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Home My WebLink AboutPresentation of Parking Rate Report: The city’s consultant TE E CITY OF HUNTE BEACH` YA { .... G *'" C.lLti/ .J SJ � AYRJ -J �� s4-+✓ r� , f Background. and Purpose 0 Parking rates last reviewed by City,over 5 years ago o Current parking demand varies greatly throughout year 0 Current rates do not reflect the variable demand O .Rate modification is recommended in the DTSP 0 Price influences parking behavior o Modifying the rates can: o Improve parking demand management Help the City better manage parking assets o Help maintain and build more parking Stu y Scope rP �. J. o Similar cities rates were reviewed: Dana Point Laguna Beach - � . •San Juan Capistrano •Redondo Beach _ g� = •San Clemente Santa Monica •Carlsbad •Newport Beach o:Existing.H.B.programs were analyzed: oar _ •Beach Pass •.Employee Parking �..�.__ •Customer Validation •.Valet --•Residential Permits Structured Parking El E� °ri` �„-- IC o New rates(fees) are recommended for each program,based upon. program objectives of managing parking demand. Comparative Beach Cities s3:00 Lot/Structure Hourly Parking Rate 52so $2.00 - - 51.50 it yo.5u / 5000 Huntington Redondo Santa San Newport Laguna - .Beach Beach Monica Clemente .Beach Beach Existing Downtown. Rate Issues o Beach pass cost is.low,allows users to park in too.many places.. Validation.program is complicated,may be misused: o Residential program areas should be expanded. . Q.. Employee.parking should be in designated areas and located in the structures only. 0.. :Capacity could be increased if structures were used for valet parking during peak periods,including tandem-parking. �r CA w�•,, a sf x Beach Pass o Current Use: o Allows parking in beach lots,at meters on PCH and at the Main Promenade structure 0 Regular and Senior rates,annual and quarterly price options oRecommended Changes to start.in calendar year aoio: 0 Pass would allow parking only at the.beach lots,no longer allowed: at PCH meters or at Main Promenade. _Eliminate the quarterly prices,.p rovide an annual pass and a 6- month summer pass at different rates: . Provide combination pass-for higher fee to.allow:for parking at beach lots and Main Promenade structure. USIKINT Beach Pass Rates Existing -. Janua -Feliiu =March $u` o- A'rile- .=M$40, Jul ,-An Se tember `$7 $30 �. ctober, November .December ., ; , z,; rat :`m ao, Recommended - a General $ioorzS Seniors , 7 E'. ioo fi jg7S s Combo Beach Lots�Mam Prom $300 $i5o Beach P r i"� 0 Increase Pier Plaza daily rates. from$12 to$15 all year a Increase all other beach parking daily rate from$io to $12 0 Increaser4th of July rate fromZwl $zo to$aa 0 Continue to provide Holiday parking for$18 0 Consider alternative to provide r seasonal rate pass for s �` # between Memorial Day and Labor Day;recommend$1o0 Validation 0. Continue to.accept up to two validation stickers for parking within . the structure o Eliminate the use of annual beach pass in the Main Promenade parking structure o Increase the cost for businesses to acquire n '§ customer validation coupons from$.25 to.$i.00 per.ticket IT- aily. Rates at. Main Promenade o Increase the daily maximum parking rates in structures from$9 to:$ia . -to encourage longer-term parking o Provide.a flat"after 8 pm"rate for$5. o Increase rate on holidays to$18 o Provide a combination pass for beach lots and Main Promenade structure ;$30o annual;$150 for summer only(April 1-September 30)' Employee Parking - in Prom o Recommend providing incentives to encourage employees:to park in specific locations-.on top of structure. Educate businesses on the value of �.. parking for customers Requiring employees to park in specific EMPLOYEE location would require changing the �g current ordinance. PARKING o Increase monthly pass rate from$15 to ONLY $30. onto n Valet o Recommend reviewing and renegotiating the,Duke's valet parking contract-:last negotiated over ten years ago. o Base the new negotiation upon current parking rates W''lr o Include CPI and/or minimum rate not ower than structure rates o Consider Strand valet agreement in the negotiation o Encourage private structures to provide valet during peak periods y n-Street Parking o Eliminate the free parking at meters on PCH as currently allowed by the annual beach pass. (388 meters before Strand opening) o Implement"tiered pricing".for on-street meters-with higher prices in the downtown core,higher:demand areas. o This would require further staff evaluation due to impact on time required to modify rates. Could require new"meters"-equipment that can be programmed for variable rates/times. Tier locations and rate i 6th St Orange zrid St $z 00%hi recommendations 2 9th St Orange ast St $r 5o/fir 3 : r7th St Orange Beach St $r a5/hr.. 4Pacific CoastYIighway Resi enti�aI Parkin Downtown Parking Zones o Expand the residential permit parking to areas that provide direct beach access: : - o Add meters and enforcement to secure close- by parking for residents:. 0 Install meters on more streets in zones.a and w 3 Price for peak activity-increase by$.z5 for zone 3,and by$.5o per hour for zone i. o Expand the residential parking program to incorporate these new parking areas. L o Continue to offer two free parking.permits with two visitor permits per residence. P o Increase the annual rate from$io to$15.00.f0l additional passes. .' . PAFKMZOWS-POR TI M M QAND ME�89 I e a fit: 77, x f _ E.Lquipment and Rates �. Consider replacing meters with parking <` revenue.control equipment to allow for s multi-pay options.(credit card),multi-space . ,. coverage and easier variable rate adjustment o Up to 15%opportunity revenue lost when only option is coins P t.y o Meter replacement could be phased starting with downtown retail core o Review parking rates at a minimum of every: three years.to keep up with inflation,and to provide funds for maintenance and operations -------------------------------- Revenue Potential o.Parking fee revenues would increase if the - recommendations were implemented o The future revenue potential would depend upon which recommendations are approved ° There would lie costs associated with some of the recommendations. Revenue projection estimated between io%and 10% °.Revenue in dollars, and costs can be calculated upon approval of select or all recommendations :p Revenue Potential Breakdown o Modify validation: + 10-15% o Increase daily maximum: +5-10% . 0 Modify beach pass: +20-250/0 o Renegotiate valet:+:25-30%. o Additional meters/equipment:+ 25=30% o..Residential expansion: break-even revenues