HomeMy WebLinkAboutFY 2013-2014 Huntington Beach Hotel/Motel Business Improvmen Dept.ID ED 13-27 Page 1 of 2
Meeting Date:9/3/2013
-7
CITY OF HUNTINGTON BEACH
#,x REQUEST FOR CITY COUNCIL ACTION
f
MEETING DATE: 9/3/2013
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Fred A. Wilson, City Manager
PREPARED BY: Fred A. Wilson, City Manager
SUBJECT: Public Hearing to consider adoption of Resolution No. 2013-45 approving an
Annual Assessment within the Huntington Beach Hotel/Motel Business
Improvement District (BID)for Fiscal Year 2013-2014
Statement of Issue: On August 5, 2013, City Council approved Resolution of Intention No. 2013-
38 to levy an assessment within the Huntington Beach Hotel/Motel Business Improvement District
and authorized the City Clerk to schedule a public hearing for September 3, 2013. Therefore, staff
is requesting that the City Council conduct a public hearing to consider adopting a resolution to
approve the annual assessment for Fiscal Year 2013-2014.
Financial Impact: Revenues and expenses are included in the 2013/2014 Huntington Beach
Hotel/Motel Business Improvement District Budget (Fund 709).
Recommended Action:
A) Conduct the Public Hearing; and,
B) Adopt City Council Resolution No. 2013-45, "A Resolution of the City Council of the City of
Huntington Beach Approving An Annual Assessment Within the Huntington Beach Hotel/Motel
Business Improvement District for Fiscal Year 2013-2014."
Alternative Action(s):
Do not approve the Resolution or modify elements of the annual report, such as the proposed
assessment or activities, and/or improvements to be funded.
Analysis: At the request of the Huntington Beach Marketing and Visitors Bureau (HBMVB), the
City Council established a Business Improvement District (BID) on August 19,,2002, including all
hotels and motels in Huntington Beach for the purpose of funding activities to promote Huntington
Beach as an overnight destination. The Board of Directors of the HBMVB serves as the BID
Advisory Board.
There is no proposed increase to the 2% annual assessment collected from the Hotels/Motels. The
assessment funds are collected as a separate itemization with monthly Transient Occupancy Taxes
(TOT) paid to the City of Huntington Beach. In addition to the BID revenues, the HBMVB also
receives 10% of the City's TOT revenues under an amended and restated grant agreement
approved on April 5, 2010, (originally approved May 15, 2006). Prior to that time, the grant
agreement was approved on an annual basis. On May 18, 2009, the City Council approved a
$50,000 loan to promote HB as a destination for conferences. The loan was subsequently paid in
full; in addition of a grant of$75,000, for City staff activities in 2011.
HB -363- Item 11. - 1
Dept. ID ED 13-27 Page 2 of 2
Meeting Date:9/3/2013
In order for the City to levy the BID assessment each fiscal year, the City Council must conduct a
public hearing before adopting a resolution confirming the year's assessments. On August 5, 2013,
the City Council adopted 2013-38, affirming its intent to approve the proposed amendments for FY
2013-2014 and set the public hearing for September 3, 2013. As required by the California Streets
and Highways Code Section 36500 et. seq., copies of the Notice of Public Hearing and a copy of
the Resolution were mailed to the hotels and motels in the City and published in the Huntington
Beach Independent on August 22, 2013.
During the public hearing, the City Council will hear all interested persons for or against levying the
assessment. Protests may be made verbally or in writing. However, written protests shall be filed
with the City Clerk at, or before, the time fixed for this hearing and contain sufficient documentation
to verify business ownership and validate the particular protest. If written protests are received
from the owners of businesses in the proposed area which account for 50% or more of the
assessments, no further proceedings to approve the assessment can be taken for a period of one
(1) year. Upon the approval of the Resolution, the new assessment formula will become effective
as of October 1, 2013.
Environmental Status: N/A
Strategic Plan Goal:
Enhance economic development
Attachment(s):
1. Resolution No. 2013-45, "A Resolution of the City Council of the City of Huntington Beach
Approving An Annual Assessment Within the Huntington Beach Hotel/Motel Business
Improvement District for Fiscal Year 2013-2014."
2. Huntington Beach Business Improvement Districts FY 2013-2014 PowerPoint Presentation.
Item 11. - 2 xs -364-
A mmmmm'mACHM T # 1
RESOLUTION NO. 2013-45
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT
WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS
IMPROVEMENT DISTRICT FOR FISCAL YEAR 2013-2014
WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at
Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking and
business improvement areas for the purpose of imposing benefit assessments on businesses for
certain purposes; and
The City Council formed a business improvement area, the Huntington Beach Hotel /
Motel Business Improvement District (the "District"), by the passage of Ordinance 3569 on
August 19, 2002. The City is proposing to levy an assessment for fiscal year 2012-2013
pursuant to the process detailed in Streets and Highways Code §36500, et seq; and
The District's Advisory Board has prepared and filed with the City Clerk a report an
"Annual Report/Operating Budget 2012-2013 Fiscal Year to Date" and "Proposed Budget for
Fiscal Year 2013-2014" (collectively, "Annual Report"); and
On August 5, 2013 , the City Council adopted a resolution declaring its
intention to levy an annual assessment for Fiscal Year 2013-2014 as proposed by the District's
Annual Report.
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve, determine and find as follows:
SECTION 1. The City Council hereby approves and adopts the Annual Report filed by
the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which report includes a proposed budget for Fiscal Year 2013-2014 and
a description of the improvements and activities to be provided for Fiscal Year 2013-2014.
SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a
levy and collection of assessments within the District for fiscal year 2013-2014 as proposed by
the Annual Report. The amount of the assessment shall be 2% on overnight room stays and is to
apply to all hotels and motel businesses in Huntington Beach as shown in Exhibit B.
13-3833/99518 1
Resolution No. 2013-45
SECTION 3. The assessments collected will be used to fund activities to increase
overnight business stays and tourist visits to District businesses.
SECTION 4. This resolution shall take effect on October 01 , 2013.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 3rd day of Se tembe , 2013.
Mayor
REVIE ND APPROVED: APPROVED AS TO FORM:
C' y Manager �&tyAttorney Ky_7,,1
13-3833/99518 2
VISIT
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Huntington Beach
Marketing and Visitors Bureau
Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-2014 Operating
Budget Request
Submitted to HB City Council July 2013
Item 11. - 6 HB -368-
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
P Al n-,1,-VB Fi-scal Year 2'012-13 - ual Rey-Jort
For Fiscal Year 2013-14 Operating Budget Request
Table of Contents
Page Section
3 Introduction and HBMVB History
4 Awards
Sales and Marketing
5 Travel Trade and Leisure Market
7 Group Meetings Market
Advertising
8 Leisure Market
11 Group Meetings Market
Media (Public) Relations
13 Media Receptions and Familiarization Tours
14 Press Coverage
16 Website
17 Social Media
20 Visitor Services
21 Publications & Collateral
23 Huntington Beach Film Commission
25 Huntington Beach Sports Commission
26 Advocacy
28 Administration
29 Looking Ahead
30 2013-2014 Proposed Operating Budget
11. - 7�
Huntington Beach HotellMotel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBNIVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Introduction and History
In 1989, the Huntington Beach Conference and Visitors Bureau incorporated as a private, not-
for-profit mutual benefit corporation in the State of California. Its original mission statement was
"to create, develop, promote and maintain a strong Visitor and Conference industry that will
benefit Huntington Beach economically, environmentally and socially."
Funding for the Bureau began in 1989 with a $150,000 annual grant from the City of Huntington
Beach. The grant's purpose was "to provide a promotional program for the City designed to
attract visitors and conferences to Huntington Beach through advertising, promotion,
familiarization, trade shows, market places and other activities."
In 2002, the Huntington Beach City Council approved the creation of a Hotel/Motel Business
Improvement District (BID), to include all hotel/motel properties in the City of Huntington Beach.
The creation of the Hotel/Motel BID also included an assessment of 1% on hotel and motel
overnight room stays to be used by the Bureau to increase overnight business and leisure stays
in Huntington Beach lodging properties.
In 2010, the Huntington Beach City Council approved a Hotel/Motel BID assessment increase of
1%, making the current assessment 2% on hotel and motel overnight room stays.
The Bureau's current mission statement is to market and sell Huntington Beach's Surf City USA
brand experience as the preferred quintessential California beach destination leading to
increased visitor spending and enhanced quality of life for residents. Today, Huntington Beach
visitors spend over$367 million in the city each year, resulting in over$9 million in tax revenue.
As the official advisory board for the Huntington Beach Hotel/Motel BID, the Huntington Beach
Marketing and Visitors Bureau uses BID funding to support the projects described in this report.
In the coming fiscal year 2013-2014, Bureau staff will continue to improve these programs and
increase its efficiency as a destination marketing organization.
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Huntington Beach Hotel/Motel Business Improvement District
Adroimstered by the Huntington Beach Marketing and Visitors Bureau
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The Bureau and its staff received recognition this past year for accomplishments iOthe
travel and b3U[iS[O industry.
DMAP Accreditation
The Huntington Beach Marketing and Visitors Bureau was awarded
accreditation bythe Destination Marketing Accreditation Program
/OK8/\P\ in2O12. OK8/\P is an international accreditation prOg[8Dl
developed by the Washington, DC based Destination Marketing
/\SSOCi8tiOO International (C)K8/\|). |tiSan independent international
accreditation body and 8 leader in defining quality and performance
issues in destination marketing. C)K8/\P accreditation standards require
excellence in all areas Ofbusiness:
• Governance
* Management
w Technology
• Research/Market Intelligence
• Communications
w Destination Development
w Stakeholder Relationships
w Brand Management
w Human Resources
w Group Services
m Finance
w Visitor Services
w Sales
m Innovation
California ][ravel Association Emerging Leader Award
Briton Saxton, Film and Sports Commissioner, received California
Tr8m8| /\SSOCi8tiOn'S Emerging Leader Award, given to individuals age
3OOr younger whose contributions positively support and promote
travel, tourism and hospitality. The California Travel Association is the
advocacy and education organization that works k] protect theSt8b8'S
tOU[iSDl industry.
OC Metro 40 Under 40
{]C Metro also selected Briton Saxton, Film and Sports Commissioner,
aS one Of Orange COUntv'S4O Under 4Oin2O13. This award iS given tO
the county's highest achieving young pnofessimno|s, who one selected
based on their drive, passion and accomplishments within their field.
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Sales and Marketing
Travel Trade and Leisure Market
The Bureau continues its successful international travel trade and public relations
agency representation agreements in the UK, Germany and Australia. Bureau staff also
attended trade shows and events featuring international travel trade attendees.
International Pow Wow
In June 2013, Madison Fisher, Director of Marketing and Communications, attended the US
Travel Association's International Pow Wow in Las Vegas, along with John Ehlenfeldt, VP of
Sales and Marketing, and Rachel Volbert, Communications and Social Media Coordinator. In
just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel
organizations from every region of the US (representing all industry category components), and
close to 1,500 international and domestic buyers from more than 70 countries, conducted
business negotiations that result in the generation of over $3.5 billion in future Visit USA travel.
At this year's event, the Bureau conducted 42 business appointments with travel wholesaler and
receptive tour operator contacts, and met with over 40 domestic and international journalists.
4 =S _ Megan Martin from the Waterfront Beach Resort, a Hilton
Hotel,joins the Bureau team at one of the evening
receptions during International Pow Wow in Las Vegas.
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2013 UK Sales Mission
In July 2013, Madison Fisher, Director of Marketing and Communications, spent a week
traveling throughout the United Kingdom conducting media and sales calls in Glasgow,
Newcastle, Dublin and London. Working with the Bureau's local agency, Black Diamond, she
showcased Huntington Beach products and the destination to top UK and Irish travel trade and
media.
Fisher is pictured here with the Bureau's Black Diamond
account representatives James Mead, Travel Trade .;
Executive, and Emma Westman, Public Relations
Coordinator, at the Visit USA Independence Day Ball in
London. The Visit USA Independence Day Ball is the only
event in the United Kingdom dedicated to the UK-USA
travel and tourism industry and is held during SeeAmerica , r
Week annually on July 4tn \�
Item 11. - 10 HB _ 72_ �i
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMdVB Fiscal Year 2€312-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
2013 California Cup
For the fourth consecutive year,the Bureau was invited to participate in the California Cup, held
in Santa Barbara just prior to International Pow Wow. Each year, the California Cup attracts the
most influential decision makers within premier domestic and international tour companies and
airlines, as well as select travel media, to inspect area tourism products and experiences.
Senior level, primarily international travel trade and media representatives, attend from various
countries throughout the world, including Australia, France, Germany, Scandinavia, Italy, South
Korea, the United Kingdom, and the United States.
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This year, the Bureau was represented by Madison Fisher, Director of Marketing and
Communications from the Bureau; JD Shafer, General Manager of the Waterfront Beach
Resort, a Hilton Hotel; and Roger Dryden, Director of Leisure Sales for Joie de Vivre Hotels,
Orange County.
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4a"B -373- Item 11. - 11
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Sales and Marketing
Group Meetings Market
In 2012-2013, Christopher Anderson, Director of Sales, and John Ehlenfeldt, Vice
President of Sales and Marketing, participated in an expanded number of group
meetings market trade shows, with the goal of increasing the number of leads
generated and meetings booked for Huntington Beach meeting-capable hotels. Listed
here is an overview of some of the shows attended this past year.
IMEX America
In October 2012, the Bureau again partnered with the Anaheim/Orange County Visitor and
Convention Bureau to maximize exposure to buyers while controlling costs. IMEX America is
America's worldwide exhibition for incentive travel, meetings and events and takes place in Las
Vegas. The show is the largest hosted buyer program held in North America with over 2,000
qualified buyers.
Smart Mart
For the third year in a row, the Bureau participated in Smart Meetings magazine's Smart Mart
trade shows. These one-day, appointment-based events are held in key cities throughout the
Western United States.
Destination Showcase
DMAI's Destination Showcase in Washington, DC is North America's largest one-day event
which brings conference, convention, and trade show professionals together with exhibiting
meeting destinations from the United States and abroad. DMAI is the Destination Marketing
Association International.
Luxury Meetings Summit
The LMS Diamond Showcase is an event that provides qualified meeting planners with the
opportunity to meet face-to-face with four- and five-diamond properties in a highly social and
fast-paced atmosphere. Each event is limited to 75 meeting planners and 25 hoteliers/DMO's.
The Bureau attended Luxury Meetings Summit events throughout the Western United States.
Collaborate Marketplace
Collaborate Marketplace, held in Denver in 2013, is an appointment-only tradeshow designed
specifically with a corporate meeting planner's needs in mind. Only qualified planners who are
the decision-makers for their organizations are invited to attend. The "reverse" trade show is the
highlight of the event. Suppliers visit planners in pre-set appointments, providing an
environment that results in business.
Connect Marketplace
Connect Marketplace brings together planners of association and specialty association
meetings and events with destinations and other service providers that fit their needs. The
format of the show is the same as the Collaborate Marketplace described above and was held
in Milwaukee in 2013.
Item 11. - 12F
�HB -374- �.:...�
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
14BTViVE_- Fiscai �-feag-.2NU-12-13 Arir Lf-ril F,9L'Ort
For Fiscal Year 2013-14 Operating Budget Request
Advertising
Leisure Market
Print advertising is still an important portion of the Bureau's marketing efforts, as we
have come to find that a number of our visitors prefer print materials to digital. Listed
herein are a few examples of the Bureau's print advertising in fiscal year 2012-2013.
California Visitors Guide
With partners Hyatt Regency Huntington
Beach Resort & Spa; Shorebreak, a Joie
de Vivre Hotel; and Waterfront Beach
Resort, a Hilton Hotel, the Bureau again
produced a cooperative full-page ad for
the California Visitors Guide.
The California Visitors Guide is the official
publication of Visit California with 500,000
copies distributed annually via 20
California Welcome Centers, consumer i
travel trade shows, visitor centers across
the state and at Visit California travel
trade shows. The guide also received
more than 100,000 downloads of the
digital California Visitors Guide from
www.VisitCalifornia.com.
In addition to the domestic California
Visitors Guide, the Bureau also
collaborated with the Hyatt Regency
Huntington Beach Resort & Spa;
Shorebreak, a Joie de Vivre Hotel; and
Waterfront Beach Resort, a Hilton Hotel
to extend our ad in 53,000 copies of the
official California Visitors Guide in
Scandinavia, Mexico, France, Brazil,
Germany, Australia, India and Spain.
Consumer Magazine Advertising
In 2012-2013, the Bureau took out full and partial-page ads in such magazines as Sunset
Magazine, Coastal Living and Get Away Today. It also took out a full-page "thank you" ad in OC
Weekly's Best Of 2012 edition, in response to receiving top rankings in multiple categories.
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Item 11. - 131
I
Huntington Beach GoteVklote| Business Improvement District
Administered uy the Huntington Beach Marketing and Visitors Bureau
HBNlVB Fiscal Year 2U12-13 Annua| Repori
For Fiscal Year 201344 Operating Budget Request
Visit California Cooperative Marketing Campaign
The Bureau leveraged co-op dollars from the Hyatt Regency Huntington Beach Resort & Spa;
Shorebnook. a Joie deVivre Hotel; and Waterfront Beach Resort, a Hilton Hotel to participate in
Visit California's 2012-13 US & Canada Cooperative Marketing Program. |n total, this campaign
reached and engaged over 7.5 million consumers.
|n the Western United States, the 24-poge print supplement with o full-page Huntington Beach
odvertoho| ran in the December 2O12 issues of Travel +Leisure (15O.00O copies) and Food&
Wine (200,000) and in the February/March 2013 issue of National Geographic Traveler
(150.000). In Canada, the supplement ran in the December 2012 issues of the Vancouver Sun
(95.000). Calgary Herald/85.00O\' Edmonton Journal (75.000). Toronto S&ar(145.00O). and
Montreal Gazette MOO.00O\.
As part of the same campaign, the Bureau also received a 5-page spread in Visit California's
FoU/VVin1er2O12 Digital Guide and the Spring 2O13 Digital Guide. Two pages explored the
destination, while one page each went to the Hyatt Regency Huntington Beach Resort & Spa;
Shorebreak, a Joie de Vivre Hotel; and Waterfront Beach Resort, a Hilton Hotel.
The Huntington Beach spread in the Digital Guide allowed consumers to view a Huntington
Beach photo gallery; connect directly to www.surfcityusa.com and the Bureau's Facebook,
YouTube and Twitter pages; and request a mailed copy of the official Huntington Beach Visitors
Guide.
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Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HB ViVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
California Welcome Center— Buena Park
The Bureau renewed its agreement for two display ads in the California Welcome Center in
Buena Park. The larger display ad is located in the front entrance while the second display ad is
located in the main room containing the brochure racks, above the Orange County section. The
newest California Welcome Center, the Buena Park center is the only location in Orange
County. It is located 15 miles from Surf City USA° off Beach Blvd by the 5 freeway, making
Huntington Beach the most easily accessible beach by visitors to the welcome center. During
its second year of operation, the Welcome Center assisted 30,000 walk-in visitors. This number
is expected to increase by 30% in its third year.
As part of the display ad agreement with the Welcome Center, Huntington Beach is also
featured on the California Welcome Center's website as one of the Top 5 Most Popular Things
to Do in the area.
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Destination Video and Photo Shoot
In fall 2012, the Bureau contracted Tallgrass Pictures to create a destination video for
Huntington Beach. The video was shot on a RED camera, an HD camera that is often used for
filming full-length feature films and is among the best film technology currently available on the
market. Due to the high quality of the footage, Tallgrass Pictures was able to pull high-resolution
screen shots from the video, giving the Bureau new destination images to use in its marketing
4 5, ,.
6m efforts. The video includes stunning shots of
the Huntington Beach Pier, beaches,
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bonfires, downtown and The Strand, the
three resort hotel properties, dining, as well
`h as activities away from the beach including
horseback riding, stand-up paddle boarding
and gondola cruises in Huntington Harbour.
The finished product will be used in a variety
of ways, including at events and tradeshows,
client trainings, on various websites, and to
market the destination to meeting planners,
leisure visitors, travel agents and on the
Bureau website, SurfCityUSA.com.
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1B -377- < Item 11. - 15
Huntington Beach HotellMotel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Advertising
Group Meetings Market
In addition to direct sales efforts within the meetings market, the Bureau conducted
group marketing advertising campaigns and promotions targeting meeting and event
planners.
:. The Bureau maintains a meetings website at
MeetlnHB.com, providing meeting and event
planners information on Huntington Beach
i.•: conference hotels and facilities. The site also
includes an online RFP submission tool and group
r.• '` F `._ o information request form.
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To drive traffic to the meetings website, the Bureau _ k
purchased banner ads on Cvent.com, a popular
online tool for meeting and event planners.
As an incentive to bring meetings to Huntington Beach, the Bureau offered two promotions
during 2012-2013. The Sunshine Guarantee, guaranteeing great weather for your event or a
credit to the final master bill, ran through the end of 2012. In 2013, the Grand Offer
compensated meeting planners for conducting Huntington Beach site visits, with an additional
credit to the master account for meetings that were held in Surf City USA.
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HB -378-
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBM B Fisca Year 2012-1-3 Annual Report
For Fiscal Year 2013-14 operating Budget Request
The Bureau worked with Striker Media to create a new three-panel meetings brochure,
highlighting the destination and its many meeting-friendly amenities.
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A full-page group meetings ad ran in four issues of Smart
Meetings Magazine during the 2012-2013 fiscal year. Two
z. of these issues also included a full page advertorial
a featuring Huntington Beach meeting-capable hotels and
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MWHB -379-
�-Item 11. - 17
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Media (Public) Relations
Media (public) relations is an essential and effective part of the Bureau's marketing
program. Earned media placements have been proven to influence public perception
and consumer decision making more than paid advertising. Through the Bureau's
efforts, including attendance at media receptions and other events and familiarization
tours, Surf City USA earns media placements in television, radio, digital and print
mediums — generating demand for Huntington Beach both domestically and
internationally.
Media Receptions
The Bureau's Director of Marketing and Communications, Madison Fisher, participated in four
Visit California Media Receptions: Toronto, Vancouver, San Francisco and New York. These
cocktail reception-format events receive an incredible mix of high-level media from newspapers
to magazines to digital media. Examples of publications and media in attendance include:
• Huffington Post . The Toronto Star
• Coastal Living . The Toronto Sun
• New York Times • Discovery Channel Canada
• Ladies Home Journal TravelWeek
• Travel Weekly • Canadian Traveller
• Epoch Times . Canadian Travel Press
• Travel + Leisure
Familiarization Tours
The Bureau uses a variety of tools and tactics to communicate with the media and travel
industry. Establishing and maintaining relationships through email, phone and personal
interaction is a core component of successful client relations. Throughout the year, travel
industry professionals and media with secured assignments are invited to experience Surf City
USA first-hand via Familiarization Tours (aka "FAMs") coordinated by the Bureau with the
support of local partners. Our marketing team designs customized FAM itineraries matching the
individual interests and needs of each FAM group/guest.
With the help of its hotel partners and area vendors including Waterfront Adventures, Toes on
the Nose, Rocky McKinnon, Sunset Gondola, GW Tours, Pedego and more, the Bureau hosts a
number of media and travel trade FAMs each year, with guests from domestic and international
print and online publications. Participants in the FAM tours come not just from the United States,
but from all over the world, including Canada, Australia, Germany, Brazil, Mexico and the United
Kingdom.
Item 1 I 7180 —
�HB -380-
Huntington each Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
MFk if War21 2M AnsialReoorf
For Fiscal Year 2013-14 Operating Budget Request
Press Coverage
Print, online, television and radio press coverage are the result of the Bureau's efforts
via attendance at Visit California Media Receptions, hosting of familiarization tours and
working directly with journalists seeking information about Surf City USA. The
estimated ad value equivalency for press coverage this fiscal year exceeds $2 million
with a total circulation of over 5 million. Samples of press coverage include:
The Daily Telegraph —Surfing Dogs Have a Howler
October 2011 (Print/Online)
Print Circulation: 350,059 Online Circulation: 7,700,000
Print Ad Value Equivalency: $54,941 Online AVE: $50,770
MX Sydney— Endless Summer
October 2012 (Print)
Circulation: 99,059
AVE: $19,147
Yahoo! Travel — Great Spring Break Getaways for Every Taste
March 2013 (Online)
AVE: $32,494.26
The Sun (UK) — Live Like a Local
April 2013 (Print) Circulation:2,279,492 AVE-$17,00D,
Circulation: 2,279,492
AVE: $17,000
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Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Partnering with Visit California
In early 2013, Visit California approached the Bureau with a request to participate in an exciting
advertising campaign: NASCAR Sprint Cup Champion Jimmie Johnson was to do a day of surf,
ski and speed, showcasing California's amazing amenities and their proximity to each other.
Along with champion snowboarder Todd Richards, champion ski racer Daron Rahlves, surfing
champion Ian Walsh and stand up paddleboarder and big wave rider Dave Kalama, Johnson
tackled the waves of Surf City USA, the slopes of Mammoth Mountain and the track at the Auto
Club Speedway—all in one day.
In addition to Visit California's advertising campaign that featured each of the three destinations,
national press picked up the story with articles in such places as ESPN.com, the New York
Times Blog, and SurfersVillage.com. The total circulation for these media stories was over 48
million, with an ad value equivalency of over $52,000.
Yahoo! Sports —Johnson surfs, skis in California
March 2013 (Online)
Circulation: 48,000,000
AVE: $19,483
ESPN.com — Extreme Fun for JJ, California Style
March 2013 (Online)
AVE: $30,801 ''
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Item 11. - 20 =
HB -382-
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HB1`A11lB Fiscal Year 2€112-13 annual Report
For Fiscal Year 2013-14 Operating Budget Request
Website
The Bureau took the next step in the evolution of its website, SurfCityUSA.com, by contracting
with Simpleview to create a brand new destination website, to be launched in fall 2013. The new
site will house information for all of the Bureau's clientele, including leisure guests, meeting
planners, film and sports scouts, media, and local partners. It will feature an improved,
interactive events calendar; complete listings of Huntington Beach hotels, restaurants and
attractions; and photo and video galleries.
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Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Social Media
Social media is an important part of the Bureau's public relations efforts, allowing
immediate, direct and consistent contact with Huntington Beach guests, residents and
fans. In 2013, the Bureau partnered with Think! Social Media to help enhance and
better strategize its social media presence. Rachel Volbert, Communications and
Social Media Coordinator, oversees all social media outlets.
Facebook
Within the past year, the Visit
Huntington Beach page has
more than doubled fromy €
12,000 likes to over 29,000 r
likes in early July 2013. One \
to two posts are made daily
that include links to current
articles and events, enticing 11M,
visuals, and other trivia and N
community news. The page is _ van Huntington Beach
not only used to share
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Item /11. 22
HB -384-
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBrVWB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Twitter
The Bureau uses the Twitter handle @HBSurfCityUSA to promote Huntington Beach through
images, hashtags and short bits of information all while interacting with followers. Since summer
2012, Twitter followers have increased from 561 to 1,133.
Pinterest
Pinterest reaches a specific customer niche through visuals and webpage links. A Huntington
Beach "mood board" was created and organized into specific topics where original images can
be posted or others' images may be repinned. The account can be found at
Pinterest.com/SurfCityUSA and currently has 272 followers, 17 boards, and 416 pins.
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Yelp
The Huntington Beach listing on Yelp has 158 reviews and an average of 4/5 stars on the rating
scale. It can be found at yelp.com/biz/huntington-beach-huntington-beach.
xB F35-sItem 11. - 23
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Instagram
The Instagram account @SurfCityUSA has gathered 1,875 followers since its creation in August
2012. Photos are posted almost daily where many fans comment or are encouraged to use
certain hashtags to share their images of the city. In the past year, 120 photos have been
shared on the account.
YouTube
Videos are posted to the Bureau YouTube channel at YouTube.com/HBSurfCityUSA, where
188 subscribers can view up to 87 uploaded videos. The page currently has 80,673 video views,
an increase of almost 20,000 views since 2012.
Flickr
Flickr is almost purely comprised of high resolution photographs that are organized into sets or
groups which generate fan interaction. The account at FIickr.com/photos/visithuntingtonbeach
was created in October 2012 and has 54 photos.
Vine
Vine is a video application that allows the m ,
Bureau to share short 7 second videos of a
Huntington Beach. Since the account creation in
April 2013, 9 videos have been posted and 102 s Y:
followers have been gained.
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Item _;8 6_
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HSNlVBFiscn| An Report
For Fiscal Year 2013-14Operating Budget Request
Visitor Services
�����Uces
Visitor Information Kiosk
The Huntington Beach Visitor Information Kiosk Qt
Pier Plaza served over 36.000 walk-ups this year,
855% increase over the previous year.
The Kiosk continues tO serve visitors and F88id8OtG
seven-d8y8-8-Vve8k throughout the year, with extended
operating hours for holidays and special events such
88 the 4"' Of July Celebration and Vans U8 Open Of
8U|fiOg.
Kiosk services are information-based and include
transportation; restaurant, shopping and dining
recommendations; Huntington Beach and surrounding
attractions; events and 8 daily weather/water condition
report located iO the front window. Bureau publications
are also distributed including the Visitors Guide and
Map and maps Of the downtown area with iOfO[nl8UOO
iO French, German, Japanese and Spanish, iOaddition
to monthly event Q8|8Od8rG for the current and
forthcoming months. The Kiosk also distributes coupons and event flyers for Huntington Beach-
based businesses and events.
Physical irnpnovarnant8 in 2012-2013 included repainting the interior and exterior of the Kiosk
and mounting the computer monitor on a swinging arm for better viewing access by employees
and visitors.
Welcome Center
The Bureau i8 also working with the |Ot8[O8UOn8|
Surfing Museum tO create 8Welcome Center in the
nlU88Unl lobby. The Welcome Center will provide
the 88nl8 iOf0[nl81iOO and nO8t8[i8| 88 the Visitor
lnfO[nl8UOO Kiosk, in addition tOselling HUOUOgtOO
Beach merchandise and other items. It will also
have two dedicated 20-minute parking 8p8C88,
making it 8 great point Of contact for visitors who
arrive via 8UtOnlObi|8.
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ON
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Publications & Collateral
Huntington Beach Visitors Guide
The Bureau continued with its previous publisher, Striker Media, to
publish the 76-page 2013-2014 Huntington Beach Visitors Guide,
featuring a modern magazine feel. ,
Approximately one-quarter of the 80,000 guides printed were used
as lure pieces outside the Orange County area throughout the
United States and internationally including the UK, Germany and
Australia.
The Bureau also provides Visitors Guides in bulk for conferences i \
and groups holding overnight events in Huntington Beach.
Additional Visitors Guides are distributed at the California Welcome
Center in Buena Park; John Wayne Orange County Airport; and in
visitor information racks throughout Los Angeles and Orange
Counties. The remaining guides are primarily distributed in-market via Huntington Beach
lodging properties, local retail and restaurant locations, the Bureau office, and the Visitor
Information Kiosk operated by the Bureau at the Huntington Beach Pier.
Huntington Beach Visitor Maps
In July 2013, the Bureau published 100,000 Huntington Beach Visitor Maps,
primarily for distribution in-market at Huntington Beach lodging properties and
other local distribution points, including the Visitor Information Kiosk at the
pier. Additional distribution took place at the California Welcome Centers in
Alpine, Buena Park, Barstow, Oceanside, Oxnard; the Ontario, Los Angeles
and Orange County airports; and visitor information racks throughout the Los
Angeles County region. The Visitor Maps also enjoy limited out-of-market
distribution internationally, and have been hailed by local concierge and
customer service personnel as excellent tools for assisting visitors and
residents.
Huntington Beach Dining Guide
The Bureau continues to distribute the first ever comprehensive, stand-
alone Huntington Beach Dining Guide via all Huntington Beach hotels,
the Visitor Information Kiosk at Pier Plaza, and the Bureau office. DIN1 L _ ODE
Copies are also made available for groups holding events at local hotels.
Featuring articles such as Meet the Locals and Compliments of the
Chefs, the Bureau explored the Huntington Beach dining scene from
various angles, giving visitors a look into local favorites, classic
beachside dining, nightlife, sources for the best picnic basket and resort
dining. In addition, the Dining Guide features a listing of over 275
Huntington Beach restaurants.
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Item 11.
HB -388-
Huntington Beach Hmte[!Mate| Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
hEBN0\/EB Fieca e a r2O12-131 Annua! ERepi or I
For F|suu| Year 2Q13-i4 Operating Budget Request
Walking Tour of Historic Downtown Huntington Beach
In 2011, the Huntington Beach Historic Resources Board partnered with the Bureau to
create/\Walking Tour Vf Historic Downtown Huntington Beach. This fold out map and
guide allows visitors to take a self-guided historic walking tour of the downtown area and
also gives a brief history of the city.
The Bureau distributes the Walking Tour via the Visitor Information Kiosk at Pier Plaza and
the Bureau office in downtown. Guides are also made available 0ogroups holding events in
Huntington Beach hotels. |n addition, the Huntington Beach Historic Resources Board has a
supply Vf guides for distribution.
City Beach ][ear-Off Map
Created in response to a need voiced by City beach parking staff, the City Beach Tear-Off Map
features an up-close look at Huntington City Beach and Downtown Huntington Beach. The map
side indicates locations of fire rings, volleyball courts, restrooms, beach concessionaires, and
every other amenity guests will find Vn the beach. The reverse side includes information for
beach regulations, bike and surfboard rentals, surfing lessons, hotels and beach safety tips.
Distributed primarily via the City parking kiosks and the Visitor Information Kiosk, the map has
also become a favored tool for Huntington Beach hotel concierge staff.
-771
011
01
` . ~w�� 7
HBMVB Annual Report
The Bureau again published its third Annual Report for fiscal year 2011-2012. This year's report
focused on why travel matters and was printed in a sleek, reader-friendly format. Covering
Huntington Beach press recognition, destination sales, and marketing strategies, it also gave a
preview of upcoming Bureau projects and programs for the following fiscal year.
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Deport
For Fiscal Year 2013-14 Operating Budget Request
Huntington Beach Film Commission
In its third year, the Huntington Beach Film Commission continued its
HUNTINGTON-
mission to increase awareness of Huntington Beach as a viable
location for film production, thereby increasing revenue to the city. BEACH
FILM COMMISSION
In a study comparing the number of film permits issued prior to and after
creation of the Film Commission, it was found that filming in Huntington
Beach has since increased 38%. This accomplishment is in contrast to the overall decline of
filming in the State of California. Other 2012-2013 Film Commission accomplishments included:
• Large scale filming in Huntington Beach, which included Dexter, 90210, Master Chef,
Disney Channel (music video), Real Housewives of OC, Breaking Amish, Russian
Vogue (magazine), West Side, Off Their Rockers, X Factor, Lifeguard Southern
California, Storage Wars, Verizon (commercial), 1 Survived, Shark Tank, and an
Avenged Sevenfold music video.
• Familiarization Tour, comprised of 30 location managers, scouts, and producers from
television, commercials and movies. The tour featured more than eight film-friendly
Huntington Beach locations and was moved to Saturday in order to better accommodate
participant schedules, resulting in the largest film familiarization tour to date.
• HB Wave article featuring the Huntington Beach Film Commission, later picked up in the
Orange County Register.
• Updated Film Commission
Brochure, with an improved design
and increased number of HB
locations images. A
• AFCI Locations Show booth
presence for the third year in a row. '
• Presentation at the California Film s =V ! .
Commission's Annual Breakfast for
the second year in a row.
• Facilitation and sponsorship of ""�
Media Alliance of Orange County
v,
event at the Waterfront Hilton Beach
Resort, where 50 to 100 attendees
from the film and media industry e
heard from the director of the
California Film Commission. r
• Sustained contact with local college x '
film programs, such as those at
Orange Coast College and Cal State
Long Beach, to encourage and
foster relationships with future film
producers and location scouts in the
industry and to discourage filming � • >
without permits in the City of
Huntington Beach.
Huntington Beach HoteVMote|Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBkANBIFisca} --,'ear Annual -RenoNL
For Fiscal Year 2O13'i4 Operating Budget Request
Filming in Huntington Beach
Filming in Huntington Beach could not be accomplished without the help and partnership of the
City OfHuntington Beach and its various dGpartnn8nts, including marine safety, parking and
oOnnnnuhitx services, justtO name afew.
This episode OfMaster
Chef was filmed north Of
the Huntington Beach
m
Pier at the g Street
turnaround. The episodeWE
IN
aired On FOX inJuly
2013 and featured Chef
Gordon Ramsay.
'
The crew OfShOVti[Oe'S Dexter
aull filmed @ car crash scene in
Huntington Central Park.
11 �(�|
ate-
Item / /^ - ^~� �
Huntington Beach Hotel/Motel Business Improvement District
Administered bs the Huntington Beach mamoono and Visitors Bureau
HBK&VB Fiscal Year 2O12-13 Annual Report
For Fiscal Year 2O13'14Operating Budget Request
Sports Commission
Seeing a need for a focused effort in gaining quality sporting events in Huntington
Beach, the Bureau again partnered with the City Of Huntington Beach tO create 8Sports
Commission iO November 2012.
Briton Saxton added the role of Sports Commissioner to her Film Commission title and delved
into bringing not just the film industry to Huntington Beach, but also major sporting events that
would bring athletes, their families and fans to Surf City USA during non-peak season need
Unnee.
|n its first year, the Sports Commission accomplished the following:
w Brought the Mademoiselle Cycling Event to Huntington Beach in June 2O13. within just
six months of the creation of the Sports Commission. Other interested events that were
presented by the Sports Commission to the City of Huntington Beach include USA
Baseball, Divas Half Marathon, Run or Dye and 3 v. 3 Live Soccer Tour.
• Printed 8 Sports Commission rack brochure.
w Attended the TEAMS conference and symposium inDetroit to begin the process of
advertising Huntington Beach aea great place to host a sporting event.
w Attended the NASC (National Association Of Sports Commissions) Symposium in
Louisville along with Chris Cole. |n this appointment based ehoxv. Cole and Saxton met
with over 3O event owners in the span of three days.
p Placed 8 Huntington Beach adin two issues of Sports Destination Magazine.
w Placed listings Ofthe
Huntington Beach Sports
Commission inpublications
including Sports Events
magazine.
� Received 8fr88 listing in
GpOrtS Events magazine in8
blurb about surfing
destinations.
w Worked with Sports
Destination Magazine for 8
Huntington Beach destination
spotlight.
|n addition tOthese
accomplishments, the Huntington
Beach Sports CODlDliSSiOn is VVOd(ing
to create 8 Kite F8stiv8|, with supportOhm
from the C|ity'S Community Services
Department, which can be grown
from the community level.
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
BMVB Fiscal Year 2012-13 Annuc. Rep i-t
For Fiscal Year 2013-14 Operating Budget Request
Advocacy
South Coast Air Quality Management District (SCAQMD) and Fire Rings
2013 brought a fight to keep Huntington Beach fire rings, along with all other Southern
California fire rings, on our beaches.
The fire rings have been part of Huntington Beach culture for over 70 years and generate over
$1 million in annual parking revenue alone to the city. The Bureau partnered with the City of
Huntington Beach to hire Cerrell and Associates, Curt Pringle and Associates, Environ, and
Frances Keeler to create a top-notch team to help with the fire ring battle. Over five months,
this team garnered tremendous press and support for keeping the fire rings on our beaches and
worked closely with SCAQMD staff and governing board members to press our message that
fire rings are important to the economy and culture of Southern California.
After creating an online petition at Change.org, the Bureau worked with Cerrell and Associates
to create SaveTheBonfireRings.com, a website dedicated to the bonfire ring issue, along with a
dedicated Facebook page and Twitter account. These efforts fired up a grassroots movement
that brought hundreds of passionate residents and visitors to SCAQMD public consultation
meetings and beach bonfire rallies and garnered over 14,000 signatures on the online petition.
Television, online, print and radio media all picked up the bonfire rings story. From the LA
Times to the New York Times and from KTLA to Good Morning America, Huntington Beach's
name was spread throughout the nation, with over 400 million impressions via television, radio,
print and digital mediums and an ad value equivalency of over$1 million. As a result of these
efforts, the SCAQMD passed an amended resolution that allowed Huntington Beach to keep its
beach bonfire rings.
1*
n
�HB -393_ Item 11. - 31
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
The New York Times— Is `No Fun' Sign Next? California Beach Bonfires May Be Doused
May 2013 (Print/Online)
Print Circulation: 1,613,865 Online Circulation: 367,672,520
Print AVE: $234,424 Online AVE: $18,966
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HB -394-
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
H1EIdIVB --iscal Year 2012-1 Annual Report
For Fiscal Year 2013-14 operating Budget Request
Administration
The 2012-2013 fiscal year saw personnel changes at the Bureau. John Ehlenfeldt was hired as
Vice President of Sales and Marketing and Rachel Volbert replaced Jamila Tahir as
Communications and Social Media Coordinator. Upon the retirement of Steve Bone, the
Bureau's Board of Directors approved the hiring of a new president and CEO. Kelly Miller
comes to Huntington Beach from Visit Tampa Bay and brings 30 years' experience in all
aspects of destination leadership, branding, sales, and marketing to Surf City USA.
The Bureau's Board of Directors also approved a name and logo
change for the Bureau to Visit Huntington Beach, to better reflect the VISIT
shifting needs of the marketplace and the industry. The Bureau F i `` NGTON'
expects to officially unveil its new logo and name by fall 2013.
SurfCityUSA"
HBMVB Staff
Stephen K. Bone, President & CEO
John Ehlenfeldt, Vice President of Sales and Marketing
Madison Fisher, Director of Marketing and Communications
Christopher Anderson, Director of Sales
Nicole Llido, Visitor Services Manager
Briton Saxton, Film and Sports Commissioner
Rachel Volbert, Communications and Social Media Coordinator
Joseph Aranda, Office Manager
HBMVB Board of Directors
Brett Barnes, Chairman
JD Shafer, Chief Financial Officer
Paul Devitt, Vice Chair
Paul Frechette, Vice Chair
Michael Ali
Suzanne Buekema
Chris DeGuzman
Steve Dodge
Sue Gordon
Kiran Patel
Gordon Smith
Dean Torrence
Peter Townend
Mike Van Voorhis
Robert Vaughan
Jerry Wheeler
Huntington Beach Marketing &Visitors Bureau
301 Main Street, Ste. 208 Visitor Information Kiosk
Huntington Beach, CA 92648 325 Pacific Coast Highway
(714) 969-3492 or (800) SAY-OCEAN Huntington Beach, CA 92648
info@SurfCityUSA.com; www.SurfCityUSA.com
�, H
B 39s- Item 11. 33
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Looking Ahead
The mission of the Huntington Beach Marketing and Visitors Bureau is to market and sell
Huntington Beach's Surf City USA brand experience as the preferred quintessential California
beach destination leading to increased visitor spending and enhanced quality of life for
residents.
As you can see from the previous 28 pages, the Bureau has had a successful year of improving
its technology base and increasing program breadth. With the accomplishment of these many
projects, the Bureau plans to use the 2013-2014 fiscal year to continue to build upon the strong
foundation of 2012-2013. The Bureau will increase the depth of its current efforts to further
advance its mission of marketing and selling Surf City USA as an overnight destination.
On behalf of the Huntington Beach Marketing and Visitors Bureau Board of Directors and the
Huntington Beach Hotel/Motel Business Improvement District, we ask the Huntington Beach
City Council to adopt the resolution to renew City Ordinance No. 3569 (proposed by Resolution
No. 2002-69 on July 15, 2002 and adopted at a Public Hearing held on August 5, 2002) to
continue the current 2% Huntington Beach Hotel/Motel BID assessment on overnight stays in
the City of Huntington Beach.
This continued assessment on overnight visitor stays will allow the Huntington Beach Marketing
and Visitors Bureau to continue its sales and marketing activities on behalf of the City of
Huntington Beach without increasing the City's annual contract amount with the Bureau.
Some of the enhancements to the Bureau's scope of work that will be made possible by the
continued Huntington Beach Hotel/Motel BID assessment will include:
• Launch of a new website at SurfCityUSA.com, with a completely integrated CMS and
CRM system thanks to Simpleview's industry-leading technology
• Enhancement of the current group sales plan to include more top-quality group meetings
trade shows, as well as targeted sales calls, by the Vice President of Sales & Marketing
and the Director of Sales
• Continued expansion of international marketing efforts to include Canada as the
Bureau's fourth inbound international market. The Bureau currently has agency
relationships and marketing programs in the United Kingdom/Ireland,
Germany/Austria/Switzerland, and Australia/New Zealand
• Implementation of Simpleview CRM, the Bureau's new Customer Relationship
Management (CRM) system, that will enable the Bureau to better serve its existing
clients, manage sales leads, and improve tracking of the Bureau's marketing efforts
according to industry reporting standards from DMAI (Destination Marketing Association
International)
• Continued development of the Huntington Beach Film and Sports Commissions
• Continued improvement of services at the Visitor Information Kiosk in Pier Plaza and
creation of Welcome Center at the International Surfing Museum
• Maintenance of the current familiarization tour program to bring more journalists
(international and domestic), travel trade professionals and meeting planners to
Huntington Beach
Item lwl 7 34 M396 M W-M-N-M
-
Huntington Beach HoteKrAoto| Business Improvement District
Administered by the Hunhngmn Beach Marketing and Visitors Bureau
HF.kA'lB Fisca| Year 2Q12-13Annui| Report
For Fiscal Year 201""'14 Operating Budget Request
2013/2014 Proposed Operating BUD Budget*
Inc. ffie
1,540,00.00
Proiected Assessment at 2%
Personnel
Marketing
*Should the Hotel/Motel BID revenue exceed the projected ornourt. theBureouvvou|d
use the additional funds to expand its advertising and marketing budgets for leisure and
group oo|eo marketing Cornpoigno in order to drive inCnaoo8d overnight stays in
Huntington Beach.
EXHIBIT B
Beach Inn Motel Best Western Huntington Beach Inn Regency Inn
Attn: Alex Chao Attn: Ken Patel Attn: Ted Chen
18112 Beach Blvd. 800 Pacific Coast Highway 19360 Beach Blvd
Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648
Comfort Suites Extended Stay America Hilton Waterfront Resort
Attn: Sachim Amin Attn: Stephanie Tapia Attn: Gwenn Shorr
16301 Beach Blvd 5050 Skylab West Circle 21100 Pacific Coast Hwy
Huntington Beach, CA 92647 Huntington Beach, CA 92647 Huntington Beach, CA 92648
Sunset Suites Hotel Huntington Beach Howard Johnson Express
16401 Pacific Coast Hwy. Attn: Joe Tsai Attn: Kevin Patel
Sunset Beach, CA 90742 7667 Center Avenue 17251 Beach Blvd
Huntington Beach, CA 92647 Huntington Beach, CA 92647
Huntington Suites Huntington Surf Inn Hyatt Regency Huntington Bch
Attn: Kitty Zahedi Attn: Elizabeth Phi Attn: Cheryl Phelps
727 Yorktown Avenue 720 Pacific Coast Highway 21500 Pacific Coast Hwy
Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648
Ocean View Motel Pacific View Inn& Suites Starlight Inn
Attn: Pravin Patel Attn: Darshan Shah Attn: Sam Patel
16196 Pacific Coast Hwy 16220 Pacific Coast Hwy 18382 Beach Blvd
Huntington Beach, CA 92649 Huntington Beach, CA 92649 Huntington Beach, CA 92648
Sun'n' Sands Motel 777 Motor Inn Shorebreak Hotel
Attn: Jitendra Barot Attn: Juo Mulan Attn: Shelly Gainer
1102 Pacific Coast Hwy 16240 Pacific Coast Hwy 500 Pacific Coast Hwy
Huntington Beach, CA 92648 Huntington Beach, CA 92649 Huntington Beach, CA 92648
Harbour Inn Inc. Ramada Limited Sunset Beach Inn(Travelodge) Sanatra Inn
Attn: Sunny Patel C/o Premiere Hotel, attn:Kevin Vasania Attn: Suresh Sanathra
PO Box 1439 17100 Pioneer Blvd, Suite 400 PO Box 1246
Sunset Beach CA 90742 Artesia CA 90402 Sunset Beach CA 90742
Item I . - 36 HB -398-
Res. No. 2013-45
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the.whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on September 3, 2013 by the following vote:
AYES: Sullivan, Hardy, Harper, Boardman, Carchio, Shaw, Katapodis
NOES: None
ABSENT: None
ABSTAIN: None
Ci Clerk and ex-officio tlerk of the
City Council of the City of
Huntington Beach, California
ATTACHMENT #2
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Pnn#ed by 0602 Patricia Garnino Aug 7,2013,12:58 pm 1;;
Swesperson.
Rhone: Ad 9 35600003
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4 (714)536 5227 Star#!,a 0$22 13 Size!2 x i 31.3R0
l�rre City Of Huntington Beach(Parent) i �Stpdate,; 08-22=13 IBisrze.; 13.00 TON inch 1°
x iirlress PO Box 784 InserOar s 1 Keyword
Huntington E3eac,CA . 92648 Ratedode, &Legal Huntington Beach �Ad;iyp0° uHi-Column Liner yr.
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Take�tl by£ 0642 Patricia Gamino r
CU00070479 _
� Classx 13000-Legal Notices Gross €nce $208= l
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K Pfi 6yy'�Patty Esparza
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Ad Copy:
CITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLIC HEARING FOR THE HUNTINGTON BEACH HOTEL/
MOTEL
BUSINESS IMPROVEMENT DISTRICT RENEWAL
NOTICE IS HEREBY GIVEN THAT the City Council
will hold its Public Hearing on the 2013-2014
renewal of the Huntington Beach Hotel/Motel
Business Improvement District at its meeting
scheduled on September 3, 2013 at 6:00 PM or
soon thereafter at the Huntington Beach Civic
Center, 2000 Main Street, Council Chambers as
required by the Parking and Business Improvement
Area Law of 1989 as approved by City Council in
Resolution No 2013-38 as re-printed below:
RESOLUTION NO.2013-38
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF HUNTINGTON BEACH DECLARING THE CITY'S IN-
TENTION TO LEVY AN ANNUAL ASSESSMENT
FOR FISCAL YEAR 2013-2014 WITHIN THE HUN-
TINGTON BEACH
HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting
the Parking and Business improvement Area Law
of 1989 (Streets and Highways Code 36500 et
seq.) found that cities are authorized to levy
assessments on businesses in order to promote
economic revitalization and tourism, create lobs,
attract new businesses and prevent erosion of
business districts;and
On August 20, 2002, the City Council formed a
business improvement area, known as the
Huntington Beach Hotel/Motel Business
Improvement District (the "District"), by the
passage of Ordinance No.3569,
The California Legislature further found that cities
are authorized to levy assessments on businesses
which benefit from those improvements and
activities;and
The District's Advisory Board has prepared and
filed with the City Clerk an "Annual Report/
Operating Budget 2013-2014 Fiscal Year to Date"
and "Proposed Budget for Fiscal Year 2013-2014"
(collectively,"Annual Report");and
NOW, THEREFORE, the City Council of the City of
Huntington Beach does hereby resolve as follows:
SECTION 1. The City Council hereby approves the
Annual Report filed by the Advisory Board in the
City Clerk's office attached hereto as Exhibit A
and incorporated herein by this reference, which
includes a proposed budget for Fiscal Year 2013-
2014 and a description of the 'improvements and
activities to be provided for Fiscal Year 2013-2014,
SECTION 2.To levy and collect assessments within
the District area for Fiscal Year 2013 2014 in the
amount of 2 k on hotel and motel overnight room
stays in hotels and motels listed in Exhibit B
attached hereto and incorporated herein by this
reference.
ad proof pg.1 --
Printed by;0602 PaWciaGtamino Aug 7,2013,12:5F3�
Salesperson:
Phone: Ad 9 35600003
SECTION 3. The type or types of improvements
and activities proposed to be funded by the levy
of assessments on businesses within the business
improvement area are specified in
Exhibit A,attached hereto and incorporated herein
by this reference.
SECTION 4. New hotel and motel businesses
commencing operations after the effective date of
this resolution levying the assessment will not.be
exempt from the levy of assessment as provided
in
Exhibit Ili.
SECTION 5. A public hearing shall be held before
the City Council on September 3, 2013, at 6:00
p.m., or as soon thereafter as this matter may
be heard, in the Council Chambers of the City
Hall, 2000 Main Street, Huntington Beach,
California, at which time the Council will hear all
interested persons for or against proposed
modification of the District boundaries. Protests
may be made orally or in writing; but, if written,
shall be filed with the City Clerk at or before the
time fixed for the hearing and contain sufficient
documentation to verify business ownership and
validate the particular protest. Any protest
pertaining to the regularity or sufficiency of the
proceedings shall be in writing and shall clearly
set forth the irregularity or detect to which the
objection is made. The City Council may waive
any irregularity in the form or content of any
written protest, and at the public hearing, may
correct minor defects in the proceedings.A written
protest may be withdrawn in writing at any time
before the conclusion of the public hearing set
forth above. If written protests are received by
the owners of businesses within the District,which
will pay 50% or more of the assessment proposed
to be levied, no further proceedings to modify the
boundaries shall be taken for a period of one year
from the date of the finding of a majority protest
by the City Council,
SECTION 6. The City Clerk is hereby directed to
provide notice of the public hearing by causing
this resolution of intention to be published once
in a newspaper of general circulation at least
seven days before the public hearing.
SECTION 7. Further information regarding the
proposed business improvement district may be
obtained at the Huntington Beach City Hail, 2000
Main Street, Huntington Beach, California 92648;
telephone (714) 536-5542;or from the Huntington
Beach Conference and Visitors' Bureau, 301 Main
Street, Suite 208, Huntington Beach, CA 92648,
(714)969-3492.
SECTION 8. The City Clerk shall mail a complete
copy of this resolution of intention by first-class
mail to each business owner in this area within
seven days after the Council's adoption of this
resolution.
SECTION 9. This resolution shall take effect
immediately upon adoption.
PASSED AND ADOPTED by the City Council of the
City of Huntington Beach at a regular meeting
thereof held on the 5th day of August,2013.
Copies of the exhibits referenced above are
available in the office of the City Clerk or by
calling Simone Slifman at (714) 375.5186 or
through the City's website at www.surfcity-hb.org/
Govern meet/Agendas.
Published H.B.Independent8/22/13
--- ad proof pg.2 ---
CITY OF HUNTINGTON BEACH i
PUBLIC NOTICE
PUBLIC HEARING FOR THE HUNTINGTON BEACH HOTEL/
MOTEL
BUSINESS IMPROVEMENT DISTRICT RENEWAL
NOTICE IS.HEREBY,, GIVEN THAT the City Council
will hold its Public Hearing' on the 2013-2014
® renewal of the Huntington Beach Hotel/Motel
®N �� 'Business, Improvement District at its meeting
scheduled on September,3, 2013 at 6:00 PM or
® soon.thereafter at the,'Huntington Beach Civic
PUBLIC & TION Center, :2000 Main Street, Council Chambers as
required by the Parking and Business Improvement
Area Law of 1989 as approved by City.Council in
Resolution No 2013-38 as re-printed below:
RESOLUTION No.2013-38
A RESOLUTION OF.THE CITY COUNCIL OF THE CITY
OF HUNTINGTON BEACH DECLARING THE CITY'S
A INTENTION LEVY AN ANNUAL ASSESSMENT
STATE OF CALIFORNIA)RN
FOR FISCAL YEAR 2013-2014 WITHIN THE
HUNTINGTON BEACH
HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
ss® WHEREAS, the California Legislature,,in adopting
P1 �e�* ) the Parking and Business Improvement Area Law
COUNTY Off' ORANGE se .) f (Streets and Highways Code §36o, l et
seq.) found that cities are' authorized to levy
assessments on businesses in order-to promote
economic revitalization and tourism, create jobs,
attract new businesses and prevent'.erosion of
am a citizen of the United States and a business districts;and
On August 20, 2002, the City Council formed a
resident Of the Count Of Los An eles I business improvement area, known as the Hun-
Y g tington Beach Hotel/Motel,Business Improvement
am over the age of eighteen years and District (the "District"), by the passage of Ordi•
e Hance No:3569.
not a art to or interested in the notice The California'Legislature further found that cities
party are authorized to levy assessments on businesses
published. I am a principal clerk of the which benefit from•those improvements and
activities;and
HUNTINGTON BEACH The District's Advisory Board has prepared and
filed with the City Clerk an "Annual Report/
INDEPENDENT which was adjudged a operating Budget getfo'r F Final Year 10 Date"
, J g and "Proposed Budget for Fiscal Year'2013-2014"
news a er _of general circulation On (collectively,"Annual Report");and
p p g NOW, THEREFORE, the City Council.of the City of
September 29 1961 A6214 and Huntington Beach does hereby resolve as follows:
h r case r SECTION 1. The City Council hereby approves the
June 11 1963 case A24831 for the Annual Report filed by the Advisory Board'in the
r e e City Clerk's office attached hereto as Exhibit A
CityOf Huntington Beach Count Of and incorporated herein by this reference,•which
g Y includes a proposed- budget for Fiscal Year
Oran a and the State Of CallfOrnia. 2013-2014 and a description of the improvements
g and activities to be provided for Fiscal Year
Attached to this Affidavit is a true and 2013-2014.
SECTION 2.To levy and collect assessments within
complete CO as was printed and the District area for Fiscal Year 2013-2014 in the
p copy p amount of 2% on hotel and motel overnight room
published on the following date(s): Stays inhotels and motels listed e Exhibit B
attached hereto and incorporated herein by this
reference.
SECTION 3.The type or types of improvements and
activities proposed to-be funded by the levy of
assessments on businesses within the business
Thl&i'SC'� August 22 2013 improvementareaarespecifiedin
Y9 :9 9 Exhibit A, attached hereto and incorporated
herein by this reference.
SECTION 4, ,New hotel and motet businesses
commencing operations after the effective date of
this resolution levying the assessment will not be
exempt from the levy of assessment as provided-in
certify (or declare) under penalty ExhibitB.
SECTION 5. A public hearing shall be held,before
of perjury that the foregoing is true the City Council he September 3, 2013,"att y be
p.ni., or as soon thereafter as this matter may be
heard, in the Council Chambers of the City Hall,
and Correct. 2000 Main Street, Huntington Beach;California,at
which time the Council will hear all interested
persons for or against proposed modification of
the District boundaries. Protests may be made
orally of in writing; but, if written, shall be filed
with the City Clerk at or before the time fixed for
Executed on August 28, 2013 the hearing and contain sufficient documentation
to verify business ownership .and validate the
particular protest. Any protest,pertaining to the
at Los Angeles, California regularity or sufficiency of the proceedings shall
be in writing and shall clearly set forth the
irregularity or defect to which the,objection is
made.The City Council may waive,any irregularity
in the form or content of any,written protest,and
at,the public hearing,may correct minor defects in
the proceedings. A .written 'protest may be
withdrawn in writing at any time before 'the
conclusion of the public hearing set forth above.If
�r written protests are received by the owners of
businesses within the District, which will pay 50%
Signature or more of the assessment'proposed to be levied,
no further proceedings to modify the boundaries
shall be taken fora period of one year from the
date of the finding of a majority protest by the
City Council. -
SECTION 6. The City Clerk is hereby directed to
provide notice of the public hearing by causing this
resolution of intention to be published once in a
newspaper of general,circulation at least seven
days before the public hearing.
SECTION 7, 'Further' information regarding 'the
proposed ,business improvement district may be
obtained at the Huntington Beach City Hall, 2000
Maim Street, Huntington Beach,'California 92648;
telephone (714) 536-5542; or from the Huntington
Beach Conference and Visitors' Bureau,301 Main
Street, Suite 208, Huntington Beach, CA 92648,
(714)969-3492.
SECTION 8. The City Clerk shall mail a complete
copy of this resolution of intention by first-class
mail to each business owner in this area within
seven days after the Council's adoption of this
resolution.
SECTION 9. This resolution shall take.effect
immediately upon adoption.
PASSED AND ADOPTED by the City Council of the
City of Huntington Beach at -a regular meeting
thereof held on the 5th day of August,2013.
Copies, of the exhibits referenced above are
available in the office of the City Clerk or'by
calling Simone Slifman• at (714) 375-5186 or
through the City's website at www.surfcity-hb.org/,
Government/Agendas.
Pnhlish-i R-lndenendentB199/1 Z
.. �-ti air'+✓�l
Dept.ID ED 13-25 Page 1 of 2
Meeting Date:8/5/2013
CITY OF HUNTINGTON BEACH
„3y - REQUEST FOR CITY COUNCIL ACTION
MEETING DATE: 8/5/2013
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Fred A. Wilson, City Manager
PREPARED BY: Fred A. Wilson, City Manager
SUBJECT: Approve Annual Report and Fiscal Year 2013-2014 Budget and adopt
Resolution No. 2013-38 declaring the City's intention to levy an annual
assessment for Fiscal Year 2013-2014 within the Hotel/Motel Business
Improvement District (BID); and, schedule a public hearing for September 3,
2013
Statement of Issue: On August 19, 2002, the City Council approved Ordinance No. 3659,
establishing the Huntington Beach Hotel/Motel Business Improvement District to fund activities to
promote Huntington Beach as an overnight tourist destination to benefit all hotels and motels in the
City. The State of California Parking and Business Improvement Law of 1989 requires an annual
report to be filed for each fiscal year, a Resolution of Intention be passed to levy an assessment for
the next fiscal year, and a public hearing date be set.
Financial Impact: Revenues and expenses will be included in the 2013-2014 Huntington Beach
Hotel/Motel Business Improvement District Budget (Fund 709).
Recommended Action: Motion to:
A) Approve the Annual Report and Fiscal Year 2013-2014 Budget of the Huntington Beach
Hotel/Motel Business Improvement District; and,
B) Adopt City Council Resolution No. 2013-38, "A Resolution of the City Council of the City of
Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year
2013-2014 within the Huntington Beach Hotel/Motel Business Improvement District;" and,
C) Direct the City Clerk to schedule a public hearing to be held on September 3, 2013, and send
copies of the Resolution of Intention, including the assessment formula to each business to be
assessed, and publish the same in a newspaper of general circulation as required.
Alternative Action(s): Do not approve the Annual Report and Fiscal Year 2013-2014 Budget and
deny the Resolution.
Analysis: This is the annual renewal of the Huntington Beach Hotel/Motel Business Improvement
District. At the request of the Huntington Beach Conference and Visitors Bureau (now the
Marketing and Visitors Bureau) the City Council formed a Business Improvement District (BID) in
2002 to include all hotels and motels in the city for the purpose of funding activities to promote
Huntington Beach as an overnight destination.
HB -449- Item 19. - 1
Dept. ID ED 13-25 Page 2 of 2
Meeting Date:8l5/2013
The Huntington Beach Hotel/Motel BID has required a 2% levy be assessed on all overnight room
stays in Huntington Beach. In 2010, the assessment was increased from 1% to 2%. The Board of
Directors for the Huntington Beach Marketing and Visitors Bureau (HBMVB) also serves as the BID
Advisory Board. In addition to these BID revenues, the HBMVB also receives 10% of the City's
TOT revenues under a grant agreement approved May 15, 2006.
Due to the annexation of Sunset Beach, last year's (2012-13) Resolution of Intention included the
boundary change to include the four (4) hotels/motels in the Sunset Beach area, and thus these
lodging facilities became part of the BID and have been included in the BID's marketing efforts
since the start of the 2012-2013 Fiscal Year. In the coming year, projects within the BID's plans
include the launch of a new website at www.surfcityusa.com, enhancements to the group sales
program, expansion of international marketing efforts into Canada, and efforts to continue building
upon the expanding the Film and Sports Commissions.
As required by State law, a public protest hearing must be held to provide the opportunity for any
affected businesses to voice their protests or submit protests in writing. The Resolution of Intention
sets this public protest hearing for September 3, 2013. At that time the City Council will tally the
percentage of assessments protested and will hear additional public comments on the renewal of
the Hotel/Motel BID. If protests total less than 50% of the total amount to be collected, the City
Council can approve the renewal of the BID. The City Council also has the option of reducing
assessments or modifying the boundary area if public comments prompt adjustments. If written
protests are received from affected business owners of 50% or more of assessments, no further
proceedings to continue the Business Improvement District can be considered for one year.
The Hotel/Motel BID anticipates assessments of$1,540,000 for Fiscal Year 2013-2014.
Environmental Status: Not Applicable.
Strategic Plan Goal:
Enhance economic development
Attachment(s):
1. Resolution No. 2013-38, "A Resolution of the City Council of the City of Huntington Beach
Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2013-2014
Within the Huntington Beach Hotel/Motel Business Improvement District" including Exhibit A
— Huntington Beach Marketing and Visitors Bureau Annual Report and Exhibit B— list of
Hotels/Motels
Item 19. - 2 HB -450-
T T. A CF% HMENT # 1
RESOLUTION NO. 2013-38
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH
DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT
FOR FISCAL YEAR 2013-2014 WITHIN THE HUNTINGTONBEACH
HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area
Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy
assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract
new businesses and prevent erosion of business districts; and
On August 20, 2002, the City Council formed a business improvement area, known as the
Huntington Beach Hotel/Motel Business Improvement District (the "District"), by the passage of
Ordinance No. 3569. .
The California Legislature further found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities; and
The District's Advisory Board has prepared and filed with the City Clerk an "Annual
Report/Operating Budget 2013-2014 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2013-
2014"(collectively, "Annual Report"); and
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as
follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board
in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference,
which includes a proposed budget for Fiscal Year 2013-2014 and a description of the
improvements and activities to be provided for Fiscal Year 2013-2014.
SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2013-
2014 in the amount of 2% on hotel and motel overnight room stays in hotels and motels listed in
Exhibit B attached hereto and incorporated herein by this reference.
SECTION 3. The type or types of improvements and activities proposed to be funded by the
levy of assessments on businesses within the business improvement area are specified in
Exhibit A, attached hereto and incorporated herein by this reference.
SECTION 4. New hotel and motel businesses commencing operations after the effective date of this
resolution levying the assessment will not be exempt from the levy of assessment as provided in
Exhibit B.
1 .
13-3833/99515
Resolution 2013-38
SECTION 5. A public hearing shall be held before the City Council on September 3, 2013 , at
6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall,
2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested
persons for or against proposed modification of the District boundaries. Protests may be made orally or
in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and
contain sufficient documentation to verify business ownership and validate the particular protest. Any
protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly
set forth the irregularity or defect to which the objection is made. The City Council may waive any
irregularity in the forin or content of any written protest, and at the public hearing, may correct minor
defects in the proceedings. A written protest may be withdrawn in writing at any time before the
conclusion of the public hearing set forth above. If written protests are received by the owners of
businesses within the District, which will pay 50% or more of the assessment proposed to be levied, no
further proceedings to modify the boundaries shall be taken for a period of one year from the date of the
finding of a majority protest by the City Council.
SECTION 6. The City Clerk is hereby directed to provide notice of the public hearing by causing this
resolution of intention to be published once in a newspaper of general circulation at least seven days
before the public hearing.
SECTION 7. Further information regarding the proposed business improvement district may be
obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648;
telephone (714) 536-5542; or from the Huntington Beach Conference and Visitors' Bureau, 301 Main
Street, Suite 208, Huntington Beach, CA 92648, (714)969-3492.
SECTION 8. The City Clerk shall mail a complete copy of this resolution of intention by first-class
mail to each business owner in this area within seven days after the Council's adoption of this resolution.
SECTION 9. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular
meeting thereof held on the 5th day of August , 2013.
e
Mayor
REVI D APPROVED: APPROVED AS TO FORM:
U
Ci a r 6,1 City Attorney
2
13-3833/99515
Resolution No. 2013-38, Ex. "A"
�F
VISIT
DN
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T�
SurfCitUUSA®
Huntington Beach
Marketing and Visitors Bureau
Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-2014 Operating
Budget Request
Submitted to HB City Council July 2013
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Table of Contents
Page Section
3 Introduction and HBMVB History
4 Awards
Sales and Marketing
5 Travel Trade and Leisure Market
7 Group Meetings Market
Advertising
8 Leisure Market
11 Group Meetings Market
Media (Public) Relations
13 Media Receptions and Familiarization Tours
14 Press Coverage
16 Website
17 Social Media
20 Visitor Services
21 Publications & Collateral
23 Huntington Beach Film Commission
25 Huntington Beach Sports Commission
26 Advocacy
28 Administration
29 Looking Ahead
30 2013-2014 Proposed Operating Budget
71,
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Introduction and History
In 1989, the Huntington Beach Conference and Visitors Bureau incorporated as a private, not-
for-profit mutual benefit corporation in the State of California. Its original mission statement was
"to create, develop, promote and maintain a strong Visitor and Conference industry that will
benefit Huntington Beach economically, environmentally and socially."
Funding for the Bureau began in 1989 with a $150,000 annual grant from the City of Huntington
Beach. The grant's purpose was "to provide a promotional program for the City designed to
attract visitors and conferences to Huntington Beach through advertising, promotion,
familiarization, trade shows, market places and other activities."
In 2002, the Huntington Beach City Council approved the creation of a Hotel/Motel Business
Improvement District (BID), to include all hotel/motel properties in the City of Huntington Beach.
The creation of the Hotel/Motel BID also included an assessment of 1% on hotel and motel
overnight room stays to be used by the Bureau to increase overnight business and leisure stays
in Huntington Beach lodging properties.
In 2010, the Huntington Beach City Council approved a Hotel/Motel BID assessment increase of
1%, making the current assessment 2% on hotel and motel overnight room stays.
The Bureau's current mission statement is to market and sell Huntington Beach's Surf City USA
brand experience as the preferred quintessential California beach destination leading to
increased visitor spending and enhanced quality of life for residents. Today, Huntington Beach
visitors spend over $367 million in the city each year, resulting in over$9 million in tax revenue.
As the official advisory board for the Huntington Beach Hotel/Motel BID, the Huntington Beach
Marketing and Visitors Bureau uses BID funding to support the projects described in this report.
In the coming fiscal year 2013-2014, Bureau staff will continue to improve these programs and
increase its efficiency as a destination marketing organization.
Na r
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+�6
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Awards
The Bureau and its staff received recognition this past year for accomplishments in the
travel and tourism industry.
DMAP Accreditation
The Huntington Beach Marketing and Visitors Bureau was awarded
*` a accreditation by the Destination Marketing Accreditation Program
(DMAP) in 2012. DMAP is an international accreditation program
developed by the Washington, DC based Destination Marketing
fe6fa Association International (DMAI). It is an independent international
accreditation body and a leader in defining quality and performance
K 1 " issues in destination marketing. DMAP accreditation standards require
excellence in all areas of business:
• Governance
• Management
• Technology
• Research/Market Intelligence
• Communications
• Destination Development
• Stakeholder Relationships
• Brand Management
• Human Resources
• Group Services
• Finance
• Visitor Services
• Sales
• Innovation
California Travel Association Emerging Leader Award
Briton Saxton, Film and Sports Commissioner, received California
Travel Association's Emerging Leader Award, given to individuals age
30 or younger whose contributions positively support and promote
travel, tourism and hospitality. The California Travel Association is the
advocacy and education organization that works to protect the state's
tourism industry. i
r c�
OC Metro 40 Under 40 .
OC Metro also selected Briton Saxton, Film and Sports Commissioner,
as one of Orange County's 40 Under 40 in 2013. This award is given to ._
the county's highest achieving young professionals, who are selected
based on their drive, passion and accomplishments within their field.
0 .at
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Sales and Marketing
Travel Trade and Leisure Market
The Bureau continues its successful international travel trade and public relations
agency representation agreements in the UK, Germany and Australia. Bureau staff also
attended trade shows and events featuring international travel trade attendees.
International Pow Wow
In June 2013, Madison Fisher, Director of Marketing and Communications, attended the US
Travel Association's International Pow Wow in Las Vegas, along with John Ehlenfeldt, VP of
Sales and Marketing, and Rachel Volbert, Communications and Social Media Coordinator. In
just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel
organizations from every region of the US (representing all industry category components), and
close to 1,500 international and domestic buyers from more than 70 countries, conducted
business negotiations that result in the generation of over $3.5 billion in future Visit USA travel.
At this year's event, the Bureau conducted 42 business appointments with travel wholesaler and
receptive tour operator contacts, and met with over 40 domestic and international journalists.
M aESOFr - F$ ] Megan Martin from the Waterfront Beach Resort, a Hilton
Hotel,joins the Bureau team at one of the evening
receptions during International Pow Wow in Las Vegas.
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P()NhV.iW
2013 UK Sales Mission
In July 2013, Madison Fisher, Director of Marketing and Communications, spent a week
traveling throughout the United Kingdom conducting media and sales calls in Glasgow,
Newcastle, Dublin and London. Working with the Bureau's local agency, Black Diamond, she
showcased Huntington Beach products and the destination to top UK and Irish travel trade and
media.
Fisher is pictured here with the Bureau's Black Diamond ,.
account representatives James Mead, Travel Trade
t
Executive, and Emma Westman, Public Relations
Coordinator, at the Visit USA Independence Day Ball in
London. The Visit USA Independence Day Ball is the only ;,:.
event in the United Kingdom dedicated to the UK-USA
travel and tourism industry and is held during SeeAmerica 4L '
tn
Week annually on July 4 = "``
Resolution-2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
2013 California Cup
For the fourth consecutive year, the Bureau was invited to participate in the California Cup, held
in Santa Barbara just prior to International Pow Wow. Each year, the California Cup attracts the
most influential decision makers within premier domestic and international tour companies and
airlines, as well as select travel media, to inspect area tourism products and experiences.
Senior level, primarily international travel trade and media representatives, attend from various
countries throughout the world, including Australia, France, Germany, Scandinavia, Italy, South
Korea, the United Kingdom, and the United States.
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e
This year, the Bureau was represented by Madison Fisher, Director of Marketing and
Communications from the Bureau; JD Shafer, General Manager of the Waterfront Beach
Resort, a Hilton Hotel; and Roger Dryden, Director of Leisure Sales for Joie de Vivre Hotels,
Orange County.
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Sales and Marketing
Group Meetings Market
In 2012-2013, Christopher Anderson, Director of Sales, and John Ehlenfeldt, Vice
President of Sales and Marketing, participated in an expanded number of group
meetings market trade shows, with the goal of increasing the number of leads
generated and meetings booked for Huntington Beach meeting-capable hotels. Listed
here is an overview of some of the shows attended this past year.
IMEX America
In October 2012, the Bureau again partnered with the Anaheim/Orange County Visitor and
Convention Bureau to maximize exposure to buyers while controlling costs. IMEX America is
America's worldwide exhibition for incentive travel, meetings and events and takes place in Las
Vegas. The show is the largest hosted buyer program held in North America with over 2,000
qualified buyers.
Smart Mart
For the third year in a row, the Bureau participated in Smart Meetings magazine's Smart Mart
trade shows. These one-day, appointment-based events are held in key cities throughout the
Western United States.
Destination Showcase
DMAI's Destination Showcase in Washington, DC is North America's largest one-day event
which brings conference, convention, and trade show professionals together with exhibiting
meeting destinations from the United States and abroad. DMAI is the Destination Marketing
Association International.
Luxury Meetings Summit
The LMS Diamond Showcase is an event that provides qualified meeting planners with the
opportunity to meet face-to-face with four- and five-diamond properties in a highly social and
fast-paced atmosphere. Each event is limited to 75 meeting planners and 25 hoteliers/DMO's.
The Bureau attended Luxury Meetings Summit events throughout the Western United States.
Collaborate Marketplace
Collaborate Marketplace, held in Denver in 2013, is an appointment-only tradeshow designed
specifically with a corporate meeting planner's needs in mind. Only qualified planners who are
the decision-makers for their organizations are invited to attend. The"reverse"trade show is the
highlight of the event. Suppliers visit planners in pre-set appointments, providing an
environment that results in business.
Connect Marketplace
Connect Marketplace brings together planners of association and specialty association
meetings and events with destinations and other service providers that fit their needs. The
format of the show is the same as the Collaborate Marketplace described above and was held
in Milwaukee in 2013.
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Advertising
Leisure Market
Print advertising is still an important portion of the Bureau's marketing efforts, as we
have come to find that a number of our visitors prefer print materials to digital. Listed
herein are a few examples of the Bureau's print advertising in fiscal year 2012-2013.
California Visitors Guide
With partners Hyatt Regency Huntington _ x.
Beach Resort& Spa; Shorebreak, a Joie 4 A Y
de Vivre Hotel; and Waterfront Beach : „ ="
Resort, a Hilton Hotel, the Bureau again _
produced a cooperative full-page ad for
the California Visitors Guide. .:
The Califomia Visitors Guide is the official
publication of Visit California with 500,000 k 4
copies distributed annually via 20
California Welcome Centers, consumer
travel trade shows, visitor centers across
the state and at Visit California travel
trade shows. The guide also receivedm �
more than 100,000 downloads of the
digital California Visitors Guide from
www.VisitCalifornia.com.
In addition to the domestic California
Visitors Guide, the Bureau also _
collaborated with the Hyatt Regency
Huntington Beach Resort & Spa;
Shorebreak, a Joie de Vivre Hotel; and
Waterfront Beach Resort, a Hilton Hotel
to extend our ad in 53,000 copies of the
official California Visitors Guide in
Scandinavia, Mexico, France, Brazil,
Germany, Australia, India and Spain.
Consumer Magazine Advertising
In 2012-2013, the Bureau took out full and partial-page ads in such magazines as Sunset
Magazine, Coastal Living and Get Away Today. It also took out a full-page "thank you" ad in OC
Weekly's Best Of 2012 edition, in response to receiving top rankings in multiple categories.
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Visit California Cooperative Marketing Campaign
The Bureau leveraged co-op dollars from the Hyatt Regency Huntington Beach Resort.& Spa;
Shorebreak, a Joie de Vivre Hotel; and Waterfront Beach Resort, a Hilton Hotel to participate in
Visit California's 2012-13 US & Canada Cooperative Marketing Program. In total, this campaign
reached and engaged over 7.5 million consumers.
In the Western United States, the 24-page print supplement with a full-page Huntington Beach
advertorial ran in the December 2012 issues of Travel +Leisure (150,000 copies) and Food&
Wine (200,000) and in the February/March 2013 issue of National Geographic Traveler
(150,000). In Canada, the supplement ran in the December 2012 issues of the Vancouver Sun
(95,000), Calgary Herald(85,000), Edmonton Journal (75,000), Toronto Star(145,000), and
Montreal Gazette (100,000).
As part of the same campaign, the Bureau also received a 5-page spread in Visit California's
Fall/Winter 2012 Digital Guide and the Spring 2013 Digital Guide. Two pages explored the
destination, while one page each.went to the Hyatt Regency Huntington Beach Resort & Spa;
Shorebreak, a Joie de Vivre Hotel; and Waterfront Beach Resort, a Hilton Hotel.
The Huntington Beach spread in the Digital Guide allowed consumers to view a Huntington
Beach photo gallery; connect directly to www.surfcityusa.com and the Bureau's Facebook,
YouTube and Twitter pages; and request a mailed copy of the official Huntington Beach Visitors
Guide.
_XON� EMAIL.
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Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
California Welcome Center— Buena Park
The Bureau renewed its agreement for two display ads in the California Welcome Center in
Buena Park. The larger display ad is located in the front entrance while the second display ad is
located in the main room containing the brochure racks, above the Orange County section. The
newest California Welcome Center, the Buena Park center is the only location in Orange
County. It is located 15 miles from Surf City USA® off Beach Blvd by the 5 freeway, making
Huntington Beach the most easily accessible beach by visitors to the welcome center. During
its second year of operation, the Welcome Center assisted 30,000 walk-in visitors. This number
is expected to increase by 30% in its third year.
As part of the display ad agreement with the Welcome Center, Huntington Beach is also
featured on the California Welcome Center's website as one of the Top 5 Most Popular Things
to Do in the area.
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Destination Video and Photo Shoot
In fall 2012, the Bureau contracted Tallgrass Pictures to create a destination video for
Huntington Beach. The video was shot on a RED camera, an HD camera that is often used for
filming full-length feature films and is among the best film technology currently available on the
market. Due to the high quality of the footage, Tallgrass Pictures was able to pull high-resolution
screen shots from the video, giving the Bureau new destination images to use in its marketing
efforts. The video includes stunning shots of
the Huntington Beach Pier, beaches,
bonfires, downtown and The Strand, the
three resort hotel properties, dining, as well
as activities away from the beach including
horseback riding, stand-up paddle boarding
and gondola cruises in Huntington Harbour.
The finished product will be used in a variety
of ways, including at events and tradeshows,
client trainings, on various websites, and to
market the destination to meeting planners,
leisure visitors, travel agents and on the
Bureau website, SurfCityUSA.com.
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Advertising
Group Meetings Market
In addition to direct sales efforts within the meetings market, the Bureau conducted
group marketing advertising campaigns and promotions targeting meeting and event
planners.
The Bureau maintains a meetings website at
MeetlnHB.com, providing meeting and event
planners information on Huntington Beach
conference hotels and facilities. The site also
includes an online RFP submission tool and group
-SPSL- information request form.
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To drive traffic to the meetings website, the Bureau
purchased banner ads on Cvent.com, a popular
online tool for meeting and event planners. - -
As an incentive to bring meetings to Huntington Beach, the Bureau offered two promotions
during 2012-2013. The Sunshine Guarantee, guaranteeing great weather for your event or a
credit to the final master bill, ran through the end of 2012. In 2013, the Grand Offer
compensated meeting planners for conducting Huntington Beach site visits, with an additional
credit to the master account for meetings that were held in Surf City USA.
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Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
The Bureau worked with Striker Media to create a new three-panel meetings brochure,
highlighting the destination and its many meeting-friendly amenities.
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A full-page group meetings ad ran in four issues of Smart
R: Meetings Magazine during the 2012-2013 fiscal year. Two
n N of these issues also included a full page advertorial
featuring Huntington Beach meeting-capable hotels and
x city amenities.
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Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Media (Public) Relations
Media (public) relations is an essential and effective part of the Bureau's marketing
program. Earned media placements have been proven to influence public perception
and consumer decision making more than paid advertising. Through the Bureau's
efforts, including attendance at media receptions and other events and familiarization
tours, Surf City USA earns media placements in television, radio, digital and print
mediums— generating demand for Huntington Beach both domestically and
internationally.
Media Receptions
The Bureau's Director of Marketing and Communications, Madison Fisher, participated in four
Visit California Media Receptions: Toronto, Vancouver, San Francisco and New York. These
cocktail reception-format events receive an incredible mix of high-level media from newspapers
to magazines to digital media. Examples of publications and media in attendance include:
• Huffngton Post • The Toronto Star
• Coastal Living • The Toronto Sun
• New York Times • Discovery Channel Canada
• Ladies Home Journal • Trave/Week
• Travel Weekly • Canadian Traveller
• Epoch Times • Canadian Travel Press
• Travel + Leisure
Familiarization Tours
The Bureau uses a variety of tools and tactics to communicate with the media and travel
industry. Establishing and maintaining relationships through email, phone and personal
interaction is a core component of successful client relations. Throughout the year, travel
industry professionals and media with secured assignments are invited to experience Surf City
USA first-hand via Familiarization Tours (aka "FAMs") coordinated by the Bureau with the
support of local partners. Our marketing team designs customized FAM itineraries matching the
individual interests and needs of each FAM group/guest.
With the help of its hotel partners and area vendors including Waterfront Adventures, Toes on
the Nose, Rocky McKinnon, Sunset Gondola, GW Tours, Pedego and more, the Bureau hosts a
number of media and travel trade FAMs each year, with guests from domestic and international
print and online publications. Participants in the FAM tours come not just from the United States,
but from all over the world, including Canada, Australia, Germany, Brazil, Mexico and the United
Kingdom.
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Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 201.3-14 Operating Budget Request
Press Coverage
Print, online, television and radio press coverage are the result of the Bureau's efforts
via attendance at Visit California Media Receptions, hosting of familiarization tours and
working directly with journalists seeking information about Surf City USA. The
estimated ad value equivalency for press coverage this fiscal year exceeds $2 million
with a total circulation of over 5 million. Samples of press coverage include:
The Daily Telegraph —Surfing Dogs Have a Howler
October 2011 (Print/Online)
Print Circulation: 350,059 Online Circulation: 7,700,000
Print Ad Value Equivalency: $54,941 Online AVE: $50,770
MX Sydney— Endless Summer
October 2012 (Print)
Circulation.- 99,059
AVE: $19,147
Yahoo! Travel —Great Spring Break Getaways for Every Taste
March 2013 (Online)
AVE: $32,494.26
The Sun (UK)— Live Like a Local
April 2013 (Print) Circulation:2,279,492 AVE:$17,000 Sunday,A artl 2a.20 3
Circulation: 2,279,492
AVE: $17,000
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from Huntington Beach, There are some sealiy on the pier-'like an HB one of LA County's most good_place whera.yriu sticr to.put on yndr:cw
laid-back resorts., can rent bikes or boards or sur`board.
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sunscreen. get some great'sno l of LOCALS,DOWT Park on
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t_e >awetsciit;dapendingon Cityl6;ght::'.- _
N the weather.. MUST TRY:Happy Hour" There's live music and
at Duke s restaurant as lots of stallsselkng food.
SEE THIS FIRST;A the sun set over rte Jewelleryy and claming-Ai!
beautiful sunrise.on an water.It's a❑>at spat, kinds of stu',
ft early,morning walk,run- just oppose t the pier, There's also a
3-.or ride along the Ocean. You can eat here too- .wondodol farmets-.
.Strand..the paved or at.Sandy s.which is 'matkea salting lots of ,
walkway that-runs-abode -.downstairs. -_local.fresh_Dmdu,-
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Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Partnering with Visit California
In early 2013, Visit California approached the Bureau with a request to participate in an exciting
advertising campaign: NASCAR Sprint Cup Champion Jimmie Johnson was to do a day of surf,
ski and speed, showcasing California's amazing amenities and their proximity to each other.
Along with champion snowboarder Todd Richards, champion ski racer Daron Rahlves, surfing
champion Ian Walsh and stand up paddleboarder and big wave rider Dave Kalama, Johnson
tackled the waves of Surf City USA, the slopes of Mammoth Mountain and the track at the Auto
Club Speedway—all in one day.
In addition to Visit California's advertising campaign that featured each of the three destinations,
national press picked up the story with articles in such places as ESPN.com, the New York
Times Blog, and SurfersVillage.com. The total circulation for these media stories was over 48
million, with an ad value equivalency of over $52,000.
Yahoo! Sports—Johnson surfs, skis in California
March 2013 (Online)
Circulation: 48,000,000
AVE: $19,483
ESPN.com —Extreme Fun for JJ, California Style
March 2013 (Online)
AVE: $30,801 ., u
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Resolution 2013-38.
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
WebSlte
The Bureau took the next step in the evolution of its website, SurfCityUSA.com, by contracting
with Simpleview to create a brand new destination website, to be launched in fall 2013. The new
site will house information for all of the Bureau's clientele, including leisure guests, meeting
planners, film and sports scouts, media, and local partners. It will feature an improved,
interactive events calendar; complete listings of Huntington Beach hotels, restaurants and
attractions; and photo and video galleries.
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Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Social Media
Social media is an important part of the Bureau's public relations efforts, allowing
immediate, direct and consistent contact with Huntington Beach guests, residents and
fans. In 2013, the Bureau partnered with Think! Social Media to help enhance and
better strategize its social media presence. Rachel Volbert, Communications and
Social Media Coordinator, oversees all social media outlets.
Facebook
Within the past year, the Visit Y"
Huntington Beach page hasi " � a
more than-doubled from
12,000 likes to over 29,000 - —
likes in early July 2013. One
to two posts are made daily
that include links to current
articles and events, enticing .'
visuals, and other trivia and x
Visit Huntington Beach ;e uk n sage a-
community news. The page is - - ---
not only used to share .. ,
information, but also to
engage and communicate with
visitors and locals about their
Huntington Beach experience:
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Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Twitter
The Bureau uses the Twitter handle @HBSurfCityUSA to promote Huntington Beach through
images, hashtags and short bits of information all while interacting with followers. Since summer
2012, Twitter followers have increased from 561 to 1,133.
Pinterest
Pinterest reaches a specific customer niche through visuals and webpage links. A Huntington
Beach "mood board" was created and organized into specific topics where original images can
be posted or others' images may be repinned. The account can be found at
Pinterest.com/SurfCityUSA and currently has 272 followers, 17 boards, and 416 pins.
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Yelp
The Huntington Beach listing on Yelp has 158 reviews and an average of 4/5 stars on the rating
scale. It can be found at yelp.com/biz/huntington-beach-huntington-beach.
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Instagram
The Instagram account @SurfCityUSA has gathered 1,875 followers since its creation in August
2012. Photos are posted almost daily where many fans comment or are encouraged to use
certain hashtags to share their images of the city. In the past year, 120 photos have been
shared on the account.
YouTube
Videos are posted to the Bureau YouTube channel at YouTube.com/HBSurfCityUSA, where
188 subscribers can view up to 87 uploaded videos. The page currently has 80,673 video views,
an increase of almost 20,000 views since 2012.
Flickr
Flickr is almost purely comprised of high resolution photographs that are organized into sets or
groups which generate fan interaction. The account at Flickr.com/photos/Visithuntingtonbeach
was created in October 2012 and has 54 photos.
Vine
Vine is a video application that allows the 9. o
Bureau to share short 7 second videos of "t
f
Huntington Beach. Since the account creation in
April 2013, 9 videos have been posted and 102
followers have been gained.
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Huntington Beach mays
Everyone's out playing at the
beach! #huntingtonbeach
#surfing #boardwalk
#beachvolleyball
32 people like this
Lauren Cunningham Yes!! I miss this:(1
moved to Vegas 71/2 years ago after
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Visitor Services
Visitor Information Kiosk
The Huntington Beach Visitor Information Kiosk at
Pier Plaza served over 36,000 walk-ups this year,
a 55% increase over the previous year.
The Kiosk continues to serve visitors and residents
seven-days-a-week throughout the year, with extended
w�
operating hours for holidays and special events"such + r
as the 4th of July Celebration and Vans US Open of � g g
Surfing.
Kiosk services are information-based and include
transportation; restaurant, shopping and dining
recommendations; Huntington Beach and surrounding .
attractions; events and a daily weather/water condition
-
report located in the front window. Bureau publications ;:x
are also distributed including the Visitors Guide and ,
Map and maps of the downtown area with information
in French, German, Japanese and Spanish, in addition
to monthly event calendars for the current and
forthcoming months. The Kiosk also distributes coupons and event flyers for Huntington Beach-
based businesses and events.
Physical improvements in 2012-2013 included repainting the interior and exterior of the Kiosk
and mounting the computer monitor on a swinging arm for better viewing access by employees
and visitors.
Welcome Center
The Bureau is also working with the International
w Surfing Museum to create a Welcome Center in the
museum lobby. The Welcome Center will provide
the same information and material as the Visitor
Information Kiosk, in addition to selling Huntington
Beach merchandise and other items. It will also
have two dedicated 20-minute parking spaces,
t making it a great point of contact for visitors who
t, arrive via automobile.
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Publications & Collateral
Huntington Beach Visitors Guide
The Bureau continued with its previous publisher, Striker Media, to
publish the 76-page 2013-2014 Huntington Beach Visitors Guide,
featuring a modern magazine feel. , P
Approximately one-quarter of the 80,000 guides printed were used
as lure pieces outside the Orange County area throughout the
United States and internationally including the UK, Germany and
Australia.
The Bureau also provides Visitors Guides in bulk for conferences
and groups holding overnight events in Huntington Beach.
Additional Visitors Guides are distributed at the California Welcome
Center in Buena Park; John Wayne Orange County Airport; and in
visitor information racks throughout Los Angeles and Orange
Counties. The remaining guides are primarily distributed in-market via Huntington Beach
lodging properties, local retail and restaurant locations, the Bureau office, and the Visitor
Information Kiosk operated by the Bureau at the Huntington Beach Pier.
Huntington Beach Visitor flaps
In July 2013, the Bureau published 100,000 Huntington Beach Visitor Maps,
primarily for distribution in-market at Huntington Beach lodging properties and
other local distribution points, including the Visitor Information Kiosk at the
pier. Additional distribution took place at the California Welcome Centers in
Alpine, Buena Park, Barstow, Oceanside, Oxnard; the Ontario, Los Angeles
_ and Orange County airports; and visitor information racks throughout the Los
Angeles County region. The Visitor Maps also enjoy limited out-of-market
s.. . ;;< distribution internationally, and have been hailed by local concierge and
customer service personnel as excellent tools for assisting visitors and
residents.
Huntington Beach Dining Guide
The Bureau continues to distribute the first ever comprehensive, stand-
alone Huntington Beach Dining Guide via all Huntington Beach hotels, u
the Visitor Information Kiosk at Pier Plaza, and the Bureau office. �`��� =1— ��
Copies are also made available for groups holding events at local hotels.
Featuring articles such as Meet the Locals and Compliments of the
Chefs, the Bureau explored the Huntington Beach dining scene from
various angles, giving visitors a look into local favorites, classic
beachside dining, nightlife, sources for the best picnic basket and resort '
dining. In addition, the Dining Guide features a listing of over 275
Huntington Beach restaurants.
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Walking Tour of Historic Downtown Huntington Beach
In 2011, the Huntington Beach Historic Resources Board partnered with the Bureau to
create A Walking Tour of Historic Downtown Huntington Beach. This fold out map and
guide allows visitors to take a self-guided historic walking tour of the downtown area and
also gives a brief history of the city.
The Bureau distributes the Walking Tour via the Visitor Information Kiosk at Pier Plaza and
the Bureau office in downtown. Guides are also made available to groups holding events in
Huntington Beach hotels. In addition, the Huntington Beach Historic Resources Board has a
supply of guides for distribution.
City Beach Tear-Off Map
treated in response to a need voiced by City beach parking staff, the City Beach Tear-Off Map
features an up-close look at Huntington City Beach and Downtown Huntington Beach. The map
side indicates locations of fire rings, volleyball courts, restrooms, beach concessionaires, and
every other amenity guests will find on the beach. The reverse side includes information for
beach regulations, bike and surfboard rentals, surfing lessons, hotels and beach safety tips.
Distributed primarily via the City parking kiosks and the Visitor Information Kiosk, the map has
also become a favored tool for Huntington Beach hotel concierge staff.
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HBMVB Annual Report
The Bureau again published its third Annual Report for fiscal year 2011-2012. This year's report
focused on why travel matters and was printed in a sleek, reader-friendly format. Covering
Huntington Beach press recognition, destination sales, and marketing strategies, it also gave a
preview of upcoming Bureau projects and programs for the following fiscal year.
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Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Huntington Beach Film Commission
In its third year, the Huntington Beach Film Commission continued its 1 roNn
mission to increase awareness of Huntington Beach as a viable
location for film production, thereby increasing revenue to the city.
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FILM COMMISSION
In a study comparing the number of film permits issued prior to and after
creation of the Film Commission, it was found that filming in Huntington
Beach has since increased 38%. This accomplishment is in contrast to the overall decline of
filming in the State of California. Other 2012-2013 Film Commission accomplishments included:
• Large scale filming in Huntington Beach, which included Dexter, 90210, Master Chef,
Disney Channel (music video), Real Housewives of OC, Breaking Amish, Russian
Vogue (magazine), West Side, Off Their Rockers, X Factor, Lifeguard Southern
California, Storage Wars, Verizon (commercial), l Survived, Shark Tank, and an
Avenged Sevenfold music video.
• Familiarization Tour, comprised of 30 location managers, scouts, and producers from
television, commercials and movies. The tour featured more than eight film-friendly
Huntington Beach locations and was moved to Saturday in order to better accommodate
participant schedules, resulting in the largest film familiarization tour to date.
• HB Wave article featuring the Huntington Beach Film Commission, later picked up in the
Orange County Register.
• Updated Film Commission
Brochure, with an improved design
and increased number of HB
locations images.
• AFCI Locations Show booth W� ` a
presence for the third year in a row.
• Presentation at the California Film
Commission's Annual Breakfast for
42 41
the second year in a row. =
• Facilitation and sponsorship of �R
Media Alliance of Orange County ry
event at the Waterfront Hilton Beach
Resort, where 50 to 100 attendees
from the film and media industry -
heard from the director of the
California Film Commission.
• Sustained contact with local college
film programs, such as those at wz
Orange Coast College and Cal State
Long Beach, to encourage and
foster relationships with future film ;
producers and location scouts in the I
industry and to discourage filming a
without permits in the City of
Huntington Beach.
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Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement district
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Filming in Huntington Beach
Filming in Huntington Beach could not be accomplished without the help and partnership of the
City of Huntington Beach and its various departments, including marine safety, parking and
community services, just to name a few.
This episode of Master N: J `
Chef was filmed north of
the Huntington Beach
Pier at the 9th Street _
turnaround. The episode -
aired on FOX in July '
2013 and featured Chef
Gordon Ramsay.
�—
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The crew of Showtime's Dexter
filmed a car crash scene in
m
I71Huntington Central Park.
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMV13 Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Sports Commission
Seeing a need for a focused effort in gaining quality sporting events in Huntington
Beach, the Bureau again partnered with the City of Huntington Beach to create a Sports
Commission in November 2012.
Briton Saxton added the role of Sports Commissioner to her Film Commission title and delved
into bringing not just the film industry to Huntington Beach, but also major sporting events that
would bring athletes, their families and fans to Surf City USA during non-peak season need
times.
In its first year, the Sports Commission accomplished the following:
• Brought the Mademoiselle Cycling Event to Huntington Beach in June 2013, within just
six months of the creation of the Sports Commission. Other interested events that were
presented by the Sports Commission to the City of Huntington Beach include USA
Baseball, Divas Half Marathon, Run or Dye and 3 v. 3 Live Soccer Tour.
• Printed a Sports Commission rack brochure.
• Attended the TEAMS conference and symposium in Detroit to begin the process of
advertising Huntington Beach as a great place to host a sporting event.
• Attended the NASC (National Association Of Sports Commissions) Symposium in
Louisville along with Chris Cole. In this appointment based show, Cole and Saxton met
with over 30 event owners in the span of three days.
• Placed a Huntington Beach ad in two issues of Sports Destination Magazine.
• Placed listings of the
Huntington Beach Sports .,
Commission in publications T
including Sports Events � rxa 'sue
7 ten.
magazine.
• Received a free listing in p `$
Sports Events magazine in a ,
blurb about surfing
destinations.
• Worked with Sports
Destination Magazine for a
Huntington Beach destination -
spotlight.
In addition to these
accomplishments, the Huntington
Beach Sports Commission is working
to create a Kite Festival, with support
from the City's Community Services "
Department, which can be grown
from the community level.
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Advocacy
South Coast Air Quality Management District (SCAQMD) and Fire Rings
2013 brought a fight to keep Huntington Beach fire rings, along with all other Southern
California fire rings, on our beaches.
The fire rings have been part of Huntington Beach culture for over 70 years and generate over
$1 million in annual parking revenue alone to the city. The Bureau partnered with the City of
Huntington Beach to hire Cerrell and Associates, Curt Pringle and Associates, Environ, and
Frances Keeler to create a top-notch team to help with the fire ring battle. Over five months,
this team garnered tremendous press and support for keeping the fire rings on our beaches and
worked closely with SCAQMD staff and governing board members to press our message that
fire rings are important to the economy and culture of Southern California.
After creating an online petition at Change.org, the Bureau worked with Cerrell and Associates
to create SaveTheBonfireRings.com, a website dedicated to the bonfire ring issue, along with a
dedicated Facebook page and Twitter account. These efforts fired up a grassroots movement
that brought hundreds of passionate residents and visitors to SCAQMD public consultation
meetings and beach bonfire rallies and garnered over 14,000 signatures on the online petition.
Television, online, print and radio media all picked up the bonfire rings story. From the LA
Times to the New York Times and from KTLA to Good Morning America, Huntington Beach's
name was spread throughout the nation, with over 400 million impressions via television, radio,
print and digital mediums and an ad value equivalency of over $1 million. As a result of these
efforts, the SCAQMD passed an amended resolution that allowed Huntington Beach to keep its
beach bonfire rings.
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Resolution 2013738
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
The New York Times—Is `No Fun' Sign Next? California Beach Bonfires May Be Doused
May 2013 (Print/Online)
Print Circulation: 1,613,865 Online Circulation: 367,672,520
Print AVE: $234,424 Online AVE: $18,966
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Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Administration
The 2012-2013 fiscal year saw personnel changes at the Bureau. John Ehlenfeldt was hired as
Vice President of Sales and Marketing and Rachel Volbert replaced Jamila Tahir as
Communications and Social Media Coordinator. Upon the retirement of Steve Bone, the
Bureau's Board of Directors approved the hiring of a new president and CEO. Kelly Miller
.comes to Huntington Beach from Visit Tampa Bay and brings 30 years' experience in all
aspects of destination leadership, branding, sales, and marketing to Surf City USA.
The Bureau's Board of Directors also approved a name and logo
change for the Bureau to Visit Huntington Beach, to better reflect the *VISIT _
4h ;,..''I� �I IN'. T t
shifting needs of the marketplace and the industry. The Bureau F.
expects to officially unveil its new logo and name by fall 2013. `
Surf0tgUSA"
HBMVB Staff
Stephen K. Bone, President & CEO
John Ehlenfeldt, Vice President of Sales and Marketing
Madison Fisher, Director of Marketing and Communications
Christopher Anderson, Director of Sales
Nicole Llido, Visitor Services Manager
Briton Saxton, Film and Sports Commissioner
Rachel Volbert, Communications and Social Media Coordinator
Joseph Aranda, Office Manager
HBMVB Board of Directors
Brett Barnes, Chairman
JD Shafer, Chief Financial Officer
Paul Devitt, Vice Chair
Paul Frechette, Vice Chair
Michael Ali
Suzanne Buekema
Chris DeGuzman
Steve Dodge
Sue Gordon
Kiran Patel
Gordon Smith
Dean Torrence
Peter Townend
Mike Van Voorhis
Robert Vaughan
Jerry Wheeler
Huntington Beach Marketing & Visitors Bureau
301 Main Street, Ste. 208 Visitor Information Kiosk
Huntington Beach, CA 92648 325 Pacific Coast Highway
(714) 969-3492 or(800) SAY-OCEAN Huntington Beach, CA 92648
info@SurfCityUSA.com; www.SurfCityUSA.com
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
Looking Ahead
The mission of the Huntington Beach Marketing and Visitors Bureau is to market and sell
Huntington Beach's Surf City USA brand experience as the preferred quintessential California
beach destination leading to increased visitor spending and enhanced quality of life for
residents.
As you can see from the previous 28 pages, the Bureau has had a successful year of improving
its technology base and increasing program breadth. With the accomplishment of these many
projects, the Bureau plans to use the 2013-2014 fiscal year to continue to build upon the strong
foundation of 2012-20.13. The Bureau will increase the depth of its current efforts to further
advance its mission of marketing and selling Surf City USA as an overnight destination.
On behalf of the Huntington Beach Marketing and Visitors Bureau Board of Directors and the
Huntington Beach Hotel/Motel Business Improvement District, we ask the Huntington Beach
City Council to adopt the resolution to renew City Ordinance No. 3569 (proposed by Resolution
No. 2002-69 on July 15, 2002 and adopted at a Public Hearing held on August 5, 2002) to
continue the current 2% Huntington Beach Hotel/Motel BID assessment on overnight stays in
the City of Huntington Beach.
This continued assessment on overnight visitor stays will allow the Huntington Beach Marketing
and Visitors Bureau to continue its sales and marketing activities on behalf of the City of
Huntington Beach without increasing the City's annual contract amount with the Bureau.
Some of the enhancements to the Bureau's scope of work that will be made possible by the
continued Huntington Beach Hotel/Motel BID assessment will include:
• Launch of a new website at SurfCityUSA.com, with a completely integrated CMS and
CRM system thanks to Simpleview's industry-leading technology
• Enhancement of the current group sales plan to include more top-quality group meetings
trade shows, as well as targeted sales calls, by the Vice President of Sales & Marketing
and the Director of Sales
• Continued expansion of international marketing efforts to include Canada as the
Bureau's fourth inbound international market. The Bureau currently has agency
relationships and marketing programs in the United Kingdom/Ireland,
Germany/Austria/Switzerland, and Australia/New Zealand
• Implementation of Simpleview CRM, the Bureau's new Customer Relationship
Management (CRM) system, that will enable the Bureau to better serve its existing
clients, manage sales leads, and improve tracking of the Bureau's marketing efforts
according to industry reporting standards from DMAI (Destination Marketing Association
International)
• Continued development of the Huntington Beach Film and Sports Commissions
• Continued improvement of services at the Visitor Information Kiosk in Pier Plaza and
creation of Welcome Center at the International Surfing Museum
® Maintenance of the current familiarization tour program to bring more journalists
(international and domestic), travel trade professionals and meeting planners to
Huntington Beach
Resolution 2013-38
Huntington Beach Hotel/Motel Business Improvement District
Administered by the Huntington Beach Marketing and Visitors Bureau
HBMVB Fiscal Year 2012-13 Annual Report
For Fiscal Year 2013-14 Operating Budget Request
2013/2014 Proposed Operating BID Budget*
_.._ .. ... ... ...... ...........................
Income
..............._..__..........__......--._...................__..._................_......._............_..._..............---,....._ ..................._...._.._...--------
--._...... :
Projected Assessment at 2% ........ 1,540,00.00
......;
Total _..._....... - 1,540,000.00
._... -_.... ................._..-- - _.. ...._ .......
Expense
- _......_ �......:.----.. .._.. .:......_;.._.._._.__........................._........... ......... _............._.....
Personnel $ 430,000.00
...........---................................._...................................................._........_......_.................-........................._...............................................................................................................
Marketing $ 1,090,000.00
--.................... -._...........__.._........................_......................................._..............
..._..__. ................._-......................................._......_....................
;
Research/Miscellaneous $ 20,000.00
................_................................_.................................................................................................................._............;.._............................................._........................................................
;
Total $ 1,540,000.00
*Should the Hotel/Motel BID revenue exceed the projected amount, the Bureau would
use the additional funds to expand its advertising and marketing budgets for leisure and
group sales marketing campaigns in order to drive increased overnight stays in
Huntington Beach.
Resolution 2013-38
EXHIBIT B
Beach Inn Motel Best Western Huntington Beach Inn Regency Inn
Attn: Alex Chao Attn:Ken Patel Attn:Ted Chen
18112 Beach Blvd. 800 Pacific Coast Highway 19360 Beach Blvd
Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648
Comfort Suites Extended Stay America Hilton Waterfront Resort
Attn: Sachim Amin Attn: Stephanie Tapia Attn: Gwenn Shorr
16301 Beach Blvd 5050 Skylab West Circle 21100 Pacific Coast Hwy
Huntington Beach, CA 92647 Huntington Beach, CA 92647 Huntington Beach, CA 92648
Sunset Suites Hotel Huntington Beach Howard Johnson Express
16401 Pacific Coast Hwy. Attn: Joe Tsai Attn:Kevin Patel
Sunset Beach, CA 90742 7667 Center Avenue 17251 Beach Blvd
Huntington Beach, CA 92647 Huntington Beach, CA 92647
Huntington Suites Huntington Surf Inn Hyatt Regency Huntington Bch
Attn: Kitty Zahedi Attn: Elizabeth Phi Attn: Cheryl Phelps
727 Yorktown Avenue 720 Pacific Coast Highway 21500 Pacific Coast Hwy
Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648
Ocean View Motel Pacific View Inn& Suites Starlight Inn
Attn: Pravin Patel Attn: Darshan Shah Attn: Sam Patel
16196 Pacific Coast Hwy 16220 Pacific Coast Hwy 18382 Beach Blvd
Huntington Beach, CA 92649 Huntington Beach, CA 92649 Huntington Beach,CA 92648
Sun'n' Sands Motel 777 Motor Inn Shorebreak Hotel
Attn: Jitendra Barot Attn: Juo Mulan Attn: Shelly Gainer
1102 Pacific Coast Hwy 16240 Pacific Coast Hwy 500 Pacific Coast Hwy
Huntington Beach, CA 92648 Huntington Beach, CA 92649 Huntington Beach, CA 92648
Harbour Inn Inc. Ramada Limited Sunset Beach Inn(Travelodge) Sanatra Inn
Attn: Sunny Patel C/o Premiere Hotel, attn:Kevin Vasania Attn: Suresh Sanathra
PO Box 1439 17100 Pioneer Blvd, Suite 400 PO Box 1246
Sunset Beach CA 90742 Artesia CA 90402 Sunset Beach CA 90742
Res. No. 2013-38
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on August 5, 2013 by the following vote:
AYES: Sullivan, Hardy, Harper, Boardman ,Carchio, Shaw, Katapodis
NOES: None
ABSENT: None
ABSTAIN: None
CiClerk and ex-officio - lerk of the
City Council of the City of
Huntington Beach, California
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Ad Copy:
(ITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLI(HEARING FOR THE HUNTINGTON BEACH HOTEL/
MOTEL
BUSINESS IMPROVEMENT DISTRICT RENEWAL
NOTICE IS HEREBY GIVEN THAT the City Council
will hold its Public Hearing on the 2013-2014
renewal of the Huntington Beach Hotel/Motel
Business Improvement District at its meeting
scheduled on September 3, 2013 at 6:00 PM or
soon thereafter at the Huntington Beach Civic
Center, 2000 Main Street, Council Chambers as
required by the Parking and Business Improvement
Area Law of 1989 as approved by City Council in
Resolution No 2013.38 as re-printed below:
RESOLUTION NO.2013-38
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF HUNTINGTON BEACH DECLARING THE CITY'S IN-
TENTION TO LEVY AN ANNUAL ASSESSMENT
FOR FISCAL YEAR 2013-2014 WITHIN THE HUN-
TINGTON BEACH
HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting
the Parking and Business Improvement Area Law
of 1989 (Streets and Highways Code 36500 et
seq,) found that cities are authorized to levy
assessments on businesses in order to promote
economic revitalization and tourism, create jobs,
attract new businesses and prevent erosion of
business districts;and
On August 20, 2002, the City Council formed a
business improvement area, known as the
Huntington Beach Hotel/Motel Business
improvement District (the "District"), by the
passage of Ordinance No.3569,
The California Legislature further found that cities
are authorized to levy assessments on businesses
which benefit from those improvements and
activities:and
The District's Advisory Board has prepared and
filed with the City Clerk an "Annual Report/
Operating Budget 2013-2014 Fiscal Year to Date"
and "Proposed Budget for Fiscal Year 2013.2014'
(collectively,"Annual Report");and
NOW, THEREFORE, the City Council of the City of
Huntington Beach does hereby resolve as follows:
SECTION 1. The City Council hereby approves the
Annual Report filed by the Advisory Board in the
City Clerk's office attached hereto as Exhibit A
and incorporated herein by this reference, which
includes a proposed budget for Fiscal Year 2013-
2014 and a description of the improvements and
activities to be provided for Fiscal Year 2013-2014.
SECTION 2.To levy and collect assessments within
the District area for Fiscal Year 2013-2014 in the
amount of 2% on hotel and motel overnight room
stays in hotels and motels listed in Exhibit B
attached hereto and incorporated herein by this
reference.
--- nd proof pg.1 -- -
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Printed by.0602 Patricia Gamino - Aug 7,2013,12:58 P
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Salesperson: `
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SECTION 3. The type or types of improvements.
and activities proposed to be funded by the levy
of assessments on businesses within the business
improvement area are specified in
Exhibit A,attached hereto and incorporated herein
by this reference.
SECTION 4. New hotel and motel businesses
commencing operations after the effective date of
this resolution levying the assessment will not be
exempt from the levy of assessment as provided
in
Exhibit 9.
SECTION 5. A public hearing shall be held before
the City Council on September 3, 2013, at 6.00
p.m., or as soon thereafter as this matter may
be heard, in the Council Chambers of the City
Hail, 2000 Main Street, Huntington Beach,
California, at which time the Council will hear all
interested persons for or against proposed
modification of the District boundaries. Protests
may be made orally or in writing; but, if written,
shall be filed with the City Clerk at or before the
time fixed for the hearing and contain sufficient
documentation to verify business ownership and
validate the particular protest. Any protest
pertaining to the regularity or sufficiency of the
proceedings shall be in writing and shall clearly
set forth the irregularity or defect to which the
objection is made. The City Council may waive
any irregularity in the form or content of any
written protest, and at the public hearing, may
correct minor defects in the proceedings.A written
protest may be withdrawn in writing at any time
before the conclusion of the public hearing set
forth above. If written protests are received by
the owners of businesses within the District,which
will pay 50% or more of the assessment proposed
to be levied, no further proceedings to modify the
boundaries shall be taken for a period of one year
from the date of the finding of a majority protest
by the City Council.
SECTION 6. The City Clerk is hereby directed to
provide notice of the public hearing by causing
this resolution of intention to be published once
in a newspaper of general circulation at least
seven days before the public hearing.
SECTION 7. Further information regarding the
proposed business improvement district may be
obtained at the Huntington Beach City Hall, 2000
Main Street, Huntington Beach, California 92648;
telephone (714) 536-5542;or from the Huntington
Beach Conference and Visitors' Bureau, 301 Main
Street, Suite 208, Huntington Beach, CA 92648,
(714)969-3492.
SECTION 8, The City Clerk shall mail a complete
copy of this resolution of intention by first-class
mail to each business owner in this area within
seven days after the Council's adoption of this
resolution.
SECTION 9. This resolution shall take effect
immediately upon adoption.
PASSED AND ADOPTED by the City Council of the
City of Huntington Beach at a regular meeting
thereof held on the 5th day of August,2013.
Copies of the exhibits referenced above are
available in the office of the City Clerk or by
calling Simone Slifman at (714) 375-5186 or
through the City's website at www.surfcity-hb.org/
Government/Agendas.
Published H.B.Independent8/22/13
--- ad larcof pg.2 ---