The URL can be used to link to this page

Home My WebLink AboutSSP 90-5-Overruled PC and approved as amended-AT3 Associa CITY OF HUNTINGTON BEACH 2000 MAIN STREET CALIFORNIA 92648 OFFICE OF THE CITY CLERK October 17, 1990 AT3 Associates , Inc. 3611 S. Harbor Blvd. Santa Ana, CA 92704 The City Council of the City of Huntington Beach at the regular meeting held Monday, October 15, approved the appeal to the Planning Commission denial of Special Sign Permit No. 90-5 with findings and conditions of approval . If you have any questions, please contact the Community Development Director, Mike Adams , at 536-5276. Connie Brockway City Clerk CB:bt Enc. (Telephone:714-536-5227) CITY OF HUNTINGTON BEACH tj do LAJ CITY COUNCIL COMMUNICATION HUNTINGTON BEACH To From CLzP CON BROCKWAY, City Clerk WES BANNISTER MICHAEL ADAMS, Director-Community Dev. Councilman Subject Appeal of Planning Commission Actions as to July July 31, 1990 Special Sign Permit #90-5 and CUP #90-14 I wish to appeal the Planning Commission's denial of July 24, 1990 relative to Special Sign Permit #90-5, Campbell signage, I would like the opportunity to review the request for extenuating circumstances. Also, I would like to appeal the Planning Commission's action of the same date relative to Conditional Use Permit #90-14 (Bagstad), I feel it is necessary for a further review of the reasons of expansion by the applicant. WB:bb cc: City Administrator s m :a r CD � y o m m x C _s: r L.O � d CITY OF HUNTINGTON BEACH CITY COUNCIL COMMUNICATION HUNTINGTON BEACH / To CONNIE ii� k FromWES BANNISTER ector-Community Dev. Councilman Subject Date Appeal of Planning Commission Actions as to July 30, 1990 Special Sign Permit #90-5 and CUP #90-14 I wish to appeal the Planning Commission's action of July 24, 1990 relative to Special Sign Permit #90-5. I feel it is necessary for a further review of the reasons of expansion by the applicant. Also,-I would like to appeal the Planning Commission's action of the same date relative to Conditional Use Permit #90-14, Campbell signage, the sign is much taller than we normally allow, and taller than the signs we have allowed to other automobile dealers. WB:bb cc: City Administrator architectural steam three architecture planning engineering RECEIVED 361 1 s. harbor blvd., suite 100 CITY_ CLERK santa ana, california 92704 F HUNTI!iG `'•!i tl .M:Ii, CALIF, SEP ZG LJ ].a Pit 'go September 27, 1990 City of Huntington Beach 2000 Main Street Huntington Beach, CA 92648 Attn: Connie Brockway, City Clerk; City Council Members Subject: Special Sign Permit No. 90-5 Appeal of Planning Commission's Denial of Sign Permit Dear Ms. Brockway and members of the Council, We are writing to request a continuance of the public hearing date for the above referenced item. We received the public notification on Monday, September 24, 1990 and notified our client of the hearing date that same day. Our client, Mr. John B.T. Campbell, is very involved with the project and is interested in being present at the public hearing. However, he will be out of town on Monday, October 1, and has asked that we request a continuance until October 15, 1990 at which time he would be able to attend. Your consideration of this matter is greatly appreciated. Sincerely, at3 associates, inc. dba ARCHITECTURAL TEAM THREE � ?so Califf, Architect te M In mod' LO d' n 1 /ekperior Authorized to Publish Advertiis of all kinds including public notices by Decree of t Court of Orange County, Califomia, Number A-6214, September 29, 1961, and A-24831 June 11, 1963 STATE OF CALIFORNIA County of Orange I am a Citizen of the United States and a resident of the County aforesaid; I am over thePusr:rc NOTicE age of eighteen years and not a party to or + NOTICE OF 'e PUBLIC�HEARING interested in the below entitled matter. I am a APPEALoOFIPLANNING COMMISSION S6DENIAL principal clerk of the ORANGE COAST DAILY I SPECIAL SIGN°PERMM NO:'90 5 - 1 (T PILOT; a newspaper of general circulation, Oalloway freestanding sign printed and published in the City of Costa Mesa, In excess of the code.-permitted County of Orange, State of California, and that ;height) •NOTICE IS -tiERES attach Notice is a true and complete copy as. i" ouriliff, IVEN that the N Y�untingtonl each Clty Council will was printed and published in the Costa Mesa, old a Public hearing-1h the Chemberrat the, Newport Beach, Huntington Beach, Fountain Hunfington`°Beach, Civic Center 2000 Maln-Street; Valley, Irvine, the South Coast communities and Huntln9�on :Beach, ,call" torn la, 0n=the date end'at Laguna Beach issues of said newspaper to wit the time Indicated below to receive and, conslder fbi the issue(s) of: �stetemente of all persone iwho wish td-be-heard Pile= five:to'iFie=application ile=- Iacrlbedfbelow." DATE/TIMEi' Mondey;l October 1;1990,7i00`PM` { APPLICATION NUMBER:I Speelal Sign Permit No.i 1!0i`pPLIC_fNT AT3,As September 21, 1990 I 8 q�ppELL'ENT: "o''C cllman.Wes Bannister, LOCATION°-18801-'Beac h Boulevard x`0 A-6 fingto'n Beach,.CA ` Nu 'ZONE` C4`-Y(Hlgh''way Commerelal Distrlet) REQUEST:``To`-allow ya fFeeefantlirig sig"n'2ll'feet Iri Ilielglit In Ileu_of the code:: permittedlWightof 7 feetf" i.;E`H'V IAWN M E N'T.A L". iSTATySo-,Categorlcally`ex= empt pursuant to Sectlon j15311,Class 11 of the Cell- fornis Envlionmental Quail.- Act. I COASTAL STATUS Wa applleable I declare under penalty of perjury, that the ; oposeLE %Li4st o 11161 pproposed request Won filer p y p 1 y+ In fHe Community Develop-i mint, Department -l000 foregoing is true and correct. Malh'jStreet,' Huntington Beach Callfor_nla 92848;`for� 0 Inspection by the publl,i September 21, copy of the staff rePpAz.rill Executed on , 199— bei,avepqRWto,Interested parties at City Hall or--tFie. at Costa Mesa, California. Main: Cliy �Llbrary '(-7111y ITaltiert Avenue)aftery;Sep Member 28 1990 - 1 ;ALL INTERESTE—Pura&, LJVJ&L�,_ D tPER SONS-are Invited to attend: isald'hearing and express' Signature opinions or submlti levidence for or against the appllcatlon as outilned iabove. If there are any further questions`; please (call Wsit 36-5V Senior Planner`et 538-5271:`' Connle:Brockway, City PROOF OF PUBLICATION IClty council Huntington- Beach City Council Published Orange Coast Daily Pilot September 21,11 1990 z- I i F=74111 Publish 9/21/90 I O NOTICE OF PUBLIC HEARING / APPEAL OF PLANNING COMMISSION' S DENIAL SPECIAL SIGN PERMIT NO. 90-5 (To allow a freestanding sign in excess of the code permitted height) ) NOTICE IS HEREBY GIVEN that the Huntington Beach City Council will hold a public hearing in the Council Chamber at the Huntington Beach Civic Center, 2000 Main Street, Huntington Beach, California, on the date and at the time indicated below to receive and consider the statements of all persons who wish to be heard relative to the application described below. DATE/TIME: Monday, October 1, 1990, 7 : 00 PM APPLICATION NUMBER: Special Sign Permit No . 90-5 APPLICANT: AT3 Associates APPELLENT: Councilman Wes Bannister LOCATION: 18801 Beach Boulevard, Huntington Beach, CA ZONE: C4 (Highway Commercial District) REOUEST: To allow a freestanding sign 20 feet in height in lieu of the code permitted height of 7 feet . ENVIRONMENTAL STATUS: Categorically exempt pursuant to Section 15311, Class 11 of the California Environmental Quality Act . COASTAL STATUS: Not applicable ON FILE: A copy of the proposed request is on file in the Community Development Department , 2000 Main Street , Huntington Beach, California 92648 , for inspection by the public. A copy of the staff report will be available to interested parties at City Hall or the Main City Library (7111 Talbert Avenue) after September 26 , 1990 . ALL INTERESTED PERSONS are invited to attend said hearing and express opinions or submit evidence for or against the application as outlined above. If there are any further questions please call Hal Simmon, Senior Planner at 536-5271 . Connie Brockway, City Clerk Huntington Beach City Council (7180d) GUARANTEE Liability. $ 100.,0Q _ Order No. 0R-1,145.85-rJ . Fee $ 150-.00 Your Ref. 3Qo'. Va.r 3nc.e. �ea.ch. Be.uleva.rd FIRST AMERICAN TITLE INSURANCE COMPANY a Corporation, herein called the Company, GUARANTEES ATchi.tectural Team Three 3611 South, Harbor, %10Q Santa Ana, CA Attn: Jon Cali€f herein called the Assured, against actual loss not exceeding the liability amount stated above which the Assured shall sustain by reason of any incorrectness in the assurances set forth in Schedule A. LIABILITY EXCLUSIONS AND LIMITATIONS 1. No guarantee is given nor liability assumed with respect to the identity of any party named or referred to in Schedule A or with respect to the validity, legal effect or priority of any matter shown therein. 2. The Company's liability hereunder shall be limited to the amount of actual loss sustained by the Assured because of reliance upon the assurance herein set forth, but in no event shall the Company's liability exceed the liability amount set forth above. Dated: •March.. 2_, 1.9.K FIRST AMERICWTITLE INSURANCE COMPANY J mes F. Gomi sky Assistant Vice President Director of Special Services First American Title Insurance Co. 114 E. Fifth Street Santa Ana, CA 92702 714/558-3211 OR-114585-M Variance SCHEDULE A PROPERTY OWNER'S__NOTICE GUARANTEE 1. That, ' according to the last equalized "Assessment Roll" in the Office of the Orange County Tax Assessor - a. The persons listed as' "Assessed Owner" are shown on the assessment roll as owning real property within 300 feet of the property identified on the assessment roll as Assessor's Parcel Number 159-111-04 b. The Assessor's Parcel Number and any addresses 'shown on the assessment roll are attached hereto. 2. That, according to the Company's property records, (but without examination of those Company records maintained or indexed by name) , there have been 'no documents recorded subsequent to April, 1989 purporting to transfer title to any of the properties listed. w Zl157 � 40 �A(cES 9 e r s {• s a• NOYT —L LANE 1 TRACT / ao•J {r�s'� a• 1 .r ..,.• 9 e un• t .„ TRACT 4 24 PAR. >• �• IS = 21 0 0 0 0 µ o ` i J PARR 3 '. J• •.1 ' ''� t P. A/. 7S-JI CIRCLE PAR_ / P Al. 72 •2s -SMOXE;*V 0D CIRCLE Ao '� t ` O Z 5 • rv� e.,{' ivy ES;r V A+' O r �� O • !tom i • n• 32 � 13 " 1 I O O PA 9 31 ° O O c• 39 II z 0 NO. 84 s NO. 9328 k e9r.zs / J ..+••' I ur.• u,.H' /O �• B tf.u'7 {o' 6 ,•: •r n• /? /!�d N 1 P .L 6-„ 452 P It/ 92 - 26 P, U o , PAR.J + F .� g z O \�f� O ~ 3 4 /(/per\) . O� N O \ V 1 1 /. 0/ AL. 35 u L.LJAC. 1 \J /003.K •M l7 _i � C� , 176 BOULEVARD BEACH I HUNT/vcroN BE H 8LVD•) Mo ' �rRAcr I , I � Lor a LOT .9 1 Lor /0 Lor // : Lor aoLor a � Lor :I ` Lor a � i . e 1 0 0 A r 1 + 1 O 1 I 1 /.SI4AC.ICI � s' TRACT i I I ! PRO✓fLTSBd-p Lor@ I B�K. iW4 AC, P>7CL/Ezr I RA'RLEL J � �� _sa Mo.tL1D �qt Lor 20 PAR / : Lor t2 L " /.067ACICI 43 r I 3.09K Z.07 I QI � NO. T /68-44 "I No. 9AB/ TANG Lk I---J STREET FL ORIDA I srAw LN.I � I a 09 ASSES=M"BOOK ( MARCH l9T5 TRACT NO. T M.M. 9 -8 PA � NOTE COUN ,., . .. - _ -. •- APN : 157-471-30 APN : 159--1.02--08 APN : 157-4 51.-09 Ott Thompson 2nd Daniel J . Mc Kenna Homer H . Tang P . O . Box 8580 18711 Beach Blvd . 9192 Anson River Circle Newport Beach CA 92658 Huntington Beach CA 92648 Fountain Vallev CA 92708 I' APN : 157-451-08' APN :. 159-111-01 APN : 15c�-111-02 Vito Beato Ti-Ke Shen Nim Enterprises I ` 2040 Ragin Way 121 Kelvington Or . P . U . Box 1.15 Templeton CA 93465 Monroeville PA 15146 Encino CA 91316 I' APN : 157-451-07 APN : 1.59-111-03 A.PN : 1.59-111-05 Mervin C . Brown Nim Enterprises Harris Lauder Woods Jr 3577 N . Figueroa St . 15840 Ventura Blvd . 181"35 Beach Blvd . i% Los Angeles CA 90065 Encino CA 91436 Huntington Beach CA 92648 APN : 159-111-06 APN : 157-452-34 APN : 1.57--452-35 Roland S . Almgren Jack Slomovic George D . Tr Far, W. Est Ser Buccol 18835 Beach Blvd . 155 S . Swall Dr . No . Ph3 2701 E. . Alton Ave . Huntington Beach CA 92648 Los Angeles CA 90048 Irvine CA 92714 APN : 159-102-45 APN : 159-111--19 APN : 159-111--16 fFlorida Street Partners Huntington Beach Co Gardens Florida 18800 Delaware St. P . O . Box 7611 P . O . Box 6348 Huntington Beach CA 92648 San Francisco CA 94120 Orange CA 92667 .L Mervin C Brown Ott Thompson 2nd Nim Enterprises 3577 N F+lg-ueroa St PM Realty Advisors 15840 Ventura Blvd. , #306 Los Angeles, CA 90065 P.O.Box 8580 Encino, CA 91436 157-451-07 Newport Beach., CA 926.58 159-111-03 157-471-3Q O Vito Beato Daniel J McKenna Harris Lauder Woods, Jr 2040 Ragin [Jay 18711 Beach Blvd 18835 Beach Blvd Templeton, CA 93465 Huntington Beach, CA 92648 Huntington Beach, CA 92648 157-451-08 159-102-08 I� 159-111-05 Homer H Tang Florida Street Partners Roland S' Almgren 9192 Anson River Cir 18800 Delaware St, #1100 Campbell Nissan Fountain Valley, CA 92708 Huntington Beach, CA 92648 18835 Beach Blvd 157-451-09 O 159-102-45 Huntington Beach, CA 92648 , 3 15 9-111-0.6 07 Jack Slomovic Ti-Ke Shen Florida Gardens 155 S Swall Dr, #PHe Tuhwa Shen P.O.Box 6348 Los Angeles, CA 90048 121 Kelvington Dr Orange, CA 92667 157-452-34 Monoeville, PA 15146 O 159-111-16 O 15.9-111.-Ql George D Buccola Nim Enterprises Huntington Beach Co. Far West Services, Inc P.O:Box 115 Property Tax 2701 E Alton Ave Encino, CA 91316 P.O.Box 7611 Irvine CA 92714 159-111-Q2 San Francisco CA 94120 157-452-35 Mr. John Campbell Mr. John Califf Campbell Automotive GreLIp Architectural Team Three 1100 Main St. Suite A 3611 S. Harbor Blvd. Suite 100 Irvine, CA. 2714 Santa Ana , CA. 92704 -- - �..........._._._..__...__._. - ._-.-.-....._ _. i xy4•. .y I y .1'' fyl _ F .1. 1 - Y GUARANTEE �i Liability $ 100.00 Order No. Fee $ n/c Your Ref. 300' Variance FIRST AMERICAN TITLE INSURANCE COMPANY a Corporation, herein called the Company, GUARANTEES Architect Team #3 3611 South Harbor, #100 Santa Ana, CA 92704 Attn: Thad Cleason herein called the Assured, against actual loss not exceeding the liability amount stated above which the Assured shall sustain by reason of any incorrectness in the assurances set forth in Schedule A. LIABILITY EXCLUSIONS AND LIMITATIONS 1. No guarantee is given nor liability assumed with respect to the identity of any party named or referred to in Schedule A or with respect to ithe validity, legal effect or priority of any matter shown therein. 2. The Company's liability hereunder shall be limited to the amount of actual loss sustained by the Assured because of reliance upon the assurance herein set forth, but in no event shall the Company's liability exceed the liability amount set forth above. Dated: July 31, 1990 FIRST AMERICAN TITLE INSURANCE COMPANY e awes F. Gom c�sky Assistant Vice President Director of Special Services First American Title Insurance Co. 114 E. Fifth Street Santa Ana, CA 92702 714/558-3211 <- Publish 9/21/90 NOTICE OF PUBLIC HEARING APPEAL OF PLANNING COMMISSION'S DENIAL SPECIAL SIGN PERMIT NO. 90-5 (To allow a freestanding sign in excess of the code permitted height) ) NOTICE IS HEREBY GIVEN that the Huntington Beach City Council will hold a public hearing in the Council Chamber at the Huntington Beach Civic Center, 2000 Main Street, Huntington Beach, California, on the date and at the time indicated below to receive and consider the statements of all persons who wish to be heard relative to the application described below. DATE/TIME: Monday, October 1, 1990, 7:00 PM APPLICATION NUMBER: Special Sign Permit No. 90-5 APPLICANT: AT3 Associates APPELLENT: Councilman Wes Bannister LOCATION: 18801 Beach Boulevard, Huntington Beach, CA ZONE: C4 (Highway Commercial District) REOUEST: To allow a freestanding sign 20 feet in height in lieu of the code permitted height of 7 feet. ENVIRONMENTAL STATUS: Categorically exempt pursuant to Section 15311, Class 11 of the California Environmental Quality Act. COASTAL STATUS: Not applicable ON FILE: A copy of the proposed request is on file in the Community Development Department, 2000 Main Street, Huntington Beach, California 92648, for inspection by the public. A copy of the staff report will be available to interested parties at City Hall or the Main City Library (7111 Talbert Avenue) after September 26, 1990. ALL INTERESTED PERSONS are invited to attend said hearing and express opinions or submit evidence for or against the application as outlined above. If there are any further questions please call Hal Simmon, Senior Planner at 536-5271. Connie Brockway, City Clerk Huntington Beach City Council (7180d) architectural eam three architecture planning a gineering RECEIVED 361 1 s. harbor blvd., s ite 100 CITY CLERK santa ana, california 92704 C!TY OF HUNTINCTMI =e 1.C(;,CALIF. SEP 26 4 18 Pik '90 September 27, 1990 ' City of Huntington Beach 2000 Main Street Huntington Beach, CA 92648 Attn: Connie Brockway, City Clerk;City Council Members Subject: Special Sign Permit No. 90-5 Appeal of Planning Commission's Denial of Sign Permit Dear Ms. Brockway and members of the Council, We are writing to request a continuance of the public hearing date for the above referenced item. We received the public notification on Monday, September 24, 1990 and notified our client of the hearing date that same day. Our client, Mr.John B.T. Campbell, is very involved with the project and is interested in being present at the public hearing. However, he will be out of town on Monday, October 1, and has asked that we request a continuance until October 15, 1990 at which time he would be able to attend. Your consideration of this matter is greatly appreciated. Sincerely, at3 associates, inc. dba ARCHITECTURAL TEAM THREE Jsoci . Califf, Architect ate M �lfp7 O GO Nr UA h REQUEST FOR CITY COUNCIL ACTION Date October 1, 1990 Submitted to: Honorable Mayor and City Council Members Submitted by: Michael T. Uberuaga, City Administrator Prepared by: Michael Adams, Director of Community Developme Subject: APPEAL OF PLANNING COMMISSION DENIAL OF SPECIAL SIGN PERMIT NO. 90-5 Consistent with Council Policy? [ ] Yes [ ) New Policy or Exception Statement of Issue, Recommendation,Analysis, Funding Source,Alternative Actions,Attachments: STATEMENT OF ISSUE• Transmitted for your consideration is an appeal by Councilman Wes Bannister of the Planning Commission' s denial of Special Sign Permit No. 90-5, a request to permit a freestanding sign 20 feet in height in lieu of the maximum 7 foot high sign permitted by code for Campbell ' s Saturn Auto Dealership located at 18801 Beach Boulevard. RECOMMENDATION: Motion to "Uphold the Planning Commission' s action of July 24 , 1990 and deny the appeal of Special Sign Permit No. 90-5 with findings as indicated in Attachment 1" . ANALYSIS• The applicant has indicated that the granting of this special sign permit is necessary in order to: 1) maintain parity with other auto dealerships that currently exist on Beach Boulevard that have free standing signs in excess of the height permitted by code; 2) maintain the full value of his property; and, 3)to not be deprived of the privilege- normally enjoyed by similar uses on Beach Boulevard because of the narrow frontage of his lot. On the issue of parity with other auto dealerships along Beach Boulevard, the signage that many of these dealerships enjoy were granted prior to the enactment of the current sign code and as such are existing non-conforming structures subject to the amortization procedures established by the Huntington Beach Ordinance code. As the owners of these signs begin to request revisions to sign copy and structure design, as appropriate, Limited Sign Permits or Special Sign Permits must be applied for. P10 5/85 Limited Sign Permit applications, when approved, allow change of copy to existing freestanding signs but require removal of the sign - after a maximum period of two years . Special Sign Permit approvals usually result in the removal of very large non-conforming signs in exchange for one that is less non-conforming. This process, though sometimes appearing exceedingly slow, gradually is bringing about the change that is desired and is the goal of the current sign ordinance. The applicant ' s situation, however, does not fit the above described situations . There is presently no existing non-conforming sign on the site. Rather, the applicant is requesting to establish an entirely new non-conforming sign on the site without helping the City accomplish any of the goals outlined above. As such, staff does not feel that the appropriate situation exists for the granting of a Special Sign Permit. With regards to maintaining the full value of his property, it can just as easily be established that the strict enforcement of the sign ordinance will serve to enhance the value of his and surrounding properties as has been demonstrated by communities that have established similar strict standards such as Irvine, San Marino and Beverly Hills . In terms of the deprivation of the privilege enjoyed by similar uses on larger lots, the sign code states that lots of 400 feet frontage or greater may have a maximum 15 foot tall freestanding sign, and lots of less than 400 feet are limited to a freestanding sign of a maximum 7 foot height . The applicant has a lot frontage of 160 feet and is requesting a freestanding sign of 20 feet in height. Design Review Board: The entire signage program for this project was reviewed by the Design Review Board at their meeting of April 26, 1990 . At that meeting the applicant was advised that the freestanding sign should be made to conform to the sign code and be reduced to a maximum height of seven (7) feet. Environmental Status : The proposed project is categorically exempt pursuant to Section 15303, Class 3 , of the California Environmental Quality Act. FUNDING SOURCE: N/A RCA - 9/ /90 -2- (7122d) f ALTERNATIVE ACTION: 1. Motion to "Approve the appeal and overturn the Planning Commission' s action on Special Sign Permit No. 90-5 and allow applicant to have a freestanding sign to a maximum height of 15 feet" with findings and conditions of approval as indicated in Attachment No. 2 . ATTACHMENTS: 1. Findings for denial of Special Sign Permit No. 90-5 2 . Alternative findings and conditions of approval for Special Sign Permit No. 90-5 3 . Planning Commission Staff Report Dated July 24, 1990 4 . Reduced Elevation of Applicant ' s request 5 . Area map 6 . Planning Commission Action Letter 7. Councilman Bannister ' s letter of appeal MTU:MA:PD:kjl RCA - 9/ /90 -3- (7122d) Attachment No. 1 FINDINGS FOR DENIAL FINDINGS FOR DENIAL - SPECIAL SIGN PERMIT NO. 90-5 : 1. Strict compliance with 9610 . 5 will not result in a substantial economic hardship to the applicant because the location on Beach Boulevard adjacent to other auto dealerships serves better to attract customers than does an oversized sign. 2 . The 20 foot freestanding sign may adversely affect other signs in the area by increasing the visual clutter in the area . Attachment No . 2 ALTERNATIVE FINDINGS FOR APPROVAL FINDINGS FOR APPROVAL - SPECIAL SIGN PERMIT NO. 90-5 : 1. Strict compliance with Section 9610 . 5 will result in a substantial hardship to the applicant since competing auto dealers presently have larger signs . 2 . The sign will not adversely affect other signs in the area since other auto dealers have similar signs . 3 . The signs will not be detrimental to other properties located in the vicinity since other properties have similar signs . 4 . The location and design of the sign will not obstruct vehicular or pedestrian traffic visibility and will not be a hazardous distraction. CONDITIONS OF APPROVAL - SPECIAL SIGN PERMIT NO. 90-5 : 1. The elevations and site plan dated July 13, 1990 shall be the approved signage with the following modifications : a. The sign shall be limited to 15 feet in height . b. Sign face area shall be limited to 60 square feet . 2 . All other signs on the property shall comply in full with the standards of Article 961, Signs . huntin ton beach department community development ment . 9 STA f f REPORT TO: Planning Commission FROM: Community, Development DATE: July 24 , 1990 SUBJECT: SPECIAL SIGN PERMIT NO. 90-5 APPLICANT: AT3 Associates, Inc. DATE ACCEPTED: 3611 S. Harbor Blvd. June 13 , 1990 Santa Ana, CA 92704 ZONE: C4 (Highway PROPERTY Campbell Automobile Group Commercial) OWNER: 1100 Main Street, Ste. A Irvine, CA 92714 GENERAL PLAN: Commercial General REQUEST: To allow a 20 foot tall free standing sign in EXISTING USE: Used car lot lieu of the permitted height of 7 feet . ACREAGE: 42 . 966 square feet ( . 99 acre) LOCATION: 18801 Beach Boulevard 1 . 0 SUGGESTED ACTION: Staff recommends denial of Special Sign Permit No. 90-5 . 2 . 0 GENERAL INFORMATION: Special Sign Permit No . 90-5 is a request for a 20 foot tall, 64 square foot freestanding sign in lieu of the permitted height of 7 feet for this lot . The Planning Commission may grant a special sign permit subject to specific findings regarding hardship, traffic safety and local impact pursuant to Section 9610 .7 of the Huntington Beach Ordinance Code. Special Sign Permit No . 90-5 has been initiated because the proposal does not comply with the Huntington Beach Ordinance Code Section 9610 . 5, which specifies that a freestanding sign with a maximum height of seven (7) feet is allowed for lots of less than 400 feet. frontage. The applicant is requesting a free standing sign with a maximum height of 20 feet . A-FM-23C 3 . 0 SURROUNDING LAND USE, ZONING AND GENERAL PLAN DESIGNATIONS: Subiect Property: GENERAL PLAN DESIGNATION: General Commercial ZONE: C4 (Highway Commercial) LAND USE: Auto Sales North of Subiect Property: GENERAL PLAN DESIGNATION: General Commercial ZONE: C4 (Highway Commercial) LAND USE: Residential (apartments) East of Subject Property: GENERAL PLAN DESIGNATION: General Commercial ZONE: C4 (Highway Commercial) LAND USE: Retail South of Subject Property: GENERAL PLAN DESIGNATION: General Commercial ZONE: C4 (Highway Commercial) LAND USE: Auto Sales West of Subject Property: GENERAL PLAN DESIGNATION: Residential High Density ZONE: Pacifica Community Plan-District 1 LAND USE: Residential (Retirement Residence) 4 . 0 ENVIRONMENTAL STATUS: The proposed project is categorically exempt pursuant to Class 15311, Section 11 of the California Environmental Quality Act. 5 . 0 COASTAL STATUS: Not applicable. 6 . 0 REDEVELOPMENT STATUS: Not applicable. 7 . 0 SPECIFIC PLAN: Not applicable. 8 . 0 SUBDIVISION COMMITTEE: Not applicable. Staff Report - 7/24/90 -2- (6449d) FS - 9 . 0 ISSUES AND ANALYSIS: Pursuant to Section 9610 . 7 of the Huntington Beach Ordinance Code, the Planning Commission may grant a special sign permit subject to the findings listed below for requests for supergraphics, for three-dimensional signs , for theatre marquees, and for request for relief from the strict application of Section 9610 . 5 . The findings are as follows : - Strict compliance with Section 9610 . 5 will result in a substantial hardship to the applicant . - The sign will not adversely affect other signs in the area . - The sign will not be detrimental to properties located in the vicinity. - The sign will not obstruct vehicular or pedestrian traffic visibility and will not be a hazardous distraction. The applicant has indicated that the granting of this special sign permit is necessary in order to : maintain parity with other auto dealerships that currently exist on Beach Boulevard that have free standing signs in excess of the height permitted by code; maintain the full value of his property; and, to not be deprived of the privilege normally enjoyed by similar. uses on Beach Boulevard because of the narrow frontage of his lot . On the issue of parity with other auto dealerships along Beach Boulevard, the signage that many of these dealerships enjoy were granted prior to the enactment of the current sign code and as such are existing non-conforming structures subject to the amortization procedures established by the Huntington Beach Ordinance Code. As the owners of these signs begin to request revisions to sign copy and structure design, as appropriate, Limited Sign Permits or Special Sign Permits must be applied for. Limited Sign Permit applications, when approved, allow change of copy to existing freestanding signs but require removal of the sign after a maximum period of two years . Special Sign Permit approvals usually result in the removal of very large non-conforming signs in exchange for one that is less non-conforming . This process, though sometimes appearing exceedingly slow, gradually is bringing about the change that is desired and is the goal of the current sign ordinance. In this respect, the applicant ' s site does not have an existing non-conforming sign that would enable him to justify his request . Staff Report - 7/24/90 -3- (6449d) With regards to maintaining the full value of his property, it can just as easily be established that the strict enforcement of the design guidelines for signage as embodied in the sign ordinance will serve to enhance the value of his and surrounding properties as has been demonstrated by communities that have established similar strict standards such as Irvine, San Marino and Beverly Hills . In terms of the deprivation of the privilege enjoyed by similar uses on larger lots, the sign code states that lots of 400 feet frontage or greater msy have a maximum 15 foot tall freestanding sign, and lots of less than 400 feet are limited to a freestanding sign of a maximum 7 foot height . The applicant has a lot frontage of 160 feet and is requesting a freestanding sign of 20 feet in height . A freestanding sign to a maximum height of 15 feet is permitted for properties with lot frontages of 400 feet or greater only. Design Review Board: The entire signage program for this project was reviewed by the Design Review Board at their meeting of April 26, 1990 . At that meeting theapplicant was advised that the freestanding sign should be made to conform to the sign code and be reduced to a maximum height of seven (7) feet . The balance of the signs depicted in the sign plans for this site were approved as displayed in the attached plans . 10 . 0 RECOMMENDATION: Staff recommends denial of Special Sign Permit No. 90-5 based upon the following findings : 1 . Strict compliance with 9610 . 5 will not result in a substantial economic hardship to the applicant because the location on Beach Boulevard adjacent to other .auto dealerships serves better to attract customers than does an oversized sign. 2 . The 20 foot freestanding sign may adversely affect other signs in the area by increasing the visual clutter in the area. 11 . 0 ALTERNATIVE ACTION: The Planning Commission may approve a freestanding sign to a maximum height of 15 feet . 12 . 0 ATTACHMENTS: 1 . Area Map 2 . Sign Elevations 3 . Sign Program HS:PD:kjl Staff Report - 7/24/90 (6449d) y=��r, J.i _A Brand Pylon Signs [fs+t7ti:alAffib'A4fi?e�'✓.R:,'.eL'•MvY4'iJ:57ti�tY•Cea"':C,.C,a�:I�S'.flt�ti.S?u1igY.7�•a'.F 23:::S.Sk7.FiE?7.id1.'Alt';:1;YJ�?$S:iltil�.i4irYlAhA1.".L„f.B.�.[39Y1611TjliC , r c c r r C • VariabIc heights t • • • Aluminum facc witli routed graphics ` `' •• • Illuminated logo and typeface • Contoured faces rcyuirc one(1)20 amp.circuit T u� fl ��y ri fr7 , i X . .,.. 41 � •t,.,aF }tr44k r'ill • C is graphic arcs.►. 4 4 F a � 4� � 1• 4.9mi(� r � t� RI R3- R2 xarea_aLD . m __j=t_+R2 —E —J--R3 i R3 15 I C4 siJ P C2 R2•PD6c �il I x R2 R3 /`\ in R3 fAMMODORE CR R 3 R2 Rz g$' VR3 1 R3,.,.. sa's ro OP R u 4;i R3 ^L'1- (DISTRICT o M--R3 TWO) •i= `-t R3 acu.wm t soR T 3 2!: .':R2 (DISTRICT$" 3 ^�" '-' R3 ONE) R3 " R3 ,'•."7 �p 30 'CONS f NTINE, OR RI / ACIFICA C UNITY PLAN R2 R2 R3 (DI ICT ONE) R3 ns 299.90 4 R 3 R2 R-I RI R2 R2 RI R3 " R2 R2 W R2 R2 L— J"! $ v R-I AVE GARFIELD II I SSP90-05 t HUNTINCTON BEACH HUNTINGTON BEACH PLANNING DIVISION J� Huntington Beach Planning Commission P.O. BOX 190 CALIFORNIA 92648 July 26, 1990 AT3 Associates, Inc. 3611 S. Harbor Blvd. Santa Ana, CA 92704 SUBJECT: SPECIAL SIGN PERMIT NO. 90-5 REQUEST: To allow a 20 foot tall free standing sign in lieu of the permitted height of 7 feet . LOCATION: 18801 Beach Boulevard DATE OF DENIAL : July 24 , 1990 Findings For Denial : 1 . Strict compliance with 9610 . 5 will not result in a substantial economic hardship to the applicant because the location on Beach Boulevard adjacent to other auto dealerships serves better to attract customers than does an oversized sign. 2 . The 20 foot freestanding sign may adversely affect other signs in the area by increasing the visual clutter in the area . rF SPECIAL SIGN PERMIT NO. 90-5 Page Two I hereby certify that Special Sign Permit No . 90-5 was denied by the Planning Commission of the City of Huntington Beach on July 24 , 1990, upon the foregoing findings . Sincerely, Mike Adams , Secretary Planning Commission by: Howa d Zele 4kyy Plan ing Director HZ : jr cc: Campbell Automobile Group 1100 Main Street, Ste. A Irvine, CA 92714 (6634d-10, 11) 4� 6 Cam' • J. ' qu CITY .OF HUNTINGTON BEACH CITY COUNCIL COMMUNICATION . HUNTINGTON BEACH To - From -- CONNIE BROCKWAY, City Clerk WES BANNISTER MICHAEL ADAMS, Director-Community Dev. Councilman Subject Appeal of Planning Commission Actions as to ate July 31, 1990 Special Sign Permit #90-5 and CUP #90-14 I wish to appeal the Planning Commission's denial of July 24, 1990 relative to Special Sign Permit #90-5, Campbell signage, I would like the opportunity to review the request for extenuating circumstances. Also, I would like to appeal the Planning Commission's action of the same date relative to Conditional Use Permit #90-14 (Bagstad), I feel it is necessary for a further review of the reasons of expansion by the applicant. WB:bb cc: City Administrator r C-0 -,�:�m r i p Tim C i Publish 9/21/90 NOTICE OF PUBLIC HEARING APPEAL OF PLANNING COMMISSION' S DENIAL SPECIAL SIGN PERMIT NO. 90-5 (To allow a freestanding sign in excess of the code permitted height) ) NOTICE IS HEREBY GIVEN that the Huntington Beach City Council will hold a public hearing in the Council Chamber at the Huntington Beach Civic Center, 2000 Main Street, Huntington Beach, California, on the date and at the time indicated below to receive and consider the statements of all persons who wish to be heard relative to the application described below. DATE/TIME: Monday, October 1, 1990, 7 : 00 PM APPLICATION NUMBER: Special Sign Permit No . 90-5 APPLICANT: AT3 Associates APPELLENT: Councilman Wes Bannister LOCATION: 18801 Beach Boulevard, Huntington Beach, CA ZONE: C4 (Highway Commercial District) REQUEST: To allow a freestanding sign 20 feet in height in lieu of the code permitted height of 7 feet . ENVIRONMENTAL STATUS: Categorically exempt pursuant to Section 15311, Class 11 of the California Environmental Quality Act . COASTAL STATUS : Not applicable ON FILE: A copy of the proposed request is on file in the Community Development Department, 2000 Main Street, Huntington Beach, California 92648 , for inspection by the public. A copy of the staff report will be available to interested parties at City Hall or the Main City Library (7111 Talbert Avenue) after September 26, 1990 . ALL INTERESTED PERSONS are invited to attend said hearing and express opinions or submit evidence for or against the application as outlined above . If there are any further questions please call Hal Simmon, Senior Planner at 536-5271 . Connie Brockway, City Clerk Huntington Beach City Council (7180d)