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2010 Agendas - Huntington Beach Marketing and Visitors Burea
Huntington Beach Marketing and Visitors Bureau Bard ®f Directors Meeting Tuesday,November 23rd, 2010, 3:30pm Hyatt Regency Resort&Spa,Vista Ballroom 21500 Pacific Coast Hwy Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting.Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492• HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA Call to Order and Antitrust Reminder(see reverse)by Chair Kevin Patel 1. Roll Call: Ali, Barnes, Beukema, Bunten, Dettloff, Dodge, Gagnet, Patel, Perry, Phelps, Riddell, Shafer,Torrence,Vaughan, Shields 2. Announcement of Late Communications 3. Public Comments— Chairperson(limited to 3 minutes/person) The HBMVB welcomes public comments on all items on this agenda',r of corrimunity interest. We respectfully request that this public forum be utilized in a pQsthve drid/or cOnstructive manner.Please focus your comments on the issue or concern that ryou iuould°°:'like to bring to the attention of the Board. 4. Approval of September 21st Board Meeting Minutes(hue pages) 5. TOT report by City Treasurer Shari Freidenrich, reflec, payments through September 2010 (pink pages) 6. Financial Report by CFO J D Shafer(green pages) 7. Chairman's Report by�Chair K"""i Patel a. Recognition of Margie,Bunten;Immediate Past Chair b. Recognition of Ron MM,,, Past Board Member c. Personnel— Steve Bone d. Introduction of Bob Wentworth — Steve Bone k 41 ,. HBMVB Board Agenda 11-23-10 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,November 23, 2010 ANTITR UST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where t is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including,but n60imited to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts; B. Changes or proposed changes in the prices otes foloo ms,food and beverage, transportation, sightseeing, or other',-'services offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the�estdWishment and determination of prices, rates, discounts, terms,and condit",or rental, D. Plans of individual stakeholders covering increases or reductions in distribution or marketing of particular,products or services. E. Restrictions on legal advertising or promotional activities. F. Matters relating to actual orpotential suppliers or customers that might have the effect of excluding them from any market or of influencing others not to deal with them. launtingt®n Beach Marketing and Visitors Bureau Board®f Directors Meeting Tuesday,November 23, 2010 8. New Business 9. Marketing Report by VP of Sales&Marketing, Bob Wentworth a. Monthly DOS Meetings/Bimonthly Marketing Committee Meetings b. Lodging Lunches c. CTTC January Restaurant Month d. Sales Update i. International Sales 1. CTTC Roadshow-Australia 2. German Fams 3. Alitalia Fam e. Meeting and Event Sales: Travel Schedule, CRM investigation f. Timetable for DOS position g. Marketing Update ii. Advertising iii. Website and Online Update 1. Aristotle 2. Social Media iv. Public Relations 3. CA Tourism Media Reception=Feb1 10. Sustainable Tourism Committee Report by Chair Shirley Dettloff 11. Advocacy Committee Report by Chair,jopce Riddell 12. President's Report by CEO Steye Bone h. US Open of Surfing Economic Impact Report i. Film Marketing for the City of,,Huntington Beach a. CTTC(California Travel;&Tourism Commission) Update b. OCTC(Orange County Tourism Commission) Update a Office Improvements d. HB Visitor Impact StudV(year-long)—RFP e. Striker Media 1. Sustaif" ility Report 2 Visitor's Guide 3 ,;:Annual report f GSA Travel,Guidelines 13 Open Discussion/Announcements 14. Adjournment Next Board Meeting: Tuesday,January 18th, 2o11 at 3:30 p.m. at The Shorebreak Hotel TVVUv-SAC --t NOTE: December Holiday Party on , December 16,from 11:3oam to 1:30 pm at The Hilton Waterfront, Pacific B Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, September 21, 2010 3:30 p.m. — Epic 2 Shorebreak Hotel 500 Pacific Coast Highway Huntington Beach, CA 92648 BOARD MEMBERS PRESENT: Michael Ali, Brett Barnes, Suzanne Beukema, Margie Bunten, Shirley Dettloff, Steve Dodge, Michael Gagnet, Marco Perry, Cheryl Phelps,Joyce Riddell,JD Shafer, Dean Torrence, Robert Vaughan BOARD MEMBERS ABSENT: Ron McLin, Kevin Patel GUESTS PRESENT: Robert Callanan,Joe Carchio, Shari Freidenrich, Kellee Fritzal STAFF PRESENT: Steve Bone,Nicole Llido, Donna Mulgrew I. Meeting called to order with Antitrust Reminder(see reverse:of agenda)at 3:37 p.m. by Chair Margie Bunten II. Roll Call III. Announcement of Late Communications: A new copy of this'year's audit statement will be provided during the meeting4 The copy currently in the meeting packet is the previous year's audit statement. IV. Public Comments -None u, V. Approval of June 22 Board Meeting,Minutes —Motion/second by Shafer/Dodge. Ayes unanimous. Minutes approved. VI. TOT report by City Treasurer Shari Freidenrich, reflecting payments through July 2oo9. Report shows Nike's Motel N6.Xeltbreated only a small impact on TOT/BID. Due to the retirement:of an analyst at City'Hall,TOT reports may be delayed until a replacement is hired. VII. Review of 2oo8/og Audit,by Robert J. Callanan, CPA&Partner, Diehl, Evans &Company—Motiori/second by lWdell/Dettloff. Ayes unanimous. Audit approved. VIII. Financial Report by CFO Cheryl Phelps—Motion/Second by Perry/Ali.Ayes unanimous. Financial'Report approved. IX. Chairperson�s Report by Chair Margie Bunten—A public hearing was held last .411 night toapprove theHB Hotel/Motel Business Improvement District renewal at the City _Council Meeting No letters were received in opposition and the renewal was approved, effective��October'i,;`20io. The City of HB will draft and send a BID increase notification letter for all HB hotel/motels with help from the HBMVB. The HBMVB provided a 45- minute,;Hotel Travel Update at the City Council Study Session on August 16 that was well received All board members are encouraged to participate on a board committee. See schedule of Board Meetings and Committee Meetings in the meeting packet. X. Election of New Directors&Officers for FY2oio/ii. a. Election of New Director: Tom Shields, Operating Partner, Spark Woodfire Grill— Motion/second by Riddell/Perry. Ayes unanimous. Election of Tom Shields approved. b. Reappointment of Existing Directors: 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, September 21, 2010 i. Election to First Full Term: Kevin Patel(hotel), Howard Johnson Express Inn&Suites ii. Election to First Full Term: Robert Vaughn(service-related industry), Best Transportation iii. Election to Second Full Term: Cheryl Phelps(hotel), Hyatt Regency Huntington Beach Resort&Spa iv. Election to Second Full Term: J.D. Shafer(hotel), Hilton Waterfront Beach Resort v. Motion/second by Gagnet/Dodge. Ayes unanimous. Reappointment of existing directors approved. c. Approval of Officers for FY2oio/ii: i. Chair: Kevin Patel ii. Vice Chair: Marco Perry iii. Vice Chair: Cheryl Phelps iv. Chief Financial Office: J.D. Shafer v. Immediate Past Chair: Margie Bunten vi. Motion/second by Riddell/Dettloff. Ayes unanimous Officers approved. XI. New Business a. Recognition of outgoing Director Ron,1VMLin by Chair Margie Bunten. Due to McLin's absence,he will be asked to join usat the November meeting. b. Resolution to Adopt Final FY2oio/1i Budget. Motion/second by Dettloff/Riddell. Ayes unanimous.-'FY201o/11 Budget approved. c. Motion to Oppose City Huntington Beach Emergency Response Recovery Program. Motion/second byPhelps/Riddell. Ayes unanimous. Motion approved. Shari Friedenrich suggested sending public comments for the City Council Meeting to.Joan Flynn,with a cc: to Patrick McIntosh,via email. d. Motion to Oppose California Proposition 21. Motion/second by Riddell/Shafer. Ayes unanimous. Motion approved. XII. Marketing Report by VP Donna IVlulgrew—Note the distribution strategy has changed for the Visitor`Map and Visitor Guide. The Map will be distributed in the local market and the Visitor Guide will primarily be used as a sales tool domestically and internationally. Anew Dining Guide,the Annual Community Report and the Sustainable TourisnReport are in the final stages of publication. Note the Canadian Traveller co op�ad in'the meeting packet. Madison Fisher is currently at the Travel Media Showcase in Irvine. This trade show hosts 200-3oo domestic journalists. A Travel Media Showcase FAM will be hosted by the Hilton this weekend. Fisher will also attendthe CT'I'C Media Reception in Los Angeles on September 28.1 HBMVB has won �=the'UK SuperFAM Finale Bid for October 2010. Mulgrew and Fisher attended the CTTC EurbMission in July. OCTC online sweepstakes is going very well. The OCTC Rack Card program`did not have an effective return and will be canceled. XIII. Sustainable Tourism Committee Report by Chair Shirley Dettloff- "Steps Toward a Sustainable Huntington Beach"white paper is with the publisher for layout. Committee met with Perry Cain, President of the HB Chamber of Commerce,to see how the Chamber and HBMVB can work together effectively. XIV. Advocacy Committee Report by Chair Joyce Riddell—Committee action items regarding Huntington Beach Emergency Response Recovery Program and Proposition 21 have already been covered in today's meeting. 2 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, September 21, 2010 XV. President's Report by CEO Steve Bone— Lauren Schlau is waiting on a response from IMG to complete the US Open of Surfing Economic Impact Report. The HBMVB is working with the City of Huntington Beach on film marketing for the city. Note the Visitor Information Kiosk hours are noon to 51)111 on weekdays and iiam to 51)111 on weekends. The Kiosk is doing well and exceeding expectations. Visitor information is also available at the HBMVB office from gam to 51)m on weekdays. OCTC task force will be concluding their 5-year strategic plan on Monday. Bone will be attending CTTC's annual Sustainable Conference in Lake Tahoe. XIV. Open Discussion/Announcements —Michael Ali commented on non-permitted entertainers at Pier Plaza. The HBMVB will follow up with DMAI to see how other cities are handling this situation. Please attend the Endless Summer Concert,featuring Dean Torrence. Kellee Fritzal at the City of HB is looking for feedback on this'summer's KIIS FM Beach Shack that was held on weekends at the pier and on the US Open of Surfing's Nike Motel No Tell. XV. Motion to adjourn meeting. Motion/Second by Riddell/Gagnet Ayes unanimous. Meeting adjourned at 5:14 p.m. e ja` u. r 3 City of Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru September 2010 Transient Occupancy Tax Receipts Reflecting September Occupancies Current Month - September 2010 *Year to Date - September 2010 Last Year This Year Change %Change Last Year This Year Change %Change 446,966 505,027 58.062 13.0% 5,417,022 5,810,369 393,347 7.3% *Excludes audit op Monthly TOT Comparison to Prior Years *Annual (in thousands) YTQ $900,000 $8,000 $9,000 ®Prior Year $6 589 $800,000 - $6 574 = $$,000 O 3 Year Average $7,000 $700,000 i$5 9484 0$7,000 ® Current Year k $600,000 $6,000 y - $500,000 - $5 000 $6,000 $609 �� � $400,000 $4,000 as7o $300,000 i x $4,000 -i $3,000 $200,000 � , , ;: $3,000 $100,000 $2,000 ° - ° D• _ $2,000 $o 1 4 $1,000 w ,> 4 1 000 0� \� QeGe�o,��o"e�`Ja mac � �J N J Q�p $0 _ 4 $0 2005/06 2006/07 2007/08 2008/09 2009/10 Fiscal Year 2006/07 Fiscal Year 2007/08 Fiscal Year 2008/09 Fiscal Year 2009110 Actual %Change Actual %Chanae Actual %Chanae Actual %Chanae October $469,333 4.3% $563,938 20.2% $441,902 (21.6%) $411,281 (6.9%) November $376,324 0.4% $419,909 11.6% $399,398 (4.9%) $291,335 (27.1%) December $337,912 (2.2%) $337,105 (0.2%) $278,148 (17.5%) $266,439 (4.2%) January $440,692 1.3% $496,899 12.8% $349,357 (29.7%) $365,195 4.5% February $459,658 8.2% $512,087 11.4% $358,467 (30.0%) $369,754 3.1% March $625,959 26.1% $590,311 (5.7%) $389,473 (34.0%) $487,182 25.1% April $568,124 29.0% $477,179 (16.0%) $429,997 (9.9%) $438,887 2.1% May $567,350 15.4% $550,682 (2.9%) $429,830 (21.9%) $521,685 21.4% June $641,994 10.7% $573,493 (10.7%) $518,406 (9.6%) $585,841 13.0% July $801,779 9.8% $797,558 (0.5%) $705,133 (11.6%) $797,084 13.0% August $751,720 9.2% $775,941 3.2% $669,946 (13.7%) $770,659 15.0% September $532,662 8.4% $493,407 (7.4%) $446,966 (9.4%) $505,027 13.0% TOT Audit Assessment Billed $99,330 $3,332 $12,900 Total: $6,573.506 10.5% $6,687.838 1.7% $5,420.354 (19.0%) $5,823.269 7.3% Budget $6,095,000 9.1% $6,500,000 6.6% $7,500,000 15.4% $5,400,000 (28.0%) Actual Prior Yr Receipts vs. Budget% 2.5% (1.1%) 12.1% (0.4%) City of Huntington Reach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru September 2010 1% Business Improvement District Assessment Reflecting September.Occu ancies Current Month - September 2010 *Year to Date - September 2010 Last Year This Year Change %Change P - Last Year This Year Change %Change 44,640 $50,494 $5,854 13.1% $ 541,604 580,773 $39,169 7.2% *Excludes audit Monthly BID Comparison to Prior Years YTQ *Annual$90,000 (in thousands) $800 $1,000 $80,000 or Year $657 +$659 v. $70,000 O3 Year Average $700 $900 $60,000 Current Year $600 ra $542' $58: $800 $50,000 _ i $700 $500 w $40,000 .� a ;s, $600 boa $6 $30,000 $400 $500 #-. - $20,000 $300 ,� $ash $400 $10,000 $300 $200 e e $0 x ry $200 $100 y , $100 p -ec "d aF �� `dc Q�� 2� Jae J� Jyti �e� °ti° ecc eF o eF $0 $0 °, OeG Fe PgeQ� 2005/06 2006107 2007108 2008/09 2009/10 Fiscal Year 2006/07 Fiscal Year 2007/08 Fiscal Year 2008/09 Fiscal Year 2009/10 Actual %Change Actual %Chanae Actual %Change Actual %Change October $46,933 4.3% $56,394 20.2% $44,190 (21.6%) $41,114 (7.0%) November $37,632 0.4% $41,991 11.6% $39,940 (4.9%) $29,110 (27.1%) December $33,791 (2.2%) $33,710 (0.2%) $27,816 (17.5%) $26,619 (4.3%) January $44,069 1.3% $49,690 12.8% $34,936 (29.7%) $36,508 4.5% February $45,966 8.2% $51,209 11.4% $35,847 (30.0%) $36,975 3.1% March $62,595 26.1% $59,031 (5.7%) $38,940 (34.0%) $48,694 25.0% April $56,813 29.0% $47,718 (16.0%) $43,000 (9.9%) $43,889 2.1% May $56,735 15.4% $55,079 (2.9%) $42,983 (22.0%) $52,106 21.2% June $64,214 10.8% $57,349 (10.7%) $51,836 (9.6%) $58,565 13.0% July $79,852 9.4% $79,756 (0.1%) $70,481 (11.6%) $79,652 13.0% August $75,114 9.1% $77,594 3.3% $66,995 (13.7%) $77,048 15.0% September $53,195 8.3% $49,322 (7.3%) $44,640 (9.5%) $50,494 13.1% TOT Audit Assessment Billed $7,574 $50 $0 Total: $656,909 10.4% $666.418 1.4% $541.654 (18.7%) $580,773 7.2% City of Huntington Beach 10%Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru September 2010 Transient Occupanc Tax Receipts Ref, 'Se temberyOc;cu ancies Hotels Over 151 Rooms jHotelsUnderL 150 Rooms, . Current Month - September 2010 Current Month - September 2010 Last Year =,This Year: Chanoe %Change Last Year This Year Chance %Chance $375,873 $427 326 $51,453 13.7% $71,093 $77 701 $6,608 9.3% Monthly TOT - Fisc al Year 2009/10 Over Under 151 ®Over�151 Rooms �•-Under 150 Rooms 1 150. 4' $700,000 $210,000 _ $600 000 k s $180,000 3 � $500,000 r $150,000 $400 000 i .; i '' • Ra $120 000 � r %� xvr: 5� 3 � uw '. • r , $300 000 • 1 4 $90,000 $200 000 • • • ® y $60,000 • • • t .4 t" $30 000 $O ai l rtP. $0 October November December January February March .April May June July_ August September Fiscal Year 2008109 Fiscal Year 2009110 City Fiscal Over151 %Change Under150 %Change Over151 %Change Under150 %Change Period Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. October n/a n/a $64,521 (34.0%) $345,276 n/a $66,005 2.3% November n/a n/a $86,741 14.9% $239,824 n/a $51,512 (40.6%) December n/a n/a $59,474 (14.7%) $215,616 n/a $50,823 (14.5%) January n/a n/a $66,543 (9.0%) $318,927 n/a $46,268 (30.5%) February n/a n/a $59,129 (27.7%) $309,002 n/a $60,751 2.7% March n/a n/a $75,490 (26.2%) $415,847 n/a $71,335 (5.5%) April n/a n/a $77,406 (13.3%) $368,591 n/a $70,296 (9.2%) May $352,686 n/a $77,144 (22.8%) $446,298 26.5% $75,387 (2.3%) June $436,563 n/a $81,843 (22.6%) $495,334 13.5% $90,506 10.6% July $589,791 n/a $115,342 (23.6%) $670,409 13.7% $126,675 9.8% August $571,264 n/a $98,682 (29.5%) $654,559 14.6% $116,099 17.6% September $375,873 n/a $71,093 (22.0%) $427,326 13.7% $77,701 9.3% Total: $2,326,177 n/a $933.408 (20.7%) $4,907,010 n/a $903,359 (3.2%) H.B. Conference & Visitors Bureau DRAFT Statement of Financial Position As of dwly 31,2010 ASSETS GeP' Current Assets Checking/Savings Business Checking-City Grant $ 18,400.81 Business Checking-B.I.D. 8,042.81 Money Market-Bureau Generated 66,118.27 Money Market-City Grant 53,605.92 Money Market-B.I.D. 138,535.37 CD-Bureau Generated - CD-City Grant 100,724.34 CD-BID 149,558.19 Petty Cash 162.93 Total Checking/Savings 535,148.64 Accounts Receivable 241,514.65 Deposits 1,815.00 Prepaid Expenses 10,100.35 Total Current Assets 788,578.64 Fixed Assets Furniture&Fixtures 9,808.85 Accum. Depr.-Furniture&Fix. (5,086.47) Total Furniture&Fixtures 4,722.38 Equipment 11,239.55 Accum. Depr.-Equipment (10,261.28) Total Equipment 978.27 Leasehold Improvements 7,998.86 Accum. Depr.-Leasehold Impr. (7,998.86) Total Leasehold Improvements - Intangible Assets 53,300.00 Accum.Amort.- Intangibles (9,771.64) Total Intangible Assets 43,528.36 Total Fixed Assets 49,229.01 TOTAL ASSETS $ 837,807.65 LIABILITIES&EQUITY Liabilities Current Liabilities. Accounts Payable $ 36,758.44 Accts Payable-Personnel 58,841.84 Loan from City 40,000.00 Total Current Liabilities 135,600.28 Total Liabilities 135,600.28 Equity General Unrestricted Net Assets 682,020.01 Net Income 20,187.36 Total Equity 702,207.37 TOTAL LIABILITIES&EQUITY $ 837,807.65 W BID receivable of$ 120,099.00 • TOT receivable of$ 120,238.61 H.B. Conference & Visitors Bureau DRAFT Statement of Activities by Line Item * 2010 Annual Month Actual Month Budget YTD Actual YTD Budget Budget REVENUE Public Sources (TOT) City Contract $ 43,033.00 $ 43,033.00 $ 573,988.61 $ 514,299.00 $ 514,299.00 Interest Income 73.10 200.00 1,180.67 2,400.00 2,400.00 Total Public Sources 43,106.10 43,233.00 575,169.28 516,699.00 516,699.00 Quasi-Private Sources (BID) BID Assessment $ 43,033.00 $ 43,033.00 $ 573,381.07 $ 514,299.00 514,299.00 Interest Income 77.84 200.00 1,019.55 2,400.00 2,400.00 Total Quasi-Private Sources 43,110.84 43,233.00 574,400.62 516,699.00 516,699.00 Private Sources Advertising: Visitor Guide - - 10,000.00 15,000.00 15,000.00 Advertising: Website - - 3,110.00 6,000.00 6,000.00 Advertising: Cooperative - - 22,999.99 13,000.00 13,000.00 Licensing Income - - 3,195.11 - - TravelocityCommissions 231.40 120.00 1,053.54 880.00 880.00 Interest Income 5,46 300.00 152.46 3,600.00 3,600.00 Total Private Sources 236.8iF 420.00 40,511.10 38,480.00 38,480.00 TOTAL REVENUE 86,453.80 86,886.00 1,190,081.00 1,071,878.00 1,071,878.00 EXPENSE Personnel Salary- Base 31,678.80 33,500.00 366,466.08 402,000.00 402,000.00 Salary-Vacation Accrual 427.03 275.00 6,532.86 3,300.00 3,300.00 FICA Tax 2,029.75 2,563.00 22,844.63 28,743.00 28,743.00 FUTA Tax 15.00 60.00 378.71 720.00 720.00 SUTA Tax 116.26 160.00 2,935.27 1,920.00 1,920.00 Pension Expense 2,148.48 2,930.00 23,562.02 35,160.00 35,160.00 Health Insurance 4,754.66 5,100.00 54,062.09 61,200.00 61,200.00 Dental Insurance 620.00 500.00 7,110.00 6,000.00 6,000.00 Worker's Comp Insurance 269.03 163.00 2,907.71 1,958.00 1,958.00 Staff Training &Development 2,400.00 1,250.00 6,409.94 15,000.00 15,000.00 Contract Labor 258.30 - 20,930.21 - - Total Personnel $ 44,717.31 $ 46,501.00 $ 514,139.52 $ 556,001.00 $ 556,001.00 Page 1 of 2 H.B. Conference & Visitors Bureau DRAFT Statement of Activities by Line Item *&m�v y-.Jt2010 Annual Month Actual Month Budget YTD Actual YTD Budget Budget Marketing/Promotion Travel & Entertainment $ 4,278.28 $ 2,000.00 $ 38,727.85 $ 24,000.00 $ 24,000.00 Trade Show Participation 1,360.48 2,000.00 51,759.40 24,000.00 24,000.00 FAM Tours/Site Visits 8,650.08 500.00 52,179.28 6,000.00 6,000.00 Advertising/Marketing: - - - - Media - 3,500.00 89,885.62 42,000.00 42,000.00 Online/Website 1,038.09 10,000.00 41,503.08 120,000.00 120,000.00 Printed Marketing Collateral 500.00 2,000.00 30,623.53 24,000.00 24,000.00 Public Relations 1,562.75 3,500.00 37,792.55 42,000.00 42,000.00 CTTC International Agency Fees 4,000.00 5,000.00 50,273.91 60,000.00 60,000.00 Research 260.00 500.00 13,985.81 6,000.00 6,000.00 Museum of Surf Culture - - - - - Fulfiliment 5,391.43 3,000.00 35,534.04 36,000.00 36,000.00 Surfboards in the Sand Event - - 3,011.59 - - Other 99.00 2,350.00 7,246.49 28,200.00 28,200.00 Total Marketing/Promotion 27,140.11 34,350.00 452,523.15 412,200.00 412,200.00 Administrative Operations Accounting & Legal 6,482.95 4,000.00 85,636.01 48,000.00 48,000.00 Dues &Subscriptions 155.52 750.00 9,550.29 9,000.00 9,000.00 Depreciation 333.05 500.00 3,081.90 6,000.00 6,000.00 Insurance - - 9,074.40 7,000.00 7,000.00 Data Processing/Computers 606.00 725.00 13,006.65 8,700.00 8,700.00 Rent 5,019.57 2,800.00 34,496.77 32,850.00 32,850.00 Telecommunications 1,145.86 750.00 12,374.49 9,000.00 9,000.00 Photocopying 1,100.66 625.00 7,573.31 7,500.00 7,500.00 Office Supplies 1,012.71 750.00 11,814.08 9,000.00 9,000.00 Miscellaneous 346.61 600.00 16,623.07 16,400.00 16,400.00 Total Admin. Operations 16,202.93 11,500.00 203,230.97 153,450.00 153,450.00 TOTAL EXPENSE 88,060.35 92,351.00 1,169,893.64 1,121,651.00 1,121,651.00 EXCESS REVENUE $ (1,606.55) $ (5,465.00) $ 20,187.36 $ (49,773.00) $ (49,773.00) *Revenue is based on projections from fiscal year budget. Actual amounts are unknown at the time of preparation. **Statement does not reflect capital expenditures for the fiscal year. Capital expenditures are as follows: Page 2 of 2 Huntington each Marketing and Visitors Bureau 2010-11 Board Meetings Schedule Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting. Questions on agenda items may be directed to Steve Bone,HBMVB President/CEO,at (714)969-3492• HBCVB Mission: To position Surf City USA®as the preferred California beach destination in-order to maximize overnight visitor spending, destination development and quality of life for all residents. 2oio-n Board Meetings Schedule (as of September 21,2010) Note: All meetings are at 3:30 p.m. unless otherwise noted; locations.vary h Tuesday, September 21, 2010 (Shorebreak Hotel): Annual Board`'Meetng and Election y\ October — No Meeting Tuesday, November 23, 2010 (Hyatt) Please note this is the Fourth Tuesday of the month ` h Thursday, December 16, 2010 (Waterfront Hilton) Annual Holiday Luncheon with the Chamber of Commerce, 11:3o a.m. to 1:30 p m Tuesday, January 18, 20q,(Sh1orebreak Hotel) v February— No Meeting Tuesday, March 22, 2011(Waterfront Hilton) Please note this is the Fourth,Tuesday of the month Tuesday,April i9 Annual Stakeholder Meeting, 11:3o a.m. to 4:30 p.m. May No Meeting Tuesday, June 28, 2o1i (Shorebreak Hotel) Pledge note thzsjs the Fourth Tuesday of the month :, July and August— No Meeting Tuesday, September 20, 2oii (location TBA): Annual Board Meeting and Election 2010-2011 HBMVB EXECUTIVE COMMITTEE and BOARD OF DIRECTORS As of October 2010 �"'V'11-4,Tqpiw'�S66MZTZ EXECUTIVE COMMITTEE [ — Chairman Hotel Kevin Patel General Manager Howard Johnson Express Inn&Suites kiranroaverizon.net 714-375-0250 Vice Chair Hotel Cheryl Phelps General Manager Hyatt Regency Huntington Beach Resort&chervl phelpsna hvatt.com 714-698-1234 Vice Chair Hotel Marco Perry General Manager Shorebreak Hotel mperry(c)id0otels.corn 714-861-4470 Financial Officer Hotel J.D. Shafer General Manager Hilton Waterfront Beach Resort qdshaferawate[Lrontresort.com 714-845-8401 Immediate Past Chair Citizen At-large Margie Bunten Director,Public Re Golden West College mbuntena-awc-cccd.edu 714-895-8315 I*President/CEO Staff(Not a member of the Steve Bone President&CEO Huntington Beach MVB steve(cDsurfcitvusa.com 714-969-3492 x204 BOARD OF DIRECTORS Appointed byHB Chambe—rj Chamber Joyce Riddell President Joyce Riddell&Associates JERiddell&aol.com 714-262-0808 2011(Unxpd 2nd) I Retail Steve Dodge President Huntington Capital Corporation sid hec(a-)socal.rr.—co m —714-847-2531 2011(1st) Service-related Industries Suzanne Beukema Owner and Chef Suzanne's Catering and Event Planning sbeukema(o).socal.rr.com 714-960-9197 2011(2nd) Ecotourism Shirley Dettloff Amigos de Bolsa Chica shirleydettlofffa—)socalrr.corn _714-847-8371 2011(1st) Citizen At-larqe Dean Torrence Jan and Dean Music —surfinusaffiearthlink.net 714-968-7878 Hotel Michael Gagnet Executive Vice Pre Makar Properties michaelgAmakarorooerties.com 949-225-3317 Restaurant Brett Barnes , Managing Partner Duke's HB brettdukes(a).aol.com —714-374-606— 6 x5 Retail Ali Owner Zack's Pier Plaza mi—ke(a) com 714-717-2797 2 l3'-('1si') Service-related Industries I Robert IVaughan President/CEO Best Transportation rvaughannbest-trans.com 714-500-3180 Restaurant Tom Shields Operating Partner Spark Woodfire Grill torn(5sparkwoodfireqrill.com 714-960-0996 � I *PresidentICEO is a Voting Member of the Executive Committee only --not a Member of the Board of Directors One voting director shall be the Chairman of the Board of the Huntington Beach Chamber of Commerce,or an individual appointed from time to time in writing by the Chairman of the Board of the Huntington Beach Chamber of Commerce. Five voting directors shall be hoteliers(Shafer,Phelps, Patel,Perry,Gagnejt_ Two voting directors representing citizens-at-large with a vested interest in tourism(Torrence,Bunten) Six voting (Beukema, Dodge,BamesAli,_Shields, Vaughan) One individual with a demonstrated interest in ecotourism.(Dettloff) Prepared by Donna Mulgrew 11/23/2010 Pagel Steve Bone From: Roger Dow, President and CEO, U.S. Travel [feedback@ustravel.org] Sent: Monday, November 01, 2010 8-.44 AM To: Steve Bone Subject: Government Limits Travel to Protect Environment Having trouble viewing this email?View as a 4Leb . X S S OCIATION i t Dear Travel Colleague: Two steps forward, one step back: that seems to be the state of play for the travel industry under the Obama Administration. For every Travel Promotion Act or export initiative that focuses on tourism —two areas where President Obama and his team have been tremendously helpful to the seven million employees in our industry—there is a public statement or policy that is harmful. The latest example is an Obama Administration directive advising federal agencies to limit government travel in an effort to protect the environment. 4 The General Services Administration (GSA) recently announced that limiting government travel is one of the most effective means of reducing carbon emissions and achieving the President's goal of creating a more ;environmentally friendly federal government. Specific language included in the I GSA directive: m "In every case, the trip not taken is the least expensive and most sustainable." j o "Reducing or eliminating travel is one of the most effective means for agencies to minimize travel costs and reduce GHG [greenhouse gas] emissions. Agencies should review internal policies, and where appropriate or practicable, develop travel policies and practices that significantly reduce or eliminate official travel." In response to the Administration's directive, 72 government agencies l developed plans as to how they will limit government travel in the name of protecting the environment. We Share Administration's Goal, Oppose Approach 1 - i We share the Obama Administration's goal of protecting the environment and ! creating more sustainable travel. But we strongly disagree that arbitrary travel cuts are in the best interests of the American economy, our industry's employees or taxpayers who count on government to efficiently and effectively address their most pressing needs. Looking beyond government travel, we are particularly concerned about the message this sends to the private sector. i Plan of Action We will work with our Board of Directors, CEO Roundtable and Meetings, Incentives and Trade Show Council to address this troubling issue. We will meet over the next several weeks with officials at the White House, GSA and key government agencies to express our concern with this policy and interest in working together to protect the environment. Nearly two dozen leading industry CEOs are joining us in Washington on November 11-12, and this issue will be a prime agenda topic and focus of our meetings with the Obama Administation. We will also engage the more than 300,000 members of our Power of Travel Coalition if necessary and at the appropriate time. t This is an issue that affects every aspect of our industry. As I've mentioned at other times, an attack on one aspect of travel is an attack on all aspects of travel. It doesn't matter if it's business or leisure, government or private. We cannot let this stand, and will continue to make the case for why travel matters in the most aggressive way possible. I will keep you informed as the situation evolves. Sincerely, ,} .. .#-:•.� ft'r' .r,�»F.,r_. tPz' Sul-�, �.��3 = K fit,Y .: i Click here to unsubscribe U.S. Travel Association 1100 New York Avenue NW Suite 450 Washington, DC 20005-3934 Tel: 202-408-8422 Fax: 202-408-1255 Email: feed bac wustravel.ora 2 GENERAL SERVICES ADMINISTRATION Washington, DC 20405 September 30, 2010 Federal Travel Regulation GSA Bulletin FTR 10-06 TO: Heads of Federal Agencies SUBJECT: Guidance for Sustainable Temporary Duty (TDY) Travel Policies and Practices 1. What is the purpose of this bulletin? This bulletin provides guidance to employees of agencies subject to the Federal Travel Regulation (FTR) to enhance travel cost savings and reduce greenhouse gas (GHG) emissions. This guidance will improve management of agency travel programs, save money on travel costs, better protect the environment, and conserve natural resources. Other agencies not subject to the FTR are also encouraged to follow this guidance and incorporate these strategies into their travel management policies, procedures, and activities related to official travel. 2. What is the effective date of this bulletin? This bulletin is effective on September 30, 2010. 3. When does this bulletin expire? This bulletin will remain in effect until explicitly cancelled or superseded. 4. What is the background of this bulletin? The Federal Government directs employees to travel for various reasons and purposes. When managing travel programs, sustainability and protecting the interests of taxpayers must be among the prime considerations during travel planning and execution. On October 5, 2009, President Obama signed Executive Order 13514, Federal Leadership in Environmental, Energy, and Economic Performance (EO 13514). EO 13514 directs Federal agencies to target their mission activities toward improving energy efficiency and reducing direct and indirect GHG emissions. When establishing a GHG emission reduction target, Section 2(b)(ii) of EO 13514 requires the heads of agencies to consider reductions associated with implementing strategies and accommodations for transit, travel, training, and conferencing that actively support lower- carbon commuting and travel by agency staff." 5. How can agencies enhance cost savings and reduce GHG emissions resulting from official travel? Reducing or eliminating travel is one of the most effective means for agencies to minimize travel costs and reduce GHG emissions. Agencies should review internal policies, and where appropriate or practicable, develop travel policies and practices that significantly reduce or eliminate official travel. The following management, transportation, lodging, and meeting strategies may enhance cost savings and reduce agencies' emissions of GHG resulting from official travel: a. General travel management guidance. In every case, the trip not taken is the least expensive and most sustainable. When considering travel, agencies are encouraged to implement the following travel practices in agency travel programs: i. Plan Agency Travel. 1. Agencies should analyze trip data and prioritize agency travel to accomplish their missions most efficiently, including program travel, speaking engagements, conference attendance, site visits, and all other types of travel. 2. Agencies should plan travel far enough in advance to take advantage of lower airfares and ensure that the Government contractor providing travel management services offers deeply discounted airfares, when available and not inconsistent with other contracts. For example, agencies should consider deeply discounted airfares available to the general public when less expensive than GSA contract city-pair fares if travel and use of the ticket is reasonably anticipated, if schedule and routing are acceptable to meet the agency's mission, and taking into account cancellation fees typically associated with such fares if travel is cancelled. 3. Agencies should review internal guidance governing travel purposes and justification for travel to ensure that all trips are necessary -- in lieu of alternatives such as available technology. ii. Technology in Lieu of Travel. 1. Agencies should consider the use of technologies (e_c ., teleconferencing, video conferencing, webinars, social networking options, etc.) in lieu of travel, and make these alternatives available to employees in support of collaboration by agencies in accomplishing their mission goals and objectives. 2. To maximize the use of alternatives to travel, agencies should look for consistent patterns in their trips, and use conference technology tools (see ¶ 5d), where feasible. iii. Schedule Multiple-Leg Trips. Whenever possible and geographically reasonable, when agencies determine that travel is necessary and the mission takes the traveler to multiple/consecutive TIDY points, agencies should consider 2 scheduling a single trip with multiple legs or segments, instead of returning the traveler to his or her official station and conducting individual trips to each destination. b. Travel between home, airports, lodging, and temporary duty locations. Agencies should encourage employees to consider the following cost and carbon reduction strategies when building their travel cost constructions and making official travel plans: i. Luggage. Travelers should reduce the amount of luggage taken on official travel. Reducing the amount of luggage can be more cost-effective and reduces the weight of the traveler's individual carbon footprint. ii. Use public transportation. Public transportation should be a first option for local transportation at the TDY location. Travelers should be familiar with subway/trains and bus routes that are available between meetings, lodging, and other locations at which business is to be conducted. iii. Consider alternative travel options. Travelers may consider which mode of common carrier transportation is best aligned with the goals of travel cost savings and reducing GHG emissions --train, bus or airline, for example. iv. Use environmentally friendly cabs. Travelers should use alternative fueled cabs as opposed to gasoline-fueled cabs in cities and localities that have alternative fueled or hybrid cabs readily available. V. Ridesharing. Share the ride with fellow employees. Ridesharing can include either cabs or shuttle services between airports, hotels, and conferences or meetings. vi. Walking. Agencies should raise the awareness of the environmental and health benefits of walking or bicycling between lodging and meetings at the temporary duty site when practical. vii. Use alternative fueled or hybrid (AFV) rental vehicles (when available under the Defense Travel Management Office Rental Car Agreement) or Government AFVs. If AFV rental vehicles are not available, travelers should use the smallest, most fuel-efficient vehicle available that meets the agency mission. viii. Use of alternative fueled Government aircraft. If the use of a Government aircraft is required or in the best interest of the Government, agencies should use alternative fuel in Government aircraft as it becomes available through the standard fuel distribution system. c. Lodging at temporary duty locations. Agencies should encourage employees to consider the following strategies when arranging and 3 staying in lodging accommodations at their temporary duty locations: i. Stay in green lodging. Many hotels participate in green lodging certification programs that incorporate energy efficiency, water conservation, waste reduction, and other environmentally-friendly strategies into their facilities and operations. In particular, travelers should look for properties that are LEED certified, have earned EPA's Energy Star rating or participate in EPA's Waste Wise and WaterSense programs, and that have made a stated commitment to practicing environmentally preferable purchasing in the products and services used by the property. ii. Select lodging facilities to minimize the transportation needed at the TIDY location. Travelers should consider hotels that are close to their event site, especially hotels that are within walking distance. Many hotels, particularly in urban areas, are within walking distance to mass transit options that will reach the site at which business is to be conducted. In addition, many offer shuttle services to mass transit facilities or event sites. iii. Participate in hotel linen and recycling programs. Many hotels give travelers the ability to reuse linen to conserve water, reduce the use of cleaning chemicals, and reduce the discharge of"gray" water into sewage systems, as well as provide recycling containers to reduce the number of bottles, cans, etc., in the waste stream. iv. Turn off AC/heat, lights, TV, and radio when not in room. Travelers often use this strategy at home and should consider taking the same approach at the temporary duty location. V. Use electronic checkout programs. Most hotels allow travelers to view and approve their bill electronically rather than relying on paper documents. d. Hosting meetings/conferences that may require travel. When planning meetings that require participation from employees or other individuals, agencies should ensure that the following strategies, aimed at minimizing or eliminating the need for others to travel to meetings, are considered in the planning process. The following strategies will also mitigate the impact of any travel that is necessary, ensuring that resources invested in travel are well spent: i. Use Remote Conferencing Tools. Agencies should ensure that teleconferencing, videoconferencing, and audio conferencing options are in place, and encourage participants to take advantage of them in lieu of attending conferences and meetings in person. ii. Site Selection. Agencies should select meeting sites that are close and accessible by public transportation. iii. Hold meetings with green lodging and conference/meeting facilities. Agencies should hold conferences and meetings in 4 facilities that incorporate green principles. iv. Overlapping events. Agencies should consider whether scheduling meetings concurrently with overlapping attendance will capture attendees who are already on TIDY, thereby eliminating the need for multiple trips. 6. Who should I contact for further information? For further information, contact Mr. Tony Butcher, Office of Governmentwide Policy, Office of Travel, Transportation and Asset Management, General Services Administration at (202) 273-3471 or via email at travelpolicy@gsa.gov. By delegation of the Administrator of General Services, /s/ Kathleen M. Turco Associate Administrator for Governmentwide Policy 5 Monthly Distribution Report and Visitor Statistics 1`4 thiT 14 Z.5� 0-1-1-in��N, -,M*y 114�-OM APOEAN KIN", L T HBMVB Office Inquiries Office Visitor Center Walk-ins 28 5 13 4 13 13 19 13 12 37--- 157 Office Telephone Inquiries Visitors 62 49 31 24 67 71 81 272 36 24 717 Local 62 2218 7 17 15 20 13 5 13 192 Business-Related 332 228 261 223 230 188 245 71 188 209 2,175 Total Telephone Inquiries 456 299 310 254 314 274, 346 356, 229 246 0 01 3,084 Visitor Kiosk lnquiries� -- 1- -1,952 2,180-3,45ra 5,693 5,043-2,276-1,786 27,026 Total Walk-ups 1,448 353 1,839 -Hotel Information 4 10 14 26 20 33 35 30 23 20 215 Restaurant Information 78 91 99 102 Ill 183214 211 127 127 1,343 Online Inquiries Replies to E-Mails 8 14 7 8 10 27 19 20 151:::---47f-- Requests for Hotel Information 267 338 294 2431 253 276 349 222 1531 1331 2,528 Visitor Guide Downloads from Website 17 31 31 18 27 35 61 36 14 13 283 Newsletter Subscription Request -- -- 0 Total Online Inquiries 292 383 332 269 290 338 429 278 182 193 0 OL_ 2,811 20110,Visitbr Guide R6quests�� ---- Travel+Leisure Explorer(CTTC/April 201 Oj 0 0 280 190 73 50 14 0 0 0 0 0 607 Budget Travel(CTTC/April 2010) 0 0 242 335 78 13 0 0 0 0 0 0 668 Orange County Tourism Council(VisitTheOC.com) 96 107 105 90 68 57 61 56 54 281 - 722 Sunset Destination SoCal(Oct 2009) 17 5 4 0 0 0 0 0 0 0 0- 0- 26 Sunset Coastal Escapes(September 2009) 25 10 0 -0- 0 0 0 0- 0 0- 0- 0 35 California Visitor Guide 49 125 125 161 151 133 148 66 83 1,041 Total Ad Requests(Bulk Mail) 187 247 756 776 370 253 223 122 137 28 3,099 Website(Hands On Mailing) 351 421 392 344 351 383 450 307 - 201 186 3,386 Local Merchants,etc.(Eclipse Messenger) 01 10,010 5,265 6,760 4,160 3,055 4,030 3,250 6,305 3,575 3,055 49,465 Wedding/Convention/Event Requests 0 585 130 195 325 260 130 170 2650 65 2,120 Phone,VM,Email,Mail(Office First Class Mail) 8 19 34 11 13 15_-11 15-1- 170 Visitor Kiosk on Pier(In Per-son) 138 127 166 254 150 228 244 269 164 121 1,861 Total Visitor Guide Distribution 684 11,409 6,743 8,340 5,369 4,194 5,120 4,129 7,082 3,976 3,055 0- 60,101 2010 Visitor Map(printed July 2010) Kiosk(Pier) 599 1,037 927 487 388 3,438 HBMVB Office 24 27 22 2- 0 75 Certified(CA Welcome Centers/ WLGBISNA) 4,416 4,416 4,416 4,416 4,416 - 22,080 Eclipse(Local Merchants) 9,000 18,600 10,800 9,900 12,900 12,600 73,800 r Wedding/Convention/Event Requests 150_-49 0 65 65 629 Total Visitor Map Distribution 0� 0 0 0 0 14,189 24,380, 16,214 14,805 17,769 12,665 0 100,022 p a Xf I ems" 3 cC. .�";i�, •`r'� � f v tit 'V,t�i 4 a �'x3�c`°�� +�a'&��^`�•y� ��F � ���{�" •q�t.`5'��S�yT. k `E�«; 'g,y r-'�/�('�jfJ/l�l V Ur�V]�{�'��j/ SOLVED } f DNA contest • • ® - :� �� �� - resu Its 1 r i i Vi i � Y >, O Y 4 S4.99 US/$5.99 CAN Dog 0 7 i 896 004401 3 s the wetbbsite for dog lovers Other for great dog-human exercise and 21 Coeur d'Alene,Idaho University College of Veterinai fun.Sehome Hill Arboretum's 180 Human population:45,790 Medicine right in the city.The tail-wagging acres of natural forest habitat are Dog population: 17,000 town even honors a local towns open to leashed dogs who can Highlight:A city-humane society canine legend - stray Collie follow miles of trails. partnership means virtually all mix,Annie,who in 1934 was Ta _'0f'�FAilC''S=10th abandoned and lost dogs find new adopted by town railroad wor asw,w!r;� e;r,�.:�ie;rdelte tc r�u;le +G 16 Billings,Mont. homes.Dogs and their owners can ers - during the annual Ann great ci�Ies m� ogs.Here ere 30 Human population: 104,000 also enjoy local nature areas like Walk & Pet Fast. cities,listed alphabetically, Dog population:23,652 Tubbs Hill orthe Kootenai Humane hat quaiifir as super dng frend;,i. Highlight:The nonprofit Yellow Society's annual Dog Daze event, 27 Hampstead, Md. stone Valley Animal Shelter!no. featuring food,games,and canine- Human population: 6,700 11 Anchorage,Alaska took over the city shelter in early themed contests. Dog population: 2,200 Human population:290,588 2009,and has made great strides Highlight: Every town park is Dog population:65,878 in increasing adoption rates,host- 22 Colorado Springs, essentially an off-leash park Highlight: Modern metropolis,but ing low-cost spay-neuter clinics, Colo. try Hampstead Municipal Par with vast city and state parks like and getting the community to work Human population:372,437 loop trail. the pristine and dog-friendly together for dogs'benefit.May's Dog population:87,055 Chugach State Park,hundreds of Petapalooza features a costume Highlight:An abundance of dogFrHuman ntington Beach miles of trails,and year-round out- parade and a variety of contests. friendly hotels,four off-leash areas, door adventure opportunities. scenic trails,and open spaces. population: 196,62C 17 Boulder, Colo. pulation: 48,694 12 Ann Arbor,Mich. Human population:99,466 23 Coral Springs,Fla. Highlight: One-mile-long dot Human population: 114,000 Dog population:25,145 Human population: 125,000 beach where dogs can run Dog population:5,000 Highlight:The commitment of Dog population:40,000 leash free at the Pacific Highlight: Bountiful Bowls,a Boulders residents to keep dogs Highlight:Steven G.Paul Dog Ocean's edge.A local dog lo, Humane Society of the Huron happy and healthy.Boulder Book Park serves as a model for other drives the doggiebus, a free Valley program helps owners in Store welcomes dogs into the store cities wanting to offer dog parks to shuttle that takes owners any need feed their dogs.Arbor while owners browse the shelves. their residents.The Gold Coast pooches to the Huntington Brewing Company,located just off Grill offers seafood and a place Dog Beach. Main Street,welcomes dogs at its 18 Burlington,Vt. where your dog can accompany sidewalk tables. Human population:38,897 you while dining. 29 Iowa City, Iowa Dog population:3,000 Human population: 67,831 13 Annapolis,Md. Highlight:Wilderness,woods, 24 Helena,Mont. Dog population: 16,000 Human population:36,524 lakes,and hiking trails.Waterfront Human population: 70,000 Highlight: A progressive com Dog population: 7,000 Park's dog park gives canines a Dog population:40,000 munity when it comes to anin Highlight:This saying about place to romp leash free at the Highlight:Dogs are allowed to be welfare. Summer of the Arts America's Sailing Capital pretty edge of Lake Champlain. dogs,but they're also part of the brings together Iowa City's re: much covers it"All you need to feel community.The Helena Montana dents and visitors- both at home here is a good boat,a 19 Briarcliff Manor,N.Y. Kennel Club promotes responsible human and canine -for out- good hat,and a good dog"Water- Human population:9,895 dog ownership by offering classes door concert and movies seri mark's cruises of Annapolis Harbor Dog population:3,200 to all dogs and owners,donating plus jazz and art festivals. and Chesapeake Bay are open to Highlight:You can't drive through supplies to the local humane soci- dogs accompanied by owners. downtown without seeing all kinds ety,and even offering a scholar- 30 Long Beach, Calif. of dogs out with their owners.The ship to a student studying to Human population: 496,00( 14 Austin,Texas town's recreation and parks become a veterinarian. Dog population: 103,000 Human population: 786,484 department even offers dog-obe- Highlight: Haute Dogs organi Dog population: 120,000 dience classes. 25 Fargo,N.D. zation presents events like the Highlight:A perfect mixture of Human population:94,000 Howlo'ween parade that fea- friendly personalities and a city- 20 Charleston, S.C. Dog population:53,580 tures dogs and owners in cos within-a-park philosophy.The :Human population: 111,978 Highlight:Many dog-loving com- tume and the Interfaith Blessi Driskill Hotel welcomes dogs with Dog population:25,600 munity members who work on of the Animals. Dog Beach Zo its Pampered Pet program,featur- Highlight:The Audubon Swamp, behalf of dogs.Canines can also allows off-leash play. ing a custom pet bed,spring formerly a freshwater reservoir,is enjoy both the Village West Dog water,and a souvenir toy., a black water cypress and tupelo Park and Yunker Farm Dog Park. 31 Minneapolis swamp,with boardwalks and Human population: 390,13' 15 Bellingham,Wash. bridges,that let you and your 26 Fort Collins,Colo. Dog population: 107,727 Human population: 78,905 leashed dog see all kinds of ani- Human population: 130,000 Highlight:The strength and Dog population:5,000 mals,birds,and reptiles in their Dog population: 19,500 quality of pet owners, plus fi, Highlight: Many outdoor venues natural habitat. Highlight:Colorado State designated off-leash parks. 30 DGGAANCY September 2010 OCTOBER 2010 , i THE MAGAZINE FOR AUTO CLUB MEMBERS 5 JR I rr tz ® r zf ® j r : - f ' 1, pv- ,�'`A r M1 Day Trip Located on Pacific Coast Highway(State Route 1), Huntington Beach is also reachable from Interstate 405 via Heath Boulevard(exit 16).For a free Central Orange County map,visit your local Auto Club 0 branch.For driving directions,go to aaarnaps.com. TO 1405, Flu nt n Om - WARNER AVE "F u L. I-! OLSA INTERPRETIVE ENTER N m 0� IDEa� w;.... BOLSA.. , �f AVE' ;�' PARKING AREA, , z TALBERT CHICA e' FOR <r"w; BY BETH FHANER STATE - Q; ` ELIaS:�-ry BEACH'!, 00 AVE;u ith 81/2 miles of uninterrupted surf and the p exclusive right to the Surf City USA moniker, �, ;9s� GARFIELD AVE:'0 Huntington Beach celebrates waves,sun,and o KIEs sand. Named for railway magnate Henry \��`•y a ® I Huntington,the city incorporated in 1909 and gained fame S�Pety z '�during the oil boom.Today,Orange County's most populous gDAMs AyE 0 O�;�F��� _ =fl beach city hosts the U.S.Open of Surfing every summer,and it's a regular stop on the AVP Pro Beach Volleyball tour. 101 WALNUT AVE-- F m HUNTINGTON .e i ATLANTA` I LEARN �^ CITY BEACH �D Take a walking tour of the Bolsa Chica ;� —, . �� AVE Ecolo Kcal Reserve ®,which includes '31V Ap ,�; g !n� AREACJ`` a Wetlands Interpretive Center,five miles of trails,and I t HUNTING TON STATE BEACH.. abundant birdwatching opportunities.3842 Warner Avenue. -- (714)846-1114,bolsachica.org.Visit the International Surf Museum (a,located in a small art deco building L downtown,to learn the history of wave-riding through MV photos,music,and classic surf films.411 Olive Avenue. (714)960-3483;surfingmuseum.org. If� , At the beach,rent a board,a bike,skates,or >` f P��a beach chair from a concessionaire,or stroll the Huntington Beach Pier ®,which extends 1,800 feet into the Pacific and offers prime people-watching.In the — evening,buy some firewood from a beach vendor and roast s'mores over a beach bonfire.Let your pooch run off-leash b v, � at Huntington Dog Beach 0.Pacific Coast Highway between Seapoint and Goldenwest streets.(714)841-8644;dogbeach.org. tgjw` Pam' Explore 350-acre Central Park®,which includes an , equestrian center,disc golf course,walking trails,and the w ` Huntington Beach Central Library and Cultural Center. : 18000 Golden West Street. (714) 536-5486. EATGrab a patio table at the Sugar Shack(5,an HB ! 1 institution since 1967,where breakfasts include raisin bread French toast.213%,Main Street. (714) 536-0355; l hbsugarshack.com.Stop for lunch at 25 Degrees (D,a sophisticated burger and wine bar that also serves spiked sodas and shakes.412 Walnut Avenue.(714)960-2525; ; , J tz 25degreesrestaurant.com.For sunset views,dine on the beach _ at Duke's 0,a Hawaiian-themed restaurant that honors Please call to check hours and availability of businesses, the father of modern surfing,Duke Kahanamoku.317 attractions,and events before you visit. Huntington Beach Pacific Coast Highway.(714)374-6446;dukeshuntington.corn.W Marketing&Visitors Bureau:(800)729-6232;surfcityusa.com. 28 Westways I Octcber 2010 AAA.com x, S� - x , ..�� -. �h� fit. � - ..'( ,�. �t ..�., `` •s fl gQ (f1-gt ]] S t ti - fi v, i s� .,,fix �,, } ,, � �� •„ � ® ��w s 6 (� [ i x � 4 �^ *. � _: > +3 •t ,,.�- ;, x 4' - � �a "� a# yin�s' .'. ri-., Mb n p r i Y POO13 00673 7a566 „Y' r, # - two I C a ili�"j• i x• { t r \t� OR �Myr r t �+7Io"QMM.' ._•S�� - �.t�1 Beachfront Beauties: The waterfront is prom- �/ �A � �� �'�+� � • ineptly featured at the L •L {. `^. ,; G �&F`? > Huntington Beach Pier, r -• .. �� _�- - . ... �"� _ �'`'•"� 1'k� :�,„�-` •z, t�'� in San Juan Capistrano and at the Pelican Hill Golf Club,site of the • '. I new Resort at Pelican $•s Hill,in Newport Beach. -44 Impressive improvements have coastal Orange County basking in the luxury limelight by TONY BARTLETT ITH 42 MILES OF COASTLINE, ORANGE COUNTY'S BEACH CITIES !. Fazio-designed golf courses reopened have spent this decade forging a national identity, its hotels and with a new clubhouse a year ago. Thierry Grandsire, the resort's i resorts remodeling and expanding, positioning the area as a year- general manager. says the resort will round upscale leisure and meetings destination.Multiyear renova- { strive to personalize .and customize every aspect of a guest's stay. Group tions are wrapping up and several new properties are opening. bookings, he says,are a 50-50 mix of "We now have the ultimate luxury coastal resort collection ;nce"Peli and corporate meetings. "Pelican H;II will take Newport in North America. It has become a pretty exclusive destination. Beach to that next level of high-end luxury and will rival some of the ! It's all very positive and has helped interrupted beaches for eight miles. in 2010 as the central element of the j world's best resorts,"Aylesworth says. boost the county,"says Charles Alhlers, The laid-back town,trademarked - Pacific City development. Our hotel portfolio is the best it has president of the Anaheun/Orange C°rtn- ` "Surf City USA," has a historic pier, ever been. Within the last few years, ' ty Visitor and Convention Bureau. is packed with restaurants, pubs and Newport Beech nearly all of our major hotels have TV shows such as The OC and one-of-a-kind-,stores, hosts profes- I Fashionable, affluent and trendy, completed major renovations or sia i TheReal Housewives ofOraggeC'oun- sional surf and beach volleyball con- Newport Beach has nine miles of nificant upgrades." tv helped elevate the coasts profile. tests, and has 1,979 hotel rooms. beaches, one of the worlds largest That list includes top meetings But in an unusual coalition, its major Feb. 17 will mark the centenni- small boat harbors and 350 restau- properties such as the Island Hotel hotels and resorts also joined together al of its incorporation as a city, and rants, many along its waterfront. Newport Beach,the Balboa Bay Club to give the coast prestige. special events and exhibitions will be With more than 2,600 commit- and Resort, the Hyatt Regency New- The coast has been doing a great held throughout the year. table rooms and 150,000 square feet of port Beach,the Newport Marriott He- marketing job," Ahler:s says, referring "This will be big for us,a ciN'L ide meeting space, plus more opening at let & Spa and the Fairmont Newport ' to The Oceanfront,a destination alli- celebration with a different theme ! the ulna-fuse Reson at Pelican Hill,it is Beach. ance now in its fourth year of prompt- each month—history, sports, arts and ! second only to Anaheim in its amount ing the coast's four major destinations culture,the environment.'says Donna ! of Orange County meeting space. Laguna Beach of Hunrington Beach,New Beach, Mulgrew, marketing vice president at Tim Aylesworth, vice president of Featuring more than 100 galleries and Laguna Beach and Dana Point. the Huntington Beach Conference and sales for the Newport Beach Confer- artist studios and stretching seven The alliance is composed of 12 lead- Visitors Bureau. ence and Visitors Bureau.sacs the city miles along the coast, Laguna Beach ing hotels and resorts, plus golf clubs. This fall, the bureau added an gives visitors the chance to experience is known for its art scene. It has the shopping venues and three CVBS. RFP section and meeting specs to a the"good life of Southern California.- Laguna Playhouse and Laguna Art rVAi- Blaise Bartell, chairman of The revmnped wehsi[e. We have everything—champion- = seum,❑s well as art, nnrsic and d:.tnee Oceanfront and general manager of Lt- Meetings business tool: off af- strip golf; spas, world-class shopping, festivals throughout the year. guna Beach s Surf& Sind Resort, says ter the Hyatt Regency Huntington a wide-range of dining, a recreational It packs in 30 coves and beaches the coast is positioning itself as"a one- Beach Resort opened in 2003, offer- yacht harbor, nine distinct neighbor- and a tree-lined downtown of q:.uaint of-a-kind,world-class destination." ing 100.000 square feet of indoor and hoods that each have their own unique shops.cafes and bars. "What happened was"lots of new outdoor function space. Close by is culture and charm.acres of woodlands. Eleven properties have meet- ; product opened ❑nd manv people the Fulton Waterfront Beach Resort. and of course the beach and perfect ing space, including notable options thought Orange County w;ts just Dis- Two new hotels are coming, year-round weatther.'he says. like the sMontage Resort&Spa, which ney and centrsl OC." he says. 'It was thanks to new mixed-use retail,restau- Opening Nov. 26 is The Resort opened in 2003, and the Surf&Sand j the perfect time to get ncc message rant and office projects.The 157-room at Pelican Hill. Reflecting the work of Resort. which completed a $9 million out that we Lire a sophisticated and Shorehreak Hotel,a foie de Vivre prop- l6th century architect Andrea Palladio renovation late last year. unique destination." eny with 8,000 square feet of meeting and reminiscent of a Tuscan village. "Laguna Beach is a walking village space, is slated to open by ,\,[arch as Pelican Hill will feature 204 bungalow w;th shops and galleries and every- Huntington Beach part of The Strand development. The rooms and suites. 128 villas. 20,000 thing accessible—a retreat with quick Recalling early California beach towns 250-room W Huntington Beach Hotel square feet of function space. rt pool air access and where meetings are at ' and known worlchvicle for its waves, & Residences. with IL000 square feet with an amphitheater. Li spa and a very important part of the bUS;nesS Huntington Beach stretches with tin- of meeting space. is expected to open wedding chapel.The two existing Tom mix,'says the Surf y,Sand's Bartell. C MEETINGS WEST ' iNe r,m 2008 3 Costa Mesa has 10 hotels, more ings-friendly properties such as the promoting weekend group and leisure - than 2,200 hotel rooms and 101,000 recently renovated Westin South Coast business. We have lots of family attrac- square feet of hotel meeting space, Plaza, the Wyndham Orange County [ions and lots of.shopping,and are near and its 2.6 million-square-foot South and the Costa Mesa Marriott,and about biking,hiking and nature trails." Coast Plaza has more than 280 stores. a half-mile away are the Hilton Orange Meetings-friendly properties in- a The adjacent Orange County Theatre County/Costa Mesa and the Holiday elude the Hyatt Regency Irvine, the District includes the Orange County Inn Costa Mesa. recently renovated Hilton Irvine/Or- Performing Arts Center, home to sev- Home to some 100 regional. na- ' ange County Airport, the Irvine Mar- eral unique off-site venue options- tional and international corporate riott John Wayne Airport, the Atrium "We get a combination of lei- I headquarters,Irvine has 13 hotels and Hotel at Orange County Airport, and r sure and group business," says Di- 3,260 rooms. the recently renovated Embassy Suites ane Prichett,executive director of the "We are the business capital of Or- brine-Orange County Airport.0 Costa Mesa Conference and Visitors angeCounty,"saiysJenniferMcLaughlin, Freelancer Tony Bartlett has been covering the Bureau. "We're centrally located, and director of tourism at the Irvine Chan- travel trade industry for more than 20 years. there's so much to do here." ber Visitors Bureau. "With the corpo- Within easy walking distance of rate business,its an easy weekday sell tal �l the sh6pping and theaters are meet- and our lower rates help We've been e - i t Dana Point With beaches canying names such as Doheny and Capistrano,Dana Point at- tracts 2 million visitors a year. The city's harbor, with slips and moorings for 2,500 boats as well as Y k dozens of shops and restaurants, is the base for a host of activities rang- t" e Ing from sport fishing to kayaking. Its renowned Ocean Institute deliv- ers; 5,200 square feet interactive erhib- 4its and a variety of marine science pro- err ' trIry ` grams, as well as a conference center I and an event-ready outdoor courtyard. , It also offers team-building programs, * - whale-watching cruises and sailing. . Among the city's properties are I.: 1 ' � `� L - ew3� some of the coast's most upscale meet- ings resorts, including the St. Regis Monarch Beach Resort and Spa,the re- I yr cently renovated Ritz-Carlton, Laguna Niguel and the Laguna Cliffs Marriott. " w��^ Another option is the Doubletree r..- Guest Suites Doheny Beach, which unveiled a 3,000-square-foot execu- tive conference center in June. San Juan Capistrano,San Clemente and Seal Beach Just south of Dana Point, San Juan Y" Capistrano is home to the 10-acre ylis- r _ Sion San Juan Capistrano,which dates =to 1796 and has space for daytime se,. mars, banquets and receptions. The citv's Rios Historic District is Or- ange County's oldest neighborhood. SLY miles to the south is San Cle- mente, the "Spanish Village by the ° s • • Sea" built by Ole Hanson on 2,000 +• ® o acres in the 1920s.His estate,now the Casa Romantica CulaurA Center and Gardens, is popular for concerts and corporate events. Sea! Beach, just southeast of Long Beach.has a historic Main Street full of ts� shops and restaurants. Close to the Coast ' Separated by John Wayne Airport are the cities of Costa 'Mesa, about four miles from the beach, and hvine. around eight miles From the coast. ,vww.meetingsioais.con i MEETINGS WEST HIIJI 6'1T8i*dGTON.BEACH 6N9DEPENDENT THURSDAY,SEPTEMBER 16.2010 A9 FM;di,ns uothis scavenlger hunt hen I was growing up,-, and'i racked mybrains for all the- men playingvolteyball and +U'�tt� 1�¢a g*lal W W a<°avenger-Inunts usually places we would be going, out the entailed frantically secretly challenging it to iiarne a �� ' ` yumtniest-sounding appetizer rushing from neighbor to neighbor litace 1 didn't-know. Download the free;SCVNGR : from Beach Front 301.. asking for.obscure'items like colored Now,�t don't live_iniliuntinbrtan pplrcation<on an iPt one ttr My favorite bit of information Q-tips and,as a pre-teen, Beach tbut co the city lands ring Aiidrord pfaone canoe from the infornnatian stated embarrassing feminine products;- me within its:boundaries five- IT e Marketing of the,pier. but apparently that is a thing of the days a week,sometimes three gureau�rs giving thefrrst 5CJ After asking the girl stafliug the Past. ,times a day I was feeling-rather people to complete one of stand the require(]questions for Scavenger hunts no longer involve cock that[would knnw.eve ahe:trek5'a'Surf City USA SCVNGR,m editor asked her g., y every' y . a handwritten list of oddball items to :location and-wouldnt need die - raYlon beaCfi tote and a- what is the stupidest question she collect and a GPS to get there,despite my limited edition Rip Curl T shirt.`, has ever been asked. bag.Instead,all considerable navigational issues. Go to "I've been asked how to get you need is a As we drove into the city wwwsurPcityusacotr/scvngr down to the beach,"she said: V" snnart phone; boundaries,we scrolled through to.learn rnoce We both turned our heads right like an iphone,or but target locations—tine pier, and looked at the highly visible Atnd-oid.And it the beach;the Strand,the dog stairs about 20 feet away leading isti t just for beach,the 1.onglioard Pub and to the sand and Laughed. tween girls at Restaurantand4he Beach Front find the mural in the alley We only finished six of the 1.4 $rA1gITfley slumber parties. 301,restaurant,—and I couldn't between Main Strcetand the challenges.We started the Barnes The help feeling a little bit cheated.I Strand and decide which excursion about noon and ended 1-luntingtnn had expected to spend my two "wee.0nal" the creative,and up stopping to have lunch at Beach Marketing&Visitors Bureau hours"'working"at my,favorite slightly odd,creatures in the 1111by's Diner,a place I hadn't launched its own scavenger hunt places around town—the Bolsa paintings=I:would be on the been,since I was an through SCVNGR,which is a chance Chica Wetlands,Central Library mural.I said-the airplane pilot, elementary-school kid,while to explore the downtown area and Huntington Central Park,: while my web editor said blue ` checking the wate.r's temperature. through challenges,trivia and and,of course,the pier. dog seal hybrid.We.uploaded The lunch considerably cut into pictures that you upload tO the The locations were chosen by that was the pilot because I like our time allotted,but I imagine game. the Marketing&Visitors Bureau to feel the wind in my hair. the challenge creators wouldn't No physical items are collected, team based'on their favorite 'rile mural was a fun find' . _ mind too much. but YOU take photos of locations, places and where they thought hidden away;.but itcrushed.iniy "-'that's honestly kind of what share your ideas about places and visitors would like best,said cocky attitude.I had,no idea it. we had in mind,"she said."'rake answer questions;all while GI'S Donna Mulgrew,the bureau's was there.That was the first of a break and take a look at your tracks your moves.You also fret vice president of sales and several tidbits I:learned about< city." points for every challenge.you marketing.She also said they are Surf City,but.I'tn not the only The scavenger hunt was fun complete,so while you aren't going to change it up a bit with one. and added a different element to competing against:a team,there is tinne,.adcfing new places and Mulgrew,who has worked at the normal trip to Huntington still a sense of victory with every task. including new challenges: the bureau.for the last three Beach,but ultimately it was nice ticked dawn. 1'1.1 concede they know a bit years,said even she learned new just to get down there for two With about two hours to play last more than tile about what visitors things about the city. hours and enjoy the city and week,i drove to the heart of want to see'Mien they go to The other challenges were sunshine. Huntington with my web editor to Huntington,but i was a little really difficult:walking along the see what it was all about.We chose disappointed until I started the pier under the cloudless sky to Reporter BRITNiEY BARNES can the Best of Huntington Beach Trek trek. find the water temperature for a be reached at(71/1)9226.4627 ca over tile:Surfiti Surf City USA"trek, The very first challenge was to day,take a picture of shirtless brit neybrarnesC2.1lrrtimrs.corn. • _ `'R" "'" „ ` per �x 0, N 30, s w 9 a UN r P y 9P d L r P Y Dreaming of avacation getaway during the holidays?'.,> From Key West to Kauai, we've lined up exclusive discounts; super spa freebies, room upgrades, and much more *. G t k , � df Y\ F t yy "TT t i t 4 , �i .„ .*P ..._...�....r.. ..e.. ._..i`.t'w..<.. ..,. ,..,, r, .n._., Lu» ,.�...`.,-x.,.'„t`�.,...,..«..T.. u'm ew,..�._.o-.«......, ...,,.._.....i...u....u. .a e...vlu vr. ._ �......_$.. _ _ W'i TER MARION LAFFEY FOX 45 travel great getaways ~ .f s; Or3"1phoy Ocean Resort -�•� WHERE:Palm Beach ' BEACH FORECAST: Sr"ILgd1'T ore _ .. High 76,low 60 WHERE:SOUth Beach PERFECT FOR:Couples in BEACH FORECAST: } . Y t. need Of luxe leisure,shoppers High 77,low 62 t I1 �� 3 PACK:Yoga pants for classes, Room PERFECT FOR: a pareo for poolside lounging tep�?ac�e ! Couples who love =, � WHY Go:Each guest room oil; the Miami scene ; has stunning views of the sea; PACK:A bathing suit,a some have generous patios. glam dress for nights out ° Just a short drive from Worth WHY Go:The Sagamore k Avenue(think Chanel,Hermes, . epitomizes South Beach's Art Tiffany),the hotel caters to Deco look and salsa beat.They 4 adults as the island's newest it hotel exudes minimalist elan . contemporary hot spot. within the heart ofthe club ' r' HOLIDAY FUN:Enjoy holiday 441 ., and restaurant scene.Choose # music during Christmas from guest rooms,oceanfront ? t brunch and dinner and suites,penthouses,or two dancing on New Year's Eve. story bungalows.Visit the CL SAVINGS:Mention Coastal RikRak Beauty Bungalow for PERFECT FOR:Nightlife- CL SAVINGS:Mention Coastal Living and receive 2S%off the a Miami mojito pedicure. loving couples and families Living or use the code WIN150 standard$279 rate,valid HOLIDAY FUN:Festive with active,older kids when booking a minimum December 15,2010,through cocktails include peppermint PACK:Waterproof sunscreen four-night stay and receive a January 1,2011;5671540-6440 and gingerbread martinis; for parasailing,a tennis racket $150 resort credit.Rates start i cromphoycom. eggnog is served poolside. WHY GO:Despite being at$275;8001233-7234or CL SAVINGS:Mention Coastal within walking distance of keywest.hyott.com. Living and receive a$50 Duval Street,the city's main ' resort credit,daily American drag,the Hyatt Key West Hammock breakfast buffet for two,and a Resort and Spa has Gulf-view Beach Resort Hotel Shorebreak one category room upgrade. rooms and a tucked-away WHERE:Palm Coast WHERE:Huntington Beach Rates start at$275;305/535- feel.The resort's Jala Spa is BEACH FORECAST: BEACH FORECAST: 8088 crsagamorehotel.com. a must for rejuvenating High 67,low 49 High 64,low 48 treatments,including hot PERFECT FOR:Golfers,families 1 PERFECT FOR:Active singles, Hyatt Key West stone massage. with young kids and teens the family that surfs together Resort and Spa HOLIDAY FUN:Christmas PACK:Your clubs,binoculars PACK:A lightjacket for nights WHERE:Key West dinner is served at SHOR for manatee sightings by the fire pit,board shorts BEACH FORECAST: American Seafood Grill WHY GO:Just south of historic WHY Go:The only Huntington High 77,low 67 overlooking the ocean. St.Augustine,Hammock Beach hotel located near the o Beach overlooks two miles of iconic intersection of Main pristine Atlantic shoreline. Street and the Pacific Coast Hyatt Key West 3 Resort and Spa Stay in a luxury suite,multiple- Highway—in the heart of Surf room villa,or rental home.Two t1t ?�' City—the Shorebreak is in the championship golf courses, midst of shopping,dining,and ^ � j: y d eight pools,and a live entertainment,all within o ;r 117footcharter earshot of the crashing Pacific. yacht will keep a HOLIDAY FUN:Sip compli- r 9 � Y p tl � '�, o everyone busy. T2St71t i mentary happy hour wine " � + HOLIDAY FUN. CIeC�ltF and eggnog starting two o .''7 } j Children can eat weeks before Christmas;shop breakfast with Santa on �j,zj for last-minute gifts on The Christmas Eve morning. Strand just outside the hotel. Holiday movies by the pool CL SAVINGS:Rates start at o a '3- are followed by s'mores. $179 for deluxe city courtyard + ` CL SAVINGS:Mention Coastal rooms and include cookies, Living and Winter Wonderland hot cider,breakfast for two, in The Sand to receive a and late check-out;877/744- '" $100 resort credit.Rates start ! 11 i7orshorebr2akhotelcom.> o at$386,8661841-0287 or hommockbeach.com. 46 COASTALLIVING.COM December3010/January9_011 X-1 P�l 4��_MjAll� T-V n "L� CIA W"f- 4t, AN, af 4'�!� 4-vs�WRI gg P le Ar v- 91 TA It 40 4W A It- ZZ >, , ;Zj' .......... 4611� Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, September 21, 2010 Shorebreak Hotel 500 Pacific Coast Hwy Huntington Beach, CA 92648 Epic 1&2 Meeting Room Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting. Questions on agenda items may be directed to Donna Mulgrew,HBMVB COO,at(714)969-3492• HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA I. Call to Order and Antitrust Reminder(see reverse)by Chair Margie Bunten II. Roll Call: Ali, Barnes, Beukema, Bunten, Dettloff, Dodge, Gagnet, McLin, Patel;,,Perry, Phelps, Riddell, Shafer,Torrence,Vaughan. III. Announcement of Late Communications IV. Public Comments— Chairperson(limited to 3 minutes/person). The HBMVB welcomes public comments on all items on this agenda or,of community interest. We respectfully request that this public forum be utilized in a posh ve aid/or constructive manner.Please focus your comments on the issue or`concern thatyou would''like to bring to the attention of the Board. V. Review of 20o8/og Bureau Audit by Robert J. Callan'fi, CPA&Partner, Diehl, Evans& Company VI. Approval of June 22 Board Meeting Minufes'(blue pages) VII. TOT report by City Treasurer Shari Frei&e ich, reflecting payments through July 2010 (pink pages) VIII. Financial Report by CFO Cheryl Phelps(green pages) IX. Chairman's Report by Chair,"Margie Bunten a. Public Hearing to approve HB Hotel/Motel Business Improvement District renewal at lasf�gy6hipg'UB City Council Meeting b. Hotel Travel Update/Study Session with City Council C. Board Member"'articipation: Board and Committee Meeting Schedule for Fiscal Year Zoo/1i(yellow pages) HBMVB Board Agenda 9-21-10.doc Page 1 of 4 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, September 21, 2010 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or ujhere the Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage,"transportation, sightseeing, or other services or facilities of stakeholders;','including but not limited to prices or rates to be charged to conuenti6n'(groups; tour groups or tour operators, including off-season prices or discounts; B. Changes or proposed changes in the prices or rates, of Hotel or motel rooms,food and beverage, transportation, sightseeing;;or, other services offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the establishment and determination of prices, rates, discounts, terms, and conditions or rental; D. Plans of individual stakeholders covering increases or reductions in distribution or marketing of particular products,or services. E. Restrictions on legal>advertising,or promotional activities. F. Matters relating;to actual-'or potential suppliers or customers that might have the effect,of excludina''ihem from any market or of influencing others not to deal with them. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, September 21, 2010 X. Election of New Directors &Officers for FY2olo/il a. Nominating Committee Report by President/CEO Steve Bone b. Election of New Director: Tom Shields, Operating Partner, Spark Woodfire Grill(director from restaurant industry) c. Reappointment of Existing Directors: i. Election to First Full Term: Kevin Patel(hotel), Howard Johnson Express Inn&Suites ii. Election to First Full Term: Robert Vaughn (service-related industry), Best Transportation iii. Election to Second Full Term: Cheryl Phelps(hotel), Hyatt Regency Huntington Beach Resort&Spa iv. Election to Second Full Term: J.D. Shafer(hotel)""'Hilton Waterfront Beach Resort d. Approval of Officers for&Y2010/11 i. Chair: Kevin Patel ii. Vice Chair: Marco Perry iii. Vice Chair: Cheryl Phelps iv. Chief Financial Office: J.D. Shafer v. Immediate Past Chair: Margie_Bunten XI. New Business a. Recognition of outgoing Director Ron,McLin by Chair Margie Bunten b. Resolution to Adopt Final Fiscal Year 2010/2oll Budget C. Resolution/Response:' j y�of Huntington Beach Emergency Response Recovery Program d. Resolution/Response: California Proposition 21 and the effect on the City of Huntington,Beach Proposition 21 would give California vehicles free day-use admission to the state�parks in exchange for a new$18 vehicle license fee,which will be,speczfically'dedicated to state parks and wildlife conservation. XII. Marketing Report b'"VP Donna Mulgrew a. .Publications i -Visitors Map/Visitors Guide/Dining Guide ii. Annual Community Report Sustainable Tourism Resource Guide b. Advertising i. Canadian Traveller Co-op c. Online and Website i. Sustainable Tourism Microsite ii. Social Media Update — SCVNGR d. Public Relations(see media clip samples in packet) i. Press FAMiliarization Tours Update ii. Travel Media Showcase: Trade Show in Irvine this week followed by official post-FAM in Huntington Beach this weekend(20 journalists) Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, September 21, 2010 iii. California Travel and Tourism Commission Media Event in Hollywood, September 28 e. Meetings Sales and Marketing d. International Marketing&Sales i. UK SuperFAM Finale Bid for October 2010 I SoulCal Campaign iii. CTTC EuroMission in July e. Orange County Tourism Council: Rack Card and Sweepstakes Report XIII. Sustainable Tourism Committee Report by Chair Shirley Dettloff XIV. Advocacy Committee Report by Chair Joyce Riddell XV. President's Report by CEO Steve Bone a. US Open of Surfing Economic Impact Report b. Film Marketing for the City of Huntington Beach c. Pier Plaza Visitor Kiosk: Operating hours —Noon to 5 00-P.m extended hours on holidays and special events as needed Visitor Information also available at Bureau offices from 9:0o a.in to°;5:0o p.m: Monday through Fridays. d. CTTC (California Travel&Tourism Commission)Update e. OCTC (Orange County Tourism Council) Update XVI. Open Discussion/Announcements XVII. Adjournment XVIII. Next Board Meeting: Tuesday, November,23;_.2oioat 3:30 P.M. (Hyatt Regency Huntington Beach Resort and Spa) HUNTLN'GTON BEACH CONFERENCE AND VISITORS BUREAU FINANCIAL STATEMENTS WITH REPORT ON AUDIT BY INDEPENDENT CERTIFIEI?' PUBLIC ACCOUNTANTS FOR THE YEARS ENDED SEPTEMBER 30,2008 AND 2007 HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU , TABLE OF CONTENTS September 30, 2008 and 2007 Page Number Independent Auditors' Report 1 Financial Statements: Statements of Financial Position 2 Statements of Activities 3 Statements of Cash Flows 4 - 5 Notes to Financial Statements b - 10 August 11, 2009 INDEPENDENT AUDITORS' REPORT To the Board of Directors of the Huntington Beach Conference _ and Visitors Bureau Huntington Beach, California We have audited the accompanying statement of financial position of the Huntington Beach Conference and Visitors Bureau (Bureau), a not fo profit organization, as of September 30, 2008 and 2007, and the related statement of activities and:cash flci vs.for the years then ended. These financial statements are the responsibility of the management of the Bureau. Our responsibility is to express an opinion on these financial statements based on our'aidits. We conducted our audits in accordance with audit ng'standards generally accepted in the United States of America. Those standards require that we plan 'and perform the audit to obtain reasonable assurance about whether the fnancial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting;the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the verall financial statement presentation. We believe that our audit provides a reasonable basis for our optnin, In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of the Bureau as of September 30, 2008 and 2007, and the changes in its net assets and its cash flows for the years then ended in conformity with accounting principles generally accepted in the United States of America. - 1 - HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU STATEMENTS OF FINANCIAL POSITION September 30, 2008 and 2007 2008 2007 ASSETS CURRENT ASSETS: Cash and cash equivalents (Note 3) $ 339,193 $ 366,925 Restricted assets - cash 21,417 17,965 Certificates of deposits (Note 3) 398,201 192,329 Accounts receivable 255,711 256,689 Prepaid items 29,983 1,939 TOTAL CURRENT ASSETS 1,044,505 835,847 CAPITAL ASSETS, NET OF $27,396 AND $25,379 ACCUMULATED DEPRECIATION, RESPECTIVE (NOTE 4) 14,402 20,940 OTHER ASSETS: Intangible assets, net of$2,665 and $0 accumi&ted amortization,respectively(Note 21q) 50,635 - Deposits (Note 5) 1,815 1,815 TOTAL OTHER ASSETS 52,450 1815 TOTAL ASSETS S 1,11.1,357 $ 858,602 LIABILITIES AND STET ASSETS CURRENT LIABILITIES. Accounts payable S 63,056 $ 48,248 Accrued liabilities 26,206 6,481 Compensated absences payable 3,863 2,448 Restricted liabilities - due to associations 21,417 17,965 TOTAL CURRENT LIABILITIES 114,542 75,142 NET ASSETS: Unrestricted 996,815 783,460 TOTAL LIABILITIES AND NET ASSETS S 1,11.1,357 $ 858,602 See independent auditors'report and notes to financial statements. - L HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU STATEMENTS OF ACTIVITIES For the years ended September 30, 2008 and 2007 2008 2007 REVENUES: Grant from the City of Huntington Beach $ 660,268 $ 653,247 Business Improvement District (BID) income 659,298 656,999 Miscellaneous income 34,729 51,992 TOTAL REVENUES 1,354,295 1,362,238 EXPENSES: Payroll: Salaries 394,249 286,421 Payroll taxes-employer 28,753 23,013 Employee benefits 46,051 47,678 Total Payroll 469,053 357,112 Other Operating: Advertising 447,519 293,978 Amortization 2,665 Travel and auto 12,905 17,668 Dues and subscriptions 8,820 7,420 Fulfillment(includes postage and brochure distribution services) 77,582 72,445 Accounting and legal fees 60356 ;��6 72,658 Insurance-liability 9.055 3,698 Rent 271089 25,799 Office supplies 10.144 9,199 Depreciation 4,919 5,318 Research 7,129 5,293 Telecommunications 5,191 4,868 Trade show 8,373 11,017 Miscellaneous 7,886 12,218 Total Other Operating . 689,633 541� TOTAL EXPENSES 1,158,686 898,691 OPERATING INCOME 195,609 463,547 NONOPERATING REVENUES (EXPENSES): Interest income 20,119 7,422 Loss on disposal of capital assets (2.373) (190) TOTAL NONOPERATING REVENUES (EXPENSES) 17,746 7,232 NET INCOME 213,355 470,779 NET ASSETS AT BEGINNING OF YEAR, AS RESTATED (NOTE 7) 783,460 312.681 NET ASSETS AT END OF YEAR $ 996,815 $ 783,460 See independent auditors`report and notes to financial statements. - 3 - HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU STATEMENTS OF CASH FLOWS For the years ended September 30, 2008 and 2007 2008 2007 CASH FLOWS FROM OPERATING ACTIVITIES: Cash received from customers and grantors S 1,355,273 $ 1,349,789 Cash payment to suppliers for goods and services (695,285) (617,930) Cash payment to employees for services (447,913) (363,915) NET CASH PROVIDED BY OPERATING ACTIVITIES 212,075 367,944 CASH FLOWS FROM INVESTING ACTIVITIES: Certificates of deposit purchases/maturities, net (205,872) (88,453) Interest income 20,119 7,422 NET CASH USED BY INVESTING ACTIVITIES (185,753) (81,031) CASH FLOWS FROM CAPITAL AND- RELATED FINANCING ACTIVIT_IES Purchases of capital assets (754) (4,886) Purchases of intangible assets':::.,.,.,,, (53,300) - NET CASH USED3 BY CAPITAL AND RELATED FINANCING ACTIVITIES (54,054) (4,886) NET INCREASE IN CASH AND CASH EQUIVALENTS (27,732) 282,027 CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR 366,925 84,898 CASH AND CASH EQUIVALENTS AT END OF YEAR S 339,193 $ 366,925 (Continued) See independent auditors'report and notes to financial statements. - 4 - HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU STATEMENTS OF CASH FLOWS (CONTINUED) For the years ended September 30, 2008 and 2007 2008 2007 NET CASH PROVIDED BY OPERATING ACTIVITIES: Operating income $ 195,609 $ 463,547 Adjustments to reconcile operating income to net cash provided by operating activities: Depreciation 4,919 5,318 Amortization 2,665 - Changes in assets and liabilities: Accounts receivable 978 (12,449) Prepaid items (28,044) 43 Accounts payable 14,808 (81,712) Accrued liabilities 19,725 (2,401) Compensated absences 1,415 (4,402) Total adjustments 16,466 (95,603) NET CASH PROVIDED BY OPERATING ACTIVITIES $ 212,075 $ 367,944 NONCASH CAPITAL AND RELATED FINANCING ACTIVITIES. Loss on disposal of capital assets $ (2,373) $ (190) See independent auditors'report and notes to financial statements. - 5 - HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU NOTES TO FINANCIAL STATEMENTS September 30, 2008 and 2007 1. ORGANIZATION: The Huntington Beach Conference and Visitors Bureau (Bureau), a not-for-profit organization, was formed on December 15, 1988. The Bureau was established to promote, and attract visitors to the City of Huntington Beach (City). The Bureau is supported primarily through a 1% assessment on hotel/motel revenues levied by the City on behalf of the Huntington Beach Hotel/Motel Business Improvement District (BID) which consists of all the City's hotels and motels and is administered by the Bureau, as well as a recurring annual contract with the City that grants a sum equivalent to 10% of the City's Transient Occupancy Tax (TOT) collections eddh month to the Bureau. The BID income represents 48.7% and 48.2% of operating revenues and.the.City grant represents 48.8% and 48.0% of operating revenues for the years ended September:30, 200&and 2007, respectively. 2. SIGNIFICANT ACCOUNTING POLICIES: A. Financial Statement Presentation The financial statements are presented in accordance with:FASB Statement No. 117, Financial s Statements of Not-for-Profit Organizations: B. Basis of Accounting: The financial statements of lie Hu ingtot;Beach Conference and Visitors Bureau (the Bureau) have been prepared on the accrual basis of accounting. Revenues are recognized as they are earned and expenses are recognized as they are incurred whether or not cash is received or paid at that C. Tax Exempt Status!. The Bureau is a California corporation which has been granted exemption from Federal income taxes under Section 501(c)(6) of the Internal Revenue Code and from California franchise taxes under the General Nonprofit Corporation Law of the State of Californian. However, the Bureau is responsible for Federal and California income taxes on unrelated business income. To date, the Bureau has not paid Federal or California income taxes. Management believes that these income taxes, if any, would not materially affect the Bureau. D. Cash and Investments: The Bureau's cash and cash equivalents consist of demand deposits, money market accounts, certificates of deposit with maturities of three months or less at the time of purchase, and petty cash which are stated at cost. Certificates of deposit with maturities greater than three months at the time of purchase are also stated at cost. See independent auditor's report. -6 HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU NOTES TO FINANCIAL STATEMENTS (CONTINUED) September 30, 2008 and 2007 2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED): E. Restricted Assets and Liabilities: The Bureau processes cash receipts and disbursements for the Huntington Beach Restaurant Association, Huntington Beach Hotel / Motel Association, and Downtown Huntington Beach Business Association. The funds are for the above entities use only and not available for the Bureau's operations. Therefore, the results of operations of these.entities are not included in the financial statements. F. Capital Assets: All capital assets are valued at cost. Donated capital assets are valued at their estimated fair market value on the date received. The Bureau has set tle`capitalization threshold for reporting assets at$500. Depreciation of capital assets was provided usYng the straight-line method over the following estimated useful lives: Furniture 10 years Office lqupment 5 - 7 years Leasehold I nprovements 4 years G. Amortization The Bureau purchased. the ebsite domain name huntingtonbeach.com which was put into service in January 2008. This intangible asset is being amortized over a 15-year period on a straight line basis. H. Compensated Absences: The Bureau records compensated absences for accrued vacation for all full-time employees. The expense is recorded when earned. I. Accounts Receivable: The Bureau carries a receivable balance for City grant revenues and BID income earned for the months of August and September equal to the related receipts collected subsequent to year end due to the nature and. timing of these revenue sources. As a result, no allowance for doubtful accounts is taken into consideration. See independent auditors' report. _ 7 _ HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU NOTES TO FINANCIAL STATEMENTS (CONTINUED) September 30, 2008 and 2007 2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED): J. Net Assets: In accordance with FASB Statement No. 117, Financial Statements of Not-for-Profit Organizations, the Bureau is required to report information regarding its financial position and activities according to three classes of net assets: unrestricted net assets, temporary restricted net assets and permanently restricted net assets. The Bureau did not have restricted or temporarily restricted;net assets in fiscal years ended September 30, 2008 or 2007. All net assets repo]ft tepreserit;.,unrestricted resources over which the Bureau Board had discretionary control K. Use of Estimates: The preparation of financial statements,;in conformity with generally accepted accounting principles in the United States of America,:requires �nzanagement to make estimates and assumptions that affect certain reported amounts and.,disclosures. Accordingly, actual results could differ from.those estimates 3. CASH AND INVESTMENTS,' As of September 30, 2008 and 2007, cash and cash equivalents consisted of the following: -008 2007 Cash and cash equivalents: Cash Deposits $ 32,613 $ 18,457 Petty Cash 93 217 Money Market Accounts 306,487 348.251 Total $ 339,193 $ 366.92{ Certificates of Deposit $ 398.201 $ __ 192.329 As of September 30, 2008 and 2007, the Bureau had cash and certificates of deposit balances in excess of federally insured limits totaling $101,093 and $369,503, respectively. Cash and certificates of deposit balances were regularly in excess of federally insured limits during these years. See independent auditors' report. - 8 - HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU NOTES TO FINANCIAL STATEMENTS (CONTINUED) September 30, 2008 and 2007 4. CAPITALASSETS: Capital assets consisted of the following at September 30, 2008: Balance Balance October 1, September 30, 2007 Additions Deletions 2008 Furniture and equipment $ 38,320 S 754 $ (5,275) $ 33,799 Leasehold improvements 7,999 - - 7,999 Total capital assets 46,31.9 754 (5,275) 41,798 Less: accumulated depreciation (25,379) {4.919) 2902 (27.396) Total capital assets, net $ 20,940 .. 4165) $ (2.373) $ 14.402 Capital assets consisted of the following at September Balance Balance October 1 September 30, 2006 A ditions Deletions 2007 Furniture and equipment 3 '535 $ 4,886 $ (2,101) $ 38,320 Leasehold improvements 7,999 - - 7,999 Total capital assets 43,534 4,886 (2,101) 46,319 Less: accumulated depreciation (21.972) (51318) 1,911 (25.379) Total capital assets, net S _ 21 562 (432) $ (190) $ 20,940 Depreciation expense was S4,919 and $5,318 for the years ended September 30, 2008 and 2007. See independent auditors' report. - 9 - HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU . NOTES TO FINANCIAL STATEMENTS (CONTINUED) September 30, 2008 and 2007 5. LEASE COMMITMENT: The Bureau leases its office space. In March 2003, the Bureau moved to a new location and entered into a new four-year operating lease agreement with a base rate of$1,815 per month. The lease contract was extended for an additional four years on February 2007. The base rate increases on an annual basis by the change in the Consumer Price Index (CPI). The annual increase will be at a minimum 3% and a maximum 6%per year. Lease costs of its office space include utilities, maintenance, janitorial and parking expenses. The total lease expenses were$27,089 and S25,799 in 2008 and 2007,<tespectively. 6. EMPLOYEE RETIREMENT PLAN: All employees are eligible to enroll in the Bureau's 457(b).salary deferral plan upon the first day of employment and to make optional contributions to the Plan up to the limit permitted by federal and state law. Employee contributions are 100y vested. As of January 1, 2006, the Bureau has implemented 401(k) employee retirement plan covering all full-time employees credited with One year of service. Under the new program, the Bureau contributes 4% of all employee`Compensation :starting the first day of employment without a waiting period. In addition, the Bureau snatches 10':0% of elective employee contributions up to 4% of compensation for a total patentia compensation of 8% of salary. Employee contributions are 100% vested; Bureau contributions vest over a 4-year period as follows: 1 year ofservice 25% vested 2 years of service 50% vested 3 years of service 75%vested 4 years of service 100% vested Total employer contributions to the plan were $14,1.74 and $15,190 for the years ended September 30, 2008 and 2007. 7. RESTATEMENT OF NET ASSETS: Beginning net assets has been increased by S53,266 to correct the accounts receivable balances which had previously excluded certain accruable grant revenues. See independent auditors' report. - 10 - Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, June 22, 2010 1 r 3:30 p.m. Cie o Mare II, Hilton Waterfront 21100 Pacific Coast Highway Huntington Beach, CA 92648 BOARD MEMBERS PRESENT: Brett Barnes, Suzanne Beukema,Margie Bunten, Shirley Dettloff, Steve Dodge, Ron McLin, Marco Perry, Cheryl Phelps,Joyce Riddell,JD Shafer, Robert Vaughan BOARD MEMBERS ABSENT: Michael Ali, Michael Gagnet, Kevin Pate, Deai Torrence, GUESTS PRESENT: Joe Carchio,Shari Freidenrich, Kellee Fritzal, Laurie Payne;'Merritt Sher, Randy Christiansen ; STAFF PRESENT: Steve Bone, Madison Fisher,Nicole Llido, Donna Mulgrew I. Meeting called to order with Antitrust Reminder(see reverse of agen(ta),,at 3:35 P•m• by Chair Margie Bunten II. Roll Call-Welcome to Steve Dodge, new board member Michael-Ali'absent for third meeting in a row.Motion to excuse MichaehAh's absence from today's meeting. Motion/second by Riddell/Bunten.Ayes unam'nous Excused absence approved.- .. �r.z. .,.. III. Public Comments - Laurie Payne provided updates\to the 4th of July schedule of events and new parking rules. IV. Approval of April 27 Board MeetmgyM i,hutes— Motion/second by Riddell/Phelps. Ayes unanimous. Minutes approved V. TOT report by City Treasurer Sharia Frerdenrich, reflecting.payments through April 2009 . ,..,. VI. Financial Report byPresdent Steve Bone for CFO Cheryl Phelps— Motion/Second by Dettloff/iRiddell Ayes unanimous. Financial Report approved. VII. Chairperson's Report by Chair Margie Bunten— Reminder to Board members to stay for reception-Honoring the�,iand opening of Surf Hero Market after today's meeting. Update on resolutioasof Trademarks International and McKee vs. HBMVB disputes. Motion to change board meeting schedule to six meetings during the 2010-2011 Fiscal Year Motion/second by 3I'erry/Phelps.Ayes unanimous. Meeting schedule change approved. �� VIII. Z,.Nomin at.ng C®mgrnittee Update by President Steve Bone.Nominating Committee consists of Kevin Patel, Margie Bunten and Brett Barnes.An open board seat willbe,available from Ron McLin,who has completed his second board term. Kevin Patel ' and Robert Vaughan need to be re-appointed to their first full term. Cheryl Phelps and JD Shafer need to be re-appointed to their second full term. Committee will meet within the next 3o days. Elections will be held at September board meeting. IX. Resolution to authorize HBMVB Staff to Prepare Annual Report of Huntington Beach Hotel/Motel BID. Motion/second by Shafer/Dettloff.Ayes unanimous. Resolution approved. X. Resolution to Approve Draft Fiscal Year 2010/2011 Budget for submission with Annual Renewal Package for Annual Report of Huntington Beach Hotel/Motel BID. Final HBMVB FY2010/2011 Budget to be approved by Board at 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau � g Tuesday, June 22, 2010 September Board Meeting. Motion/second by Dettloff/Dodge.Ayes unanimous. Draft Marketing Plan and Budget approved. XI. Sustainable Tourism Committee Report by Chair Shirley Dettloff- "Steps Toward a Sustainable Huntington Beach"white paper,written by committee and edited by Dave Carlberg, is in final draft form. HBMVB staff will format to create print/online versions. XII. Marketing Report by VP Donna Mulgrew- New Visitors Map will be distributed next week. Dining Guide moving forward with Nicole Llido as project manager. 2011 Visitor Guide will begin in August. Update on print advertising,Sustainable Tourism microsite, SCVNGR social media application, FAM tours, trade shows -showsj-a d,sales missions. SCVNGR will be launched by US Open. California Cup and Pow Wow Update— event put HB on international market. HBMVB,with Hilton, Hyatt and CTTC, is bidding for UK SuperFAM Finale in October 2oio. Madison and Donria.will be attending CTTC EuroMission in July. OCTC rack card and sweepstakes update XIII. Advocacy Committee Report by Chair Joyce Riddell Committee will be meeting June 24.All goals were accomplished during National Tourism Week. The committee will discuss Tourism Awards at next meeting , XIV. President's Report by CEO Steve Bone -The, is,�Proceeding.Visitor Kiosk awnings have been removed. Bone participating in C'ITC Strategic Plan Task Force and Marketing Advisory Committee. Orange County>Tourism Council Update: Will Kimpton, President&CEO of OCTA, is working with,CalTrans to review and update all destination signage in Orange County for local cities, 'including Huntington Beach. XIV. Hospitality Industry Event Reminders - Hotel Travel Update/Study Session with City Council on July 6 at 4:00 p.m.* . XV. Open Discussion/Announcements = Surf Hero Market at the Waterfront Hilton now open year-round,.with Starbucks coffee; a deli and gift shop. City Council member Joe Carchio asked for lelp with advertising Huntington Beach's public recycling program, the first in Southern California. City staff member Kellee Fritzal announced new Bike Valet parking program, opening of Motel No Tell on PCH for the US Open of Surfing, and the KIIS FM Beach.Shack on the pier during summer weekends. XVI. Motion to adjourn meeting 5 . Motion/Second by Phelps/Beukema.Ayes unanimous. il Meeting adjourned at 14 p.m. *The,Hotel Travel Update/Study Session with City Council actually occurred on August 16, 2010 ` 2 City g®f Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru August 2010 Transient Occupancy Occupa*ncy Tax Receipts Reflecting July Occupancies n -Current Month I 1 2 1 e on July 20 0 Year o Date - Jul 0 0 y t y Last Year This Year Change %Change Last Year This Year Change %Change $705,133 $797,084 $91,951 13.0% $4,300,110 $4,534,683 $234,573 5.5% j *Excludes audit Monthly TOT Comparison to Prior Years *Annual (in thousands) YTD $900,000 ®Prior Year $8,000 $8,000 $800,000 7 3 Year Average $700,000 $7,000 � r $7,000 ®= Current Year , � $600,000 ' $6,000 y � $6,000 $5 000 a �' $5 000 $400,000 M " $5289� r $5319{ x $4 000 �$4 7s8 � �f $4 000 $300,000 s �t � a $3 000 -�, =, . 111 �a 300 $3 000 $2oo,00a a $100,000 t $2,000 e o s $2,000 f } EL`3 z^8 b S "k N ",y^i.. f 000 °�° °�`°°�°�`°�� �ac�cJa o� QQc� A A ��°�� $0 $0. °, p°° �a �e PSvQ� 2005/06 2006/07 2007/08 2008109 2009/10 Fiscal Year 2006/07 Fiscal Year 2007/08 Fiscal Year 2008/09 Fiscal Year 2009/10 Actual %Change Actual %Change Actual %Change Actual %Change October $469,333 4.3% $563,938 20.2%. $441,902 (21.6%) $411,281 (6.9%) November $376,324 0.4% $419,909 . 11.6% $399,398 (4.9%) $291,335 (27.1%) December $337,912 (2.2%), $337,105 (0.2%) $278,148 (17.5%) $266,439 (4.2%) January $440,692 1.3% $496,899 12.8% $349,357 (29.7%) $365,195 4.5% February $459,658 8.2% $512,087 11.4% $358,467 (30.0%) $369,754 3.1% March $625,959 26.1% $590,311 (5.7%) $389,473 (34.0%) $487,182 25.1% April $568,124 29.0% $477,179 (16.0%) $429,997 (9.9%) $438,887 2.1% May $567,350 15.4% $550,682 (2.9%) $429,830 (21.9%) $521,685 21.4% June $641,994 10.7% $573,493 (10.7%) $518,406 (9.6%) $585,841 13.0% July $801,779 9.8% $797,558 (0.5%) $705,133 (11.6%) $797,084 13.0% August $751,720 9.2% $775,941 3.2% $669,946 (13.7%) $0 September $532,662 8.4% $493,407 (7.4%) $446,966 (9.4%) $0 TOT Audit Assessment Billed $99,330 $3,332 $12,862 Total: $6,573,506 10.5% $6,687,838 1.7% $5,420,354 (19.0%) $4,547,545 5.5% Budget $6,095,000 9.1% $6,500,000 6.6% $7,500,000 15.4% $5,400,000 (28.0%) Actual Prior Yr Receipts vs. Budget% 2.5% (1.1°10) 12.1% (0.4%) City of Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru August 2010 1.% Business improvement District Assessment Reflecting July ®ccu� ancies. Current Month - July 2010 *Year to Date - July 2010 Last Year This Year Chan e %Change Last Year This Year Change %Change $70,481 $79 652 1 $9,172 13.0% $ 429-969 $ 453.232 $23,263 5.4% *Excludes audit Monthly BID Comparison to Prior Years $90,000 *Annual (in thousands) $80,000 Prior Year $800 w £ ,E $800 a �, 03YearAvera a $700 " $6573 $659 700 $70,000 9 $.9 % - � x $ $60,000 ---Current Year $600 $542 $600 .sy g , r� . Sx, r ' $50,000 $500 F x� ;, $500 $40,000 $532 x , $400 $400 $30,000 :, a $430 " v 5�53 , { $20,000 $300 t $300 $10,000 $200 ,, ,, ? _ $200 F $0 $100 q, . e '`a i x ...�, <rx W.ra t` $1 00 ago"_ $0el z $0 ,; � CP�g � 2005/06 2006/07 2007/08 2008/09 2009/10 Fiscal Year 2006/07 Fiscal Year 2007/08 j Fiscal Year 2008/09 Fiscal Year 2009/10 Actual %Change Actual % Change Actual % Change Actual % Change October $46,933 4.3% $56,394 20.2% $44,190 (21.6%) $41,114 (7.0%) November $37,632 0.4% $41,991 11.6% $39,940 (4.9%) $29,110 (27.19/6) December $33,791 (2.2%) $33,710 (0.2%) $27,816 (17.5%) $26,619 (4.3%) January $44,069 1.3% $49,690 12.8% $34,936 (29.7%) $36,508 4.5% February $45,966 8.2% $51,209 11.4% $35,847 (30.0%) $36,975 3.1% March $62,595 26.1% $59,031 (5.7%) $38,940 (34.0%) $48,694 25.0% April $56,813 29.0% $47,718 (16.0%) $43,000 (9.9%) $43,889 2.1% May $56,735 15.4% $55,079 (2.9%) $42,983 (22.0%) $52,106 21.2% June $64,214 10.8% $57,349 (10.7%) $51,836 (9.6%) $58,565 13.0% July $79,852 9.4% $79,756 (0.1%) $70,481 (11.6%) $79,652 13.0% August $75,114 9.1% $77,594 3.3% $66,995 (13.7%) $0 September $53,195 8.3% $49,322 (7.3%) $44,640 (9.5%) $0 TOT Audit Assessment Billed $7,574 $50 $0 Total: $656,909 10.4% $666,418 1.4% $541,654 (18.7%) $453,232 5.4% I City of Huntington Beach I 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru August 2010 , � k. Transient°'Occ'up'ancy Taz Receipts 62eflecting 3July ®"ccupancies Hotels.Over,"151,Rooms Hotels Under 15Q Rooms. Current Month - June 2010 Current Month - June 2010 Last Year 11This Year Change %Change Last Year N Th's Yeer Chan e %Change 589,791 $670;409 $80,618 13.7% $115,342 $1 6,675 $11,333 9.8% I Monthly TOT ® Fiscal Year 2009/10 " Over Under 151 � ®Over 151RoomS .`�®®Under 150 Rooms 150 $700,000 $210,000 f a�a $600,000 � � K , 4 $180,000 $500,000 $150,000, d ;, $400 000 $120,000 j f B,A. >�,,�z' ;, 3 E 4 4•"+ Y 4�: 2` ;ki 2't xi W $3m'%A- 3' fy.. 'fv �r Y s $300,600 >9 �O $90,000 .$200,000 ® S �V � ® r ® a K „ g � � $60,000 ._ $100,000 b �� z $30,000 0 October November December January February March April May June July August September Fis cal Year 2008/09Fiscal Year 2009/10 City Fiscal Over 151 %Change Under 150 %Change Over 151 %Change Under 150 %Change Period Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. October n/a n/a $64,521 (34.0%) $345,276 n/a $66,005 2.3% November n/a n1a $86,741 14.9% $239,824 n/a $51,512 (40:6%) December n/a n/a $59,474 (14.7%) $215,616 n/a $50,823 (14.5%) January n/a n/a $66,543 (9.0%) $318,927 n/a $46,268 (30.5%) February n/a n/a $59,129 (27.7%) $309,002 n/a $60,751 2.7% March n/a n/a $75,490 (26.2%) $415,847 n/a $71,335 (5.5%) April n/a n/a $77,406 (13.3%) $368,591 n/a $70,296 (9.2%) May $352,686 n/a $77,144 (22.8%) $446,298 26.5% $75,387 (2.3%) June $436,563 n/a $81,843 (22.6%) $495,334 13.5% $90,506 10.6 0 July $589,791 n/a $115,342 (23.6%) $670,409 13.7% $126,675 9.8% August $571,264 n/a $98,682 (29.5%) $0 $0 September $375,873 n/a $71,093 (22.0%) $0 $0 Total: $2,326,177 n/a 933 408 (20.7%) $3,825,124 n/a 709 558 (7.1%) I H.B. Conference &Visitors Bureau DRAFT Statement of Activities by Line Item July 2010 A B C1 D JEJ F IGI H I I J 1 Annual 2 { Month Actual { Month Budget YTD Actual YTD Budget Budget 3 -- 4 REVENUE 6 Public Sources(TOT) 7 City Contract $ 79,708.00 $ 63,817.00 $ 453,908.00 { $ 410,344.00 $ 514,299.00 8 Interest Income 95.17 200.00 1,037.96 2,000.00 1 2,400.00 9 ITotal Public Sources 79,803.17 64,017.00 454,945.96 1 412,344.00111 516,699.00 10 11 Quasi-Private Sources(BID) 12 BID Assessment 79,652.05 $ 63,817.00 _ 453,282.07 $ 410,344.00 514,299.00 13 Interest Income 58.34 200.00 884.61 I 2,000.00 2,400.00 14 Total Quasi-Private Sources 79,710.39 64,017.00 454,166.68 412,344.00 I_( 516,699.00 15 —� 16 Private Sources _ �- 17 Advertising: Visitor Guide �- - _ - _ 10,000.00 15,000.00 15,000.00 18 Advertising: Website 360.00 - 3,110.00 6,000.00 6,000.00 19 Advertising: Cooperative ; - - { { 22,999.99 13,000.00 13,000.00 20 Licensing Income 1,503.88 - _ 3,195.11 - - 21 Travelocity Commissions 120.0 1 570.72 1 640.00 1 880.00 22 Interest Income 9.71 300.00 141.25 3,000.00 3,600.00 23 ITotal Private Sources 1,873.59 420.00 40,017.07 37,640.00 38,480.00 24 _ 25 ITOTAL REVENUE 161,387.15 ` 128,454.00 5 949,129.71 862,328.00 5 1,071,878.00 26 27 EXPENSE 28 — 29 1 Personnel_ _ 30 Isalary-Base �_ 32,036.77 33,500.00 302,905.60 335,000.00 _ 402,000.00 H31Salary-Vacation Accrual 1 1,265.01 275.00 6,362.67 2,750.00 3,300.00 FICA Tax _ 1,947.12 2,563.00 18,773.76 23,620.00 28,743.00 j M FUTA Tax 24.12 60.00 342.46 600.00 720.00 SUTA Tax 186.89 160.00 2,654.27 1,600.00 �� 1,920.00 Pension Expense 2,172.21 j 2,930.00 19,241.94 29,300.00 35,160.00 Health Insurance 4,808.20 +�O�+� 51,000.00 61,200.00 Dental Insurance 620.00 500.00 _ 5,000.00 6,000.00 38 Worker's Comp Insurance 282.86 163.00 2,361.38 1,630.00 1,958.00 39 Staff Training &Develo ment 747.00 1,250.00� 3,330.00 _ 12,500.00 15,000.00 P �_ -- 40 Contract Labor 103.32 - 20,542.76 �_ - - 41 Total Personnel $ 44,193.50 $ 46,501.00 7 $ 426,910.84 $ 463,000.00 $ 556,001.00 42 Page 1 of 2 H.B. Conference &Visitors Bureau DRAFT Statement of Activities by Line Item July 2010 u A B C D I E I F IGI H III J 1 I I I I I I Annual 2 Month Actual I Month Budget YTD Actual YTD Budget Budget 43 Marketing/Promotion ( I 44 Travel & Entertainment $ 1,501.83 $ 2,000.00 $ 16,472.39 $ 20,000.00 $ 24,000.00 45 Trade Show Participation 614.83 2,000.00 37,913.96 20,000.00 24,000.00 46 FAM Tours/Site Visits 897.96 500.00 34,899.05 5,000.00 6,000.00 47 Advertising/Marketing: - - 48 Media - ( { 3,500.00 84,384.53 35,000.00 42,000.00 49 Online/Website 498.00 10,000.00 38,896.22 100,000.00 120,000.00 50 Printed Marketing Collateral - 2,000.00 29,190.65 20,000.00 _24,000.00 51 Public Relations 9,394.75 3,500.00 34,667.05 35,000.00 42,000.00 52 CTTC International Agency Fees 8,750.00 5,000.00 46,250.00 50,000.00 60,000.00 53 Research - 500.00 3,126.96 5,000.00 6,000.00 55 Fulfillment 2,269.36 3,000.00 25,178.39 30,000.00 36,000.00 56 Surfboards in the Sand Event - - 3,011.59 - - 57 Other - F 1 2,350.00 1 2,746.15 1 23,500.00 1 28,200.00 58 Total Marketing/Promotion 23,926.73 1J 34,350.00 1 8 356,736.94 343,500.00 412,200.00 59 t 60 jAdministrative Operations 61 jAccounting & Legal (18,353.22) 4,000.00 1 1 69,214. 44 40,000.00 48,000.00 62 Dues&Subscriptions 135.55 750.00 8,503.07 7,500.00 9,000.00 63 Depreciation 333.05 500.00 2,415.80 5,000.00 _ 6,000.00 64 Insurance - - 9,074.40 7,000.00 7,000.00 65 Data Processing/Computers 600.00 725.00 10,417.18 7,250.00 -E 8,700.00 66 Rent 2,858.40 2,800.00 28,925.92 27,250.00 32,850.00 67 Telecommunications 1,275.29 750.00 9,082.56 7,500.00 9,000.00 68 Photocopying 638.91 625.00 6,472.65 6,250.00 1 7,500.00 69 Office Supplies 332.31 750.00 6,911.38 7,500.00 9,000.00 70 Miscellaneous 5,374.74 600.00 58,594.86 15,200.00 16,400.00 71 Total Admin. Operations (6,804.97) 11,500.00 9 209,612.26 130,450.00 153,450.00 72 _ 73 TOTAL EXPENSE 61,315.26 92,351.00 10 993,260.04 936,950.00 1,121,651.00 74 75 EXCESS REVENUE $ 100,071.89 $ 36,103.00 $ (44,130.33) $ (74,622.00) $ (49,773.00) 76 77 78 79 80 **Statement does not reflect capital expenditures for the fiscal year. Capital expenditures are as follows: 1 l �j II of Page 2 of 2 H.B. Conference &Visitors Bureau DRAFT Statement of Financial Position As of July 31,2010 A I B I C D E F G IH I I J 1 ASSETS I I 2 Current Assets 3 (Checking/Savings 4 Business Checking-City Grant $ 3,058.27 Business Checking-B.I.D. 7,690.64 _ 6 Money Market-Bureau Generated 67,509.24 7 Money Market-City Grant 40,985.56 5 F8 Money Market-B.I.D. 45,496.11 9 J CD-Bureau Generated - 2 10 CD-City Grant 100,604.63 11 CD-BID 149,479.11 12 Petty Cash 77.25 13 Total Checking/Savings 1 414,900.81 15 Accounts Receivable 297,636.58 19 Deposits 1,815.00 20 Prepaid Expenses 14,713.23 21 Total Current Assets 729,065.62 22 Fixed Assets 23 1 Furniture&Fixtures 9,808.85 24 Accum. Depr.-Furniture&Fix. (4,906.21) 25 Total Furniture&Fixtures j 4,902.64 26 Equipment 11,239.55 27 Accum. Depr.-Equipment (9,775.44) _ 28 Total Equipment 1,464.11 29 Leasehold Improvements 7,998.86 30 Accum. Depr.-Leasehold Impr. (7,998.86) _ 31 Total Leasehold Improvements - 32 Intangible Assets 53,300.00 33I Accum.Amort.-Intangibles (9,179.42) 34 Total Intangible Assets 44,120.58 351 Total Fixed Assets 50,487.33 36 1 TOTAL ASSETS $ 779,552.95 37 LIABILITIES&EQUITY 38 Liabilities 39 Current Liabilities r �I 40 Accounts Payable $ 38,823.08 — - 41 Accts Payable-Personnel 62,840.19 42 Loan from City 40,000.00- I - 1 43 Total Current Liabilities 141,633.27 a 44 Total Liabilities 141,663.27 _ I :45 (Equity _ Total Fund Balance 46 7-General Unrestricted Net Assets 682,020.01 s ! $ 540,356.74 47 Net Income (44,130.33 M49 Total Equity 637,889.68 TOTAL LIABILITIES&EQUITY $ 779,552.95 _ 50 51 BID receivable of$ 158,217.20 —�- ——J 52 I TOT receivable of$ 138,450.00 �I HUNTINGTOW, BEAC CALIFORNIA September 22, 2010 J.D. Shafer General Manager Hilton Waterfront Beach Resorts . 21100 Pacific Coast Hwy. Huntington Beach, CA 92648 Dear J.D., y It is with great pride that the Board of Directors and the Staff of the Huntington Beach . Marketing and Visitors Bureau ("HBMVB") thank you for your generous support that enabled the Huntington Beach City Council to increase the Huntington Beach Hotel/Motel Business Improvement District("HBH/MBID") assessment from 1%to 2% � ` on all overnight stays in the City of Huntington Beach effective October 1,201o.This :< additional assessment will allow the HBVIVB to increase its marketing efforts by 50%. A . So what is the HBiVIVB going to do with these additional monies? Huntington Beach hoteliers, along with the Board's Marketing and.Executive Committees, have actively participated with staff in preparing a new budget,which was just approved by the r Bureau's Board of Directors on Tuesday of this week.The new marketing budget will allow us to: • Hire additional sales and marketing staff, including—for the first time in the Bureau's history— a Sales Manager and a Sales Coordinator. We will be � aggressively promoting the Surf City USA®lodging choices throughout the United bg Y P b tY b g g States and the world. Restore online marketing efforts that were reduced due to the economic downturn and In addition,we will be increasing dollars spent on media advertising,printed marketing collateral, FATNI Tours and Site Visits, Research, Filming in ' Huntington Beach and Trade Show Participation. . We welcome your involvement in all that we do at the HBMVB — after all, we are YOUR Bureau. Please drop by and say hello at any time, or join us at a Marketing Committee or g Board Meeting. y Congratulations to each of you. On behalf of the Bureau's Board and Staff,we sincerely r thank you for making Surf City USA a great place to visit. ax " Steve Bone Margie Bunten Kevin Patel = .y President/ CEO 2009/10 Board Chair 201o/ii Board Chair (714) 969-3492 (714) 895-8315 (714) 375-0250 ste7 7ePSurf'CituUS4.com mbur?tenrau;c.cccd.edu kiranpover izon.net Huntington Beach Marketing and Visitors Bureau 301 ,Main Street,Suite 203 Huntington Beach,Caiifarnia 92643-5171 USA Phone:714-969-3492 Toil Free:300-729-6232 Fax:714-969-5592 surffcd ty u-SA-CQPm Huntington Beach Marketing and Visitors Bureau 20iw-n Board Meetings Schedule Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting.Questions on agenda items may be directed to Steve Bone,HBMVB President/CEO,at (714)969-3492• HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. 20go-ii Board Meetings Schedule (as of September 21,2010) v Note: All meetings are at 3:30 p.m. unless otherwise noted; locations vary' 4 _ S Tuesday, September 21, 2010 (Shorebreak Hotel): Annual BoardklVIeetzng and Election October — No Meeting a Tuesday, November 23, 2010 (Hyatt) Please note this is the Fourth Tuesday of the month Thursday, December 16, 2010 f Waterfront Hilton),Annual Holiday Luncheon with the Chamber of Commerce, 11:3o a.m. to 1:30 p rn v Tuesday, January 18, 2011 (Shorebreak Hotel} February- No Meeting Tuesday, March 22, 2011.,(Waterfront"Hilton) Please note this is the F®earth 7'uesdaiy of the month Tuesday,April 19, 2®11 (Hyatt) Annual Stakeholder Meeting, 11:3o a.m. to 4:30 p.m. May— No Meeting Tuesday, ne�28, 2r®11 (Shorebreak Hotel) Please note this is the Fourth Tuesday of the month July and August— No Meeting Tuesday, September 20, 2011 (location TBA): Annual Board Meeting and Election Committees of the Huntington Beach Marketing and Visitors Bureau Proposed as of October 1, 2010 Names in Bold denote HBMVB Board Members; *indicates Bureau Staff Liaisons 1. Executive Committee Goal: Enhance the Governance and Effectiveness of the Bureau Chair: Kevin Patel Members: Steve Bone, Margie Bunten, Cheryl Phelps, Marco Perry, JD Shafer, Donna Mulgrew* Meeting Time/Place: Usually meets the second Wednesday of each month at 3:30 p.m. at the Hyatt Regency Huntington Beach Resort and Spa 2. Advocacy Committee Goal: To support the Bureaus mission and vision and to cultivate awareness, appreciation, and support by government officials for tourism. Chair: Joyce Riddell Members: Keith Bohr, Steve Bone, Margie Bunten, Barbara Delgleize, Steve Dodge, Kevin Gilhooley, Donna Gray, Cathy Green, Laurie Payne, Joyce Riddell, Nicole Llido* Meeting Time/Place: Third Thursday of each month at 4:00 p.m., Mario's Restaurant at Five Points Plaza 3. Sustainable'Tourism Committee Goal:Identify and develop ecotourism experiences for promotion to overnight visitors and locals. Promote responsible and sustainable use of our environmental resources when providing services and products to Huntington Beach visitors and locals. Chair: Shirley Dettloff(Amigos de Bolsa Chica) Members: Brett Barnes, Suzanne Beukema, Steve Bone, Garry Brown, Margie Bunten, Dave Carlberg, Jane Delorenzo, Shirley Dettloff, Paulette Fischer, Sue Gordon, Rochelle Groh,Aaron Klemm, Marilee Movius, JD Shafer, Robert Vaughan, Nicole Llido* Meeting Time/Place: Second Monday of each Month at the Hilton Waterfront Beach.Resort, West Coast Club Room at 4:00 p.m. 4. Marketing Committee Goal: Provide Bureau Staff with Ideas, Feedback, Competitive Intelligence and Support for Bureau Marketing/Branding Initiatives in order to Further Bureau's Mission of"Heads in Beds." Chair: Kay Cochran Members: Don Chock, Jennifer McLaughlin, Kelly Castady, Tara Kirby, Marco Perry, Kevin Patel, Tom Shields, Dean Torrence, Donna Mulgrew, Madison Fisher/Nicole Llido* Meeting Time/Place: The following Tuesdays at 2:00 p.m.: 11/2/2010; 2/8/2011, 4/12/2011; 5/10/2011; 6/7/2011, 9/6/2011. Locations vary. Spark Woodfire Grill - Huntington Beach Restaurant- Chef Profile Page 1 of 2 9f ry Spark Woodfire Grill - Huntington Beach Restaurant Chef Profile Spark Woodfire Grill m Huntington Beach Make Reservation 300 Pacific Coast Hwy, Suite 202, Los Angeles, CA 92648 Executive Chef Torn Shields Veteran chef Tom Shields is both the executive chef and part owner of Spark Woodfire Grill in Huntington Beach. Tom has been in the restaurant business for his entire working life, which began in his home town of 1 Westchester, New York. As many great chefs have done before him, Tom began his career in the � w kitchen at the bottom and worked his way up the ranks. At just 12 years old, he started as a dishwasher in a banquet hall to earn spending money when his parents would not grant him an allowance. He says he was intriguedA4 St pretty early on with what the cooks were doing and he liked how they had the ability to"do whatever they wanted with food." - Tom did not remain a dishwasher for very long. He worked for the next 13 years in various roles in many different kitchens as a prep cook, line cook, and sous chef. Then, in 1987, he decided it was time to fortify this experience with formal training, so he enrolled in The Culinary Institute of America in Hyde Park, New York. Tom went through the rigorous two-year chef program and trained under the CIA's celebrated master chefs, gaining even more culinary chops. It was here that Tom honed his appreciation for American food. Upon graduating, Tom worked Harrah's in Lake Tahoe,then at numerous other respectable restaurants such as Parker's Seafood Grill in Newport Beach, Glendale Grill in Glendale, and Parker's Lighthouse in Long Beach. Tom also became the regional chef for Louise's Trattoria. In 1998, Tom's life changed dramatically when he and his new wife and baby moved to Colorado. However, he soon discovered that his heart was back in California, so he and his family returned to Orange County. Upon returning, Tom serendipitously contacted his old business partners from Louise's and discovered that they were joining forces to open Spark, and that they were interested in partnering with him as the Executive Chef. Tom accepted the offer and embarked on the fun challenge of opening his own restaurant. That was back in 2001, and Spark of Huntington Beach has been going ever since. At Spark, Tom's menu focuses on what has always inspired him—American cuisine. His contemporary take on the menu features dishes like hickory grilled chicken breast served over soft polenta with caramelized onions and fresh vegetables, and a Prime steak sandwich, served open faced on toasted garlic bread and smothered with onion rings. He utilizes specialized cooking methods, such as a 1600-degree broiler that maintains the integrity of the meat by cooking it quickly. Tom also uses local produce and sustainable products whenever possible to insure his food is always at its best. http://www.losangelesrestaurants.com/chefcfm/restaurant/I 595/SparkWoodfireGrillHuntingtonBe... 9/21/2010 H.B. Marketing &Visitor Bureau PROPOSED BUDGET FY2010/11 October 2010 through September 2011 Subject to HBMVB Board Approval 9/21/2010 �- FY2009-10 Budget FY2010-11 Budget Difference Comments Income e _ TAdvertising $ 34,000.00 $ 3,000.00 $ (31,000.00) No Income Share on Visitors Guide to subsidize ad rates: moved Co-op Advertising to Promotional Participation(to include Trade Show Partnership) _ Investment Income $ 8,400.00 $ 1,000.00 $ (7,400.00) Promotional Participation $ - $ 18,000.00 $ 18,000.00 Co-op Advertising and Tradeshow Partnerships Transient Occupancy Tax. $ 514,300.00 $ 597,011.13 $ 82,711.13 Increase of 4.5%over projected actual FY2009/10 Business Improvement District $ 514,300.00 $ 1,095,000.00 $ 580d700 00 Increase m BID,Assessment to 2% protected< Cif of HB . Travelocity Commission $ 880.00 $ 500.00 $ 380 00 Total Income �.$ 1071,880.00 $. 1'714;511.13. : $: .642;63fi 13 Expense Adv_e_rtising(Expense) 156,000.00 $ 158,325.00 $ * 2 325 00Total Pnnt;`Onlme and ntegrateddvefisinIM Media Advertising $ _ Printed Marketing Collateral $ 24,000.00 $ 50,750.00 �$ 1 * µ 26 750 OO b Includes new,Rhoto Shoota ,g Public Relations $ 42,000.00 $ 154,900.00 ncludes International Agencies(U... k j Germany addition of Australia) PRTracking h and,CRM,PR 'Special Protect and Rad10 �** Sponsorships Three CTTCMedia Receptions .r �ebsie $ 66 000.00 $ 135 500.00 $ 69 500 00= ,Website/Technology/Social Media Total Advertising(Expense) $ 288,000.00 $ 499,475.00 `$ Bank Fees $ - $ 1,250.00 $ 1,250.00 J Data Processing $ 8,700.00 $ 34,500.00 $ 25 80000 New'Computers and Laptop for additiona31 Depreciation $ 6,000.00 $ 4,000.00 $ (2 000 00) y " "; h G ,� Facilit Costs $ 32;850.00 $ 59,545.00 ,�$ ,� ;� ^; 26 695 00 �OfFice Improvements Soundproofing x Caipefing Storage/Work Space Two •* Additional Work Stations for Sales Manager rand Sales Coordinator Miscellaneous New Equipmen iyN2, ,x `.t as r'' t7ZK`,,�,,OV ;,. FAM Tours/Site Visits $ 6,000.00 $ 68,000.00 $ �62,000 00� _ b ,,'x� s �..� .a . � _ s .� DRAFT BUDGET FOR BOARD APPROVAL Pagel H.B. Marketing &Visitor Bureau PROPOSED BUDGET FY2010/11 October 2010 through September 2011 Subject to HBMVB Board Approval 9/21/2010 FY2009-10 t Budget FY2010-11 Budget Difference Comments Fulfillment---- ---- — fillment $ 36,000.00 $ 45,200.00 $ H r r 9 209 00 Fulfillment for#additional advertismg Insurance not person $ 7,000.00 �._.. } 'l t _o ( p j $ 13,000.00 i $ � 6,000.00 � Automobile coverage; projected D&O and Liability increases Office Expense _ _ $ 16,500.00 _ $ 22,500.00 $ 6,000.00 Personnel Costs $ 556,002.00 $ 677,153.43 m$ r'121 151.43 Addition of Sales Manager and Sales`: ;Co"ordirator ^ _ . Professional Fees:_A_cco_unting/Legal $ 48,000.00 _ $ 36,000.00 $ (12,000.00_) Reduction in Legal Research _ 5220 • Research Services/Visitor $ 6,000.00 $ 42,000.00 $ 36,000.00 Year-Long Visitor Impact Study _Impact Study --- - 11 25000 Marketing Research Reports DMA( Leads 5222- Research Products/Reports $ $ 11,250.00 $ b Research _ $ 6,000.00 $ 53,250.00 $ 47 250 00 Telecommunications $ 9,000.00 $ 23,860.00 �j$ 14 860 0 ONPw{Phone System additional mobile"for " 'Iy Manager Trade Show_ Participation _ $ 24,000.00 $ 77,500.00_ $yhG Q 53 500 00 'Addition of Meeting Sales Trade Showsn Travel and Entertainment $ 24,000.00 $ 61,677.70 gy$ may_ y 37 677 70, ,Additional Travel to supportMeeting Sales_ _I Other-Marketing_&Promotion $ 28,200.00 $ 5,000.00 $ (23,200.00) (Amortization $ $ _3,600.00 {i $ 3,600.00 Interest: Loan from City of H13 $ _- $ 1,000.00 �J $ 1,000.00 Dues&Subscriptions $ 9,000.00 $ 10,000.00 (Miscellaneous $ 16,400.00 $ 18,000.00 TotaLEzpense,< �,y$ 1121,65200 b $. � �582y8�59.13 �� -Net Income $ 49,772.00 $ J $ 49,772.00 Ne ---- 576Y209.13 f 0H1./Moe._1 B-ID lao.w i-0) t4OW46J fonl.o_win r"o` rams Meeting Sales Program: New Sales Manager and Sales Coordinator; Office Improvements including new computers,work stations;facilities improvements; CRM Software for Leads and ROI Reporting;Additional Trade Shows, Meetings FAMs and Sales Trips;-Marketinq Research Reports; D_M_AI Leads Access_ Website/Technology/Social Media: $34,000 in Social Media; $36,000 in New Content/Landing Pages(Surf, Cars,Weddings, Golf; GreenHuntingtonBeach); $46,000 in Online Placement Promos; Meetings Online Marketingl�_ _ Film Marketing: New www.FilmHuntingtonBeach.com websit_e;Two Film Trade Shows:AF_CI Locations Expo and Cineposium Public Relations:Addition of Agency Representation in Australia$25,000 in Special Projects/Radio Sponsorship;Three CTTC Media Receptions LA/NY/SF DRAFT BUDGET FOR BOARD APPROVAL Page 2 � t HUNtINGTONBEA '' k x CALIF O�NIP1 September 16, 2010 .�r The Honorable Cathy Green ,: Mayor R City of Huntington Beach 20oo Main Street` Huntington Beach, California 92648 Dear Mayor Green: , x The Huntington Beach Marketing and Visitors Bureau requests the City Council to reconsider its August 16th ordinance allowing the City-to charge non- residents for accidents they cause while traveling in Huntington Beach. From the communications we have received from local employers,hotels, potential visitors and employees living in neighboring communities, it is clear that . � char-in-non-residents for emergency services does not send our guest, nor our a b b g Y g � employees, a very hospitable message. That is contrary to the hospitality message we } have worked to convey around the region and the world. This issue could also reduce Transient Occupancy and Sales Taxes because our visitors are concerned about visiting Huntington Beach. Despite the good intentions of the Council in passing the ordinance,the public perception is that it discriminates against those we are inviting to work and play within the community. Our employees should be exempt no matter where they live � �i; because their respective employers are already supporting the community through business and property taxes and our guests should be exempt because of the ' transient occupancy and sales taxes and assessments they pay. They are all, at a minimum, invited guests who are temporary residents. The provision of emergency services to those in need has always been a hallmark of our caring community. ' Sincerely, s} Stephen K. Bone �a President/ CEO ' Huntington Beach Marketing and Visitors Bureau n< Huntington Beach Marketing and Visitors Bureau; 301 Main Street,Suite 208 Huntington Beach,California 92648-5171 USA. Phone:714-969-3492 Tali free:800-729-6232 fax:714-969-5592 '5UrffC9tYU5A.CvM E 7 `' ' Orange County Taxpayers Association -21t).-d�/ i` 1;131 f4 9 1 fr= 60, Proposition 21: State Parks Surcharge. Initiative Statute. OCTax Position: OPPOSE Proposition 21 would establish an$18 surcharge on the annual vehicle license fee to help fund state parks and wildlife programs. It would grant free admission to all state parks to surcharged vehicles. Fiscal impact: increased state revenue of about$500 million annually. Potential state savings to the extent that surcharge revenues were used to reduce support from the General Fund and other special funds for parks and wildlife. Reduction of about$50 million annually in state and local revenue from state park camping and day-use fees. OCTax position Don't be fooled by Proposition 21. It's a general tax increase,wrapped in the appealing mantle of state parks,to help bail the state out of its$20 billion structural deficits. Proposition 21 may provide no additional money for parks,because the new vehicle tax it would create is designed to free existing parks dollars in the General Fund for our Legislature to spend on other programs. According to columnist Dan Walters,one greedy legislator actually proposed cutting existing funding for parks prior to the election in order to coerce voters into approving Proposition 21. Proposition 21 dishonestly calls the surcharge a"fee." It's not a fee. It's a tax. (We pay a fee to use a service or facility. We pay a tax whether we use it or not.) As much as possible,parks should be funded by entry fees paid by park users,not by general taxpayers. Proposition 21 shifts the funding in exactly the wrong direction: it forces the general public to pay for an optional benefit, and absolves the actual users of that benefit from paying fees. Proposition 21 probably would harm our parks by driving up attendance while providing no more money to operate them. Politicians and proposition-writers love to blur the distinctions between taxes and fees for devious reasons. They blurred them masterfully in Proposition 21. It would: Disguise a tax as a fee,thereby evading the 2/3 vote requirement for new taxes; Offer a false ballot measure that will only replace one source of funds with another; Provide no net benefit to parks; and Worst of all,give our profligate state Legislature more of our tax dollars to spend. 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Hit 74 t 4�q ,. 3i�:,M� s{@ `� �'..x•,� �y } 4 �v i�;.�;»'�� � d fig µR '�' �& � � � a}`�£r #'z�#{��,�., ."'y. :iX::.•+k-rr jjll � fs �...d.a. # .7y*.¢ .' .h ".r✓ " w, � nY P � p 4 ' e i- y i{ _' �-✓ »� r- S - '*:"": 'ir�Tp•a"� ;halo' 1 k �{ j avw© o a o u° o° 1 �w GRANGE_C-UUNTY-COAS_TAL.__ --- -------- --- ----- - -- - - -- -- - -- -- - - -- - -- -- - - - - ---- - --- --- r : k I y ? 357�c , COASYK D.CO'S TRUE COLORS Blue water, red surfboards, green-friendly Orange County Bq Nikki Gloudeman g. Along the coast of Orange County, the blue of the ocean is a dazzling hue, rich in tone and tinged in white as it crashes against the sandy shores.As the _ -- - � ,` sun sets,the beach becomes engulfed by an orange and purple glow,a fire of color that passes as swiftly as it comes.Away from the water,famous wineries promise red and white varietals,while visitors coiffed in pristine white knick- ers smack balls on green courses. These are the aesthetics that define coastal O.C.—vibrant,bright,eclectic. It's no surprise that the area derived its moniker from the orange, a fruit named after the vivid tint of its peel,which can be found sprawled through- out the region's iconic groves. Color isn't the only source of vibrancy in the area.Juan Flores,of the Ana- ` t = � _ heim/Orange County Visitor & Convention Bureau (anaheimoc.org), says the county also offers "a diversity of culture—from cultural neighbor- hoods tY hoods and local farmers markets to Orange County being the center of the 4r- surfing universe."And the O.C. bureau has a famously friendly reputation. sis SMART MEETINGS a. ORANGE COUNTY COASTAL--_ _ ----.-- -------- ------ y JK McKinney, who chaired the International Mi- `4 ,'.- crowave Symposium in Anaheim in May,says"the professionalism and friendly atmosphere within the bureau"was top-notch. Looking for an event as unforgettable as that oh-so- blue Pacific?Look no further than Orange County. HUNTINGTON BEACH k; Huntington Beach, at the northern edge of Or- ange County,comes with a snazzy and well-earned moniker:Surf City,U.S.A.While hitting the waves is a hobby throughout The O.C., here it is practi- cally a requirement. Peer out onto the ocean, and k you'll see a sea of bright surfboards,as residents and visitors in sleek wetsuits crest the crashing water. gi Meanwhile, those who want to keep dry enjoy the area's quirky shopsand eateries. w Plus, thanks to its wide-open miles of sand and ocean,the city has one of the coolest meeting centers around. "The beach is our convention center," says Donna Mulgrew,vice president of sales and market- ing for Surf City USA—Huntington Beach Mar- Guest room at The Balboa Bay Club&Resort,Newport Beach. keting and Visitors Bureau(surfcityusa.com). MAJOR MEETING VENUES For a large event, you can take advantage of what was recently.dubbed the Surf City Collection—the • ; en " adjacent Hilton Waterfront Beach Resort (hil- ® ° ° ton.com) and Hyatt Regency Huntington Beach ® ® ® ® Resort & Spa (huntingtonbeach.hyatt.com). To- gether, the venues provide 807 guest rooms and a a = 140,000 sq.ft.of indoor and outdoor event space, including five ocean-view ballrooms. And both properties have earned raves from planners. s- „ Christine Spisto, a planner from Irvine, Calif- based O'Neil Software, brought about 140 top customers and vendors to the Hilton Waterfront v for a conference in May. Her take: "Our experi- ence was absolutely incredible." In addition to a "distraction-free location(and)a gorgeous,relaxing .d and extremely well-maintained property," she says the service was "over the top."As part of the con- ' w ference, proceeds were raised for a local children's charity, and Hilton was a generous contributor to the cause."This overture indicated to me that`their generous hospitality extended way beyond their business, and their hearts were in the right place," e she says. - ® Gary Wofford, who planned an event for 415 attendees from Colorado-based Wofford Manage- a ment Services,Inc.at the Hyatt Regency Hunting- . ton Beach in March,says he also received an"over- whelmingly very good" response after holding an ® ® event there. "Everyone on the Hyatt team made us and our attendees feel very special and welcome." If a smaller boutique meeting is what you're e :se ® • • planning for,check out the new Shorebreak Hotel its s m a rt m e e t i n gs,c o m SEPTE M 8 E R 2010 ---------- ----------- --—------------ ------ .............. ----------------- --_------- --------- ---------- (shorebreakhotel.com). The Joie de Vivre property cleverly plays up on the culture of its locale with renowned surf photography and videos lining its walls, as well as lockers provided for boards. It's _Q easy to see why Mulgrew calls the spot,which of- fers 8,000 sq. ft. of event space, "the most unique boutique hotel in The O.C." UNIQUE VENUES&ACTIVITIES From the smell of fresh pages to the sight of color- ful bindings,being in a library is a great experience even if you're not a bibliophile. This is the indel- ible experience you'll get at the Huntington Beach i I Public Library (huntingtonbeachca.gov). Tucked inside a 350-acre park, it provides seven meeting and banquet rooms and a 319-seat theater. A historic option, meanwhile, is the Newland House Museum (ci.huntington-beach.ca.us), a white Victorian farmhouse built in 1898. Behind it lies the Newland Barn,where planners can host ,0 events for up to 50 seated guests or 75 circulating. Or, they can utilize the outdoor area, which in- cludes a garden and gazebo,for up to 200. NEWPORT BEACH V Clockwise(from left):Montage Laguna Beach;Hilton Waterfront Beach Resort,Huntington Beach;rooftop bar at Hotel If there's one thing that relies on color above all La Casa del Camino,Laguna Beach. else, it's fashion. After all,what would blue jeans, red stiletto pumps or floral sundresses be without MAJOR MEETING VENUES and 128 villas comes with views of the ocean,and their hues? In Newport Beach, farther down the Relaxing in a sauna or getting a massage are best for leisure time,it offers two 18-hole championship coast from Huntington Beach, these are the colors done when surrounded by soft tones and dimly lit golf courses.For planners,the resort provides more you'll find at the open-air Fashion Island. A col- candles. At The Balboa Bay Club &Resort (bal- than 20,000 sq. ft. of indoor and outdoor event lection of high-end retailers including Anthrolo- boabayclub.com), this is exactly what you'll get. In space, including La Capella, a flexible venue with pologie and Neiman Marcus,it is a major draw for addition to its renowned spa, the Four-Diamond, a fireplace filled with crackling red-and-orange meeting attendees who want to peruse the many 160-room property promises top-rate dining and embers,as well as windows that frame the majestic colors that define tres chic. Newport Beach is also 23,000 sq.ft.of indoor and outdoor meeting space. cerulean outside. home to several event properties with their own Another option set against the glittering blue One of the newest venues in the area—and vivid aesthetics,which you can book with the help water of Newport Beach is The Resort at Pelican one ideal for smaller VIP gatherings—is Balboa of Visit Newport Beach (visitnewportbeach.com). Hill (pelicanhill.com). Each of its 204 bungalows Inn The "Resort" (balboainn.com). The hotel recently unveiled the Modern Executive Build- ing,which offers I I suites with balconies perched above the ocean.Its 2,000 sq.ft.of meeting space includes a grand terrace where attendees can nosh The Orange CountqGreat Park focgp.org)in)rvine is set undergoa$13S.5-million expansion,Which on delicious Italian fare. will make it 200,.cres.The plan includes an agricultural area and art and culture exhibition space. • Late'laSt year,Hotel,'La Casa del,Camino(casacamino,com)'received updated rooms with design UNIQUE VENUES&ACTIVITIES and decor by Quicksilver;Ruy and other surf retailers.A portion of the proceeds went to charity. Crimson roses and green succulents are a couple of • Hyatt Regency-HuntingtdniBeach(hyatt.com)has a new waterpark on-site.Slyders features three the plants at the Sherman Library and Garden(si- gardens.org),located in the Newport Beach neigh- slides,a main pool,a Wading pool,two fire pits and nine private cabanas with flat-screen TVs. borhood of Corona del Mar.The venue can host up • Air Canada recently added service between John Wayne Airport(ocair.com),Orange County's central to 250 in a garden or patio room,and also includes air hub,and Toronto;Continental now flies to Hawaii.The airport is also in the midst of a$543.1-mil- a library with a collection that explores the colorful lion improvement project,which will include the addition of a 282,000-square-foot third terminal and history of the Pacific Southwest. more parking spaces,concession and retail options.It is slated for completion in late 2011. Another vibrant,event-friendly choice in the area is the Orange County Art Museum (ocma.net). • The Costa, Mesa Conference and Visitor Bureau (travelcostamesa.com) has appointed Paulette In addition to its permanent collection of modern Lombardi-Fries as its new president.Lombardi-Fries previously worked for Marriott International,Inc. works, the property's rotating exhibits have fea- tured Georgia O'Keeffe,Picasso and more. it? SMART MEETINGS AAA-Huntington Beach http://www.calif.aaa.com/westways/2010-10/Pages/day-trip-hmtington-b... ti: Huntington Beach Sea, sand, and great sunset views in Surf City USA By Beth Fhaner Westways October 2010 ot ro y4 r Y { AM a .s t a Huntington Beach Pier extends 1,800 feet into the Pacific. With 81/2 miles of uninterrupted surf and the exclusive right to the Surf City USA moniker, Huntington Beach celebrates waves, sun, and sand. Named for railway magnate Henry Huntington, the city incorporated in 1909 and gained fame during the oil boom. Today, Orange County's most populous beach city hosts the U.S. Open of Surfing every summer, and it's a regular stop on the AVP Pro Beach Volleyball tour. Learn Take a walking tour of the Bolsa Chica Ecological Reservel, which includes a Wetlands Interpretive Center, five miles of trails, and abundant birdwatching opportunities. 3842 Warner Avenue. 1-714-846-1114. Visit the International Surf Museum2, located in a small art deco building downtown, to learn the history of wave-riding through photos, music, and classic surf films. 411 Olive Avenue. 1-714-960-3483. Play At the beach, rent a board, a bike, skates, or a beach chair from a concessionaire, or stroll the Huntington Beach Pier3, which extends 1,800 feet into the Pacific and offers prime people-watching. In the evening, buy some firewood from a beach vendor and roast s'mores over a beach bonfire. Let your pooch run off-leash at Huntington Dog Beach 4. Pacific Coast Highway between Seapoint and Goldenwest streets. 1-714-841-8644. Explore 350-acre Central Parks, which includes an equestrian center, disc golf course, walking trails, and the Huntington Beach Central Library and Cultural Center. 18000 Golden West Street. 1-714-536-5486. Eat 1 of 3 9/20/2010 10:29 AM AAA-Huntington Beach http://www.calif.aaa.com/westways/2010-10/Pages/day-trip-huntington-b... Grab a patio table at the Sugar Shack6, an HB institution since 1967, where breakfasts include raisin bread French toast. 213112 Main Street. 1-714-536-0355. Stop for lunch at 25 Degrees , a sophisticated burger and wine bar that also serves spiked sodas and shakes. 412 Walnut Avenue. 1-714-960-2525. For sunset views, dine on the beach at Duke's8, a Hawaiian-themed restaurant that honors the father of modern surfing, Duke Kahanamoku. 317 Pacific Coast Highway. 1-714-374-6446. Please call to check hours and availability of businesses, attractions, and events before you visit. Huntington Beach Marketing &Visitors Bureau: 1-800) 729-6232. rvac�rmrtst+v, N �. � Located on Pacific Coast Highway (State Route 1), Huntington Beach is also reachable from Interstate 405 via Beach Boulevard (exit 16). For a free Central Orange County map, visit your local Auto Club branch. CLICK MAP TO ENLARGE GET DRIVING DIRECTIONS Have a comment about this article? SEND A LETTER TO THE EDITOR CTR# 1016202-80 Copyright©2010 Automobile Club of Southern California.All Rights Reserved. The Automobile Club of Southern California is an affiliate of the American Automobile Association (AAA)and serves AAA members in the following California counties: Inyo, Imperial, Kern,Los Angeles,Mono,Orange, Riverside, San Bernardino,San Diego, San Luis Obispo,Santa Barbara, Tulare and Ventura. Find a different AAA club. 2 of 3 9/20/2010 10:29 AM Surfing USA-MSN Local Edition http://local.msn.com/article.aspx?cp-documentid=24886270&page=print News Entertainment Sports Money Lifestyle More Hotmail Messenger Sign in m0q Friday,Aug.13,2010 Click"Save"above and set up to three favorite cities. Mobile Make MSN your home page Surfing USA Here are five spots,from Hawaii and California to Texas and Florida, where beginners and veterans can search for that perfect wave. By David Reyes for MSN Local Edition i 4ru is been years since Hollywood surf movies like"Blue Crush"and"Point Break"got your gnarly attention and gave you a mojo to go surfing. But you don't have to pay heavy airline board bag fees to paddle into a good wave. Yes,some beaches can be rocky and have unpleasant reefs,but hey,when surfers paddle into a hollow wave,there's a reason they're smiling.And, professional surfers didn't all start on Oahu's North Shore. Here are some great American surf spots for beginners and veterans alike. ... .. -. .. . _. Cocoa Beach,Fla. Florida is a big state,but there are few places better than Cocoa Beach in Brevard County.It always has waves and a safe sand bottom,and the water's definitely toasty. j While Southern California w� r surfers are miserable in wetsuits,surfers here trunk it in SO-degree Atlantic water. Word has it that Second Light,a beach break just south of the city limits(the light at the AlA entrance to Patrick AFB about two miles south of Cocoa Beach)is the call:It offers consistent surf,especially if you're on a longboard and still having trouble getting up. If Cocoa and Second Light are too pedestrian,dude,get in the car and go south about an hour and check out Sebastian Inlet.The inlet's jetty captures area swells and shapes them into a critical moving mass of water that,if there's a surf photographer nearby,can catapult you onto a cover shot for a surf mag. But be forewarned:Competition is fierce here,especially for First Peak.It's where top surfers like Kelly Slater,Matt Kechele and the Hobgood brothers, C.J.and Damien,honed their water skills and where up-and-comers seek domination. Think New York.If you can make it here,you can make it anywhere. 1 of 4 8/13/2010 10:15 AM Surfing USA-MSN Local Edition http://local.msn.com/article.aspx?cp-documentid=24886270&page=print > Find Cocoa Beach news weather movies&events vi g ;. .y c e Bolsa Chica State Beach,Huntington Beach,Calif. Huntington Beach is where legendary Duke Kahanamoku,considered the father of surfing,caught waves at the City Pier in the 1920s.After the "Gidget"movies helped popularize the sport,helped along by surfing contests, the vibe has shifted from'60s mellow to major aggro--especially near the pier. Savvy surfers know that a combo of too many boards,not enough waves and mucho testosterone can lead to fist fights and a trip to the E.R. Many just head north to Bolsa Chica,a three-mile stretch that extends from Warner Avenue south to Seapoint Avenue,and where it's easy to find an open peak. The beach is mostly family oriented and the vibe is merciful. This is longboard territory,yet a place where short boarders,swimmers,belly boarders and others all try to get along.It has a sand bottom and mostly soft rollers that make the beach great for beginners and intermediate surfers.The downside is a$15 day-use fee,compliments of California's current fiscal mess.Bring a wetsuit. But watch out during large swells.The beach is open to both south and northwest swells and heavy currents are brutal,especially during the late fall and winter. If you do have your mojo working,surf the pier.Hint,paddle out on the pier's north side when summer's south swells hit,literally in the pier's shadow,and watch out for fishing lines because fish hooks can hurt.This is where top pros like Jeff and Barry Deffenbaugh,Lisa Andersen,Brett Simpson and Timmy Reyes trained as groms. >Find Huntington Beach news I weather I movies&events Find other fun outings on MSN Local Edition: Best Biking Cities Great Outdoor Cities Scenic Summer Drives Camping Spots Close to the City 10 Surprising City Adventures Cowell's Beach, U 74 I Santa Cruz,Calif. �� It's a pity that many Northern California beachess`�ry, ,.,,yam," q � z '•:' get second-hand respect. because of colder water, 4 ' rocky beaches or out-of- control winter swells.And,in some respects,Cowell's ism. also a step-child to Steamer Lane,the better known surf break about a football field away. 2 of 8/13/2010 10:15 AM Surfing USA-MSN Local Edition http://local.msn.com/article.aspx?cp-documentid=24886270&page=print The Lane,like Maverick's,California's big wave locale an hour north,is open to huge winter swells that stir up the ocean and create massive, 15-to 20-foot plus surf.But as the swells wrap around Lighthouse Point they mellow out and get smaller at Cowell's. Many NorCal surfers call Cowell's"Indicators,"because as you drive along West Cliff Drive,it's the first beach and an indication of how the Lane is doing. It has a gentle,rolling wave that is best for beginners and longboarders; veteran surfers also like it as a teaching venue and a place to enjoy a cleaner wave when the Lane gets too raggedy or wind-blown. Keep in mind that Santa Cruz is the training ground for some top surfers, including Darryl"Flea"Virostko,Shawn"Barney"Barron,and Jason"Ratboy" Collins.Surfers here often travel a short distance and enjoy a range of breaks from 42nd Street,Pleasure Point,the river mouth and the Lane. There is hardly a more scenic venue than Santa Cruz with its boardwalk,pier, and towering coastal redwoods. >Find Santa Cruz news weather movies&events i I Hookipa Beach,Maui Just off Hana Highway,and a few miles past Kahului airport,an expanse of ocean opens up on a sandy beach where tantalizing waves have been making Hookipa(or Ho'okipa,as it's called by locals),popular for decades. With its offshore trade winds and capacity to dish out large surf(it's off Maui's North Shore),it's also a windsurfer's haven.But with three separate surfing breaks,Pavilions,Middles and the Point,crowds can spread out--though newcomers should be aware that Hawaiian hospitality is edgy on any of the islands. At Pavilions,on the beach's east side,the surf is more sheltered from the wind,making conditions cleaner.But that means more fierce competition, especially among a group of younger,hard-core surfers,so be aware of the vibe and your surroundings. Middles is mostly a left-hand break for you goofy footers and there's good surf up on the Westside to the right of the Point.On a good day,you might see well-known surfers such as Laird Hamilton or Dave Kalama cruising on their stand-up surfboards. Like many Hawaiian beaches,it has jagged lava rock,and a reef to beware of,but for scenic beauty,it's hands down awesome.If the winds and crowds are up,try Paia beach break just east.Paia has outer reefs and offers a variety of good longboard or short board fun. Both beaches offer so much beauty that sometimes it's good to just check them out,walking up the shore and taking a long look back at the vista with numerous take-off points and surfers and wind surfers launching off the blue Pacific. >Find Kahului news I weather I movies&events 3 of 8/13/2010 10:15 AM Surfing USA-MSN Local Edition http://local.msn.com/article.aspx?cp-documentid=24886270&page=print Find other fun outings on MSN Local Edition: Best Biking Cities MSN Privacy Legal Advertise on MSN 02010 Microsoft Great Outdoor Cities Scenic Summer Drives Camping Spots Close to the City 10 Surprising City Adventures r. South Padre Island,Texas Yes,there's a major oil leak = - i in the Gulf,but the oil and k- A dispersants have thus far k`� N polluted coasts further east along Louisiana and ` i Mississippi,leaving South Padre's prime surfing beaches unspoiled.So far. k, a " — - OK,it can be wall-to-wall college students,but that's during Easter Week.While most of the Gulf coast is hit or miss,the island can get good to great surf,especially in fall and winter when a hurricane sweeps into the Gulf. Insiders say that North Jetty can be the call,when east and southeast swells light up the place. Down the beach,South Jetty,between First Lot(parking lot)and Second Pavilion,is where most surfers choose. Make a vacation out of it,says Rachel Gore,who with husband Gene,runs the surf school,South Padre Surf Company. "The best thing is that we have a sand bottom,there's no reef,[a]very gradual sloping bottom and the waves are non-threatening." >Find South Padre Island news I weather I movies&events David Reyes is a former Los Angeles Times reporter who covered coastal issues and co-wrote the newspaper's surfing column with Huntington Beach surf shop owner Rockin'Fig. 4 of 4 8/13/2010 10:15 AM 1�UWTIfdGTONBEI�CaltBPf®EPENDENT "fHURSD°AY SEPTEMBERI6 2010 A9 INS i # I 7 h l t t ffn .,'onF ! l:!S { � '' 're_ n e{..r - " :.�r.n..t•. _ hen I was grownig+up, and I,racked my Ibrams for all the. , men pl'aymg volleyball'•and Wash r�>� rya scavenger hunts usually. places�we would be going;. `picking out the' entailed'frantically secretly chaHenging tt to name a _: ytunmiest souiidmg appetizer Download the free.SCVNGRr � ;from BBeach Front 3Q1. rushing from neighbor to neighbors place I rdidritknow, - asking for,otiscure+items lilc_e colored Now,I d`_onit hve n`Htintington appiicationTon an iPhorte or ,My a,vonte bitrof information Q tt s arid;as a, Ye-teen ;' Beach,'but covering the city lands: Ar droid pl or5e came fromitlle in orination stared p P The Marketin &"Visitors embarrassing fenumne products, }me'withm its(boundaries five 9 off the pier bufappareritly that i_s a thing,oFhthe,= days a week,sometimes ahree Bureau is:g(ving.the first 50 After asking�the,girl;staffin-gi e,' past. jtim'es a day I wasfeehng ther people to coPhplefe`one of stand the+required(questions for Scavenger':hunts:+rio longer involve cgeky that4rwouldnknow,euery the treks,�a Surf GtyUSA ''SCUNGR,<my'editor asked hei a handwritten hs-of,oddball literns<to Vocation+arid!wouldn't need the nylon beach tote and,a t is`th wha e stupidest gilestion-°sloe' lcollectand a GP,S to igef there,despite my limited edition Rip CurIT Shirt x has lever been asked bag Instead;all considerall'esnavigationalsissues. to "I've been asked how to'get;,: wwwsu cvn „ tY. tci;;learnrfm ty saco rrls gr a said ou need is a As we drove into°aheci down fo the 1beacli, sh smart phone, boundaries,we scrolled through , , We+both turned otrrrheads.rigtit like;an iPhone.or our target locattons_ the ipter, '' "' and lookedlat;:the Vuglily visible _ Android,And.it the''beach tithe Strand,theidog stairs about 20 feet away+lea'ding i"snt lusf'for beach,+the+Longboard Pub'and to the sand�and laughed -- � ,tween girls at Restaurant andsth'e Beach'rFront ." find,'the mural m lthe'-alley We only finished svc•of the Y4 >k>iA9@.ji ` shirriber parties: 301 restati"rant and+I couldn't ,. between Main Street and the challenges We startedthe Y;I �T111�S The, help rfeelirig a tittle bit'cheated,I Strands and:decide which �dktflrs'ion abOU'Anooi rand+eridedl. Htintington had expected to spend'my'two "ween�mal"—the creative,land up stopping to have lunch at Beach 1Vlarketing&Visitors'Bureau'; flours"working"at.my favo'nte slightly odd;,creature"s in the'" Ruby s,ipmer,aplace I>"liadnt -: _ and towti tftP Isa �pairitings �I'wouldbe on the been since Ihwas anf - launched its;own scavenger Ihtmt places aro through SCUNGR;whtch ilia chance Chica Wetlands,Central Library mural I said the airplaiieapilot, elementary sclooldcid';;while.` to explore the downtown area and Huntington Central Park„ while;my web�editor saidablue checking. pe water s,,-emperafiir".e. through challenge's;'arivia;arid and of course,,thepier dogseal hybrid We',uploaded The lunch coiisid"erahly cut'irita. pictures tlia youuploadrtto'..the . The locationshwgrelchosen by that was`theypilot because Vr!like ,our,time allotted,,Ibuth;irnagirie game tlie'1GIarke€rig&aUisitors Bureau ".' ho`feel�the wind m my hair: ;the c11A ge creators woul'dn't r No physical itetns,,are collected;; team,based'on their favorife The mural xwas a fun find mind too much butt you take.photos,'oflocations;" placesiand where they thought hidden away;,but>it crushedlmy That+s ho`nesttyikirid of what share your•deas,about places and, �n_s tors would'like)l est;;said -S,, 4ocky3attitude I had>no,idea?it we`had m mind,"+shehsaid "Take answer quespons;all while F,PS Donna?Mulgrew,thelbureait's �' was�there fl at wasithe'first(of, a'break and"take a look at;yo"ur ,..; tracksyour:inovesYou�al"_so;get`, ' vicelpresi$ent ofisales and' :' sev`eral�tidbit's+I learned about city" points for.every;challenge'�yoiIfI nlacketuYg>She also said fhey are: Surf City,'butiI'm not the only The scavenger4hiintwas}fun complete,so while you aren't going to change it,up a bit:with '; one: : bkndicto. competingragauist'a team,there is �tune,aadding new;places and . 1Vlulgrew;who has worked�'at .the notmal,tr;p Ito Huntington still;alsense iof victory witheverytask uicludmg;new ehallenge's. the'�bureau•for,thelas't three` BBeach;but ultimately�t was'�riice ticked dowri� I'lllrconce%ie theyknowla;bit years;,saidreven'she l"earned"new ,,lust to:getdown thereAor*two„: U th,about%wo hours to play last more than'6 about,what visitors� things about he¢tty: •hours and�enloy the city and week,I drove to 4the heart of want to see when`they+go to The other challenges were, sunshine Huntm on withsm' web,,,p itor to', Iiuritmgtori,but�I'wasia., tle ._, really difficult walkuigaalong the -- - > ,y see vvhat'it was Al about We chose'. disappoinfed until I started the kyw ;can . pier under the cloudless s to Reporter�NR1** N NIE the Best ofHtmtmgton Beach Trek trek fina e'water�temperature•fora :be reached at(714)9226°4627`or over the Surfin'Surf city USA Trek„ The very first challenge was to`. day;take a p cture,ofshirtless bntney6arnes@lat�me"=.corn UK Independent �. l if f�t Ul i t\Il r lE'ia7 o r at�S zt INDEPENDENTTRAVEt.t.ER +' _. __circuMlon_is 187,135(approx.12m•online) AVE1s$2 790 b WO sib - " ' rn Point d € F say r INh , City views don't getmucbmore taptivatingthanat£avanomint. Here-,a`former military fort over, IookingwidenGateBridgeand the`San Francisco Ray.has been remodelled'asa luxury,resort. Rooms are split between old_ .'officsrs'resldencesencircling the parade groundand a harmonious modern extension-, f' Thevista can also be`enjoyed' fromthiHichelm-starred restauraiet and garden tea bar. 1 A { Ya iF 1 a n c 4 a a Fr.BQkerausz ic,Sara Francisco (Cri �3zQA700."''' r xaY i� 2i zyll yr �� yp sdy j c rail point om)Doubles start at . t { f ,w € rooliariy: .�� 3 w _ Santa Barb�r keight yearsago Twenty stiles north of Santa Sineeitopensd � �� � y-BSc s m offers a rusticrBarbara,El etre tan rtfrom the g ` s a r nyona k a , wi liangoutor ctsoice n the Viartij has thr�seiiiinrtiat I city.But you can forget i `�; " ' „-beach iesort.The hotel features :d roughing it-the"camp"offers � � � a,x � � potoisidecabarias anabi�dance, i ° # 1 a more comfortable take on the 1 ?� t m5t a ofs arbteandmirrorsaeida r 4 � � canvas experience.Set among �yx''r Mledlterraneanrostausazrt += sycamore and Oak trees .l a �r vie rov 18F C ear Avenc;San a 3 a ' i averiooki rag Et£a'wtanState a "� 4 ;ti �oitc36r� I�ete�rO4t 12�G m teach.there are spacious � 75sO ulcer of ote �rdresor s r white tents,log cabins and a �k � � � cost°,a tt �amcat Do�leastart i luxurious safari-style set-up:. - all turn ished with proper beds rugs and bathrooms.Guests can ' - �"�___ _—.. hike or bike along forest traits OW or dip a toe into the Pacific. ElCapitanCanyon.CalleReal. Hufitington,8eaCh SantaBarbara{OO18G56853SE-7: y 1 3 e t c etcapitarraryontom}Doubles, i Setin"SuitcityUSA the , art at S155(£103)roorn only., Shorebreak offers a stook take on �" t a Sixties surf culture wtthacid a t8 $ ' colours,arestaurantserving y n."Caiifornia'comforfood"and, ri - r4 �1411t outdoor lounge with#irepits le 5horepreak Hotel,Hun ington v, Beach.Orange County(001714"8 ii > Taking its name from the � 447O,shorebreakhotelcom). lifeguard post opposite,Tower ,<aZ Doubles start at$277(£185),- S ; 23bringsadded glamourto roomontti San Diego's Pacific Beach. .: x _ Roams are bright;white and mnimaliatwith balconiesorV Vpatios for utdoor lounging.For the best ocean views,head to Big sulr the Tower Deck with' teak - loungers and daybeds.to the M h � _ , y The drartia of Big Sur s c6astiine evening it's the perfecfplaceto sf "` caribernarveliedatfromtbis take in the sunsets,martini in _ . =to s s glass fronted tiotef's ditf-side hand.Andontethesunlias location its spectacutarviews P c#ems r `g arecompiementedbyimpressive gone dawn,the hotel puts you. m at the heart of San Diego's' t- .s, " iisteriors:lf the waves below,are nightlife action. r r r x � too bracing,have a soak in one of Tmrer23Hotel-4531.Ocean - � _~.� "+ iheYevrtaita'sJapartesehothaths.' Btt varo San Diego(001858 !E'iJiana Ens$Spa,Biscur - 2 2323,rcwei23hotel.cam). Mont sy fOO183 r7 2331,. Doubles star,at$-;5(£183), _ ;*r vc-ratan ir?t gum?Coubies surf ac aoittrnl � � ... .. � .., t.. -.. .. ri. � x, ,.- ,lt $579tf315c;,room only. - BIG IND �'l N9�1 l�1 S l II i X� 9 SS �'d� i .1��1�'7 'O� iE AUTHORITY c/o General Mara er, K_eti SpikerAnd Associzte�_ hx 80I South Fi uueroa Street. „u e 0 Los An;�ele;. California 90017 ® (213) Rya S922 e FAX No (213) 622_2/610 BOARD OF DIRECTORS MEETING Tuesday — May ay 18, 2010 10:00 a.m. Best Best & Krieger 300 South Grand Avenue, 25"' Floor Los Angeles, California (213) 617-8100 NOTICE TO THE PUBLIC REGARDING AGENDA ITEMS: Board of Directors action on the following items can be in the form of approval, modification, denial, referral to staff, no action, or filing. BUSINESS AGENDA I. Approval of Minutes of BICEP Board of Directors Meeting Held March 18, 2010. (Pages 8 -12) II. Comments from the Public. III. Receive and File Monthly Investment Reports. (Pages 13-19) IV. Discussion of Proposed Budget for 2010-2011. (Page 20) V. Discussion of Cost Allocations and Consideration of Distributions for 2004-05 and 2005-06. VI. Discussion of Possible Admission of the City of Ventura. VI I. Insurance Broker Report. VIII. General Manager's Report. IX. Appointment of Nominating Committee. X. Comments and Reports by the Board of Directors. XI. Closed Session: Conference with Legal Counsel — Existing Litigation (Subdivision a of Section 54956.9 of the California Government Code). BICEP Board of Directors Meeting Agenda May 18, 2010 -- Page 2 Name of Case Deborah Kline — City of Pomona Claim No. 14754 Chung—West Covina Claim No. 2007069504 Manta Mgmt—City of San Bernardino Claim No. 052075 Valdovinos, Zeferino—City of Oxnard Claim No. 2005034758 Squirrel—City of Huntington Beach Claim No. Mendoza—City of West Covina Claim No. XII. Adjournment. * * NOTICE TO CITY CLERKS PLEASE POST THIS MEETING NOTICE 2. t Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,April 27, 2010 at 8:3o a.m. The Shorebreak Hotel 500 Pacific Coast Highway Huntington Beach,CA 92648 HBMVB Mission:To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. REVISED AGENDA I. Call to Order and Antitrust Reminder(see reverse)by Chair Margie Bunten II. Public Comments — Chairperson(limited to 3 minutes/person): The HBMVB welcomes public comments on all items on this agenda or of community interest.We respectfully request that this public forum be utilized in a positive and/or constructive manner. Please focus your comments on the issue or concern that you would like to bring to the attention of the Board. III. Approval of March 23 Board Meeting Minutes (blue pages) IV. Financial Report by Donna Mulgrew for CFO Cheryl Phelps (green pages) V. TOT report by City Treasurer Shari Freidenrich,�reflecting�payments through February 2009 (pink•pages) VI. Chairman's Report by Chair Margie Bunten a. Report from Closed Session i. McKee vs. Huntington Beach.Marketing and Visitors Bureau ii. 'Settlement with Trademarks, Intl./Patricia Hooper b. Form 700 COmpliance,Update c. Approval by City Council of new HBMVB TOT Grant Agreement and Scope of Work with City.' Huntington Beach d. Legal Update -4 i. Trademarks�International/Patricia Hooper Richard McKee e. IMPORTANT: City of Huntington Beach Brown Act Workshop . Thursday,April 29, 2010 from 8:30-10:3o a.m. at City Council Chambers.All HBMVB Board Members are asked to attend. RSVP to Nicole. VIL New:Business a Election of New Director Steve Dodge to fill seat vacated by resignation of Pat Rogers(seat to be filled from retail, manufacturing, restaurant or service-related industries and to serve remainder of Rogers' existing term thru September 30, 2011). b. Resolution to Cancel May 18, 2010 Board Meeting due to travel schedules i. Next Meeting will be Tuesday, June 22nd. This final meeting before summer will include approval of draft budget for FY2010/11. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,April 27, 2010 at 8:3o a.m. The Shorebreak Hotel 500 Pacific Coast Highway Huntington Beach,CA 92648 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any`stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the:Bureau, or at any meeting where any employee of the Bureau is present or where the Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including but not limited to prices or rates to be charged to convention;;groups, ,tour groups or tour operators, including off-season prices or discounts, B. Changes or proposed changes in the prices or rates of hotel or motel rooms,food and beverage, transportation, sightseeing, or;other services offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the establishment and determination of prices, rates, discounts, terms;.and conditions or rental; D. Plans of individual stakeholders covering increases or reductions in distribution or marketing of particular products or services. E. Restrictions on legal'advertising or promotional activities. F. Matters relating to;actuWl or potential suppliers or customers that might have the effectof_excluding them from any market or of influencing others not to deal with them. t Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,April 27, 2010 at 8:3o a.m. The Shorebreak Hotel 500 Pacific Coast Highway Huntington Beach,CA 92648 VIII. Lodging Committee Report by Committee Chair Kevin Patel a. Huntington Beach Hotel/Motel Business Improvement District Meeting Report i. Adoption of Proposed Rules of Organization IX. Marketing Report by VP Donna Mulgrew a. New FY2010/11 Marketing Plan b. Public Relations(see media clip samples in packet) i. Press FAMiliarization Tours Update: California Tourism UK Triathlon (media) coverage and upcoming FAMs ii. Travel Media Showcase in Irvine, September 21-24, 201o. iii. New Bureau Social Media Strategic Plan c. Meetings Marketing i. Campaign Update ii. HSMAI's Affordable Meetings West(www.affordablemeetings.com) trade show,June 16-17, 2010, Long Beach Convention Center.; iii. California Tourism"Keep It In California Campaign d. International Marketing&Sales i. International Agency Update ii. Travel Trade FAMiliarization Tours Update,. w iii. California.Golf Cup in Huntington Beach pre-Pow Wow e. Orange County Tourism Council: Rack Card and Sweepstakes f. Publications:Visitor Map sales continuing for June publication. X. Advocacy Committee.Report by Chair Joyce"-Riddell(orange page) a. National Travel and Tourism Week(Saturday, May 8 thru Sunday, May 16, 2010) activities i. National Touris City m Week Photo TODAY at the Visitor Information Kiosk Meeting: Mayor's Proclamation for Nai ii. May 3rd Council onal Travel and Tourism Week iii. Street Banners,,Buttons for Hospitality Industry, PR Campaign b. Tourism Works for Huntington Beach Community Education program XI. Sustainable Tourism Committee Report by Chair Shirley Dettloff XII. President's Report by CEO Steve Bone a. : KioskEmployee Vacancy: one more part-time position b: CTTC(California Travel&:Tourism Commission) Update i. Strategic Plan Task Force ii. Marketing Advisory Committee 1. 2010/11 CTTC Marketing Plan Rollout 2. Statewide California Restaurant Month: January/February 2011 3. Keep It In.California Meetings Initiative c. OCTC(Orange County Tourism Council) Update i. Annual Conference: Second Annual Conference on Tourism,Wednesday, May 12, 2010, 8:3o a.m. - 1:30 p.m. at the Fairmont Newport Beach. Speakers are Peter Yesawich, CEO of YPartnership on "What's Ahead: t Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,April 27, 2010 at 8:3o a.m. The Shorebreak Hotel 500 Pacific Coast Highway Huntington Beach,CA 92648 Emerging Travel Trends"and Brian Baker,VP Sales&Marketing of Chateau Montelena Winery on "Profiting from Foodie Tourism." XIV. Old Business IX. Upcoming Hospitality Industry Events a. City of Huntington Beach Brown Act Workshop —This Thursday,April 29, 2010 from 8:30-10:3o a.m. at City Council Chambers.All HBMVB Board Members are asked to attend. RSVP to Nicole. b. Monday, May 3 at 6:oo p.m. — City Council Meeting: Mayor's Proclamation for National Travel and Tourism Week c. Wednesday, May 12 at 8:3o a.m. - 1:30 p.m. — Secorid Annual OCTC Conference on Tourism d. Tuesday,July 6 at 4:00 p.m. — Hotel Travel Update/Study..Session with City Council XV. Open Discussion/Announcements a. Friday, June 4th: Huntington Beach.Chamber of~Commerce Retreat at Golden West College X. Adjournment a. Next Meeting Tuesday,June 22nd`at 3:30T in. at Hilton Waterfront Beach Resort. t Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Meeting Minutes Tuesday, March 23, 2O10 at 4:00 P.M. Hilton Waterfront Beach Resort, Dolphin Room Directors present: Michael Ali, Suzanne Beukema, Margie Bunten, Michael Gagnet, Ron McLin, Kevin Patel, Marco Perry, Joyce Riddell, J.D. Shafer, Dean Torrence, and Robert Vaughan. Directors absent: Brett Barnes, Shirley Dettloff, and Cheryl Phelps. Staff present: Steve Bone,Nicole Llido, Donna Mulgrew. Guests present: Joe Carchio, Shari Freidenrich, Cathy Green, Laurie Payne, and Nova Punongbayan from the City of Huntington Beach. I. Call to Order by Chair Margie Bunten at 4:10 P.M. a. Antitrust Reminder II. Public Comments a. Bone recognized Torrence for his role in the recently re-released film T.A.M.I. III. Approval of February 16 Board Meeting Minutes. Motion/second Gagnet/McLin. Minutes approved. IV. Financial Report by VP/COO Donna Mulgrew for CFO Cheryl Phelps. Motion/second Gagnet/McLin. Financial Report approved. V. TOT report by City Treasurer Shari Freidenrich, reflecting payments through January 2010. VI. Chairman's Report by Chair Margie Bunten a. All Board members are required to complete the Form 700 — Statement of Economic Interest Form,which is due to the City Clerk by April 1, 2010. The Form boo is available at www.fppc.ca.gov. Form 700 schedules are also available on the website in Excel format. All statements must have an original"wet"signature. Instructions, examples, and a reference pamphlet are all available on the FPPC website. b. Board of Directors Vacancy i. Please send suggestions to fill vacant board seat to Mulgrew or Bone. c. Recap of Bone's President Activity Report. Bunten complimented Bone and staff on their accomplishments. VII. Lodging Committee Report by Chair Kevin Patel a. The first Lodging BID meeting will be held tomorrow, March 24, 2010. All Huntington Beach hotel/motel general managers, or another senior-level person, have been invited to attend. The goals for the meeting are 1) adopt Rules of Organization for BID, 2) adopt resolution to increase BID assessment from 1%to 2%. VIII. New Business a. Resolution to ratify revised TOT Grant Agreement and Scope of Work with City of Huntington.Beach. i. The new Scope of Work more closely aligns with the Bureau's current activities and is scheduled to go before City Council on April 5. ii. Motion/second Shafer/Gagnet. Resolution approved. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Meeting Minutes Tuesday, March 23, 2O10 at 4:00 P.M. Hilton Waterfront Beach Resort, Dolphin Room IX. Marketing Report by VP Donna Mulgrew a. Hotel Marketing Recommendations have been made for both the TOT Grant Agreement Scope of Work and the Lodging BID Scope of Work b. Public Relations i. Upcoming FAMs: California Tourism UK Triathlon(media)and California Calling(travel trade) ii. HBMVB will attend Travel Media Showcase in Irvine, September 21-24, 2010,for leading print and broadcast travel media. c. Social Media Consultant Dave Serino of Gammet Interactive is working with Donna and Madison on drafting the new Bureau Social Media Plan. d. Meetings Marketing iii. Campaign Update iv. Bureau participating in HSMAI's Affordable Meetings West (www.affordablemeetings.com)trade show,June 16-17, 2010, at the Long Beach Convention Center. a. International Marketing&Sales i. International Pow Wow Appointment Solicitation ii. California Golf Cup in Huntington Beach pre-Pow Wow e. OCeanfront Shake-Off on April 15 f. Orange County Tourism Council:The Rack Card is almost complete and drives traffic to the OCTC website. A sweepstakes will be on the website with prizes donated by the Hilton. g. Publications:Visitor Map sales will close in mid-April. X. Advocacy(Government Relations) Committee Report by Chair Joyce Riddell a. See report in packet. The next meeting has been scheduled for April 8, 2010. XI. Sustainable Tourism Committee Report by Chair Shirley Dettloff a. David Carlberg is working on the draft of a Sustainable Tourism White Paper. XII. President's Report by Steve Bone a. Bone met with City Administrators and Police Chief regarding event alcohol permits for City Beach. b. Bone appointed to the CTTC(California Travel&Tourism Commission) Strategic Plan Task Force to review and revise CTTC Strategic Plan. c. Bone addressed CHLA(California Hotel and Lodging Association)and the Megan's Law issue(arising out of Extended Stay issues from last week). City Council member Joe Carchio announced he is working with the City Police Chief to create a program around this issue. d. OCTC i. The Education Committee is working with Cal State Fullerton to create a Tourism Center. I Please RSVP to Nicole Llido re: OCTC Second Annual Conference on Tourism, 5 Wednesday, May 12, 2010 from 8:3oam-1:3opm at the Fairmont-Newport Beach. Speakers are Peter Yesawich, CEO of YPartnership on"What's Ahead: Emerging Travel Trends" and Brian Baker,VP Sales&Marketing of Chateau Montelena Winery on"Profiting from Foodie Tourism." s i Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Meeting Minutes Tuesday, March 23, 2O10 at 4:00 P.M. Hilton Waterfront Beach Resort, Dolphin Room XIII. Old Business a. No old business. XIV. Upcoming Events a. Tuesday,April�7th: i. Continental Breakfast from 8:0o a.m. I Monthly HBMVB Board of Directors Meeting from 8:30 to 9:30 iii. Annual Stakeholder Meeting, 9:3o a.m. — 1:30 P.M. (was previously Tuesday, May 25th). Program: Social Media Education for the Hospitality Community b. Monday, May 3rd: City Council Meeting: Mayor's Proclamation for National Travel and Tourism Week c. Wednesday, May 12: Second Annual OCTC Conference on Tourism d. Tuesday, July 6 at 4:00 p.m: Hotel Travel Update/Study Session with City Council e. Friday,April 9th from 11:3oam to 1:30pm. Soroptimist Women of Distinction Lunch and Ruby Awards.Annual Ruby Awards presentation to Laurie Payne and Sue Gordon. Hyatt Regency Huntington Beach Resort and Spa f. Friday, March 26th: Huntington Beach Chamber of Commerce Retreat at Golden West College XV. Open Discussion/Announcements a. No announcements XVI. Adjournment at 5:30 p.m. 4 H.B. Marketing &Visitors Bureau Statement of Activities by Line Item February 2010 A I B 10 D I E I F 104 H III J 1 j j J_ j l j Annual 2 1 Month Actual 1 Month Budget YTD Actual j YTD Budget j Budget 3 4 IREVENUE I 5 1j-� 6 1 Public Sources(TOT) 7 1 City Contract $ 37,175.00 j $ 35,742.00 $ 170,805.00 $ 164,913.00 $ 514,299.00 8 1 Interest Income j 88.14 j 200.00 574.95 1,000.00 2,400.00 9 Total Public Sources 37,263.14 35,942.00 171,379.95 j 165,913.00 j 516,699.00 10 j T 11 Quasi-Private Sources(BID) j _ j j 12 BID Assessment 37,025.16 $ 35,742.00 170,376.42 $ 164,913.00 514,299.00 13 Interest Income j 91.86 200.00 542.97 _1 1,000.00 j 2,400.00 14 Total Quasi-Private Sources j 37,117.02 35,942.00 170,919.39 1 165,913.00 L 516,699.00 15 j 16 Private Sources _ 17 Advertising: Visitor Guide - - ( j - - 15,000.00 18 Advertising: Website 480.00 3,000.00 2,510.00 3,000.00 6,000.00 19 Advertising: Cooperative - j - j j 13,240.00 13,000.00 13,000.00 20 ILicensing Income 500.51 j - 1,671.73 j - - 21 Travelocity Commissions 123.05 20.00 _ 256.32 180.00 j 880.00 22 Interest Income 13.59 j 300.00 j 72.54 F 1,500.00 j 3,600.00 23 Total Private Sources j 1,117.15 j j 3,320.00 j 17,750.59 17,680.00 j 38,480.00 24 25 TOTAL REVENUE 75,497.31 75,204.00 s 360,049.93 349,506.00 s 1,071,878.00 26 27 EXPENSE 28 29 Personnel 30 Salary-Base 26,376.68 33,500.00 131,287.40 167,500.00 402,000.00 31 Salary-Vacation Accrual 1,401.17 275.00 3,566.42 1,375.00 3,300.00 32 1 FICA Tax 1,987.04 2,563.00 8,699.40 10,805.00 28,743.00 33 FUTA Tax 64.88 60.00 250.48 300.00 720.00 H35 SUTA Tax 502.90 160.00 1,941.37 800.00 1,920.00 Pension Expense 2,042.45 2,930.00 10,163.45 14,650.00 35,160.00 36 1 Health Insurance 4,097.20 5,100.00 _20,486.00 25,500.00 j 61,200.00 37 IDental Insurance 554.00 500.00 2,770.00 2,500.00 6,000.00 38 Worker's Comp Insurance _ 226.72 163.00 1,056.75 815.00 1,958.00 39 Staff Training& Development 449.00 1,250.00 1,534.00 6,250.00 15,000.00 40 Contract Labor 1,042.84 - 16,666.40 - - 41 Total Personnel $ 38,744.88 $ 46,501.00 ' j $ 198,421.67 $ 230,495.00 $ 556,001.00 42 Page 1 of 2 H.B. Marketing &Visitors Bureau Statement of Activities by Line Item February 2010 A B D I E F JGJ H III J Annual 2 Month Actual Month Budget YTD Actual j YTD Budget Budget 43 Marketing/Promotion 44 ITravel & Entertainment $ 1,269.48 $ 2,000.00 $ 7,622.46 $ 10,000.00 $ 24,000.00 45 Trade Show Participation _ 7,405.73 2,000A0 25,984.83 10,000.00 j _ 24,000A0 46 FAM Tours/Site Visits 2,821.55 500.00 3,313.98 f 2,500.00 6,000.00 47 Advertising/Marketing: 48 Media - 3,500.00 68,860.62 I 17,500.00 42,000.00 49 OnlinefWebsite 1 2,005-14 10,000.00 14,209.39 50,000.00 120,000.00 50 Printed Marketing Collateral 2,000.00 ! ; 16,324.06 10,000.00 24,000.00 51 Public Relations j 2,866.49 3,500.00 j 10,869.70 17,500.00 42,000.00 52 CTTC International Agency Fees ( 5,000.00 i 25,000.00 25,000.00 60,000.00 -- 53 Research 500.00 ! 1,626.96 1 2,500.00 6,000.00 54 Museum of Surf Culture - 55 Fulfillment 2,718.97 3,000.00 9,546.61 i 15,000.00 j 36,000.00 56 Surfboards in the Sand Event - - 3,011.59 - 57 Other _ j 2,500.00 2,350.00 3,519.38 ! 1 11,750.00 - 28,200.00 58 Total Marketing/Promotion ( 21,587.36 34,350.00 ' $ I 189,889.58 ; '! 171,750.00 , 412,200.00 -- - -- 60 Administrative Operations _ _ 61 Accounting&Legal_ 1,268.06 4,000.00 14,592.11 20,000.00 48,000.00 62 Dues&Subscriptions _� 45.20 750.00 2,940.17 3,750.00 9,000.00 63 Depreciation _ 333.05i� 500.00 1,665.251 2,500.00 6,000.00 64 Insurance _ 1,531.40 ! - 9,074.40 { 7,000.06 7,000.00 65 Data Processing/Computers 600.00 725.00 7,242.18 3,625.00 8,700.00 66 Rent _2,453.52 j 2,650.00 10,179.35 ! 13,250.00 32,850.00 67 ITelecommunications 946.42 750.00 4,463.86 '`' — 3,750.00 9,000.00 68 Photocopying 563.50 625.00 3,420.67 3,125.00 ' _ 7,500.00 69 lOffice Supplies 433.28 ; I 750.00 1 14,656.25 i ; 3,750.00 1 'i 9,000.00 70 Miscellaneous 4,096.11 600.00 _ 19,997.59 1 4,400.00 ', 16,400.00 71 Total Admin.Operations 12,270.54 ! 11,350.00 9 88,231.83 65,150.00 153,450.00 72 i 73 TOTAL EXPENSE 72,602.78 92,201.00 ! 10 476,543.08 467,395.00 1,121,651.00 74 -, 75 EXCESS REVENUE $ 2,894.53 $ (16,997.00)1 $(116,493.15)i$(117,889.00) ; $ (49,773.00) 76 77 Page 2 of 2 H.B. Marketing &Visitors Bureau Statement of Financial Position As of February 28,2010 A I B I C I D I E F G IHI I I J 1 ASSETS 2 Current Assets 3 Checking/Savings 4 ` Business Checking-City Grant $ 1,864.7.5 5 - 'Business Checking-B.I.D. 1,983.36 Bureau Generated 6 Money Market-Bureau Generated T 91,341.77 j $ _ 91,341.77 7 _� Money Market-City Grant t 12,977.33 8 Money Market-B.I.D. { 71,684.56 9 j CD-Bureau Generated - 12 10 1 CD-City Grant _ 100,187.53 11 CD-BID1 149,280.98 1 1 _ 12 Petty Cash 548.00 13 _ Total Checking/Savings 15 Accounts Receivable 155,362.93 19 Deposits 1,815.00 -- — 20 Prepaid Expenses 38,692.49 21 Total Current Assets _ - 625,738.70 22 _Fixed Assets 23 Furniture&Fixtures __ j 9,808.85 T _ 24 Accum. Depr.-Furniture&Fix. (4,455.56)1 _ 25 Total Furniture&Fixtures 5,353.29 26 Equipment 27,190.35 1 27 AAccum. Depr.-Equipment (21,676.27)1 28 ,Total Equipment _ 5,514.08 1j 29 1Leasehold Improvements 7,998.86 30 Accum. Depr.-Leasehold 1mpr. (7,998.86)1 31 Total Leasehold Improvements 32 j Intangible Assets 53,300.00 331 Accum.Amort.-Intangibles (7,698.87) j 34 Total Intangible Assets 1 45,601.13 35 Total Fixed Assets 56,468.50 36 TOTAL ASSETS $ 682,207.20 37 LIABILITIES&EQUITY — 38 j Liabilities 39 Current Liabilities 40 Accounts Payable 42,042.66 j 41 _j Accounts Payable- _ Personnel _ _ 44,437.68 42 Loan from City 50,000.00 43 Total Current Liabilities 116,480.34 ' 44 Total Liabilities 116,480.34 _ 45 Equity _ J�Total Fund Balance 46 General Unrestricted Net Assets 682,220.01 s _ j $ 565,739.67 47 j Net Income 116,493.15 _ 48 ITotal Equity 565,726.86 49 TOTAL LIABILITIES&EQUITY $ 682,207.20 50 � - 51 BID receivable of$73,533.26 52 TOT receivable of$81,829.67 Page 1 of 1 City of Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru March 2010 Transient Occupancy Tax Receipts Reflecting February Occup6ndes Current Month - February 2010 *Year to Date - February 2010 Last Year This Year Change %Change Last Year This-Year Chanae %Change $358,467 $369,754 $11,287 3.1% $1,827,271 - $1,704,004 ($123,268) 6.7%) *Excludes audit Monthly TOT Comparison to Prior Years $900,000 *Annual (in thousands) YTo ®Prior Year $8,000 j w $3,200 $800,000 ' $6574 r AM- $ � O 3 Year Average $6 589 ,}. $7,000 $2,800 $700,000 �®Current Year �� $600,000 $6,000 . X $2 400 $500,000 $5,0004 $2 330 $400,000IME g $300,000 x $4,000 x � �$� 827 `k $1,600 $200,000 Q $3,000 ` . $1,200 $1oo,000 $2,000 ° ° ® $800 $0 $1 000E z k 400 ��.`�_'��� ��� �'� ��, � .�. . CP 2005/06 2006/07 2007/08 2008/09 2009/10 Fiscal Year 2006/07 Fiscal Year 2007/08 Fiscal Year 2008/09 Fiscal Year 2009/10 Actual %Chanae Actual %Chang e Actual %Chan-ge Actual %Change October $469,333 4.3% $563,938 20.2% $441,902 (21..6%) $411,281 (6.9%) November $376,324 0.4% $419,909 11.6% $399,398 (4.9%) $291,335 (27.1%) December $337,912 (2.2%) $337,105 (0.2%) $278,148 (17.5%) $266,439 (4.2%) January $440,692 1.3% $496,899 12.8% $349,357 (29.7%) $365,195 4.5% February $459,658 8.2% :$512,087 11.4% $358,467 (30.0%). $369,754 3.1% March $625,959 26.1% $590,311 (5.7%) $389,473 (34.0%) $0 April $568,124 29.0% $477,179 (16.0%) $429,997 (9.9%) $0 May $567,350 15.4% $550,682 (2.9%) $429,830 (21.9%) $0 June $641,994 10.7% $573,493 (10.7%) $518,406 (9.6%) $0 July $801,779 9.8% $797,558 (0.5%) $705,133 (11.6%) $0 August $751,720 9.2% $775,941 3.2% $669,946 (13.7%) $0 September $532,662 8.4% $493,407 . (7.4%) $446,966 (9.4%) $0 TOT Audit Assessment Billed $99,330 $3,332 $3,299 Total: $6,573,506 10.5% $6,687,838 1.7% $5,420.354 (19.0%) $1,707,303 (6.7%) Budget $6,095,000 9.1% $6,500,000 6.6% $7,500,000 15.4% $5,400,000 (28.0%) Actual Prior Yr Receipts vs. Budget%. 2.5% (1.1%) 12.1% (0.4%) City of Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru March 2010 1%'Business Improvement District Assessment Reflecting`February Occu ande's Current Month - February 2010 *Year to Date February 2010 Last Year This Year Change %Change Last Year This Year '' Chanae %Change $35,847 $36,975 1,128 3.1% $ 182,730 $ 170 326 ($12,403) (6.8% *Excludes audit Monthly BID Annual Comparison to Prior Years YTD * (in thousands) $90,000 $ 0,000 ®Prior Year $800 y r 20 $320 $70,000 3 Year Average $700 $280 �Z�Current Year pro y� $542 a $60,000 $600 ,. $240 R � � $50,000 $500 � � .; 5 � �� $200 $40,000 $2 't �y $203V. $400 .$160 $30,000 Ll un w s ' $ $17t) r $20,000 $300 r s 4 � $120 $10,000 $200 .. ® e Qai- $80 $0 $100 ��� s`' '��"& rz€ �e5 f '. $40 co plz, e��Gec�O �a cJa lac PQ �` °° �J PJ�J�e��' $0 :, .t�, �. ,_,; . z $0 �° pe geQ 2005/06 2006/07 2007108 2008109 2009110 Fiscal Year 2006/07 Fiscal Year 2007/08 Fiscal Year 2008/09 Fiscal Year 2009110 Actual %Change Actual % Change Actual %Chanae Actual %Change October $46,933 4.3% $56,394 20.2% $44,190 (21.6%) $41,114 (7.0%) November $37,632 0.4% $41,991 11.6% $39,940 (4.9%) $29,110 (27.1%) December $33,791 (2.2%) $33,710 (0.2%) $27,816 (17.5%) $26,619 (4.3%) January $44,069 1.3% $49,690 12.8% $34,936 (29.7%) $36,508 4.5% February $45,966 8.2% $51,209 11.4% $35,847 (30.0%) $36,975 3.1% March $62,595 26.1% $59,031 (5.7%) $38,940 (34.0%) $0 April $56,813 29.0% $47,718 (16.0%) $43,000 (9.9%) $0 May $56,735 15.4% $55,079 (2.9%) $42,983 (22.0%) $0 June $64,214 10.8% $57,349 (10.7%) $51,836 (9.6%) $0 July $79,852 9.4% $79,756 (0.1%) $70,481 (11.6%) $0 August $75,114 9.1% $77,594 3.3% $66,995 (13.7%) $0 September $53,195 8.3% $49,322 (7.3%) $44,640 (9.5%) $0 TOT Audit Assessment Billed $7,574 $50 $0 Total: $656,909 10.4% 666 418 1.4% $541,654 (18.7%) $170,326 (6.8%) City of Huntington Beach 10%Transient Occupancy Tax Receipts Report Reflecting Hotel/Motet Receipts Thru March 2010 '�=`# -�y� � "� :» : +.�"'� �..,�e. c . ?sx s,sa„�.e'!�,2 �, .<n..._r ';�. .�+`xs<` FZ �ra;nslen,t Occupancy Taz Receipts 140 cting 0=ebrua,ry Occupancses �� r. �Hotels`Over.1�5,1Rooms '„ Hotels'=Under 150 Rooms : Current Month - February 2010 Current Month - February 2010 Last Year This Year Change %Change Last Year This;Year Chanae %Chanae n/a $309002 n/a n/a $59,129 6U751 $1,622 2.7% Monthly TOT - Fiscal Year 2009/10 Over Under 151 s.Over'151Room ���Under 150 Roorns� 150 � $500,000 - $150,000 �. �7� z uaf HIM $400,000 � $120,000 V, $300 000 �� �� $90,000 x $200 000 • $60 000 �"� ' + $100,000 $30�000:. "tee; October November December January February March April: May June July '- August September Fiscal Year 2008/09 Fiscal Year 2009110 City Fiscal Over 151 %Change Under 150 %Change Over 151 %Change Under 150 %Change Period Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. October n/a n/a $64,521 (34.0%) $345,276 n/a $66,005 2.3% November n/a n/a $86,741 14.9% $239,824 n/a $51,512 (40.6%) December n/a n/a $59,474 (14.7%) $215,616 n/a $50,823 (14.5%) January n/a n/a $66,543 (9.0%) $318,927 n/a $46,268 (30.5%) February n/a n/a $59,129 (27.7%) $309,002 n/a $60,751 2.7% March n/a n/a $75,490 (26.2%) $0 $0 April n/a n/a $77,406 (13.3%) $0 $0 May $352,686 n/a $77,144 (22.8%) $0 $0 June $436,563 n/a $81,843 (22.6%) $0 $0 July $589,791 n/a $115,342 (23.6%) $0 $0 August .$571,264 n/a $98,682 (29.5%) $0 $0 September $375,873 n/a $71,093 (22.0%) $0 $0 Total: $2,326,177 n/a $933,408 (20.7%) $1,428,645 n/a $275,359 (0.7%) April 27, 2010 TO: HBMVB Board of Directors FROM: Joyce Riddell, Advocacy Chair SUBJECT: Advocacy Committee Report Committee met on April 8. Following items were addressed: • Video highlighting the importance of Tourism will be updated and ready by May. • Power point, using information from the Oxford Report and local tourism facts, will be coordinated promoting "Why Travel Matters" to be used city-wide e.g. City Council Meeting, Clubs & Organizations, Web-site, Chamber, Board of Realtors, etc. • Faces of Tourism -- photos will be taken of industry employees and inserted into a power point presentation featuring sixty photos in 60 seconds. • Photo will be taken on April 27 at the Visitor's Kiosk after today's workshop with 100 to 200 tourism employees in their uniforms e.g. bell hops, waiters/waitresses, cab drivers, hotel maids (jobs dependent on tourism) to be used in "Why Travel Matters" publicity. • Committee will coordinate a banner on Main Street, Buttons for Service Employees, News Release, Op-Ed piece, letters to the editor during the week of May 9-17 highlighting National Travel and Tourism Week and "Why Travel Matters". • Committee members will also attend the Orange County Tourism Council's conference on May 12 during Travel & Tourism week. • Advocacy Recommendation - The HBMVB to sponsor the Huntington Beach Tourism Awards this fall. MIN jI/y �• ! 'F L SI «.'-.� °- '. ✓ �'^x.•c'�'"' "�,:. ._✓� �, -•r ,.+ IjG`l+l"f ft4, ry �.'?,+l° °. a��� � fie°'�� � s '�°` '°�C; �.� ` � i \�a �y as. '�•�+, �_ �":t -�'� AK7�}�{y;7j ,} t' . r ..:s f ✓11 f+t I'�1� / v/ �''' f tirr�I`f f `.Li, v w j t Y •� �� :. 1 ta I �• �` �e `` �^�`� '1+t r/f'it "x ; Aili,)V? a +?pry % L -. t %. a � -�,. � !�t� ill� L' � r ..t n 1 a - + I�;'c'•,-a.G.m.-..-.� - "" I% Y 4yy - _... a, ;r • •" err wr w; % t s t { cuGent viewfinder, r' . dr . �.w,,a # r =�sM, F "t *$. + ,B 5 U .w.y e9 5 �'.�. �.'ti ,,,y r '_ •i�';' '"°�, '9':, �. �' r ..s . �? :. m t[ e °t t �48 > x4 S`�'` ,k r t s� o"s' .vSv'.' ti ` ?"d h j �; mr�,, z •:,ex,d °��,. ,.,eta p� l''a, yx:e yC .s4f t �... p "t r r v #r�.. '..};:� �.. �' ,7_ f x. ;�Y.• S . L i yt'x, a s •3� s :i' #�d �4" �m�a 3 $ y � aK.;?al i� m .�} � B."� +..^w`+..wb' " ^v ".�.?��. � ,� y f ,e - ro. 2K � a, .� 'za,« w`s afi, 'v i :i,R. 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" .•c^ � �a � �'rv`�ryf,-'v' "y:ate k �''#'R r`.^ � �'��-�;'��' '`���7�"�s�a�,,�� � rc � �"t"i '` `n;$;+;�a" iL' zd'a ? .° " '!k- ,' + a btY ` VV✓ t ,D�"i'°, "'d -,s, � .a t�''s� i )� �"t � '+, �� •_„ t x�, �' �vfi� -3 i '�.�T"� '�.�.,�5 �. ,;SrF=; .^t Ak [ ,�,� a.S•,a ..k, - a s s.. s 1' +., rr'� �'r bf vY3 "'��"� " � -• #,. �z rriE4 � a aq` c �43 t •�w- l,.ry �0 4 yw. t ve q t fit ^fi - '+�di+'^+.� .G MR i `�# a .,..+��s'=t"'°'-r �', +!y ^s 4 V�r"` ^Ct•,y --^'.k"„ �: .� Y�. f C r ..T, �,ggI f , Whether you want to stroll for seashells, nde waves,A `' or but#Id sand castles, our Isi'st of a°mating beaches wi'I"I t guEde you to your new favorite coastal play ;round a � �" ERE ;�,,w�s�I�dTM11 +.-�� .,,,�kr ""- 't"_'°,� �j'"�. ^`°s!�.^& G =fl` �uw. ����,.'"'.wr,-�..,x-"„rF'h.r-z w��rL."�, ,, ,.«..r..,,. �,� � 'r,:mot. u µ..�,x ,„G"",k 'k:. .++;,�. ,^ra,;,•,""��w`a�,�sau' "' ";; �rk,.� '� _ � Ut _q- lY1EET THE EXPERT h ••a: i � ,4 f4"P, '` We've never found a beach we � �o- � it�'•99� �= r- didn't love,so to help us I narrow down this list,we asked Dr.Stephen P.Leatherman,better known Mk as Dr.Beach,to lend-us his expertise.Every year,he picks America's top 10 beaches after u- ` considering factors such as sand softness,water = ' - temperature,pollution,and Dr.Beach is current) the director of Florida y a ap International University's 6 Laboratory for Coastal I o G r Research,but when he isn't i a + a working,he retreats to his -`• 3 , �� � " WRITER STE V E,-M It LBURG - favorite seashore,Cape I Florida State Park. �� i HuAlngton Beachi California Huntington fought a legal battle with Santa Cruz for the right to crown itself"Surf City,U.S.A."--and won.It really does have a mellow surfer vibe;Dr.Beach calls it - the"No. 1 family surf beach ENE in the United States." BEµ i 3r! $ �Ts .y Uilti W. .- � ?S Ga�lfOryUBrdC�, � `{iss_,�p.d 9--#a r awf, � +::,cwa� {^ -.���.•• 1 ,-w;>. >5„ t ~ c -,• ! Y r x* "�-3 -� .~ , .' '` Mz&"•w.«�Y''' `" xt+cW{ .a--..,„ .1„, �•^,� ,.,, ..�s s- 'o' �' '^'�; -'g-' .-".tea „w-rat-. '"' rk+�`-�-�-� �'°.✓�.. '�"�---•--; ,��.'E"f „� , w..—.- .tea :�" ,� � r�.7'"ri. y�%..... `" »k� � ��� � `i^La '*�'� .^, "� `l.E,` .i'�►` `�F Ilse 1. t.. A . # ✓+ ... fil " .rj+ w y"7+e' o- a X ^*n �V ` cy. . 5& �� '���$"'R.A';'�� � .'ht m-. - 'i'..•R'k*o•;. �:� �Yj _ � ��.�''°. 3�L:.+ :5,7�F STAY:The Shorebreak Hotel SHOP:Walk past the giant (8771744-7117orshorebreok Huntington Surf Sport hotel.com)overlooks the ocean (7141374-6266 or hsssurf.corn) and features surfer-chic design. at the pier and down the block Waterfront rooms start at $259. to the Billabong surf fashions For charming rental cottages, at its sister store. visit vrbo.com. LOCAL SECRET:Ocean vistas EAT:Join the locals for break- along the I mile nature trail fast at the comfy Sugar Shack at Bolsa Chica Ecological Peservc (7141536-0355 or hbsugorshack (7141846-11 14 or bolsochico.or(1) ,•,, .com).Then join the tourists can soothe away your stress. ; at Duke's(7141374-6446 or dukeshuntington.com).You'll pay for the ocean view,but it's worth it. 58 EIMSaturday,April 17,2010 is 3 PAGES OF HOLIDAYS ra� Edited by USA MINOTve HERE is a great way to bag tie the knot this year.If you a free teed-ride a bike in plan to say "I do" inCups r exchange for dinner. Bermuda, you could get Next time you're in the your flights there for free.nee Danish capital,head for the Youd to register your Crowne Plaza Copenhagen interest in the prize by Junesi Towers. The hotel, which 15 and gel married between claims to be one of the May 1 and October 31 1 world's greenest,is offering To be eligible,the bride a free meal to anyone who and groom-to-be must email generates ten watt hours of "I can't wait to get married electricity on their in-house in Bermuda"to ukweddings@ c=erato bermudatourism.com. The using electric cost of two return economy bicycles will be able to with British Ail monitor how much ways will be electricity they re refunded upon producing via return to the UK. iPhones mounted I TRAVEL associ- on the handlebars. The bikes will be tion ABTA have art challenge as part of installed at inched a schools C10. Plaza Copenhagen Towers their 60th birthday. on Monday and will stay They are inviting children A there for a year.If the trial is aged between seven and 11 successful,the initiative will roll" to imagine their perfect holi- be ad out at all Crowne Plaza hotels in the UK. day and design a postcard. One guest cycling at So far 120 schools have signed up and entrants can 18mph for 60 minutes will win mini breaks and day produce around 100 watt out. The grand prize win- hours 7 hours of electricity. mug school gets a three- The complimentary meal day trip on a 49-seat coach awarded to guests is worth to London or Paris courtesy HERE'S an admission I've about E25 and isredeem- of the Acorn Travel Group able during the uest's stay. To sign up, visit atita. been California dreamin' ETHE Tories' planned tax c o in/6 0 y a a r s o n- for years. Those beaches. break for married couples is topoftheworld.Entries must not the only good reason to be received by June 10. Those mountains. The epi- V, Or OU 7,0,'fzi ro, Centre of cool. Well, now I've done it. A mo week- w long trip has turned me into a 4 full onBeach Boy, conquering that Cali-fun-ia triathlon of skateboard- ing, snowboarding and surfing. Well, OK, I wimped out on the skate- boarding. But more on that later. ..... I thought the 11-hour flight may be a problem. But no way. All the adrenaline and the thought of wearing shorts for 2 �'� fun, rather than just at the gym kept p me gohaing. We d an overnight at the stylish Sher- n,l alon in Santa Monica, then it was Defira the area where the skate- N4 11il t'AW", PPaq 4, off 0. bikes to boarding er.ze began yl As we pedalled from Santa Monica Pier Tg y to Venice Beach, I picked out spots fea- STATE OF NOT Ill t tured in the now legendary documentary ' PLAY... Dogtown And Z-Boys, which tracked the California has guys formation of the Zephyr skate team. These were the largely responsible something f 'a, for shaping the sport into the fluent or everyone swooping style that it has today. And it helped make this area a most- visit for boarders across the globe. The new, long-awaited E1.6million Ver, ice Beach Skate Park was also on our route, as were locations from the h Woody Harrelson flick, White Men Can't It Jump.This was the only leg of the triath- Alld"';', Ion that I didn't attempt Paradise NIGW,HOUDAYDEN GREAT14, S It was simply too busy, the fear of T g humiliation too great-and asking to bor- rowa board here is like asking to borrow 1 a limb FROMM M rt FROM M 0* With no real barriers shielding the pub- lic from the many rails and bowls, it's !!KJ paradise for concrete surfers.w Meanwhile, Venice Beach is another world. Incense hangs in the air and P? lip there's a constant flow of bizarre sights, from show-offs on rollerskates sporting f am only a thong and headphones to skate- IM11PTOM boarding DOGS wearing sunglasses! SRVI UP TO RVIO,; RcRimmiatilisma. Tilwisans w-flimmismumcARHil This has to be the most cosmopolitan place on the planet.. and certainty the most aid-back stand up twice, an achievement I'm But it was time to move on up to Mam- The Smokeyard BBQ And Chop Shop was f the triath- my highlight, with its 16oz smoked pork extremely proud of because it's not easy' moth Mountain for part two o Ion- snowboarding. chop. This food is definitely not for the The Shorebreak Hotel was my relaxing faint-hearted. oasis for the stay, a mere two minutes A.70-minute flight took us to a begin- The feed needed washing down with a from the beach. er' haven, Mammoth Mountain Inn. few,ales in, the wonderfully named Its it and breezy rooms were kitted The nursery slope were just a store's Lak nuki. The owners had had a baby out with everything from bean-bags to throw from my room and if I learned just before opening the bar and diner, iPod speaker docks. I loved it. fast, I could use any of the 28 lifts as a apparently, and Dad was missing his The clientele of the hotel was intrigu- gateway to,more than 3,500 skiable acres. oh-be-joyfuls. So once 'd rented all the gear and had ing, including surfers with boards in C01 am* OT 6905NO To learn snowboarding in such a phe- hand and corporate sorts suited with three hours' coaching I tried my first nomena I setting was a privilege But the briefcases. proper slope ca lied Sesame Street. mountain had taken its toll on my frame And it felt like I was up in the air so my thoughts drifted back to the beach, Bikinis with Big Bird after an awe-inspiring babes and maybe some more beer f1flin,24 fill,lft,,,lial11halfid,w1m T11 Cll,Direct-can Ippli win,a p1d,11d p1l, 12—minute gondola ride took us up to Huntington Beach - or Surf City, as It's also home to the restaurant Zim- dfnaga,"i.1 Px,add in di ipht, 11,000ft. it's known - looks like a movie set with ala' a real hotspot for locals and tour- h.1 and Now all I had to do was get back down ists alike. .., ill—1,In,In,,, f,11 d-I&T—and per p— miles of pristine beach. ba-a,2 11.a..2 dnli hl ad a min,it dildaddn r,t,11 "I",tom � again on e board' The wetsuit was unforgiving and my There's always something going on in Lai Gi—,n'l 1p[....L 1fn ar a,h,,a,�addfi.al,n_11,1,,In appllnbl, After all that rolling and tumbling it first-ever surfing lesson threw slightly Huntington and, as luck would have it, ON ffr based n,s,,Palm Hill!fl,di lit 17 Jan it nall,ffr la,d 114 Allit,arch hnll ,ii 4 b,dd-,h—%r d,p,1�17 Jt,11 Prin—,fi.,nnlk,n9,,tal-9 f-11 was time to hit the Mammoth Lakes larger waves at me than anticipated. on my last day, there was a huge classic ii f.�li,,,ni,-iling,Sa,,ng,,a.,,d dr,pr blok,q bi��,.,,tai,d 1pa��ndlh, resort with its great bars and restaurants. But in the first hour I managed to car show on Main Street. The spring sonlvand are availa dtravel D,ta...rid 1,,,,and CGli see our.,Wt,f.,d,t,,I,Hill,extrude si,pla—,lits fur weekend '�F, 4" —d p—per niii I , " , "."%, _�iz , departures -Sln)P11-1 h,Ildfit.1d.,11 alla,a 11aIg,f 2h Cnill all , , , :1 - � V4 Ol fT-x K 4 8T i Charges 1—In,,p—i ABTA N.1'2043 3 PAGES OF HOLIDAYS Edited lyy USA MINOT x- M, ...........1111 BOARD STIFF MIr Michael Z015 Z 149�w surfs and snowboards 1 01. k pv, _7 EDINBURGH is serving up a treat to visitors to explore the mix of markets,speciality its restaurants are the best outside shops.top restaurants and historical beauty London. make UK Towns and cities an ideal choice for The Soots capital has been voted one of a holiday,' '5,'It, the UK's top destinations for a city break, The survey was commissioned after the according to a new poll. increase in stayclafions last year—the num- ft came second to York overall but its ber of as, breaks t up and bookings co, '21 wen e aterms were voted top and it was just pipped to towns and cities are also on the increase. by Birmingham fo r shopping and Bath for And three-quarters of people questioned romance. are planning to take a town or city break this The city also came second for entertain- year.Cost was deemed the most important ment in the survey by cottages4u, factor when choosing accommodation and Attractions like Edinburgh Castle,above, nearly a th ird rd of people preferred to stay in the Royal Mile and Holvrood Palace ensured places which have character or historical links that Auld Real came second in the most his- to the city, ss torical city category.narrowly beaten by York. Geoff added: 'Choosing a self-catering The company's managing director Geoff option means Dty-breakers can manage their QI �40 Q�,-A Cowley said. "Although London is a great own schedules for exploring, "They can also avoid noisy neighbours, and 0 7- W place to visit,our survey found that towns cities outside the capital are increasingly which nearly 50 per cent of people said put v� popular for holidaymakers.There is so much them off hotels N V N Cc, WND'4" _0 y, Dlit 6y A:,' Q —Vill lAt", M. �mm vn 711�v r rvv,:� nw, C Del'; .,rgg o 7 LL Al break was approaching and it seemed as though half of the West Coast population was arriving with it. Everyone looked like models and there were see ski mpy sk y bikinis as far as the eye could returning to The thought of Glasgow Airport "r vkif didn't fill me with joy but there was e i final pleasure comin g my way My last night-and my last beers I thought I'd take in Brewbakers, place in California where you can make your drinks. And that's California in a nutshell It's so f�r own beer, working through the processes and laid-back it's almost horizontal...as I was after ra`0� even the trip to Brewbakers ------ ve designing the label 4�,�;�, From the outside it looks like any Scottish It's strange to think that the whole area has offy but inside its secret weapon is lurking - been shaped by boards, whether they're on OV"L"anlc;cr,-,�� owner Dennis Midden, asphalt, snow or water. The guy had everybody in stitches as we There are very few places in the world where sang - I remember Bob Dylan and you could do skateboarding, snowboarding and drank, and Sir Mix-a-Lot playing - and ate bread made surfing in the same day. from our own beer mixture And I don't think there's anywhere else on the An ascpvery cove papkk.U day. emdutles Dennis even has a dumb-bell attached to the planet I'd want to. mi-W ad--n 1.�Wlld.l e1�d—fl,14 f,,*,d tin.u 1-1—'the Ctnca w bottom of his glass so he can work out as he MICHAEL McKENZIE SwW d Bh Cld Aq-11 for 14 df—fi—G sv id to mow„wan doll agetl 3-6 must purchase the non-swim package P-c,s shown are b,seb,n visits,26thAp,l-4thMay 7th-11tbMy141b-18lhMay. 21�12010 tigg offer al t,—bmk,�g,—131,,1�y 2010-y lldrb�,t�wbOy 02010�,Woldl i &�tAll i R� Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, March 23, 2010 at 4:00 p.m. Hilton Waterfront Beach Resort, Dolphin Room 21100 Pacific Coast Hwy. Huntington Beach,CA 92648 HBMVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. REVISED AGENDA I. Call to Order and Antitrust Reminder(see reverse)by Chair Margie Bunten II. Public Comments 4�N III. Approval of February 16 Board Meeting Minutes (blue pages)4 „ A „ IV. Financial Report by VP/COO Donna Mulgrew for CFO Cheryl PheI"s(green pages) V. TOT report by City Treasurer Shari Freidenrich, reflecting payments through January 2009 (pink pages) eF VI. Chairman's Report by Chair Margie Bunten a. Form'7oo Compliance Reminder— Staternerat of Economic Interest Form due to City Clerk by rm boo is available at www.fnpc.ca.gov; Form 700 schedules are also available on the website in Excel format.All statements must�have,an or in al"wet"signature. Instructions, examples, and a reference pamphlet are"altavailable on the FPPC website.. b. Board of Directors Vacancy: Update'on candidates from retail, manufacturing, restaurant or service-related induAl'f es available on Bureau Board VII. Lodging Committee Report by Committee Chair Kevin Patel a. Huntington BeacN`Hotei%Motel Business Improvement District Meeting(Lodging BID): Wednesday, March 24 at 12:30 p.m. at IHOP on Beach Blvd. i. Adopton'o£.,Rules'of Organization \.. ii ,.Resolution,.to Increase Huntington Beach Hotel/Motel Business IT11pf0yemOnt District Assessment from 1%to 2 0, effective June 1, 2010. VIII. New Basiness a Resolutionfo Ratify Revised TOT Grant Agreement and Scope of Work with City HuWngton Beach(see attached) Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, March 23, 2010 at 4:00 p.m. Hilton Waterfront Beach Resort, Dolphin Room 21100 Pacific Coast Hwy. Huntington Beach,CA 92648 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any" takehoiders of the Bureau. At any meeting of the directors of the Bureau or any committees�of the'Bureau, or at any meeting where any employee of the Bureau is present or where ihe�"Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and, beverage, .transportation, sightseeing, or other services or facilities of sOikeHolders; including but not limited to prices or rates to be charged to conventton;'',groups; tour groups or tour operators, including off-season prices or discounts B. Changes or proposed changes in the prices;or rates of hotel or motel rooms,food and beverage, transportation, sightseeing or o her services offered to customers of the hotel and motel industry; ' C. Formulas,procedures,,or means for the establishment and determination of prices, rates, discounts, terms and conditions or rental; D. Plans of individual stakeholders covering increases or reductions in distribution or marketing of particuld roduets or services. E. Restrictions on legal aduer--hg or promotional activities. F. Matters relating to actuah or potential suppliers or customers that might have the effect of excluding them from any market or of influencing others not to deal with them. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, March 23, 2010 at 4:00 p.m. Hilton Waterfront Beach Resort, Dolphin Room 21100 Pacific Coast Hwy. Huntington Beach,CA 92648 IX. Marketing Report by VP Donna Mulgrew a. Hotel Marketing Recommendations for TOT Grant Agreement Scope of Work and Lodging BID Scope of Work. b. Public Relations (see media clip samples in packet) i. FAMs: California Tourism UK Triathlon(media)and California Calling (travel trade) ii. Travel Media Showcase for leading print and broadcasftravel media in Irvine, September 21-24, 2010. HB to attend. iii. Drafting new Bureau Social Media plan in March and April. c. Meetings Marketing i. Campaign Update ii. HSMAI's Affordable Meetings West(www.affordablemeetm sg,_11 eom)trade show,June 16-17, 2010, Long Beach Convention;Centers, d. International Marketing&Sales z i. FAMs: California Calling(travel ii. International Pow Wow Appomfinent Solic'itatlon; iii. California Golf Cup in Hun tm on„Beach. re\Pow Wow e. Orange County Tourism Council: Rack Car did Sweepstakes f. Publications:Visitor Map sales continuing forJune;publication. X. Advocacy(formerly Government Relations)Committee Report by Chair Joyce Riddell (orange page) a. National Travel and Tourism Week(Saturday, May 8 thru Sunday, May 16, 2010) activities i. May 3ra'C1ty Council Meeting: Mayor's Proclamation for National Travel and Tourism Week` b. Tourism Worksfor Huntington Beach v =. XI. Sustainable Tourism;Commrtteez,Report by Chair Shirley Dettloff XII. President's Repo "by CE0 Steve Bone a'' ;Eve&Alcohol Permits for City Beach b. `CTTC(California Travel&Tourism Commission) Strategic Plan Task Force to ,review and revise CTTC Strategic Plan c ,CHIX(,California Hotel and Lodging Association): Megan's Law issue(arising out of Ektended Stay issues from last week) ,a\ d �\OCTC i. Education Committee ii. Annual Conference: Second Annual Conference on Tourism,Wednesday, May 12, 2010, 8:3oam- 1:3opm at the Fairmont Newport Beach. Speakers are Peter Yesawich, CEO of YPartnership on"What's Ahead: Emerging Travel Trends"and Brian Baker,VP Sales&Marketing of Chateau Montelena Winery on"Profiting from Foodie Tourism." XIV. Old Business Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, March 23, 2010 at 4:00 p.m. Hilton Waterfront Beach Resort, Dolphin Room 21100 Pacific Coast Hwy. Huntington Beach,CA 92648 IX. Upcoming Events a. Tuesday,April 27th: i. Continental Breakfast from 8:0o a.m. I Monthly HBMVB Board of Directors Meeting from 8:30 to 9:30 iii. Annual Stakeholder Meeting, 9:3o a.m. — 1:30 p.m. (was previously Tuesday,May 25th). Program: Social Media Education for the Hospitality Community b. Monday, May 3rd: City Council Meeting: Mayor's Proclamation for National Travel and Tourism Week c. Wednesday, May 12: Second Annual OCTC Conference on Tourism d. Tuesday,July 6 at 4:00 P.m: Hotel Travel Update/Study Session with City Council XV. Open Discussion/Announcements a. Friday,April 9th from 11:3oam to 1:30pm. Soroptimist Women�of'Distinction Lunch and Ruby Awards.Annual Ruby Awards presentaaontwLaurie Payne and Sue Gordon. Hyatt Regency Huntington°Beach Resort and„Spa b. Friday, March 26th: Huntington Beach Chalber of Commerce Retreat at Golden West College X. Adjournment Huntington Beach Marketing and Visitors Bureau Bard of Directors Meeting Meeting Minutes Tuesday, February 16, 2O10 at 4:00 P.M. Hyatt Beach Resort and Spa, Sandpiper Room Directors present: Michael Ali, Margie Bunten, Shirley Dettloff, Ron McLin, Kevin Patel, Marco Perry, Cheryl Phelps, Joyce Riddell, and Dean Torrence. Directors absent: Brett Barnes, Suzanne Beukema, Michael Gagnet, J.D. Shafer, and Robert Vaughan. Staff present: Steve Bone, Madison Fisher, Nicole Llido, Donna Mulgrew. Guests present: Simone Slifman from the City of Huntington Beach. I. Call to Order by Chair Margie Bunten at 4:04 p.m. a. Antitrust Reminder II. Approval of January 19 Board Meeting Minutes. Motion/second Phelps/Perry. Minutes approved. III. TOT report by Steve Bone for City Treasurer Shari Freidenrich, reflecting payments through December 2009. IV. Chairman's Report by Chair Margie Bunten a. All Board members will be required to complete the Form 700 — Statement of Economic Interest Form,which is due to the City Clerk by April 1, 2010. The Form 700 is available at www.fppc.ca.gov. Form 700 schedules are also available on the website in Excel format. All statements must have an original"wet" signature. Instructions, examples, and a reference pamphlet are all available on the FPPC website. b. Upcoming Events i. The Annual Board Retreat has been changed to the Annual Stakeholder Meeting. It will be held on Tuesday,April 27 from 9:0o a.m. to 1:oo p.m. Please note this meeting was previously scheduled for Tuesday, May 25th. The Stakeholder Meeting will feature an interactive program: Social Media Education for the Hospitality Community. I The Hotel Travel Update/Study Session with City Council has been postponed to Tuesday,July 6 at 4:00 p.m. V. New Business a. Pat Rogers of Bella Terra has resigned from the HBMVB Board. Current board members are encouraged to suggest replacements to Steve Bone or Donna Mulgrew. According to HBMVB Bylaws, the new director should be from the retail, manufacturing, restaurant or service-related industries. b. Marco Perry brought up the issue of weddings on Huntington City Beach. The permitting process is currently complicated and does not encourage wedding business in Huntington Beach. Michael Ali sees three problems with weddings on Huntington City Beach: 1) No alcohol allowed(it is allowed on the State Beach,with a permit and an 18 surcharge on all catering); 2) parking fees not discounted for weddings; 3)the beach area does not lend itself to a wedding environment. Simone Slifman from the City of HB said to send any suggestions to her and she will pass it up the ladder at the City. VI. Marketing Report by VP Donna Mulgrew a. The next Hotel Director of Sales Meeting will be on Monday, March 8, 2010 at 4:00 pm xx Huntington each Marketing and Visitors Bureau Board of Directors Meeting Meeting Minutes Tuesday, February 16, 2O10 at 4:00 P.M. Hyatt Beach Resort and Spa, Sandpiper Room at the Hyatt. The discussion will center around anticipated revenue from the BID contract and how to deploy it effectively. b. Public Relations(see media clips in packet) i. Mulgrew and Madison Fisher attended the New York Media Mission with the California Travel and Tourism Commission last week. Many high-end media outlets attended,such as Conde Nast and Rachael Ray Magazine. ii. The HBMVB will sponsor and attend the Travel Media Showcase,which is for leading print and broadcast travel media in Irvine,September 21-24, 2010. iii. The Bureau will be drafting an updated HBMVB Social Media plan in March and April. c. Meetings Marketing Campaign Update i. The brochure and microsite will debut in March. A Meetings Social Media Training will be held for hotel Sales and Conference Services teams at the beginning of April. ii. The MVB will be participating in HSMAI's Affordable Meetings West (www.affordablemeetings.com)trade show,June 16-17, 2010, at the Long Beach Convention Center. d. International Marketing&Sales i. In February, Mulgrew attended the Go West Trade Show in Sacramento. The HBMVB also hosted a Go West FAM in HB. ii. The California Golf Cup will be held in Huntington Beach prior to Pow Wow in May. This event is invitation-only and is attended by the decision-makers of businesses that participate in Pow Wow. iii. The Shorebreak will host the CTTC UK Ski and Surf FAM in March. e. Leisure Sales&Marketing—The HBMVB participated in the LA Times Travel Show last weekend. Over 1,00o people entered to win Hilton Waterfront and Hotel Huntington Beach stays and brunches. Both hotels also sent personnel to staff the booth with the Bureau. 1,150 Visitor Guides with hotel specials from eight properties were also distributed throughout the weekend. f. Orange County Tourism Council—A new Rack Card will soon be published and an online Sweepstakes will be held. OCTC is looking for specials of 50%off or better for the website. g. Publications -Visitor Map sales are commencing for June publication. VII. Lodging Committee Report by Chair Kevin Patel a. At the last meeting, the committee met Julius Son,the new Managing Director from Hotel Huntington Beach. Hotel HB has begun a major renovation project to improve the first floor facilities and guest rooms. JD Shafer also attended the Barrett Jackson auto event in Scottsdale,AZ last month to solicit business for Huntington Beach. VIII. Advocacy(Government Relations) Committee Report by Chair Joyce Riddell a. The January meeting was cancelled due to a schedule conflict. The next meeting will be on Thursday, February 18 at 4:00 p.m. IX. Sustainable Tourism Committee Report by Chair Shirley Dettloff a. Village Green attended the February 8 meeting to further introduce their program. The committee seeks to create an atmosphere of sustainability throughout tourism-related businesses in Huntington Beach. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Meeting Minutes Tuesday, February 16, 2O10 at 4:00 P.M. Hyatt Beach Resort and Spa, Sandpiper Room X. President's Report by Steve Bone a. The HBMVB is close to finalizing the new City of Huntington Beach TOT Grant Agreement and Huntington Beach Hotel/Motel BID revisions. b. Bone participated in a conference call with CTTC's (California Travel and Tourism Commission) Marketing Advisory Committee Meeting regarding Intrastate Marketing. Universal Studios requested that LA, Inc. (Los Angeles Convention and Visitors Bureau) spend more money to help market their region intrastate. LA, Inc. then asked the CTTC to revise its marketing plan to deploy more marketing dollars in-state. Currently,the State can only spend 15%of its budget on intrastate marketing. The final decision was to leave the budget"as is." c. Save the date for the Orange County Tourism Council's Second Annual Conference on Tourism,which is on Wednesday,May 12, 2010 from 8:3oam to 1:3opm at the Fairmont Newport Beach. Speakers are Peter Yesawich, CEO of YPartnership, on"What's Ahead: Emerging Travel Trends" and Brian Baker,VP Sales&Marketing of Chateau Montelena Winery, on "Profiting from Foodie Tourism. d. The final HB Centennial Celebration event will be the Time Capsule Ceremony. It takes place tomorrow, February 17, at City Hall at 5:00 p.m. Xl. Old Business a. No old business. XII. Open Discussion/Announcements a. The next Board of Directors meeting is Tuesday, March 23rd, 2010, at 4:00 p.m. at the Hilton Waterfront Resort. b. The Golden West College Gala is on Saturday, March 13th. The event is chaired by Margie Bunten. c. The Huntington Beach Chamber of Commerce Retreat will be at Golden West College on Friday, March 26th. XIII. Adjournment at 5:20 P.M. H.B. Marketing &Visitors Bureau Statement of Activities by Line Item December 2009 A I B 10 D JEJ F JGJ H III J �; Annual 2 Month Actual Month Budget YTD Actual ,gD Budget Budget 3 - 4 REVENUE --- 5 - - 1 - �- -----{--� -- --- 6 Public Sources(TOT) 7 _ 7 City Contract $ 26,695.00 $ 26,113.00 $ 97,060.00 $ 94,046.00 $ 514,299.00 8 Interest Income 123.33 200.00 376.19 600.00 7 2,400.00 9 Total Public Sources 26,818.33 26,313.00 97,436.19 94,646.00 516,699.00 10 11 Quasi-Private Sources(BID) 12 BID Assessment 26,619.44 $ 26,113.00 1 76,843.16 $ 94,046.007 514,299.00 13 Interest Income - 7 005.78 200.00 1 1 340.43 j 600.00 2,400.00 14 Total Quasi-Private Sources 26,725.22 26,313.00 97,183.59 94,646.00 L 516,699.00 15 -_ 16 Private Sources 17 Advertising: Visitor Guide _ - - - 7 15,000.00 18 Advertising: Website 960.00 - 2,030.00 - 7 6,000.00 19 Advertising: Cooperative _ 240.00 - 13,240.00 13,000.00 13,000.00 20 Licensing Income 119.38 - _1,138.25 - _ - 21 Travelocity Commissions - 4_0.00 133.27 140.00 880.00 22 Interest Income 13.93 300.00 44.64 i_ 900.00 3,600.00 23 Total Private Sources 1,333.31 340.00 16,586.16 14,040.00 38,480.00 24 25 TOTAL REVENUE j _54,876.86 { 57,966.00 { 5 211,205.94 { 203,332.00 6 1,071,878.00 26 27 EXPENSE 28 29 Personnel 7 _ 30 Salary- Base 26,067.9 33,500.00 78,675.04 _ 100,500.00 402,000.00 31 Salary-Vacation Accrual 7 (964.34) 275.00 7_ 764.04 - 825.00 3,300.00 32 FICA Tax _1,279.05 1,893.00 4,786.17 {- 5,679.00 { 28,743.00 33 FUTA Tax 7- 3.77 60.00 15.09 _ 180-OOT 1 720.00 34 SUTA Tax 29.22 160.00 116.88 480.00 1,920.00 35 Pension Expense 2,019.57 2,930.00 6,096.41 8,790.00 L 7 352160.00 36 Health Insurance 7 4,097.20 5,100.00 _12,291.60 15,300.00 61,200.00 37 Dental Insurance 554.00 500.00 1,662.001 1, 1,500.00 - 6,000.00 38 Worker's Comp Insurance -7 204.96 �163.00 618.18 489.00 1,958.00 39 Staff Training & Development 7 885.00 7 1,250.00 885.00 3,750.00 15,000.00 40 Contract Labor 4,214.11 - 11,660.02 - 41 Total Personnel $ 38,390.47 $ 45,831.00 'I $ 117,570.43 7$ 137,493.00 $ 556,001.00 42 Page 1 of 2 H.B. Marketing &Visitors Bureau Statement of Activities by Line Item December 2009 A I B D JEJ F H IIIJ Annual 2 Month Actual 1 Month Budget I YTD Actual 1 YTD Budget Budget 43 Marketing/Promotion 44 ITravel&Entertainment ! $ 1,135.36 $ 2,000.00 $ 5,360. 99 ! $ 6,000.00 ! $ 24,000.00 45 Trade Show Participation 1,502.73 I 2,000.00 14,823.87 6,000.00 T- 24,000.00 46 FAM Tours/Site Visits 258.83 500.00 492.43 1,500.00 6,000.00 47 Advertising/Marketing: 48 Media 9,290.40 3,500.00 54,905.40 10,500.00 42,000.00 49 OnlineMebsite 1,198.33 1,000.00 11,356.80 30,000.00 ! I _ - 120,000.00 50 1 Printed Marketing Collateral 2,624.42 2,000.00 i 16,324.06 6,000.00 _ 24,000.00 51 Public Relations ; 2,116.49 3,500.00 5,886.72 10,500.00 42,000.00 52 1 CTTC International Agency Fees - 5,000.00 12,500.00 15,000.00 _60,000:00 53 1 Research - 500.00 1,390.00 1,500400 6,000.00 54 Museum of Surf Culture - - _ - 55 Fulfillment I 1,198.87 ' ! 3,000.00 j 5,325.51 - 9_,000.00 _ 36,000.00 56 Surfboards in the Sand Event - - 3,01 L59 57 Other j - 2,350.00 1,019.38 j 7,050.00 28,200.00 58 Total Marketing/Promotion 19,325.43 25,350.00 1 8i 132,396.35 103,050.00 _ 412,200.00 59 - - I ---- --- 60 Administrative Operations __ 61 jAccountina&Legal _ 5,193.83t$ 4,000.00 j 9,288.99 i -- 11,000.00 48,000.00 62 Dues&Subscriptions 45.20 750.00 I 2,699.97 2,250.00 9,000.00 63 Depreciation 333.05 500.00 999.15 _ 1,500.00 6,000.00 64 Insurance $ - - 837.00 - 1,000.00 7,000.00 65 jData Processing/Computers . 600.00 , 725.00 6,042.18 2,175.00 8,700.00 66 1 Rent 2,503.92 1 2,650.00 5,088.06 7,950.00 32,850.00 67 Telecommunications 605.91 0.00 2,447.11 ! 2,250.00 9,000.00 68 Photocopying _ l 692.72 625.00 1,999.36 ' _ 1,875.00 7,500.00 69 Office Supplies 929.80 750.00 ! 2,176.77 _2,250.00 ! 9,000.00 70 Miscellaneous 4,036.74 ! 2,000.00 ! 11,754.93 i 3,200.00 16,400.00 71 Total Admin.Operations 14,941.17 12,750.00 91 43,333.52 35,450.00 153,450.00 72 73 TOTAL EXPENSE _! 72,657.07 83,931.00 101 293,300.30 I 275,993.00 1,121,651.00 74 _ - --75 EXCESS REVENUE - -. $ $ (49,773.00) , . - 76 I I - 77 - - - -- - -- - - - ----- ---- - - - 78 -- ---- - - T-- --- - ---- 79 s Page 2 of 2 H.B. Marketing &Visitors Bureau Statement of Financial Position As of December 31,2009 ASSETS Current Assets Checking/Savings Business Checking-City Grant $ 1,148.81 Business Checking-B.I.D. -- —� 1,960.69 j Money Market-Bureau Generated 83,677.34 Money Market-City Grant 65,166.05 j —I Money Market-B.LD. _ _ 94,122.03 Bureau Generated _ 2�' F�i CD-City Grant _ _ 100,023.09�'i _ j CD-BID _ - - 149,185.33 Petty Cash 548.00 _ j Total Checking/Savings -�-495,831.34 (Accounts Receivable 126,193.87 Deposits - - -, _ 1,815.00 j Prepaid Expenses 36,213.47 I Total Current Assets _ 660,053_68� Fixed Assets j Furniture& Fixtures j 9,808.85�I L, Accum. Depr.-Furniture&Fix j (4,275.30), jTotal Furniture&Fixtures ,5,533.55 - Equipment 27,190.351 _ 1 Accum. Depr.-Equipment (21,190.43)jJj 71 Total Equipment - -----j - 5,999.92 Leasehold Improvements 7,998.86 - j IAccum. Depr.-Leasehold Impr. j (7,99 6 jTotal Leasehold Improvements - - 1_ Intangible Assets 53,300.00 j _',,Accum.Amort.-Intangibles �- (7,106.65)I _ ;Total Intangible Assets j 46,193.35 1Total Fixed Assets _ _ 57,726.82 TOTAL ASSETS j $ 717,780.50 - LIABILITIES&EQUITY - Liabilities j Current Liabilities _ I 1 ccounts Payable $ 47,880.02 , j !Accts Payable-Personnel 19,764.83 j Loan from City 50,000.00--j 1 ITotal Current Liabilities 117,644.85 a Total Liabilities 117,644.85 Equity) --_-- (General Unrestricted Net Assets _ 682,230.01 3� jNet lncome (82,094.36)1 j LTotal Equity 1 _ 600,135.65 j� TOTAL LIABILITIES&EQUITY $ 717,780.50 j BID receivable of$55,729.20 j* j TOT receivable of$ 70,464.67 j City of Huntington Beach 10% Transient Occupancy 'Pax Receipts Report Reflecting Hotel/Motel Receipts T ru February 2010 Transient Occupancy Tax Receipts Reflecting January-Occupancies_ Current Month - January 2010 *Year to Date - January 2010 Last Year This Year Change %Change Last Year This Year Change %Changell $349,357 $365,195 $15,838 4.5% $1,468,804 $1,334,250 $134,555) (9.2%) *Excludes audit Monthly TOT Comparison to Prior Years *Annual (in thousands) YTD $900,000 ®Prior Year $8,000 ,, ftgg $3,200 $800,000 � $6 574 � O 3 Year Average $7 000 $6 589� $2 800 Current Year $600,000 $6f 0003 1 .$5 417E s $2 400 W � .�a f ➢ .&s} tee 'R^L i a ^a ' $5,0005 � $2,000 rRi $400,000 $4,000 $1,600 $300,000 $1 624 $1 818 ,y $,1 605 �r� � `�' ��ems,�k � _. $200,000 ; s $3,000 1 � �� �g � � $1,200 $100,000 $2,000 .. � ks $800 O�c 2005/06 2006/07 2007/08 2008/09 2009/10 Fiscal Year 2006/07 Fiscal Year 2007/08 Fiscal Year 2008/09 Fiscal Year 2009/10 Actual % Change Actual %Change Actual %Change Actual %Change October $469,333 4.3% $563,938 20.2% $441,902 (21.6%) $411,281 (6.9%) November $376,324 0.4% $419,909 11.6% $399,398 (4.9%) $291,335 (27.1%) December $337,912 (2.2%) $337,105 (0.2%) $278,148 (17.5%) $266,439 (4.2%) January $440,692 1.3% $496,899 12.8% $349,357 (29.7%) $365,195 4.5% February $459,658 8.2% $512,087 11.4% $358,467 (30.0%) $0 March $625,959 26.1% $590,311 (5.7%) $389,473 (34.0%) $0 April $568,124 29.0% $477,179 (16.0%) $429,997 (9.9%) $0 May $567,350 15.4% $550,682 (2.9%) $429,830 (21.9%) $0 June $641,994 10.7% $573,493 (10.7%) $518,406 (9.6%) $0 July $801,779 9.8% $797,558 (0.5%) $705,133 (11.6%) $0 August $751,720 9.2% $775,941 3.2% $669,946 (13.7%) $0 September $532,662 8.4% $493,407 (7.4%) $446,966 (9.4%) $0 TOT Audit Assessment Billed $99,330 $3,332 $194 Total: $6,573,50 10.5% $6,687,838 1.7% $5,420,354 (19.0%) $1,334,443 (9.2%) Budget $6,095,000 9.1% $6,500,000 6.6% $7,500,000 15.4% $5,400,000 (28.0%) Actual Prior Yr Receipts vs. Budget% 2.5% (1.1%) 12.1% (0.4%) City oll Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru February 2010 1% Business Improvement District Assessment Reflecting Jan' uzi'ry Occu ancies Current Month e January 2010 *Year to Date = January 2010 Last Year This Year Change %Change Last Year This Year Change %Chancre $34,936 $36,508 $1,572 4.5% $ 146,882 $ 133,351 ($13,531) (9.2%) *Excludes audit Monthly BID Annual Comparison to Prior Years YTS * (in thousands) $90,000 $80,000 Prior Year $800 5 c $320 $67 ffi $659 � a $70,000 03 Year Average . $700 $595 � ���, (�.�.. � $280 `}Current Year $60,000 $600 $542 $240 3 $40,000 $500 0. , {x ° , �. $200 $30,000 $400 $1 �� $182 1si xs r r �160 $20,000 $300 $ $120 k $ , 7 $ 33 $10,000 a $200 M_ _ Wr $80 $100 a ea� sk x $40 �:.` ' g �' z..�`y $0 $ 411 2005106 2006/07 2007/08 2008109 2009/10 Fiscal Year 2005/06 Fiscal Year 2006107 Fiscal Year 2007/08 Fiscal Year 2008/09 Actual % Change Actual %Change Actual %Chanae Actual %Change October $46,933 4.3% $56,394 20.2% $44,190 (21.6%) $41,114 (7.0%) November $37,632 0.4% $41,991 11.6% $39,940 (4.9%) $29,110 (27.1%) December $33,791 (2.2%) $33,710 (0.2%) $27,816 (17.5%) $26,619 (4.3%) January $44,069 1.3% $49,690 12.8% $34,936 (29.7%) $36,508 4.5% February $45,966 8.2% $51,209 11.4% $35,847 (30.0%) $0 March $62,595 26.1% $59,031 (5.7%) $38,940 (34.0%) $0 April $56,813 29.0% $47,718 (16.0%) $43,000 (9.9%) $0 May $56,735 15.4% $55,079 (2.9%) $42,983 (22.0%) $0 June $64,214 10.8% $57,349 (10.7%) $51,836 (9.6%) $0 July $79,852 9.4% $79,756 (0.1%) $70,481 (11.6%) $0 August $75,114 9.1% $77,594 3.3% $66,995 (13.7%) $0 September $53,195 8.3% $49,322 (7.3%) $44,640 (9.5%) $0 TOT Audit Assessment Billed $7,574 $50 $0 I Total: $656,909 10.4% 666 418 1.4% $541,654 (18.7%) $133,351 (9.2%) City of Huntington Beach 10%Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru February 2010 XI "b"R#z, ie S f$!-,KOOMS: er- Current Month January 2010 Current Month January 2010 Last Year Change %Change Last Year Change %Change n/a %$.8,1 n/a n/a $66 543 $d6,268 $20,275) �-5/6) Monthly TOT - Fiscal Year 2009/10 Over Under V 151 .kF ? 150 $500,000, $150,000 $400,000 $120,000 $300,000 - $90,000 $200,000 $60,000 y,- �p 011,17 �zh,4 IFT $100,000. $30,000 $0 $0. October November December January February March April May June July August September Fiscal Year 2008/09 Fiscal Year 2009/10 City Fiscal Over 151 %Change Under150 %Change Over 151 %Change Under'150 % Change Period Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. October n/a n/a $64,521 (34.0%) $345,276 n/a $66,005 2.3% November n/a n/a $86,741 14.9% $239,824 n/a $51,512 (40.6%) December n/a n/a $59,474 (14.7%) $215,616 n/a $50,823 (14.5%) January n/a n/a $66,543 (9.0%) $318,927 n/a $46,268 (30.5%) February n/a n/a $59,129 (27.7%) $0 $0 March n/a n/a $75,490 (26.2%) $0 $o April n/a n/a $77,406 (13.3%) $0 $0 May $352,686 n/a $77,144 (22.8%) $0 $0 June $436,563 n/a $81,843 (22.6%) $0 $0 July $589,791 n/a $115,342 (23.6%) $0 $0 August $571,264 n/a $98,682 (29.5%) $0 $0 September $375,873 n/a $71,093 (22.0%) $0 $0 Total: $2,326,177 n/a $933,408 (20.7%) $1,119,643 n/a $214,607 (22.6%) AMENDED AND RESTATED GRANT AGREEMENT BETWEEN THE CITY OF HUNTINGTON BEACH AND HUNTINGTON BEACH MARKETING AND VISITORS BUREAU (FORMERLY CALLED THE HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU) FOR PUBLIC RELATIONS SERVICES THIS AMENDED AND RESTATED AGREEMENT is made I and entered into by and between the CITY OF HUNTINGTON BEACH, a municipal corporation of the State of California, hereinafter referred to as "CITY," and the HUNTINGTON BEACH MARKETING AND VISITORS BUREAU (formerly called the Huntington Beach Conference and Visitors Bureau), a California non-profit corporation. WHEREAS, the Huntington Beach Conference and Visitors Bureau is now known as the Huntington Beach Marketing and Visitors Bureau, hereinafter referred to as "BUREAU;"and CITY and BUREAU are parties to a Grant Agreement ("Original Agreement") dated September 18, 2006 which agreement granted funds to BUREAU to perform promotional services and provide marketing services in the City of Huntington Beach; BUREAU agreed to accept such funds and to perform such services; CITY and BUREAU wish to amend the Original Agreement to reflect the name change of BUREAU, and to modify the term of the Original Agreement, as well as to make minor modifications to other paragraphs, NOW, THEREFORE, it is agreed by CITY and BUREAU as follows: 1. GRANT OF FUNDS CITY hereby grants to BUREAU a sum equivalent to ten percent (101/o) of CITY'S Transient Occupancy Tax (TOT) collections each month, payable monthly, following collection of same. 09-2308,001/44469 1 2. PUBLIC PURPOSES LIMITATION/DURATION OF AGREEMENT All funds granted herein shall be used only for the promotion of the City of Huntington Beach,to attract leisure and group business, to provide information to persons interested in doing business in the community, to represent CITY on related regional activities such as the Film Commission, to operate a marketing and visitors bureau to benefit CITY, and to perform all services as set forth in the Scope of Services attached hereto as Exhibit "A" and incorporated by this reference as though fully set forth herein. In addition to the tasks identified in the Scope of Services (Exhibit A), and until no longer required by CITY'S Conflict of Interest Code, the Board and President shall annually complete Form 700 Statement of Economic Interest, and file the completed form with the City Clerk. 3. TERM; ANNUAL EXTENSION; TERMINATION The Original Agreement commenced on October 1, 2006, with an initial term of five (5) years. Commencing on approval of this Amended Agreement, this Agreement shall be extended for one five-year period with one five-year extension. The Agreement shall terminate automatically at the end of the extended five-year period, unless terminated sooner as set forth herein. All work required hereunder shall be performed in a good and workmanlike manner. In the event of termination, all finished and unfinished documents, exhibits, reports, patents or copyrights, and evidence shall, at the option of CITY, become its property and shall be promptly delivered to it by BUREAU. CITY reserves the right to terminate this Agreement for cause upon thirty (30) days written notice to BUREAU, in the event the City Council determines, based upon substantial evidence,that: 09-2308.001/44469 2 (a) BUREAU has improperly expended funds provided by CITY pursuant to this Agreement; or (b) BUREAU has materially failed to perform the services required of it pursuant to this Agreement as set forth in Exhibit A and has not cured such failure within thirty (30) days from the expiration of such notice period; or r (c) BUREAU has filed, or has taken or committed any act preparatory to filing, a petition in bankruptcy or for receivership or reorganization under the Bankruptcy Act; or (d)BUREAU has become insolvent or committed any act of insolvency. 4. RECORDS; CITY STAFF LIAISON BUREAU shall maintain separate accounting records for all funds received from CITY under this Agreement. BUREAU further agrees that all of its records, including those pertaining to funds received from CITY and all other funds received by BUREAU, must be maintained in accordance with standard accounting procedures and principles. As part of this Agreement, BUREAU agrees to undertake, at its own expense, an annual audit of each fiscal year, including all subsidiary or fiscal agent accounts, by a Certified Public Accountant approved by the CITY, to be conducted at the end of each respective fiscal year. The results of those audits shall be provided to the CITY upon completion. The BUREAU agrees to fully cooperate in such audits. BUREAU further agrees that within sixty (60) days after termination of this Agreement, BUREAU shall submit to CITY, a final financial statement detailing all expenditures made and all income received during the effective period of this Agreement. All accounting records and evidence pertaining to all costs of BUREAU shall be kept available at BUREAUS office, or place of business for a period of not less than three (3) years after funds are granted to BUREAU. BUREAU shall make all of its records available to CITY during regular business hours for the purpose of auditing and shall furnish clerical assistance for 09-2308.001/44469 3 this purpose to CITY'S auditor as required. BUREAU shall furnish copies of all records to CITY on request. BUREAU agrees to implement all recommendations made by CITY'S auditor, if any. In the event BUREAU does not make its books and financial records available within the City of Huntington Beach, BUREAU agrees to pay all necessary and reasonable expenses incurred by CITY in conducting any audit at the location where said records and books of account are maintained. 5. WORKERS COMPENSATION INSURANCE Pursuant to California Labor Code section 1861, BUREAU acknowledges awareness of section 3700 et seq. of said Code, which requires every employer to be insured against liability for workers compensation; BUREAU covenants that it will comply with such provisions prior to commencing performance of the work hereunder. BUREAU shall maintain workers compensation insurance in an amount of not less than One Hundred Thousand Dollars ($100,000) bodily injury by accident, each occurrence, One Hundred Thousand Dollars ($100,000) bodily injury by disease, each employee, Two Hundred Fifty Thousand Dollars ($250,000) bodily injury by disease,policy limit. BUREAU shall require all subcontractors to provide such workers compensation insurance for all of the subcontractors' employees. BUREAU shall fiunish to CITY a certificate of waiver of subrogation under the terms of the workers compensation insurance and BUREAU shall similarly require all subcontractors to waive subrogation. 6. INSURANCE In addition to the workers' compensation and employer's liability insurance and BUREAU'S covenant to indemnify CITY, BUREAU shall obtain and furnish to CITY, a policy of general public liability insurance, including motor vehicle coverage covering the activities to 09-2308.001/44469 4 be funded by the Grant monies as set forth herein. This policy shall indemnify BUREAU, its officers, employees and agents while acting within the scope of their duties, against any and all claims arising out or in connection with the performance of the activities to be funded by the Grant monies as set forth herein, and shall provide coverage in not less than the following amount: combined single limit bodily injury and property damage, including blanket contractual liability, of One Million Dollars ($1,000,000) per occurrence. If coverage is provided under a form which includes a designated general aggregate limit, the aggregate limit must be no less than One Million Dollars ($1,000,000) for the activities to be funded by the Grant monies as set forth herein. This policy shall name CITY, its officers, elected or appointed officials, employees, agents, and volunteers as Additional Insureds, and shall specifically provide that any other insurance coverage which may be applicable to any claim shall be deemed excess coverage and that BUREAU'S insurance shall be primary. Under no circumstances shall said above-mentioned insurance contain a self-insured retention,or a"deductible"or any other similar form of limitation on the required coverage. 7. CERTIFICATES OF INSURANCE;ADDITIONAL INSURED ENDORSEMENTS Prior to commencing performance of the work hereunder, and for each year of the five (5) year term of this Agreement, BUREAU shall furnish to CITY certificates of insurance subject to approval of the City Attorney evidencing the foregoing insurance coverages as required by this Agreement; said certificates shall: 1. provide the name and policy number of each carrier and policy; 2. shall state that the policy is currently in force; and 3. shall promise to provide that such policies will not be canceled or modified without thirty (30) days' prior written notice of CITY. 09-2308,001/44469 5 BUREAU shall maintain the foregoing insurance coverages in force until the work under this Agreement is fully completed and accepted by CITY. The requirement for carrying the foregoing insurance coverages shall not derogate from the provisions for indemnification of CITY by BUREAU under the Agreement. CITY or its representative shall at all times have the right to demand the original or a copy of all the policies of insurance. BUREAU shall pay, in a prompt and timely manner, the premiums on all insurance hereinabove required. BUREAU shall provide a separate copy of the additional insured endorsement to each of BUREAU'S insurance policies, naming CITY, its officers, elected and appointed officials, employees, agents and volunteers as Additional Insureds, to the City Attorney for approval prior to any payment hereunder. 8. INDEPENDENT CONTRACTOR BUREAU is, and shall be, acting at all times in the performance of the services of this Agreement as an independent contractor. BUREAU shall secure at its expense, and be responsible for any and all payment of taxes, social security, state disability insurance compensation, unemployment compensation and other payroll deductions for its officers, agents and employees and all business licenses, if any, in connection with the services to be performed hereunder. 9. CITY EMPLOYEES AND OFFICIALS BUREAU shall employ no CITY official nor any regular CITY employee in the work performed pursuant to this Agreement. No officer or employee of CITY shall have any financial interest in this Agreement in violation of the applicable provisions of the California Government Code. 09-2308.001/44469 6 10. HOLD HARMLESS BUREAU hereby agrees to protect, defend, indemnify and hold harmless CITY, its officers, elected or appointed officials, employees, agents and volunteers from and against any and all claims, damages, losses, expenses, judgments, demands and defense costs (including, without limitation, costs and fees of litigation of every nature or liability of any kind or nature) arising out of or in connection with BUREAU'S (or BUREAU'S subcontractors, if any) negligent performance of this Agreement or its failure to comply with any of its obligations contained in this Agreement by BUREAU, its officials, agents or employees except such loss or damage which was caused by the sole negligence or willful misconduct of CITY in enforcing this obligation. BUREAU will conduct all defense at its sole cost and expense and CITY shall approve selection of BUREAU'S counsel. This indemnity shall apply to all claims and liability regardless of whether any insurance policies are applicable. The policy limits do not act as limitation upon the amount of indemnification to be provided by BUREAU. 11. NON-DISCRIMINATION In the performance of this Agreement BUREAU shall not discriminate against any employee or applicant for employment on the basis of race, sex, color, religion, ancestry, national origin, age or as an otherwise qualified handicapped individual. This prohibition shall pertain to employment, upgrading, demotion or transfer, recruitment advertising; layoff or termination; rates of pay and other forms of compensation; selection for training, including apprenticeship; and any other action or inaction pertaining to employment matters, and shall also apply to proscribe discrimination in any program or activity funded in whole or in part with funds made available under this Agreement. 09-2308.001/44469 7 12. ASSIGNMENT AND SUBCONTRACTING This Agreement is a personal service contract and the supervisory work hereunder shall not be delegated by BUREAU to any other person or entity without the consent of CITY. 13. IMMIGRATION BUREAU shall be responsible for full compliance with the immigration and naturalization laws of the United States and shall, in particular, comply with the provision of the United States Code regarding employment verification. 14. LEGAL SERVICES SUBCONTRACTING PROHIBITED BUREAU and CITY agree that CITY is not liable for payment of any subcontractor work involving legal services, and that such legal services are expressly outside the scope of services contemplated hereunder. BUREAU understands that pursuant to Huntington Beach City Charter §309, the City Attorney is the exclusive legal counsel for CITY; and CITY shall not be liable for payment of any legal service expenses incurred by BUREAU. 15. ATTORNEY'S FEES In the event suit is brought by either party to enforce the terms and provisions of this agreement or to secure the performance hereof, each party shall bear its own attorney's fees. The prevailing parry shall not be entitled to recover its attorney's fees from the non-prevailing party. 16. ENTIRETY The foregoing sets forth the entire Agreement between the parties. 09-2308,001/44469 8 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed by and through their authorized officers 2010. HUNTINGTON BEACH MARKETING AND CITY OF HUNTINGTON BEACH, A VISITORS BUREAU, a California municipal corporation of the State of corporation: California By: Mayor print name ITS: (circle one)Chairman/PresidentNice President AND City Clerk By: INITIATED AND APPROVED: print name ITS: (circle one) Secretary/Chief Financial Director of Economic Development Officer/Asst. Secretary-Treasurer REVIEWED AND APPROVED: APPROVED AS TO FORM: City Administrator '( P, City Attorney Dko 1 09-2308.001/44469 9 EXHIBIT A HUNTINGTON BEACH MARKETING AND VISITORS BUREAU(HBMVB) SCOPE OF MARKETING SERVICES 1. Attend the City Council's Downtown Economic Development Committee meetings. 2. Conduct status meetings with City Administrator or his delegate no less than two (2)times per year as mutually agreed upon between the City Administrator and the President of HBMVB. 3. Provide monthly written status reports to City's Director of Economic Development including activities and tracking of strategies. 4. Operations and Staffing: Continue to administer and operate a Marketing and Visitors Bureau, including personnel and facilities, to position Huntington Beach as a preferred California beach destination in order to maximize overnight visitor spending,destination development and quality of life for all residents. 5. Brand Marketing: Continue propagation of the Huntington Beach and Surf City USA name, logo and tagline across various forms of online media, print collateral and community outreach in order to increase overnight visitations. 6. Visitor Kiosk: Provide year-round informational services (including City information) and marketing materials to visitors and residents at the pier Visitor Kiosk. 7. Toll-free number: Maintain toll-free 800 number to provide caller information 8. Strategic Alliances: Collaborate with California Travel and Tourism Commission (CTTC) at the state level, United States Travel Association (USTA) at the national level, and other regional Destination Marketing Organizations such as Orange County Tourism Council (OCTC) and Anaheim/Orange County Visitor and Convention Bureau (Anaheim/OCVB), as a way to leverage the Bureau's marketing funds in the promotion of Huntington Beach as an overnight destinations. 9. Media Relations: Continue efforts to obtain ongoing press coverage of Huntington Beach as a premier overnight coastal destination by highlighting destination assets and major activities including,but not limited to, events and openings of new visitor-serving business. 10. Collaborate with the City of Huntington Beach: Participate with the City on new project development by providing informational material and other assistance to Huntington Beach hotels, Media and Film Familiarization ("FAM") Tours, as well as Group Tour and Meeting Planner FAMs. When appropriate, lend marketing support to the City's organizations, e.g. community groups as the Downtown Business Improvement District, and Chamber of Commerce. 11. Film Opportunities: As staffing and budget allow,work with the City of Huntington Beach and its stakeholders to market Huntington Beach as a print,movie,television, and advertising location. 12. Collateral Material: As staffing and budget allow, produce an Annual Visitors Guide, as well as associated collateral materials, general interest brochures and other publications on an as-needed basis. 13. Research and Tracking: As staffing and budget allow, work with industry experts to produce up- to-date data regarding the economic impact of tourism on Huntington Beach and augment current systems to track HBMVB marketing efforts according to industry standards. 14. Community/New Special Events: Actively participate in the City's Executive Events Committee to review and recommend events that portray the image and attracts the desired demographic. In conjunction with the City, develop and market community-based events and promotions with potential or demonstrated overnight visitor appeal, or which enhance the City's image as a tourist and family-friendly destination. 15. Local Outreach Plans: Continue efforts to educate media,residents and local businesses about the importance of tourism as an economic generator. 16. Off-season Hotel Discount Program for Local Residents: Continue "Good Neighbor" plan benefiting hotels during low-occupancy holidays by offering hotel discounts to local residents. r March 23, 2010 TO: HBMVB Board of Directors FROM: Joyce Riddell, Advocacy Chair SUBJECT: Advocacy Committee Report Committee met on March 18. Following items were addressed: • Video highlighting the importance of Tourism will be updated and ready by May. • Power point, using information from the Oxford Report and local tourism facts, will be coordinated promoting "Why Travel Matters" to be used city-wide e.g. City Council Meeting, Clubs & Organizations, Web-site, Chamber, Board of Realtors, etc. • Faces of Tourism -- photos will be taken of industry employees and inserted into the power point presentation. Sixty photos - 60 seconds. • Photo will be taken on April 27 at the Visitor's Kiosk after MVB Retreat with 100 to 200 tourism employees in their uniforms e.g. bell hops, waiters/waitresses, cab drivers, hotel maids (jobs dependent on tourism) to be used in "Why Travel Matters" publicity. • Committee will coordinate a banner on Main Street, Buttons for Service Employees, News Release, Op-Ed piece, letters to the editor during the week of May 9-17 highlighting National Travel and Tourism Week and "Why Travel Matters". • Committee members will also attend the Orange County Tourism Council's conference on May 12 during Travel &Tourism week. E •• e Escape Washington's snow and ice by heading for these warm- weather destinations By Andrea Sachs and Nancy Trejos Sunday,February 21,2010;FO1 After nearly 55 inches of snow, Washingtonians are experiencing some serious freezer burn. We're tired of sloshing through slushy puddles, tiptoeing around icy patches and feeling the cold of winter bore through our down coats and fleece hats. We now despise the color white. We are sick of snow days. If the snow, snow, won't go away-- then we will. With this kind of urgency, you need a special kind of destination: one that's easy to plan and to reach; domestic, so you don't need to dig out your passport; and, most important, too warm for sub-zero clothing. In the spirit of adventure, we skipped the obvious choices -- Miami and San Diego, for instance -- seeking out escapes not typically found on the snowbird route. We also checked historical data from the National Weather Service and local bureaus, and the Weather Channel's forecasts to be sure that these spots would deliver some much-needed warmth. (Dryness, however, is another story.)Not to nag, but you should go as soon as possible, in case another monster storm dumps on our city and foils your getaway. Anaheim, Calif Summer extends through winter in this SoCal city and its environs, the TV settings of such guilty pleasures as 'The Real Housewives of Orange County" and "The O.C." You can scream your head off at Disneyland ands Knott's Berry Farm, or howl in the Pacific Ocean waves that splash onto such Ocean County towns as Huntington Beach and Newport Beach, surfing havens both. In addition, the county isn't called the Golf C t for its putt-putt; hit some tees at more than 40 championship courses,including the one (Dad Miller Golf Course) where a high schooler named Tiger sharpened his swing. When it's time to shop and eat, keep your su isor on for the Shops at Anaheim GardenWalk, an outdoor retail complex. And to meet others who understand the importance of escaping the cold, take a whale-watching tour from Dana Point, where you may spot gray whales that wisely winter in the warmer climes. Average high last February: 66 Today's temperature: 62 Sample airfare: $235 round trip from Reagan National to John Wayne Orange County Airport, on American Airlines. Information: Anaheim/Orange County Visitor and Convention Bureau, 714-765-8888, httj2://www.anaheimoc.org Ocean Springs,Miss. Just across the bay from Biloxi is a thriving arts community in the small Mississippi Gulf Coast city of Ocean Springs. Known as the City of Discovery because the French established a settlement there in 1699, it has a historic, tree-filled downtown area that's home to scads of art galleries, arts and crafts shops, ethnic restaurants and historic churches dating back to the 1800s. There's also a load of natural beauty to enjoy, and you can go fishing, camping, swimming, hiking,biking and birding in the Gulf Islands National Seashore, which stretches to Florida. Finally, should you have a hankering to hit the casinos,just follow the flashy lights to Biloxi. Average high last February: 58 Today's temperature: 62 Sample airfare: $226 round trip from Baltimore Washington International to Biloxi, on Delta. Info: Ocean Springs Mississippi Chamber of Commerce Mainstreet Tourism Bureau, 228-875-4424, httl2://www.oceanspringschamber.com; City of Ocean Springs,http://ci.ocean-springs.ms.us St. Petersburg, Fla. It always feels summery in St. Pete, where it's sunny nearly 99 percent of the year, which explains its nickname, the Sunshine City. The Florida destination sits on a peninsula steeped in the waters of Tampa Bay to the east and the Gulf of Mexico to the west. With its abundant outdoor recreation (and sunshine), there's never any need to go indoors. Bikers, for instance, can cycle the 47-mile Pinellas Trail from southern St. Pete to Tarpon Springs, where the Greek tradition of sponge diving is still vital. Out at sea, sport fishermen ply the waters for such winter bounty as grouper, snapper and amberjack. The Pier also offers fishing,but without the wave motion, as well as dockside dining, an aquarium and boat cruises that consider February in-season. Of course, when in St. Pete, you must hit the beach. The area boasts 35 miles of white sandy beaches, including Fort De Soto Park, a perennial winner of best beach awards. And with Gulf temperatures in the high 50s, you don't have to be a polar bear to brave the water. Average high last February: 70 Today's temperature: 63 Sample airfare: $169 round trip from Washington Dulles to Tampa, on United. Info: St. Petersburg/Clearwater Area Convention and Visitors Bureau, 877-352-3224, http://www.visitstpeteclearwater.com; City of St. Petersburg, 727-893-7111, http://www.slpete.org San Antonio Laze by the river under the warm Texas sun at River Walk, a hub of attractions and activities along the San Antonio River. For an overview of its offerings, a water taxi ferries passengers to more than 39 stops, including the art museum, the state's only lock-and-dam system and the Pearl Brewery complex, a new culinary and cultural development. Here, eat like a locavore at the Texas Farm to Table Cafe or forage for yourself at the year-round Saturday farmers market, which sells seasonal produce, herbs, bison meat and more. Away from the river, Zen-out at the Japanese Tea Garden or yee-haw at Six Flags Fiesta Texas, which reopens next weekend. At the Government Canyon State Natural Area, rangers lead hikes around the park, including the Protected Habitat trails, which close March 1 for the season. The rangers tell hikers to bring sunscreen and water, a nice reminder that you are going to get hot. Average high last February: 76 Today's temperature: 74 Sample airfare: $236 round trip from Baltimore Washington International, on US Airways. Info: San Antonio Convention& Visitors Bureau, 800-447-3372, http://www.visitsanantonio.com Shreveport,La. Shreveport-Bossier residents like to say that they live on Louisiana's "other side." Its location in the northwest part of the state has resulted in a unique blend of Louisiana Cajun and East Texas cowboy culture. Winters are mild enough for year-round golfing at such popular locales as the Olde Oaks Golf Club and Hal Sutton's course. Visitors can also take a cruise on the Red River, cook out at Cypress Lake, canoe down a bayou or bass fish on Caddo Lake. Numerous parks such as the Arthur Ray Teague Parkway have hiking and jogging trails. But you can't leave Shreveport without checking out one of the five riverboat casinos or the horse races at Harrah's Louisiana Downs. For a more serene experience, stroll the Gardens of the American Rose Center, which features 60 rose gardens on almost 120 acres. Average high last February: 66 Today's temperature: 62 Sample airfare: $590 round trip from BWI to Shreveport, on Delta. American flies from Reagan National to Dallas/Fort Worth, about 190 miles away, for$233 round trip. Info: Shreveport-Bossier Convention and Tourism Bureau, 888-45-VISIT, http://www.shrevgport-bossier.org; City of Shreveport, ham://www.shrevgportla.gov. Tucson Arizona's second-largest city boasts an average of 350 sunny days a year,making it ideal for outdoor activities such as hiking,biking and horseback riding. The city is surrounded by five mountain ranges and lots of parks, including Saguaro National Park, home of the rare saguaro cactus. Thrill-seekers take note: Tucson is also a top rock-climbing destination, with 1,200 climbing routes on nearby Mount Lemmon. Because southern Arizona often has clear skies, you can also get your fix of stargazing at several observatories, including Mt. Lemmon SkyCenter. Bird-watching is another popular activity: The Tucson area is home to more than 500 species of birds, including hummingbirds. Visitors can also tour nearby caves and caverns, such as Kartchner Caverns State Park, a "living" cave with still-growing calcite formations. Average high last February: 73 Today's temperature: 65 Sample airfare: $330 from BWI to Tucson, on Continental. Info: Metropolitan Tucson Convention and Visitors Bureau, 888-2-TUCSON, http://www.visittucson.or ; City of Tucson, http://cros3.tucsonaz.gov. California,outside the box I Stuffco.nz http://www.stuff.co.nz/travel/international/3296442/California-outside-th... .btu .cm.lP17t TRAVEL California, outside the box By KRISTEN HYDE-AAP Last updated 10:50 05/02/2010 Reuters HOORAY FOR: A stretch limousine parked on Hollywood Boulevard in Hollywood. The boulevard runs from east to west and is one of the major tourist draws in Los Angeles. For many of us, what we see on TV and films is more real than the real thing. For me, who's been addicted to American movies and TV shows since I was a teenager, every street, suburb and celebrity i California is recognisable-from Melrose Place to Hollywood Boulevard. So on my first trip to California, I was understandably nervous-were my expectations unrealistic? I wondered if the pedestal I had placed the Golden State on was about to be destroyed with all the gusto of a well-executed action sequence. But when I arrived, I was surprised to find my hopes were exceeded by the state's extremes- city streets, surf beaches and deserts- all connected by an intricate map of freeways. With just one plane ride, I had landed in a one-stop state of scenic diversity. When it comes to experiencing a city spectacle, Los Angeles is unsurpassable. What you'd imagine to be a concrete jungle is fact a tropical oasis, thanks to the thousands of towering palms which line the freeways and bustling boulevards. These streets are considered some of the most famous in the world. Rodeo Drive, Hollywood Boulevard's Walk of Fame anc the Santa Monica Pier are perhaps even better known than the celebrities who walk along them. And in this oasis, the celebrities certainly roam free- prowling the shops in their oversized sunglasses, catching a bite to eat and inevitably turning store fronts into a twinkling sea of paparazzi flashes. In this city, the act of shopping is a religion and there's no shortage of places to worship the credit card gods. After a hard day at the shops, kick up your tired heels at The SLS Hotel, with its exquisite interior decor and sheer dedicatic to opulence. The rooftop pool is well worth a visit, whether it's to take a dip or just check out the view. With its relaxed atmosphere, sassy interior decorating and a menu to die for, Gielina in Venice Beach is the perfect place to refuel (for brunch, lunch or dinner). When it comes time to escape the bright lights, it's only an hour and a half drive south to Orange County, the heart of California's coastal community and a surfer's paradise. Despite being famous for its illustrious backdrop to television series The OC and Laguna Beach, there's more to Orange County than meets the superficial eye. Beachside towns stud its breathtaking coast. Huntington Beach, also known as Surf City, is the epitome of coastal kinship. Breakfast on a Saturday morning at the local cafe, Sugar Shack, is served with a side of small-town generosity and as you sit between the tables of local surfers, it feels you're just another member of their extended family. Surfing is undeniably Huntington's calling card and the town's history is rich with it. For those unfamiliar with the techniques of hanging 10, Huntington's International Surfing Museum offers a free exhibition and tour through surfing's humble beginnings in Hawaii and Huntington itself. 1 of 2 3/2/2010 8:49 AIv1 California,outside the box I Stuff co.nz http://www.stuff.co.nz/travel/international/3296442/California-outside-th... But to see the dedicated grommets vying for their own place in the museum's Hall of Fame, one simply has to step outside. The beachfront is a never-ending stretch of sea, dappled by surfers braving the cold for that one wave worthy of their time a effort. Follow the palms further down the freeway and you'll find Newport Beach, home to The OC and the most breathtaking real estate on offer. Whether sporting views of the harbour or sitting atop the cliff faces lining the coast, the homes in Newport Io, almost too sophisticated to live in. As for Laguna Beach, be prepared to be seduced by its sweet simplicity. This secluded destination with its photogenic shoreline boasts a beautiful beach and the kind of boutique stores, restaurants and hotels that make it hard to resist a quick shop and a cocktail. The Hyatt Regency Huntington Beach Resort and Spa has it all from luxury interiors to award-winning dining to direct bea butler service. The view isn't the only thing worth drinking in from the Rooftop Lounge at Hotel La Casa del Camino in Laguna Beach-theii mojitos are similarly exquisite as is their selection of tapas. If you still need proof that California's a state of extreme contradictions, then take the two-hour drive from Orange County to Palm Springs. The sleepy seaside landscape empties like an hourglass until it's completely desolate but for the rolling mountains etched across the skyline. As you enter the outskirts of Palm Springs, the savanna is suddenly covered in thousands of spinning wind turbines, welcomii you into the eerie, yet irresistible rocky outcrop of the Coachella Valley. It's easy to forget you're in the desert at all when you're in Palm Springs, surrounded by lush golf courses and natural spring In its heyday during the 1950s and 60s, the city played holiday home to a rat pack of celebrities including Frank Sinatra and Marilyn Monroe and many of their estates still play an active part in the community's history and culture. Resurgence in the 1990s saw a modern generation of hipsters flood into Palm Springs while minimalist mid-century architects it is now famous for popped up. Like its name suggests, palms sprout out of every crack in the pavement, complementing the angular design of the city's chiselled architecture. On the horizon red mountains are emblazoned against white snowcapped peaks, backed by an empty blue sky. Not taking a tour through these natural backdrops is like coming to Australia and not going to the beach. Red Jeep Eco-Tour: offer narrated and bumpy Desert Adventures through the San Andreas Fault Lines and are a spectacular way of seeing ever crack, crevice and cactus the desert has to offer. Similarly, the Palm, Andreas and Murray Canyons that make up the Aqua Caliente Indian Reservation are best explored with the detailed interpretations of a local ranger. These canyons are examples of natural exterior decorating where vast rocky peaks are perfectly accompanied by lush palms and wild details. By the end of the day, it's hard to decide when the desert skyline looks its best-towering into the morning blue, blazing in th midday heat, soft against the fading afternoon or silently looming in the dark distance. It's easy to forget you're in California all and that this landscape exists under the same sky you've been travelling beneath all along. Parker Palm Springs is the epitome of luxury. Spread out across a sizable estate, the hotel offers the best in accommodate( dining, entertainment activities and of course, relaxation at their on-site spa, PSYC. The Viceroy's Citron Restaurant is a gem in the Palm Springs' crown. Even if you're just after a cocktail or pursuing a full three course meal, the service and style at Citron will seduce you for longer than anticipated. IF YOU GO For more information on Los Angeles, Orange County and Palm Springs visit DiscoverLosAngeles.com and visitcalifornia.com. 2 of 2 3/2/2010 8:49 AM My new(2010)36 Hours in Huntington Beach: Surf City,USA«Garrett... http://}errygarrett.wordpress.com/2010/02/22/my-new-2010-36-hours-in-... Garrett On The Road Travel,Transportation and Anything Else That Moves You O By Jerry Garrett Posted by:Jerry Garrett I February 22,2010 My new (2010) 36 Hours in Huntington Beach: Surf City, USA iz, zx Sunset in the home of the endless summer, Surf City,USA(Jerry Garrett Photo) (My original story on this subject appeared in The New York Times Travel section on November 18, 2005. The Times has since updated it, on July 19,2009, with new hotels, and some different suggestions. Here is my original, with updates to businesses that have since opened or closed,plus even more to see, do&buy.) By JERRY GARRETT VK _ z b zzyy _, SA' a The Jan& Dean hit denoted Surf City's locale 1 of 10 3/2/2010 8:55 AM My new(2010)36 Hours in Huntington Beach: Surf City,USA«Garrett... http://j errygarrett.wordpress.com/2010/02/22/my-new-2010-36-hours-in-... HUNTINGTON BEACH was not specifically on Dean Torrence's mind when he and the late Jan Berry recorded their 1963 hit"Surf City."But Mr. Torrence,the Dean of the pop music duo Jan& Dean, is among those who help promote the city as"Surf City USA". Surf City Huntino i,f Beach I ifl y� w"A HB's new official logo Huntington's wide,white beaches,with a series of shallow sandbars that gradually drop off into the blue Pacific,help shape ocean swells into some of the most consistently surfable sets of waves anywhere in the world. Combine that with a practically ideal year-round climate,eight and a half miles of uninterrupted public coastline and 67 parks, all in a city of about 200,000,and you've got a recipe for the proverbial"Endless Summer". Friday Sunset 1)Twilight Tour Sunset&oil platforms Watch the sun plunk into the Pacific as you orient yourself to the coastline on the eight-and-a-half-mile beachside path (comprising most of Huntington City Beach,Huntington State Beach and Bolsa Chica State Beach). Start and stop anywhere along it,but Surf City's epicenter is probably where the Pacific Coast Highway(just call it PCH) intersects with Main Street and the city's historic pier.The path is paved concrete and plenty wide enough for walkers,joggers, bicyclists and in-line skaters all to share. Blades and bikes, including locally made fat-tire beach cruisers,are widely available for rent. Friday afternoons also feature a pierside crafts and farmers' market. Dine or drink pierside at Duke's(714-374-6446;try huli huli chicken,$16.95—yeah this is the same Duke's as in Hawaii),but Pacific panoramas are better across the highway at Spark Woodfire Grill(300 PCH; 714-960-0996; fall-off-the-bones baby back ribs,$18—half rack). 8 P.M. 2)Dessert in the Dunes Roast marshmallows and 'smores at one of the city's more than 600 beachside fire pits.Most are clustered south of the pier, or north at Bolsa Chica beach. Guess how many campfires you'll see along PCH; on a recent Indian summer night,36 was the winning answer. The beaches close at 10 p.m. Saturday 7 a.m. 3)Hot Rod Dawn t` 2 of 10 3/2/2010 8:55 AM My new(2010)36 Hours in Huntington Beach: Surf City,USA«Garrett... http://jerrygarrett.wordpress.com/2010/02/22/my-new-2010-36-hours-in-... Cars,donuts& coffee From about 6 to 9 every Saturday morning,hundreds of street rods,beach cruisers,woodies and surf wagons gather at the corner of Magnolia Street and Adams Avenue for the free Donut Derelicts Car Show.Among the tire-kickers,a sharp-eyed car nut might spot a real designer for Nissan,Toyota,Hyundai or Kia,all with American headquarters nearby. (In the 2005 story,I recommended Zubie's Dry Dock for breakfast,but they are only open for that on Sunday now;Zubie's is still a good bet for lunch and dinner,and for staggering portions at ridiculously cheap prices. Check out Zubie's cool aquariums and the 100-foot-long mural depicting five decades of local history. 9 a.m. 4)Boogie Call The Duke Surf s up! It's the prime time to hit the beach,before the prevailing afternoon winds turn surf to chop.The most fitting spot is adjacent to the pier,where,in the 1920's,the father of modern surfing,Duke Kahanamoku,is said to have introduced the sport to the mainland.In 1959,it was the site of the first national surfing championships,now known as the U.S.Open of Surfing(still held here each summer).His statue stands amidst the Surfers' Hall of Fame 43 ik-tt S5 Surfers'Hall of Fame -Hollywood-style hand-and foot-prints of famed surfers, such as world champ Kelly Slater,at the corner of PCH and Main. The Surfing Walk of Fame is across the street. Bring your own board or rent a longboard,shorty or boogie or skim board at one of many surf shops for around$25 or less a day.Wetsuits can be rented,and swimsuits are sold at dozens of shops nearby. Surf lessons are easily available.For those who merely like to watch,the pier provides a magnificent vantage point.As heavily surfed as this section of coastline is, there is always world-class board work to watch. 2 p.m. 5) Shutting Down the Oil � e mg s { a ^v, ' v AS 3 of 10 3/2/2010 8:55 AM My new(2010)36 Hours in Huntington Beach: Surf City,USA« Garrett... http://jerrygarrett.wordpress.com/2010/02/22/my-new-2010-36-hours-in-... Huntington Beach in the 1920s Just across PCH from popular Bolsa Chica beach is a 1,200-acre wetlands containing an ecological preserve where $120 million is being spent on one of the state's largest environmental restoration projects. Several miles of trails and displays show how Huntington Beach is still trying to repair the ecological damage left by its 20th century oil boom.More than 100 years ago,tidal wetlands were closed off from the sea and roads were built across them for a duck-hunting club. In the 1920's,oil companies installed hundreds of bobbing grasshopperlike wells,which are now being capped and the equipment and pipelines removed.Much of the area now has been restored to something resembling its original state. 5 p.m. 6)Kalifornia Kitsch Kitsch on sale Retail therapy can be had on the four-block gantlet of stores on Main Street at PCH,where shops sell surf boards and more. Load up on souvenirs and beach kitsch at the California Greetings store(301 Main Street,714-960-1688):hula girl lamps, strings of flamingo lights,and signed Dean Torrence prints. Look for monkey-themed items similar to those by Paul Frank, another favorite son.Huntington Beach is also corporate headquarters to Quiksilver,HSS and other beach apparel companies.Hey,dude,remember:H.B. is in the O.C. 7 p.m. 7)Dinner at the Diners The O.C.'s best burger?It's said to be at T.K.(The Kind) Burger v� Surf albums inside! -an eclectic dive(110 PCH, 714-960-3238; burger basket under$5,with a mountain of fries). (This place has the best collection of original surf band 33-rpm LP covers,stapled to its walls,doors and ceiling.) Not adventurous enough?Try the danger diner:Rubv's Diner(1 Main Street,714-969-7829),at the end of the 1,850-foot pier,where four previous restaurants fell into the sea. Calm your nerves with plateloads of comfort food.Then toast the night away at one of the many beach bars hanging over or spilling out onto madcap Main Street. Sunday 9 a.m. Hangover Heaven 4 of 10 3/2/2010 8:55 AM My new(2010)36 Hours in Huntington Beach: Surf City,USA«Garrett... http://jerrygarrett.wordpress.con/2010/02/22/my-new-2010-36-hours-in-... P.r . r Dee-lish! Michele's Sugar Shack(213%Main Street,714-536-0355)is a popular sidewalk cafe known for not only its hearty breakfasts but also its extensive display of surfing memorabilia,photographs of events in local surfing history and inspirational messages selected by its inspired owners,Tim and Michele Turner.More than 50 choices under$10. 11 a.m. 9)Culture Schlock Just out Michele's back patio door is a tiny Art Deco treat,the International Surfing Museum(411 Olive Avenue, 714-960-3483). There is also a permanent collection of"historic"ukeleles,such as above. q � r x kp3fM An Art Deco gem The museum is open 11 a.m.to 5 p.m. Saturday and Sunday through March,noon to 5 other days(closed Tuesday and Wednesday in the winter months). Noon 10)Last Call One parting stop at the ocean for surfing,swimming or just strolling the beachfront. If you're lucky,you'll be there at low tide,when the surf is glassy,the sets endless and the breaks long and slow. If you're still not loaded up with enough souvenirs,try Golden West College Swap Meet(714-898-7927),at Golden West Street and Edinger Avenue, for acres of local and ethnic goodies at near-giveaway prices.It's your last chance to go home with proof that when it comes to Surf City USA,you've been there,done that and bought the T-shirt. w �+44, ." _1 5 of 10 3/2/2010 8:55 AM My new(2010)36 Hours in Huntington Beach: Surf City,USA« Garrett... http://jerrygarrett.wordpress.com/2010/02/22/my-new-2010-36-hours-in-... Y'all come back now! The Basics Huntington Beach is within 30 minutes of both Long Beach Airport and John Wayne Airport,and just 45 minutes from Los Angeles International.You will probably want a rental car,though you can reach Huntington Beach on the Super Shuttle van (800-258-3826; about$20 to$40 a person depending on airport). There are no beachfront hotels in Huntington Beach,no matter what their names imply.They are all across the Pacific Coast Highway,albeit with unobstructed ocean views. The choices are more limited than you might imagine,though,considering the eight-mile shoreline. The largest is the Hyatt Regency Huntington Beach Resort& Spa(21500 Pacific Coast Highway,714-698-1234),which has its own bridge to the beach. Its 460 rooms are$285 to$360; 57 suites go to$3,500.Almost next door is the Hilton Waterfront Beach Resort(21100 Pacific Coast Highway, 714-845-8000),with 290 rooms and suites at$179 to$374. The Best Western Huntington Beach Inn(800 Pacific Coast Highway, 714-536-7500)has 50 rooms at$139 to$289,and the Sun`n Sands(1102 Pacific Coast Highway, 714-536-2543)has 17 rooms at$69 to$269. The newest accommodation in town is the Shorebreak Hotel(500 Pacific Coast Highway; 714-861-4470).Rates start around $200; ask for specials. Possibly related posts: (automatically generated) © Surf City Seeking Surfboarders For September Centennial © Surf City Posted in California Tourism,Hilton Hotels, Huntington Beach,Hyatt Regency,Travel I Tags:36 Hours in Huntington Beach,California, California Tourism, Cars&Coffee, Donut Derelicts,Duke Kahanamoku,Endless Summer,Huntington Beach,Huntington Beach pier,Jan& Dean,Kelly Slater,Pacific Coast Highway, Surf City, Surf City USA, Surfers'Hall of Fame, Surfing, Surfing Walk of Fame, U.S. Open of Surfing Ten Secrets Behind the Filming of Roman Polanski's Ghost Writer Where is"Valentine's Day"Celebrity Cemetery?» Responses 1. [...] original post here:My new(2010)36 Hours in Surf City,U.S.A. Share and [...] 0 By:My new(2010)36 Hours in Surf City,U.S.A.I Indian Today on February 22,2010 at 3:35 pm Reply Leave a response Name* Email* Website 6 of 10 3/2/2010 8:55 AM &�oCal.:6 .Friday;March 5,'2010 �.`�G U �Che O.range.County.,Register .. ryg, a. VM` :..,,,k> _ ., ,...� .. x,o, :. ;.• s MKS:.', c'g ry r' vk It T55,3, bud CU Wts- u �:. 12-1 'ayQrthanks�unifons Tor$1 r"ri>il6onxiri c lun:tary.c6ncession°s as Iuntingt on s nP ga�cach�fnd� rw p 'Y f. b BV A N N I E,B U R R I S for their voluntary conces= THE ORANGE,COUNTYxREGISTER signs; which totaled' ab011t JOSNUA5UD0_CK;THE ORANGE GOUNTY'REGISTER T - $1 million'for the next six Beachgoe'rs enjoy a,lithe sport on`tFie sou#ti side of Huntington'`Beach'Pier near one ofAhe fire pits. _PNTINGT.ON.- BEACWP'City, months. ` pleaders have agreed to cut' "It almostbrings,tears'to 'I can assureyou that thO your part;" he'said "Tlie , 2011. By.cutting the pro' which.�is expected"to'save akout$4.5 million from city my eyes to tell you how- managers-"group`has,'bya' employees.iv�ll"'expect yours"tri forl8 rnoriths,t11e city the city $108,000in 'the 'de'partment&and unions in' much I really appreciate , very,large- majority, voted: ' to be frugal in your spend- is expected to save next six months. The heli- an effort to�cl'ose:=a budget (the concessions) ''she said. 'to,appro've`concessions that .ing." $310,000, 'City Manager copte'rs,are typically in the 4p for�this fiscal year.' . The�CityCoun'it voted`to provide .our.,share .of `the One'of the items on the Freti�Wilson said " air 60'hours a week,but the .The cuts.approved this accept concessions.from all contributions,"Keith'said: chopping block was a pFiys- Each' city `department 'reduction will cut' � hose week included suspendinga_ of`'the,°city's labor'`groups. .' 'The Police Officers Elaso ical fitness: program-that was-askedf to make a 2'per- hours to 40. Paliee Departiient physical,�. except theznzddle=manage- ciation agreed to„make the' . gives employees an eYtra:20 cent cut totlieir.'budget, Spring lifeguards will,no fitness.,program,.=using,po ment union;which;expects most reductions,vs%hich are Hours of paid trine offeach which 'is expected to' save longer'be staffed'`north of timhelicopters less;`having to bring their cuts before' ;expected=to savek°the city trine they'pass a'test,which -the city',about$3 5ximilli'bh', `GoldenwestStreet and"No d"irefighters` forego raises the council;IVlarch 15 about $1':rriilli'on ,over 'tie includes running;push-ups The only depa"rtmerit`not Lifeguard',- Duty signs fornthe',next•18,inonths;'and Col]een Keith, ,president next 18 months. Union' "and pull-ups The'testis�giv- ,listed to make Cuts was'E'6- posted.' Midweek�and off- r l,„ increasing,egMployeescan- of'the"Managers'Employee President°Kreg IVIuAer told en three,times a�year, and ."�nornk'Development;which peak iestrooni cleaning ltr�ibution�, :to , retirements OrgAnizatio-W said the the�councilthgt the conces -the` program:has�172 par- _ was previously slated to were'also axed', d? l funds.No full-tiri�e`city staff' group expects to put a casions were'a omt�effort by ticipants,�including 37 civil- mszke$420'OO�in cuts,by re- ' rn rirbers''-werelaicirof£ cin paid(time off aril to tri citystaff and the�umon Sian employees ducing staffing levels _`: CONTACT THE:WRITER: A 1�1'ayor - Cathy Green crease their 'retirement "Idow bask you;as elect This'p`rograril''°is being :,.The council alsovoted-to 71 a 7ss 79zz or thpnked`"the Tabor groups, 'contributions. He`d-leadersof'this'cityll- suspended° until Sept,.,,20, use,police�belicopters less, abuPrisC�ocreglstcr.eom'