIN$T 2011 By partnering with the Taste of Huntington Beach and, : th --,HB Restaurant Association- we.were able to place �0 pennants on Beach Blvd and 20 other locations" ,a W A around_ town promoting Surf City Nights. 77, Item l 1 11 _ HB -342- Resolution No:2011-73 %IOU M M Num N I The-HBDBID continues to communicate-to members WEBSITE through newsletters, e-blasts and personal visits.by www.hb-downtown.org rt Ambassador ,committee4 members. The communica- The'BID purchased the:URL hb.downtown com tion contained information on standing'Committee: .and will be-launching a-major new web site An -Activities; _upcoming community events, special BID the fail of 2011. We are excited to'take the site events, city proposals, "SCORE promotions, planning to a- new .level and working to make our site committee hearings, relevant legislation.and any interactive and.-featuring a : fresh- innovative pertinentinformation-affecting,downtown Huntington design, The website' is an' Indispensable `:aid Beach businesses effective marketing too! and:y invaluable in; { � 4E ' k_� �,=� relating bout consumer and business mforr�a tton •' 'S ace=to highlight HBDBID,Amembers; . ... $A"0AY JX/&W ld THr 5T;tANDSo n ;. .' Links to all member's business websites ;- li:00.AM-7:OQPM `" E-.Newsletter—June 2t}ll Calendar.,page, focusing on' -the hottest 0ene"MingGH000hildemis: vAlm5 ENTERTAN "T events in HB Downtown. ; Schedu2eof-Events STAGE out:- TIME 'EVENT kAIX.VRAIGE Comprehensive information on:,location ;of 6Ce+a 5¢tl ClxdbT�e _ - •.. $(Olin $¢tl Opx4 FTLT. mla.. _ - - - .. lows :atetFxaes.o srv�rs_'. ,., x arking, parking t rates, IIOIIrS Of,:flperatlOn, 16Vaa< Cad>4eaT�T-zdlada .. S`..„ , - I : 10t!L ElidJ,Boa.- , �,k 5 bike, routes and alternate transportation p 1 i t, i .. tIWia t •)smesewts«a Iew r mat r _ d Qi :. ��,mT, a •. rse the essential how TyasF.l. t{1 infflr ion an cou t,k s to. et to H8 dcti ireon§ -g / 7 L{ r r 1 _ Iwo— - ;4 (>o T-me STAGETNO I' _-y w ara xx 'Fe&h1ttd 4`"'' Participatio bV BIp members will be-cruciaC;to cHn>rasrxr�s a oo a oo J attracting frequent'visitatian,'usaga and growth enYilbb it runs-oiif) _.,..f, !9 .k� i.,....e f >sr n CT. ?riip1 *t fds•,s�j'-' r i Iram�w ckL[o.�11^ •••Ksen. ..p+s fx at:; /�]Q�qTT prypM��yrr Y��Y++yy■■ ee . A,:,new ,consumer database 31e iHl3DBIi7 expanded it's online presence to was created from give;away include social marketing outlets;including promotions at Surf r Gty Facebook at�d Twitter Enlarge Media ;manages w {r�T (� ., ,... ... 9 T.,. the daily posts on the Downtown ,HB Facebook X. A" variety of promotional fanpage.' t items ,spch ,as, ,bikes, gift � N „ �_ :: certificates; guitars, and The Art Walk committee;has developed a fa:n :- skateboards sponsored by page for the;Art Walls with nearljr?000,"fans 1, aft BID members were of the free give-away '. TheleIriti[��etocleanoutyou.garege �.: r_ .end dust OByouT6 tie 1 `-' ,' < •i®� it - r ..J t .3'-. T The database will continue - &URF CITYNE6HT8 BIKE NIGHT to` be expanded" through _ T ,,, ' : social marketing z eg�es, J . contesting -and webpage ' BE BIKE HEALTHY - t, s _ Jr sign ups._ - TFie community Was:'_;'notified through , 25 as The announcements, averaging two(2) times per month a>= HB 343- Lteri1'll. - IZ ," y_: Resol:uti on No `2073 love& am Aj ROM TI0. y S _ �C�RE Surf'City Offers for`Reiail &Entertainment Marntaining;the partnership with the ;City and Economic In-2010:.the HBDBID introdueed..the.SCORE.program, Development, `the HBDBID assisted A comprehensive special offer and discount,program .. with .promoting various programs 'bene'fitting available'. �,to ail participants in special'`events held downtown by communicating throug e blasts, beach; pier-side and doinrnfiown. distr"ibution of.'flyers at Surf .City Nights and to A new SCORE savings`card will be available in August, all BID members and their customers that will'feature a QR code By utilizing a QR node reader-ran-arsmartphone'all-participants-can,view the - ° Bike-Valet merchants and their individual special discounts. ° Summer ShuttleiService Many special events took advantage of the discounk ' and special offer program, namely ' s ° Surl'.City USA_Marathon-20,000 Runners AL ET < Also provided shuttle service to downtown w Friday_,and Saturday, ont Expo Days SPiV Girls Fastpttch Softball 3,000 Players` r . .,fNAMI°Walk--'I,00b`Walk'ers •' -Sur dty Splash`800 Swlmmers' v 'Easter.Sunrise SeNice-�-500`eari4. ji Gtiest� `` Cut Ahori for Breast Cancer 500 Contributors t ir I i{ T v r.. y� - R Y T i y , RARTMIRATING MERCHANT a " The BID also had a presence halting F = rnformattion booths at the OC Concierge Association'annual eventat theHilton and the, National Defenders and Investigators iZ Association conference afi the Hyatt fio ; promote HB downtown business and,events �w G 7 ) 4 l - a Item 13 HB -344- s Resolution No. 2011-73 SURFLA"I Y N IGO` I T S SURF CITY NIGHTS In March we celebrated the 4th Anniversary of Surf City Nights. Originally started as a trial test of the temporary closing of Main St and turning it into a pedestrian mall. Following the 12 week trial, businesses reported a 25-30% increase in sales. The BID took over management of the event in March of 2010 and now this weekly event attracts thousands of members of the commu- nity and visiting tourists for an evening of shopping, dining and playing. The Kids Corner, bubble man, pirates, balloon animal artists, and street performers provide entertainment for all ages. The Market Manager has grown the market to be so popular that we have developed an extensive vendor waiting list. Each Tuesday over 80 vendors line three blocks of Main St. o i At least 15 BID members have booths on the street to take advantage of the huge increase in foot traffic and potential sales. In 2011, we initiated a Community Showcase once per month 5:011 TO 9:00 where local youth groups perform and show off their talents, The , BID is committed to maintaining SCN as family oriented event. 2011 Community Groups: • Lokelani`s Polynesian Dance School Beach Cities Dance Studio HB Boys and Girls Club perform Alice in Wonderland • Newhope School of Gymnastics During National Bike Month in May we hosted" Be Bike Healthy" ' an event promoting bike safety as well as the Bike Valet service. In June we were fortunate to host the ceremony to award Kelly r Slater the Key to the City. Thousands showed up to support the 10 Time World Surf Champion. \ t 8 1413 -345- Item 11. - 14 Resolution No. 2011-73 t:V E Pin T ba' ART WALK—THIRD WEDNESDAYS DOWNTOWN HUNTINGTON BEACH The HBDBID received a Distinguished Arts Award from the Allied ARTWALK Arts Board in 2010. The HBDBID was named as a Distinguished Business Organization for its foresight and determination in con- tributing to the arts in coordinating and planning the monthly third Wednesday Art Walk. Ngip" The Art Walk continues to grow with 30 stakeholders hosting llll YlliC.fTT6 ilY!11 It I/t,t0,1.11 t,1{111 t[1!1' artists in their business locations at different times throughout the year. Increasing popularity of the event has prompted InnOcean to open a permanent gallery in the breezeway at The Strand. In January 2011 the Shorebreak Hotel hosted a Celebration of " Artists from the 2010 Art Walk. Sixty-five artists displayed their work that evening that included musical entertainment, " The Art Center remains a partner in hosting this monthly event promoting arts and culture in Huntington Beach CHILI AT THE BEACH Twenty one enthusiastic Chili Teams served over 210 gallons of scrumptious chili for the one day event. Once again due to thee. outstanding contributions by HB businesses we were able to ' raise over$5000 for CHOC Children's. HAL.LOWEEN FEST This free annual community tradition was once again well attended by an estimated crowd of 10,000 costume clad families. Kids enjoyed rides, games, the petting zoo, pony rides and of course receiving treats from all the businesses. Our local firemen showed up for picture opportunities by the fire truck and with -- UN our neighborhood heroes. The Canine and Kids costume contest T3 si took place on the Strand where the contestants paraded on the 4- PM cat walk prior to the judges choosing winners in all categories. n 1 1 � 5 ! •t/ 9 Item 11. - 15 Hs -346- Resolution No. 2011-73 HOXIED&AY 013NEAn Un T I In F I "Lam 'Am 1"1 ON HOLIDAY BEAUTIFICATION In 2010 the BID contracted with Dekralite to provide holiday lighting on Main St. which included a 20 foot holiday tree placed over the fountain on the second block and featuring a rotating light display. Additionally , three gobo lights, two street garlands and festive pole pennants, all using a snowflake theme to blend with Light of Love, were hung for the whole holiday season. The festive lighting provided a warm cheerful ambience to holiday shoppers and those gathering to share the season with family and friends. MIRACLE ON MAIN STREET The magic of the season was captured with a non-traditional Tree Lighting Ceremony on December 4th in Surf City fashion with a greeting from Surf City's own Dean Torrence, and the tree lighting by Mayor Carchio and Santa Claus himself. Approximately 1500 attended the festivities and enjoyed free popcorn, hot chocolate and cookies sponsored by the Hilton Waterfront Resort and Rocky Mountain Chocolate Factory. ,ESN Musical entertainment by the Surf City Singers and a trio of GREETINGS saxophones made the evening complete. Santa and his elves visited each December weekend and on Surf :. City Nights to distribute free candy canes to all while strollingt carolers provided spirited entertainment, The Strand hosted an .'WA :' ice skating rink and snow even appeared at Plaza Almeria for IN y snowplay with the children. The BID once again partnered with the HB Youth Shelter for e 1 their charity events, the parade and the lighting of the snow- flakes-"Light a Light of Love" .; MAKEADWFIRI 4B/ARu3nS _' �P° �'fifL" rru' ..; «.7tliCW f"'pA....-oaf �'f• sa coati. r k; Ndidny.Dog ewutttte e4xwc '' g Erer70n0 coe lghf o ibryM of lame fa ,. ch6daam hated £vaW aoa desk p oo etl Come o ctde.Dense a..pno,Hyw CSP xmur sornjlon fe BeodicC ;( •- Purchase out Ughf UA SrnwfloYe WQnd Ywth snd e.,a,ote+wa,"[o ra tC i Casa ii ., 'j for Q sugpoued doawtlon of HUNTINGTON Ibsaiwe Sett�tl0 -'- .4- .:. teps•Yrodoa o'�a.efrsLytl52]0'M BEACHZ piwa Meta a+..i�.* 0� ., H'TC•I wlrr_sw obee.a3J eet/il Dover �.'-3 rez+n -� r✓� + `� [f aed:v wwnw rnro 10 HB -347- Item 11. - 16 Resolution No. 2011-73 C'L E A 101" T I E A M CLEAN AND SAFE MARIO Now in the second year for the HBDBID to administer and supervise the downtown maintenance program in f I' conjunction with the city, the downtown area is OmmERERL PRUPERTY MROTEnnncE becoming known for our clean sidewalks and well maintained streetscape. THE CLEAN TEAM The day porters provide daily maintenance and the sidewalks are steam cleaned twice weekly while Week Day Porters alleys are steam cleaned on a quarterly basis. Stakeholders are encouraged to utilize the emergency Acevedo Sosa &Isabel Valle Malco Service number when requesting immediate clean-up of assorted messes. Weekend Day Porters Day Porters Duties: Emilio Cantu&Jorge Garda • Remove debris from planters, common areas and ash urns • Clean common area waste receptacles • Dust storefront window mullions • Sweep dumpster enclosures N ,,ter r • Remove minor graffiti &stickers • Clean specified tables, chairs and newsstands Isabel Valle • Spot clean sidewalks • Remove debris from street gutters • Remove gum for surfaces • Air broom designated sidewalks and alleys • Remove and replace waste receptacle liners The HBDBID thanks all the Day porters who do an Incredible jobl!I Acevedo"Carlos"Sosa 11 Item 11. - 17 HB -348- Resolution No. 2011-73 RAT t IU I V LAN The first years of the HBDBiD inception have been spent defining our identity, building awareness in the community and developing the roots of the organization. The HBDBID accomplishes our goals by focusing on = three core competencies; building a strong downtown business environment; promoting the community; and representing the interest of downtown businesses with government, and political action. The BID is a strong advocate for business owners - we attend planning commission, city council, r � economic development and special event meetings. As we focus on the future our strategic plans include: ® Expand BID events to " showcase" downtown a Huntington Beach as a prime destination . ® Resume research of Downtown Signage and Busi- ness Directories • Explore new avenues to advocate for Downtown businesses - • Develop an outreach program to partner with community organizations • Investigate grant programs for way-finding pro- jects, signage and streetscape improvement ® Host small business seminars to strengthen down- town business ® Continue the development of the positive down- town image campaign ® Develop and implement a "responsible patron" campaign for evening/night time guests 3 3s r � -1 y I s 12 HB -349- Item 11. - 18 Resolution No. 2011-73 D U V Gtom T mn ESE'I D MEIN" E W A L STATEMENT OF OPERATIONS A complete copy of our financial statement is available upon request. For more information contact the HBDBID office. 8 8 Assessment Income $95,000 $27,130 Surf City Night Income $40,000 $30,000 Events $13,500 $20,145 T�Y�IL = 48, ®a Jig 101 El I it''Em. Administration/ Operations $72,300 $48,495 Professional Services $10,000 $3,205 Marketing &Advertising $41,200 $37,302 Holiday Beautification $25,000 $12,822 $$® ,824 Reserves/Contingency $67,000 $50,176 1 ENEWAL. On Sepiember 19, 2U11 the C�isy Counul �ti u wnduct a'pubt�c:hearing and cal! to approve the BID renewal and assessment fees for_ the Huntington Beach Downtown Business, ;Improvement District {HBDBID), = Summary TR f110 changes, the term remains at one year = 46t1N®RIBS The same with no:changes A � NiBIT �VSA Due to the economic climate, the Board of Directors has Voted to _keep the' assessments at the current rates SR�ICES Ally® IPItOGIit >yl� 'No changes, will continue to include marketing, spec►al events, ma�nterance acid advocacy 13 Item 11. - 19 HB -350- Resolution No. 2011-73 ENIMMEM BAft 'M vARFU% OF DIER'Em A C N wl 0%Rb'aft &ff& S T A F F 2010-2011 BOARD OF DIRECTOR&—EXECUTIVE COMMITTEE —STAFF As per the HBDBID By Laws the elected board consists of no more than nine directors. From the nine Board of Directors , there is an Executive Committee composed of 4 officers to include the president, vice-president, secretary and treasurer. Board members are elected for two year terms and Board officers serve a one year term. Elections are held between August 15 and September 15. EXECUTIVE COMMITTEE PRESIDENT: Brett Barnes, Managing Partner, Dukes VICE-PRESIDENT: Ron McLin, Manager Partner, Longboard Restaurant and Pub SECRETARY: Paulette Fischer, Hotel Manager, Hilton Waterfront Resort TREASURER: Nicole Thompson, Branch Manager, First Bank DIRECTORS Bill Cuppy, Realtor, Pier Realty Steve Daniel, Owner, Rocky Mountain Chocolate Factory Bob Hoxsie, Owner, Mangiamo Gelato Cafe Anna Padilla, Property Manager,The Strand Susie Smith, Owner, Makin'Waves Salon STAFF MARKETING CONSULTANT SURF CITY NIGHTS MANAGER Celeste Hamil Mary Ann McGlynn Senske u , a 14 HB -351- Item 11. - 20 Resolution No. 2011-73 toy EA1 a W A I_ W A T HE A N K UAF%k mum coo The HBDBID would like to thank all the following Board and Committee members for their dedica- tion, service and generous commitment of time. Each person's participation is integral to the suc- cessful achievement of our goals and objectives. AMBASSADOR COMMITTEE MARKETING COMMITTEE Steve Daniel, Rocky Mountain Chocolate Factory Ron McLin, Longboards Restaurant Bob Hoxsie, Mangiamo Gelato Cafe Anna Padilla, The Strand Jan Douglas, Shorebreak Hotel Rob Kee, Enlarge Media Steve Grabowsky, UPS Store Tara Kirby, Fred's Mexican Cafe Jose Ruiz, IHOP ART WALK COMMITTEE SURE CITY NIGHTS COMMITTEE Alex Ashe, Resident Bill Cuppy, Pier Realty Kate Hoffman, Art Center Director Steve Daniel, Rocky Mtn Chocolate Darren Lyons, Resident Bob Hoxsie, Mangiamo Gelato Cafe Heidi Pena, Resident Susie Smith, Makin'Waves Salon Luanne Shoup, Resident Les Draper, Beach Pit BBQ Susie Smith, Makin'Waves Salon BOARD OF DIRECTORS BUDGET COMMITTEE Brett Barnes, Dukes Bill Cuppy, Pier Realty Bill Cuppy, Pier Realty Anna Padilla, The Strand Steve Daniel, Rocky Mountain Chocolate Factory Nicole Thompson, First Bank Paulette Fischer, Hilton Waterfront Resort Bob Hoxsie, Mangiamo Gelato Cafe NOMINATING COMMITTEE Ron McLin, Longboards Restaurant and Pub 2010 Anna Padilla, The Strand Steve Grabowsky, UPS Store Susie Smith, Makin'Waves Salon Stephanie Inbody, Fred's Mexican Cafe Nicole Thompson, First Bank Les Draper, Beach Pit BBQ 2011 EVENT COMMITTEE Bill Cuppy, Pier Realty Rob Kee, Enlarge Media Ron McLin, Longboards Restaurant Kevin Ashford, Enlarge Media Nicole Thompson, First Bank Craig Franz, Harley Davidson Tara Kirby, Fred`s Mexican Cafe Nicole Thompson, First Bank Kate Kirby, Rock and Roll Emporium 15 Item 11. - 21 HB -352- Resolution No. 2011-73 h5 aawniown d v , Huntington Beach Downtown Business Improvement District 2011-2012 Budget Proposal (Fiscal year of October 1, 2011 through September 30, 2012) Income BID Assessments/Dues $95,000 Surf City Nights Income $40,000 Events $13,500 Total Income $148,500 *Reserves-(Unbudgeted) $67,000 Total Income and Reserves $215,500 Expenses Administration/Operational $23,300 Independent Contracting $49,000 Professional Services $10,000 Marketing/Advertising $41,200 Holiday Beautification $25,000 Total Expenses $148,500 HB -353- Item 11. - 22 Resolution No. 2011-73 Downtown Business Improvement District Proposed Assessment Formula 2011-2012 :benefit Zone 1 Retail Businesses 1,000 sq. ft or less $300 (Includes Nail/Hair/Skin Salons 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft .to 4,999 sq ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM $600 Benefit Zone 2 Retail Businesses $300 (Includes Nail/Hair/Skin Salons Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 • Assessments Excluded for Apartments, real estate agents, non-profits, home based businesses, and temporary vendors. ® Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. S Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. Item 11. - 23 xB -354- Res. No. 2011-73 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on September 19, 2011 by the following vote: AYES: Shaw, Hansen, Carchio, Bohr, Boardman NOES: None ABSENT: Harper, Dwyer ABSTAIN: None y Clerk and ex-officoCierk of the City Council of the City of Huntington Beach, California ATTACHMENT #2 RESOLUTION NO. 2011-54 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2011-2012 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT . WHEREAS,the California.Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts;and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2011-2012 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2010-2011 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2011- 2012" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2011-2012 and a description of the improvements and activities to be provided for Fiscal Year 2011-2012. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2011- 2012 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3: The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on September 19, , 2011, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the 11-2939/67184 1 downtown Item 11. - 25 HB -356- Resolution No. 2011-54 Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first- class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 15 t h day of August , 2011. a M o REV D ND APPROVED: INITIATED AND APPROVED: C' AYger .-� l Director of Econoo, Development APPROVED AS TO FORM: �c ty AttorAey ;Y1 V 11-2939167 t 94 2 downtown HB -357- Item 11. - 26 f el , f F � ,y w.. - �.1' � � ��' :• ■.� �. , �� ire .► ) — i. Ar ate. a HISTORY & MISSION The Huntington Beach Downtown Business Improvement p District (HBDBID) is a 50106 Business Organization formed in 2004 by the city council at the request of downtown merchants. Businesses located in the dynamic Downtown Huntington Beach area are all members of the innovative, business run Downtown Business Improvement District. The HBDBID enables downtown retail, services and restaurants to work collectively to improve profitability through: coordinated marketing and advertising, campaigns, attractive landscaping and street cleaning, visitor maps and guides, improved signage �- and a multitude of special events. The HBDBID works with city, county and state MISSION STATEMENT officials, local downtown businesses, and the lo- cal community to discover new and innovative The Huntington Beach Downtown Business Im- ways to promote the downtown economy. provement District is united in purpose and dedi- cated to the improvement of the economic business THE HBDBID currently represents over 280 environment of Downtown Huntington Beach related downtown business members, and continues to to marketing, safety, maintenance, tourism, parking increase in size with new businesses opening and special events. each year. The boundaries of the district include the Hyatt Regency and the Hilton Waterfront to GOALS AND OBJECTIVES the south , Eighth St to the north and inland on o Enhancing the image and appeal of the Down- Main St to palm Ave. Due to the success of the town District activities of the BID's initiatives it has received a Establish a marketing strategy and initiatives complete support in renewal for the past six through an integrated process with the City of years. Huntington Beach, the Marketing and Visitors Bu- reau and Economic Development Utilize a consistent brand image— "The Heart and Soul of Surf City" o Create a preference for Downtown HB District businesses r MEMBER BENEFITS Maintaining a clean and safe environment for f visitors Advertise and promote the Downtown District collectively to increase awareness and encourage the patronage of business Continue partnerships with the City , Chamber and other groups to promote issues important to downtown business 3 Item 11. - 29 HB -360- 1 Of 8 ol" 'UP"mum N Un" A IESO I'm BEN EFUT Zu" m NO E IS oomd .. N'`\ , is .y�,'.� quvl i X:11 i •• .. rm4Aatk� "'° v �'. � K ,11,71 r _ 2^ {ALw `� rg# ey. •�dv f '/yn ry ,U , Ng OPE G F f '3 J - vy 4 xB -361- Item 11. - 30 ADVERTISING & MARKETING After careful review of the advertising budget limitations DOWNTOWN most of the marketing was focused on print media, mainly `' HUNTINGTON BEACH magazines and newspaper. Print media was determined to be the most effective and appropriate media purchase to reach our target demographics. Display ads were featured in the following monthly periodicals; WHERE magazine, OC Family and the Local Arts Guide. All magazines also featured editorial articles featuring Surf City Nights, the Art Walk, Downtown HB events and the holiday activities. Newsprint ads were purchased In the OC Register, the Huntington Beach Independent, the Local News the Wave `` '' and the Fountain Valley News. The BID was also a proud sponsor of the Huntington Beach 4th of July parade $ and festivities for the sixth year and placed a sponsor page In the holiday program - AN'7t F O CT tsip 1Ak ,M ...w.,vaa«.• HAN £VENT ' 97ORAlkJ10 y. °plmal�j: The BID took advantage of Downtown priority placement in the City banner program and displayed banners _ quarterly for the Art Walk, and for special events such as Chili At the Beach and Miracle on Main St. 1 ' �FNCFI71N0 _ Cc�oCC..✓M. � J, CHIL AT THE BEACH BANNER OVER MAIN 5f 2011met By partnering with the Taste of Huntington Beach and - the HB Restaurant Association, we were able to place `� �ovemfyl 60 pennants on Beach Blvd and 20 other locations around town promoting Surf City Nights. 5 Item 11. - 31 HB -362- COMMUNICATIONS The HBDBID continues to communicate to members WEBSITE through newsletters, e-blasts and personal visits by www.hb-downtown.org Ambassador committee members. The communica- The BID purchased the URL hb.downtown.com tion contained information on standing Committee and will be launching a major new web site in Activities, upcoming community events, special BID the fall of 2011. We are excited to take the site events, city proposals, SCORE promotions, planning to a new level and working to make our site committee hearings, relevant legislation and any interactive and featuring a fresh innovative pertinent information affecting downtown Huntington design, The website is an Indispensable and Beach businesses, effective marketing tool and invaluable in relating both consumer and business informa- tion. - New Website features: Space to highlight HBDBID members, SAMPAY aYnrs lB TM :r x.a:: o Links to all member's business websites E-Newsletter—June2911 11:00Ahl-7:00PM R y Benefiting CHOCChlldren's Calendar page focusing on the hottest iu s'irr ° events in HB Downtown. SelwduleofEwnts STAGEOMb ; TIME EVENT wAn:.°�""� @ Comprehensive information on location of parking, parking rates, hours of operation, `°% bike routes, and alternate transportation SSAD.a E;bt7drEenb Ops.bpAs 1_.;.w;:rs S.ru *Po �T..'E" information and of course the essential how " � �I�,r� �� to get to HB, directions. 7y0re G-roe�ea6e STAGETVA- S+Alf[PCH Featured£Tend s ..._. Participation by BID members will be crucial to CH(or TA57IN6 nxe +3 00 s�'"., attracting frequent visitation usage and growth. (or until Chili run�.eut} 9 "`7 ! � g SOCIAL MEDIA A new consumer database The HBDBID expanded it's online presence to was created from give-away include social marketing outlets, including promotions at Surf City Facebook and Twitter. Enlarge Media manages Nights• the daily posts on the Downtown HB Facebook A variety of promotional fan page, items such as bikes, gift;..- certificates, guitars, and ` The Art Walk committee has developed a fan skateboards sponsored by: _ page for the Art Walk with nearly 2000 fans. BID members were a part`a 7 EMiNOER of the free give-away. Tlro+s Is stilt ismsR to clean Vo'prege sW d°sl oRy—bik-I � = The database will continue to be expanded through il, SURF HF CITY RIG BIKE NIGHT +; v expanded runa.y,wr s+.1 social marketing strategies, `°��°m°°�,� contesting, and webpage `I Ill MTHY� �Hµq sign-ups. [I The community was notified through 25 a-blast 9 announcements, averaging two(2) times per month. " of 6 HB -363- Item 11. - 32 PROMOTION S SCORE Surf City Offers for Retail &Entertainment Maintaining the partnership with the City and In 2010 the HBDBID introduced the SCORE program, Economic Development, the HBDBID assisted A comprehensive special offer and discount program with promoting various programs benefitting available to all participants in special events held downtown by communicating through e-blasts, beach, pier-side and downtown, distribution of flyers at Surf City Nights and to A new SCORE savings card will be available in August all BID members and their customers: that will feature a QR code. By utilizing a QR code reader on a smart phone all participants can view the ° Bike Valet merchants and their individual special discounts, • Summer Shuttle Service • Valet Parking Many special events took advantage of the discount and special offer program, namely: Surf City USA Marathon—20,000 Runners � < Also provided shuttle service to downtown Friday and Saturday,on Expo Days .a f r • ESPN Girl's Fastpitch Softball-3,0D0 Players NAMI Walk f,000 Walkers Surf City Splash-800 Swimmers I Easter Sunrise Service--500 early Guests Cut A thon for Breast Cancer-500 Contributors j s w i i f PARTICIPATING MERCHANT The BID also had a presence hosting "UEinformation booths at the OC Concierge Association annual event at the Hilton and the National Defenders and Investigators Association conference at the Hyatt to " promote HB downtown business and events, Item 11. - 33 HB -364- SURF CITY NIGHTS SURF CITY NIGHTS In March we celebrated the 4th Anniversary of Surf City Nights. Originally started as a trial test of the temporary closing of Main St and turning it into a pedestrian mall. Following the 12 week trial, businesses reported a 25-30% increase in sales. The BID took over management of the event In March of 2010 and now this weekly event attracts thousands of members of the commu- nity and visiting tourists for an evening of shopping, dining and playing. The Kids Corner, bubble man, pirates, balloon animal artists, and street performers provide entertainment for all ages. The Market Manager has grown the market to be so popular that we have developed an extensive vendor waiting list. Each Tuesday over 80 vendors line three blocks of Main St. i At least 15 BID members have booths on the street to take advantage of the huge increase in foot traffic and potential sales. In 2011, we initiated a Community Showcase once per month 5;44 TO 9:i10 where local youth groups perform and show off their talents.The s e m BID is committed to maintaining SCN as family oriented event. 2011 Community Groups: e Lokelani`s Polynesian Dance School ® Beach Cities Dance Studio e HB Boys and Girls Club perform Alice in Wonderland ® Newhope School of Gymnastics ' -'� During National Bike Month in May we hosted " Be Bike Healthy" an event promoting bike safety as well as the Bike Valet service. '"°' In June we were fortunate to host the ceremony to award Kelly Slater the Key to the City. Thousands showed up to support the ='` 10 Time World Surf Champion, d c 8 p - a i 8 HB -365- Item 11. - 34 EVENTS ARTWALK—THIRD WEDNESDAYS DOWNTOWN HUNTINGTON BEACH The HBDBID received a Distinguished Arts Award from the Allied ARTWALK Arts Board in 2010. The HBDBID was named as a Distinguished Business Organization for its foresight and determination in con- tributing to the arts in coordinating and planning the monthly third Wednesday Art Walk. 67T09AC The Art Walk continues to grow with 30 stakeholders hosting Lill Ulm. ;,';"t. nnna ottnna euc.• artists in their business locations at different times throughout ® ., the year. Increasing popularity of the event has prompted ' InnOcean to open a permanent gallery in the breezeway at The Strand. : In January 2011 the Shorebreak Hotel hosted a Celebration of Artists from the 2010 Art Walk. Sixty-five artists displayed their work that evening that included musical entertainment, ;:.; `{ The Art Center remains a partner in hosting this monthly event promoting arts and culture in Huntington Beach CHILI AT THE BEACH i Twenty one enthusiastic Chili Teams served over 210 gallons of scrumptious chili for the one day event. Once again due to the outstanding contributions by HB businesses we were able to = raise over$5000 for CHOC Children's. ' HALLOWEEN FEST This free annual community tradition was once again well attended by an estimated crowd of 10,000 costume clad families. Kids enjoyed rides, games, the petting n rides and of p 9 zoo, pony course receiving treats from all the businesses. Our local firemen showed up for picture opportunities by the fire truck and with --4" our neighborhood heroes. The Canine and kids costume contest oc"I DA T took place on the Strand where the contestants paraded on the 4-PM cat walk prior to the judges choosing winners In all categories. ' , i ti ' t ' o 9 Item 11. - 35 HB -366- mom MENOMMIMMMMMME H 0'h L I D A Y ES' 1 rE 'Am UTEFIC"ATIum HOLIDAY BEAUTIFICATION In 2010 the BID contracted with Dekralite to provide holiday lighting on Main St. which included a 20 foot holiday tree placed over the fountain on the second block and featuring a rotating light display. Additionally , three gobo lights, two street garlands and festive pole pennants, all using a snowflake theme to blend with Light of Love, were hung for the whole holiday season. The festive lighting provided a warm cheerful ambience to holiday shoppers and those gathering to share the season with family and friends. (MIRACLE ON (MAIN STREET The magic of the season was captured with a non-traditional Tree Lighting Ceremony on December 4th in Surf City fashion with a greeting from Surf City's own Dean Torrence, and the tree lighting by Mayor Carchio and Santa Claus himself, Approximately 1500 attended the festivities and enjoyed free popcorn, hot chocolate and cookies sponsored by the Hilton Waterfront Resort and Rocky Mountain Chocolate Factory, ESPEASONS Musical entertainment by the Surf City Singers and a trio of GREETINGS saxophones made the evening complete. Santa and his elves visited each December weekend and on Surf City Nights to distribute free candy canes to all while strolling carolers provided spirited entertainment. The Strand hosted an ►- _ ;`:`. ice skating rink and snow even appeared at Plaza Almeria for snowplay with the children. The BID once again partnered with the HB Youth Shelter for v their charity events, the parade and the lighting of the snow- f` flakes-"Light a Light of Love" r &Of AMAKENCE Bi OwCS IIFB \1 . ' f!?1r..�,rrl4...:rrnr tt a �1\ - • ' X4Ud vDo# c '. 6rY Ogg Wra«naPooe Homo ewa aao«owN : '--.[h�6EL1C1 HpJed ... . �,v CNa.P.eoss w+FPa•IYovCSP MutlVyton Beach 'Y PWCFgJOOW"p"1�P S�OWNP�O�fPI1d z. Ywri+S'dMr.a'wMlaren'lolYaMnnaed �� - l4 T� 4 EO(P JuQfpFle(I i�OM11pt1 Of�QQ rmo: !�� f +'�{'- i '^b > K2 Y j ,"'+31'�, �I{�w� •1�• N.`a(r W GliP64 [ti ^'a" t �;1 ' � � �"y..` Pet.pAY.1114WIr00oew.+ei.GaPcu Hliioll'TINGTON BEACH ...�-+;.__...�-�:_...�,x�":..�...Ti3 r.d.•��.m,w....wa..wdYxsr« a..q,a.wr s+,fo9 w'me9H r<'e»ohowl0op7i W✓ll 10 HB -367- Item 11. - 36 CLEAN TEAM CLEAN AND SAFE Now in the second year for the HBDBID to administer and supervise the downtown maintenance program in conjunction with the city, the downtown area is EOff MEREWIL. PROPERTv fY1Rll7Tvnf1fx-E becoming known for our clean sidewalks and well maintained streetscape. THE CLEAN TEAM The day porters provide daily maintenance and the sidewalks are steam cleaned twice weekly while Week Day Porters alleys are steam cleaned on a quarterly basis. Stakeholders are encouraged to utilize the emergency Acevedo Sosa&Isabel Valle Malco Service number when requesting immediate clean-up of assorted messes. Weekend Day Porters Day Porters Duties: Emilio Cantu &Jorge Garcia • Remove debris from planters, common areas and qy s ash urns • Clean common area waste receptacles • Dust storefront window mullions • Sweep dumpster enclosures • Remove minor graffiti &stickers • Clean specified tables, chairs and newsstands u Isabel Valle • Spot clean sidewalks Remove debris from street gutters f • Remove gum for surfaces p • Air broom designated sidewalks and alleys • Remove and replace waste receptacle liners The HBDBID thanks all the Day porters who do an incredible jobl l i Acevedo"Carlos"Sosa lI Item 11. - 37 HB -368- STRATE(GIC P"m A" IkE The first years of the HBDBID inception have been spent defining our identity, building awareness in the community and developing the roots of the organization. The HBDBID accomplishes our goals by focusing on three core competencies: building a strong downtown business environment; promoting the community; and representing the interest of downtown businesses with government,and political action. The BID is a strong advocate for business owners - we attend planning commission, city council, economic development and special event meetings. As we focus on the future our strategic plans include: , • Expand BID events to " showcase" downtown Huntington Beach as a prime destination ~- • Resume research of Downtown Signage and Susl- ` ness Directories • Explore new avenues to advocate for Downtown businesses • Develop an outreach program to partner with i community organizations Investigate grant programs for way-finding pro- jects, signage and streetscape improvement • Host small business seminars to strengthen down- _ town business • Continue the development of the positive down- town image campaign Develop and implement a "responsible patron" campaign for evening/night time guests A U- K 12 HB -369- Item 11. - 38 BUDGET STATEMENT OF OPERATIONS A complete copy of our financial statement is available upon request. For more information contact the HBDBID office. 1 1 1 � e • e Assessment Income $95,000 $27,130 Surf City Bight Income $40,000 $30,000 Events $13,500 $20,145 9 D Administration/Operations l $72,300 $48,495 Professional Services $10,000 $3,205 Marketing &Advertising $41,200 $37,302 Holiday Beautification $25,000 $12,822 Reserves/Contingency $67,000 $50,176 an September 1�, 2U thC�ty Cdubal> r1lt�onductpabll�tseanng and cal}to prove the BID 'renRRe'{w�! and asses ent fees for#fieH�iFitlt� BcitolvrJiwn Bs1n I provemen D1`str4ct: '�HYiK�� d r->•_2-4.. �92-F ^hS�'i c x' j„"' .•S 'O,�-. ,{.. .tea .. c*�SitV 151 ry 4 4 � s Nl No changes;theterm rerrtai0st"ae dear ' 7 S S .iMc .c. -.F.,4:-' - li> e r IEW0.c� ri>= s�[�t gie der� iicdimate,'the Boards l�irectrss voted to keep or 04. the ,asseie]�tst# e` reirtrates ��1;t1��E5 �N®-��R®�IE+��k�No�cnc,�es�.�`�n►tlf �or�til-i0e}�o mctude��market�r�q, spec�a! events 13 Item 11. - 39 HB -3 70- BOARD OF DIRECTORS & STAFF 2010-2011 BOARD OF DIRECTORS--EXECUTIVE COMMITTEE STAFF As per the HBDBID By Laws the elected board consists of no more than nine directors. From the nine Board of Directors , there is an Executive Committee composed of 4 officers to include the president, vice-president, secretary and treasurer. Board members are elected for two year terms and Board officers serve a one year term. Elections are held between August 15 and September 15. EXECUTIVE COMMITTEE PRESIDENT: Brett Barnes, Managing Partner, Dukes VICE-PRESIDENT: Ron McLin, Manager Partner, Longboard Restaurant and Pub SECRETARY: Paulette Fischer, Hotel Manager, Hilton Waterfront Resort TREASURER: Nicole Thompson, Branch Manager, First Bank DIRECTORS Bill Cuppy, Realtor, Pier Realty Steve Daniel,Owner, Rocky Mountain Chocolate Factory Bob Hoxsle, Owner, Mangiamo Gelato Cafe Anna Padilla, Property Manager,The Strand Susie Smith, Owner, Makin'Waves Salon STAFF MARKETING CONSULTANT SURF CITY NIGHTS MANAGER Celeste Hamil Mary Ann McGlynn Senske �t . i 14 HB -371- Item 11. - 40 RO f�fyT D0W If I.Ow" �� x + x � n THANK YOU d The HBDBID would like to thank all the following Board and Committee members for their dedica- tion, service and generous commitment of time. Each person's participation is integral to the suc- cessful achievement of our goals and objectives. AMBASSADOR COMMITTEE MARKETING COMMITTEE Steve Daniel, Rocky Mountain Chocolate Factory Ron McLln, Longboards Restaurant Bob Hoxsie, Mangiamo Gelato Cafe Anna Padilla, The Strand Jan Douglas, Shorebreak Hotel Rob Kee, Enlarge Media Steve Grabowsky, UPS Store Tara Kirby, Fred's Mexican Cafe Jose Ruiz, IHOP ART WALK COMMITTEE SURF CITY NIGHTS COMMITTEE Alex Ashe, Resident Bill Cuppy, Pier Realty Kate Hoffman,Art Center Director Steve Daniel, Rocky Mtn Chocolate Darren Lyons, Resident Bob Hoxsie, Mangiamo Gelato Cafe Heidi Pena, Resident Susie Smith, Makin'Waves Salon Luanne Shoup, Resident Les Draper, Beach Pit BBQ Susie Smith, Makin'Waves Salon BOARD OF DIRECTORS BUDGET COMMITTEE Brett Barnes, Dukes Bill Cuppy, Pier Realty Bill Cuppy, Pier Realty Anna Padilla,The Strand Steve Daniel, Rocky Mountain Chocolate Factory Nicole Thompson, First Bank Paulette Fischer, Hilton Waterfront Resort Bob Hoxsie, Mangiamo Gelato Cafe NOMINATING COMMITTEE Ron McLin, Longboards Restaurant and Pub 2010 Anna Padilla,The Strand Steve Grabowsky, UPS Store Susie Smith, Makin'Waves Salon Stephanie Inbody, Fred's Mexican Cafe Nicole Thompson, First Bank Les Draper, Beach Pit BBQ 2011 EVENT COMMITTEE Bill Cuppy, Pier Realty Rob Kee, Enlarge Media Ron McLin, Longboards Restaurant Kevin Ashford, Enlarge Media Nicole Thompson, First Bank Craig Franz, Harley Davidson Tara Kirby, Fred's Mexican Cafe Nicole Thompson, First Bank Kate Kirby, Rock and Roll Emporium is Item 11. - 41 xB -372- u w own d� Huntington Beach Downtown Business Improvement District 2011-2012 Budget Proposal (Fiscal year of October 1, 2011 through September 30,2012) Income BID Assessments/Dues $95,000 Surf City Nights Income $40,000 Events $13,500 Total Income $148,500 *Reserves-(Unbudgeted) $67,000 Total Income and Reserves $215,500 Expenses Administration/Operational $23,300 Independent Contracting $49,000 Professional Services $10,000 Marketing/Advertising $41,200 Holiday Beautification $25,000 Total Expenses $148,500 HB -373- Item 11. - 42 Exhibit "B" - Resolution No. 2011-54 Downtown Business Improvement District Proposed Assessment Formula 2011-2012 Benefit dfid 1 Retail Businesses 1,000 sq. ft or less $300 (Includes Nail/Hair/Skin Salons 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft .to 4,999 sq ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM $600 Benefot Zone 2, Retail Businesses $300 (Includes Nail/Hair/Skin Salons Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 • Assessments Excluded for Apartments, real estate agents, non-profits, home based businesses, and temporary vendors. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. Item 11. - 43 HB -374- Exhibit "C" Resolution No. 2011 54 Sl Om 'Ox NR IN uli k M� �t i i F a.:S s a:W w1Ya WYWw - ,. t ,,:; ♦°- ti� - {#i.. y'w .+k t#' �Y. as,k ��} �� t fh ,� :�' � Myt n�a' ;fit � - ,� -. _ � � .c•`. �r a+w !i �✓�' aft6 } ,�`•'� .. '. '4 r* +raw Was M► �'�.,a• +a♦ h • +s• • - �?. a, ,r'� - ar+raawi•++ a ', t•+++* ✓ rFt c p ww �•a a+••w•r•Wr••+T r_ v1 aawi t ws aar�l aM v Miq�,. "'a . A01,ME s s' 4 un,^ h � • ♦ a 11 ' aYaawaaa $ _ a w,rJ►,R,ae i +♦ � 4 Ti, W iVi 'f`tiS e�n M T,f w} 2 ':� e�k' '�+fRl''''S•' ` ''elda"t A ia17 � 0 4tf �"A <f' '�_i� � �•` .� 1� � d 49Y'.�1, £: J � ',`.''„�, �4t.5 tip;�{r,tt,`C � tit+�: y .1�,, y ,�yp�,�k�'a�. �'.' .^?± tts 'f� � } �'�` '_xM \ a r •t` t .a F,.;r,.. �,� :N �'i:r•. � �{1k'&g:{_��ar.,�3 �'�.. ��.at7 ��.. �, e{�s,;Y- r' +,i r�'frr}, '>� +.•.t :y. `1� 3.. t�*�. ta,�r�'�! ✓ tie,a'. a+ 5;k,,,�1 �� _ :4� }� r+� t t 7r }„M,, h ai- tn< X�, st �. 1M� A y - M.Si r tsa 1 �_ ___t�tl�+�it�7 �;, n �°a�"''7'�"r E_? 1t� '� r},e + �' {( �.U.,• d _t a 3, '�. P N "ks.h: �_,: t # i rM1�i.t-✓'i It �� .1'. ��, t�.^��', .1( 94. '' '�1,t�E. 4 F, -tY.{� { � `•b, .. a r v ,te :a_ ,'fit: „ '. v t:. a: ,� s„ t s -• ya�.i r ',� mt.',w � �F -lk,,;.., t,:Eck. .�':..:�. -.,>k� - y _,• ° .� :� `-r..r, ,v sj s A a:l�k c.. ,,,�q,a.' �"k :,.s!,'<.:. ..., �„ .,� .. ;..��: 3P ':,�3;�. ;�+tr ,t>•:,1�� t r>r3 t �A 'Y Res. No. 2011-54 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) 1, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 15, 2011 by the following vote: AYES: Shaw, Harper, Hansen, Carchio, Bohr, Dwyer, Boardman NOES: None ABSENT: None ABSTAIN: None CV Clerk and ex-offici Clerk of the City Council of the City of Huntington Beach, California Item 11. - 45 HB -376- i RESOLUTION NO.IWI-54 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVYAN ANNUALASSESSMENT FOR FISCAL.YEAR 2011-2012 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS,the Culif mid Legislmm,,in adopting the Parking and Business Improvement _ Area Law of1989(Stroots and Highways Code Q36500 et seq.)Cound that cities arc uuthoriied to levy assessments on businesses in order to promote economic revimli<ation and tourism, _} crealejobs,attractncwbusinessesandpm,cnt erosion oflusiness diuricts;and ` The CalifomiaLegislwuref mdthatciticsareauthonredtolcvyasxssmentson businesses iwhich benefit from those impro. eats and activiues;and ..i A sable majority of the downtown businesses within the City of Hommi4on Beach requested that the City Council commence proceedings under the Parking and Business Improvement Arta Law of 1111 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events;and j The City Council formed a business impmvcmeal area,known as the Hurling-Beach Downtown Business Improvement District(the"District"),by the passage of Ordinance No. 3661 on Septemher 7,2004,The City is proposing to levy an assessment for fiscal year 2011- 2012 pwsuam to the pr_detailed in Streets and Highways Code§36500,el seq.;and The District's Advisory Board has prepared and filed with the City Clerk an"Annual Report/Operating Budget 2010-2011 Fiscal Year to Date-and"Proposed Budget for pineal Year 2011 2012"(collectively,"Annual Report');and _ NOW,THEREPORG,the City Council of the City of Huntington Beach dines hereby esolvc as follows: SECTION 1.The City Council hereby approves the Aboard Re port filed by the Advisory Board in the Ciry Clerk's oiTce auached here'as Exhibit A and incorporated herein by do, 1 reference,which includes a proposed budget for Fiscal Year 2011-2012 and a description of the improvements and activities to be pmsided for Fiscal Year 2011 201I t SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2011 2012 as per the assessment schcdme lisucd in Exhibit B arachcd herein and incorporated herein by this reference. SECTION 3,The type or types of improvements and activities proposed 10 be funded by the Icvy of asses menu on businesses xithm the business improvement ar specified in Exhibit C(attached hereto and incorporated herein by this reference, Further, the impros menu,if any,to be acquired for the proposed business improeement are,are --� sl-ied in Exhibit C. — SECTION 4.Apum�oc bearing shall be held before the City Council on September 19, 2011,at 6:00 p.au or inn thereafter as this manermay be heard,in the Council Chambers of the City Hall,2000 Main Street,Huntington Beach,California,at which time the Council will hear all interested pcnons for or against levymg of the assessment and the famishing of specified types of improvements or activities.Protests may be made orally or in writing; but,if written,shall be filed with the City Clerk at or before the time fixed for the hearing �- and contain sun icient documentation to verify bmincss ownership and vafidme the particular protest Any protest pertaining to the regularity or sulLcieney of the proceedings shall be in writing and shall elemly set forth the irregularity or ddl t to which the objection is made.The City Council may wai,e any irregularity in the form or content of any written protest,and at the public hearing,may correct minor defects in the proceedings.A written protast may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. Ifwndn protests are received by it,, e,ofbusm within the District which will pay { 5VI.or ofthe total assessments to belevied,no further proceedings to levy the proposed .� —not shall be taken for a period of one year from the date of the finding of a majmiry protest by the City Council.Ifthe majority protest is only against the furnishing ofa specified type or types ofimprov cats or activity x.thin the Di,noca.those types of in-m--hems in activities shall be eliminated. - SECTION 5.The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once toa newspaper of general - circulation at least seven days before the public hearing. SECTION 6.Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall,2000 Main Street,Huntington Beach, California 92648;telephone(714)536-5542;or from the Huntington Beach Downtown Business lmproucment District 315 3rd Street,Suite E,Harlington Beach,CA 92648.(714) 536-8300. SECTION 7.The City Clerk shall mail a complete copy of this resolution of intention by first-class all to each business owner in this area within—en days after the C'ouncil's adoption fibis oc'mmion. SECTION 8.This resolution shall take effect immediately upon adoption. PASSEDANDADOPTED by the CityCouncil of the City of xumington Beach ar a regular meeting Ihereof hem on he 1511,day ofAag ol.2011, -� /a/Joe Carehm Mayor 1 INITIATED AND APPROVED REVIEWED AND APPROV[D: /s/Stanley Smalcwiv. /s/Frcd Wilson Director of Economic D-elopmcnt City Manager APPROV ED AS TO FORM' /s/Jennifer McGrath City Attorney �GJ `f]AN -.� �_ J ». I IS HUMlrtgtGn[teedl Darnlown Buairmas Itoprorement D atrtd �,� P �:"d�:- Bodndad0a and Bepent Zones 1 8 2 t fi 2 Acq,,ofthe Nmual Repon(Fdtibit A)and As mmvt Schedole(Edubit B) available in tM City Clerk's done at: Huntington Beach Civic Center,2nd Floor 20W Main Street Huntugton Beach,CA 92648 4. Los Angeles Times 88% Ad Order 34545697 3.00 X 12.10 [col X inches] Pub Info:Thursday 09/08/11 HBI Adv:Downtown-- Sales Code:0602 Nlum Colors:0 Spot Colors: Date Oper Location I Aug 302011 9:27AM Mon OCADPROD 2 Aug 302011 d:9:21AM frtnnda OCADPROD 3 Aug 292011 2:06PM kchau OCADPROD Comments:None nod r-. Council/Agency Meeting Held:_ Deferred/Continued to: Ap v d ❑ Conditionally Approved ❑ Denied Cit Cle 's Signa#re Council Meeting Date: August 15, 2011 Departrne t ID Number: ED 11-34 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A. Wilson, City Manager PREPARED BY: Stanley Smalewitz, Director of Economic Development SUBJECT: Adopt Resolution No. 2011-54 declaring the City's intention to levy an annual assessment for fiscal year 2011-2012 within the Downtown Huntington Beach Business Improvement District (BID) and schedule a Public Hearing for September 19, 2011 Statement of Issue: On September 7, 2004, the City Council approved Ordinance No. 3661 establishing the Huntington Beach Downtown Business Improvement District as a method of marketing the downtown area. The State of California Parking and Business Improvement Law of 1989 requires an Annual Report be filed for each fiscal year, a Resolution of Intention to be passed to levy an assessment for the next fiscal year, and a public hearing date be set. Financial Impact: Revenues and expenses are included in the 2011-2012 Huntington Beach Downtown Business Improvement District Budget (Fund 710). Recommended Action: Motion to: A) Approve the Annual Report and Fiscal Year 2011-2012 Budget of the Huntington Beach Downtown Business Improvement District; and, B) Adopt City Council Resolution No. 2011-54, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2011-2012 Within the Huntington Beach Downtown Business Improvement District;" and, C) Direct the City Clerk to schedule a public hearing to be held on September 19, 2011, and send copies of the Resolution of Intention, including the BID Boundary Map and assessment formula to each business to be assessed, and publish same in a newspaper of general circulation as required. Alternative Action(s): 1. Do not approve the Annual Report 2. Deny the request to approve the Resolution of Intention. xB -105- Item 7. - I REQUEST FOR COUNCIL ACTION MEETING DATE: 8/15/2011 DEPARTMENT ID NUMBER: ED 11-34 Analysis: In June 2002, downtown merchants approached the City of Huntington Beach about forming a new Business Improvement District in the downtown commercial area. On September 7, 2004, the City Council approved Ordinance No. 3661 establishing the Huntington Beach Downtown Business Improvement District (HBDBID) as a method of marketing the downtown area. Funding recommendations to the City Council are made by a ten-member (nine voting members, one non-voting member) Advisory Board, which is selected by annual election by the businesses paying assessments. State law requires that activities benefit businesses located and operating in the assessment area. Downtown businesses are assessed based on their size, location, and business type. Assessments currently range from $30 to $1,200 per annum. The HBDBID manages two additional programs; the downtown maintenance program on behalf of the City, and Surf City Nights. To continue improving the critical maintenance needs of the downtown, the BID is managing downtown maintenance operations with funds administered through the City of Huntington Beach Public Works Department in the amount of $145,800.00. The HBDBID operates Surf City Nights with a total budget of $210,850.00. As required by State law, a protest hearing must be held to provide the opportunity for any affected businesses to voice their protests, or they can submit protests in writing before the public hearing. The Resolution of Intention sets this public protest hearing for September 19, 2011. At that time, the City Council will tally the percentage of assessments protested and will hear additional public comments on the renewal of the BID in the downtown commercial area. If the protests total less than 50% of the total amount of money to be collected, the City Council can approve the renewal of the HBDBID. The City Council also has the option of reducing assessments or modifying the boundary area if public comments prompt adjustments. There are no proposed changes to the boundary map or assessment fees for Fiscal Year 2011-2012 from the previous year. The HBDBID anticipates assessments of approximately $95,000 for Fiscal Year 2011-2012, combined with projected revenue of $53,500 for events and Surf City Nights income. The total HBDBID budget for Fiscal Year 2011-2012 is $148,500. The HBDBID has $67,000 in reserves that is unbudgeted. The combined proposed budget and reserves total $215,500. Environmental Status: N/A Strategic Plan Goal: Enhance Economic Development Item 7. - 2 xB -106- REQUEST FOR COUNCIL ACTION MEETING DATE: 8/15/2011 DEPARTMENT ID NUMBER: ED 11-34 Attachment(s): pResolution No. 2011-54, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2011-2012 Within the Huntington Beach Downtown Business Improvement District" including Exhibit A: Huntington Beach Downtown BID Annual Report, Exhibit B: Assessment Schedule, and Exhibit C: Boundary Ma xB -107- Item 7. - 3 ATTACHMENT # 1 RESOLUTION NO. 2011-54 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2011-2012 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2011-2012 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2010-2011 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2011- 2012" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2011-2012 and a description of the improvements and activities to be provided for Fiscal Year 2011-2012. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2011- 2012 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3: The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on September 19, , 2011, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the 11-2939/67184 1 downtown Resolution No. 2011-54 Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E,Huntington Beach, CA 92648, (714) 536-8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first- class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 15th day of August ,2011. M o REV D ND APPROVED: INITIATED AND APPROVED: L_. C ger Director of Econ"j,Development APPROVED AS TO FORM: �� /:�7 /),t ty Atto ey 11-2939/67184 2 downtown Exhibit "A" - Resolution No. 2011-54 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ........... AN' N OUR A L R E I ru%O%'w a%'m RT aj `mow 7 � . a s r v ^ �r ze HOISTORY MISSION The Huntington Beach Downtown Business Improvement $ j District (HBDBID) is a 50106 Business Organization formed in 2004 by the city council at the request of downtown merchants. Businesses located in the dynamic Downtown Huntington Beach area are all members of the innovative, business run Downtown Business Improvement District. The HBDBID enables downtown retail, services and restaurants to work collectively to improve profitability through: coordinated marketing and advertising, campaigns, attractive landscaping and street cleaning, visitor maps and guides, improved signage ham. and a multitude of special events. za The HBDBID works with city, county and state MISSION STATEMENT officials, local downtown businesses, and the lo- cal community to discover new and innovative The Huntington Beach .downtown Business Im- ways to promote the downtown economy. pravement District is united in purpose and dedi- cated to the improvement of the economic business THE HBDBID currently represents over 280 environment of Downtown Huntington Beach related downtown business members, and continues to to marketing, safety, maintenance, tourism, parking increase in size with new businesses opening and special events. each year. The boundaries of the district include the Hyatt Regency and the Hilton Waterfront to GOALS AND OBJECTIVES the south , Eighth St to the north and inland on Enhancing the image and appeal of the Down- Main St to Palm Ave. Due to the success of the town District activities of the BID's initiatives it has received Establish a marketing strategy and initiatives complete support in renewal for the past six through an integrated process with the City of years. Huntington Beach, the Marketing and Visitors Bu- reau and Economic Development P • Utilize a consistent brand image— "The Heart and Soul of Surf City" Create a preference for Downtown HB District businesses MEMBER BENEFITS Maintaining a clean and safe environment for visitors Advertise and promote the Downtown District e collectively to increase awareness and encourage the patronage of business • Continue partnerships with the City , Chamber and other groups to promote issues important to downtown business 3 BOUNDARIES & BENEFIT ZONES Acaei. : � rim\ %��•s�,�• ll��j t� �CY Sr Or.eip� �� i be r ti "�� ...................... \�.. .11�. ,... ., f i PpCti.QRAk��J AIM MOIR y.. } •S ` � _ HCltl#111�#Qn �B�C� MOWN, Burnes Imprarreaerat Qrtr�c# a �� BountlareVIRME'lldenef# Zones iU l✓ � x 4 AUVER m1p ISING & MARKETING After careful review of the advertisingbudget limitations '`-.,,- "C�"°"' g DOWNTOWN most of the marketing was focused on print media, mainly HUNTINGTON BEACH magazines and newspaper. Print media was determined to be the most effective and appropriate media purchase to reach our target demographics. Display ads were featured in the following monthly periodicals; WHERE magazine, OC Family and the Local Arts Guide. All magazines also featured editorial articles featuring Surf City Nights, the Art Walk, Downtown HB F. events and the holiday activities. Newsprint ads were purchased In the OC Register, the :; Huntington Beach Independent, the Local News, the Wave and the Fountain Valley News. �� ,,,,, The BID was also a proud sponsor of the Huntington Beach 4th of July parade and festivities for the sixth year and placed a sponsor page in the holiday program ,h: =o° ?v` ! OCT, O icr rr� �If.!3 M ..,. AR tidii E'JE'Hi IN. The BID took advantage of Downtown priority placement in the City banner program and displayed banners quarterly for the Art Walk, and for special events such as Chili At the Beach and Miracle on Main St. > I � ,CHOCC.•INO dry G` 1. arm+•�. dam.CHIC AT THE BEACH BANNER OVER MAIN ST 2011 �. By partnering with the Taste of Huntington Beach and *x the HB Restaurant Association, we were able to place 60 pennants on Beach Blvd and 20 other locations o W,,4 w i; around town promoting Surf City Nights. Y_ 5 COMMUNICATIONS ' The HBDBID continues to communicate to members WEBSITE through newsletters, e—blasts and personal visits by www.hb-downtown.org Ambassador committee members. The communica- The BID purchased the URL hb.downtown.com tion contained information on standing Committee and will be launching a major new web site in Activities, upcoming community events, special BID the fall of 2011. We are excited to take the site events, city proposals, SCORE promotions, planning to a new level and working to make our site committee hearings, relevant legislation and any interactive and featuring a fresh innovative pertinent information affecting downtown Huntington design. The website is an indispensable and Beach businesses. effective marketing tool and invaluable in , relating both consumer and business informa- tion. New Website features: ® Space to highlight HBDBID members, $ArVA0,4Y. r#WM 0 Links to all member's business websites E-Newsletter—Lune 2011 11:00AM-7:00PM Benefiting CHOG Chi ldren's _, :, o Calendar page focusing on the hottest events in HB Downtown. Scldedule of Events suecane TIMEE�'E�T Comprehensive information on location of aN va SaM C3atlbTMY ..:•.H.r. Stan Aar OCLM 15 5J.e .uir'eMx�es OFF�ArarA ,._. �.,_,,. parking, parking rates, hours of operation, bike route's, and alternate transportation information and of course the essential how "'Pm _«:.•A:•_ to get to HB, directions. 'Saps Sxs L1ai ]JUtm Sa.a(kebTrSe STAGe IfAOf d PCM Featured Events "'° ..r.. Participation by BID members will be crucial to CNfLI rA5I11,16 1Go(0�until Chili - t) 0 :.•f attracting frequent visitation usage and growth. • a�..�-bu.�.a, ,.,,.. SOCIAL MEDIA A new consumer database The HBDBID expanded it's online presence to was created from give-away.... include social marketing outlets, including promotions at Surf City Facebook and Twitter. Enlarge Media manages Nights. - the daily posts on the Downtown HB Facebook A variety of promotional fan page. items such as bikes, gift 4Emtr ; certificates, guitars, and The Art Walk committee has developed a fan skateboards sponsored by f page for the Art Walk with nearly 2000 fans. BID members were a part REiui4DER of the free give-away. Thee Is 51i[f 1"ne to c can Duty°, ge The database will continuye ' CIT°.�d�"ortyn.`h'`asl . to be expanded throng!I i SURF Y Ht6HT9 81HE NIGHT J. social marketing strategies, contesting, and webpage BED.<ER�THY sign-ups. The community was notified through 25 a-blast 8 ° announcements, averaging two(2) times per month. "" YCR=9E 6 PROMOTIONS SCORE Surf City Offers for Retail & Entertainment Maintaining the partnership with the City and In 2010 the HBDBID introduced the SCORE program, Economic Development, the HBDBID assisted A comprehensive special offer and discount program with promoting various programs benefitting available to all participants in special events held downtown by communicating through e-blasts, beach, pier-side and downtown, distribution of flyers at Surf City Nights and to A new SCORE savings card will be available in August all BID members and their customers: that will feature a QR code. By utilizing a QR code reader on a smart phone all participants can view the a Bike Valet merchants and their individual special discounts. • Summer Shuttle Service C Valet Parking Many special events took advantage of the discount and special offer program, namely: ® Surf City USA Marathon—20,000 Runners < Also provided shuttle service to downtown ' Friday and Saturday, on Expo Days a ESPN Girl's Fastpitch Softball-3,000 Players a NAMI Walk 1,000 Walkers ® Surf City Splash-800 Swimmers i a Easter Sunrise Service--500 early Guests a Cut A thon for Breast Cancer-500 Contributors s s m PARTICIPATING MERCHANT The BID also had a presence hosting ® a ® information booths at the OC Concierge Association annual event at the Hilton and the National Defenders and Investigators a a Association conference at the Hyatt to promote HB downtown business and events. ® ■ SURFIL"ITY NIG"M"ITS' 4 SURF CITY NIGHTS In March we celebrated the 4th Anniversary of Surf City Nights. Originally started as a trial test of the temporary closing of Main St and turning it into a pedestrian mall. Following the 12 week trial, businesses reported a 25-30% increase in sales. The BID took over management of the event in March of 2010 and now this weekly event attracts thousands of members of the commu- nity and visiting tourists for an evening of shopping, dining and playing. The Kids Corner, bubble man, pirates, balloon animal artists, and street performers provide entertainment for all ages. The Market Manager has grown the market to be so popular that we have developed an extensive vendor waiting list. Each Tuesday over 80 vendors line three blocks of Main St. i At least 15 BID members have booths on the street to take advantage of the huge increase in foot traffic and potential sales. In 2011, we initiated a Community Showcase once per month 5;00 TO 9,U0 where local youth groups perform and show off their talents. The ®� BID is committed to maintaining SCN as family oriented event. 2011 Community Groups: • Lokelani`s Polynesian Dance School • Beach Cities Dance Studio • HB Boys and Girls Club perform Alice in Wonderland • Newhope School of Gymnastics During National Bike Month in May we hosted " Be Bike Healthy" an event promoting bike safety as well as the Bike Valet service. a In June we were fortunate to host the ceremony to award Kelly Slater the Key to the City. Thousands showed up to support the ; 10 Time World Surf Champion. J k 1 r f� �i 8 EVENTS ART WALK-THIRD WEDNESDAYS DOWNTOWN HUNTINGTON BEACH The HBDBID received a Distinguished Arts Award from the Allied ARIWALK Arts Board in 2010. The HBDBID was named as a Distinguished Business Organization for its foresight and determination in con- tributing to the arts in coordinating and planning the monthly third Wednesday Art Walk. °" 9' ' AIRTWAL The Art Walk continues to grow with 30 stakeholders hosting "' "°"""'�'°""`llll YIQ ISSS plp Ilk J. ppp,il,l,vllllilll IIIiY' artists in their business locations at different times throughout the year. Increasing popularity of the event has prompted ' InnOcean to open a permanent gallery in the breezeway at The Strand. In January 2011 the Shorebreak Hotel hosted a Celebration of Artists from the 2010 Art Walk. Sixty-five artists displayed their work that evening that included musical entertainment, m•.... ` The Art Center remains a partner in hosting this monthly event ` promoting arts and culture in Huntington Beach CHILI AT THE BEACH Twenty one enthusiastic Chili Teams served over 210 gallons of scrumptious chili for the one day event. Once again due to the outstanding contributions by HB businesses we were able to raise over$5000 for CHOC Children's. HALLOWEEN FEST This free annual community tradition was once again well attended by an estimated crowd of 10,000 costume clad families. Kids enjoyed rides, games, the petting zoo, pony rides and of course receiving treats from all the businesses. Our local firemen showed up for picture opportunities by the fire truck and with our neighborhood heroes. The Canine and Kids costume contest SUNDsi took place on the Strand where the contestants paraded on the 4-8� PM cat walk prior to the judges choosing winners in all categories. 1 � 1 ! 1 p 0 M 9 HO"'Llou"AY "'bmEAmuffiTIFI 'oLfti'st-mi'lf%o%'&Nn HOLIDAY BEAUTIFICATION In 2010 the BID contracted with Dekralite to provide holiday lighting on Main St. which included a 20 foot holiday tree placed over the fountain on the second block and featuring a rotating light display. Additionally , three gobo lights, two street garlands and festive pole pennants, all using a snowflake theme to blend with Light of Love, were hung for the whole holiday season. The festive lighting provided a warm cheerful ambience to holiday shoppers and those gathering to share the season with family and friends. MIRACLE ON MAIN STREET The magic of the season was captured with a non-traditional Tree Lighting Ceremony on December 4th in Surf City fashion with a greeting from Surf City's own Dean Torrence, and the tree lighting by Mayor Carchio and Santa Claus himself. Approximately 1500 attended the festivities and enjoyed free popcorn, hot chocolate and cookies sponsored by the Hilton Waterfront Resort and Rocky Mountain Chocolate Factory. i Musical entertainment by the Surf City Singers and a trio of �� ,�� saxophones made the evening complete. Santa and his elves visited each December weekend and on Surf City Nights to distribute free candy canes to all while strolling ,iz Tl`r carolers provided spirited entertainment, The Strand hosted an y , ` " ice skating rink and snow even appeared at Plaza Almeria for , snowplay with the children. The BID once again partnered with the HB Youth Shelter for their charity events, the parade and the lighting of the snow- flakes-"Light a Light of Love" " ssAKC ArWFIRMCEWAOmDS 7119 - _ 3iaflday dog Cealuma C'antraL' a E.e.ra+s tan�9!4 01kM M 4o+s(a thCdlen h 11eM i+wy ace de.eNn a gxy Tama ana w eo.s vwry' ',.-.v„ �.. cPJe.r,�sewppayya.PaPrlurwjloe<«n Puuhoso our,UgFb UA.$nowfloke 1Hand ra,:n v,d•�.,a'e�-Haar wl raMl n Ired.11 j :'r. ;> r for a sYpgasred donorbnoi�Q¢ R.,,x ��C F t � !�':� ` _ pa}oALtv6F Lp.d Ftiti6 ' i r, - De.saberSLL,510 � - � t� • ` . HUNTINGTON rW tepylY cr I!i 4�Pd�naner:cietluprc ce. 'n Pej.•vromrd✓a e.ereuvgd lLtJM 3 �Y � j n „�Rw niwo-�r'Jr�eerer BEACH 10 "wOLEAN TEAM CLEAN AND SAFE Now in the second year for the HBDBID to administer ' and supervise the downtown maintenance program in conjunction with the city, the downtown area is commEREWL TV rn�rmrEnFlrrcE becoming known for our clean sidewalks and well maintained streetscape. THE CLEAN TEAM The day porters provide daily maintenance and the sidewalks are steam cleaned twice weekly while alleys are steam cleaned on a quarterly basis. Week Day Porters Stakeholders are encouraged to utilize the emergency Acevedo Sosa &Isabel Valle Malco Service number when requesting immediate clean-up of assorted.messes. Weekend Day Porters Day Porters Duties: Emilio Cantu&Jorge Garcia • Remove debris from planters, common areas and ash urns Yi Y • Clean common area waste receptacles • Dust storefront window mullions • Sweep dumpster enclosures • Remove minor graffiti &stickers b • Clean specified tables, chairs and newsstands Isabel Valle • rr . .. , Spot clean sidewalks • Remove debris from street gutters • Remove gum for surfaces • Air broom designated sidewalks and alleys r • Remove and replace waste receptacle liners The HBDBID thanks all the Day porters who do an incredible jobf 1I Acevedo"Carlos"Sosa lI The first years of the HBDBID inception have been spent defining our identity, building awareness in the community and developing the roots of the organization. The HBDBID accomplishes our goals by focusing on three core competencies: building a strong downtown - 01 business environment, promoting the community; and representing the interest of downtown businesses with government, and political action, The BID is a strong advocate for business owners - we attend planning commission, city council, economic development and special event meetings. As we focus on the future our strategic plans include: • Expand BID events to " showcase" downtown f tv Huntington Beach as a prime destination • Resume research of Downtown Signage and Busi- ness Directories • Explore new avenues to advocate for Downtown businesses • Develop an outreach program to partner with community organizations & • Investigate grant programs for way-finding pro- jects, signage and streetscape improvement • Host small business seminars to strengthen down- town business • Continue the development of the positive down- town image campaign • Develop and implement a "responsible patron" campaign for evening/night time guests _ A a a py } Oil 12 BUDGET .& BID RENEW AL STATEMENT OF OPERATIONS A complete copy of our financial statement is available upon request. For more information contact the HBDBID office. I= Assessment Income $95,000 $27,130 Surf City Night Income $40,000 $30,000 Events $13,500 $20,145 lama= Administration/Operations $72,300 $48,495 Professional Services $10,000 $3,205 Marketing &Advertising $41,200 $37,302 Holiday Beautification $25,000 $12,822 Reserves/Contingency $67,000 $50,176 TOTAiie $215,5g0 $19 000 �I� �ENEV�ALJ. On September 19, 2011 the City Cauncll well oonducfi a ubl�c hearing and caul fio approve the BID renewal and;assessment fees for the tiuntinton Beach powntouvn Business Improvement ;Dlstr�ct Summary TIER; No changes, fine term remains at'ane year i Wi119D kit TOe same with no changedIs B�'WiE S- Due to a eeorlamic ci�mate, the Board of Directors has voted to keep the asses5tnents at the current rates � RVACES A�® l R®G N9B;' alb changes, wtil continue to mclude� mark king, special events;; maintenance and advocacy 13 B 0 A ORAD U"'IF DIREL"TU' R540 STAFF 2010-2011 BOARD OF DIRECTORS-EXECUTIVE COMMITTEE -STAFF As per the HBDBID By Laws the elected board consists of no more than nine directors. From the nine Board of Directors , there is an Executive Committee composed of 4 officers to include the president, vice-president, secretary and treasurer. Board members are elected for two year terms and Board officers serve a one year term. Elections are held between August 15 and September 15. EXECUTIVE COMMITTEE PRESIDENT: Brett Barnes, Managing Partner, Dukes VICE-PRESIDENT: Ron McLin, Manager Partner, Longboard Restaurant and Pub SECRETARY: Paulette Fischer, Hotel Manager, Hilton Waterfront Resort TREASURER: Nicole Thompson, Branch Manager, First Bank DIRECTORS Bill Cuppy, Realtor, Pier Realty Steve Daniel, Owner, Rocky Mountain Chocolate Factory Bob Hoxsle, Owner, Mangiamo Gelato Cafe Anna Padilla, Property Manager, The Strand Susie Smith, Owner, Makin`Waves Salon STAFF MARKETING CONSULTANT SURF CITY NIGHTS MANAGER Celeste Harrill Mary Ann McGlynn Senske u 14 �OYEMfyTm HE A NE K YLA F 0%mum a w3lown � n The HBDBID would like to thank all the following Board and Committee members for their dedica- tion, service and generous commitment of time. Each person's participation is integral to the suc- cessful achievement of our goals and objectives. AMBASSADOR COMMITTEE MARKETING COMMITTEE Steve Daniel, Rocky Mountain Chocolate Factory Ron McLin, Longboards Restaurant Bob Hoxsie, Mangiamo Gelato Cafe Anna Padilla,The Strand Jan Douglas, Shorebreak Hotel Rob Kee, Enlarge Media Steve Grabowsky, UPS Store Tara Kirby, Fred's Mexican Cafe Jose Ruiz, IHOP ART WALK COMMITTEE SURD CITY NIGHTS COMMITTEE Alex Ashe, Resident Bill Cuppy, Pier Realty Kate Hoffman, Art Center Director Steve Daniel, Rocky Mtn Chocolate Darren Lyons, Resident Bob Hoxsie, Mangiamo Gelato Cafe Heidi Pena, Resident Susie Smith, Makin'Waves Salon Luanne Shoup, Resident Les Draper, Beach Pit BBQ Susie Smith, Makin'Waves Salon BOARD OF DIRECTORS BUDGET COMMITTEE Brett Barnes, Dukes Bill Cuppy, Pier Realty Bill Cuppy, Pier Realty Anna Padilla, The Strand Steve Daniel, Rocky Mountain Chocolate Factory Nicole Thompson, First Bank Paulette Fischer, Hilton Waterfront Resort Bob Hoxsie, Mangiamo Gelato Cafe NOMINATING COMMITTEE Ron McLin, Longboards Restaurant and Pub 2010 Anna Padilla,The Strand Steve Grabowsky, UPS Store Susie Smith, Makin'Waves Salon Stephanie Inbody, Fred's Mexican Cafe Nicole Thompson, First Bank Les Draper, Beach Pit BBQ 2011 EVENT COMMITTEE Bill Cuppy, Pier Realty Rob Kee, Enlarge Media Ron McLin, Longboards Restaurant Kevin Ashford, Enlarge Media Nicole Thompson, First Bank Craig Franz, Harley Davidson Tara Kirby, Fred's Mexican Cafe Nicole Thompson, First Bank Kate Kirby, Rock and Roll Emporium 15 w� a wnra n d Huntington Beach Downtown Business Improvement District 2011-2012 Budget Proposal (Fiscal year of October 1, 2011 through September 30, 2012) Income BID Assessments/Dues $95,000 Surf City Nights income $40,000 Events $13,500 Total Income $148,500 *Reserves-(Unbudgeted) $67,000 Total Income and Reserves $215,500 Expenses Administration/Operational $23,300 Independent Contracting $49,000 Professional Services $10,000 Marketing/Advertising $41,200 Holiday Beautification $25,000 Total Expenses $148,500 Exhibit "B" - Resolution No. 2011-54 Downtown Business Improvement District Proposed Assessment Formula 2011-2012 Retail Businesses 1,000 sq. ft or less $300 (Includes Nail/Hair/Skin Salons 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft .to 4,999 sq ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM g $600 � enelt Zone 2 � Retail Businesses $300 (Includes Nail/Hair/Skin Salons) Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 • Assessments Excluded for Apartments, real estate agents, non-profits, home based businesses, and temporary vendors. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. Exhibit "C" - Resolution No. 2011-54 .={y: .ICI„ µ„,:� e.;� •z�= �., �✓1 � '► an a t...i1..aMt.e.,,:..;c� � ��?�"� • � .ti'Aalr.�:,{_,.,.� �....IA�rwf ,d \ � d .�:.::f ,y a 1� ii �y 1 iY u• Ol,..,..y�::::aw / i�................................. .... .. . It...,dA..c..t:avtq?:: 1 a' ;tr •�:�,h.....i , , t •� f �. 1811 Rat \ •�4tll/tiYY"�I.[•'i .�`t , ,�'�Y4 5�,� .1 ..... :.... ................�.v.....v.....•.# .\n 1 ,,,...... .rn ..,....,n.l ... ............ t,.,,,....,.,... C' tl�b. x a� '. � ,....-, .i,�r ,�,�•, t,°"�..r"-1„yy x 5,•„ �" t +,-�' 'ss. r�� w*^ c" 3�� .r? : '.�s riS^ •v�� lr••' ,� "�`�b• �"X.' �.� .#f'sr.,, �?;M1� i�'. .��,��. .;, ,-" �'a`� r;�- „ t ';;.c - ✓,;W"" �a -�9' '. 1 4 ,.*2. .,•ti', i yt ��,:cr• 'i'a, �' � Ft I ... '��-' .„'� ,�'', .�';.. 7: M+. 'l.:1 , .. �ro �ly �:k�.. �•' - r-.s � �, f:. .x;4r�'�, rya 4>'R.. a:.. � A,� ,.� �.: i.e ..-a="c 'T 1 s�y�,�,:�e7. .::::., a',' .::# F,.a Y ,.�$✓ 'r :? , :.� ,S ''r°: p.r3',v,,k> a cs'M.':�'z1?��: •� a `� �k� ,a'i�i..'- ,>�'��:'.s �.rx- �:, '� ra''"... � • ��d'�•�.a� t,�,?.x+ �.r... ---� '�s• q� 1 $ '"a,�v, '�. •- �,>�.;,, .:��.f>.c: �� b�. �5.:-�. �r. ;�rr„"3,r ..;..,:, '.. `.t` :c 4 e.. y`# ■ ..x.+k'r< r F. �,'�'" v'k..a s� �r t'�.�.',a�°1',".. �;�;N, ... �,,,,. 9 r....:!' �, �� ;;Y -'.;*�tas•.�,^q»,a a.a:� ,.,..,�- . ,x;.�: ��''�t2:.?�;..�� c,ci:�. t ?�. ,...�:,�t• ;. .'s*.a}a�i ..�� ,.. 'a.:�, :.:v.,,y;� ..:�; ��• •6 ✓.F,-x��z $ P � �. ,�- 1 '� `� �� a�r{ � - �'t.f.. �.• �.e �'�rt-��,; -::, -..ss"13wy��.:- „s r::'r *-;�'�'s�s`r« s n '. yd '„^u.=. h.: ix- ".. � iA r • ::e ,. °�5 �:a�:.�4,,�,. t Ad'"'",. �v�rP .:e�� myr�'�.l® ., .:, , ,1 ,. ,, �..- .,. � "� ;M1 a to .:� �,a...x � .�.r - ._ 1 t '.: ,.y, ,..s� :;f': -,, . "• ,'"tiAc ,.* .t. '1 .' x y.S` <,�t}`.<.. 'd"r�`.h".k'. ■+ z �xi " ,.`'sAr�•�� € �.r.`.'' ..'k`" ..•u.� GH.��.mr,.;,a � � � ,A"' kf A,r �' b . t i 1,, �. t � �6tt r rDAouu=nrtouun .useness I{rn ro �am �D�stnct . , t r".,: , `*� . �x,. �, a.Crn,•^_:r$. ,..v :w?.�. aana _�.s a:rt K.... Xrr,, ,� ., «,�. �" s ,,, '-•�, "-- ':csk.:.u' s° :..5},�1 � i°r,.xa. ''..>. .., `i°'. a• -.--�, "•- .:x 1-y> 's-r - ... d;•. ,.�'' � �,,,¢¢, � ',�'�= �� - :€u` ., .A � � �x+�., x�>�^�axa M` �' ��fw { �_. �fy3 .'NT,' ��.. - �1� �� 'g?`§, n e =J,^ - $ € 3 "C. ipfd'. P .3 $ 4 k �$' . 1 ..t. �b� �ountl=aries,},a:ndnefit .Zones1 & 2 w fit" �, r ers :'?s3, ��A� :i`v � ':. S+Ys�;•�,{ �:. 3. l'CF� S .,,:..:�' �i"= "„S. .,,Y.. '�.. & ,.`' AT*7fx *.� �5- .1 �'�rk �avx-�t<r+= -; �' �*'� 1�``-: - a`• ..�,> :� �� ;r:r��Fa sy�. :� <-:�'s""��F?��+sr.. fi �- a .i..��,• e'.v�:��ra,.,r-,�� '. �" : ?'" � �1 � � X �z;`��,<�(, 'ram z�a'�.� •� •,�': ..,,. .•. f .-.� .. ,., ,.e.3,. 5'.. --., �,.,'^, .<, *,... ..,- -.x r r'x';g 1,,,,; •;r �(v. �.. :.m „ ,.,�'I G: ..:.. .,..,<.vu. �, , x,.-.,, .T '" n.. 'v,. - .� �'h7,,, .,c. ,', '- n "-,,. \ ,.. .t•�"y'� fi ,,,-.,..4 ,. . 3�x -.A. .. ',>t ... n'� '"s. 43�� ^ -e�`s d.. -». r "�k�t x 'vt,., .. .: �a*• �,, 'ii.�}x,.,' d. ..,'ti y'�''y��.�.3 X, ,r:A4'• _.T` M1r,,. .,,.,N' �,In ,. -�kW Y:�N�n.`vi f.p 4� y'r�. ( ,:<^.:.. {�,��yr.'X,i.w�.b"a..a..e �a'.lu �"`tk, „�1N^:r � � 5.. k,,: ,.', 'q, Y,.""`.S��,;.R`y '.,Yr. "�E'. .l 1, b � e.,� r4X G. �.. .� 'fi� r5,h N"..:�^ h$ �,#`�.. �� t �� ,F.-.„. ,:�,,. +,,,:. ;,.�i`ry` y..}�,� b.. ...,,. .,. ,.. F...: �,. ..i .,u „..:yY�M1a�N. Sc�.-..;. -.';'J', ,-.€ a. ,R ..,'�{r�� ,y s�.l"-.y, -wx y� ar; �tvut{Gw.se /'r. .`? � .�>. ?�, L( ,.t sa ,x�.D, �-h t'�ri?-r y ,,:51 ,�, ,H � e:�. t.":. 'ir r?��. � ..#,. _:s,s. �-<• -s.,... �.�f.rr; v . ." :':� -.«A. .... X irl' '.. �. a -._ ;�..�....,:"```�''�<'-a..r.3: �-Tkr.'.--yxft � §N.x..@,�-`-`; h'�i:,.. `tra"*XF.. `� a, --,�'�:". '.; ir'`r:' a3� n+A ,';::'_. �-.:;,., �:..,vix�n"'t_ .a ..us..y��'�.�t-;:. i„ '3��`�_ �-� � +_�''_ �`tt- "<S`. <.'i:.. .w�'9.$`�ct: - s,'a � 3: -_...„,. .`r,; .2-x. .., ,.,,� �. ,x><; r T ,`.,, a - 1., `- _x�->:;w• .ze j','^ : ,tea'-a� '"- ,'? ,:' � .... :.. :�..��' ��" .: r ...aar �'k?$�rl .e,� � �.. n)�„ .�S'x't".-x *,�,�i• u'."•a .,r� .s a ,xis'' '°?�i °�.xq�l� (� ��'w'„� '.,��+.F f•-. " r., :a r - _._ '.- ,.`, .., • . .' "_ e•,r,'�.; :.. ,..., �n", ,F,.f Yam'" f ik 7,,.ri .. z 4. ar,,n. �w x.x,, ,... ,. ,. ��, .,.ter•.. � x. .. ., ,�. w, :. w� s a' �' �';k �,, R,, t�sa5 �, ,. � ,�,r £,,,;� .a,. �..n ..,�, r.�,^�,,:�°�` „�:,. � ,•� +u ,+. .� .,.rx. ,�� >�.r s;:r., ,., „a e r!r .n,. ,ax, .i,..- ��, <�„�,=,� .,•4, ��, ,,. ,. ,;.�.^„�"'. -«aM, ,..�... r... .> e-,. i. ..f, w, Na,"F � r". ,.i. .:�,�',.. .',ro: i�5.d�. x. � .�- _,7> ,,.�.`n 'ec,.y x,3.-S'.'� �1 1 S� _ .�„ {.. ��t��u�'i. �Y .TyJ: k �.�:_ 4. .r 1.. � r�-,;ire. .� -r�S :4. v�. :�:- _i"vw^r: <?�4 --<>a:.. K •n-.�^ -¢:.-- �_„z.'�- Y• as.c�L' :�"kt .a. ,�� ''ns �-: .-�,. �.;� t'n,<:..�w"''�.r P� ,-:�59?..w�< .�.. ,�.�x,�' v...w�,:wr.r=-,r s� �i-,��- ems.. ,Z,-'1-as:,:•�r, .;�--, -4 ^r-. ..n4, .Jn, 4�� ..�G.:», ,� �r _y ,a,Fz:a ,,��a�"�,:.a z a?-.,.,:.'�+ Res. No. 2011-54 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 15, 2011 by the following vote: AYES: Shaw, Harper, Hansen, Carchio, Bohr, Dwyer, Boardman NOES: None ABSENT: None ABSTAIN: None QA&9J CUy Clerk and ex-offici Clerk of the City Council of the City of Huntington Beach, California Easy Peel®Labels A Bend along line to o 1 ��'® 5960TM Use Avery®Template 51600 Feed Paper expose Pop-Up EdgeTM BIZ NAME P P S PARKING INC SUBWAY MAILING P 0 BOX 16635 300 PACIFIC COAST HWY#106B MAIL CITY ZIP IRVINE, CA 92713 HUNTINGTON BEACH, CA 92648 PREMIERE HOME HEALTH CARE W &R STUDIOS T R RANCH SERVICES LLC 8941 ATLANTA AVE#208 117 MAIN STREET#209 214 5TH STREET#201 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 SANDY'S BEACH GRILL THE SCOOP ON COOKIES ACTIVE NETWORK 225 PLAZA STREET#300 5318 E 2ND STREET#400 10182 TELESIS CT# 100%M ELLISON SOLANA BEACH, CA 92075 LONG BEACH, CA 90803 SAN DIEGO, CA 92121 . AVILA'S EL RANCHITO H B BEAUTY SOCIETY CAPITAL INVESTMENT NETWORK INC 318 MAIN STREET 214 5TH STREET#102 414 WALNUT AVE HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92647 H B PACIFIC COAST ENTERPRISE HYATT REGENCY HB RESORT&SPA MERRILEE'S INC 6302 PRINCEVILLE CR 21500 PACIFIC COAST HWY 790 SO COAST HWY HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 LAGUNA BEACH, CA 92651-0000 NEXTEL BEACH PIT BBQ STARBUCKS COFFEE COMPANY#575 6500 SPRINT PKWY KSOPHLO512-5A606 301 MAIN STREET#107 PO BOX 34442-TAX DEPT OVERLAND PARK , KS 66251 HUNTINGTON BEACH,CA 92648-0000 SEATTLE, WA 98124 STUDIO 37 SURF CITY TRADING CO BY LAMONTS SURF LINE 615 HARTFORD AVE 3536 HARDING AVE#500 300 PACIFIC COAST HWY#310 HUNTINGTON BEACH, CA 92648 HONOLULU, HI 96816 HUNTINGTON BEACH, CA 92648 SWANK AUDIO VISUALS LLC THAI WAVE WEST COAST ANALYTICS 636 E GRAVOIS BLUFFS BLVD 522 MAIN STREET 14 TROVITA FENTON, MO 63026 HUNTINGTON BEACH,CA 92648-0000 IRVINE,CA 92620 WEST END TRUCKING INC WESTLAND BUSINESS SERVICES INC GROOVE FOOTWEAR INC 221 MAIN STREET#0 428 MAIN STREET#202 101 MAIN STREET#400 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 9248 C N K INC SWEETER THAN HONEY EYECONICK EYEWEAR 17692 STEINER CIRCLE 315 3RD STREET#P 526 MAIN STREET#101 HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 lttiquettes faciles a peler ; A 8epliez a la hachure afin de; www.avery.com i Sens de Try 1-800-GO-AVERY ' U'tilisez le aabarit AVEBY RO 51600 _�,__............ reviler le rebord Pop-UP , ' ' �J!✓i Z' Easy PeelO Labels i A Bend along line to I '�` S A Ry® 5960TM Use AveryO Template 51600 Feed Paper ® expose Pop Up EdgeTM A LIL RED'S CUPCAKERY RON STERUD AND ASSOCIATES AXCELEON INC 120 5TH STREET#C-102 438 MAIN STREET#200 101 MAIN STREET#275 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92647 BOMBURGER BLACK BULL CHOP HOUSE C V S/PHARMACY 4206 SPINDRIFT WAY 300 PACIFIC COAST HWY#112 ONE CVS DRIVE- LICENSING 23062A NEWPORT BEACH , CA 92663 HUNTINGTON BEACH, CA 92648 WOONSOCKET, RI 289.5 FIRST BANK JACK'S SURFBOARDS JAMBA JUICE#26 501 MAIN STREET#H 7575 REYNOLDS CIRCLE 6475 CHRISTIE AVE#150 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92647 EMERYVILLE, CA 94608 LUIGI'S RESTAURANT MAIN STREET TANNING SPA TUNA TOWN 221 MAIN STREET#B 501 MAIN STREET#B 221 MAIN STREET#U HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HAMLIN GOODING BODHI TREE VEGETARIAN CAFE BOGGELN &COMPANY CPA 221 MAIN STREET#J 501 MAIN STREET#E 215 MAIN STREET 1/2 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648-0000 ENLARGE MEDIA GROUP TOP HB NAILS THE BODY BAR BY PELE ESSENTIALS 417 MAIN STREET#201 220 5TH STREET 226 15TH STREET#1 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 7-ELEVEN STORE SANCHO'S TACOS MIP MEDIA INC PO BOX 219088 602 PACIFIC COAST HWY#B 1000 BRISTOL STREET#N-17-322 DALLAS,TX 75221 HUNTINGTON BEACH, CA 92648 NEWPORT BEACH , CA 92660 WICKED EYE PRODUCTS LLC SERTINOS CAFE ANDE'S 19051 GOLDENWEST ST#106-305 150 5TH STREET#110 300 PACIFIC COAST HWY#100 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 BEACH ISLAND BEAUTY SOCIETY DEVILLE 127 MAIN ST 101 MAIN STREET#300 424 OLIVE AVE HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 GROOTEGOED A RUSSELL HUNTINGTON FINANCIAL INVESTMENT BUILDERS LLC 305 ORANGE AVE#E 428 MAIN STREET#205 101 MAIN STREET#280 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 Etiquettes faciles a peter A Repliez a la hachure afin de www.avery.com Sens de Utilisez le aabarit AVERYO 51600 _w reveler le rebord Pog)-UpTM ; 1-800-GO-AVERY A213Atl-09-008-1 Wldn-dod pjogaj al jalanaj +uvwv-Au4J I a 09LS AH3AV Z!aegeb al zasimn ap suas 4 wog�Caane nruwnn i ap ul}e ajny�ey el a zaydaa i �✓< jalad a selpel sananbl13 JAX BICYCLE CENTER NO KA 01 ONE WIRELESS/HOT TRENDS 14280-D CULVER DRIVE 215 MAIN STREET 801 PAULARINO AVE#6202 HUNTINGTON BEACH, CA 92604 HUNTINGTON BEACH,CA 92648 COSTA MESA, CA 92626 SAIL PROPERTIES SEA NAILS SUNSHINE 315 3RD STREET#D 200 MAIN STREET#117 20142 MIDLAND LN HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648-0000 THE SHOE LAB ISLAND COWGIRL JEWELRY PRISTINE MOTORSPORTS 200 MAIN STREET#112 320 1/2 MAIN STREET 225 5TH STREET HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 ZACKS PIER PLAZA COACH'S GOURMET DELI SPARK WOODFIRE COOKING 8181 DEAUVILLE DR 221 MAIN STREET#D 300 PACIFIC COAST HWY#202 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 J BELLA ROSE—A BOUTIQUE TOTAL RELIEF SPA SKYHILL REO 438 MAIN STREET#110 817 FRANKFORT AVE 13772 GOLDENWEST#123 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 WESTMINSTER, CA 92683 RED 0 MANAGEMENT ANDE'S PERUVIAN ARTS&CRAFTS(CART) BETTER CHOICE FINANCIAL 428 MAIN STREET#201 18731 APPLEWOOD CIRCLE 200 MAIN STREET#204A HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 AUSTRALIAN PREMIUM BRANDS INC BILLABONG -HUNTINGTON SURF AND CHUCK DENT SURF CENTER 300 PACIFIC COAST HWY#109 SPORT 224 5TH STREET HUNTINGTON BEACH, CA 92648 300 PACIFIC COAST HWY#408 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-0000 DWIGHT'S BEACH CONCESSION EXHIBIT TRANSPORT INC LEE ROBINSON, CPA 1210 MAIN ST 18627 BROOKHURST ST.#336 PO BOX 2967 HUNTINGTON BEACH,CA 92648 FOUNTAIN VALLEY, CA 92708 COSTA MESA, CA 92628 MAILBOX STATION MARTIN&ASSOCIATES PARKING CONCEPTS INC 419 MAIN STREET#A 101 MAIN STREET#360 12 MAUCHLY BLDG 1 HUNTINGTON BEACH, CA 92648-5199 HUNTINGTON BEACH,CA 92648 IRVINE , CA 92618-0000 RMA INTERNATIONAL LANDSCAPE ROELAND CONSTRUCTION INC SURF CITY STORE ARCHITECTURE 315 3RD STREET#B PO BOX 899 315 3RD STREET#N HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 y Wla6p3 d0AN asodxa m. jaded paaA @09LS a}eldwal @)Ajany asn w1096S ® � � 01 gull 6uole pues ommm ® � slagei 0199d Rse3 i A113AV-OD-008-L i ,Idn-dod pjogaj 91 jalanaj +"ap suas`+' i 09LS a AH3AV 1.eae qeba Izast pr1 a sua wox/Jane•mmm ap uge ajn43e4 el a zalldag ® S � � salad a salpe;sa anbs 3 THE UPS STORE#4482 DARE ME BIKINI SHOREBREAK HOTEL 412 OLIVE AVE 417 MAIN STREET#102 6922 HOLLYWOOD BLVD#900 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 17TH AND GLAMOUR ENJOY CALIFORNIA MAIN STREET HEALTH& BEAUTY 1927 HARBOR BLCD#252 3416 MANNING AVE#3706 20191 CAPE CORAL LANE#3-115 COSTA MESA, CA 92627 LOS ANGELES, CA 90064 HUNTINGTON BEACH,CA 92648 ELM STYLE AND DESIGN LLC HOLLYWOOD HAT LOUNGE AESTHETYX 214 5TH STREET#202 PO BOX 7061 6400 TERRAZA PORTICO HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92615-7061 CARLSBAD, CA 92009 AMERICAN VINTAGE AVALON LOGISTICS INC BASKIN-ROBBINS#362100 8258 PHLOX STREET 221 MAIN STREET#N 18739 CHAPEL LANE DOWNEY , CA 90241 HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH,CA 92646 BEACH CITY HAIRCUTTING CUCINA ALESSA HB H B HENNA TATTOOS KIOSK 504 MAIN STREET#D 520 MAIN STREET 8731 YORKTOWN AVE HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92646 KOKOMO'S SURFSIDE GRILL LONGBOARD RESTAURANT& PUB MAKIN WAVES SALON 20431 GRAYSTONE LANE 217 MAIN STREET 320 MAIN STREET HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH,CA 92648-0000 HUNTINGTON BEACH,CA 92648 MANGIAMO GELATO MODEL CITIZEN ROCKIN FIGS SURF HEADQUARTERS 19641 QUIET BAY LANE 324 MAIN STREET 316 MAIN STREET#A HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648-5130 SURF CITY CHIROPRACTIC SURF CITY HARLEY-DAVIDSON OF TOES ON THE NOSE 411 MAIN STREET HUNTINGTON BEACH 1537 MONROVIA AVE HUNTINGTON BEACH, CA 92648-0000 13031 GOLDENWEST ST NEWPORT BEACH , CA 92663 WESTMINSTER,CA 92683 CITY SALON OF HUNTINGTON BEACH MOON DOGGIES WRECK ROOM 301 MAIN STREET#102 16 VILLENEUVE 116 1/2 MAIN STREET HUNTINGTON BEACH,CA 92648 NEWPORT BEACH, CA 92657 HUNTINGTON BEACH, CA 92648 DING DR ADDICTION NV COSMETICS MAIN STREET CLEANERS 311 5TH STREET 17530 VON KARMAN AVE 504 MAIN STREET#A HUNTINGTON BEACH,CA 92648 IRVINE, CA 92614 HUNTINGTON BEACH,CA 92648-0000 Q wla6P3 dn-dod asodxa jaded paa3 @09LS a;eidwp.L @Aunt ash wj.096S D 1 01 gull 6uole pugs ® slage-1®lead Ase3 i A21MV-OD-008-6 ; Wlcn-cod pjogaj al jasaaaj "ap wsua�5 y+ ®096Y®A213A`d l►aegea al zaslll�n worAAane•Ann�►nn ap up ajnLIM4 el a zagdag ® aalad a selpe}sal4anbl 3 ARMIJO ANTHONY HAVAIANAS SANDALS 2ND FLOOR FOOD ART DRINKS 21632 KANAKOA 412 OLIVE AVE#283 126 MAIN STREET#201 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 INNOCEAN WORDWIDE AMERICAS ALOHA GRILL CRABBY'S BOAT HOUSE 4 PARK PLAZA#950 221 MAIN STREET#F 221 MAIN STREET#F IRVINE, CA 92614 HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH, CA 92648-0000 EL DON LIQUOR GALITZEN PROPERTIES GALLAGHER'S PUB&GRILL 470 PACIFIC COAST HWY PO BOX 151 9743 EL PORTAL CIRCLE HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 FOUNTAIN VALLEY, CA 92708 H M R ARCHITECTS HUNTINGTON SURF INN JACK'S GIRLS 221 MAIN STREET#I PO BOX 518 7575 REYNOLDS CIRCLE HUNTINGTON BEACH, CA 92648-0000 GLENCOE, IL 60022 HUNTINGTON BEACH, CA 92647 M E HELME HOUSE FURNISHING CO MAIN STREET MARKET MAIN STREET OPTICAL& BOUTIQUE 517 WALNUT AVE 508 MAIN STREET 200 MAIN STREEET#107 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-0000 NEXGEN HOME FINANCE PIERSIDE DENTISTRY RUBY'S SURF CITY DINER 3211 FRANCOIS DRIVE 501 MAIN STREET#A PO BOX 780571 HUNTINGTON BEACH,CA 92649 HUNTINGTON BEACH, CA 92648-0000 WICHITA, KS 67278 T K BURGERS TWACOMM.COM INC THE GARAGE 110 PACIFIC COAST HWY 101 MAIN STREET#340 16350 GOTHARD STREET HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92647 DENISE'S PET PRODUCTS&SERVICES R C COLLECTION MY HERO SUBS PO BOX 2964 6954 HOMER STREET#77 123 MAIN STREET#102 LAGUNA HILLS, CA 92654 WESTMINSTER, CA 92683 HUNTINGTON BEACH, CA 92648 SURF CITY HOT DOGS INHOUSE SOLUTIONS NEIRA DESIGNS & FIX-IT 5901 WARNER AVE#431 PO BOX 3239 417 MAIN STREET#101 HUNTINGTON BEACH,CA 92649 HUNTINGTON BEACH, CA 92605 HUNTINGTON BEACH, CA 92648 CROCS VARGA KA SHABU C/O CT BUSINESS LICENSE PO BOX 867 425 MARINE STREET#1 6612 BLUE HERON MONSEY, NY 10952 SANTA MONICA, CA 90405 HUNTINGTON BEACH,CA 92648 7 a5p3 dn-dod asodxa jaded paaj r 009LS aleldwal @AjaAd asn i wj.096S ®� Q 1 wi o;aull 6uole puag ® slage3®laad Ase3 Easy Peel®Labels i A Bend along line to ® i Use Avery®Template 51600 Feed Paper ® expose Pop-Up EdgeTM AVERY@`/� / 5960TM A, 24 HOUR FITNESS BREWSTERS HOME ICE SERVICE CE' FIORE PO BOX 2409 7922 SPEER AVE 200 MAIN STREET#109 CARLSBAD, CA 92018-2409 HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH, CA 92648 COLOR ME MINE DAIRY QUEEN ESTHETIC RX 200 MAIN STREET#109 11479 BROOKRUN 428 MAIN STREET#101 HUNTINGTON BEACH, CA 92648 RIVERSIDE ,CA 92505 HUNTINGTON BEACH,CA 92648 FRED'S MEXICAN CAFE HUNTINGTON BEACH EASY RIDER, DANK HUNTINGTON BEACH HEALTH CENTER 310 LEWERS STREET CLOTHING 305 ORANGE AVE#E HONOLULU, HI 96815 P 0 BOX 6013 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92615-0000 HURRICANES BAR& GRILL JACK'S BEACH CONCESSION JAMES BEAUTY SALON 200 MAIN STREET#201 2111 RED JACKET CIRCLE 315 3RD STREET#F HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 JOHNNY ROCKETS MAIN STREET HAIR COMPANY MONTGOMERY JEWELERS 120 5TH STREET#100 200 MAIN STREET#108 501 MAIN STREET#G HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-5127 HUNTINGTON BEACH, CA 92648 PAPAJOE'S PIZZA PEREZ RODI ROCKY MOUNTAIN CHOCOLATE FACTOR) 414 PACIFIC COAST HWY 17834 BURBANK BLVD#104 200 MAIN STREET#106 HUNTINGTON BEACH,CA 92648 ENCINO, CA 91316 HUNTINGTON BEACH, CA 92648 SAKALSURFBOARDS SALON H Q SOLENA LANDSCAPE 201 MAIN STREET#A 428 MAIN STREET#102 438 MAIN STREET#210 HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 SUNLINE ELECTRIC CHAIR/EC STAR THE ROCK& ROLL EMPORIUM WATERFRONT HILTON BEACH RESORT 410 MAIN STREET 205 MAIN STREET 21100 PACIFIC COAST HWY HUNTINGTON BEACH, CA 92648-5132 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 WEAVER&ASSOCIATES WELLS FARGO HOME MORTGAGE YOGA PLACE 101 MAIN STREET#220 ONE HM CMPS MACX2401 Unit 04G 2215 MAIN STREET HUNTINGTON BEACH,CA 92648 DES MOINES , IA 50328 SANTA MONICA,CA 90405 -IUNTINGTON BEACH BICYCLE COMPANY 25 DEGREES HB MCA TRADING LLC 326 MAIN STREET#101 411 29TH STREET 412 OLIVE AVE#165 HUNTINGTON BEACH,CA 92648 NEWPORT BEACH, CA 92663 HUNTINGTON BEACH, CA 92648 Etiquettes faciles a peler ; A Repliez a la hachure afin de; www.avery.com Utilisez le aabarit AVERY®51600 ! Sens de TM ! i - »--- „. reveler le rebord Poo_UDTM 1-800-GO-AVERY , Easy Peeler Labels i A Bend along line to Use Avery®Template 5160@ j Feed Paper expose Pop-Up EdgeTM �jj/J A RY® 596OTM INITIATIVE ROBERT KOURY PROPERTIES SWEETAZ GEAR 5700 WILSHIRE BLVD#400 200 MAIN STREET#206 200 MAIN STREET#113 LOS ANGELES, CA 90036 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 ADDICTION NV COSMETICS GREEN FARMS ENERGY INC AMERICAN APPAREL RETAIL INC 17530 VON KARMAN AVE 101 MAIN STREET#230 747 WAREHOUSE STREET IRVINE, CA 92614 HUNTINGTON BEACH, CA 92648 LOS ANGELES, CA 90021 COASTLINE REAL ESTATE INVESTMENTS G L M & INVESTMENTS INC HUNTINGTON BEACH BEER COMPANY LLC 200 MAIN STREET#204B 201 MAIN STREET#E 215 5TH STREET HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON SURF&SPORT LETS GO FISHING MAIN STREET WINE COMPANY 300 PACIFIC COAST HWY#408 11734 FOREST GROVE 301 MAIN STREET#105 HUNTINGTON BEACH, CA 92648 EL MONTE,CA 91732 HUNTINGTON BEACH,CA 92648 MERL L FLEMING DDS MOOD SWINGS P R TALENT 305 ORANGE AVE#B 80 HUNTINGTON STREET#700 117 MAIN STREET#208 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 SUSHI ON FIRE THE TRAINING SPOT TRAVEL TRADERS 301 MAIN STREET#103 440 MAIN STREET 6205 BLUE LAGOON DR#550 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 MIAMI , FL 33126 QUAERE INC PETALS ON 6TH ASTRA OIL COMPANY LLC 5901 WARNER AVE#367 611 6TH STREET 301 MAIN STREET#201 HUNTINGTON BEACH,CA 92649 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 B J'S CHICAGO PIZZERIA BOARD WALK REALTY CATWALK 7755 CENTER AVE#300 419 MAIN STREET#148 119 MAIN STREET HUNTINGTON BEACH, CA 92647-0000 HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH,CA 92648 DANIEL JAFFE DDS DUKES HAMLIN GOODING 305 ORANGE AVE#C 317 PACIFIC COAST HWY 221 MAIN STREET#J HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 L3 ASSOCIATES LUCY'S TAILORING &ALTERATIONS MELEESA 419 MAIN STREET#73 504 MAIN STREET#B 221 MAIN STREET#E HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH,CA 92648-0000 HUNTINGTON BEACH,CA 92648 Etiquettes faciles a peler ; A Repliez a la hachure afin de; wwrw.avery.com Utilisez le gabarit AVERY@ 51600 rhSens demon* reveler le rebord Pop-UpTM ; 1-800-GO-AVERY ; Easy Peel®Labels i A Bend along line to I Q AVERY0 5960TM Use Avery®Template 51600 Feed Paper ® expose Pop-Up EdgeTM j PETE'S MEXICAN FOOD SPRINT JAN'S 213 5TH STREET 6500 SPRINT PKWY HL 5A606 419 MAIN STREET#61 HUNTINGTON BEACH,CA 92648 OVERLAND PARK , KS 66251-5555 HUNTINGTON BEACH, CA 92648 HAVEN OF WELLNESS ARROYAS LISA ADDICTION NV COSMETICS 315 3RD STREET#H 307 3RD STREET#205 301 MAIN STREET#102 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 GINA SICKELS-THERAPY PRACTICE 221 N MAIN STREET BEACH PROPERTIES ACCESS FINANCIAL NETWORK 15301 SHASTA LANE LLC 101 MAIN STREET#260 HUNTINGTON BEACH,CA 92647 26165 RINCONADA DRIVE HUNTINGTON BEACH, CA 92648 CARMEL VALLEY, CA 92924 BEACHFRONT 301 BAR&GRILL CONTINENTAL 1HR CLEANERS DIRTY DOG WASH 301 MAIN STREET#101 411 MAIN STREET 504 MAIN STREET#C HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 EUROPA NAIL STUDIO HUNTINGTON BEACH REALTY I H O P 508 MAIN STREET#A 322 MAIN STREET 11500 BARMAN STREET HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 CULVER CITY ,CA 90230-0000 SUPREME DONUT RIPCORD DIGITAL INC TEAM DESIGN &CONSTRUCTION 602 PACIFIC COAST HWY 307 3RD STREET#202 221 MAIN STREET#S HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648-0000 REZAYAT FABRIEANNA TOWER 2 SHOP SKECHERS 6017TH STREET#2 217 5TH STREET 228 MANHATTAN BEACH BLVD HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 MANHATTAN BEACH,CA 90266 ANNIE NAILS BRENT 0 NICHOLS DDS DAEYA SALON 501 MAIN STREET#F 305 ORANGE AVE#A 526 MAIN STREET#102 HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 KILLARNEY'S KITE CONNECTION PARKING CO OF AMERICA 7400 CENTER AVE#111 7112 CANDLELIGHT CIRCLE 11101 LAKEWOOD BLVD HUNTINGTON BEACH,CA 92647 HUNTINGTON BEACH,CA 92647 DOWNEY , CA 90241 SHARKEEZ SUGAR SHACK SURF CITY MARKET 703 PIER AVE#13815 18052 FRESHWATER LANE 200 MAIN STREET#103 HERMOSA BEACH , CA 90254 HUNTINGTON BEACH,CA 92647 HUNTINGTON BEACH,CA 92648 Etiquettes faciles a peter ; A Repliez a la hachure afin de; www.avery.com Utilisez le gabarit AVERYO 51600 j chSen s dent reveler le rebord Pop-UpTM i 1-800-GO-AVERY i Easy PeelO Labels i A Bend along line to I O AVERYO 5960TM Use Avery®Template 51600 Feed Paper expose Pop-Up Edger"" ACTIVE RIDE SHOP LUGGATTI'S ITALIAN GRILL COLD STONE CREAMERY HB#111 12087 LANDON DRIVE 210 5TH STREET 16 GLADSTONE MIRA LOMA, CA 91752 HUNTINGTON BEACH, CA 92648 IRVINE, CA 92606 G W TOURS HOWARD FISCHER DVM G BY GUESS 120 PACIFIC COAST HWY 113 20TH STREET 1444 SOUTH ALA MEDA STREET HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 LOS ANGELES, CA 90021 COACH'S MEDITTERANIAN GRILL CORREA&ASSOCIATES DIANES/BEACH FEVER 200 MAIN STREET#105 101 MAIN STREET#220 2401 W 208TH ST#4 HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH, CA 92648 TORRANCE , CA 90501 FOREVER 21 HOLLY'S YOGURT JAVA POINT 20015 ALAMEDA STREET 213 MAIN STREET 300 PACIFIC COAST HWY#408 LOS ANGELES, CA 90058 HUNTINGTON BEACH, CA 92648-0000 HUNTINGTON BEACH, CA 92648 PERQ'S NIGHTCLUB&SPORTSBAR R A SUSHI RIP CURL SURF CENTER 117 MAIN STREET 8685 NW 53RD TERRACE#201 3030 AIRWAY AVE HUNTINGTON BEACH, CA 92648 MIAMI , FL 33166 COSTA MESA , CA 92626 TAKEYA USA CORP 214 5TH STREET#204 HUNTINGTON BEACH,CA 92648 Etiquettes faciles a peter ; A Repliez a la hachure afin de; www.avery.com ® p Sens de rnn i 1-800-GO-AVERY Utilisez le aabarit AVERY 5160 ,a,,.:. . ... reveler le rebord Pop-UPTM , Easy Peel@ Labels i ® Bend along line to AWERW 596OTm i Use Avery®Template 51600 Feed Paper expose Pop-Up Edge TM j 8ti9Z6 VO'HOV38 N019NI1NnH Lt,9Z6 VO'HOV38 N019NI1NnH 1f1N1VM OZZ 31ND SGIONA3U SLSL OIlOV2ldMIHO NMOHB 1118 MID S,>IOVF 8ti9Z6 VO'HOV38 N019NI1NnH 8ti9Z6 VO'HOV38 N019NI1NnH G#1332i1S NIVA VOS ZOT#1331l1S NIVW 9ZT NVSf1S 1I113d MlNVO A11O 321f1S 0000-9V9Z6 VO`HOV38 N019NIMnH 8ti9Z6 VO 'HOV38 N019NI1NnH LS9Z6 VO '1SUVOO EdOdM3N v 3!uf1 NOSd311Vd ZT£ST 9#1S NIVA 6TV K 1SVOO 12!OdM3N 000£Z NVSf1S SOINVS 1V101SU38AnN SVllIn1SV0O12IOdM3N S,J.LOI1I lVA T99Z6VO ' HOV381UOdM3N ;ualue9:)0.3 90Z •oul sas!ad.la1u3 adeosunS R-7(Z i'y 09 IV'- Etiquettes faciles a peter ; ®Utilisez le aabarit AVERY®5160® Repliez a la hachure afin de; wwrw.averycam Sens de TM 1-800-GO-AVERY � �� .,. reveler le rebord Pop-Up TM PROOF OF SERVICE OF PAPERS STATE OF CALIFORNIA ) ) ss. COUNTY OF ORANGE ) I am employed in the County of Orange, State of California. I am over the age of 18 and not a party to the within action; my business address is 2000 Main Street, Huntington Beach, CA 92648. Pursuant to Code of Civil Procedure § 1094.6, on August 19, 2011, 1 served the foregoing documents(s) described as: Resolution No. 2011-54, Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2011-2012 on the interested parties in this action by placing a true copy thereof in a sealed envelope addressed as follows: 250 Addresses—see label list a. [X] BY MAIL -- I caused such envelope to be deposited in the mail at Huntington Beach, California. I am "readily familiar" with the firm's practice of collection and processing correspondence for mailing. It is deposited with U.S. Postal Service on that same day in the ordinary course of business, with postage thereon fully prepaid. I am aware that, on motion of a party served, service is presumed invalid if postal cancellation date or postage meter date is more than 1 day after date of deposit for mailing in the affidavit. b. [ ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage thereon fully prepaid in the United States mail at Huntington Beach, California, addressed to the address shown above. c. [ ] BY DELIVERY BY HAND to the office of the addressee. d. [ ] BY PERSONAL DELIVERY to the person(s) named above. e. [ ] BY FAX TRANSMISSION to No. I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct. Executed on August 19, 2011, at Huntington Beach, California. Se for D puty Cit Jerk g1followup/appeal/!!proof of service letter!!.doc