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HomeMy WebLinkAboutFY 2012-2013 Huntington Beach Downtown Business Improvement I LIP Council/Agency Meeting Held: E12 Deferred/Continued to: Appr ve ❑ Conditionally Approved ❑ Denied C' lerk' Sign e Council Meeting Date: September 17, 2012 Departme/ D Number: ED 12-37 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A. Wilson, City Manager PREPARED BY: Bob Hall, Deputy City Manager/Director of Economic Development SUBJECT: Public Hearing to consider adoption of Resolution No. 2012-63 approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2012-2013 Statement of Issue: On August 20, 2012, City Council approved Resolution of Intention No. 2012-56 to levy an assessment for the Huntington Beach Downtown Business Improvement District and authorized the City Clerk to schedule a public hearing. City Council will conduct the public hearing to consider a resolution to approve the annual assessment for the 2012- 2013 fiscal year. Financial Impact: Revenues and expenses are included in the City's 2012-2013 Huntington Beach Downtown Business Improvement District Budget (Fund 710). Recommended Action: Motion to: A) Conduct the Public Hearing; and, B) Adopt City Council Resolution No. 2012-63, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2012-2013." Alternative Action(s): Do not approve the Resolution or modify elements of the Annual Report, such as: the proposed assessments, activities or improvements to be funded, district boundaries, categories of assessments, or benefit zones. HB -815- Item 17. - 1 REQUEST FOR COUNCIL ACTION MEETING DATE: 9/17/2012 DEPARTMENT ID NUMBER: ED 12-37 Analysis: In June 2002, downtown merchants approached the City of Huntington Beach to form a Business Improvement District (BID) for the downtown commercial area. On September 7, 2004, the City Council approved the Huntington Beach Downtown Business Improvement District (HBDBID) as a method for marketing and improving the downtown area. In order for the City to levy the BID assessment each fiscal year, the City Council must conduct a public hearing before adopting a Resolution confirming the coming year's assessments. In January 2008, City Council amended the Ordinance to grant flexibility to the HBDBID to represent the businesses and efficiently grow their organization and promotion of the Downtown. On August 16, 2010, City Council approved Resolution No. 2011-54 which designated the HBDBID, a 501(c) 3, as the Downtown BID Advisory Board, permitting them to act in that capacity, and to legislatively require public meetings and record requirements in accordance with the Ralph M. Brown Act and Public Records Act. On August 20, 2012, the City Council adopted Resolution No. 2012-56, affirming its intent to approve the proposed assessments for FY 2012-2013 and setting the public hearing for September 17, 2012. Copies of the Resolution of Intention were mailed to each business and property owner to be assessed. A Notice of Public Hearing and copy of the Resolution were published in the Huntington Beach Independent on September 6, 2012. Funding recommendations to the City Council are made by a ten-member (nine voting members, one non-voting member) Advisory Board which is elected annually by assessed members. State law requires that HBDBID activities benefit businesses located and operating in the assessment area. Downtown businesses are assessed based on their size, location, and business type. Assessments range from $30 to $1,200 per annum. There are no proposed changes to the boundary map or assessment from the previous year. The HBDBID anticipates an operating budget of $193,850 during Fiscal Year 2012-2013. Revenues consist of $97,850 from annual assessments, $41,000 generated through special events and $55,000 generated through Surf City Nights. The HBDBID will maintain $50,000 in reserves that is unbudgeted. The combined proposed budget and reserves total $243,850. During the public hearing, the City Council will hear all interested persons for or against levying the assessment. Protests may be made verbally or in writing; however, written protests shall be filed with the City Clerk at, or before, the time fixed for this hearing and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received from the owners of businesses in the proposed area that will pay 50% or more of the assessments, no further proceedings to approve the assessment can be taken for a period of one year. Upon the approval of the Resolution, the new assessment formula will become effective as of October 1, 2012. Environmental Status: Not applicable. Strategic Plan Goal: Enhance economic development Item 17. - 2 HB -816- REQUEST FOR COUNCIL ACTION MEETING DATE: 9/17/2012 DEPARTMENT ID NUMBER: ED 12-37 Attachment(s): Resolution 2012-63, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2012-2013" including Exhibit A and Exhibit B 2 Huntington Beach Business Improvement Districts FY 2012-2013 PowerPoint Presentation HB -817- Item 17. - 3 ATTACHMENT # 1 RESOLUTION NO. 2012-63 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2012-2013 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2012-2013 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2011-2012 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2012-2013" (collectively, "Annual Report"); and On August 20, 2012 , the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2012-2013 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2012-2013 and a description of the improvements and activities to be provided for Fiscal Year 2012-2013. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2012-2013 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the Downtown District as shown in Exhibit B. 12-3389/81571 1 Resolution No. 2012-63 SECTION 3. The assessments collected will be used to fund activities to increase commerce in the Downtown District area. SECTION 4. This resolution shall take effect on oci-nl pr 1 , 2012 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 17th day of September , 2012. 4 Mayor REVIE ND APPROVED: INITIATED AND APPROVED: C/y Manager Director of Economic Development APPROVED AS TO FORM: r�City Attorne 12-3389/81571 2 tion No.2_D 12-63,Exhibit"A" CA g X r Mom. s i vp 7 Y• I LLCM�( F .:• :w Ga✓i xs -R21- Item 17. - 7 Resolution No.2012-63,Exhibit"A" HNTIE11MUONALLY ILIEFT BILANK Item 17. - 8 H B -822- Resolution No.2012-63,Exhibit"A" Contents 0 0 a a a 0 a 0 a 0 000 a a a a 04. e e a o 0 0 a a e 0 o a a e 0 a o e e a e 0 e o 0 e a • o 0 0 . 00 a o e 0 a . • o • o e 0 0 0 a a a o 0 00 a 0 a a o e @@ • M g e 0 e 0 0 0 e e 0 p p p 0 • a • a e a p 0 0 0 0 e 0 0 • o a g 0 e • O a • O O e p p e e 0 a e • O e e 0 e 0 0 0 • O e a a 0 0 0 0 e a • 0 • O e p •O ABOUT THE BID..e•0•••0•••••0••• ae0••O••••00a• ee000ggg0.0ge 0 e g e g 0...... COMMUNITYI ... .. ... ........ ..... ........... ...... ... a PROGRAMS & SERVICES ........................................ ... BOARD OF DIRECTORS & STAFF •Oag00a•a•aeaa•oaaooaoaaaaaoo RENEWAL 19 10BID & BUDGET..g• •soees••e•a o •eaooegaa.Ogao•ge••ggo.. dam® VISION g•••g 6.O. O O••e e•••••••O a 0 0 e•0 0 g••p ••e••e•O O•O e e•a 0 a e•••Q•0 e•••g• 0 0 0•O 3 THANK YOU . . . . . . o e • • e g o o e • o o • • • o . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . o . . . . p 0 • • O a 0 • O O Q@ • O O O a a Q 0 0 • 0 0 • e • a 0 0 e p a a e 0 • • O a 0 0 0 • g • g 0 g 0 0 • a e 0 0 0 g O a@ a a 0 0 0 a Q a a e 0 p p • a 0 0 •• 0 e 0 a a 0 0 0 e e 0 a a 0 o a a 0 • O 0 e 0 00 e e a a • e e a 0 a • • a 0 a a a a e e e e e e e e e a o • a a 0 0 a a a • • e 0 a o a 0@ 0 a 00 0 a 0 e 10 IF Q Y �j E, � k.�,11Tvffv rii � ` HB -823- Item 17. - 9 Resolution No.2012-63,Exhibit"A" ABOU"T THE H U N T UN" '0"""'0 01* 4 0' N B E A C H DOWNTOWN BID 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 The Huntington Beach Downtown Business Improvement District (HBDBID) is a 50106 business organization formed in 2004 by the city council at the request of downtown merchants. Businesses located in the dynamic Downtown Huntington Beach area are all members of the innovative, business run Downtown Business Improvement District. The HBDBID is a public/private partnership where downtown retail, services and restaurants make a collective contribution to the maintenance, development and promotion of the downtown district. This not for profit organization works through programs, services and advocacy to improve the economic, social and environmental vitality and beautification of HB Downtown. For more information please visit hbdowntown.com. Also connect with Downtown Huntington Beach on: Y'0 V E o :n n w FACEBOOK YOU TUBE facebook.com/hbdowntown youtube.com/user/ surfcitysoue 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Item 17. - 10 p HBDB � -2� � ' - HB -824- ii ' 2 r€`=.E =r,E. ` v ct Resolution No.2012-63,Exhibit"A" HUNTINGTON BEACH BID MAP 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 THE HBDBID currently represents over 250 downtown business members, and continues to increase in size with new businesses opening each year. The boundaries of the district include the Hyatt Regency and the Hilton Waterfront to the south, Eighth St. to the north and inland on Main St. to Palm Ave. Due to the success of the activities of the BID's programs, it has received complete support in renewal for the past eight years. VN ;IF . `Sri.:>.::.;;',`:::::}a>.�.w,;: � �l �} �`• � ........... r.aa ................ ... In., i •• t €�",r' !tn'. y "Mal .y �0..... ""y {ii. .. F ��e✓9,x° ��:a ... , Ma ++ t i K' alt :°"a\t�, s , p {{�OW a , Ch ",,_, �,pgjA :,�m�fi (}�� j +}Rk�y i y¢M� �y) .'��A}.�..n c wn ement I YA;. . is ound r and �en fit-Zones 1 „1 \ dY..♦ ..... ... ... f. - A HB -825- HBDBID=0012)Ar-4 UAL RE Item 17. - 11 Resolution No.2012-63,Exhibit"A" COMMUNITY H I GH& L I G` HTS e ♦ • ♦ a e a s o a . . . . . . . . . . . . . • o • e • • o e • • • • • • • • • • • • • • • • • • • • •e • • o s • • • • ♦ e ♦ •• o o • • ♦ ♦ • • • a o • e e o see ♦ e • • ♦ e • m o ♦ • ♦ a e o • • • e • ♦ • • • e e e e e e • e • • o a a e • e • • • • • • e •• e • • • e a e • • • e o m • • • e ♦ a • • o o e ♦ •• HB DOWNTOWN BID Welcomed 16 New Merchants in 2012 The Downtown District welcomed 16 new businesses to the community in 2012, ranging from well known brands like Coffee Bean and Tea Leaf to area exclusives such as Baguetier Bakery, Gloss Boutique, Heavenly Couture, Stuffed, Pedego Electric Bikes, North Shore Poke Co., Pizza Lounge and Banzai Bowls, to independent shops such as Sketchy Goons, Jacks Garage, 1 Look Vintage, & Home the Skin and Body Spa. With over 250 restaurants, retail, hotels, salons, spas and service establish- ments, HB Downtown has the highest concentration of shopping, entertainment and dining in Huntington Beach. y F, ibv'w .. rs, $xs .... m a ♦ e ♦ o a • e a a • o s • • e ♦ • s • • e • • e • • ♦ • o e • sae • e • • • ♦ • • o • ♦ o o s o s a e o • • • e e ♦ a o m ♦ e ♦ ♦ e • ♦ • ♦ a o ♦ e ♦ s e ♦ 6 ♦ ♦ ♦ • ♦ ♦ • o ♦ • • s o 0 0 • o e 6 • • ♦ • • ♦ • 9 e ♦ ♦ a ♦ 6 • ♦ ♦ ♦ ♦ o • • ♦ o o ♦ e ♦ • ♦ o o e a e e ♦ ♦ a ♦ 6 • o ♦ ♦ o • • • ♦ 9 6 ♦ ♦ a • o a 4 Item 17. - 12 HB -826- HBO_ _ 2 0 12 i2%N1N u ALE 0 R P A G F 4 Resolution No.2012-63,Exhibit"A" PROGRAMS SERVICES 0 * * a 0 000 0 00 . 0 00 Q- * * 0 0 0 0 0 . 0 0 . . . 00 * 0000000000 In 2012, the HBDBID continued to work to promote and enhance accessibility and overall appeal of Downtown through its programs & services, including holiday beautification, street services, public safety and marketing programs. In conjunction with the City of HB departments of Public Works, Economic Development and the HB Marketing and Visitor Bureau, the HBDBID is proud of the role it plays in promoting HB Downtown as a premier destination for residents and visitors alike. Vi o MEN M 'NO IT IN HB -827- HP-DE ND 2012 ANNU 1ALREF Item 17. - 13 Resolution No. 2012-63, Exhibit"A" BEAU"'IRMC AS �zl N o e • • • • o o e • e o e • e • o • • • o o • • a • • • • • e e • e • • • • • e • • • o • e • o • • • e • • e o • • • e • • • e • o • o 0 o e o s • e e o 0 e • e e 0 • a • m o 0 0 0 o s o • o o • e o o • e s e a a m e • e e • e e e • • • • e • e e o e o • a o e • e o a o e • o 0 0 0 0 0 • e o o a a e • o e e a o 0 Holiday Decor Program In the winter of 2010, the BID unveiled its new holiday decor program featuring a 22 foot tree with rotating light displays located on the 200 block of Main St. Each year the BID adds addi- tional items to make Downtown Huntington Beach a festive destination during the holiday season. The annual Tree Lighting is a highlight on Thanksgiving weekend featuring musical enter- ,a F tainment and a visit by Santa Claus himself. Last;° year over 2,500 guests enjoyed free refreshments provided by the Hilton Waterfront Resort and Rocky Mountain Chocolate Factory. The merry crowd was delighted with performances by Marina Vocal Arts and 00 Aloha Radio. z Miracle on Main St. The BID continued its holiday program with Photos with Santa by the tree each Tuesday evening and weekends, while The Strand MAIN STREET featured an ice skating rink for the second year and engaged visitors in the holiday spirit. Once again, the BID partnered with the HB Youth Shelter and hosted a fund- raiser, "Soup For Youth" during the Children's Holiday Parade. • e • 0 0 • e o • o a o • • e • e • • • o o • • a 0000 0 • 0 e e e a e o a a e m 0 a • e e • m • • a a o • • 0 0 0 o e a o a a 0 m e a m e a a e a e 0 m 0 e a • . • • m 0 0 e a • o • m e m • 0 o a a 0 e 0 e 00 0 • 0 a 0 a e • a • e • a 0 0 a • • 0 a e o • 0 0 0 0 0 0 a o 0 00 0 0 0 o e o e e e o 0 0 0 0 Item 17. - 14 HB -828- LDE- D -2012 NUAL.. PO F,T DA-CE .: Resolution No.2012-63,Exhibit"A" STREET SERVMES D o e • m m o e o e o s o s • o e e o o m o o m s o o • e o o e m e s e o • • o e o e o o e o e m o 0 o a e • o • o • m o e e o o e • o • m • e • o e m • o 0 O 0 0 0 0 0 0 • • 0 0 9 • 0 0 0 • 0 • 0 0 0 m 0 0 0 0 0 0 0 e 0 9 0 0 • 0 • O O e m • O • • O O O e e 0 0 • e 0 0 0 0 0 0 0 • O e 0 e 0 e e 0 • e 0 0 0 e 0 0 Clean Team The street services program is administered by the BID staff and on-street services are performed by our contracted cleaning services provider, Malco Maintenance. Day porters maintain cleanliness in most downtown areas except for buildings that provide their own cleaning service. Porters are responsible for litter, trash removal, spot mopping of sidewalks, minor graffiti removal, dusting storefront sills, and gum removal. Power Washing The power washing program includes steam cleaning of sidewalks on Main St. twice a week in peak periods and once a week in off peak periods. Alleys are steam cleaned -r quarterly. Coordination with Public Works The BID staff interfaces with Public Works to insure a safer N ° �w environment regarding tree trimming, sidewalk replacement y, and reporting of major graffiti clean up. 0 0 o e s • e s e e • e e • m e o o • • s o 0 o m e o • e e e a • m e e • a e • • e • o e a e o e o e • s e e o • o 0 o m e o s o 0 0 0 0 • o 0 0 0 0 0 o s o 0 0 0 • o e e a o 0 0 0 0 • o 0 0 0 0 o e e o e o a o e e o o e e o o e o • m e e o m o m o 0 0 0 • o o • o m o 0 o m • e o o • o e o • s • o e e e e • s e o xs -829- HBD—BID 2012 Ara"UAL R_ Item 17. - 15 Resolution No. 2012-63,Exhibit"A" Uiii L� 3 A F ETV e o o e e o e a e o a o • o e • o o a o 0 o e e . . . e a o • o . . . . . . . . . . . . . . o . . . . . a . . . o e s e o . . 0 0 a . . s e o e o e e e . . . 0 0 0 0 . . . . . e • e . . . . . e e ® . . . . . a . . . . o . . . . . o . . o . . e e o e . . a . . . . e e e o . . . o s e o . . a e o a o o a o a o • a o ADVOCACY The BID continues to build strategic partnerships with law enforcement and to advocate for appropriate police coverage for daily details and special events in the downtown area. We continue to be involved in the planning stages of city and community events such as; the Surf City Marathon, 4th of July" and US Open of Surfing, to ensure downtown business interests and concerns are represented and addressed. — 7. " 4% RESPONSIBILITY The BID is active in promoting and sharing infor- mation on responsible beverage service (RBS) and Training for Intervention Procedures (TIPS) classes to all our u local restaurants and pubs. These programs are designed to prevent and recognize intoxication underage drinking andOR USE AP , drunk driving, by serving alcohol responsibly, ;, thoroughly checking ID's, not over serving patrons Cox and not serving minors. The BID has recently partnered with Harbor " y F Distributing to promote designated driver, safeAN ra driving and taxi p voucher r 'ograms. s� e o a e 0 0 e 0 6 e 0 e e e a o e e o e a 0 a a e 0 a e 0 0 0 a 0 0 e 0 0 e 0 0 0 e 0 e a e a 0 0 0 e a a 0 e 0 0 a o 0 0 0 0 0 e e a 0 a 0 0 0 e e a 0 e 0 e a a e a e 0 e 0 0 0 0 0 0 0 0 0 a 0 0 a 0 0 a a e o a 0 o a 0 e o a o e e e a e e e a O O a a s a 0 0 o e a 0 0 a o 0 0 0 0 0 a 0 0 0 0 o O o e 0 e 0 a 0 e e Item 17. - 16 HB -830- . E_=4 -� �.-�}U ,,L N r -. .G- Resolution No.2012-63,Exhibit"A" MARKETING, EVENTS COMMUNICATIONS 0 0 a 00 0 e a • 000 0 a e e a • e 0 • 0 a o a e 0 0 0 a 0 0000 0 00 0 0 0 0 0 0 000 0 0 0 . 00 e 0 00 a 00 a 0 a • o o a 0 o e a 0 0 e • e a 0 0 a 0 0 0 0 a e e o o • e • 00 0 0 0 a e a • 0 a 0 0 • • • e e • e 0 00 0 0 0 0 0 0 0 e a 0 0 e • 0 0 0 o a 0 0 0 0 0 00 0 e 0 0 0 0 0 0 0 0 0 e 0 0 The HB Downtown BID showed continued success in our signature BID events and significant growth in social media programs in 2012. An essential part of the BID's goals is to support the downtown merchants by keeping the downtown district top of mind for local residents and visitors as a primary business and vacation destination. The BID's marketing program is a mix of advertising, public relations, social media, event marketing and promotions, which combined, meet the goal of maintaining HB Downtown as a premier destination which features, unique shopping choices, memorable dining experiences and a multitude of activities for the whole family. \• '_. a o • 000 0 0 a 0 a 0 0 a 0 e 0 0 0 o a 0 0 • 0 a 00 a 0 a a • • 0 a 0 0900 o e o 0 0 a e a e a e i a • 0 a 00 e 0 e •0 e 0 0 0 0 0 o a 0 0 0 a o a o e a • e • • s a s 0 e o • o e • e • • o 0 0 0 o e e s e • • o e s 0 o e o • o 0 0 •o o • o o e o 0 o e e o e o s 0 e o 0 o e a • e • o e • o o e o HB -831- ==E, ~` ANNUrd Rl Item 17. - 17 Resolution No.2012-63,Exhibit"A" • s o • s • see • . • e s • . • . o . . . . . . . . . . . e • e e o • • • • • • • • e s e o e • o • e s a e o e e • • s o e o s o i e e e o o e m e o • e m e o 0 o s 0 0 e o o s e e • e • • e o e • • s o e • e o o o e e o o o o s e e s • • o i e e e o e o e o • 0 e 0 0 • • • o m e o e • e o e e 0 e o m o 0 s 0 e The ultimate goal is to market the 1-113 Downtown District to maintain and increase consumer traffic and sales The marketing efforts of the BID have the primary purpose to expand our customer base and increase sales. After carefully considering a multitude of marketing possibilities, the 2012 choices were those deemed to be the most appropriate and im- pactful media purchases. The BID introduced its first ever Holiday Coupon 411 book to solicit extra business during the season. - a^ wh k X� E The advertising was complimentary to the 60 participating BID members and the book was � �� ' 1 NDOWN ' OWN� A 1 freely distributed to the public. The books were ll,`,,'�° H o L I DAY COUPONS delivered to residents located outside the down- sa\ `° - 5, 1�.r .0.. town area. The BID was excited to advertise quarterly with a \� full a . p ge ad in the SANDS Community Service E',as (} x ,. ''-, . MIT- Guide that is delivered to over 80,000 households Sa AD A° J lal rr `•, At5DceamiDei „„ Ar 3 st"fagw6estsea nN in Huntington Beach. D�ax 8�t Famseen®d At 29 SaiOna 6�aa promoting Nights and Art Walk a Print ads r City 9 Surf Ci 7 BODY An Active"Oft,Lave Vus M Data&t'ha�< were placed in the WHERE Guestbook which A E iAt ,4.16& Day._ js.,�g receives year round exposure to guests in over • 14,000 hotel rooms in County.Orange y g 23.,. 15, The latest BID events were featured on the new r,3, �,. .. high tech Auto Dealers Reader Board and visible to thousands of commuters on the 405 Freeway! IN Our events are often seen on Huntington Beach 't P4400 ,. Aw Channel 3 in Surf City Highlights and in static ' marketing pieces. s o 0 0 o a o e s e s e o a • s • e a o o • e • • o 0 0 0 0 0 0 0 o e e • • e s o a e e e e s e o e o • o e o e m o o e e o e o e m a o • • o e o 0 o a o e e • 0 0 0 0 0 • • O • • O • • • 0 • i 0 0 0 • • • • O • • ♦ • e 0 0 • e 0 • e 0 • O • m e 0 e e O O . O • • • O i 0 i 0 . 0 . O e 0 e 0 e 0 . O O e e 0 0 0 e 0 Item 17. - 18 Hs - 32_ HB B'D 2012 P1W-JUAL APORI PAGE Resolution No.2012-63,Exhibit"A" • a • 00 a 0 0 0 a a a • a a 00 a a 0 0 00 0 a o a 0 0 a a • 0 a 00 o o a a o o • • a 0 a 0 . 0 . 0 a a • a 0 a o a a a a a 00 a 0 • 0 a o a 0 0 0 00 • • a • • a • o • a 0 00000 o • 0 a a 0 0 0 0 00 • 0 0 00 00 o a 0 a 00 0 a a a 0 0 a 0 a a 0 a o 0 0 0 0 0 0 a a a a 0 a 0 a a 00 o a a 0 a 0 0 Marketing The BID took advantage of Downtown priority placement in the City banner program and displayed banners quarterly for the Art Walk, Surf City Nights and for special events such as Chili At the Beach, Surf City Days, Halloween Fest and Miracle on Main St. SO- mR ` P Ooertilted Farmers'Market 0 Fresh se ed a wi Merchant Exhibits *Dried Fruits&Kate �` Arts&Crafts vendors *uve Entertaiment 4 Fresh out piowers *Kid's Activities By partnering with the Taste of Huntington Beach and the HB Restaurant Association once again this year, we were able to place 60 pennants on Beach : Blvd. and 20 other locations around town promoting Surf City Nights. Cross-Marketing 1 A, Huntington Beach is fortunate to host many special events pier-side, on the U . beach and in downtown on Main St. We attempt to cross market with as 0111 many events as possible, again with the goal of creating awareness, buzz and 711 generating visitor traffic. We offer the SCORE program to most events that have over 100 participants. To No IPA SCORE (Surf City Offers for Retail and Entertainment) is a comprehensive ° , WN special offer and discount program available to all participants in special events. In 2011-2012 we released the new SCORE savings card that features a QR code. By utilizing a QR code reader on a smart phone, all participants can view the merchants and their individual special discounts. 2012 SCORE Events & Number of Participants Surf City Splash - 500 Surf City USA Marathon - 20,000 Beach Cruiser Meet - 600 Paintball NSSA - 2,500 NAMI Walk - 1,800 PARTICIPATING,"MERCH'ANT Sand Soccer - 3,500 & 1,200 e e o o e o 0 0 • e o o . . 0 o e e . . o • e o e e 0 0 e s o e e e . . e e o • e e o. . . . o s s o e e e e o e o e • o s o a o e • o a o e a o 0 0 0 0 0 0 0 0 0 0 00 0 0 0 a • 0 a o 0 a a o • 0 0 a a 0 a 0 0 a 0 0 0 0 a • 0 0 00 0 0 o a o 0 a a 0 0 a 0 0 a s 00 000 0 0 0 0 0 a a 00 a 0 0 0 a 0 0 0 0 a 0 a HB -833- H.> __ D 2)02_.„N'ljAL E Item 17. - 19 Resolution No.2012-63, Exhibit"A" • o • • • o • • • • • e • o • o • • • • • • • o • • • • • • • • • • • e • o • e • • • • e • • • e e • • • • e • e • e e a • e e a • o 0 0 • o o • s • s s • o 0 0 • a a o 000 00 0 00 e e o a • . • . 00 e 0 0 a a e a a a 0 0 e o • a o a 0 000 0 . • a Q o 0 e a e • 00 0 e a e a • O Q • a o e 0 a 0 a • • 0 Advertising Print media was determined to be the most effective and appropriate media purchase to reach our target demographics for most of the BID events. Newsprint ads were purchased in the OC Register, the Huntington Beach Independent, the Local News, the Wave and the Fountain Valley News. E e i i WEEKLY STREET KIM ENEMY TUESDAC 6_4PEA 70 UNIQUE VENDORS,STREET PERFORMERS,LIVE MUSIC KIDS ACTIVITIES Y Ccd� 11�AM-6:OOPM ..- .�``:.. �"^" `^^� NEW Salsa Tasting Contest CHOC ` \.. * :, 0...•w•.0w.ara.nwn�mae.«�stwa 0n�nmva Ua&,Toy-Choppcas-itik� 2 Stagm of Un Music � _a'a9�#0 , a rachl Y5tT DOWNTOWN , D cH ,:m_ ;., , Aq Qft sPaNsartE�Rv � Riarketg>azefcafOririyCsad'sTtY�s"�_""" _� ' a•.a ; mom • 0 0 • • • 0 O • • 00 • 000 0 0 0 000 e • • • • O • • • 0 0 0 a O • 0 0 0 a e a 0 0 0 e • • O • • 0 0 0 00 O • • 0 0 0 00 O O a e 0 0 0 Q O a a 0 0 • a O O O O a 0 0 0 0 0 0 0 e 0 0 0 0 • a 0 a 0 0 0 a 0 0 a 0 0 0 0 0 0 0 a 0 0 a 0 0 0 0 e 0 0 00 00 • 0 0 O 0 0 0 0 • 0 a a O 0 O O O O a O a 0 0 2 Item 17. - 20 xB - 34- 1.BI_ D= 1U12 A tiN!U ,_[- PACE_. _ ,: 1,. Resolution No. 2012-63,Exhibit"A" 0 0 0 0 • e e a 0 • • e • e 0 0 • 0 0 . . . . e • . . . . . e m e e • O e • • e • s • e • • • • • e o 0 o m e • e • e • o • o o e• 0 • o s o 0 0 • m o a e e e s o o e e • • • • • • o • • • e 0 e o o • o o e o 0 e o e o 0 o e a • a m a a a • • s e o e a o m e o m o a e e • O o m e o 0 0 0 0 o e a o m o o e e e e o ang COMMUIVICATI®N \ y .W T The official HB Downtown Business Guide was reproduced in 2012 and is currently being updated once again to include our newest;,; BID members. The guide is distributed to 10 Huntington Beach w hotels, the visitor kiosk, the information booth at all BID events and to HB Downtown businesses to distribute to customers. The BID produced a video titled r. ..F "HB Downtown BID ' ' Dollars at Work" RID EJ1 LP urls ! . FVENT$ .SCORE �I'M.1 aIdl,BC a_ � � H ttt��r a SU^RFCI which highlighted testimonials by sH s s THIRD JUL"&AUGUST SPECIAL EVENTS BID members regarding the benefit N T Julq 34 Sutfrit&ea�3t olesnl}p M WNUS July A5 SuAm'Sum'iays-AilntamaY.c�a1 SLSt tsuaavm 1,;00 +&}s'LI AT THE £I,iss,g„ SHlQ„.Sga ©0 -" of BID membership and describing ��IT�s �rEan�roa�r-5:�g-�ng l Wy 22 SI fin'Son�Jeu L"--t Peen Plaza t`�s5 00 'ro'ra 'Ea�UR the programs and services that the J�sly 2%!- 4. Ad�xCst? =3ioa U9 van of Bur+lnc A,A;i.ut2 100',1Xta7 l A,gust3 5�4 HaIIC%Psrcreln° °,-,DDDAfi, BID provides its members. The video was posted on test CA:�to G��i gust`t� V9+3per tie ecreti¢�si tl'ee SKsnu Is�,m"i®'dR�.a�msd., Jgust M19 '.i S'Smtaae 3u+f(.,t't4lit4'AuCnDil iL.4at Sale ne ro nv D]•Fern€a� ,.,1 M1 s tte a t Wall-eaa;3 ag wens;ae�s n �I Aagust,3 „" , a, n -PIEgPlazat,_b� o� sbee,tarcn:Try, the website linked in the monthly BID newsletter and Aagost 24 Sufr lS..&.olaen-ll: 3u}`i i.i,V:d aS a<tAe ! fugCrst 25 SWfi,'Su d y� C.—t Pre.Plaza 21:01-500 rrcrr3 m.. ta�.z�ts, added to the BID Member Handbook. zaDsa cro Jug!bae fce Lk.THEME ��_twr.stare:a:a ars ;T"° . THE BID staff and directors communicate to the BID TO H8S:G'_AV"EPo a-axa RICK PIGNETTI`1t313QH PIGa I4I YEH.E l T� 04a —ty WON 2s '� TIE"SCkAT' A „�'�:fi3 ROCK' members through the monthly newsletter and the new f.oe "Tsday*s wm E1vs" community bulletin board which is located by the foun- tain on the 200 block above the change machine. This information keeps the BID members updated on special announcements, events, and on city policies and programs that effect downtown business. The HBDBID website: hbdowntown.com, is being redesigned with a fresh innovative design. The website is an indispensable marketing tool and invaluable in relating both visitor and business information. The new site will feature key pages on parking, directions, links to all downtown businesses, a calendar of events and more interactive links. O 0 O 0 O O a 0 0 0 0 0 0 • • 00 0 0 0 a 09 0 00 0 0 0 0 0 0 0 a 0 m 0 0 a a 0 a 0 0 0 0 0 0 a 0 0 0 e 0 0 00 e 0 00 0 m 000 e 0 0 0 0 e • 0 0 0 0 0 0 m • 0 00 O 0 00 0 0 0 00 0 0 0 0 0 00 00 e 0 000 0 0 08 0 • 0 0 0 a • • 0 0 a 00 • O O m O e e e 0 0 0 a 0 0 0 e 0 0 0 0 00 a a 0 e • 0 0 0 00 0 HB -835- � -` _ �`{`°` - `L Item 17. - 21 Resolution No. 2012-63, Exhibit"A" s o e o e • o e e e e e a • e e e e e • e s • e • o o e s • e e o e e • s • • e e • • • e o o • see • s e s • o e o e • • o 0 0 • e e • e o o • e o • s e • • 0 0 0 0 • • • e e • • o • o • o • • • . . . . . . . . . . . . . • • • e • • • s • e e e • e s • s • • e e • • • • • • a • • • e • e o • e • • • o • o • •o SOCIAL MEDIA HB Downtown's official Facebook page is continuing to grow at a healthy rate and combined with the dedicated social media pages for two signature events, Art Walk and Surf City Nights, we have a following of over 5,600. The BID will continue to grow these communication channels with Huntington Beach fans to connect and engage them about all that downtown has to offer. The site is updated regularly with the latest events and posting to entice fans to frequent downtown Huntington Beach. F�J-Nc,Fc-:n _ ___anr thing== . r; .01 \ \ 00 ,\ tl OR 1(714r • • • e o • o • • o e e e • • • • • e • e • • • e • • o • s o • • o o • • 0 e • • • • • • o • • 0 e • 0 • e • • e o • • o o • o s o a 0 o • 0 0 0 • e 0 • o e o • 0 0 0 e o • e o e 0 0 • • o • o • • • • • e • • o o • • o • e o 0 0 0 0 0 • • o o a e a • • • • • e • • e • • • e o s o • o • • • 0 0 e e e • o o • Item 17. - 22 xB -836- G ID u: �_, EPAG �� Resolution No.2012-63,Exhibit"A" • e o o a o 0 0 • e o • e o e e o • o • s e s e • e o e • • o • e • o • • • • • • • o s e • • • o o e e e e o e • • e o s o e a e o o • • o s e • a • o • o 0 • • • o • • • e s • s e e s s e o o • o o e o • o • o o s o e o e o e o o • e e o • • o o a o o e o • o 0 0 • e s o • o • o 0 0 • o • o • • • e m e e • o e m BID SIGNATURE EVENTS SURF CITY NIGHT'S- Every Tuesday k s. The Tuesday night weekly street fair and Certified Farmers market has Al transformed an otherwise slow Tuesday evening into a dynamic, thriving place to be once per week. 2012 marked the 5th year of Surf City 0 'F- Nights and the second year since the BID has taken over management of the event. The event has surpassed its original expectations with thousands of residents and visitors returning on a regular basis to shop, dine, be entertained and enjoy a mid-week festival in Surf City USA. 2012 Highlights Angels Baseball AM 830 radio broadcast four live Pre-Game Shows with Roger Lodge and Angel Strike force girls in attendance to offer opportunity spins for free Angel tickets. The BID received forty spots each show to promote HB Downtown and BID events. ' The Princess Party in June was a hit with youngsters who had photo ops with 6 fairytale princesses that also did a song and dance show each hour. 3rd of July Promotions - fabulous prize items such as bikes, surf board gift certificates, and even a bar-b-que were distributed to a lucky few of the hundreds who lined up to win. Contestants are added to the growing database of community contacts who receive ,E . e-blast communications about downtown events and promotions. BID information booth is sporting a new bright yellow canopy and is highly visible and attractive. Centrally located, it is an essential marketing tool to reach the thou- „ sands that attend each week. Volunteers distribute promotional sui material for all BID members and their related events. /s • 0 0 0 0 0 • 0 0 0 • 0 0 • • • a O O O O O e 0 0 0 0 e • • 0 0 0 0•0 0 0 0 0 0 0 0 • 0 0 0 0 . O . 0 a 0 0 0 a 0 0 0 0 m 0 . 0 0 0 0 0 0 0 a • 0 0 0 0 m 0 HB -837- H,ID-1D 2 '1_ Al'NUAL UP,Item 17. - 23 Resolution No.2012-63,Exhibit"A" O • • • • • • • O O . O O . O • 0 • • • • • 0 • • • • O • • O • 0 • • • e • e • a • O • 0 • 0 a 0 • • 0 0 e e • • 6 0 0 0 0 0 0 0 0 0 0 0 0 a • 0 0 0 0 0 0 0 0 0 0 o e a o • o see o 0 o a a e • • o • s a s e e e e e o o e s e a m a o a e e s e e s • •• • O a • • m o • e • e e e e s e e a o • • o a o e e o 0 0 • ARTWALK— Third Wednesday The Art Walk, now in it third year, brings art enthusiasts to the streets of downtown where over 20 venues host artist exhibits, TOWN from poets to painters, photographers to sculptors. The free self- a� O guided tour offers guests an entertaining evening of exploring art ARTWALK and ambiance in downtown. The October Art Walk featured "Night of the Dancing Dead" art works as well as the first dance performance since its inception. Students from Huntington Beach High Academy of Performing Arts instructed over 75 eager community dancers in several practice sessions. The costumed zombies converged in various locations and performed Michael Jackson's e6#gtd(treMbrms9�WNw NS O5o 0~ qqW R" "Thriller" four chilling times throughout the evening. The popular perfor- mances were picked up Channel 5, 11, 9 and 2 TV news. The January Art Walk Celebration at the Shorebreak Hotel was a show- it For case of artists who participated in 2011 and who are the heart of the Parking,Directions,Maps And Artist Applications creative success of the Art Walk. The event also served as a thank you to the downtown businesses who generously hosted artists this past year. The Art Center continues to be an invaluable partner in hosting and promoting arts and culture while building community. � y O O a • • e • a a O 0 00 0 a 0 a 0 0 e • e • o • e 0000 0 0 e 0 0 0 a 0 e 0 0 e 0 0 a a a e 0 0 0 . 0 . 0 • a 0 0 00 a e • 0 0 0 e • • e • • • e a O a 0 a o a e • a o a • • • 0 e • • • 0 a e o 0 • s e e o e o • 0 0 0 04, 06 0 a 0 0 0 0 • o • e e • 0 0 0 e e 0 0 0 0 0 00 o e 0 0 0 0 0 0 0 o 0 a• Item 17. - 24 xB -838- HEDMD,20112 ANNUAL F-TPORT PAGE 1-6 Resolution No. 2012-63,Exhibit"A" e o 0 0 o e o e o • • o s a • a e o e s e o • • e • o a e e e • e o s o o s • • s o • e e s • o a • • e s m e • s o • e • • o o • • • • o • e • o • o • o e e s o a o o e • m e • o e o e o a e o o • o e e e e o e • o e a e o o • e o e o e e • e • • e m o 0 0 0 o e o 0 o e e o o • o o a o 0 0 o e e m a o e o 0 o e a '"HILI AT THE BEACH- June 16, 2012 Some like it hot and that's just what they got at the 5th Annual Chili At the Beach where 26 Chili/Salsa teams cooked up some flavorful and spicy recipes while competing for awards in several categories. The crowd of „u„nr nearly 20,000 was thoroughly entertained by twelve musical acts, including a rocking D3 in the Beer Garden on 5th St. This family friendly event featured a Kids Zone and over 60 vendors exhibiting products geared towards men's interests and hobbies. The event raised funds to support CHOC Children's and the Boys and Girls Club of Huntington Valley. SURF CITY DAYS- September 17-16, 2®11 , This inaugural event was the end of summer beach bash that included the Sand Sculpture Contest, Community Surf Championships, Stand Up Paddle Surf Race to Ma- ine Safety Demonstration, Community Volleyball Tourna- ment Green Expo by the Chamber of Commerce, and a1 Board Expo on Main St. HALLS EEN FEST- October 31, 2011 On Halloween, Downtown HB was transformed into HBoo Spooky Town where little super heroes and princesses enjoyed a safe and family- friendly festival. Tons of treats on the streets, a petting zoo, pony rides, games and the new Tunnel of Chills and Thrills entertained the 12,000 guests. The Kid's Costume contest and y Canine Howl-O-Ween contests were a big success on The Strand where prizes were awarded for most creative, scariest, cutest, funniest and best duo or group. • e e • e o • o 0 o m e o e • e • v o s o s o s e a e • o • e • o e o • e e e • o e o e o v o o a e • o e • o s • a e o e o • o o e s o o e o o e o e e e e m s e e s • sea • • a o e e e e s e e s e e o s a • o • s• o•o o • • e e e o e • e o o e o o • • o 0 0 0 • o s e • e v e e • o o a e • o • o o e s o o e e HB -839- i BDB*;D 203112 ANIN'I _ P.E= Item 17. - 25 Resolution No.2012-63,Exhibit"A" . . . . . . . . . . * . . * * a . . . 0 * 000000 * 0000000000 . 00 . . . 0000 OUTREACH ' w" g�,c M The BID partnered with the Chamber of Commerce and the City of Huntington � E "A'Bushtv , P0 e 'a Beach to support the first FACE2FACE 1W,llak�' SSATU R� Business Expo located at Pier Plaza in May. �,E 2, 20 H- tofi Sesch Piv Plaza P Over 100 local Huntington Beach businesses 19 participated in the one day event that fea- OVA is AW Netiaori tured a job seeker tent, business networking b"" ""'ko' 'neat and a ribbon cutting ceremony too. Local HB to .0� downtown restaurants generously donated f food and drinks for the Expo participants and VIPs. i, V OXY "U.BID Staff, Directors and BID members at- hoaq , tended many meetings of the City Council, Zoning Administrator Hearings, Downtown Economic Development Committee, Specific Event Hearings and numerous commit- tee meetings to advocate for Downtown Huntington Beach and its interests and to insure continued economic vitality in the downtown district. BID Committees Meeting schedules are published in the monthly newsletter and are posted on the website. Meeting agendas are posted in our office window, on the community bulletin board and at City Hall in accordance with the Ralph M Brown Act. 000000 * 00 . . . . 00000000000 * 0 . . . . . . . . 0000 . 09 . . . . * . * 6 * 00 O . . . 00000609 - 00 * - 9 . 000 * 06 0 0 0 0 0 0 0 0 0 0 9 0 0 0 a 0 0 0 0 0 0 0 0 0 0 0 0 0 0 a 0 0 0 * 9 0 a 0 0 0 0 0 0 0 a 0 0 0 0 a 0 0 a 0 0 0 0 0 0 0 0 0 0 Item 17. - 26 HB -840- Flib DB I '20 2 A N 2NI UA"L R HD 0 R Resolution No.2012-63,Exhibit"A" BOARD OF DIRECTORS & STAFF o a o . . . o 0 0 0 . . . e e m o • e . . . . a . . . . . s e o e • o 0 o e e . . . . e e a o • • o e o o • s o • o o . . 0 0 m o e e e • o 0 o e o e e o o s 0 0 e • • • o • • • o 0 0 0 a a 0 0 0 0 0 0 o e o 0 0 0 0 0 0 m 0 0 a o • o 0 00 0 0 0 0 0 0 0 . 0 0 a o 0 0 0 a o m o a 6 o o a 0 e e o 0 0 • • o 0 0 0 The Huntington Beach Downtown Business Improvement District is governed by nine voting Board of Directors and the non-voting Past President, The Executive Committee is composed of 4 officers to include the President, Vice-President, Secretary and Treasurer. Board Members are elected for two year terms and officers serve a one year term. EXECUTIVE COMMITTEE Paulette Fischer Steve Daniel President Vice President & SCN Chair Hilton Waterfront Resort Rocky Mountain Chocolate Factory Nicole Thompson Anna Padilla Treasurer Secretary First Bank The Strand DIRECTORS S Bob Hoxsie Steve Grabowski Mangiamo Gelato Cafe UPS Store Stephanie Wilson Ron McLin Fred's Mexican Cafe Longboard Restaurant& Pub Susie Smith Brett Barnes Art Walk Chair Immediate Past President Makin'Wa ves Salon Dukes Huntington Beach STAFF Celeste Hamill Mary Ann Senske BID Manager Surf City Nights Manager Mary Anne Chock Office Administrative Assistant o e e o e o a e ♦ • e • o 0 o a e • m o o m o • • m e m o o a o s e s o 0 o e o o • sae • o o e e o e a s o e m a e o o e a e o s o a • s e o s o o m o 0 0 e a • o 0 0 0 0 0 o m o • e e o o • e m o 0 0• • • • • • • s • o o e • e e o • o e o a e e 0 0 o e • e e e • e • e e o e o 0 0 o s o e o o m a e • a e o •e HB -841- "DBID 2012 ANNUAL Pry Item 17. - 27 Resolution No.2012-63, Exhibit"A" I D R EP04' Em W A L & r%Is a 0011% AdW11& 11c.s.11 0uMW 'LR_)%ffj__'* 1zT On September 17, 2012 the City Council will conduct a public hearing and call to approve the BID renewal, budget and assessment fees for the Huntington Beach Downtown Business Improvement District (HBDBID) TERM: No changes, the term remains at one year BOUNDARIES: The same with no changes. ASSESSMENT RATES: Due to the economic climate, the Board of Directors has voted to keep the assess- ments at the current rates. SERVICES AND PROGRAMS: No changes, will continue to include: marketing, special events, advocacy and maintenance. ASSESSMENT FORMULA Benefit Zone 1 q Retail Businesses (Includes 1,000 sq. ft. or less $300 Nail/Hair/Skin Salons 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft. $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM $600 Ben � t 'ZoneH 2 Retail Businesses (Includes $300 Nail/Hair/Skin Salons Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 Item 17. - 28 HB -842- HB_ 1D ANW '1- �EPOR F Resolution No.2012-63,Exhibit"A" STATEMENT OF OPERATIONS e e o e s • e s a e e e e e s • e e e e e a • e • • • e • e • o e e e a e • e e e a a e e e a e e a e a e e e s e a a a e s a e e e a a e o e • a e e e s e e • a e o e e e e • o a e e •e e e e o a o • eee • e o • e • • e a a • s a o e • o e e a e a e o • o e o e • o • • e • o a • • a a e e e e o a e e • • e e a Fiscal Year is October 1, 2011 to September 30, 2012 01 R "\,',`_. Nu _yy g`�Y,.;.sue/: � <' e.\ � W �f ',� _f�'..:.`"':. r 5« �.0 INNEW Assessment Income $95,000 $64,171 Current Year Assessment Income $44,004 Prior Year Surf City Night Income $40,000 $30,000 Events $13,500 $40,925 70,160 ,. " .: !a"s k\ ' U. Administration/Operations $72,300 $56,562 Professional Services $10,000 $4,632 Marketing &Advertising $41,200 $44,159 Holiday Beautification $25,000 $29,838 7`t» al Expens $148,�5®® This information has been derived from the unaudited financial statements by McGinty, Knudtson and Black, LLC. A complete financial is available upon request. For more information contact the BID office. o s e e e • e e • e s e e s e • o o • e o e e o e e o e e e e • o e e o o a o e a s o o e o e e e a • • o a e o s a a a a • o e o • • a • o e o • e a a o •o • • e e • e • o e o 0 o e o• • • o 0 0 o e • o 0 0 0 0 • e o • • • • • • e o e e • a • e • o • s e o o • o • e o e e • o o e e • o a a o o a o • e e • s o e .1,uFr iD t�,` ,,N� � HB -843- Item 17. - 29 Resolution No.2012-63,Exhibit"A" 201,12-2013-1 PROPOSED OPERATING BUDGET . • . . . . . . . . • . . . . . . . e . e . . . . e . . . . . . • • • • • . • . • e . . e e • e . • . e e e e e e e . . e e e e e e . e e e e e . e e . e e e .. . . . . . . . . e . e . . . . . a . . . . . . . . . . . . . . . . . .• . . . . . . . . . . . . a . . . . . . . • . . • • . . . • . e . . • e • • • . •e. Fiscal Year is October 1, 2012 to September 30, 2013 Projected Assessment Income $97,850 Surf City Night Income $55 000 Events $41,000 Total Reveaiues" , ,,_:, $�93,850 �; yam•,� ':�e S.<% •'��•,,,�fi' ,!/ ..\�$�: . Administration/ Operations $93,150 Professional Services $8,500 Marketing &Advertising $62,200 Holiday Beautification $30,000 ®$�� EX�Dei15eS, 193,85�" a.,.• r . e e o e e o • • • e • • o o • • • s • e e • e e e . • e e e • • • • e • •• • e • . • • • o e o e e • • • • s • • e • • . . e o e e e . • • • e e • • • • • e e • o e . s . sae • • s . o • • e • • • e o o . e o . 0000 . . . . . . . . . . . o e e o 06000 . 00666600 . 00 .6 . . o e . . . . 0 . 0 Item 17. - 30 HB -844- - E� _d : , �: F. PAGE 22 } Resolution No.2012-63, Exhibit"A" VISION • 0 0 00 O O O O O O O O O O O O O O O O O i O O O O O O O O i O O O O O O O O O O O O O 0 0 0 0 0 0 0 i i 0 0 0 i i • 0 0 0 0 0 0 0 0 0 0 0 0 0 0 i 0 0 0 0 0 0 0 00 i 0 0 0 i • 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 i 0 0 0 0 0 0 i 0 0 0 i O O 0 0 0 0 0 0 0 0 0 0 0 0 . 0 0 0 0 0 0 0 0 0 i 0 0 0 0 0 0 0 i 0 0 0 0 0 0 0 Complete the design and launch of the new hbdowntown.com website. Complete the zoning permit for Surf City Nights to become a permanent event. Complete research and design elements for standing permanent directories. Expand HB Downtown Business Directory brochure distribution to tourist destinations. Continue to provide a positive, dynamic image for HB Downtown through the consistent use of branding, cross-promotion and high quality marketing. Maintain HB Downtown's reputation as a prime destination for residents and visitors and continue to refine programs and services for best practices. Um \ ,...::,�.... .�•i :'a .•ter:' •„ � .e,,.?...0 .. x i • O • O B B i 0 0 0 0 0 0 0 0 0 000 0 00 0 0 0 i O O 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 i 0 0 0 0 i 0 0 0 0 0 0 i 0 0 i 0 i 0 0 0 • O i i 0 0 0 0 0 0 0 0 0 i 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 i 0 i 0 0 0 0 0 00 0 0 0 0 0 i 6 0 i 0 0 0 0 0 0 0 0 i 0 0 0 0 6 6 i 0 0 0 0 0 0 0 0 . • 0 0 0 0 0 HB -845- ' ` fi � U . { == Item 17. - 31 Resolution No. 2012-63, Exhibit"A" awla'H`A N K Y 00"' 'U" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 00 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Downtown Huntington Beach. ART WALK COMMITTEE NOMINATING COMMITTEE Susie Smith, Chair - Makin'Waves Salon Moe Kanoudi - Main Street Eyewear Bonnie Gauchupin - Resident Rob Kee - Enlarge Media Celeste Hamil - BID Manager Jose Ruiz - IHOP Kate Hoffman - Art Center Director Gina Le Pert - Resident SURF CITY NIGHTS COMMITTEE Raquel Newman - Baja Sharkeez Steve Daniel, Chair - Rocky Mtn Chocolate Luanne Shoup - Resident Kevin Ashford - Enlarge Media Mary Ann Senske - SCN Manager Bill Cuppy - Pier Realty Bob Hoxsie - Mangiamo Gelato Cafe BUDGET COMMITTEE Susie Smith - Makin'Waves Salon Steve Grabowski - UPS Store Anna Padilla - The Strand Volunteers & Interns Nicole Thompson - First Bank Thank you to our volunteers and interns who volunteered their time to work for the BID EVENT COMMITTEE in 2012. Kevin Ashford - Enlarge Media Chelsea Cepek Jan Douglas - Shorebreak Hotel Cassie Baker Rob Kee - Enlarge Media Dale Stimson Craig Franz - Harley Davidson Kim Holmes Anna Padilla - The Strand Nicole Thompson - First Bank Item 17. - 32 1aB -s4c- n ,_ . __ _R _ , Resolution No.2012-63,Exhibit"A" D I*MONALLY UE LEFT BLANK HB -847- Item 17. - 33 Resolution No.2012-63,Exhibit"A" MISSION STATEMENT "The Huntington Beach Downtown Business Improvement District is an organization, comprised of the businesses located in the downtown area, united in purpose and dedicated to the improvement of the economic business environment of Downtown Huntington Beach related to marketing, safety, maintenance, tourism,parking and special events." www.hbdowntown.com Item 17. - 34 HB -848- Resolution No. 2012-63, Exhibit "B" Downtown Business Improvement District Assessment Formula 2012-2013 d`w� it ZP_ 6 1 46,B %�5`111,11 1 11 Va, Retail Businesses 1,000 sq. ft or less $300 (includes Nail/Hair/Skin Salons) 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft to 4,999 sq ft. $900 5,000 sq. ft. or more $1,200 . Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM $600 Benefit 2 --ag e ;&rie Retail Businesses $300 (Includes Nail/Hair/Skin Salons) Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 • Assessments Excluded for Apartments, Real Estate Agents, Non-profits and Home based businesses, and Temporary vendors. • Temporary businesses (defined as business open 60 days or less) pay 50% of yearly assessed fee rate. • Businesses and Non-profit Organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit Organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. HB -849- Item 17. - 35 V NN 77,q "v 41A\ A, OWD, ...........! x" l . .. .. . . .............w4o . ......RRRR . .. J . R ,•.� ,,, '%,41.i".,,��i �..�y'. ,� . M, A- V ,1, *a ;..........*.. v IJI ............ .. ............. M W On x ftviax ............. ............ Ln lits, . ......... 0 .................... ............. c-F 0 Z5 0 Pxll, f CD ,fol F- Vw, !P9 n 4, Beac ngto u hti X Dowhtown B u sA ent District T, mprovem lw c w ,, & 2 Bo", ndarl h, Be , efit Zo a 0,p, neg I c-F WPF .......... I W- 01k, ok oz) ....................................... ............ Res. No. 2012-63 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on September 17, 2012 by the following vote: AYES: Shaw, Harper, Dwyer, Hansen, Carchio, Bohr, Boardman NOES: None ABSENT: None ABSTAIN: None City, lerk and ex-officio erk of the City Council of the City of Huntington Beach, California ATTACHMENT #2 J .I W Hunti" ngton Beach o0 BUSINESS IMPROVEMENT DISTRICTS ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ wx, �N�.. � ;:� '";: „ate,..., �.��'� � �• IRV, y k. �w Mll A", u', ot 45- '.�"` a.,,�,%� ;r�./�,,,,.,,��,,;; 7,`l/',,"'••�• �"';fig, .�h�.":;" olls : t ;, � is y; < .y oes- . .... .... 13� „7 d", A-F'A Tr 2 p1m s; `s r -` f ,�•`�„ �•: "�i�, ����� �� � fin•,r ��� �����"', e--J � Ji`" �: ,fir:' %L'• ..r'''. AAWT n- Renewal Process n u lip HeariDg ----------------------------- ------------------------------------------------------------------------------ ----------------------------------------------------------------------------------------------------------- `V i u .a. :husi nles •, re itrpe tr f ski;u titP s Aue Oe SCClctl( r C G ®Wlt4wn M �Jl y blibluton h6t R� sIis Itr� i t u pert 4 �3 s, 14/17 Yr t b! dopte d A u 9 U st 2 2,012 oc a te of Sept' mber :st�bIi � i oh r a e n 11e�ri �no ices ma i Ied Iisbed F . . j / a r°. III D/ Ce i*v lip rd„ j a, u s - / -..�"eta �,' y.. 4 r r„ ,unc , to„eansrder aII, vvrwtt protests sts e . o Options t� rer�e�p ot, r e' ne�v ad ust BI U5 ,..� ux , r" �v CD Written ----------------------------------------------------------------------------------------------------- 0 ------------------------------------------------------------------------------------------------------------ top f w �v i 'e rit r r r r t sts r r .;swil"', r"c• o ff � r ct �4 .... u ss 6 that ,/c'; 'S,fd;;; 'f" � - fF!"ri ��"�k:�.• >voi�!s;6; ,,7, ::j,a,, te ,.yP? 3„ i A i ,, e; , f .x5y �v� w�.T? J'l ¢" r ra" »� f h��t �� ls its �r�01 ", O"OX R r iqi ¢-r • �: •' v, rtr I- t,, tt s � r�u..� pie � ,p g „ . y x i s s s s r c o ke r� f r r i cof I'Mr, � J,.......... �,.:�f' r1 „ r „ �y ICYj, , rf s. " -------------------------------------------------------------------------------------------------------------0 ---------- kli t� rn ES et aN Ofi ':,. z ; ' A k ea,I Fiti,. .\10 Oil �",u B e ss r mprovemenpist 'FNmi,­201 x - 3-A , ..........." ............. s "o' fib, .. •,,;;r\ � .�: ti y. SAIL PRO, Ali -Amp .......... W' iel,. ,;;,ti• F' C n. r; "4 AN '��, ::.xis 1 € :.' � ''� ..^'/Fr,, /i""�'/," N ,s,$a„ ,ss. ..,,,,,IN!- -f--* I� Auio Dealers --------------------------------------------------I--------------------------------------------------- 0 ------------------------------------------------------------------------------------------------------------ ............. 6" r, ,yam, •,f, 'fir"". � , . I®I A r a s so �- i f rri -e . al ` :rya: %/;' � .. �, .. ::.\. �•�y,n� �%%fir t r rat, a n aea f ra1n the Ircto' -, yri ic Rarr r, �J;' -B`,.�-b Q/yy�j� r�. 'a .r�/� r ireom a r = i r p, : .':.' a �. Via•': :� .- � � ,�, .. :,, 17 2012M gut rz t .fir.: a,I rs I i n I' Z t.h I`Ylp4-e,rq'-I`2k"JQ I1....... ..... �` the., 77 fix: r 'e' o d' r11 MAW" g '. . i nt its ffrj t roomt its be r i ,, �s77, . ir ,,-s, IF, ry_. `G��'• ', ,,,, ',,,,.,,,,;, .'.\ :::>� y 0/3 „ ^r% ,. ;� :✓rr'' '"••irk>,,. BID Members ------------------------------------------------------------------------------------------------------------ ----------------------------------------- ------------------------------------------------------------------ '0 .ram% ;�.•. ,./.,,�.,r,�-.,' .H,`.. Vie- a. r i>' e m iv ,. > sIeep D i " s 17'7I r �,. H B d,a �yx-d ''J m/ H B Fr a t F° Q 7 to of Huntington ,,, � x.• Surf It I iss y,.s rj `� •' , 11101, ,,., l' c• Nil •' F - ,,u, I s N. I Beach s L�411 hrI t ..... r r I - 0 :. u 10 , » r. x a � e ' ., '1 ,,,,,,,,,,,5 '; ;6:, s11,73P H r R . "a c r9sC�tlr1 If,, "1 17 a,. Aw ;, .. . A-4, ................ ............... ........ ......... .......... X, ON rl� mill , 1--1 �.,.;;r-;Y �r<<`. g/a �,�•.:- �` T r.. VIV „;:: Or �" �., ,' 1 ,- .............................. W CD Proposed 12®2013 Budgpr-t and Goals ----------------------------------------------------------------------------------------------------------- ...... W, �wwk, �Ale W, ----------------------------------------------------------------------------------------------------- yr' '�„ � i.' T tr, I B ud y et . `:w'. �• 5>y 7;,a spa <r t v" +,J 1. 2� 8C� a nt< �c� �t�daseasments.�b�se on m�onthl �$ � y . �. d^ .. ..^ , ass�essmet - A�4Q ere dealer y : «_ . 3 t n; 13$' 166,4' C 'arr giver-from :res�erve�s „. ' >x a'll o >. r; r Is ANN, A,, s., II� andprorl'1 tionai IVI 10S R,%w uder yard Slav aint ry , 1 rl c ' w:. Ivd of Cars Stare at BelI'a Terra; . jg �,,�. Recommended Action ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------ TxF „-- ' " .. ............... ........... .......... 1...• nanea ,dri- Y .. o ,�-B I D p, u b H c N,, �� xq ,,,, to nual Uffiff'', Ap pro v./.,e, An" BE Oi J` h 'h n , ssessrr�,p lit wit ntingt VP C�c .r+�.+`\�.Y...., `.• ✓' aD,.eal,-e.-,,r'tt s , ci iBusiness ,m "11,11,111 RM Irn P "D i ............ 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". �. ,;,' :,tip ;r '� : ' •`y'( s�' Downtown BID 2012-2013 --------------------------------------------------------------------------------------------- --------------- 0 ------------------------------- -------------------- ------------------------------------------------------- tli � -dire 2004', n o iI y. 3 i At k. .. act i ! t t� Sa o r� �t in th 6' , m`�i derg,q .. ,, ,, ,, /•- ;�;�°� , ma", "mom"', 2"", k or ' ' Fly " 2 .2 r° I I nt a. ; M y c Promoted and enhancedJO Dow"', = ry t rough its ro rWIM, �r i serv;�c,es �r Ian holiday beautification street � r1tis Y + 1 ., j J ,tea 1 y lManaged Downtown nlaintenanc °operatJorS >a , r .:: ar�d c .erate :�r � a tan d a;l ter: � �- ..; r .p JMEN= CD Proposed Assessments 2012 2013 ---------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------- 4� la S r ; --a ri, esi, , y sf, ard . s c h e rG r�0/5 F c, f r® 0 . 2 ce to a All c'IR NZ AM b -sle d n '' ye •. , d a� ' """o 'T 'Cl tMR, N , 0 "Al O� WU Zo1 3 g� � - -IM," , it R� ��:3�• �»�G�;,�, B a '' -a 'a u i i.� a: a q a=ire oo a I i } AQ ANINN s; r W,0071"- r6 f r f '' A4, '';, ��•,''„ rw,; ',� �' ., „yam:. �'•` 'sir" Downtown BID Boundary ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------ Cv , 40, n. «t� •,x ✓;V ="':` b FF«fi34>w`4A«x FFwweAwx xFAA et!F wxp FaM WeaAaY«wrs �....�...a .�' 5 ry,.. ..�.mrk k.':��itr" e.:�1AAMAI.x..w.Y �''�">'••�4s �:'"�<iF fYim� .......... tlaa ... ..,.., %....,.. r\:sea s„ x •;�"'„ - e„:rr��� ,;:"�, .*' s;,;, �`�"5•xiri�.`" ... MJPA'AswAaw�A,,A�+ ,+w,ya'ais' .I, r�r.«,e. i « 3 s„ �.�y 3� «• w««:w.,A �� .AAr way ��/,/�j��,„<.;,.,_,,. „� Fs ar, ,ytiei:a � <. •'• a+rmsia.�� �, � � �'`�"."S,:�Nc�Nrc p:l«':i•w Fe a«s:e« '. :4 y ' ton ;? Businesssy" z, - i1�NBusiness ,At' 'AIRt � � « IT ONE , i i b i b� .' ��. „'k�',G''i��, � M'i. �,���, %s�i .ri, �fl,r.3' ;yea•:; �, �::�. Aa �� ., �> s" i�6,,,,",�a„" ' mar>."„� �,�;Fc"•. °•• ':.. .... "'',,''' ' -P r-r Proposed 2012 — 2013 u9 o ---------------------------------------------------------__________________________________________ --_____---_____--_________-_____-______-______--_______--______-_______--_-____-____-__--___-__-_______-__ Ar Tota,],,�,�ig iddget`:� -2,�,-4,3, ............ 30 e a a. �SSr Ee 6 may:; y 'T i 11161,11" v � t , ynts ;:r .,:n d ............ .......... ....... ................. 9 6 000Surf n 3 s . - , :r a , f rrOv 01"0000 rye a, 5 Alaim "t 4t ................. 6'n i u '•u 0n oin romotio and� b -- ndin �,�,p --g.......... ... ......... ro g r no sl'�y ro '1a` .. � ��'���;;a-i '. i\",.�•.. ire ✓ n Say r t is9-06 a. k Recommended Action ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------ ss j �Pro,g t r r� ,, . " ram; : . e ON c• N vx. "de r nos r �R s; t�,� tipproVOil - I - V � I . . ............ AssessmiEMt it 1"'h the Hui,ntington -geac- 011 tDowntown Busill?# r 'ratMi"',," trl'� . 00 ,,,,,. cn 2 O'l-,2,,/, i�2 0 11 > 'm ` s gi Al AM, Mot 44 FS x ;r ?s q V CD J cs N .____________________________________________________________________________________________________ , t '. ,-•u tton . ........ i H l .. 9,0, t. ........ : e I .ice• :: (�3�f a u � � I rYtl e,nit, [� � rtct w xn. may;•. N.;.. It 1 12 0 3 3h, 2 0, ew f"ll Re-:n, ',, 3JAG il"N l%.J. '1 :i%'/�l r; gm y ... ', _ H N N TON a� ... }. BEACM, a 1001111111 ow ea.. x 4 "m �a F,, CALIFORNIA4 .:. o aSurfC10MA.Com ,.. , MA we ............... 3„ Hotel/ Motel i ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------ "aw, fo wrfhed r .. promotd, A , ........... d ett i h- tlo�A 1'••••: . eypy 20 1,1-2012Lash naw ts- 4v"i y• � ! "Fc y %et : rib 6ining .j'z.�y' G � � 4mfd � � rf rda yv itors Md" , ............ tv, ed............ r t "'`` ....... ... NO -0 Aw , 5 p m ' visitQ', r� r` tf3K, f , :f 5 .............. .. :ate...: f a . %l � . a Mil rez V 1 W CD roposed Hotel/Motel BIDHotel/Mot and Goals ----------------------------------------------------------------------------------------------- 0 -------------------------------------------------------------------- ---------------------------I------------ ^r, `.. ...................... ..... .............. W� ,ge r G al t : Ae� mv ........ ............. .................... . hqi6r r cite I e r b rsF f: eri f .. rv . ; o= V f1;1� 1a Sty KovernlghE / s' W - ""' .:"�,9 .;;• .,.,. ..:fin,. :. .. �� .. ..,.. .,R, C"`�:•:v:aa•, 4_.... . 9- T-17 ..,, n ............. �tr A . ,. ' f „ y. ,":, �.a ;,, ,,. -� �. r r .:r. Fe , o ' �,,, ' l v 111111111111111�q*.......,,,,, • . ...:y„ „< ^ ���„_- ism;<• Hotel/ Motel I rs ---------------------------------------- ------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------- -. . . all, , ,.. ate." 777 /lc�taor,r a. nn Hyatt RegencyHY untin towk < 2. Bea8k Inr0M,oteZ-4*--,.,,.. . I r Best western H u nti n ton N, n {ew IVl.etel �'O^�-,�- ce as T �:�" J%:%ice b ,r3�:../ oy�:�."��",,./�i{/f pry®��ryp ��'``y pp � (� .. Beach F (�` ,%?yam, •`aao -" Q�'+�/ c} 'o•@ :�r�Y Y 6 9® & JV MN t7r.� tea. ,t12 O, o ®rt cites e r 1So Ram�d=a ryL�mited Sunset ea, h a ,..:` , , air. b "°-_ .., raVe�®d e Et�ned Stay A6erICa I,nn ::. w"a� �y : r Har �ur Inn the :y L j r r Reg 1 x y. 7. wAeTr rent ReS.Ort 17r Saxnatra I „ AM HH:unt�n ten Beach dLi.Fr S ®rebreak .Hotel n 9 H®waT, ' o ns,6n EX reSS �. Slight (tar V/ n ,;. ntin t®n AT /�/�{0 }(}'J�� ! //." ' ..Yid i✓'r'�'�/!I$.VN E >•� � 6Y tl-M s Motel ,l mi ' untie ton Surf Inn �tes %. .. u n se :z CD ; '- Ad v 1 r+ J nded Action .-_-----_-------------------------------------------------------------------__-___----_------____-_ ___---------------------------___________________----------------------------------------_________________ ----r M. 'r r"y; ftmi,. Cy r. , �• > i k aj y bla� a rI n "ims e, `•• �? 411- "I'l rP"R . .......... ............... 3NA "", kt / i i s . r, y ' y. r . :-ro�b [,utio t o. _61 r, . i'ng r f 9 s ............ 's tnte-iios s nott'-proveme-., m H o t, M 0 bd I ,B-, t i tR e Ott fi >.f' / 3,7'pb ,•,N•,c ���,`\ ,i `•� %;, q„ „o yj. 1 ,2 _�.2 0 '01 1 "AW -NJ"t.......... 17 Awl- MF:;s MOM r„ r ad, CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTI GTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRTCTRE\EWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold Iw Pubhc Hearing`nn the 2012-2013 mnawnl of the Hun[mgg[an Bench Downto,vn Huslvesi lmpmvemem Dlsvtet al l[s meehngg Nednled on September l] 2012ar600 PM Or w�n fir c,era,Ne Huvurtgl.,n Heanh Cwte Cevtec--11faln Stme,.Counm4 Chamben as regwreJ by the PwA ng and Bu.mecs Impm.emem Area 1.aw of 1989 ec approved by Cny Council iv Reco- i _ luuon\o 201�56 as rmprmied below 1 RESOLUTION NO 2012-56 -1A RE,SOLUTIO'OF THE CITY COUNCIL OF THE CITY OF I HUNTINGTON BEACH DEC ARM THE CITY's INTENTION TO LEVY AN ANTUAI.ASSESSMENT FOR FISCAL,YEAR 2012-2013 WITHIN THE HL\TIN(iTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT i -- WHEREAS the Cahfnlnl8 LCgICIamre.In adapting the Parllug antl Bucine..Improvement A— Es I'll t,1111 and H1,11 y1 Code p36500 i�uon anan[oo lgm�createe dbchalva a I uebu.rnecce and on fbucmeP dmtnct.evdmle re,i[ to prevcntcrovnvo The Califomla Leglslamm found Nat ones arc anthonmd 10 lery a.—n,tnt,oa buClneccn. which benefit from,M1n.e Improvemenu and edt-1 ec,and A slzenble malomy of Ne dowvrown buClve.ce.wuhm the Cny of Huvuvgn n Beech re -,d o cslablCM1 udo,vntown businocc bevefi arega wuhm the Ci[lmgfnd BuslnecB.mprand to levAme Low'Si989 to promote tourism and councl slated events and yo goo hh ye pua _ ment The Cny Council formed n business Imprnvemev[area,known tic the Hunvng8ton Hcach Dowv- I.In Busme.c Impmvemen[D,snmt fNe"D,sulct"1.by the passage of Ordinance Nn:66I on Sepmmbcr 7, Tgh,.y T.[vgmlerya ses.m nc for fiscal year 201'_-2013 pumrant to the peoces+Ue[aded In _ Sveet.and HlgM1way.Cotle g3fi5(Hl a ceq,and n Butl T6011�^Al2Fs Ad, .I Ycarto Dated and PProd and Blua,vl for FlccuyYear20In2=AnnnalRepon/Op- i 'e'Avnual Re et? pose get I 013'lealleetivciy par1,C and —� VOW.THEREFORE.Ne Gty Couvca of Ne City of Huv[ngtan Beach does hereby resolve a.follows SECTION I The G[y Coanc1l hereby approve.the Annual Report filed by Ne Ad,Icn,y Board in Ne City Clerlt office atached hereto as Exh,bv A ova menry_Rd heron By Nis refe_,,vhlch mcludec a proposed budget foc Fl.cnl Year 2012-2013 avd a desenpllov of the Improvements antl avuvine.to be provided L.,Fl seal Year 2012-2013 SECTION^_T,levy and Collect eccescmentc w,thl,Ne Dlsvicl area foc Flcral Y.2012-2013 ac per Ne a<- Ceccment.chedule hand m Exhlbll B nuached hece,o and meorpo r herein by Ih,,mf,—,d I SECTI0.13 Th,1ypeo,type.ofimprpvememcand acurme.Pmpn Ibd befundedbv Nelevy of as.e.smentc on buClne..e.svlNly the busnesc Improvement area am CpeeNetl In ExM1IM1ItC attached hercm ova meorporemd � M1eremaby this mfemnce FUMer.the lmprovement..If avy,to be acquiredforthepcoPncedbn.me`clmprnve- v! ment are spemfied n,F.,hlblt C y SECTION 4 A public heanng.hall he held before Ne Cuy Cnuncd tin Septemb¢1],2n12.at 600 p soon Ihereaf[er ac N,C matter mnv be heard.In the Connell Chambers of the Ctly Hall,2000 Mary S,—, ! Hnnuvgton Bea<h_Cahfocnla,at wtilnh time the Council will Isar all mlerected pennn.for nr agvvst Icvy,ng of the acaec.menl.and the fumlchmg f cpemfied types n01y Cldements or dens roes Protests m,Y In made or lly ar m unf ,r ddl wmten,shall be filed w,N Ne Gry Cluk at nr befom the time fixed for tM1e heanng { avd conuln snfne,en,doeumenfatlon m venfycr bnsrnecc ownership and validate Ore parueular pro,esl Avyy pmlestpertammg to theregulnnt,nr sufficiency of Ne proeeeNngc.ball be In wntmg and sM1all elenrly set forth the vmgularny or defect to which Eo ob,d...,s made The Cnry Conned man,vvve any Inegulazuy in the 1--. 6cm o,content of any wnttev PPr et.seal pubhc hearmgi ycorrectm nrdefects ry Ne pmceedingc A wnnev Pmmst may be wiNdcawnsm wnung a,avy ume beforclhe concinsmv of Ne pubhc hearing set fnrN above If wnuen protest.am received by Ne owners of buClne-1 wuhm Ne D..nict.which will pa 50%c or mom O[tNe natal assescmenGClnbe levied nfurlherproceod, to levy the proposed accessment shallbetaken far a pennd of one yvar hom Ne dete of the hndtaYr of a malorlry protest by the City Council If Ne malomy IpM1rn`ecL Iconly e�galnst thefumishlnp ofa`phallfiedellmeg yr,of,mproeementc oraC ny,vINIv the D,anet, --i yp" Pmvements nr acn,mess SECTION O e l pp m Innnn of mtenCatn to bc bI�SM1ed""Id, lrec,edeo pmvide fonce nl elrhaulatn ncahlra,lgebt'n tyy.lnbef hil pu l bhc I,—,I,—, Pu Papero genera ,l SECTION 6 Funhe,information regazNvg,he propPosed bsmess rmppm ement dlcvlct may be ob[ained at and Huvungrev Beach Cny He11.20W Marty SveeL Fluty g%av Beach,Cbfomin92fi48.telephonefl141536- 5542,nr Gom the Huvnngtan Beech Ddwn[oun Bnsmes nlmprovemen[Dicinct,315 3.S—t Sune E,Hun- nvglon Beach.CA 92fii8_(]14)536-8300 H SECTION-]The Clry Cluck stroll mailaenmplete copyofthls recoluuon o[mtennan by fiat-clecs madrooaeh t i buslvec.navner lv[hlc azen,vltM1ly seven day.after Nc Couved's adnpuon of Lhl.recoluuon 3 SECTION S This—.I.t nshall taken—r—edialely upon adopuon PASSED AND ADOPTED by the Gry Couvell M Ne Cny of Hnming,on Beach eta regular meeting thereof held tin[he-lb day o[August 2.12 Edhan R Downtown Baroness,I mprovement District Assessmentt Fe Formula 2012-2013 e e 1 ss aoo sy nor le I l tunaes ra enHe�rieam saionsl Sso $600 gsoo $,,z00 eaoa yaoo ss0o g,e ;aeo an.. Szac "j aan � <i��a�iaas�e�,�a�„aa,nnaion= Bann sap. a. „.. $ooa, kart ,aa sae $a.. • Assessments Excluded for Apartments.Real Estate Agents,Non-profits antl Home based businesses, Tempo sesb sin nes�ess�definetl as business open 60tlays or kss)pay 50%of yearlya sea fee rate Bus es and Non-prht Organzations outside the area may loin with the approval ofthe BID Board ! ! • by paying me egwvalentfee annnall, Non-profit Organizations within the BID Assessment Zane can volunfanly participate by paying$3010 the Downtown.,I,tluabby E h brt C r I �a. --' ''' narow�me"amu.""'°'imo �oisala �) $pNCmWeMBmw➢tzMmte2 Comics fE hbftAreferenoed above are avedablem tthhe M dthe Clly Clerkor upo requ tby Ihng Luis Go az(z14)536-5544orihm,ghthe Cdy'sweb...te htt 1J— s rfcity-hborg/GovernmenVAgentlas Los Angeles Times 76% Ad Order 35157058 4.00 X 14.53 [col X inches] Pub Info:Thursday 09/06/12 Bill Ad,City of Huntington Beach Sales Code:0602 Nulty Colors:0 Spot Colors: Data One, Locution 1 Aug 222012 3:33PM ah.f,... OCADPROD 2 3 Comments:None 0918/09190 Many oane aigltedwoo ww ig x ww SZ jewao}ap allanbl13 0919/09190 tinny gjlnn algltedwoo„g/5 Z x„G azls lagel m 1 LOOK VINTAGE 221 N MAIN STREET BEACH 24 HOUR FITNESS 3312 DEVON CIR PROPERTIES LLC PO BOX 2409 HUNTINGTON BEACH CA 92649 26165 RINCONADA DR CARLSBAD CA 92018-2409 CARMEL VALLEY CA 92924 25 DEGREES HB 1 2ND FLOOR FOOD ART DRINKS 7-ELEVEN STORE 411 29TH ST 1126 MAIN ST#201 PO BOX 219088 NEWPORT BEACH CA 92663 HUNTINGTON BEACH CA 92648 DALLAS TX 75221 A&S ACCOUNTING SOLUTIONS ACCESS FINANCIAL NETWORK ACE PARKING MANAGEMENT INC 1321 5TH ST 101 MAIN ST#260 645 ASH ST HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 :SAN DIEGO CA 92101 ,ACTIVE NETWORK ACTIVE RIDE SHOP ADDICTION NV COSMETICS 10182 TELESIS CT# 100 % M 12087 LANDON DR 17530 VON KARMAN AVE ELLISON MIRA LOMA CA 91752 IRVINE CA 92614 SAN DIEGO CA 92121 � 1 ALOHA GRILL AMERICAN APPAREL RETAIL INC ! AMERICAN VINTAGE 221 MAIN ST#F 747 WAREHOUSE ST 8258 PHLOX ST HUNTINGTON BEACH CA 92648 LOS ANGELES CA 90021 DOWNEY CA 90241 ANDE'S ANDE'S PERUVIAN ARTS & CRAFTS ANGL 300 PACIFIC COAST HWY#100 18731 APPLEWOOD CIR ' 333 S MOONRISE DR HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92646 MALIBU CA 90265 ANNIE NAILS ARMIJO ANTHONY ARROYAS LISA 501 MAIN ST#F 21632 KANAKOA LN 307 3RD ST#205 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92646-7944 HUNTINGTON BEACH CA 92648 ASSOCIATION OF SURFING ASTRA OIL COMPANY LLC AUSTRALIAN PREMIUM BRANDS INC PROFESSIONALS (ASP) 301 MAIN ST#201 300 PACIFIC COAST HWY#109 PO BOX 309 HUNTINGTON BEACH CA 92648 ! HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 AVILA'S EL RANCHITO H B B J'S CHICAGO PIZZERIA BAGUETIER ARTISAN BAKERIES 318 MAIN ST 7755 CENTER AVE#300 120 5TH ST#120 HUNTINGTON BEACH CA 92648 - HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648 BANZAI BOWLS BASKIN-ROBBINS#362100 BEACH CITY HAIRCUTTING 488 E 17TH ST#A107 18739 CHAPEL LN 504 MAIN ST#D COSTA MESA CA 92627 HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH CA 92648 ' i label size 1"x 2 5/8"compatible with Avery 05160/8160 // Ftintiatta tin format 9r mm v C,7 mm rmmnotihla mior flvoni®FiRl1/RIRl1 09 1.8/09 LS®(uany oane alggedwoo ww Zq x ww gZ jewiol ap 9lianb113 091,8/09�g,fjaAV qm aiggedwoo„9/9 Z x„G azls lagel BEACH HUT BEACH ISLAND BEACH PIT BBQ 124 MAIN ST 127 MAIN ST 301 MAIN ST#107 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 BEACHFRONT 301 BAR & GRILL BEAUTY SOCIETY BETTER CHOICE FINANCIAL 301 MAIN ST#101 214 5TH ST#102 200 MAIN ST#204A HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 BILL CUPPY REALTOR BILLABONG :BLACK BULL CHOP HOUSE 301 MAIN ST#112 300 PACIFIC COAST HWY#408 1300 PACIFIC COAST HWY#112 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 '!HUNTINGTON BEACH CA 92648 BOARD WALK REALTY BODHI TREE VEGETARIAN CAFE BOGGELN &COMPANY CPA 419 MAIN ST#148 ! :501 MAIN ST#E 1215 MAIN ST 1/2 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 i i BOMBURGER BRENT O NICHOLS DDS BREWSTERS HOME ICE SERVICE 4206 SPINDRIFT WAY 305 ORANGE AVE#A 7922 SPEER AVE NEWPORT BEACH CA 92663 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92647 I I C V S CAPITAL INVESTMENT NETWORK CAPS ONE CVS DR- LICENSING 23062A INC 126 MAIN ST#103 414 WALNUT AVE WOONSOCKET RI 02895-6146 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92647 CATWALK CB INVESTMENTS INC CELLZONE 119 MAIN ST 300 PACIFIC COAST HWY 18 TECHN OLOGY DR#166 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 I IRVINE CA 92618 CHICAGO-T000 CHILI BEANS CHUCK DENT SURF CENTER 26752 VISTA DEL MAR 1662 HILLHURST AVE#A 224 5TH ST CAPISTRANO BEACH CA 92624 LOS ANGELES CA 90027 HUNTINGTON BEACH CA 92648 CITY SALON OF HUNTINGTON ��i COACH'S GOURMET DELI COACH'S MEDITTERANIAN GRILL BEACH 221 MAIN ST#D 200 MAIN ST#105 301 MAIN ST#102 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 COASTLINE REAL ESTATE COLD STONE CREAMERY HB#111 CONLEY MICHAEL INVESTMENTS LLC 16 GLADSTONE 165 THALIA ST#1 215 5TH ST IRVINE CA 92606 LAGUNA BEACH CA 92651 HUNTINGTON BEACH CA 92648 / / label size 1"x 2 5/8"compatible with Avery 05160/8160 Q / // 7/I)-- Etiauette de format 25 mm x 67 mm compatible avec Avery®5160/8160 / JJIJJJ 09 LS/0915®1Uany 09AE algi;edwoo ww Lg x ww 5Z}ewjo}ap 9j;9nb113 091.8/091901uany qm algijedwoo„g/g Z x„G azis lagel ° CONTINENTAL 1HR CLEANERS COOLEY JOHN CORREA&ASSOCIATES 411 MAIN ST 266 GLENDORA AVE#3 101 MAIN ST#220 HUNTINGTON BEACH CA 92648 LONG BEACH CA 90803 HUNTINGTON BEACH CA 92648 CRABBY'S BOAT HOUSE CROCS CUCINA ALESSA HB 221 MAIN ST#F 'C/O CT BUSINESS LICENSE 520 MAIN ST HUNTINGTON BEACH CA 92648 PO BOX 867 MONSEY NY 10952 HUNTINGTON BEACH CA 92648 DAEYA SALON DAIRY QUEEN DANIEL JAFFE DDS 526 MAIN ST#102 11479 BROOKRUN CT 305 ORANGE AVE#C HUNTINGTON BEACH CA 92648 RIVERSIDE CA 92505-5119 HUNTINGTON BEACH CA 92648 DEVILLE DIANES / BEACH FEVER !DING DR 424 OLIVE AVE 2401 W 208TH ST#4 311 5TH ST HUNTINGTON BEACH CA 92648 TORRANCE CA 90501 HUNTINGTON BEACH CA 92648 DIRTY DOG WASH DOWNTOWN CHIROPRACTIC DUKES 504 MAIN ST#C WELLNESS CTR 317 PACIFIC COAST HWY HUNTINGTON BEACH CA 92648 305 ORANGE AVE#F HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 DWIGHT'S BEACH CONCESSION EL DON LIQUOR ' ENERGIZE YOUR LIFE 1210 MAIN ST 470 PACIFIC COAST HWY 525 PECAN AVE#3 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 I � i ENLARGE MEDIA GROUP ESTHETIC RX EUROPA NAIL STUDIO 307 3RD ST#101 428 MAIN ST#101 508 MAIN ST#A HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 EXOTIC HOUSE OF JERKY EYECONICK EYEWEAR FASHION AT THE STRAND 8132 FIRESTONE BLVD#18 526 MAIN ST#101 405 LAKE ST DOWNEY CA 92241 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 FIRST BANK FOREVER 21 FRED'S MEXICAN CAFE 501 MAIN ST#H 12001 S ALAMEDA ST 1310 LEWERS ST HUNTINGTON BEACH CA 92648 LOS ANGELES CA 90058 HONOLULU HI 96815 I I G BY GUESS G L M & INVESTMENTS INC G W TOURS 1444 SOUTH ALAMEDA ST 1200 MAIN ST#240B 120 PACIFIC COAST HWY LOS ANGELES CA 90021 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 label size 1"x 2 5/8"compatible with Avery 05160/8160 ® Etlauette tle format 95 mm x R7 mm rmm�atihia avar.Avary®riRfl/RiRn 0919/091g®fUDAV Dane algljedwoo ww Lg x ww gZ jewaol ap ajjanbll3 0918/09 Gg®fjany gjlnn algljedwoo ,e/g Z x,<l azls lagel so GALITZEN PROPERTIES GALLAGHER'S PUB & GRILL GLOSS PO BOX 151 9743 EL PORTAL CIR 4135 STRUGEON CT HUNTINGTON BEACH CA 92648 FOUNTAIN VALLEY CA 92708 SAN DIEGO CA 92130 GOMEZ GABRIEL (CT) GROOVE FOOTWEAR INC GRUPO GALLEGOS 8741 RAMSGATE AVE 101 MAIN ST#400 300 PACIFIC COAST#200 LOS ANGELES CA 90805 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 H B FANTASEA H B PACIFIC COAST ENTERPRISE H M R ARCHITECTS PO BOX 2172 6302 PRINCEVILLE CR 221 MAIN ST#I VENICE CA 90292 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HAMLIN GOODING HAVAIANAS SANDALS HAVEN OF WELLNESS 221 MAIN ST#J 412 OLIVE AVE#283 315 3RD ST#H HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HEAVENLY COURTURE HOLLY'S YOGURT HOLLYWOOD HAT LOUNGE 3001 ENTERPRISE ST#100 213 MAIN ST PO BOX 7061 BREA CA 92821 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92615-7061 HOME THE SKIN AND BODY SPA HOWARD FISCHER DVM HUNTINGTON BEACH BEER COMPANY 417 MAIN ST#202 1113 20TH ST 201 MAIN ST#E HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH BICYCLE HUNTINGTON BEACH EASY RIDER, HUNTINGTON BEACH REALTY COMPANY DANK CLOTHING 322 MAIN ST 326 MAIN ST#101 P 0 BOX 6013 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92615 II HUNTINGTON FINANCIAL HUNTINGTON SURF & SPORT HUNTINGTON SURF INN 428 MAIN ST#205 300 PACIFIC COAST HWY#408 PO BOX 518 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 GLENCOE IL 60022 HURRICANESHB RESORT &BAR &GRILL I HYATT REGENCY I H O P 200 MAIN ST#201 SPA 11500 BARMAN ST HUNTINGTON BEACH CAA 92648 HUNTINGTON BEACH CA 92648 21500 PACIFIC COAST CULVER CITY CA 90230 9 � IN CALIFORNIA INC INHOUSE SOLUTIONS INITIATIVE 300 PACIFIC COAST HWY#408 PO BOX 3239 15700 WILSHIRE BLVD#400 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92605 LOS ANGELES CA 90036 label size 1"x 2 5/8"compatible with Avery 05160/81^60 �/ h _ • 7/ ��� Ftinnwtte rip.fnrmat 95 mm Y R7 mm rmmnatihla 0 avam Avery . n/R1 Rn Ogle/09Lg®naany oane alglfedwoo ww Zg x ww gZ junot ap a0anbl13 09L8/09Lg®tiany qm @Igliedwoo„g/g Z x 1.ozls lagel ° INNOCEAN WORDWIDE AMERICAS INNOCEAN WORDWIDE AMERICAS ;INVESTMENT BUILDERS LLC 4 PARK PLAZA#950 180 5TH ST#200 101 MAIN ST#280 IRVINE CA 92614 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 ISLAND COWGIRL JEWELRY JACK'S BEACH CONCESSION JACK'S GIRLS 320 1/2 MAIN ST 2111 RED JACKET CIR :7575 REYNOLDS CIR HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH CA 92647 JACK'S SURFBOARDS JAMBA JUICE#26 JANIES BEAUTY SALON 7575 REYNOLDS CIR 6475 CHRISTIE AVE#150 315 3RD ST#F HUNTINGTON BEACH CA 92647 EMERYVILLE CA 94608 HUNTINGTON BEACH CA 92648 i JAWS JAVA POINT !JAX BICYCLE CENTER 419 MAIN ST#61 300 PACIFIC COAST HWY#408 14280-D CULVER DR HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92604 JMJ FINANCIAL GROUP JOHNNY ROCKETS KA SHABU 95 ENTERPRISE#340 120 5TH ST#100 6612 BLUE HERON DR ALISO VIEJO CA 92656 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 i KILLARNEY'S I KITE CONNECTION KOKOMO'S SURFSIDE GRILL 7400 CENTER AVE#111 7112 CANDLELIGHT CIR 20431 GRAYSTONE LN HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92646 L3 ASSOCIATES LAZ PARKING CALIFORNIA LLC i LEE ROBINSON, CPA 419 MAIN ST#73 15 LEWIS ST PO BOX 2967 HUNTINGTON BEACH CA 92648 HARTFORD CT 06103-2502 COSTA MESA CA 92628 I LETS GO FISHING LIVERY DESIGN GRUPPE LONGBOARD RESTAURANT & PUB 11734 FOREST GROVE ST 1220 WALNUT ST 217 MAIN ST EL MONTE CA 91732 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 LUCY'S TAILORING &ALTERATIONS LUGGATTI'S ITALIAN GRILL LUIGI'S RESTAURANT 504 MAIN ST#B 210 5TH ST 221 MAIN ST#B HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 i M E HELME HOUSE FURNISHING CO MAILBOX STATION MAIN STREET CELL PHONE REPAIR 517 WALNUT AVE 419 MAIN ST#A 417 MAIN ST#102 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-5199 HUNTINGTON BEACH CA 92648 label size 1"x 2 5/8"compatible with Avery 05160/8160 Etiouette de format 25 mm x 67 mm rmmnatihla avPc A\1P.r11®S1Rn/A1An 0919/09190 fuany oane algljedwoo ww L9 x ww 9Z juwaoj ep aj4an1bg3 0919/091ge fu@AV y11M agludwoo„2/9 Z x„G azls laqul ° MAIN 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I The District's Advisory Boazdhaspreparedandfile.dwiththeCityClerkan"AnnualRepoNOp- crating Budget 2011-2012 Fiscal.Year to Date"and"Proposed Budget for Fiscal,Year 2012-2013"(collectively, am over the age of eighteen years, and "Annual Report");and not a party to or interested in the notice NOW,THEREFORE,the City Council of the City of Huntington Beach does hereby resolve as follows: ppublished. I am a principal clerk of the SECTION 1.The City Council hereby approvesth'Annual Report filed by the Advisory Board in p p the City Clerk's'office attached hereto as Exhibit A and incorporated herein by this reference,which includes a proppoosed budget for Fiscal Yeaz 2012-2013 and a description of the improvements and activities to be provided HUNTINGTON BEACH for Fiscal Year2012-2013.' INDEPENDENT, which was adjudged a SECTION 2.To levy and collect assessments within the District area for Fiscal Year 2012-2011as per the as- sessment schedule listed in Exhibit B attached,hereto and incorporated herein by this reference. newspaper of general circulation on SECTION 3:The typ.e or types of improvements and activities proposed to be funded I by the levy of assessments September 29> 1961 > case A6214> and on businesses within the business improvement area are specified in Exhibit C,attached hereto and incorporated herein by this reference."Further,the improvements,if any,to'be acquired for the proposed business improve- June 11 , 1963, case A24831 , for the me°`area are specified in Exhibit C. SECTION 4.A public hearing shall be held before the City Council on September 17,2012;at 6:00 p.m.,or, City of Huntington Beach, County of as soon thereafter as this matter may be heard,in the Council Chambers of the City Hall,2000 Main Street, Huntington Beach,California,at which time the Council will hear all interestedpersons for or against levying Orange, and the State of California. Of the assessment,and the furnishing of specified types of improvements or activities. Protests may be made, orally or in writing;but,if written,shall be filed with the City Clerk at or before the time fixed for the hearing Attached to this Affidavit is a true and and contain sufficient documentation to verify business ownership and validate the particular protest.-An protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth complete copy as was printed and the irregularity or defect to which the objection is made.The City Council may waive any irregularity in the p pY p fohn or content of any written protest,and at the public hearing;may correct minor defects in the proceedings., A written protest may be withdrawn in-writing at any time before the conclusion of the public hearing set forth published on the following dates). above.If written protests are received by the owners of businesses within the District,which will pa 50%or more of the total assessments to be levied,no further proceedings to levy the proposed assessment shall betaken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority e� e� protest is only against the fumishing of a specified tyyppe or typpes of improvements or activity'within the District, Thursday, September 6, 2012 those types of improvements oracUvinesshallbeeliminated. SECTION 57he City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in'a newspaper of general circulation at least sevendays before the public hearing. - SECTION 6.Further information regarding the proposed,business impprovement district may be obtained at certify (or declare) under penalty the Huntington Beach City Hall,2000 Main.Street,Huntington Beach,Caol is 92648;telephone(714)536- 5542;or from the Huntington Beach Downtown Business Improvement District,315 3rd Street,Suite E,Hun- of perjury that the foregoing is true tingtonBeIach,CA9.2648,(714)536-8300. SECTION 7.The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each and correct. business owner in this area within seven days after the CounciPs adoption of this resolution. SECTION 8.This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 20th day of August,2012. " Exhibit B Downtown'Business Improvement District Executed on September 12, 2012 'Assessment Formula2012-2013 lM at Los Angeles California Bene'tZrtiei'I° ;' Retail Businesses 1,000 sq.it or less. $300 (includes'Nail/Hair/Skin Salons), 1,001 sq.ft.to 2,500 sq.ft. $60o 2,501 sq.ft"to 4,999 sq ft. $900 5,000 sq.ft.or more- $1,200 Restaurants 1,Oo0 sq.ft.or less $300 1,00i,sq;ft:to 2,500 sq.ft. $600 Lid i 2,501 sq:ft.to 4,999 sq.ft $900 Signature 5,000 sq.ft.or more $1,200 I Hotels ..20 rooms or less $180 21-50 rooms $360 " 51+_rooms SERVICES/0F 10c* First Floor - $240 Second floor or higher • $120 Cart/Kiosk $60 Banks/ATM $600 Benefit Zone 2r5r ;;; ;' ,', Retail Businesses $300 (Includes Nail/Hair/Skin Salons i Restaurants $300 i Hotels 20 Rooms or Less $18o 21-50 Rooms'. - $360 • - 51+rooms $6oO Service/Office" Firts Floor - $120 ` Second Floor $60 EE Cart/Kiosk. $ 0 Banks/ATM $600 • ' Assessments Excluded for Apartments;Real Estate Agents,Non-profits and Home based businesses, and Temporary vendors. • Temporary businesses(defined as business open 60 days or less)pay 50%of yearly assessed fee rate. • _Businesses and Non-profit Organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit Organizations within the BID Assessment Zone can voluntarily participate by paying$30 to the Downtown BID directly. Exhibit C „ i5► � ' ' �,."'• �' t e �##,$1r59 ffrr�fonl3egi�Ittlp74V�fd1�#9�, .r' . Council/Agency Meeting Held: T Deferred/Continued to: *Appr Mb ❑ Conditionally Approved ❑ Denied C CI rk'S. igna r Council Meeting Date: August 20, 2012 Departm t ID umber: ED 12-31 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A. Wilson, City Manager PREPARED BY: Bob Hall, Deputy City Manager/Director of Economic Development SUBJECT: Approve Annual Report and fiscal year 2012/13 Budget and adopt Resolution No. 2012-56 declaring the City's intention to levy an annual assessment for fiscal year 2012/13 within the Downtown Huntington Beach Business Improvement District (BID); and, schedule a Public Hearing for September 17, 2012 Statement of Issue: On September 7, 2004, the City Council approved Ordinance No. 3661 establishing the Huntington Beach Downtown Business Improvement District as a method to market the downtown area. The State of California Parking and Business Improvement Law of 1989 requires an Annual Report be filed for each fiscal year, a Resolution of Intention to be passed to levy an assessment for the next fiscal year, and a public hearing date be set. Financial Impact: Revenues and expenses are included in the City's 2012-2013 Huntington Beach Downtown Business Improvement District Budget (Fund 710). Recommended Action: Motion to: A) Approve the Annual Report and Fiscal Year 2012-2013 Budget of the Huntington Beach Downtown Business Improvement District; and, B) Adopt City Council Resolution No. 2012-56, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2012-2013 Within the Huntington Beach Downtown Business Improvement District;" and, C) Direct the City Clerk to schedule a public hearing to be held on September 17, 2012, and send copies of the Resolution of Intention, including the BID Boundary Map and assessment formula to each business to be assessed, and publish the same in a newspaper of general circulation as required. Alternative Action(s): Do not approve the Annual Report and Fiscal Year 2012-2013 Budget and deny the Resolution. H B -9 1_ Item 10. - 1 REQUEST FOR COUNCIL ACTION MEETING DATE: 8/20/2012 DEPARTMENT ID NUMBER: ED 12-31 Analysis: In September 2004, the City Council approved Ordinance No. 3661, establishing the Huntington Beach Downtown Business Improvement District (HBDBID) to fund promotional activities benefiting all businesses within the district area. During Fiscal Year 2011-2012, the HBDBID promoted and enhanced the overall appeal of Downtown through its programs & services, including holiday beautification, street services, public safety and marketing programs. Additionally, HBDBID manages the downtown maintenance operations with funds administered through the City of Huntington Beach Public Works Department and Surf City Nights with funds generated by event fees. City Council is asked to approve the Fiscal Year 2011-2012 Annual Report and Fiscal Year 2012-2013 Budget of the HBDBID; adopt a Resolution declaring the City's intent to levy an annual assessment for fiscal year 2012-2013; and schedule a duly noticed Public Hearing for September 17, 2012. Funding recommendations to the City Council are made by a ten-member (nine voting members, one non-voting member) Advisory Board which is elected annually by assessed members. State law requires that HBDBID activities benefit businesses located and operating in the assessment area. Downtown businesses are assessed based on their size, location, and business type. Assessments range from $30 to $1,200 per annum. There are no proposed changes to the boundary map or assessment from the previous year. The HBDBID anticipates an operating budget of $193,850 during Fiscal Year 2012-2013. Revenues consist of $97,850 from annual assessments, $41,000 generated through special events and $55,000 generated through Surf City Nights. The HBDBID will maintain $50,000 in reserves that is unbudgeted. The combined proposed budget and reserves total $243,850. As required by State law, a protest hearing must be held to provide the opportunity for any affected businesses to voice their protests or submit protests in writing. The Resolution of Intention sets this public protest hearing for September 17, 2012. At that time, the City Council will tally the percentage of assessments protested and will hear additional public comments on the renewal of the HBDBID. If the protests total less than 50% of the total amount of money to be collected, the City Council can approve the renewal of the HBDBID. The City Council also has the option of reducing assessments or modifying the boundary area if public comments prompt adjustments. Item 10. - 2 xB -92- REQUEST FOR COUNCIL ACTION MEETING DATE: 8/20/2012 DEPARTMENT ID NUMBER: ED 12-31 Environmental Status: Not applicable. Strategic Plan Goal: Enhance economic development Attachment(s): 1 Resolution No. 2012-56, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2012-2013 Within the Huntington Beach Downtown Business Improvement District;" including Exhibit A: Huntington Beach Downtown BID Annual Report, Exhibit B: Assessment Schedule, and Exhibit C: Boundary Map xB -93- Item 10. - 3 ATTACHMENT # 1 RESOLUTION NO. 2012-56 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2012-2013 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District(the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2012-2013 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2011-2012 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2012-2013" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2012-2013 and a description of the improvements and activities to be provided for Fiscal Year 2012-2013. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2012- 2013 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3: The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. 12-3389/81580 1 Resolution No. 2012-56 SECTION 4. A public hearing shall be held before the City Council on September 17 , 2012, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution.of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington Beach, CA 92648, (714)536-8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 20 t h day of August , 2012. Mayor REVI AND APPROVED: ZWDevelopment PROVED: C' ager Direc APPROVED AS TO FORM: F e City.Attorney 12-3389/81580 2 -jt�solu 'o No.2012-56 s oa w t s. � a ED RD i; Exhibit"A" - Resolution No.2012-56 Ad-%WALLY LEFT BLANK Item 10. - 8 HB -98- Exhibit"A" - Resolution No.2012-56 Contents • o • a o s • • • • • See • • • e e • • • e 9 • . . . e • • • • • • • o * a * * * * . we • o • e • • e e • • e • a * * * . * e e e o . . . • • o o • • •• • e • es • • e • • • • • • eaee • ee • • • • • • e • • ee • • • eo • eeee • oe • • • • e • e • • • • eee • • ea • • eo • eeee • • e • eeee ABOUTTHE BIDee••e• •••eeee•e•ee•e••e•e••e•ee•••eeeeeoeeeee•eee•e•e•ee• 2 COMMUNITY HIGHLIGHTS•••eee••eeee•eeee•eeo••e••e•• ••eee•••..e• 4 PROGRAMS & SERVICESoeee••ee••eeeeee•eeee••oe• ••ee•• •eeo••eeee• 5 BOAR® OF DIRECTORS & STAFF .....•...••....••......•.•..• 1 I® RENEWAL ®GET..................... ..... ...... ........ 20 VISIONo• ••e••••ae••eeo•eoe••oeee••e •eee•eee•eeo•o••eeeoe•eeo•e•eoe ••000•o•• 2 TA Y V U. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a • • • • e.e e • ••&-4 • e e e e • o e • • e e e o o • s e • o • • e e • • • a • s e • a • • • e o • • • a • • a o o • • e • • • a e e e e o e • • o e • o • • • o e o • o • • 0000 • • o e • e o s o • • e • e a e o • • o e • • o • • e e e • • • o • • o e e e e o 0 0 • e • o • o o e • • • e e e • o e e s o 0 o e s e • o s o s e e e • s e e v v EN .., w HB -99- Item 10. - 9 Exhibit"A" - Resolution No.2012-56 ABOUT THE HU" N"FOING'"I"ON Batom:A" CH DOWNTOWN BID 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 C. 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 e 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 • 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 00 00 0 0 0 0 0 . 0 . 0 . 0 0 a 0 . 0 0 0 . 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 The Huntington Beach Downtown Business Improvement District (HBDBID) is a 50106 business organization formed in 2004 by the city council at the request of downtown merchants. Businesses located in the dynamic Downtown Huntington Beach area are all members of the innovative, business run Downtown Business Improvement District. The HBDBID is a public/private partnership where downtown retail, services and restaurants make a collective contribution to the maintenance, development and promotion of the downtown district. This not for profit organization works through programs, services and advocacy to improve the economic, social and environmental vitality and beautification of HB Downtown. For more information please visit hbdowntown.com. Also connect with Downtown Huntington Beach on: FACEBOOK YOUTUBE facebook.com/hbdowntown youtube.com/user/ surkitysoul 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 e 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 e 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Item 10. - 10 HE5_=sIQ 1012 AIN,N11AL�EPORT r'-E 2 HB -100- Exhibit"A" - Resolution No.2012-56 HUNTINGTON BEACH BID MAP 0 0 0 0 0 0 a 0 0 0 a 0 0 0 a a 0 0 0 0 0 0 a 0 0 0 0 0 a 0 0 0 0 0 a a a 0 a a 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 a 0 a 0 0 a 0 a a 0 0 0 0 0 0 a 0 0 0 0 a 0 a a 0 0 a a 0 0 0 0 0 a s a a 0 0 0 a 0 a 0 a 0 0 0 0 a a 0 0 0 0 0 0 0 0 a a 0 0 a 0 0 0 0 a a a 0 a a a 0 a a 0 a 0 0 0 a 0 0 a a a 0 0 0 0 0 0 0 0 0 a 0 0 THE HBDBID currently represents over 250 downtown business members, and continues to increase in size with new businesses opening each year. The boundaries of the district include the Hyatt Regency and the Hilton Waterfront to the south, Eighth St. to the north and inland on Main St. to Palm Ave. Due to the success of the activities of the BID's programs, it has received complete support in renewal for the past eight years. �m tiKtiY '� S �� 3 ya T T o-�' I f/ x• SF < .. .. i ,v. 34 y '� . 1RT xr•r�t ». as #S a a...... , i4Ai: � fives B•Fiyli . ASS N \ - ♦NX)4, ..'... ••tea � .......�«.- we+ � v � s jVOW J. f3 into each 3 S..... `s'i nto n Business improvement istrict y / AaTO M and ' ■ Ak.� HB -101- _B v=v D 12 _. r _ t� Item 10. - 11 Exhibit"A" - Resolution No.2012-56 COMMUNITY HIGHLIGHTS • @@ 0 P 0 4 0 i • i • • i 0 0 0 i 0 • • • • 0@ • • • • @ Q • • q • • • • • • O • • • • • • O O • • • • • O O i • 0 0 • 0 0 0 O P O O O • . . . . . . . .. • • @ i • • • @ O ! ! • • • . . . . . . . . . . . . . . . . O . . . . . • • @ O • O O • O O O • O @ • • • • • O O O • • O O • O • O O O O R ! O • O O i O . .. NB DOWNTOWN BID Welcomed 16 New Merchants in 2012 The Downtown District welcomed 16 new businesses to the community in 2012, ranging from well known brands like Coffee Bean and Tea Leaf to area exclusives such as Baguetier Bakery, Gloss Boutique, Heavenly Couture, Stuffed, Pedego Electric Bikes, North Shore Poke Co., Pizza Lounge and Banzai Bowls, to independent shops such as Sketchy Goons, Jacks Garage, 1 Look Vintage, & Home the Skin and Body Spa. With over 250 restaurants, retail, hotels, salons, spas and service establish- ments, HB Downtown has the highest concentration of shopping, entertainment anc dining in Huntington Beach. x � S 20 F \ dl I Piii a I�',i, r A \. O • • 0 • 0 • 0 • • O P 0 0 ♦ • • i • q P • • 0 00 0 • • • • @ i • i O • O • q 0 • q 0 O • 0 i O • 0 0 0 0 0 0 0 0 • • P 6 0 0 0 • q • • i • • O i • • • ! O 0 0 0 0 • f 0 • O • O O O@@@ 0 • • • ! 0 • • • 0 O • • q • 0 • O O i • O O@@@ 0 0 • R • ! 0 • ! 0 • O i@ O Y R 0 0 0 • i 0 • @ R P 0 • i 0 0 • • Q • i• Item 10. - 12 xB -102- H D I D 21'2 N N UAL RE P 3R T :_ . Exhibit"A" - Resolution No.2012-56 PROGRAMS SERVICES 0 0 6 . 0 0 0 0 a a 0 0 . 0 0 0 0 0 0 a a a 0 0 a 0 0 0 a a a 0 * . 0 0 . 6 a 0 . . a . a e o 0 0 0 0 0 0 0 a a 0 0 0 0 0 0 0 a o a • a 0 a 0 0 0 0 0 0 0 0 a 0 a 0 0 a 0 . 0 . & 6 0 0 0 0 . ' . * 0 0 0 0 a a 0 * & * 0 0 0 a . . a 0 . 0 0 0 0 0 0 0 0 0 0 4, . 0 0 0 0 6 * 0 0 0 0 m 0 . 0 0 0 0 In 2012, the HBDBID continued to work to promote and enhance accessibility and overall appeal of Downtown through its programs & services, including holiday beautification, street services, public safety and marketing programs. In conjunction with the City of HB departments of Public Works, Economic Development and the HB Marketing and Visitor Bureau, the HBDBID is proud of the role it plays in promoting HB Downtown as a premier destination for residents and visitors alike. ,A W _4 O 0 a a a 0 0 0 a a 0 0 a 0 0 a a a a 6 0 0 0 0 a 0 a 0 0 a 0 0 0 0 0 0 0 0 0 a 0 0 a 0 0 0 0 0 0 0 0 a 0 0 0 0 0 a 0 0 a 0 a 0 0 0 0 0 a 0 0 0 a o 0 0 0 0 0 0 0 * 0 0 0 a a 0 0 0 & 0 0 0 0 a 0 0 a 0 0 a 0 0 a 0 0 a a 0 0 a 0 0 a e 0 0 a 8 0 0 0 0 9 a 0 0 0 0 HB -103- HE-,-_ I VAL" RE'Item 10. - 13 Exhibit"A" - Resolution No.2012-56 HOLUDAY SEAUTIFICATMN s s o e o e e s • s e s o 0 o e a e s e o e o • • • • f o f • o e s s o e f o e • e a • s • • s e o • • • e f e e • s o 0 o e o e e o e • o e f • o • o o m • O • 0 0 0 0 0 0 9 • • O • e 0 0 • O • O O • e • • 0 • • 0 0 • 0 e • O • •• O • O • • • O • O • O • 0 e 0 e f 0 • 0 0 0 0 0 0 • f 0 0 0 9 0 0 0 0 0 0 0 • O • Holiday Decor Program In the winter of 2010, the BID unveiled its new holiday decor program featuring a 22 foot tree with rotating light displays located on the 200 block of Main St. Each year the BID adds addi- tional items to make Downtown Huntington Beach a festive destination during the holiday season. The annual Tree Lighting is a highlight on Thanksgiving weekend featuring musical enter �a tainment and a visit by Santa Claus himself. Last year over 2,500 guests enjoyed free refreshments provided by the Hilton Waterfront Resort and Rocky Mountain Chocolate Factory. The merry crowd was delighted with performances by Marina Vocal Arts and Aloha Radio. �� Z Miracle on Main St. The BID continued its holiday program with Photos with Santa by the tree each Tuesday evening and weekends, while The Strand STREET featured an ice skating rink for the second year and engaged visitors in the holiday spirit. Once again, the BID partnered with the HB Youth Shelter and hosted a fund- raiser, "Soup For Youth" during the Children's Holiday Parade. • e s 0 • s o o • e • • ere • o e e e • • e • • e • e e • e e s e e e s • e • e • o o • e e o e • a e a e e • o e e • f o • s e a o • e e o e o e o e a e a e o • o • e e e o o e • e o • • a o a • s s • •• e e o e s • • o e e • e e • e o • • e • o o e f • • o • e s e o f o o m o 0 0 0 o a e a e o o e a o 0 0 o m a a Item 10. - 14 BB -104- cvF 4- € Exhibit"A" - Resolution No.2012-56 STREET SERVICES • e e e s e • e s e e e • • •e e e e o • e o a • • o e o e • e e a e e • e e • • o 0 o e e e e e e • o s o e e e e a • e o s e e e e e e • e e • • e • e e e e e e e o e e e e o e e • • e • • • s e o s s e o e • • e e e e e e e • e e o e e • e • • e • s s o • • o e e e e e e e • • e • e e e e o o • • e e o • s o e Clean Team The street services program is administered by the BID staff and on-street services are performed by our contracted cleaning services provider, Malco Maintenance. Day porters maintain cleanliness in most downtown areas except for buildings that provide their own cleaning service. Porters are responsible for litter, trash removal, spot mopping of sidewalks, minor graffiti removal, dusting storefront sills, and gum removal. Power Washing I The power washing program includes steam cleaning of k sidewalks on Main St. twice a week in peak periods and - once a week in off peak periods. Alleys are steam cleaned quarterly. Coordination with Public Works The BID staff interfaces with Public Works to insure a safer ; WW environment regarding tree trimming, sidewalk replacement T and reporting of major graffiti clean up. _ - TERMCE • • • • e • • e o • o o • • • e e e • o • • • • • e e e e e e e e • e e e • e e • e e e e e • • e e e e e e o • e • o e • • • e o • • e e e • e o e e e o 0 0 e e e o e e • e o • • 4100000000 e e e • a • • • e e e • • e • • e 9 e e o e e e • o e e e e o o e o e e see * e •e e e e o o e e e o • • e * .. a HB -105- HBCBI'2012 `r UAL Bc Item 10. - 15 Exhibit"A" - Resolution No.2012-56 PUSUC SAFE7V . . e e e . . . . e • . e . e . . . a . . . . . . . . . a . . . . . . . . . . . . . . . . . . . . . . . . a . . . . . . . . • . . . . a . . . . . . . . . e. ADVOCACY The BID continues to build strategic partnerships with law enforcement and to advocate for appropriate police coverage for daily details and special events in the downtown area. We continue to be involved in the planning stages of city and community events such as; the Surf City Marathon, 4th of July and US Open of Surfing, to ensure downtown business interests and concerns are represented and addressed. RESPONSIBILITY The BID is active in promoting and sharing infor- mation on responsible beverage service (RBS) and \ Training for Intervention Procedures (TIPSx mm � v classes to all our local restaurants and pubs. These programs are designed to prevent and v \ recognize intoxication, underage drinking and drunk driving, by serving alcohol responsibly, ' Z thoroughly checking ID's, not over serving patrons E and not serving minors. � F iftE D-0 The BID has recently partnered with Harbor \ H,h � all \5 a� Distributing to promote designated driver, safe " �rt driving and taxi voucher programs. ' '" \,\ " '" e • • • e • • e e • e • o • • • • • o • • • • • e e • • • • • • o • • • • • • • • • s • e e s o o • o 0 0 • s • • o e • • e o • • • m e • • o e e • e e o s o • • • e e • • e • • • • e e • • • • • • e • • • • • e • e • e • • s o • • • • • e • • • • • • . • e • • • • • . • e . e • • o s • • • e • • • o s . e • e o • Item 10. - 16 HB -106- HBDBtD 2012 ANNUAL RERGERE Ff.GE 8 Exhibit"A" - Resolution No.2012-56 MARKETING, COMMUNICATIONS • • e e e s s e • • o o • • e e • • e • • • e e • e • • • • • e e • • • o • • • • o s • o • • e o • see • • e o 0 0 0 0 0 • o a e s e • o o • • • s • • s • e • e • • • o • e • • • e • e • • e o • o e e o • • e • • e • e • e • o e o e e s e o s e • e s • s e e e e • • o • • • e e • o m • e e • • • e • m e • e The HB Downtown BID showed continued success in our signature BID events and significant growth in social media programs in 2012. An essential part of the BID's goals is to support the downtown merchants by keeping the downtown district top of mind for local residents and visitors as a primary business and vacation destination. The BID's marketing program is a mix of advertising, public relations, social media, event marketing and promotions, which combined, meet the goal of maintaining HB Downtown as a premier destination which features, unique shopping choices, memorable dining experiences and a multitude of activities for the whole family. " n 0 i s. e e e • •� • e e • • e e e • • e s • • o • • • o • • • • o • e • e • e e e s • • e • • o e • • • • • • e a • • • • e • • a • o • • • e • • • o • • • • • • • • a o m • e e s e • e e m • • o • • • e e s e o • • • • e • • • • • • • s • • • • • • • o e o e • s • e • • • e e • e • o • • • • o • • • o e • • • o e • • HB -107- HBDBID 2012 ANNUAL R Item 10. - 17 Exhibit"A" - Resolution No.2012-56 • e e • • • • • e • e • s • • o • e • • • a o • • • • • • e • • • • • o e • e • • • • • • • • s • e • • e • • • m o s o e e e • o e • e e e • e • o e • • • • • e • e • e • • • • 0 0 • o • • 0 • • m • • e • • • e • • • o o • • e • • • e • • • • o • • • • • • o • 0 • • • o • • • e • • o m 0 • e e e e • • o • • 0 0 0 The ultimate goal is to market the HB Downtown District to maintain and increase consumer traffic and sales The marketing efforts of the BID have the primary purpose to expand our customer base and increase sales. After carefully considering a multitude of marketing possibilities, the 2012 choices were those deemed to be the most appropriate and im- pactful media purchases. The BID introduced its first ever Holiday Coupon00 book to solicit extra business during the season. ",-", N The advertising was complimentary to the 60 participating BID members and the book was" ` �' NI N r r > A , 3 freely distributed to the public. The books were!----R1 'HOLIDAY C a D P o N s delivered to residents located outside the down- ,'"'- town area. The BID was excited to advertise quarterly with a ' M 1 , 10GR full page ad in the SANDS Community Service * NS DOW Guide that is delivered to over 80 000 householdsA® °1 � ,� ,. ra in Huntington Beach. °° "rt•�:a c�i tmmasred u 2a saro�s$Baas `` � Print ads promoting Surf City Nights and Art Walk t gycra,keweo�on�ureureMusx eaaa oars were placed in the WHERE Guestbook which 6&Svft7tp =5t516 ' sd;$ Es+� �„urrunncpvrc�-we�sum�, a+rau arrows receives year round exposure to guests in over � � kNAM 14,000 hotel rooms in Orange County. The latest BID events were featured on the new kAft high tech Auto Dealers Reader Board and visible 6 `` des to thousands of commuters on the 405 Freeway! Our events are often seen on Huntington Beach Channel 3 in Surf City Highlights and in static marketing pieces. • m • • • • s • • • • e • • e • • • • • • • s • • • • • • • e • • • e • • • • s • • • • • • • e e • s • • • • • e • • • o • • e • • • • • e • • • o • • • • • • • • e • • • • • • • • • • • • • • • • • • e • • • • • • • e • • • • • • • 0 • • • • • • • • e • • e • • • • • • • • • o e • • e • • o o s • • e e m • • a • Item 10. - 18 HB -108- HBDBID 2012 ANNUAL REPORT PAGE 10 Exhibit"A" - Resolution No.2012-56 • • e • o • • e e • • • s • e • • e e e • o o • s • • o e e e • e e e • • e o • o • • e e • e o • e • e s e o 0 0 • e o • o • • e o 0 0 • e • o e • o e o o• • • • • • • • e o • e • • • • • • • e • • o • • • • • e e • • s • s • • • o e e • o • • • e • e e • • • e s e • e e o o • e e • e e • e e • • e e e • s • •e Marketing The BID took advantage of Downtown priority placement in the City banner program and displayed banners quarterly for the Art Walk, Surf City Nights and for special events such as Chili At the Beach, Surf City Days, Halloween Fest and Miracle on Main St. a €1 �J� °+,i �! dy .erf(flsti�'Fseri' }arket Fri Baked i30dda_ � e l� l ek+lercheaik skied Fru r�`Nuts Arte s Ct tts Yersoors LiV n;etEaiM6M , o rt+�h ult�iAkrxre 0 iCld'e sties By partnering with the Taste of Huntington Beach and the HB Restaurant Association once again this year, we were able to place 60 pennants on Beach `_ Blvd. and 20 other locations around town promoting Surf City Nights. ., s> Syr Cross-Marketing Huntington Beach is fortunate to host many special events pier-side, on the beach and in downtown on Main St. We attempt to cross market with as - �? many events as possible, again with the goal of creating awareness, buzz and generating visitor traffic. We offer the SCORE program to most events that have over 100 participants. SCORE (Surf City Offers for Retail and Entertainment) is a comprehensive special offer and discount program available to all participants in special events. In 2011-2012 we released the new SCORE savings card that features a QR code. By utilizing a QR code reader on a smart phone, all participants can view the merchants and their individual special discounts. 2012 SCORE Events & Number of Participants Surf City Splash - 500 Surf City USA Marathon - 20,000 Beach Cruiser Meet - 600 ��'on.nrora Paintball NSSA - 2,500 NAMI Walk - 1,800 PARTICIPATING MERCHANT Sand Soccer - 3,500 & 1,200 • • e • • • • • • • • • e e • • • • • • • e • e • • • e • • o • • o • • • e o • • • e e o e • e • • • • • o • • • • • • e • e • • • e • • • • • • • • e s e • • • • • s • e • o e o • e • e o • • • • • e • o • e e • e • e • • • e • • o e • • • • e • s • a • e e • • • e • o e o • • e s e e • o m e • . . . see * . * HB -109- H BLILS)i D 2012 ASV(UAL REP Item 10. - 19 Exhibit"A" - Resolution No.2012-56 . • • • e • • • • • • • e • a e • • • • e e e • • • • • • • • • • • • • • • s e • • e • • • • • e e • • • e • • • • o • • • • • • e s e e • • • • • • • • • • • e • e o • • • e e • • • • • • • • e e • • • e e s • • o • • • • • • e • • • e • • • e • e • o • • • • • • • • • • • • • • • • • • • • • • • • • • • • • e • • Advertising Print media was determined to be the most effective and appropriate media purchase to reach our target demographics for most of the BID events. Newsprint ads were purchased in the OC Register, the Huntington Beach Independent, the Local News, the Wave and the Fountain Valley News. almir ksEraaaaa,R��r.:= EVERY TUESCAY 6-8PM i - 5 70 UNIQUE VEND CBS, STREET MUSIC PERFORMERS KIDS ACTIVITI ES YE � S F� S vv. 11DOAM-6.�M .te ,,, ,,, "� ••••1•ewp.rswerwv.Ip�••ma NEW Salsa T3dWgCaahst aCiHi m�a _ Da&Tay Choppors-Trlkr - 2 Sbg.d U.Musb EdtNTIl �AihIPNSEtfTE �a OMA @y ATON BEAG �' � ° ENTFRUIiNJAfttT FQKrw MRaE FAtiKy k -CHILI COOK S 7 Marketp"Featuring C"tt 7ug5 + q,'tali,,, a. - r riv..F..._ K36 +wne 1'arsytasa � - awes wa rt,�c � amyta.•ar�'s �-- .z e e • O O • • • e O e • • e • • O O • • • • e • • • e e • • • • • • • e e • • • O O • • • e • • • • • • O • • • • • • • w o e • e e e • • • O e e e • • • • • • e • • • • • • • e • e • • • • • • e e • e • • e • • • • • • • • e • • o • • e • e e e • • • • e • • • • • • • • e • • • • o • • • e o • e o • e • e e • e e e • Item 10. - 20 HB -110- HBDBiD 2012ANN REP,"-)� PAGE 12 Exhibit"A" - Resolution No.2012-56 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . .. COMMUNICATION j The official HB Downtown Business Guide was reproduced in 2012 and is currently being updated once again to include our newest ' s BID members. The guide is distributed to 10 Huntington Beach hotels, the visitor kiosk, the information booth at all BID events and to HB Downtown businesses to distribute to customers. The BID produced a video titled x �~ R "HB Downtown BID i'llNO Dollars at Work" gic Buzz Keep avKn +�mt RlT< which highlighted testimonials by RIGHTS THIRD JOLY&AUGUST SPECIAL EVENTS BID members regarding the benefit uR p July 14 15 h Claan UP Ik HE NEYr'S .kl 15 S I f SunCays�At intasnat—I&d Museu 1-4 00 CHILI AT THE J-11-17 EH sent ne Suri QN Nicnu 5:00-9:4a _H of BID membership and describing - '- July 10 +£6 faf W'a i-B 0080� July 22 ".fin'S_d.y'C—M Pi.Pl—11:00-15 00 July 2$ 5 , .1, '—n-TP 3dL the programs and services that the slp must, N�#e t#S Oven of'..,-anrre rust: 9:at:no;kale,of fame Ind.uaian 10:01IAM Sy ; A,gast8 s;afHall Cr fame lnaoa,a,_,O:M}AM :mot t BID provides its members. The video was posted on August 1-5 US:'4o-an Ca:eera+ion at the Sirens w.c tag th K%and':.. p Aupusf 11 �'.S.ylntaae s�,f cnariw A�ainnx.An sa1E fe cr$'z m.Pa,m a?; 15twaR_C:°°-9: erat the website linked in the monthly BID newsletter and A ukust 12 Sarfin Suntlays Ce t-Pill F11—T I Mt:00 I I--T—dap. A­gus2 24 S.*-d.zl Be.&cf—up J�Y<1T.Lv:;rt�cf ttce / August 25 Surfi Surtd.O C cot.Pi.Plena 11:05h 90 mecRa3ls,reslarasts. slm.r .lst bW�fexi added to the BID Member Handbook. i =_n sianc mn . aHr�<zOCAL�ER0 THE BID staff and directors communicate to the BID TC fi9s LOCAL HERO maxd. RICK PISMETT1'?2<KIQN FIC' PRI.'E zis?htf.R."-: T? 3rny� Cwmty A'HO VdON 2 DIVISIONS.ix THE NSSA RATIONAL CHAMPIORSHIP I tf k- Pace s torsi 3 YOB=�c W fie. � � members through the monthly newsletter and the new Etr s community bulletin board which is located by the foun- tain on the 200 block above the change machine. This information keeps the BID members updated on special announcements, events, and on city policies and programs that effect downtown business. The HBDBID website: hbdowntown.com, is being redesigned with a fresh innovative design. The website is an indispensable marketing tool and invaluable in relating both visitor and business information. The new site will feature key pages on parking, directions, links to all downtown businesses, a calendar of events and more interactive links. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . .. . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 . . . . . . . . 0 . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . HB -111- H6°'6!D 2012 ANNUAL REP Item 10. - 21 Exhibit"A" - Resolution No.2012-56 • • o o e e • 0• 0 • 0 0 a 0 • • 0 • o e e e • • • e 0 e • • • o • • • e • • • • s • • • • • • • • 0 • • • • • 0 0 e • e e 0 • • • • e e • • 0 0 0 0 0 0 • 0 • 0 0 • • 0 e 0 a • e • 0 • e • • • • • • • e • 0 0 0 0 0 00 • 000 0 0 e • 00 e • 00 e 0000 e • e e 0 • 0 e • e 0 0 0 e e e • • • 0 0 0 00 0 • • •0 SOCIAL MEDIA HB Downtown's official Facebook page is continuing to grow at a healthy rate and combined with the dedicated social media pages for two signature events, Art Walk and Surf City Nights, we have a following of over 5,600. The BID will continue to grow these communication channels with Huntington Beach fans to connect and engage them about all that downtown has to offer. The site is updated regularly with the latest events and posting to entice fans to frequent downtown Huntington Beach. SOP HB Downtown Liked �.., 1'. Lc s ,:µw 1(714)S - About Photos s 0 e e • • • • • • • 0 000000 • 000 00 e 00 00 0 000 • e • o e 0 • e • • • e • 0 00 0 0 • e • 0 0 o e • • e • 0 e e 0 000 0 e o • 0 e 0 e • • • 0 0 e 0 • 0 0 0 e e o e 0 0 o e • 0 • • • • 0 • • • • • • • • • 0 • • 0 • • e e • • • • • • • • • 0 0 • • • 0 • • • • 0 • • 0 •• e • 0 0 • 0 • • • • • Item 10. - 22 HB -112- HBL Rig 20_2 ANNIUA!RF--:'RT ACE ?r Exhibit"A" -Resolution No.2012-56 o . . . . . . . o . . . . . . . o . • . o . . . e e . . • s . . . a . . . . . . . . . . . . . . . . a e . o . o o . e . . o . • . o • o . o . . . . o . . • e • e • e o e e • • a • • • s o • • • • e e • • • • • • • • e • e • e o • • e e e e • • e e • e o o e o o • o e s e • e e e o o s e o • • o e e • • o a • • • o BID SIGNATURE EVENTS SURF CITY NIGHTS— Every Tuesday ." The Tuesday night weekly street fair and Certified Farmers market has transformed an otherwise slow Tuesday evening into a dynamic, thriving place to be once per week. 2012 marked the 5th year of Surf City Nights and the second year since the BID has taken over management of the event. The event has surpassed its original expectations with thousands of residents and visitors returning on a regular basis to shop, dine, be entertained and enjoy a mid-week festival in Surf City USA. 2012 Highlights Angels Baseball AM 830 radio broadcast four live Pre—Game Shows with Roger Lodge and Angel Strike force girls in attendance to offer opportunity spins for free Angel tickets. The BID received forty spots each show to promote HB Downtown and BID events. The Princess Party in June was a hit with youngsters who had photo N ops with 6 fairytale princesses that also did a song and dance show each hour. 3rd of July Promotions — fabulous prize items such as bikes, surf board gift certificates, and even a bar-b-que were distributed to a lucky few of the hundreds who lined up to win. Contestants are added to the growing database of community contacts who receive ¢ " e-blast communications about downtown events and promotions. k' B3 f a The BID information booth is sporting ,., a new bright yellow canopy and is highly visible and attractive. Centrally located, it is an essential marketing tool to reach the thou- sands that attend each week. Volunteers distribute promotional i material for all BID members and their related events. • e o • o e • o e e • a o o e • • • • • • o e e s 0 0 00 o •e 0 e 0 00 0 e • • e 0 0 00 e o e 0 • 0 o e e o o • e 0 0 • o a 0 o e • e • e o 0 0 • e o HB -113- HBDa9D 2012 ANNIUAL REr°Item 10. - 23 Exhibit"A" - Resolution No.2012-56 ART WALK— Third Wednesday The Art Walk, now in it third year, brings art enthusiasts to the streets of downtown where over 20 venues host artist exhibits, DOWNTOWN from poets to painters, photographers to sculptors. The free self- HUNTINGTON BEACH guided tour offers guests an entertaining evening of exploring art and ambiance in downtown. The October Art Walk featured "Night of the Dancing Dead" art works as well as the first dance performance since its inception. Students from o• • Huntington Beach High Academy of Performing Arts instructed over 75 ` " a eager community dancers in several practice sessions. The costumed zombies converged in various locations and performed Michael Jackson's "Thriller" four chilling times throughout the evening. The popular perfor- mances were picked up Channel 5, 11, 9 and 2 TV news. The January Art Walk Celebration at the Shorebreak Hotel was a show- Visit fi"d vnW.nxm Par case of artists who participated in 2011 and who are the heart of the Parking,Direstians,Mays i And Artistayyit`a"•e8 creative success of the Art Walk. The event also served as a thank you to the downtown businesses who generously hosted artists this past year. The Art Center continues to be an invaluable partner in hosting and promoting arts and culture while building community. v 3 a i a z k • • • • • e • • e • • • • • • • 1 • • e • • • • • e • • • e e • • • • • • • • •e • • e • • • • • • • • • • • • • • • • e • • • • • e e • e • • • e • • • e Item 10. - 24 HB -1 14- HBDR;D 012 ANNUAL ':[PORT PAGE =6 Exhibit"A" -Resolution No.2012-56 o e . . . e e . . . . . . . . a . . . . . . . . . . . . s . o m o . . . o • a . . . . . . . o . . a . . o . . . a . . . . a . . o o . . . a e . . . o 0 0 0 0 e . e o o . o 0 o m • o 0 o e e . o o e o e e o o e o s e • . o e e e e . . a • eee • e . m a . o o e e o e e • e • . • o e • • s . o . e . o • e o e o 0 0 ILI AT THE BEACH— June 16, 2012 Some like it hot and that's just what they got at the 5th Annual Chili At the Beach where 26 Chili/Salsa teams cooked up some flavorful and spicy recipes while competing for awards in several categories. The crowd of nearly 20,000 was thoroughly entertained by twelve musical acts, including a rocking D3 in the Beer Garden on 5th St. This family friendly event featured a Kids Zone and over 60 vendors exhibiting products geared towards men's interests and hobbies. The event raised funds to support CHOC Children's and the Boys and Girls Club of Huntington Valley. SURF CITY DAYS® September 17-18, 2011 This inaugural event was the end of summer beach bash �~ that included the Sand Sculpture Contest, Community Surf Championships, Stand Up Paddle Surf Race to Ma- rine Safety Demonstration, Community Volleyball Tourna s 2011 ment, Green Expo by the Chamber of Commerce, and a 013 Board Expo on Main St. HALLOWEEN FEST— October 31, 2011 On Halloween, Downtown HB was transformed into HBoo Spooky Town where little super heroes and princesses enjoyed a safe and family- friendly festival. Tons of treats on the streets, a petting zoo, pony rides, games and the new Tunnel of Chills and Thrills entertained the 12,000 guests. The Kid's Costume contest and Canine Howl-O-Ween contests were a big success on The Strand where prizes were awarded for most creative, scariest, cutest, funniest and best duo or group. • s e e e e • • o • o 0 0 . o o • . e o • e • e . o e o e • e .e e o e e s o s s e o e . • o e o o e e o . o 0 o a • e s o m o o e e s e • • e s e • • • oo e s s • o • e o a o 0 0 0 0 0 • eee . o e o o . o 0 o e s e s o m o 0 0 0 0 0 • o 0 o e • a e e . o . o . e e e o o e o 0 o m o m o e e o . o o s o o e e . HB -115- W S 1 D 12!r NNU;:.L _P Item 10. - 25 Exhibit"A" - Resolution No.2012-56 e o • o o e • e o o o o • e a e o • • o o e e o o o • a a • o a o 6 e o a e • • • • • a a o e • • o o a o o a e• e o e o o e o s o o o e s a o o 0 6 o o m o • • o e o o a e e e e • • • o • • e o • • • o • • e • • e e • o s e e • e • • e • • • • • s • • • • • o • o • m • o a e • e • e • e o a • s a o • r • • o • • OUTREACH y The BID partnered with the Chamber of Commerce and the City of Huntington i expo '' Beach to support the first FACE2FACE URDAY f , Business Expo located at Pier Plaza in May. �� 2 2 �, y , Over 100 local Huntington Beach businesses ',-,-,9.,AM-3 PM participated in the one day event that fea- tured a job seeker tent, business networking and a ribbon cutting ceremony too. Local HBFR downtown restaurants generously donated t food and drinks for the Expo participants and VIPs. = , BID Staff, Directors and BID members at- tended many meetings of the City Council, Zoning Administrator Hearings, Downtown Economic Development Committee, Specific Event Hearings and numerous commit- tee meetings to advocate for Downtown Huntington Beach and its interests and to insure continued economic vitality in the downtown district. BID Committees Meeting schedules are published in the monthly newsletter and are posted on the website. Meeting agendas are posted in our office window, on the community bulletin board and at City Hall in accordance with the Ralph M Brown Act. s o e o o • e o o • s o • • e m a e • s e n s e • • • o s e e e e • e o s e • • e e • o e • e • e e e • a • s a e e e e e r o • m e a e a e e o e o o a e o • • o 0 o e o 0 o e o • a e s • • o a • • a • o e s e o • o o • • o s • • e • o • o • • • • • s • e • • • e • o o • • e • o • e • o o • m o o e e o o s a e a e E Item 10. - 26 xB -116- r,�, � . E Exhibit"A" -Resolution No.2012-56 B19AML Monk Ammft vAwm---'nwu-'m OF dum" I rR E TO R A 0" VAN 1" 1 0% F F The Huntington Beach Downtown Business Improvement District is governed by nine voting Board of Directors and the non-voting Past President. The Executive Committee is composed of 4 officers to include the President, Vice-President, Secretary and Treasurer. Board Members are elected for two year terms and officers serve a one year term. EXECUTIVE COMMITTEE Paulette Fischer Steve Daniel President Vice President & SCN Chair Hi/ton Waterfront Resort Rocky Mountain Chocolate Factory Nicole Thompson Anna Padilla Treasurer Secretary First Bank The Strand DIRECTORS Bob Hoxsie Steve Grabowski Mangiamo Gelato Cafe UPS Store Stephanie Wilson Ron McLin Fred s Mexican Cafe Longboard Restaurant& Pub Susie Smith Brett Barnes Art Walk Chair Immediate Past President Makin'Waves Salon Dukes Huntington Beach STAFF Celeste Hamill Mary Ann Senske BID Manager Surf City Nights Manager Mary Anne Chock Office Administrative Assistant • s • • o • e . e . • • • o . • • o • • o • • • • • • e e e • e o o • s . • e o e • • e e • o • • • • s • e e . • • • • • o • • . e • • • o • • • • • • e s • e . o • . e e • • • • • • o • • • • . • . e . • e • e • a . • •. • • e . • e • . . e . • . • • • • . . • • o . • • . • • . • . . . • . • a • • e e. • • e• HB -1.1.7- HBDBID 2012 ANNUAL RERc Item 10. - 27 Exhibit"A" - Resolution No.2012-56 05` 1 D Kwft E N E&WA& &A L BUDGET On September 17, 2012 the City Council will conduct a public hearing and call to approve the BID renewal, budget and assessment fees for the Huntington Beach Downtown Business Improvement District (HBDBID) TERM: No changes, the term remains at one year BOUNDARIES: The same with no changes. ASSESSMENT RATES: Due to the economic climate, the Board of Directors has voted to keep the assess- ments at the current rates. SERVICES AND PROGRAMS: No changes, will continue to include: marketing, special events, advocacy and maintenance. ASSESSMENT FORMULA Benefit Zone1 y Retail Businesses (Includes A 1,000 sq. ft. or less $300 Nail/Hair/Skin Salons 1,001 sq. ft. to 2,500 sq..ft. $600 2,501 sq. ft. to 4,999 sq. ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft. $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/ Kiosk $60 Banks/ATM $600 PiBenef t Zone2 1 Ar Retail Businesses (Includes $300 Nail/Hair/Skin Salons Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 Item 10. - 28 HB -1 18- HBDBID 2012 ANNUAL R£PORT PAGE 20' Exhibit"A" - Resolution No.2012-56 STATEMENT OF OPERATIONS • • • • • • a •• • • • • • • • a • • • • • s • • o • • • e • • • • • e • • • • e • • a e e • e • s • • s s • a• • a • • • e • e • a • • • • • o • • • • •'• s e o • • • • •• • • • o • • • e e • • • e e • e • • • • •e • • • • e • e • • • • • • • • • • • e • • •• • •• e o • • • a e • • e a • • • • • • • • e a a Fiscal Year is October 1, 2011 to September 30, 2012 kk am Assessment Income $95,000 $64,171 Current Year Assessment Income $44,004 Prior Year Surf City Night Income $40,000 $30,000 Events $13,500 $40,925 Tot*!Reven��s � f� $148r�®®Iaod .... .... ..: ti, e Administration/Operations $72,300 $56,562 Professional Services $10,000 $4,632 Marketing &Advertising $41,200 $44,159 Holiday Beautification $25,000 $29,838 This information has been derived from the unaudited financial statements by McGinty, Knudtson and Black, LLC. A complete financial is available upon request. For more information contact the BID office. •• e • o • • • • • e • • • o • • • e • • e • • • • o o • e e • e • • e o • • e • • • • • • • • • • • • e • o • • • • • e • e e • • • o • • • • • • • • • e• • • • e • • e • • s • • e • • e • o • • • s • • • • • • s e • • • • a e • • • e • • • • • • • • s • • • • e • • • e o e • e o • • e • a o • • • • • • s • e • HB -119- og��2022 `````JURL REP,Item 10. - 29 Exhibit"A" - Resolution No.2012-56 2012=201 3 PROPOSED OPERAT NG BLUBG E-T . . . . . . • . . . . . . . . . . . . . . . . . . . . . . e . . • • . . . . . . . . . . . . . . . . . . • • . 000 . 0 • . • . . • .. . . . 0 . . 6604. 0 •. o e • • • . • . • s e . .e e s • • • e • • • • • • • • • • • • • • • • • • o • • • • • • • • . . • • • • • • . • . . • • o s . e . . • • a . • • • e e e e Fiscal Year is October 1, 2012 to September 30, 2013 tt 5 Projected Assessment Income $97,850 Surf City Night Income $55,000 Events $41,000 \ Totol Revenues \\ $193;85U w \� a F � Administration/ Operations $93,150 Professional Services $8,500 Marketing &Advertising $62,200 Holiday Beautification $30,000 IV Total�Expenses $193,85© ° AL4 ,. • • . o . • • • . • . o . . . . 0 • • • 0 0 0 0 . o • • • e • . e • o . . e e . • e . . • • • • . . • • • . e . . . . o . . • . • o . • o e . • . o • . . • Item 10. - 30 HB -120- HBDE--1120i i',NNUAL REPO IT I PAGE Exhibit"A" - Resolution No.2012-56 VISION 0 0 0 0 0 O 0 0 0 0 0 0 O 0 0 0 0 0 0 0 0 0 0 0 a 0 0 0 O 0 O 0 0 O 0 0 O 0 0 0 0 0 0 0 0 0 • • 0 0 0 0 0 0 0 a 0 • O • 0 a 0 0 0 0 0 • 0 0 0 040 0 0 000 0 a o a 0 a 0 a 0 00 0 0 a 0 0 040 00 a a • • 0 • a 0 a 0 0 0 0 0 0 0 0 0 a o 0 0 0 0 0 0 040 0 0 a O 0 0 0 000 0 00 0 0 o a• 0 a 000 0 0 0 0 0 0 0 Complete the design and launch of the new hbdowntown.com website. Complete the zoning permit for Surf City Nights to become a permanent event. Complete research and design elements for standing permanent directories. Expand HB Downtown Business Directory brochure distribution to tourist destinations. Continue to provide a positive, dynamic image for HB Downtown through the consistent use of branding, cross-promotion and high quality marketing. Maintain HB Downtown's reputation as a prime destination for residents and visitors and continue to refine programs and services for best practices. `a, s • . • 0 0 a a a 0 000 000 a 0 0 • 0 o • • 0 • 00 0 0 a • 0 a • 0 0 0 a 0 0 0 0 0 00 0 0 a 0 a 0 0 0 0 . 0 0 0 0 0 0 0 o a o • • 0 0 . 0 0 a o a a • a o a 0 0 0 • a 0 0 0 0 0 0 0 0 00 0 0 0 a 0 0 0 0 o 00 o o a o • 0 0 0 0 0 0 0 0 0 0 o a 0 000 0 0 0 0 0 0 a e o 0 0 o a o 0 0 00 a • • o 0 0 a 0 0 a 0 0 0 HB -121- -B4\.D 2`c_2 P.NJ ;!L1"A'L RE``Item 10. - 31 Exhibit"A" - Resolution No.2012-56 T 1 H A N& & Y-mum- U • e • a e • e a e • e0 .0 .0 . . 0 0 • 0 0 . e e e • e • • 0 a • • o a e • • a e a e • 0 00 • • 0 . e • e e 0 . e • 00 o a a • • 0 . 0 o a 0 0 00 m o e a 0 o e e a • o a e • • • o • o • a e • o • • • e e • s o e o • o s o a e • • a e e • • o s e • s • o a e • • • o • o e o e o e s a e • o m • a s • o o e e • e The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Downtown Huntington Beach. ART WALK COMMITTEE NOMINATING COMMITTEE Susie Smith, Chair - Makin'Waves Salon Moe Kanoudi - Main Street Eyewear Bonnie Gauchupin - Resident Rob Kee - Enlarge Media Celeste Hamil - BID Manager Jose Ruiz - IHOP Kate Hoffman - Art Center Director Gina Le Pert - Resident SURF CITY NIGHTS COMMITTEE Raquel Newman - Baja Sharkeez Steve Daniel, Chair - Rocky Mtn Chocolate Luanne Shoup - Resident Kevin Ashford - Enlarge Media Mary Ann Senske - SCN Manager Bill Cuppy - Pier Realty Bob Hoxsie - Mangiamo Gelato Cafe BUDGET COMMITTEE Susie Smith - Makin'Waves Salon Steve Grabowski - UPS Store Anna Padilla - The Strand Volunteers & Interns Nicole Thompson - First Bank Thank you to our volunteers and interns who volunteered their time to work for the BID EVENT COMMITTEE in 2012. Kevin Ashford - Enlarge Media Chelsea Cepek Jan Douglas - Shorebreak Hotel Cassie Baker Rob Kee - Enlarge Media Dale Stimson Craig Franz - Harley Davidson Kim Holmes Anna Padilla - The Strand Nicole Thompson - First Bank Item 10. - 32 1413 -122- Exhibit"A" -Resolution No.2012-56 INTETMONALILY .LEFT BILANK KB -123- Item 10. - 33 Exhibit"A" - Resolution No.2012-56 � ®toqW nIM To °s3i y n ' v MISSION STATEMENT t T "The Huntington Beach Downtown Business Improvement District is an organization, comprised of the businesses located in the downtown area, united in purpose and dedicated to the improvement of the economic business environment of Downtown Huntington Beach related to marketing, safety; maintenance, tourism,parking and special events." www.hbdowntown.com Item 10. - 34 xB -124- Exhibit "A" - Resolution No. 2012-56 of lr ;: Huntington Beach Downtown Business Improvement District 2012-2013 Budget Proposal (Fiscal year of October 1, 2012 through September 30, 2013) Income BID Assessments/Dues $97,850.00 Surf City Night Income $55,000.00 Events $41,000.00 Total Income $193,850.00 *Reserves- (Unbudgeted) $50,000.00 Income and Reserves Total $243,850.00 Expenses Administration/Operational $23,650.00 Independent Contracting $69,500.00 Professional Services $8,500.00 Marketing/Advertising $62,200.00 Holiday Beautification $30,000.00 Total Expenses $193,850.00 6/21/2012 HB -125- Item 10. - 35 Exhibit "B" - Resolution No. 2012-56 Downtown Business Improvement District Assessment Formula 2012-2013 ... mo Retail Businesses 1,000 sq. ft or less $300 (Includes Nail/Hair/Skin Salons 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft .to 4,999 sq ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM $600 enefitZone2 q , . �. ... �. Retail Businesses $300 (Includes Nail/Hair/Skin Salons Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 ® Assessments Excluded for Apartments, Real Estate Agents, Non-profits and Home based businesses, and Temporary vendors. • Temporary businesses (defined as business open 60 days or less) pay 50% of yearly assessed fee rate. A Businesses and Non-profit Organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit Organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. Item 10. - 36 HB _126- s 10 04 11 l 4 f i i " / III y 1_• „� ,., ti "■Aii.. t ■ r i I( '4� I'llrr! rr r r:'� , r 3 � ME sit y q IT, AMPS 12 .E e e: �Izvn„.gyc 46'if #„ i,l�.,e� y� ....... (( q :': 's tr ✓ z;�� ,� I:: =+.X,RF@#>' ",i ;3 ap '�. ,S.��� 4 ■ E- t ''i irrrsr`;11�x Wx ` r= - i;ri.' "(F. •i•-s 777 3 j E t � M poll! 57 ID �,-t� °� �� � � ESN� ys � rs = w400, v w �u �t�sMs _ lnn pm 5, rovmnt� iW.ri O + cur d r� en n � n 1ZA- WO z -z . r • �{t R' Amy D, laws n ,° sad y��€ ...u.>• _z ;� E N Res. No. 2012-56 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH } I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 20, 2012 by the following vote: AYES: Shaw, Harper, Dwyer, Hansen, Carchio, Bohr, Boardman NOES: None ABSENT: None ABSTAIN: None City Clerk and ex-officio Jerk of the City Council of the City of Huntington Beach, California