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HomeMy WebLinkAboutConditional Exception 69-17 - Leon Levitz - Construction of .�A-L- Huntington Beach Planning Commission `s P.O. Box 190 CALIFORNIA 92645 July 7, 1969 TO: HONOT . ALE MAYOR AND CITY COUNCIL FROM: Plarici_ g Commission SUBJECT: ' %1(1i-0 anal. Exception No 69-17 - Appeal • ATTN: ..oyl^ ri,tler, City Admiuistrator Paul -Iorcc,::, City Clerk Gentlemen: Transmitted herewith is the planning; Commission recommendation for approval of Condlition.e.1 Exception No. 69--17, which ::as appealed. AUlicant: Leon Levitz Levitz Furniture Pheonix, Arizona Location: Northeast corner of Gothard. Street and Edinger Avenue. Reauest: To permit the construction of a pole sign 112 ft,.. in height in deviation to the 35 ft. height Limit in the C-4 Highway Commercial District,. Reasons given by the applicar.'t: (In Brier) 1. The height limitation has been exceeded in this immediate area by the Broadway Dep%rtment Stare and Mer.,—uiy Savings and Loan Assoc . 2. Due to the size of parcel and the project this additional height is necessary for proper identification. Staff Recommendation: Approval for a 70 ft. high sign. Planning, Commission Action: Approved for a 212 ft,. high, sign � as requested. Reasons riven bX the Plain&Commission for their Action: 1 . 2Trie sign• irill not obstruct view. 2. The area of the proposed sign is less, than the 3000 ag -ft. permitted vtLthin the now sign ordinance. - •t �W .• ... .'1 1 •11 Imo' _ _-_ � - `�• • 3. The size of the development is such that n sign having sub- stantial size and height is rc:luired for proper identification. 4., The proposed sign. will set back approximitely 70 feet from the street. 5. Unique location as to distance from the freeway and being separated by high powered electrical structures is such that ' the request is reasonable. Also, this request small not set a precedent for future requests .for sign height. i ROLL CAM, VOTE. AYES: Miller, Bazil , Bokor, Slates NOES: Porter ASSERT.- Duke , Tom THE POTION CARRIED. Additional information: A representative for the applicant explained his reasons for the request. OMMISSIOT?ER PORTER: Comaissioner Porter gave the following reasons for voting agUnst the requQgfi: 1 . It is felt that the approval of this sign sets a precedent in view of the generally accented height in the HUNTINGTON CE"UT'ER commercial area of 70 to 75 feet. Approval of this variance would result in a local sign height increase of 50 per cent, over 3 times the ordinance limit. 2. The insurance company tenant of the IIercury Savings building was discotL•aiged from filing a variance to construct a roof for sign because of excessive height. Mobil kas denied a request for a 70 £U. high sign. 3. The Planning staff has recommended a 70 foot hig:Y sign whiall., like all high signs in the area, *gill be visible from the freeway and along Edinger Avenue. There are no proposed continuous structurec which would block line of sight for the applicant's sign from either the freeway (which is elevated some 20 feet) or Edinger. The requester) heigb-t, is an excessive intrusion. 4. While the action was approved by a majority of the Commission (4-1) , two members were not present to express their views on this matter of crnsiderable - i.mportande. 5. It is questionable whether the applicant; has MI hardship present, and therefn:^e, cannot claim artiy veriance`, .in ' o�Ycess of' local height limitations. Po tentiel sales taxravox ue and loclAtion from the freeway to the sign do not ,.n this_: ommi©sioaer' s opinion constitute any hardship that' is ' not shared ter.oughout , the general arl'•a. Re r t oul y. rub tyd char'. arlow, Acting Scicxetary hi ,, to the Planng- E7o �ttti,aa:Lon J Publish 6/12169 PUBLIC hEARING SET Pas t;cards..A/ FOR:_7 NOTICE 'OT PUBLIC HEARING F.AL 10 001MIT IOWAL EXCEL;ION 69.17 NOTICE IS HEREBY GIVEN that a public hearinjs -gill be held by the City Council of the City of Huntington Begets, in the Council , Chamber of the Civic Center, Huntington Beach, at the hour of 700 P.M. , or as soon thereafter as possible, on Monday the 7th day of Ju3.q, _, 19 69., for the purpose of considering an appeal to the approval by the City Planning Ccumisfiion of Condir_ionAi Exception 69-17, to permit the construction of a pole sign 112 ft. in height in 4ovi.ation to the 35 .ft . height limit in the 04 Righway Comercial District , on proparry located on the nortberst corner of Gothard Street And Edinger Avenue. A legal description is on file in the Planning Department Office. All interested -persons are invited to attend said hearing and express their opinions for or against acid Vpeal to C9 69• 7 'Further information may be obtained From the Offic' u of the City. Clerk. DATED: JY to 10A 1969 CITT ff HUNTING"rON 8F.4CN an ti Y� `City, Claik . .. s Ci.t� Clerk City of Huntington Beach •i , Attached is copy of the Pl annlr g Department legal notice , a,.-d a list of owners of property witrin 300 feet; of the subject area for appeal of Conditional. Exception. 69-1?. The applicant in this matter is Leon Levitz , Levitz .Farniture , Phoenix, Arizona. Telephone number 602-264-3511. Kenneth A. ,Reynolds, Planning Director J t� 3 1 '2 gt L 1 c i 1 •• r ,H ,x fa 7 3 1( _• it , •t . July 8, 1969 Mr, Leon Levitz Levitz Furniture Phoenix, Arizona Dear Mr, Levitz: The City Council of Iluntington Beach, at its regular meeting hold Monday, July 7, 1969 congid.cred, an appeal to Conditional Exception 69-17, filed by Couacilmn Hal-ne . Y The public hearing was aenod on t hie matter and contin-ued to the meeting of Jy 21, 19690 Sincerely yours, Paul. C. Jones City Clark PCJ:nw 4 i1r t t r } ! 1 _ Conditional ftception ' 69-1? t: Leon Levitz Pedigo products Inc,. ,. Levitr Furmliture 16002 Gothard St Phoenix, krizona Nontington Beach, Calif. 92647 Orange Coast sYunior :-College B C'• & R Lt d U�,s - 3055 Wilshire Blvd P-701 Fairview Rd 'Los Angeles , Calif. Costa Mesa, California 90005 A 92626 yr Industrial Park J.11TM7urdy Jr 33 Via Lido Nord ;f 2T8 ort Beach, California 92 ' P. E. Railroad 610 Aain St L04i Weles, California r� :r So rrs California Baptist Conveption 87, ligueroa St 't Lo eles, California. 9 t Not omery Ward Realtor Corp ; Tax ept 282 E. 14th St Oakland, California .----- -----M-.----w .., W16 CITY OF HU N:t,NGTON GF-AC H Edison, CoPLAN Southern R�slif. , . . . (' ' '!! 10 N P.O. Box ,111 lmtington Beach, Calif. 92648 �+eap Groxers Aeen "�4�bti2 Buser Are 11v atiiWton. Beach, Calif. 'E;►'�:. 92 47 ' L i i (Piblished Huntington Beach News ' May 22, 1969) { LEGAL NOTICE (Published Huntington Beach News NOTICE; .OF. PUBLIC HEARING June 12, 1969) CONDITIONAL ' EXCEPTION 8947 • ' NOTICit OF PUBLIC HEARING � NOTICE IS, HEREBY GIVEN that a i APPEAL TO public hearing will be held by the City CONDITIONAL EXCEPTION s2-17 Planning Commission of the City of NOTICE IS HEREBY GIVEN that a Huntington Beach for the purpose of public hearing will be held by the City considering A Conditional Exception. Council of the City of Hunt.ngton Beach, To permit the construction -of a in the Council Chamber of the Civic pole sign 112 ft. in height in devia- Center, Huntington Beach, at the hour tion to the 35 fL height limit in of 7:30 P.M., or as soon thereafter as the C-4 Highway Commercial Dis- i possible, on Monday the 71h day of tricL Located an the northeast July, 1969, for thr- purpose of consider- corner of Gothard ;street and Ed; ing an appeal to the approval by "hM anger Avenue. A legal description City Planning Commission of Conditional is on file in the Planning Depart- Exception 69-17, to permit the construc- Mont-Office. : tion of a pole sign 11a ft. in height in Said hearing will be held at the hour deviation to the 35 fG height limit in of 7:00 P.M., on June 3, 1969, In the the C4 highway Commercial District, on Council Chamber of the Civic Center, property located on the northeast corner tii.,-itln�tetn Beath, Californ'a. on 5th of Gothard Street and Edinger Avenue. Streo'_ '+etween Main Street and Orange A !egsl description is on file in the Avenue: Planning Departmc+t Office. All interested persons are invited to All Interested persons are invited to attend said hearing and eroress their attend said hearing and express their opinions for or against the proposed opinions for or against said appeal to Conditional Exception. CE 69-17. Further information may be obtained Further Information may be obtained from the City Planning Department from the Whom of the City Clerk. - Telaphone No. 536.6551. ' DATED: June 10, L%9. DATED thls, 22nd day of May, 290. CITY OF HUNTINGTON BEACH CITY PLANNING COMMISSION ; ey: Paul C. Jones By K. A. REYNOLDS City Clerk Secretary i y „ r I I ' l � I / Affidavit of Publication � State" or California Counts or atange } ss City of Huntington Beach .1. S. Farquhar. being duly sworn on oath, says: That he is n cithen of the Untied States, over the age of twenty-or►e years. •� That he Is the printer and publisner of the 11untftton Bench News, a weekly nowspaixr of general c1mviation printed and Pub- Itshed In Iluntin„ton ncach, California and circulated In the said , County of Orange and elsewhere and published for the dissemination of local and other nee%% of a general character, and has a boas fide •-{ J(' 'L,•, subscription list of paying subscribers, and said paper has 1"n ! establLshed. printed and published In the State of California, and j , County of Orange, for at least one year next before the publicatlnn i %1 of the first Insertion of this notice; and Lhe said newspaper Is not de�o:ra to the Interest of or rbUshed for a entertainment of rue In r the t I I't 3 particalar class, profession. trade, calling, race or denominntiom or any number thereof. The Huntington Beach Ncivs was adjudicated a K-al newspnper - ». ,. ., .«.•_,.., of genernl circula+Jon by Judre C;. K. Scovel In the Superior Court ►.1 +�, +'+ of Orange County, California August 27th 1937 by order No. A-SMI. NOTICE OF PTIRLIC HFART"'G I That the � iMw>dr�ti• APPEAL TO CO'ii)TTIGFAI. CGri IOi� 69 ' were I of which the annexed is a printed copy, was published in said rrrus- at;� ,�y1;; Ai• paper at least One Issue t.�t !1`�rgiM1 w� pfy� rst►�t �rt��h ramrrencini; from the ].2th flay of June ►s► ,.w 4' . .t�t��. , 12th June +s: n In 69 and ending on the day of (.*!'f �,. 1 Ii ,tr+Nt,„dhr0erll, 6 Soth days inclusive, and as often during said period and Alt sr ''k 'tr J40ii 6 1�• —• RtSttYl,!M tl�lklA� and '.dWjK�y� rMM times of publication as sold Beeper wtts raguhvly I.isued, curd In the sp,Me«+ tDri'or *post so:.:Wit, to regular and entire Issue of saki ne%t-spoper peeper, and not Inn supplement, and said notice wu published therein on the falknvin 1,fWVW_-`'kiffro**n,sm::.b*takwftd, dates, to-wit: raiser ibs t3r:rt.tAp gsti C<ryac • Ct'h� l�';�ttiH:'if4:Yitfl b Jlanp 12,- 196916 7 �r• P 't�i' � dbefore PublisherSubscribed end sworn r e this day PU Orange cmirity, ng Calif it i GO THG;AAS D. WYLLIE f;,��'' , j'• a IWTM PUULtC- CIILIMMIA 0� •'� PRIWPAL WICE IM Qii11►"ICE CWNTY M�► Ce0tissrion 6p',ras Sopl. 12, 1970 - M d HUNTINGTON BEACH CHARBER OF CO20TRCE 18582 Beach Boulevard Huntington Beach, California July 21, 1969 Honorable Mayor and Members of the City Council City of Huntington Beach California Gentlemen: With rt-vards to Conditional Exception No. 69- 17 , bro%ght by Levitt Furniture for their erection of a 112-foot bign at their new 243,000 sq . ft . facility at Edinger and Got lard , the Chamber of -'a=erc, resi%xctfualy requests your Leery serious consideration to ;:his ratter and to t►aei'r -,,ecific request •,rhich is before you tonight . Levitz Furniture is a new , nationally-active. , busIneas to Huntington Beach which the City and all of its residents can greatly profit fromp ito successful operation . Advertising, they have a $1 Million program pr,aposed , is vary Important to such a business and the reque_ted 112- £coot sign is an important element in such advertising program. The Choubar of Commerce particularly notes that a sign of the desired structure And height is a very expensive investment for the ocher-businessman (eeticrated cost is $140,000) . No busine,sscaan Is going to invest the cost of such a sign unless he is reasonably sure it is necessary to his successful operation. With the r xperience of Levity Furniture dictatiaag tc ' them that such a sign is a reasonable investment and a necessity in their sew Location, we respectfully request the Council'es consideration from thin viL point and their full+.st cooperation in this ratter. The Chamber is continuously interested ir, obtaining for the City, as a mutual. benefit, the la*-est return of sales tax as is possible. kncauraging high volume: businesses , such as Levitz Furniture, to locate here and be as successful as possible is certainly in keeping with this goal and to all of our benefits . 1a addition to file above, this business will provide additional employanent in Huntington Beach for some 250 employees. We encourage the creation of saach job opportunities and look forward to the further encouragement of dlverese business and industry locating in Huntington Beach with additional fenefits that will be gained thereby. Very truly yours , t!� C. E. WOODS, President Huntington ,Beach Chainbe r `of Cbrmrce e1/m ` , .4 i , r June 9 , 1969 City Council Huntington Beach , Cal;fornia Attention: Psul C. Jones , City Clerk As a City Councilman I would like to appeal the action taken by the Planning Commission on Conditional Exception 69-17 at its June 3 , 1969 meeting. Yours very truly, { Jeri Matney City Councilman