HomeMy WebLinkAboutPresentation by the Economic Development Department RegardinCITY OF HUNTINGTON BEACH
® InterOffice Communication
Economic Development Department
TO: Honorable Mayor and Councilmembers
VIA: Penelope Culbreth-Graft, City Administrator
FROM: David C. Biggs, Director of Economic Development it
DATE: March 21, 2005
SUBJECT: LATE COMMUNICATION STUDY SESSION ITEM
EDINGER CORRIDOR
Please find attached a copy of the PowerPoint presentation for the Study Session, an area
map, and a summary of the three community workshops which occurred at the initiation
of this effort.
Please feel free to contact me if I can answer any question.
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Attachments
CONTRACT/SCOPE OF WORK
* EDAW selected as lead consultant.
* Initial contract amount $340,000, increased to
$374,000.
*Three main elements
Community outreach
Specific Plan
Action Plan
PLANNING/
ENVIRONMENTAL BENEFITS
* Planning/Environmental Benefits
Specific Plan
Node / Concept
Pre -entitlement of Sites
Environmental Clearance
. Mitigated Negative Declaration
BACKGROUND
* May, 1999 — City Council adds Edinger Corridor
Economic Development Action Plan and Specific
Plan to City's priority project list.
* July, 2000 — City Council approves contract for
preparation of Edinger Corridor Specific Plan.
GEOGRAPHIC
BOUNDARIES
PUBLIC INFRASTRUCTURE
BENEFITS
* Identified needs
* Improvements required / desired
Street / traffic improvements
• Streetscape improvements
• Lighting
• Entry signs / signage
A" _-
1
IMPLEMENTATION /
FINANCE BENEFITS
* Property Owner / Business Owner collaboration
* Common identity
* Cost estimates for public improvements
* Sets the stage for Grant / other funding
CURRENT STATUS
* Staff reviewing Screen -Check final drafts of:
> Edinger Corridor Specific Plan No. 14
> Edinger Corridor Economic Development Action Plan
* Next Steps:
> Finalize documents for public review — May, 2005
> Conduct Community Workshop — June, 2005
> Planning Commission Study Session / Public Hearing —
July 2005
> City Council Public Hearing — August / September, 2005
EDINGER CORRIDOR
WORKSHOPS
* Three community workshops
> October, 2000
> December, 2000
> January, 2001
* Property owners, business owners, local residents
and other concerned citizens
* Facilitated by Moore lacofano Goltsman
THE END.....
2
Edinger Corridor Workshops
Facilitated by Moore Iacofano Goltsman (MIG), Inc.
Workshop #1
On October 4, 2000, a diverse group of approximately one -hundred participants, including
Huntington Beach City staff, property owners, business owners, local residents, and other concerned
citizens attended a workshop held at the Huntington Beach Mall to develop the framework for a
strategy to improve the Edinger Corridor. The study area extends from Beach Boulevard westward
to Goldenwest Street. The purpose of the workshop was to generate a shared vision for the Edinger
Corridor, to identify existing assets and liabilities, and to discuss potential opportunities for
improvements.
From the comments offered during the workshop, it is clear that participants advocate a studied
approach to meeting the Edinger Corridor's needs, avoiding incremental improvements in favor of a
planning strategy designed to improve the overall utility and image of the corridor.
Workshop #2
On December 6, 2000, the City of Huntington Beach held the second in a series of facilitated public
workshops focused on the Edinger Corridor. Nearly ninety participants, including elected officials,
business and property owners, local residents, municipal staff, and other concerned citizens met at
Golden West College to continue the process of developing a strategy to improve the corridor. The
Edinger study area extends from Beach Boulevard westward to Goldenwest Street. The purpose of
this workshop was to discuss alternate strategies to address the social, economic, environmental and
transportation needs of the corridor.
It is clear from comments provided by attendees of the workshop that there exists little �u�pnort for
development plansthatinclude Golden West-eutrege: It is also evident that strong support exists for
a unifying theme as long aas-Mat�ieme is employed consistently and to an extent beyond mere
cosmetic application. Public art should be a component of the Edinger environment, with artists
providing input to planners and landscape architects in the development of signage and landscape
concepts. Transportation issues remain an important concern to the businesses and residents of the
corridor and many believe the redevelopment of the Huntington Beach Mall to be key in addressing
the revitalization of the Edinger Corridor.
Workshop #3
On January 22, 2001, the City of Huntington Beach held the third in a series of facilitated public
workshops focused on the Edinger Corridor. Nearly one -hundred participants, including Mayor Pam
Julien Houchen, business and property owners, local residents, municipal staff, and other concerned
citizens met at the Old World Restaurant to continue the process of developing a strategy to improve
the corridor. The Edinger study area extends from Beach Boulevard westward to Goldenwest Street.
The purpose of this workshop was to discuss alternate strategies to address the social, economic,
environmental and transportation needs of the corridor.
Throughout the three workshops, participants have shown considerable support for ongoing efforts
to address the complicated issues affecting Huntington Beach. This level of commitment is
demonstrated in the continued high-level of participation in the planning process. Nearly one
hundred participants participated in each of the workshops. Most believed that an action plan was
timely and expressed their hopes for immediate, noticeable improvements to the Edinger Corridor.
City of Huntington Beach
CNerlay Map
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NOT A PART (North Huntington Center Specific Plan & Bella Terra Specific Plan)
Huntington Center Redevelopment Project Area