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Home My WebLink AboutFY 2012-2013 Huntington Beach Hotel/Motel Business Improveme +' Council/Agency Meeting Held: Deferred/Continued to: )LAppr ed ❑ Conditionally Approved ❑ Denied i CI s Sig ere Council Meeting Date: September 17, 2012 Department ID Number: ED 12-36 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A. Wilson, City Manager PREPARED BY: Bob Hall, Deputy City Manager/Director of Economic Development SUBJECT: Public Hearing to consider adoption of Resolution No. 2012-62 approving an Annual Assessment within the Huntington Beach Hotel/Motel Business Improvement District (BID) for Fiscal Year 2012- 13 Statement of Issue: On August 20, 2012, City Council approved a Resolution of Intention No. 2012-58 to levy an assessment and modify the boundaries to include Sunset Beach within the Huntington Beach Hotel/Motel Business Improvement District and authorized the City Clerk to schedule a public hearing. City Council will conduct the public hearing to consider adopting a resolution to approve the annual assessment for the Fiscal Year 2012- 13. Financial Impact: Revenues and expenses are included in the 2012/13 Huntington Beach Hotel/Motel Business Improvement District Budget 70980101. Recommended Action: Motion to: A) Conduct the Public Hearing; and, B) Adopt City Council Resolution No. 2012- 62, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Hotel/Motel Business Improvement District for Fiscal Year 2012-13." Alternative Action(s): Do not approve the Resolution or modify elements of the annual report, such as the proposed assessment, or activities, and/or improvements to be funded. Item 16. - I HB -724- REQUEST FOR COUNCIL ACTION MEETING DATE: 9/17/2012 DEPARTMENT ID NUMBER: ED 12-36 Analysis: At the request of the Huntington Beach Marketing and Visitor Bureau (HBMVB), the City Council established a Business Improvement District (BID) on August 19, 2002, including all hotels and motels in Huntington Beach for the purpose of funding activities to promote Huntington Beach as an overnight destination. The Board of Directors for the HBMVB serves as the BID Advisory Board. There is no proposed increase to the 2% annual assessment collected from the Hotels/Motels. However, the boundaries of the BID have been expanded to include all hotels and motels in the Sunset Beach area. The assessment funds are collected as a separate itemization with monthly Transient Occupancy Taxes (TOT) paid to the City of Huntington Beach. In addition, to the BID revenues, the HBMVB also receives 10% of the City's TOT revenues under an amended and restated grant agreement approved on April 5, 2010, (originally approved May 15, 2006). Prior to that time, the grant agreement was approved on an annual basis. On May 18, 2009, the City Council approved a $50,000 loan to promote conferences; subsequently, the loan payments were paid in full to the City along with a grant of$75,000. In order for the City to levy the BID assessment each fiscal year, the City Council must conduct a public hearing before adopting a resolution confirming the year's assessments. On August 20, 2012, the City council adopted Resolution 2012-58, affirming its intent to approve the proposed assessments for FY 2012-13 and set the public hearing for September 17, 2012. As required by the Streets and Highways Code Section 36500 et. seq., copies of the Resolution of Intention were mailed to each of the 21 businesses to be assessed. A Notice of Public Hearing and copy of the Resolution were published in the Huntington Beach Independent on September 6, 2012. During the public hearing, the City Council will hear all interested persons for or against levying the assessment. Protests may be made verbally or in writing; however, written protests shall be filed with the City Clerk at, or before, the time fixed for this hearing and contain sufficient documentation to verity business ownership and validate the particular protest. If written protests are received from the owners of businesses in the proposed area that will pay 50% or more of the assessments, no further proceedings to approve the assessment can be taken for a period of one year. Upon the approval of the Resolution, the new assessment formula will become effective as of October 1, 2012. Environmental Status: N/A Strategic Plan Goal: Enhance Economic Development Attachment(s): 1. Resolution No. 2012- 62, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Hotel/Motel Business Improvement District for Fiscal Year 2012-13" xB -725- Item 16. - 2 ATTACHMENT # 1 RESOLUTION NO. 2012-62 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2012-2013 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Hotel / Motel Business Improvement District (the "District"), by the passage of Ordinance 3569 on August 19, 2002. The City is proposing to levy an assessment for fiscal year 2012-2013 pursuant to the process detailed in Streets and Highways Code §365.00, et seq; and The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2011-2012 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2012-2013" (collectively, "Annual Report"); and On August 20,2012 , the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2012-2013 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2012-2013 and a description of the improvements and activities to be provided for Fiscal Year 2012-2013. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2012-2013 as proposed by the Annual Report. The amount of the assessment shall be 2% on overnight room stays and is to apply to all hotels and motel businesses in Huntington Beach as shown in Exhibit B. 12-3389/81578 1 Resolution No. 2012-62 SECTION 3. The assessments collected will be used to fund activities to increase overnight business stays and tourist visits to District businesses. SECTION 4. This resolution shall take effect on October 1, 2012 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 17th day of September , 20 2. Mayor REVI ND APPROVED: INI ED D APPROVED: Manager Director of Economic Development APPROVED AS/TO FORM: City Aforney 12-3389/81578 2 Exhibit "A" - Resolution No. 2012-62 *U sit Huntington Beach Marketing and Visitors Bureau Fiscal Year 2011 /12 Annual Report Submitted to HB City Council July 2012 HB -729- Item 16. - 6 Resolution No. 2012-62 - Exhibit "A" Huntington Beach Hotel[Motel Business improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Table of Contents Page Section 3 Introduction and HBMVB History 4 Research 6 Awards Sales and Marketing 7 Travel Trade and Leisure Market 9 Group Meetings Market Advertising 11 Leisure Market 15 Group Market Media (Public) Relations 17 Media Receptions 17 Familiarization Tours 18 Press Clips 24 Website 25 Social Media 28 Visitor Services 29 Publications & Collateral 32 Advocacy 33 Huntington Beach Film Commission 34 Administration 35 Staff and Board of Directors 36 Looking Ahead 37 2012/2013 Proposed Operating Budget MEE= Item 16. - 7 HB "30�MOMM Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Introduction and History In 1989, the Huntington Beach Conference and Visitors Bureau became incorporated as a private, not-for-profit mutual benefit corporation in the State of California. Its original mission statement was "to create, develop, promote and maintain a strong Visitor and Conference industry that will benefit Huntington Beach economically, environmentally and socially." Funding for the Bureau began in 1989 with a $150,000 annual grant from the City of Huntington Beach. The grant's purpose was "to provide a promotional program for the City designed to attract visitors and conferences to Huntington Beach through advertising, promotion, familiarization, trade shows, market places and other activities." For the next several years, the Bureau continued to receive a fixed amount annual grant from the City of Huntington Beach to maintain its services. In 2002, the Huntington Beach City Council approved the creation of a Hotel/Motel Business Improvement District (BID), to include all hotel/motel properties in the City of Huntington Beach. The creation of the Hotel/Motel BID also included an assessment of 1% on hotel and motel overnight room stays to be used by the Bureau to increase overnight business and leisure stays in Huntington Beach lodging properties. In 2009, to better describe its evolved services, the Bureau officially changed its name to the Huntington Beach Marketing and Visitors Bureau. In 2010, the Huntington Beach City Council approved a Hotel/Motel BID assessment increase of 1%, making the current assessment 2% on hotel and motel overnight room stays. Over the 2011/2012 fiscal year, the Bureau continued to expand its scope of activities and increase efficiency as a destination marketing organization. As the official advisory board for the Huntington Beach Hotel/Motel BID, the Bureau would not have been able to complete the following programs without BID funding. I mum ®f f HB -731- Item 16. - 8 Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Research In 2010/2011, the Bureau commissioned a Visitor Profile Study from Horizon Consumer Science in order to better understand Huntington Beach visitors and their economic impact on the community. This year-long project was conducted in four parts throughout 2011. The goals of the study were to create a comprehensive visitor profile, differentiated by season; measure Huntington Beach's annual visitor volume and visitor spending; estimate the fiscal (tax) impacts of tourism; and measure the amount of employment that is supported by visitor activity. Visitor Profile In 2011, Huntington Beach visitors averaged nearly 37 , years of age and had an overall average household income of$79,000. Six of ten visitors were married/partnered. 71% of visitor groups included F spouses/partners and/or other family members, with an average of 3.6 people in each group. &: Domestically, 60.3% of Huntington Beach visitors are � N California residents, followed by Arizona (10.5%); Utah (4.5%) and New Mexico (2.9%). N � N� International visitors make up 9% of Huntington Beach visitors. The top International feeder markets are Canada (47%); United Kingdom (17.7%); Western �- M Europe (11.5%) and Central/Eastern Europe (9.90%). " 61 /o of visitors named Huntington Beach as their main trip destination. 77% of visitors came for pleasure/leisure/vacation, while the most visited Huntington Beach venue was the beach (73%). Tourism Supported Employment An estimated 2,700 Huntington Beach jobs, representing 3.6% of the city's workforce, are supported by visitor activity. The top three employment categories are food and beverage outlets (47%); paid lodging accommodations (31%); and retail outlets (10%). Fiscal Impacts The study found that there was $281.9 million in direct visitor spending in Huntington Beach in 2011, which led to $366.5 million in direct and indirect visitor spending. $232.1 million of taxable visitor spending for lodging and retail items resulted in $8.2 million in tax revenue: $6.6 million in lodging (transient occupancy) tax and $1.6 million in retail sales tax. Item 16. - 9 HB -732- Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Visitor Volume and Spending Huntington Beach attracted 2.94 million visitors in 2011. (In this study, a visitor is anyone who resides outside of Orange County.) The average length of stay was 1.56 days with a per-capita daily spend of$61.68 per visitor. Day Visitors comprised 80% of the total volume of visitors. Hotel Guests comprised 13% of the total volume, while 7.5% were comprised of Other Lodging guests (typically those who stayed in a private home.) However, the study found that Hotel Guests spent an average of$136.17 per day per person, while Other Lodging Guests spent an average of$48.29 per day and Day Visitors spent an average of$28.13 per day. These average daily spend numbers show us that Hotel Guests comprise 60% of the total direct visitor spend. The study's findings support the Bureau's continued projects and mission to increase overnight stays in Huntington Beach hotels, thereby leading to increased visitor spending and enhanced quality of life for residents. FHB visitor volume „ Av Avg Visitor Days Per- 3 ,a Ttai Visltor5pe�nd l.oct m g Trarrel l0erson g 9 Total �.., Group, b�. Totah .,�RaUo�, Daly Total RatEoti Len h �3egmen#. Amount Ratio Stay- p Amounts Spend mount; . Hotel 377,583 12.8% 3.27 3.37 1,233,012 27.0% $136.47 $167,904,000 59.6% Guest Other Lodging 219,482 7.5% 4.54 2.68 997,253 21.8% $48.29 $48,158,000 17.1% Guest VD ay itor 2,342,267 79.7% 1.00 3.58 2,342,267 51.2% $28.13 $65,887,000 23.4% Total 2,939,332 100.0% 1.56 3.47 4,572,532 100.0% $61.68 $281,949,000 100.0% Hotel Guest represents guests staying overnight any Huntington Beach hotel,motel or inn.Other Lodging Guest represents those who stayed in other Huntington Beach paid or unpaid lodging.Day Visitors are non-Orange County residents,visiting Huntington Beach during the day but not staying overnight. xB -�33- i;eT6. - 10 Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Awards 2011/12 was an award-winning year for the Huntington Beach Marketing and Visitors Bureau. Not only were the city's beaches rated 2 out of 12 five-star rated beaches in the United States by the National Resources Defense Council, but the Bureau and its staff also received additional recognition throughout the year. 9th Annual Service Industry Advertising Awards Gold Award r.... In February 2012, the Huntington Beach Film Commission won a Gold Award for its website, www.FilmHuntingtonBeach.com. The Service Industry Advertising Awards recognize excellence in advertising within the service industry. A national panel of judges reviews entries for execution, creativity, quality, consumer M, appeal, and overall breakthrough advertising content. R ON as' a Z y\ 2011 MarCom Gold Award In 2011, the Bureau won a Gold Award in the Brochure/Business to Consumer category for its Rack Brochure, which was created by Aristotle Interactive. MarCom Awards is an international competition that MARRI COM recognizes outstanding creative achievement by marketing and communication professionals. Winners range in size AWARDS from individual communicators to Fortune 500 companies. ., ,. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals, an international organization consisting of several thousand creative professionals. California Travel Association Emerging Leaders Award In March 2012, Bureau Communications Manager Madison Fisher was among the first to receive California Travel Association's first "30 and Under" Emerging Leaders Award. This award honors those who have made a dramatic impact in the promotion of travel, tourism and hospitality through innovation, awareness, creativity or"stewardship". No lime MEE=SM11 Item 16. - 11 xs -734- Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Sales and Marketing Travel Trade and Leisure Market In 2011/2012, the Bureau continued its international travel trade and public relations agency representation agreements in the UK, Germany and Australia. Bureau staff also attended domestic trade shows and events featuring international travel trade attendees. Australia Sales Trip In October 2011, Bob Wentworth, Vice President of Sales & Marketing, conducted sales calls with the Bureau's Australian agency, Gate 7. Bob conducted calls in Sydney and Melbourne, focusing on Australia-based wholesalers, group incentive companies and travel media. International Pow Wow In May 2012, Bob Wentworth, VP of Sales & Marketing, and Madison Fisher, Communications Manager, attended the US Travel Association's International Pow Wow in San Francisco. In gyp: just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the US (representing all industry MALPOVMOW category components), and close to 1,500 international and domestic buyers from more than 70 countries, conduct business negotiations that result in the generation of over$3.5 billion in future Visit USA travel. The Bureau conducted 38 business appointments with travel wholesaler and receptive tour operator contacts, and met with over 35 domestic and international journalists. 2012 UK/Germany Sales Mission In July 2012, Madison Fisher, Communications Manager, spent a week in London and Frankfurt for media and sales calls. Working with the Bureau's local agencies, Black Diamond in the UK and MSi in Germany, she showcased HB products and the destination to top-notch London travel trade and media. HB -�3s- Item 16. - 12 Resolution No.2012-62, Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request 2012 California Cup For the third consecutive year, the Bureau was invited to participate in the 2012 California Cup, held in Palm Springs just prior to International Pow Wow. Each year, the California Cup attracts the most influential decision makers within premier domestic and international tour companies and airlines, as well as select travel media, to inspect area tourism products and experiences. Senior level, primarily international travel trade and media representatives, attend from various countries throughout the world, including Australia, France, Germany, Scandinavia, South Korea, the United Kingdom, and the United States. ti Al X JF .. i :. t- This year, the Bureau was represented by y Steve Bone, President & CEO of the Bureau and JD Shafer, General Manager of the Waterfront Beach Resort, a Hilton Hotel. Australia/New Zealand Roadshow Accompanying Visit California in July 2012, Melanie Mayer from Gate 7 represented the Bureau in Australia for Visit California's Australia Roadshow. During this 5-day trip, Melanie traveled to Melbourne, Sidney, and Auckland. In Sydney, she held one-on-one appointments with the top 10 Australian and New Zealand tour operators and wholesalers. Melanie also participated in the Destination Marketplace and Reception, where she gave a presentation featuring Huntington Beach to 700 travel agents and media. Item 16. - 13 xB -736- Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Sales and Marketing Group Meetings Market In 2011/2012 the Bureau participated in an expanded number of group meetings market trade shows, with the goal of increasing the number of leads generated for Huntington Beach meeting-capable hotels. IMEX America lWiP In October 2011, Christopher Anderson, Director of Sales, attended IMEX America on behalf of the Bureau. California had a large presence at IMEX America. The Bureau partnered with the Anaheim/Orange County Visitor and Convention Bureau to maximize exposure to buyers while controlling costs. IMEX America is America's worldwide exhibition for incentive travel, meetings and events and takes place in Las Vegas. The show was the largest hosted buyer program ever held in North America with over 2,000 qualified buyers. Meetings Focus Live — Vilest Meetings Focus Live events take place over a period of three-days, bringing planners and suppliers together in a social setting that incorporates on-on-one appointments, education sessions, networking events and meal functions. These events are specifically geared to planners who book meetings and events in the Western United States. Huntington Beach hosted the June 2012 event at the Hyatt Regency Resort & Spa; Waterfront Beach Resort, a Hilton Hotel; and Shorebreak, a Joie de Vivre Hotel. The Bureau also participated in the October 2011 event in Palm Springs and the August 2012 event in Lake Tahoe. Smart Mart For the second year in a row, the Bureau participated in Smart Meetings magazine's Smart Mart trade shows, adding two additional cities this year for events in San Diego, San Francisco, Los Angeles, Seattle and Denver. These one-day, appointment-based events are held in key cities throughout the Western United States. Christopher Anderson attended all 2011/2012 events on behalf of the Bureau. CaISAE Seasonal Spectacular The largest association industry tradeshow on the West Coast, CaISAE's Seasonal Spectacular, attracts more than 1,000 association professionals and industry suppliers to Sacramento for a one-day educational event and trade show. In December 2011, Christopher Anderson attended for the Bureau's third year. Enrique Paulo from the Shorebreak also worked the booth. CaISAE is the California Society of Association Executives. ► •: sl ili'illll `ii T37- gut Item 16. - 14 Resolution No. 2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Destination Showcase In February 2012, Christopher Anderson also attended DMAI's t Destination Showcase in Washington, DC. This is North America's largest one-day event which brings conference, convention, and trade show professionals together with exhibiting meeting = destinations from the United States and abroad. DMAI is the hb. Destination Marketing Association International. Meetings 4 You Christopher Anderson attended Meetings 4 You in San Francisco in May 2012. Held by Meetings + Events Magazine, this one day show brought meeting planners and sales directors together. Luxury Meetings Summit The LMS Diamond Showcase is an event that provides qualified meeting planners with the opportunity to meet face-to-face with four- and five-diamond properties in a highly social and fast-paced atmosphere. Designed to maximize the interaction between meeting planners and hoteliers, these shows are held in cities across the United States, presenting planners with a simple, effective, and time-sensitive format for meeting with high-end hotel properties - all in the planner's own backyard. Each event is limited to 75 meeting planners and 25 hotel iers/DMO's. Christopher Anderson attended Luxury Meetings Summit events in Silicon Valley, Los Angeles, Orange County and San Diego. Collaborate Collaborate is an appointment-only tradeshow designed may, specifically with a corporate meeting planner's needs in mind. Only qualified planners who are the decision-makers for their organizations are invited to attend. The "reverse" trade show is the a highlight of the event. Suppliers visit planners in pre-set appointments, providing an environment that results in business. General sessions, educational seminars, networking events and creative sponsorships give suppliers even more opportunities to meet with as many planners as possible. Christopher Anderson attended Collaborate 2012, which was held in Las Vegas in April 2012. Connect Marketplace Connect Marketplace brings together planners of association and specialty association meetings and events with destinations and other service providers that fit their needs. The format of the show is the same as the Collaborate Marketplace described above. Connect Marketplace was attended by Bob Wentworth and Christopher Anderson in August 2012 in New Orleans. Item 16. - 15 �HB -738- Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Advertising Leasure Market California Visitors Guide With partners Hyatt Regency Huntington Beach Resort& Spa; Shorebreak, a Joie de Vivre Hotel; and Waterfront Beach Resort, a Hilton Hotel, the Bureau produced a cooperative full- = - page ad for the California Visitors Guide. f . The California Visitors Guide is the official publication of Visit California with 500,000 copies distributed annually via 20 California Welcome Centers, consumer travel trade shows, visitor centers across the state and at Visit California travel trade \ shows. The guide also received more than 100,000 downloads of the digital California Visitors Guide from , www.VisitCalifornia.com. z � Y j k\84J F'r': c In addition to the domestic California Visitors Guide, the Bureau also collaborated with the Hyatt Regency Huntington Beach Resort & Spa; Shorebreak, a Joie de Vivre Hotel; and Waterfront Beach Resort, a R' Hilton Hotel to extend our ad in 81,000 copies of the %ka official California Visitors Guide in the UK/Scandinavia and 80,000 copies in Germany. �� !�!'r I��il MF-39- Item 16. - 16 Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Visit California Cooperative Marketing Campaign IMThe Bureau leveraged co-op dollars from the Hyatt Regency Huntington Beach Resort & Spa; Shorebreak, a Joie de Vivre Hotel; and Waterfront Beach Resort, a Hilton Hotel to participate in Visit - California's 2011/12 US & Canada Cooperative Marketing Program Campaign. In total, this campaign reached and engaged over 7.5 million consumers. _.. In the Western United States, the 24-page print supplement with a full-page Huntington Beach advertorial ran in the December 2011 issues of Travel+ Leisure (170,000 copies), Budget Travel(150,000) " and Food& Wine (200,000). In Canada, the supplement ran in the " December 2011 issues of the Vancouver Sun (125,000), Calgary Herald(100,000), Edmonton Journal (75,000), Toronto Star (100,000), and Montreal Gazette (100,000). As part of the same campaign, the Bureau also received a 5-page spread in Visit California's Fall/Winter k 2011 Digital Guide and the Spring " yx 2012 Digital Guide. Two pages explored the destination, while one page each went to the Hyatt FUNTt "�E �H p Regency Huntington Beach Resort & M Spa; Shorebreak, a Joie de Vivre Hotel; and Waterfront Beach Resort, a Hilton Hotel. The Huntington Beach spread in the Digital Guide garnered 11,880 page a ..'. views and allowed consumers to view a Huntington Beach photo gallery; connect directly to www.surfcityusa.com and the Bureau's Facebook, YouTube and Twitter pages; and request a mailed copy of the official Huntington Beach Visitors Guide. The Digital Guides were promoted via emails to 1,000,000 US consumers; emails to 500,000 Canadian consumers; Travelocity banner ads generating 1,000,000 impressions; placement on www.CoverLeaf.com and www.Zinio.com; and mobile circulation via Custom Marketing Group's Reasons To Go iPhone and iPad application. The Digital Guides are created for optimal consumer engagement by incorporating interactive modules such as video, 6_6 Ill photo galleries, pop-up text and more. A third component of the campaign allowed the Bureau to send a dedicated email to 50,000 subscribers in Spring 2012. The -� Huntington Beach email garnered outstanding click rates with a Click To Open rate of 11.89% and a Click To Delivered rate of 1.30%. For LZ comparison, the industry standard Click To Delivered rate is 0.40%. Item 15. - 17 ��H40- Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Canadian Traveller For the fourth consecutive year, the Bureau produced a two-page spread for the 2012/2013 edition of Canadian Traveller's America Yours to Discover, the Official US Destination Guide for the s travel trade in Canada by the US Travel Association's Discover America Canada :y Committee. Quantas Holidays USA Brochure u � a In order to give Huntington Beach full-page coverage, the Bureau purchased a half page ad in the 2012/2013 Quantas "' ` Holidays USA Brochure to run in conjunction with listings for � ; Y J g Shorebreak, a Joie de Vivre hotel and Waterfront Beach Resort, a Hilton Hotel. For over 30 years, Quantas has provided comprehensive travel service to the Australian market for local and international destinations. L- 1"o Sunset Magazine In Summer and Fall 2012, the Bureau ran a 1/3 page ad in Sunset Magazine's Weekend Trips (140,000 circulation); Coastal Escapes (665,000 circulation) and Destination: Southern California (315,000 circulation). RB�-7 4 1 W Item 16 18 Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request California Welcome Center - Buena Park In 2011, the Bureau took out two display ads in the newly opened California Welcome Center in Buena Park. The larger display ad is located in the front entrance and measures 61" x 41". The second display ad measures 25" x 37" and is located in the main room containing the brochure racks, above the Orange County section. The new Welcome Center is the only location in Orange County and is located 15 miles from Surf City USA°off Beach Blvd by the 5 freeway, making Huntington Beach the most easily accessible beach by visitors to the welcome center. During its first year, the Welcome Center assisted 15,000 walk-in visitors. This number is expected to double in its second year. k*ya � 9 \\\ y \ \ N ------------ fi$t; WX v a A i L Item 16. -742- Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Advertising Group Market For the second year, and in addition to direct sales efforts within the meetings market, the Bureau participated in a print and online group marketing campaign targeting group meeting and event planners. Online Advertising The Bureau maintains a meetings website at www.MeetinHB.com, providing meeting and event planners information on Huntington Beach conference hotels and facilities. The site also \ \` includes an online RFP submission tool and group information request form. To drive traffic to the meetings website, the Bureau utilizes banner ad campaigns in industry publication .' e-newsletters, including Smart Meetings and CA Meetings + Events. 51 �!iili II l�ivll li r III r r �,'il I, c,. 3 EF Y 'l itur .,ylll�lli V�y'��y � s a As an incentive to bring meetings to Huntington Beach, the Bureau created the Sunshine Guarantee, guaranteeing great weather for your event or a credit to the final master bill. The Sunshine Guarantee was advertised on various meeting publication websites and e-newsletters and gained international media coverage for its unique offer. xym HB -743- Item 16. 20 Resolution No.2012-62, Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Print Advertising Full-page meeting ads ran in the following print publications during the 2011/2012 fiscal year. sue:Pubflcatloin Is . Gircialatlon December 2011 Smart Meetings Magazine January 2012 40,000 April 2012 Winter California Meetings + Events Spring 9,500 Summer Fall Meetings Focus West May 2012 12,500 \ y \ Item 15. - 21 �HB Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Media (Public) Relations Media (public) relations is an essential and effective part of the Bureau's marketing program. Earned media placements have been proven to influence public perception and consumer decision making more than paid advertising. Through the Bureau's efforts, including attendance at media receptions and other events and familiarization tours, Surf City USA earns media placements in broadcast, radio, online and print mediums —generating demand for Huntington Beach both domestically and internationally. Media Receptions The Bureau's Communications Manager, Madison Fisher, participated in two Visit California Media Receptions this fiscal year. These cocktail reception-format events receive an incredible mix of high-level media from newspapers to magazines to digital media. In March 2012, Madison attended the New York Media Reception, where she met with 89 journalists representing publications including Huffington Post, Coastal Living, New York Times, Ladies Home Journal, Travel Weekly, Epoch Times and Travel+ Leisure. In June 2012, Madison attended Visit California's first Canadian Media Reception in Toronto, where she met with 68 journalists representing publications including The Toronto Star, The Toronto Sun, Discovery Channel Canada, TravelWeek, Canadian Traveller and Canadian Travel Press. Familiarization Tours The Bureau uses a variety of tools and tactics to communicate with the media and travel industry. Establishing and maintaining relationships through email, phone and personal interaction is a core component of successful client relations. Throughout the year, travel industry professionals and media with secured assignments are invited to experience Surf City USA first-hand via Familiarization Tours (aka "FAMs") coordinated by the Bureau with the support of local partners. Our marketing team designs customized FAM itineraries matching the individual interests and needs of each FAM group/guest. The Bureau has hosted over 20 media and travel trade FAMs since October 2011, with more than 150 guests from domestic and international print and online publications. Participants in the FAM tours came not just from the United States, but from all over the world, including Canada, Australia, Germany, Brazil, Mexico and the United Kingdom. Participants in the Quantas Harvey World Travel FAM stayed in Shorebreak, a Joie de Vivre Hotel and experienced a Segway tour with GW Tours, paddleboarding with Rocky McKinnon, surf lessons with Banzai Surf School and a beach bonfire. They also sampled breakfast at Sugar Shack, lunch at Sancho's Tacos, dinner at Duke's and breakfast at the Waterfront Beach Resort, a Hilton Hotel. uB -745- Item 16. - 22 Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/hotel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Selected Press Clips The following are a selection of press clips from October 2011 to June 2012. These clips are the result of the Bureau's efforts via attendance at Visit California Media Receptions and hosting of familiarization tours. The estimated ad value equivalency for press coverage during this time is $640,000 with a total circulation of over 6 million. Smart Meetings October 2011 Circulation: 31,933 AVE: $12,580 UNTI s•. E t � =t l � f e € N 5E C'A L IF. 5uftg the enusronxiencal wave 1Z } �Q:z t _ - r,, s.tvn.. .x�>..i._ �a�e ,-R*' mx'8tn m&rw¢4B • ..>r Ee.3 ,«.� �ra' � � «xeg 1 n of A•. ...��.ztlBf�`• . - E aAaa- - -- F }-E e r x 4 ..rf ! kF x.en a >- - -trf .•ywb-MMa'ia�ww.m�atllsl.+E-ats,aP': - .,�Hea — - r �p b�;ero...z ea.#..?tlm?ami -. cuc, s r,zkaxn...mesR i-�.. �xmy,e..mrmn .Er;a' Ca. iaryver n.:[.a;F.n.,,.. t..^.. w'.r«e6vm�NarY�• r W Item 16. - 23 HB -7��- Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request San Francisco Chronicle Sunday, December 25, 2011 Circulation: 251,782 AVE: $46,649 oaIsuuaarueeeasheras,wu!gnuoaa � N4 ssnilay,Decembertxsk f @PTA t 11P1S 7173s a r�k HUNTINGTON BEACH ' Life beyond Surf''City's boarders Beech toxvn's other diversions �- W %�- often overlooked - IS,�\ \ SyJlll x.Robinson ieECih a,T9 i iiF,i':roc Fri.Le The Technicolor blips of - surfboards zip by on cars'tells k r down the Pacific Coast High- i way,and throngs of pnS,, - ✓ x--'. grommets th and kooks bah be- n the beach and the baud- r e prat of surfbhaps.....all in one. t binkik-lfyou're not a surfer,it can seem as fhot>~eb the surf a club to which you don't be- v�a� - ... v/," leap i Q �w � v a But it think that's all '¢ - y "\ ✓✓�'� �ir,� there is m#b9a Cinnge County ` a�,YZe*aA�\ r r v✓ 1 town. *� \ vY✓ ��\\� T}ae:3k-mike-InnF,beach a\\, here is a haven for anytom who ��,,, ��, u— appreciates the sand and salt :awnv, r— :air;and nonsurfing diversions I'tontington Beach pier is a landmark—take a leisurely straif oat tovrhere wn can get perspecd-an the 844-mile Shoreline. in Huntington€each rari e Rural e more mntemptatne v� s vv ✓✓ If you G ksyafsaxrg and stand-up paddle- ®�\�-\A.r boarding t.r baking miles of � s .' - � GETTING THERE trails in an n o pas o l re arbv erire �V \ Huntington Beach is about 40 miles south of downtown Los Angw to stilton rand+:,pas on aearby a ✓ '; tea on the coast. ilundoltr,Harbor channels, r Ikspite the towns claim as \�{ �8'. '°B _: \ WHERE TO STAY Surf city USA lfrorn the famed 3. " .. 3 - Hyatt Boger e t Itumington Beach Ra sort It Spa:215GQ Pacdz Ian and Dean billet,not every- -a t ✓6 j✓p Coast Highway M4k 696-12334,hentiniporibeach,yattoom,Rates thing within Huntington -� �'�\��ae,.,T start at 1240 per night. Beach'S borders is for Lwacd- t: Shotahtieak Hotafc SQO'>acifie Coast Highway;47141 s67-447R; ers.(Al€hough when you're 4 W—Shoobreedhotaicorn-biodmr.and sleek,thlehom.1 is perched done,of you uill'have tmm ✓✓8 +W on Me Strand in downtown Huntington Beach.Rates beg r at$209 drop by the International Surf L f " Par mggh- kng h$usauta—hreaucr here. _Q /, �✓AA✓✓A WataHrostt Bench Resort:2100 Pacific Coast NtgmvaY. 34a- intheend,itAlleomeebackta s✓„��//v - siYap;wvewvsaffir#roMrxiaotl2c.r.Aitraarrshueuuieva�sp°#+_e surfing) t1j, \ �� coastline anti private battens Races start at$199 pale night. Wiry now?raely mantar still '�.�� ' � ..�- WHERE TO EAT has a touch ofsammer tcmper-( .... `` Buke's Hon Stech:3V Pacific Coast H;$hvray:(714)374- You don'thave tosvaoftoenjoythe ach.Reist ofa sfnzea,and hearhemuds have, ( d44t;;www.GukeshumingYrsr�.ca'i, variety €windled.so ills much easier oFst';*aeeletf cehicb2s argil pt'e7at ymnr way around. E t-ongbaar8 Beatnorarnt S pubs^<79.D Sein'St.7 ta4I 466:— s to grata a prime spot for year over the Pacific Coast Highway_ he water,but wives are a little mnilbhardpub.osrn- hearts chair—or gxah one of Mori kayak or sugarshecek totic2n cl Mai,st,E{7143636-d3Sa`:wvrvJtAuilar the shoreside firepits to eamin Spend y •Start at Stand-up paddiehoasei Gm a tine 'up the evening with s`morcma eon,da y, i shack.eam -SugerShack.We,which kdsarcly paddle around Hurd- WHATTO€O Bastcytot'yt Tpie toK•n was '''` heartg breakfh as an ;tingmn Harbor,No rare will iicerporated in 3an9 and da35 although haneh fans c^ii ='-irmeake the harbor's chanrtrla Bn€sa Ones tz+esssaatsrteY:$64s Warner Ava.s i7tei}Er&_tt:c, alsoeta .sandwich,burger fur4errlc wi4+y4.tidieathiCnoeg- mm�ed after henry am..Hrdr It or bowel sgrfchiti, ott the water in much the ': otar's537fi Pacific Coast Highway:{552;,592-329St --taaa,a railroad naagxzate.It - -turned onto sus oil boss mown- Even if yvu never touch the way,an agondcda ride flea !"°°�v'�nsatgandolawere. with all the rovhoornmund and wake,hitting the beach early sanrcaucelse do the work,far lntsmntianat Stating Museum Al Olive Ave.;i714)950-3483; rronrcmie haggage that goes - in the day,is probabty the hest vau}. wwwsw49ngmuseum.arg. : with it—vvnhau the largest- nay to gcs,inc3axdkng an find- Ahting:If sirtslling dawn MORE INFORMATION California oil de rsit known at mite paved boardwalk tisat Ea Main fittest—hi b the side Hum the.thre was rhsrnvered here rues ttis length of the ire-- g y ingtasn tourism,wwswsar#^-icy=�sa rAns{Htii33 - line that is ideal feu walking `walk politer of the tongb meal G 32 ua i)au.The ninon nil strike wtsaRestaurant H Put,for pub fare in I%J,the ssmc year the ci�tyy,�s asul bicycling,Afrermxms __-------- _.._.r.- ^'Y with a California twist in the first Surf shop opened.t'vedtu- bring more preople,but also oldest remaining building in Caiafrrrn.ia"electric guitar,the but ls,hat if you want to romp ally,oil riggers were replaced beach wiReybatl matches and t town,.Brad the eta}witfii.Haw"As raflertlnn a€surf rr+entarai ha 4u the sand Wife dher,head to by-was+e riders,enough nr ,"warzrc€raze for a lesagthy,naps ss imprc..aite. i Slog leach,at the far north end g ,iassstyle Fund aiad corkta€7s provide eredeeacr to the Surf `ftic B° 'conser of Hunt]ngton City Bcaeh. p And warn views at Thiket3 Don't bother.1.o dingyour City US€'3,claim,.appArently. vancy is a change of peer from Huntington Beach,fteacla,at the faint �suitcase xbrtSn try m uch 6la li Wall-behaved dregs can run -the man i red beach emuron _ Ieasb-free and attempt to body- ; Checking'an.Thesprawling, menc.This wetland rmerw '"fit.Huntington Reach Peer, yXAr,Beach toys and chairs- - - - i as welt as txx-rgie boards and i sutf the waves- - ;apanxSh-style Hyatt Regency with dories and set intertndal _-Dos 4 misse A stop at the bio'vies—Saxe be resoled or -- Hunt ton Beach Resort c halrikat has g miles of tenons and Fnteanaticuaal Surfing kTszsco:asm "y ;r`G 7c'.ZtrzheTzran toad s:zaez j s Spa otters mare than a'few is a critical a2opover firs nxi- - prom fhe hmrrze bust of Artie purebased firm businesacs on pymrf on the ruaslat ewtk frarn the beach. dhcrkiuns of ire aw4i atop is grating birds on the Pacific li harvrmoku than once stmid =Sean.C-z to,firm turn,E-w all conveniently connected to the Flyway, jj near the old Huntan&wn orb "Weed to the wise.-Tim Family i cieseus is to i beach via pedestrian bridge If y u want to stick close to -t-Z stir to Dick Date,vintage ntS4 dog is welcome at a few local raT�tCz t}akr¢naTc rem. j 0 e e i o • HB !97- Item 16. - 24 Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Travel on Today— MSNBC.com Online Article March 12, 2012 AVE: $12,835 Take,the kids surfing in Surf City USA 4�Co,?Ietn Lariii.-TODAY eon ,4pril J(1,201Z,JQ:5$am IASNcom Sandra Foyt'z 15-year-old daughter MR11 ffl&� and another student get a surfitig W, lesson from Zack Surf Shop in Huntmgton,Beach,Calif Forthe ultimate Southern California surf experience,take the kids to Huntington Beach,Also known as "Surf City,"this destination was the inspiration for the Tan and Dean 1960s hit of the same name.Ocean IN _Q lovers will dig the bodacious waves and mellow vilt of this to%m that cel tbrates all things surf. Huntington Beach is regarded by many as the cradle of surfing, 0 civilization.It plays host to the US Open of Surfing,the largest NK" professional surfing and lifestyle event in 14,nrth America,It i s home to the International Surfing Museum,the Surfing Walk of Fame,the icom c Huntington Beach Pier,and nearly 10 miles of surf-worthy beaches.It's the palm-lined,sunny spot you picture when you hear a Beach B oys surf tune, Huntington Beach,riative Joseph Ali,28,has been surfing since he was 8 years ol d and has been teaching surf lessons for half of hi s life,He sm s Huntington Beach is the i deal surf town for all of these reasons and bec ause its shores hold"every single ty�pe of break,"each of which creates a different wave and surf experience,with surfing conditions avail able,ye ar-roun 8. No&ip to Hunting,ton Beach would be complete tikn thout ri ding,or at least attempting toride,a wave.There are plentyof surf schools to choose from inclu&ng Toes on the No.e(where even ari old lady like me learned how to surt�,,Corky Carroll's Surf School and B arizza Surf School_ deli, the lead instructor at,Hack's Surf Shop,(ow-ried by his father),boasts that,he can get 95 percent,o'f students to -t,and up on their first lesson,Families start with basic,instructions,a safety talk and practice pop-ups(the motion a surfer uses-to get froin lying to-standing on a board)on the sand before entering the water. Colleen Lanin Surfers catch waves in Huntington Beach,Calif. "Kids are the eanest and most fun to teach,"according to.Ali-Beginners start on 7.to 8-foot foam boards in waist-deep water,Ali pushes children into baby-sized waves so they can concentrate on popping up mid enjoying the ride.Surfers-to-be can take lessons at Zack's as young as 4 112 years but�Ji says,"Ithink 6 or7 is the best age to start surfing because that's when their self-esteem kicks in." Young,children-are given e7tra supervision and sport wet suit,-;padded with a floating material,which works-much like alife Jacket. SimdraFoyt,am,=from Ne,,v York and author of AlbanyKid.com,fulfilled her.15-year-old daughter Kayla's lifelong_dream.of surfing with a lesson in Huntington Beach during a recent visit to California.'I was impressed that my daughterwaz able to ride the board to shore in just one hour-long lesson,"Foyt says. R iklx, 41111 Item -6. 25 HB -748- Resolution No.2012-62,Exhibit"A" Huntington Beach HotelfMotel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Southwest Airlines Spirit Magazine April 2012 Circulation: 455,828 Ad Value Equivalency (AVE): $57,004 SOUTHWEST AIRLINES Ex 01 W P R" m M beathm-42 mile's of Tllim'l't be MAW omppPrs'spom mos'arl M4 aid, yes,sa,,'era,Are,voL # Wham* Oat - you reach for on aSwurday aftemoon? GnarlyJoyTide ............... -SHAM yowsrm�' i:: MIAMI Al �HB -7 4 9�� WItem 16. - 261 Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Chicago Tribune May 15, 2012 Circulation: 465,892 AVE: $17,011 f a i tt WS r,: \ \2 r \ \ sevMW VOW ` k raraas:c'Sfnc \� f F\ - ' MA Oemmke am Sulfic 7-1 stcse �' � �Awtms ' �_ \� � ° a' S' s� t vsesEatas x17 the Pk• &?d h9Si db 'rE+W tUd!. ,, as ses�s � � x 2"e •� t� � �arn� ggmaeks�> -"- xatdas"Y� o� f 9r":v € tav€sse aha G;� Ev" b �s ttl+at c�-R' � z`��s �s.rms �� ic t• °4� Pi 'arar tn'azc�•aua' y ME\ ' JKMO k f � ' �SSxs$ssisxai.. 3 € \ ` }ae -saagEk s-tka�ix$tSe'kG r arm' tstY +.�aafi�+Ll€i s. T7xeze's s3sr�frs{1%rilka, ..a "2t '� fs:£�s2i-x>rb.9atri*s�tht \ aha, Fhek •• a€ YcataI �� i,{Yatft?asasa.t+r�9wme ',"7gHa>r�iv�S"Tar1'raSL ':- �D�sr:at�uemaa°c+ti� -- #mot - •t�tR$aRa- SI","W'S G#$�f�:Q,'R$ ��safirn39Fk4rAz19eiTa-�t, kseianxexsa £s&1.t U%. the �.roans©Yu t�ay�.ca 't3carmgrr�af�esaagikaz '' � amtaesnP�' rsPis€rera \ x��a>gmr^hcy" _ \ nrr, hbevxt' Iqu�rq�zisr£:esnY'mt tnixg �tcs ^`• ; ��' iwzr�tisa9r+ xtvinaft urs L3ag3tcwa3a�s��gt «asrak.� � z• sma,}a3bs. faa4cxst<autx, sh "srterr�t,'sist- �iYc3 '€ �.�.. a a. Q\ \ Item 16. - 27 Resolution No.201 2-62,Exhibit"A" Huntington Beach HotellMotel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Zest UK Edition June 2012 Circulation: 70,043 AVE: $6,744 a y =LIST UN f EAand , SPORTI Vold lu I sr #.# \ SURFING F... % BIG]BODY sE� g ir oun iy ................................... 4", d ,a> i \\ Mi i �� TPZPPJt�,f(dG$5 N$I$ElIE �/�'s \\\ i c 1a.trss�as 41 y u . r&wxmeov • ' 1 wu:e.1�t�a n.u: Yisa a d frac'S Prtaafet fca r r,o9i1� W,rrP @®e®es94i°r91 MAIM HB -751- Item 16. - 28 Resolution No. 2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Website In May 2012, with the help of its new marketing partners, Innocean Worldwide, the Bureau took the first step in updating the technology behind its website at www.SurfCityUSA.com. This new technology significantly reduced web hosting fees and allows for easier updating. In addition, a custom event calendar application was built to allow for ease of transition to the next phase of website improvements. Google Maps were also integrated into all of the business and event listings, restaurant and shopping listings were updated to match the 2012/2013 Dining Guide and Visitors Guide, and photo gallery layouts were streamlined. 31 Enhancing the interactivity of the website, the Bureau also launched a new Huntington Beach Virtual Tour. The tour begins with an intro video and then allows you to virtually take a walk down the Huntington Beach Pier, onto the beach during the US Open of Surfing, up the bike path to Dog Beach, down Main Street during Surf City Nights, and into each of the three beach meeting hotels. Interspersed throughout are interviews with athletes from the US Open and videos detailing the history of surfing in Huntington Beach, dining in downtown, a timelapse of a beautiful Huntington Beach sunset over the pier and more. SAL':=�flii x ................. _...._ TOUR LOCATIONS yvrtlu�ia .,si+aFae- -:-0nntMpto ,.ohu.;m.sr fiid S, �• ...r[. e'2asatt iH3 trA Sriei198 i � y, MU140E 8ACK t£ELP uRV Mae Inya;,-,yq, ®<ra ,i CLOSE fN e€A � t!Pu�lUVil��,it 1 Item 16. - 29 HB -752- Resolution No.2012-62, Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Social Media Facebook The Bureau's Facebook page has =-w organically grown to over 12,000 y fans since early 2011. Thef , Bureau has also taken advantage = y of the new Timeline feature and \ = t added signficant moments in Huntington Beach history. Updates are posted regularly and include links to current and Huntengtf»s&w:h M R- upcoming local events, links to ;. _ 3 Sur �.k4 na,.M-3•r Hrt k.F ' news and articles about HB, and interesting tidbits about theb , community. The page givesi.,u Huntington Beach fans a place to converse share memories and fn6 TFE d ask questions about their visit. ' tNP>"W! 'a# Sar{{htiSA^iYHa sx.tFe �vresR-� - aaa�us-M6• � W..Marc 0�..tutrrot mtuLas}�u Bm.`4wd-elm . S�"�A8 ix rem tlm __\ rb rE .mom. .. \ x.ixe�� 3s, H .�sxma.vwr,-metz a'6N' eav9�w�A�r sr+F.a�o3e zo k#9h-� rfi re ai F A. it`asil - _ iv°' E°x•+'.!'.+^� $P Y" .r635I. f voa - L3» +� _ - i - tE`a'ap.¢ Lavffir'w :. whmyaaam g2H"16JUS �Qlat®d@W'v RRti'R.sauSaV`�ac ffi'as f,�e zags nb y� - az v -.. bSrxmW tzamER ._ R6w Yaxiq eL ra£.- --_ ..a..nvw�ram.tkeLss tir.S£JS7 -F K S, fa - Nx '^�9f.hasaaa hu`E u'ro ceh of s..io a�sdrt S�9 3sm. �yx+e ha '^r'�3taS.m CS.t`tz eti�aa _-_. = ibneake 8rnxiuxt�take Fa».,Shea aM eta,;Slraslu ExSPzrr.- .....a... .. 3icxmrgxan Head. y ' ges xrbx Rz age Hh c?:a'C.gka,`a' ' tteMmyS�bsaC sr.a'eMmEaY Lk'a Y+n' ?T ey�sar;e `� �...:, '•�. Is U�c aecm�i.do-ncreaeu car�+<o neA a>§ce.u- ecy' �=` +VC' Hmttbev 793assah LPadtlm SAT Irrca a$e.c fdc'�'h*n'2 t6G&i�vxs ti¢ S£x Pe Sc-'fit• -� q t+¢ca�3&�wSor�➢•�rwh wad; z n: BB -753- Item 16. - 30 Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012113 Operating Budget Request Twitter The Bureau continues to update its Twitter feed at www.Twitter.com/HBSurfCityUSA. Over the past year, Twitter followers have grown from 176 to 561. Huntington Beach CA + .. 4arxr Neon Y®uTube The Bureau posts videos to the Surf City USA YouTube Channel at www.YouTube.com/HBSurfCityUSA. With 11 videos uploaded this year and a total of 71 videos on the channel, the page currently has 115 subscribers and 61,119 video views. Briton Saxton, HB Film Commissioner, films and edits The Huntington Beach Low-Down with Madison Fisher, Communications Manager, and Kevin Keller, Tourism Coordinator. Each episode is filmed around various themes, including Best Breakfast Places, Beachside Concessions, Dog Friendly Surf City USA, and Eco Tourism. Eight episodes of the Low-Down have been filmed this year, garnering 5,000 views. Episodes are released every other month and shared via all of the Bureau's social media accounts. v,. Item 16. - 31 HB -754 a--E--M-0--M-M- Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012113 Operating Budget Request Pinterest Pinterest, an online pinboard, is the newest up-and-coming social media format. The Bureau has claimed the Huntington Beach page at www.Pinterest.com/SurfCityUSA and -- is currently working to populate it. _ r too Yelp F DOWNLOAD FASnR WiTH ROT �.. The Bureau claimed the Huntington Beach " F listing on Yelp in 2011. The page currently has 126 reviews. , _............ trdv= r Trip Advisor In 2011, the Bureau also claimed the Huntington Beach Trip Advisor page. Staff members regularly post upcoming events and new videos to the page �- and also monitor the forums to answer any questions posted about the city. i � �!" r HB -7ss- Item 16. - 32 Resolution No.2012-62,Exhibit"A" Huntington Beach HotellMotel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011112 Annual Report For Fiscal Year 2012/13 Operating Budget Request Visitor Services The Huntington Beach Visitor Information Kiosk at Pier s, Plaza continues to serve visitors and residents seven days-a-week throughout the year. Operating hours for holidays and special events during 2011/2012, such as , the 4tn of July Celebration and Nike US Open of Hy Surfing, were extended to better coincide with visitor attendance. Upgrades to the Kiosk in 2011/2012 included re- painting the exterior, replacing dilapidated blinds, installation of an alarm and video monitoring system, and installation of a new front window to help with water leakage and to reduce incoming wind/dust. The Bureau has also added new services at the Kiosk including a daily weather/water condition report located in the front window and maps of the downtown area with information in French, German and Spanish. The Kiosk also now distributes monthly event calendars for the current and forthcoming months. a 1 In 2012/2013, the Bureau plans to repaint the interior and exterior of the Kiosk and mount the computer monitor on a swinging arm for better viewing access by employees and visitors. In addition, the Bureau hopes to add a Japanese language downtown map to its inventory. Visitor Information Kiosk Inquiries (July 1, 2011 - June 30, 2012) Total Walk-ups 23,528 Hotel Information 310 Restaurant Information 1,383 The main Bureau office also continues to serve as a weekday Visitor Center at its Main Street location. HBMVB Office Inquiries (July 1, 2011 - June 30, 2012) Total Walk-In Guests 302 Information Phone Calls 354 Info@SurfCityUSA.com Email Responses 254 APP 1�'Wnt�pYy BaBB 1 a a � �s�r • Item 16. - 33 HB -756- Resolution No. 2012-62, Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Publications & Collateral Huntington Beach Visitors Guide The Bureau continued with its previous publisher, Striker Media, to publish the 76-page 2012-2013 Huntington Beach Visitors Guide that incorporates an aspirational and upscale Surf City USA feel. ` This year's Visitors Guide features an expanded Surf section, which includes articles on the history of surfing in T •U., Huntington Beach; surf fashion, music and culture; the different surfing variations visitors can experience during their visit; and local "surf shrines" such as the International Surfing Museum. In addition, there are sections that detail all of the Huntington Beach lodging accommodations, give an overview of dining around the city, and describe the various Surf City USA activities and attractions from the Newland House Museum to the Bolsa Chica Ecological Reserve to Adventure Playground. The Bureau continued its previous distribution strategy in fiscal year 2011/2012. Approximately one-quarter of the 90,000 guides printed were used as lure pieces outside the Orange County area throughout the United States and internationally including the UK, Germany and Australia. The Bureau also provides Visitors Guides in bulk for conferences and groups holding overnight events in Huntington Beach. Additional Visitors Guides are distributed at the California Welcome Center in Buena Park; the Orange County and Los Angeles airports; and in visitor information racks throughout Los Angeles and Orange Counties. The remaining guides are primarily distributed in-market via Huntington Beach lodging properties, local retail and restaurant locations, the Bureau office, and the Visitor Information Kiosk operated by the Bureau at the Huntington Beach Pier. The Bureau also undertook a two-day photo shoot in October 2011 to obtain images for various publications and digital use, including the Visitors Guide and Visitors Map. These images are being used to brand and sell Huntington Beach as an overnight destination. .I i r OWN amok.... , ,... �..... HB -757- Item 16. - 34 Resolution No.2012-62,Exhibit"A" Huntington Beach HotellMotel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012113 Operating Budget Request Huntington Beach Visitor- Maps The Bureau published 180,000 Huntington Beach Visitor Maps in June 2012, primarily for distribution in-market at Huntington Beach lodging properties and other local distribution points, including the Visitor Information Kiosk at the pier. Additional distribution took place at the California Welcome Centers in Buena Park, Barstow, Oceanside, Oxnard, and San Bernardino; the Ontario, Los Angeles and Orange County airports; and visitor information racks throughout the Los Angeles County region. The Visitor Maps also enjoy limited out-of-market distribution �. internationally, and have been hailed by local concierge and customer service personnel as excellent tools for assisting visitors and residents. Huntington Beach Dining Guide In March 2012, the Bureau published the first ever 'fN i . , comprehensive, stand-alone Huntington Beach Dining Guide. `�� `` Featuring articles such as Meet the Locals and Compliments of the Chefs, the Bureau explored the Huntington Beach dining scene from various angles, giving visitors a look into local favorites, classic beachside dining, nightlife, sources for the best picnic basket and resort dining. In addition, the Dining Guide features a listing of over 275 Huntington Beach restaurants. . Already a local favorite, the digital version of the Huntington a' Beach Dining Guide has been viewed over 1,000 times. The Bureau printed 40,000 hard copies and distributes them via all Huntington Beach hotels, the Visitor Information Kiosk at Pier Plaza, and the Bureau office. Copies are also made available for groups holding events at local hotels. Item Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Walking Tour of Historic Downtown Huntington Beach In October 2011, the Huntington Beach Historic Resources Board partnered with the Bureau to create A Walking Tour of Historic Downtown Huntington Beach. This fold out map and guide allows visitors to take a self-guided historic walking tour of the downtown area and also gives a brief history of ng•,our the city. of r. The Bureau printed 10,000 Walking Tour guides and distributes them via the c' Visitor Information Kiosk at Pier Plaza and the Bureau office in downtown. x Guides are also made available to groups holding events in Huntington Beach hotels. In addition, the Huntington Beach Historic Resources Board has a supply of guides for distribution. bnung A N Huntington Beach Rack Brochure In 2011, the Bureau re-printed 10,000 copies of the Huntington Beach Rack , Brochure. Designed by Aristotle, these brochures are used as sales pieces both by the Bureau and its partner hotels to sell the destination and are also distributed in corporate brochure racks throughout the Phoenix area. HBMVB Annual Report In January 2012, the Bureau published its second Annual Report for fiscal year 2010/2011. This 40-page report gave an overview of the ,✓ year's accomplishments in such areas as awards, advertising, publications and collateral, website, social media, familiarization tours, media relations, travel trade and leisure marketing, group meetings marketing, the Huntington Beach Film Commission and research. It also gave an update on visitor information statistics from visitor centers at the Huntington Beach Pier and on Main Street, as well as summaries of special projects such as National Tourism Week. 2 I4�i'ir°, gym`' JIM' MOEN= I Item 16. - 36 Resolution No.2012-62,Exhibit"A" Huntington Beach HotellMotel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012113 Operating Budget Request Advocacy National Tourism Week To help raise local awareness of the positive impacts of Tourism tourism, the Bureau again rallied the Surf City USA hospitality community to celebrate National Tourism for "Untiongtoll Week in May 2012. With over $340 million in visitorBeach spending throughout the city in 2011, it is clear that tourism works for Huntington Beach. Working with the Bureau's Advocacy Committee, staff coordinated the following initiatives: • Presented a Faces of Tourism slideshow at the May 7, 2012, City Council Meeting, where Mayor Don Hansen presented the Bureau with a National Tourism Week Proclamation • Placed a "Tourism Works for Huntington Beach" banner highlighting the number of tourism-related jobs in the City and tourism-related tax revenues to the City above Main Street at Walnut Ave 1 Tburism Works for Huntington Beachl 44acco r 4,000 JOBS•$UO MWONW Mf7'OR SPOVDiNG• 9 MWON IN LOCAL NUE Hospitality Panel at Chamber of Commerce Economic Conference In March 2012, the Bureau hosted a hospitality panel at the Huntington Beach Chamber of Commerce's 25th Annual Economic Conference. Centering around the theme of tourism and its economic importance to the community, the panel was moderated by president Steve Bone and included Bruce Baltin, PKF Consulting; Paul Devitt, General Manager of the Hyatt Regency Huntington Beach Resort & Spa; Marco Perry, General Manager of Shorebreak, a Joie de Vivre Hotel; and JD Shafer, General Manager of the Waterfront Beach Resort, a Hilton Hotel. Local, County, State and Federal Legislation The Bureau's Advocacy Committee regularly monitors local, county, state and federal legislation for matters that will affect the tourism industry and the Huntington Beach community. Item 10. - 37 HB -760- Resolution No.2012-62,Exhibit"A" Huntington Beach hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Huntington Beach Film Commission The Huntington Beach Film Commission launched in March 2011, with the +iUN ,I 'NGTON ,3 aid of a $25,000 grant from the City of Huntington Beach Redevelopment Agency. The goal of the Film Commission is to increase awareness of BEACH Huntington Beach as a viable location for film production, thereby FILM(OMMI SIO increasing revenue to the city. ._ The Film Commission has had a record breaking year, significantly increasing filming from previous years. From October 2011 to May 2012, with the help of Marine Safety Chief Kyle Lindo and Barbara Gray from the City of Huntington Beach, over 45 film permits were issued. Other 2011/2012 Film Commission accomplishments included: • Two Familiarization Tours, comprised of location managers and scouts, both yielding numerous inquiries and shoots from those who attended the tours and from those who heard about the tours via word-of-mouth. • Attendance and booth presence at the AFCI Locations Show for the second year. • Presentation at the California Film Commission's Annual Breakfast, where HB was introduced to members representing companies including Disney, HBO, Marvel Studios and Jim Henson Studios. • Addition of Huntington Beach filming locations to the California Film Commission library. • Redesign of website at www.FilmHuntingtonBeach.com. The redesigned website won a Gold Award at the 9th Annual Service Industry Advertising Awards in February 2012. • Development of an extensive HB film locations photo gallery on the website, with an increased number of available filming locations as new businesses and homes contact the Film Commission to be added to the database. • Production of eight Huntington Beach Low-Down video series episodes, with production continuing into 2012/2013. Each episode promotes attractions throughout HB. • Continued partnership with the Chamber of Commerce to produce a promotional video of the new Sustainable Surf City Local Business Program. • Sustained contact with local college film programs, to encourage and foster relationships with future film producers and location scouts in the industry. Briton Saxton, Film Commissioner, and Jamila Tahir, Office Manager, attended the AFCI Locations Show IT at the Los Angeles Convention Center for the second time in May 2012. AFCI is the Association of ` aVkFilm Commissioners International. The Locations h Show brings over 2,200 attendees and 300 film commissions from around the world to Southern % . California for athree-day education and trade show event. Over 250 attendees stopped by the booth, adding to the Film Commission's number of qualified contacts in the industry. ti. ON III i xB -�61- Item 16.1 Resolution No.2012-62,Exhibit"A" Huntington Beach HotellMotel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request a p g A camera crane films off the HB Pier for the pilot of Graceland, a new USA Network show. +r Oxygen channel's Best Ink films at Pier Plaza. 7,h t The Disney Channel show Austin & Ally film a P concert on the HB Pier below Tower Zero. Administration The 2011/2012 fiscal year saw personnel changes at the Bureau. A summer office assistant was hired for Summer 2012 to give much needed administrative support to the Bureau office. Kelly Evans, Kiosk Tourism Manager, left to pursue a career at Boeing after seven years with the Bureau. Two new Tourism Coordinators were hired to staff the Visitor Information Kiosk at Pier Plaza. The Bureau also installed an alarm system in the office and moved an existing workstation from the back office to the front lobby to accommodate the summer office assistant. Item 16. - 39 H�B -762 Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/!Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request HBMVB Staff )Ye, Steve Bone Bob Wentworth Christopher Anderson Madison Fisher President& CEO VP, Sales & Marketing Director, Sales Communications Manager Nicole Llido Briton Saxton Jamila Tahir Kevin Keller Visitor Services Manager Film Commissioner Office Manager Jim Lange (Not pictured) Kiosk Tourism Coordinator HBMVB Board of Directors First row left to right: Dean Torrence, Tom Shields, Steve Dodge, Margie Bunten, Jerry Wheeler, Suzanne Buekema, Robert Vaughan, Gordon Smith y Second row left to right: Kiran Patel, Marco Perry, Brett Barnes, JD Shafer Not pictured: Michael Ali, Paul Devitt, Michael Gagnet Huntington Beach Marketing &Visitors Bureau ON 301 Main Street, Ste. 208 Visitor Information Kiosk Huntington Beach, CA 92648 325 Pacific Coast Highway (714) 969-3492 or (800) SAY-OCEAN Huntington Beach, CA 92648 info@SurfCityUSA.com; www.SurfCityUSA.com tl'F111111 Q �� B HB '°'I Item 16. - 40 Resolution No.2012-62,Exhibit"A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Looking Ahead The mission of the Huntington Beach Marketing and Visitors Bureau is to market and sell Huntington Beach's Surf City USA brand experience as the preferred quintessential California beach destination leading to increased visitor spending and enhanced quality of life for residents. As you can see from the previous 33 pages, the Bureau has had a successful year of building new foundations and increasing program breadth, as evidenced by: • Publication of the first-ever comprehensive Huntington Beach Dining Guide • Publication of the Bureau's second Annual Report • Publication of the 2012-2013 Huntington Beach Visitors Guide • Publication of the 2012-2013 Visitor Map • Website technology update, with the expansion of interactive content, on www.SurfCityUSA.com • Increase in Social Media followers and expansion into other Social Media forums including Pinterest and Yelp • Hosting of over 20 media and travel trade familiarization tours (FAM tours) since October 1, 2011, with more than 150 guests from domestic and international travel trade organizations and print and online publications • Participation in two Visit California Media Receptions in New York and Toronto, allowing the Bureau to sell Huntington Beach to such high-level media as the Huntngton Post, New York Times, Ladies Home Journal, Travel+ Leisure, The Toronto Star, The Toronto Sun and Discovery Channel Canada • Participation in multiple domestic and international travel trade and leisure marketing trade shows, including an Australia Sales Trip, International Pow Wow, California Cup, UK/Germany Sales Mission, and Australia/New Zealand Roadshow • Participation in an expanded number of group meetings marketing trade shows, including IMEX, two Meetings Focus Live events, CaISAE Seasonal Spectacular, five Smart Marts, Collaborate, Destination Showcase, four Luxury Summits, Meetings 4 You San Francisco and Connect Marketplace • A group meetings marketing campaign that included: ✓ update of the dedicated meetings micro-site, www.MeetInHB.com ✓ creation of the Sunshine Guarantee incentive program ✓ print advertising in top national meetings and conventions magazines • Continued expansion of the Huntington Beach Film Commission • Expansion of the Bureau's personnel • Service of over 23,000 individuals via the Visitor Information Kiosk on Pier Plaza since October 1, 2011 With the accomplishment of these many projects, the Bureau plans to use the 2012/2013 fiscal year to continue to build upon the strong foundation of 2011/2012. The Bureau will increase the depth of its current efforts to further advance its mission of marketing and selling Surf City USA as an overnight destination. Item 16. - 41 WHB 4- Resolution No. 2012-62 - Exhibit "A" Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBNIVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request On behalf of the Huntington Beach Marketing and Visitors Bureau Board of Directors and the Huntington Beach Hotel/Motel Business Improvement District, we ask the Huntington Beach City Council to adopt the resolution to renew City Ordinance No. 3569 (proposed by Resolution No. 2002-69 on July 15, 2002 and adopted at a Public Hearing held on August 5, 2002) to continue the current 2% Huntington Beach Hotel/Motel BID assessment on overnight stays in the City of Huntington Beach. This continued assessment on overnight visitor stays will allow the Huntington Beach Marketing and Visitors Bureau to continue its sales and marketing activities on behalf of the City of Huntington Beach without increasing the City's annual contract amount with the Bureau. Some of the enhancements to the Bureau's scope of work that will be made possible by the continued Huntington Beach Hotel/Motel BID assessment will include: • Augmentation of the current group sales plan to include more top-quality group meetings trade shows, as well as targeted sales calls, by the Vice President of Sales & Marketing and the Director of Sales • Continued expansion of international marketing efforts to include Canada as the Bureau's fourth inbound international market. The Bureau currently has agency relationships and marketing programs in the United Kingdom/Ireland, Germany/Austria/Switzerland, and Australia/New Zealand • Continued implementation of Meeting Evolution, the Bureau's new Customer Relationship Management (CRM) system, that will enable the Bureau to better serve its existing clients, manage sales leads, and improve tracking of the Bureau's marketing efforts according to industry reporting standards from DMAI (Destination Marketing Association International) • Maintenance of the current familiarization tour program to bring more journalists (international and domestic), travel trade professionals and meeting planners to Huntington Beach • Continued development of the Huntington Beach Film Commission • Creation of a Culture & Heritage Committee to increase web content and visitor length of stay in Huntington Beach • Continued improvement of services at the Visitor Information Kiosk in Pier Plaza • Enhancement and increased interactivity on www.surfcityusa.com 2012/2013 Proposed Operating Budget Income � ` ._.:.._ ... . . Projected Assessment at 2- .-._._....................._._.._....._..........._...._., Total $ 1,400,000.00 ..... ....... ..._,_... ....... ..............................._.....__ .... _........................ Ex ense '' I P . _...::: ............................... Personnel $ 345,000.00 ....................................._....................._.__g_...._....-_................-.............._.................---._.... --._...........__...Marketing $ 1,040,000.00 --........-...-..........................................._...__._...... --- —..-.... ................................-.......... ... Research/Miscellaneous $ 15,000.00 ...._.............. --._...................-—._._..... _................................._..__.........- Total $ 1,400,000.00 �HB -765- Item 16. - 42 Resolution EXHIBIT B No. 2012-62 Beach Inn Motel Best Western Huntington Beach Inn Regency Inn Attn: Alex Chao Attn: Ken Patel Attn: Ted Chen 18112 Beach Blvd. 800 Pacific Coast Highway 19360 Beach Blvd Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Comfort Suites Extended Stay America Hilton Waterfront Resort Attn: Sachim Amin Attn: Stephanie Tapia Attn: Gwenn Shorr 16301 Beach Blvd 5050 Skylab West Circle 21100 Pacific Coast Hwy Huntington Beach, CA 92647 Huntington Beach, CA 92647 Huntington Beach, CA 92648 Sunset Suites Hotel Huntington Beach Howard Johnson Express 16401 Pacific Coast Hwy. Attn: Joe Tsai Attn: Kevin Patel Sunset Beach, CA 90742 7667 Center Avenue 17251 Beach Blvd Huntington Beach, CA 92647 Huntington Beach, CA 92647 Huntington Suites Huntington Surf Inn Hyatt Regency Huntington Bch Attn: Kitty Zahedi Attn. Elizabeth Phi Attn: Cheryl Phelps 727 Yorktown Avenue 720 Pacific Coast Highway 21500 Pacific Coast Hwy Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Ocean View Motel Pacific View Inn& Suites Starlight Inn Attn: Pravin Patel Attn: Darshan Shah Attn: Sam Patel 16196 Pacific Coast Hwy 16220 Pacific Coast Hwy 18382 Beach Blvd Huntington Beach, CA 92649 Huntington Beach, CA 92649 Huntington Beach, CA 92648 Sun'd Sands Motel 777 Motor Inn Shorebreak Hotel Attn: Jitendra Barot Attn: Juo Mulan Attn: Shelly Gainer 1102 Pacific Coast Hwy 16240 Pacific Coast Hwy 500 Pacific Coast Hwy Huntington Beach, CA 92648 Huntington Beach, CA 92649 Huntington Beach, CA 92648 Harbour Inn Inc. Ramada Limited Sunset Beach Inn(Travelodge) Sanatra Inn Attn: Sunny Patel C/o Premiere Hotel, attn: Kevin Vasania Attn: Suresh Sanathra PO Box 1439 17100 Pioneer Blvd, Suite 400 PO Box 1246 Sunset Beach CA 90742 Artesia CA 90402 Sunset Beach CA 90742 Item 16. - 43 1-113 .766_ Res. No. 2012-62 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on September 17, 2012 by the following vote: AYES: Shaw, Harper, Dwyer, Hansen, Carchio, Bohr, Boardman NOES: None ABSENT: None ABSTAIN: None City 6ferk and ex-officio C , rk of the City Council of the City of Huntington Beach, California ATTACHMENT #2 r+ -P Huntaingrton Beach BUSINESS IMP DISTRICTS ------------- ---------------------------------------------------------------------------- ------------------------------------------------------------------------------------------ .. ......... ........ ....................... fI ... � / f r 'v, aA,w.......... ................ :y F---Y x \ ML ...................... ............ .... w � }} ` 2 AwIft e (c mo 3 y All v . v., / r pi, it, �y" RenewalProcess and Public Hear ----------------------------------------------------------------------------------------------------------- 0 -------------------------------------------------------------------------------------------------------------- mm- E-z"""m PI-11 , "I m W""'' PIPF""ll"I l;i-j"WPkK" r \ �VIT, P K A"I r � un n tC7n . �� I,ISIneSS..In'"i C'O /en1 n1StrlctS � 15 \� Y A, to Dea e:r Assb I $[oCl I v o own a 711 , , � nu '0�"A ses e \ �Re a Eu LIU o a n t d o n o Levy 7 :3a \:. W \ ,�:, \. C� Ad ' PIP U uSt ,Zo, zuri,IR AM r ca Etr I - Ioc . earin date o see steamer 17 2 .2 ps e u g p b :co ee�sn ears<n rot�ces`ra�led o�: �'�shed �P „✓,. l �,r/// yF ;ids- %ij�, �za .a. en <I ulec , earn y c l g„ :. r , t CourTcMl to consider all ri ten rotests r, / z ® ej� at en $ B(D s MOIll h� ��x Written Protests ----------------------------------------------------------------------------------------------- 0 IV 'I 'M \\� I'M Mg, f � r�tt�e '77 0 ------------------------------------------------------------------------------------------------------------ n � r.�ot �S e d ro � y p is � r� receiu �f m y sreta yip P hr.:. 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Al ' ,is,,,.,, � •w•... �� ...a�. .. ..cam... ..� ,.� All mosses= 00 MEN= � s . / w .p CD Auto Dealers 1 .______________W_____________________________________________________________________________________ ---------------------------- _________---_______________________________________________________________ 'ssocia., ion ar, esp t "A" 'R�Adto D,,e: ,,:,'ft tbxiil NO, wn� to d0eraterid i t sr� the � I� cro , i � d=fir Ps -B6b.rd,,"Sfgn - h"' rTd !wp ro rn,oxae , H,8 de J aY 'J Uu r�'th"- nth F's I r 2 1 - t%he ut �� , IP I h � ."'a 7 t I 'D77Fin Ir I ial �z t �dr �� tin t sign n i n u F r its its t1-5 9 pry it s r u i s3 se s • v. ,y . . All ,; %i »` 3 BID M ----------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------ Hq 3 zAft sMcKenna Motors H Ma ZHB FordM u t �ti t - Surf dot is y (l"' c h a„i - ... <, , p� It I� IS 1 .p �, /f -?�� % �,� / �• l ii ate '' LEI y h ft It r Pros KIA of W 'YN o f r� l V 3 Am 77 -V/S ji, Y r: 0 CD ror)osed 2012-2013 Bud t and ---------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------ �, /'�/ __ `�F ''. �� Cam•.%.. a: / i �p F y r E a T' lote �� 16 406 4 = � �y� a r / / r / a d ' Al o MYip 0o antrfatedssess men tsxbased on monthly smnt-of �� 44o .�erdeal sseser �: Lz r f4carryouer'from reserus T s Y� �2 5 l 0 M�rke�tin and rorno � nl1ct�uGoa I �tres c Reader � r in : � nenan� o `8 1 v of a s4 Store at ell Derr j / r x. `, Recommended ---------------------- -------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------- • r 9do t '�,�,tuh --Aut&BI,D " u ic�'h6a` f r r i 'N' mal, r AA r '' r y r'. �� r / r MEAl As Po�SFi teiae ar tinc t H n Ru0 t�, 1, ,t 1601mktw it sK sf iah,T i o r J ®... • • r � a ? ' A, Improvement D t r� t r21 i/ r i--i CAD " r x r: CJl N CD cam, --------------------------------------------------------____ __ bk i / i115 Rut! ;, l ✓r, a R ing on ,'' //., 6M RT�1'111" III', - It W� D B d s i n hp ® - F : Inn, r s e irrc "'pa," '71 ,1 '01 . .... -2 2 3 1A . , If v Apofz /' 3 Downtown BID 2012-201 O'S ' 10 rorq 4i, -11 '111�1hed'Al 2004' d nd. �, J-on a I E stq b US a W "A" ---------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------ ........... n e h P1, !h ' be , -,e,f i g bust sises-wit e i tie any Z R e a4, r", FY 11 2 1 ;rat 41 e � Prernnte r� eyhried vvrtown thr®� h its r� rrr services in d u,d ih g Wil d la ,b e' a utiif i c a do street services, w pub I C s e r� rri �ket�ng programs .: - \ ; o Managed ed Downtown maintenance e."Rigns k O fiend ere rtnli hts end4rt I y Y -P101 : IN CD Proposed Assessments r 2012 — 201 ------------------------------------------------------------------------------------------------------------ ------------------------ --------------------------------------------------------------------------- N ::% v. Nr , C h,,..,,,a s h IF; Ov e ra, g T vered ' C" 1 ' mr �. 2 F,. b 61§e Ilk: 011 ... .... ..... w �_ggg, ' � � n� t O" e r 0 0 I�Usine," 'M P,P' OC wo is' o a r t I i ca 1 e t. rta �I are r t' � r pia at } \ .0--w ��xw, barn roo rr� � �htI / n a . Downtown BID Boundary ------------------------------------------------------------------------------------------------------------ 0 --------------------- -------------------------------------------------------------------------------------- ............ .. ......... 4M, .......... �' A � Ma �, 3 t. vat,+� z � �✓J�,`"� \� � pl,, ON .......... . .......... Am iY y i 4 +*4WA»we.� Q� l;•yh �A.4.af.n�// //" "'�•j . Mggrr -sm �� RAffif4 YrtaDsf6hpwiFikd Ww'iwwk Nf .. vMP 5 40 w 'v DowntownBusine's"'s"Improvernedc 7Bou nBenefitZones ...' « x s m. CD A X,< 4 ;, y%': N -%d 2" 2 —Fropose ui 2013 Budget and Goals --------------------------------------------------------------------------- ------------------------- ------------------------------------------------------------------------------------------------------------ vm4i, w-ik 1. U (ige -� NO, ®jillIOt I : B"' 3, 3 85 ............ AM, 7 8SG,,.assossrflr nt dues 0 S rfcit,,yN " fits and E `rs 3 0 0 res r fr r 0�. � 2012 td 0 IS y 41 P 0ntie ongo11 "d �rt�OIin� raniri y , ,. r 0raMS' r and SurfCity Ni ht mw O as kite / Ad 4111 �y : Recommended ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------ / / ' C ,. ' sst � rPfb r an" vo //yi All Consider Approve An Li, 5 Of xn'2""� -Assessment 0 tiroBeach , INS717; tft Improve Estc t kf013 20 �/ 2- Mg, y /4111/11 f� / io Yl/i / MW PIP , c y y, r/ CD gr i F--� ;/ AM OEM VM1 W CD 01 Un ----------------------------- 0 ------------------------ r------------------- !�------------------------------------------------ r n,,, tdn r \ ., ,,•r all r e"40 Mc, mm, OQ wo, tel" op 1 I'm OW �H r ' p t,o Ic'�i n"! ,o% s ,, �y �",�� MOM. y - MI W, aw d,. ..... PJ2, 1, 2 0 Kencwa 'a r nAi s"" Hotel/ Motel ------------------------------------------------------------------------------------------------------------ ------------- ---------------------------------------------------------------------------------------------- AIM F o m, e HB asbn &n �gh, lot w, I I ; \ , Y `201 / 0 A c Cter. �- 0 Fe n t s' 2 f , o 2 �om` Aft, " * / e �� tiers , 0 -*d d H; 91Aion,,A#,,,' OD i ftiiJea t ff II rs 2 ii ��' p d a Vi'd • s1 / f •',:, te OmAil- /,• , SPIP V, r In farrm a tiion Kiosok,�,-, �kpart,1111,161n Filirpqm ompwissio,n a r ®sed Hotel/Motel BID Budget ---- ----------------------------------------------------------------------------------------------------- �O ------------------- ---------------------------------------------------------------------------------------- wr� a'S Ttlul 'g " 11 00000 , ' ;. ' ,/ 1 h"ofe"""'I n cat 1 r r \\ . ..... o jVS ev, 2% y on I , t � !s \ y \ ' A',`G o�',a L's" ar Fa r in.,',u,/-�On in p r t � n I n � r n n / \ \4 9 '001 pry r ,,Sm �. Off y/ .., fx'� 'Z&A < : s S%, t""" 6( At V Hotel/ Motel BID Memb ----------------------------------------------------------------------------------------------------------- '0--------------------------------- ---------------------------------------------------------------------- - MW 1. 777 MotorElnn / 12. Hyatt,Regen y Hur�t n, i , a 2d % each Ian I ®teiechOr " N g/-+� �y��q .'gip®q [/� g/+� f' tl o �'stst"Vrn Hllr�t9�g"to ,.. 13tl : C��a r� �/I�'tlY ;"- tl �Y.�[per!qg f Beach Inn 4tl View Inrt Suites Ad for Suites 15tl Rart�ada Lir�nie Sunset ch 5F Extended Stay Arner�ca I�r� �°ravelotdg,e f. y" arbour In/s Intl. 1 Regency Ins OV G„ no In f 7. �ltd� 'VVaterfr®rat Reser 7. Saatr Ir�ff y tl Hotel untln t� , eac orebrewlCIetel ,;,, . Heard �hnsen Expresso tl Starlight Inn / w : Y 14e 1-lunar�gt�r� u4tstl S�i� r� Sa. d IrJlctl ; ,, y 1 Hueft1ngton S`i f In , 1tl Sun et Swotes r a G ilw F Q1 N fD Recommended Action ------------_--------------------------------------------------------------- -- ---------------------------------------------------------------------------------------------------------- '" OP C or� t: tP6 bfi 'hearing.,,- HIn' . ................. fy ................ E nsf�: r rIuti n tpr� n ' A, �f � sse ss � r�tet n the tgt,0 n -c r� H o teI 4I,,,,e,, sins Ins k....... ................ reove r, / 4"' " lk, � /24� e 1 G r .. .... ;'. err AIT":, r- COMMUNICATION RECEIVED REGARDING 9/17/2012 AGENDA ITEM: PUBLIC HEARING REGARDING THE HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT (BID) xB -787- Item 16. - 64 RICHARDSON GRAY 415 Townsquare Lane#208 2012 10j rr Huntington Beach, CA 92648 714-348-1928 richardson.gray@yahoo.com Mayor Don Hansen HAND DELIVERED, Mayor Pro Tern Devin Dwyer September 11, 2012 Council Member Connie Boardman Council Member Keith Bohr Council Member Joe Carchio Council Member Matthew Harper Huntington Beach Civic Center Council Member Joe Shaw 2000 Main Street City Clerk Joan Flynn Huntington Beach, CA 92648 Re; More Bars,Less Books? Downtown's Cruel Fate? Dear Mayor Hansen, Mayor Pro Tern Dwyer, City Council Members Boardman,Bohr, Carchio, Harper,and Shaw, and City Clerk Flynn: Please include this letter in the written comments for two City Council public hearings at your September 17' 2012 meeting: (1)the proposed City Budget for Fiscal Year 2012/2013, and (2)the 2012/2013 renewal of the Huntington Beach Hotel/Motel Business Improvement District (Hotel BID): For over five years, I have owned my home in Downtown,next to the historic Main Street Library (Library) and the historic Triangle Park (Park). Background The most controversial part of the new Downtown Specific Plan(the Plan), which is still in litigation, was the Library's proposed redevelopment. In 2009,nearly 7,000 Huntington Beach residents signed a petition to preserve the Library and Park. The Library and Park have Outlasted their Foes The Library and Park have outlasted all foes for many decades; the Park 100 years old, the Library over 60. One recent vanquished foe was Stanley Smalewitz,the City's former Economic Development Director. Mr. Smalewitz was a strong advocate for the Library's redevelopment. A second Library foe, in my opinion,has been Steve Bone, CEO of the Visitors Bureau,which administers the Hotel BID. Mr. Bone, I think, also has been a strong advocate .for the Library's redevelopment. Logically, it is probable that some additional local government and business leaders have influenced Stephanie Beverage, the Library Director since 2009. In my opinion, she too has been a Main Street Library foe. Before coming to Huntington Beach, Ms. Beverage and Mr. Item 16. - 65 IIB -788- More Bars, Less Books? Downtown's Cruel Fate? September 11,2012, Page 2 Smalewitz worked together in the City of Alhambra for nearly a'decade, 1995 to 2003. In my opinion, Ms..Beverage implicitly has supported the Library's redevelopment—the latest possible evidence is her contingent proposal to close the Library. My Complaint with the California Fair Political Practices Commission (the Commission) Against Steve Bone, the Visitors Bureau, and the Motel BID In June, I made public record requests concerning the Library to Mr. Bone and Ms. Beverage. In my opinion, their responses were inadequate. Prompted as well by Ms. Beverage's July proposal possibly to close the Library,that month I submitted the attached complaint to the Commission against Steve Bone,the Visitors Bureau, and the Hotel BID. The gist of my complaint is that a few things might produce a conflict of interest: (a)Mr. Bone's$100,000+compensation,partly taxpayer funded, (b)his $1,000,000+ investment in our local Hyatt hotel, and (c)his likely advocacy for the Library's redevelopment. Per their attached August 13t" letter, the Commission is investigating Mr. Bone. With my letter to you today, I have enclosed only selected materials concerning my complaint. If you would like a copy of the entire package,please let me know. I based my public record requests on my opinion that Mr. Bone and Ms. Beverage have been supporting the Library's redevelopment. Grounded in this view, I named Ms. Beverage as one of three witnesses in my complaint. Preserve the Historic Main Street Library and the historic'Triangle Park I urge the Council to reject any proposals to close the Library. Instead, I urge the City to preserve this Library as the Historic Landmark that it is. The City's hotel owners are rich enough. You do not need to subsidize their private greed by robbing the public of a historic public library, even if a number of City leaders, including our Library Director, might be complicit in these efforts. Thank you for considering my views. Please preserve the historic Main Street Library and the historic Triangle Park. Sincere urs, Ri ardson Gray HB -789- Item 16. - 66 RICHARDSON GRAY 415 Townsquare Lane#208 Huntington Beach, CA 92648 714-348-1928 richardson.gray@yahoo.com Regular Mail August 17, 2012 Gary Winuk Tony Rackauckas Chief District Attorney(DA) Enforcement Division Orange County Fair Political Practices Commission(FPPC) Special Prosecutions Unit 428 J Street, Suite 620 401 Civic Center Drive Sacramento, CA 95814 Santa Ana, CA 92701 Re: Supplemental Information—Third Submittal FPPC Sworn, Completed, Complaint Form,Dated July 27,2012 Steve Bone, President and CEO (Mr. Bone) Huntington Beach Marketing and Visitors Bureau (MVB) Huntington Beach Hotel/Motel Business Improvement District (BID) Dear Messrs. Winuk and Rackauckas: In the interest of transparency, Mr. Rackauckas, I am forwarding to you a copy of the attached letter that I received from Mr. Winuk. As you can see from this letter,the FPPC has initiated an investigation into the allegations contained in my referenced complaint. Please let me know if you have any questions or need any other information from me. I appreciate that you are giving my complaint the serious consideration that it deserves. Thank you again. Sincerely urs, /Riardson Gra Item 16. - 67 II13 .790_ kL OF t ?: 7 ( A 2 e T C,L IFOPN�' FAIR POLITICAL PRACTICES COMMISSION 428 J Street • Suite 620 ® Sacramento, CA 95814-2329 (916) 322-5660 ® Fax (916) 322-0886 August 13, 2012 James Richardson Gray 1115 T-D-w,.:;quarc Lane 4208 Huntington Beach, CA 92648-4678 Re: FPPC No. 12/487; Steve Bone Dear Mr. Gray: This letter is to notify you that the Enforcement Division of the Fair Political Practices Commission (the "FPPC") has initiated an investigation into the allegations, under the jurisdiction of the FPPC, of the sworn complaint you submitted in the above-referenced matter. You will receive notification from us upon final disposition of the case. Thank you for taking the time to bring this matter to our attention. Sincerely, (� Gary S. Wimtk Chief, Enforcement Division GS W: ak cc. Step,_- Bone HB -791- Item 16. - 68 .A RICHARDSON GRAY 415 Townsquare Lane#208 Huntington Beach, CA 92648 714-348-1928 richardson.gray@yahoo.com yahoo.com Regular Mail August 6, 2012 Gary Winuk Tony Rackauckas Chief District Attorney (DA) Enforcement Division Orange County Fair Political Practices Commission (FPPC) Special Prosecutions Unit 428 J Street, Suite 620 401 Civic Center Drive Sacramento, CA 95814 Santa Ana, CA 92701 Re: Supplemental Information—Second Submittal FPPC Sworn, Completed, Complaint Form, Dated July 27,20I2 Steve Bone, President and CEO (Mr. Bone) Huntington Beach Marketing and Visitors Bureau (MVB) Huntington Beach Hotel/Motel Business Improvement District (BID) Dear Messrs. Winuk and Rackauckas: On July 27`h, I sent you the referenced complaint. On July 301h, I sent you my first submittal of supplemental information, a July 251h letter from the Office of the City Attorney of Huntington Beach (HB), claiming that the MVB had no documents responsive to my Public Records Request of June 11 th. I had sent you a copy of this June 11 th letter with my complaint. In that this July 251h letter came from the City Attorney's Office,the letter provides support for my premise that Mr. Bone is a public official, and that the MVB and BID are public entities. In that the MVB simply said they have no responsive documents, the MVB further acknowledged, at least implicitly, that they are required to comply with the Public Records Act. Attached is a July 30`h email exchange of mine with the Surfing Heritage Foundation (SHF). Initially, it had not occurred to me that this exchange might be important. I now realize that this exchange could be helpful to your investigations, so I am forwarding it to you. Even though this email states that the SHF is not presently considering an HB location, the MVB Board Minutes from September, October, and November 2011 specifically named the SHF as a leading candidate for a new surfing museum in HB, including the September 2011 Minutes also specifically naming HB's Main Street Library (Library) as the preferred site. For these reasons, I continue to think that the SHF's Dick Metz can provide you with information about Mr. Bone, the MVB, and the BID's courting the SHF for a new location at the Library. I named Mr. Metz as a potential witness in my complaint. To repeat myself, the May 21, 2012 Horizon Consumer Science Report to Steve Bone and the MVB explicitly named the Library as a favored site for a new surfing museum. As well, Item 16. - 69 HB -792- at least some of the MVB Board Minutes from September 2011 to June 2012 name the Huntington Beach International Surfing Museum as another likely candidate for an expanded surfing museum. With my complaint, I sent you copies of the relevant pages from this Report and these Minutes. This type of real estate development and land use planning is not part of the MVB or BID's publicly sanctioned mandates, in my opinion, as you can see from materials that I sent you with the complaint. These documents include HB Ordinance 3569, and the September 18, 2006 (last three pages) and April 5, 2010 (Exhibit A) MVB contracts with the City. Please let me know what else you might need from me. Thank you once more for your thoughtful consideration of my complaint. Sinc ely urs, is ardson Gray 2 HB -793- Item 16. - 70 Print Page 1 of 1 a Subject: Re: Surfing Heritage From: Richardson Gray(richardson.gray@yahoo.com) To: barry@surfingheritage.org; Date: Monday, July 30,2012 4:08 PM Hi Barry, Thanks for letting me know. As you know, I have been an aggressive defender of the resident-friendly qualities of the Main Street Library and Triangle Park. From the records I was able to obtain from the City Clerk's office in the last week or so, I noticed that your organization had not been mentioned in the Visitors Bureau Board Minutes since about last November. I am an old surfer myself, and would love a bigger surf museum in Downtown Huntington Beach. I just don't think it should be on the only Neighborhood Park in the Downtown Core, which is Triangle Park. The only reason the City has been pursuing this site is that the land is free. Of course, they could say the same thing about every park and all of the beaches in the City. Anyway, thanks for getting back to me. And good luck with your efforts to build a new, bigger museum, so long as it is not in Triangle Park. Richardson Gray From: barry shf<barry@surfingheritage:org> To: richardson.gray@yahoo.com Sent: Monday, July 30, 2012 11:10 AM Subject: Surfing Heritage Richard, Thanks for keeping us in the loop, I don't believe we're actively pursuing any venues in Huntington Beach at this time. Barry K Haun Curator/Creative Director Operations Manager Surfing Heritage Foundation 110 Calle Iglesia San Clemente • CA • 92672 http://www.su rfi ngheri tage.org/ W) 949.388.0313 x3 C) 626.664.9296 Item 16. - 71 HB -794- t RICHARDSON GRAY 415 Townsquare Lane#208 Huntington Beach, CA 92648 714-348-1928 richardson.gray@yahoo.com Regular Mail July 30, 2012 Gary Winuk Tony Rackauckas Chief District Attorney(DA) Enforcement Division Orange County Fair Political Practices Commission(FPPC) Special Prosecutions Unit 428 J Street, Suite 620 401 Civic Center Drive Sacramento, CA 95814 Santa, Ana, CA 92701 Re: Supplemental Information FPPC Sworn, Completed, Complaint Form, Dated July 27, 2012 Steve Bone, President and CEO (Mr.Bone) Huntington Beach Marketing and Visitors Bureau (MVB) Huntington Beach Hotel[ Motel Business Improvement District (BID) Dear Messrs. Winuk and Rackauckas: On Friday, July 27, 2012, by certified mail, return receipt requested, I sent you the referenced complaint. Today I received the attached letter by regular mail from the Office of the City Attorney of Huntington Beach. As you can see,this letter claims that the MVB has no documents responsive to my Public Records Request of June 11, 2012, a copy of which I sent you with my referenced complaint. This claim by the MVB does not appear credible, in my opinion, given that at least the MVB Board Minutes from September 20, 2011 and the May 21, 2012 Horizon Consumer Science report to Steve Bone and the MVB both explicitly name the Main Street Library as a favored site for a new surfing museum. I sent the relevant pages from these Minutes and this report to you along with my referenced complaint. With that said,I thought I should send you the attached City Attorney letter, so that your files on this complaint would be complete. Please contact me if you have any questions or need any further information. Thank you again for your consideration of my complaint. Sin?ardson urs, Ri Gray HB -795- Item 16. - 72 r t��x�tesroaB� OFFICE OF 's CITY ATTORNEY s�f P.O.Box 190 Paul D'Alcssandro,Assistant City Attorney �ouxrr ca 2000 Main Street Scott Field,Assistant City Attorney Neal Moore,Sr.Deputy City Attorney Huntington Beach,California 92648 John Fujii,Sr.Deputy City Attorney Jennifer McGrath Telephone: (714)536-5555 Daniel K Ohl,Deputy City Attorney City Attorney Facsimile: (714)374-I590 Mike Vigliotta,Deputy City Attorney July 25, 2012 Richardson Gray 415 Townsquare Lane#208 Huntington Beach, CA 92648 Re: Public Records Request Dear Mr. Gray: This is to advise that we have been contacted by the Huntington Beach Marketing and Visitors Bureau concerning your recent request for public records regarding the Main Street Library. As represented to the City, and after a reasonable search, they do not have records responsive to your request. I apologize for any inconvenience in the timing of this reply. Thank you for your cooperation. Very truly yours D IEL K. OHL Deputy City Attorney 82357.doc Item 16. - 73 xB -796- a FIRST-C.L..,.SS MAIL OFFICE OF - J - Hasler PPSRT IN P26/2"DI CITY ATTORNEY f $00.42-1 - P.O. BOX 190 2000 MAIN STREET LU to r, r HUNTINGTON BEACH m �;6' ;fir . ZIP 9-643 CALIFORNIA 92648 lL a 011D126102468 Cc1 J Richardson Gray 415 Townsquare Lane#208 Huntington Beach, CA 92648 F•airL t-1P =� �.aa �lr'lilt,"I IvIl.I-v III I-IIIl,rl'1'1'n11111,1,n,ilii - CD r J -P RICHARDSON GRAY 415 Townsquare Lane#208 Huntington Beach, CA 92648 714-348-1928 richardson.gray@yahoo.com Certified Mail, Return Receipt Requested July 27, 2012 Gary Winuk Tony Rackauckas Chief District Attorney(DA) Enforcement Division Orange County Fair Political Practices Commission (FPPC) Special Prosecutions Unit 428 J Street, Suite 620 401 Civic Center Drive Sacramento, CA 95814 Santa, Ana, CA 92701 Re: FPPC Sworn, Completed, Complaint Form Steve Bone, President and CEO(Mr. Bone) Huntington Beach Marketing and Visitors Bureau (MVB) Huntington Beach Hotel/Motel Business Improvement District(BID) Dear Messrs. Winuk and Rackauckas: As I understand it, the FPPC investigates complaints under California's Political Reform Act, and the DA's Special Prosecutions Unit investigates complaints under the Political Reform Act, California's Brown Act, and California's Public Records Act. Given that my complaint concerns possible violations of all three Acts, I am writing to both of you. Please find enclosed the following materials, nearly all of which I have highlighted for your convenience: 1. My completed, sworn, FPPC complaint form for Mr. Bone, the MVB, and the BID. 2. My September 17, 2009 letter to Joan Flynn, Huntington Beach City Clerk, for the September 21, 2009 City Council Public Hearing on the BID, including attachments. 3. Mr. Bone's California Forms 700, for 2011, 2010, 2009, and 2008. 4. May 2009 Analysis of Potential Market Demand, Estimated Revenue and Economic Impact, Proposed Cultural Center, Huntington Beach, CA, prepared by PKF Consulting for Mr. Bone and the MVB. 5. My June 11, 2012 Public Records Request to, among others, Mr. Bone, the MVB, and the BID,.Brett Barnes, Chairman of the Board, Huntington Beach International Surfing Museum(HBISM), and Stephanie Beverage, Director of Library Services, Huntington Beach Public Library, including confirmed U.S. Postal certifications and return receipts. 6. My July 10, 2012 follow-up email on my June 11, 2012 Public Records Request to, among others, Mr. Bone, the MVB, and the BID, and Stephanie Beverage. 7. Two pages from a July 16, 2012 City of Huntington Beach Proposed Budget for Fiscal 2013, a Presentation to the City Council, including a line item for the possible closing of the Huntington Beach Public Library's Main Street Branch. 8. July 10, 2012 City of Huntington Beach, City Council Interoffice Communication, City Council Member Connie Boardman, for July 16, 2012 City Council Meeting, Ballot Item 16. - 75 H13 -798- Measure to Increase Transient Occupancy Tax. The City Council did not approve Council Member Boardman's ballot measure recommendation. 9. September 19, 2011 Huntington Beach City Council Minutes, Approving Resolution No. 2011-74, approving the latest annual assessment of the BID. 10. 2011 MVB Board of Directors Governance Policy Manual, Page 1, summarizing the MVB and BID's history, funding sources, and permissible uses of funds. 11. MVB Fiscal 2010 Audited Financial Statements, the first page of the footnotes, showing in the top paragraph that the MVB administers the BID. 12. Huntington Beach Ordinance No. 3569, adopted August 19, 2002, creating the BID, and including a July 15, 2002 Huntington Beach City Council Resolution No. 2002-69, which provides additional BID governing principles. 13. September 18,2006 Grant Agreement between the City of Huntington Beach and the Huntington Beach Conference and Visitors Bureau for Public Relations Services. 14. April 5,2010 Amended and Restated Grant Agreement between the City of Huntington Beach and the Huntington Beach Marketing and Visitors Bureau(formerly called the Huntington Beach Conference and Visitors Bureau) for Public Relations Services. 15, September 21,2010 MVB Board Agenda, one of the first public documents in which the MVB acknowledges that it is subject to the Brown Act. 16. January—April 2011, MVB—Huntington Beach Three Year Strategic Destination Plan Draft Summary,New Strategic Initiatives: "Investigate a new/expanded community- based international surfing museum with branded visitor center". 17. September 20,2011 MVB Board Minutes: "The City of Huntington Beach, HBMVB, and Surfing Heritage Museum(Dick Metz) are working on a plan for the existing Main Street Public Library and the [HBISM]." 18. October 18 and November 15, 2011 MVB Board Minutes, Surfing Heritage/HBISM relocation to Huntington Beach—Brett Barnes, Chairman of the Board of the HBISM, and Board Member of the MVB. 19. January 17, 2012 and March 20, 2012 MVB Board Minutes, HBISM update. 20. February 28, 2012 MVB Board Minutes, approval of MVB's lease from the City of Huntington Beach, and the MVB's sublease to the HBISM, for the HBISM's current location at 411 Olive Avenue, Huntington Beach, CA. 21. May 21, 2012 Horizon Consumer Science report to Steve Bone and the MVB, Visitor Profile and Economic &Fiscal Impacts of Tourism in Huntington Beach for 2011, Initiatives for Fiscal 2012 and 2013, "Investigate a new/expanded community-based international surfing museum with branded visitor center [o]ngoing discussion, including: existing site, library, Post Office and Art Center." 22. May 22 and June 19, 2012 MVB Board Minutes, HBISM/Downtown Post Office update. 23. July 1, 2012 email from Brett Barnes to me, stating that the HBISM has no information to provide in response to my June 11, 2012 Public Records Request. 24. Mr. Bone's July 17, 2009 email to me, declining my July 7, 2009 Public Records Request, in part upon the then alleged grounds that the MVB was not subject to the Brown and Public Records Acts (Acts). In response to my follow-up July 20,2009 Public Records Request, the MVB's attorney wrote me a letter denying my request for a second time, again in part upon the then alleged grounds that the MVB was not subject to the Acts. 2 HB -799- Item 16. - 76 d Pursuant to my complaint, I respectfully request that you conduct investigations of Mr. Bone,the MVB, and the BID. Should your investigations find that Mr. Bone, the MVB, or the BID has violated the Political Reform Act, the Brown Act, or the Public Records Act, I further respectfully request that you prosecute any violation(s) to the full extent of the law. Thank you for your consideration of my complaint. Please let me know whether you intend to conduct investigations. I look forward to hearing from you. /ardson ours, Ri Gray 3 Item 16. - 77 HB -800- SWORN COMPLAINT FORM (Form May Be Subject to Public Disclosure)* AS REQUIRED BY GOVERNMENT CODE SECTION 83115, please complete the form below to file a sworn complaint with the Fair Political Practices Commission.This form must be completed in its entirety and all pertinent information must be stated on this form, not as an attachment. Mail the complaint to: Enforcement Division Fair Political Practices Commission 428 J Street,Suite 620 Sacramento, California 95814 Person Making Complaint Last name: Gray First Name: James Richardson Street Address: 415 Townsquare Lane#208 City: Huntington Beach State: CA Zip: 92648 _ 4678 Telephone: 714 348 - 1928 Fax: - None E-mail: richardson.gray@yahoo,com *IMPORTANT NOTICE Under the California Public Records Act(Gov.Code Section 6250 and following),this sworn complaint and your identity as the complainant may be subject to public disclosure.Unless the Chief of Enforcement deems otherwise,within three business days of receiving your sworn complaint we will send a copy of it to the persous(s)you allege violated the law. In some circumstances,the FPPC may claim your Identity is confidential,and therefore not subject to disclosure.A court of law could ultimately make the determination of confidentiality. If you wish the FPPC to consider your identity confidential,do not rile the complaint before you contact the FPPC (916-322-5660 or toll free at 866-ASK-FPPC)and discuss the complaint with an Enforcement Division attorney. xB -801- Item 16. - 78 Complaint Person or Persons who Allegedly Violated the Political Reform Act: (If there are multiple parties involved, attach additional pages as necessary.) Last Name: Bone First Name: Steve Street Address: Marketing &Visitors Bureau, Hotel/Motel BID, 301 Main Street, Suite 208 City: Huntington Beach State: CA Zip: 92648 - 5171 Telephone: 714 969 - 3492 Fax: 714 969 - 5592 E-mail: steve@surfcityusa.com Provision or Provisions of the Political Reform Act Allegedly Violated: (If specific sections are not known, please provide a brief summary of the nature of the violation(s), and when it(they) occurred.)You must state the suspected violation(s) on this form. Steve Bone has been CEO of the Huntington Beach (HB) Marketing&Visitors Bureau (MVB) since 2008. The MVB administers the HB Hotel/Motel Business Improvement District(BID). The MVB((1%)(10%of HB's 10% Room Tax))& BID's(2%)revenues are authorized &collected by the City. In Fiscal 2012, these revenues should total about$2 million,funding Mr. Bone's salary of over$100,000. In my opinion, Mr. Bone is a public official of the two public entities. Mr. Bone owns over 10%of HB's Hyatt Hotel (Hyatt),with his value over$1 million. Since 2009, when the City adopted a new Downtown Plan (Plan), the MVB has been working to build a new surf museum in HB (Museum). Over this time,the MVB's favored Museum site has been Main Street Library (Library)&Triangle Park(Park). Per the City's June 2009 Final Historic Survey, the Library is the only building in the Plan area that likely would be eligible for the National Register of Historic Places. The Park is 100 years old,the only neighborhood park in the Plan Area. In 2009, nearly 7,000 HB residents signed a petition to preserve the Library& Park. Despite this public support, as recently as May 21, 2012, the Library remains on the MVB's list of favored sites for the Museum. Now the 60-year-old Library is targeted for possible closure. The Library is under a mile from the Hyatt, also in the Plan area. The most definitive public document on the MVB's Museum plans is the MVB's May 2009 Study(Study). The Study projects Museum attendance of 300,000, not including after-hours events, in a building over three times the Library's size. The Plan also permits an unlimited number of structured parking spaces in the Park. My September 17, 2009 letter for HB's City Council outlines Mr. Bone's possible conflicts. Item 16. - 79 HB -802- Description, With as Much Particularity as Possible, of Facts Constituting Alleged Violation and how you have personal knowledge that it occurred" If the Study's projections were met, I estimate Mr. Bone's Hyatt interest would increase in value by nearly 60%. Replacing the Library with the Museum could cause losses in residential values within a several block radius totaling tens of millions of dollars: the Library and Park's current bucolic setting would be changed into a crowded tourist center. Mirroring the residential losses, BID members would have increased values also totaling tens of millions of dollars, if the Study's projections were met. Given that Mr. Bone's salary, and MVB & BID funding,come from public sources,in my opinion, Mr. Bone,the MVB, &the BID have substantive conflicts of interest in their continuing consideration of the Library as a possible Museum site. Mr. Bone, in my opinion, has one additional conflict of interest: His Hyatt investment is a powerful motivation for him to to give preference to attracting guests and groups that would most benefit the Hyatt, possibly to the detriment of other BID members. Mr. Bone's,the MVB's, & the BID's repeated refusals to release public records, possible violations of the Brown &Public Records Acts(Acts), in my opinion,could be motivated by Mr. Bone's and BID members'efforts to boost their private hotel investments, could be abdications of their public duties, and could illustrate their conflicts of interest. As examples,the MVB refused my 2009 requests for the Study, claiming the MVB was not subject to the Acts.To settle a 2010 litigation with Richard McKee of Californians Aware, the MVB as defendant agreed to comply with the Acts. In June&July 2012, Mr. Bone, the MVB, and the BID entirely failed to respond to my Public Records Requests about the Library& Park. "Please attach copies of any available documentation that is evidence of the violation, (for example, checks, campaign materials, etc., if applicable to the complaint).Note that a newspaper article is NOT considered evidence of a violation. Name and Addresses of Potential Witnesses, in addition to yourself,if Known: Last Name: Barnes First Name: Brett Street Address: Huntington Beach International Surfing Museum, 411 Olive Avenue City: Huntington Beach State: CA Zip: 92648 - Telephone: 714 374 - 6446 Fax: 714 374 - 6546 E-mail: brettdukes@aol.com HB -803- Item 16. - 80 Last Name: Metz First Name: Dick Street Address: Surfing Heritage Foundation, 110 Calle Iglesia City: San Clemente State: CA Zip: 92672 - Telephone: 949 388 - 0313 Fax: 949 388 - 0737 E-mail: info@SurfingHeritage.org Last Name: Beverage First Name: Stephanie Street Address: Huntington Beach Public Library, 7111 Talbert Avenue City: Huntington Beach State: CA Zip: 92648 - Telephone: 714 960 - 8836 Fax: 714 375 - 5180 E-mail: stephanie.beverage@surfcity-hb.org I declare under penalty of p jury under the laws of the State of California that the foregoing is tru frd corre July 27, 2012 Signature) (Date) /mes Richardson Gray (Please print your na Item 16. - 81 HB -804- a RICHARDSON GRAY 415 Townsquare Lane #208, Huntington Beach, CA 92648 714-348-1928,richardson.gray@yahoo.com Joan Flynn, City Clerk September 17, 2009 City of Huntington Beach, 2000 Main Street Huntington Beach, CA 92648 Re: City Council Meeting, September 21, 2009, Hotel/Motel Business Improvement District(BID) Public Hearing, Steve Bone's Two Possible Conflicts of Interest Dear Ms. Flynn: Please make this letter and all of its attachments a part of the public comments and official record for the referenced public hearing. I own my home in downtown Huntington Beach. After a 25-year career in commercial real estate investments, I have retired here. Attached are a sample of a September 10th letter that I sent to all BID members except the Hyatt, and my August 191h letter to Jennifer McGrath. These packages address two possible conflicts of interest for Steve Bone, the President& CEO of the Huntington Beach Marketing& Visitors Bureau (MVB), which administers the BID. The MVB and BID are largely publicly funded,through the approximately twenty percent(20%) of room taxes that the City pays them. With this public sponsorship and taxpayer funding, Mr. Bone's two possible conflicts come from his $1,000,000-plus (and possibly much more) ownership interest, of at least 10% (and possibly much more) of the Hyatt. First,with his large Hyatt investment as such a powerful motivation, Mr. Bone logically should give preference to attracting guests and groups that would benefit the Hyatt first and foremost. Second, given that Mr. Bone's compensation from the MVB is largely funded by taxpayer dollars, and based on his sizable Myatt ownership, I believe that Mr. Bone has a substantive conflict of interest in his lobbying efforts for the proposed cultural center at Main St. Library and Triangle Park(Proposed Center), even if his efforts might be technically legal under the City's Conflict of Interest Code. The attached worksheet provides a calculation that estimates all increase of at least $590,000 in Mr. Bone's personal net worth, flowing from the Proposed Center's impact on the Hyatt's room revenues, as set out in the enclosed, highlighted supporting information, including pages from the MVB's Analysis of Potential Market Demand for the Proposed Center. This second conflict is exacerbated by the widespread opposition to the Proposed Center from Huntington Beach residents,with more than 5,600 signing a petition. Sincerely yours, Richardson Gray cc: Linda Wine &Planning Commissioners (hand delivered) HB -805- Item 16. - 82 RICHARDSON GRAY 415 Townsquare Lane #208, Huntington Beach, CA 92648 714-348-1928, richardson.gray@yahoo.com September 17, 2009 Calculation of an Increase of At Least$590,000 in Value of Steve Bone's Myatt Investment Generated from Cultural Center's Projected Impact on Myatt Room Revenues All Assumptions from Hyatt's Website and MVB Analysis of Potential Market Demand Attached Pages, Except for Estimated Revenue Valuation Multiple Leisure Share of HB Hotel Demand 50% Projected Increase in Leisure Demand Generated by Cultural Center 10% Total Increased Demand from Cultural Center(50%X 10%_) 5% Cultural Center Year of Opening 2013 2015 Projected HB Stabilized Hotel Occupancy 72% Share of 2015 Projected HB Occupancy from Cultural Center(5% X 72% _) 3.6% Hyatt's Total Guest Rooms 517 Rooms Hyatt's Annual Supply of Room Nights (365 Nights X 517 Rooms=) 188,705 Hyatt's Added Occupied Nights from Cultural Center (3.6%X 188,705 =) 6,793 Nights 2015 Projected HB Average Daily Rate (Hyatt's ADR.would be Much Higher) At Least $174 Hyatt's Room Revenues from Cultural Center (6,793 Nights X $174 ADR.=) At Least (Increased Total Revenues (w/Food, Beverage, Other)would be Much Higher) $1,181,982 Estimated Revenue Valuation Multiple for Hyatt 5.0 X Hyatt's Valuation Increase from Cultural Center At Least (5.0 X At Least $1,181,982) $5,909,910 Steve Bone's Percentage Ownership Interest in Hyatt At Least 10% Steve Bone's Increase in Value of Hyatt Investment At Least from Cultural Center(At Least 10%X At Least$5,909,910) $590,991 Item 16. - 83 HB -806- I` a: RICHARDSON GRAY 415 Townsquare Lane#208 Huntington Beach, CA 92648 714-348-1928 richardson.gray@yahoo.com June 11, 2012 Certified Mail, Return Receipt Requested, and Regular Mail Stephen K. Bone Fred Wilson President and Chief Executive Officer City Manager Huntington Beach Marketing &Visitors Bureau City of Huntington Beach Hotel/Motel Business Improvement District 2000 Main Street 301 Main Street, Suite 208 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Jennifer McGrath Stephanie Beverage City Attorney Director of Library Services City of Huntington Beach Huntington Beach Public Library 2000 Main Street 7111 Talbert Avenue Huntington Beach, CA 92648 Huntington Beach, CA 92648 Scott Hess Robert Hall Director of Planning Deputy City Manager Planning and Building Department Economic Development Director City of Huntington Beach City of Huntington Beach 2000 Main Street 2000 Main Street Huntington Beach, CA 92648 Huntington Beach, CA 92648 Joan L. Flynn Brett Barnes City Clerk Chairman of the Board of Directors City of Huntington Beach International Surfing Museum 2000 Main Street 411 Olive Avenue Huntington Beach, CA 92648 Huntington Beach, CA 92648 Celeste Hamil Marketing Consultant Downtown Huntington Beach Business Improvement District 315 3`d Street, Suite E Huntington Beach, CA 92648 HB -807- Item 16. - 84 r 0 Re: Request for Access and Copies Under the California Public Records Act,Sections 6250 through 6276.48 Documents Possessed by the City or Any of Your Board Members, Officers, or Staff Concerning Development Ideas,Historic Significance, or Occupancy Changes for the Main Street Library or the Land on which it Sits—Triangle Park—or Both Covering the Period from June 1, 2008 through June 11, 2012 Under the California Public Records Act, Sections 6250 through 6276.48, I am requesting access to and copies of all "records" from June 1, 2008 through June 11, 2012 related to any specific development ideas, the historic significance, or any occupancy changes for the Main Street Library or the 1.11 acres of land on which it is located and which surrounds it— Triangle Park—or both. These records should include all internal and third party communications, emails, memoranda, sketches, plans, renderings, and any other related documents. From these records, you may exclude: A. Any documents related to the City's reconfirming Triangle Park's status as a Neighborhood Park in the Recreation and Community Services Element of the City's General Plan, which the City Council approved on October 18, 2010; B. Any documents related to the City's reconfirming the historic name of Triangle Park, which the City Council approved on June 20, 2011; C. Any documents released to the public as part of the City's or the California Coastal Commission's consideration, recommendations, and votes concerning the Huntington Beach Downtown Specific Plan No. 5, dated October 6, 2011 (DTSP), its drafts, its final program Environment Impact Report(EIR), or its draft EIRs; and D. Originating on or before October 6, 2011, whether released to the public or not, any documents related to the general ideas expressed in the Land Use and Development Standards for the Main Street Library Subdistrict IA, Pages 3-52 through 3-55, or any similar provisions, in the DTSP, its drafts, its final program EIR, or its draft EIRs. The focus and rationale for my inquiries are the City's or the Marketing& Visitors Bureau's considering, as I understand them, a number of specific ideas concerning the Main Street Library or Triangle Park, with little or no information provided to the public thus far, including: 1. The possible development of a surfing museum or other tourist or cultural attraction. 2. The possible development of a parking structure or other additional parking. 3. The inclusion of the library or park or both in a new historic resources inventory, a part of the process of updating the Historic and Cultural Resources Element of the City's General Plan, on which the Historic Resources Board and Galvin Preservation Associates or affiliates or subcontractors or successors have been working since at least early 2009. I believe that most City residents agree with me that the library and park are historic landmarks and should be included in this inventory. The City already lists the library as a historic landmark in the existing Historic and Cultural Resources Element of the City's General Plan. 4. The City's possibly closing the Main Street Library, as a part of possible budget cuts for the Department of Library Services. 2 Item 16. - 85 HB -808- 5. The City's ending the tenancy of Beach Cities Interfaith Services' food bank operations. I understand that this tenant has occupied the former Children's Library area of the Main Street Library for something in the range of twenty years. The ending of this tenancy is an idea that I wholly support, as this otherwise worthy undertaking is very poorly located and has badly detracted from the Main Street Library's educational and recreational missions. With this use still in place through the present, I think it is impossible for the City to make a fair consideration of possibly closing the Main Street Library, as this long- standing tenant surely has had a severely negative impact on the branch's patronage. If you intend to charge me for any expenses,please provide me with an estimate of this cost for my pre-authorization before proceeding. If you do not grant my request within ten days, by Thursday,June 21,2012,I need you to send me a written response by that date, explaining why you denied my request. In order to provide the public with full and timely information, and thus an adequately transparent process for the consideration of any specific development ideas, the historic significance, or any occupancy changes for the Main Street Library or Triangle Park, the City and your organizations are obligated to release the documents requested. This public interest in full disclosure outweighs any possible claims that the City or your organization might make for exemptions under the Act,for a specific record in its entirety or for a portion of a specific record. To provide one example, as I understand it, any development proposal for the Main Street Library or Triangle Park, which relies on the DTSP's final program EIR, will require its own, new, separate,project-specific EIR. I look forward to receiving your answer to this letter, and to receiving all of the requested records. Thank you for your prompt attention to this matter. Sincerely yours, Richardson Gray 3 HB -809- Item 16. - 86 .,; Public Records Access for Main Street Library and Triangle Park- Yahoo! Mail Page 1 of 2 .&1E100!o MAIL classls RE: Public Records Access for Main Street Library and Triangle Park Tuesday, July 10, 2012 11:39 AM From: "Richardson Gray" <richardson.gray@yahoo.com> To: "HaydenBeckman" <HBeckman@surfcity-hb.org> See you then, Hayden. Thanks again for getting back to me. Richardson ---On Tue, 7/10/12, Beckman, Hayden <HBeckman @@surfcity-hb.org>wrote: From: Beckman, Hayden <HBeckman@surfcity-hb.org> Subject: RE: Public Records Access for Main Street Library and Triangle Park To:"Richardson Gray"<richardson.gray@yahoo.com> Cc: "Bone, Steve" <steve@surfcityusa.com>, "McGrath, Jennifer" <jmcgrath@surfcity-hb.org>, "Beverage, Stephanie"<Stephanie.Beverage@surfcity-hb.org> Date: Tuesday, July 10, 2012, 11:31 AM Mr. Gray, I am available Thursday morning and would be happy to meet with you at 10:00 AM regarding Planning records. Regards, Hayden Beckman Planning Aide City of Huntington Beach Planning & Building Department 714.374.5317 R From: Richardson Gray[ma i Ito:rich ardson.g ray@yahoo.coml Sent: Tuesday, JuIx 10 2012 11:21 AM To: Beckman, Hayden Cc: Bone to • Mc ath Jennifer: evera a Ste Subject: Public Records Access for Main-751reet r rary and Triangle Park Dear Hayden Beckman: Following up on our exchange of voice mails from yesterday and today, attached is my referenced request letter. In your voice mail, you said that you would be available on this Thursday, July 12th. I propose that I come to your office at 10:00 that morning. Please email me back or call me to confirm this time. As I understand it,the City Attorney's office coordinated the records search for all City departments on Item 16. - 87 HB -81.0- httn•//ne mr1A]Q mail vahnn 7/1n/�nl� : Public Records Access for Main Street Library and Triangle Park- Yahoo! Mail Page 2 of 2 my request. I received a letter from Daniel Ohl, of the City Attorney's office, directing me to contact you to review the relevant records of the Planning Department. As you can see from my attached letter, I am specifically Interested in any recent development plans and information about possible occupancy changes for the Main Street Library and Triangle Park. I assume that my review of the Planning Department's relevant documents, and my copying of anything that I want to keep,will take me no more than one day. As I understand Daniel OhI's letter to me, the Department of Library Services claims that they do not have any records related to my request. I find this claim unbelievable, if I understand it correctly. Similarly, I have received no response to my request from the City's Marketing and Visitors Bureau. As I understand it,the Bureau now has acknowledged that they are a public entity which is bound to respond to requests such as mine. For this reason, I do not understand why the Bureau has not yet answered my request. As you probably remember,for over three years now I have been working to preserve the Main Street Library and Triangle Park. With the Council election this fall, I am confident that the information I have requested will be important for the campaigns, given my belief that a majority of the residents in Greater Downtown and other nearby neighborhoods want to preserve the Main Street Library and Triangle Park. In any event, I look forward to meeting with you on Thursday. Thank you for your prompt attention to my request. Richardson Gray 415 Townsquare Lane#208 Huntington Beach, CA 92648 714-348-1928 (cell) rich ardson.Qrav -yahoo.com cc: Stephen K. 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M �� auF. �i 4 : ReductionY, Description Amount FTE PT Total Total elimination of Volunteer Programs will result in loss of ability to provide CERT training and program management, A RACES program support and management,and support to the City's youth Search and Rescue program. Reduction of 50% of a Secretary position and reductions in Oil Well Inspections will result in delayed service to customers r • and reduced administrative capabilities,and possible reduction in associated revenues. : COMMUNITY SERVICES (339,807) (3.0) (18.01 (21.0) `M :_.. Restructure the Art Center function with$100,000 and the program revenue to be dedicated to a non-profit organization for the e,.. h; delivery of exhibits and classes at the current facility. Two full time employees and 5,700 hours of part time work(18 personnel) would be eliminated. i7 Reduction in part time employees for Parking and Camping resulting in shorter open gate times for all lots,will cause delays in ik, entering Beach lots and exiting Main Promenade Parking Structure. Reduced funding for Pier Plaza and Beach maintenance thaty may result in delays for cleaning and reduced quality of appearance to the facilities. t . Elimination of Marine Safety Officer/Lifeguard resulting in less qualified personnel to provide this service. ! CNN LIBRARY DEPARTMENT (110,930) (2,5) (2.5) Closure of 2 branch libraries: Helen Murphy and Main Street or Banning Branches,and reduction of hours at the Central Library . Public Service desk resulting in part time staff reduction of 2.5 employees, t Elimination of supply funding for branches;50%cut in supplies for Story Time;and reduction in craft activities,training and other r,< Youth Services program supplies. ' y,y {; Over 50%cut in magazine and newspaper purchases and significant cuts in subscriptions for all locations. { �ty PUBLIC WORKS (557,150) (2.0) (2.0 Eliminate Environmental Specialist in Urban Runoff reducing ability to respond to storm water violations. M i Eliminate Maintenance position for City facilities. l ` Citywide cuts in mowing(50%)in City parks and facilities;deferral of tree trimming from a 12-year to a 15-year cycle;and i c>. reductions in landscape maintenance, painting and refurbishing(45%). Eliminate preventive maintenance on the emergency vehicle signal preemption equipment;defer signal,markings and sign Kam. CD replacements in residential areas from a 4-year to a 6-year cycle;and defer equipment and fleet maintenance. 10 ` e x :� Mummosam Re: Request- Yahoo! Mail Page 1 of 1 -VAIE 0OL, M A I L Classic Re: Request Monday, July 2, 2012 3:48 PM From: "Richardson Gray" <richardson.gray@yahoo.com> To: brettdukes@aol.com Thank you for letting me know. ---On Sun,7/1/12, brettdukes@aol.com <bretfdukes@aol.com>wrote: From: brettdukes@aol.com<brettdukes c@aol.com> Subject: Request To: richardson.gray@yahoo.com Date: Sunday,July 1, 2012, 12:53 PM Mr. Gray, I apologize for the late reply. In response to your request, the HBISM has no information to provide to you. We have no documnetation of any occupancy changes to the Main Street library. Obviously many ideas have been brought forward for years in informal discussion. If you have any questions, please feel free to contact me. Sincerely, Brett Barnes Item 16. - 91 xB -814- nup:iius.me 1619.mail.yahoo.com/mc/showMessag�-f sivud=l&filterBy=&.rand=157185148... 7/3/2012 CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold its Public Hearing on the 2012- 2013 renewal of the Huntington Beach Hotel/Motel Business Improvement District at its meeting scheduled on September 17, 2012 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers as required by the Parking and Business Improvement Area Law of 1989 as approved by City Council in Resolution No 2012-58 as re- printed below: RESOLUTION NO. 2012-58 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2012-2013 AND MODIFY THE BOUNDARIES WITHIN THE HUNTINGTONBEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and On August 20, 2002, the City Council formed a business improvement area, known as the Huntington Beach Hotel/Motel Business Improvement District (the "District"), by the passage of Ordinance No. 3569. Since the creation of the District, the City of Huntington Beach annexed the previously unincorporated area of the County of Orange known as Sunset Beach. Chapter 4 of Streets and Highways Code §36500 allows cities to modify the boundaries of previously established Assessment Districts. The District has requested that the City of Huntington Beach modify the District boundaries to include the newly annexed area of Sunset Beach. The California Legislature further found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2012-2013 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2012- 2013"(collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2012-2013 and a description of the improvements and activities to be provided for Fiscal Year 2012-2013. 12-3389/81584 1 SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2012- 2013 in the amount of 2% on hotel and motel overnight room stays in hotels and motels listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit A, attached hereto and incorporated herein by this reference. SECTION 4. The boundaries of Huntington Beach Hotel Motel Business Improvement District are modified to include Sunset Beach, as specified in Exhibit A, attached hereto and incorporated herein by this reference. SECTION 5. New hotel and motel businesses commencing operations after the effective date of this resolution levying the assessment will not be exempt from the levy of assessment as provided in Exhibit B. SECTION 6. A public hearing shall be held before the City Council on September 17, 2012, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against proposed modification of the District boundaries. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the assessment proposed to be levied, no further proceedings to modify the boundaries shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. SECTION 7. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Conference and Visitors' Bureau, 301 Main Street, Suite 208, Huntington Beach, CA 92648, (714)969-3492. SECTION 9. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. 12-3389/81584 2 SECTION 10. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 20th day of August, 2012. A copy of the Annual Report (Exhibit A) and a list of Hotels/Motels (Exhibit B) are available in the City Clerk's office at: Huntington Beach Civic Center 2°d Floor, 2000 Main Street Huntington Beach, CA 92648 or can be obtained by calling Kellee Fritzal, Deputy Director of Economic Development at(714) 374-1519 12-3389/81584 3 C� .S$1 FI E r- r-.. �- r-° All1. AQ1l;EaRT#S,ING _ �.. P.Y ` Piintedtr :O6Q2Pa�icie Camino Aug 22, 't2,4„33 pm ` � j,� ` AccoutTt tbrmaticln r 1t►tl tn#ormatton Phone#; 714 536-5227 Start,(fate, 09-06-12 Sr 2 x 148.870 f�arne",,City Of Huntington Beach(Parent) Stop dati,09-06-12 E3tHed size.. 14.50 TCN Inch Ad+drass:1 PO Box 784 tlaserhons 1 K off$ I ?". Huntington Beac,CA 92648 -'Ftecode, &Legal Huntington Beach i Atlype Mu!#i-Column Liner ' f byt 0602 Patricia Gamino CU00070479 .Clash 13000-Legal Notices Gros"srlce $232.00 Ptybs TCN HBI Nit price, $232 OC} Clie,{City Of Huntington Beach-Clerk's O �►mt Otse: $232 00 Placed icy; Patty Esparza Fax (714}374-1557 Plots Ar uht Due ; k sit to ' 'ecxner�sa is mrsce0a Ad Copy: 0TY OF HUNTINGTON BEACH PUBUCNOTKE PUBLIC HMNG FOR IN[HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold its Public Hearing on the 2012-2013 renewal of the Huntington Beach Hotel/Motel Business Improvement District at its meeting scheduled on September 17, 2012 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers as required by the Parking and Business Improvement Area Law of 1989 as approved by City Council in Resolution No 2012-58 as reprinted below: RESOLUTION NO,2012-58 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY®S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2012-2013 AND MODIFY THE BOUNDARIES WITHIN THE HUNTINGTONBEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code 36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts;and On August 20, 2002, the City Council formed a business improvement area, known as the Huntington Beach Hotel/Motel Business Improvement District (the "District"), by the passage of Ordinance No.3569. Since the creation of the District, the City of Huntington Beach annexed the previously unincorporated area of the County of Orange known as Sunset Beach. Chapter 4 of Streets and Highways Code §36500 allows cities to modify the boundaries of previously established Assessment Districts, The District has requested that the City of Huntington Beach modify the District boundaries to include the newly annexed area of Sunset Beach. The California Legislature further found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities;and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/ Operating Budget 2012.2013 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2012-2013" (collectively,"Annual Report");and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1.The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A jR r or,ted rein fh s.refe e ce h rh --- ad proof pg.1 --- IFIED GLASS _AD1lER7LSI,NG _ _ _ _ Printed by 0602 Patricia Gamino J~ _._ Aug 22,2012,4:33 pm iI� Salesperson. ! IA$.�nd" S ' Phone Ad#35157067 i includes a proposed budget for Fiscal Year 2012- 2013 and a description of the improvements and activities to be provided for Fiscal Year 2012-2013. SECTION 2.To levy and collect assessments within the District area for Fiscal Year 2012-2013 in the amount of 2 A on hotel and motel overnight room stays in hotels and motels listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3.The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit A, attached hereto and incorporated herein by this reference. SECTION 4.The boundaries of Huntington Beach Hotel Motel Business improvement District are modified to include Sunset Beach, as specified in Exhibit A,attached hereto and incorporated herein by this reference. SECTION S.New hotel and motel businesses commencing operations after the effective date of this resolution levying the assessment will not be exempt from the levy of assessment as provided in Exhibit B. SECTION 6.A public hearing shall be held before the City Council on September 17, 2012, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against proposed modification of the District boundaries. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings.A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District,which will pay 50% or more of the assessment proposed to be levied, no further proceedings to modify the boundaries shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. SECTION 7.The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8.Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714)536-5542; or from the Huntington Beach Conference and Visitors' Bureau, 301 Main Street, Suite 208, Huntington Beach, CA 92648, (714)969-3492. SECTION 9.The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION i0.This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 20th day of August,2012. A copy of the Annual Report(Exhibit A)and a list of Hotels/Motels(Exhibit B) are available in the City Clerk's office at: Huntington Beach Civic Center 2nd Floor,2000 Main Street Huntington Beach,CA 92648 or can be obtained by calling Kellee Fritzal,Deputy Director of Economic Devel- opment at(714)374 1519 Published H.B.Independent September 6,2012 --- ad proof pg.2 --- Easy PeeI8 Labels i A Bend along line to ® AVERY@ 51600 Use Avery@ Template 5160® Feed Paper ® expose Pop-up EdgeTM j Beach Inn Motel Best Western Huntington Beach Inn Regency Inn Attn: Alex Chao Attn: Ken Patel Attn: Ted Chen 18112 Beach Blvd 800 Pacific Coast Hwy 19360 Beach Blvd Huntington Beach CA 92648-1307 Huntington Beach CA 92648-5036 Huntington Beach CA 92648-2502 Comfort Suites Extended Stay America Hilton Waterfront Resort Attn: Sachim Amin Attn: Stephanie Tapia Attn: Gwenn Shorr 16301 Beach Blvd 5050 Skylab West Cir 21100 Pacific Coast Hwy Huntington Beach CA 92647-4102 Huntington Beach CA 92647-2056 Huntington Beach CA 92648-5307 Hotel Huntington Beach Howard Johnson Express Huntington Suites Attn: Joe Tsai Attn: Kevin Patel Attn: Kitty Zahedi 7667 Center Ave 17251 Beach Blvd 727 Yorktown Ave Huntington Beach CA 92647-3073 Huntington Beach CA 92647-5904 Huntington Beach CA 92648-5974 Huntington Surf Inn Hyatt Regency Huntington Beach Ocean View Motel Attn: Elizabeth Phi Attn: Cheryl Phelps Attn: Pravin Patel 720 Pacific Coast Hwy 21500 Pacific Coast Hwy 16196 Pacific Coast Hwy Huntington Beach CA 92648-5035 Huntington Beach, CA 92648-5300 Huntington Beach, CA 92649-1808 Pacific View Inn & Suites Starlight Inn Sunnn' Sands Motel Attn: Darshan Shah Attn: Sam Patel Attn: Jitendra Barot 16220 Pacific Coast Hwy 18382 Beach Blvd 1102 Pacific Coast Hwy Huntington Beach CA 92649-1809 Huntington Beach CA 92648-1311 Huntington Beach CA 92648-4817 777 Motor Inn Shorebreak Hotel Harbour Inn Inc Attn: Juo Mulan Attn: Shelly Gainer Attn: Sunny Patel 16240 Pacific Coast Hwy 500 Pacific Coast Hwy PO Box 1439 Huntington Beach CA 92649-1809 Huntington Beach CA 92648-5032 Sunset Beach CA 90742-1439 Ramada Limited Sunset Beach Inn Sunset Suites (Travelodge) Sanatra Inn 16401 Pacific Coast Hwy c/o Premiere Hotel, Attn: Kevin Vasania Attn: Suresh Sanathra Sunset Beach CA 90742 17100 Pioneer Blvd Ste 400 PO Box 1246 Artesia CA 90402-2771 Sunset Beach CA 90742-1246 Etiquettes faciles a peler ; A Repliez a la hachure afin de ; www.averycom Utilisez le naharit AVERY®S160® 'Sens de^a reveler le rebord Pop upMC 1-800-GO-AVERY i CITY OF HUNTINGTON BEACH. PUBLIC NOTICE PUBLIC HEARING FOR THE HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT RENEWAL !NOTICE IS HEREBY GIVEN THAT,the City Council will hold its Public Hearing on the 2012-2013 renewal of. the Huntington Beach Hotel/Motel Business Improvement .District at its meeting scheduled on September 17,..2012 at 6:00 PM or !soon thereafter at the Huntington Beach Civic Center, 2000 Main Street,,Council Chambers as �� ,required by the Parking and Business Improvement Area Law of 1989 as approved,by City Council in Resolution No 2012-58 as re-printed below: ' RESOLUTION NO.2012-58 A RESOLUTION OF THE CITY COUNCIL OF THE CITY i'OF HUNTINGTON BEACH DECLARING THE CITY INTENTION TO LEVY AN ANNUAL ASSESSMENT . STATEO F CALIFORNIA) 'FOR FISCAL YEAR 2012-2013 AND MODIFY THE ��77 i BOUNDARIES WITHIN THE ' HUNTINGTONBEACH HOTEL/MOTEL BUSINESS IM- PROVEMENT DISTRICT. SS. WHEREAS,, the California.- Legislature, in ) adopting the Parking and Business Improvement COUNTY O F ORANGE Area Law of 1989 (Streets and Highways Code §36500,et'seq.) found that cities are authorized. Ito'levy assessments on businesses in order to �promote economic revitalization and tourism, cre- ate jobs, attract new businesses and,prevent am a citizen of the United States and a erosion of business districts;and, On August 20, 2002, the City Council formed resident of the County of Los Angeles, I a business improvement .area, known as the 'Huntington Beach Hotel/Motel Business Im- am over the age of eighteen years, and Iprovement District(the"District"), by the passage of Ordinance No.3569: not a party to or interested in the notice Since the creation.of the District, the City of i Huntington Beach annexed the previously un-, published. I am a principal clerk of the Iincorporated area of the County of Orange known as Sunset Beach. HUNTINGTON BEACH Chapter 4;.,of Streets and Highways: Code §36500 allows cities to modify.the boundaries of INDEPENDENT; which was adjudged a leach.modify reviously established Assessment Districts. The J g istrict has requested that the City of Huntington newspaper of general circulation on the District boundaries to include g the newly annexed area of Sunset Beach. September 29, 1961, case A6214, and The California Legislature further found that ;cities ,are authorized to levy assessments on June 11, 1963, case A24831, for the (businesses which benefit from those improvements and activities;and Cityof Huntington Beach Count of The District's Advisory.Board has prepared and g Y filed with the.City Clerk an "Annual ,Report/ Orange, and the State of California. operating Budget 2012-2013 Fiscal Year-to Date" and "Proposed Budget for Fiscal Year 2012-2013" Attached to this Affidavit is a true and (collectively,"Annual Report");and' NOW, THEREFORE, the City Council of the City complete copy as was printed and lof Huntington Beach does hereby resolve as p pY p follows: published on the following date(s): SECTION 1.The City Council hereby approves the JAnnual Report filed by the Advisory Board.in the City Clerk's office attached.hereto as Exhibit A `and 'incorporated herein by this reference, which Thursday, September 6, 2012 includes a proposed budget for Fiscal.Year 2012- 2013 and a description of the improvements and activities to be provided for Fiscal Year 2012-2013. SECTION 2.To levy and collect assessments within the District area for Fiscal Year 2012-2013 in the amount.of 2% on hotel and motel.overnight room certify (or declare) under penalty stays in hotels and motels listed e Exhibit B attached hereto and`incorporated her by this reference. of perjury that the foregoing is true �SECTION.3.The type or types of.improvements and activities proposed to be funded by the levy of and correct. !assessments on businesses within the business immprovement area are specified in Exhibit A, attached hereto and incorporated herein by this preference. (SECTION 4.The boundaries of Huntington Beach Hotel Motel Business Improvement District are modifjed to include Sunset Beach, as specified in Executed on September 12 2012 Exhibit A, attached hereto and incorporated herein by this reference: ,SECTION S.New hotel and motel businesses com- at Los Angeles, California mencing operations after the effective date of this !resolution, levying the assessment will not be' exempt from the levy of assessment as provided iin Exhibit B. SECTION b.A public hearing shall be held before ,the City'Council on September 17,.2012, at 6:00 p.m., or as soon thereafter as this matter may be (heard, in the Council Chambers'of the City Hall, Ad 2000 Main Street, Huntington Beach, California, at � !which time the Council will hear all 'interested persons for or against proposed modification of Signature the District boundaries. Protests may be made i orally,or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing,'and shall' clearly set forth the !irregularity or defect to which the objection is made.The City Council may waive any irregularity (in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings: A written protest may be withdrawn in writing at .any time before the !conclusion of the public hearing set forth above. ,If written protests are received by the owners of 'businesses within the District, which will pay 50% !or more'of the assessment proposed to be levied," ino further proceedings'to modify the boundaries shall be taken for a period of one year from the date of the finding'of a majority protest by the City Council. SECTION 7.The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8.Further information regarding the pro- posed business improvement district may be obtained at the Huntington Beach City,Hall, 2000 Main Street, Huntington Beach, California.92648; telephone (714) 536-5542;'or from the Huntington Beach Conference and Visitors; Bureau, 301 Main Street, Suite 208, Huntington"Beach, CA 92648, (714)969-3492. - SECTION 9.The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to'each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 10.This resolution' shall take effect immediately upon adoption. PASSED AND ADOPTED by the,City Council of the City of Huntington Beach at a regular meeting thereof held on the 20th day of August,2012. A copy of the Annual Report(Exhibit A)and a list of Hotels/Motels(Exhibit B) are available in'the City.Clerk's office at: Huntington Beach Civic,Center _ 2n'd Floor,2000 Main Street Huntington Beach,CA 92648, or can be obtained by calling Kellee Fritzal.Deputy Director_of-Economic Council/Agency Meeting Held: Deferred/Continued to: *ppred ❑ Conditionally Approved ❑ Denied C� CI ov r s nature Council Meeting Date: August 20, 2012 Departme l Number: ED 12-13 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A. Wilson, City Manager PREPARED BY: Bob Hall, Deputy City Manager/Director of Economic Development SUBJECT: Approve Annual Report and fiscal year 2012/13 Budget and adopt Resolution No. 2012-58 declaring the City's intention to levy an annual assessment and modify the boundaries of the Hotel/Motel Business Improvement District (BID); and, schedule a Public Hearing for September 17, 2012 Statement of Issue: On August 19, 2002, the City Council approved Ordinance No. 3569, establishing the Huntington Beach Hotel/Motel Business Improvement District to fund activities to promote Huntington Beach as an overnight tourist destination to benefit all hotels and motels in the City. The State of California Parking and Business Improvement Law of 1989 requires an annual report to be filed for each fiscal year, a Resolution of Intention be passed to levy an assessment for the next fiscal year, and a public hearing date be set. Due to the annexation of the Sunset Beach area, the boundaries of the Hotel/Motel BID is being expanded to include the hotels located within the Sunset Beach area. Financial Impact: Revenues and expenses will be included in the 2012-2013 Huntington Beach Hotel/Motel Business Improvement District Budget (Fund 709). Recommended Action: Motion to: A) Approve the Annual Report and Fiscal Year 2012-2013 Budget of the Huntington Beach Hotel/Motel Business Improvement District; and, B) Adopt City Council Resolution No. 2012 - 58 " A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2012-2013 and Modify the Boundaries Within the Huntington Beach Hotel/Motel Business Improvement District;" and, C) Direct the City Clerk to schedule a public hearing to be held on September 17, 2012, and send copies of the Resolution of Intention, including the BID Boundary Map and assessment formula, to each business to be assessed, and publish the same in a newspaper of general circulation as required. Alternative Action(s): Do not approve the Annual Report and deny the Resolution. H B -141- Item 12. - I REQUEST FOR COUNCIL ACTION MEETING DATE: 8/20/2012 DEPARTMENT ID NUMBER: ED 12-13 Analysis: At the request of the Huntington Beach Conference and Visitors Bureau (now the Marketing and Visitors Bureau), the City Council formed a Business Improvement District (BID) in 2002 to include all hotels and motels in the city for the purpose of funding activities to promote Huntington Beach as an overnight destination. This is the annual renewal of the Huntington Beach Hotel/Motel Business Improvement District. In addition, the boundaries of the Hotel/Motel BID are being expanded to include the Sunset Beach area. The Huntington Beach Hotel/Motel BID has required a 2% levy be assessed on all overnight room stays in Huntington Beach. In 2010 the assessment was increased from 1% to 2%. The Board of Directors for the Huntington Beach Marketing and Visitors Bureau (HBMVB), also serves as the BID Advisory Board. In addition to these BID revenues, the HBMVB also receives 10% of the City's TOT revenues under a grant agreement approved May 15, 2006. Due to the annexation of Sunset Beach, this year's Resolution of Intention, also includes the boundary change to include the four (4) hotel/motels in the Sunset Beach area. With the inclusion of Sunset Beach, the HBMVB would incorporate the Sunset Beach lodging facilities into the Bureau's annual marketing efforts, including advertising, publications, website, social media, familiarization tours, travel trade and leisure marketing, group meetings, the Huntington Beach Film Commission and research. The Sunset Beach hotels/motels will also be included on the Bureau's website and its annual Visitors Guide and Map, both of which have a 180,000 copy distribution, as well may be seen on, and downloaded from, the Bureau's website. The Bureau also does extensive online advertising with www.TripAdvisor.com. As required by State law, a public hearing must be held to provide the opportunity for affected businesses to voice their protests, or they may submit protests in writing before the hearing. The Resolution of Intention sets this hearing for September 17, 2012. At that time, the City Council will tally the percentage of assessments protested, if any, and will hear additional public comments on the renewal of the Hotel/Motel BID. If protests total less than 50% of the total amount to be collected, the City Council can approve the renewal of the BID. At the conclusion of the protest hearing/public hearing, the City Council may reduce or modify the proposed assessment or types of activities to be funded with assessment revenues. If written protests are received from affected business owners of 50% or more of assessments, no further proceedings to continue the Business Improvement District can be considered for one year. The Hotel/Motel BID anticipates assessments of $1,400,000.00 for Fiscal Year 2012-2013. The BID also receives other funding. Environmental Status: Not Applicable Strategic Plan Goal: Enhance Economic Development Item 12. - 2 HB -142- REQUEST FOR COUNCIL ACTION MEETING DATE: 8/20/2012 DEPARTMENT ID NUMBER: ED 12-13 Attachment(s): 1. City Council Resolution No. 2012 - 58 "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2012-13 and Modify the Boundaries within the Huntington Beach Hotel/Motel Business Improvement District;" including Exhibit A, the Annual Report and Exhibit B, list of Hotels/Motels HB -143- Item 12. - 3 ATTACHMENT # 1 Item ,z . a Hd -144- RESOLUTION NO. 2012-58 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2012-2013 AND MODIFY THE BOUNDARIES WITHIN THE HUNTINGTONBEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and On August 20, 2002, the City Council formed a business improvement area, known as the Huntington Beach Hotel/Motel Business Improvement District (the "District'), by the passage of Ordinance No. 3569. Since the creation of the District, the City of Huntington Beach annexed the previously unincorporated area of the County of Orange known as Sunset Beach. Chapter 4 of Streets and Highways Code §36500 allows cities to modify the boundaries of previously established Assessment Districts. The District has requested that the City of Huntington Beach modify the District boundaries to include the newly annexed area of Sunset Beach. The California Legislature further found that cities are authorized to levy assessments on businesses which.benefit from those improvements and activities;and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2012-2013 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2012- 2013"(collectively, "Annual Report'); and NOW, THEREFORE,the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2012-2013 and a description of the improvements and activities to be provided for Fiscal Year 2012-2013. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2012- 2013 in the amount of 2% on hotel and motel overnight room stays in hotels and motels listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit A, attached hereto and incorporated herein by this reference. i 12-3280/82783 Resolution No. 2012-58 SECTION 4. The boundaries of Huntington Beach Hotel Motel Business Improvement District are modified to include Sunset Beach, as specified in Exhibit A, attached hereto and incorporated herein by this reference. SECTION 5. New hotel and motel businesses commencing operations after the effective date of this resolution levying the assessment will not be exempt from the levy of assessment as provided in Exhibit B. SECTION 6. A public hearing shall be held before the City Council on September 17, 2012, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against proposed modification of the District boundaries. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the assessment proposed to be levied, no further proceedings to modify the boundaries shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. SECTION 7. The City CIerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Conference and Visitors' Bureau, 301 Main Street, Suite 208,Huntington Beach, CA 92648, (714) 969-3492. SECTION 9. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. 2 12-3280/82783 Resolution No. 2012-58 SECTION 10. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 20 th day of August , 20 U Mayor RE AND APPROVED: INIT ED VED: C a ger Director of omic Development APPROVED AS TO FORM: <;z,l City Attorney OV 3 12-3290182783 R, TE ®NALLY .EFT BLANK Exhibit"A" - Resolution No.2012-58 1 W Huntington Beach Marketing and Visitors Bureau Fiscal Year 2011 /12 Annual Report Submitted to HB City Council July 2012 Item 12. - 8 HB -148- Exhibit"A" -Resolution No.2012-58 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Table of Contents Page Section 3 Introduction and HBMVB History 4 Research 6 Awards Sales and Marketing 7 Travel Trade and Leisure Market 9 Group Meetings Market Advertising 11 Leisure Market 15 Group Market Media (Public) Relations 17 Media Receptions 17 Familiarization Tours 18 Press Clips 24 Website 25 Social Media 28 Visitor Services 29 Publications & Collateral 32 Advocacy 33 Huntington Beach Film Commission 34 Administration 35 Staff and Board of Directors 36 Looking Ahead 37 2012/2013 Proposed Operating Budget xB -1 49- Item 12. - 9 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Introduction and History In 1989, the Huntington Beach Conference and Visitors Bureau became incorporated as a private, not-for-profit mutual benefit corporation in the State of California. Its original mission statement was "to create, develop, promote and maintain a strong Visitor and Conference industry that will benefit Huntington Beach economically, environmentally and socially." Funding for the Bureau began in 1989 with a $150,000 annual grant from the City of Huntington Beach. The grant's purpose was "to provide a promotional program for the City designed to attract visitors and conferences to Huntington Beach through advertising, promotion, familiarization, trade shows, market places and other activities." For the next several years, the Bureau continued to receive a fixed amount annual grant from the City of Huntington Beach to maintain its services. In 2002, the Huntington Beach City Council approved the creation of a Hotel/Motel Business Improvement District (BID), to include all hotel/motel properties in the City of Huntington Beach. The creation of the Hotel/Motel BID also included an assessment of 1% on hotel and motel overnight room stays to be used by the Bureau to increase overnight business and leisure stays in Huntington Beach lodging properties. In 2009, to better describe its evolved services, the Bureau officially changed its name to the Huntington Beach Marketing and Visitors Bureau. In 2010, the Huntington Beach City Council approved a Hotel/Motel BID assessment increase.of 1%, making the current assessment 2% on hotel and motel overnight room stays. Over the 2011/2012 fiscal year, the Bureau continued to expand its scope of activities and increase efficiency as a destination marketing organization. As the official advisory board for the Huntington Beach Hotel/Motel BID, the Bureau would not have been able to complete the following programs without BID funding. F y 1k. c, ac k Item50- Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBIMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request I Research In 2010/2011, the Bureau commissioned a Visitor Profile Study from Horizon Consumer Science in order to better understand Huntington Beach visitors and their economic impact on the community. This year-long project was conducted in four parts throughout 2011. The goals of the study were to create a comprehensive visitor profile, differentiated by season; measure Huntington Beach's annual visitor volume and visitor spending; estimate the fiscal (tax) impacts of tourism; and measure the amount of employment that is supported by visitor activity. z, i Visitor Profile ,,' , \ In 2011, Huntington Beach visitors averaged nearly 37 years of age and had an overall average household income of$79,000. Six of ten visitors were married/partnered. 71% of visitor groups included " spouses/partners and/or other family members, with an average of 3.6 people in each group. Domestically, 60.3% of Huntington Beach visitors are California residents, followed by Arizona (10.5%); Utah (4.5%) and New Mexico (2.9%). International visitors make up 9/o of Huntington Beach 6= visitors. The top international feeder markets are Canada (47%); United Kingdom (17.7%); Western Europe (11.5%) and Central/Eastern Europe (9.9%). 61% of visitors named Huntington Beach as their main trip destination. 77% of visitors came for pleasure/leisure/vacation, while the most visited u Huntington Beach venue was the beach (73%). w Tourism Supported Employment An estimated 2,700 Huntington Beach jobs, representing 3.6%of the city's workforce, are supported by visitor activity. The top three employment categories are food and beverage outlets (47%); paid lodging accommodations (31%); and retail outlets (10%). Fiscal Impacts The study found that there was $281.9 million in direct visitor spending in Huntington Beach in 2011, which led to $366.5 million in direct and indirect visitor spending. $232.1 million of taxable visitor spending for lodging and retail items resulted in $8.2 million in tax revenue: $6.6 million in lodging (transient occupancy) tax and $1.6 million in retail sales tax. HB ->51- Item 12. - 11 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Visitor Volume and Spendinq Huntington Beach attracted 2.94 million visitors in 2011. (In this study, a visitor is anyone who resides outside of Orange County.) The average length of stay was 1.56 days with a per-capita daily spend of$61.68 per visitor. Day Visitors comprised 80% of the total volume of visitors. Hotel Guests comprised 13% of the total volume, while 7.5% were comprised of Other Lodging guests (typically those who stayed in a private home.) However, the study found that Hotel Guests spent an average of$136.17 per day per person, while Other Lodging Guests spent an average of$48.29 per day and Day Visitors spent an average of$28.13 per day. These average daily spend numbers show us that Hotel Guests comprise 60% of the total direct visitor spend. The study's findings support the Bureau's continued projects and mission to increase overnight stays in Huntington Beach hotels, thereby leading to increased visitor spending and enhanced quality of life for residents. Visitor Volume Avg Visitor Days Per Total Visitor Spend HB Avg ;, - z Person w== odgmg Total a Length Travel Total Dail Total XSe merit Ratio of Sta Group Rati6' Ratio 5 Amount y Size. Amount S rid Amoun# ��«• li �, Hotel 377,583 12.8% 3.27 3.37 1,233,012 27.0% $136.17 $167 904,000 59.6% Guest Other Lodging 219,482 7.5% 4.54 2.68 997,253 21.8% $48.29 $48,158,000 17.1% Guest VD ay itor 2,342,267 79.7% 1.00 3.58 2,342,267 51.2% $28.13 $65,887,000 23.4% Total 2,939,332 100.0% 1.56 3.47 4,572,532 100.0% $61.68 $281,949,000 100.0% Hotel Guest represents guests staying overnight any Huntington Beach hotel,motel or inn.Other Lodging Guest represents those who stayed in other Huntington Beach paid or unpaid lodging. Day Visitors are non-Orange County residents,visiting Huntington Beach during the day but not staying overnight. Item 12. - 12 HB _15�_ Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Awards 2011/12 was an award-winning year for the Huntington Beach Marketing and Visitors Bureau. Not only were the city's beaches rated 2 out of 12 five-star rated beaches in the United States by the National Resources Defense Council, but the Bureau and its staff also received additional recognition throughout the year. 9th Annual Service Industry Advertising Awards Gold Award In February 2012, the Huntington Beach Film Commission won a Gold Award for its website, www.FilmHuntingtonBeach.com. The Service Industry Advertising Awards recognize excellence in advertising within the service industry. A national panel of judges reviews entries for execution, creativity, quality, consumer x appeal, and overall breakthrough advertising content. 2011 MarCom Gold Award In 2011, the Bureau won a Gold Award in the Brochure/Business to Consumer category for its Rack Brochure, which was created by Aristotle Interactive. MarCom Awards is an international competition that recognizes outstanding creative achievement by marketing MAR CION M and communication professionals. Winners range in size AWARDS from individual communicators to Fortune 500 companies. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals, an international organization consisting of several thousand creative professionals. California Travel Association Emerging Leaders Award In March 2012, Bureau Communications Manager Madison Fisher was among the first to receive California Travel %y q y: Association's first "30 and Under" Emerging Leaders Award. This award honors those who have made a dramatic impact in the promotion of travel, tourism and hospitality through innovation, awareness, creativity or"stewardship". Comm=, xB _153_ I;e7l - 13 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Sales and Marketing Travel Trade and Leisure Market In 2011/2012, the Bureau continued its international travel trade and public relations agency representation agreements in the UK, Germany and Australia. Bureau staff also attended domestic trade shows and events featuring international travel trade attendees. Australia Sales Trip In October 2011, Bob Wentworth, Vice President of Sales & Marketing, conducted sales calls with the Bureau's Australian agency, Gate 7. Bob conducted calls in Sydney and Melbourne, focusing on Australia-based wholesalers, group incentive companies and travel media. International Pow Wow In May 2012, Bob Wentworth, VP of Sales & Marketing, and Madison Fisher, Communications Manager, attended the US a4q-rl Travel Association's International Pow Wow in San Francisco. In \ just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the US (representing all industry MN L category components), and close to 1,500 international and domestic buyers from more than 70 countries, conduct business negotiations that result in the generation of over$3.5 billion in future Visit USA travel. The Bureau conducted 38 business appointments with travel wholesaler and receptive tour operator contacts, and met with s over 35 domestic and international journalists. `\ 2012 UK/Germany Sales Mission In July 2012, Madison Fisher, Communications Manager, spent a week in London and Frankfurt for media and sales calls. Working with the Bureau's local agencies, Black Diamond in the UK and MSi in Germany, she showcased HB products and the destination to top-notch London travel trade and media. Item 112. - 14 �Hl _Ise_ Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012113 Operating Budget Request 2012 California Cup For the third consecutive year, the Bureau was invited to participate in the 2012 California Cup, held in Palm Springs just prior to International Pow Wow. Each year, the California Cup attracts the most influential decision makers within premier domestic and international tour companies and airlines, as well as select travel media, to inspect area tourism products and experiences. Senior level, primarily international travel trade and media representatives, attend from various countries throughout the world, including Australia, France, Germany, Scandinavia, South Korea, the United Kingdom, and the United States. w PM This year, the Bureau was represented by Steve Bone, President &CEO of the Bureau and JD Shafer, General Manager of the Waterfront Beach Resort, a Hilton Hotel. Australia/New Zealand Roadshow Accompanying Visit California in July 2012, Melanie Mayer from Gate 7 represented the Bureau in Australia for Visit California's Australia Roadshow. During this 5-day trip, Melanie traveled to Melbourne, Sidney, and Auckland. In Sydney, she held one-on-one appointments with the top 10 Australian and New Zealand tour operators and wholesalers. Melanie also participated in the Destination Marketplace and Reception, where she gave a presentation featuring Huntington Beach to 700 travel agents and media. IREENEMMM xB _15$_ Item 12. - 15 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach(Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Sales and Marketing Group Meetings Market In 2011/2012 the Bureau participated in an expanded number of group meetings market trade shows, with the goal of increasing the number of leads generated for Huntington Beach meeting-capable hotels. IMEX America j' In October 2011, Christopher Anderson, Director of Sales, attended IMEX America on behalf of the Bureau. California had a large presence at IMEX America. The Bureau partnered with the Anaheim/Orange County Visitor and Convention Bureau to maximize exposure to buyers 6 while controlling costs. IMEX America is America's worldwide exhibition for incentive travel, meetings and events and takes place in Las Vegas. The show was the largest hosted buyer program ever held in North America with over 2,000 qualified buyers. Meetings Focus Live — West Meetings Focus Live events take place over a period of three-days, bringing planners and suppliers together in a social setting that incorporates on-on-one appointments, education sessions, networking events and meal functions. These events are specifically geared to planners who book meetings and events in the Western United States. Huntington Beach hosted the June 2012 event at the Hyatt Regency Resort & Spa; Waterfront Beach Resort, a Hilton Hotel; and Shorebreak, a Joie de Vivre Hotel. The Bureau also participated in the October 2011 event in Palm Springs and the August 2012 event in Lake Tahoe. Smart Mart For the second year in a row, the Bureau participated in Smart Meetings magazine's Smart Mart trade shows, adding two additional cities this year for events in San Diego, San Francisco, Los Angeles, Seattle and Denver. These one-day, appointment-based events are held in key cities throughout the Western United States. Christopher Anderson attended all 2011/2012 events on behalf of the Bureau. CaISAE Seasonal Spectacular The largest association industry tradeshow on the West Coast, CaISAE's Seasonal Spectacular, attracts more than 1,000 association professionals and industry suppliers to Sacramento for a one-day educational event and trade show. In December 2011, Christopher Anderson attended for the Bureau's third year. Enrique Paulo from the Shorebreak also worked the booth. CaISAE is the California Society of Association Executives. mom Item 12. - 16 HB -I-()- amm ME Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Destination Showcase In February 2012, Christopher Anderson also attended DMAI's Destination Showcase in Washington, DC. This is North America's largest one-day event which brings conference, convention, and trade show professionals together with exhibiting meeting destinations from the United States and abroad. DMAI is the Destination Marketing Association International. al „ Meetings 4 You Christopher Anderson attended Meetings 4 You in San Francisco in May 2012. Held by Meetings + Events Magazine, this one day show brought meeting planners and sales directors together. Luxury Meetings Summit The LMS Diamond Showcase is an event that provides qualified meeting planners with the opportunity to meet face-to-face with four- and five-diamond properties in a highly social and fast-paced atmosphere. Designed to maximize the interaction between meeting planners and hoteliers, these shows are held in cities across the United States, presenting planners with a simple, effective, and time-sensitive format for meeting with high-end hotel properties - all in the planner's own backyard. Each event is limited to 75 meeting planners and 25 hotel iers/DMO's. Christopher Anderson attended Luxury Meetings Summit events in Silicon Valley, Los Angeles, Orange County and San Diego. Collaborate Collaborate is an appointment-only tradeshow designed specifically with a corporate meeting planner's needs in mind. Only qualified planners who are the decision-makers for their organizations are invited to attend. The "reverse" trade show is the r highlight of the event. Suppliers visit planners in pre-set appointments, providing an environment that results in business. General sessions, educational seminars, networking events and creative sponsorships give suppliers even more opportunities to meet with as many planners as possible. Christopher Anderson attended Collaborate 2012, which was held in Las Vegas in April 2012. Connect Marketplace Connect Marketplace brings together planners of association and specialty association meetings and events with destinations and other service providers that fit their needs. The format of the show is the same as the Collaborate Marketplace described above. Connect Marketplace was attended by Bob Wentworth and Christopher Anderson in August 201.2 in New Orleans. a MIMME H no! -' B -157- Item 12. - 17 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Advertising Leisure Market California Visitors Guide With partners Hyatt Regency Huntington Beach Resort & Spa; Shorebreak, a Joie de Vivre Hotel; and Waterfront Beach Resort, a Hilton Hotel, the Bureau produced a cooperative full- . page ad for the California Visitors Guide. The California Visitors Guide is the official publication of Visit California with 500,000g,= copies distributed annually via 20 'x ` California Welcome Centers, consumer travel trade shows, visitor centers across d the state and at Visit California travel trade shows. The guide also received more than 100,000 downloads of the digital s California Visitors Guide from www.VisitCalifornia.com. i E In addition to the domestic California Visitors Guide, the Bureau also collaborated with the Hyatt Regency Huntington Beach Resort & Spa; Shorebreak, a Joie Ir de Vivre Hotel; and Waterfront Beach Resort, a Hilton Hotel to extend our ad in 81,000 copies of the official California Visitors Guide in the �.mv.lu yp a UK/Scandinavia and 80,000 copies in Germany. F sm MEN= Item 12. - 18 HB _ISs- Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Visit California Cooperative Marketing Campaign The Bureau leveraged co-op dollars from the Hyatt Regency I Huntington Beach Resort & Spa; Shorebreak, a Joie de Vivre Hotel; and Waterfront Beach Resort, a Hilton Hotel to participate in Visit Huntington Bead California's 2011/12 US & Canada Cooperative Marketing Program Campaign. In total, this campaign reached and engaged over 7.5 -` million consumers. r .a. In the Western United States, the 24-page print supplement with a full-page Huntington Beach advertorial ran in the December 2011 issues of Travel+ Leisure (170,000 copies), Budget Travel(150,000) and Food& Wine (200,000). In Canada, the supplement ran in the December 2011 issues of the Vancouver Sun (125,000), Calgary Herald (100,000), Edmonton Journal(75,000), Toronto Star (100,000), and Montreal Gazette (100,000). As part of the same campaign, they, Bureau also received a 5-page - x spread in Visit California's Fall/Winter 2011 Digital Guide and the Spring 2012 Digital Guide. Two pages N.. explored the destination, while one W page each went to the Hyatt HUNTINGTONH Regency Huntington Beach Resort & ne zuini, -fi-.Z=A " Spa; Shorebreak, a Joie de Vivre Hotel; and Waterfront Beach Resort, a Hilton Hotel BEC41 The Huntington Beach spread in the t� Digital Guide garnered 11,880 page views and allowed consumers to view a Huntington Beach photo gallery; connect directly to www.surfcityusa.com and the Bureau's Facebook, YouTube and Twitter pages; and request a mailed copy of the official Huntington Beach Visitors Guide. The Digital Guides were promoted via emails to 1,000,000 US consumers; emails to 500,000 Canadian consumers; Travelocity banner ads generating 1,000,000 impressions; placement on www.CoverLeaf.com and www.Zinio.com; and mobile circulation via Custom Marketing Group's Reasons To Go iPhone and iPad - application. The Digital Guides are created for optimal consumer a engagement by incorporating interactive modules such as video, : ` photo galleries, pop-up text and more. Ofell A third component of the campaign allowed the Bureau to send a dedicated email to 50,000 subscribers in Spring 2012. The Nw �. Huntington Beach email garnered outstanding click rates with a Click To Open rate of 11.89% and a Click To Delivered rate of 1.30%. For .. comparison, the industry standard Click To Delivered rate is 0.40%. RB -159- Item 12. - 19 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Canadian Traveller For the fourth consecutive year, the Bureau produced a two-page spread for the 2012/2013 edition of Canadian Traveller's America Yours to Discover, the Official US Destination Guide for the travel trade in Canada by the US Travel Association's Discover America Canada ' Committee. g Quantas Holidays USA Brochure n"z In order to give Huntington Beach full-page coverage, the Bureau purchased a half page ad in the 2012/2013 Quantas Holidays USA Brochure to run in conjunction with listings for Shorebreak, a Joie de Vivre hotel and Waterfront Beach Resort, a Hilton Hotel. For over 30 years, Quantas has provided comprehensive travel service to the Australian market 4" for local and international destinations. i Sunset Magazine In Summer and Fall 2012, the Bureau ran a 1/3 page ad in Sunset Magazine's Weekend Trips (140,000 •- ' circulation); Coastal Escapes (665,000 circulation) and Destination: Southern California (315,000 circulation). Item I2. - 20 HB -160- Exhibit"A" -Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011112 Annual Report For Fiscal Year 2012/13 Operating Budget Request California Welcome Center — Buena Park In 2011, the Bureau took out two display ads in the newly opened California Welcome Center in Buena Park. The larger display ad is located in the front entrance and measures 61" x 41". The second display ad measures 25" x 37" and is located in the main room containing the brochure racks, above the Orange County section. The new Welcome Center is the only location in Orange County and is located 15 miles from Surf City USA°off Beach Blvd by the 5 freeway, making Huntington Beach the most easily accessible beach by visitors to the welcome center. During its first year, the Welcome Center assisted 15,000 walk-in visitors. This number is expected to double in its second year. x ap R: e\ xB -S 61- '" Item 12. - 21 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Advertising Group Market For the second year, and in addition to direct sales efforts within the meetings market, the Bureau participated in a print and online group marketing campaign targeting group meeting and event planners. Online Advertising The Bureau maintains a meetings website at www.MeetInHB.com, providing meeting and event planners information on Huntington Beach conference hotels and facilities. The site also includes an online RFP submission tool and group information request form. To drive traffic to the meetings website, the Bureau ^, utilizes banner ad campaigns in industry publication e-newsletters, including Smart Meetings and CA Meetings + Events. ;� A y. ilia, As an incentive to bring meetings to Huntington Beach, the Bureau created the Sunshine Guarantee, guaranteeing great weather for your event or a credit to the final master bill. The Sunshine Guarantee was advertised on various meeting publication websites and e-newsletters and gained international media coverage for its unique offer. ------------- INS MEN Item -162- Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Print Advertising Full-page meeting ads ran in the following print publications during the 2011/2012 fiscal year. Publication 0 Issue circulation December 2011 Smart Meetings Magazine January 2012 40,000 April 2012 Winter California Meetings + Events Spring 9,500 Summer Fall Meetings Focus West May 2012 12,500 1;Ti� 1 7-73 B -16 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Media (Public) Relations Media (public) relations is an essential and effective part of the Bureau's marketing program. Earned media placements have been proven to influence public perception and consumer decision making more than paid advertising. Through the Bureau's efforts, including attendance at media receptions and other events and familiarization tours, Surf City USA earns media placements in broadcast, radio, online and print mediums —generating demand for Huntington Beach both domestically and internationally. Media Receptions The Bureau's Communications Manager, Madison Fisher, participated in two Visit California Media Receptions this fiscal year. These cocktail reception-format events receive an incredible mix of high-level media from newspapers to magazines to digital media. In March 2012, Madison attended the New York Media Reception, where she met with 89 journalists representing publications including Huffington Post, Coastal Living, New York Times, Ladies Home Journal, Travel Weekly, Epoch Times and Travel + Leisure. In June 2012, Madison attended Visit California's first Canadian Media Reception in Toronto, where she met with 68 journalists representing publications including The Toronto Star, The Toronto Sun, Discovery Channel Canada, Travel Week, Canadian Traveller and Canadian Travel Press. Familiarization Tours The Bureau uses a variety of tools and tactics to communicate with the media and travel industry. Establishing and maintaining relationships through email, phone and personal interaction is a core component of successful client relations. Throughout the year, travel industry professionals and media with secured assignments are invited to experience Surf City USA first-hand via Familiarization Tours (aka "FAMs") coordinated by the Bureau with the support of local partners. Our marketing team designs customized FAM itineraries matching the individual interests and needs of each FAM group/guest. The Bureau has hosted over 20 media and travel trade FAMs since October 2011, with more than 150 guests from domestic and international print and online publications. Participants in the FAM tours came not just from the United States, but from all over the world, including Canada, Australia, Germany, Brazil, Mexico and the United Kingdom. Participants in the Quantas Harvey World Travel FAM r : stayed in Shorebreak, a Joie de Vivre Hotel and experienced a Segway tour with GW Tours, paddleboarding with Rocky McKinnon, surf lessons with Banzai Surf School and a beach bonfire. They also sampled breakfast at Sugar Shack, lunch at Sancho's IQ Tacos, dinner at Duke's and breakfast at the Waterfront 1 Beach Resort, a Hilton Hotel. Item 1.2. - 24 HB _164 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Selected Press Clips The following are a selection of press clips from October 2011 to June 2012. These clips are the result of the Bureau's efforts via attendance at Visit California Media Receptions and hosting of familiarization tours. The estimated ad value equivalency for press coverage during this time is $640,000 with a total circulation of over 6 million. Smart Meetings October 2011 Circulation: 31,933 AVE: $12,580 z tl BEACH:, H �.A. r Sx^3ingahe environmentalwave 6'a.'�^. ei£�6^sy,^ - P h.m_k<a—. ypa waa*d�Rxex Sb*�ars .(emb Na�dzbrvaiaassaa� �� - £ ( qo Mk- �*'H n s.daito+x xoa papa» Waa A rtn £ - �• £P 1 3 R � - e ' f t � t i iw i ... fi' k tl I I t F- Spuk �, &>g.i, - eaA.mr«. ,�,,st£�-<.'. ,�1<;}g 4td ask;,i Gw�Y 6aas - - -. N',msy.ye.�>�ttt R±isK t yf;awi,> heiS t $ £ �N yrn 6v de £ v, t�xx.-.£3> se �useil n1f•> rt 3��t�asissm£X F»e � - E Ss to f h _ ! i�bF�Awaxaexlwse3�.wesj;Ax k k�1 6q mke[. ..� �+- - - a` b £ auwbeaE x- _a4: _. . S k a r�M1..>n•x> p ray_ �. �tdt�t3.c'9/e�sry- t 1 %m..J ad. 4"'a -_ I.eS->rzx rare m -l�s- Item 12. - 25 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request San Francisco Chronicle Sunday, December 25, 2011 Circulation: 251,782 AVE: $46,649 I Sunday,Lecemher 25,2ou',sxu,-ren ox wpm cs,rca 41 r - _ 4 gnnday,Uecenrtxrag,20n SANI (fib'- ;t4';"t'I1;4' '.I11`1S'I2Tit HUNTINGTON BEACH boardersLife beyond Surficity's {3t11F diVerS1C)71 �s often overlooked. 3idtK. jjj 9'fte Ti'a_.Imaeo}or blips of so, us hp by on ears'tens l down the Facifsc Coast Iiigh- wai,and throngs ofpros, ° s , grom,iris and kooks hop be ,w,co the beach and the hand b3ta , t Coal rk,i 'shoPa - Irs one �'� (fy€uw not a surfer,it » can seem as though the sud` _ tuAteset o2 Hcusk3ngton Beach to k\ a ehth to which you last t be ^: +. "i'. long. - -- � ,s,,, � but don't think that s all ektere is to this orange County town ro �• Thegtti-mtic-longbeach here isa haven for an}tas>Rwho appreriat@s the sand and salt seers.,a au;ess.mr.,ya € ads and noesurfayg d}vetsi£ot£s lionkhtghrn Beach pier is a landmark—take a leisamly strati out to tshem you can get perspective an the W'�-mlle aborat£ae. in iiautis£gtou B—h range true£the mare runtrinp}atism � 1f�lOF1'p,0 6.ayakixug and stand-tap paddle- i ku tedireg to hak.ing mile,of ss GETr91VG THERE arasta in an eeologiral n_s r e „: to riding gondolas On.nearbc- s Huntington Haaclt is about AO=nibes south of dawatavm Lox AAgTe- Hamingwo,Harbor.lunne7s. -t ,+a^ tea nn the roast. Despite the vo m's claim as n s WHERE TO STAY Surf Chy USA(froth the famed e - HYatt RftwwY Huntington Bash Resort&SW 21500 Padf c I'm and Mean title),nor Try- Coast Htghwag M4 698-1234,hnnt£ogt anbeachinya;tcom.Rates lying within Huntington §�. - ��b - start at$740 per nigh'. Beach's hardearo is for haurrl- '.'s'�. Stsaratueat Hottst:500 Pacific Coast Hgtw±el f?i..i&fxt� 70; eca,(Although wfien you're t www 3horebre khoxet-:pm,Madam and sleek,th,,bon i is^erched danc,ifs**are still$rave}tare =- i on the Sttar'in do—,to,vn Hundngtor£Beach.Rsn.a beg r,at$2rg drop 6y the Imernation,al surf t l r ... Aga + ,>... per,fight. ntg Sciusewn hccause ht^re Wata Croat Damn Rozart 219�Pacific Coast Hk to the end it Al cromeg Meek to - . ti0;J0:wv°r+:watert�an.msart c r..ACE€,.,-rts ha' v ews o.ate surfing.) _ i �ariirse arc Pri'¢ate batcan�e,„iPat5s-_ta mat 8199,:e = Why now?h,a,ly winter still i �� - � .� WHERE TO EAT = has a tondo orauuamer romper-1 � Ws,hh •`- joy t. You dolt have to surf to a Guka's Huottngtan Bleach:8t7 Paof. axt Highway;d7lzni 3',6- n}oythe yo r ay of 'g 6;wwwdukeshuntingtpn rota. aiuresy and heash tx'ixds have ° y ,.; dcvind€eti,so it's muett easier `variety of Wheeled��eiziciea and pedal ymur snap around. - ionghonrd kostaAnerrt&Ptr&,t7 Matn St.;iTi&)980w896;worn. u>grata a prime spot for your A,,r the Pacific Coast Highway,, t'he enter,Mai wren are a lithe �' p beach chef,—or grab one of ,ton card uheom. _the afaer ode fi2epits to warm too macaw,rent a kayak or 9.g-Shwk Cafw 213u,Main St,�i7I43 530-03ff5:wow hissugar ug.4'6e esiag with a'murea_ S€uta,d ymur day,Start at the stand-ap padd(c}ward fora shaci:.c 'Sugar Shack C7le which ;leisureh•paddle around Hun- WHAT TODO Rackastory.IYrc town was serves hrncey buNdc(rats all °tingtan Har'oor,No sre'vill ?snttiarvoalod is i9og and =day,although lunch fang oan i misiale thehaeiwr'chsnnesxs ot=ansgrvaney:„Bat kVarner hs�.,i71z«'}Bs6-ti;b; 1 named after Henry I muffig- also snag a ssnawieh,burger Cur Venice,but you can get rAtt wwwbotsach ca.org. io.c a railroad fnagnate,it or bowl of ehili. on the water in much the same Sunset Gondola:15370€a it,Coast igtrvttvi{552}5'v2-3295; turned into an oil s -mstows£- men ifyuu nta>E�r much the way>on a gonduia ride tlet wwwsurisetgmdotawm. sm"rth all the environneau.1 and i water,hitting the beach earhy someone else do the"ork for Intaa•natWnaf Surfing Museum:«_t 01irn Alae�;714}�fi-3.zs7� reonomkt baggage that gong ?in the day is probably fbe best }out, www.surnngmus..m.arg, with it—when the largest way to go,ineluding an S£"- ' Califon.ianid leper,it kuoevn at mike pa..rd bonscft slk that Dining.If strolling do— MORE mroRm ErioA! the tinm was that. et l}sere runs the length of the Shure- Maw Stmet,swing by the side_- k HurNfngtsn 8"Ch taurlsnet varnnnsurfciiyusatom,t5GC2 729- Eine that.is ideal for walking walk tables of the Lon razd f fi232. - in tiaao,The final o;(strike,as g Restaurant&Yuh for pub fare in rp,^v't'the toe e Y=ed,the city_s and hicydist&+'tf€enrr,Ksns romp W Are, hrin fu re sea le but alai with a t:`mainingrtb�build n the _ oily'suet'sge}A opener'!,Ev ttu- i h } P rxki+xt remaining building in "C'`a}ffomia"elcstrie urar,the 1 hotels;,but i£yoa wane Y¢a rrmtp oily'nil Biggers were mptucad ;Mach volleyball matahesand collection of'str€rntmerabilia in the.sand k' the"headto b>Wave riders,enoux� €o "W.Mer sun for s ten tta !town,Del the day with Haw;ti- � Y ? p ian'style food stud eocl;#ails is hupmAoive, `Dog Beach,at the far.onto,and provide cztidfnct>t2 the Surf Salsa t'ltiea L'onaer" and ocean views at Duke's Don't bothen Loadingyo, n[Huatingtun City A,ach, t th'i`SA r3a.an ags}aarentlys th,-is a nee,be if pane from Huntington Bea+:h,at the faun sufcasewlth too marc beach fell-behavtsi dogs can run the manimuru;Minch emiraat- ofthe Huntin son Flea,la F'fer, ar.P,eac}a e >and chairs— °Posh free and atterupi to body - Cheekiug in,The apm sling, anent.This wetland reserve N - -surft}trxvavem- Span>,sh--styl,Hyatt Regency with dunes and an dnterridat Don't miss:A stop at the as well a;hooyie boards and . . € Huntington Bleach Resort& i habitat hat$codes of nuilS.and International guttinghiossa.etx. _b£evrlcs—nano be rented u i pumhased hsun businesses nn IW K-}?obinrrzn 4se,v:res fi div users furs,than a few g a erotical son the far an- K.ha the hrtrnae Neu of Duke the hearh. T mwi c+n a:Pe corner Ak furore Inure sect,and it grating birch on the fhttafac Rah amuku.tlsat�:trtSe ssusd Snrafsr Cmz ao,Mobiercg:b--tacit .nv$oiendycaatnectedtosho F9y�tvau jneartineoldHuntingtonleaeh �'%,.,dtothewise-Thefamily crmrmeva,'sis boaeh via pettpstrian budge : 'iF tiriu want tx,a€i,k close to i Farr to Diek Dales vintage!ia dug is wel000e at a A-local i tnn'vt(a'fsfcbmeirk'cc.,. Item 12. - 26 HB -166- Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Travel on Today— MSNBC.com Online Article March 12, 2012 AVE: $12,835 Tale the kids surfing hi.Surf City US A B�Y aiifva ranin,MDAYxom c6ntr ur&>r April 10,2012,'I0:t$am SSI�.cozra �� \�� \� Sasadra Foyt`s 15-year-old daughter �, .a .. and another student get a surfing . , e lesson from Z'ack's Surf Shop in Huntington Beach,Calif. z For the ultim ate Southern Call forni a surf experience,take the kids to= - = = Huntington Beach.Also known as H m "Surf City,"this destination was the inspiration for the Jan and Lean 1960s hit of the same name.Ocean . %. lovers will dig the bodacious waves and m ell ow gibe of thi s town that celebrates all things surf. Huntington Beach is regarded by many as'the cradle of surfing' _ civilization.3t plays host to the US . .. Open of Surfing,the largest professional surfing and lifestyle event in forth America.It is hoarse to the International Surfing Museum,the Surfing Walk of Faroe,the iconic Huntington Beach Pier,-and nearly 14 miles of surf-worthy beaches.It's the;palm-lined,`sunny spot you picture when you hear a Beach Boys surf tune, Huntington Beach native Joseph Ali,28,.has been surfing since lie-was 8 years old and has been teaching surf, lessens for half of his life ie'says Huntington Beachis the ideal surf town for all of these reasons and laec cruse-its Mores hold"every single type of'break,"each of which creates a different wave and surf experience,with surfing conditions available year-round_ No tripto Huntington Beach would be complete without riding,or at least-attempt ng to ride,a wave.There,are plenty of surf schools to choose from including Toes on the(lose(where even an old lady like.melearned how to surfr.'Corky Carroll'-s Surf.School_and Banzai Surf School__ Ali,the lead.instructor:at'Zaek's Surf Shop_(owned by his father),boasts that,he can,get_95 percent•of:students to, standup ora their first lesson.Families start,with basic instructions,a safety talk and practice pop-ups'(the motion a surfer uses to get from lying to standing on aboard)on,the sand before entering the water. Colleen Lanin Surfers catch war;es in Huniingtnn Beach,Calif. Kids are the easiest and most fun.to teach" according to Ali.,Beginners start on 7-to S foot foci-n boardsin waist-deep water.Ali pushes children into baby-sized wavesso they can concentrate on popping up and enjoying the ride.Surfers-to-be can take lessons at Zack's as young as 4 1/2 gears but.Ah says,"I think or�.i s'tfke�bestage to start surfing because that's when their self-esteem luc�<'in."Young children are given extra supervision and sport wet suits padded with a floating material,which works much like.a life jacket. Saner Foyt,amour from New York and author of A.lbanyKid.com,fulfilled her 15year-old daughter KaI. lifelong dream of surfing with a lesson in Huntington Beach during a recent visit to California,`=I was impressed that sny daughter was'able to ride the board to shore in yast-one hour-long-lesson,"Foyt says JIM;; 0 ®.•C E®�ail, �i PH B -16 Item 12. - 27 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Southwest Airlines Spirit Magazine April 2012 Circulation: 455,828 Ad Value Equivalency (AVE): $57,004 E 01 o t. a. J—m, c, StlUT"WEST AIRLINES v, r c,a yam,. Inx ti� r expo#etn ax.rz�3R�r�,»xxf, �-i 3 SE2€3j3r1�'.ri„T.l�'i}I!S ly E'Y4=s�rY Pil3{>>dtT,a, tYg Sure rs r5 you. "� .s �fsern�aaccsaanx g: 1 ASB�R%95E Y3YHk T3�Iti�c�Bhe 8s°si f3tice�+ yiaauxeac3a£or�c-hm far�trp? tlrYxxstmi�ht _..you mach for r oil a SAtxsr4v AftE`29S?OII:� .warn;wsa .,wsurxrs�ro+xaruac.. Gilarl Jo e ' w.sK.e+�rexw Hbrk'maa�,'a,>�'.a3c�s x�:?"e¢mpx< - Tim-r<w+wa-+�.h,e r,arw- Ma51Lawa'^x2n b"a'+� awns rr'tuz �axx3Eq;sxAwamiropFws �r$ciFm e✓�ac "fYa:,Gmaawr8,:a<v:mawa*Lai�'�xisfUa'a�.s�,h bz ba�-� �^u,�4)t�akm&u9'Iw�owttnMwow,�wMsuw�re i m+ux h 7 use ,y, Item 12. - 28 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Chicago Tribune May 15, 2012 Circulation: 465,892 AVE: $17,011 \ \a ` \ \<\\\ \ A&I k, k,� ka 4 Mr— One �\ j 5 e � ; de< \ \ \ d �.\\\ W �r � X ` WAN \\ \ t Sub// /D/ q "gerfamzs: 'A'tt ,\k 2p39C xsa�ns�tf� -ssTm: �mliattie�f � ffiza3 ;aF ' MEN °- xB��Seflekt - . - tSvs78Yar F �aFaI�a3-zL�neAbecwss �+ " - .. aTrs� - c^ aw xars HB -1 b9-ONE= Item 12 29 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Zest UK Edition June 2012 Circulation: 70,043 AVE: $6,744 sclt� 1 $_ r,44 UN `om EAand JAJ pAli �'O QY POIRTT 7 SURFING ,; �_. a OttfE3dtlV Small wn&o i tsv€ak� '' S�EtRt BIG BODY1 n 7rra w1juds CALIFORNIA try raa- fiul s W Trsafwi jet is �,��. x�_ I Z9 21 l Item 12. - 30 _1 7o_ Exhibit"A" - Resolution No. 2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBNMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Website In May 2012, with the help of its new marketing partners, Innocean Worldwide, the Bureau took the first step in updating the technology behind its website at www.SurfCityUSA.com. This new technology significantly reduced web hosting fees and allows for easier updating. In addition, a custom event calendar application was built to allow for ease of transition to the next phase of website improvements. Google Maps were also integrated into all of the business and event listings, restaurant and shopping listings were updated to match the 2012/2013 Dining Guide and Visitors Guide, and photo gallery layouts were streamlined. Enhancing the interactivity of the website, the Bureau also launched a new Huntington Beach Virtual Tour. The tour begins with an intro video and then allows you to virtually take a walk down the Huntington Beach Pier, onto the beach during the US Open of Surfing, up the bike path to Dog Beach, down Main Street during Surf City Nights, and into each of the three beach meeting hotels. Interspersed throughout are interviews with athletes from the US Open and videos detailing the history of surfing in Huntington Beach, dining in downtown, a timelapse of a beautiful Huntington Beach sunset over the pier and more. F 1{ __j'HAV36AFEf IPE#TiK#A II M R t ATIOM nil S:i[7 rtmy.Fzrgxu aMc H rcMlpwt 3 b [x •_� •6szca»ram sun4mcscr 'x+,,,�-6�§tWU swew» - flUGAE i BACK HELP ; erg,"�Sxzve^, -5 CLOSE fL.�e Ki3p _ „ 77 .' pp �'a4i i911', HB -17 1- Item 12. - 31 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Social Media Facebook The Bureau's Facebook page has s organically grown to over 12,000 fans since early 2011. The Bureau has also taken advantage of the new Timeline feature and added signficant moments in = .=u Huntington Beach history. Updates are posted regularly and include links to current and Hun inrgton8eash upcoming local events, links to - news and articles about HB, and interesting tidbits about the ap community. The page gives Huntington Beach fans a place to E. ., •._.. . _. . „ converse, share memories and ask questions about their visit. d „ k 3s<S_m rs.. a'W rE MrN��y Y zvx ns+d gaquiax'arv` CAM - aei vi <imreeux`,wrvde� - ks-.-�+.z ltde6.�em'e Gl+vGm'nse{Ci£Y USN A`Ya'tiw tH _ _ yyi,�. � �rt ie.may-�°_r aais 3.xSrxaefmw. Bw�Asi3 TMSM-- CSce^,.aa�°xta!»8: r.• apex. Sa 1x'ys £at4ntr'2r ' W wMc•£n h 9�''� itx t bm� )of Y3 1 - r,svi:a �k.se xr tx rcia:cJe a'-xY�vvas bey: Vxea'w vsnxi»P ui take Aae'e..Mxs sr i:`.✓n>tresia�5:3Am�- ;.T'_. f .i`ryemi Perch g b tgp.ttt� Ck'�H� i.dzxnv rFc psz @wce mea o the a^,�a�cops� y{ ..,t hibv ttm- w�h>;.Ca�.z-man- £ax'du#a ,csbac _ - ,,,�;uux(Ydoa srem�neesr>aron aN+�xi r.am< «x i e.1 111 ilkA ®o Item 12. - 32 xB 172- Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Twitter The Bureau continues to update its Twitter feed at www.Twitter.com/HBSurfCityUSA. Over the past year, Twitter followers have grown from 176 to 561. Hunt§noon Heath«CA , IWO o \ r Y®uTube The Bureau posts videos to the Surf City USA YouTube Channel at www.YouTube.com/HBSurfCityUSA. With 11 videos uploaded this year and a total of 71 videos on the channel, the page currently has 115 subscribers and 61,119 video views. Briton Saxton, HB Film Commissioner, films and edits The Huntington Beach Low-Down with Madison Fisher, Communications Manager, and Kevin Keller, Tourism Coordinator. Each episode is filmed around various themes, including Best Breakfast Places, Beachside Concessions, Dog Friendly Surf City USA, and Eco Tourism. Eight episodes of the Low-Down have been filmed this year, garnering 5,000 views. Episodes are released every other month and shared via all of the Bureau's social media accounts. W, gy m "R FHB `OItem 12. - 33 Exhibit"A" - Resolution No.2012-58 Huntington Beach HotellMotel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request R Pinterest .,. Pinterest, an online pinboard, is the newest up-and-coming social media format. The Bureau has claimed the Huntington Beach page at www.Pinterest.com/SurfCityUSA and is currently working to populate it. ............. Yelp :FMS DMNLOAD FASTER WITH€iOS ._ The Bureau claimed the Huntington Beach ; listing on Yelp in 2011. The page currently has '' 126 reviews. m . tripadvi5or Trip Advisor Y In 2011, the Bureau also claimed the Huntington Beach Trip Advisor page. Staff members regularly post upcoming events and new videos to the page and also monitor the forums to answer any questions posted about the city. ,..A, . Item 12. - 34 HB _174_ Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and.visitors Bureau HBMVB Fiscal Year 2011112 Annual Report For Fiscal Year 2012113 Operating Budget Request Visitor Services The Huntington Beach Visitor Information Kiosk at Pier Plaza continues to serve visitors and residents seven- days-a-week throughout the year. Operating hours for , holidays and special events during 2011/2012, such as tnY P 9 the 4 of July Celebration and Nike US Open of t ` Surfing, were extended to better coincide with visitor attendance. Upgrades to the Kiosk in 2011/2012 included re- \ s - painting the exterior, replacing dilapidated blinds, ;{ installation of an alarm and video monitoring system, and installation of a new front window to help with water leakage and to reduce incoming wind/dust. The r Bureau has also added new services at the Kiosk including a daily weather/water condition report located in the front window and maps of the downtown area with information in French, German and Spanish. The Kiosk also now distributes monthly event calendars for .:.y the current and forthcoming months. In 2012/2013, the Bureau plans to repaint the interior and exterior of the Kiosk and mount the computer monitor on a swinging arm for better viewing access by employees and visitors. In addition, the Bureau hopes to add a Japanese language downtown map to its inventory. Visitor Information Kiosk Inquiries (July 1, 2011 - June 30, 2012) Total Walk-ups 23,528 Hotel Information 310 Restaurant Information 1,383 The main Bureau office also continues to serve as a weekday Visitor Center at its Main Street location. HBMVB Office Inquiries (July 1, 2011 - June 30, 2012) Total Walk-In Guests 302 Information Phone Calls 354 Info@SurfCityUSA.com Email Responses 254 PI P s xB -175- Item 12. - 35 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Publications & Collateral Huntington Beach Visitors Guide The Bureau continued with its previous publisher, Striker ; Media, to publish the 76-page 2012-2013 Huntington Beach Visitors Guide that incorporates an aspirational and upscale Surf City USA feel. This year's Visitors Guide features an expanded Surf section, which includes articles on the history of surfing in Huntington Beach; surf fashion, music and culture; the different surfing variations visitors can experience during ' their visit; and local "surf shrines" such as the International Surfing Museum. In addition, there are sections that detail all of the Huntington Beach lodging accommodations, give an overview of dining around the city, and describe the various Surf City USA activities and attractions from the Newland House Museum to the Bolsa Chica Ecological Reserve to Adventure Playground. The Bureau continued its previous distribution strategy in fiscal year 2011/2012. Approximately one-quarter of the 90,000 guides printed were used as lure pieces outside the Orange County area throughout the United States and internationally including the UK, Germany and Australia. The Bureau also provides Visitors Guides in bulk for conferences and groups holding overnight events in Huntington Beach. Additional Visitors Guides are distributed at the California Welcome Center in Buena Park; the Orange County and Los Angeles airports; and in visitor information racks throughout Los Angeles and Orange Counties. The remaining guides are primarily distributed in-market via Huntington Beach lodging properties, local retail and restaurant locations, the Bureau office, and the Visitor Information Kiosk operated by the Bureau at the Huntington Beach Pier. The Bureau also undertook a two-day photo shoot in October 2011 to obtain images for various publications and digital use, including the Visitors Guide and Visitors Map. These images are being used to brand and sell Huntington Beach as an overnight destination. c as , u . . >. Ems=SEE= Item 12. - 36 HB -1 6,- Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Miarketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Huntington Beach Visitor Maps The Bureau published 180,000 Huntington Beach Visitor Maps in June 2012, primarily for distribution in-market at Huntington Beach lodging , properties and other local distribution points including the Visitor Information Kiosk at the pier. Additional distribution took place at the , California Welcome Centers in Buena Park, Barstow, Oceanside, Oxnard, and San Bernardino; the Ontario, Los Angeles and Orange County airports; and visitor information racks throughout the Los Angeles County , region. The Visitor Maps also enjoy limited out-of-market distribution internationally, and have been hailed by local concierge and customer service personnel as excellent tools for assisting visitors and residents. Huntington Beach Dining Guide In March 2012, the Bureau published the first ever DNI H##MYRNGtETK BERaH :°�,,4,: f w z comprehensive, stand-alone Huntington Beach Dining Guide. I NCl- Featuring articles such as Meet the Locals and Compliments of the Chefs, the Bureau explored the Huntington Beach dining scene from various angles, giving visitors a look into local favorites, classic beachside dining, nightlife, sources for the best " picnic basket and resort dining. In addition, the Dining Guide features a listing of over 275 Huntington Beach restaurants. " Already a local favorite, the digital version of the Huntington Beach Dining Guide has been viewed over 1,000 times. The ' " Bureau printed 40,000 hard copies and distributes them via all Huntington Beach hotels, the Visitor Information Kiosk at Pier Plaza, and the Bureau office. Copies are also made available r ` for groups holding events at local hotels. xB -17 Item 12. - 37 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Walking Tour of Historic Downtown Huntington Beach In October 2011, the Huntington Beach Historic Resources Board partnered with the Bureau to create A Walking Tour of Historic Downtown Huntington Beach. This fold out map and guide allows visitors to take a self-guided y historic walking tour of the downtown area and also gives a brief history of AI the city. i The Bureau printed 10,000 Walking Tour guides and distributes them via the Visitor Information Kiosk at Pier Plaza and the Bureau office in downtown. _ y y Guides are also made available to groups holding events in Huntington Beach hotels. In addition, the Huntington Beach Historic Resources Board has a supply of guides for distribution. ''-8tskdr�c&�sceucu�-8+reer! Huntington Beach Rack Brochure In 2011, the Bureau re-printed 10,000 copies of the Huntington Beach Rack t Brochure. Designed by Aristotle, these brochures are used as sales pieces ' both by the Bureau and its partner hotels to sell the destination and are also distributed in corporate brochure racks throughout the Phoenix area. HBMVB Annual Report In January 2012, the Bureau published its second Annual Report for fiscal year 2010/2011. This 40-page report gave an overview of the year's accomplishments in such areas as awards, advertising, publications and collateral, website, social media, familiarization tours, media relations, travel trade and leisure marketing, group meetings marketing, the Huntington Beach Film Commission and research. It also gave an update on visitor information statistics from visitor centers at the Huntington Beach Pier and on Main Street, as well as summaries of special projects such as National Tourism Week. Eiiimlml P{fig Item 12. - 38 HB -1 78- \I Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Advocacy National Tourism Week To help raise local awareness of the positive impacts of tourism, the Bureau again rallied the Surf City USA Tourim Wo*s hospitality community to celebrate National Tourism for Ifunfington Week in May 2012. With over$340 million in visitor "ach spending throughout the city in 2011, it is clear that tourism works for Huntington Beach. Working with the Bureau's Advocacy Committee, staff coordinated the following initiatives: • Presented a Faces of Tourism slideshow at the May 7, 2012, City Council Meeting, where Mayor Don Hansen presented the Bureau with a National Tourism Week Proclamation • Placed a "Tourism Works for Huntington Beach" banner highlighting the number of tourism-related jobs in the City and tourism-related tax revenues to the City above Main Street at Walnut Ave ................ -------------......................... ara National Tourism WeekMay 5-13, 2012 BEAC CAWfORN Tourism Works for Huntington Beachl S900414M.Oaw 4,OW JOBS#$30 hOLUON hV VWOR SPEWDVG*$9 MWON X Loft.TAX P"MUE Hospitality Panel at Chamber of Commerce Economic Conference In March 2012, the Bureau hosted a hospitality panel at the Huntington Beach Chamber of Commerce's 25th Annual Economic Conference. Centering around the theme of tourism and its economic importance to the community, the panel was moderated by president Steve Bone and included Bruce Baltin, PKF Consulting; Paul Devitt, General Manager of the Hyatt Regency Huntington Beach Resort & Spa; Marco Perry, General Manager of Shorebreak, a Joie de Vivre Hotel; and JD Shafer, General Manager of the Waterfront Beach Resort, a Hilton Hotel. Local, County, State and Federal Legislation The Bureau's Advocacy Committee regularly monitors local, county, state and federal legislation for matters that will affect the tourism industry and the Huntington Beach community. OEM C 7 MEE 1B -179- Item 12. - 39 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Huntington Beach Film Commission The Huntington Beach Film Commission launched in March 2011, with the , aid of a $25,000 grant from the City of Huntington Beach Redevelopment ON Agency. The goal of the Film Commission is to increase awareness of REACH Huntington Beach as a viable location for film production, thereby FILM CO MIS IO increasing revenue to the city. The Film Commission has had a record breaking year, significantly increasing filming from previous years. From October 2011 to May 2012, with the help of Marine Safety Chief Kyle Lindo and Barbara Gray from the City of Huntington Beach, over 45 film permits were issued. Other 2011/2012 Film Commission accomplishments included: • Two Familiarization Tours, comprised of location managers and scouts, both yielding numerous inquiries and shoots from those who attended the tours and from those who heard about the tours via word-of-mouth. • Attendance and booth presence at the AFCI Locations Show for the second year. • Presentation at the California Film Commission's Annual Breakfast, where HB was introduced to members representing companies including Disney, HBO, Marvel Studios and Jim Henson Studios. • Addition of Huntington Beach filming locations to the California Film Commission library. • Redesign of website at www.FilmHuntingtonBeach.com. The redesigned website won a Gold Award at the 9th Annual Service Industry Advertising Awards in February 2012. • Development of an extensive HB film locations photo gallery on the website, with an increased number of available filming locations as new businesses and homes contact the Film Commission to be added to the database. • Production of eight Huntington Beach Low-Down video series episodes, with production continuing into 2012/2013. Each episode promotes attractions throughout HB. • Continued partnership with the Chamber of Commerce to produce a promotional video of the new Sustainable Surf City Local Business Program. • Sustained contact with local college film programs, to encourage and foster relationships with future film producers and location scouts in the industry. Briton Saxton, Film Commissioner, and Jamila Tahir, Office Manager, attended the AFCI Locations Show at the Los Angeles Convention Center for the Sk second time in May 2012. AFCI is the Association of Film Commissioners International. The Locations a Show brings over 2,200 attendees and 300 film commissions from around the world to Southern r California for a three-day education and trade show event. Over 250 attendees stopped by the booth, adding to the Film Commission's number of qualified contacts in the industry. Item 12. - 40 HRl 0_ Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request A camera crane films off the HB Pier for the pilot of Graceland, a new USA Network show. Oxygen channel's Best Ink films at Pier Plaza. y Y 5. The Disney Channel show Austin &Ally film a r. concert on the HB Pier below Tower Zero. Administration The 2011/2012 fiscal year saw personnel changes at the Bureau. A summer office assistant was hired for Summer 2012 to give much needed administrative support to the Bureau office. Kelly Evans, Kiosk Tourism Manager, left to pursue a career at Boeing after seven years with the Bureau. Two new Tourism Coordinators were hired to staff the Visitor Information Kiosk at Pier Plaza. The Bureau also installed an alarm system in the office and moved an existing workstation from the back office to the front lobby to accommodate the summer office assistant. HE) -1 8 1- Item 12. - 41 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request HBMVB Staff �&Ir616� i4,, c.• i Steve Bone Bob Wentworth Christopher Anderson Madison Fisher President& CEO VP, Sales & Marketing Director, Sales Communications Manager Nicole Llido Briton Saxton Jamila Tahir Kevin Keller Visitor Services Manager Film Commissioner Office Manager Jim Lange (Not pictured) Kiosk Tourism Coordinator g_ HBMVB Board of Directors \ First row left to right: Dean Torrence, Tom Shields, Steve Dodge, Margie Bunten, Jerry Wheeler, Suzanne Buekema, Robert Vaughan, Gordon Smith Second row left to right: Kiran Patel, Marco Perry, Brett Barnes, JD Shafer Not pictured: Michael Ali, Paul Devitt, Michael Gagnet WIN Huntington Beach Marketing & Visitors Bureau 301 Main Street, Ste. 208 Visitor Information Kiosk Huntington Beach, CA 92648 325 Pacific Coast Highway (714) 969-3492 or (800) SAY-OCEAN Huntington Beach, CA 92648 info@SurfCityUSA.com; www.SurfCityUSA.com �f IFgR Item 12. - n42— HB -1�2- Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request Looking Ahead The mission of the Huntington Beach Marketing and Visitors Bureau is to market and sell Huntington Beach's Surf City USA brand experience as the preferred quintessential California beach destination leading to increased visitor spending and enhanced quality of life for residents. As you can see from the previous 33 pages, the Bureau has had a successful year of building new foundations and increasing program breadth, as evidenced by: • Publication of the first-ever comprehensive Huntington Beach Dining Guide • Publication of the Bureau's second Annual Report • Publication of the 2012-2013 Huntington Beach Visitors Guide • Publication of the 2012-2013 Visitor Map • Website technology update, with the expansion of interactive content, on www.SurfCityUSA.com • Increase in Social Media followers and expansion into other Social Media forums including Pinterest and Yelp • Hosting of over 20 media and travel trade familiarization tours (FAM tours) since October 1, 2011, with more than 150 guests from domestic and international travel trade organizations and print and online publications • Participation in two Visit California Media Receptions in New York and Toronto, allowing the Bureau to sell Huntington Beach to such high-level media as the Huffington Post, New York Times, Ladies Home Journal, Travel+ Leisure, The Toronto Star, The Toronto Sun and Discovery Channel Canada • Participation in multiple domestic and international travel trade and leisure marketing trade shows, including an Australia Sales Trip, International Pow Wow, California Cup, UK/Germany Sales Mission, and Australia/New Zealand Roadshow • Participation in an expanded number of group meetings marketing trade shows, including IMEX, two Meetings Focus Live events, CaISAE Seasonal Spectacular, five Smart Marts, Collaborate, Destination Showcase, four Luxury Summits, Meetings 4 You San Francisco and Connect Marketplace • A group meetings marketing campaign that included: ✓ update of the dedicated meetings micro-site, www.MeetInHB.com ✓ creation of the Sunshine Guarantee incentive program ✓ print advertising in top national meetings and conventions magazines • Continued expansion of the Huntington Beach Film Commission • Expansion of the Bureau's personnel • Service of over 23,000 individuals via the Visitor Information Kiosk on Pier Plaza since October 1, 2011 With the accomplishment of these many projects, the Bureau plans to use the 2012/2013 fiscal year to continue to build upon the strong foundation of 2011/2012. The Bureau will increase the depth of its current efforts to further advance its mission of marketing and selling Surf City USA as an overnight destination. °ii il'ilifil� HR3- �VTM12 - 43 Exhibit"A" - Resolution No.2012-58 Huntington Beach Hotel/Motel Business Improvement District Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2011/12 Annual Report For Fiscal Year 2012/13 Operating Budget Request On behalf of the Huntington Beach Marketing and Visitors Bureau Board of Directors and the Huntington Beach Hotel/Motel Business Improvement District, we ask the Huntington Beach City Council to adopt the resolution to renew City Ordinance No. 3569 (proposed by Resolution No. 2002-69 on July 15, 2002 and adopted at a Public Hearing held on August 5, 2002) to continue the current 2% Huntington Beach Hotel/Motel BID assessment on overnight stays in the City of Huntington Beach. This continued assessment on overnight visitor stays will allow the Huntington Beach Marketing and Visitors Bureau to continue its sales and marketing activities on behalf of the City of Huntington Beach without increasing the City's annual contract amount with the Bureau. Some of the enhancements to the Bureau's scope of work that will be made possible by the continued Huntington Beach Hotel/Motel BID assessment will include: • Augmentation of the current group sales plan to include more top-quality group meetings trade shows, as well as targeted sales calls, by the Vice President of Sales & Marketing and the Director of Sales e Continued expansion of international marketing efforts to include Canada as the Bureau's fourth inbound international market. The Bureau currently has agency relationships and marketing programs in the United Kingdom/Ireland, Germany/Austria/Switzerland, and Australia/New Zealand i Continued implementation of Meeting Evolution, the Bureau's new Customer Relationship Management (CRM) system, that will enable the Bureau to better serve its existing clients, manage sales leads, and improve tracking of the Bureau's marketing efforts according to industry reporting standards from DMAI (Destination Marketing Association International) • Maintenance of the current familiarization tour program to bring more journalists (international and domestic), travel trade professionals and meeting planners to Huntington Beach • Continued development of the Huntington Beach Film Commission Creation of a Culture & Heritage Committee to increase web content and visitor length of stay in Huntington Beach • Continued improvement of services at the Visitor Information Kiosk in Pier Plaza • Enhancement and increased interactivity on www.surfcityusa.com 2012/2013 Proposed Operating Budget Incomes T Pro Lected Assessment at 2% $ 1,400,00.00 ............_.................... -......._.............._.....---- Total $ 1,400,000.00 Expense M . Personnel $ 345,000.00 Marketing $ 1,040,000.00 __._.....__._._..._......-..---................_..........._._—._.......__..— Research/Miscellaneous $ 15,000.00 Total $ 1,400,000.00 $ Item 12. - H4- Resolution No. 2012-58 EMMIT B R-ach Inn Motel Best Western Huntington Beach Inn Regency Inn is Alex Chao Attn: Ken Patel Attn: Ted Chen 18112 Beach Blvd. 800 Pacific Coast Highway 19360 Beach Blvd Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Comfort Suites Extended Stay America Hilton Waterfront Resort Attn: Sachim Amin Attn: Stephanie Tapia Attn: Gwenn Shorr 16301 Beach Blvd 5050 Skylab West Circle 21100 Pacific Coast Hwy Huntington Beach, CA 92647 Huntington Beach, CA 92647 Huntington Beach,CA 92648 Sunset Suites Hotel Huntington Beach Howard Johnson Express 16401 Pacific Coast Hwy. Attn: Joe Tsai Attn: Kevin Patel Sunset Beach, CA 90742 7667 Center Avenue 17251 Beach Blvd Huntington Beach, CA 92647 Huntington Beach, CA 92647 Huntington Suites Huntington Surf Inn Hyatt Regency Huntington Bch Attn: Kitty Zahedi Attn: Elizabeth Phi Attn: Cheryl Phelps 727 Yorktown Avenue 720 Pacific Coast Highway 21500 Pacific Coast Hwy Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Ocean View Motel Pacific View Inn& Suites Starlight Inn is Pravin Patel Attn: Darshan Shah Attn: Sam Patel i o 196 Pacific Coast Hwy 16220 Pacific Coast Hwy 18382 Beach Blvd Huntington Beach, CA 92649 Huntington Beach, CA 92649 Huntington Beach, CA 92648 Sun'n' Sands Motel 777 Motor Inn Shorebreak Hotel Attn: Jitendra Barot Attn: Juo Mulan Attn: Shelly Gainer 1102 Pacific Coast Hwy 16240 Pacific Coast Hwy 500 Pacific Coast Hwy Huntington Beach, CA 92648 Huntington Beach, CA 92649 Huntington Beach,CA 92648 Harbour Inn Inc. Ramada Limited Sunset Beach Inn(Travelodge) Sanatra Inn Attn: Sunny Patel C/o Premiere Hotel, attn: Kevin Vasania Attn: Suresh Sanathra PO Box 1439 17100 Pioneer Blvd, Suite 400 PO Box 1246 Sunset Beach CA 90742 Artesia CA 90402 Sunset Beach CA 90742 HB -185- Item 12. - 45 Res. No. 2012-58 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 20, 2012 by the following vote: AYES: Shaw, Harper, Dwyer, Hansen, Carchio, Bohr, Boardman NOES: None ABSENT: None ABSTAIN: None City erk and ex-officio rk of the City Council of the City of Huntington Beach, California