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2012 Huntington Beach Marketing and Visitors Bureau - Agenda
Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,November 27, 2012, 3:30 p.m. The Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting. The agendas are also posted on the HBMVB website at surfcityusa.com. Questions on agenda items may be directed to Steve Bone,HBMVB President&CEO,at(714)969-3492 or steve@surfcityusa.com HBMVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Brett Barnes 2. Roll Call: Ali, Barnes, Beukema, Devitt, Dodge, Gagnet, Gordon, Patel, Perry;`Shafer, Shields, Smith,Torrence,Townend,Van Voorhis,Vaughan,Wheeler 3. Announcement of Late Communications t S} 4. Public Comments — Chairperson(limited to 3 minutes/person):r, Fn.F 1 fi'•,•: The HBMVB welcomes public comments on all items on this agenda or=of community interest. We respectfully request that this public forum be utilized,,in,apositive and/or constructive manner.Please focus your comments�on the.issue or,�coiicern that you would like to bring to the attention of the Bodrd '.., 5. Approval of September 18, 2012, Board Meeting Miii, tes (Ulue pages) - Approval of October 17 and November:!27;,2012, Executive Committee Meeting Minutes 6. TOT report by City(pink pages) ��':`�.y 7. Financial Report by CFO JD Shafer(green pages) 8. Chairman's Report by Chaii,,Brett Barnes a. Financial Policy Amendment- Average 3 year vs. 4 month highest - 3ti. b. President/CE''-,`Employment Contract a. Bylaws amendmen for Election of Representative of Lodging Committee.and representation gn Executive Committee _ b. Board participation on Committees C. Resignation,,,,of;Nlichael Gagnet by Board of Directors g. 5 "`'3 ales Marketing Update— Christopher Anderson a. Marketing Company RFP responses b. Website RFP's HBMVB Board Meeting Agenda 11-27-12 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,November 27, 2012 The Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Highway Huntington Beach, CA 92648 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees,of the;Bureau, or at k, any meeting where any employee of the Bureau is present or where theBureau is in any way involved, there shall be no discussion of the following: A. Prices or rates or hotel or motel rooms, g , p.f food ands:b'eUerd'�e ,,,,trans ortation sightseeing, or other services or facilities of stakeh`oldei s, including"but not limited to prices or rates to be charged to convention,'..,*) oups "tour groups or tour operators, including off-season prices or discounts;-j', B. Changes or proposed changes in.,the prices;or rates'ohotel or motel rooms,food and beverage, transportation, sightseeing,or`other services offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the establishment and determination of prices, rates, discounts, terms,and'conditions or rental; D. Plans of individual stakeholders coUering increases or reductions in distribution or marketing of particularproducis or services. E. Restrictions on legal advertising or promotional activities. F. Matters relating to'" teal or potential suppliers or customers that might have the effect of excluding,,them from any market or of influencing others not to deal with 'them Huntington Beach Marketing and Visitors Bureau Bard®f Directors Meeting Tuesday, November 27, 2012 The Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Highway Huntington Beach, CA 92648 c. Video Photo Shoot d. Social Media Contract with Jennifer Barbee e. International Market f. Group Sales —Upcoming shows 10. Sports and Film Commissions— Briton Saxton 11. PR/Media Update 12. Visitor Services and Publications Update —Nicole Llido `tl 13. Advocacy Committee Update— Steve Dodge 14. Sustainable Tourism Committee Update—Jerry Wheeler 15. President's Report- Steve Bone a. Office Space Alternatives—Board Committee r3 b. New VP of Sales&Marketing :;���: '+'`#;_ ` C. PKF Trends report F t d. Cultural&Heritage Tourism Committee,,.- Story telling e. China opportunities with OCVA f. Wayfinding signage committee with city,, g. Annual Report—Advocacy messages; 16. New Business 17. Open Discussion/Announce+ments 18. Adjournments ' Next Board;Meeting: ;January 22 2013, 3:30 pm—Note: Holiday Luncheon with Chamber, Lodging BID'<<represcniatives`and Downtown BID officers Friday, December 14th at 11:3o am at The Waterfrorit;�"�Beacli`Resort, a Hilton Hotel. Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, October 23, 2012 3:30 p.m. Shorebreak Hotel—Epic i 500 Pacific Coast Hwy. Huntington Beach,CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act, the agenda for this meeting was available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to the meeting. The agenda was also posted in the window of the HBMVB office and on the HBMVB website at surfeityusa.com. BOARD MEMBERS PRESENT: Michael Ali, Brett Barnes, Suzanne Beukema, Paul Devitt,Steve Dodge, Sue Gordon,Kiran Patel,JD Shafer,Gordon Smith, Peter Townend, Mike Van Voorhis,Jerry Wheeler GUESTS PRESENT: Laurie Frymire and Kellee Fritzal from the City of Huntington Beach, Council Member Joe Carchio,Tom Domizi from Surf City Adventure Tours STAFF PRESENT: Chris Anderson,Steve Bone,Nicole Llido, Briton Saxton,Jamila Tahir 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 3 34 P.m.by Chair Brett Barnes 2. Roll Call 3. Public Comments—None 4. Approval of September 18, 2012,Board Meeting Minutes-Motion/second by Wheeler/Gordon.Ayes unanimous. Minutes approved. - Approval of October 17, 2012,Executive Committee Meeting Minutes— Motion/second by Devitt/Ali. Ayes unanimous. Minutes approved. 5. TOT report 6. Financial Report by CFO JD Shafer-Proposed discussion at next BOD meeting to change reserve amount to be an average of 3 months instead of 4 highest months.Consensus from BOD to move forward. Motion%second by Gordon/Dodge. Ayes unanimous.Financials approved. 7. Chairman's Report by Chair Marco Perry a. President/CEO Employment b. Election of representative of HB Hotel/Motel Lodging BID— Ballots sent out to elect a representative. ; c. Board,.participation on Committees—consensus from BOD to speak to Michael Gagnet about BOD participation. 8. Sales and Marketing Update—Christopher Anderson a: Marketing Update b. International Market c. Group Sales—Went to IMEX in October-largest meeting planner event in world, partnering with CVENT - Upcoming shows—Luxury Summit Meetings in Texas 9. Sports and Film Commission—Briton Saxton—Sports:TEAMS conference in October has already resulted in 5 different calls since the conference,baseball facilities listed in Sports Destination Magazine,Sports Committee in formation. Film: Many shoots happening right now, especially TV shows such as,Ultimate Surprises,Off the Rocker,X-Factor,Storage Wars,etc. 10. PR/Media Update— Personnel changes in the Communications Department,new social media 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, October 23, 2012 company to assist with strategy,ads and promotions. 11. Visitor Services and Publications Update—Nicole Llido—Annual Report is next; to date 35,200 walk ups to Visitor Kiosk. 12. Advocacy Committee Update—Steve Dodge—Attended Chamber sponsored City Council Candidates Forum. 13. Sustainable Tourism Committee Update—Jerry Wheeler—Green Expo coming up. 14. President's Report—Steve Bone a. VP of Sales&Marketing search b. PKF Trends report c. Cultural&Heritage Tourism Committee d. China opportunities with OCVA—Executive Committee agreed to allocate$1o,000 to OCVA to start relationship with China e. Wayfinding signage 15. New Business—George Freeth ioo year anniversary in June of 2o14Joe Carchio working with BB Jazz to extend event to 2 days instead of 1 and a 5'year contract;;Cliina longboard championships 16. Open Discussion/Announcements—None 17. Motion to adjourn meeting—Motion/second"by Shafer/Pater'Ayes Unanimous.Meeting adjourned at 4:40 p.m. . 'r 2 Minutes Executive Committee General Meeting Huntington Beach Marketing and Visitors Bureau Wednesday, October 17, 2012 3:30 p.m. Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Hwy. Huntington Beach,CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act, the agenda for this meeting was available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to the meeting. The agenda was also posted in the window of the HBMVB office and on the HBMVB website at surfcityusa.com. COMMMEE MEMBERS PRESENT: Brett Barnes,Paul Devitt,Marco Perry,JD Shafer ° STAFF PRESENT: Steve Bone 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 3:35 p.m,,by Chair Marco Perry ' 2. Roll Call 3. Announcement of bate Communications-None 4. Public Comments—None 5. Approval of September 17, 2012,Executive Committee Meeting Minutes—Motion/second by Barnes/Perry.Ayes unanimous.Minutes approved. 6. Financial Report by JD Shafer—Motion/second by Devitt/Perry.Ayes unanimous. Financials approved. Al- 7. Chairman's Report a. Executive Contract-reviewed do, 8. Nominating Committee Report for Election of Representative of Lodging Committee 9. 2012/13 Budget Review 10. Sales and Marketing Update by Steve Bone a. Marketing Update - International Market - Website RFP Q - Innocean status - Fall promotion b. Group Sales - New VP of Sales&Marketing recruiting status c. Visitor Services - Kiosk 11. Film Commission 12. Sports Commission 13. Advocacy 14. President's Report by Steve Bone Page 1 of 2 Minutes Executive Committee General Meeting Huntington Beach Marketing and Visitors Bureau Wednesday, October 17, 2012 a. Russo-Steele Auction—PC action b. Visit California 2013 Marketing Meeting c. Storytelling-Cultural&Heritage Tourism Committee d. BID Renewal Hearing e. Bylaws amendment(expansion and permanent seats) f. US Open of Surfing—sponsorship g. PKF Report h. City parking lots map i. Way finding signage—EDC approval/meeting with the Staff 15. New Business-None C i�•. 16. Meeting adjourned at 5:15 p.m. a-�M Page 2 of 2 Minutes Executive Committee General Meeting Huntington Reach Marketing and Visitors Bureau Tuesday, November 27, 2012 8:oo a.m. Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Hwy. Huntington Beach,CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act, the agenda for this meeting was available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to the meeting. The agenda was also posted in the window of the HBMVB office and on the HBMVB website at surfcityusa.com. COMMITTEE MEMBERS PRESENT: Brett Barnes, Paul Devitt,Marco Perry,JD Shafer STAFF PRESENT: Steve Bone,Madison Fisher 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 8soo a.m:liy Chair Marco Perry 2. Roll Call 3. Announcement of Late Communications-None 4. Public Comments—None 5. Approval of October 17, 2012, Meeting Minutes—Motion/Second by Shafer/Devitt. Ayes unanimous. Minutes Approved. 6. Financial Report by J.D. Shafer—Motion/Second by Devitt/Perry Ayes unanimous. Financial Approved. 7. Chairman's Report a. Executive Contract—Recommended for Board Approval b. Board of Directors Resignation of Michael Gagnet—Discussed and Recommended Board action c. Committee:Thrticipation by Board Members d. Meeting with Councilman Carchio—reported by JD Shafer e. Bylaws amendment for Election of Representative of Lodging Committee and representation on Executive Committee—recommended for Board approval 8.f''``'` Sales,and Marketing Update a. Marketing Update. Madison Fisher reviewed the Following: - Marketing company RFPs - Website RFPs - UK summer sales mission - Video Photo shoot - Social Media contract with Jennifer Barbee - International market Page 1 of 2 Minutes Executive Committee General Meeting Huntington Beach Marketing and Visitors Bureau Wednesday, October 17, 2012 9. President's Report by Steve Bone a. Office space alternatives b. Storytelling- Cultural & Heritage Tourism Committee c. Financial Policy amendment i. Average of') months vs. 4 highest months for financial reserve's, d. Way finding signage committee with City e. Bonus review and approved based on report presented. f. China Initiative— Correspondence with Anaheim g. Holiday Luncheon with Chamber, Lodging and Downtown BID invitees h. FPPC complaint status i. Film Commission j. Sports Commission io. New Business - None u. Meeting adjourned at 9:10 a.m. Page 2 of 2 r - City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Huntington Beach Hotels 10 %Transient Occupancy Tax Receipts Reflecting August Occupancies Current Month - August 2012 Year to Date - August 2012 Last Year This Year Chanae %Chance Last Year This Year Change %Change $794,534 $834,583 40,0, ) 5.0% $5,946,237 $6,453,056 1 $606,819 8.5% *Excludes audit Monthly TOT Comparison to Prior Years 'Annual (in thousands) i 000 $1,000,000 _ $900,000 oPrior Year $800,000 O3 Year Average -«-Current Year $6,5 6,488 $700,000 -- -- $6453 / $6,000 - - - -- - ----- -- $6,000 $600,000 - Jrl - $6.0 -...., $500,000 ---- 00 $581 $5946 $400,000 -- 417 ..,... _. .. $300,000 $5,000 - $5,305 ',, $5,000 $200,000 $a 970 $100,000 E $0 $4,000 $4,000 O``oo°`,a�oe`��oa`'c�a�a��a��aN'c ��'� 5` e 2007/08 2008/09 2009110 2010111 2011112 ?o a Q yzQ Fiscal Year 2008109 Fiscal Year 2009110 Fiscal Year 2010111 Fiscal Year 2011112 %Chanae %Chanae %Chanae %Change Actual PrlorY Actual Prior Yr Actual Prior Vr Actual Prior Yr October $441,902 (21.6%) $411,281 (6.9%) $482.256 17.3% $544,346 12.9% November $399,398 (4.9%) $291,335 (27.1%) $371,225 27.4% $398,760 7.4% December $278,148 (17.5%) $266,439 (4.2%) $317,068 19.0% $322,930 1.9% January $349,357 (29.7%) $365,195 4.5% $411,586 12.7% $448,939 9.1% February $358,467 (30.0%) $369,754 3.1% $435,213 17.7% $512,707 17.8% March $389,473 (34.0%) $487,182 25.1% $597,227 22.6% $587,651 (1.6%) April $429,997 (9.9%) $438,887 2.1% $498,193 13.5% $581,908 16.8% May $429,830 (21.9%) $521,685 21.4% $542,793 4.1% $593,606 9.4% June $518,406 (9.6%) $585.841 13.0% $599,228 2.3% $700,200 16.9% July $705,133 (11.6%) $797,084 13.0% $896,914 12.5% $927,425 3.4% August $669,946 (13.7%) $770,659 15.0% $794,534 3.1% $834,583 5.0% September $446,966 (9.4%) $505,027 13.0% $541,630 7.3% Total: $5,417,022 (17.8%) $5,810.369 7.3% $6,487,867 11.7% $6,453,056 8.5% Budget $7,500,000 15.4% $5,400,000 (28.0%) $5,535,000 2.5% $6,500,000 17.4% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Huntington Beach Hotels 2% Business Improvement Assessment District Reflecting August Occupancies Current Month - August 2012 *Year to Date - August 2012 Last Year This Year Chance %Change Last Year I This Year I Chance %Chance 158,758 166,917 $8,159 5.1% 1,188,021 $1,290,610 $102,589 8.6% •Excludes audit and includes rate change from 1%to 2% Monthly BID �Pd Y.r Comparison to Prior Years Y s•3YaarAveraga 'Annual (in thousands) vrD $200,000 �e�Cunmu Year $190,000 $1,500 $1,500 $180,000 $170,000 -57,296 $160,000 $1,300 - :$542 $581 - $1,300 $150.000 $140,000 $1,291 $130,000 $1,100 $1,188 $1,100 $120,000 i $110,000 $100,000 ---$90,000 $80,000 $659$70,000 - $700 - ---�-- $700 $60,000 $50,000 $40,000 $500 $610 -- $500 $30,000 - §497 $530 $20,000 $10,000 $300 - ----- $300 $0 o`e.°e�a�,oe` P.eo ee�ecloa ec1 `°r PQc eCe1 )J�o )��i u0°sue aPOa $100 - $too C �P fee pe VA 2007/08 2008/09 2009110 2010111 2011112 Fiscal Year 2008/09 Fiscal Year 2009110 Fiscal Year 2010M I Fiscal Year 2011112 chance Change %Change Prior %Change Actual Prior Yr Actual Prior Yr Actual Yr Actual Prior Yr October $44,190 (21.6%) $41,114 (7.0%) $95,960 133.4% $108,869 13.5% November $39,940 (4.9%) $29,110 (27-1%) $74,181 154.8% $79,752 7.5% December $27,816 (17.5%) $26,619 (4.3%) $63.221 137.5% $64,586 2.2% January $34,936 (29.7%) $36,508 4.5% $82,281 125.4% $89.788 9.1% February $35,847 (30.0%) $36,975 3.1% $87,032 135.4% $102,541 17.8% March $38,940 (34.0%) $48,694 25.0% $119,446 145.3% $117,530 (1.6%) April $43,000 (9.9%) $43.889 2.1% $99,638 127.0% $116,382 16.8% May $42,983 (22.0%) $52.106 21.2% $108,555 108.3% $118,721 9.4% June $51,836 (9.6%) $58,565 13.0% $119,567 104.2% $140,040 17.1% July $70,481 (11.6%) $79,652 13.0% $179,383 125.2% $185,485 3.4% August $66.995 (13.7%) $77,048 15.0% $158,758 106.1% $166,917 5.1% September $44,640 (9.5%) $50,494 13.1% $108,326 114.5% $0 Total: $541,604 (17.8a/u) $580,773 7.2% $1,296,347 123.2% $1,290,610 8.6% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Huntington Beach Hotels Transient Occupancy Tax Receipts Reflecting August Occupancies Hotels Over 151 Rooms Hotels Under 150 Rooms Current Month - August 2012 Current Month - August 2012 Last Year This Year Chance %Change Last Year This Year Chun a to Change $669,878 $705,803 $35,925 5.4% $124,657 $128,780 $4,124 3.3% Monthly TOT Receipts under Over 151 150 aummiOver 151 Rooms ---Under 150 Rooms Receipts $800,000 - $210,000 $700,000 ---- --- - - -- -- - - $180,000 $600,000 --. _ - - ____ _._. - - - __ - - _ _ ___ • $150,000 $500,000 - - -- -- --- - -- - - • $120,000 $400,000 _- $300,000 • _- • __ • __ • _ -_ $90,000 $200,000 • • • $100,000 $30,000 $0 $0 October November December January February March April May June July August September Fiscal Year 2010111 Fiscal Year 2011112 City Fiscal Over 151 %Change Under 150 %Change Over 151 %Change Under 150 %Change Period Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr October $411,253 19.1% $71,003 7.6% $469,428 14.2% $74,918 5.5% November $311,718 30.0% $59,507 15.5% $343,622 10.2% $55,138 (7.3%) December $261,570 21.3% $65,497 9.2% $261,631 0.0% $61,300 10.5% January $352,141 10.4% $59,445 28.5% $385,545 9.5% $63,395 6.6% February $374,246 21.1% $60,966 0.4% $440,738 17.8% $71,969 18.1% March $518,135 24.6% $79,092 10.9% $498,757 (3.7%) $88,894 12.4% April $418,926 13.7% $79,267 12.8% $495,737 18.3% $86,171 8.7% May $456,912 2.4% $85,881 13.9% $505,601 10.7% $88,006 2.5% June $501,360 1.2% $97,869 8.1% $589,488 17.6% $110,712 13.1% July $751,709 12.1% $145,204 14.6% $776,663 3.3% $150,763 3.8% August $669,878 2.3% $124.657 7.4% $705,803 5.4% $128,780 3.3% September $456,396 6.8% $85.234 9.7% $0 $0 Total: $5,484,244 22.4% $1,003,623 21.6% $6,473,012 5.4% $980.044 3.3% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Sunset Beach Hotels 10 %Transient Occupancy Tax Receipts Reflecting August Occupancies Monthly TOT i $25,000 $23,000 $21,000 $19,000 $17,000 $15,000 $13,000 $11,000 $9,000 — $7,000 $5,000 ou`ooe�oJe�,peoOGe�.oe� )scJa� O��eA �s�cr Iry �a9 )�°0 ���9 P°9Js� Q --Current Year Fiscal Year 2011/12 October $8,671 November $7,713 December $7,164 January $6,576 February $7,592 March $12,001 April $13,254 May $13,600 June $16,482 July $22,410 August $19,711 September $0 Total: $135,174 Some declines are due to long-term stay exemptions. H.B. Conference &Visitors Bureau Statement of Financial Position As of October 31, 2012 A BI C1 D El F G H 1 ASSETS 2 Current Assets 3 Checking/Savings 4 Business Checking-City Grant $ 15,348.48 5 Business Checking- B.I.D. 9,930.48 6 Money Market- Bureau Generated 67,653.66 7 Money Market-City Grant 115,428.23 8 Money Market- B.I.D. 494,937.56 10 1 1 1 CD-City Grant 101,981.06 11 1 1 JCD- BID 150,240.28 12 1 Petty Cash 505.77 13 Total Checking/Savings 956,025.52 15 Accounts Receivable 334,803.31 191 1 IDeposits; 1,815.00 20 1 Prepaid Expenses 46,691.61 21 Total Current Assets 1,339,335.44 22 Fixed Assets 23 Furniture&Fixtures 39,346.05 24 jAccum. Depr. - Furniture&Fix. (12,252.46) 25 Total Furniture& Fixtures 27,093.59 26 Equipment 54,381.34 27 jAccum. Depr. -Equipment (26,259.77) 28 Total Equipment 28,121.57 29 Leasehold Improvements 21,784.59 30 Accum. Depr.-Leasehold Impr. (9,045.59) 31 1 lTotal Leasehold Improvements 12,739.00 32 Intangible Assets 53,300.00 33 Accum.Amort. - Intangibles (17,174.39) 34 Total Intangible Assets 36,125.61 35 lTotal Fixed Assets 104,079.77 36 TOTAL ASSETS 1 $ 1,443,415.21 37 LIABILITIES&EQUITY 38 Liabilities 39 lCurrent Liabilities 40 1 jAccounts Payable $ 11,909.76 41 1 ccts Payable-Personnel 87,554.55 42 1 ICapital Lease Payable 14,930.30 43 Total Current Liabilities 114,394.61 44 ITotal Liabilities 114,394.61 45 Equity 46 General Unrestricted Net Assets 1,278,389.34 47 Net Income 50,631.26 48 Total Equity 1,329,020.60 49 TOTAL LIABILITIES&EQUITY $ 1,443,415.21 50 51 * BID receivable of$221,341.00 52 TOT receivable of$ 113,462.31 H.B. Conference&Visitors Bureau Statement of Activities by Line Item October 2012 A B C D E F G H I J K 1 Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Bud et 3 4 REVENUE 5 6 Public Sources TOT 7 Transient Occupancy Tax $ 57,174.31 $ 57,174.31 $ 57,174.31 $ 57,174.31 $ 746,830.00 8 jInterest Income 9.98 27.78 9.98 27.78 333.33 9 Total Public Sources 57,184,29 57,202.09 57,184.29 57,202.09 747,163.33 10 11 Quasi-Private Sources BID 12 BID Assessment 114,348.63 $ 114,348.63 $ 114,348.63 $ 114,348.63 $ 1,467,707.00 13 City Grant - - 14 Interest Income 38.27 27.78 38.27 27.78 333.33 15 Total Quasi-Private Sources 114,386.90 114,376.41 114,386.90 114,376.41 1,468,040.33 16 17 Private Sources 18 Advertising:Website 19 Promotional Participation - 20-Licensing Income 41.67 41.67 500.00 21 Booking En ine Commissions - 83.33 83.33 1,000.00 22 Interest Income 7.76 27.77 7.76 27.77 333.34 23 Total Private Sources 7.76 152.77 7.76 152.77 1,833.34 24 25 TOTAL REVENUE 171,578.95 171,731.27 171,578.95 171,731.27 2,217,037.00 26 27 EXPENSE 28 29 Personnel 30 Sala -Base 39,775.31 55,642.92 39,775.31 55,642.92 667,715.00 31 Sala -Vacation Accrual 1,588.54 833.33 1,588.54 833.33 10,000.00 32 FICA Tax 2,548.49 3,842.31 2,548.49 3,842.31 46,107.70 33 FUTA Tax 2.58 50.00 2.58 50.00 600.00 34 SUTA Tax 26.66 416.67 26.66 416.67 5,000.00 35 Pension Expense 2,460.21 2,009.05 2,460.21 2,009.05 24,108.60 36 Health Insurance 5,255.71 3,166.67 5,255.71 3,166.67 38,000.00 37 Dental Insurance 900.00 958.33 900.00 958.33 11,500.00 38 Worker's CompInsurance 413.70 541.67 413.70 541.67 6,500.00 39 Staff Training&Development 785.50 1,250.00 785.50 1,250.00 15,000.00 40 Other Personnel Costs - - - - - 41 Contract Labor - 1,416.67 - 1,416.67 17,000.00 42 Total Personnel $ 53,756.70 $ 70,127.62 $ 53,756.70 $ 70,127.62 1 1 $ 841,531.30 43 i Page 1 of 2 H.B. Conference&Visitors Bureau Statement of Activities by Line Item October 2012 i A B C D E F G H I J K 1 Annual 2 Month Actual Month Budget YTD Actual YTD Bud et Budget 44 Marketing/Promotion 45 Travel&Entertainment $ 3,289.18 $ 2,791.67 $ 3,289.18 $ 2,791.67 $ 33,500.00 46 Trade Show Participation 3,740.64 13,495.83 3,740.64 13,495.83 161,950.00 47 Event Hosting 945.57 5,833.33 945.57 5,833.33 70,000.00 48 FAM Tours/Site Visits 833.13 5,541.67 833.13 5,541.67 66,500.00 49 Advertising/Marketing: - - - - 50 Media 20,808.59 28,500.00 20,808.59 28,500.00 342,000.00 51 Online/Website 79.99 6,375.00 79.99 6,375.00 76,500.00 52 Printed Marketing Collateral 1,900.00 8,875.00 1,900.00 8,875.00 106,500.00 53 Public Relations 1,568.78 5,750.00 1,568.78 5,750.00 69,000.00 54 Travel Trade 16,463.75 6,833.33 16,463.75 6,833.33 82,000.00 55 Research - 416.67 - 416.67 5,000.00 56 Film&Sports Commission 125.00 2,500.00 125.00 2,500.00 30,000.00 57 Fulfillment 3,428.54 4,283.33 3,428.54 4,283.33 51,400.00 j 58 Other - - - - - 59 Total Marketing/Promotion 53,183.17 91,195.83 53,183.17 91,195.83 1,094,350.00 60 61 Administrative Operations 62 Accounting&Legal 1,728.01 2,500.00 1,728.01 2,500.00 30,000.00 63 Bank Fees 70.00 91.67 70.00 91.67 1,100.00 64 Dues&Subscriptions 25.00 2,666.67 25.00 2,666.67 32,000.00 65 Depreciation/Amortization 1,788.62 1,800.00 1,788.62 1,800.00 21,600.00 66 Insurance 3,213.00 916.67 3,213.00 916.67 11,000.00 67 Interest - - - - - -68- Dater Prccessin /Com p uters 1,955-.59-- 21125:00-- 1;955`59-- —2;125`W 25500-.00-` - 69 Rent 3,014.82 4,909.17 3,014.82 4,909.17 58,910.00 70 Telecommunications 1,320.95 1,458.33 1,320.95 1,458.33 17,500.00 71 Office Supplies 501.34 2,700.00 501.34 2,700.00 32,400.00 72 Miscellaneous 390.49 208.33 390.49 208.33 2,500.00 73 Total Admin.Operations 14,007.82 19,375.84 14,007.82 19,375.84 232,510.00 74 75 TOTAL EXPENSE 120,947.69 180,699.29 120,947.69 180,699.29 2,168,391.30 76 77 EXCESS REVENUE $ 50,631.26 $ 8,968.02 $ 50,631.26 $ 8,968.02 $ 48,645.70 78 79 80 81 82 83 84 85 86 87 88 89 I I Page 2 of 2 V TM BEAC CALIF'ORNI SurfCi tyUSA.corn November 26, 2012 To: Board of Directors, Huntington Beach Marketing and Visitors Bureau cc: Melissa Knudtson, CPA d. From: Steve Bone, President Subject: Change in Financial Reserve Policy The Bureau's current financial policy requires a cash reserve equal to the four highest consecutive revenue months in a fiscal year. For the 2011 —2012 fiscal year, this would mean the months of May through August would require a reserve of$924,000. The attached Statement of Financial Condition as of September 30, 2012, shows a"Total Checking/ Savings" of$899,000. There is, in addition, an accounts receivable of $420,000, reflecting TOT and BID revenues not yet received from the City. It has been recommended that the Board consider revising the Bureau's Financial Reserve Policy to having a reserve account equal to an average of three months revenue in the fiscal year. Based on this year's (2012—2013) budget of$2,217,000, the reserve would be reduced to $554,250. It has been suggested that the Bureau no longer needs the higher reserve because it now has a long term contract with the City of Huntington Beach to fund the Bureau with 10% of the City's collected 10% Transient Occupancy Tax AND it is receiving 2% of the collected gross room revenues through its Tourism Business Improvement District. Based upon September 301h,S Statement of Financial Position, the proposed new reserve of a three month's average, would leave the Bureau with working capital of$345,000, equal to a little less than two months of expenses. Sincerely, Stephen . Bone President/CEO Huntington Beach Markzeting and Visitors Bureau 301 Main 5t., Ste. 208 Huntington Beach, CA 92648 Phone: (714) 969-3492 1 Fax: (714) 969-5592 Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF SEPTEMBER 2012 Less than$55.00 $49.83 $47.59 4.7% 69.53% 70.66% -1.6% $34.65 $33.63 3.0% $55.01 -$85.00 $68.96 $66.75 3.3% 78.77% 72.26% 9.0% $54.32 $48.23 12.6% $85.01 -$100.00 $91.98 $88.11 4.4% 81.85% 80.13% 2.1% $75.28 $70.60 6.6% $100.01 -$150.00 $122.97 $118.35 3.9% 76.79% 74.74% 2.8% $94.43 $88.45 6.8% $150.01 -$200.00 $170.52 $164.12 3.9% 81.27% 77.83% 4.4% $138.58 $127.73 8.5% $200.01 -$300.00 $232.97 $228.32 2.0% 79.26% 77.67% 2.0% $184.65 $177.35 4.1% Over$300.00 $447.40 $435.47 2.7% 75.41% 72.90% 3.4% $337.38 $317.46 6.3% OVERALL AVERAGE $160.12 $155.27 3.1% 78.19% 75.92% 3.0% $125.19 $117.88 6.2% JANUARY TO SEPTEMBER 2012 Less than$55.00 $49.35 $47.36 4.2% 71.27% 70.28% 1.4% $35.17 $33.29 5.7% $55.01 -$85.00 $70.73 $68.35 3.5% 74.83% 73.72% 1.5% $52.93 $50.39 5.0% $85.01 -$100.00 $91.41 $87.12 4.9% 82.02% 79.45% 3.2% $74.98 $69.22 8.3% $100.01 -$150.00 $124.21 $119.45 4.0% 80.04% 77.23% 3.6% $99.42 $92.25 7.8% $150.01 -$200.00 $171.37 $163.20 5.0% 79.12% 77.12% 2.6% $135.58 $125.86 7.7% $200.01 -$300.00 $235.03 $225.07 4.4% 79.89% 77.39% 3.2% $187.76 $174.19 7.8% Over$300.00 $461.10 $444.82 3.7% 79.49% 77.45% 2.6% $366.53 $344.53 6.4% OVERALL AVERAGE $165.39 $158.78 4.2% 79.49% 77.06% 3.2% $131.47 $122.35 7.5% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF SEPTEMBER 2012 Under 100 rooms $155.63 $151.85 2.5% 80.21% 77.63% 3.3% $124.83 $117.89 5.9% 100- 199 rooms $164.10 $157.96 3.9% 76.86% 74.87% 2.7% $126.13 $118.27 6.6% 200-299 rooms $175.90 $168.63 4.3% 77.05% 74.65% 3.2% $135.53 $125.88 7.7% 300-600 rooms $161.60 $157.51 2.6% 77.71% 76.71% 1.3%- $125.57 $120.83 3.9% Over 600 rooms $134.51 $131.80 2.1% 81.89% 76.92% 6.5% $110.16 $101.38 8.7% OVERALL AVERAGE $160.12 $155.27 3.1% 78.19% 75.92% 3.0% $125.19 $117.88 6.2% JANUARY TO SEPTEMBER 2012 Under 100 rooms $156.28 $150.07 4.1% 80.82% 79.10% 2.2% $126.31 $118.71 6.4% 100- 199 rooms $168.67 $161.23 4.6% 77.84% 76.07% 2.3% $131.29 $122.66 7.0% 200-299 rooms $179.95 $172.75 4.2% 78.71% 75.72% 3.9% $141.64 $130.82 8.3% 300-600 rooms $168.82 $163.18 3.5% 79.74% 77.49% 2.9% $134.62 $126.45 6.5% Over 600 rooms $136.81 $129.79 5.4% 82.22% 78.74% 4.4% $112.48 $102.19 10.1% OVERALL AVERAGE $165.39 $158.78 4.2% 79.49% 77.06% 3.2% $131.47 $122.35 7.5% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF SEPTEMBER 2012 DOWNTOWN $159.00 $156.16 1.8% 74.16% 66.45% 11.6% $117.92 $103.77 13.6% DOWNTOWN 2 $109.96 $109.50 0.4% 69.57% 57.79% 20.4% $76.49 $63.28 20.9% HOLLYWOOD $191.30 $187.22 2.2% 85.36% 83.15% 2.7% $163.30 $155.66 4.9% SAN FERNANDO VALLEY $130.08 $125.01 4.1% 73.65% 70.67% 4.2% $95.81 $88.35 8.4% PASADENA $148.85 $146.49 1.6% 80.04% 75.13% 6.5% $119.14 $110.06 8.2% SAN GABRIEL VALLEY $100.27 $96.35 4.1% 74.45% 71.07% 4.8% $74.66 $68.47 9.0% SANTA MONICA $279.96 $266.19 5.2% 89.64% 87.36% 2.6% $250.95 $232.54 7.9% AIRPORT $102.34 $97.49 5.0% 86.68% 85.90% 0.9% $88.70 $83.74 5.9% MARINA DEL REY $184.25 $166.81 10.5% 78.09% 81.88% -4.6% $143.89 $136.58 5.3% SOUTH BAY $134.41 $132.38 1.5% 75.07% 75.09% 0.0% $100.90 $99.40 1.5% LONG BEACH $129.63 $121.80 6.4% 71.94% 70.47% 2.1% $93.26 $85.83 8.7% BEVERLY HILLS $383.82 $380.15 1.0% 73.19% 74.35% -1.6% $280.92 $282.63 -0.6% WEST HOLLYWOOD $216.56 $209.73 3.3% 83.53% 80.06% 4.3% $180.90 $167.90 7.7% OTHER WEST L.A. $255.89 $251.10 1.9% 77.89% 75.98% 2.5% $199.31 $190.79 4.5% I-5 CORRIDOR/WHITTER $96.12 $93.84 2.4% 80.58% 78.83% 2.2% $77.45 $73.98 4.7% SANTA CLARITA $105.74 $101.00 4.7% 68.71% 71.59% -4.0% $72.65 $72.30 0.5% OVERALL AVERAGE $160.12 $155.27 3.1% 78.19% 75.92% 3.0% $125.19 $117.88 6.2% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO SEPTEMBER 2012 DOWNTOWN $170.62 $160.22 6.5% 76.53% 70.64% 8.3% $130.58 $113.18 15.4% DOWNTOWN 2 $126.20 $109.41 15.3% 71.51% 64.40% 11.0% $90.25 $70.46 28.1% HOLLYWOOD $192.83 $181.77 6.1% 81.01% 80.46% 0.7% $156.21 $146.26 6.8% SAN FERNANDO VALLEY $130.78 $127.17 2.8% 75.79% 73.25% 3.5% $99.12 $93.15 6.4% PASADENA $149.29 $146.17 2.1% 83.94% 78.38% 7.1% $125.30 $114.56 9.4% SAN GABRIEL VALLEY $101.05 $96.42 4.8% 73.46% 71.50% 2.7% $74.23 $68.93 7.7% SANTA MONICA $292.49 $277.62 5.4% 86.55% 86.54% 0.0% $253.15 $240.26 5.4% AIRPORT $105.29 $99.78 5.5% 86.81% 85.98% 1.0% $91.40 $85.79 6.5% MARINA DEL REY $183.98 $172.58 6.6% 79.56% 78.05% 1.9% $146.37 $134.69 8.7% SOUTH BAY $134.70 $129.05 4.4% 76.93% 75.10% 2.4% $103.63 $96.92 6.9% LONG BEACH $132.65 $130.24 1.8% 74.18% 71.39% 3.9% $98.40 $92.98 5.8% BEVERLY HILLS $425.90 $414.30 2.8% 77.79% 75.04% 3.7% $331.30 $310.91 6.6% WEST HOLLYWOOD $224.32 $213.73 5.0% 78.91% 80.92% -2.5% $177.01 $172.96 2.3% OTHER WEST L.A. $258.13 $252.36 2.3% 81.20% 78.80% 3.0% $209.60 $198.86 5.4% I-5 CORRIDOR/WHIITER $98.29 $94.98 3.5% 81.43% 76.16% 6.9% $80.03 $72.33 10.6% SANTA CLARITA $106.21 $103.39 2.7% 77.64% 75.83% 2.4% $82.46 $78.39 5.2% OVERALL AVERAGE $165.39 $158.78 4.2% 79.49% 77.06% 3.2% $131.47 $122.35 7.5% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF SEPTEMBER 2012 Less than$60.00 $50.77 $46.79 8.5% 73.98% 73.39% 0.8% $37.56 $34.34 9.4% $60.01 -$100.00 $82.76 $80.22 3.2% 69.59% 65.25% 6.6% $57.59 $52.35 10.0% $100.01 -$150.00 $121.33 $118.84 2.1% 69.51% 67.35% 3.2% $84.33 $80.04 5.4% $150.01 -$200.00 $166.28 $154.21 7.8% 78.29% 78.25% 0.1% $130.18 $120.67 7.9% Over$200.00 $282.45 $258.21 9.4% 77.58% 74.72% 3.8% $219.14 $192.94 13.6% OVERALL AVERAGE $148.68 $140.85 5.6% 72.01% 69.50% 3.6% $107.07 $97.89 9.4% JANUARY TO SEPTEMBER 2012 Less than $60.00 $50.16 $48.01 4.5% 79.77% 77.44% 3.0% $40.01 $37.18 7.6% $60.01 -$100.00 $83.12 $80.47 3.3% 73.38% 72.17% 1.7% $60.99 $58.08 5.0% $100.01 -$150.00 $123.06 $120.40 2.2% 76.31% 74.73% 2.1% $93.91 $89.98 4.4% $150.01 -$200.00 $157.93 $151.37 4.3% 78.81% 78.74% 0.1% $124.46 $119.19 4.4% Over$200.00 $292.33 $274.00 6.7% 77.40% 72.55% 6.7% $226.25 $198.80 13.8% OVERALL AVERAGE $152.16 $144.89 5.0% 76.43% 74.34% 2.8% $116.30 $107.71 8.0% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF SEPTEMBER 2012 Under 100 rooms $105.00 $100.93 4.0% 74.31% 74.14% 0.2% $78.02 $74.83 4.3% 100- 199 rooms $113.75 $110.04 3.4% 70.90% 68.69% 3.2% $80.65 $75.58 6.7% 200-299 rooms $144.84 $141.93 2.0% 72.25% 69.79% 3.5% $104.64 $99.05 5.6% Over 300 rooms $171.37 $159.64 7.3% 72.23% 69.31% 4.2% $123.78 $110.65 11.9% OVERALL AVERAGE $148.68 $140.85 5.6% 72.01% 69.50% 3.6% $107.07 $97.89 9.4% JANUARY TO SEPTEMBER 2012 Under 100 rooms $105.67 $104.28 1.3% 78.87% 77.24% 2.1% $83.34 $80.55 3.5% 100- 199 rooms $115.35 $111.34 3.6% 75.77% 74.57% 1.6% $87.40 $83.02 5.3% 200-299 rooms $148.45 $143.34 3.6% 76.35% 75.13% 1.6% $113.35 $107.69 5.3% Over 300 rooms $176.81 $166.95 5.9% 76.56% 73.63% 4.0% $135.37 $122.92 10.1% OVERALL AVERAGE $152.16 $144.89 5.0% 76.43% 74.34% 2.8% $116.30 $107.71 8.0% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF SEPTEMBER 2012 ANAHEIM $144.79 $133.58 8.4% 71.52% 66.24% 8.0% $103.56 $88.48 17.0% COSTA MESA $114.87 $110.47 4.0% 70.28% 72.66% -3.3% $80.73 $80.26 0.6% ORANGE COUNTY AIRPORT $110.77 $108.61 2.0% 72.90% 74.66% -2.4% $80.76 $81.10 -0.4% NORTH ORANGE COUNTY $91.01 $88.43 2.9% 73.06% 69.59% 5.0% $66.49 $61.54 8.0% SOUTH ORANGE COUNTY $209.72 $201.82 3.9% 70.24% 71.86% -2.3% $147.30 $145.02 1.6% NEWPORT BEACH $199.80 $190.33 5.0% 73.83% 69.64% 6.0% $147.50 $132.54 11.3% HUNTINGTON BEACH $211.36 $206.23 2.5% 76.13% 73.96% 2.9% $160.92 $152.52 5.5% OVERALL AVERAGE $148.68 $140.85 5.6% 72.01% 69.50% 3.6% $107.07 $97.89 9.4% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO SEPTEMBER 2012 ANAHEIM $148.28 $140.65 5.4% 76.68% 73.24% 4.7% $113.70 $103.02 10.4% COSTA MESA $117.31 $112.87 3.9% 76.86% 77.34% -0.6% $90.16 $87.30 3.3% ORANGE COUNTY AIRPORT $112.64 $111.33 1.2% 77.75% 77.43% 0.4% $87.58 $86.21 1.6% NORTH ORANGE COUNTY $93.24 $90.95 2.5% 77.42% 75.45% 2.6% $72.18 $68.63 5.2% SOUTH ORANGE COUNTY $211.30 $201.08 5.1% 73.18% 72.06% 1.6% $154.63 $144.90 6.7% NEWPORT BEACH $209.67 $194.39 7.9% 75.28% 73.20% 2.8% $157.85 $142.30 10.9% HUNTINGTON BEACH $228.30 $217.05 5.2% 78.70% 76.44% 3.0% $179.68 $165.91 8.3% OVERALL AVERAGE $152.16 $144.89 5.0% 76.43% 74.34% 2.8% $116.30 $107.71 8.0% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVIPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF SEPTEMBER 2012 DOWNTOWN $167.39 $162.22 3.2% 77.53% 78.29% -1.0% $129.79 $127.00 2.2% SAN DIEGO BAY AREAS $242.83 $232.56 4.4% 71.21% 80.14% -11.1% $172.93 $186.37 -7.2% LA JOLLA $201.19 $200.20 0.5% 69.46% 71.50% -2.9% $139.75 $143.14 -2.4% MISSION VALLEY $107.37 $105.88 1.4% 71.44% 73.76% -3.1% $76.71 $78.09 -1.8% MISSION BAY $163.43 $162.11 0.8% 81.06% 78.19% 3.7% $132.48 $126.76 4.5% NORTH COASTAL $132.17 $129.67 1.9% 67.61% 68.53% -1.3% $89.35 $88-86 0.6% NORTH CITY/UTC $135.60 $134.12 1.1% 76.84% 75.36% 2.0% $104.19 $101.07 3.1% SOUTH BAY $59.40 $58.27 1.9% 73.41% 68.76% 6.8% $43.60 $40.07 8.8% 1-15/KEARNY MESA $108.23 $107.12 1.0% 68.99% 67.47% 2.3% $74.66 $72.27 3.3% SPORTS ARENA/OLD TOWN $104.87 $114.64 -8.5% 74�94% 60.31% 24.2% $78.59 $69.14 13.7% ..............................-1- ''I'll", -......................................- ............. ...................................... I ----.................. .. ........................ 11 OVERALL AVERAGE $151.99 $149.51 1.7% 74.30% 74.80% -0.7% $112.93 $111.84 1.0% .......... ............ ---........................................... AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO SEPTEMBER 2012 DOWNTOWN $176.18 $168.76 4.4% 81.31% 80-10% 1.5% $143.25 $135.18 6.0% SAN DIEGO BAY AREAS $245.92 $239.05 2.9% 75.53% 75.48% 0.1% $185.74 $180.42 2.9% LA JOLLA $210.39 $203.44 3.4% 74.24% 71.21% 4.3% $156.20 $144.88 7.8% MISSION VALLEY $113.33 $11030 2.8% 72.56% 72.06% 0.7% $82.23 $79.47 3.5% MISSION BAY $176.71 $171.00 3.3% 81.42% 78.83% 3.3% $143.88 $134.80 6.7% NORTH COASTAL $140.85 $135.74 3.8% 72.88% 71.21% 2.3% $102,65 $96-66 6.2% NORTH CITY/UTC $146.66 $139.49 5.1% 79.08% 76.60% 12% $115.98 $106.85 8.5% SOUTH BAY $61.45 $58.95 4.2% 71.14% 67.94% 4.7% $43.71 $40.05 9.2% 1-15/KEARNY MESA $112.82 $110.98 1.7% 72.30% 70.26% 2.9% $81.58 $77.98 4,6% SPORTS ARENA/OLD,TOWN $102.61 $104.77 -2.1% 76.06% 67.37% 12.9% $78.05 $70.58 10.6% OVERALL AVERAGE $159.81 $154.31 3.6% 77.43% 75.80% 2.1% $123.75 $116.97 5.8% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF SEPTEMBER 2012 Less than$60.00 $49.53 $48.93 1.2% 65.47% 63.58% 3.0% $32.43 $31.11 4.2% $60.01 -$100.00 $78.39 $77.25 1.5% 71.34% 66.99% 6.5% $55.92 $51.75 8.1% $100.01 -$150.00 $126.52 $123.02 2.8% 75.04% 75.76% -1.0% $94.94 $93.21 1.9% $150.01 -$200.00 $177.81 $174.72 1.8% 76.74% 77.03% -0.4% $136.44 $134.59 1.4% Over$200.00 $258.98 $248.14 4.4% 67.83% 73.73% -8.0% $175.68 $182.95 -4.0% OVERALL AVERAGE $151.99 $149.51 1.7% 74.30% 74.80% -0.7% $112.93 $111.84 1.0% JANUARY TO SEPTEMBER 2012 Less than $60.00 $53.23 $51.01 4.3% 67.17% 66.18% 1.5% $35.75 $33.76 5.9% $60.01 -$100.00 $83.21 $82.19 1.2% 74.11% 70.61% 5.0% $61.67 $58.03 6.3% $100.01 -$150.00 $126.76 $122.69 3.3% 77.02% 74.67% 3.2% $97.64 $91.61 6.6% $150.01 -$200.00 $177.50 $170.99 3.8% 80.91% 80.21% 0.9% $143.62 $137.14 4.7% Over$200.00 $234.39 $223.59 4.8% 75.78% 74.53% 1.7% $177.61 $166.65 6.6% OVERALL AVERAGE $159.81 $154.31 3.6% 77.43% 75.80% 2.1% $123.75 $116.97 5.8% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 .2011 VAR 2012 2011 VAR MONTH OF SEPTEMBER 2012 Under 100 rooms $123.63 $126.74 -2.4% 77.64% 75.26% 3.2% $95.98 $95.39 0.6% 100- 199 rooms $123.71 $119.75 3.3% 71.86% 71.96% -0.1% $88.90 $86.17 3.2% 200-299 rooms $132.20 $130.34 1.4% 74.82% 75.08% -0.3% $98.91 $97.86 1.1% Over 300 rooms $172.05 $169.24 1.7% 74.80% 75.72% -1.2% $128.69 $128.15 0.4% OVERALL AVERAGE $151.99 $149.51 1.7% 74.30% 74.80% -0.7% $112.93 $111.84 1.0% JANUARY TO SEPTEMBER 2012 Under 100 rooms $136.20 $134.08 1.6% 78.54% 76.45% 2.7% $106.97 $102.51 4.4% 100- 199 rooms $129.44 $123.96 4.4% 74.52% 72.45% 2.9% $96.47 $89.81 7.4% 200-299 rooms $137.19 $132.91 3.2% 78.29% 77.71% 0.7% $107.41 $103.28 4.0% Over 300 rooms $181.39 $175.35 3.4% 78.13% 76.27% 2.4% $141.71 $133.74 6.0% OVERALL AVERAGE $159.81 $154.31 3.6% 77.43% 75.80% 2.1% $123.75 $116.97 5.8% QUICK FACTS ON U.S. VISAS IN MMISSION CHINA October 12, 2012 Overview ® In Fiscal Year 2012, ending September 30, Mission China processed more than 1.34 million nonimmigrant visa applications. That represents a 34% increase over the previous year and a staggering 81% increase over the past two years. ® More U.S. visas are processed in China than in any other country except Mexico, and applications processed in China represent more than 12% of applications worldwide. ® Close to 90% of nonimmigrant applications from Chinese nationals are approved. ® The United States issued more than 220,000 student and exchange visitor visas to Chinese applicants in Fiscal Year 2012, which is a 20% increase over the prior year. ® Student visas issued to Chinese applicants represent 39% of all student visas issued worldwide. ® Despite the rise in visa demand, wait times for interview appointments in China have averaged just five days for the past year. Enhanced Consular Operations ® Mission China is adding 50 new consular adjudicators China-wide in 2012, representing an approximate 50% increase in consular officer staffing. ® Expansion of consular facilities is underway in Shanghai and Chengdu, and we are exploring a similar expansion in Shenyang. ® In May 2012, we reopened our former Embassy consular facility located in the First Diplomatic Neighborhood of Beijing, increasing our interviewing capacity in Beijing by 50%. ® In June 2012, Ambassador Locke announced a dramatic expansion of our Consulate General in Wuhan, to include full consular and visa services. We anticipate this expansion will allow us,by summer 2014, to process up to 200,000 visa applications per year in Wuhan. ® The issue of extending visa validity for Chinese nationals has also been raised with the Chinese government, subject to reciprocity for U.S. citizens and other mutual cooperation. Interview Waiver Pilot Program ® In February 2012, Mission China launched a pilot program to streamline visa processing by permitting consular officers to waive interviews for some qualified nonimmigrant applicants worldwide who are renewing their visa within 48 months (four years) of the expiration of their previously held visa, and within the same classification as the previous visa. o Since February, more than 35,000 applicants who otherwise would have had to participate in a visa interview have renewed their visas through this program. ® Applications under the interview waiver program are processed and returned to CITIC Bank in less than two weeks. Economic Impact o According to the Department of Commerce, in 2011, more than one million Chinese visited the United States. For the first quarter of 2012, the number of Chinese visitors increased by 44% over the prior year. 0 Also according to Commerce, these tourists spent more than$6,000 per person, per trip. ® Every 65 visitors to the United States represent travel and tourism spending sufficient to support one travel and tourism-related job. Committees of the Huntington Beach Marketing and Visitors Bureau e Names in Bold denote HBMVB Board Members 1. Executive Committee Goal: Enhance the Governance and Effectiveness of the Bureau Chair: Brett Barnes Members: Brett Barnes, Paul Devitt, Kiran Patel, Marco Perry, JD Shafer Staff. Steve Bone, Meeting Time/Place: Usually meets the Wednesday prior to each Board of Directors meeting, 3:30 p.m. at the Hyatt Regency Huntington Beach Resort and Spa. For months without a Board of Directors meeting, meets the second Wednesday of that month. 2. Advocacy Committee —Ad Hoc Goal: To support the Bureau's mission and vision and to cultivate awareness, appreciation, and support by government officials for tourism. Chair: Steve Dodge Members: Jerry Wheeler, Joe Carchio, Keith Bohr, Steve Bone, Margie Bunten, Barbara Delgleize, Steve Dodge, Kevin Gilhooley, Donna Gray, Laurie Frymire, Gordon Smith Staff: Steve Bone, Nicole Llido Meeting Time/Place: Usually meets the fourth Wednesday of each month at 4:00 p.m., Mario's Restaurant at Five Points Plaza 3. Marketing Committee —Ad Hoc Goal: Provide Bureau Staff with Ideas,Feedback, Competitive Intelligence and Support for Bureau Marketing/Branding Initiatives in order to Further Bureau's Mission of"Heads in Beds." Chair: Kay Cochran Members: Kelly Castady, Tara Kirby, Marco Perry, Tom Shields, Dean Torrence, Carla Dispalatro, Kiran Patel, Stefanie Kaplan, Chris DeGuzman, Scott O'Hanlon, Kamran Enayat, Robert Vaughan Staff: Madison Fisher, John Ehlenfeldt Meeting Time/Place: Usually meets the second Tuesday of every other month at 2:00 p.m. Locations vary. 4. Story Telling — Cultural and Heritage Tourism Committee Goal: To create awareness of the depth of history in Huntington Beach to cause visitors to come here or to extend their stay. Chair: Members: Staff. Steve Bone Meeting Time: 5. Sports Commission Goal:Market Huntington Beach as a unique destination for sports events, especially during the off season to increase overnight room stays in Huntington Beach. Chair: Committees of the Huntington Beach Marketing and Visitors Bureau s Names in Bold denote HBMVB Board Members Members: Staff. Briton Saxton, Steve Bone Meeting Time: 6. Way Finding Signage T.B.D. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, October 23, 2012, 3:30 p.m. Shorebreak Hotel— Epic 1 500 Pacific Coast Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting. The agendas are also posted on the HBMVB website at surfcityusa.com. Questions on agenda items may be directed to Steve Bone,HBMVB President&CEO,at(714)969-3492 or steve@surfcityusa.com HBMVB Mission: To position Surf City USA® as the preferred California beach destination in order to maximize overnight visitor spending,destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Brett Barnes 2. Roll Call: Ali, Barnes, Beukema, Devitt, Dodge, Gagnet, Gordon, Patel, Per ry, Shafer, Shields, Smith, Torrence, Townend,Van Voorhis,Vaughan,Wheeler 3. Announcement of Late Communications 4. Public Comments— Chairperson(limited to 3 minutes/person) The HBMVB welcomes public comments on all items on this agenda or,of community interest. We respectfully request that this public forum be utihzedan a positive andlor constructive manner.Please focus your commentspn the,,issue or,,concern that you would like to bring to the attention of the Board 5. Approval of September 18, 2012, Board Meeting Minutes (blue pages) - Approval of October 17, 2012, Executive Committee Meeting Minutes 6. TOT report by City(pink pages) 7. Financial Report by CFO JD Shafer((ireen pages) 8. Chairman's Report by Chair Brett;°=Barnes a. President/CEO Employment b. Election of representative of HB Hotel/Motel Lodging BID c. Board participation on.Committees 9. Sales'and Marketing Update — Christopher Anderson a. Marketmg.Update HBMVB Board Meeting Agenda 10-23-12 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, October 23, 2012 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure fill compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where the"Bureau is in any way involved, there shall be no discussion of thefollowing: A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including,but„not 11 1limited to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts;_„ B. Changes or proposed changes in the prices or'rates-,of hotel or=motel rooms,food and beverage, transportation, sightseeing, or otherservices offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for theestablishment and determination of prices, rates, discounts, terms, and conditions or'rental `'� D. Plans of individual stakeholders covering;inc'reases or reductions in distribution or marketing of particular productsor services. E. Restrictions on legal advertising or,promotional activities. F. Matters relating to actual or potential suppliers or customers that might have the effect of excluding them from::any market or of influencing others not to deal with them. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, October 23, 2012 b. International Market c. Group Sales - Upcoming shows 10. Sports and Film Commission— Briton Saxton 11. PR/Media Update 12. Visitor Services and Publications Update— Nicole Llido 13. Advocacy Committee Update— Steve Dodge ;E 14. Sustainable Tourism Committee Update—Jerry Wheeler 15. President's Report-Steve Bone a. VP of Sales&Marketing search b. PKF Trends report C. Cultural&Heritage Tourism Committee d. China opportunities with OCVA e. Wayfinding signage d 16. New Business 17. Open Discussion/Announcements 18. Adjournment Next Board Meeting: November 27, 292,3:3o prn-Note: Tuesday AFTER Thanksgiving 3 Minutes Board of Directors Annual Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, September 18, 2012 3:30 p.m. Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Hwy. Huntington Beach,CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act, the agenda for this meeting was available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to the meeting. The agenda was also posted in the window of the HBMVB office and on the HBMVB website at surfcityusa.com. BOARD MEMBERS PRESENT: Michael Ali,Brett Barnes,Suzanne Beukema,Paul Devitt,Steve Dodge, Kiran Patel,Marco Perry,Gordon Smith,Dean Torrence, Robert Vaughan,Jerry Wheelei GUESTS PRESENT: Laurie Frymire from the City of Huntington Beach, Sue Gordon' d"lViike,Van Voorhis ', STAFF PRESENT: Chris Anderson,Steve Bone,Nicole Llido, Briton Saxton,Ja:mila Talir Jtt, 1. Meeting called to order with Antitrust Reminder(see;reuerse of agenda)at 3-'34 p.m.by Chair Marco Perry 2. Roll Call `' 3. Public Comments—None Approval of June a 2012 Board Meeting,.Minutes—Motion second to approve Board 4• PP 9� g, . / PP Meeting minutes and Executive Comm itteeM.,eeting.minutes by Buekema/Patel.Ayes unanimous. Minutes approved. 5. TOT report 6. Financial Report by CFO.,JD Shafer—Motion/second by Wheeler/Dodge. Ayes unanimous. Financials approved. ,,'.. 7. Chairman's Report by ChairMarco Perry a. President/CEO Employment Contract provided at next Board meeting b. HuntingtonaBeach�'Hotel/IVl�otel Lodging BID Public Hearing-passed unanimously to include Sunset Beach"in BID C. 2012/13 Budget Review—-Steve Bone—Addition of dedicated travel trade line,tradeshow line,gioup sales lines and Film/Sports Commissions lines to better track spending in „e these�areas.Motioi/second by Devitt/Ali.Ayes unanimous.Budget approved. d. Surf CityFood&Beverage Marketing Association— Held a tip certification course, yoming�om6cu'stomer service training session and restaurant week specific to HB- � �possilily in January or February Nominating Committee Report for Officers&Board Members—Three vacant seats on Board need to be filled.Motion/second to expand Board from 15 to 20 members by Wheeler/Devitt.Ayes unanimous.Motion approved. Motion/second to approve recommended permanent seats of the Waterfront Beach Resort,Hyatt Regency Huntington Beach,Shorebreak Hotel, Hotel HB and permanent representation from lodging under 15o rooms. by Ali/Barnes.Ayes unanimous.Motion approved. f. Election of new officers and directors—Motion/second to replace Margie Bunten with Sue Gordon,to add Mike Van Voorhis and Peter Townend to Board,and to approve 2na term(Barnes,Patel,Ali,Gagnet)by Devitt/Vaughan.Ayes unanimous.Motion approved. Motion/second to approve proposed recommended officers: Brett Barnes as Chair,Paul Devitt as Vice Chair/Secretary,JD Shafer as CFO,Marco Perry as Immediate Past Chair by Dodge/Patel.Ayes unanimous.Motion approved. 1 Minutes Board of Directors Annual Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, September 18, 2012 g. Sports Commission-Briton Saxton—Motion/second to approve Commission by Dodge/Smith.Ayes unanimous.Motion approved. 8. Sales and Marketing Update—Christopher Anderson a. Marketing Update—First ever"Stay&Play"package b. International Market c. Group Sales - Upcoming shows 9. PR/Media Update 10. Visitor Services and Publieations Update —Nicole Llido—Next publicatioii4s the Annual Report 11. Film Commission Update— Briton Saxton 12. Sustainable Tourism Committee Update—Jerry Wheeler— Rebranded as Sustainable Surf City,putting on a Sustainable Surf City forum next year 13. Advocacy Committee Update—Steve Dodge—Meeting on September 2'6th the;,Committee will attend the City Council Candidates Forum,letter was sent to City re: comments and concerns about the US Open of Surfing 14. President's Report—Steve Bone a. PKF Trends report b. Cultural&Heritage Tourism Committee-Storytelling 15. New Business— Richardson Gray filed a FPPC investigation on Steve Bone re: conflict of interest with ownership of the Hyatt and as an officer of the Bureau. All allegations denied by Bone. 16. ®pen Discussion/Announcements—None 17. Motion to adjourn meeting—Motion/second by Dodge/Patel.Ayes Unanimous.Meeting adjourned at 5:o8 p.m. . ;f 3.i 2 Minutes Executive Committee General Meeting Huntington Beach Marketing and Visitors Bureau Wednesday, October 17, 2012 3:30 p.m. Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Hwy. Huntington Beach,CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,the agenda for this meeting was available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to the meeting. The agenda was also posted in the window of the HBMVB office and on the HBMVB website at surfcityusa.com. COMMITTEE MEMBERS PRESENT: Brett Barnes,Paul Devitt,Marco Perry,JD Shafer:,;, STAFF PRESENT: Steve Bone 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 335 p.m,by Chair Marco Perry 2. Roll Call 3. Announcement of Late Communications-None F 4. Public Comments—None 5. Approval of September 17, 2012, Executive Committee Meepng Minutes—Motion/second by Barnes/Perry.Ayes unanimous.Minutes approved 6. Financial Report by JD Shafer—Motion/second�by,Devitt/Perry.Ayes unanimous.Financials approved. 7. Chairman's Report a. Executive Contract,-reviewed 8. Nominating Committee Report for2Election of Representative of Lodging Committee 9. 2012/13 Budget Reviciv 10. Sales and Marketing.Update,by Steve Bone a Marketing Update - I iteinational'1VIarket Website RFP - . Innocean�'status Fall;,promotion b: Group Sales New VP of Sales&Marketing recruiting status c. Visitor Services Kiosk 11. Film Commission 12. Sports Commission 13. Advocacy 14. President's Report by Steve Bone Page 1 of 2 Minutes Executive Committee General Meeting Huntington Beach Marketing and Visitors Bureau Wednesday, October 17, 2012 a. Russo-Steele Auction—PC action b. Visit California 2013 Marketing Meeting c. Storytelling-Cultural&Heritage Tourism Committee d. BID Renewal Hearing e. Bylaws amendment(expansion and permanent seats) f. US Open of Surfing—sponsorship g. PKF Report h. City parking lots map i. Way finding signage—EDC approval/meeting with the Staff 15. New Business-None 16. Meeting adjourned at 5:15 p.m. Page 2 of 2 City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Huntington Beach Hotels 10 %Transient Occupancy Tax Receipts Reflecting August Occupancies Current Month - August 2012 *Year to Date - August 2012 Last Year This Year Change %Change Last Year This Year Chance %Change $794,534 $834,583 40,0, 5.0% $5,946,237 $6,453,056 1 $506,819 8.5% *Excludes audit MonthlyTOT Comparison to Prior Years 'Annual (in thousands) $1,000,000 ___ ___ __ - ET,S00- - 0 $900,000 Prior Year $800.000 ®3 Year Average - -■-�Currem Year $6 5 $6 488 $600.000 - - $6,000 - ___ -_ _._ _ $6,000 $600,000 Y! $6.0 $500,000 $5,81 $5,946 $400,000 417 $300,000 $5,000 -- - $5,305 y $5,000 $200,000 $4,970 $100,000 $0 $4,000 $4,000 00 6 ur PQi� �a'� ice �'� S ¢v 2007/08 2008/09 2009110 2010111 2011/12 ■ Fiscal Year 2008109 Fiscal Year 2009110 Fiscal Year 2010111 Fiscal Year 2011112 %Chance o/Change %Chance %Change Actual Prior Yr Actual Prior Yr Actual Prlor Yr Actual Prior Yr October $441,902 (21.6%) $411,281 (6.9%) $482,256 17.3% $544,346 12.9% November $399,398 (4.9%) $291,335 (27.1%) $371,225 27.4% $398,760 7.4% December $278,148 (17.5%) $266,439 (4.2%) $317,068 19.0% $322,930 1.9% January $349,357 (29.7%) $365,195 4.5% $411,586 12.7% $448,939 9.1% February $358,467 (30.0%) $369,754 3.1% $435,213 17.7% $512,707 17.8% March $389,473 (34.0%) $487.182 25.1% $597,227 22.6% $587,651 (1.6%) April $429,997 (9.9%) $438,887 2.1% $498,193 13.5% $581,908 16.8% May $429,830 (21.9%) $521,685 21.4% $542,793 4.1% $593,606 9.4% June $518,406 (9.6%) $585,841 13.0% $599,228 2.3% $700,200 16.9% July $705,133 (11.6%) $797,084 13.0% $896,914 12.5% $927,425 3.40/6 August $669,946 (13.7%) $770,659 15.0% $794,634 3.1% $834,583 5.0% September $446.966 (9.4%) $505,027 13.0% $541,630 7.3% Total: $6,417,022 (17.8%) $5,810.369 7.3% $6,487,867 11.7% $6,453,056 8.5% Budget $7,500,000 15.4% $5,400,000 (28.0%) $5,535,000 2.5% $6,500,000 17.4% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Huntington Beach Hotels Business Improvement Assessment District Reflecting August Occupancies Current Month - August 2012 *Year to Date - August 2012 Last Year This Year I Chan a %Change last Year This Year Chance %ChaM_e $158,758 166,917 $8,159 5.1% $1,188,021 $1,290,610 $102,589 8.6°% •Excludes audit and includes rate change from 1%to 2% Monthly BID PrmrY. Comparison to Prior Years to 3 Year A"rege 'Annual (in thousands) YTD $200,000 Cu,rtnl Veer $190,000 $1,500 $1,500 $180,000 $1 296 $170.000 $160.000 $1,300 e- _ $1,300 $150,000 $140,000 $1,291 $130,000 $1,100 $1,100 $120,000 $1,188 $110,000 1 rr $100,000 $900 $900 $90,000 $80.000 $659 $70.000 $700 $581 $700 $60,000 $542 $50,000 $40,000 $500 $610 $500 $30,000 $a97 $530 $20,000 $10,000 $300 $300 $0 o'`OoFO�pF�$c`�� c1a��bTxo� PQs` eF°� )J�e ) o0 et�tles $100 $100 a m Qo P�Q� 2007108 2008109 2009110 2010111 2011/12 Fiscal Year 2008/09 Fiscal Year 2009110 Fiscal Year 2010111 Fiscal Year 2011/12 change %Change Change Prior %Change Actual Prior Yr Actual Prior Yr Actual Yr Actual Prior Yr October $44,190 (21.6%) $41,114 (7.0%) $95,960 133.4% $108,869 13.5% November $39,940 (4.06) $29,110 (27.1%) $74,181 154.8% $79,752 7.5% December $27,816 (17.5%) $26,619 (4.3%) $63,221 137.5% $64,586 2.2% January $34,936 (29.7%) $36,508 4.5% $82,281 125.4% $89,788 9.1% February $35,847 (30.0%) $36,975 3.1% $87,032 135.4% $102,641 17.8% March $38,940 (34.0%) $48,694 25.0% $119,446 145.3% $117,530 (1.6%) April $43,000 (9.9%) $43.889 2.1% $99,638 127.0% $116,382 16.80/6 May $42.983 (22.0%) $52,106 21.2% $108,555 108.3% $118,721 9.4% June $51,836 (9.6%) $58.565 13.0% $119,567 104.2% $140,040 17.1% July $70.481 (11.6%) $79,652 13.0% $179,383 125.2% $185,485 3.4% August $66,995 (13.7%) $77,048 15.0% $158.758 106.1% $166,917 5.1% September $44,640 (9.5%) $50,494 13.1% $108,326 114.5% $0 Total: $541.6 4 (17.8%) 58$ 0,773 7.20/6 $1,296,347 123.2ek $1,290,610 8.6% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Huntington Beach Hotels Transient Occupancy Tax Receipts Reflecting August Occupancies Hotels Over 151 Rooms Hotels Under 150 Rooms Current Month - August 2012 Current Month - August 2012 Last Year This Year Chance %Change Last Year I This Year Change %Change $669,878 $705,803 $35,925 5.4% $124,657 $128,780 $4,124 3.3% Monthly TOT Receipts Under Over 151 _ 150 eeWsOver 151 Rooms ---Under 150 Rooms Receipts $800,000 $210,000 $700,000 - --_. __._- - - - ___._ _ _- _ $180,000 $600,000 k .-___ _ ._____. _ __- $150,000 $500,000 $ $120,000 400,000 $300,000 - - - ____ __ _ ___ $90,000 $200,000 -- - _ _.__ __ _ -_- _.___ __ __ __ _ ____ $60,000 $0 $0 October November December January February March AprA May June July August September Fiscal Year 2010111 Fiscal Year 2011/12 City Fiscal Over 151 %Change Under150 %Change Over 151 %Change Under 150 %Change Period Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr October $411,253 19.1% $71,003 7.6% $469,428 14.2% $74,918 5.5% November $311,718 30.0% $59,507 16.5% $343,622 10.2% $55,138 (7.3%) December $261,570 21.3% $55,497 9.2% $261,631 0.0% $61,300 10.5% January $352,141 10.4% $59.445 28.5% $385,545 9.5% $63,395 6.6% February $374,246 21.1% $60.966 0.4% $440,738 17.8% $71,969 18.1% March $518,135 24.6% $79,092 10.9% $498,757 (3.7%) $88,894 12.4% April $418,926 13.7% $79,267 12.8% $495,737 18.3% $86,171 8.7% May $456,912 2.4% $85,881 13.9% $505,601 10.7% $88,006 2.5% June $501.360 1.2% $97,869 8.1% $589,488 17.6% $110,712 13.1% July $751,709 12.1% $145,204 14.6% $776,663 3.3% $150,763 3.8% August $669,878 2.3% $124,657 7.4% $705,803 5.4% $128,780 3.3% September $456,396 6.8% $85.234 9.7% $0 $0 Total: 5 484 244 22.4% 1 003 23 21.60/6 $5,473,012 5.4% $980.044 3.3% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Sunset Beach Hotels 10 %Transient Occupancy Tax Receipts Reflecting August Occupancies Monthly TOT $25,000 �- $23,000 $21,000 $19,000 �♦ $17,000 A� $15,000 $13,000 $11,000 $9,000 - -- $7,000 $5,000 ' - - oG`ope�oJa�,oeoa`aep i Q I —�Current Year Fiscal Year2011/12 October $8,671 November $7,713 December $7,164 January $6,576 February $7,592 March $12,001 April $13,254 May $13,600 June $16,482 July $22,410 August $19,711 September $0 Total: $135,174 Some declines are due to long-term stay exemptions. H.B. Conference & Visitors Bureau Statement of Financial Position As of September 30, 2012 A B I C D E F G H 1 ASSETS 2 Current Assets 3 Checking/Savings 4 Business Checking-City Grant $ 6,283.26 5 Business Checking- B.I.D. 9,655.32 6 Money Market-Bureau Generated 67,645.90 7 Money Market-City Grant 122,583.23 8 Money Market-B.I.D. 440,093.76 10 CD-City Grant 101,981.06 11 ICID-BID 150,240.28 12 1 Petty Cash 505.77 13 1 ITotal Checking/Savings 898,988.58 1 1 Accounts Receivable 420,569.37 19 Deposits 1 1,815.00 20 Prepaid Expenses 68,854.59 21 ITotal Current Assets 1,390,227.54 22 Fixed Assets 23 1 Furniture&Fixtures 39,346.05 24 1 1 JAccum. Depr. -Furniture&Fix. 11,886.04 25 1 ITotal Furniture&Fixtures 27,460.01 26 1 Equipment 54,381.34 27 jAccum. Depr. - Equipment (25,181.27) 28 Total Equipment 29,200.07 29 Leasehold Improvements 21,784.59 30 jAccum. Depr. -Leasehold Impr. (8,998.00) 31 Total Leasehold Improvements 12,786.59 32 1 Intangible Assets 53,300.00 33 1 jAccum. Amort. - Intangibles (16,878.28) 34 Total Intangible Assets 36,421.72 35 Total Fixed Assets 105,868.39 36 1 TOTAL ASSETS $ 1,496,095.93 37 LIABILITIES&EQUITY 38 Liabilities 39 1 lCurrent Liabilities 40 1 1 JAccounts Payable $ 47,565.31 41 1 1 JAccts Payable-Personnel 78,332.78 42 1 1 lCapital Lease Payable 15,608.95 43 1 Total Current Liabilities 141,507.04 44 Total Liabilities 141,507.04 45 Equity 46 lGeneral Unrestricted Net Assets 1,025,580.40 47 Net Income 329,008.49 48 Total Equity 1,354,588.89 49 TOTAL LIABILITIES&EQUITY $ 1,496,095.93 50 51 BID receivable of$2 78,518 52 TOT receivable of$ 142,051 H.B. Conference &Visitors Bureau Statement of Activities by Line Item September 2012 A B C D E F G H I J K 1- Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Bud et 3 4 REVENUE 5 6 Public Sources TOT 7 Transient Occupancy Tax $ 56,130.00 $ 56,130.00 $ 716,850.54 $ 667,023.00 $ 667,023.00 8 Interest Income 38.86 27.78 645.39 333.33 333.33 9 Total Public Sources 56,168.86 56,157.78 717,495.93 667,356.33 667,356.33 10 11 Quasi-Private Sources BID 12 BID Assessment 105,962.00 $ 105,962.00 $ 1,401,182.00 $ 1,326,635.00 $ 1,326,635.00 13 City Grant - - - 25,000.00 25,000.00 14 Interest Income 56.85 27.78 770.74 333.33 333.33 15 Total Quasi-Private Sources 106,018.85 105,989.78 1,401,952.74 1,351,968.33 1,351,968.33 16 17 Private Sources 18 Advertising:Website - - - - - 19 Promotional Participation - - - - - 20 Licensing Income - - 14.28 - - 21 Travelocity Commissions - - 1,080.20 - - 22 Interest Income 8.32 27.77 112.05 333.34 333.34 23 Total Private Sources 8.32 27.77 1,206.53 333.34 333.34 24 25 TOTAL REVENUE 162,196.03 162,175.33 2,120,655.20 2,019,658.00 2,019,658.00 26 27 EXPENSE 28 29 Personnel 30 Sala -Base 40,122.68 45,233.37 606,581.52 542,800.00 542,800.00 31 Sala -Vacation Accrual 1,371.95 1,791.63 1 4,305.47 21,500.00 21,500.00 32 FICA Tax 2,575.05 2,932.00 41,979.50 35,173.00 35,173.00 33 FUTA Tax 3.38 46.63 413.52 560.00 560.00 34 SUTA Tax 34.91 1 375.00 4,272.42 4,500.00 4,500.00 35 Pension Expense 2,482.67 3,361.40 39,071.73 40,337.00 40,337.00 36 Health Insurance 6,324.03 7,548.35 68,587.04 90,580.00 90,580.00 37 Dental Insurance 786.00 939.25 11,252.00 11,271.00 11,271.00 38 Worker's Comp Insurance 426.65 483.37 6,588.95 5,800.00 5,800.00 39 Staff Training&Development 133.50 1,666.66 12,668.71 20,000.00 20,000.00 40 Other Personnel Costs - 500.00 - 6,000.00 6,000.00 41 Contract Labor 656.25 100.00 18,959.91 1,000.00 1,000.00 42 Total Personnel $ 54,650.07 $ 64,977.66 $ 814,680.77 $ 779,521.00 $ 779,521.00 43 Page 1 of 2 H.B. Conference & Visitors Bureau Statement of Activities by Line Item September 2012 A B C D E F G H I J K 1 1 Annual 2 Month Actual Month Budget YTD Actual YTD Budget Bud et 44 1 Marketin /Promotion 45 ITravel&Entertainment $ 1,095.98 $ 9,083.37 $ 65,658.73 $ 82,000.00 $ 82,000.00 46 ITrade Show Participation 2,733.00 8,300.00 63,830.51 81,000.00 81,000.00 47 IlEvent Hosting 2,492.28 924.00 1 14,887.71 1 11,000.00 11,000.00 48 1 FAM Tours/Site Visits 5,259.32 6,450.00 57,748.67 80,000.00 80,000.00 49 Advertisin /Marketin : - _ _ - _ 50 1 Media 13,437.50 12,075.00 154,395.32 230,975.00 230,975.00 51 Online/Website 254.99 7,375.00 42,627.56 96,900.00 96,900.00 52 Printed Marketing Collateral 37,866.70 - 154,205.97 97,000.00 97,000.00 53 Public Relations 2,167.00 800.00 1 144,448.23 176,467.00 176,467.00 54 Research - 2,000.00 4,045.54 25,000.00 25,000.00 55 Fulfillment 3,408.02 4,003.00 40,806.32 49,000.00 49,000.00 56 Other - 416.74 50,000.00 5,000.00 5,000.00 57 ITotal Marketing/Promotion 63,248.79 51,427.11 792,654.56 934,342.00 934,342.00 58 59 Administrative Operations 60 Accounting&Legal 2,339.03 2,250.00 32,601.72 36,000.00 36,000.00 61 Bank Fees - 120.00 1,143.23 1,240.00 1,240.00 62 Dues&Subscriptions 795.00 1,000.00 10,129.91 12,000.00 12,000.00 63 Depreciation/Amortization 1,788.62 655.00 21,463.44 1 7,750.00 7,750.00 64 Insurance - 200.00 9,862.12 14,000.00 14,000.00 65 Interest - 100.00 - 1,000.00 1,000.00 66 Data Process in /Com puters 1,395.79 2,631.00 18,844.82 31,782.00 31;782.00 67 Rent 2,837.27 3,460.00 40,600.27 45,947.00 45,947.00 68 Telecommunications 1,373.79 1,625.22 18,085.19 19,100.00 19,100.00 69 Office Supplies 1,452.97 2,891.00 31,343.25 35,000.00 35,000.00 70 Miscellaneous 90.00 1,000.00 237.43 10,000.00 10,000.00 71 Total Admin. Operations 11,892.47 15,932.22 184,311.38 213,819.00 213,819.00 72 73 TOTAL EXPENSE 129,791.33 132,336.99 1,791,646.71 1,927,682.00 1,927,682.00 74 75 EXCESS REVENUE $ 32,404.70 $ 29,838.34 $ 329,008.49 $ 91,976.00 $ 91,976.00 76 77 78 Statement does not reflect ca ital expenditures for the fiscal year. Actual expenditures as follows: 79 80 Office furniture balance 1212912011 4,539.71 81 Sign for Kiosk 113112012 1,089.23 82 SLR Camera 313112012 1,292.99 83 Window for Kiosk 6/22/2012 4,135.00 84 85 86 87 Page 2 of 2 fJ YMg- ODYMI 12 090���" LOS ANGELES COUNTY August 2012 Q.J.S. Hotel Managers Nailed Their Budgets In 2011 by:Robert Mandelbaum and Viet Vo n the fall of 2010 when U.S. hotel managers were rooms occupied grew by 4.1 percent, a full percentage point preparing their budgets for 2011, most industry short of the budgeted 5.1 percent growth rate. Conversely, participants were pleasantly surprised at the strong pace the ADR increased 3.9 percent, greater than the budgeted of the recovery in lodging demand. By year-end 2010, the projection of 3.4 percent. Throughout the year, it appears occupancy level for U.S. hotels increased by 5.4 percent. that the managers in our study sample were able to be more While hopeful that their good fortune would continue into aggressive with their pricing policies than initially anticipated. 2011, managers were somewhat skeptical given the continued sluggishness of the economy. Total revenue growth for the sample fell just 0.1 percent This skepticism appears to have influenced the 2011 short of expectations. This implies that the combined growth budgets prepared by hotel managers in the fall of 2010. in revenue from food and beverage, other operated Operators planned for a continuation of the growth in departments, and rentals and other income exceeded the occupancy, but not at the same rapid pace enjoyed in 2010. budget. At the same time, they also realized that the soft economy would inhibit their ability to raise room rates. Expense Controls Preserve The Bottom-Line With occupancy levels falling below expectations, it is not As 2011 transpired, the budgeted projections actually surprising that total hotel expenses also came up short of transformed into reality. In fact, the 2011 U.S. hotel budgets the budgeted amount. Hotel managers had expected a 5.8 were the most precise we have seen since PKF Hospitality percent increase in expenses in 2011, but only spent 5.4 Research, LLC(PKF-HR)began tracking budget accuracy in percent more to operate their properties. 2001. By spending less than the budgeted amount for expenses, General managers, controllers, and directors of sales are managers were able to overcome their revenue shortfall and currently beginning the process of preparing their budgets exceed the budgeted levels of hotel net operating income and marketing plans for 2013. To assist them, we present (NOI). The hotels in our study sample enjoyed a 16.1 our annual look at the budgeting accuracy of U.S. hotel percent increase in NOI in 2011, 0.9 percentage points operators. From PKF-HR's Trends® in the Hotel Industry greater than the 15.2 percent budgeted growth rate. database, we identified 623 operating statements that contained both actual and budgeted data for 2011. Using Cautious Optimism these statements,we compared the revenues and expenses The attitude of U.S. hoteliers has not changed much since projected for 2011 with what was actually earned and spent the fall of 2010. Entering 2013, uneven economic news during the year. tempers the enthusiasm of hotel owners and operators despite the fact that revenues and profits continue to grow at Just Short On Top a healthy rate. For 2011, hotel managers were expecting occupancy to continue to dominate rooms revenue (RevPAR)growth. The History has shown that hotel budgets are most accurate average 2011 budget called for a 5.1 percent increase in during prosperous periods. Based on our September 2012 occupied rooms, combined with a 3.4 percent gain in ADR. edition of Hotel HorizonsO, PKF-HR is forecasting a 6.2 The net result was a forecast of 8.6 percent growth in rooms percent increase in total revenue during 2013 that will result revenue. At the end of 2011, rooms revenue at the in a 10.9 percent rise in NOI. It will be interesting to see how properties in our study sample increased by 8.2 percent,just aggressive hotel managers are when budgeting their short of the budgeted 8.6 percent growth rate. revenue,expense, and profit growth rates for 2013. Contrary to expectations, occupancy levels at the subject hotels did not increase as much as projected. In 2011, Robert Mandelbaum and Viet Vo work in the Atlanta off ce of PKF Hospitality Research,LLC(PKF-HR). PKF-HR offers hotel managers several tools and reports to assist them in the preparation of their 2013 budgets. For more information,please visit the PKF-HR website at www.p)fc.com/store,or call(855)223-1200. IPF 865 S.Figueroa Street I Los Angeles,CA 90017 i (213)680-0900 Ph i (213)623-8240 Fx CONSULTING USA Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR MONTH OF AUGUST 2012 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR DOWNTOWN $165.18 $146.18 13.0% 84.76% 75.30% 12.6% $140.01 $110.06 27.2% DOWNTOWN 2 $118.44 $110.09 7.6% 75.58% 60.83% 24.3% $89.52 $66.97 33.7% HOLLYWOOD $207.71 $192.72 7.8% 88.39% 88.38% 0.0% $183.60 $170.32 . 7.8% SAN FERNANDO VALLEY $133.43 $128.00 4.2% 82.60% 78.02% 5.9% $110.21 $99.87 10.4% PASADENA $148.09 $142.03 4.3% 86.00% 78.42% 9.7% $127.35 $111.38 14.3% SAN GABRIEL VALLEY $101.31 $95.64 5.9% 77.90% 73.60% 5.8% $78.92 $70.39 12.1% SANTA MONICA $337.33 $327.01 3.2% 92.42% 92.52% -0.1% $311.76 $302.55 3.0% AIRPORT $108.71 $100.96 7.7% 91.68% 91.21% 0.5% $99.67 $92.08 8.2% MARINA DEL REY $202.04 $186.02 8.6% 86.44% 85.41% 1.2% $174.63 $158.87 9.9% SOUTH BAY $143.69 $139.97 2.7% 80.94% 80.69% 0.3% $116.29 $112.93 3.0% LONG BEACH $128.23 $118.73 8.0% 80.19% 74.05% 8.3% $102.83 $87.92 17.0% BEVERLY HILLS $432.95 $421.05 2.8% 85.16% 82.07% 3.8% $368.70 $345.57 6.7% WEST HOLLYWOOD $227.55 $222.33 2.3% 88.12% 86.14% 2.3% $200.51 $191.52 4.7% OTHER WEST L.A. $270.66 $258.78 4.6% 87.23% 82.43% 5.8% $236.09 $213.32 10.7% I-5 CORRIDOR/WHITTIER $99.19 $97.41 1.8% 86.73% 80.07% 8.3% $86.02 $77.99 10.3% SANTA CLARITA $110.29 $104.71 5.3% 86.89% 84.24% 3.1% $95.83 $88.21 8.6% OVERALL AVERAGE $171.68 $163.26 5.2% 85.40% 81.66% 4.6% $146.61 $133.32 10.0% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO AUGUST 2012 DOWNTOWN $172.01 $160.68 7.0% 76.83% 71.16% 8.0% $132.15 $114.34 15.6% DOWNTOWN 2 $128.21 $109.40 17.2% 71.76% 65.25% 10.0% $92.01 $71.38 28.9% HOLLYWOOD $193.04 $181.06 6.6% 80.45% 80.13% 0.4% $155.30 $145.09 7.0% SAN FERNANDO VALLEY $130.87 $127.43 2.7% 76.05% 73.57% 3.4% $99.53 $93.74 6.2% PASADENA $149.34 $146.13 2.2% 84.41% 78.78% 7.2% $126.06 $115.12 9.5% SAN GABRIEL VALLEY $101.14 $96.43 4.9% 73.33% 71.55% 2.5% $74.17 $68.99 7.5% SANTA MONICA $294.09 $279.05 5.4% 86.17% 86.44% -0.3% $253.43 $241.21 5.1% AIRPORT $105.65 $100.06 5.6% 86.83% 85.99% 1.0% $91.73 $86.04 6.6% MARINA DEL REY $183.94 $173.33 6.1% 79.74% 77.57% 2.8% $146.68 $134.46 9.1% SOUTH BAY $134.74 $128.68 4.7% 77.15% 75.10% 2.7% $103.95 $96.64 7.6% LONG BEACH $133.01 $131.28 1.3% 74.45% 71.50% 4.1% $99.03 $93.87 5.5% BEVERLY HILLS $430.73 $418.50 2.9% 78.36% 75.13% 4.3% $337.50 $314.42 7.3% WEST HOLLYWOOD $225.34 $214.21 5.2% 78.34% 81.03% -3.3% $176.53 $173.58 1.7% OTHER WEST L.A. $260.90 $255.12 2.3% 81.63% 79.09% 3.2% $212.98 $201.78 5.5% I-5 CORRIDOR/WHITTIER $98.56 $95.13 3.6% 81.53% 75.83% 7.5% $80.35 $72.13 11.4% SANTA CLARITA $106.26 $103.66 2.5% 78.74% 76.35% 3.1% $83.67 $79.15 5.7% OVERALL AVERAGE $166.06 $159.23 4.3% 79.65% 77.19% 3.2% $132.26 $122.91 7.6% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF AUGUST 2012 Less than$55.00 $50.06 $47.80 4.7% 78.87% 74.59% 5.7% $39.49 $35.65 10.8% $55.01 -$85.00 $67.68 $65.84 2.8% 81.46% 80.23% 1.5% $55.13 $52.82 4.4% $85.01 -$100.00 $92.57 $87.06 6.3% 87.94% 84.35% 4.3% $81.41 $73.44 10.9% $100.01 -$150.00 $124.30 $116.86 6.4% 85.10% 80.77% 5.4% $105.78 $94.39 12.1% $150.01 -$200.00 $174.52 $161.19 8.3% 86.69% 82.27% 5.4% $151.30 $132.61 14.1% $200.01 -$300.00 $237.50 $226.06 5.1% 86.97% 84.44% 3.0% $206.55 $190.89 8.2% Over$300.00 $469.02 $454.68 3.2% 83.96% 81.42% 3.1% $393.77 $370.20 6.4% OVERALL AVERAGE $171.68 $163.26 5.2% 85.40% 81.66% 4.6% $146.61 $133.32 10.0% JANUARY TO AUGUST 2012 Less than$55.00 $49.31 $47.41 4.0% 71.05% 69.78% 1.8% $35.04 $33.08 5.9% $55.01 -$85.00 $70.76 $68.42 3.4% 74.67% 74.01% 0.9% $52.84 $50.64 4.3% $85.01 -$100.00 $90.98 $87.01 4.6% 82.21% 79.91% 2.9% $74.79 $69.53 7.6% $100.01 -$150.00 $124.23 $119.43 4.0% 80.27% 77.36% 3.8% $99.72 $92.40 7.9% $150.01 -$200.00 $171.85 $163.45 5.1% 79.24% 77.23% 2.6% $136.17 $126.23 7.9% $200.01 -$300.00 $235.68 $225.02 4.7% 80.03% 77.43% 3.4% $188.61 $174.24 8.2% Over$300.00 $464.87 $448.20 3.7% 79.79% 77.78% 2.6% $370.93 $348.60 6.4% OVERALL AVERAGE $166.06 $159.23 4.3% 79.65% 77.19% 3.2% $132.26 $122.91 7.6% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF AUGUST 2012 Under 100 rooms $168.46 $162.55 3.6% 86.35% 83.50% 3.4% $145.46 $135.73 7.2% 100- 199 rooms $176.72 $172.86 2.2% 84.00% 82.24% 2.1% $148.45 $142.15 4.4% 200-299 rooms $187.86 $177.84 5.6% 84.64% 79.52% 6.4% $159.00 $141.42 12.4% 300-600 rooms $175.12 $166.06 5.5% 85.62% 81.76% 4.7% $149.94 $135.77 10.4% Over 600 rooms $135.72 $122.29 11.0% 87.86% 82.78% 6.1% $119.25 $101.24 17.8% OVERALL AVERAGE $171.68 $163.26 5.2%, 85.40% 81.66%, 4.6%, $146.61 $133.32 10.0% JANUARY TO AUGUST 2012 Under 100 rooms $156.58 $150.04 4.4% 80.90% 79.22% 2.1% $126.68 $118.86 6.6% 100- 199 rooms $169.17 $161.55 4.7% 77.96% 76.20% 2.3% $131.88 $123.10 7.1% 200-299 rooms $180.52 $173.37 4.1% 78.91% 75.88% 4.0% $142.46 $131.55 8.3% 300-600 rooms $169.52 $163.68 3.6% 79.97% 77.56% 3.1% $135.57 $126.95 6.8% Over 600 rooms $137.76 $130.25 5.8% 82.25% 79.02% 4.1% $113.31 $102.93 10.1% OVERALL AVERAGE $166.06 $159.23 4.3% 79.65% 77.19% 3.2%, $132.26 $122.91 7.6% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF AUGUST 2012 ANAHEIM $152.96 $141.68 8.0% 82.92% 78.14% 6.1% $126.84 $110.71 14.6% COSTA MESA $120.80 $113.37 6.6% 78.50% 81.93% -4.2% $94.82 $92.89 2.1% ORANGE COUNTY AIRPORT $11704 $114.73 2.0% 81.77% 82.17% -0.5% $95.70 $94.27 1.5% NORTH ORANGE COUNTY $94.29 $91.11 3.5% 83.49% 81.29% 2.7% $78.72 $74.06 6.3% SOUTH ORANGE COUNTY $260.09 $247.10 5.3% 81.23% 81.17% 0.1% $211.27 $200.57 5.3% NEWPORT BEACH $245.74 $226.57 8.5% 82.14% 77.73% 5.7% $201.85 $176.12 14.6% HUNTINGTON BEACH $294.12 $252.26 16.6% 81.72% 85.70% -4.6% $240.35 $216.19 11.2% OVERALL AVERAGE $167.32 $156.37 7.0% 82.14% 79.87% 2.8% $137.43 $124.89 10.0% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO AUGUST 2012 ANAHEIM $148.70 $141.47 5.1% 77.34% 74.14% 4.3% $115.00 $104.89 9.6% COSTA MESA $117.58 $113.15 3.9% 77.67% 77.92% -0.3% $91.32 $88.17 3.6% ORANGE COUNTY AIRPORT $112.85 $111.65 1.1% 78.34% 77.77% 0.7% $88.41 $86.83 1.8% NORTH ORANGE COUNTY $94.99 $92.78 2.4% 77.72% 76.19% 2.0% $73.82 $70.69 4.4% SOUTH ORANGE COUNTY $214.69 $204.30 5.1% 73.86% 72.26% 2.2% $158.57 $147.64 7.4% NEWPORT BEACH $212.69 $196.72 8.1% 75.41% 73.34% 2.8% $160.38 $144.27 11.2% HUNTINGTON BEACH $230.31 $218.34 5.5% 79.02% 76.74% 3.0% $181.98 $167.56 8.6% OVERALL AVERAGE $153.18 $145.96 4.9% 77.01% 74.94% 2.8% $117.97 $109.39 7.8% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF AUGUST 2012 Less than$60.00 $52.20 $48.64 7.3% 87.40% 81.96% 6.6% $45.62 $39.87 14.4% $60.01 -$100.00 $84.07 $80.35 4.6% 77.72% 77.45% 0.3% $65.34 $62.23 5.0% $100.01 -$150.00 $123.39 $118.32 4.3% 81.29% 78.96% 3.0% $100.31 $93.43 7.4% $150.01 -$200.00 $161.75 $155.62 3.9% 84.13% 82.57% 1.9% $136.08 $128.49 5.9% Over$200.00 $350.21 $319.18 9.7% 85.45% 82.06% 4.1% $299.27 $261.90 14.3% OVERALL AVERAGE $167.32 $156.37 7.0% 82.14% 79.87% 2.8% $137.43 $124.89 10.0% JANUARY TO AUGUST 2012 Less than$60.00 $50.09 $48.15 4.0% 80.48% 77.94% 3.2% $40.31 $37.53 7.4% $60.01 -$100.00 $83.52 $80.95 3.2% 74.14% 73.19% 1.3% $61.92 $59.25 4.5% $100.01 -$150.00 $123.60 $120.92 2.2% 77.11% 75.65% 1.9% $95.31 $91.47 4.2% $150.01 -$200.00 $158.44 $151.72 4.4% 78.96% 79.15% -0.2% $125.11 $120.08 4.2% Over$200.00 $294.96 $277.71 6.2% 77.29% 72.07% 7.2% $227.97 $200.15 13.9% OVERALL AVERAGE $153.18 $145.96 4.9% 77.01% 74.94% 2.8% $117.97 $109.39 7.8% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF AUGUST 2012 Under 100 rooms $122.52 $116.76 4.9% 85.02% 83.59% 1.7% $104.16 $97.60 6.7% 100- 199 rooms $126.78 $122.71 3.3% 81.40% 79.83% 2.0% $103.19 $97.96 5.3% 200-299 rooms $164.88 $157.73 4.5% 80.99% 79.16% 2.3% $133.54 $124.86 7.0% Over 300 rooms $192.55 $176.60 9.0% 82.66% 79.79% 3.6% $159.15 $140.91 12.9% OVERALL AVERAGE $167.32 $156.37 7.0% 82.14% 79.87% 2.8% $137.43 $124.89 10.0% JANUARY TO AUGUST 2012 Under 100 rooms $104.10 $103.16 0.9% 79.52% 77.03% 3.2% $82.78 $79.46 4.2% 100- 199 rooms $116.60 $112.55 3.6% 76.45% 75.43% 1.4% $89.14 $84.90 5.0% 200-299 rooms $148.87 $143.50 3.7% 76.86% 75.79% 1.4% $114.42 $108.75 5.2% Over 300 rooms $177.45 $167.82 5.7% 77.12% 74.18% 4.0% $136.85 $124.49 9.9% OVERALL AVERAGE $153.18 $145.96 4.9% 77.01% 74.94% 2.8% $117.97 $109.39 7.8% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF AUGUST 2012 DOWNTOWN $168.19 $154.43 8.9% 88.23% 84.71% 4.2% $148.40 $130.82 13.4% SAN DIEGO BAY AREAS $306.89 $280.04 9.6% 88.58% 88.35% 0.3% $271.85 $247.41 9.9% LA JOLLA $252.57 $240.73 4.9% 84.48% 83.55% 1.1% $213.38 $201.13 6.1% MISSION VALLEY $115.24 $112.30 2.6% 80.09% 77.58% 3.2% $92.30 $87.13 5.9% MISSION BAY $221.70 $210.50 5.3% 90.30% 86.36% 4.6% $200.19 $181.79 10.1% NORTH COASTAL $162.43 $156.71 3.6% 84.52% 83.51% 1.2% $137.28 $130.87 4.9% NORTH CITY/UTC $154.56 $143.71 7.6% 85.88% 86.23% -0.4% $132.74 $123.92 7.1% SOUTH BAY $68.11 $62.11 9.7% 82.29% 80.37% 2.4% $56.05 $49.92 12.3% 1-15/KEARNY MESA $115.95 $109.69 5.7% 81.83% 82.02% -0.2% $94.89 $89.97 5.5% SPORTS ARENA/OLD TOWN $112.25 $111.28 0.9% 84.53% 74.91% 12.8% $94.88 $83.36 13.8% OVERALL AVERAGE $169.65 $158.88 6.8% 85.95% 83.54% 2.9% $145.82 $132.73 9.9% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO AUGUST 2012 DOWNTOWN $177.25 $169.58 4.5% 81.80% 80.33% 1.8% $144.98 $136.23 6.4% SAN DIEGO BAY AREAS $246.29 $239.96 2.6% 76.09% 74.86% 1.6% $187.41 $179.64 4.3% LA JOLLA $211.67 $204.59 3.5% 75.39% 71.13% 6.0% $159.57 $145.53 9.6% MISSION VALLEY $114.05 $110.86 2.9% 72.69% 71.85% 1.2% $82.91 $79.65 4.1% MISSION BAY $178.34 $172.10 3.6% 81.47% 78.91% 3.2% $145.28 $135.80 7.0% NORTH COASTAL $142.31 $136.87 4.0% 73.55% 71.53% 2.8% $104.67 $97.91 6.9% NORTH CITY/UTC $147.97 $140.14 5.6% 79.36% 76.75% 3.4% $117.43 $107.57 9.2% SOUTH BAY $61.71 $59.03 4.5% 70.86% 67.84% 4.5% $43.73 $40.05 9.2% 1-15/KEARNY MESA $113.36 $111.43 1.7% 72.72% 70.61% 3.0% $82.43 $78.68 4.8% SPORTS ARENA/OLD TOWN $102.34 $103.64 -1.3% 76.20% 68.28% 11.6% $77.98 $70.77 10.2% OVERALL AVERAGE $160.82 $154.98 3.8% 77.85% 75.93% 2.5% $125.20 $117.68 6.4% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF AUGUST 2012 Less than$60.00 $54.51 $52.10 4.6% 82.53% 78.91% 4.6% $44.99 $41.11 9.4% $60.01 -$100.00 $81.47 $78.96 3.2% 82.07% 78.50% 4.5% $66.86 $61.98 7.9% $100.01 -$150.00 $127.19 $121.29 4.9% 86.23% 83.52% 3.2% $109.67 $101.31 8.3% $150.01 -$200.00 $175.50 $161.02 9.0% 85.80% 85.21% 0.7% $150.58 $137.20 9.8% Over$200.00 $247.17 $230.50 7.2% 86.83% 83.78% 3.6% $214.60 $193.12 11.1% OVERALL AVERAGE $169.65 $158.88 6.8% 85.95% 83.54% 2.9% $145.82 $132.73 9.9% JANUARY TO AUGUST 2012 Less than$60.00 $53.57 $51.18 4.7% 67.21% 66.25% 1.4% $36.00 $33.91 6.2% $60.01 -$100.00 $82.04 $80.79 1.6% 73.52% 69.82% 5.3% $60.32 $56.41 6.9% $100.01 -$150.00 $126.65 $122.55 3.3% 77.51% 74.73% 3.7% $98.17 $91.58 7.2% $150.01 -$200.00 $172.06 $165.49 4.0% 81.50% 80.29% 1.5% $140.23 $132.87 5.5% Over$200.00 $226.18 $215.37 5.0% 77.58% 76.45% 1.5% $175.48 $164.65 6.6% OVERALL AVERAGE $160.82 $154.98 3.8% 77.85% 75.93% 2.5% $125.20 $117.68 6.4% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF AUGUST 2012 Under 100 rooms $187.52 $179.40 4.5% 87.89% 86.47% 1.6% $164.81 $155.13 6.2% 100- 199 rooms $137.99 $130.99 5.3% 84.57% 82.38% 2.7% $116.70 $107.92 8.1% 200-299 rooms $144.10 $137.49 4.8% 85.67% 85.86% -0.2% $123.46 $118.04 4.6% Over 300 rooms $190.18 $176.78 7.6% 86.45% 82.82% 4.4% $164.41 $146.41 12.3% OVERALL AVERAGE $169.65 $158.88 6.8% 85.95% 83.54% 2.9% $145.82 $132.73 9.9% JANUARY TO AUGUST 2012 Under 100 rooms $139.35 $136.10 2.4% 78.30% 75.89% 3.2% $109.11 $103.28 5.6% 100- 199 rooms $129.74 $124.10 4.5% 75.10% 72.69% 3.3% $97.43 $90.21 8.0% 200-299 rooms $137.91 $133.35 3.4% 78.59% 77.90% 0.9% $108.38 $103.89 4.3% Over 300 rooms $182.52 $176.12 3.6% 78.55% 76.34% 2.9% $143.36 $134.45 6.6% OVERALL AVERAGE $160.82 $154.98 3.8% 77.85% 75.93% 2.5% $125.20 $117.68 6.4% Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,June 19, 2012, 3:30 p.m. The Waterfront Beach Resort, a Hilton Hotel— Dolphin Room 21100 Pacific Coast Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting. The agendas are also posted on the HBMVB website at surfcityusa.com. Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492 or bob@surfcityusa.com HBMVB Mission: To position Surf City USA® as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Marco Perry 2. Roll Call: Ali, Barnes, Beukema, Bunten, Devitt, Dodge, Gagnet, Patel, Perry, Shafer, Shields, Smith, Torrence,Vaughan,Wheeler 3. Announcement of Late Communications 4. Public Comments — Chairperson(limited to 3 minutes/person) The HBMVB welcomes public comments on all items on this agenda&.,,of community interest. We respectfully request that this public forum be iitilizedjn a,,positive and/or constructive manner.Please focus your comments.on then";issue or,,concern that you would like to bring to the attention of the Board 5. Approval of May 22, 2012, Board Meeting MinutesTblue pages) 6. TOT report by City(pink pages) 7. Financial Report by CFO JD Shafer(green pages) .;. 8. Chairman's Report by Chair Marco Per r a. Addition of Suns&Beach lodging to Huntington Beach Hotel/Motel BID b. Annual review of Strategi"" lan C. 2012/13 Budget Review d. SurfCityUSA F'o,od& Beverage Marketing Association e. Election of new'Secrelary,"pursuant to new Bylaws 9. Sale&and Marketing=:Update— Bob Wentworth a. Marketmg'Update Website update Media`Plan for remainder of year b. International Market HBMVB Board Agenda 6-19-12 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau Board of Directors Annual Marketing Meeting Tuesday,June 19, 2012 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where the Bureau is in any way involved, there shall be no discussion of the following: ; A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including but not�limited to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts;,." B. Changes or proposed changes in the prices or;rates�of hotel o `motel rooms,food and beverage, transportation, sightseeing, or other�servzces offered to customers of the hotel and motel industry; C. Formulas,procedures, or means' r theaestab'lishment and determination of prices, rates, discounts, terms, and conditions or rental; "', ', D. Plans of individual stakeholders covering increases or reductions in distribution or marketing of particular products or services. E. Restrictions on legal advertising or p-omotional activities. F. Matters relating to"actual or potential suppliers or customers that might have the effect of excluding them f--om,any market or of influencing others not to deal with them. . Huntington Beach Marketing and Visitors Bureau Board of Directors Annual Marketing Meeting Tuesday,June 19, 2012 - UK/Australia Sales Missions - Wholesale Market c. Group Sales — Chris Anderson - Leads - Upcoming shows io. PR/Media Update — Madison Fisher ii. Visitor Services and Publications Update—Nicole Llido 12. Film Commission Update-Briton Saxton 13. Sustainable Tourism Committee Update—Jerry Wheeler 14. Advocacy Committee Update— Steve Dodge 15. President's Report-Steve Bone a. Huntington Beach International Surfing Museum/ Downtow"64`0ffice update b. PKF Trends report c. "Sports Destination Tourism Whitepaper" d. 2012 Market Research Report 16. New Business 17. Open Discussion/Announcements 18. Adjournment Next Board Meeting: September 1 8,`2o12;'3;3opm — Location TBD 'k Minutes Board of Directors Annual Marketing Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, May 22, 2012 12:00 P.M. The Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Hwy. Huntington Beach, CA 92648 BOARD MEMBERS PRESENT: Michael Ali, Brett Barnes,Margie Bunten,Paul Devitt, Steve Dodge, Kiran Patel,Marco Perry,JD Shafer,Gordon Smith, Robert Vaughan,Jerry Wheeler GUESTS PRESENT: 4 guests from Innocean; Lori Nicoson and Linda Hurley from MGO; Laurie Frymire, Luis Gomez and Bob Hall from the City of Huntington Beach STAFF PRESENT: Steve Bone, Kelly Evans,Madison Fisher,Nicole Llido,Jamila Tahir,Bob Wentworth 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 12:15 p.m.by Chair Marco Perry 2. Roll Call 3. Public Comments—None 4. Approval of March 20, 2012,Board Meeting Minutes—Motion/second by Patel/Devitt.Ayes unanimous. Minutes approved. 5. TOT report by Bob Wentworth 6. Chairman's Report by Chair Marco Perry a. Annual audit presentation—Motion/second to approve annual audit report by Bunten/Barnes.Ayes unanimous.Motion approved. b. Addition of Sunset Beach lodging to Huntington Beach Hotel/Motel BID— Motion/second by Patel/Bunten:Ayes unanimous.Motion approved. c. Licensing Agreement with St. George&Carnegie—Steve Bone—Motion/second to approve licensing agreement by Bunten/Ali.Ayes unanimous. Motion approved. d. Adoption of revised Bylaws-Nicole Llido—Motion/second by Bunten/Dodge.Ayes unanimous.Bylaws approved: e. Annual review of Strategic Plan-One change, one addition and proposed deletions from last year's Strategic Plan. Gordon Smith proposed an additional point on ecotourism. Motion/second to move approval of changes to the Strategic Plan to June Board meeting by Ali/Devitt,.'�,"Ayes unanimous.Motion approved. f. Surf City Food&Beverage Marketing Association—Motion/second to approve$5,000 grant from the Bureau.for startup costs for the Surf City Food&Beverage Marketing Association by'Patel/Smith. Ayes unanimous.Grant approved. 7. Financial Repoi t:by Bob Wentworth —Motion/second by Bunten/Barnes. Ayes unanimous. �1 Financials a'pproved. Sales a rid Marketing Update—Bob Wenworth a. ^, Marketing Update Website update b. International Market - Pow Wow - California Cup c. Group Sales—Chris Anderson - Leads - Upcoming shows 9. PR/Media Update —Madison Fisher—Chicago Tribune story published as well as articles in Zest and Shape. 1 Minutes Board of Directors Annual Marketing Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, May 22, 2012 10. Publications Update- Nicole Llido-New map will be printed in early July with no advertising and a slightly smaller size. Two new part time employees were hired for the Visitor Information Kiosk and will start in June. 11. Film Commission Report- Briton Saxton-FAM for 19 location scouts earlier this month, presented to 2 film classes at CSULB,attended California Film Commission's Annual Breakfast in LA,added new photos to the online film locations library,and working on filming for the Huntington Beach Chamber's Sustainable Surf City pilot program. 12. Sustainable Tourism Committee Report 13. Advocacy Committee Report 14. President's Report-Steve Bone a. Office space requirements b. Huntington Beach International Surfing Museum/Downtown Post Office update c. Orange County Visitors Association Annual Conference d. PKF Trends report e. National Tourism Week f. Approval of new Cultural&Heritage Tourism Committee-consensus from the Board of Directors to move forward with this committee. g. "Sports Destination Tourism Whitepaper"-working with PKF to prepare this document. 15. Open Discussion/Announcements-None. 16. Motion to adjourn meeting-Motion/second by Patel/Shafer.Ayes Unanimous.Meeting adjourned at 2:20 P.M. PRESENTATION BY INNOCEAN OF NEW MARKETING CAMPAIGN 2 City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Huntington Beach Hotels 10 %Transient Occupancy Tax Receipts Reflecting April Occupancies Current Month - April 2012 Year to Date - April 2012 La ear Thls Year Chance %Change Last Year This Year Chance °/Chanae $498,193 S581,908 83,715 16.8°6 $3,112,768 $3,397,242 $284,474 9.1% 'Excludes audit Monthly TOT Comparison to Prior Years 'Annual (in thousands) YTD s9^or0c STddtr�(' S7,00 0 S800,c00 �'- o $6.000 ' $5;539 SO q°g S5,000 S700 C7 s6cDcc- d $5,CC0 $5,417 S5.000 $500,000 $400.000 S4,000 53.'397 1 $4,000 $2.9?0 $300,000 S3,000 S2,615 53,000 $200.000 - 01-� $2.217 $2,191 S100.000 $2,000 - S2,000 s0 - _ $1,o00 $1.000 o``ooe`,Pe, ,°e}oo�,0ml°ooyc\°� �,o�r'1` PQi� V S0 S �oz` ¢ 2G07/OB 2008M9 2009/10 2010111 2011/12 o � Q 2 Oo Flscal Year 2008109 Fiscal Year 2009110 Fiscal Year 2010/11 Fiscal Year 2011112 %Change %Change %Change %Change Actual Prlor Yr Actual Prior Yr Actual Prior Yr Actual Prior Yr October $441,902 (21.6%) $411,281 (6.9 r,) $482,256 17.3% $544,346 12.9% November $399,398 (4.9%) $291,335 (27.1%) $371,225 27.4% $398,760 7.4% December $278.148 (17.5%) $266,439 (4.2%) $317068 19.0% $322,930 1.9% January $349,357 (29.7%) $365,195 4.5% $411:586 12.7% $448,939 9.1% February $358,467 (30.0%) $369,754 3.1% $435,213 17.7% $512,707 17.8% March $389,473 (34.0%) $487,182 25.1% $597,227 22.6% $587,651 (1.6%) April $429,997 (9.9°h) $438,687 2.1% $498,193 13.5% $581,908 16.8% May $429,830 (21.9%) $521.685 21.40% $542,793 4.1% $0 June $518.406 (9.6%) $585,841 13.0% $599,228 2.3% $0 July $705,133 (11.6%) $797,084 13.0% $896,914 12.5% $0 August $669.946 (13.7%) $770,659 15.0% $794,534 3.1% $0 September $446,966 (9.4°k) $505,027 13.0% $541,630 7.3% $0 Total $5,417,022 (17.8%) $5,810,369 7.3% $6,487,867 11.7% $3.397,242 9.1% Budget 7 500 000 15.4% $5,400,000 (26.0%) $5,535.000 2.5%, $6.500.000 17.4 City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Huntington Beach Hotels 2% Business Improvement Assessment District Reflecting April Occupancies Current Month - April 2012 Year to Date - April 2012 Last Year This Year Chang-it I Y°C ma4 Last Year IhI _Yew Chancre •k Chan $99,638 5116,382 S16,743 16.8°/ $621,759 $679,447 $57,688 9.3% Excludes audit and includes rate Change from 1%to 2% Monthly BID ®Pn°rrea Comparison to Prior Years I�3Year Average Annual (in thousands) YTD $190.000 +•Conant Yea $180000 $1,400 - S1,500 $170.000 i $160,000 ) S1,300 $1,300 $150,000 $140.000 $1,200 $130.000 $120.000 51,100 $t,100 $110.000 $100,000 $90,000 / $1,000 $900 580,000 $70,000 $900 $700 $60A00 $50,000 i $300 S40.000 $500 $30,000 520,000 $r00 S10,000 $300 s0 _ $600 �° oc 40-' o ^• o� P`1 era A� F.oi $500 -____ -� $100 CP Ile 'Zia" 4°o Q.o t p�ye$o 2007108 2000109 2009110 2010111 2DIII12 all Fiscal Year 2008109 Fiscal Year 2009110 ,_Fiscal Year 2010/11 Fiscal Year 2011/12 ° Cane Chance ° Change e Prior e n Actual Prior Yr Actual Prior Yr Actual Yr Actual Prior Yr October $44,190 (21.6%) , $41,114 (7.0%) $95,960 133.4% $108,869 13.5% November $39,940 (4.9%) $29,110 (27.1%) $74,181 154.8% $79,752 7.5% December $27,816 (17.5%) $26,619 (4.3%) $63,221 137.5% $64,586 2.2% January $34.936 (29.7%) $36,508 4.5% $82.281 125.4% $89,788 9.1% February $35.847 (30.0%) $36,975 3.1% $87,032 1135.4% $102,541 17.8% March $38,940 (34.0%) $48,694 25.0% $119.446 145.3% $117,530 (L6%) April $43,000 (9.9%) $43,889 2.1% $99,638 127.0% $116,382 16.8% May $42,983 (22.0%) $52.106 21.2% $108,555 108.3% $0 June $51.836 (9.6%) $58,565 13.0% $119,567 104.2% $0 July $70,481 (11.6%) $79,652 13.0% $179.383 125.2% $0 August $66,995 (13.7%) $77.048 15.0% $158,758 106.1% $0 September $44,640 (9.5%) $50,494 13.1% $108,326 114.5% $0 Total: S5411.60 $580,773 - 7.2% 1 298 347 123.2% 1 $679,447 9.3% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 �I Huntington Beach Hotels F--Transient Occupancy Tax Receipts Reflecting April Occupancies i Hotels Over 151 Rooms Hotels Under 150 Rooms Current Month . April 2012 Current Month • April 2012 Last Yea[ INS Year Change L-Liame 4aad Yea[ ThItYaas Change %Change $418,926 $495,737 $76,811 18.3% $79,267 $86.171 56,903 8.7% Monthly TOT Receipts Under Over 151 150 �Ovar 15 RcoTs �•�9na?r 150 Roams Receipts $800.000 $210,000 $700,000 - - $180,000 $600,000 - S150,000 $500,000 $120,000 $400,000 $90,D00 $300,000 $200,000 O 0 O O $60.000 $100.000 S30,000 -------_ ___..__-.__...___.._' So _ _ .. t.tay D.e•s A.:y Augcsl Seciemxr Fiscal Year 2010111 Fiscal Year 2011N2___ _ City Fiscal Over 151 %Change Under150 %Change Over 151 %Change Under 150 %Change Period Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr October $411,253 19.1% $71,003 7.6% $469,428 14.2% $74.918 5.5% November $311,718 30.0% $59,507 15.5% $343,622 10.2% $55,138 (7.3%) December $261,570 21.3% $55,497 9.2% $261.631 0.0% $61.300 10.5% January $352,141 10.4% $59,446 28.5% $385,545 9.5°% $63.395 6.6% February $374,246 21.1% $60,966 0.4% $440,738 17.8% $71,969 18.1% March $518,135 24.6% $79,092 10.9% $498.757 (3.7%) $88,894 12.4% jApril $418.926 13.7% $79,267 12.8% $495.737 18.3% $86.171 8.7% !May $456,912 2.4% $85.881 13.9% $0 $0 (June $501,360 1.2% $97,869 6.1% $0 $0 (July $751,709 12.1% $145,204 14.6% $0 $0 August $669,878 2.3% S124.657 7.4% $0 $0 (September $456,396 6.8% $85,234 9.7% $0 $0 (Total: $5,484.244 22.4% $1,003,623 21.6% $2895,458 18.3% $501,784 8.7% i I City of Huntington Reach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Sunset Beach Hotels 10 %Transient Occupancy Tax Receipts Reflecting April Occupancies Monthly TOT $14,000 —----------------- —_ ----- ---- - $13,000 $12,000 S11,000 $10,000 $9.000 n f Sa,000 $6.000 $5,000 -----__._- ._. __------- pp�obe� ND embe' Oe�embe' 3a��aN Fen��aN Ma1ct` PF°1 —n—FY 2017/2012 Fiscal Year 2011112 October $8,671 November $7,713 December $7,164 January $6,576 February $7,592 March $12,001 April $13,254 May $0 June $0 July $0 August $0 September $0 Total: $62,970 ' Some declines are due to long-term stay exemptions. H.B. Conference &Visitors Bureau Statement of Financial Position As of May 31, 2012 A B C D E F G H 1 ASSETS 2 Current Assets 3 Checking/Savings 4 Business Checking-City Grant $ 1,198.92 5 Business Checking-B.I.D. 3,857.20 6 Money Market-Bureau Generated 67,280.87 7 Money Market-City Grant 42,754.16 8 1 Money Market- B.I.D. 318,135.96 10 CD-City Grant 101,717.99 11 CD-BID 150,145.25 12 1 Petty Cash 505.77 13 Total Checking/Savings 685,596.12 15 1 Accounts Receivable 322,508.37 19 Deposits 1 1,815.00 20 Prepaid Expenses 19,583.95 21 Total Current Assets 1,029,503.44 22 Fixed Assets 23 Furniture&Fixtures 39,346.05 24 1 Accum. Depr. - Furniture&Fix. (10,420.36) 25 ITotal Furniture&Fixtures 28,925.69 26 1 Equipment 53,088.35 27 1 1 jAccum. Depr.- Equipment (20,867.27) 28 1 ITotal Equipment 32,221.08 29 1 Leasehold Improvements 17,649.59 30 jAccum. Depr. -Leasehold Impr. (8,807.64) 31 Total Leasehold Improvements 8,841.95 32 Intangible Assets 53,300.00 33 jAccum. Amort. - Intangibles (15,693.84) 341 1 ITotal Intangible Assets 37,606.16 35 Total Fixed Assets 107,594.88 36 TOTAL ASSETS $ 1,137,098.32 37 1 LIABILITIES&EQUITY 38 Liabilities 39 lCurrent Liabilities 40 1 jAccounts Payable $ 17,640.78 41 jAccts Payable-Personnel 75,679.06 42 ICapital Lease Payable 18,323.55 43 Total Current Liabilities 111,643.39 44 ITotal Liabilities 111,643.39 45 Equity 46 lGeneral Unrestricted Net Assets 1,025,580.40 47 Net Income (125.47) 48 Total Equity 1,025,454.93 49 TOTAL LIABILITIES&EQUITY $ 1,137,098.32 50 51 BID receivable of$215,170 52 TOT receivable of$ 107,338 H.B. Conference & Visitors Bureau Statement of Activities by Line Item ' May 2012 A B C D E F G H I J K �1^ Annual COMMENTS 2 Month Actual Month Bud et YTD Actual YTD Bud et Bud et 3 4 REVENUE 5 6 Public Sources TOT 7 ITransient Occupancy Tax $ 55,866.00 $ 55,866.00 $ 393,563.90 $ 376,484.00 $ 667,023.00 8 Interest Income 5.46 27.78 363.88 222.24 333.33 9 Total Public Sources 55,871.46 55,893.78 393,927.78 376,706.24 667,356.33 10 11 Quasi-Private Sources BID 12 BID Assessment 111,513.00 $ 111,513.00 $ 777,206.00 $ 751,924.00 $ 1,326,635.00 13 City Grant - - - 25,000.00 25,000.00 14 1 Interest Income 69.40 27.78 530.31 222.24 333.33 15 Total Quasi-Private Sources 111,582.40 111,540.78 777,736.31 1 777,146.24 1,351,968.33 16 17 Private Sources 18 Advertising:Website - - - - - 19 Promotional Participation - - - - - 20 Licensin Income - - 14.28 - - 21 Travelocity Commissions - - 848.93 1 50.00 - 22 Interest Income 8.56 27.77 78.29 222.24 333.34 23 Total Private Sources 8.56 1 27.77 941.50 272.24 333.34 24 25 TOTAL REVENUE 167,462.42 167,462.33 1,172,605.59 1,154,124.72 2,019,658.00 26 27 EXPENSE 28 29 Personnel 30 Sala - Base 49,967.99 45,233.33 1 388,165.44 361,866.64 542,800.00 Overbud et due toequity adjustments 31 Sala -Vacation Accrual 167.92 1,791.67 3,000.84 14,333.36 1 21,500.00 32 1 FICA Tax 3,296.34 2,931.00 26,902.62 23,448.00 35,173.00 33 FUTA Tax 7.74 46.67 371.50 373.36 560.00 34 SUTA Tax 79.83 375.00 3,838.48 3,000.00 4,500.00 35 Pension Expense 3,268.40 1 3,361.42 27,108.89 26,891.36 40,337.00 36 Health Insurance 5,536.77 7,548.33 46,029.36 60,386.64 90,580.00 Overbud eted 37 Dental Insurance 1,014.00 939.25 7,424.00 7,514.00 1 11,271.00 38 Worker's Comp Insurance 556.86 483.33 4,341.10 3,866.64 5,800.00 39 Staff Training&Development 1,546.41 1,666.66 12,095.63 13,333.36 20,000.00 40 Other Personnel Costs - 500.00 - 4,000.00 6,000.00 41 Contract Labor - 100.00 5,386.06 600.00 1,000.00 HR Consultant expenses 42 Total Personnel $ 65,442.26 $ 64,976.66 $ 524,663.92 $ 519,613.36 $ 779,521.00 43 Page 1 of 2 H.B. Conference & Visitors Bureau Statement of Activities by Line Item May 2012 A B C D El F G H I J K 1 Annual COMMENTS 2 Month Actual Month Bud et YTD Actual YTD Bud et Bud et 44 Marketing/Promotion 45 Travel& Entertainment $ 7,517.94 $ 5,983.33 $ 46,050.54 $ 47,166.64 $ 82,000.00 Airfare for AUS trip in August expensed 46 Trade Show Participation 1,489.13 1,300.00 48,781.01 45,050.00 81,000.00 Surfing Walk of Fame sponsorship, OCTC 47 Event Hosting2,663.33 916.00 11,949.04 7,328.00 11,000.00 Mt , Surf City F&B Assn 48 FAM Tours/Site Visits 4,660.14 6,450.00 38,852.84 54,200.00 80,000.00 49 Advertisin /Marketin : - - - 501 Media 3,331.78 14,000.00 105,939.72 150,625.00 230,975.00 51 Online/Website 3,407.74 8,375.00 40,731.14 65,000.00 96,900.00 52 Printed Marketing Collateral 48,358.67 5,000.00 91,525.28 87,000.00 97,000.00 Dining Guide, Photo shoot 53 Public Relations 11,465.09 9,300.00 112,646.88 149,892.00 176,467.00 54 Research - 2,000.00 - 17,000.00 25,000.00 55 Fulfillment 6,942.63 4,011.00 28,329.40 32,735.00 49,000.00 56 1 Other - 416.66 - 3,333.28 5,000.00 57 Total Marketing/Promotion 89,836.45 57,751.99 524,805.85 659,329.92 934,342.00 58 59 Administrative Operations 60 Accounting&Legal 2,621.47 11,250.00 20,908.95 27,000.00 36,000.00 61 Bank Fees 79.91 120.00 814.78 760.00 1,240.00 62 Dues&Subscriptions 106.67 1,000.00 1 6,360.62 8,000.00 12,000.00 63 Depreciation/Amortization 1,788.62 645.00 14,308.96 5,160.00 7,750.00 Issues tied to Audit 64 lnsurance - - - - - - - ---200:00 - - -9,066.13- - 13-1200:00 - --14,000.00 -- -- - --- - -_ 65 Interest - 100.00 - 600.00 1,000.00 Charges moved to Depreciation line per 66 Data Processing/Computers 100.53 1 2,641.00 11,456.94 21,128.00 31,782.00 audit 67 Rent 5,181.55 3,460.00 27,610.70 31,657.00 45,947.00 68 Telecommunications 1,444.85 1,624.98 11,625.72 12,599.84 19,100.00 69 Office Supplies 2,414.05 2,991.00 20,781.06 23,336.00 35,000.00 70 Miscellaneous - 1,000.00 327.43 6,000.00 10,000.00 71 Total Admin.Operations 13,737.65 25,031.98 123,261.29 149,440.84 213,819.00 72 73 TOTAL EXPENSE 169,016.36 147,760.63 1,172,731.06 1,328,384.12 1,927,682.00 *Does not include$75K rant to the city. 74 75 EXCESS REVENUE $ 1,553.94 $ 19,701.70 $ 125.47 $ 174,259.40 $ 91,976.00 Page 2 of 2 Destination Marketing,Sales and Services Develop and implement a new group sales strategy and plan Director of Sales position created and filled.Customer Relationship Management(CRM)program selected and installed.To date,we have:Generated 46 group leads • • • for our partner hotels.Contracted 6 meetings,attended 15 group tradeshow events and redesigned www.meetinhb.com Improve to an interactive,mobile and well-linked destination website Current website is being migrated to a state-of-the-art HTML 5 platform.This intuitive platform delivers the appropriate format and content depending upon what device is being used-desktop/laptop,tablet, • smartphone.Content and databases are also currently being updated.We also developed an interactive virtuaal tour that has helped boost the average time visitors are engaged on our site. Promote Huntington Beach as a Eco-tourism destination,leveraging our natural Expanded eco-tourism section in our Visitors Guide, resources;clean beaches,extensive wetlands and open spaces. • • • Produced Steps Towards a Sustainable Huntington Beach. Form a Huntington Beach Film Commission and market film production for the Huntington Beach Film Commission created in April community 2011.Briton Saxton hired as HB Film Commissioner. $25,000 grant secured from the City of Huntington • • • Beach to help establish Commission.70%increase in Film productions(March through May)year-over-year. Increase attention to destination weddings and beach-oriented events Propose deletion. Guestroom generating destination weddings are best left in the hands of the hotels. • "Courtesy blocks"for events held outside of the hotels are not desireable. Partner in productive Orange County Tourism Council marketing campaigns and Provided cultural heritage information to OCTC.HB is a cultural heritage tourism program • • included in the new cultural heritage iteneraries that will be featurd on OCTC's new website which is currently under development. Design and execute an integrated destination information distribution network The majority of our marketing efforts drive traffic to our website(s)to supply our visitors with more information. Once at our website we encourage them to sign-up for electronic newsletters,request visitors guides,submit a • • • group RFP,connect with us on one of our social media sites.Each of these actions builds a database that enables us to reconnect and/or engage with further information to keep HB"top of mind". ADD: Develop and deliver destination information to our visitors that Developed the following visitor publications:Visitors encourages selection of HB and an enhanced visitor experience while in market Guide,Visitors Map,Dining Guide and Historic • • • downtown walking tour.Updated and enhanced website.Operated Visitor"Kiosk"at Pier Plaza- interacted with 35,000 visitors last year Focus on national marketing activities to up to six hour travel patterns Within the United States,most of our visitors come from within the Western Region-California is by far our largest market.We are working with Innocean's media buying team and strategists to penetrate deeper into this lucrative market. Continue to respond to to social media trends and initiate new strategies and In the past year we have grown our Facebook"fan" programs base from 800 to over 11,000.This was accomplished by developing a more searchable page name and a series of sweepstakes promotions that highlighted HB as a great place for family travel,romance and active • • • lifestyle. Our recently launched video series"The HB Low-Down" has also proved popular with our social network audience. We are working with Innocean to take our social media presence to the next level-including the development of a blog and smartphone apps. Continue to grow inbound visitation from key international markets International market focus continues to be UK/Ireland, Germany/Switzerland,Australia/New Zealand,and Canada.We currently have agency representation in the above with the exception of Canada which we manage locally.We actively participate in Visit California Sales Missions and host fam trips with major wholesalers from these countries.In addition we have • • • successfully completed several promotions with key wholesalers in these markets- Virgin Holiday(UK) traffic up 142%during promotion. TUI(UK)traffic up 400%during promotion.Upcoming promotions will target Germany,UK and Australia. Destination Development Advocate for visitor-friendly public/private bus routes and improved shuttle Propose deletion. Upon review,the Bureau is not in a service between airports and regional attractions position to meaningfully impact change in this area. Promote improved retail shopping Propose deletion. Upon review,this initiative does not align with our Mission Statement. Support new off-peak events including an icon/signature development While the Bureau is not in the business of developing or managing events,we offer our services in the • promotion of events through our existing marketing channels,ie;calendar of events,e-newsletters. Promote new event venue facilities Change"promote'to"encourage".Possible venues • • • include The Art Center,Downtown Post Office, Expanded Surf Museum Develop suggested online themed special interest visitor itineraries Working with OCfC and discussing the possible • • establishment of an Adhoc"Cultural&Heritage' committee for the HBMVB. Develop effective beach activity guidelines in support of group events with the The Bureau,in partnership with our lodging partners, City of Huntington Beach • • • have successfully established an open forum to take advantage of conference opportunities tied to beach usage. Investigate a new/expanded community-based international surfing museum • • Ongoing discussion,including:existing site,library,Post with branded visitor center Office and Art Center. Support and communicate sustainability practices to the visitor industry and Published "Steps Towards a Sustainable Huntington community Beach". Formation of Chamber of Commerce's • "Business Sustainable Action Committee" Destination Advocacy and Community Relations Promote tourism benefits and HBMVB supportive roles and returns Publication of 2nd Annual Report.Celebration of • • • national Tourism Week with informative banner at Pier and presentation at City Council Meeting. Promote improved community intraorginazational communications Monthly luncheons with the Downtown BID.Cross • • Board representation between the HBMVB and the HB Chamber of Commerce. Involve city government officials in group business sales and reception activities Propose deletion. More applicable to larger • destinations who operate convention centers and focus on citywide conventions. Destination Funding and Administration Launch a new Surf City USA licensing program Proposed liscensing program is before the Board for • approval. Determine larger HBMVB office premise needs Working with City staff to investigate possible options • • utilizing city facilities/assets. Encourage city-based corporate support to select tourism initiatives Innocean to research and assist in establishing • • • corporate contacts in-line with Marketing programs. Update strategic plan initiatives annually • • • jOngoing Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF APRIL 2012 DOWNTOWN $149.95 $136.82 9.6% 74.25% 59.91% 23.9% $111.34 $81.97 35.8% DOWNTOWN 2 $131.88 $99.19 33.0% 67.11% 63.26% 6.1% $88.50 $62.74 41.1% HOLLYWOOD $186.35 $173.97 7.1% 83.40% 83.30% 0.1% $155.43 $144.92 7.2% SAN FERNANDO VALLEY $130.00 $124.58 4.3% 75.87% 73.26% 3.6% $98.63 $91.27 8.1% PASADENA $144.05 $139.58 3.2% 83.81% 76.38% 9.7% $120.72 $106.61 13.2% SAN GABRIEL VALLEY $100.80 $96.36 4.6% 70.62% 68.16% 3.6% $71.18 $65.68 8.4% SANTA MONICA $271.74 $264.60 2.7% 85.42% 86.70% -1.5% $232.12 $229.40 1.2% AIRPORT $101.75 $97.02 4.9% 83.09% 82.06% 1.3% $84.54 $79.62 6.2% MARINA DEL REY $165.39 $164.95 0.3% 77.49% 77.08% 0.5% $128.16 $127.14 0.8% SOUTH BAY $131.46 $124.63 5.5% 75.60% 71.35% 6.0% $99.38 $88.92 11.8% LONG BEACH $147.26 $141.09 4.4% 73.98% 67.77% 9.2% $108.94 $95.62 13.9% BEVERLY HILLS $417.49 $404.28 3.3% 75.60% 74.57% 1.4% $315.64 $301.45 4.7% WEST HOLLYWOOD $218.27 $200.43 8.9% 78.53% 84.07% -6.6% $171.41 $168.51 1.7% OTHER WEST L.A. $241.62 $224.48 7.6% 79.33% 77.39% 2.5% $191.66 $173.71 10.3% I-5 CORRIDOR/WHITTIER $97.60 $94.75 3.0% 80.45% 74.25% 8.4% $78.52 $70.35 11.6% SANTA CLARITA $103.25 $100.36 2.9% 81.60% 80.34% 1.6% $84.26 $80.63 4.5% OVERALL AVERAGE $158.52 $152.11 4.2% 78.04% 74.55% 4.7% $123.71 $113.39 9.1% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO APRIL 2012 DOWNTOWN $151.92 $149.58 1.6% 73.67% 66.80% 10.3% $111.92 $99.92 12.0% DOWNTOWN 2 $126.53 $100.80 25.5% 68.57% 69.71% -1.6% $86.76 $70.26 23.5% HOLLYWOOD $187.37 $175.27 6.9% 78.53% 78.45% 0.1% $147.14 $137.51 7.0% SAN FERNANDO VALLEY $128.99 $126.83 1.7% 72.31% 70.44% 2.7% $93.27 $89.34 4.4% PASADENA $149.03 $146.51 1.7% 82.08% 76.25% 7.6% $122.32 $111.71 9.5% SAN GABRIEL VALLEY $100.89 $97.12 3.9% 70.33% 69.37% 1.4% $70.95 $67.38 5.3% SANTA MONICA $272.85 $258.82 5.4% 81.95% 83.95% -2.4% $223.59 $217.28 2.9% AIRPORT $103.07 $98.93 4.2% 83.04% 81.95% 1.3% $85.59 $81.07 5.6% MARINA DEL REY $171.87 $165.39 3.9% 74.56% 74.18% 0.5% $128.14 $122.69 4.4% SOUTH BAY $129.28 $123.65 4.6% 73.88% 71.92% 2.7% $95.52 $88.93 7.4% LONG BEACH $137.48 $138.21 -0.5% 69.46% 66.43% 4.6% $95.49 $91.81 4.0% BEVERLY HILLS $435.29 $428.92 1.5% 74.29% 72.07% 3.1% $323.39 $309.11 4.6% WEST HOLLYWOOD $222.22 $209.94 5.8% 74.60% 77.38% -3.6% $165.77 $162.46 2.0% OTHER WEST L.A. $242.35 $237.74 1.9% 78.39% 75.95% 3.2% $189.97 $180.57 5.2% I-5 CORRIDOR/WHITTIER $99.66 $96.72 3.0% 79.30% 72.53% 9.3% $79.02 $70.16 12.66/a SANTA CLARITA $101.61 $102.42 -0.8% 72.32% 69.70% 3.8% $73.49 $71.38 3.0% OVERALL AVERAGE $159.45 $155.01 2.9% 76.07% 73.95% 2.9% $121.30 $114.62 5.8% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF APRIL 2012 Less than$55.00 $48.63 $47.30 2.8% 72.10% 70.25% 2.6% $35.06 $33.23 5.5% $55.01 -$85.00 $76.15 $72.86 4.5% 72.55% 74.24% -2.3% $55.25 $54.10 2.1% $85.01 -$100.00 $91.78 $88.69 3.5% 80.24% 73.11% 9.8% $73.65 $64.84 13.6% $100.01 -$150.00 $122.35 $116.91 4.7% 79.16% 73.34% 7.9% $96.86 $85.74 13.0% $150.01 -$200.00 $171.59 $160.58 6.9% 78.14% 76.79% 1.8% $134.08 $12331 8.7% $200.01 -$300.00 $232.55 $216.57 7.4% 77.90% 76.58% 1.7% $181.15 $165.86 9.2% Over$300.00 $452.71 $441.76 2.5% 77.44% 76.72% 0.9% $350.59 $338.94 3.4% OVERALL AVERAGE $158.52 $152.11 4.2% 78.04% 74.55% 4.7% $123.71 $113.39 9.1% JANUARY TO APRIL 2012 Less than$55.00 $48.43 $46.92 3,2% 68.47% 67.60% 1.3% $33.16 $31.72 4.6% $55.01 -$85.00 $73.28 $71.75 2.1% 74.19% 73.37% 1.1% $54.37 $52.64 3.3% $85.01 -$100.00 $90.29 $86.45 4.4% 74.47% 73.35% 1.5% $67.24 $63.41 6.0% $100.01 -$150.00 $123.27 $119.77 2.9% 77.43% 74.18% 4.4% $95.45 $88.85 7.4% $150.01 -$200.00 $172.49 $167.30 3.1% 74.30% 74.22% 0.1% $128.15 $124.16 12% $200.01 -$300.00 $235.93 $227.47 3.7% 77.10% 74.71% 3.2% $181.90 $169.95 7.0% Over$300.00 $483.33 $470.78 2.7% 75.07% 74.23% 1.1% $362.83 $349.47 3.8% OVERALL AVERAGE $159.45 $155.01 2.9% 76.07% 73.95% 2.9% $121.30 $114.62 5.8% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF APRIL 2012 Under 100 rooms $151.77 $145.55 4.3% 81.13% 79.94% 1.5% $123.13 $116.35 5.8% 100- 199 rooms $156.08 $150.50 3.7% 77.02% 75.18% 2.5% $120.22 $113.15 6.2% 200-299 rooms $173.81 $165.52 5.0% 77.37% 73.49% 5.3% $134.48 $121.65 10.6% 300-600 rooms $165.53 $159.81 3.6% 78.42% 74.62% 5.1% $129.80 $119.26 8.8% Over 600 rooms $128.16 $121.09 5.8% 78.70% 72.77% 8.1% $100.86 $88.12 14.5% OVERALL AVERAGE $158.52 $152.11 4.2% 78.04% 74.55% 4.7% $123.71 $113.39 9.1% JANUARY TO APRIL 2012 Under 100 rooms $150.97 $144.91 4.2% 78.32% 77.54% 1.0% $118.24 $112.37 5.2% 100- 199 rooms $157.63 $153.31 2.8% 74.59% 72.77% 2.5% $117.57 $111.56 5.4% 200-299 rooms $175.20 $168.61 3.9% 75.03% 72.72% 3.2% $131.46 $122.62 7.2% 300-600 rooms $165.41 $162.06 2.1% 76.54% 74.11% 3.3% $126.60 $120.11 5.4% Over 600 rooms $131.16 $127.90 2.6% 78.08% 75.85% 2.9% $102.42 $97.01 5.6% OVERALL AVERAGE $159.45 $155.01 2.9% 76.07% 73.95% 2.9% $121.30 $114.62 5.8% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF APRIL 2012 DOWNTOWN $168.95 $157.95 7.0% 80.23% 77.39% 3.7% $135.55 $122.24 10.9% SAN DIEGO BAY AREAS $149.05 $164.80 -9.6% 83.17% 71.73% 15.9% $123.97 $118.22 4.9% LA JOLLA $193.80 $183.89 5.4% 74.49% 65.87% 13.1% $144.35 $121.12 19.2% MISSION VALLEY $106.90 $101.37 5.5% 70.43% 71.19% -1.1% $75.30 $72.17 4.3% MISSION BAY $158.55 $152.59 3.9% 81.98% 83.62% -2.0% $129.98 $127.60 1.9% NORTH COASTAL $129.18 $127.83 1.1% 70.82% 69.57% 1.8% $91.48 $88.93 2.9% NORTH CITY/UTC $140.35 $131.90 6.4% 82.10% 72.17% 13.8% $115.23 $95.19 21.1% SOUTH BAY $55.11 $54.50 1.1% 67.28% 64.34% 4.6% $37.08 $35.07 5.7% I-15/KEARNY MESA $107.42 $103.55 3.7% 66.09% 64.70% 2.2% $71.00 $66.99 6.0% SPORTS ARENA/OLD TOWN $93.68 $109.70 -14.6% 77.05% 74.56% 3.3% $72.18 $81.79 -11.8% OVERALL AVERAGE $146.36 $139.98 4.6% 76.59% 73.84% 3.7% $112.09 $103.36 8.4% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO APRIL 2012 DOWNTOWN $177.20 $172.31 2.8% 78.92% 76.69% 2.9% $139.84 $132.15 5.8% SAN DIEGO BAY AREAS $199.24 $208.43 -4.4% 70.22% 69.37% 1.2% $139.90 $144.59 -3.2% LA JOLLA $193.35 $188.14 2.8% 71.06% 64.75% 9.8% $137.39 $121.81 12.8% MISSION VALLEY $108.53 $107.28 1.2% 66.30% 67.47% -1.7% $71.95 $72.38 -0.6% MISSION BAY $147.40 $145.25 1.5% 75.09% 73.57% 2.1% $110.68 $106.85 3.6% NORTH COASTAL $129.84 $125.40 3.5% 67.71% 63.48% 6.7% $87.92 $79.60 10.4% NORTH CITY/UTC $140.14 $136.59 2.6% 76.37% 72.15% 5.9% $107.03 $98.55 8.6% SOUTH BAY $55.12 $54.02 2.0% 62.28% 60.76% 2.5% $34.33 $32.82 4.6% 1-15/KEARNY MESA $109.80 $110.62 -0.7% 66.07% 63.65% 3.8% $72.55 $70.42 3.0% SPORTS ARENA/OLD TOWN $94.18 $96.88 -2.8% 67.13% 65.20% 3.0% $63.22 $63.16 0.1% OVERALL AVERAGE $151.90 $149.17 1.8% 73.04% 70.92% 3.0% $110.95 $105.79 4.9% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF APRIL 2012 Less than$60.00 $48.96 $48.16 1.7% 65.08% 65.53% -0.7% $31.86 $31.56 1.0% $60.01 -$100.00 $80.71 $81.11 -0.5% 69.28% 67.26% 3.0% $55.91 $54.56 2.5% $100.01 -$150.00 $123.23 $118.55 4.0% 76.18% 71.36% 6.7% $93.88 $84.60 11.0% $150.01 -$200.00 $169.43 $163.78 3.5% 80.79% 79.62% 1.5% $136.88 $130.40 5.0% Over$200.00 $215.36 $193.16 11.5% 77.37% 74.55% 3.8% $166.63 $144.00 15.7% OVERALL AVERAGE $146.36 $139.98 4.6% 76.59% 73.84% 3.7% $112.09 $103.36 8.4% JANUARY TO APRIL 2012 Less than$60.00 $48.67 $47.22 3.1% 61.66% 60.33% 2.2% $30.00 $28.49 5.3% $60.01 -$100.00 $79.77 $80.65 -1.1% 65.30% 63.95% 2.1% $52.09 $51.58 1.0% $100.01 -$150.00 $124.26 $123.71 0.4% 72.48% 70.26% 3.2% $90.07 $86.92 3.6% $150.01 -$200.00 $174.02 $171.37 1.5% 76.18% 74.39% 2.4% $132.57 $127.49 4.0% Over$200.00 $228.54 $219.05 4.3% 76.02% 72.69% 4.6% $173.73 $159.22 9.1% OVERALL AVERAGE $151.90 $149.17 1.8% 73.04% 70.92% 3.0% $110.95 $105.79 4.9% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF APRIL 2012 Under 100 rooms $120.29 $119.49 0.7% 76.20% 73.41% 3.8% $91.66 $87.72 4.5% 100- 199 rooms $120.33 $112.64 6.8% 71.24% 68.74% 3.6% $85.72 $77.43 10.7% 200-299 rooms $128.98 $123.41 4.5% 76.78% 74.48% 3.1% $99.03 $91.92 7.7% Over 300 rooms $163.67 $157.51 3.9% 78.55% 75.55% 4.0% $128.56 $119.01 8.0% OVERALL AVERAGE $146.36 $139.98 4.6% 76.59% 73.84% 3.7% $112.09 $103.36 8.4% JANUARY TO APRIL 2012 Under 100 rooms $112.76 $109.58 2.9% 73.30% 70.02% 4.7% $82.65 $76.73 7.7% 100- 199 rooms $120.56 $116.89 3.1% 69.15% 66.01% 4.8% $83.37 $77.16 8.0% 200-299 rooms $131.08 $129.09 1.5% 73.84% 73.25% 0.8% $96.79 $94.56 2.4% Over 300 rooms $173.97 $171.44 1.5% 74.18% 71.87% 3.2% $129.05 $123.21 4.7% OVERALL AVERAGE $151.90 $149.17 1.8% 73.04% 70.92% 3.0% $110.95 $105.79 4.9% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF APRIL 2012 ANAHEIM $142.33 $138.00 3.1% 75.67% 78.66% -3.8% $107.70 $108.55 -0.8% COSTA MESA $116.38 $112.50 3.4% 73.99% 75.03% -1.4% $86.11 $84.41 2.0% ORANGE COUNTY AIRPORT $110.48 $107.55 2.7% 72.65% 75.50% -3.8% $80.27 $81.20 -1.1% NORTH ORANGE COUNTY $98.48 $95.19 3.5% 72.89% 72.72% 0.2% $71.78 $69.22 3.7% SOUTH ORANGE COUNTY $204.98 $188.88 8.5% 72.12% 71.70% 0.6% $147.82 $135.43 9.2% NEWPORT BEACH $192.11 $180.32 6.5% 74.42% 70.38% 5.7% $142.97 $126.92 12.6% HUNTINGTON BEACH $211.14 $193.83 8.9% 78.70% 73.69% 6.8% $166.17 $142.83 16.3% OVERALL AVERAGE $147.23 $140.02 5.2% 74.45% 75.64% -1.6% $109.61 $105.90 3.5% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO APRIL 2012 ANAHEIM $146.99 $140.51 4.6% 71.41% 68.65% 4.0% $104.96 $96.46 8.8% COSTA MESA $115.08 $114.31 0.7% 74.11% 74.60% -0.7% $85.28 $85.27 0.0% ORANGE COUNTY AIRPORT $111.72 $111.41 0.3% 74.02% 74.74% -1.0% $82.70 $83.27 -0.7% NORTH ORANGE COUNTY $96.35 $94.83 1.6% 72.30% 72.16% 0.2% $69.66 $68.43 1.8% SOUTH ORANGE COUNTY $195.30 $183.82 6.2% 68.62% 65.92% 4.1% $134.01 $121.17 10.6% NEWPORT BEACH $187.67 $177.32 5.8% 71.73% 67.77% 5.8% $134.61 $120.17 12.0% HUNTINGTON BEACH $199.11 $197.67 0.7% 75.42% 70.89% 6.4% $150.16 $140.12 7.2% OVERALL AVERAGE $146.29 $140.33 4.2% 71.96% 70.00% 2.8% $105.27 $98.24 7.2% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF APRIL 2012 Less than$60.00 $51.23 $49.98 2.5% 76.87% 74.82% 2.7% $39.38 $37.39 5.3% $60.01 -$100.00 $86.46 $85.09 1.6% 73.97% 75.10% -1.5% $63.96 $63.90 0.1% $100.01 -$150.00 $120.68 $117.50 2.7% 75.49% 77.94% -3.1% $91.10 $91.58 -0.5% $150.01 -$200.00 $165.98 $160.81 3.2% 76.33% 76.51% -0.2% $126.69 $123.05 3.0% Over$200.00 $304.31 $280.48 8.5% 70.49% 69.48% 1.4% $214.51 $194.89 10.1% OVERALL AVERAGE $147.23 $140.02 5.2% 74.45% 75.64% -1.6% $109.61 $105.90 3.5% JANUARY TO APRIL 2012 Less than$60.00 $50.04 $48.36 3.5% 76.85% 75.92% 1.2% $38.46 $36.71 4.7% $60.01 -$100.00 $84.34 $82.17 2.6% 66.87% 66.98% -0.2% $56.40 $55.04 2.5% $100.01 -$150.00 $124.63 $123.04 1.3% 72.31% 71.43% 1.2% $90.11 $87.89 2.5% $150.01 -$200.00 $171.80 $167.93 2.3% 74.45% 70.56% 5.5% $127.91 $118.49 8.0% Over$200.00 $291.19 $274.53 6.1% 72.08% 65.44% 10.2% $209.89 $179.65 16.8% OVERALL AVERAGE $146.29 $140.33 4.2% 71.96% 70.00% 2.8% $105.27 $98.24 7.2% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF APRIL 2012 Under 100 rooms $99.12 $98.88 0.2% 74.83% 76.57% -2.3% $74.17 $75.71 -2.0% 100- 199 rooms $113.61 $110.29 3.0% 73.83% 75.30% -2.0% $83.88 $83.05 1.0% 200-299 rooms $142.09 $134.20 5.9% 74.28% 77.89% -4.6% $105.54 $104.52 1.0% Over 300 rooms $169.24 $160.28 5.6% 74.78% 74.83% -0.1% $126.55 $119.94 5.5% OVERALL AVERAGE $147.23 $140.02 5.2% 74.45% 75.64% -1.6% $109.61 $105.90 3.5% JANUARY TO APRIL 2012 Under 100 rooms $95.19 $95.21 0.0% 74.51% 70.73% 5.3% $70.93 $67.34 5.3% 100- 199 rooms $111.90 $107.92 3.7% 70.77% 71.17% -0.6% $79.19 $76.81 3.1% 200-299 rooms $139.26 $134.81 3.3% 72.18% 70.99% 1.7% $100.51 $95.70 5.0% Over 300 rooms $169.20 $161.90 4.5% 72.19% 69.00% 4.6% $122.14 $111.71 9.3% OVERALL AVERAGE $146.29 $140.33 4.2% 71.96% 70.00% 2.8% $105.27 $98.24 7.2% S PKF May 25, 2011 Consulting 865 South Figueroa Street Suite 3500 Mr. Steve Bone Los Angeles CA 90017 President & CEO Telephone(213)680-0900 Telefax(213)623-8240 Huntington Beach Marketing and Visitors Bureau www.pkfc.com 301 Main Street, Suite 208 Huntington Beach, CA 92648 Re: Sports Tourism Sent via email: steve@surfcityusa.com Dear Mr. Bone: We understand that you are interested in generating more overnight visitors for the City of Huntington Beach through an expansion of sports tourism. PKF Consulting was retained by the Huntington Beach Marketing and Visitors Bureau to conduct a brief outline of the best strategies for accomplishing the city's goal of increasing sports related tourism revenue. In accordance with your request, we have completed our analysis and prepared this letter report, which presents our findings and recommendations relative to your request. What is Sports Tourism? Sports Tourism is defined as specific travel outside of the usual environment for either passive or active involvement in competitive sport, where sport is the primary motivational reason for travel. From a sport marketing and sport management perspective, sports tourism consists of two broad categories: 1) sports participation travel; and 2) sports spectator travel. The World Tourism Organization (WTO) now recognizes that sports tourism is an emerging market, based on its remarkable growth in the last twenty years. Sports tourism events at the international, national and regional levels have both a direct and indirect effect for the host destination, whereas the direct effect stems from the attendance of the competitors and/or spectators and the indirect effect from subsequent tourism flows. Trends in tourism over the last decade show that sports tourism is emerging as a significant segment of the global tourism market. The economies of cities, regions and countries around the world are becoming increasingly more reliant on the multi-billion dollar business of sports tourism. It has become a vast international business attracting media coverage, investment, political interest, traveling participants and spectators. In the United States, the Travel Industry Association of America (TIAA) found that since 2005, approximately 38 percent of US adults attended an organized event, competition or tournament as a spectator or participant, while on a trip of 50 miles or more. Sports Tourism Destinations While sports tourism destinations vary greatly in terms of their character and offers, there are core elements that are common in what sports tourists are looking for them to provide. Most destinations have been successful in attracting sport events based on the following characteristics of the host destination: Partnered with CMN,Inc.,an independent member of Colliers Int'I Property Consultants Mr. Steve Bone Huntington Beach Marketing and Visitors Bureau 2 • Access — Sports tourism is dominated by the short-haul market, indicating the need for destinations to be accessible to their key source markets. This includes proper accessibility via automobile and plane. • Climate — Good weather is important to draw both seasonal and non-seasonal sport tourists, as well as being of importance to facilitate certain sporting activities, such as the right wind or sea conditions. • Prestige — For sport participants, some prefer locations with iconic or cult status that gives their offer an added appeal. • Diversity — Very few sports tourists focus solely on their sport for the entire time they are in a destination. Therefore, the most successful destinations provide a wider mix of facilities and amenities, such as sports complexes, restaurants, hotels, bars, spas, and other sporting and leisure-related activities. • Authenticity — A sports tourism destination's ability to retain and communicate authenticity — experiences that give tourists a sense of connection to a destination - is a key determinant of its long term viability and success. Examples of successful sports tourism destinations In addition to the above-mentioned attributes, the most successful destinations leverage all of an area's assets instead of focusing only on marketing specific events or facilities. Furthermore, these destinations are actively engaged with local stakeholders, partner with local businesses and maintain a dedicated sports tourism marketing and sales staff team. Many destinations form sports tourism commissions to facilitate growth in marketing the destination specifically to sports teams and organizations. Often these commissions are a joint effort between cities, municipalities, convention and visitor bureaus, and the like. The following are a handful of local sports tourism commissions throughout the U.S. that are dedicated to marketing their destinations to the sports tourism market. It is important to note that most, if not all, of these commissions are nonprofit organizations based on membership and sponsorship/partnership funding. • Gulf Shores and Orange Beach Sports Commission • Pima County Sports & Tourism Authority • Bluegrass Sports Commission • Palm Beach Sports Authority • St. Louis Sports Commission • Louisville Sports Commission • Kansas City Sports Commission • Shreveport-Bossier Sports Commission Mr.Steve Bone Huntington Beach Marketing and Visitors Bureau 3 Sports Tourism in Huntington Beach Huntington Beach currently hosts several international, national and regional sporting events throughout the year, with most events occurring during the months of June and September. With an 8.5 mile stretch of beach and world-class surfing conditions, most of the events center on ocean water sports, such as surfing, bodyboarding, and kneeboarding. The most notable events include Surf City USA Marathon, Surf City USA Paintball Open, Huntington Beach Sand Soccer, US Open of Surfing, IMG Beach Volleyball Championship, and Surf City Surf Dog. Additional notable events include the Vans Pier Classic, US Open of Bodyboarding, NSSA National Championships, Premier Girls Fastpitch National Championship, Beach (Distance) Derby, and Kneeboard Surfing USA Titles and Festival. The following table is a more exhaustive list of the city's annual event calendar for 2012. Please note, the calendar is only a list of sporting events in Huntington Beach, it is not an exhaustive list of all events within the city. In addition, scholastic team sports played on local campuses and in public parks are not included in this list. February March April May Surf's Up for Down Syndrome OC Roller Girls Roller Derby Life Rolls On-They Will Surf Again OC Walk Like MADD Surf City USA Marathon Vans Pier Classic OC Roller Girls Roller Derby Therapeutic Riding Center Derby Day OC Roller Girls Roller Derby Surf City USA Paintball Open Ragnar Relay AAU Junior Beach Volleyball Open NSSA State College Championships Beach Tennis USA Huntington Beach Open Relay for Life American Pro Surfing Series OC Roller Girls Roller Derby World Outdoor Racquetball Tournament Great Strides Surf City Walk Soccer in the Sand USA Slowpitch Softball NSSA West Coast Championships June July August September US Open of Bodyboarding OC Roller Girls Roller Derby US Open of Surfing IMG Beach Volleyball Championship Premier Girls Fastpitch National Huntington Beach Pier Swim Surf City Summer Showcase(Softball) Championship OC Roller Girls Roller Derby Premier Girls Fastpitch Seaside Series Horse Show Championship Huck Finn Fishing Derby Surf,Sand,and Stroll Fundraiser OC Roller Girls Roller Derby OC Roller Girls Roller Derby HB City Surf Contest Huntington Beach Sand Soccer Project Save Our Surf:Surf 24 Surf City Days Dog-A-Thon and Pet Fair NSSA Southwest Conference Explorer Surf City Surf Dog NSSA National Championships WOW Walk 4 Water Surfing America USA Championships Fana Global Foundation's 5K Walk Premier Girls Fastpitch Qualifier OC SPCA's Walk for the Animals American Pro Surfing Series NSSA Southwest Conference Open Surf Race to Victory SUP Cross ham ionshi October November December January NAMI Walk HB Bicycle Show Ice Skating at the Strand Katin Pro Am Team Challenge HB Pro-Stand Up World Tour Beach(Distance)Derby NSSA Southwest Conference Open OC Roller Girls Roller Derby Blessing of the Waves OC Roller Girls Roller Derby Kneeboard Surfing USA Titles and Festival Surfrider Hacktober Fest Golf Classic Thanksgiving Turkey Trot NSSA Southwest Conference Explorer OC Roller Girls Roller Derby American Pro Surfing Series AVP Championships HB Senior Surf Invitational Scholastic Surf Series While the city features an expansive sports complex in Central Park, it typically operates at capacity with local sporting events throughout the year and, as such, presents limited marketability for sports tourism. However, there are several schools and smaller parks throughout Huntington Beach that could provide the facilities necessary for youth athletics and amateur adult sports. These facilities feature tennis courts, softball diamonds, Mr.Steve Bone Huntington Beach Marketing and Visitors Bureau 4 racquetball courts, basketball courts, volleyball, and swimming pools. Often these smaller sporting events generate the most economic impact for a host destination. The following table includes examples of venue locations throughout Huntington Beach to host these smaller, albeit lucrative, sporting events. Parks Schools Edison Park Goldenwest College Huntington Beach High School Greer Park Edison High School Marina High School Murdy Park Fountain Valley High School* Westminster High School* Worthy Park Ocean View High School Valley Vista High School* Central Park I Dwyer Middle School *Fountain Valley,Westminster and Valley Vista are part of the Huntington Beach School District Opportunities for Huntington Beach Huntington Beach has a long history of surfing and has been able to capitalize on this culture through hosting national and international competitions. In addition, most major sports tourism events in Huntington Beach center on the city's advantageous 8.5 mile stretch of beach. While we believe there is room for sports tourism growth with a beach/ocean focus, we recommend the joint utilization of local parks and schools to attract youth and amateur adult teams. The following list should be reviewed as a starting point for beginning the evolution toward a more all-encompassing sports tourism destination. It is not meant to be an exhaustive list, but one that will initiate the process of ideas and the development of a comprehensive strategic plan. 1. Begin a visioning process with community stakeholders 2. Determine funding sources, nonprofit status 3. Create a sports tourism marketing and strategic plan 4. Assign/hire staff member(s) responsibility of sports tourism marketing 5. Create a sports tourism commission 6. Attain sponsorships from local businesses to aid in funding commission 7. Inventory facilities, amenities, attractions for promotion 8. Partner with Quicksilver and/or Vans to create new events 9. Work with sports-focused travel planners to promote destination 10.Collaborate with adjacent beach communities to cross-promote events 11 .Utilize miles of great surf for surf fishing competitions 12.Paddleboard competitions (i.e. SoCal Ocean Racing) 13.Host triathlons (www.triathlon.org) 14.Utilize the to-be-developed Vans skate park for fantasy camps and competitions 15.Partner with neighboring attractions to offer packages for visitors 16.Host Sand Soccer competitions 17.Become a member of the National Association of Sports Commissions 18.Collaborate with local resorts to host competitions Mr.Steve Bone Huntington Beach Marketing and Visitors Bureau 5 Conclusion Overall, Huntington Beach is a prime destination for sports tourism participants and spectators. Historically, the city has successfully garnered national and international attention as the prime national host destination for amateur and professional surfing and bodyboarding competitions. However, with a desire to expand its sports tourism offerings, Huntington Beach must look beyond the surf for local venues that can cater to the youth athletic and adult amateur sport teams. These teams can provide the greatest economic impact given their non-seasonal, year-round schedule. Equally important is the city's ability to grow sports tourism through the development of a focused strategic plan, the implementation of a dedicated sports tourism marketing staff, and the creation of mutually beneficial partnerships with community stakeholders. Most importantly, Huntington Beach should maintain its unique cultural identity, while enhancing its offerings and promoting the city as complete destination. It has been a pleasure to work with you on this most interesting assignment. If we can be of any further assistance in the interpretation of our findings, please feel free to contact us. Sincerely, PKF Consulting By Bruce Baltin Senior Vice President Addendum STATEMENT OF ASSUMPTIONS AND LIMITING CONDITIONS This report is made with the following assumptions and limiting conditions: Economic and Social Trends-The consultant assumes no responsibility for economic, physical or demographic factors which may affect or alter the opinions in this report if said economic, physical or demographic factors were not present as of the date of the letter of transmittal accompanying this report.The consultant is not obligated to predict future political,economic or social trends. Information Furnished by Others-In preparing this report, the consultant was required to rely on information furnished by other individuals or found in previously existing records and/or documents. Unless otherwise indicated,such information is presumed to be reliable. However, no warranty,either express or implied, is given by the consultant for the accuracy of such information and the consultant assumes no responsibility for information relied upon later found to have been inaccurate.The consultant reserves the right to make such adjustments to the analyses,opinions and conclusions set forth in this report as may be required by consideration of additional data or more reliable data that may become available. Legal Matters - No opinion is intended to be expressed for matters which require legal expertise or specialized investigation or knowledge beyond that customarily employed by real estate consultants. Right of Publication - Possession of this report, or a copy of it, does not carry with it the right of publication. Without the written consent of the consultant, this report may not be used for any purpose by any person other than the party to whom it is addressed. In any event, this report may be used only with proper written qualification and only in its entirety for its stated purpose. Testimony in Court - Testimony or attendance in court or at any other hearing is not required by reason of rendering this appraisal, unless such arrangements are made a reasonable time in advance of said hearing. Further, unless otherwise indicated, separate arrangements shall be made concerning compensation for the consultant's time to prepare for and attend any such hearing. Dissemination of Material - Neither all nor any part of the contents of this report shall be disseminated to the general public through advertising or sales media, public relations media, news media or other public means of communication without the prior written consent and approval of the consultant(s). Distribution and Liability to Third Parties -The party for whom this report was prepared may distribute copies of this appraisal report only in its entirety to such third parties as may be selected by the party for whom this report was prepared; however, portions of this report shall not be given to third parties without our written consent. Liability to third parties will not be accepted. Use in Offering Materials - This report, including all cash flow forecasts, market surveys and related data, conclusions, exhibits and supporting documentation, may not be reproduced or references made to the report or to PKF Consulting in any sale offering, prospectus, public or private placement memorandum, proxy statement or other document ("Offering Material") in connection with a merger, liquidation or other corporate transaction unless PKF Consulting has approved in writing the text of any such reference or reproduction prior to the distribution and filing thereof. Limits to Liability- PKF Consulting cannot be held liable in any cause of action resulting in litigation for any dollar amount,which exceeds the total fees collected from this individual engagement. Legal Expenses-Any legal expenses incurred in defending or representing ourselves concerning this assignment will be the responsibility of the client. HORizon CONSUMER SCIENCE June 15, 2012 Mr. Steve Bone President Huntington Beach Marketing & Visitors Bureau 301 Main Street, Suite 208 Huntington Beach CA 92648 Dear Mr. Bone: We are pleased to present key findings and conclusions from our recently completed study of the economic and fiscal impacts of Huntington Beach tourism for 2011. As you recall the study was based on responses from on-site intercepts among 795 Huntington Beach visitor groups interviewed quarterly during 2011. We used a comparable research methodology as for studies we have conducted in other destinations, listed at the end of this letter. In reviewing the results we want to communicate some additional thoughts for your further consideration as you plan and execute destination marketing programs. Key Findings ■ Tourism is important to Huntington Beach and the economy. The city attracts nearly 3 million annual visitors (from outside Orange County), accounting for close to $300 million in annual direct spending, $8 million in lodging and retail sales taxes, and supporting 2,700 local jobs. At the same time, the $62 average overall per-capita visitor spending is comparably lower than spending by visitors in other coastal cities due to factors discussed below. ® Surf City USA Defines the City. This brand is distinct and authentic; it creates destination awareness and attracts visitors from around the world, positioning 865 S. Figueroa St. Suite 3400 Los Angeles,CA 90017 Phone+1 213-532-3264 Fax+1 213-623-8240 www.market-research.com Los Angeles Melbourne London Hong Kong HBMVB Considerations from Visitor Market Study Huntington Beach in the region as THE beach destination. Visitors are highly satisfied with their stay, highly likely to recommend it, and express strong intentions to return. At the same time, surfing tends to be a highly youth oriented activity. Youth have less disposable income for travel and thus spend less in destinations on retail purchases eating out, arts and amenities than older or more affluent travelers. This is reflected by the types of retail and eateries located in downtown Huntington Beach; more skewed to a surfer market, with less appeal to a broader visitor market. ■ Reach: Visitors originate from worldwide markets, with the vast majority (91%) from Southern California. While this reach generates volume and repeat visitation, it limits visitors' length of stay, their propensity to stay overnight in local hotels, their daily per-capita spending and (resulting) tax impacts and tourism supported employment. ■ Seasonality: Being strongly identified as a beach destination is good for the brand by positioning the destination uniquely and competitively within the greater Southern California visitor marketplace. At the same time, a beach identity acts to concentrate visitation in the peak summer season, similar to many coastal destinations. This leaves a large share of existing hotel and other visitor-serving infrastructure underutilized in other seasons. ■ Competitive Positioning/Marketing: The Orange County visitor market is highly competitive, with individual destinations vying to communicate to visitors messages of distinction. The good news is that OC visitor destinations are taking a cooperative approach to market on a regional basis, thereby efficiently leveraging scarce resources. Thus operating in this milieu, Huntington Beach has to market both individually to capture its own share of visitors, and regionally to leverage limited resources to capture additional visitors it may not be able to reach on its own. Opportunities & Suggested Strategies: Based on the above we see the following opportunities for Huntington Beach to optimize its visitor market. ■ Build from within: Huntington Beach is well positioned to build the brand among its core surf/beach-oriented market to spread visitation into other seasons when weather is as good (or even better) than in summer. Then build compatible market segments to expand seasonality and convert day visitors into lodging guests. One way to accomplish this is through attractive off-season lodging and amenities packaging. ORIZ Page 2 HBMVB Considerations from Visitor Market Study • Add to Existing Offerings: We have seen coastal destinations become year round through various efforts such as: o development that diversified its visitor serving infrastructure o holding larger-scale special events (in addition to US Open of Surfing) and attractions that appeal to a wider audience o co-marketing with complimentary destinations with related appealing offerings, e.g. deserts/golf, mountains/skiing • Market, Market, Market: Tourism has been proven to be a wise fiscal investment that returns far more that it costs. In today's competitive tourism environment, every destination is keenly aware of this and fighting fiercely for each visitor. It is the destinations that keep messages squarely in front of the visitor each and every day that will stay competitive and where tourism as an industry can be counted on over time to support local goals and viability of the destination. • Value Partnership: Underlying all of this is the fact that HBMVB - the city's designated marketing organization - and the City, are partners. Each mutually benefits the other exponentially when they work together. The City invests in viable infrastructure. Visitors who come due to HBMVB efforts are then satisfied with the destination and want to return; when they do, they spend more money that benefits the City. Successful cities have a strong visitor industry and successful visitor industries are located in strong cities. Again it was our pleasure to have conducted this important study for you and please contact me if you have any questions or need further information. Sincerely, Senior Vice Vice President Destinations Where HCS has Conducted Visitor Profile/Economic Impact or Related Studies Beverly Hills Santa Barbara Laguna Beach Santa Clara Newport Beach Santa Clarita Oxnard Santa Cruz Redondo Beach Ventura Santa Monica West Hollywood HOR17on -.-%. IcllllcEl Page 3 • 1 1 ' HORizon CONSUMER SCIENCE -� EXECUTIVE SUMMARY VISITOR PROFILE AND ECONOMIC & FISCAL IMPACTS OF HUNTINGTON BEACH TOURISM FOR 2011 H RIZ n CONSUMER SCIENCE May 21, 2012 Steve Bone, PresidentlCEO Bob Wentworth,Vice President Marketing Huntington Beach Marketing&Visitor Bureau 301 Main Street,Suite 201 Huntington Beach, CA 92648 Dear Mr. Bone and Mr. Wentworth: We are pleased to present the executive summary Visitor Profile and Economic& Fiscal Impacts of Tourism in Huntington Beach for 2011.The annual measures, and our findings and conclusions represent tourism activity based on quarterly on-site visitor interviews and reflect then-current market conditions.While these are not specific measures, the economic model utilized for this study by CIC Research, Inc.generates a reliable and consistent reflection of Huntington Beach's tourism industry situation. Should you have questions or comments regarding, or seek further interpretation or applications of the findings or data, please contact me. Note, neither this report, nor any of its findings or conclusions may be used in any prospectus or public offering or in conjunction with any public or private transactions. It has been our pleasure to work with you, your associates, and the Huntington Beach tourism industry during this most worthwhile engagement. Sin r n- Sr.Vice President 865 S.Figueroa St.Suite 3400 Los Angeles,CA 90017 Phone+1 213-532.3264 Fax+1 273.6238240 ..market-research.con, Los Angeles Melbourne London Hong Kong 2 EXECUTIVE SUMMARY Background ■ Overview: Huntington Beach is a well-known and popular Southern California coastal resort destination, specifically as "Surf City USA." The destination offers a wide range of natural and developed visitor-serving facilities and amenities, including its beaches, surfing and other water activities, the iconic Huntington Beach Pier, as well as diverse lodging, food and beverage outlets, retail shopping, cultural arts venues, and a lively downtown village adjacent to the beachfront. • Objectives: In that tourism is a major part of the local economy, the Huntington Beach Marketing & Visitors Bureau commissioned this first ever comprehensive visitor profile and economic impact study. The study was conducted to measure tourism's annual economic and fiscal contributions to Huntington Beach and to identify visitor trip characteristics and demographics. The results are invaluable to help guide marketing, operations and development planning. • The report and findings contained herein represent calendar year 2011 . 3 Summary of Findings and Conclusions - F� I I ■ Overall, tourism represents an important part of the Huntington Beach economy; indeed, Surf City USA defines the city, creating awareness for and attracting visitors to the area from around the world. It positions Huntington Beach as THE beach destination in the region. ■ Visitors are highly satisfied with their stay there, are highly likely to recommend it to others and say they have high intentions to return. ■ In comparison with some of its neighboring coastal destinations, Huntington Beach is affordable, has a distinct brand and is authentic to that brand. ■ At the same time, the study results reveal that visitors tend to stay about one day overall as they are primarily coming from other areas in Southern California. This tends to limit length of stay, the percentage staying in hotels and daily per capita spending. It also tends to concentrate visitation in the peak summer season, not unlike many other coastal destinations. • Given all its positive attributes, Huntington Beach is well positioned to build the brand among its core beach-oriented market to spread visitation into other seasons when weather is as good (or even better) than in summer. 4 Implications for Marketing Visit Huntington Beach • Context: This study took place when the world economy and travel and tourism were rebuilding from the recent recession. World and national tourism activity grew in 2011 from the past three years, with some indicators exceeding their 2007 records. Therefore, it can be expected that future indicators should improve from these levels given continued economic growth and consumer confidence and effective destination marketing. ■ Trends: Two bright spots for the U.S. travel industry have been in-bound international visitation and regional travel. Both trends are expected to continue and can be capitalized on by Huntington Beach. • International Tourism: International visitors (notably from Canada) comprised 9% of Huntington Beach visitor volume. While international marketing is expensive due to the extensive outreach required, the destination can leverage its resources through partnerships with others in the region and the California Travel & Tourism Commission who engage in such programs. The reward is that more of these visitors stay overnight and spend more money in the area. • Rising regional visitation is likely long-term and Huntington Beach already captures much of its demand form the Southern California market, particularly greater Los Angeles. Targeted concentrated efforts on this market with offer incentives to help convert Angelinos from day to overnight hotel visitors may prove beneficial to the destination. ■ Special Events: Huntington Beach's various annual special events expose the destination to thousands of potential visitors. In particular the US Open of Surfing, held in the peak summer period, may present a valuable marketing opportunity to attract visitors again in non-peak periods. The Bureau may consider working with other stakeholders to develop incentives to encourage return off-peak visits. • Brand: The strength of the Surf City USA brand to create awareness of and to attract visitors to Huntington Beach cannot be overstated. At the same time, the destination has an opportunity to convert more day visitors to overnight, to extend length of stay and to increase their daily spending. 5 Summary of Impacts Huntington Beach visitation collectively reveals the following key economic and fiscal indicator results for 201 I : ■ Direct visitor spending of $281 .9 million in the local economy. • Applying an economic multiplier of 1 .3 to direct spending results in a total of $366.5 million of direct and indirect spending, an increment of $84.6 million spent in the local economy by tourism-serving businesses and employees. ■ Tax revenue to the City of Huntington Beach of $8.2 million from direct visitor spending; $6.6 million is lodging tax and $ 1 .6 million is retail sales tax. • An estimated 2,721 jobs (3.6% of 75,675* citywide workforce) supported by visitor activity ■ Disproportionately high per-capita and aggregated spending by Hotel guests relative to their volume • Disproportionately low per-capita and aggregated spending by Day visitors relative to their volume Workforce based on Profile of City of Huntington Beach, So. California Association of Governments, May 2011 . 6 Huntington Beach Attracted 2.94 million visitors in 2011 Summarized and shown below are estimated visitor volume and spending in Huntington Beach for the study year 2011 . ■ Huntington Beach attracted 2.94 million total visitors in 201 1 . • Average visitor length of stay for all visitors of 1 .56 days, generating 4.57 million total annual visitor days. • Per-capita daily spending per visitor of $61 .68, yielding total visitor spending in Huntington Beach of nearly $282 million. Table 1 — Summary of Visitor Volume and Spending Measure 2011 Total visitors (millions) 2.94 Avg. length of stay (days) 1 1.56 Total visitor days (millions) 4.57 Total visitor spending $281.9 million Avg. Daily Spending/person $61.68 Ll Visitor days is a function of visitor- volume and length of stay. A visitor party of 2 spending 3 days accounts for 6 visitor days. Note:For this study a visitor is anyone who resides outside of Orange County. 7 Activity by Lodging Illuminates Dynamics by Visitor Lodging Segment Comparing key measures by visitor lodging I provides deeper insight of the results, discussed and shown in the table below. ■ As shown, Day visitors are the largest segment with 2.3 million annual visitors and account for 80% of total volume. Another 377,600 or 13% are Hotel guests and 219,500 or 7.5% are Other Lodging guests. • When factoring in length of visit, Day visitors with a one-day stay slipped to a 51% share of the nearly 4.6 million visitor days, while Other Lodging guests, with a 4.5 day stay, rose to a 21% share of visitor days, while Hotel guests spiked to a 27% share with 1.2 million visitor days. • Finally, these dynamics are even more evident and divergent in terms of total spending. Hotel guest spending share soared to almost 60%, with $167 million of the $282 million of total spending, due to their daily per-capita spending of $136. Spending by Other Lodging guests accounted for 17% based on their $48 per capita daily spend, while Day visitors' share slipped to only 23%, at $65.9 million. Table 2 - Visitor Volume, Days and Spending by Lodging Segment Visitor Volume Avg. Avg. Visitor Days Per-Person Total Visitor Spending Travel HB Lodging Length of Group Daily Segment Total Ratio Stay Size Total Ratio Spending Total Ratio Amount Amount Amount Hotel visitor 377,583 12.8% 3.27 3.37 1,233,012 27.0 $ 136.17 $ 167,904,00 59.6 Home visitor 219,482 7.5% 4.5 2.68 997,253 21.8 $ 48.29 $ 48,158,00 17.1 Day visitor 2,342,26 79.7 I.0 3.58 2,342,267 51.2 $ 28.13 $ 65,887,00 23.4 Total 2,939.33 100.0 1.5 3.47, 4,572,S32 100.0 $ 61.68 $ 281,949,00 100.0 "Hotel"represents guests staying overnight any Huntington Beach hotel, motel or inn,"Other Lodging"represents those who stayed in other Huntington Beach paid or unpaid lodging,and"Day visitors" are non-Orange County residents,visiting Huntington Beach during the day but not staying overnight 8 Hotel/Motel Supply & Demand Huntington Beach is part of the greater Orange County lodging market and the Orange Coast submarket. • For 2011 Huntington Beach contained rooms in 17 hotels, motels and inns (where at least 80% of guests stay less than 30 days). • On an annualized basis, Huntington Beach hotels offer 666,490 available rooms. ■ The market achieved an overall occupancy rate of 66.9%, with 445,847 total occupied rooms and an overall average rate of $ 150.85 in 201 1 . Table 3 — Huntington Beach Hotel Supply and Demand Daily Annual Annual Prop- Available Avail. Occupied Occupancy Avg. Room Market Summary erties Rooms Rooms Rooms Rate Rate First Class 3 964 351,860 258,420 73.4% $ 202.19 Mid-Level 7 623 227,395 135,460 59.6% $ 83.03 Value 7 239 87,235 51,966 59.6% $ 72.32 Total Market 171 1,826 666,4901 445,8471 66.90/ 150,85 9 Fiscal/Tax Impacts Visitor spending generates taxes directly to the City of Huntington Beach. • The City realizes all of the 10% "transient occupancy" (lodging) tax I and one percentage point of 7.75% 2 levied on taxable retail items, meals and beverages, and on a portion of groceries and local transportation all of which accrue to the City's general fund. • In 2011 the City received an estimated $8.2 million in taxes from $232. 1 million of taxable visitor spending for lodging and retail items. • Of these taxes attributable to direct visitor spending, nearly $6.6 million was lodging tax and $ 1 .7 million was retail sales tax. ■ There are 74,291 households in Huntington Beach. Thus, in 2011 visitors contributed the equivalent of $ 1 10 per household in taxes to the city's general fund that are used to deliver services and programs to residents. this excludes the 2% levied on hotel guests allocated for the Tourism Marketing District z the retail sales tax was 8.75%in quarters one and two,then reduced to 7.75%in quarters 3 and 4. 10 Tourism Supports Local Employment ■ Net visitor spending is estimated to support 2,721 Huntington Beach jobs. The city has a reported 75,675 jobs; thus tourism supports 3.6% of the citywide workforce. ■ The top employment categories are: • 1,284 or 47% of jobs in eating and drinking outlets (combined meals and beverages) • 852 or 31% of jobs in paid lodging accommodations • 263 or nearly 10% of jobs in retail outlets related to visitor shopping expenditures Table 4 — jobs Supported in Huntington Beach from Tourism Activity Estimated Huntington Beach Tourism-Su iported Jobs Employment Category 2011 Ratio Lodging 85 31.3°! Food service 99 36.5 Beverage places 29 10.7%. Shopping/gifts 26 9.70 Mus. heater Admissions 2A 0.90/ Local Transport/Parking 22 8.30/ Amenities Health Spa 2A 0.80/1 Activities 3 1.10M Groc. Incidentals 121 0.80/ Total I 2,72A 100.00A i Summary Visitor Profile F� I I Huntington Beach visitors in 201 1 ... • Mainly U.S. residents, the majority of who resided in California and primarily from Southern California. • Comparable visitation between first timers (47%) and those who had visited in the past three years (53%). • Huntington Beach was the main trip destination for six in ten visitors. • Two-thirds arrived in Orange County by personal vehicle while nearly one-quarter arrived by air, thus reflecting the stronger regional base of HB visitors. • Three-quarters were in Huntington Beach for vacation/leisure purpose. ■ The most-named activity by seven of ten was going to the beach while in HB. • Primarily, 80% were Day visitors and 20% stayed overnight in Huntington Beach, of which 63% lodged in a local hotel. ■ Each visitor spent an average of $61 .68 per day in Huntington Beach. ■ Most (71 %) visitor groups included spouses/partners and/or other family members; these family groups averaged 3.6 people in size. • Six of ten visitors are married/partnered, they average nearly 37 years of age and had an overall average household income of $79,000 for 2011 . 12 i Profile of a Typical Huntington Beach Visitor Table 5 - Summary Visitor Profile Characteristics Characteristic 2011 California resident visitor 55% Other U.S. resident visitor (excl. California) 36% International resident visitor 9% First-Time Visitor/% Repeat Visitor 47%/53% # prior visits (past three years - repeat visitors) 8.7 Huntington Beach named main trip destination 61% drove own vehicle/% airline into Southern California 68%/23% Visiting Huntington Beach for pleasure/leisure/vacation 77% Top activities in Huntington Beach: going to the beach 70% Top HB venue visited: beaches 73% of visitors staying Overnight/% Day visitors in Huntington Beach 200/o/80% of Overnight Visitors staying in a Huntington Beach hotel 63% Average stay in Huntington Beach - all visitors/all overnight visitors (nights) .7/3.5 Average stay in Huntington Beach - all hotel guests (nights) 3.2 Average daily spending per person in Huntington Beach - all $61.68 Average daily spending per person in Huntington Beach - Hotel guests $136 Average daily spending per person in Huntington Beach - Other lodging $48 Average daily spending per person in Huntington Beach - Day visitors $28 traveling with family 71% Average family group size (persons) 3.6 married or partnered/% single 630/o/35% Average age (respondent) 36.8 Average annual household income (2011 estimate) $79,000 13 Top Feeder Markets ■ California is by far the top domestic feeder market, with 60% of U.S. visitation. Arizona is a distant second with nearly I I % and Utah next with 5% of U.S. market share. ' Western Canada is the top international feeder market at 31 %, followed by the U.K. with 18% and Eastern Canada with 16% (thus Canada combined accounts for 47% of international visitation). Table 6 - Top US and International Feeder Markets US Resident Int'I Resident Market Share of U.S. Market Share of Int'I. California 60.3% Canada - Western 31.3% Arizona 10.5% United Kingdom 17.7% Utah 4.5% Canada - Eastern 16.1% New Mexico 2.9% Europe - Western (excl. UK) 11.5% Nevada 2.5% Europe - Central & Eastern 9.9% Texas 2.2% Mexico 4.9% Colorado 2.2% Australia/New Zealand 4.1% New Jersey 1.4% South America 2.1% Washington 1.2% Middle East 0.8% Illinois 1.1% All Other 1.6% Top Markets 88.8% Top Markets 100.0% 14 Huntington Beach Marketing and Visitors Bureau Board of Directors Annual Marketing Meeting Tuesday,May 22,2012, 12:00 P.M. Hyatt Regency Huntington Beach Resort&Spa—Vista 2 21500 Pacific Coast Highway Huntington Beach,CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting.The agendas are also posted on the HBMVB website at surfcityusa.com. Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492 or bob@surfcityusa.com HBCVB Mission:To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending,destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Marco Perry 2. Roll Call: Ali Barnes Beukema Bunten Devitt Dodge,Ga net Patel Per 'Shafer Shields Smith,Torrence,Vaughan,Wheeler i 3. Announcement of Late Communications 4. Public Comments—Chairperson(limited to 3 minutes/person)':,)�,,� The HBMVB welcomes public comments on all items on this agenda or of'commumty interest. We respectfully request that this public forum be/utti1' dyin.dpositive and/or constructive manner.Please focus your comments on the issue or concern that you would like to bring to the attention of the Board. �� `�\J' .5. Approval of March 20, 2012, Board Meeting Minutes,(blue pages) 6. TOT report by City ink pages) y. Chairman's Report by Chair Marco Perry\, a. Annual Audit presentation Lori Nicoso.— 'and Linda Hurley from MGO b. Addition of Sunset Beach lodging to Huntington Beach Hotel/Motel BID c. Licensing Agreement,with�St nGeorge&Carnegie—Steve Bone d. Adoption of revised Bylaws'''—Nicole Llido e. Annual review of Strategic Plan, f SurfCityUSA Food&Be-6e age Marketing Association 8. Financial Report by,CFOsJD Shafer(green pages) 9. Sales and Marl�eting Update—Bob Wentworth a. Marketing Update ��. >f'/Web�si te update b. International Market HBMVB Board Agenda 5-22-12 Page 1 of 3 t Huntington Beach Marketing and Visitors Bureau Board of Directors Annual Marketing Meeting Tuesday,May 22, 2012 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where the�Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beve ag.e, 4ransportation, sightseeing, or other services or facilities of stakeholders, including,but_no limited 1 to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts; B. Changes or proposed changes in the prices o> rate's.of ho,telmotel rooms,food and beverage, transportation, sightseeing, or othe�ser%r s offered to customers of the hotel and motel industry; 7x / C. Formulas,procedures, or means' or the establishment and determination of prices, rates, discounts, terms, and conditions,or rental;` N D. Plans of individual stakeholders covering increases or reductions in distribution or marketing of particular products-or services. E. Restrictions on legal adverb ng promotional activities. F. Matters relating to actual or,,potential suppliers or customers that might have the effect of excluding, them fr-om,any market or of influencing others not to deal with them. J Huntington Beach Marketing and Visitors Bureau Board of Directors Annual Marketing Meeting Tuesday,May 22, 2012 - Pow Wow - California Cup c. Group Sales-Chris Anderson - Leads - Upcoming shows 10. PR/Media Update-Madison Fisher 11. Visitor Services and Publications Update-Nicole Llido 12. Film Commission Update-Briton Saxton " 13. Sustainable Tourism Committee Update-Jerry Wheeler 14. Advocacy Committee Update-Steve Dodge 15. President's Report- Steve Bone a. Office space requirements -�1 ' b. Huntington Beach International Surfing Museum/ Downtown Post Office update c. Orange County Visitors Association Annual Conference�� f d. PKF Trends report e. National Tourism Week j f. Approval of new Cultural&HeritageTourism Committee g. "Sports Destination Tourism Whitepaper"`\ 16. New Business 17. Open Discussion/Announcement's->:- 18. Adjournment `° '� X Next Board Meeting: June'i9,,.20 2;,J3:3opm at The Waterfront Beach Resort,a Hilton Hotel PRESENTATION BY I /N/NOCEAN OF NEW MARKETING CAMPAIGN Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, March 20, 2012 3:30 p.m. The Waterfront Beach Resort, a Hilton Hotel 21100 Pacific Coast Hwy. Huntington Beach, CA 92648 BOARD MEMBERS PRESENT: Brett Barnes,Suzanne Beukema,Paul Devitt,Steve Dodge,Kiran Patel, Marco Perry,JD Shafer,Tom Shields,Gordon Smith,Dean Torrence, Robert Vaughan,Jerry Wheeler GUESTS PRESENT: Mike Rehder and Brian Betts from Innocean STAFF PRESENT: Chris Anderson,Steve Bone,Nicole Llido, Briton Saxton,Jamila Tahir,Bob Wentworth 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 3:34 p.m.by Chair Marco Perry 2. Roll Call 3. Public Comments—None 4. Approval of February 28, 2012,Board Meeting Minutes—Motion/second by Shafer/Patel. Ayes unanimous. Minutes approved. 5. TOT report by JD Shafer—First TOT Report to include Sunset Beach. 6. Financial Report by JD Shafer—Awaiting strategic plan from Innocean in order to allocate funds for marketing projects.Motion/second by Dodge/Barnes.Ayes unanimous.Financials approved. 7. Chairman's Report by Chair Marco Perry a. Annual audit presentation—Auditor not ready to present at this meeting. Report will be given at next BOD meeting. b. Presentation by Innocean 8. Sales and Marketing Update—Bob Wenworth a. Marketing Update b. International Market - Pow Wow - CA Cup—Steve attending on behalf of the Bureau c. Group Sales—Chris Anderson Leads, Upcoming shows—attending Collinson Media tradeshow in April 9. PR/Media.Update Madison Fisher—Alaska Airlines in-flight ad coming soon.Updated the Facebook page in new timeline format; included historical HB items. 10. Publications Update—Nicole Llido—Dining Guide will be on surfcityusa.com by end of March. 11. Film Commission Report—Briton Saxton—USA network pilot show shot in HB. Met with Innocean to discuss Film Commission website updates.Met with Marilee at HB Chamber for help on marketing the Film Commission to local businesses. 12. Sustainable Tourism Committee Report—Jerry Wheeler—Village Green Global project is underway. Marilee at the Chamber is going through the program to be an ambassador to the community and businesses once the program is done. 13. Advocacy Committee Report—Steve Bone—Bureau Staff presented at March Chamber Board 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, March 20, 2012 meeting. Continuing to work on way finding signage for HB. 14. President's Report—Steve Bone a. Form 70o,due 4/2/12 b. Revised Bylaws c. Huntington Beach International Surfing Museum update d. Orange County Tourism Council e. Dining Guide and Visitors Guide f. PKF Trends report—see packet g. HB Chamber Annual Economic Conference: Hospitality Panel h. National Tourism Week i. Sunset Beach TOT/BID collections 15. Open Discussion/Announcements—Conflict with next BOD meeting date due to quite a few BOD members out of town. Motion to cancel April 17th BOD meeting and push through to May's Annual Meeting by Dodge/Patel. Ayes unanimous.Motion approved. 16. Motion to adjourn meeting—Motion/second by Shafer/Patel.Ayes Unanimous. Meeting adjourned at 4:45 P.m. 2 City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Huntington Beach Hotels 10 %Transient Occupancy Tax Receipts Reflecting March Occupancies Current Month - March 2012 *Year to Date - March 2012 Last Year This Year Chan e %Change Last Year This Year Chance %Change $597,227 $587,651 9,576 1.6 $2,614,574 $2,815,334 $200,759 7.7% *Excludes audit Monthly TOT Comparison to Prior Years Anal (in thousands) 7 000 $900,000 $800,000 =Prior Veer �3 Year Average $6,000 - ; ------ $6,000 $700,000 +cunentvear $600,000 $5.000 _ $5,810. _.._.__ $5,000 $5,417 $500,000 $400,000 $4,000 . . 2,920 - $4,000 $2,920 $2.615 $2,815 $300,000 53,000 $2217 - $2191 $3,000 $200A00 $100,000 S2,000 -------- - - - -- ----- - $2,000 $0 AL $1,000 $1,000 o4`apa` �,oe` �,oe`'c�atl �aA a�Lc PQi� �,a'� Baca Vol 2007/08 2008109 2009110 2010111 2011112 Ile,a e� a Ea e et' Q 5m Fiscal Year2008109 Fiscal Year2009110 Fiscal Year 201 Oil 1 Fiscal Year2011/12 %Chance %Chance %Change %Chanae Actual Prior Yr Actual Prior Yr Actual Prior Yr Actual Pdor Yr October $441.902 (21.6%) $411,281 (6.9%) $482,256 17.3% $544,346 12.9% November $399.398 (4.9%) $291,335 (27.1%) $371,225 27.4% $398,760 7.4% December $278,148 (17.5%) $266,439 (4.2%) $317,068 19.0% $322,930 1.9% January $349,357 (29.7%) $365,195 4.5% $411,586 12.7% $448,939 9.1% February $358,467 (30.0%) $369,754 3.1% $435,213 17.7% $512,707 17.8% March $389,473 (34.0%) $487,182 25.1% $597,227 22.6% $587,651 (1.6%) April $429,997 (9.9%) $438,887 2.1% $498,193 13.5% $0 May $429,830 (21.9%) $521,685 21.4% $542,793 4.1% $0 June $518,406 (9.6%) $585,841 13.0% $599,228 2.3% $0 July $706,133 (11.6%) $797,084 13.0% $896,914 12.5% $0 August $669,946 (13.7%) $770,659 15.0% $794,534 3.1% $0 September $446,966 (9.4%) $605,027 13.0% $541,630 7.3% $0 Total: $5,417.022 (17.8%) $5,810.369 7.3% $6,487,867 11.7% $2,815,334 7.7% Budget $7,500,000 15.4% $5,400,000 (MO%) $5,535,000 2.5% $6,500,000 17.4% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Huntington Beach Hotels 2% Business Improvement Assessment District Reflecting March Occupancies Current Month - March 2012 *Year to Date - March 2012 Last Year Thls Year Chan a %Change Last Year This Year Change a Chan e $119,446 $117,530 $1,916 1.6, $522,120 $563,065 $40,945 7.8°% `Excludes audit and includes rate change from 1%to 2% Monthly BID -"'orY°'r m Coparison to Prior Years a�3Yev Aveape •Annual (in thousands) YTD $190,000 � CummYeer $180,000 $1,400 - - -. _.- $1,500 $170,000 _.. $160,000 $1,300 $1,300 $150,000 $140,000 $1,200 --- ---- $130,000 $1,100 $120,000 $1,100 - $110,000 $100,000 $90.000 $1.000 a900 $80,000 $70.000 $900 - - $700 $60,000 $50,000 $800 $40,000 $500 $0,0.000 $700 $10,0000 _ _ - _ _ _ - $600 $300 6 cA o'c i� a9 as �H fie` ,oz` ' `oa ado P�a,P �`4, �a` PQ 'P )o u0 oaa $500 $100 moo° �e�' Qa F yaQ` 2007108 2008109 2009110 2010111 2011112 Fiscal Year 2008109 Fiscal Year 2009/10 Fiscal Year 2010111 Fiscal Year 2011112 %Change %Change an ePri r %Change Actual Prior Yr Actual Prior Yr Actual Yr Actual Prior Yr October $44,190 (21.6%) $41,114 (7.0%) $95,960 133.4% $108,869 13.5% November $39,940 (4.9%) $29,110 (27.1%) $74.181 154.8% $79,752 7.5% December $27,816 (17.5%) $26,619 (4.3%) $63,221 137.5% $64,586 2.2% January $34,936 (29.7%) $36,508 4.5% $82,281 125.4% $89,788 9.1% February $35.847 (30.0%) $36,975 3.1% $87,032 135.4% $102,541 17.8% March $38.940 (34.0%) $48,694 25.0% $119,446 145.3% $117,530 (1.6%) April $43,000 (9.9%) $43,889 2.1% $99,638 127.0% $0 May $42,983 (22.0%) $52,106 21.2% $108,555 108.3% $0 June $51.836 (9.6%) $58,565 13.0% $119,567 104.2% $0 July $70.481 (11.6%) $79,652 13.0% $179,383 125.2% $0 August $66,995 (13.7%) $77,048 15.0% $158,758 106.1% $0 September $44,640 (9.5%) $50,494 13.1% $108,326 114.5% $0 Total: $541.604 (17.8%) $580,773 7.2% $1,296,347 123.2% 563 065 7.8% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011112 Huntington Beach Hotels Transient Occupancy Tax Receipts Reflecting March Occupancies Hotels Over 151 Rooms Hotels Under 150 Rooms Current Month - March 2012 Current Month - March 2012 Last Year This Year Chance %Change Last Year This Year Chan a %Change $518,135 $498,75719,377) (3.7/0) $79,092 $88,894 $9,801 12.4% Monthly TOT Receipts Under Over 151 150 aa�Over 151 Rooms ---Under 150 Rooms Receipts $800,000 $210,000 $700,000 --- - - - $180,000 $600,000 $150,000 $500,000 - $120,000 $400,000 $300,000 • $90,000 • • $200,000 - • $60,000 $100,000 - - $30,000 $0 $0 October November December January February March April May June July August September Fiscal Year 2010111 Fiscal Year 2011/12 City Fiscal Over 151 %Change Under150 %Change Over 151 %Change Under150 %Change Period Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr October $411,253 19.1% $71,003 7.6% $469,428 14.2% $74,918 5.5% November $311,718 30.0% $59,507 15.5% $343,622 10.2% $55,138 (7.3%) December $261.570 21.3% $55,497 9.2% $261,631 0.0% $61,300 10.5% January $352,141 10.4% $59,445 28.5% $385,545 9.5% $63,395 6.6% February $374,246 21.1%, $60,966 0.4% $440,738 17.8% $71,969 18.1% March $518,135 24.6% $79,092 10.9% $498.767 (3.7%) $88,894 12.4% April $418,926 13.7% $79.267 12.8% $0 $0 May $456,912 2.4% $85,881 13.9% $0 $0 June $501,360 1.2% $97,869 8.1% $0 $0 July $751,709 12.1% $145,204 14.6% $0 $0 August $669,878 2.3% $124,657 7.4% $0 $0 September $456,396 6.8% $85,234 9.7%, $0 $0 Total: 484 244 22.4% $1,003,623 21.6% $2, 99,721 (3.7%) $415,613 12.4% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Sunset Beach Hotels "10 %Transient Occupancy Tax Receipts Reflecting March Occupancies I, Monthly TOT $13,000 $12,000 $11,783 $11,000 $10,000 $9,000 $8,000 $8,671 $7,000 $7,555 $7,345 $6,000 $6,912 $6,246 $5,000 0,:od,0 No ember oecembec �a��aN Feb1�aN Mac, —Fiscal Year 2011/12 Fiscal Year 2011/12 October $8,671 November $7,345 December $6,912 January $6,246 February $7,555 March $11,783 April $0 May $0 June $0 July $0 August $0 September $0 Total: $48,511 Some declines are due to long-term stay exemptions. Huntington Beach Hotel/Motel Business Improvement District 301 Main Street,Suite 208 Huntington Beach,CA 92648 April 10,2012 Mayor Don Hansen City of Huntington Beach 2000 Main Street Huntington Beach,CA 92648 Re:Sunset Beach Lodging Dear Honorable Mayor Hansen: On behalf of the Board of Directors of the Huntington Beach Marketing and Visitors Bureau, this letter requests the City of Huntington Beach to take all necessary action to formally incorporate all lodging facilities within the previous Jurisdiction of Sunset Beach into the existing Huntington Beach Hotel/Motel Business Improvement District. S' e el , t TVlarc erry Cha' man,Huntington Beach Marketing and Visitors Bureau Board of Directors cc: Fred Wilson Bob Hall Kellee Fritzal MANAGEMENT AND LICENSING AGREEMENT This Management and Licensing Agreement("Agreement") is made and entered into effective as of May 1, 2012 ("Effective Date")by and between Huntington Beach Marketing and Visitors Bureau ("HBMVY)and ST.GEORGE& CARNEGIE("S&C"). In consideration of the terms and conditions set forth below,I-MMVB and S&C agree as follows: I i WHEREAS,HBMVB and S&C desire to enter into an arrangement in which S&C will handle the management of a licensing program as more particularly set forth herein; WHEREAS,the parties intend that S&C establish relationships throughout Orange County for projects that will involve a SUW CITY USAF licensing,branding and marketing program("Program"); and WHEREAS,the parties intend for S&C to manage and otherwise handle the Program for HBMVB. NOW THEREFORE,in consideration of the terms and conditions herein,the parties agree as follows: 1. SERVICES. S&C skull, during the term of this Agreement, and any extension of this Agreement, thereto, act as HBMVB's manager in connection with the management and handling of the Program, including marketing, public relations, licensee support and payment compliance thereof ("Services"), All legal services will be performed wider the separate engagement letter by S&C, S&C and HBMVB will provide the services set forth in Exhibit A,"Services and Responsibilities" By way of clarification, the Program does not include projects(s) relating to the Surfing Heritage Museum, Huntington Beach Post Office and/or Huntington Beach Downtown Library as well as other fundraising projects by IIBMVB for any surfing museum,office space and/or any other museum project in Huntington Beach.. 2, FEES. 2,1,Management and Licensing Fees. S&C will be paid fees ou all the Program activities under this Agreement. S&C will receive a percentage of all amounts raised for IIBMVB after In"»t euionlgieament-hb111W-r20423 FfkgC - on rdaff "T Uri" " ' ' MANAGEMENT AND LICENSING AGREEMENT any reductions of actual expenses and reasonable as set forth in Section 2.2 below. All Services under the Program will be approved by HBMVB. 2.2. Start Up Fees, The startup fee for establishing and initiating the Program("Start Up Fee")is Fifty Thousand Dollars($40,000). The Start Up Fee will be reduced on a proportional basis on an annual basis for the term of the Agreement. By way of example,on each anniversary date during the term of the Agreement,the balance of the Start Up Fee will be reduced by the applicable On.e-Fifth(1 /5)of the amount of the Start Up,Fee on each anniversary of the Agreement for a period of Rive(5)years, 2.3. Amounts to be Paid. The following amounts will be paid: Seventy-Five Percent (75%)of the amounts raised will be paid to S&C and Twenty-Five Percent(25%)will be paid to HBMVB net all actual and reasonable expenses(e.g.,out-of-pocket,travel expenses,etc.--but does not include salaries,general overhead or staff expenses.) 3. POST TERMINATION. In the event of a terniination for any reason, S&C shall be entitled to a post-termination royalty in the amount of the current percentage level of license fees (as listed above in Paragraph 2)in effect at the time of termination for the term of the respective license arrangement for which S&C has been responsible for acquiring,including any renewals,modifications,amendrnents and extensions thereof and any expenses incurred therewith not to exceed a time period of Rive(5)years after ten-nination. 4. LICENSE. Each party agrees to provide the other party its respective intellectual propertyand grants to the other party a non-exclusive,worldwide,non-transferable and royalty-free license for the sole use of and purpose for performing the Services, , 5. CONFIDENTIALITY, Each party agrees to maintain in confidence, not disclose to any third party and not to use in any unauthorized manner the confidential, proprietary and trade secret infonnation of the other party, both during and after the term of this Agreement. The foregoing Page 2 Collfidonfi4l X»fonu tion MANAGEMENT AND LICENSING AGREEMENT confidentiality obl''gatiom shall not apply to the extent that such information enters the public domain through no fault or action of S&C or where disclosure is compelled by court order, 6, TERM AND TERMINATION. 6,1. The initial tern of this Agreement shall be Five(5)years from,the Effective Date. Renewal of this Agreement will require the prior written agreement of both parties. 6.2, HBMVB may terminate this Agreement for its convenience at any time subsequent to the :First Two (2) yeat's of the Effective Date of this Agreement with Ninety (90) days notice and upon payment of the relevant prorated amount of the Start Up Fee(as described in,Section 2.2). 7. ASSIGNMENT. This Agreement is personal to the parties and may not be assigned or delegated for any reason, in whole or in part, without the non-assigning party`s prior written consent thereto, such consent not to be unreasonably withheld, except in connection with a merger, acquisition, sale or other corporate transaction, 8. INDEPENDENT CONTRACTORS. Each party is an independent contractor, and this Agreement will not be construed as creating a joint venture,partnership or agency relationship between the parties hereto nor will either party have'the right, power, or authority to create any obligation or duty, express or implied,on behalf of the other. 9. SEVER.ABILITY. In the event that any provision of this Agreement is determined to be invalid or unenforceable by any court or arbitrator of competent jurisdiction, such provision shall be interpreted consistent with the parties'original intent to the maximum extent permitted by applicable law, and such determination shall in no way affect or limit the validity or enforceability of the remainder of this Agreernnent. Lnansgcanentgreeulet�t-hbnivb7 i20423 Page 3 Confidential Information MANAGEMENT AND LICENSING AGREEMENT 10. MYSCELLANEOUS, This Agreement will be subject to and construed in accordance with the laws of the State of California,USA, applicable to agreements made and to be wholly performed therein, and is intended by the parties to be the final, complete, and exclusive expression of their agreement and understanding and supersedes all prior and contemporaneous contracts,representations and understandings (written or oral) between the parties concerning the subject matter hereof. Any disputes arising in connection with this Agreement shall be heard in the state and federal courts located in Orange County, California. This Agreement may not be amended,modified or waived except in a writing signed by both parties, Any notices required or given hereunder shall be written, be deemed effective upon receipt and shall be delivered or sent to each party's principal executive offices or residence,as applicable, IN WITNESS WHEREOF,the parties acknowledge and agree to the foregoing terms and conditions, effective as of the date first set forth above, ST.GEORGE& CARNEGIE I;KNTIINYGTON BEACH MARIKE'TING AND VISTORS BUREAU By: By: Name: Ardelle C. St.George Nance: Steve Bone ,I Title:_ Mannina Partner Title: President and CEO 3 Date; Date: '"'11118i1II�6111ER�TYCCIF1BRt=�I�7lT}Y�=j'Z���� ��'�"""' �'8�0•� . .... G-'OP1�Ii�.@i]t�Et�=Tl]°fF31'EY1RtTOn'.. ___ . MANAGEMENT AND LICENSING AGREEMENT EXHIBIT A SERVICES AND RESPONSIBILITIES The parties will perform the following Services described hereunder: 1. S&C 1.1.Licensing. 1.1.1, Review potential Program considerations and establish licensing controls as Agreed to by HBMVB. 1.1.2. Coordinate licensing activities with BBMVB and marketing team. 1.1.3. Locate,identify, solicit and screen qualified potential candidates as Licensees. 1.1.4. Obtain and screen qualified potential leads from HBMVB for Licensees and other sources approved by HBMVB, 1.1.5. Any agreement entered into with any Licensee(s)will be approved in advance by HBMVB. No agreement shall exceed a Five(5)year period. Upon approval of HBMVB,S&G may provide an option to extend the license term in an agreement with any Licensee(s)for a time period agreed upon by HBMVB, 1.2.Licensee Support. 1.2.1. Coordinate various parties'participation in the Licensing Program in accordance with the agreed upon Licensee strategies. 1.2.2. Ensure that the Licensing Prograin supports the image,quality and value associated with HBMVB and establish and monitor procedures for the approval by HBN4VB of the Licensing Program at each stage of development,all in coordination with and approval of HBMVB. 1.2.3. Participate in Licensing Program and Events with the various parties, 11ll11Iagoinentgnolllollt-l]binvbT -I20423 Page 5 Confiden-'al Information MANAGEMENT AND LICENSING AGREEMENT 1.2,4, Create and maintain prospective and actual Licensee databases. 1.3. Collection of Amounts Due. 1.3.1. Collect all monies due from various parties relating to the Program. 1.3.2. Monitor Licensee reports and provide notice to HBMVB of any known issues. 1.3.3 Assist HBMVB in the management of Licensee agreements. 1.3.4. Prepare reports on a quarterly basis,regarding amounts due under the Program. 2. HBMVB 2.1. Funding for Initial Promotional Materials. Providing funding for the following: 2.1.1. Single Page(4 color Quantity 2000)Licensing Brochure Inserts-$1700, 2.12, Miscellaneous copies for handouts and other promotion matters-$800 2.1.3. Giveaway items-$500 2.1.4, Total Initial Promotional Costs-$3000 2.2. Funding for Additional Promotion Materials--To be mutually agreed to, 2.3. Website Support and.Maintenance. A 2.3,1, Provide and maintain a Licensee web page =PP 2.3.2. Licensee webpage link to be prominently displayed on the first page of the ' HBMVB website as mutually agreed to. 2.4. Provide Administrative Support for the Surf City USA°Licensing Program. r Summary of Changes to HBMVB Bylaws Over the last few months, the Bureau staff has worked with John Lambeth at Civitas to update our bylaws to ensure they align with the appropriate rules and regulations for non-profit organizations in the State of California, including the Ralph M. Brown Act. The following is a summary of the major changes to the bylaws. 1. Clarification of process in the event of dissolution of the HBMVB. • Article III, Section 1:Assets o The new section reads as follows: "Upon the dissolution or winding up of the Corporation, after payment of, or provision for payment of, all debts and liabilities of this Corporation, the remaining assets shall be distributed to a nonprofit fund,foundation or corporation which has been formed to provide benefits or services for Huntington Beach and which has established its tax exempt status under§501(c)of the Internal Revenue Code." 2. Addition of a section that defines membership in the HBMVB. • Article IV, Section 1: Definitions o The new section reads as follows: "This corporation shall have no members within the meaning of the California Nonprofit Mutual Benefit Corporation Law, pursuant to Corporation Code §7332(a). As used herein, the term members shall refer to Directors. The Board of Directors may, in its discretion, admit individuals to one or more classes of nonvoting members; the class or classes shall have such rights and obligations as the board finds appropriate." 3. Clarification of term served by the immediate past-chairperson. • Article V, Section 3: Criteria o The updated section reads as follows: "The immediate past-chairperson of the board, who may be an elected or appointed Director, shall serve as a Director. If there are fifteen (15) Directors, the immediate past-chairperson may be one of the fifteen (15). The number of Directors may be increased to sixteen (16) by a Resolution of the Board, only to allow the immediate past-chairperson to remain on the Board." 4. Addition of a section identifying the specific powers of the Board of Directors. • Article V, Section 6: Specific Powers o The new section reads as follows: "Without prejudice to the general powers set forth in Article V, Section 6 of these Bylaws, but subject to the same limitations, the Board shall have the power to do the following: A. Appoint and remove, at the pleasure of the Board, all corporate officers, agents, and employees; prescribe powers and duties for them as are consistent with the law, the Articles of Incorporation, and these Bylaws; fix their compensation; and require from them security for faithful service. B. Change the principal office or the principal business office in the County of Orange from one location to another; cause the corporation to be qualified to conduct its activities in any other state, territory, dependency, or country; conduct its activities in or outside California; and designate a place in the County of Orange for holding any meeting of members. C. Borrow money and incur indebtedness on the corporation's behalf and cause to be executed and delivered for the corporation's purposes, in the corporate name, promissory notes, bonds, debentures, deeds of trust, mortgages, pledges, hypothecations, and other evidence of debt and securities." y 5. Change to the occurrence of vacancies on the Board of Directors. • Article V, Section 7: Occurrence of Vacancies o The updated section reads as follows: "A vacancy or vacancies on the Board shall occur in the event of: A. The death, removal or resignation of any Director; or B. The declaration by resolution of the Board of a vacancy in the office of a Director who has been convicted of a felony, declared of unsound mind by a court order, or found by final order or judgment of any court to have breached a duty arising under Corporations Code§7238, the provisions of the Huntington Beach Hotel Business Improvement District(BID), or other applicable laws; or C. An increase in the authorized number of Directors; or D. The failure of a Board member to meet the criteria in Section 3 of this Article; or E. The declaration by resolution of the board of a vacancy in the office of a director who has been absent from three consecutive regular meetings of the board during that director's current term of office, unless that director was confined by illness or the absence was approved by the board. F. The failure of an election to elect the number of Directors required to-be elected in that election." 6. Clarification of process to fill vacancies on the Board of Directors. • Article V, Section 8: Filling Vacancies o The updated section reads as follows: "Vacancies on the Board may be filled by approval of the Board, or if the number of Directors then in office is less than a quorum, by either: A. The affirmative vote of a majority of Directors then in office at a meeting held according to the notice provisions of these Bylaws and the Ralph M. Brown Act; or B. A sole remaining Director." o Please note the following has been removed from the bylaws. This means directors who terms have expired are no longer allowed to continue to serve, even if their position is not filled. "The failure of the directors, at any meeting at which directors are to be elected, to elect the number of directors to be elected at that meeting, notwithstanding the fact that a director whose term has expired is continuing to serve until a successor is elected and qualified." 7. Addition of section regarding resignation of a Board of Director. • Article V, Section 9: Resignation of Directors o The new section reads as follows: "Any Director may resign by giving written notice to the chair of the Board, if any, or to the president or the secretary of the Board. The resignation shall be effective when the notice is given unless it specifies a later time for the resignation to become effective. If a Directors' resignation is effective at a later time, the Board may elect a successor to take office as of the date when the resignation becomes effective." 8. Clarification of process to remove a Board of Director. • Article V, Section 10: Removal of Directors o The updated section reads as follows: "Any Director may be removed, with or without cause, by the vote of the majority of the members of the entire Board of Directors at a special meeting called for that purpose, or at a regular meeting, provided that notice of that meeting and of the removal questions are given as provided in Article VI." 9. Clarification of compensation of Board of Directors. • Article V, Section 11: Compensation and Reimbursement o The updated section reads as follows: "Directors shall serve as volunteers and shall not be compensated. Directors may be reimbursed for expenses, as the Board may establish by resolution to be just and reasonable to the corporation at the time that the resolution is adopted." o Please note the new section replaces the following: "(a)The officers shall be paid such reasonable compensation as may be set from time to time by the board of directors, in its discretion, or agreed to by the board as part of a contract of employment, but unless an amount of compensation is so set or agreed to, no compensation shall be paid to officers. (b) If authorized by the board of directors, in its discretion, or agreed to by the board as part of a contract of employment, officers may be reimbursed for expenses reasonably incurred in the performance of their duties." 10. Update of Meetings section to comply with Brown Act requirements. • Article VI, Meetings, Sections 1-7 o The updated section reads as follows. Please note this section has the most changes to our regular meeting procedures in order to be in line with the Brown Act. Most notably, votes can no longer be held if a quorum is no longer in attendance at a meeting. "Section 1: Annual Meeting.The annual meeting of the corporation shall be held at such time in September as the Board may fix. At the annual meeting, Directors shall be elected and other business may be transacted, subject to the provisions of these Bylaws. Notice of the annual meeting shall be posted at least seventy-two hours prior to the meeting in a publicly accessible location, in accordance with the requirements of the Ralph M. Brown Act. Each notice shall state the general business to be transacted, and the day, time and place of the meeting. Section 2: Board of Directors Regular Meetings. The Board shall meet no less than eight times a year, at least once per quarter, on dates agreed upon by the Board. Notice of regular meetings shall be posted at least seventy-two hours prior to the meeting in a publicly accessible location, in accordance with the requirements of the Ralph M. Brown Act. Each such notice shall state the general ,,business to be transacted, and the day, time and place of the meeting. Business may be transacted at any regular meeting of the Board in accordance with the requirements of the Ralph M. Brown Act. Section 3: Board of Directors Special Meetings. Special meetings of the Board may be called by the Chairperson of the Board or any three Directors. Notice of special meetings shall be given to each Director stating the time, place, and business to be discussed at least twenty-four hours before the time of the meeting specified in the notice. Notice shall be delivered to the Board personally or by any other means pursuant to Government Code§54956. Notice shall also be posted at least twenty-four hours prior to the meeting in a publicly accessible location in accordance with the requirements of the Ralph M. Brown Act. Section 4: Notice of Meetings. Notice of all meetings will be given in accordance with the provisions of the Ralph M. Brown Act, Government Code§54950 et. seq. The noticing provisions in these Bylaws shall be subject to any amendments of the Ralph M. Brown Act. Section 5: Place of Meetings.All meetings of the corporation shall be held at such location in the County of Orange as may be determined by the Board. Section 6: Telephonic Appearance. Teleconferencing, as authorized by§54953 of the Ralph M. Brown Act may be used for all purposes in connection with meetings. All votes taken during a teleconferenced meeting shall be by roll call. If teleconferencing is used, the Board shall post the agenda at all teleconference' locations and conduct teleconference meetings in a manner that protects the statutory and constitutional rights of the parties or the public appearing before the Board. Each teleconference location shall be identified in the notice and agenda of the meeting, and each teleconference location shall be accessible to the public. During the teleconference, at least a quorum of the members of the Board shall participate from locations within the boundaries of Huntington Beach.The agenda shall provide an opportunity for members of the public to address the legislative body directly pursuant to§54954.3 at each teleconference location. Section 7: Quorum.At any meeting of the Board, a majority of the members of the Board shall constitute a quorum. If less than a quorum is present at a meeting, a majority of the Directors present may adjourn the meeting from time to time without further notice other than announcement at the meeting, until a quorum shall be present. There shall be no voting by proxies or voting by absentia." 11. Removal of President from the section regarding officers of the Board of Directors. Please note,the President is no longer considered an officer of the Board of Directors and is now considered an advisor to the Executive Committee. A description of the President's duties is now included in Article XI, Operations and Administration. • Article VII, Officers o Please note the following has been removed from the bylaws: "The President shall be appointed by the board of directors and shall serve at the pleasure of the board, subject to any contract of employment." "The President shall, subject to the control of the board of directors, be the General Manager and Chief Executive Officer and shall supervise, direct, and control the business and the employees of this corporation. The President shall be responsible for hiring, discharge, direction and supervision of all employees. The President shall prepare an annual operating budget for the activities of this corporation, subject to the approval of the board of directors, and shall have the authority to incur obligations within approved budget allocations." 12. Addition of section regarding resignation of an officer from the Executive Committee. • Article VII, Section 5: Resignation of Officers o Please note the following has been added to the bylaws: "Any officer may resign at any time by giving written notice to the Board. The resignation shall take effect on the date the notice is received or at any later time specified in the notice. Unless otherwise specified in the notice,the resignation need not be accepted to be effective.Any resignation shall be without prejudice to any rights of the corporation under any contract to which the officer is a party." 13. Clarification of section regarding vacancies in the Executive Committee • Article VII, Section 6: Vacancies in Office o Please note the new section reads as follows: "A vacancy in any office because of death, resignation, removal, disqualification, or any other cause shall be filled in the manner prescribed by these Bylaws for normal appointments to that office. However, vacancies need not be filled on an annual basis." 14. Addition of section regarding responsibilities of the Secretary of the Board of Directors. • Article VII, Section 9: Responsibilities of Secretary o Please note the following items have been changed from the President's responsibilities to the Secretary's responsibilities: "The Secretary of the corporation shall have the following responsibilities: A. The Secretary shall keep or cause to be kept, at the corporation's principal office or such other place as the Board may direct, a book of minutes of all meetings, proceedings, and actions of the Board, of committees of the Board, and of any members' meetings. The minutes of meetings shall include the time and place that the meeting was held; whether the meeting was annual, general, or special, and if special, how authorized; the notice given; the names of persons present at Board and committee meetings; and the number of members present or represented at members' meetings. B. The Secretary shall keep or cause to be kept, at the corporation's principal office, a copy of the Articles of Incorporation and Bylaws, as amended to date. C. The Secretary shall keep or cause to be kept, at the corporation's principal office or at a place determined by resolution of the Board, a record of the corporation's members, showing each member's name, address, business represented, and class of membership. D. The Secretary shall give, or cause to be given, notice of all meetings that these Bylaws require to be given. The Secretary shall keep the corporate seal, if any, in safe custody and shall have such other powers and perform such other duties as the Board or the Bylaws may require. E. The Secretary shall maintain, or cause to be maintained,the corporation's records in accordance with the requirements of the California Public Records Act, Government Code§6250 et seq." 15. Addition of section regarding conflicts of interest for the Board of Directors. ® Article VII, Section 11: Contracts with Directors o The new section reads as follows: "No Director of this corporation nor any other corporation, firm, association, or other entity in which one or more of this corporation's Directors are Directors or have a material financial interest, shall be interested, directly or indirectly, in any contract or other transaction with this corporation unless: A. The material facts as to the transaction and such Director's interest are fully disclosed or known to the members and such contract or transaction is approved by the members in good faith, with any membership owned by any interested Director not being entitled to vote thereon; or B. The material facts regarding such Director's financial interest in such contract or transaction or regarding such common Directorship, officership, or financial interest are fully disclosed in good faith and are noted in the minutes or are known to all Board members before consideration by the Board of such contract or transaction, and such contract of transaction is authorized in good faith by a majority of the Board by a vote sufficient for that purpose without counting the vote of the interested Director." 16. Addition of section regarding loans to Board of Directors. • Article VII, Section 12: Loans o The new section reads as follows: "The corporation shall not loan any money or property to, or guarantee the obligation of, any Director or officer of the corporation. The corporation may advance money to a Director or officer for reasonable business expenses, provided that the Director or officer is entitled to reimbursement." 17. Update of section regarding committees of the Board of Directors to comply with new state laws and the Brown Act. • Article VIII, Committees o The updated section reads as follows. This section contains the most changes in addition to the Meetings section. Any committee that has the power of the board can only consist of Directors. Any other committee that does not have the power of the Board(must get approval for actions), must have at least 2 Board Members and may have non-Directors on the committee. All committees should follow Brown Act requirements in regards to meeting notices and minutes. "Section 1: Establishment. The Chairperson, subject to the approval of the Board, may create one or more committees, each consisting of two or more Directors, to serve at the pleasure of the Chairperson. Committees created by the Chairperson shall serve concurrently with the term of the appointing Chairperson, unless a different term is approved by the Board. Appointments to committees of the Board shall be by majority vote of the Directors then in office. The Board may appoint one or more Directors as alternate members of such committee, who may replace any absent member at any meeting.Any such committee shall have all the authority of the Board, to the extent provided in the Board resolution, except that no committee may do the following: A. Fill vacancies on the Board or any committee of the Board; B. Fix compensation of the Directors for serving on the Board or any committee; C. Amend or repeal Bylaws or adopt new Bylaws; D. Amend or repeal any resolution of the Board that by its express terms is not so amendable or repealable; E. Create any other committees of the Board or appoint the members of committees of the Board; or F. Expend corporate funds to support a nominee for Director if more people have been nominated for Director than can be elected; or G. With respect to any assets held in charitable trust, approve any contract or transaction between this corporation and one or more of its Directors or between this corporation and an entity in which one or more of its Directors have a material financial interest, subject to the approval provisions of Corporations Code-§5233(d)(3). Section 2: Executive Committee. The officers of the corporation and the immediate past-chairperson shall serve as the executive committee of the Board. The Board may designate additional Directors to serve on the Executive Committee. The executive committee, unless limited by a resolution of the Board, shall have and may exercise all the authority of the Board in the management of the business and affairs of the corporation between meetings of the Board; provided, however, that the executive committee shall not have the authority of the Board in reference to those matters enumerated in Article VIII, Section 1.All actions of the executive committee shall be reported to and ratified by the Board at the next duly scheduled Board meeting. Section 3: Meetings and Actions of Committees. Meetings and actions of committees shall be governed by, held, and taken under the provisions of these Bylaws concerning meetings and other Board actions, except that the time for general meetings of committees and calling of special meetings of committees may be set either by Board resolution, or if none, by resolution of the committee. Notice of committee meetings will be given in accordance with the provisions of the Ralph M. Brown Act. Minutes of each meeting shall be kept and shall be filed with the corporate records, and in accordance with the provisions of the California Public Records Act. The Board may adopt rules for governance of any committee as long as the rules are consistent with these Bylaws. If the Board has not adopted rules, the committee may do so." 18. Clarification of section regarding indemnification of a Board of Director. • Article IX, Indemnification and Insurance o The updated section reads as follows: A. "To the fullest extent permitted by law, this corporation shall indemnify its Directors and officers, and may indemnify employees and other persons described in the Corporations Code, including persons formerly occupying such positions, against all expenses,judgments,fines, settlements and other amounts actually and reasonably incurred by them in connection with any"proceeding,"as that term is used in the Corporations Code, and including an action by or in the right of the corporation, by reason of the fact that the person is or was a person described in the Corporations Code. "Expenses,"as used in these Bylaws, shall have the same meaning as in the Corporations Code. B. On written request to the Board by any person seeking indemnification under the Corporations Code,the Board shall promptly decide under that code whether the applicable standard of conduct set forth has been met, and if so the Board shall authorize indemnification. C. To the fullest extent permitted by law and except as otherwise determined by the Board in a specific instance, expenses incurred by a person seeking indemnification under these Bylaws in defending any proceeding covered by these Bylaws shall be advanced by the corporation before final disposition of the proceeding, on receipt by the corporation of an undertaking by or on behalf of that person that the advance will be repaid unless it is ultimately found that the person is entitled to be indemnified by the corporation for those expenses." 19. Additions to the section regarding operations and administration. • Article XI, Operations and Administration o The new sections read as follows. As previously mentioned, the President is no longer an officer of the Executive Committee and therefore is no longer allowed to be Secretary. In accordance with state law, a new Secretary must be elected. "Section 2: President/CEO. The Board shall employ, or select from among the members of the Board, a President/CEO of the corporation. The President/CEO shall: A. Serve as the executive officer of the corporation; B. Be charged with the general supervision and management of the corporation's affairs and staff; C. Advise or serve on the Board of Directors; D. If a non-director or non-officer, serve as an advisor to the executive committee; E. Serve as an ex-officio member of all committees; and F. Act as the corporation's agent for service of process. Section 3: Funds.All funds of the corporation shall be deposited in such banks, trust companies, or other reliable depositories as the Board from time to time may determine.All checks, drafts, endorsements, notes and evidence of indebtedness of the corporation shall be signed by the Chief Financial Officer and the President or by any two officers. Endorsements for deposits to the credit of the corporation shall be made in such manner as the Board may determine from time to time. Section 4: Contracts. The Chairperson, President or any other officer or agent specifically authorized by the Board may, in the name of and on behalf of the corporation, enter into those contracts or execute and deliver those instruments that are specifically authorized by the Board. Without the express and specific authorization of the Board, no officer or agent may enter into any contract or execution or deliver any instrument in the name of or on behalf of the corporation. Section 5: Brown Act Compliance. To the extent that Government Code §54952(c)shall require the corporation to be subject to the open meeting requirements of the Ralph M. Brown Act, then the Board will comply with the provisions of Government Code§54950 through and including §54961.To the extent that any provisions of these Bylaws are inconsistent with the Ralph M. Brown Act, the provisions of said Act shall prevail. In the event the corporation does not meet the requirements of Government Code§54952(c), then the Board will not endeavor to meet the requirements of the Brown Act." o Please note the following section has been removed: "Parliamentary Authority Roberts Rules of Order, Newly Revised, shall be the parliamentary authority at all meetings of directors, and committees of this corporation, except where inconsistent with applicable provisions of the Corporations Code or this corporation's Articles of Incorporation or Bylaws." 20. Update to section regarding amendments. • Article XII, Amendment o The updated section reads as follows. Please note the old bylaws required 10 days' notice prior to a vote on changes to the bylaws. The new bylaws require a 7 day notice. "Except as otherwise provided herein, and subject to the power of Directors to amend or repeal the Bylaws, these Bylaws may be altered, amended or repealed and new Bylaws may be adopted by an affirmative vote of a majority of the Directors present at any regular or special meeting, a quorum being assembled, provided that written notice of such meeting, setting forth in detail the proposed revision(s)and explanation(s)therefore, be given not less than 7 days prior to such meeting." BYLAWS OF HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU A California Nonprofit Mutual Benefit Corporation v May 2009 ARTICLE 1 - ORGANIZATIONAL AND TAX STATUS Section 1.1. Organization This corporation is a nonprofit mutual benefit corporation organized under the Nonprofit Mutual Benefit Corporation Law of the State of California, and is subject to and shall be governed by the provisions of that law. Unless the context of these Bylaws requires otherwise, the general provisions, rules of construction and definitions applicable to that law shall govern the construction of these Bylaws. Section 1.2. Tax Status (a) This corporation is organized as a business league within the meaning of Internal Revenue Code Section 501(c)(6) and California Revenue and Taxation Code Section 23701e. (b) This corporation is not organized for profit. No part of the net earnings of this corporation shall inure to the benefit of an individual. #1 (c) On the winding up and dissolution of this corporation, after paying or adequately providing for the debts and obligations of this corporation, the remaining assets of this corporation shall be distributed to a nonprofit corporation or other entity which is organized and operated exclusively for charitable purpose within the meaning of Internal Revenue Code Section 501 (c)(6) and the corresponding provision of state law, if any. ARTICLE 2 - PURPOSES Section 2.1. Specific Purpose The specific purpose for which this corporation is organized is to promote the common interests of the visitor-serving businesses in Huntington Beach, California by, among other things: (a) Representing the City of Huntington Beach in soliciting conventions and visitors to Huntington Beach; (b) Publicizing the advantages of Huntington Beach for conventions, vacation travelers, and other visitors through advertising, publications, participation in trade shows, and other promotional activities; (c) Fostering high business standards in the visitor-serving industry in Huntington Beach; and (d) Engaging in lobbying and legislative advocacy germane to the common interests of the visitor-serving industry in Huntington Beach. Section 2.2. Limitations on Activities 1 (a) This corporation shall not, except to an insubstantial degree, engage in any activities or exercise any powers that are not in furtherance of the specific purpose of this corporation. (b) Notwithstanding any other provision of these Bylaws, this corporation shall not engage in any activity not permitted for an organization entitled to exemption from taxation under Internal Revenue Code Section 501 as a business league described in Section 501(c)(6) or under Revenue and Taxation Code Section 23701 as a business league described in Section 23701 e. ARTICLE 3 - DIRECTORS Section 3.1. Powers (a) In General. Subject to the provisions and limitations of the Nonprofit Mutual Benefit Corporation Law and any other applicable law, and subject to any limitations in the Articles of Incorporation or these Bylaws regarding actions that require approval of the members, the activities, business and affairs of this corporation shall be managed, and all corporate powers shall be exercised, by or under the direction of the board of directors. The board shall have all powers conferred by the Nonprofit Mutual Benefit Corporation Law, or other applicable law, consistent with the Articles of Incorporation and Bylaws of this corporation. (b) The annual meeting of the board of directors provided in Section 3.6 shall be held at the same time each year. The election of directors and officers shall be conducted at that meeting. The provisions of Section 3.4 shall not be applicable for the election of directors at that meeting, but the directors in their discretion may establish procedures for nominations for directors and officers. #3 Section 3.2. Composition of Board of Directors (a) Voting Directors. There shall be fifteen voting directors. Fourteen voting directors shall be elected as provided in Section 3.3. One voting director shall be the Chairman of the Board of the Huntington Beach Chamber of Commerce, or an individual appointed from time to time in writing by the Chairman of the Board of the Huntington Beach Chamber of Commerce. Five voting directors shall be hoteliers; two voting directors representing citizens at large with a vested interest in tourism; six voting directors from retail, manufacturing, restaurant or service related industries; and one individual with a demonstrated interest in ecotourism. All references in these Bylaws to an action by the board of directors shall mean an action by the voting directors. Section 3.3. Eligibility; Terms (a) No elected voting director who has served two full consecutive three-year terms shall be eligible for election for another consecutive term, but may thereafter be elected to a new term beginning one year or more after the expiration of the previous term. No 2 director shall be eligible for election to another consecutive term unless that director has attended at least two-thirds of the meetings of the board of directors during the one-year period prior to the close of nominations. (b) Term of Office. The elected voting directors shall be divided into three groups of five with each group to serve a term of three years, beginning on adjournment of the annual meeting of members at which that group of directors is elected, and continuing until the adjournment of the third annual meeting following, or until their successors are elected. Section 3.4. Election of Directors (a) Nominating Committee. At least sixty days in advance of the annual meeting, the President shall appoint, subject to approval of the board of directors, a nominating committee of three directors of this corporation. The President shall designate the chairman of the nominating committee. The nominating committee shall meet and nominate candidates for election as directors, and shall notify the President of those nominations at least thirty days in advance of the annual meeting. (b) Nominations by Petition. Candidates for director may be nominated by a petition signed by five or more directors of this corporation, and filed with the nominating committee at least thirty days in advance of the annual meeting of members. No more than one nomination shall be contained in any one petition. The petition shall also contain the written consent of the candidate nominated. The nominating committee shall determine the sufficiency of the petition, and the eligibility of the candidate nominated by petition. The determination of the nominating committee shall be final. (c) Voting for Directors. In voting for directors, each director of this corporation shall be entitled to vote for as many directors as are to be elected at that time. Directors shall not be permitted to cumulate votes, as that procedure is described in Section 7615 of the Nonprofit Mutual Benefit Corporation Law, but may cast only one vote for each of the number of the directors to be elected. (d) Determination of Results. The nominees, in the number of directors to be elected, having the highest number of votes shall be elected as directors, provided that the number of ballots cast within the time period specified equals or exceeds the quorum required to be present at a meeting. #5, #8 Section 3.5. Vacancies (a) A vacancy in the board of directors shall exist on the occurrence of any of the following events: (i) The death or resignation of any director; (ii) The declaration by a resolution of the board of a vacancy in the office of a director who has been absent from three consecutive regular meetings of the board during that director's current term of office, unless that director was confined by illness or the absence was approved by the board. 3 (iii) The declaration by a resolution of the board of a vacancy in the office of a director on the occurrence of an event permitting removal for cause pursuant to Section 7221 of the Nonprofit Mutual Benefit Corporation Law; (iv) Removal of a director without cause by a vote of the members pursuant to Section 7222 of the Nonprofit Mutual Benefit Corporation Law; (v) Removal of a director by the superior court pursuant to Section 7223 of the Nonprofit Mutual Benefit Corporation Law; (vi) An increase in the authorized number of directors; or (vii) For purposes of this Section 3.5, the failure of the directors, at any meeting at which directors are to be elected, to elect the number of directors to be elected at that meeting, notwithstanding the fact that a director whose term has expired is #6 continuing to serve until a successor is elected and qualified. (b) Vacancies on the board may be filled by a majority of the directors then in office, whether or not less than a quorum, or by a sole remaining director. #10 - (c) No reduction in the authorized number of directors shall have the effect of removing See any director before that director's term of office expires. sections 3.6 to Section 3.6. Annual Meeting of Directors Immediately after each annual meeting, the 3.12 board of directors shall hold a regular meeting for purposes of organization, election of officers, and the transaction of other business. Notice of this meeting is not required. Section 3.7. Regular Meetings Regular meetings of the board of directors may be held without call or notice at such time and place as the board may fix by resolution from time to time. Section 3.8. Special Meetings Special meetings of the board of directors may be held at such time and at such place as is determined by the Chairman of the Board, or by the President, or by the number of directors which would constitute a quorum at a meeting of the board, and notice of which is given at least four days in advance of the meeting by first-class mail, or at least 48 hours in advance of the meeting by facsimile transmission or by electronic mail, or by telephone, or by personal delivery. Section 3.9 Meetings by Telephone Any annual, regular or special meeting of the board of directors, called and noticed as provided in these Bylaws, may be held by conference telephone or similar communication equipment, so long as all directors participating in the meeting by personal attendance or by telephone can hear one another. All directors so participating shall be deemed to be present in person at such meeting. Section 3.10. Waiver of Notice of Meeting The transactions of any meeting of the board of directors, however called and noticed or wherever held, shall be as valid as though taken at a meeting duly held after regular call and notice, if 4 (i) a quorum is present, and (ii) either before or after the meeting, each of the directors either attends the meeting without protest, before or at its commencement, about the lack of adequate notice, or signs a written waiver of notice, or a consent to holding of the meeting, or an approval of the minutes. The waiver of notice or consent need not specify the purpose of the meeting. All waivers, consents, and approvals shall be filed with the corporate records or made a part of the minutes of the meeting. Section 3.11. Quorum at Meetings A majority of the authorized number of directors shall constitute a quorum for the transaction of business, except to adjourn. Every action taken or decision made by a majority of the directors present at a duly held meeting at which a quorum is present shall be the act of the board, subject to any more stringent provision of the Nonprofit Mutual Benefit Corporation Law, including, without limitation, those provisions relating to: (i) creation of and appointments to committees of the board (Section 7212); (ii) approval of contracts or transactions between the corporation and one or more directors or between the corporation and any entity in which a director has a material financial interest (Section 7233); and (iii) indemnification of directors (Section 7237, subdivision (e)). A meeting at which a quorum is initially present may continue to transact business, despite the withdrawal of directors, but any action taken or decision made must be approved by at least a majority of the required quorum for that meeting. Section 3.12. Action Without a Meeting Any action that the board of directors is required or permitted to take may be taken without a meeting, if all members of the board, individually or collectively, consent in writing to that action. Such action by written consent shall have the same force and effect as the unanimous vote of the #17-a board. Such consents shall be filed with minutes of the proceedings of the board. Section 3.13. Committees of the Board (a) Executive Committee. There shall be an executive committee composed of the Chairman of the Board, Vice-Chairman, the Chief Financial Officer, the President/ Chief Executive Officer, and the immediate Past Chairman. (b) Authority. The executive committee shall make recommendations to the board of directors for the activities, programs, and budgets of this corporation. The executive committee shall have the authority delegated to it from time to time by the board of directors for the management of the activity and programs of this corporation, and any other powers delegated to it by the board, except with respect to: 5 (i) The approval of any action for which this part also requires approval of the board; (ii) The filling of vacancies on the board or in any committee which has the authority of the board; (iii) The fixing of compensation of the directors for serving on the board or on any committee; (iv) The amendment or repeal of bylaws or the adoption of new bylaws; (v) The amendment or repeal of any resolution of the board which by its express terms is not so amendable or repealable; (vi) The appointment of committees of the board or the members thereof; (c) Meetings and actions of the executive committee of the board shall be governed by, held, and taken in accordance with the provisions of these Bylaws concerning meetings and actions of the board, except that the time for meetings of such executive committee and the calling of meetings may be determined either by resolution of the board, or, if none, by resolution of the executive committee. ARTICLE 4 - OFFICERS #11 Section 4.1. Officers (a) Officers. The officers of this corporation shall be the Chairman, Vice-Chairman, Chief Financial Officer, and Immediate Past Chairman. The President / Chief Executive Officer shall serve as Secretary. This corporation may also have, at the discretion of the board of directors, as many Vice Chairmen as are necessary to conduct the activities of this corporation, and such other subordinate officers as the activities of this corporation may require and as may be appointed by the board. Any number of offices may be held by the same person. (b) Eligibility. Only directors of this corporation shall be eligible to serve as officers, except the office of President, may be held by any individual. Section 4.2. Election of Officers (a) The Chairman, Vice Chairmen, and Chief Financial Officer shall be elected by the board of directors at the annual meeting of directors, to serve at the pleasure of the board until the next annual meeting of directors and until their successors are elected. (b) The President shall be appointed by the board of directors and shall serve at the pleasure of the board, subject to any contract of employment. (c) Other officers may be elected at any time by the board of directors to serve at the pleasure of the board or for such terms as may be designated by the board. 6 Section 4.3. Removal of Officers Subject to the right, if any, of an officer under any contract of employment, any officer may be removed, with or without cause, by the #13 board of directors, at any duly held meeting of the board. Section 4.4. Vacancies A vacancy in an office shall be deemed to exist upon the occurrence of the death, resignation or removal of an officer. The vacancy shall be filled by the board of directors at any duly held meeting of the board. Section 4.5. Responsibilities of Officers (a) Chairman of the Board. The Chairman of the Board shall preside at all meetings of the board of directors and of the executive committee. The Chairman of the Board shall have such other powers and duties as these Bylaws or the board, from time to time, may prescribe. (b) Vice Chairmen. In the absence or disability of the Chairman of the Board, the Vice Chairman shall perform all duties of the Chairman of the Board. When so acting, the Vice Chairman shall have all powers of and be subject to all restrictions on the Chairman of the Board. The Vice Chairman shall have such other powers and perform such other duties as these Bylaws or the board of directors, from time to time, may #14 prescribe. (c) President. The President shall: (i) keep at the principal office of this corporation a list of the names, addresses, and voting rights of the board members in good standing of this corporation; (ii) keep at the principal office of this corporation a book of minutes of all meetings and actions of the board of directors and of the executive committee; (iii) keep at the principal office of this corporation a record of this corporation's directors and officers, showing the names of all directors, their addresses, and the terms for which elected; (iv) keep at the principal office of this corporation the originals or true and correct copies of this corporation's Articles of Incorporation and Bylaws, as amended; (v) give, or cause to be given, notice of all meetings of the board of directors required by these Bylaws to be given; and (vi) have such other powers and perform such other duties as these Bylaws or the board of directors, from time to time, may prescribe. (d) Chief Financial Officer. The Chief Financial Officer shall: (i) keep and maintain, or cause to be kept and maintained, adequate and correct books and records of account of the property and financial transactions of this corporation; 7 (ii) deposit all monies and other valuables in the name and to the credit of this corporation with such depositories as may be designated by the board of directors, disburse the funds of this corporation as may be ordered by the board, but all disbursements shall be made only by checks signed by the Chief Financial Officer and the President or by any two officers; (iii) render to the President and board, whenever they request it, an account of all the Chief Financial Officer's transactions and of the financial condition of this corporation; (iv) prepare or cause to be prepared and delivered to each director the annual reports described in Sections 8.5 and 8.6 of these Bylaws; (v) file such reports as may be required by law; and (vi) have such other powers and duties as these Bylaws or the board of directors, from time to time, may prescribe. If this corporation, or any separate segregated fund maintained by it, is required by virtue of its activities to file any report or other document as a committee under the provisions of any federal or state law or local ordinance regulating or requiring disclosure of contributions or expenditures for political purposes, the chief financial officer shall be the chief financial officer for such purposes and shall prepare and file the reports and other documents required by such law or ordinance, and shall maintain such records as are necessary to comply with the provisions of such law or ordinance. (e) President. The President shall, subject to the control of the board of directors, be the General Manager and Chief Executive Officer and shall supervise, direct, and control the business and the employees of this corporation. The President shall be responsible for hiring, discharge, direction and supervision of all employees. The President shall prepare an annual operating budget for the activities of this corporation, subject to the approval of the board of directors, and shall have the authority to incur obligations within approved budget allocations. (f) Other Officers. If the board of directors designates and elects a Chairman of the Board, or any subordinate officer, such officer shall have the title, and have the authority and perform the duties as the board, from time to time, may prescribe. In addition, the #9Chairman of the Board shall preside at meetings of the board. Section 4.6. Compensation of Officers (a) The officers shall be paid such reasonable compensation as may be set from time to time by the board of directors, in its discretion, or agreed to by the board as part of a contract of employment, but unless an amount of compensation is so set or agreed to, no compensation shall be paid to officers. 8 (b) If authorized by the board of directors, in its discretion, or agreed to by the board as part of a contract of employment, officers may be reimbursed for expenses reasonably incurred in the performance of their duties. #17-b ARTICLE 5 - COMMITTEES Section 5.1 Appointment and Responsibility The Chairman, subject to the approval of the board of directors, may establish such ad hoc committees as are deemed necessary and appropriate to carry out the activities of this corporation, and may appoint the members and leaders of such committees from the directors of this corporation. The committees, and leaders of the committees, shall serve at the pleasure of the Chairman, concurrently with the term of the appointing chairman, unless a different term is approved by the board of directors. The committees shall make investigations, conduct studies and hearings, make recommendations to the board of directors, and carry on such other activities as may be. assigned to them by the board of directors, within the areas of responsibility given to each committee, respectively. Section 5.2. Limitation on Authority No committee or member or leader of any committee shall have any authority to take any action that shall be binding upon, or constitute an expression of policy of, this corporation, unless such action is expressly adopted by the board of directors. Section 5.3. Public Testimony Upon approval of the action of a committee by the board of directors, the leader of that committee, or an individual designated by that leader, shall give appropriate testimony to or make appropriate presentations before civic and governmental agencies concerning that committee action. #18 ARTICLE 6 - INDEMNIFICATION AND INSURANCE Section 6.1. Indemnification This corporation shall have the power to indemnify its directors, officers, employees, and other agents (as defined in Section 7237, subdivision (a) of the Nonprofit Mutual Benefit Corporation Law) against expenses, judgments, fines, settlements, and other amounts actually and reasonably incurred by them in connection with any threatened, pending, or completed civil, criminal, administrative or investigative action to which such person is or was a party or threatened to be made a party by reason of the fact that such person is or was a director, officer, employee or other agent of corporation, as provided in Section 7237 of the Nonprofit Mutual Benefit Corporation Law. Section 6.2. Insurance This corporation shall have the power to purchase and maintain insurance on behalf of its officers, directors, employees and other agents against any liability asserted against or incurred by any officer, director, employee or agent in such capacity or arising out of the officer's, director's, employee's or agent's status as such. This corporation shall not, however, have the obligation to purchase or maintain such insurance except as it specifically obligates itself to do so, in its sole discretion, by written contract with the person to be indemnified. ARTICLE 7 - ADMINISTRATIVE PROVISIONS 9 Section 7.1. Principal Office The principal office of this corporation shall be at such place in California as is designated from time to time by the board of directors. Section 7.2. Fiscal Year The fiscal year of this corporation shall begin annually on #19 October 1, and end on the following September 30. Fm Section 7.3. Parliamentary Authority Roberts Rules of Order, Newly Revised, shall be the parliamentary authority at all meetings of directors, and committees of this corporation, except where inconsistent with applicable provisions of the Corporations Code or this corporation's Articles of Incorporation or Bylaws. ARTICLE 8 - RECORDS AND REPORTS Section 8.1. Maintenance of Corporate Records This corporation shall keep, at its principal office: (a) Written minutes of the proceedings of its board of directors and committees of the board. (b) A record of the name and address of board members in good standing; (c) A record of the name, address, and term of office of each director; (d) The originals or true and correct copies of this corporation's Articles of Incorporation and Bylaws, as amended; and (e) Adequate and correct books and records of accounts of the property and financial transactions of this corporation. Section 8.2. Inspection by Directors Every director shall have the absolute right at any reasonable time to inspect and copy all books, records and documents of every kind and to inspect the physical properties of this corporation for a purpose reasonably related to the director's interest as a director. Section 8.3. Means of Inspection; Copies Any inspection by a director provided for in this Article 8 may be made in person or by agent or attorney. The right of inspection includes the right to copy and make extracts. Section 8.5. Annual Financial Report (a) For any year in which this corporation receives $10,000 or more in gross revenues or receipts, the corporation shall prepare an annual financial report within 120 days after the end of the fiscal year. That report shall contain the following information in appropriate detail: (i) A balance sheet as of the end of the fiscal year, and an income statement and statement of changes in financial position for the fiscal year, accompanied by any 10 report on them by independent accountants, or, if there is no such report, by the certificate of an authorized officer of the corporation that they were prepared without audit from the books and records of the corporation; (ii) A statement of the place where the names and addresses of current directors are located; and (iii) Any information that is required to be reported by Section 8.6. (b) This corporation shall notify each board member each year of the board member's right to receive the financial report prepared pursuant to this Section 8.5. On written request by a board member, the board shall promptly cause the most recent financial report to be sent to the requesting board member. Section 8.6. Annual Statement of Certain Transactions and Indemnifications (a) For any fiscal year in which a transaction described in paragraphs (b) or (c) of this Section 8.6 has taken place, this corporation shall prepare the statement of each such transaction as required by Section 8322 of the Nonprofit Mutual Benefit Corporation Law, either as a separate document or as part of an annual financial report if that report is mailed to all board members. Within 120 days after the end of the fiscal year, the corporation shall mail or deliver that statement to its directors. (b) The statement shall include any transaction, except those approved by board members pursuant to Section 7233, subdivision (a) of the Nonprofit Mutual Benefit Corporation Law: (i) To which this corporation, or any parent or subsidiary, was a party; and (ii) Which involved more than $50,000 or was one of a number of such transactions with the same person involving, in the aggregate, more than $50,000 (other than for compensation for officers or directors); and (iii) In which either of the following interested persons had a direct or indirect material financial interest (not including a mere common directorship): (A) any director or officer of this corporation, or of any parent or subsidiary; or (B) any holder of more than ten percent of the voting power of this corporation, or of any parent or subsidiary. The statement shall include a brief description of the transaction, the names of interested persons involved, their relationship to this corporation, the nature of their interest in the transaction, and, when practicable, the amount of that interest, provided that, in the case of a partnership in which such person is a partner, only the, interest of the partnership need be stated. 11 (c) The statement shall include a brief description of the amounts and circumstances of any loans, guarantees, indemnification's, or advances aggregating more than $10,000 paid during the fiscal year to any officer or director of this corporation under Article 6 of these Bylaws, unless the loan, guarantee, indemnification, or advance has already been approved by the directors of this corporation or the loan or guarantee is not subject to the provisions of Section 7235, subdivision (a), of the Nonprofit Mutual Benefit Corporation Law. #20 ARTICLE 9 - AMENDMENTS Section 9.1. Amendments by Directors (a) Subject to Section 9.2, the board of directors, by a two-thirds vote, may adopt, amend or repeal any bylaw. (b) If any provision of these Bylaws requires the vote of a larger proportion of the directors than otherwise is required by law, that provision may not be altered, amended, or repealed except by vote of that greater number. Section 9.2. Notice Any proposed amendment to the Bylaws must be submitted in writing to directors at least ten days in advance of the meeting at which they are to be voted on, and no amendment may be acted on unless it is germane to an amendment so noticed. PRESIDENT'S CERTIFICATE I certify that I am the duly elected President of the Huntington Beach Conference and Visitors Bureau that the revised May 5, 1994 bylaws were distributed on February 5, 2002 and revised again March 12, 2002, September 12, 2006, and May 7, 2009. May 7, 2009 Stephen K. Bone, President/ CEO 12 Modified and Restated Bylaws of Huntington Beach Marketing and Visitors Bureau A California Nonprofit Mutual Benefit Corporation ARTICLE I NAME AND PRINCIPAL OFFICE The name of the corporation is Huntington Beach Marketing and Visitors Bureau("HBMVB"). The principal office for the transaction of the affairs and activities;of this corporation shall be located in the County of Orange. The Board of Directors may change the location of the principal office. ARTICLE'II_', PURPOSE The purpose of this corporation shall be to promote the common interests of the visitor servicing businesses in Huntington Beach, California by, among,.other,&'n`gs: A. Representing the City of-Huntington Beach in soliciting conventions_arid visitors to Huntington Beach; ~ B. Publicizing the advantages'of,Huniington Beach,for,conventions,vacation travelers, and other visitors through advertising,,publications;,participation in trade shows, and other promotional activities; \ C. Fostering high busin,ss,standards in the visitor-serving industry in Huntington Beach; and t, 1v, ,vv �' D. Engaging in,lobbying andIegislative,advocacy germane to the common interests of the visitor-serving jndu'str`y in,Huntington,Beach. ARTICLE,III \\\LIMITATIONS Section 1: Assets. This Corporation is not organized, nor shall it be operated, for pecuniary gain or profit, and it does not contemplate the distribution of gains, profits or dividends of its members and is organized solely for nonprofit purposes. No part of the profits or net income of #1 this Corporation shall,ever inure to the benefit of any Director, officer or member thereof, or to any individual. Upon the dissolution or winding up of the Corporation, after payment of, or provision for payment of,`all debts and liabilities of this Corporation, the remaining assets shall be distributed to a nonprofit fund, foundation or corporation which has been formed to provide benefits or services for Huntington Beach and which has established its tax exempt status under §501(c) of the Internal Revenue Code. If no such corporation as described above is in existence at the time of dissolution, then the remaining assets shall be distributed to a nonprofit fund, foundation or corporation, which has established its tax-exempt status under§501(c) of the Internal Revenue Code. Section 2: Construction. Unless the context requires otherwise, the general provisions, rules of construction, and definitions in the California Nonprofit Corporation Law shall govern the 1 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3, 2012 construction of these Bylaws. Without limiting the generality of the preceding sentence, the masculine gender includes feminine and neuter, the singular includes the plural, the plural includes the singular, and the term "person" includes both a legal entity and a natural person. ARTICLE IV #2 MEMBERS Section 1: Definitions. This corporation shall have no members within the meaning of the California Nonprofit Mutual Benefit Corporation Law,pursuant-to Corporation Code §7332(a). As used herein, the term members shall refer to Directors, The Board of Directors may, in its discretion, admit individuals to one or more classes of nonvoting members; the class or classes shall have such rights and obligations as the board finds appropriate. ARTICLE,# #3-a DIRECTORS Section 1: Number. The corporation shall have no less thawfifteen and no-more than sixteen Directors. The number of Directors may be sixteen(I6)�only to allow the immediate past- chairperson to remain on the Board: Each-Director shall have one vote. A reduction in the number of Directors shall not result in,the removal of any'D"rector before his or her term of office expires. Section 2: Tenure. Each Director of the corporation shall 'serve fora term of three(3) years. No elected Director,who-lias served two full consecutive three-year terms shall be eligible for election for another consecutive ter\ but maythereafter be elected to a new term beginning one year or more after the expiration of the-previous term. No Director shall be eligible for re- election unless-that Director has attended at least two`-thirds of the meetings of the Board during the one-.year„period,prior to the close of nominations._-The terms of the Directors shall be staggered,so that the ierms`of approximately one:third of the Board expire each year. Section 3:Criteria. The President of-tlie Huntington Beach Chamber of Commerce shall serve as a Director.`The remaining fourteen Directors shall be elected in accordance with the procedures set f6rt1f in Section 4 below. Of the fourteen elected Directors: five shall be hoteliers; two shall be citizens;ai=large with a vested interest in tourism; six shall be representatives of #3-b etail, manufacturing, restaurant,or service-related industries; and one shall be an individual with a demonstrated interest iiecotourism. The immediate past-chairperson of the board, who may be an elected or appointed Director, shall serve as a Director. If there are fifteen(15) Directors, the immediate past-chairperson may be one of the fifteen(15). The number of Directors may be increased to sixteen(16) by a Resolution of the Board, only to allow the immediate past- chairperson to remain on the Board. 2 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3, 2012 Section 4: Annual Election. A. Nominating Committee. At least sixty(60) days in advance of the annual meeting, the President shall appoint, subject to approval of the Board, a nominating committee of three Directors. The President shall designate the chairman of the nominating committee. The nominating committee shall nominate candidates for election as Directors, and shall notify the President of those nominations at least thirty(30)days in advance of the annual meeting. B. Nomination by Petition. Candidates for Director may be nominated by a petition signed by five or more Directors and filed with the nominating committee at least thirty(30) days in advance of the annual meeting:`No more than one nomination shall be contained in any petition. The petition shall also contain the written consent of the candidate nominated. The nominating committee shall determine the sufficiency of the petition and the eligibility-of the candidate nominated by the petition. The determinations of the nominating committee shall be final. C. Voting. In voting for Director candidates, each Director shall`be entitled to vote for as many Directors as are to be elected at,that time. Directors`shall not be permitted to d cumulate votes as that procedure is escribed in Corporations Code section 7615,but may cast only one vote for-each of the number,of Directors to be elected. D. Determination of Results. The-nominees having,the highest number of votes shall be elected as Directors,provided that the number'of ballots cast within the time period specified equals or exceeds'the,quoruin required to,tie,present at a meeting. Section 5: Powers. Subject to the provisions•and lirnitations_of the-C,alifornia Nonprofit Mutual Benefit Corporationc,law.and ariy�other applicable laws; and`subject to any limitations of the Articles of Incorporationvand these Bylaws, the,corporation's activities and affairs shall be /I managed, and all corporate powers shall be exercised by, or under the direction of, the Board. Section,6: Specific Powers. 'Without prejudice-to the\,\general powers set forth in Article V, Section 5 of these Bylaws,but subject to\the same limitations, the Board shall have the power to do the following: A.``Appoint and remove\at the'pleasure of the Board, all corporate officers, agents, and . employes;prescribe powers and duties for them as are consistent with the law,the Articles bf Incorporation, and these Bylaws; fix their compensation; and require from them security for faithful service. B. Change the principal office or the principal business office in the County of Orange from one location to'another; cause the corporation to be qualified to conduct its activities in any other state, territory, dependency,or country; conduct its activities in or outside California; and designate a place in the County of Orange for holding any meeting of members. C. Borrow money and incur indebtedness on the corporation's behalf and cause to be executed and delivered for the corporation's purposes, in the corporate name, promissory notes,bonds, debentures, deeds of trust, mortgages,pledges, hypothecations, and other evidence of debt and securities. 3 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3,2012 #5 Section 7: Occurrence of Vacancies. A vacancy or vacancies on the Board shall occur in the event of: A. The death, removal or resignation of any Director; or B. The declaration by resolution of the Board of a vacancy in the office of a Director who has been convicted of a felony, declared of unsound mind by a court order, or found by final order or judgment of any court to have breached a duty arising under Corporations Code §7238, the provisions of the Huntington Beach Hotel Business Improvement District(BID), or other applicable laws; or C. An increase in the authorized number of Directors; or D. The failure of a Board member to meet the criteria in Section 3 of this Article; or E. The declaration by resolution of the board of a vacancy in the office of a director who has been absent from three consecutive regular'meetings of the board during that director's current term of office, unless that director was confined by illness or the absence was approved by the board. �, �-% �\ F. The failure of an election to elect the humb}er of Directors required to be elected in that election. r Section 8: Filling Vacancies. Vacancies on the B and may be filled by approval of the Board, or if the number of Directors then in-office is less than a,quorurn,by either: �, A. The affirmative vote of a,majority of Directors then in office at a meeting held according to the notice provisions of these Bylaws,and the Ralph M. Brown Act; or #7 B. A sole remaining Director. Section 9: Resignation'of Directors. Any\Directorimay_\resign by.giving written notice to the chair of the Board, if any,or to the presiderifor�the,sec etary.of the Board. The resignation shall be effective when the`notice is given'unless it specifies a later time for the resignation to become effective. If a Directors'-resignation is,effective'at a later time, the Board may elect a successor #$ to take office-as-of-the date wher the..resignation becomes effective. Section 10 Removal of Directors. Any Director may be removed, with or without cause,by the vote of the in of the members',of1he entire Board of Directors at a special meeting called for that pifrrpose, or at a regular meeting,\provided that notice of that meeting and of the removal #9 questions are given as provided inArticle'V1. Section 11: Compensation and Reimbursement. Directors shall serve as volunteers and shall not be compensated. \Directors may be reimbursed for expenses, as the Board may establish by resolution to be just and reasonable to the corporation at the time that the resolution is adopted. #10 ARTICLE VI MEETINGS Section 1: Annual Meeting. The annual meeting of the corporation shall be held at such time in September as the Board may fix. At the annual meeting, Directors shall be elected and other business may be transacted, subject to the provisions of these Bylaws.Notice of the annual meeting shall be posted at least seventy-two hours prior to the meeting in a publicly accessible 4 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3,2012 location, in accordance with the requirements of the Ralph M. Brown Act. Each notice shall state the general business to be transacted, and the day, time and place of the meeting. Section 2: Board of Directors Regular Meetings. The Board shall meet no less than eight times a year, at least once per quarter, on dates agreed upon by the Board. Notice of regular meetings shall be posted at least seventy-two hours prior to the meeting in a publicly accessible location, in accordance with the requirements of the Ralph M. Brown Act. Each such notice shall state the general business to be transacted, and the day, time and place of the meeting. Business may be transacted at any regular meeting of the Board in accordance with the requirements of the Ralph M. Brown Act. r Section 3: Board of Directors Special Meetings. Special meetings of the Board may be called by the Chairperson of the Board or any three Directors,.,",Notice of special meetings shall be given to each Director stating the time,place, and business to be discussed at least twenty-four hours before the time of the meeting specified in'the notice. Notice.shall be delivered to the Board personally or by any other means pursuant to`Government Code,§54956. Notice shall also be posted at least twenty-four hours prior to the meeting in a publicly accessible location in accordance with the requirements of the Ralph M:,Brown Act", Section 4: Notice of Meetings. Notice of all meetings will,he given in accordance with the provisions of the Ralph M. Brown Act, Government Code§54950 et. seq. The noticing provisions in these Bylaws shall be subject to any'amendments. of the Ralph M. Brown Act. Section 5: Place of Meetings.All meetings of the corporation sliall.be held at such location in the County of Orange as�may be determin4by�the B,oaard.'. Section 6: Telephonic�A pearance. Teleconferencing, as authorized by§54953 of the Ralph M. Brown Act-may be used-for•all purposes•in connection with meetings. All votes taken during a teleconferenced-meeting shall be"by roll'call: If teleconferencing is used, the Board shall post the agenda at all teleconference locations and conduct teleconference meetings in a manner that protects,thestatutory andconstitutional'•rights of the parties or the public appearing before the Board. Each teleconference'location shall',be identified in the notice and agenda of the meeting, and each teleconference location'shall be'accessible to the public. During the teleconference, at least a quorum of..tlie.members of the Board shall participate from locations within the boundaries of Huntington Beach.. The agenda shall provide an opportunity for members of the public to address the legislative body directly pursuant to §54954.3 at each teleconference location. ` Section 7: Quorum. At any meeting of the Board, a majority of the members of the Board shall constitute a quorum. If less than a quorum is present at a meeting, a majority of the Directors present may adjourn the meeting from time to time without further notice other than announcement at the meeting, until a quorum shall be present. There shall be no voting by proxies or voting by absentia. #_1 Tk ARTICLE VII OFFICERS 5 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3,2012 Section 1: Offices Held. The officers of the corporation shall be a Chairperson, a Vice Chairperson, a Secretary, a Chief Financial Officer, and such other officers as the Board may from time to time designate. All officers shall be members in good standing of the Board. Any number of offices may be held by the same person. The officers of the Corporation shall also serve on the executive committee of the corporation. Section 2: Election of Officers. The officers of this corporation shall be chosen annually by the Board and shall serve at the pleasure of the Board, subject to the rights of any officer under any employment contract. Section 3: Term. All officers shall be elected for a term of one year or until their successors are elected and qualified. Section 4: Removal of Officers. Without prejudice to the rights of any officer under an #12 employment contract, the Board may remove.any officer with or withouecause. Section 5: Resignation of Officers. Any offic&may resign kany time by,giving written notice to the Board. The resignation shall take effect on the,date.the notice is received,or)at any later time specified in the notice. Unless,-otherwise specificd,.in the notice, the resignation need not be accepted to be effective. Any resignation`shall-be without=prej.udice to any rights of the #13 corporation under any contract to which the office'r�is a party:, Section 6: Vacancies.in" Office:,,A vacancy in any office because"of death, resignation, removal, disqualification, or any other cause shall be filled�in the manner prescribed by these Bylaws for normal appointments to that office. However,,vacancies need not be filled on an annual basis. Section 7: Responsibilities.of'Chairperson.The"Chairperson shall preside at all meetings and have such other powers-and duties'as the Board--or these Bylaws may require. Sectiori$: Re ponsibilities of�Vice`Chairperson. The Vice Chairperson shall assume the duties of the Chairperson in his or her absence,and shall have such other powers and duties as the Board #14 or these Bylaws may require. Section 9: Responsibilities of Secretary. The Secretary of the corporation shall have the following responsibilities:,\_ A. The Secretary shall keep or cause to be kept, at the corporation's principal office or such other place as the Board may direct, a book of minutes of all meetings, proceedings, and actions of the Board, of committees of the Board, and of any members' meetings. The minutes of meetings shall include the time and place that the meeting was held;whether the meeting was annual, general, or special, and if special, how authorized; the notice given; the names of persons present at Board and committee meetings; and the number of members present or represented at members' meetings. B. The Secretary shall keep or cause to be kept, at the corporation's principal office, a copy of the Articles of Incorporation and Bylaws, as amended to date. 6 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3,2012 C. The Secretary shall keep or cause to be kept, at the corporation's principal office or at a place determined by resolution of the Board, a record of the corporation's members, showing each member's name, address, business represented, and class of membership. D. The Secretary shall give, or cause to be given, notice of all meetings that these Bylaws require to be given. The Secretary shall keep the corporate seal, if any, in safe custody and shall have such other powers and perform such other duties as the Board or the Bylaws may require. E. The Secretary shall maintain, or cause to be maintained, the corporation's records in accordance with the requirements of the California,Public Records Act, Government Code §6250 et seq. j., Section 10: Responsibilities of Chief Financial Officer./The Chief Financial Officer of the corporation shall have the following responsibilities: A. The Chief Financial Officer shall keep and,,maintain, orcause to be kept and maintained, adequate and correct books and accounts of the�corporation's properties and transactions. The Chief Financial'Officer shall send or cause,to be given to the members and Directors such financial`statements and reports as are required to be given by law, by these Bylaws, by the BID\`or.by the Board. The books of account shall be open to inspection by any Director'at all.r'easonable times. B. The Chief Financial Officer 'shall deposit, or cause,to be deposited, all money and other valuables in the name'and to the credit of the corporation with such depositories as the Board may.designate; shall disburse the,corporation's funds as the Board may order; shalLrender t�'the President,and the Bpard;,�yhen requested, an account of all transactions as Chief financial Officer`and�of the.financial condition of the corporation; and have such other powers and perform such other duties as the Board #15 or these Bylaws may require. `` Section,ll:Contracts"with Directors. No,,Mrecto,of this corporation nor any other corporation; firm, association, or other entity in-which one or more of this corporation's Directors a`re Directors or fia e a material financial interest, shall be interested, directly or indirectly,in any contract or'other transaction with this corporation unless: A. The.material facts as to the transaction and such Director's interest are fully disclosed or knownto the members and such contract or transaction is approved by the membershin good faith,)with any membership owned by any interested Director not being entitled to vote thereon; or B. The material'facts regarding such Director's financial interest in such contract or transaction or regarding such common Directorship, officership, or financial interest are fully disclosed in good faith and are noted in the minutes or are known to all Board members before consideration by the Board of such contract or transaction, and such contract of transaction is authorized in good faith by a majority of the Board by a vote sufficient for that purpose without counting the vote of the interested #16 Director. Section 12: Loans. The corporation shall not loan any money or property to, or guarantee the obligation of, any Director or officer of the corporation. The corporation may advance money to 7 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3,2012 a Director or officer for reasonable business expenses,provided that the Director or officer is entitled to reimbursement. #17 ARTICLE VIII COMMITTEES Section l: Establishment. The Chairperson, subject to the approval of the Board, may create one or more committees, each consisting of two or more Directors, to serve at the pleasure of the Chairperson. Committees created by the Chairperson shall serve concurrently with the term of the appointing Chairperson, unless a different term is approved,by the Board. Appointments to committees of the Board shall be by majority vote of the Directors then in office. The Board may appoint one or more Directors as alternate members,of such committee, who may replace any absent member at any meeting. Any such committee shall haveall the authority of the Board, to the extent provided in the Board resolution;,�xcept that,rio.committee may do the following: ` A. Fill vacancies on the Board or any,committee of the Board, B. Fix compensation of the Directors'for serving on the Board or any committee; C. Amend or repeal Bylaws or adopt new.Bylaws; D. Amend or repeal any resolution of the Board-,that by'its express terms is not so amendable or repealable'; E. Create any other committees\ofthe,Board or appoint the members of committees of the Board; or F. Expend corporate funds to support a nominee.for Director if more people have been nominated,for Director than cari,bevelected; or G. With respectJo any assets held in`cliaritable trust,.approve any contract or transaction between this corporation and one or,more of its Directors or between this corporation and an entity in which one_or more of its\Directors have a material financial interest, subject,to the approval provisions of Corporations Code §5233(d)(3). Section 2:rExecutive Committee. The officers•ofthe corporation and the immediate past- chairperson shall serve as the\'executi e,committee of the Board. The Board may designate additional Directors to serve on the Executive Committee. The executive committee,unless limited by a resolution of the Board, shall have and may exercise all the authority of the Board in the management ofthe business and affairs of the corporation between meetings of the Board; provided, however;that\the executive committee shall not have the authority of the Board in reference to those matters°enumerated in Article VIII, Section 1. All actions of the executive committee shall be reported to,and ratified by the Board at the next duly scheduled Board meeting. Section 3: Meetings and Actions of Committees. Meetings and actions of committees shall be governed by, held, and taken under the provisions of these Bylaws concerning meetings and other Board actions, except that the time for general meetings of committees and calling of special meetings of committees may be set either by Board resolution, or if none, by resolution of the committee. Notice of committee meetings will be given in accordance with the provisions of the Ralph M. Brown Act. Minutes of each meeting shall be kept and shall be filed with the corporate records, and in accordance with the provisions of the California Public Records Act. 8 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3,2012 The Board may adopt rules for governance of any committee as long as the rules are consistent with these Bylaws. If the Board has not adopted rules, the committee may do so. 1 /. s r' 9 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3, 2012 #18 ARTICLE IX INDEMNIFICATION AND INSURANCE Section 1: Indemnification. A. To the fullest extent permitted by law, this corporation shall indemnify its Directors and officers, and may indemnify employees and other persons described in the Corporations Code, including persons formerly occupying such positions, against all expenses,judgments, fines, settlements and other amounts actually and reasonably incurred by them in connection with any"proceeding;'as that term is used in the Corporations Code, and including an action by or in the right of the corporation, by reason of the fact that the person is or was a person,,described in the Corporations Code. "Expenses," as used in these Bylaws, shall.have the same meaning as in the Corporations Code. B. On written request to the Board by any'person seeking indemnification under the Corporations Code, the Board shall promptly decide under that�code whether the applicable standard of conduct set forth.has been met, and if so the Board shall authorize indemnification. C. To the fullest extent permitted by law and except as-otherwise determined by the Board in a specific instance, expenses incurred by a person seeking indemnification under these Bylaws in defending any proceeding covered by these Bylaws shall be advanced by the corporation,before final disposition of the proceeding, on receipt by the corporation of an undertaking,by or on behalf of that person that the advance will be repaid unless it is ultimately found that the person is entitled to be indemnified by the corporation for those expense's. Section 2: Insurance.This`corporation shall have the right, and shall use its best efforts, to purchase and maintain insurance"to the,frill-extenfpermitted by law on behalf of its officers, Directors; employees and other agents, to cover any,liability asserted against or incurred by any officer, Director, employee,.or agent��in such capacity or arising from the officer's, Director's, employee'\sor agent's status'as such. ARTICLE X RECORDS i Section 1: Maintenance'This corporation shall keep all of the following records, either in written form or in any other form capable of being converted into clearly legible tangible form or in any combination of the two: A. Adequate and correct books and records of account; and B. Minutes of the proceedings of its members, Board and committees. Section 2: Inspection by Directors. Every Director shall have the absolute right, at any reasonable time, to inspect the corporation's books, records, and documents of every kind, and to inspect the physical properties of the corporation. The inspection may be made in person or by the Director's agent or attorney. The right of inspection includes the right to copy and make extracts of books, records, and documents of every kind. 10 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3,2012 Section 3: Articles and Bylaws. This corporation shall keep, at its principal office, the original or a copy of the Articles of Incorporation and Bylaws, as amended to the current date, that shall be open to inspection at all reasonable times during office hours. Section 4: Annual Reports. The Secretary of the corporation shall prepare and submit, or cause to be prepared and submitted, the following annual reports. The Secretary shall keep, or cause to be kept, copies of all annual reports with the corporation's records. A. BID Annual Report. The BID annual report will be prepared and submitted. B. HBMVB Annual Report. The HBMVB annual report.shall be prepared within 120 days after the end of the corporation's fiscal year:'This section shall not apply if the corporation receives less than$10,000 in gross revenues or receipts during the fiscal year. The report shall contain the following�infofmation in appropriate detail: 1. A balance sheet as of the end ofthe fiscal year,an income statement, and statement of cashflows for the fiscal year, accompanied by an independent accountant's report, or if none,by the certificate of an authorized officer of the corporation that they were prepared without audiffroin,the corporation's books and records; 2. A statement of the-place where the,names and'addresses of current members are located; and 3. Any other information required by these.Bylaws or the Board. Section 5: Annual Statement. As part of the annual report to all members, or as a separate document if no annuaLreport is'issued, the'corporation shall-annuallyprepare and mail, deliver or send by electronic transmission and furnish to/its Directors a'statement of any transaction or indemnification of the.kinds in subparagraph B,below within 120 days after the end of the corporation's fiscal year,. \`, _ A. Tne statement shall`iriclude:,--�--.,, -1:A brief description of ihe,transaction; 2. The'names of'interested persons'..involved and their relationship to the corporation; \3; The nature,of interested,,persons in the transaction; `\,4XThe amouni,,offlthe interested persons' interest, except that in a partnership in `. which such person is a partner, only the partnership interest need be stated. B. Transactions included in the statement shall be those transactions: 1. To which the corporation or its subsidiary was a party; 2. Which-involved more than$50,000 or was one of a number of such transactions with the same person involving, in the aggregate, more than $50,000; and 3. In which either of the following interested persons had a direct or indirect material financial interest(a mere common Directorship is not a material financial interest): a. Any Director or officer of the corporation; b. Any holder of more than 10 percent of the voting power of the corporation. 11 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3,2012 ARTICLE XI OPERATIONS AND ADMINISTRATION Section 1: Fiscal Year. The fiscal year of the corporation shall begin on October 1 and end on #19 September 30 of each year. Section 2: President/CEO. The Board shall employ, or select from among the members of the Board, a President/CEO of the corporation. The President/CEO shall: A. Serve as the executive officer of the corporation; B. Be charged with the general supervision and management of the corporation's affairs and staff; C. Advise or serve on the Board of Directors; D. If a non-director or non-officer, serve as an advisor to,the executive committee; E. Serve as an ex-officio member of all committees; and F. Act as the corporation's agent for service of process. Section 3: Funds. All-funds of the corporation shall be deposited in such banks, trust companies, or other reliable depositories as the Board�from time�to time may'determine. All checks, drafts, endorsements, notes and evidence of indebtedness of the corporation shall be signed by the Chief Financial Officer an&the President or by"any two officers. Endorsements for deposits to the credit of the corporation shall be.made in such manner as the Board may determine from time to time. Section 4: Contracts.,,-The-Chairperson, President or any other officer or agent specifically authorized by the Boardmay, in,thername of,and-on behalf of the,corporation, enter into those contracts or execute and'deliver those instruments;;that are specifically authorized by the Board. Without the express and`specific authorization of the Board, no officer or agent may enter into any contract-or-execution or;deliver any instrument in,.the name of or on behalf of the corporation., Section`5: Brown Act Compliance-,Jo the extent that Government Code §54952(c) shall require the,corporation to be-subject to the open meeting requirements of the Ralph M. Brown Act, then the Board will comply with the provisions of Government Code §54950 through and including §5496L, To the extent that any provisions of these Bylaws are inconsistent with the Ralph M. Brown Act,the provisions of said Act shall prevail. In the event the corporation does not meet the requirements,of Government Code §54952(c), then the Board will not endeavor to meet the requirements of the Brown Act. #20 ARTICLE XII AMENDMENT Except as otherwise provided herein, and subject to the power of Directors to amend or repeal the Bylaws, these Bylaws may be altered, amended or repealed and new Bylaws may be adopted by an affirmative vote of a majority of the Directors present at any regular or special meeting, a quorum being assembled, provided that written notice of such meeting, setting forth in detail the 12 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3,2012 proposed revision(s) and explanation(s)therefore, be given not less than 7 days prior to such meeting. r, 4 � 13 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3,2012 CERTIFICATE OF SECRETARY I, , certify as follows: 1. I am the duly elected and acting Secretary of Huntington Beach Marketing and Visitors Bureau, a California Nonprofit Mutual Benefit Corporation; 2. That these Bylaws, consisting of 14 pages, inclusive, are the Bylaws of the corporation as adopted by the Board of Directors on , 2012; 3. That these Bylaws have not been amended or modifiedl since that date. ,'Secretary . e 14 Bylaws of Huntington Beach Marketing and Visitors Bureau May 3, 2012 H.B. Conference &Visitors Bureau Statement of Financial Position As of April 30, 2012 A BI C1 D El F G H 1 JASSETS 2 1 Current Assets 3 1 IChecking/Savings 4 1 Business Checking- City Grant $ 4,530.34 5 lBusiness Checking- B.I.D. 8,490.15 6 Money Market-Bureau Generated 67,272.31 7 Money Market-City Grant 56,692.93 8 Money Market-B.I.D. 367,849.39 10 CD-City Grant 101,717.99 11 1 1 jCD-BID 150,121.88 12 1 1 1 Petty Cash 506.26 13 1 JTotal Checking/Savings 757,181.25 15 1 Accounts Receivable 339,652.29 19 Deposits 1 1,815.00 20 Prepaid Expenses 16,129.28 21 jTotal Current Assets 1,114,777.82 22 1 Fixed Assets 23 1 IFurniture&Fixtures 39,346.05 24 1 1 jAccum. Depr.- Furniture&Fix. (10,053.94) 25 Total Furniture&Fixtures 29,292.11 26 Equipment 53,088.35 27 jAccum. Depr. - Equipment (19,788.77) 28 Total Equipment 33,299.58 29 1 II-easehold Improvements 17,649.59 30 1 1 jAccum. Depr. -Leasehold Impr. (8,760.05) 31 1 ITotal Leasehold Improvements 8,889.54 32 1 Intangible Assets 53,300.00 33 jAccum. Amort. - Intangibles (15,397.73) 34 Total Intangible Assets 37,902.27 35 Total Fixed Assets 109,383.50 36 ITOTAL ASSETS 1 $ 1,224,161.32' 37 LIABILITIES&EQUITY 38 IlLiabilities 39 1 Current Liabilities 40 1 lAccounts Payable $ 49,576.08 41 Accts Payable- Personnel 68,594.60 42 Capital Lease Payable 19,002.20 43 Total Current Liabilities 137,172.88 441 ITotal Liabilities 137,172.88 45 JEquity 46 General Unrestricted Net Assets 1,025,580.40 47 Net Income 61,408.04 48 ITotal Equity 1,086,988.44 49 TOTAL LIABILITIES&EQUITY $ 1,224,161.32 50 51 . BID receivable of$226,686 1 A 52 TOT receivable of$ 112,987 H.B. Conference &Visitors Bureau Statement of Activities by Line Item April 2012 A B C D E F G H I J K 1 Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Bud et COMMENTS 3 4 REVENUE 5 6 1 Public Sources TOT 7 Transient Occupancy Tax $ 51,314.00 $ 51,314.00 $ 339,269.50 $ 320,618.00 $ 667,023.00 8 Interest Income 9.01 27.78 358.39 194.46 333.33 9 Total Public Sources 51,323.01 51,341.78 339,627.89 320,812.46 667,356.33 10 11 Quasi-Private Sources BID 12 1 BID Assessment 102,627.00 $ 102,627.00 $ 671,192.00 $ 640,411.00 $ 1,326,635.00 13 City Grant - - - 25,000.00 25,000.00 14 Interest Income 67.91 27.78 460.91 194.46 333.33 15 Total Quasi-Private Sources 102,694.91 102,654.78 671,652.91 665,605.46 1,351,968.33 16 17 Private Sources 18 Advertising:Website 19 Promotional Participation 20 Licensing Income - - 14.28 - - 21 Travelocity Commissions 103.84 - 848.93 50.00 - 22 Interest Income 8.27 27.77 69.73 194.46 333.34 23 Total Private Sources 112.11 1 27.77 932.94 244.46 333.34 24 25 TOTAL REVENUE 154,130.03 154,024.33 1,012,213.74 986,662.38 2,019,658.00 26 27 EXPENSE 28 29 Personnel 30 lSalary-Base 48,632.58 1 45,233.33 338,197.45 316,633.31 542,800.00 31 Sala -Vacation Accrual 1,771.78 1,791.67 1 2,832.92 12,541.69 21,500.00 32 FICA Tax 3,194.24 2,931.00 23,606.28 20,517.00 35,173.00 33 FUTA Tax 11.21 46.67 363.76 326.69 560.00 34 SUTA Tax 115.86 375.00 3,758.65 2,625.00 4,500.00 35 Pension Expense 3,166.78 3,361.42 23,840.49 23,529.94 40,337.00 36 Health Insurance 5,382.49 7,548.33 40,492.59 52,838.31 90,580.00 37 Dental Insurance 1,014.00 939.25 1 6,410.00 1 6,574.75 11,271.00 38 Worker's Comp Insurance 510.22 483.33 3,784.24 3,383.31 5,800.00 39 Staff Training&Development 2,577.30 1,666.74 10,549.22 11,666.70 20,000.00 Staff Retreat&team building event in April 40 Other Personnel Costs - 500.00 - 3,500.00 6,000.00 41 Contract Labor 765.41 100.00 5,386.06 500.00 1,000.00 Kiosk Temporary labor 42 jTotal Personnel $ 67,141.87 $ 64,976.74 $ 459,221.66 1 $ 454,636.70 $ 779,521.00 43 Page 1 of 2 H.B. Conference &Visitors Bureau Statement of Activities by Line Item April 2012 A B C D E F GI H I J K 11 Annual 2 Month Actual Month Budget YTD Actual YTD Budget Bud et COMMENTS 44 Marketing/Promotion 45 Travel & Entertainment $ 7,185.15 $ 5,983.33 $ 38,532.60 $ 41,183.31 $ 82,000.00 Pow Wow was in April 46 Trade Show Participation 9,216.90 6,750.00 47,291.88 43,750.00 81,000.00 Pow Wow 47 Event Hosting 760.00 916.00 9,285.71 6,412.00 11,000.00 48 FAM Tours/Site Visits 15,894.73 11,550.00 34,192.70 47,750.00 80,000.00 DerTour, Qantas Holidays - 49 Advertisin /Marketin: - - - -_ - - - -- -- - - - - -- ------- - --- - 501 Media 2,728.46 22,575.00 97,077.94 136,625.00 230,975.00 51 Online/Website 2,063.04 7,375.00 14,073.40 56,625.00 96,900.00 52 Printed Marketing Collateral - 5,000.00 1 19,166.61 82,000.00 97,000.00 $25K photo shoot invoice outstanding, 53 Public Relations 15,447.80 27,175.00 101,181.79 140,592.00 176,467.00 54 Research - 2,000.00 - 15,000.00 25,000.00 55 Fulfillment 2,873.10 4,232.00 21,386.77 1 28,724.00 49,000.00 56 1 Other - 416.66 - 2,916.62 5,000.00 57 Total Marketing/Promotion 56,169.18 93,972.99 382,189.40 601,577.93 934,342.00 58 59 Administrative Operations 60 Accounting&Legal 1,462.51 2,250.00 18,158.48 15,750.00 36,000.00 61 Bank Fees 83.00 120.00 734.87 640.00 1,240.00 _ 62 Dues&Subscriptions 1,295.00 1,000.00 6,253.95 7,000.00 12,000.00 63 Depreciation/Amortization 1,788.62 645.00 12,520.34 4,515.00 7,750.00 64 Insurance - 200.00 9,066.13 13,000.00 14,000.00 -65 Interest- - - -- - - -- - -----100:00-_---- --- ----- 500:00--— - 1.,000.00- -- --- -- - --- - - -- --- - - 66 Data Processing/Computers 1,083.19 1 2,641.00 11,356.41 18,487.00 31,782.00 67 1 Rent 2,867.74 5,460.00 22,429.15 28,197.00 45,947.00 68 Telecommunications 1,553.06 1,624.98 10,180.87 10,974.86 19,100.00 69 Office Supplies 2,661.63 2,991.00 18,367.01 20,345.00 35,000.00 70 Miscellaneous - 1,000.00 327.43 5,000.00 10,000.00 71 Total Admin. Operations 12,794.75 18,031.98 109,394.64 124,408.86 213,819.00 72 73 ITOTAL EXPENSE 136,105.80 176,981.71 950,805.70 1,180,623.49 1,927,682.00 74 75 JEXCESS REVENUE $ 18,024.23 $ 22,957.38 $ 61,408.04 $ 193,961.11 $ 91,976.00 Page 2 of 2 Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF MARCH 2O12 DOWNTOWN $162.23 $152.62 6.3% 77.65% 68.79% 12.9% $125.96 $104.99 20.0% DOWNTOWN 2 $137.33 $99.35 38.2% 77.83% 74.52% 4.4% $106.89 $74.04 44.4% HOLLYWOOD $186.25 $168.21 10.7% 79.12% 78.49% 0.8% $147.35 $132.03 11.6% SAN FERNANDO VALLEY $127.77 $126.11 1.3% 73.92% 73.10% 1.1% $94.45 $92.18 2.5% PASADENA $145.74 $144.42 0.9% 84.77% 78.93% 7.4% $123.54 $113.99 8.4% SAN GABRIEL VALLEY $101.16 $98.01 3.2% 73.55% 73.00% 0.8% $74A1 $71.55 4.0% SANTA MONICA $276.26 $259.50 6.5% 82.89% 85.90% -3.5% $228.99 $222.90 2.7% AIRPORT $105.19 $98.98 6.3% 87.37% 83.46% 4.7% $91.91 $82.61 11.3% MARINA DEL REY $171.74 $164.67 4.3% 78.97% 76.61% 3.1% $135.63 $126.15 7.5% SOUTH BAY $132.80 $126.10 5.3% 76.48% 74.16% 3.1% $101.57 $93.52 8.6% LONG BEACH $134.71 $143.08 -5.9% 77.20% 72.44% 6.6% $104.00 $103.65 0.3% BEVERLY HILLS $408.91 $413.90 -1.2% 76.18% 73.42% 3.8% $311.50 $303.91 2.5% WEST HOLLYWOOD $214.11 $198.81 7.7% 74.96% 76.18% -1.6% $160.50 $151.46 6.0% OTHER WEST L.A. $229.52 $228.13 0.6% 80.60% 75.81% 6.3% $184.99 $172.94 7.0% 1-5 CORRIDOR/WHITTIER $99.84 $96.57 3.4% 82.15% 76.11% 7.9% $82.01 $73.50 11.6% SANTA CLARITA $104.98 $105.96 -0.9% 74.64% 74.26% 0.5% $78.36 $78.69 -0.4% OVERALL AVERAGE $158.29 $153.36 3.2% 79.27% 76.24% 4.0% $125.48 $116.92 7.3% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO MARCH 2O12 DOWNTOWN $152.58 $153.27 -0.5% 73.48% 69.09% 6.3% $112.11 $105.90 5.9% DOWNTOWN 2 $124.59 $101.33 23.0% 69.11% 72.15% -4.2% $86.11 $73.11 17.8% HOLLYWOOD $187.74 $175.75 6.8% 76.88% 76.81% 0.1% $144.35 $135.00 6.9% SAN FERNANDO VALLEY $128.64 $127.62 0.8% 71.13% 69.50% 2.3% $91.50 $88.70 3.2% PASADENA $150.71 $148.82 1.3% 81.51% 76.20% 7.0% $122.84 $113.40 8.3% SAN GABRIEL VALLEY $100.91 $97.37 3.6% 70.23% 69.77% 0.7% $70.87 $67.94 4.3% SANTA MONICA $273.24 $256.81 6.4% 80.80% 83.04% -2.7% $220.78 $213.25 3.5% AIRPORT $103.50 $99.54 4.0% 83.02% 81.92% 1.4% $85.93 $81.54 5.4% MARINA DEL REY $174.14 $165.55 5.2% 73.58% 73.21% 0.5% $128.14 $121.21 5.7% SOUTH BAY $128.52 $123.32 4.2% 73.30% 72.11% 1.7% $94.21 $88.93 5.9% LONG BEACH $133.92 $137.21 -2.4% 67.95% 65.98% 3.0% $90.99 $90.52 0.5% BEVERLY HILLS $441.14 $437.27 0.9% 73.87% 71.26% 3.7% $325.88 $311.59 4.6% WEST HOLLYWOOD $223.62 $213.49 4.7% 73.30% 75.15% -2.5% $163.91 $160.44 2.2% OTHER WEST L.A. $242.59 $242.27 0.1% 78.08% 75.48% 3.4% $189.42 $182.86 3.6% 1-5 CORRIDOR/WHITTIER $100.35 $97.40 3.0% 78.92% 71.96% 9.7% $79.19 $70.09 13.0% SANTA CLARITA $100.98 $103.25 -2.2% 69.26% 66.15% 4.7% $69.94 $68.30 2.4% OVERALL AVERAGE $159.77 $155.98 2.4% 75.42% 73.75% 2.3% $120.50 $115.03 4.8% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF MARCH 2O12 Less than $55.00 $49.13 $47.11 4.3% 72.25% 70.92% 1.9% $35.50 $33.41 6.2% $55.01 -$85.00 $74.58 $71.82 3.8% 77.94% 74.10% 5.2% $58.13 $53.22 9.2% $85.01 -$100.00 $92.69 $88.71 4.5% 78.47% 78.85% -0.5% $72.74 $69.95 4.0% $100.01 -$150.00 $124.93 $120.85 3.4% 81.17% 76.71% 5.8% $101.41 $92.70 9.4% $150.01 -$200.00 $178.37 $171.11 4.2% 76.71% 77.09% -0.5% $136.83 $131.92 3.7% $200.01 -$300.00 $236.14 $224.51 5.2% 80.28% 74.79% 7.3% $189.57 $167.92 12.9% Over$300.00 $461.85 $453.45 1.9% 74.30% 75.76% -1.9% $343.17 $343.55 -0.1% OVERALL AVERAGE $158.29 $153.36 3.2% 79.27% 76.24% 4.0% $125.48 $116.92 7.3% JANUARY TO MARCH 2O12 Less than $55.00 $48.11 $46.60 3.2% 67.94% 67.60% 0.5% $32.68 $31.50 3.8% $55.01 -$85.00 $73.58 $71.66 2.7% 74.24% 72.58% 2.3% $54.63 $52.01 5.0% $85.01 -$100.00 $90.76 $87.99 3.1% 73.18% 73.47% -0.4% $66.42 $64.64 2.7% $100.01 -$150.00 $123.25 $120.50 2.3% 76.89% 74.26% 3.5% $94.77 $89.48 5.9% $150.01 -$200.00 $172.71 $168.73 2.4% 73.00% 73.85% -1.2% $126.07 $124.61 1.2% $200.01 -$300.00 $235.95 $229.95 2.6% 76.49% 73.84% 3.6% $180.48 $169.79 6.3% Over$300.00 $487.94 $474.51 2.8% 74.90% 74.12% 1.1% $365.48 $351.70 3.9% OVERALL AVERAGE $159.77 $155.98 2.4% 75.42% 73.75% 2.3% $120.50 $115.03 4.8% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF MARCH 2O12 Under 100 rooms $152.18 $146.21 4.1% 79.89% 81.10% -1.5% $121.58 $118.57 2.5% 100- 199 rooms $153.51 $150.29 2.1% 78.19% 76.13% 2.7% $120.03 $114.41 4.9% 200-299 rooms $167.46 $162.20 3.2% 77.86% 73.64% 5.7% $130.39 $119.45 9.2% 300-600 rooms $168.43 $163.00 3.3% 79.95% 76.98% 3.9% $134.66 $125.48 7.3% Over 600 rooms $133.24 $127.27 4.7% 81.25% 76.44% 6.3% $108.25 $97.29 11.3% OVERALL AVERAGE $158.29 $153.36 3.2% 79.27% 76.24% 4.0% $125.48 $116.92 7.3% JANUARY TO MARCH 2O12 Under 100 rooms $151.26 $145.10 4.2% 77.36% 76.61% 1.0% $117.01 $111.16 5.3% 100- 199 rooms $152.28 $148.41 2.6% 73.74% 71.94% 2.5% $112.29 $106.76 5.2% 200-299 rooms $177.65 $171.76 3.4% 74.15% 72.50% 2.3% $131.73 $124.54 5.8% 300-600 rooms $168.08 $165.40 1.6% 76.00% 73.96% 2.8% $127.74 $122.32 4.4% Over 600 rooms $132.16 $130.04 1.6% 77.88% 76.88% 1.3% $102.93 $99.97 3.0% OVERALL AVERAGE $159.77 $155.98 2.4% 75.42% 73.75% 2.3% $120.50 $115.03 4.8% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF MARCH 2O12 ANAHEIM $154.84 $147.79 4.8% 77.94% 79.72% -2.2% $120.69 $117.83 2.4% COSTA MESA $114.78 $114.60 0.2% 81.45% 82.18% -0.9% $93.49 $94.18 -0.7% ORANGE COUNTY AIRPORT $111.58 $113.34 -1.6% 79.99% 80.72% -0.9% $89.25 $91.48 -2.4% NORTH ORANGE COUNTY $98.23 $96.16 2.2% 79.45% 81.52% -2.5% $78.04 $78.39 -0.4% SOUTH ORANGE COUNTY $197.47 $185.23 6.6% 73.26% 69.11% 6.0% $144.66 $128.00 13.0% NEWPORT BEACH $189.06 $180.51 4.7% 77.62% 74.06% 4.8% $146.74 $133.69 9.8% HUNTINGTON BEACH $205.02 $205.66 -0.3% 77.99% 82.13% -5.0% $159.89 $168.91 -5.3% OVERALL AVERAGE $150.01 $144.48 3.8% 78.11% 78.58% -0.6% $117.17 $113.53 3.2% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO MARCH 2O12 ANAHEIM $148.65 $141.50 5.0% 70.01% 65.34% 7.1% $104.06 $92.45 12.6% COSTA MESA $114.65 $114.91 -0.2% 74.15% 74.46% -0.4% $85.01 $85.56 -0.6% ORANGE COUNTY AIRPORT $112.11 $112.68 -0.5% 74.47% 74.49% 0.0% $83.49 $83.94 -0.5% NORTH ORANGE COUNTY $95.70 $94.72 1.0% 72.12% 71.98% 0.2% $69.02 $68.18 1.2% SOUTH ORANGE COUNTY $191.82 $181.89 5.5% 67.44% 63.95% 5.5% $129.36 $116.33 11.2% NEWPORT BEACH $186.14 $176.27 5.6% 70.84% 66.90% 5.9% $131.86 $117.92 11.8% HUNTINGTON BEACH $194.91 $199.02 -2.1% 74.33% 69.95% 6.3% $144.88 $139.22 4.1% OVERALL AVERAGE $145.97 $140.45 3.9% 71.14% 68.15% 4.4% $103.85 $95.71 8.5% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF MARCH 2O12 Less than$60.00 $51.10 $48.66 5.0% 82.00% 81.03% 1.2% $41.90 $39.43 6.3% $60.01 -$100.00 $87.17 $85.27 2.2% 75.68% 77.98% -3.0% $65.96 $66.50 -0.8% $100.01 -$150.00 $124.69 $125.14 -0.4% 78.69% 79.53% -1.1% $98.12 $99.52 -1.4% $150.01 -$200.00 $168.91 $162.57 3.9% 77.35% 79.13% -2.2% $130.65 $128.64 1.6% Over$200.00 $285.46 $262.81 8.6% 77.31% 75.21% 2.8% $220.70 $197.66 11.7% OVERALL AVERAGE $150.01 $144.48 3.8% 78.11% 78.58% -0.6% $117.17 $113.53 3.2% JANUARY TO MARCH 2O12 Less than$60.00 $49.65 $47.83 3.8% 76.84% 76.29% 0.7% $38.15 $36.49 4.6% $60.01 -$100.00 $84.53 $82.49 2.5% 65.75% 65.17% 0.9% $55.58 $53.76 3.4% $100.01 -$150.00 $126.46 $125.46 0.8% 71.03% 69.06% 2.8% $89.82 $86.64 3.7% $150.01 -$200.00 $168.06 $166.21 1.1% 73.90% 69.95% 5.6% $124.19 $116.26 6.8% Over$200.00 $280.81 $266.08 5.5% 72.88% 63.92% 14.0% $204.66 $170.09 20.3% OVERALL AVERAGE $145.97 $140.45 3.9% 71.14% 68.15% 4.4% $103.85 $95.71 8.5% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF MARCH 2O12 Under 100 rooms $95.43 $98.11 -2.7% 81.45% 76.89% 5.9% $77.72 $75.44 3.0% 100- 199 rooms $114.35 $109.92 4.0% 77.34% 79.00% -2.1% $88.44 $86.83 1.8% 200-299 rooms $143.02 $137.49 4.0% 77.90% 79.52% -2.0% $111.42 $109.33 1.9% Over 300 rooms $173.69 $167.11 3.9% 78.26% 78.18% 0.1% $135.93 $130.64 4.0% OVERALL AVERAGE $150.01 $144.48 3.8% 78.11% 78.58% -0.6% $117.17 $113.53 3.2% JANUARY TO MARCH 2O12 Under 100 rooms $94.58 $94.81 -0.2% 75.48% 70.02% 7.8% $71.39 $66.39 7.5% 100- 199 rooms $110.78 $106.76 3.8% 69.88% 69.71% 0.2% $77.41 $74.42 4.0% 200-299 rooms $139.23 $135.71 2.6% 71.28% 68.63% 3.9% $99.25 $93.14 6.6% Over 300 rooms $169.19 $162.50 4.1% 71.34% 67.07% 6.4% $120.69 $108.99 10.7% OVERALL AVERAGE $145.97 $140.45 3.9% 71.14% 68.15% 4.4% $103.85 $95.71 8.5% , D Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF MARCH 2O12 DOWNTOWN $194.29 $177.84 9.2% 85.06% 80.59% 5.5% $165.25 $143.31 15.3% SAN DIEGO BAY AREAS $222.53 $225.31 -1.2% 76.58% 74.88% 2.3% $170.42 $168.72 1.0% LA JOLLA $195.89 $185.38 5.7% 75.26% 68.75% 9.5% $147.44 $127.45 15.7% MISSION VALLEY $113.97 $107.26 6.3% 72.28% 74.54% -3.0% $82.38 $79.95 3.0% MISSION BAY $157.30 $148.92 5.6% 84.55% 79.03% 7.0% $133.00 $117.68 13.0% NORTH COASTAL $129.84 $129.51 0.3% ' 72.58% 67.60% 7.4% $94.24 $87.55 7.6% NORTH CITY/UTC $139.79 $137.37 1.8% 83.30% 74.53% 11.8% $116.45 $102.38 13.7% SOUTH BAY $56.03 $54.74 2.4% 69.59% 64.00% 8.7% $38.99 $35.03 11.3% I-15/KEARNY MESA $112.60 $110.30 2.1% 73.12% 67.78% 7.9% $82.33 $74.76 10.1% SPORTS ARENA/OLD TOWN $92.78 $91.67 1.2% 81.25% 81.03% 0.3% $75.39 $74.28 1.5% OVERALL AVERAGE $161.84 $152.66 6.0%_ 79.51% 75.66% 5.1% $128.68 $115.51 11.4%. AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO MARCH 2O12 DOWNTOWN $180.17 $177.49 1.5% 78.59% 76.55% 2.7% $141.60' $135.87 4.2% SAN DIEGO BAY AREAS $211.05 $217.31 -2.9% 67.73% 68.91% -1.7% $142.96 $149.75 -4.5% LA JOLLA $193.20 $189.60 1.9% 69.93% 64.37% 8.6% $135.10 $122.04 10.7% MISSION VALLEY $109.11 $109.40 -0.3% 64.94% 66.23% -1.9% $70.85 $72.45 -2.2% MISSION BAY $143.26 $142.38 0.6% 72.81% 70.26% 3.6% $104.32 $100.04 4.3% NORTH COASTAL $130.07 $124.49 4.5% 66.69% 61.46% 8.5% $86.74 $76.51 13.4% NORTH CITY/UTC $140.06 $138.15 1.4% 74.49% 72.15% 3.2% $104.32 $99.67 4.7% SOUTH BAY $55.12 $53.85 2.4% 60.63% 59.56% 1.8% $33.42 $32.07 4.2% 1-15/KEARNY MESA $110.60 $113.09 -2.2% 66.07% 63.30% 4.4% $73.07 $71.58 2.1% SPORTS ARENA/OLD TOWN $94.38 $93.83 0.6% 63.85% 63.31% 0.9% $60.26 $59.40 1.4% OVERALL AVERAGE $153.66 $152.19 1.0% 71.88% 69.94% 2.8% $110.45 $106.45 3.8% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF MARCH 2O12 Less than$60.00 $50.08 $47.63 5.1% 69.02% 61.60% 12.0% $34.56 $29.34 17.8% $60.01 -$100.00 $78.51 $77.32 1.5% 75.68% 73.07% 3.6% $59.42 $56.50 5.2% $100.01 -$150.00 $125.22 $120.46 4.0% 81.67% 76.44% 6.8% $102.27 $92.08 11.1% $150.01 -$200.00 $167.70 $156.23 7.3% 78.61% 75.88% 3.6% $131.83 $118.56 11.2% Over$200.00 $237.92 $220.17 8.1% 80.69% 77.60% 4.0% $191.98 $170.85 12.4% OVERALL AVERAGE $161.84 $152.66 6.0% 79.51% 75.66% 5.1% $128.68 $115.51 11.4% JANUARY TO MARCH 2O12 Less than$60.00 $48.56 $46.86 3.6% 60.53% 58.60% 3.3% $29.39 $27.46 7.0% $60.01 -$100.00 $79.67 $80.76 -1.4% 63.51% 62.45% 1.7% $50.60 $50.44 0.3% $100.01 -$150.00 $125.29 $126.14 -0.7% 71.29% 69.84% 2.1% $89.32 $88.10 1.4% $150.01 -$200.00 $169.57 $167.79 1.1% 75.85% 73.97% 2.5% $128.61 $124.11 3.6% Over$200.00 $225.34 $220.99 2.0% 74.57% 71.40% 4.4% $168.02 $157.79 6.5% OVERALL AVERAGE $153.66 $152.19 1.0% 71.88% 69.94% 2.8% $110.45 $106.45 3.8% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF MARCH 2O12 Under 100 rooms $116.74 $111.79 4.4% 78.53% 76.16% 3.1% $91.68 $85.14 7.7% 100- 199 rooms $121.36 $115.70 4.9% 76.49% 70.53% 8.5% $92.83 $81.60 13.8% 200-299 rooms $137.75 $129.59 6.3% 80.26% 76.97% 4.3% $110.56 $99.75 10.8% Over 300 rooms $188.84 $177.42 6.4% 80.35% 76.93% 4.4% $151.73 $136.50 11.2% OVERALL AVERAGE $161.84 $152.66 6.0% 79.51% 75.66% 5.1% $128.68 $115.51 11.4% JANUARY TO MARCH 2O12 Under 100 rooms $110.14 $106.09 3.8% 72.34% 68.91% 5.0% $79.68 $73.11 9.0% 100- 199 rooms $118.48 $116.01 2.1% 68.40% 64.93% 5.4% $81.04 $75.32 7.6% 200-299 rooms $131.81 $131.00 0.6% 72.88% 72.85% 0.0% $96.06 $95.43 0.7% Over 300 rooms $177.71 $176.41 0.7% 72.71% 70.64% 2.9% $129.21 $124.61 3.7% OVERALL AVERAGE $153.66 $152.19 1.0% 71.88% 69.94% 2.8% $110.45 $106.45 3.8% HUNTINGTON " BE CALIF f? ' IA ,,�t Honorable Dana Rohrabacher 2300 Rayburn House Office Building District of Columbia 20515 ;u 202-225-2415 Subject:The Federal Meeting Amendment Needs to Be Changed Today ` Dear Representative Rohrabacher, c I ask your office to push for changes to the federal travel amendment restrictions included as part of the DATA Act (HR 2146). The amendment was portrayed in the media as restricting wasteful government spending, but the actual language would go far beyond that. In fact,the language would essentially limit federal agency personnel from attending more than one meeting held by an organization (either for- profit or not-for-profit) If there is an agency travel expense. This would sever manpublic-private p p ) � Y g Y p Y `�T partnerships and could deny the private sector the ability to meet in-person with government officials on various policy matters. The suggested technical language changes can be seen as a one-page PDF at http://www.asaecenter.org/TechnicalChanges but here briefly are the two major changes that need to be made: 1.The definition of"conference" [Section 1(d)]be revised to a meeting"sponsored by 1 or more -« agencies.",and 2.The once-a-year restriction on attending an organization's meeting, contained in the final section be removed entirely. Sincerely, Stephen K. Bone _F President&CEO Huntington Beach Marketing and Visitors Bureau 301 Main Street,Suite 208/Huntington Beach,California 92648-5171 USA Phone:714-969-3492 Toll Free:800-729-6232 Fax:714-969-5592 SurfC®tyUSA.corer 1R E 'm -eHk akslistear . Any number of Orange Coun- ty's beaches could be on the list of top suminer beaches in the coun- - try.There's Newport Beach,with the waves in West m Newport .and•the m ` monster Wedge. And Laguna Beach,with its tide m„ pools and reality- tele'vision rep1lta- Q LAYLAN tion., r CONNELLY But..the beach.' REGISTER that made AOL's WRITER - _ ;�_•�.:,-.<:__-. ''• top five was Hun- tington Beach, home to the biggest,surf festival _ on the'planet.It joined Cape Cod and Myrtle Beach in South Caroli- na on the list of.best beaches to visit this summer,while the likes of Jersey Shore made the worst -t m beach list. COURTESY OF JOHN SALANOA; 11 We asked online readers which A whale pops up near a surfer In Huntington Beach.Go to Orange County beach -they orangecounty.com to see more photos of near-shore whales. : thought.was best,and had nearly 600 responses.By late Friday,the surfers.Myfirst thought was that . Beach Pier. „• top vote-getter was Huntington, it was a dolphin. They are com- , Sightings close to shore are not,, with 203 votes,followed by Lagu- monly seen from shallow waters. unheard of, but this k many back-,:, na at 114,and Newport at 99. But then the whale's back slowly to-back sightings are unusual. Here's what AOL wrote about., appeared-dark in color and bum- SURF CONTEST Huntington Beach: py, so I'm guessing it was a gray "Any sand lover, surf lover or whale-before disappearing.'All I The 12th annual Newport Har-�;: dog lover would be right at home could think to do was point and bor Surf Classic .sponsored by,., "in Orange County's golden town. yell, "Whale, Whale_ whale!" to Volcom kicked off Saturday and,, This beach offers cleaner Califor- anyone.nearby. continues today, a fundraiser for f,. nia waters and bigger swells than Newportsurfsh6ts.com/. pho- the high school at 54th Street. those in Los Angeles,Home to the tographer Tom Cozad also saw It's a''great:community event,,., surf and volleyball pro tours,'Surf the whale,which was closer than that brings longtime locals;young,, City, USA' has become quite a the Newport Pier's end,and took surfer*and everyone in-between. tourist attraction within the last a photo with a surfer in the fore- Also,don't miss the Ghetto Juice decade, expanding its shops and ground.He.was later taking pho- Airshow sponsored, by.Sanuk, restaurants to accommodate the tographs near the jetties in West where you'll get some high-flying , larger crowds. Newport near 54th Street and action from 7 to 11 a.m. "Less than a mile up the road, saw a pod of three or four whales There 'are about two dozen,; one of the country's top off-leash- near the•water's edge. He said surfers signed up, including,.. dog beaches allows canines the that in,the decade he's ,been reigning champ Mason Ho, Sang, luxury of taking a dip in the ma- shooting surf, he had never seen Clemente former World :Tour,, jestic Pacific•and playing freely in them this close to shore. surfer Chris Ward, Hawaii phe the sand." Then on Wednesday, two nom Kalani David, former 1998 t INHALES STARTLING SURFERS whales in the 20-foot range were air show winner NathanFletcher,.:I: at the Wedge in Newport Beach. and many locals you might have,; There's been an unusual Photographer Jordan- Anast seen flying at local lineups such as amount of inhale sightings close caught the pair as they hung out Ryan Carlson,Josh Hoyer,Bobby near where the waves were Okvist,.Victor Done and more. to.shore along the Orange County coastline. breaking. I was surfing in Newport Beach Then Thursday,surf photogra- CONTACT THE WRITER: is near the pier on Tuesday morning pher John Salanoa got a photo ofa Follow Laylan Connelly- -when a big spout out of the water surfer sitting on his board close to at facebook.com/ocsuril j startled me and other nearby a whale near the Huntington or Twitter at ocbeaches Result of February FAM. Print article ran the weekend of 5/18 in the Sunday Travel section. Article Stats: Unique visitors: 2,918367 Page views are 32,376,165 per month Approximate ad value equivalency: $3,356.12 l Ilic:tno Critunle TRAVEL Think beach: 4 great options from coast to coast to coast, with one in between 116) HB firepiC Citymamtained firepits add to the festive atmosphere as the sun sets over the Pacific Ocean in Huntington Beach. California(Huntington Beach Marketing&Visitors Bureau I May 15,2012) By Jay Jones,Special to Tribune Newspapers 7:41 p.m.CDT,May g,2a12 For many people, only a couple of ingredients are needed for the perfect summer vacation: soft,warm sand and refreshing cool water.The combination can be found across America,from small ponds to sprawling oceans. This summer, destinations from coast to coast will serve up shore-side fun to families seeking a relaxing break. Surf City As singer Dean Torrence scanned the menu at Sancho's,a popular stop for burritos along the Pacific Coast Highway in Huntington Beach,Calif.,he had exciting news to share about his daughter Jillian. "She just got an A in surfing!"he exclaimed. Sure, surfing classes aren't common,but in Huntington Beach, they are indeed part of the curriculum at the local high school.And Torrence was delighted that his daughter relishes the sport he has enjoyed for decades. As kids growing up in Los Angeles,Torrence and buddy Jan Berry would, after school, grab their surfboards, hop in Torrence's pickup and catch the waves down the coast in Huntington Beach. "This was the best surf and the biggest beach.You weren't on top of each other,"he recalled. The city boasts Southern California's longest continuous beach and has trademarked the nickname Surf City. It's also, not at all coincidentally, the name of the pop record that Jan and Dean took to No. 1 back in 1963. With its io miles of sand along the blue waters of the Pacific, Huntington Beach ranks among America's top family-friendly beach communities.And there's much more to "HB" — as you'll see on stickers on scores of cars along PCH —than just the surf action. Where the sand stretches for as far as the eye can see,building sandcastles is a popular pastime. For those who want to create real works of art, Dig It! Sandcastles offers classes that show visitors how to use plastic pails and scoops to create towering masterpieces complete with archways,turrets and moats. "You see these families coming down and not knowing what to expect, and then see them leaving jiving. I've seen it time and time again,"Torrence added. As the sun sets over the ocean, dozens of fire pots light up along the strand. On any given night, people will gather around them to toast marshmallows, sing songs or warm up when there's a chilly breeze. Being a family- friendly town, however, it's lights— and fires—out come 10 o'clock. And don't try to order a Neptune Cocktail. First, no alcohol's allowed on the beach, and second,that's surfer slang for swallowing a gulp of saltwater after a vripeout. Visitor info: 800-729-6232, surfcityusa.com; Dig It! Sandcastles: 714-206-2877, africano.org Alabama's Gulf Coast The twin communities of Gulf Shores and Orange Beach draw throngs of families to LA—that's Lower Alabama,y'all — each summer. But there always seems to be plenty of sand to share. There's also plenty of history to be absorbed at or near the beaches in this area, once home to the first Native American village in the country to be visited by white explorers. During the Civil War, Fort Morgan was an important Confederate outpost. Each Tuesday evening during June and July, docents lead guests on candlelight tours. There are other historic sites along the Battle of Mobile Bay Civil War Trail. Be sure to drop by Lulu's at Homeport, a bar and grill at Homeport Marina, to say"hey"to Lucy Buffett.A well- known cook in these parts, she's the sister of singer Jimmy Buffett. She,too,knows how to party. But though there's plenty of tequila and rum on the drinks menu, the place doesn't stay open late and caters to everyone, including those who are avoiding everything from dairy products to gluten.Visitor info: 800-745-7263, gulfshores.com; Lulu's at Homeport: 251-967-5858,lulubuffett.com Ocracoke Island At the southern tip of North Carolina's Outer Banks, intrepid families will discover Ocracoke Island. Home to only a few hundred folks and some of the country's finest beaches,the island's remote location 24 miles offshore makes getting there part of the vacation adventure,because it's accessible only by ferry or private boat or plane. Kicking back on the miles of isolated, unpopulated white beaches is the big draw to Ocracoke. But the village still has its share of shops and restaurants.When it comes to lodging, everything from camping to B&Bs to hotels is available. Ocracoke is home to the nation's second-oldest lighthouse still in use, and it's an often-photographed attraction. Sport fishing and scuba diving among the many shipwrecks also are popular. Don't worry about getting lost. One two-lane road stretches the length of the island. Visitor info: 252-928-6711, ocracokevillage.com Saugatuck,Mich. Known as Michigan's Art Coast,the sister towns of Saugatuck and Douglas snuggle along the eastern shore of Lake Michigan,where soaring sand dunes invite exploration. Long popular with Midwesterners, Saugatuck now draws crowds from much farther afield, thanks to a growing community of artists. Galleries and studios dot the downtown, and outdoor sculptures can be seen seemingly on every corner. For those who've soaked in enough sun or culture, a lengthy boardwalk beckons with ice cream parlors and cafes. A popular, convenient way to get from downtown to Oval Beach, across the Kalamazoo River,is aboard the Saugatuck Chain Ferry. Using their own muscle-power, crew members using pulleys move the vessel back and forth across the waterway. The trip costs a dollar. Since 1954,families have been enjoying dune rides in oversized Jeeps that climb and then, sometimes harrowingly, descend the mountains of sand. It's the local alternative to a roller coaster, and the setting's far more special than an amusement park. Visitor info: 269-857-1701, saugatuck.com ctc-travel@tribune.com Result of FAM in July 2011 FREE! HEALTHY CHOCOL, Circulation: 70,043 sce PIN is de-. Ad Value Equivalency: $6,744.00 , Take our rop-a-size challenge TUNE E160 zesttco.uk + , WRITE A TO-DO LIST UP YOUR CHANCES WHATEVER YOUR TIMESCALE SUMMER 25 BODY con,P l o starts here J~ i ill; OIL 1 t HA 60Us f'S +MasterChef Shelina's THE KEY MOVE TO LIFT energising YOUR BOTTOM recipes 1111 20 MOST INSPIRING _ WOMEN IN SPORT Small workout tweaks BIG BODY BENEFITS Ii lull IIII ILI • : Fast-fix EYE CREAMS at erase a lack of sleep P._ t r SO NGI L sun Love the beach but want more than just a prime sunbathing spot? Make a splash on your summer break at these luxe watersport resorts s 126 fravel Pq LLLLLL .. . 4 WATER-SKIING IN FLORIDA '� Elin Tough heads to Club Med Sandpiper Bay on Florida's east coastfor an (such as paddle-boarding,windsurfing,sailing, adrenaline-packed experience basketball,football,yoga,tennis and golf academies and even a flying trapeze)is guaranteed to work up an side from Mickey Mouse,Florida is probably appetite.The food has undergone a healthy makeover best associated with golden beaches.But I've -granted you can still get macaroni cheese and fries rl jetted off for a week of watersports nowhere near the (this is the USA,after all)-but there's plenty of freshly ° ocean.Club Med Sandpiper Bay is set on the north grilled meat and fish,salad and vegetables,too. f shore of the St Lucie River-a seven-mile long estuary There's also a new t'Occitane spa-perfect for p that flows into the Atlantic The water is almost black, aching muscles and,as with all Club Med resorts, ' but I'm reassured it's because the river is brackish there's an emphasis on evening entertainment.It's a -where freshwater meets saltwater,so its perfectly little Eurodisco for me,but with all the activities on dean.And its stillness makes it perfect for watersports. offer,its easy enough to cry off,claiming an early First up:jetskiing.Apart from a couple of start.Nevertheless,the action and nightlife aren't fishermen,I have the whale stretch of water to mutually exclusive-as I quickly discover,nothing myself,and it would take a more restrained person sorts out a holiday cocktail hangover quite like an than me not to thrash it atJames Bond-esque speeds. hour of yoga watching the sun rise over the river.4 Next:I try my hand at water-skiing.I'm thrilled when I stand up on my first attempt-I even glide along for Tra vel facts all of five seconds.Predictably,I spend much of my half-hour lesson face first in the water,yet its still the most fun first day I've had on holiday in a long time! A seven-day break at Club Med Sandpiper All that adrenaline-seeking has left me shattered. Bay,Florida,costs from 0,378 per adult, so I retire to the hot tub to take in the view-and the including flights.Visit clubmed.co.uk or call free strawberry daiquiris.Club Med is all-inclusive, 020 8780 8642 for more info. which is just as well,as the endless list of activities 127 Tmel SAILING IN float Me 7M Islands of Lulea aahipelago. (like toubes mthout the bread)and shots LAPLAND reaching all the way toSwedensborderwhh of berryvadka.Enk serves Wildstrawbamies iinland lbitt gIlplace.whearethm,mrs for dessert and we cheer on the swimmers lane E.abous embraces the drill In the Hans piston the ae is dear and the light hi of the annual Lulea midnight swimming land affalryfaho,high up in the Anne a preying dairy that comes from being m rue u they pass l go to bed at 4am Wiling near the sun,and so far from anywhere else. Me curtains to Nock out the light,which Amere20 minutes after handing inLile4, Emergingmv,mated(.i the saunal does Its best at urging me to sea,awake. lapind.I'm climbing aboard a sauna realise something's wrong.My Watch says There are more bean pa capital Lulea it _ - boat,a grange contraption chugging out its midnight and Mere.above the trees,is Man anywhere in Seeclen sorts be wonder into the middle of the take-the brainchild de sun.Were sat high up in the Arctic Circle most activities here are water-based.As our of capital Enk.who suggests l dip in they thatrrow injune,thems nowhere for the fishing boat draws up at the little jetty on waters before warming up by the hot coals on to go.It shiner At day and all night, Hudson island.I feel like l in in a fain4ale owner-who with her bun,rosy cheeks Wlea is on a penimula where Lule gay Its venal to dine on the clack of a sauna -hidden amid the prm,,aJ.,k,gdad our charenuksmile.boles like the duall. meets lh a If^19cm high u n me boat in Me Arctic at tam on rouse soup hotel,which might have straight y sfou _ pi g p g pn+^6s B geandmmherota hvntlred childrmsga el Ac �,,. viaclal water baNuuedgeouuwithgrilledchessecopp old ofthe pagesofa Hans Chrinian bu,11,atwut warming tunnbrod flatime- Mdersen story,wrh rn gingham curtains and teeny barbecued heme,skewered, whnewuhbi Winds and wooden shugen. burnt wrr the 0armn At midnight.as she From battery.we start a four-hour serves golden-orange cam,Kal.lojrom.It 1 kayakingrip l'muughthowtoma igateand sun sell laughsomsrde.lowngthesummer roll the kayak before being launched into s a landscape where sea man sky I paddle .f past mike of forts and small palmed boar 1 TYQj C'l QC[$ m lathe snore-.�(g stir rein I hard � a Wild� pi B✓ PADDLE- WorkSahed,Mich Ind salmongpungup BOARDING IN mileft After a law hours we stop at Uppo Double moms thehopikgLem j ,hedad light a babecu,on the beach Hotel cost from EI W per weekend CALIFORNIA T he day ends around me huge crackling night.(jopihcnun or caroling nosh the trees atJapik,it In,.We adventure,, creaaive- 7aylar-boandon Mesahjgamha, n women benches and the babel advemurese. MtaffinboaWil in fallfaraia, - - nndfindsalmlNaydestinotion al that ticks aft the boxes n busy and I'm wmkmg up a sweat. Asaealifomiarrbacli .getb gaMwhyonft,ehwpthilleceful Ges I ,:,.�_mcv.�.,,-.i.,..,, .n.I.�r'^''+'d"' WndW,l Wes ddhtlm n y DIVING N F.GY P'I nu B sun Mithwo Lung Irms the an - from hardmresWNLke wakebwrdrng to to Huntington Beach e,I ,w, . The U.an gives mean appetite for she WrHY fun(boons king.anyone?) grew vp. shrimp tacos ands cM1aky margarita at Ruth Emmettdlsmeeraa Iron- the my tourist hg eret O.er the week,ma'group of gia-all d m coloured todiv Tin Pgypir as pw.wus neebe diver-dothrceopemwaM ��-ry widtma dybasthey.s Known(mars Meuc.Beacharbegs on me ceindc cut,to ifealk she biros to dive in Bgyp( whitesaMu btesseg.wden andlivety Meckaufare begin secWdpntyso rinses and Lye 4onhnedeessbmlo ngHer beciha quintessential Cav,,tnun Meairopopulunks todshamlbouNr bating facedownW the venue of Me progressivety harder asks.from Mowing ait age F Red Na.l watch an Motto buoow through our rroses rocks aleaky mask.to beazhhown.Md a main wm Hispanic Hunteter,population of he Corder one Newly into ace sand Won,oschtng bormai another dlveR emergency air.Ih chit:luty cluesa dreathe d od!.,r firedWwtn ngthat ttows'a dthdif Californiaorhe and quickly eating his prey.Aral net for terrifying at first but our intructonMdy - chic Mutgp here Hafood eateries. cities.afteows c1. fterac m fbounthe the first time on this break.l get the word never pushes us pan our limits lea pewatherecombnesupblweat sarM.ing. etc park.1roWmsarg igee duaas leading Iin spying on an alien world. It all leaves me the guilt-ham type of cityscape et tryone ganlow beac paddw- -radars.We park our S'rn nurgq allow, M1'ecome lorry stall-up paddle- andhocoae-t toutMmarshmatbvn Borth of fly-and-flop hdidays.I've ravenous Soamtaltyltake advantage of the roundsW the ig-tom o., ..� - fish and spiky,^''^-1 win item miss boardnsg.or SUP,antl while you door and chocolate-so nitro,by firelight come to Egypt looking for a challenge- resorts'Ome Around'scheme.where guests course Howeri I Prater ge:bng pampered smells shrared use urraemna.,u,"ir have to jWmey hall way,around the The crashing waves and crackbng flames and l dokt jug mean surviving the Q-C at arty d Tabs Helghtf five kraury Mulls in the Hyan s spa or cooling down with Breaking the wrlice.I cant help c heenne word to to d beat I'm stain in Heihts.a et discounted meals at the other Men a quick di r -saltwater nlahDreshly, green go,coastal California oeaiatesute a sth chorus or," of dry YBi B 6 qui yag hours oo in theaclib of su Mepered uf.,wo,sasen 350 wmpkmenu Memuvcnling Wtof Me luxurious newrt nettled in resuuranh We try everything while sways good few M1Ogrs on my private fxhatMM.eahilamhd,IsirelcM1 not on the of wnayear and calm,wary Waters heath ban Xerern HuntingtW,ladies no the red land landscape of the from sushi as the Suring to bakery enjoying the views over the sun deck as the boat Smut pemnwla.M ihe Arab Lebanese ills at the Hart borders of three other Countries the bright W d re ug aid lowrd' Ih whhich ; o Alston pmnaes. need W choose between sandy reach, gr Yn he se to(top llv tWplateegumeenough brmeA Word-renownN Mnmguru shopping. Spnngmmbese ann irs far offRough.iis be leaks at Cight mutant traelindlordan glittering in stark ineode.I've earned ihe rghl to lisp rhymonetor.safe I'mrelirndwhen mlrvely nighUile-you guru sit. C-airoitleels like an insulated through.is heel stools at Castle mutant with SaWiAnbia. _ Wbblewherethebeochesare 2ani adi0-bop restauum Seems I'm win to consent,my energy / my ingructor.saner dude Rocky tells _ --- prachallyydeserted and them omriWidngtle Gugof Aqaba. On our last day,wete taken to the Shaab Travel facts me my lesson is in Huntington Beach / 4 are plenty of good deals up for tess food-obsessed guests Chamila Reef for our final-and most i111 n � ha"bacalmllages With Rcky,surrounded by TrQUeIfQCt$ might take advantage of amaa -dree.wNch involves doing Me sleepy beach on beeg.Wllh Rocky's grabs Caui^poit point:field Sea 8 g ^g 6 Ab.Haigh.Leer d.n rl tc,, mr pit yea lips,I'm soon W the board,balamed. Porn start from L135 r room, Waseeswnd.Egypt only Rue- Taba HeigMs'expeditiem to dusic'gian[smde entry stepping off the M star divingcentre.I've hooked Jerusalem,the Great Pyramid ark of the deck and plungingrntothe deep. Taba(tabahrightnmsrg lmrrtru.Rspp with dry haearW omly engaged We pernight(Mo finamfh per Cots C2 fun, oodh PArsl«xnse care lav-sand thighs ndlo engaged We on the lull PADl open-Water and Psra.or Wry camel ndng. IneBatM-looking puller hsM1 mooch ✓ 8a6 Cora).tessera from E62pn M1Wr Costs(260llongvnweib^IirayWmuN pass despittsandpotletth Mau (mckinWmuribouascomf diver roume.but other good squad bike rip.era few eunnd.whikihoals of fiimmedng Wnenly c and.despite merle that the harMm - — ------�. 128 129 v` .g� il JPhl County �+ F s.y If ci irl th1 idh/rdu OF - ollrra;/ fSC,�P 4Son,. Tierra,-Megp Cbmpany _--� -� AMC RL Omc� i. v �-n�, f. lyita" _ ,��i`�,_. J► 4 '�^_"�r�'- �,+''y ' �"Ta-t. .ter 1 1 A • ' A • • Huntington Beach Briton Saxton Film Commissioner Film Commission Huntington Beach Film Commission 301 Main Street•Suite 208 Huntington Beach,CA 92648 Phone(714)969-3492 Fax(714)969-5592 After Hours(657) 222-0964 _ briton®surfcityusa.com www.filmhuntingtonbeach.com Locations • Large Scale • Goldenwest College • Concrete Municipal Pier Resort Hotels • Old World German Village • Huntington Beach Q • 10 Miles of Coastline • Shipley Nature Center High School • Huntington Harbour • AES Power Plant • Bella Terra lk Equestrian Center • City Gym and Shopping Center • Dog Friendly Beach Underground Pool • Iconic Main Street • Large Central Park • Bolsa Chica Wetlands • International Surf Museum • Historic Newland House • Sports Complex • Darker,Grittier Areas ir Services • Digital Location Library ---m Scouting Assistance • Assistance with Permitting Services _ Online Directory of Local Production Resources - Assistance with Script Breakdown • Assistance with 30 Mile-Zone Waivers or Parking Arrangements • On call hotline available 24 hours a day, 7 days a week ` Quick Facts • Parts of Huntington Beach are located within the 30-Mile Zone and others are just adjacent, allowing for waivers and parking options • Located 11 miles from Santa Ana Airport (SNA), 15 miles from Long Beach Airport(LBA)and 35 miles from Los Angeles International (LAX) • Over 1800 available hotel rooms Credits a TV: 90210,Cougartown, Dog Whisperer, �— • Lie to Me, The Finder, Chuck, Tough Love, Hell's �"-- - Kitchen, Off Their Rockers, Sand Masters, Best Ink _ Film: Marmaduke, The Backup Plan • Commercial: Pepsi, Speedo, Hurley, Wet Seal, Coca Cola, GO Magazine 17 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, March 20, 2012, 3:30 p.m. The Waterfront Beach Resort, a Hilton Hotel— Cielo Mare Ballroom 21100 Pacific Coast Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting. The agendas are also posted on the HBMVB website at surfcityusa.com. Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492 or bob@surfcityusa.com HBCVB Mission: To position Surf City USA® as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Marco Perry 2. Roll Call: i Ali, Barnes, Beukema, Bunten, Devitt, Dodge, Gagnet, Patel, Per Shafer, Shields, Smith, Torrence,Vaughan,Wheeler 3. Announcement of Late Communications 4. Public Comments — Chairperson(limited to minutes P 3 /P The HBMVB welcomes public comments on all items on this agenda or Hof community interest. We respectfully request that this public forum beuutilize' appositive and/or constructive manner.Please focus your comments on the,issue orconcern that you would like to bring to the attention of the BoardFih 5. Approval of February 28, 2012, Board Meeting Minutes (blue pages) 6. TOT report by City(pink pages) 7. Financial Report by CFO JD Shafer(gree fin"pages) , 8. Chairman's Report by Chair Marco Perry a. Annual Audit presentation u iu b b. Presentation by Innocean ., "lY i� 9. Sales and Marketing,Update `3Bob"Wentworth a. Marketing Update ty Agency,update b. If ternatio"; Market 4; Pow Wow f� CA Cup f HBMVB Board Agenda 3-20-12 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau ' Board of Directors Meeting Tuesday, March 20, 2012 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where the{Bu'reau is in any way involved, there shall be no discussion of the following: A. Prices or rates or hotel or motel rooms, , food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including"buts not`limited to prices or rates to be charged to convention groups, tour groups or tour ,,. operators, including off-season prices or discounts,Y B. Changes or proposed changes in the prices or;rates rof hotel or motel rooms,food and beverage, transportation, sightseeing, or other,E'services offered to customers of the hotel and motel industry; s�n C. Formulas,procedures, or means for the-establishment and determination of prices, rates, discounts, terms, and conditions;or rental, D. Plans of individual stakeholders covering ncreases or reductions in distribution or t�, marketing of particular:products,,or services. E. Restrictions on legal advertising or promotional activities. F. Matters relating to ac`", 1 or potential suppliers or customers that might have the effect of excluding them`from„any market or of influencing others not to deal with them. ; ,,i Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, March 20, 2012 c. Group Sales— Chris Anderson - Leads - Upcoming shows 10. PR/Media Update— Madison Fisher 11. Publications Update—Nicole Llido 12. Film Commission Report- Briton Saxton 13. Sustainable Tourism Committee Report—Jerry Wheeler 14. Advocacy Committee Report— Steve Dodge 15. President's Report- Steve Bone a. Form 700, due 4/1/12 b. Revised Bylaws c. Huntington Beach International Surfing Museum u dart" " ... g g P , �' i t d. Orange County Tourism Council e. Dining Guide and Visitors Guide f. PKF Trends report '` # g. HB Chamber Annual Economic Conference and Hospitality Panel h. National Tourism Week # k i. Sunset Beach TOT/BID collections 16. New Business 17. Open Discussion/Anriouncerneri"t's 18. Adjournment :. I "Ii Next Board Meeting: April �, 2oi2,(conflict with Steve Bone-DMAI CEO Conference) 3:30pm # at The Shorebreak Hotel,',,,, k 3 yi, 3'- Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, February 28, 2012 3:30 p.m. Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Hwy. Huntington Beach,CA 92648 BOARD MEMBERS PRESENT: Michael Ali, Brett Barnes, Suzanne Beukema,Margie Bunten,Paul Devitt, Kiran Patel,Marco Perry,JD Shafer,Dean Torrence, Robert Vaughan,Jerry Wheeler GUESTS PRESENT:AES Plant presenters, Laurie Frymire STAFF PRESENT: Steve Bone,Madison Fisher,Nicole Llido, Briton Saxton,Jamila Tahir' 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 335f p.m.by Chair Marco Perry 2. Roll Callxn 3. Public Comments—None 4. Approval of January 17, 2012, Board Meeting Minutes—Motion/second liy`' Wheeler/Bunten.Ayes unanimous. Minutes approved: 5. TOT report by City 6. Financial Report by JD Shafer—City will not be continuing'Film Commission grant due to economic constraints.Motion/second by Patel/Barnes.Ayes unanimous. Financials approved. 7. Chairman's Report by Chair Marco Perry ,", a. Presentation by AES Southland on iew,,pdwer plant. 8. Sales and Marketing Update— Steve Bone;;-„ a. Marketing Update Agency update—Innocean to comeback with broad marketing plan,focusing first on social media and thi'.internal structure of surfcityusa.com. b. International Market;-Madison;=Fisher - Powwow - Visit CA Outlook Forum Mid International Summit—Bob, Steve,Madison and Mike Rehder from innoceai6ittended conference in Sacramento. Conference discussed Brand, 3§4he marketing/branding of USA as a whole. The USA has never advertised externally before,and Brand USA will now market promotional commercials for the U.S. Met=with the France office of Visit CA to see what we can coordinate in future. 9. PR/Media,Upda#e Madison Fisher—UK FAM in January,German Super FAM, Flex Travel FAM and Chicago`Tribune journalist in February,QANTAS and Harvey World Travel FAMs in March M>, an Mexican Media FAM in April. Madison will be traveling to Canada in June to address the media market there. lo. Publications Update— Nicole Llido—40,00o copies of Dining Guide will be printed and a digital copy will be available online. 11. Film Commission Report— Briton Saxton—January scout and location manager FAM has proved great results and one person on that FAM has shot a Chinese cell phone commercial in HB. HB Lowdown episode for February is dog-friendly HB. 12. Sustainable Tourism Committee Report—Jerry Wheeler—Going forward with Village Green Global with the kick-off being the third week of March. The program's official name is "Sustainable Surf City." The SoCal Edison savings program had about boo volunteers go out to 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, February 28, 2012 HB businesses to explain the program and feedback from the community about the program was positive. 13. Advocacy Committee Report—Steve Bone—Working with the City to install way finding signage. Bureau will make a presentation at March Chamber Board meeting to provide information about what the Bureau does. 14. President's Report—Steve Bone a. Revised Bylaws—to be reviewed at March Board meeting b. Huntington Beach International Surfing Museum update—lease from City and sublease to HBISM —Motion/second to approve action by Executive'Committee to execute leases by Bunten/Ali. Ayes unanimous. Motion approved`: c. Orange County Tourism Council d. Dining Guide will be published in March e. Review of Three Year Strategic Destination Plan.(see handout)``' f. PKF Trends report g. HB Chamber Annual Economic Conference: Hospitality;panelwill discuss jobs in hospitality h. Licensing update and consideration of new licensing contract,with'St. George& Carnegie.` i. National Tourism Week ` j. Sunset Beach TOT/BID collections 15. Open Discussion/Announcements—June end—Chamber business event that will create exposure for local businesses and will include`a'small job fair.' 16. Motion to adjourn meeting—Motion/second.by Shafer./Devitt.Ayes Unanimous.Meeting adjourned at 5:02 P.M. 2 City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 10 %Transient Occupancy Tax Receipts Reflecting January Occupancies Current Month - January 2012 *Year to Date - January 2012 Last Year This Year Change %Change Last Year This Year Chanae %Change 411,586 448,939 37,353 9.1% 1,582,135 1,714,976 $132,841 8.4% Excludes audit Monthly TOT Comparison to Prior Years � *Annual (in thousands) Yr $900,000 - 52,100 ar_Ri°r Veer if $800.000 $6,050 $6 589 - $6,488 - t $2,500 0 3 Year Average $700,000 _.-current Year $5.050 $5,810 -- $600,000 -- $1,818 $5,417 $1,715 $2,100 $500,000 $4,050 -$i;46Y" $b5B2-_-.... $1,700 $1,334 $400.000 $3,050 $1,300 $300,000 $200,000 $100.000 $1,050 ------ -- $500 $0 - _. ... - $50 $100 ¢`¢,¢¢`¢��¢v¢�,¢¢` cJ¢6 J¢A�¢co Phi `ya'� Boa �o�� J�oS ¢� 2007/08 2008109 2009110 2010111 2011/12 p �¢> O¢c Oa (e P Q� Fiscal Year 2008/09 Fiscal Year 2009110 Fiscal Year 2010/11 Fiscal Year 2011112 %Chanae %Chanae %Chanae %Chanae Actual Prior Yr Actual Prior Yr Actual Prior Y Actual Prior Yr October $441,902 (21.6%) $411,281 (6.9%) $482,256 17.3% $544,346 12.9% November $399,398 (4.9%) $291,335 (27A%) $371,225 27.4% $398,760 7.4% December $278,148 (17.5%) $266,439 (4.2%) $317,068 19.0% $322,930 1.9% January $349,357 (29.7%) $365,195 4.5% $411,586 12.7% $448,939 9.1% February $358,467 (30.0%) $369,754 3.1% $435,213 17.7% $0 March $389,473 (34.0%) $487,182 25.1% $597,227 22.6% $0 April $429,997 (9.9%) $438,887 2.1% $498,193 13.5% $0 May $429,830 (21.9%) $521,685 21.4% $542,793 4.1% $0 June $518,406 (9.6%) $586,841 13.0% $699,228 2.3% $0 July $705,133 (11.6%) $797.084 13.0% $896,914 12.5% $0 August $669,946 (13.7%) $770,659 15.0% $794,534 3.1% $0 September $446,966 (9.4%) $505,027 13.0% $541,630 7.3% $0 Total: $5A17,022 (17.8%) $5,810,369 7.3% $6,487,867 11.7% $1,714.976 8.4% Budget $7,500,000 15.4% $5,400,000 (28.0%) $5,535,000 2.5% $6,500,000 17.4% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011112 2% Business Improvement Assessment District Reflecting January Occupancies Current Month - January 2012 "Year to Date - January 2012 Last Year This Year I Change %Chang Last Year This Year Chance %Change $82,281 $89,788 $7,507 9.1% $315,643 $342,995 $27,352 8.7% *Excludes audit and includes rate change from 1%to 2°/ MonthlyBID a®P orvaar Comparison to Prior Years o9YearAvere9e •Annual (in thousands) YTD $190.000 ��CwreM Vear $180.000 $1,400 $500 $170,000 $1,296 $160,000 $1.300 r_ _ $450 $150,000 $140.000 $1,200 $130,000 $400 $120,000 $110,000 $1,100 $100,000 $350 $90,000 $1,000 $343 $80,000 316 $300 $70,000 $900 $60,000 $50.000 $800 $250 $40,000 $30,000 $700 $659 $200 $20,000 $542 $10.000 _ _ _ E600 $182 $581 $150 oae� ,00k .ee` aaA aaA er Qi� aA ee �A y� � $147 $133 Oa` oe4` a4a6 ac �ec� ga P r•` $J 1 Pac, `aPoe $500 $100 2 O 5eQ 2007108 2008/09 2009110 2010111 2011112 Fiscal Year 2008109 Fiscal Year 2009110 Fiscal Year 2010111 Fiscal Year 2011112 %Change %Change %Change Prior %Chanae Actual Prior Yr Actual Prior Yr Actual Yr Actual Prior Yr October $44,190 (21.6%) $41,114 (7.0%) $95,960 133.4% $108,869 13.5% November $39,940 (4.9%) $29,110 (27.1%) $74,181 154.8% $79,762 7.5% December $27,816 (1T5%) $26,619 (4.3%) $63,221 137.5% $64,586 2.2% January $34,936 (29.7%) $36,508 4.5% $82,281 125.4% $89,788 9.1% February $35,847 (30.0%) $36,975 3.1% $87,032 135.4% $0 March $38,940 (34.0%) $48.694 25.0% $119,446 145.3% $0 April $43,000 (9.9%) $43,889 2.1% $99,638 127.0% $0 May $42,983 (22.0%) $52,106 21.2% $108,555 108.3% $0 June $51,836 (9.6%) $58,565 13.0% $119,567 104.2% $0 July $70,481 (11.6%) $79,652 13.0% $179,383 125.2% $0 August $66,995 (13.7%) $77,048 15.0% $158.758 106.1% $0 September $44.640 (9.5%) $50,494 13.1% $108,326 114.5% $0 Total: $641.604 (17.8%) $580.77 7.2% $1,296,347 123.2% $342,995 8.7% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Transient Occupancy Tax Receipts Reflecting January Occupancies Hotels Over 151 Rooms Hotels Under 150 Rooms Current Month - January 2012 Current Month - January 2012 Last Year This Year Chance %Change Last Year This Year Chance %Change $352,141 $385,545 $33,404 9.5% $63,395 $3,949 6.6% Monthly TOT Receipts Under Over 151 150 aa�Over 151 Rooms ---Under 150 Rooms Receipts $800,000 $210,000 $700,000 ---- - - - --- $180,000 $600,000 - - - -- -- - -- -.. - $150,000 $500,000 - _. - _.__- --_ __ $120,000 $400,000 $90,000 $300,000 • - -- - $200,000 • • $60,000 $100,000 $30,000 $0 $0 October November December January February March April May June July August September Fiscal Year 2010111 Fiscal Year 2011112 City Fiscal Over 151 %Change Under 150 %Change Over 151 %Change Under 150 %Change Period Rooms Prior r Rooms Prior r Rooms Prior r Rooms PriorYr October $411,253 19.1% $71.003 7.6% $469,428 14.2% $74.918 5.5% November $311,718 30.0% $59,507 15.5% $343,622 10.2% $55,138 (7.3%) December $261,570 21.3% $55,497 9.2% $261,631 0.0% $61,300 10.5% January $352,141 10.4% $59,445 28.5% $385,545 9.5% $63,395 6.6% February $374,246 21.1% $60,966 0.40/, $0 $0 March $518,135 24.6% $79,092 10.9% $0 $0 April $418,926 13.7% $79,267 12.8% $0 $0 May $466,912 2.4% $85,881 13.9% $0 $0 June $501,360 1.2% $97,869 8.1% $0 $0 July $751,709 12.1% $145,204 14.6% $0 $0 August $669,878 2.3% $124,657 7.4% $0 $0 September $456,396 6.8% $85,234 9.7% $0 $0 Total: $5,484,244 22.4% $1,003,623 21.6% $1,460,225 9.5% $254,750 6.6% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011112 10 %Transient Occupancy Tax Receipts - Sunset Beach Hotels * / Monthly TOT - Sunset Beach $9,000 $8,500 $s;671 $8,000 $7,500 $7,000 $7,345 $6,500 �6,912 $6,000 $6,246 $5,500 $5,000 October November December January —*--Fiscal Year 2011/12 Fiscal Year 2011/12 October $8,671 November $7,345 December $6,912 January $6,246 February $0 March $0 April $0 May $0 June $0 July $0 August $0 September $0 Total: $29,174 Some declines are due to long-term stay exemptions. H.B. Conference &Visitors Bureau Statement of Financial Position As of February 29,2012 A I B I C D E F G H 1 ASSETS 2 Current Assets 3 Checking/Savings 4 Business Checking-City Grant $ (16,813.96) 5 Business Checking- B.I.D. 18,507.58 6 Money Market-Bureau Generated 67,003.37 7 Money Market-City Grant 12,842.29 8 1 1 Money Market-B.I.D. 361,202.01 10 CD-City Grant 101,565.98 11 CD-BID 150,075.93 12 Petty Cash 506.26 13 Total Checking/Savings 694,889.46 15 1 lAccounts Receivable 262,780.29 19 1 IDeposits 1 1,815.00 20 1 Prepaid Expenses 14,768.11 21 Total Current Assets 974,252.86 22 Fixed Assets 23 1 Furniture& Fixtures 39,346.05 24 1 1 jAccum. Depr. - Furniture& Fix. (9,321.10) 25 1 ITotal Furniture&Fixtures 30,024.95 26 1 Equipment 53,088.35 27 1 jAccum. Depr. - Equipment (17,631.77) 28 1 ITotal Equipment 35,456.58 .29 1 Leasehold Improvements 17,649.59 30 1 1 jAccum. Depr. - Leasehold Impr. (8,664.87) 31 1 ITotal Leasehold Improvements 8,984.72 32 1 1 Intangible Assets 53,300.00 33 1 1 jAccum.Amort. - Intangibles (14,805.51) 34 1 ITotal Intangible Assets 38,494.49 35 Total Fixed Assets 112,960.74 36 TOTAL ASSETS $ 1,087,213.60, 37 LIABILITIES&EQUITY 38 ILiabilitiesl 39 Current Liabilities 40 Accounts Payable $ 24,908.07 41 Accts Payable-Personnel 54,116.77 42 Capital Lease Payable 21,038.15 43 1 ITotal Current Liabilities 100,062.99 44 Total Liabilities 100,062.99 45 Equity 46 General Unrestricted Net Assets 1,025,580.40 47 Net Income (38,429.79) 48 Total Equity 987,150.61 49 TOTAL LIABILITIES&EQUITY $ 1,087,213.60 50 51 BID receivable of$ 175,422.37 52 TOT receivable of$87,379.00 H.B. Conference & Visitors Bureau Statement of Activities by Line Item February 2012 A B C D E F G H I J K 1I Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Budget COMMENTS 3 4 REVENUE 5 6 Public Sources TOT 7 Transient Occupancy Tax $ 44,827.00 $ 44,827.00 $ 213,824.00 $ 207,789.00 $ 667,023.00 8 Interest Income 1.20 27.78 192.81 138.90 333.33 9 Total Public Sources 44,828.20 44,854.78 214,016.81 207,927.90 667,356.33 10 11 Quasi-Private Sources BID 12 BID Assessment 89,643.00 $ 89,643.00 $ 427,599.00 $ 414,755.00 $ 1,326,635.00 13 City Grant - - - 25,000.00 25,000.00 14 Interest Income 64.65 27.78 330.20 138.90 333.33 15 Total Quasi-Private Sources 89,707.65 89,670.78 427,929.20 439,893.90 1,351,968.33 16 17 Private Sources 18 Advertisin :Website - - - - 19 Promotional Participation - - - - 20 Licensinq Income 14.28 - 14.28 - - 21 Travelocity Commissions - - 596.79 50.00 - 22 Interest Income 7.97 27.77 52.93 138.90 333.34 23 Total Private Sources 22.25 27.77 664.00 188.90 333.34 24 25 TOTAL REVENUE 134,558.10 134,553.33 642,610.01 648,010.70 2,019,658.00 26 27 EXPENSE 28 29 Personnel Unanticipated merit increases due to 30 Sala -Base 49,525.57 45,233.33 240,809.18 226,166.65 542,800.00 salary study 31 Sala -Vacation Accrual 1,774.15 1,791.67 2,066.11 8,958.35 21,500.00 32 FICA Tax 3,287.80 2,931.00 17,183.15 14,655.00 35,173.00 33 FUTA Tax 99.77 46.67 316.19 233.35 560.00 34 SUTA Tax 1,030.89 375.00 3,267.12 1,875.00 4,500.00 35 Pension Expense 3,224.42 3,361.42 17,492.35 16,807.10 40,337.00 36 Health Insurance 5,498.53 7,548.33 27,050.65 37,741.65 90,580.00 37 Dental Insurance 852.00 939.25 4,166.00 4,696.25 11,271.00 38 Worker's Comp Insurance 409.51 483.33 2,779.88 2,416.65 5,800.00 39 Staff Training&Development 3,651.00 1,666.66 6,566.98 8,333.30 20,000.00 HR Workshop in Feb.YTD in line 40 Other Personnel Costs - 500.00 - 2,500.00 6,000.00 HR fees for manuals,orientation. Some additional kiosk temporary 41 Contract Labor 415.20 100.00 4,464.14 300.00 1,000.00 labor 42 Total Personnel $ 69,768.84 $ 64,976.66 $ 326,161.75 $ 324,683.30 $ 779,521.00 43 Page 1 of 2 H.B. Conference &Visitors Bureau Statement of Activities by Line Item February 2012 A B C D E F G H I J K 1 Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Bud et COMMENTS 44 Marketin /Promotion DMAI and CDME in DC.CaISAE registration. Sacramento Outlook 45 Travel&Entertainment $ 8,097.86 $ 5,183.33 $ 28,970.00 $ 29,416.65 $ 82,000.00 conference 46 Trade Show Participation 5,318.00 9,700.00 28,995.84 32,000.00 81,000.00 Chamber dinner, Economic • Conference,Walk of Fame, OCTC - 47 Event Hosting- 2,816.56 916.00 8,233.78 4,580.00 11,000.00 conference sponsorship - 48 FAM Tours/Site Visits 4,449.27 6,450.00 9,010.04 29,750.00 80,000.00 49 Advertising/Marketing: - - - - - 50 Media 4,251.71 13,000.00 76,218.16 97,550.00 230,975.00 51 Online/Website 3,282.40 23,375.00 9,771.16 41,875.00 96,900.00 52 Printed Marketing Collateral 325.93 - 17,621.62 77,000.00 97,000.00 53 Public Relations 2,767.03 29,800.00 78,143.12 107,617.00 176,467.00 54 Research - 2,000.00 - 10,000.00 25,000.00 55 Fulfillment 697.66 4,007.00 15,585.45 20,485.00 49,000.00 56 Other - 416.66 - 2,083.30 5,000.00 57 Total Marketing/Promotion 32,006.42 94,847.99 272,549.17 452,356.95 934,342.00 Awaiting Innocean Strategic Plan 58 59 Administrative Operations 60 Accountinq&Legal 4,918.68 2,250.00 1 12,999.38 11,250.00 36,000.00 Financial Audit 61 Bank Fees 212.30 120.00 641.57 400.00 1,240.00 62 Dues&Subscriptions 188.95 1,000.00 3,353.95 5,000.00 12,000.00 Purchase of desks, domain name 63 Depreciation/Amortization' 1,788.62 645.00 8,943,10 3,225.00 7,750.00 purchase 64 Insurance - 2,200.00 9,066.13 12,600.00 14,000.00 65 Interest - 100.00 - 300.00 1,000.00 66 Data Process in /Com p uters 2,229.94 2,641.00 9,212.49 13,205.00 31,782.00 67 Rent 2,809.73 3,360.00 16,592.16 19,267.00 45,947.00 68 Telecommunications 1,318.22 1,624.98 7,335.47 7,724.90 19,100.00 69 Office Su lies 1,842.88 2,891.00 13,857.20 14,455.00 35,000.00 70 Miscellaneous - 1,000.00 327.43 3,000.00 10,000.00 71 Total Admin.Operations 15,309.32 17,831.98 1 82,328.88 90,426.90 213,819.00 72 73 TOTAL EXPENSE 1 117,084.58 177,656.63 681,039.80 867,467.15 1,927,682.00 74 75 1 EXCESS REVENUE 1 $ 17,473.52 $ 43,103.30 $ 38,429.79 $ 219,456.45 $ 91,976.00 Page 2 of 2 Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF JANUARY 2012 DOWNTOWN $143.47 $145.74 -1.6% 71.08% 70.87% 0.3% $101.98 $103.29 -1.3% DOWNTOWN 2 $119.58 $98.69 21.2% 56.72% 72.40% -21.6% $67.83 $71.45 -5.1% HOLLYWOOD $182.05 $165.55 10.0% 73.15% 71.22% 2.7% $133.17 $117.90 13.0% SAN FERNANDO VALLEY $129.60 $127.32 1.8% 67.11% 64.48% 4.1% $86.98 $82.10 6.0% PASADENA $159.97 $155.59 2.8% 75.32% 71.35% 5.6% $120.48 $111.02 8.5% SAN GABRIEL VALLEY $101.56 $97.88 3.8% 65.71% 65.65% 0.1% $66.74 $64.26 3.9% SANTA MONICA $262.99 $242.62 8.4% 77.40% 78.29% -1.1% $203.55 $189.95 7.2% AIRPORT $100.50 $96.51 4.1% 78.58% 77.26% 1.7% $78.98 $74.56 5.9% MARINA DEL REY $173.69 $159.93 8.6% 66.11% 64.83% 2.0% $114.83 $103.69 10.7% SOUTH BAY $123.62 $119.71 3.3% 69.74% 69.82% -0.1% $86.21 $83.58 3.1% LONG BEACH $120.46 $133.60 -9.8% 61.94% 61.52% 0.7% $74.60 $82.20 -9.2% BEVERLY HILLS $461.98 $437.30 5.6% 69.75% 67.12% 3.9% $322.24 $293.53 9.8% WEST HOLLYWOOD $219.78 $202.31 8.6% 66.77% 70.32% -5.0% $146.75 $142.26 3.2% OTHER WEST L.A. $248.98 $243.81 2.1% 72.71% 73.40% -0.9% $181.04 $178.96 1.2% 1-5 CORRIDOR/WHITTIER $99.79 $96.65 3.2% 74.06% 65.44% 13.2% $73.90 $63.25 16.8% SANTA CLARITA $95.63 $100.49 -4.8% 62.96% 59.75% 5.4% $60.20 $60.05 0.3% OVERALL AVERAGE $157.92 $152.77 3.4% 70.85% 69.95% 1.3% $111.88 $106.87 . 4.7% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO JANUARY 2012 DOWNTOWN $143.47 $145.74 -1.6% 71.08% 70.87% 0.3% $101.98 $103.29 -1.3% DOWNTOWN 2 $119.58 $98.69 21.2% 56.72% 72.40% -21.6% $67.83 $71.45 -5.1% HOLLYWOOD $182.05 $165.55 10.0% 73.15% 71.22% 2.7% $133.17 $117.90 13.0% SAN FERNANDO VALLEY $129.60 $127.32 1.8% 67.11% 64.48% 4.1% $86.98 $82.10 6.0% PASADENA $159.97 $155.59 2.8% 75.32% 71.35% 5.6% $120.48 $111.02 8.5% SAN GABRIEL VALLEY $101.56 $97.88 3.8% 65.71% 65.65% 0.1% $66.74 $64.26 3.9% SANTA MONICA $262.99 $242.62 8.4% 77.40% 78.29% -1.1% $203.55 $189.95 7.2% AIRPORT $100.50 $96.51 4.1% 78.58% 77.26% 1.7% $78.98 $74.56 5.9% MARINA DEL REY $173.69 $159.93 8.6% 66.11% 64.83% 2.0% $114.83 $103.69 10.7% SOUTH BAY $123.62 $119.71 3.3% 69.74% 69.82% -0.1% $86.21 $83.58 3.1% LONG BEACH $120.46 $133.60 -9.8% 61.94% 61.52% 0.7% $74.60 $82.20 -9.2% BEVERLY HILLS $461.98 $437.30 5.6% 69.75% 67.12% 3.9% $322.24 $293.53 9.8% WEST HOLLYWOOD $219.78 $202.31 8.6% 66.77% 70.32% -5.0% $146.75 $142.26 3.2% OTHER WEST L.A. $248.98 $243.81 2.1% 72.71% 73.40% -0.9% $181.04 $178.96 1.2% 1-5 CORRIDOR/WHITTIER $99.79 $96.65 3.2% 74.06% 65.44% 13.2% $73.90 $63.25 16.8% SANTA CLARITA $95.63 $100.49 -4.8% 62.96% 59.75% 5.4% $60.20 $60.05 0.3% OVERALL AVERAGE $157.92 $152.77 3.4% 70.85% 69.95% 1.3% $111.88 $106.87 4.7% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF JANUARY 2012 Less than$55.00 $47.34 $46.58 1.6% 62.60% 62.64% -0.1% $29.63 $29.18 1.5% $55.01 -$85.00 $74.63 $72.26 3.3% 68.37% 67.81% 0.8% $51.03 $49.00 4.1% $85.01 -$100.00 $94.24 $92.04 2.4% 76.50% 73.17% 4.5% $72.09 $67.35 7.0% $100.01 -$150.00 $123.51 $121.85 1.4% 70.83% 69.92% 1.3% $87.48 $85.19 2.7% $150.01 -$200.00 $173.34 $167.36 3.6% 70.84% 71.48% -0.9% $122.80 $119.62 2.7% $200.01 -$300.00 $236.71 $227.19 4.2% 71.38% 70.35% 1.5% $168.97 $159.83 5.7% Over$300.00 $487.08 $461.08 5.6% 71.03% 69.04% 2.9% $345.97 $318.33 8.7% OVERALL AVERAGE $157.92 $152.77 3.4% 70.85% 69.95% 1.3% $111.88 $106.87 4.7% JANUARY TO JANUARY 2012 Less than$55.00 $47.34 $46.58 1.6% 62.60% 62.64% -0.1% $29.63 $29.18 1.5% $55.01 -$85.00 $74.63 $72.26 3.3% 68.37% 67.81% 0.8% $51.03 $49.00 4.1% $85.01 -$100.00 $94.24 $92.04 2.4% 76.50% 73.17% 4.5% $72.09 $67.35 7.0% $100.01 -$150.00 $123.51 $121.85 1.4% 70.83% 69.92% 1.3% $87.48 $85.19 2.7% $150.01 -$200.00 $173.34 $167.36 3.6% 70.84% 71.48% -0.9% $122.80 $119.62 2.7% $200.01 -$300.00 $236.71 $227.19 4.2% 71.38% 70.35% 1.5% $168.97 $159.83 5.7% Over$300.00 $487.08 $461.08 5.6% 71.03% 69.04% 2.9% $345.97 $318.33 8.7% OVERALL AVERAGE $157.92 $152.77 3.4% 70.85% 69.95% 1.3% $111.88 $106.87 4.7% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF JANUARY 2012 Under 100 rooms $150.90 $145.33 3.8% 73.21% 71.12% 2.9% $110.48 $103.36 6.9% 100- 199 rooms $160.32 $152.72 5.0% 67.77% 66.07% 2.6% $108.64 $100.91 7.7% 200-299 rooms $176.15 $164.38 7.2% 68.89% 69.56% -1.0% $121.34 $114.34 6.1% 300-600 rooms $159.88 $158.73 0.7% 72.09% 70.15% 2.8% $115.25 $111.34 3.5% Over 600 rooms $129.23 $128.19 0.8% 74.85% 75.87% -1.4% $96.73 $97.26 -0.5% OVERALL AVERAGE $157.92 $152.77 3.4% 70.85% 69.95% 1.3% $111.88 $106.87 4.7% JANUARY TO JANUARY 2012 Under 100 rooms $150.90 $145.33 3.8% 73.21% 71.12% 2.9% $110.48 $103.36 6.9% 100- 199 rooms $160.32 $152.72 5.0% 67.77% 66.07% 2.6% $108.64 $100.91 7.7% 200-299 rooms $176.15 $164.38 7.2% 68.89% 69.56% -1.0% $121.34 $114.34 6.1% 300-600 rooms $159.88 $158.73 0.7% 72.09% 70.15% 2.8% $115.25 $111.34 3.5% Over 600 rooms $129.23 $128.19 0.8% 74.85% 75.87% -1.4% $96.73 $97.26 -0.5% OVERALL AVERAGE $157.92 $152.77 3.4% 70.85% 69.95% 1.3% $111.88 $106.87 4.7% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF JANUARY 2012 ANAHEIM $144.27 $138.67 4.0% 62.39% 52.30% 19.3% $90.00 $72.53 24.1% COSTA MESA $110.21 $113.39 -2.8% 66.26% 65.63% 1.0% $73.03 $74.42 -1.9% ORANGE COUNTY AIRPORT $110.48 $111.17 -0.6% 69.62% 68.87% 1.1% $76.92 $76.56 0.5% NORTH ORANGE COUNTY $93.93 $93.53 0.4% 66.59% 64.08% 3.9% $62.55 $59.94 4.4% SOUTH ORANGE COUNTY $185.11 $177.28 4.4% 61.04% 57.80% 5.6% $113.00 $102.46 10.3% NEWPORT BEACH $184.08 $172.67 6.6% 62.61% 59.17% 5.8% $115.24 $102.17 12.8% HUNTINGTON BEACH $177.29 $182.47 -2.8% 69.51% 62.37% 11.4% $123.24 $113.81 8.3% OVERALL AVERAGE $141.50 $137.16 3.2% 64.29% 58.55% 9.8% $90.96 $80.31 13.3% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO JANUARY 2012 ANAHEIM $144.27 $138.67 4.0% 62.39% 52.30% 19.3% $90.00 $72.53 24.1% COSTA MESA $110.21 $113.39 -2.8% 66.26% 65.63% 1.0% $73.03 $74.42 -1.9% ORANGE COUNTY AIRPORT $110.48 $111.17 -0.6% 69.62% 68.87% 1.1% $76.92 $76.56 0.5% NORTH ORANGE COUNTY $93.93 $93.53 0.4% 66.59% 64.08% 3.9% $62.55 $59.94 4.4% SOUTH ORANGE COUNTY $185.11 $177.28 4.4% 61.04% 57.80% 5.6% $113.00 $102.46 10.3% NEWPORT BEACH $184.08 $172.67 6.6% 62.61% 59.17% 5.8% $115.24 $102.17 12.8% HUNTINGTON BEACH $177.29 $182.47 -2.8% 69.51% 62.37% 11.4% $123.24 $113.81 8.3% OVERALL AVERAGE $141.50 $137.16 3.2% 64.29% 58.55% 9.8% $90.96 $80.31 13.3% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF JANUARY 2012 Less than$60.00 $49.79 $50.19 -0.8% 66.70% 73.49% -9.2% $33.21 $36.89 -10.0% $60.01 -$100.00 $85.87 $85.60 0.3% 61.46% 55.40% 10.9% $52.77 $47.42 11.3% $100.01 -$150.00 $123.80 $123.53 0.2% 63.18% 59.84% 5.6% $78.21 $73.92 5.8% $150.01 -$200.00 $161.18 $168.01 -4.1% 65.67% 56.16% 16.9% $105.85 $94.35 12.2% Over$200.00 $276.06 $265.08 4.1% 68.50% 53.79% 27.3% $189.10 $142.59 32.6% OVERALL AVERAGE $141.50 $137.16 3.2% 64.29% 58.55% 9.8% $90.96 $80.31 13.3% JANUARY TO JANUARY 2012 Less than$60.00 $49.79 $50.19 -0.8% 66.70% 73.49% -9.2% $33.21 $36.89 -10.0% $60.01 -$100.00 $85.87 $85.60 0.3% 61.46% 55.40% 10.9% $52.77 $47.42 11.3% $100.01 -$150.00 $123.80 $123.53 0.2% 63.18% 59.84% 5.6% $78.21 $73.92 5.8% $150.01 -$200.00 $161.18 $168.01 -4.1% 65.67% 56.16% 16.9% $105.85 $94.35 12.2% Oyer$200.00 $276.06 $265.08 4.1% 68.50% 53.79% 27.3% $189.10 $142.59 32.6% OVERALL AVERAGE $141.50 $137.16 3.2% 64.29% 58.55% 9.8% $90.96 $80.31 13.3% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF JANUARY 2012 Under 100 rooms $93.11 $90.71 2.6% 66.35% 59.69% 11.2% $61.78 $54.15 14.1% 100- 199 rooms $108.11 $104.05 3.9% 63.73% 61.50% 3.6% $68.90 $63.99 7.7% 200-299 rooms $138.15 $139.77 -1.2% 65.59% 58.57% 12.0% $90.62 $81.87 1 10.7% Over 300 rooms $163.91 $158.24 3.6% 63.87% 56.96% 12.1% $104.69 $90.14 16.1% OVERALL AVERAGE $141.50 $137.16 3.2% 64.29% 58.55% 9.8% $90.96 $80.31 13.3% JANUARY TO JANUARY 2012 Under 100 rooms $93.11 $90.71 2.6% 66.35% 59.69% 11.2% $61.78 $54.15 14.1% 100- 199 rooms $108.11 $104.05 3.9% 63.73% 61.50% 3.6% $68.90 $63.99 7.7% 200-299 rooms $138.15 $139.77 -1.2% 65.59% 58.57% 12.0% $90.62 $81.87 10.7% Over300 rooms $163.91 $158.24 3.6% 63.87% 56.96% 12.1% $104.69 $90.14 16.1% OVERALL AVERAGE $141.50 $137.16 3.2% 64.29% 58.55% 9.8% $90.96 $80.31 13.3% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF JANUARY 2012 DOWNTOWN $164.23 $166.26 -1.2% 68.74% 69.98% -1.8% $112.88 $116.35 -3.0% SAN DIEGO BAY AREAS $204.78 $195.30 4.9% 55.72% 60.07% -7.2% $114.11 $117.32 -2.7% LA JOLLA $198.67 $198.30 0.2% 59.79% 54.20% 10.3% $118.79 $107.49 10.5% MISSION VALLEY $108.27 $104.99 3.1% 57.78% 56.97% 1.4% $62.56 $59.82 4.6% MISSION BAY $129.45 $125.74 2.9% 59.65% 60.09% -0.7% $77.22 $75.55 2.2% NORTH COASTAL $126.98 $119.16 6.6% 59.41% 54.40% 9.2% $75.44 $64.83 16.4% NORTH CITY/UTC $139.91 $130.80 7.0% 63.80% 67.09% -4.9% $89.26 $87.75 1.7% SOUTH BAY $55.17 $52.48 5.1% 51.76% 52.87% -2.1% $28.55 $27.75 2.9% I-15/KEARNY MESA $105.07 $110.12 -4.6% 58.47% 55.04% 6.2% $61.44 $60.61 1.4% SPORTS ARENA/OLD TOWN $91.77 $91.71 0.1% 49.80% 48.97% 1.7% $45.71 $44.91 1.8% OVERALL AVERAGE $144.90 $143.81 0.8% 62.30% 62.15% 0.2% $90.28 $89.39 1.0% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR JANUARY TO JANUARY 2012 DOWNTOWN $164.23 $166.26 -1.2% 68.74% 69.98% -1.8% $112.88 $116.35 -3.0% SAN DIEGO BAY AREAS $204.78 $195.30 4.9% 55.72% 60.07% -7.2% $114.11 $117.32 -2.7% LA JOLLA $198.67 $198.30 0.2% 59.79% 54.20% 10.3% $118.79 $107.49 10.5% MISSION VALLEY $108.27 $104.99 3.1% 57.78% 56.97% 1.4% $62.56 $59.82 4.6% MISSION BAY $129.45 $125.74 2.9% 59.65% 60.09% -0.7% $77.22 $75.55 2.2% NORTH COASTAL $126.98 $119.16 6.6% 59.41% 54.40% 9.2% $75.44 $64.83 16.4% NORTH CITY/UTC $139.91 $130.80 7.0% 63.80% 67.09% -4.9% $89.26 $87.75 1.7% SOUTH BAY $55.17 $52.48 5.1% 51.76% 52.87% -2.1% $28.55 $27.75 2.9% I-15/KEARNY MESA $105.07 $110.12 -4.6% 58.47% 55.04% 6.2% $61.44 $60.61 1.4% SPORTS ARENA/OLD TOWN $91.77 $91.71 0.1% 49.80% 48.97% 1.7% $45.71 $44.91 1.8% OVERALL AVERAGE $144.90 $143.81 0.8% 62.30% 62.15% 0.2% $90.28 $89.39 1.0% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF JANUARY 2012 Less than$60.00 $49.62 $48.05 3.3% 51.94% 54.56% -4.8% $25.77 $26.21 -1.7% $60.01 -$100.00 $80.80 $83.25 -2.9% 53.49% 52.45% 2.0% $43.22 $43.66 -1.0% $100.01 -$150.00 $125.16 $125.40 -0.2% 62.28% 61.66% 1.0% $77.95 $77.32 0.8% $150.01 -$200.00 $180.17 $177.21 1.7% 67.83% 69.11% -1.9% $122.20 $122.47 -0.2% Over$200.00 $233.93 $231.34 1.1% 62.22% 59.39% 4.8% $145.56 $137.40 5.9% OVERALL AVERAGE $144.90 $143.81 0.8% 62.30% 62.15% 0.2% $90.28 $89.39 1.0% JANUARY TO JANUARY 2012 Less than$60.00 $49.62 $48.05 3.3% 51.94% 54.56% -4.8% $25.77 $26.21 -1.7% $60.01 -$100.00 $80.80 $83.25 -2.9% 53.49% 52.45% 2.0% $43.22 $43.66 -1.0% $100.01 -$150.00 $125.16 $125.40 -0.2% 62.28% 61.66% 1.0% $77.95 $77.32 0.8% $150.01 -$200.00 $180.17 $177.21 1.7% 67.83% 69.11% -1.9% $122.20 $122.47 -0.2% Over$200.00 $233.93 $231.34 1.1% 62.22% 59.39% 4.8% $145.56 $137.40 5.9% OVERALL AVERAGE $144.90 $143.81 0.8% 62.30% 62.15% 0.2% $90.28 $89.39 1.0% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2012 2011 VAR 2012 2011 VAR 2012 2011 VAR MONTH OF JANUARY 2012 Under 100 rooms $111.08 $106.43 4.4% 63.88% 60.79% 5.1% $70.96 $64.70 9.7% 100- 199 rooms $113.23 $111.97 1.1% 59.26% 57.08% 3.8% $67.10 $63.91 5.0% 200-299 rooms $125.58 $125.56 0.0% 63.20% 65.73% -3.9% $79.36 $82.53 -3.8% Over 300 rooms $165.87 $164.51 0.8% 62.91% 62.57% 0.5% $104.35 $102.93 1.4% OVERALL AVERAGE $144.90 $143.81 0.8% 62.30% 62.15% 0.2% $90.28 $89.39 1.0% JANUARY TO JANUARY 2012 Under 100 rooms $111.08 $106.43 4.4% 63.88% 60.79% 5.1% $70.96 $64.70 9.7% 100- 199 rooms $113.23 $111.97 1.1% 59.26% 57.08% 3.8% $67.10 $63.91 5.0% 200-299 rooms $125.58 $125.56 0.0% 63.20% 65.73% -3.9% $79.36 $82.53 -3.8% Over 300 rooms $165.87 $164.51 0.8% 62.91% 62.57% 0.5% $104.35 $102.93 1.4% OVERALL AVERAGE $144.90 $143.81 0.8% 62.30% 62.15% 0.2% $90.28 $89.39 1.0% Resulted from FAM Visit in September 2010,,,,, Ed ��ow es,wm, m¢MN ■&ceum People Entertainment Food H Ad Value: $12,835.45 Style KLG&Hods slogs More Recommended: Recommended: Recommended: Recommended: Travel photo of the Travel photo of the Take the kids Family removed day:Catching an day:Rainbow over surfing in Surf City from plane due to Oregon waterfall Kalalau Valley USA unndy toddler wanted a'little bit of humanity' .e- ii NBC TODAY Planning to roam?Before you leave home,check with TODAti.coni s travel team for tips and deals for you and the family,and trade inspiring ideas with other readers. l Aboutthlsblog lArch'wes tf E-maiupdalas OFolowon TwAlx 0 S,b¢cribetolISS _.= 839k tY comments below Twat a Ya 2 Take the kids surfing in Surf days ago City USA IF z .:r R.� as Sandra Foyt Sandra Foyt's 15-year-old daughter and another student get a surfing lesson from tack's Surf Shop In Huntington Beach,Cellf. By By Colleen Lanin,TODAY.eont contributor For the ultimate Southern California surf experience,take the kids to Huntington Beach.Also known as"Surf City,'this destination was the inspiration for the of the same name.Ocean lovers will dig the bodacious Haves and mellow vibe of this town that celebrates all things surf. Huntington Beach is regarded by many as the cradle of surfing civilization.It plays host to the ,the largest professional surfing and lifestyle event in North America.It is home to the the the iconic Huntington Beach Pier,and nearly to miles of surf-worthy beaches.It's the palm-lined,sunny spot you picture when you hear a Beach Boys surf tune. Huntington Beach native The overheadBln Joseph Ali,28,has been 5,324 surfing since he was 8 years old and has been teaching surf Follow Cnisnbc_havel 1 s9K followers lessons for half of his life.He says Huntington Beach is the ideal surf town for all of these reasons and because its shores hold"every single type of break,'each of which creates a different wave and surf experience,with surfing conditions available year-round. No trip to Huntington Beach would be complete without riding,or at least attempting to ride,a wave.There are plenty of surf schools to choose from including (where even an old lady like me learned how to surf), and Ali,the lead instructor at (owned by his father),boasts that he can get qs percent of students to stand up on their first lesson.Families start with basic instructions,a safety talk and practice pop-ups(the motion a surfer uses to get from lying to standing on a board)on the sand before entering the water. okkT "Kids are the now easiest and most Pill fun to teach," according to Ali. "wwoi Beginners start on 7-to 8-foot foam boards in waist-deep water. - Ali pushes children into baby-sized waves so they can concentrate on Colleen ba„i„ popping up and Surfers once waves In Huntington Beach,Calif. enjoying the ride. Surfers-to-be can take lessons at Tack's as young as q 1/2 years but Ali says,"I think 6 or 7 is the best age to start surfing because that's when their self-esteem kicks in." Young children are given extra supervision and sport wet suits padded with a floating material,which works much like a lifejacket. Sandra Foyt,a mom from New York and author of fulfilled her is-year-old daughter Kayla's lifelong dream of surfing with a lesson in Huntington Beach during a recent visit to California."I was impressed that my daughter was able to ride the board to shore in just one hour-long lesson,"Foyt says. "Surfing can be a dangerous spurt,requiring vigilance,"she says."I highly recommend bringing a beach chair and umbrella,and watching over kids to ensure that they are following safety rules.Not so much during the lesson, but afterwards when they are on their own." The surf culture of Huntington Beach is more than just riding waves,though. It's an easygoing attitude that permeates the town.It's ordering from menus laden with surf lingo at casual diners and taco shops.It's statues scattered around downtown of Duke Paoa Kahanamoku,an Olympic swimmer who is known as the Father of Surfing for bringing the sport from Hawaii to the mainland.It's bonfires on the beach.It's flip flops worn to the fanciest restaurant in town.It's a love of the ocean and protecting its shores. More on TODAY Travel Explore related topics: , older neuter Share what you're reading&see what your friends What Your Flogot Aner Carl 11yor t Tel You(Reader's Digest) Family Who Tried to Fly S People in 1 Seats Were (The Stir By CafeMom) Foods You ShoWd Nrrar Brnq on Planes land Some. (The Daily Meal) Why I Hate Fiymq:An Oper Letter to ine Aurme.. (Away.com) Most popular posts Toddler's Family On Passport Florida city Travel photo tantrum on removed Day, no strips of the day: JetBlue flight from plane appointment Guinness Rainbow grounds due to unruly s necessary bikini-parade over Kalalau family toddler 5 days agn record from Valley edaysago wanted a Australia 2days ago 'little bit of 7Gays ago humanity' Resulted from July 2011 FAN4 Visit . Printed article: Ad value: $16,643.00 Circulation: 1,945,496 Digital article: Circulation 99,218,476 mallonlk State of bliss : Choppy waters and perfect cocktails as Lorraine Kelly tours California By PUBLISHED: 18:50 EST, 17 March 20121 UPDATED: 10:30 EST, 19 March 2012 It is famous for the mansions of Malibu, millionaire movie stars and much too much plastic surgery, but for me, California means wonderful wine, wilderness and whales. There is so much more to the Golden State than brash, built-up Los Angeles or laid-back San Francisco. 1 Owe Golden girl: Lorraine found much to enjoy In sunny California We began our holiday at Huntington Beach, about an hour's drive from Los Angeles airport, although journey times can depend on the insane LA traffic. This is a fun town much loved by surfers but there is a real family holiday vibe here too. We stayed at the Hyatt Regency Huntington Beach Resort and Spa, a large, comfortable hotel overlooking the ocean. I love to walk everywhere, so I enjoyed strolling along the pier to the shops and restaurants on nearby Main Street, and heading along the beach as the sun went down. If you are in Huntington, I would recommend Duke's by the beach, where you can sit at the bar with an ice-cold beer and a plate of fresh chilli prawns and watch baseball on television. Other bars in Huntington served a mean Bloody Mary. Why can't British pubs and hotels make them like they,,, do in California? Here, they were always"tangy and sharp, with just the right amount of,citrus and spice After a restful few days, we drove two hours north to Palm Springs,":the most famous of eight separatetowns � in the Coachella Valley which make up the Palm Springs resort. We checked into the elegant Viceroy.Hotel, where members of the,Rat Pack used to sit around.-the pool drinking and laughing"at Frank Sinatra's jokes whether they were funny or not. It's easy to see why so many stars and tense movie ekecutives head for Palm Springs:You can`feel the stress ooze out of your body as you sit in an impossibly fluffy white robe eating a decadent breakfast by the pool. Be prepared for intense heat in the summer. The temperature reached over 100F during our stay and I could barely waddle from my sun lounger to the pool. Goodness knows how I managed to do a trek for Comic Relief in the north Kenyan desert in even hotter temperatures last year. One way to escape the fierce sun is to take a ride on the Palm Springs Aerial Tramway, a cable car that whisks visitors up to the cool pine forests of the San Jacinto Mountains. In California, the wilderness is never far away and I'd recommend stout shoes, water and a snack to sustain you on any hike around the mountains. Palm Springs has restaurants to suit everyone.-You can get dressed up tothe nines and book a table at Scott's (where we sat beside a charming cross-dresse ),'or adopt a casual look at the Fisherman's Market'and Grill, where they serve deliciously fresh seafood.:at'cheap,and cheerful prices. 1 � A i.r �t s hp , Palms in the air: Lorraine enjoyed her ride on the Palm Springs Aerial Tramway If you need culture to'susta'in you,,on holiday, don't miss#he Palm Springs Art Museum which has some impressive works; including Picassos, and modern msfallations that didn't make me hoot In derision:, On Thursday nights the main'street'in Palm Springs'is transformed into an outdoor market It's all a bit hippy but you can pick up some souvenirs and artworks.at knockdown prices. From Palm Springs it was a mere hop to the Westin Mission Hills Resort in nearby Rancho Mirage This is . another of those larger-than-life'Californian hotels that have'thought of everything�to nuke guests comfortable. This hotel is perfect if you love golf,tennis, swimming or a spa. ` If you are the sporty type, you might have to restrict yourself to playing early-,in the morning or in the evening because it is far too hot in the day. But don't be put off by the heat in this part of California—even under the fierce sun, there's still plenty to do,.,One highlight for us was a Hummer tour:nto the,.desert. The adventure took us into the Joshua Tree National Park and the Mojave Desert. Our guide, Louis Cannata, was funny and.,interesting, detailing the history of the area and even showing us part.of the San Andreas Fault. It may look like an innocuous split in the Earth, but the Fault—where two tectonic plates meet— means the area is at the mercy of earthquakes. The next stop was Santa Barbara, where we stayed at the Harbor View Inn. Santa Barbara is known as the American Riv,iera_,and its chic shops certainly add to the European feel. The maritime•museum is worth a visit and is also close to a clutch of good restaurants and bars. During our trip, we booked a whale-watching trip on a glorious warm sunny day. But if we expected the Pacific-Ocean' to be calm, we were mistaken. Before we left the harbour,'the'captain told us it was going to be_cold and"'ough out.at sea, but we all assumed he was exaggerating, just in,case anyone complained about feeling slightly seasick. If anything he" e underestimated.the conditions. Half the'passengers onboard spent the entire four hours suffering from seasickness,•although one hardy_soulordered a cheeseburger fromthIe under used galley and devoured it in front of his appalledwife:'- - But my family is,made of strong stuff and, despite being pummelled by the waves and drenched in icy, seawater, when we•saw a massive blue whale come-.to the surface it all seemed worthwhile. The next day, happily back on`dry land, we headed to Santa Ynez in the heart;of the Santa Barbara wine region. Our hotel, the Santa Ynez Inn, featured.a secret garden compete with hot-tub right outside our chintzy' room. I suppose there_ are more decadent an enjoyable,things to do'than,crack.pp6n,a bottle of local wine while immersed in a bubbling hot-tub, but l.can't think of any {; A surprise was discovering Solvang=a town that appears to,have been uprooted from Denmark and placed in. the heart of the Santa Ynez valley Known inevitably as.Little Denmark; Solvang was foundedby homesick Dares,in 1911 and, 100:years.later; is more Danish than the Little Mermaid�eatirig a baconsandwich. The:Scand'inavlan souvenirs, little girls dressed in national costume, windmills and bakeries:are a bit Disneyfied; but undeniably.very cute: r T. t �C rT .. `ice `�� ;;�� �•. �.. _ _ �..�,.{;_ dpp, - lot c_`Lp,; ZA Some like it hot:Lorraine holed up at the Huntington Beach Resort For our last night, we drove back to Los Angeles to see my pal, showbusiness reporter Ross King and his gorgeous fiancee Brianna Deutsch. Ross is living the dream and from his pool we had a clear view of the Hollywood sign. Even in the Hollywood Hills, you are never far from the wilderness. Just outside his front door a coyote loomed out of the darkness. By the way, am I the only geek who 'collects' the names of American states on the number plates of passing cars and trucks? During our trip, I managed to spot vehicles with plates from virtually every American state, even tiny Rhode Island. You may scoff but it's a great way to pass the time, especially when stuck on the traffic-clogged roads around LA. We only scratched the surface of California—there is so much more to see and enjoy, and we Brits always get such a warm welcome. In the words of Arnold Schwarzenegger, the former governor of California: 'I'll be back.' Travel Facts Virgin Holidays (0844 557 3859, - 1 ,,,..'_ i ,s .�) offers ten nights in California from £1,349pp. This includes return flights with Virgin Atlantic from Heathrow to Los Angeles, three nights at the Hyatt Regency Huntington Beach Resort and Spa, two nights at the Palm Springs Riviera Resort, three nights at the Westin Mission Hills Resort and Spa, and two nights at the Harbor View Inn, plus car hire. For more information about California go to tc•,iw vistcal torma co ok or call 020 7257 6180. f r LOGIN I REGISTER WHY REGISTER? .,.-...-. .-. ...;PIRA TION ABOUT 1759 I SPORT I ENTERTAINMENT I LIFE I WHATS ON Whole she _ SURFING GETAWAY: THE BEST SUN, SEA AND SAND SPOTS SHARE THIS THIS WINTER y O M'T `l WIN FAiNTAS lax GUINNESS . l . LIKE THIS?TRY THESE on 21/12/11 fits Williams over Phillips in our Wales team for the RBS 6 Nations Here's an equation to conjure with:we love surfing at GUINNESS;It gets mid around this time of year.So Here are the%V players that we think should pull on that red these are the best deals this winter to catch waves and rays... shirt for the first game.Do you agree? Read more Huntington Beach,California How about Baywatch but without the annoying soundtrack?Experience it for real at Huntington Beach, Rock,native,lurftl-not music genres but oysters. dubbed Surf City-because it's great for surfing.This place has the most consistent waves on the West Here's the lowdown... Coast-and the whole scene that goes with it.Try HB Sun School,which charges$180 for a set of four Eating oysters is a form of rite of passage for many-try,try group lessons covering surfboard and wetsuit rental;a private lesson costs$100. and try again and then because you can finally swallow it you're a man.But these things do actually taste really good... Stay:Hyatt Regency Huntington Beach from£1,255pp in January,including Virgin Atlantic flights from Heathrow to Los Angeles and seven days'car hire,with For Voyage. The top five teams of tournaments pest-but you might CorreleJo,The Canary Islands want to scrum over the best one There's even less time to go now until the big kick off in New It's only a four-hour flight to the Canaries but you could be on the other half of the world as the water is far Zealand,and you can probably barely wait until it starts.We from freezing at this time of year-and it's not all 1960s apartment blocks.There are also dunes of white have part two in our countdown series,which probably won't sand-unusual for the Canaries,which tends to have the black volcanic version spread across its beaches. help you to calm down either... Read more Stay: offers self-catered breaks at La Concha Bungalows in Comafejo,surf town on the island Fuertevenlura.Share a hvo-person bungalow over New Year for£317pp with seven nights' accommodation;return airport transfers and five days of surf lessons E,,r.I flies to Fuerteventura from Gatwick from£41.99 one way,every Wednesday and Saturday. MOST TALKED ABOUT Colts Harbour/Byron Bay,Australia Redknapp:No mass exodus IfTottenham miss out on Home to the original surfer bum,this is where you go for the laid-back vibe-and plenty of heat as right top four about now it's the height of summer. Spurs have suffered successive league defeats by Everson, Manchester United and Arsenal,leaving Redknapp's side Stay:Join a Cor to Surf group tour,travelling from Sydney to Surfers Paradise,riding the waves at lust a point ahead of Arsenal in third position. Coffs Harbour and Byron Bay an route.There's a skydive and a Harley Davidson ride as well if you like.The five-day tour is£519pp for 25 December and 8 January departures. Marcelo Biesla is the world's best coach,declares Pep Guardiole Upolu and Saveil Islands,Samoa Biesla's side knocked the Premier League champions out of Stunning scenery and amazing waves make this the place that experienced sutlers head to.Fly with Air the Europa League with a 2-1 win in the second leg of their New Zealand,via Los Angeles and Auckland,from£1,523 in December/January. last-16 tie,setting up a quarter-final clash against German outfit Schalke. Stay:Book into a beach but a frisbee throw from the surf on Upolu and Savaii islands for as little as£14 per Read rare. day.Or seven nights in a CoCo Suite at Coconuts Beach Resort including A r n,e.v Zealand flights and Abandoned U.K.Mall Sets Up Zombie Fighting one-night stopover in Auckland from£1,989 per person for February departures with A,is'!av?I. Experience Just when you thought you were adequately prepared for the Waikiki,Hawaii Zombie apocalypse,comes a zombie fighting experience in Hawaii is the birthplace of modern adding,where regular 30ft waves draw pro surfers and admiring crowds- an abandoned Reading mail, so don't fall off and make an idiot of yourself.The islands see their biggest swells from October to March, Read ,,n e and you can catch the swirling skirt hoolas as well.It can get crowded in Waikiki but ..._ :r Sun Man Utd boss Sir Alex not keeping tabs on Man City's will take you to an uncrowded shoreline,offering group lessons for$89 and private lessons for fortunes $149. Both City and United suffered surprise Europa League exits in midweek,leaving the Premier League as the two clubs' Stay:A seven-night package at Hyatt Regency Waikiki Resort$Spa,with United flights,with two four-hour last remaining chance of claiming silverware this season. surt lessons for£1,355 with Bon Voyage. -d �' Kuta,Ball This is the place to go if some of you like riding the waves and others don't.Loads of beach bars,spas, temples and lagoons make the island a place to visit in its own right.Kula Beach has scope for beginners and the more advanced-so maybe you could start taking lessons there.Oily s:,v. S of Se,3;'in Kula offers group lessons from$35 for a 2.5-hour lesson. Stay: has seven nights'B&B at Jayakarta Resort from£959 per person,with Etihad Airlines flights from Heathrow between 8 January and 31 March-but book by 16 December. Are you catching some rays this summer?Tell us where you're headed to grab some surf and GUINNESS... SHARE THIS at 91 - Canary Islands EasyJet Kula Hurthnglon Beach Los Angeles watt Ethmd Airways Air New Zealand Hyatt Samoa Calildmia Virgin Atlantic Airways New Zealand Australia Hawau Sydney MORE LIKE THIS Who will win in New Zealand?Ben Kay and others give their verdict The tournament has kicked off and we have the predictions from the men who know... Rean more Counting down...with genius moments from Big football clashes with a mega month for the great oval ball tournament the Irish-in glorious 3D The clock is ticking before the big event in New When Robbie Keane or Frank Lampard launches Zealand,and we're kicking off a series of the into a monster sliding tackle you could be forgiven GUINNESS best of competitions past.. for thinking he might follow through and knock Read more.. over your GUINNESS... Re=.d LEAVE A COMMENT You are currently commenting anonymously. or i to use your own account. Name(optional) Leave a comment... Huntington Beach Marketing and Visitors Bureau ' Board of Directors Meeting Tuesday, February 28, 2012, 3:30 p.m. Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting. The agendas are also posted on the HBMVB website at surfcityusa.com. Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492 or bob@surfcityusa.com HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending,destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Marco Perry 2. Roll Call: Ali Barnes Beukema Bunten Devitt Dodge, Ga net, Patel Perry, Shafer Shields> g g � rY > Smith Torrence Vaughan,Wheeler 3. Announcement of Late Communications s 4. Public Comments— Chairperson(limited to 3 minutes/person) ;; The HBMVB welcomes public comments on all items on this agenda oi�of community �: ! interest. We respectfully request that this public forum be',' to a'positive and/or constructive manner.Please focus your comme:nfsaon theissue or,.concern that you would like to bring to the attention of the Boded- 5. Approval of January 17, 2012, Board Meeting Minutes(blue;pages) 5 rrnre 6. TOT report by City(pink pages) 7. Financial Report by CFO JD Shafer(green pages)'3'r 8. Chairman's Report by Chair Marco Perry`.',!, a. Presentation by AES, Southland 9. Sales and Marketing Update`.;;—, Steve`Bone a. Marketing Update - Agency updat`e:Y: b. j,nternatiorial MV wket; Madison Fisher !: Pow,Wow Uisrt California Outlook Forum and International Summit HBMVB Board Agenda 2-28-12 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, February 28, 2012 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at �, any meeting where any employee of the Bureau is present or where th:,,Bureau is in an way involved, there shall be no discussion o the ollowin y y f f 9: , A. Prices or rates for hotel or motel rooms, food and beverage, 'transportation, sightseeing, or other services or facilities of stakeholders, includirzg;,but not'limited to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts,• B. Changes or proposed changes in the prices or,,rates'of hote.t or`:motel rooms,food and beverage, transportation, sightseeing, or others,ervi'ces offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the establishment and determination of prices, rates, discounts, terms, and conditions or rental; D. Plans of individual stakeholders covering;increases or reductions in distribution or marketing of particular products,or services. E. Restrictions on legal advertising or promotional activities. F. Matters relating to,actual or potential suppliers or customers that might have the effect of excluding"them from;;any market or of influencing others not to deal with them. Es Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, February 28, 2012 c. Group Sales - Chris Anderson - Leads - Upcoming shows 10. PR/Media Update— Madison Fisher 11. Publications Update— Nicole Llido 12. Film Commission Report- Briton Saxton 13. Sustainable Tourism Committee Report—Jerry Wheeler ,,, ' ;:,• 14. Advocacy Committee Report— Steve Dodge `'4' 15. President's Report-Steve Bone a. Revised Bylaws b tt? [ttit b. Huntington Beach International Surfing Museum update "lease''fro ''Cityind sublease to HBISM I i t -;;♦r F'; c. Orange County Tourism Council � 4 d. Dining Guider e. Review of Three Year Strategic Destination Plan(`see handout) f. PKF Trends report g. HB Chamber Annual Economic Conference and Hospitality Panel h. Licensing update and conside atioi of new-licensing contract with St. George& Carnegie i. National Tourism Week j. Sunset Beach TOT/BID collections ''"Y 16. New Business 17. Open Discussion/Announcements i� 18. Adjournment Next Board Meeting 1Vlarch�'2'0, 2012, 3:3opm at The Waterfront Beach Resort, a Hilton hotel J yat Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, January 17, 2012 3:30 p.m. The Shorebreak Hotel 500 Pacific Coast Hwy. Huntington Beach,CA 92648 BOARD MEMBERS PRESENT: Michael Ali,Margie Bunten,Paul Devitt,Steve Dodge,Kiran Patel,Marco Perry,JD Shafer,Gordon Smith, Dean Torrence, Robert Vaughan,Jerry Wheeler GUESTS PRESENT: None STAFF PRESENT: Chris Anderson,Steve Bone, Madison Fisher,Nicole Llido, Briton Saxton,Jamila Tahir,Bob Wentworth 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 3:34 p.m.by Chair Marco Perry 2. Roll Call 3. Public Comments—None 4. Approval of November 15, 2011, Board Meeting Minutes-;Motion/second by Wheeler/Bunten.Ayes unanimous. Minutes approved: , 5. I-405 Improvement Project presentation by OCTA 6. TOT report by City—City could not provide November or,becember 2011 reports in time for meeting; October 2011 distributed. 7. Financial Report by JD Shafer—Motion/secorid,by Shafer/Tor"rence.Ayes unanimous. Financials approved. 8. Chairman's Report by Chair Marco Periy a. Election of Paul Devitt to Board of Directors,and Executive Committee as Vice Chair— Motion/second by Shafer/Bunten.Ayes unanimous.Motion approved. 9. Sales and Marketing Update,—,Bob Wentworth a. Marketing Update - Agency update—Selected,Jimocean as new agency of record and they started at the beginning of 2012. Working on displays for the new CA Welcome Center in Buena Park. Inn6cean will bepresent at the next Marketing Committee meeting on 1/26 in order to set the tone and direction for the Bureau. - Marketing Campaign updates—Trip Advisor banner ads are showing great results. Virgin Holiday§'campaign has shown significant improvement from last year in room nights booked. ,:Virtual Tour is now live on surfcityusa.com. b. ;.1hternati6rial Market - Pow°Wow UK/Ireland - - Germany - Australia/New Zealand - Canada c. Group Sales—Chris Anderson - Leads—attended Seasonal Spectacular - Upcoming shows—attending Smart mart in San Francisco this month, Los Angeles Smart mart in February and DMAI in Washington DC at the end of February. 10. PR/Media Update—Madison Fisher—SF Chronicle published a very large story about HB on Christmas Day. Worked with West Jet on a destination video that will air on their airlines. 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, January 17, 2O12 11. Publications Update—Nicole Llido—Just produced Annual Report,working on first ever Dining Guide which should be available next month. Visitors Guide expected around spring break. All publications will be in digital format. 12. Film Commission Report— Briton Saxton—First location managers FAM on the 20th of this month. About 15 location managers to tour the city. 13. Sustainable Tourism Committee Report—Jerry Wheeler—Committee was dark in December. a.Committee partnering with Village Green Global on a small business sustainability program. 15 HB small businesses are part of the project. ; b. The partnership is also granting$5,000 to HB Chamber. c. So Cal Edison is also partnering with City of HB.and HB Chamber on direct install program. d. Advocacy Committee Report—Steve Dodge—Committee was darkM m�December. Discussed 2012 goals at November meeting. Primary goals: n, a. Community way finding/destination signage b. "Why Travel is Important"power point ` " c. Landscaping at OCSD plant at PCH �� �' d. Surfing Heritage merger with HBISM,`°,." e. President's Report—Steve Bone a. Revised Bylaws—to be presented at February`Boatd meeting. b. Huntington Beach International Surfing Mugerum ubdate c. Orange County Tourism Council update d. Downtown Walking Tour/ Historie'Resources Board(see handout) e. Conflict with February Board meeting=nMeeting rescheduled to February 28th f. Program of Work Exhibit to BID Contractwith City g. PKF Trends report(see handout) ' " h. Funds distribution iii event Bureau is dissolved—to be discussed at February meeting. i. HB Chamber.Annual Economic Conference and Hospitality Panel—March list at the Hyatt j. Accreditation of Bnreau.by DMAI update— DMAI has pushed back review date,we should find out results,,iri''summer. k. Licensing,,update-,S.t:George&Carnegie to present new licensing program at next Board'iineeting. f. ``Open D,2i.: �Y f Ancements—Nonei n nnou _r g. Motion to4Jburn meeting-Motion/second by Shafer/Wheeler.Ayes Unanimous. Meeting adjo"uriied at 5:14 p.m. ^,4 2 City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 10 %Transient Occupancy Tax Receipts Reflecting December Occupancies Current Month - December 2011 *Year to Date - December 2011 Last Year This Year Change %Change Last Year This Year Change %Chance $317,068 $322,930 5,863 1.9% 1,170,549 $1,266,036 $95,488 8.2% *Excludes audit Monthly TOT Comparison to Prior Years o Annual (in thousands) $900,000 $2,900 $800,000 Pner Year $6,050 - O 3 veer Average $6,488 $2.500 $700,000 Currer,t Year $5,050 - - $5,810 _ $600,000 - $5,417 $2,100 $500,000 $4,050 $1,700 $1,321 $1,266: $400,000 $3,050 $1,119 _ $1,171_ ----. $1,300 $969 $300,000 $2,050 -- _ - --- - $900 $200,000 $100,000 $1,050 __ -- __-___ _____._.__ $500 $0 _ _ - _ _- - $50 $100 'Je �9PJ�Je- & 2007108 2008/09 2009/10 2010111 2011112 5aQ Fiscal Year 2008109 Fiscal Year 2009/10 Fiscal Year 2010/11 Fiscal Year 2011112 %Change %Change %Change %Change Actual Prior Yr Actual Prior Yr Actual Prior Yr Actual Prior Yr October $441,902 _. ,) $411,281 $482,256 17.3% $544,346 12.9% November $399,398 (4.9%) $291,335 $371,225 27.4% $398,760 7.4% December $278,148 (17.5%) $266,439 $317,068 19.0% $322,930 1.9% January $349,357 (29.7%) $365,195 4.5% $411,586 12.7% $0 February $358,467 (30.0%) $369,754 3.1% $435,213 17.7% $0 March $389,473 (34.0%) $487,182 25.1% $597,227 22.6% $0 April $429,997 (9.9%) $438,887 2.1% $498,193 13.5% $0 May $429,830 (21.9%) $521,685 21.4% $542,793 4.1% $0 June $518,406 (9.6%) $585,841 13.0% $599,228 2.3% $0 July $705,133 (11.6%) $797,084 13.0% $896,914 12.5% $0 August $669,946 (13.7%) $770,659 15.0% $794,534 3.1% $0 September $446,966 (9.4%) $505,027 13.0% $541,630 7.3% $0 Total: $5,417,022 (17.8%) $5,810,369 7.3% $6,487,867 11.7% $1,266,036 8.2% Budget $7,500,000 15.4% $5,400,000 (28.0%) $5,535,000 2.5% $6,500,000 17.4%- - City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 2% Business Improvement Assessment District Reflecting December Occupancies Current Month - December 2011 * Year to Date - December 2011 Last Year This Year Channe %Change Last Year This Year Chance a/a Change 63,221 $64,58E 1,365 2.2% $233.362 253-207 $19,844 8.5°% `Excludes audit and includes rate change from 1%to 2% Monthly BID �ftorVmf Comparison to Prior Years y ©3YearAverage *Annual (in thousands) YTD $190,OD0 +CuuentYwr $180.000 $1,400 - $1,296 $170,000 $160.000 $1,300 $280 $150.000 $1,zoo $140,000 1 $130.000 $1,100 $253 , $230 $10,000 $233 $110,000 $1,000 $100,000 $900 $90,000 $180 $80.000 $800 $70.000 $659 $60.000 $700 $50,000 $600 $542 $58 $130 $40.000 $132 $500 $20.000 $10,000 $400 $97 $80 $0 5300 it xA c° ��i �" , Cc�� 6oe`e6O ap�a�eo��a �a� PQ )� P��eQ\e >200 2007/08 2008109 2009110 2010111 2011112 $30 2o e Fiscal Year 2008/09 Fiscal Year 2009110 Fiscal Year 2010/11 Fiscal Year 2010/12 %Change %Change %Chanae Prior %Change Actual Prior Y Actual Prior Yr Actual Yr Actual Prior Yr October $44,190 (21.6%) $41,114 (7.0%) $95,960 133.4% $108,869 13.5% November $39,940 (4.9%) $29,110 (27.1%) $74,181 154.8% $79,752 7.5% December $27,816 (17.5%) $26,619 (4.3%) $63,221 137.5% $64,586 2.2% January $34,936 (29.7%) $36.508 4.5% $82,281 125.4% $0 February $35,847 (30.0%) $36,975 3.1% $87,032 135.4% $0 March $38,940 (34.0%) $48,694 25.0% $119,446 145.3% $0 April $43,000 (9.9%) $43,889 2.1% $99,638 127.0% $0 May $42,983 (22.0%) $52.106 21.2% $108.555 108.3% $0 June $51,836 (9.6%) $58,565 13.0% $119,567 104.2% $0 July $70.481 (11.6%) $79,652 13.0% $179,383 125.2% $0 August $66,995 (13.7%) $77,048 15.0% $158,758 106.1% $0 September $44,640 (9.5%) $50,494 13.1% $108,326 114.5% $0 Total: $541.604 (17.8%) $580.773 7.2% $1,296,347 123.2% 253 207 8.5% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 Transient Occupancy Tax Receipts Reflecting December Occupancies Hotels Over 151 Rooms Hotels Under 150 Rooms Current Month - December 2011 Current Month - December 2011 Last Year This Yea Change %Change Last Year This Year Chance %Change $261,570 $261,631 $60 0.0% $55,497 $61,300 $5,803 10.5% Monthly TOT Receipts Under Over 151 150 Receipts Over 151 Rooms ---Under 150 Rooms Receipts $800,000 - - $210,000 $700,000 - - - - $180,000 $600,000 - $150,000 $500,000 $120,000 $400,000 $90,000 $300,000 • --- $200,000 • -- • - ___ $60,000 E100,000 - - --- - $30,000 $0 $0 October November December January February March April May June July August September Fiscal Year 2010/11 Fiscal Year 2011112 City Fiscal Over 151 %Change Under 150 %Change Over 151 %Change Under 150 %Change Period Room PriorYr Rooms PriorYr Rooms PriorYr Rooms PriorYr October $411,253 19.1% $71,003 7.6% $469,428 14.2% $74,918 5.5% November $311,718 30.0% $59,507 15.5% $343,622 10.2% $55,138 (7.3%) December $261,570 21.3% $55,497 9.2% $261,631 0.0% $61,300 10.5% January $352,141 10.4% $59,445 28.5% $0 $0 February $374.246 21.1% $60,966 0.4% $0 $0 March $518,135 24.6% $79,092 10.9% $0 $0 April $418,926 13.7% $79,267 12.8% $0 $0 May $456,912 2.4% $85,881 13.9% $0 $0 June $501,360 1.2% $97,869 8.1% $0 $0 July $751,709 12.1% $145,204 14.6% $0 $0 August $669,878 2.3% $124,657 7.4% $0 $0 September $456,396 6.8% $85,234 9.7% $0 $0 Total: $5,484,244 22.4% $1,003.623 21.6% $1,074,680 0.0% $191.356 10.5% H.B. Conference &Visitors Bureau Statement of Financial Position As of January 31, 2012 A I B I C 4�_ F G H 1 ASSETS 2 Current Assets 3 Checking/Savings 4 Business Checking-City Grant $ 31,013.74 5 Business Checking-B.I.D. 7,000.31 6 Money Market-Bureau Generated 66,981.12 7 Money Market-City Grant 6,558.26 8 Money Market-B.I.D. 364,753.44 10 CD-City Grant 101,565.98 11 CD-BID 150,054.08 12 Petty Cash 506.26 13 Total Checking/Savings 728,433.19 151 1 lAccounts Receivable 231,590.89 19 1 Deposits 1 1,815.00 20 1 Prepaid Expenses 16,107.03 21 Total Current Assets 977,946.11 22 1 Fixed Assets 23 1 1 Furniture&Fixtures 39,346.05 24 1 1 JAccum. Depr. -Furniture&Fix. (8,954.68) 25 1 ITotal Furniture&Fixtures 30,391.37 26 1 1 Equipment 53,088.35 27 1 1 lAccum. Depr. - Equipment (16,553.27) 28 1 ITotal Equipment 36.535.08 29 1 Leasehold Improvements 17,649.59 30 1 1 JAccum. Depr.-Leasehold Impr. (8,617.28) 31 1 ITotal Leasehold Improvements 9,032.31 32 I Intangible Assets 53,300.00 33 1 1 jAccum.Amort. - Intangibles (14,509.40) 34 Total Intangible Assets 38,790.60 35 Total Fixed Assets 114,749.36 36 TOTAL ASSETS $ 1,092,695.47 37 LIABILITIES&EQUITY 38 Liabilities 39 1 Current Liabilities 40 1 JAccounts Payable $ 55,355.38 41 1 1 JAccts Payable- Personnel 45,696.70 42 1 1 ICapital Lease Payable 21,038.15 43 1 Total Current Liabilities 122,090.23 44 Total Liabilities 122,090.23 45 JEquity 46 General Unrestricted Net Assets 1,025,580.40 47 Net Income (54,975.16) 48 Total lit 970,605.24 49 TOTAL LIABILITIES&EQUITY $ 1,092,695.47 50 51 BID receivable of$ 156,401.97 52 TOT receivable of$75,210.00 H.B. Conference & Visitors Bureau Statement of Activities by Line Item January 2012 A B C D E F G H I J K Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Bud et 3 4 REVENUE 5 6 Public Sources TOT 7 Transient Occupancy Tax $ 42,394.00 $ 42,394.00 $ 169,362.00 $ 162,962.00 $ 667,023.00 8 Interest Income 8.19 27.78 191.61 111.12 333.33 0 9 Total Public Sources 42,402.19 42,421.78 169,553.61 163,073.12 667,356.33 10 11 Quasi-Private Sources BID 12 BID Assessment 84,749.00 $ 84,749.00 $ 338,488.00 $ 325,112.00 $ 1,326,635.00 13 City Grant - 25,000.00 - 25,000.00 25,000.00 14 Interest Income 84.27 27.78 265.55 111.12 333.33 15 Total Quasi-Private Sources 84,833.27 109,776.78 338,753.55 350,223.12 1,351,968.33 16 17 Private Sources 18 Advertising:Website - - - - 19 Promotional Participation - - - - - 20 Licensing Income - - - - - 21 Travelocity Commissions - 50.00 596.79 50.00 - 22 Interest Income 11.27 27.77 44.96 111.12 333.34 23 Total Private Sources 11.27 77.77 641.75 161.12 333.34 24 25 TOTAL REVENUE 127,246.73 152,276.33 508,948.91 513,457.36 2,019,658.00 26 27 EXPENSE 28 29 Personnel 30 Sala -Base 47,934.25 45,233.33 191,283.61 180,933.32 542,800.00 31 Sala -Vacation Accrual 1,924.80 1,791.67 291.96 7,166.68 21,500.00 32 FICA Tax 3,166.07 2,931.00 13,895.35 11,724.00 35,173.00 33 FUTA Tax 216.42 46.67 216.42 186.68 560.00 34 SUTA Tax 2,236.23 375.00 2,236.23 1,500.00 4,500.00 35 Pension Expense 3,051.27 3,361.42 14,267.93 13,445.68 40,337.00 36 Health Insurance 5,498.53 7,548.33 21,552.12 30,193.32 90,580.00 37 Dental Insurance 852.00 939.25 3,314.00 3,757.00 11,271.00 38 Worker's Comp Insurance 499.93 483.33 2,370.37 1,933.32 5,800.00 39 Staff Training&Development 672.00 1,666.66 2,915.98 6,666.64 20,000.00 40 Other Personnel Costs - 500.00 - 2,000.00 6,000.00 41 Contract Labor 327.18 100.00 4,048.94 200.00 1,000.00 42 ITotal Personnel $ 66;378.68 $ 64,976.66 $ 256,392.91 $ 259,706.64 $ 779,521.00 43 Page 1 of 2 H.B. Conference &Visitors Bureau Statement of Activities by Line Item January 2012 1 . A B C D E F G H I J K Annual 2 Month Actual Month Bud et YTD Actual YTD Budget Bud al 44 Marketing/Promotion 45 Travel&Entertainment $ 9,764.39 $ 6,183.33 $ 20,867.03 $ 24,233.32 $ 82,000.00 46 Trade Show Participation 2,746.57 7,800.00 23,677.84 22,300.00 81,000.00 47 Event Hosting 2,750.00 916.00 5,417.22 3,664.00 11,000.00 48 FAM Tours/Site Visits 2,365.00 6,450.00 4,560.77 23,300.00 80,000.00 49 Advertisin /Marketin : - - - - 50 Media 25,383.46 24,075.00 71,966.45 84,550.00 230,975.00 51 Online/Website 1,198.39 7,375.00 6,488.76 18,500.00 96,900.00 52 Printed Marketing Collateral 3,373.87 28,500.00 17,295.69 77,000.00 97,000.00 53 Public Relations 26,903.24 49,742.00 75,376.09 77,817.00 176,467.00 54 Research - 2,000.00 - 8,000.00 25,000.00 55 Fulfillment 4,746.49 4,232.00 14,887.79 16,478.00 49,000.00 56 10ther - 416.66 - 1,666.64 5,000.00 57 ITotal Marketing/Promotion 79,231.41 137,689.99 240,537.64 1 357,508.96 934,342.00 58 59 Administrative Operations 60 Accounting&Legal 2,985.11 2,250.00 8,080.70 9,000.00 36,000.00 61 Bank Fees 221.32 120.00 429.27 280.00 1,240.00 - -62 Dues&-Subscriptions --- --- - -- 1,000.00 -- 3,165.00-- -- 4,000.00 - 12,000.00 63 Depreciation/Amortization 1,788.62 645.00 7,154.48 2,580.00 7,750.00 64 Insurance 8,146.13 9,200.00 9,066.13 10,400.00 14,000.00 65 Interest - 100.00 - 200.00 1,000.00 66 Data Process in /Com uters 2,067.78 2,641.00 6,982.55 10,564.00 31,782.00 67 Rent 3,418.25 3,360.00 13,782.43 15,907.00 45,947.00 68 Telecommunications 1,304.79 1,624.98 6,017.25 6,099.92 1 19,100.00 69 Office Supplies 1,983.08 2,891.00 11,988.28 11,564.00 35,000.00 70 Miscellaneous 92.23 1,000.00 327.43 2,000.00 10,000.00 71 Total Admin.Operations 22,007.31 24,831.98 66,993.52 72,594.92 213,819.00 72 73 TOTAL EXPENSE 167,617.40 227,498.63 563,924.07 689,810.52 1,927,682.00 74 75 EXCESS REVENUE $ 40,370.67 $ 75,222.30 $ 54,975.16 $ 176,353.16 $ 91,976.00 76 77 78 79 80 81 82 83 84 85 86 87 Page 2 of 2 Huntington Beach Three Year Strategic Destination Plan Summary 3 Destination Promise and New Strategic Initiatives We perform effectively as a city and visitor industry by delivering on the destination brand promise and implementing under the auspices of the Huntington Beach MVB the following,not in priority order, 24 key projects/programs to address the tourism challenges and realize the destination vision. Huntington Beach is the authentic California beach getaway---accessible, safe and fun! With its internationally recognized surfing culture and iconic pier, the city presents a progressive, spirited and active lifestyle based on a walkable downtown entertainment zone,year-round events and immersive nature-based and ocean activities. Huntington Beach boasts luxury resort hotels to affordable lodging along with nearby offerings of one-of a-kindmeeting, sports, dining and shopping venues. * Develop and implement a new group sales Support new off-peak events including an strategy and plan icon/signature development Improve to an interactive,mobile and well- Z Promote new event venue facilities linked destination website Develop suggested online themed special Form a Huntington Beach Film Commission interest visitor itineraries and market film production for the community � Develop effective beach activity guidelines in Increase attention to destination weddings and support of group events with the City of beach-oriented events Huntington Beach Partner in productive Orange County Tourism Investigate a new/expanded community-based Council marketing campaigns and a cultural international surfing museum with branded heritage tourism program visitor center Design and execute an integrated destination Support and communicate sustainability information distribution network practices to the visitor industry and community 9 Focus on national marketing activities to up to 9 Promote tourism benefits and HBMVB six hour travel patterns supportive roles and returns • Continue to respond to social media trends Promote improved community and initiate new strategies and programs intraorganizational communications • Continue to grow inbound visitation from key 9 Involve city government officials in group international markets business sales and reception activities :> Advocate for visitor-friendly public/private Launch a new Surf City USA licensing program bus routes and improved shuttle service between airports and regional attractions 9 Determine larger HBMVB office premise needs Promote improved retail shopping Encourage city-based corporate support to select tourism initiatives Update strategic plan initiatives annually Huntington Beach Marketing&Visitors Bureau •Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF DECEMBER 2011 DOWNTOWN $124.73 $123.37 1.1% 46.19% 45.57% 1.4% $57.62 $56.22 2.5% DOWNTOWN 2 $106.50 $82.35 29.3% 47.29% 56.98% -17.0% $50.36 $46.93 7.3% HOLLYWOOD $162.91 $150.34 8.4% 65.49% 60.53% 8.2% $106.69 $91.00 17.2% SAN FERNANDO VALLEY $121.23 $119.56 1.4% 62.81% 59.57% 5.4% $76.14 $71.22 6.9% PASADENA $153.68 $148.57 3.4% 70.04% 69.07% 1.4% $107.64 $102.62 4.9% SAN GABRIEL VALLEY $96.90 $94.97 2.0% 66.80% 65.54% 1.9% $64.73 $62.24 4.0% SANTA MONICA $243.15 $227.36 6.9% 67.88% 69.69% -2.6% $165.04 $158.44 4.2% AIRPORT $91.87 $88.00 4.4% 72.59% 70.82% 2.5% $66.69 $62.31 7.0% MARINA DEL REY $161.53 $143.18 12.8% 56.70% 58.92% -3.8% $91.59 $84.36 8.6% SOUTH BAY $119.04 $110.90 7.3% 65.19% 61.81% 5.5% $77.60 $68.54 13.2% LONG BEACH $106.00 $113.83 -6.9% 54.70% 53.99% 1.3% $57.98 $61.46 -5.7% BEVERLY HILLS $378.52 $362.02 4.6% 63.29% 61.20% 3.4% $239.58 $221.56 8.1% WEST HOLLYWOOD $203.16 $195.67 3.8% 53.36% 54.73% -2.5% $108.40 $107.10 1.2% OTHER WEST L.A. $236.40 $223.27 5.9% 58.76% 58.54% 0.4% $138.91 $130.71 6.3% 1-5 CORRIDOR/WHITTIER $90.23 $88.76 1.6% 73.75% 63.13% 16.8% $66.54 $56.03 18.7% SANTA CLARITA $95.50 $95.01 0.5% 69.27% 62.27% 11.2% $66.15 $59.17 11.8% OVERALL AVERAGE $142.22 $137.09 3.7% 62.80% 61.16% 2.7% $89.32 $83.84 6.5% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO DECEMBER 2011 DOWNTOWN $141.87 $133.98 5.9% 67.20% 64.58% 4.1% $95.33 $86.52 10.2% DOWNTOWN 2 $110.55 $95.16 16.2% 63.12% 68.81% -8.3% $69.78 $65.48 6.6% HOLLYWOOD $176.66 $164.62 7.3% 78.29% 74.10% 5.6% $138.30 $121.99 13.4% SAN FERNANDO VALLEY $127.13 $124.72 1.9% 71.98% 68.03% 5.8% $91.50 $84.85 7.8% PASADENA $146.52 $143.44 2.2% 77.15% 73.16% 5.5% $113.05 $104.94 7.7% SAN GABRIEL VALLEY $96.48 $94.15 2.5% 70.98% 67.64% 4.9% $68.48 $63.68 7.5% SANTA MONICA $273.49 $252.39 8.4% 83.66% 81.61% 2.5% $228.79 $205.97 11.1% AIRPORT $99.12 $92.90 6.7% 84.07% 80.33% 4.7% $83.33 $74.62 11.7% MARINA DEL REY $170.77 $156.83 8.9% 75.16% 75.70% -0.7% $128.34 $118.71 8.1% SOUTH BAY $127.49 $121.55 4.9% 74.04% 70.91% 4.4% $94.39 $86.19 9.5% LONG BEACH $125.56 $124.97 0.5% 69.09% 64.42% 7.2% $86.75 $80.51 7.7% BEVERLY HILLS $401.10 $368.54 8.8% 73.55% 69.87% 5.3% $295.01 $257.50 14.6% WEST HOLLYWOOD $212.96 $196.53 8.4% 77.44% 73.51% 5.3% $164.91 $144.47 14.1% OTHER WEST L.A. $242.15 $221.01 9.6% 76.41% 72.74% 5.0% $185.02 $160.76 15.1% 1-5 CORRIDOR/WHITTIER $95.47 $93.18 2.5% 77.10% 73.74% 4.6% $73.60 $68.71 7.1% SANTA CLARITA $102.55 $102.72 -0.2% 73.94% 67.84% 9.0% $75.82 $69.69 8.8% OVERALL AVERAGE $153.57 $145.10 5.8% 75.19% 71.91% 4.6% $115.48 $104.34 10.7% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF DECEMBER 2011 Less than$55.00 $48.26 $47.43 1.7% 64.79% 62.91% 3.0% $31.27 $29.84 4.8% $55.01 -$85.00 $73.05 $70.87 3.1% 69.97% 63.33% 10.5% $51.11 $44.88 13.9% $85.01 -$100.00 $93.47 $89.63 4.3% 67.79% 67.45% 0.5% $63.36 $60.45 4.8% $100.01 -$150.00 $119.25 $117.31 1.6% 60.09% 59.16% 1.6% $71.65 $69.41 3.2% $150.01 -$200.00 $171.04 $163.99 4.3% 62.12% 62.94% -1.3% $106.25 $103.21 2.9% $200.01 -$300.00 $228.96 $217.53 5.3% 62.37% 57.36% 8.7% $142.80 $124.77 14.5% Over$300.00 $452.43 $425.32 6.4% 60.65% 59.53% 1.9% $274.41 $253.18 8.4% OVERALL AVERAGE $142.22 $137.09 3.7% 62.80% 61.16% 2.7% $89.32 $83.84 6.5% JANUARY TO DECEMBER 2011 Less than$55.00 $48.29 $48.38 -0.2% 69.74% 66.84% 4.3% $33.68 $32.33 4.2% $55.01 -$85.00 $74.39 $70.64 5.3% 77.97% 72.29% 7.9% $58.00 $51.07 13.6% $85.01 -$100.00 $93.39 $88.41 5.6% 78.00% 74.44% 4.8% $72.84 $65.81 10.7% $100.01 -$150.00 $121.93 $117.46 3.8% 74.37% 71.73% 3.7% $90.68 $84.26 7.6% $150.01 -$200.00 $172.60 $163.37 5.7% 76.87% 74.61% 3.0% $132.68 $121.89 8.9% $200.01 -$300.00 $239.52 $225.15 6.4% 75.08% 70.11% 7.1% $179.84 $157.85 13.9% Over$300.00 $484.44 $441.90 9.6% 74.08% 69.76% 6.2% $358.88 $308.26 16.4% OVERALL AVERAGE $153.57 $145.10 5.8% 75.19% 71.91% 4.6% $115.48 $104.34 10.7% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF DECEMBER 2011 Under 100 rooms $143.57 $135.52 5.9% 66.18% 66.54% -0.5% $95.01 $90.18 5.4% 100- 199 rooms $138.76 $136.10 2.0% 63.69% 61.41% 3.7% $88.37 $83.57 5.7% 200-299 rooms $160.78 $153.47 4.8% 62.30% 60.81% 2.5% $100.16 $93.32 7.3% 300-600 rooms $146.66 $141.70 3.5% 65.30% 62.07% 5.2% $95.76 $87.96 8.9% Over 600 rooms $111.24 $107.71 3.3% 55.97% 57.50% -2.7% $62.27 $61.93 0.5% OVERALL AVERAGE $142.22 $137.09 3.7% 62.80% 61.16% 2.7% $89.32 $83.84 6.5% JANUARY TO DECEMBER 2011 Under 100 rooms $149.72 $142.74 4.9% 77.79% 75.84% 2.6% $116.47 $108.26 7.6% 100- 199 rooms $151.80 $144.05 5.4% 74.86% 71.87% 4.2% $113.63 $103.53 9.8% 200-299 rooms $169.14 $156.30 8.2% 73.75% 70.39% 4.8% $124.75 $110.03 13.4% 300-600 rooms $159.97 $152.81 4.7% 75.85% 72.02% 5.3% $121.33 $110.05 10.2% Over 600 rooms $125.53 $118.51 5.9% 75.27% 72.24% 4.2% $94.48 $85.62 10.4% OVERALLAVERAGE $153.57 $145.10 5.8% 75.19% 71.91% 4.6% $115.48 $104.34 10.7% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF DECEMBER 2011 ANAHEIM $148.24 $144.52 2.6% 70.59% 69.99% 0.9% $104.65 $101.14 3.5% COSTA MESA $103.13 $103.16 0.0% 62.06% 59.38% 4.5% $64.01 $61.25 4.5% ORANGE COUNTY AIRPORT $96.70 $96.79 -0.1% 65.19% 64.51% 1.1% $63.04 $62.44 1.0% NORTH ORANGE COUNTY $85.33 $86.57 -1.4% 67.86% 69.38% -2.2% $57.90 $60.06 -3.6% SOUTH ORANGE COUNTY $180.90 $179.40 0.8% 54.77% 50.97% 7.4% $99.07 $91.45 8.3% NEWPORT BEACH $179.78 $166.98 7.7% 57.17% 54.34% 5.2% $102.77 $90.74 13.3% HUNTINGTON BEACH $175.02 $175.95 -0.5% 47.26% 47.76% -1.1% $82.71 $84.04 -1.6% OVERALL AVERAGE $138.38 $135.08 2.4% 64.87% 63.70% 1.8% $89.76 $86.04 4.3% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO DECEMBER 2011 ANAHEIM $142.08 $134.28 5.8% 72.81% 70.55% 3.2% $103.45 $94.74 9.2% COSTA MESA $112.13 $107.75 4.1% 74.35% 72.58% 2.4% $83.37 $78.21 6.6% ORANGE COUNTY AIRPORT $108.46 $104.70 3.6% 75.73% 74.58% 1.5% $82.14 $78.09 5.2% NORTH ORANGE COUNTY $92.15 $91.96 0.2% 74.52% 70.50% 5.7% $68.67 $64.83 5.9% SOUTH ORANGE COUNTY $201.19 $189.34 6.3% 69.16% 66.38% 4.2% $139.14 $125.68 10.7% NEWPORT BEACH $192.61 $176.87 8.9% 70.18% 65.40% 7.3% $135.17 $115.67 16.9% HUNTINGTON BEACH $211.76 $204.82 3.4% 72.40% 68.11% 6.3% $153.32 $139.50 9.9% OVERALL AVERAGE $144.31 $136.50 5.7% 72.82% 70.26% 3.6% $105.08 $95.90 9.6% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF DECEMBER 2011 Less than$60.00 $49.90 $49.43 0.9% 67.12% 74.50% -9.9% $33.50 $36.83 -9.0% $60.01 -$100.00 $86.01 $89.38 -3.8% 64.70% 65.09% -0.6% $55.65 $58.18 -4.4% $100.01 -$150.00 $117.34 $119.34 -1.7% 64.89% 63.70% 1.9% $76.15 $76.02 0.2% $150.01 -$200.00 $168.06 $167.13 0.6% 51.72% 51.90% -0.4% $86.92 $86.75 0.2% Over$200.00 $321.75 $313.15 2.7% 69.72% 61.38% 13.6% $224.34 $192.22 16.7% OVERALL AVERAGE $138.38 $135.08 2.4% 64.87% 63.70% 1.8% $89.76 $86.04 4.3% JANUARY TO DECEMBER 2011 Less than$60.00 $50.73 $48.80 4.0% 75.50% 74.31% 1.6% $38.30 $36.26 5.6% $60.01 -$100.00 $85.51 $81.76 4.6% 71.96% 68.97% 4.3% $61.54 $56.39 9.1% $100.01 -$150.00 $123.52 $119.60 3.3% 72.88% 70.78% 3.0% $90.02 $84.65 6.3% $150.01 -$200.00 $172.94 $163.59 5.7% 74.55% 72.02% 3.5% $128.93 $117.82 9.4% Over$200.00 $291.22 $269.03 8.2% 71.90% 67.96% 5.8% $209.39 $182.84 14.5% OVERALL AVERAGE $144.31 $136.50 5.7% 72.82% 70.26% 3.6% $105.08 $95.90 9.6% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF DECEMBER 2011 Under 100 rooms $92.46 $88.99 3.9% 68.17% 65.41% 4.2% $63.03 $58.21 8.3% 100- 199 rooms $102.22 $98.11 4.2% 63.40% 65.36% -3.0% $64.80 $64.13 1.1% 200-299 rooms $124.90 $129.48 -3.5% 65.83% 63.49% 3.7% $82.21 $82.21 0.0% Over 300 rooms $165.56 $160.73 3.0% 64.94% 62.79% 3.4% $107.51 $100.93 6.5% OVERALL AVERAGE $138.38 $135.08 2.4% 64.87% 63.70% 1.8% $89.76 $86.04 4.3% JANUARY TO DECEMBER 2011 Under 100 rooms $102.43 $100.16 2.3% 75.48% 73.45% 2.8% $77.31 $73.57 5.1% 100- 199 rooms $109.94 $104.18 5.5% 72.98% 71.04% 2.7% $80.23 $74.01 8.4% 200-299 rooms $140.79 $136.81 2.9% 73.44% 70.11% 4.7% $103.39 $95.92 7.8% Over 300 rooms $166.28 $155.68 6.8% 72.29% 69.68% 3.8% $120.21 $108.47 10.8% OVERALL AVERAGE $144.31 $136.50 5.7% 72.82% 70.26% 3.6% $105.08 $95.90 9.6% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF DECEMBER 2011 DOWNTOWN $161.96 $140.71 15.1% 66.37% 64.31% 3.2% $107.50 $90.49 18.8% SAN DIEGO BAY AREAS $229.63 $183.69 25.0% 53.88% 57.25% -5.9% $123.72 $105.16 17.7% LA JOLLA $165.23 $166.17 -0.6% 59.25% 48.87% 21.2% $97.90 $81.21 20.5% MISSION VALLEY $101.86 $91.98 10.7% 56.22% 53.16% 5.8% $57.27 $48.89 17.1% MISSION BAY $133.72 $116.50 14.8% 59.82% 53.92% 10.9% $79.99 $62.81 27.4% NORTH COASTAL $116.11 $111.10 4.5% 57.44% 52.29% 9.9% $66.70 $58.10 14.8% NORTH CITY/UTC $125.29 $116.69 7.4% 65.21% 58.47% 11.5% $81.71 $68.23 19.8% SOUTH BAY $54.99 $52.94 3.9% 63.88% 58.12% 9.9% $35.13 $30.77 14.2% I-15/KEARNY MESA $95.96 $97.18 -1.3% 58.17% 49.88% 16.6% $55.82 $48.47 15.2% SPORTS ARENA/OLD TOWN $88.06 $86.90 1.3% 59.43% 56.62% 5.0% $52.33 $49.20 6.4% OVERALLAVERAGE $139.93 $125.75 11.3% 61.41% 57.69% 6.4% $85.93 $72.54 18.5% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO DECEMBER 2011 DOWNTOWN $170.21 $164.86 3.2% 78.48% 75.06% 4.6% $133.59 $123.74 8.0% SAN DIEGO BAY AREAS $240.07 $230.21 4.3% 71.70% 69.31% 3.4% $172.12 $159.57 7.9% LA JOLLA $198.11 $192.63 2.8% 69.63% 68.05% 2.3% $137.95 $131.08 5.2% MISSION VALLEY $108.62 $107.13 1.4% 69.65% 69.51% 0.2% $75.65 $74.47 1.6% MISSION BAY $164.29 $155.85 5.4% 75.28% 72.81% 3.4% $123.68 $113.48 9.0% NORTH COASTAL $132.24 $133.54 . -1.0% 69.45% 68.85% 0.9% $91.84 $91.94 -0.1% NORTH CITY/UTC $137.53 $133.99 2.6% 74.16% 69.53% 6.7% $102.00 $93.16 9.5% SOUTH BAY $57.95 $56.06 3.4% 66.66% 62.66% 6.4% $38.63 $35.12 10.0% I-15/KEARNY MESA $110.79 $108.60 2.0% 67.83% 64.74% 4.8% $75.15 $70.31 6.9% SPORTS ARENA/OLD TOWN $105.02 $104.66 0.3% 68.19% 67.49% 1.0% $71.61 $70.63 1.4% OVERALL AVERAGE $153.20 $148.90 2.9% 73.64% 71.19% 3.4% $112.81 $106.00 6.4% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF DECEMBER 2011 Less than$60.00 $49.65 $47.88 3.7% 55.81% 54.21% 3.0% $27.71 $25.96 6.8% $60.01 -$100.00 $85.31 $83.78 1.8% 55.90% 50.83% 10.0% $47.68 $42.59 12.0% $100.01 -$150.00 $124.98 $115.10 8.6% 63.62% 58.01% 9.7% $79.52 $66.77 19.1% $150.01 -$200.00 $172.52 $150.69 14.5% 64.79% 62.12% 4.3% $111.77 $93.61 19.4% Over$200.00 $267.43 $208.05 28.5% 52.70% 56.32% -6.4% $140.95 $117.17 20.3% OVERALL AVERAGE $139.93 $125.75 11.3% 61.41% 57.69% 6.4% $85.93 $72.54 18.5% JANUARY TO DECEMBER 2011 Less than$60.00 $51.72 $50.46 2.5% 66.68% 63.49% 5.0% $34.48 $32.04 7.6% $60.01 -$100.00 $84.51 $83.14 1.7% 68.09% 66.42% 2.5% $57.55 $55.22 4.2% $100.01 -$150.00 $124.23 $121.80 2.0% 72.98% 71.51% 2.1% $90.67 $87.10 4.1% $150.01 -$200.00 $177.37 $171.07 3.7% 77.89% 74.25% 4.9% $138.15 $127.01 8.8% Over$200.00 $249.70 $244.67 2.1% 69.04% 66.91% 3.2% $172.39 $163.70 5.3% OVERALL AVERAGE $153.20 $148.90 2.9% 73.64% 71.19% 3.4% $112.81 $106.00 6.4% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF DECEMBER 2011 Under 100 rooms $111.68 $106.94 4.4% 65.36% 58.60% 11.5% $72.99 $62.67 16.5% 100- 199 rooms $108.00 $102.75 5.1% 61.35% 55.57% 10.4% $66.26 $57.09 16.1% 200-299 rooms $125.87 $114.68 9.8% 64.08% 59.26% 8.1% $80.65 $67.96 18.7% Over300 rooms $160.40 $140.01 14.6% 60.04% 57.74% 4.0% $96.30 $80.84 19.1% OVERALL AVERAGE $139.93 $125.75 11.3% 61.41% 57.69% 6.4% $85.93 $72.54 18.5% JANUARY TO DECEMBER 2011 Under 100 rooms $135.93 $132.55 2.5% 73.31% 73.24% 0.1% $99.65 $97.08 2.7% 100- 199 rooms $118.05 $115.76 2.0% 70.88% 68.63% 3.3% $83.67 $79.44 5.3% 200-299 rooms $130.49 $126.47 3.2% 74.70% 72.29% 3.3% $97.48 $91.43 6.6% Over 300 rooms $176.91 $171.78 3.0% 74.20% 71.52% 3.8% $131.26 $122.85 6.8% OVERALL AVERAGE $153.20 $148.90 2.9% 73.64% 71.19% 3.4% $112.81 $106.00 6.4% Term Sheet Lease Agreement between the City of Huntington Beach and the Huntington Beach Marketing and Visitors Bureau 1. Lease for the use of the property"as is" from the City of HB to the HBMVB for"the purpose of operation of a surf museum and must be open to the public". 2. The term is for five years commencing January 27, 2012. 3. Rent is$250 a month for the first year and $500 a month commencing the second and subsequent years. Sublease Agreement between the Huntington Beach Marketing and Visitors Bureau and the Huntington Beach International Surfing Museum. 1. Lease on same terms and conditions as the "master lease" between the City of HB and the HBMVB. 2. Same term. 3. HBISM will use its best efforts to pay the rent stipulated above; however, a minimum rent of $1,000 for the first year and $2,000 a year commencing the second and subsequent years. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,January 17, 2012, 3:30 p.m. The Shorebreak Hotel— Epic Ballroom 500 Pacific Coast.Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting. Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492 or bob@surfcityusa.com HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Marco Perry 2. Roll Call: Ali, Barnes, Beukema, Bunten, Devitt, Dodge, Gagnet, Patel, Perry"'Shafer, Shields, Smith,Torrence,Vaughan,Wheeler 3. Announcement of Late Communications 4. Public Comments — Chairperson(limited to 3 minutes/person") The HBMVB welcomes public comments on all items on this agendd'or�of community interest. We respectfully request that this public forum be.utihze.'d in a positive and/or constructive manner.Please focus your comments;on the"'issue or"66ncern that you would like to bring to the attention of the Board 5 Approval of November 15, 2oii, Board Meeting Minutes (blue pages) 6. TOT report by City(pink pages) ` ' 7. Financial Report by CFO JD Shafer(green pages),, 8. Chairman's Report by Chair Marco Perry: a. Election of Paul Devitt • to Board of Directors .h • to Executive Committee as Vice Chair b. I-405 Improvement'Projeet presentation by OCTA = 9. Sales and Marketing Update Bob Wentworth r a. Marketing.Update Agency,update -Marketing Campaign updates =- - b:: International Market POWWOW - UK/Ireland HBMVB Board Agenda 1-17-12 Pagel of 3 Huntington Beach Marketing and Visitors Bureau . Board of Directors Meeting Tuesday,January 17, 2012 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where the"Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including but not'limited to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts,!, B. Changes or proposed changes in the prices or rates;of hotel or motel rooms,food and beverage, transportation, sightseeing, or other:services offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the establishment and determination of prices, rates, discounts, terms, and conditiorins.or rental D. Plans of individual stakeholders covering,increases or reductions in distribution or marketing of particularproducts or services. E. Restrictions on legal advertising or promotional activities. F. Matters relating to actual or',poten�tial suppliers or customers that might have the effect of excluding them from'any market or of influencing others not to deal with them. ,�z > Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,January 17, 2012 - Germany - Australia/New Zealand - Canada c. Group Sales — Chris Anderson Leads - Upcoming shows io. PR Media Update — Madison Fisher ii. Publications Update—Nicole Llido 12. Film Commission Report-Briton Saxton 13. Sustainable Tourism Committee Report—Jerry Wheeler 14. Advocacy Committee Report— Steve Dodge t 15. President's Report-Steve Bone a. Revised Bylaws b. Huntington Beach International Surfing Museum:update c. Orange County Tourism Council d. Downtown Walking Tour/Historic Resources Board(see handout) e. Conflict with February Board`meeting f. Program of Work Exhibit to BID=Contract with,City g. PKF Trends report(see handout) h. Funds distribution in event Bureau dissolved i. HB Chamber Annual Economic Conference and Hospitality Panel j. Accreditation of Bureau by.'OMAL,update k. Licensing update 16. New Business 17. Open Discussion/Announcements 18. Adjournment NeXt Board Meeting. ;February date TBD— conflict with travel to Visit CA conference in Sacramento..:, Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, November 15, 2011 3:30 p.m. The Waterfront Beach Resort 21100 Pacific Coast Hwy. Huntington Beach,CA 92648 BOARD MEMBERS PRESENT: Brett Barnes,Suzanne Beukema,Margie Bunten, Steve Dodge,Kiran Patel,Marco Perry,JD Shafer,Tom Shields, Gordon Smith,Dean Torrence,Robert Vaughan,Jerry Wheeler GUESTS PRESENT:Alisa Cutchen(City of Huntington Beach Treasurer),Laurie Frymire,(City of Huntington Beach) Z, STAFF PRESENT: Chris Anderson,Steve Bone, Briton Saxton,Jamila Tahir,Bob Wentworth 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 3 32 p.m.by Chair Marco Perry 2. Roll Call 3. Public Comments—Policy of City to post public meeting notice online ,"Meeting Notices"section with upcoming meeting agendas are currently on www.SurfCityUSA con 4. Approval of October 18, 2oii,Board Meeting Minutes; Motion/seeond by Barnes/Patel. Ayes unanimous. Minutes approved. r� w 1 3+3 5. TOT report by Kellee Fritzal—The City could not provide'Septe nber report in time for meeting. 6. Financial Report by JD Shafer—Great financial position:Over budget on media due to advance payment to Visit CA,but will even out in following months. Rent slightly higher due to kiosk improvements(replacing window and adding,?security systems to kiosk and office). Expenses are in line with revenues. Motion/second by Bunten/Dodge.Ayes unanimous.Financials approved. 7. Chairman's Report by Chair Marco Perry, Introduction for new members to the Board. 8. Marketing Report a. International Market_- Bob Wentworth—Bob spent a week in Australia doing sales calls. Secured a 1/2 page ad ii Qantas Holidays California travel section. b. Group Sales Update—Christopher Anderson—Attended Meetings Focus tradeshow and is preparing.for,,Smart Meetings in San Diego and CalSAE Seasonal Spectacular in Sacramento` s c. Publications"Update ,,Bob Wentworth—Working on auditing/updating website content. d , Video.Tour/Photo Shoot— Bob Wentworth-Completed photo shoot for publications, which y"'lded,about 3,000 photos. V-Tour won Media Vanguard Award for New Media for.US;Open segment. e PR/Media,Update—Madison Fisher— (Report given by Bob Wentworth)Full page ad in omen's Health Australia(see packet). Ad value reached$750,000+for the fiscal year. f "Pow Wow FAMs—Madison Fisher—(Report given by Bob Wentworth)Pow Wow in LA a°< this year,pre-Pow Wow FAM to identify key international wholesalers. g. Marketing Company RFP—Bob Wentworth—6 RFPs went out 1 week ago;presentations to be scheduled soon. 9. Sustainable Tourism Committee Report—Jerry Wheeler—Committee has met 3 times, formalized mission statement and goals. 10. Advocacy Committee Report—Steve Dodge—First meeting of the year is November 16th and they will set the agenda for the new year. 11. Film Commission Report—Briton Saxton—Local 399 meeting to pitch HB and Film 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, November 15, 2011 Commission to location scouts and managers went well. 12. President's Report—Steve Bone a. New Surf City USA Licensing Program b. Surfing Heritage/HBISM relocation to HB—Brett Barnes c. Orange County Tourism Council Update - OC Parks/County Funding - New fee structure d. Downtown Walking Tour pamphlet—will run for about a year and then assess feedback. e. Revised Bylaws adoption—will be brought to future Board meeting for.approval. 13. Open Discussion/Announcements—Light of Love program,PFK Trends are estimated to remain positive. 14. Motion to adjourn meeting—Motion/second by JD/Shields.Ayes Unanimous.Meeting adjourned at 4:48 p.m. ,� 2 City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 10 %Transient Occupancy Tax Receipts Reflecting October Occupancies Current Month - October 2011 * Year to Date - October 2011 Last Year This Year Change %Change Last Year This Year Change %Chance $482,256 544,346 62,090 12.9% 482,256 $544,346 $62,090 12.9% *Excludes audit Monthly TOT Comparison to Prior Years *Annual (in thousands YTD $900,000 $2,900 $800,000 o P"' Year , o3vear Nce age $6,050 $6,589 $6,411 $2,500 $700,000 --c„-am Year$600.000 $5,050 $5417 $5.810 $2,100 $500,000 4 $4,050 - $1,700 I $400,000 $3,050 --- $1,300 $300,000 21 $2,050 - - - - $900 $ 00,000 $564 $y2 $411 $482 $544 $100,000 S1,050 ---- ------- -- --- $500 $0 - - - _ - $50 $100 �`aae�,�,oe`�p�,am`' Jacla�acl a�La PQi� �a'i �Jca P9py� 2007108 2008109 2009110 2010111 2011112 ?o° �" o Q 9a ' Fiscal Year2008109 Fiscal Year2009/10 Fiscal Year2010/11 Fiscal Year2011112 %Change %Change %Change %Change Actual Prior Yr Actual Prior Yr Actual Prior Yr Actual Prior Yr October $441,902 (21.6%) $411,281 (6.9%) $482,256 17.3% $544,346 12.9% November $399,398 (4.9%) $291,335 (27.1%) $371,225 27.4% $0 December $278,148 (17.5%) $266,439 (4.2%) $317,068 19.0% $0 January $349,357 (29.7%) $365,195 4.5% $411,586 12.7% $0 February $358.467 (30.0%) $369,754 3.1% $435,213 17.7% $0 March $389,473 (34.0%) $487,182 25.1% $597,227 22.6% $0 April $429,997 (9.9%) $438,887 2.1% $498,193 13.5% $0 May $429,830 (21.9%) $521,685 21.4% $542,793 4.1% $0 June $518,406 (9.6%) $585.841 13.0% $599,228• 2.3% $0 July $705,133 (11.6%) $797,084 13.0% $896,914 12.5% $0 August $669,946 (13.7%) $770,659 15.0% $794,534 3.1% $0 September $446,966 (9.4%) $505,027 13.0% $541,630 7.3% $0 Total: $5,417,022 (17.8%) $5,810,369 7.3% $6,487,867 11.7% $544.346 12.9% Budget $7,500,000 15.4% $5,400,000 (28.0%) $5,535,000 2.5% $6,500,000 17.4% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011/12 2% Business Improvement Assessment District Reflecting October Occupancies Current Month - October 2011 *Year to Date - October 2011 Last Year This Year Chance %Change Last Year This Year Chance %Change $95,960 $108,869 $12,909 13.5% $95,960 $ 108,869 $12,909 13.5% `Excludes audit and includes rate change from 1%to 2% Monthly BID vn«Year Comparison to Prior Years o 3 Year Average *Annual (inthousands) YTD $190,000 '-Current Year $180,000 $1,400 $1,296 $170,000 $1,300 $280 $160,000 $150,000 $1,200 $140,000 $130,000 $1,100 - $230 $120.000 $1,000 - $110,000 $100,000 $900 $180 $90.000 $80.000 $800 - $70,000 $700 $659 $60.000 $50,000 $600 $542 $581 $109 $130 $40,000 $96 $30,000 $500 $20,000 $80 $10,000 $400 $56 $0 $300 $44 $41 j i , oe a�i �a� ¢� )TCJar�eo�a �a` PQ )a P��eQ`e�o $200 2007108 2008109 2009/10 2010/11 2011112 $30 Fiscal Year 2008/09 Fiscal Year 2009110 Fiscal Year 2010111 Fiscal Year 2010112 %Chance %chance %Change Prior %Chance Actual Prior Yr Actual Prior Yr Actual Yr Actual Prior Yr October $44,190 (21.6%) $41,114 (7.0%) $95,960 133.4% $108,869 13.5% November $39,940 (4.9%) $29,110 (27.1%) $74,181 154.8% $0 December $27.816 (17.5%) $26.619 (4.3%) $63,221 137.5% $0 January $34,936 (29.7%) $36,508 4.5% $82,281 125.4% $0 February $35,847 (30.0%) $36,975 3.1% $87,032 135A% $0 March $38,940 (34.0%) $48,694 25.0% $119,446 145.3% $0 April $43,000 (9.9%) $43,889 2.1% $99,638 127.0% $0 May $42,983 (22.0%) $52,106 21.2% $108,555 108.3% $0 June $51,836 (9.6%) $58,565 13.0% $119,567 104.2% $0 July $70,481 (11.6%) $79,652 13.0% $179,383 125.2% $0 August $66,995 (13.7%) $77,048 15.0% $158,758 106.1% $0 September $44,640 (9.5%) $50,494 13.1% $108,326 114.5% $0 Total: $541,604 (17.8%) $580,773 7.2% $1,296,347 123.2% $108,869 13.5% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2011112 Transient Occupancy pa cy Tax Receipts Reflecting September Occupancies Hotels Over 151 Roams Hotels Under 150 Rooms Current Month - October 2011 Current Month - October 2011 Lest Year This Year Chance %Change Last Year This Year Change %Chance $411,253 $469,428 $58,175 14.2% $71.003 $74,918 $3,915 Monthly TOT Receipts Under Over 151 150 Receipts aat♦Over 151Rooms ---Under 150 Rooms Receipts $800,000 $210,000 $700,000 - - - - $180,000 $600,000 $150,000 $500,000 - -- $400,000 $120,000 $300,000 _ $90,000 $200,000 _ $60.000 $100,000 - - - $30.000 $0 $0 October November December January February March April May June July August September Fiscal Year 2010111 Fiscal Year 2011112 City Fiscal Over 151 %Change Under 750 %Change Over 151 %Change Under 150 %Change Period Rooms Prior r Rooms PriorYr Rooms PriorYr Rooms PriorYr October $411,253 19.1% $71,003 7.6% $469.428 14.2% $74,918 5.5% November $311,718 30.0% $59,507 15.5% $0 $0 December $261,570 21.3% $55.497 9.2% $0 $0 January $352.141 10.4% $59,445 28.5% $0 $0 February $374,246 21.1% $60,966 0.4% $0 $0 March $518,135 24.6% $79,092 10.9% $0 $0 April $418,926 13.7% $79,267 12.8% $0 $0 May $456,912 2.4% $85,881 13.9% $0 $0 June $501,360 1.2% $97,869 8.1% $0 $0 July $751,709 12.1% $145,204 14.6% $0 $0 August $669,878 2.3% $124,657 7.4% $0 $0 September $456,396 6.8% $85,234 9.7% $0 $0 Total: $5,484,244 22.4% $1,003.623 21.6% $469,428 14.2% $74,918 5.5% H.B. Conference &Visitors Bureau Statement of Financial Position As of December 31, 2011 A B I C D E F G H 1 ASSETS 2 Current Assets 3 Checking/Savings 4 Business Checking-City Grant $ 3,360.12 5 Business Checking-B.I.D. 15,251.74 6 Money Market-Bureau Generated 66,969.85 7 Money Market-City Grant 81,479.98 8 1 Money Market-B.I.D. 353,076.59 10 CD.-City Grant 101,414.19 11 ICD-BID 150,013.75 12 1 Petty Cash 345.26 13 ITotal Checking/Savings 771,911.48 15 1 Accounts Receivable 219,090.89 19 1 Deposits 1 1,815.00 20 1 Prepaid Expenses 17,861.44 21 Total Current Assets 1,010,678.81 22 Fixed Assets 23 1 Furniture&Fixtures 39,346.05 24 1 1 lAccum. Depr. - Furniture&Fix. (7,020.92) 25 1 ITotal Furniture& Fixtures 32,325.13 26 1 Equipment 45,895.95 27 1 jAccum. Depr. - Equipment (25,795.34) 28 1 ITotal Equipment 20,100.61 29 1 Leasehold Improvements 16,560.36 30 1 1 jAccum. Depr.-Leasehold Impr. (8,331.78) 31 1 ITotal Leasehold Improvements 8,228.58 32 Intangible Assets 53,300.00 33 iAccum.Amort.- Intangibles (14,213.29) 34 Total Intangible Assets 39,086.71 35 Total Fixed Assets 99,741.03 36 ITOTAL ASSETS I $ 1,110,419.84 37 LIABILITIES&EQUITY 38 ILiabilities 39 1 lCurrent Liabilities 40 1 1 jAccounts Payable $ 61,423.37 41 1 1 jAccts Payable- Personnel 37,045.85 42 1 1 1 Loan from City - 43 1 Total Current Liabilities 98,469.22 44 Total Liabilities 98,469.22 45 Equity l I 46 1 General Unrestricted Net Assets 1,030,709.26 47 Net Income (18,758.64) 48 ITotal Equity 1 1,011,950.62 49 TOTAL LIABILITIES&EQUITY $ 1,110,419.84 50 51 " BID receivable of$ 148,058.97 52 " TOT receivable of$ 71,053.00 H.B. Conference &Visitors Bureau Statement of Activities by Line Item December 2011 A - - -B- --- C D E- - -F- G -- - H- -- I - - -J -- ---- 1 Annual 2 Month Actual Month Budget YTD Actual YTD Bud et Bud et 3 4 REVENUE 5 6 Public Sources TOT 7 Transient Occupancy Tax $ 32,658.00 $ 32,658.00 $ 125,329.00 $ 120,568.00 $ 667,023.00 8 Interest Income- 11.19 27.78 31.63 83.34 333.33 9 Total Public Sources 32,669.19 32,685.78 125,360.63 120,651.34 667,356.33 10 11 Quasi-Private Sources BID 12 BID Assessment 65,118.00 $ 65,118.00 $ 250,393.00 $ 240,363.00 $ 1,326,635.00 13 City Grant - - - - 25,000.00 14 Interest Income 55.30 27.78 164.30 83.34 333.33 15 Total Quasi-Private Sources 65,173.30 65,145.78 250,557.30 240,446.34 1,351,968.33 16 17 Private Sources 18 Advertising:Website - - - - - 19 Promotional Participation - - - - - 20 Licensing Income - - - - - 21 Travelocity Commissions 100.64 - 596.79 - - 22 Interest Income 11.38 27.77 33.69 83.31 333.34 23 Total Private Sources 112.02 27.77 630.48 83.31 333.34 24 25 TOTAL REVENUE 97,954.51 97,859.33 376,548.41 361,180.99 2,019,658.00 26 27 EXPENSE 28 - 29 Personnel 30 Sala -Base 47,788.87 45,233.33 143,349.36 135,699.99 542,800.00 31 Salary-Vacation Accrual 1,301.23 1,791.67 1,632.84 5,375.01 21,500.00 32 FICA Tax 1,957.24 2,931.00 10,729.28 8,793.00 35,173.00 33 FUTA Tax - 46.67 - 140.01 560.00 34 SUTA Tax - 375.00 - 1,125.00 4,500.00 35 Pension Expense 3,038.12 3,361.42 11,216.66 10,084.26 40,337.00 36 Health Insurance 5,498.53 7,548,33 16,053.59 22,644.99 90,580.00 37 Dental Insurance 852.00 939.25 2,462.00 2,817.75 11,271.00 38 Worker's Comp Insurance 474.18 483.33 1,870.44 1,449.99 5,800.00 39 Staff Training&Development - 1,666.66 2,243.98 4,999.98 20,000.00 40 Other Personnel Costs - 500.00 - 1,500.00 6,000.00 41 Contract Labor 1,780.83 100.00 3,721.76 100.00 1,000.00 42 Total Personnel $ 60,088.54 $ 64,976.66 $ 190,014.23 $ 194,729.98 $ 779,521.00 43 Page 1 of 4 H.B. Conference &Visitors Bureau Statement of Activities by Line Item December 2011 A B C D E F G H 11 J 1 Annual 2 Month Actual Month Budget YTD Actual YTD Budget Bud et 44 Marketing/Promotion 45 Travel&Entertainment $ 2,001.18 $ 5,783.33 $ 10,983.24 $ 18,049.99 $ 82,000.00 46 Trade Show Participation 5,875.27 2,850.00 20,931.27 14,500.00 81,000.00 47 Event Hosting 2,535.22 916.00 2,667.22 2,748.00 11,000.00 48 FAM Tours/Site Visits 222.39 5,200.00 2,195.77 16,850.00 80,000.00 49 Advertising/Marketing: - - - - - 50 Media 31,132.29 24,475.00 46,582.99 60,475.00 230,975.00 51 Online/Website 3,879.18 7,375.00 5,290.37 11,125.00 96,900.00 52 Printed Marketing Collateral 4,363.96 13,500.00 13,921.82 48,500.00 97,000.00 53 Public Relations 1,338.92 1,800.00 48,472.85 28,075.00 176,467.00 54 Research - 2,000.00 - 6,000.00 25,000.00 55 Fulfillment 2,493.49 4,007.00 10,141.30 12,246.00 49,000.00 56 Other - 416.66 - 1,249.98 5,000.00 57 Total Marketing/Promotion 53,841.90 68,322.99 161,186.83 219,818.97 934,342.00 58 59 Administrative Olpierations 60 Accounting&Legal 1,685.34 2,250.00 5,095.59 6,750.00 36,000.00 61 Bank Fees - 120.00 207.95 160.00 1,240.00 62 Dues&Subscriptions - 1,000.00 3,165.00 3,000.00 12,000.00 63 Depreciation/Amortization 1,042.78 645.00 3,128.34 1,935.00 7,750.00 64 Insurance - 200.00 920.00 1,200.00 14,000.00 65 Interest - 100.00 - 100.00 1,000.00 66 Data Processing/Computers 778.28 2,641.00 6,272.07 7,923.00 31,782.00 67 Rent 2,895.83 3,349.00 10,364.18 12,547.00 45,947.00 68 Telecommunications 1,723.69 1,624.98 4,712.46 4,474.94 19,100.00 69 Office Supplies 5,058.89 2,891.00 10,005.20 8,673.00 35,000.00 70 Miscellaneous 66.13 1,000.00 235.20 1,000.00 10,000.00 71 Total Admin.Operations 13,250.94 15,820.98 44,105.99 47,762.94 213,819.00 72 73 TOTAL EXPENSE 127,181.38 149,120.63 395,307.05 462,311.89 1,927,682.00 74 75 EXCESS REVENUE $ 29,226.87 $ 51,261.30 $ 18,758.64 $ 101,130.90 $ 91,976.00 76 77 78 79 80 81 82 83 84 85 86 87 Page 2 of 4 H.B. Conference &Visitors Bureau Statement of Activities by Line Item December 2011 A ---B — C D- E; — - — K — — 1 2 Month Actual Month Budget COMMENTS 3 4 REVENUE 5 6 Public Sources TOT 7 Transient Occupancy Tax $ 32,658.00 $ 32,658.00 8 Interest Income 11.19 27.78 9 Total Public Sources 32,669.19 32,685.78 10 11 Quasi-Private Sources BID 12 BID Assessment 65,118.00 $ 65,118.00 13 City Grant - - 14 Interest Income 55.30 27.78 15 Total Quasi-Private Sources 65,173.30 65,145.78 16 17 Private Sources 18 Advertising:Website - - 19 Promotional Participation - - 20 Licensing Income - - 21 Travelocity Commissions 100.64 - 22 Interest Income 11.38 27.77 23 Total Private Sources 112.02 27.77 24 25 TOTAL REVENUE 97,954.51 97,859.33 26 27 EXPENSE 28 29 Personnel 30 Sala -Base 47,788.87 45,233.33 31 Sala -Vacation Accrual 1,301.23 1,791.67 32 FICA Tax 1,957.24 2,931.00 33 FUTA Tax - 46.67 34 SUTA Tax - 375.00 35 Pension Expense 3,038.12 3,361.42 YTD overage due to contributions on bonuses 36 Health Insurance 5,498.53 7,548.33 37 Dental Insurance 852.00 939.25 38 Worker's Comp Insurance 474.18 483.33 39 Staff Training&Development - 1,666.66 40 Other Personnel Costs - 500.00 41 Contract Labor 1,780.83 100.00 42 Total Personnel $ 60,088.54 $ 64,976.66 43 Page 3 of 4 H.B. Conference &Visitors Bureau Statement of Activities by Line Item December 2011 _1 A B C D E K 2 Month Actual Month Budget COMMENTS 44 Marketing/Promotion 45 Travel&Entertainment $ 2,001.18 $ 5,783.33 46 Trade Show Participation 5,875.27 2,850.00 1 Over e due to registration fees for future shows 47 Event Hosting 2,535.22 916.00 48 FAM Tours/Site Visits 222.39 5,200.00 49 Advertising/Marketing: - - 50 Media 31,132.29 24,475.00 51 Online/Website 3,879.18 7,375.00 52 Printed Marketing Collateral 4,363.96 13,500.00 53 Public Relations 1,338.92 1,800.00 54 Research - 2,000.00 55 Fulfillment 2,493.49 4,007.00 56 Other - 416.66 57 Total Marketing/Promotion 53,841.90 68,322.99 58 59 Administrative Operations 60 Accounting&Legal 1,685.34 2,250.00 61 Bank Fees - 120.00 62 jDues&Subscriptions - 1,000.00 63 Depreciation/Amortization 1,042.78 645.00 Increase in office assets-Alarms stem/CEO desk 64 Insurance - 200.00 65 Interest - 100.00 66 Data Processing/Computers 778.28 2,641.00 67 Rent 2,895.83 3,349.00 68 Telecommunications 1,723.69 1,624.98 69 Office Supplies 5,058.89 2,891.00 70 Miscellaneous 66.13 1,000.00 71 Total Admin.Operations 13,250.94 15,820.98 72 73 TOTAL EXPENSE 127,181.38 149,120.63 74 75 EXCESS REVENUE $ 29,226.87 $ 51,261.30 76 77 78 79 80 81 82 83 84 85 86 87 Page 4 of 4 I HYATT REGENCY HUNTINGTON BEACH RESORT & SPA APPOINTS PAUL M. DEVITT AS GENERAL MANAGER HUNTINGTON BEACH, Calif. (January xx,2012)—Hyatt Regency Huntington Beach Resort & Spa welcomes Paul M. Devitt as General Manager of Surf City USA's premiere beachfront destination. Devitt brings almost 20 years of extensive resort experience to the property and has been a valued leader at Hyatt properties across North America Most recently, Devitt was General Manager of Hyatt Regency Newport Beach, a position he held for nearly five years. Prior to his role as General Manager in Newport Beach, Calif., he served as General Manager at Hyatt Regency Pittsburgh International Airport and Executive Director of Rooms Operations at Hyatt Hotels Corporation based in Chicago. Additionally, Devitt has served in numerous executive positions within the Hyatt portfolio spanning two decades including two Senior Executive Assistant Manager roles with Grand Hyatt New York and Grand Hyatt San Francisco as well Executive Assistant Manager titles at Canada's Hyatt Regency Calgary and Hyatt Newporter in Newport Beach, CA. A Milwaukee, WI native, Devitt received a bachelor's degree in Hospitality and Tourism from the University of Wisconsin— Stout. Devitt has been recognized for his many outstanding achievements and received Hyatt Hotels Corporation General Manager of the Year nominations in 2007 and 2009. ABOUT HYATT REGENCY HUNTINGTON BEACH RESORT & SPA Located in the heart of "Surf City, USA," Hyatt Regency Huntington Beach Resort & Spa features 517 tastefully appointed guestrooms, including 57 suites, offering guests sweeping views of the Pacific Ocean. The resort is also home to three restaurants, including The Californian, a AAA Four Diamond Award recipient, the sophisticated Red Chair Lounge, Pacific Waters Spa, as well as more than 100,000 square feet of indoor and outdoor function space. Additional resort amenities include Slyders, a water playground, a tranquil lagoon-style swimming pool, Shubee's and Mankota's Poolside Bar and Cafes, and "The Village," an eclectic shopping experience with everything from pizza to surf memorabilia and fine art. Guests can also enjoy year-round recreational activities such as biking and surfing by taking advantage of the sandy Southern California beaches via the resort's lighthouse bridge. For additional information or to make reservations, call (714) 698-1234 or visit www.huntingtonbeach.hyatt.com. ### Media Contact: Wendi Shapiro/Melissa Ward Murphy O'Brien Public Relations 310-586-7116/ 310-586-1159 wshapirogmurphyobrien.com/mward(a)murphyobrien.com ff "w",.:"se .V �� � � 0,141, LOS ANGELES COUNTY November 2011 Conference Center Recovery Mirrors The Overall Lodging Industry Dave Arnold 1Tn 2009, all segments of the lodging industry struggled. For the conferences that were taking place at the IACC However, the combined impact of the economic recession centers, it is a positive sign that the meetings became more and the demonizing of corporate meetings, resulted in an national in scope. After placing a greater reliance on locally even more dramatic fall off in performance for conference generated meetings in 2009, the conference centers in our centers. survey saw a very strong 6.6 percent increase in the number of national conferences held at their properties in 2010. Now, as the U.S. lodging industry has turned the corner and Training and continuing education continue to be the primary proceeded up the recovery slope of the business cycle, the purposes for meetings held at conference centers. fortunes of U.S. conference centers have improved as well. Unit-level profit growth was a modest 5.4 percent in 2010, Expense Control but certainly welcome after the 43.5 percent decline in net After cutting costs in 2009, conference center operators operating income posted in 2009. continued their thriftiness in 2010. Facing just a 2.7 increase in total revenue per-available-room, property managers were For the past 20 years, PKF Consulting USA (PKFC), in able to limit the rise in total operating expenses to just 2.1 conjunction with the International Association of Conference percent. In fact, managers at Executive and Resort Centers (IACC), has conducted an annual survey of the conference centers did a better job at controlling costs operating performance of IACC certified conference centers. during 2010 compared to their colleagues at full-service and The 2011 Trends®in the Conference Center Industry report resort transient hotels. aggregated the 2010 market and financial performance of 39 residential centers and 17 day centers. The following With revenues growing greater than expenses, the net paragraphs summarize the 2010 performance of the operating income(NO])for the average center in our survey residential centers. grew by 5.4 percent from 2009 to 2010. Leading the way in profit growth were Corporate centers with an increase in NOI Revenue Up of 10.1 percent. Lagging were Resort centers who achieved Since the majority of conference center guests stay as part just a 0.8 percent increase on the bottom line. of a package plan, total conference center revenue is typically measured on a dollar-per-occupied-room basis What's Happening to 2011 (POR). In 2010, the centers in the Trends® survey sample Conference center managers expect occupancy levels to reported a slight 0.8 percent increase in total revenue POR. continue to lead the recovery in 2011. On average, the The gain in RevPOR was primarily driven by a 2.8 percent managers in the survey budgeted for a 6.2 percent increase increase in occupancy that offset a 1.6 percent decline in in occupancy during the year. Executive center managers average daily room rates. are most optimistic expecting a 9.8 percent rise in occupancy. Because of the relative stability of educational institutions during the economic recession, College/University con- On the other hand, management's expectations for CMP ference centers enjoyed the greatest gain in revenue rate movement are for an increase of just 2.6 percent. After measured on a POR basis(+4.6 percent). On the other end a relatively strong year in 2010, College/University center of the spectrum, Resort centers still appear to be suffering operators believe they have the greatest opportunity to push from,the stigma attached to"lavish meetings". Total revenue conference package rates(+4.2 percent). POR'at these facilities declined 2.3 percent. It is hoped that the strong cost controls implemented in 2010 Along with discounting, conference centers targeted carried over into 2011, thus converting most of the new transient guests to combat the relatively slowly recovering revenue into profits. meetings market and fill their guest rooms. In 2010, conference demand accounted for 68.5 percent of the rooms Dave Arnold is C.E.O. East of PKF Consulting USA and is located in the occupied at the centers in our survey meaning that firm's Philadelphia office. He also serves as an industry advisor to the conference centers had to rely on transient business to fill I.A•C.C. Board of Directors. To purchase a copy of'the 2011 Trends®in over one-third of its rooms. the Conference Center Industry report, please visit ww l.jk&.comistore. This article was published in the November 2011 issue ofLodging. PKF865 S.Figueroa Street I Los Angeles,CA 90017 1 (213)680-0900 Ph 1 (213)623-8240 Fx USA i Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF NOVEMBER 2011 DOWNTOWN $134.93 $136.21 -0.9% 63.62% 64.56% -1.5% $85.85 $87.94 -2.4% DOWNTOWN 2 $113.23 $94.36 20.0% 61.46% 74.68% -17.7% $69.59 $70.47 -1.2% HOLLYWOOD $164.68 $151.87 8.4% 70.95% 67.82% 4.6% $116.84 $103.00 13.4% SAN FERNANDO VALLEY $126.43 $124.81 1.3% 66.78% 63.88% 4.5% $84.42 $79.72 5.9% PASADENA $143.28 $138.75 3.3% 71.97% 71.00% 1.4% $103.12 $98.51 4.7% SAN GABRIEL VALLEY $95.86 $92.68 3.4% 68.30% 67.56% 1.1% $65.47 $62.62 4.6% SANTA MONICA $274.95 $262.27 4.8% 74.99% 75.28% -0.4% $206.18 $197.45 4.4% AIRPORT $99.90 $92.85 7.6% 76.78% 72.53% 5.9% $76.71 $67.34 13.9% MARINA DEL REY $169.13 $151.48 11.7% 63.89% 67.49% -5.3% $108.06 $102.23 5.7% SOUTH BAY $121.79 $120.20 1.3% 69.44% 66.69% 4.1% $84.58 $80.16 5.5% LONG BEACH $115.00 $128.13 -10.3% 61.50% 60.93% 0.9% $70.73 $78.07 -9.4% BEVERLY HILLS $370.40 $357.40 3.6% 65.55% 66.66% -1.7% $242.81 $238.23 1.9% WEST HOLLYWOOD $209.80 $199.33 5.3% 68.64% 66.16% 3.7% $144.01 $131.88 9.2% OTHER WEST L.A. $233.42 $223.57 4.4% 71.51% 67.90% 5.3% $166.92 $151.80 10.0% I-5 CORRIDOR/WHITTIER $94.37 $90.76 4.0% 75.58% 69.45% 8.8% $71.33 $63.04 13.2% SANTA CLARITA $100.90 $99.43 1.5% 65.34% 62.82% 4.0% $65.93 $62.47 5.5% OVERALL AVERAGE $148.72 $144.64 2.8% 69.30% 67.65% 2.4% $103.07 $97.85 5.3% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO NOVEMBER 2011 DOWNTOWN $142.93 $134.66 6.1% 69.15% 66.34% 4.2% $98.83 $89.33 10.6% DOWNTOWN 2 $110.82 $96.22 15.2% 64.59% 70.01% -7.7% $71.58 $67.36 6.3% HOLLYWOOD $177.72 $165.70 7.3% 79.48% 75.37% 5.5% $141.26 $124.89 13.1% SAN FERNANDO VALLEY $127.60 $125.13 2.0% 72.83% 68.82% 5.8% $92.93 $86.12 7.9% PASADENA $145.92 $142.99 2.1% 77.81% 73.54% 5.8% $113.55 $105.15 8.0% SAN GABRIEL VALLEY $96.44 $94.08 2.5% 71.37% 67.83% 5.2% $68.83 $63.82 7.8% SANTA MONICA $275.74 $254.35 8.4% 85.12% 82.71% 2.9% $234.71 $210.38 11.6% AIRPORT $99.69 $93.30 6.9% 85.14% 81.21% 4.8% $84.87 $75.76 12.0% MARINA DEL REY $171.40 $157.80 8.6% 76.87% 77.25% -0.5% $131.75 $121.90 8.1% SOUTH BAY $128.17 $122.42 4.7% 74.86% 71.76% 4.3% $95.95 $87.85 9.2% LONG BEACH $126.97 $125.83 0.9% 70.43% 65.39% 7.7% $89.42 $82.28 8.7% BEVERLY HILLS $402.90 $369.06 9.2% 74.51% 70.67% 5.4% $300.19 $260.83 15.1% WEST HOLLYWOOD $213.57 $196.59 8.6% 79.67% 75.26% 5.9% $170.16 $147.94 15.0% OTHER WEST L.A. $242.56 $220.83 9.8% 78.08% 74.10% 5.4% $189.40 $163.63 15.7% 1-5 CORRIDOR/WHITTIER $95.93 $93.54 2.6% 77.41% 74.74% 3.6% $74.26 $69.91 6.2% SANTA CLARITA $103.16 $103.37 -0.2% 74.37% 68.36% 8.8% $76.72 $70.66 8.6% OVERALL AVERAGE $154.44 $145.73 6.0% 76.35% 72.91% 4.7% $117.92 $106.25 11.0% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR I MONTH OF NOVEMBER 2011 Less than$55.00 $48.13 $46.99 2.4% 64.83% 65.08% -0.4% $31.21 $30.58 2.0% $55.01 -$85.00 $75.18 $71.21 5.6% 75.30% 65.60% 14.8% $56.61 $46.71 21.2% $85.01 -$1,00.00 $94.72 $90.49 4.7% 71.52% 69.47% 3.0% $67.74 $62.86 7.8% $100.01 -$150.00 $121.74 $120.12 1.3% 68.39% 67.99% 0.6% $83.26 $81.67 1.9% $150.01 -$200.00 $171.20 $162.01 5.7% 71.42% 71.56% -0.2% $122.27 $115.94 5.5% $200.01 -$300.00 $229.94 $224.23 2.5% 67.18% 64.11% 4.8% $154.46 $143.75 7.5% Over$300.00 $434.79 $420.65 3.4% 67.27% 65.81% 2.2% $292.47 $276.85 5.6% OVERALL AVERAGE $148.72 $144.64 2.8% 69.30% 67.65% 2.4% $103.07 $97.85 5.3% JANUARY TO NOVEMBER 2011 Less than$55.00 $48.31 $48.49 -0.4% 70.22% 67.25% 4.4% $33.93 $32.60 4.1% $55.01 -$85.00 $74.75 $70.84 5.5% 78.78% 73.09% 7.8% $58.89 $51.77 13.7% $85.01 -$100.00 $93.83 $88.89 5.6% 78.72% 74.98% 5.0% $73.86 $66.65 10.8% $100.01 -$;150.00 $122.62 $117.98 3.9% 75.59% 72.75% 3.9% $92.69 $85.83 8.0% $150.01 -$200.00 $173.63 $163.97 5.9% 78.15% 75.95% 2.9% $135.69 $124.54 9.0% $200.01 -$300.00 $236.56 $222.30 6.4% 75.79% 70.44% 7.6% $179.28 $156.59 14.5% Over$300.00 $458.70 $417.37 9.9% 76.96% 72.70% 5.8% $352.99 $303.44 16.3% OVERALL AVERAGE $154.44 $145.73 6.0% 76.35% 72.91% 4.7% $117.92 $106.25 11.0% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF NOVEMBER 2011 Under 100 rooms $148.41 $141.01 5.2% 71.10% 70.80% 0.4% $105.52 $99.84 5.7% 100-199 rooms $148.08 $145.54 1.7% 68.78% 66.38% 3.6% $101.85 $96.61 5.4% 200-299 rooms $163.11 $154.06 5.9% 67.51% 66.21% 2.0% $110.11 $102.01 7.9% 300-600 rooms $152.46 $151.59 0.6% 70.62% 68.62% 2.9% $107.67 $104.03 3.5% Over 600 rooms $124.59 $119.44 4.3% 68.98% 68.11% 1.3% $85.94 $81.35 5.6% OVERALL AVERAGE $148.72 $144.64 2.8% 69.30% 67.65% 2.4% $103.07 $97.85 5.3% JANUARY;TO NOVEMBER 2011 Under 100 rooms $150.21 $143.35 4.8% 78.88% 76.74% 2.8% $118.48 $110.00 7.7% 100-199 rooms $152.82 $144.68 5.6% 75.90% 72.86% 4.2% $116.00 $105.41 10.0% 200-299 rooms $169.79 $156.52 8.5% 74.82% 71.29% 5.0% $127.03 $111.58 13.9% 300-600 rooms $161.02 $153.69 4.8% 76.83% 72.94% 5.3% $123.71 $112.11 10.3% Over 600 rooms $126.49 $119.30 6.0% 77.06% 73.61% 4.7% $97.48 $87.82 11.0% OVERALL AVERAGE $154.44 $145.73 6.0% 76.35% 72.91% 4.7% $117.92 $106.25 11.0% Wo ®RANGE COUNTY November 2011 Conference Center Recovery Mirrors The Overall Lodging Industry Dave Arnold �n 2009, all segments of the lodging industry struggled. For the conferences that were taking place at the IACC However, the combined impact of the economic recession centers, it is a positive sign that the meetings became more and the demonizing of corporate meetings, resulted in an national in scope. After placing a greater reliance on locally even more dramatic fall off in performance for conference generated meetings in 2009, the conference centers in our centers. survey saw a very strong 6.6 percent increase in the number of national conferences held at their properties in 2010. Now, as the U.S. lodging industry has turned the corner and Training and continuing education continue to be the primary proceeded up the recovery slope of the business cycle, the purposes for meetings held at conference centers. fortunes of U.S. conference centers have improved as well. Unit-level profit growth was a modest 5.4 percent in 2010, Expense Control but certainly welcome after the 43.5 percent decline in net After cutting costs in 2009, conference center operators operating income posted in 2009. continued their thriftiness in 2010. Facing just a 2.7 increase in total revenue per-available-room, property managers were For the past 20 years, PKF Consulting USA (PKFC), in able to limit the rise in total operating expenses to just 2.1 conjunction with the International Association of Conference percent. In fact, managers at Executive and Resort Centers (IACC), has conducted an annual survey of the conference centers did a better job at controlling costs operating performance of IACC certified conference centers. during 2010 compared to their colleagues at full-service and The 2011 Trends® in the Conference Center Industry report resort transient hotels. aggregated the 2010 market and financial performance of 39 residential centers and 17 day centers. The following With revenues growing greater than expenses, the net paragraphs summarize the 2010 performance of the operating income(NOI)for the average center in our survey residential centers. grew by 5.4 percent from 2009 to 2010. Leading the way in profit growth were Corporate centers with an increase in NOI Revenue Up of 10.1 percent. Lagging were Resort centers who achieved Since the majority of conference center guests stay as part just a 0.8 percent increase on the bottom line. of a package plan, total conference center revenue is typically measured on a dollar-per-occupied-room basis what's Happening In 2011 (POR). In 2010, the centers in the Trends® survey sample Conference center managers expect occupancy levels to reported a slight 0.8 percent increase in total revenue POR. continue to lead the recovery in 2011. On average, the The gain in RevPOR was primarily driven by a 2.8 percent managers in the survey budgeted for a 6.2 percent increase increase in occupancy that offset a 1.6 percent decline in in occupancy during the year. Executive center managers average daily room rates. are most optimistic expecting a 9.8 percent rise in occupancy. Because of the relative stability of educational institutions during the economic recession, College/University con- On the other hand, management's expectations for CMP ference centers enjoyed the greatest gain in revenue rate movement are for an increase of just 2.6 percent. After measured on a FOR basis (+4.6 percent). On the other end a relatively strong year in 2010, College/University center of the spectrum, Resort centers still appear to be suffering operators believe they have the greatest opportunity to push from the stigma attached to"lavish meetings". Total revenue conference package rates(+4.2 percent). FOR at these facilities declined 2.3 percent. It is hoped that the strong cost controls implemented in 2010 Along with discounting, conference centers targeted carried over into 2011, thus converting most of the new transient guests to combat the relatively slowly recovering revenue into profits. meetings market and fill their guest rooms. In 2010, conference demand accounted for 68.5 percent of the rooms Dave Arnold is C.E.O.East ofPKF Consulting USA and is located in the occupied at the centers in our survey meaning that ftrm's Philadelphia office. He also serves as an industry advisor to the conference centers had to rely on transient business to fill I.A.C.C. Board of Directors. To purchase a copy ofthe 2011 Trends®in over one-third Of its f00mS. the Conference Center Industry report, please visit www.pk{acomistore. This article was published in the November 2011 issue ofLodging. PKF 865 S.Figueroa Street I Los Angeles,CA 90017 1 (213)680-0900 Ph 1 (213)623-8240 Fx USA Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF NOVEMBER 2011 ANAHEIM $147.86 $139.40 6.1% 67.75% 63.21% 7.2% $100.17 $88.12 13.7% COSTA MESA $112.34 $108.49 3.6% 64.39% 64.47% -0.1% $72.34 $69.94 3.4% ORANGE COUNTY AIRPORT $106.04 $104.32 1.7% 68.75% 67.28% 2.2% $72.90 $70.19 3.9% NORTH ORANGE COUNTY $91.08 $88.35 3.1% 65.62% 62.63% 4.8% $59.76 $55.33 8.0% SOUTH ORANGE COUNTY $185.78 $180.28 3.1% 60.44% 58.23% 3.8% $112.28 $104.98 7.0% NEWPORT BEACH $176.46 $166.59 5.9% 61.32% 55.03% 11.4% $108.21 $91.67 18.0% HUNTINGTON BEACH $194.42 $185.25 5.0% 58.71% 55.86% 5.1% $114.14 $103.48 10.3% OVERALL AVERAGE $142.55 $135.67 5.1% 65.73% 62.26% 5.6% $93.69 $84.47 10.9% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO NOVEMBER 2011 ANAHEIM $141.54 $133.36 6.1% 73.00% 70.61% 3.4% $103.33 $94.16 9.7% COSTA MESA $112.82 $108.09 4.4% 75.49% 73.81% 2.3% $85.16 $79.78 6.7% ORANGE COUNTY AIRPORT $109.39 $105.33 3.9% 76.71% 75.52% 1.6% $83.92 $79.54 5.5% NORTH ORANGE COUNTY $92.74 $92.47 0.3% 75.16% 70.61% 6.4% $69.70 $65.29 6.8% SOUTH ORANGE COUNTY $202.64 $190.03 6.6% 70.48% 67.81% 3.9% $142.83 $128.85 10.8% NEWPORT BEACH $193.56 $177.62 9.0% 71.39% 66.43% 7.5% $138.18 $117.99 17.1% HUNTINGTON BEACH $213.92 $206.65 3.5% 74.74% 70.00% 6.8% $159.87 $144.65 10.5% OVERALL AVERAGE $144.79 $136.62 6.0% 73.55% 70.87% 3.8% $106.49 $96.81 10.0% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF NOVEMBER 2011 Less than$60.00 $49.01 $46.92 4.4% 66.19% 67.92% -2.5% $32.44 $31.87 1.8% $60.01 -$100.00 $81.94 $78.93 3.8% 63.25% 59.97% 5.5% $51.82 $47.34 9.5% $100.01 -$150.00 $124.02 $117.98 5.1% 65.52% 62.08% 5.5% $81.26 $73.24 10.9% $150.01 -$200.00 $175.57 $166.36 5.5% 67.03% 63.16% 6.1% $117.68 $105.07 12.0% Over$200.00 $278.26 $269.62 3.2% 68.50% 63.26% 8.3% $190.60 $170.56 11.7% OVERALL AVERAGE $142.55 $135.67 5.1% 65.73% 62.26% 5.6% $93.69 $84.47 10.9% JANUARY TO NOVEMBER 2011 Less than$60.00 $50.85 $48.92 4.0% 76.05% 74.38% 2.2% $38.67 $36.39 6.3% $60.01 -$100.00 $85.82 $81.70 5.0% 72.70% 69.03% 5.3% $62.39 $56.40 10.6% $100.01 -$150.00 $124.57 $119.99 3.8% 73.59% 71.47% 3.0% $91.67 $85.76 6.9% $150.01 -$200.00 $173.34 $163.36 6.1% 75.27% 73.01% 3.1% $130.48 $119.26 9.4% Over$200.00 $289.44 $266.73 8.5% 72.71% 68.91% 5.5% $210.45 $183.81 14.5% OVERALL AVERAGE $144.79 $136.62 6.0% 73.55% 70.87% 3.8% $106.49 $96.81 10.0% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF NOVEMBER 2011 Under 100irooms $93.03 $90.99 2.2% 64.81% 63.82% 1.6% $60.29 $58.07 3.8% 100- 199 rooms $105.34 $98.64 6.8% 64.69% 63.12% 2.5% $68.15 $62.26 9.5% 200-299 rooms $133.58 $130.28 2.5% 65.46% 61.49% 6.5% $87.45 $80.11 9.2% Over 300 rooms $166.89 $159.14 4.9% 66.39% 62.02% 7.0% $110.79 $98.70 12.3% OVERALL AVERAGE $142.55 $135.67 5.1% 65.73% 62.26% 5.6% $93.69 $84.47 10.9% JANUARY TO NOVEMBER 2011 Under 100 rooms $103.23 $100.99 2.2% 76.10% 74.21% 2.6% $78.56 $74.94 4.8% 100- 199 rooms $110.58 $104.73 5.6% 73.88% 71.57% 3.2% $81.69 $74.95 9.0% 200-299 rooms $142.10 $137.42 3.4% 74.14% 70.73% 4.8% $105.36 $97.20 8.4% Over 300 rooms $166.34 $155.26 7.1% 72.96% 70.31% 3.8% $121.36 $109.17 11.2% OVERALL AVERAGE $144.79 $136.62 6.0% 73.55% 70.87% 3.8% $106.49 $96.81 10.0% • *�' is .�a` �f.: s � ��, �.� � a �,��'`� ,x.. R (00 SAN DIEGO COUNTY November 2011 Conference Center Recovery Mirrors The Overall Lodging Industry Dave Arnold �n 2009, all segments of the lodging industry struggled. For the conferences that were taking place at the IACC However, the combined impact of the economic recession centers, it is a positive sign that the meetings became more and the demonizing of corporate meetings, resulted in an national in scope. After placing a greater reliance on locally even more dramatic fall off in performance for conference generated meetings in 2009, the conference centers in our centers. survey saw a very strong 6.6 percent increase in the number of national conferences held at their properties in 2010. Now, as the U.S. lodging industry has turned the corner and Training and continuing education continue to be the primary proceeded up the recovery slope of the business cycle, the purposes for meetings held at conference centers. fortunes of U.S. conference centers have improved as well. Unit-level profit growth was a modest 5.4 percent in 2010, Expense Control but certainly welcome after the 43.5 percent decline in net After cutting costs in 2009, conference center operators operating income posted in 2009. continued their thriftiness in 2010. Facing just a 2.7 increase in total revenue per-available-room, property managers were For the past 20 years, PKF Consulting USA (PKFC), in able to limit the rise in total operating expenses to just 2.1 conjunction with the International Association of Conference percent. In fact, managers at Executive and Resort Centers (IACC), has conducted an annual survey of the conference centers did a better job at controlling costs operating performance of IACC certified conference centers. during 2010 compared to their colleagues at full-service and The 2011 Trends®in the Conference Center Industry report resort transient hotels. aggregated the 2010 market and financial performance of 39 residential centers and 17 day centers. The following With revenues growing greater than expenses, the net paragraphs summarize the 2010 performance of the operating income(NO])for the average center in our survey residential centers. grew by 5.4 percent from 2009 to 2010. Leading the way in profit growth were Corporate centers with an increase in NOI Revenue Up of 10.1 percent. Lagging were Resort centers who achieved Since the majority of conference center guests stay as part just a 0.8 percent increase on the bottom line. of a package plan, total conference center revenue is typically measured on a dollar-per-occupied-room basis what's Happening In 2011 (POR). In 2010, the centers in the Trends® survey sample Conference center managers expect occupancy levels to reported a slight 0.8 percent increase in total revenue FOR. continue to lead the recovery in 2011. On average, the The gain in RevPOR was primarily driven by a 2.8 percent managers in the survey budgeted for a 6.2 percent increase increase in occupancy that offset a 1.6 percent decline in in occupancy during the year. Executive center managers average daily room rates. are most optimistic expecting a 9.8 percent rise in occupancy. Because of the relative stability of educational institutions during the economic recession, College/University con- On the other hand, management's expectations for CMP ference centers enjoyed the greatest gain in revenue rate movement are for an increase of just 2.6 percent. After measured on a POR basis (+4.6 percent). On the other end a relatively strong year in 2010, College/University center of the spectrum, Resort centers still appear to be suffering operators believe they have the greatest opportunity to push from the stigma attached to"lavish meetings". Total revenue conference package rates(+4.2 percent). FOR at these facilities declined 2.3 percent. It is hoped that the strong cost controls implemented in 2010 Along with discounting, conference centers targeted carried over into 2011, thus converting most of the new transient guests to combat the relatively slowly recovering revenue into profits. meetings market and fill their guest rooms. In 2010, conference demand accounted for 68.5 percent of the rooms Dave Arnold is C.E.O. East of PKP Consulting USA and is located in the occupied at the centers in our survey meaning that firm's Philadelphia office. He also serves as an industry advisor to the conference centers had to rely on transient business to fill IA.CC. Board of Directors. To purchase a copy of the 2011 Trends®in Over One-third Of 11S rooms. This Conference Center Industry report, please visit wVvw.pfc.com/store. This article was published in the November 2011 issue of Lodging. PKF 865 S.Figueroa Street I Los Angeles,CA 90017 1 (213)680-0900 Ph 1 (213)623-8240 Fx USIA Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF NOVEMBER 2011 DOWNTOWN $160.17 $170.84 -6.2% 72.04% 73.19% -1.6% $115.39 $125.03 -7.7% SAN DIEGO BAY AREAS $213.07 $203.53 4.7% 60.66% 61.00% -0.6% $129.26 $124.16 4.1% LA JOLLA $174.64 $173.95 0.4% 62.93% 63.08% -0.2% $109.91 $109.73 0.2% MISSION VALLEY $102.37 $105.76 -3.2% 60.88% 64.31% -5.3% $62.33 $68.02 -8.4% MISSION BAY $133.23 $137.52 -3.1% 62.98% 64.24% -2.0% $83.90 $88.34 -5.0% NORTH COASTAL $123.82 $129.29 -4.2% 60.89% 63.03% -3.4% $75.39 $81.48 -7.5% NORTH CITY/UTC $132.10 $129.95 1.7% 68.36% 63.90% 7.0% $90.31 $83.04 8.8% SOUTH BAY $55.18 $53.21 3.7% 64.60% 60.54% 6.7% $35.65 $32.21 10.7% I-15/KEARNY MESA $105.59 $104.12 1.4% 63.65% 60.05% 6.0% $67.21 $62.52 7.5% SPORTS ARENA/OLD TOWN $97.65 $96.70 1.0% 59.43% 59.34% 0.2% $58.03 $57.38 1.1% OVERALL AVERAGE $141.31 $146.28 -3.4% 66.05% 66.67% -0.9% $93.34 $97.52 -4.3% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO NOVEMBER 2011 DOWNTOWN $170.85 $166.77 2.5% 79.61% 76.06% 4.7% $136.02 $126.84 7.2% SAN DIEGO BAY AREAS $240.80 $233.80 3.0% 73.39% 70.46% 4.2% $176.71 $164.74 7.3% LA JOLLA $200.67 $194.35 3.3% 70.60% 69.83% 1.1% $141.67 $135.70 4.4% MISSION VALLEY $109.11 $108.19 0.9% 70.89% 71.04% -0.2% $77.35 $76.85 0.6% MISSION BAY $166.51 $158.49 5.1% 76.72% 74.56% 2.9% $127.75 $118.18 8.1% NORTH COASTAL $133.46 $135.09 -1.2% 70.56% 70.38% 0.3% $94.18 $95.08 -0.9% NORTH CITY/UTC $138.43 $135.20 2.4% 74.92% 70.46% 6.3% $103.71 $95.26 8.9% SOUTH BAY $58.21 $56.32 3.4% 66.92% 63.08% 6.1% $38.95 $35.53 9.6% I-15/KEARNY MESA $112.00 $109.44 2.3% 68.77% 66.18% 3.9% $77.02 $72.43 6.3% SPORTS ARENA/OLD TOWN $106.62 $106.28 0.3% 69.15% 68.69% 0.7% $73.73 $73.00 1.0% OVERALL AVERAGE $154.21 $150.61 2.4% 74.78% 72.45% 3.2% $115.31 $109.12 5.7% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF NOVEMBER 2011 Less than$60.00 $48.55 $46.03 5.5% 57.83% 59.49% -2.8% $28.08 $27.39 2.5% $60.01 -$100.00 $79.14 $82.70 -4.3% 58.40% 57.99% 0.7% $46.21 $47.95 -3.6% $100.01 -$150.00 $125.54 $129.83 -3.3% 67.58% 66.93% 1.0% $84.84 $86.89 -2.4% $150.01 -$200.00 $171.70 $179.73 -4.5% 69.91% 72.04% -2.9% $120.04 $129.47 -7.3% Over$200.00 $237.83 $233.43 1.9% 61.21% 64.36% -4.9% $145.58 $150.23 -3.1% OVERALL AVERAGE $141.31 $146.28 -3.4% 66.05% 66.67% -0.9% $93.34 $97.52 -4.3% JANUARY TO NOVEMBER 2011 Less than$60.00 $51.96 $50.79 2.3% 67.59% 64.26% 5.2% $35.12 $32.64 7.6% $60.01 -$100.00 $83.49 $82.27 1.5% 68.56% 67.13% 2.1% $57.24 $55.23 3.7% $100.01 -$150.00 $124.36 $122.36 1.6% 73.99% 72.87% 1.5% $92.02 $89.17 3.2% $150.01 -$200.00 $178.57 $173.22 3.1% 79.08% 75.49% 4.8% $141.22 $130.75 8.0% Over$200.00 $250.75 $248.15 1.0% 70.59% 68.07% 3.7% $177.00 $168.91 4.8% OVERALL AVERAGE $154.21 $150.61 2.4% 74.78% 72.45% 3.2% $115.31 $109.12 5.7% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF NOVEMBER 2011 Under 100 rooms $107.74 $109.52 -1.6% 63.98% 69.15% -7.5% $68.93 $75.74 -9.0% 100- 199 rooms $111.64 $110.23 1.3% 63.93% 62.45% 2.4% $71.37 $68.84 3.7% 200-299 rooms $124.03 $127.65 -2.8% 68.99% 68.72% 0.4% $85.57 $87.72 -2.5% Over 300 rooms $161.86 $169.17 -4.3% 65.71% 67.25% -2.3% $106.36 $113.76 -6.5% OVERALL AVERAGE $141.31 $146.28 -3.4% 66.05% 66.67% -0.9% $93.34 $97.52 -4.3% JANUARY TO NOVEMBER 2011 Under 100 rooms $137.91 $134.42 2.6% 74.05% 74.60% -0.7% $102.12 $100.28 1.8% 100- 199 rooms $118.86 $116.74 1.8% 71.78% 69.87% 2.7% $85.33 $81.56 4.6% 200-299 rooms $131.04 $127.51 2.8% 75.77% 73.57% 3.0% $99.28 $93.81 5.8% Over 300rooms $178.00 $174.00 2.3% 75.48% 72.77% 3.7% $134.35 $126.61 6.1% OVERALL AVERAGE $154.21 $150.61 2.4% 74.78% 72.45% 3.2% $115.31 $109.12 5.7% cATE.con I Sunday,December 25.20111 PRINTED ON RECYCLED PAPER N4 I Sunday,December as,aou 1 SAN I / "" Merry Christmas RM • e Span " �anCip "ronlictle HUNTINGTON BEACH Life beyond Surf City's boarders Beach town's other diversions often overlooked By fill K.Robinson SPECIAL TO'rHE CHRONICLE The Technicolor blips of _ surfboards zip by on cars'tops down the Pacific Coast High- way,and throngs of pros, grommets and kooks bop be- tween the beach and the hand- ful of surf shops—all in one ' block.If you're not a surfer,itCan seem as though the surf magnet of Huntington Beach is a club to which you don't be- 6_ long. ��—.��.._r--_•�'-'-- �_.�_ But don't fink that's all - them is to this Orange County - town. _ --• _ The 81/2-mile-long beach here is a haven for anyone who .. - appreciates the sand and salt Dooms Dv nv k Room,CC i 9D,.Nl m mr CmomnE air,and nonsurfing diversions Huntington Beach pier is a landmark—take a leisurely stroll out to where you can get perspective on the 81y-mile shoreline. in Huntington Beach range from the more contemplative ,' �.I If you g0 kayaking and stand-up paddle. boarding to hiking miles of _/1e GETTING THERE trails in an ecological reserve - -'� _ �-l� Huntington Beach is about 40 miles south of downtown Los Ange- lo riding gondolas on nearby yy�a� - `4 es on the coast. Huntington a arbortown' claim channels. i WHERE TO STAY Despite to townie claim as - �� Surf City USA(from the famed �, Hyatt HRegency ighway; Beach ReaeR!Spa:27500Padflc Jan and Dean title),not every- , Coast Highway;(T4)698-7234;huntingtonbeach.hyatt.tom.Rates thing within Huntington 0, ., I start at$240 per night. Beach's borders is for board- _ Shorehask Hotel:500 Pacific Coast Highway;(714)861-4470: ers.(Although when you're + -- www.shorebreakhotel.com.Modern and sleek,this hotels perched done,if you still have time, 1 on the Strand in downtown Huntington Beach.Rates begin at$209 drop by the International Surf- per night. ing Museum—because here, Waterfront Beach Resort:21100 Pacific Coast Highway:(714)845- in the end,it all comes back to 8000:wwmwaterfrontresort.com.All rooms have views of the surfing.) coastline and private balconies.Rates start at$199 per night. Why now?Early winter still WHERE TO EAT has a touch of summer temper- You don't have to surf to enjoy the beach.Rent any of a Duke's Huntington Beach:317 Pacific Coast Highway:(714)374- atures,and beach crowds have variety of wheeled vehicles and pedal your way around. 6446:www.dukeshuntfngton.tom. dwindled,so it's much easier Longboard Restaurant&Pub:217 Main St.;(714)960-1896:www. to grab a prime spot for your over the Pacific Coast Highway. the water,but waves are a little longboardpub.com. beach chair—or grab one of too mucus,rent a kayak or Sugar Shack Cafe:2131k Main St.;(714)536-0355;wwwAbsugar the shoreside firepits to warm Spend your day:Start at the stand-up paddleboard for a shack.com. up the evening with s'mores. Sugar Shack Cafe,which leisurely paddle around Hun- WHAT TO DO Backstory:The town was serves hearty breakfasts all tington Harbor.No one will incorporated in 19o9 and day,although lunch fans can mistake the harbor's channels Bmea Chita CoLorg. ry:3842 Warner Ave.;(714)846-1114; also snaga sandwich,burger for Venice,but you can t out www.bolsachica.org. named after Henry Hunting- or bow f chili. on the water in much the get Sunset Gondola:16370 Pacific Coast Highway;(562)592-3295; ton,a railroad magnate.It turned into an oil boomtown— Even if you never touch the way,an a gondola ride(let wwwsunsetgontlola.com. with all the environmental and water,hitting the beach early someone else do the work for International Surfing Museum:411 Olive Ave.;(714)960-3483; economic baggage that goes in the day is probably the best you). www.surfingmuseum.org. with it—when the largest way to go,including an 81h- Dining:If strolling down MORE INFORMATION California oil deposit known at mile paved boardwalk that Main Street,swing by the side- Huntington Beach tourism:www.surfcityusa.com,(800)729- the time was discovered here runs the length of the shore- walk tables of the Longboard 6232. in 192o.The final oil strike was line that is ideal for walking Restaurant&Pub for pub fare in 1953,the same year the cif 's and bicycling.Afternoons Ye t bring more people,but also with a California twist in the "California"electric guitar,the hotels,but if you want to romp first surf shop opened.Event- beach P P oldest remaining building in yO p ally,oil riggers were replaced beach volleyball matches and town.End the day with Hawai- collection of surf memorabilia in the sand together,head to by wave riders,enough to warmer sun for a lengthy nap. ian-style food and cocktails w Impressive. Dog Beach,at the far north end provide credence to the Surf The Bolas Chica Conser- of Huntington City Beach. p van is a than of ace from and ocean views at Duke's Don't bother.Loading your Nell-behaved d can run City USA claim,apparently. cy change P Huntington Beach,at the foot suitcase with too much beach dogs the manicured beach envron- of the Huntington Beach Pier. gear.Beach toys and chairs— leash-free and attempt to body- Checking in:The sprawling, mem.This wetland reserve surf the waves. Spanish-style Hyatt Regency with dunes and an intertidal Don't miss:A stop at the as well as boogie boards and Huntington Beach Resort& habitat has 5 miles of trails and International Surfing Museum. bicycles—can be rented orfill K.Robinson last turorefor Kaha Spa offers more than a few is a cortical stopover for mi- the bronze bust of Duke Purchased from businesses on Travel on the coastal walkfmm diversions of its own,and is grating birds on the Pacific Kahanamoku that once stood the beach. Santa Cmz to.Monterey.E-mail conveniently connected to the Flyway. near the old Huntington Beach Word to the wise:The family commerm to beach via pedestrian bridge If you want to stick close to Pier to Dick Dale's vintage i964 dog is welcome at a few local travel@sfebronicle.com. Article resulted from Pre-Pow Wow Media FAM. Value: $2,260 Circulation: 50,000 LIVING TURISMO EL Situadoenlas afuemsdelferque ECONOMISTA lem6tico,Downto- wn Disney es un largopaseoalaire librealredeclordel cual se fusiona una interesantemezcta ' -r r Downtown Disney es gratuito. Partedelacadena Shorebrealk hotel Huntington BeacK cast entrente del EPJVESWRUJIR unadelaszonas e �• l unntiagton Beachtt radsvibrantesdela La capital suites con vista a[ del surf s - Hasta1904,estacomunidaddel sur de California,a 90 millas de - x San Diego,habia sidoconocida -' s Como Pacific City.Pero con laAdyacentealSho- rebreak Hotel,el inaugurad6n dew primer muelle en — Zimzalaofreoeuneseano,ins resdentesdecldieonbar.on lounge,un cambiarleel nombre a Huntingtonamphoespaciode Beach un daro homenaje a Henry E. - — HuntirgtoRquien habla Ilevadoel sisculinarioestA 0 tree electrico del Paa7iw(Padfic Puestoencomida Electric Railway)a la lccalidad. d - - Durante Buena partedel sigloXXe! QA!o largo del a6o,la ciutlad alberga cerca de 50 competencias de surf que atraen de mariscos. nombre del pequeiioasentamiento a bs mejores deportistas del mundo. no diria mucho.Perocon b instalacibn.en lascercanias,en 1963, desamdlarse tambi6n por esaepoca y pensaba que los surfers eran mas bier de Douglas Aircraft un destacado que temninb por definirel alma de la 16venes que sob perdianel tempo, jugador en la industria aeronautics audad y situarla corno on destino vagos Pero luego comenz6 a respetado que luegoseha adquindo por Boeing. turisticodedase mundiaHa practice comoun deporte La miisica ayuc16 El Sugar Shack es Huntington Beach comenzariaa del surf. mucho para volverb popular y para darle unodeloslocales tlespegar El cnedmiento desu Iniciado coup un pasatiempo unespabo7.express Juan Flores del bur6 Huntington Beach. numero dehabitantesen esa epoca marginate!surf ganarlaterreno en la de visitantesyconvencionesde _ da una idea del desarrdb.Para 1960, bcalidad unicamentea partir de la Anahamy0rarge County cionadoconla la poblaadn llegaba a 11.492 personas decada de1950.cnandoalgunas La practices es hoy tan popular y esta tan establecidoen Diezariosdespues,lasestadistcas tierd rn ascoen�ronaespeaalizarse amentada enbeserxia debciudWque. tlaban cuenta de 115960 habitantes, en el terra Deahi en adelante su a to largo del a6a la bcalidad sirvede moensuprimer Aunque Boeing sigue sierdoel mayor legitimad6n defnitiva comp un sedea mess de50 competenciasy recibe. empleador Huntington Beach es hoy deporte-tanto en la cornunbad en promedio,16 millonesde turistas reconocida mas que porsu cornoen el resto del mundo-comeria atrafdos principalmente por el deporte, manufactura aerea porotro en buena medida por la mOw-ayel Con bx parte del restode California lerrdmenoquecornenz6a cinegn ese mornanto lagente luchando tambien por una pora6n tle 112•Ell Eeonomista w .elemnomismzm Diciembre 2011-Enero 2012 3 w m - Un destino de lujo en a Count y ty ,KY En el wmz6n mIsmo de l miWCountY.acccsible desde las caneteras de San Diego(405)y costa Mesa 65)South coast ; ..4 m Plaza se impone comp um estad6ncasiobligadapamcual- ::� : quferturista que busque,durante sus vacadones en el surde California,itdecornprasAsentadosobre una superfideapro- o ximadadeunas40hectareaselcentrocomercial,fundadoen 1957,aentahoyconun total de250tiendasysusrepresentan- tes hacen alarde de tener la mas alta concentrad6n de vents de -. �•.+ '�- �' moda en ei mundo. Entire sus inquilincs mas reconocidos se encuentran Chanel, Balenciaga,Salvatore Fenagamo,Christian Dior.Gucci y Chns- *El surfganarfa terrenoen la localidad Onicamentea partir de la decada de1950.cuandoal- dan Louboutin Asimismo,cuenta con mas de30 restaurantesy gunastiendas comenzaron a especializarse en el terra. bisb6s que obecen oPciorres alinarias Ian diversas que van desde platillosfranceses a italianos,pasando porcomida india yjaponesa hasm alm coon americans. o La mezcla se complements a la perfec:i6nconuneompleto centrocultural bautizado connoSegerstrom center for the Arts, que agrupa,entreolmscosas.una sala de oorxiertos con capa- ddad Para 2,000 personas,um Sala estilo 6pera Pam3,000 es- pectadores,un teatro con 500 bumcas y um plaza de 46.000 - metros cuadrados Aunque benefidado,enbuenamedida.delacercaniade gran - - des abacciones y parques tematicos cones Disneyland.Sea 1 World,Knotts Berry Farm.Legoland o el zool6gico de San Die- — go,que generan un bafico de visitantes importante el South Coast Plaza ha tenninado tambien For establecerse Como un destino en si mismo. No en vano.Begun sus estadisticas.anualmente el complejo re- d bea cerca de 23 millones de visitantes.Y sus ventas ascienden 0 alos$1.7milmillones. *Los visitantes pueden encontrar espacio para practicar otras actividades fuera del surf.LL La pesca y fogatasen la playa son algunasde ellas esetipo deturismo.Huntington Beach ha Huntington State Beach Bolsa Chivy logrado una diferenciad6n importante al Sunset Beach).el tunista podra erxnntmr punto que es considerada Como la una diversa lists deactividades que dudad capital del surf en Estados Unidos induye,entreotrasopcbnes,el kayakincl, 'Huntington no teen las olas mas largas el volabol de playa la pesmel cidismoel pem son algunas de las masconsistentes camping,la Wrervaci6nde aves.las ! de la costa de California a to largo del arlo. caminamsy porsi fuera poco,un Es por eso que el US open secelebra pequeho lujo que gradualrnente ha Ademasdecom- aquftodoslosjulios,sentencia Flores desaparecidode las coslasdeCalifornia 1 , pras el South Coast Pero los luristas que exploran por pero que a0n puede practicarseen estas Plan ofrecerestau- primeravezeldestinocorrenel hesgode arenas Las fogatas Una lista que se o ranter y bistros.asf sorprenderse si piensan que surf es to complements a la perfection con la comp una vibrante unico que encontramn erl su viaje exdusiva seleco6n de bares.resraurantes — agendacultural. A to largo de sus16 kil6rnetrosde playa. Yalmacenesque la Ciudad ofreoeasus _ divididos en cuatro seccuries muy lien vKitantesYcon lacual busca serslla definidas(Huntington City Beach capital del surf perotamli2nago mas a - El Econornista wa mleconomistanet Diciembre 2011-Enero 2012-U3 s.: 1p I HUNTINGTON " BEAC CALIFORNIA MARKETING A,VISITORS BUREAU HUNTINGTON SurfCitytlSA.com BEAC 301 Main Street,Suite 208 CALIFOf2NIA Huntington Beach,CA 92648-5171 MAMETIKS&VISITORS RRREAR SurlCityUSA.com 714.969.3492 1800.729.6232 Contents Welcome ..................................4 2010-2011 Awards.........................5 Advertising................................6 ..... ...... Publications&Collateral ..................11 Website...................................15 At Social Media..............................16 Familiarization Tours......................18 Media Relations...........................20 Travel Trade&Leisure Marketing ..........26 National Tourism Week....................29 Group Meetings Marketing................30 41y 1-4 Huntington Beach Film Commission .......32 Research..................................33 Huntington Beach Visitor Information .....34 Administration............................35 Bureau Staff ..............................38 for ; f cow 4WW ♦V 4M'0 Printed in the USA 0 2011 S1,1110tyUSA.con) HBMVB 201 012 01 1 Annual Report 3 Welcome 2010/2011 Awards The mission of the Huntington Beach Marketing and Visitors Bureau(HBMVB)is to market > 2011 was an award-winning year for the Huntington Beach Marketing and Visitors and sell Huntington Beach's Surf City USA*brand experience as the preferred quintessential Bureau. Not only did Huntington Beach and its businesses receive a number of the California beach destination leading to increased visitor spending and enhanced quality of life Orange CountyRegistet's Best of Orange County 2011 awards,but the Bureau itself and for residents. its staff members were also recognized. As you will see in the following pages,the HBMVB had an historic and successful year of building newfoundations and increasing program breadth,as evidenced by: Smart Meetings 2011 Platinum Choice Award lirmn^V Readers of Smart Meetings magazine voted for the HuntingtonPLATINUM • Publication of the ground-breaking Steps Towarda Sustainable Huntington Beach, Beach Marketing&Visitors Bureau as one oftheirfavorite CHOIC MW I NE NwEnR the HBMVB's first Annual Report,and the 2071 Huntington Beach Visitors Guide visitors bureaus in the United States,Canada,Mexico and the • Redesign and launch of a new website at www.SurfCityUSA.com Caribbean.Winners set exemplary standards in multiple categories,including ambience,amenities, • Creation of an Innovative social networking Facebook campaign breadth of resources,facility quality,guest services,meeting space,meeting packages,recreational • Hosting of over 31 media and travel trade familiarization tours(FAM tours)since activities,restaurant and dining facilities,staff attitude and technical support. July 1,2010,with 34B guests,Including 111 journalists,from domestic and international print and online publications Huntington Beach Chamber of Commerce 2011 Excellence in Sustainability Award • Participation in three Visit California Media Receptions throughout the United States, The Huntington Beach Marketing and Visitors Bureau,along with The Waterfront Beach Resort a allowing us to sell Huntington Beach to such high-level media as the Huftngton Post, Hilton Hotel,were recipients of the Chamber ofCommerces first Excellence in Sustainabiliry Award. Travel Age West,Bon Appetite,LA Times,NBC's"Today"show,Conde Nast,NY Past, This award recognizes companies whose efforts contribute to the environmental vitality of and have NY Times,Smart Meetings,San Francisco Chronicle,and Sunset magazine a positive impact on the Huntington Beach community. • Participation in multiple domestic and international travel trade and leisure marketing ReJuvenate 40 Under 40 trade shows,including Visit California's Australia Roadshow,International Pow Wow, The Bureau's Director of Sales,Christopher Anderson,was selected as one of ReJuvenate magazine's California Cup,UK Sales Mission,and Western Canada Sales Mission 40 Under 40 for meeting professionals.ReJuvenate magazine provides information and insight for • Participation In multiple group meetings marketing trade shows,many for the first faith-based meeting planners in the United States. time,including CaISAE Seasonal Spectacular,three Smart Marts,Destination California, Destination Showcase,and Affordable Meetings West Orange County Register's Best of Orange County 2011 • Rollout of a group meetings marketing campaign SELECTED BY READERS OF THE ORANGE COUNTY REGISTER • The creation and launch of a Huntington Beach Film Commission • Expansion of the HVMVB's personnel and redesign of the HBMVB offices to include a new O Critic's Choice O 2nd Place Wins Director of Sales,Film Commissioner and Office Manager Best Wine Bar:Main Street Wine Company Best Bike Shop:Jax Bicycles • The service of over 34,000 individuals via the Visitor Information Kiosk on Pier Plaza Best Persian Restaurant:Green Rice Kabob Best City to Live In:Huntington Beach Best Hot Wings:The Longboard Best Taco:Wahoo's Fish Taco We invite you to continue reading to learn more about these projects and how the Huntington Restaurant&Pub Best orange County Hotel:Hyatt Regency Beach Marketing and Visitors Bureau works for the benefit of Huntington Beach. Huntington Beach Resort&spa O 1st Place Wlns Best Beach:Huntington Beach O 3rd Place Wins C r/ Best Bike Trail:Santa Ana RiverTrail&Parkway Best Surf Spot:Huntington Beach Pier Best Surf Shop:Jack's Surfboards Best Downtown:Huntington Beach Best Dog Beach:Huntington Dog Beach Best Dog Park:Huntington Central Park/Dog Park Steve Bone,President and CEO Kevin Patel,Chair Best Family-Friendly Restaurant:Ruby's Diner Best Burger:Slaters 50/50 Huntington Beach Marketing Huntington Beach Marketing Best Mexican Restaurant:Avila's El Ranchito Best Happy Hour:RA Sushi &Visitors Bureau &Visitors Bureau Best Seafood Restaurant:King's Fish House Best Farmer's Market:Certified Farmer's Best Parade/Community Festival: Market at Pier Plaza Huntington Beach 4th of July Celebration Best Movie Theater:Century Huntington Beach Best Microbrewery:BJ's Restaurant andxDat Bella Terra and Brewhouse 4 SurfCityUSA.com HBMVB 201012011 Annual Report 5 r Advertising > Leisure Market Advertising O The HBMVB leveraged co-op dollars from the Hyatt Huntington Beach Regency Huntington Beach Resort&Spa;Shorebreak . .; . a Joie de Vivre Hotel;and The Waterfront Beach Resort, - i r w ... o Hilton Hotel is 201 /1 1 US ada Coop as part Q With partners Hyatt Regency Huntington of Visit California's 2010/11 US&Canada Cooperative s♦e( - Beach Resort&Spa;Shorebreak,a Joie de Vivre 1 Marketing Program insert.This insert had a total print Hotel;and The Waterfront Beach Resort,a Hilton - - M circulation of 1.2 million.The multi-page supplement Hotel,the HBMVB produced a cooperative full- 0. - ran in the November 2010 issues of Travel+Leisure _. page ad for the California Wsltors Guide.The �"b; (150,000 copies),Budget Travel(200,000),Food& California 1 Visitors publication p �-- Wine 200000 and National( ) GeogrophlcTraveler of Visit California,with 500,000 copies distributed -w�,y^- (150,000).The insert also appeared In the November 6, annually and more than 100,000 downloads of I ^•^' 2010 edition of the Vancouver Sun,Calgary Herald, - �-� the digital version from www.visitcalifbrnia.com. mV BEA£ I EdmontonJouma/(November 7,2010 edition), Toronto Star,and Monfrea/Gazette(100,000 each). HUNTINGTON BEACH THE QUINTESSENTIAL BEACH VACATION o . In addition to the domestic California Visitors Guide,the HBMVB also collaborated with Q the Hyatt Regency Huntington Beach Resort&Spa;Shorebreak,a Joie de Vivre Hotel;and The Waterfront Beach Resort,a Hilton Hotel to extend our ad in 51,100 reprints of the official California .N.m........Y yr. Visitors Guide in Australia,Germany,Mexico,Brazil,France,India,UK,China,Japan,and Korea. 09 ���{ta .yY�W.Ju6dwNmY+.h a v�. ,� ♦�M,etiinxr.'r zw MaM+4�w.a•v.. �• (1 .{ jty wMr�anwM^Y n. .H-+�..�..'.«,en�.e�'me�m�. �- _ fnNpa.F.H^x.Fw.Ywet >'i.n..n..tin+.A+a'.•-v l� � w�OM1.mfNeue � 1F"»"M»pFM.H O As a bonus for participating in Visit California's 2010111 US&Canada Cooperative Marketing ��^_ �'`^ ;,�,,"""•'� »»"r Program insert,Huntington Beach received a 5-page spread in Visit California's Spring 2011 5•waq;,'�. �,�aiiaR.i F Digital Guide.Two pages explored the destination,while one page each went to the Hyatt "";"»••" Regency Huntington Beach Resort&Spa;Shorebreak,a Joie de Avre Hotel;and The Waterfront w.auym m� INm,�y".y,ile,wA Beach Resort,a Hilton Hotel.The Digital Guide allowed us to include a Huntington Beach photo w�.::' - NR0• gallery,a link to www.surfatyusa.com and a link to request a mailed copy of our official Huntington Beach Visitors Guide.The Digital Guide had a distribution of l million in the US and 500,000 in Canada. rail@»"nh»ad HR"I(ayq;i;b pRr 6 SurFCityUSA.com HBMVB 2010/2011 Annual Report 7 I I �qq Ir Unwi1� � --- Surf CAY USA t IM1w�, W^ it f OFar the third consecutive year,the HBMVB collaborated with the Hyatt Regency Huntington A half-page ad also ran in the following publications: Beach Resort&Spa;Shorebreak,a Joie de Vivre Hotel;and The Waterfront Beach Resort,a Hilton Successful Meetings magazine.........................................................May 2011(72,000 copies) Hotel to produce a two-page inside cover spread for the 2010/2011 edition of Canadian Travele/s America Yours roDlscover;the Official US Destination Guide for the travel trade in Canada Meetings&Conventions magazine.....................____...........May 2011(60,000 copies) by the USTravel Association's Discover America Canada Committee, Southern CA Meetings+Events magazine........................Spring 2011(9,500 copies) > Group Market Advertising > Online Advertising—Group For the first time,and with the input of our hotel/motel partners,the HBMVB ran ads in publications catering to the group meetings market. w fII',Il�illl! 111 '� ,r 4 OA full-page ad in the March 2011 Smart O This leaderboard ad was featured in Meetings magazine reached 40,000 meeting i the March 2011 edition of the Southern professionals nationwide.The ad featured California Meetings+Events e-newsletter all four Huntington Beach conference-ready to promote our updated www.MeetlnHB.com hotels:Hotel Huntington Beach;Hyatt website. s Regency Huntington Beach Resort&Spa; Shorebreak,a Joie de Vivre Hotel;and The Waterfront Beach Resort,a Hilton Hotel. MVB 2010 9 8 SurfCityUSA.com Hi /2�11 AnOu�l Reps t Publications & Collateral O Between August and December 2011,the HBMVB ran > Huntington Beach Visitors Guide its first Surf City Rewards program via Smart Meetings The HBMVB revised its official Huntington Beach Visitors Guide distribution strategy in n magazine.This program encouraged meeting planners to fiscal year 2010/2011.Approximately one-quarter of the 100,000 guides printed were book events at Huntington Beach hotels by offering a gift card used as lure pieces out-of-market domestically in the United States and internationally for up to$200 in airfare on American Airlines,Southwest or in the UK,Germany and Australia.-Three agencies,Black Diamond(UK/Ireland),MS1 Jet Blue,or up to$2,000 off their hotel master account forthe (Germany/Austria),and Gate 7(Australia/New Zealand),marketed Huntington Beach _ event.The value of each prize was based on the number of 1 on behalf of the HBMVB.All three agencies are the official in-market agencies forVisit a room nights booked for each event and the date by which the California.-The HBMVB also provides Visitors Guides in bulk for conferences and other event was booked. groups holding overnight events in Huntington Beach.Additional Visitors Guides are •a distributed at the Orange County and Los Angeles airports and in visitor information + racks throughout Los Angeles and Orange Counties.The remaining guides are primarily distributed in-market via Huntington Beach lodging properties,local retail ' r and restaurant locations,the HBMVB office,and the official Visitor Information Kiosk SOO NN t operated by the Bureau at the Huntington Beach Pier. ONUNC PEP Lx I+wvnuGtol+REAM �■■■ [ T � �E��� CALIPONNIA H NTM S,t"CYOWOM F11rw/aIA.CM1 1 It"„+ > Online Advertising—Leisure In June 2011,the HBMVBQi x�9r Q purchased banner ad space a. on www.Tr!pAdvisor.com. These ads were placed on the BEACH . Huntington Beach page within TrlpAdvisorandalsoappeared _ on pages when users searched for Huntington Beach. ! a 1 1 •I 1 1 1 r L' tY .• 10 SurfCityl-SA.com HBMVB 201012011 Annual Report 3 11 HUNTINGTON, FINC > Huntington Beach REAC TLnw ,ouuV,L.drs and Visitors Map ORNIA 1 HUNTINGTON OFFICIAL N81TOR8 MAP BEACN .'-ding . The HBMVB published 200,000 pnn nr. r, Itin'•I' - official Huntington Beach Visitors CA LIPORNIA r.ndalnn,Iim n,n,... Maps in June 2011,primarily OFFICIAL VISITORS MAP a for distribution in-market at Huntington Beach lodging properties and other local distribution points,including the M•w__=-� _ "—_'-�=-- Visitor Information Kiosk at the -1 4 ' `"""' ^• - ;�,;,=�,,;^ pier.Additional distribution took - - -- -- place at the California Welcome SURF SPEAK 101 Centers in Barstow,Oceanside, Oxnard,and San Bernardino;the Ontario,Los Angeles and Orange County airports;and i�„ .u,y. visitor information racks throughout the Los Angeles , County region.The Visitors Maps also enjoy limited out-of-market distribution internationally,and have been hailed by local concierge and =>�'•` :�±,. ,,._ customer service personnel as excellent tools for assisting visitors and residents. ESE_= > Huntington Beach Dining Guide DINING GUIDE The HBMVB and Huntington Beach Restaurant .ti Association reprinted 10,000 0 10 with tonlocal Beach 1 Dining Guides in summer 2010 with local distribution through hotels and motels,and the Visitor Information Kiosk at the pier.Additional copies are supplied to meeting and conference groups as O The HBMVB returned to its previous publisher,Striker Media Group,to publish this 76-page requested.In 2012,the HBMVB plans to produce a guide that incorporates an upscale,modern Surf City USA•feel.The Visitors Guide features sections - new,magazine-style Dining Guide concept that is on the Beaches of Surf City and Surfing,which includes articles on"Steps to Surfing""Surf Speak , more inclusive of local restaurants. 101"the Hurley US Open of Surfing and downtown surf culture attractions,as well as a section on local sustainable tourism activities.The HBMVB is especially proud of this year's cover,which depicts - a multi-ethnic family enjoying a quintessential HB sunset and bonfire on the beach. The HBMVB also undertooka one-day photo shoot in March 2011 to obtain cover images for the Visitors Guide and Visitors Map,along with additional images for use In print and online marketing and sales collateral projects.These images were used to brand and sell Huntington Beach as an overnight destination. 1 SurfCit USA. HBMVB 2 01 012 0 1 1 Annual Report 13 I 2 y com P Website > Steps Toward > www.SurfCityUSA.com a Sustainable r The HBMV8 continued to make enhancements to its official web5ite www.SuriCityUSA.com Huntington Beach E. _ _Y --ems and to its social networking pages on Facebook,YouTube,and Twitter.In July 2011,the I The HBMVB was proud and excited to HBMVB launched an updated design for www.SurfCityUSA.com.This new design Is easier produce Steps Toward a Sustainable _ to navigate and more enticing to potential visitors.Below are screen captures of the Huntington Beach,thanks to the efforts website homepage and an interior page. of its SustainableTourism Committee. This publication was two years in the STEPS TOWARD A SUSTAINABLE making and includes guidelines for local IN UN111111'ON MAIN businesses,restaurants,hotels,residents and visitors that will help instill a culture / of sustainabilily in the city via education, rather than certification.Copies of the publication have been requested for use in the classroom at Golden West College �-_ti III and for educational seminars and meetings with local environmental organizations.In � �£•aeee May 2011,Destination Marketing Association International(DMAI)requested that the Bureau submit an article detailing the process used to create the publication for their Destination Marketing Monthly e-newsletter,which is accessible by over 2,800 DMAI O In addition to the website redesign, r_ members in 650 destination marketing organizations in over 30 countries.DMAI stated other web-based projects for 2011 and 2012 they know of no other destination marketing organization that has created a sustainable include Google Maps integration;creation of landing pages and content upgrades for Weddings, publication of this detail and caliber.Shortly thereafter,Visit California placed a request to Meetings,Families,Surfing and Sustainability;a leisure Pay-Per-Click campaign;updated Search reprint this same article in its e-newsletter. Engine Optimization;a redesigned Calendar of Events;and a mobile website. OThe Hyatt Regency Resort&Spa;Shorebreak,a Joie de Vivre Hotel;and The Waterfront Beach Resort,a Hilton Hotel also created customized covers for the publication that detail their in-house > Web Analytics sustainaUlity Mons and now distribute these customized publications to guests and potential The Bureau receives monthly Enhanced Web Analytics Reports from Aristotle meeting clients. Interactive that detail website traffic to SurfCityUSA.com.These 30-page reports include information on key performance indicators,mobile device traffic,top content, top referrers,top entry and exit pages,website visitor demographics,pay-per-click 50570WAR0,111TAINABLE HUNTING TON campaign updates,top search keywords,exit link tracking and more. r SITE x7 USAGE1 r 1 1 Visits: 493,106 386,270 512,515 Unique Visitors: 343,649 318,396 445,644 Page Views: 1,446,134 1,443,992 1,522,128 _ Average Time on Site: 01:29 02:48 02:12 It t V62 1 1 I 14 SurfCityUSA.com I HBM 0 0/2011 Annual Report 5 '-a I Social Media > Facebook > Twitter In March 2011,the HBMVB moved its Facebook page to www.facebookcom/ In 2011,the HBMVB moved its Twitter page to www.twitter.com/HBSurfCityUSA. HBSurfCityUSA.Updates are posted regularly and include links to current and upcoming At the same time,the layout was redesigned to meet the new Twitter design standards. local events,links to news and articles about HB,and interesting tidbits about the community.The page gives Huntington Beach fans a place to converse,share memories and ask questions about their visit. uU„tmgrnn Beach,cn OThroughout 201 Lthe HBMVB conducted three Facebook campaigns/sweepstakes to increase the number of fans on the " :,;;,� � w ""�- �'•page,the number of subscribers to the e-newsletter,and awareness of the Facebook page.Each campaign focused on a different key demographic,offering winners vacation mow. packages targeted toward family,active and romantic vacations.As a result of these campaigns,the Bureau§Facebook fans went from 800 to over 8,500 in less than nine months.Additionally,the page now has over 6,000 check-ins. _ ■ �M��em�,�nA. .. ^^""—' ewuoyro�eme ., rA }�" . > YouTube • The HBMVB continued to post videos to the Surf City USA YouTube Channel at www.YouTube.com/HBSurfCityUSA.Over 26 videos have been uploaded this year, including episodes of the HB Low-Down series featuring the Bureau's Information Kiosk staff member,Kevin KelIer.The channel currently has 4,933 channel views and 50,822 video views. r: t o-_ ® 3 OUT TO PLAY dill- O In addition to posting on HBMVB's Facebook page,Surf City USA°updates are regularly posted r �— EI- to other related Facebook pages: • - • Huntington Beach(non-affiliated page,49,459 fans) • Anaheim/CCVisitors Bureau(22,529 fans) + =--- ----- • Visit Califzimia(24,234 fans) I_ F� • The OCeanfront(2,976 fans) O The most popular videos are: • HB Downtown(1,154 fans) • Huntington Beach hotel and restaurant pages • Pro Surfer Kelly Slater shoots the Huntington Beach Pier! • Nia Peeples on Surfing and Huntington Beach • Huntington Beach Time-lapse • Best Breakfast Places in Huntington Beach—The Huntington Beach Low-Down • Corky Carroll on Surfing in Huntington 16 SurfCityUSA.com HBMVB 2010/2011 Annual Report 17 Familiarization Tours > The HBMVB uses a variety of tools and tactics to communicate with the media and > UKSuperFAM travel industry.Establishing and maintaining relationships through email,phone and In Fall 2010,the HBMVB won the honor of 0 personal interaction is a core component of successful client relations.Throughout the hosting Visit California's UK SuperFAM Finale. year,travel industry professionals and media with secured assignments are invited to Overtwo activity-filled days,72 travel agents N. and media experienced the best of Huntington , _` R4 experience the destination first-hand via Familiarization Tours(aka'FAMs')coordinated by s ff li S i a Californiaupper Alo ng with -- the HBMVB with the support of local partners.Our marketing team designs customized Beach. FAM itineraries matching the individual interests and needs of each FAM group/guest. Roadshow,the educational Super-FAMily ` / yi Fortunes game show,a Surf City USAO beach L y During the 2010/2011 fiscal year,the HBMVB hosted 31 media and travel trade party,'Taste of California'buffet at the Hyatt FAMs for a total of 348 guests,including 111 journalists from domestic and international Regency Resort&Spa,and"Chill Out"party 46 ' f print and online publications.Participants in the FAM tours came from allover the world, at the Shorebreak,participants also had the h b th l riding bike to go e rng along e beach, y including Italy,Germany,Australia,Latin America,the UK,New Zealand,France,and Opportunity ' throughout the United States. take a historical walking tour of downtown HB, go on a Segway tourwith GW Tours,learn how r+ts to surf with Toes on the Nose,go stand-up O With the aid of Visit California and our partners,the HBMVB had the honor of hosting 70 tour paddle boarding in Huntington Harbour with f^ ^.h LONdRAUL operators and media in the Alitalia Italian MegaFAM Finale in December 2010,celebrating Alitalia's Rocky McKinnon,do yoga on the beach,and resumption of direct Rights from Rome to LAX. of course,go shopping in downtown HBI — — p ---- 6er on nBWLia o5 andrh prosuriginMHBbusiI Huntington eow HarbFAM with SuinsetGoiamrs njoyagondola rewthein owners 6udtlomas andRai:in'Fg in March 2011 Huntington BnmBken in Mq,20?ndolaandbrew their _..__..— ownbeeratBrewBakersinMay1071 - - — i...MF'r.a��• a �•.. yyM.yru� AVNewZealandFAMparticipants learnrostand-uppaddleboardlrom BockyMCKinnon in Huntington ----^-- _ - W Harbour in May2011 HBMVB 2010/2011 Annual Re port 19 I 18 SurfCityUSA.com Media Relations Media relations is an essential and effective part of the Bureau's marketing program. > Press Clips Earned media placements have been proven to influence public perception and During the 2010/2011 fiscal year,the HBMVB generated over$700,000 of media consumer decision making more than paid advertising. Through the Bureau's coverage both domestically and in Huntington Beach's key international markets efforts,including FAM tours and attendance at media receptions and other events, (Germany/Austria,UK/Ireland,Australia/New Zealand and Canada.)This coverage was Surf City USA*earns media placements in broadcast,radio,online and print mediums— generated through numerous FAM Tours and targeted press releases and pitches,and generating demand for Huntington Beach both domestically and internationally. by attending tradeshows,networking events and media marketplace events. > Media Receptions The following pages include a sampling ofpress clips from the 201012011fiscalyeor. The HBMVB's communications manager,Madison Fisher,participated in three Visit California Media Receptions during FY 2010/2011.These cocktail reception-format events receive an incredible mix of high-level media,including representatives from theHuffingtonPost,TrovelAgeWest,,BonAppitite,LATimes,NBC's"Today"show, O Daily Express Condi Nast NYPost,NY Times,Smart Meetings,San Francisco Chronicle, J.K.Newspaper Grand destination Saturday,February 12,2011 of and Sunset magazine. Ad Value Equivalency Caesars and Duke, Ad Value Equivalency(AVE): QIn September 2010,Madison attended the Los Angeles Media Reception,where she met $51,975 w"^e^-•«..., _ with 24 journalists.In February 2011,Madison attended the San Francisco Media Reception,where 1 rY P she met with 62 journalists.And in March 2011,Madison attended the New York Media Reception, ': -+- where she met with 28journalists. e LL West Coast tour perfect escape - PHUPMi � �HAj�� save ��� �,��.a •,•e",wv""r ++, ���wMMs�iw /w,evm"m i 1_��Z.�� may. wwwebwr�u'^'viu I 20 SurfCityUSA.com HBMVB 2010/2011 Annual Report 21 1 Smart Meetings O Up!West let Magazine March 2011 May 2011 3-page spread 11-page spread Circulation:34,000 Circulation:714,000 AVE:518,870 V AVE:$85,041 After Disneyla Back to the B ONLY IN CALIFORNIA .�"„` mrolmvw�me.�aa.ree,s.. { .-.......... nwr. ....—.e ..._..u...n 2!3, 22 SurKityUSA.com HBMVB 2010/2011 Annual Report 23 ,---=_ Westwa s' 0 w.:eway: October 2010 -- Circulation:3,919,911 AVE 543,390 �� --_7 _Roaming - - Jenselts von Hollywood r» —r Huntington s� .,_ ...._....�....e.„•,� _ _ rx Beach ' .... r t LEARN:.•- " .a.: — I 0 Auto Touring Austria � • 0 Dog Fancy June 2010 September 2010 Circulation:1,400,000 Circulation:236,36,745 AVE:$107,535 AVE:$2,736 Other tail-warming _ towns ^^`�`•'».. �.; nttstcm — ' 24 SurfGtyUSA.com HBMVB 2010/2011 Annual Report 25 Travel 'Frade & Leisure Marketing In 201012011,the HBMVB continued its international travel trade and public relations > 2011 California Cup agency representation agreements in the UK,Germany and Australia. After hosting last year's successful California Cup Golf Invitational,which the HBMVB won the opportunity to host,the HBMVB was invited to participate in this year's event > Australia Roadshow held in Sacramento and Sonoma County.Each year,the California Cup attracts the most Accompanying Visit California in October 2010,Vice President of Sales&Marketing,Bob influential decision makers within premier domestic and International tour companies Wentworth,represented the HBMVB in Australia forVisit California's annual Australia and airlines,as well as select travel media,to inspect area tourism products and I Roadshow.During this five-day trip,Bob traveled to Melbourne,Sydney,and Brisbane.In experiences.Senior level international travel trade and media representatives attend Ip Sydney,he held one-on-one appointments with the top 10 Australian and New Zealand from various countries throughout the world,including Australia,France,Germany, tour operators and wholesalers.Bob also participated in the Destination Marketplace Scandinavia,South Korea,the United Kingdom,and the United States. and Reception,where he gave a presentation featuring Huntington Beach to 700 travel agents and media. O This year,the HBMVB was represented by JD Shafer, > International Pow Wow General Manager ofThe In May 2011,Bob Wentworth,VP of Sales&Marketing, 1hN Waterfront Beach Resort, and Madison Fisher,Communications Mana er,attended r 1�vO a Hilton Hotel.His team,USA II 9 /4 tr c (one of two United States the USTravel Association's International Pow Wow in San teams),won this year's Francisco.Injust three days of intensive pre-scheduled coveted California Cup. business appointments,more than he U.S.U.S.travel p� ^' organizations from every region of the U. (representing C V "" all industry category components),and close to 1,500 V international and domestic buyers from more than 70 countries,conduct ' business negotiations that result in the generation of over$3.5 billion in future Visit USA travel.HBMVB - conducted 40 business appointments with travel Ira.r. wholesaler and receptive tour operator contacts,and I tr. met with 42 domestic and international journalists. > 2011 UK Sales Mission In July 2011,HBMVB Vice President of Sales&Marketing,Bob Wentworth,and Communications Manager,Madison Fisher,spent a week in London for media and sales calls.Working with the HBMVB's local agency,Black Diamond,they showcased r HB products and the destination to top-notch London travel trade and media.They dr also worked the Visit USA Media Marketplace and attended the Visit USA Ball,which _ is considered the event of the year in the UK's travel industry calendar. ���uuuttt ���"RRR I 26 SurfCityUSAcom � HBMVB 2010/2011 Annual Report 27 I ' National Tourism Week / > Western Canada Sales Mission > To help raise local awareness of the positive impacts of tourism,the HBMVB again As a direct result of last year's increased B.I.D.funding,Madison Fisher represented the rallied the Surf City USA'hospitality community to celebrate National Tourism Week in HBMVB on its first Western Canada Sales Mission with the Anaheim/Orange County May 2011.With over$340 million in visitor spending throughout the city in 2010,it is Visitor&Convention Bureau in April 2011.The five-day tour stopped in five cities through- clear that tourism works for Huntington Beach. out Western Canada,including Vancouver,Calgary Edmonton,Victoria and Coquitlam. Western Canada is a key market for Orange County.Last year,1.2 million Canadians O Working with the HBMVB's Advocacy Committee,staff coordinated the following initiatives: visited California and approximately 700,000 came to the LA/Orange County area.After -Placed a"Tourism Works for Huntington Beach"banner highlighting the number of tourism- Mexico,Canada is the number one international market to Orange County and Canadians related jobs in the City and tourism-related tax revenues to the City above Main Street at rank as the number one overnight visitor with an average length of stay of 6 nights. Orange Ave The HBMVB was the only beach destination and the only visitors bureau in addition y to Anaheim to attend this event,which garnered us a great deal of attention.During the MON^N6''ON National Tourism Week May 7-15, 2011 ^I trip,Madison met with 514 agents in four call centers,presented at four trade shows, BEACI ?I. and attended a reception to network with key contract managers and decision makers cAuron"I� Tourism Works for Huntington Besehl ammwm.<m A000JL1BS-S300MILLXM'INLISITORSP90DIN0•S91JILLION IN LOCAL TAXREVEMIE from various buyers and wholesalers. •Presented a Faces of Tourism video at the May 2nd City Council Meeting,where Mayor Joe Carchio presented the HBMVB with a National Tourism Week Proclamation LK s Jim Robins,Volunteer Docent Wendeand Barb,Owner andOperamt Amigos de Balsa Chico Deli-Licious i Y, Madison Fisher,HBMVBCommvwcovons Manager,and the entire Wesrem Canada Sales Mission delegation Tom Stewart,Driverandopemtor Dennis Reyes,Bartender OCBeoch Cruiser Zimealo Restaurantin theShorebreakHotel 28 SurfCit USA.conn HBMVB 2010/2011 Annual Report 29 I Y p , Group Meetings Marketing In February 2011,as a direct result of expanded B.I.D.funding,the HBMVB hired its first > Trade Shows Director of Sales,Christopher Anderson.With Christopher on staff,the HBMVB had the ability to attend more group meetings trade shows than ever before.In addition,in CalSAE Seasonal Spectacular April 2011,the HBMVB implemented its first Customer Relationship Management(CRM) The largest association industry tradeshow on the West Coast,CaISAE's seasonal Spectacular system,Sugar CRM.Sugar CRM is a web-based tool that allows the HBMVB to better attracts more than 1,000 association professionals and industry suppliers to Sacramento for a serve its clients,manage sales leads,and improve tracking of the HBMVB's marketing one-day educational event and trade show.In December 2010,Bob Wentworth and Nicole Llido attended for HBMVB's second year.Partners Carmelo Buenrostro from The Waterfront Beach Resort,a and sales efforts. Hilton Hotel and Enrique Paulo from the Shorebreak,a Joie de Vivre Hotel also worked the booth.58 Aker only seven months in the field,Christopher provided 31 qualified Request for attendees dropped their business cards,along with three RFPs(Request for Proposals),by the booth Proposals(RFPs),for an estimated 11,000 room nights,to Huntington Beach hotels. during the trade show.CaISAE is the California Society of Association Executives. These RFPs resulted in over 1,000 booked room nights. Smart Mart For the first time,the HBMVB participated in Smart Meetings magazine's Smart Mart trade shows in San Francisco,Scottsdale and Denver.These one-day,appointment-based events are held in key Campaign cities throughout the Western United States.Bob Wentworth attended the San Francisco show in January 2011,where he met with 15 qualified meeting professionals.As a result of this event,one With the help of a City of Huntington Beach Redevelopment Agency loan of$50,000 group booked for$85,000 in room revenue.Christopher Anderson attended the Scottsdale show in (which has been repaid as of September 2011),the HBMVB continued an extensive March 2011,where he also met with 15 qualified meeting professionals.As a result ofthis show,one Meetings Marketing Campaign to promote Huntington Beach to the business group is currently prospecting for$200,000 In room revenue.Christopher also attended the Denver meetings market. show at the end of July 2011. Destination California QThe Meetings Marketing Campaign includes the following elements. The HBMVB attended Destination California for the first time in May 2011.Sponsored by Successful Meetings and Meetings&Conventions magazines,Destination California is a three-day, • Website:Redesign and update of dedicated appointment-based event that brings together California destinations and qualified meeting meetings micro-site www.Meetl nHB.com professionals who are looking to do business in the state.Represented by Christopher Anderson, • Online Marketing:Smart Meetings Surf City the HBMVB had 26 appointments.As a result of the show,three groups submitted RFP's for a total of Rewards program RFP promotion $135,000 in room revenue. • Printed Meetings Collateral:Tri-fold destination folder with inserts about each of the conference Destination Showcase '1 hotels,used as a destination sales kit In June 2011,the HBMVB also attended DMAI's Destination Showcase in Chicago forthe first time. • Print Advertising:Full page ad in March 2011 This show is only open to destinations within the United States and allowed the HBMVB to reach Smart Meetings magazine;half page ads in - - a new market for meeting professionals.During this one-day show,Christopher Anderson had May 2011 Successful Meetings and Meetings& - appointments and received one RIP for a room revenue potential of$80,000—$100,000. Conventions magazines;half page ad in Spring 2011 Southern CA MeetinEvents magazine Affordable Meetings West gs+ HSMAI's Affordable Meetings West,held in June 2011 in Long Beach,provides a cost effective way to meet the almost 1,000 meeting planners in attendance.HSMAI is the Hospitality Sales and Marketing Association International.Booth partners included Brad Bosak and Chandra Sweeny from the Hyatt Regency Huntington Beach Resort&Spa;Carla Dispalatro,Director of Sales,and Enrique Paulo,Sales Manager,from Shorebreak,a Joie de Vivre Hotel;and Carmela Buenrostro,Sales Manager,from The Waterfront Beach Resort,a Hilton Hotel. 30 SurfCi USA.com HBMVBP 2010/2011 Annual Report 31 I ty �— HB Film Commission Research > The Huntington Beach Film Commission 1 > In 2010/2011,the Bureau commissioned the following research projects to better launched in March 2011,with the aid of a HUNTINGTON" understand our visitor profile and the economic impact of specific events. $25,000 grant from the City of Huntington Beach REACH Visitor Profile Study,conducted by Horizon Consumer Science Redevelopment Agency.The goal of the Film This year-long project was conducted in four parts throughout 2011.The goals were to create a Commission is to increase awareness of Huntington C A L I F•O R N I A comprehensive visitor profile,differentiated by season;measure Huntington Beach's annual visitor Beach as a viable location for film production,thereby FILM COMMISSION volume and visitor spending;estimate the fiscal(tax)impacts of tourism;and measure the amount increasing revenue to the city. FilmNuntingtonBearh.rom of employment that is supported by visitor activity. Services provided by the Film Commission include: Russo&Steele Economic Impact Study,conducted by PKF Consulting This economic impact study was done to research the economic viability of holding a Russo&Steele • Act as liaison between the City of Huntington collector automobile auction in Huntington Beach.Russo&Steele automobile auctions are geared Beach and filmmakers toward high-end car collectors and enthusiasts. Previous auctions have been held in Monterey, • Assistance finding and scouting film locations California and Scottsdale,Arizona with much success. • Assistance with script breakdown • Local vendor sourcing US Open of Surfing Economic Impact Study,conducted by Horizon Consumer Science • 24/7 hotline for assistance outside Conducted during the 2010 US Open of Surfing in partnership with the City of Huntington Beach, of office hours this economic impact study found that the US Open of Surfing generated an estimated$21.5 million in direct total spending,with$16A million spent in Huntington Beach and$6.3 million spent Accomplishments in the Film Commission's first throughout Orange County.Direct taxable spending of$13.2 million in Huntington Beach generated six months include: an estimated$475,465 in local lodging and retail sales tax revenues. In addition,the study found when factoring an average of 2.67 days per person spent at the event,there were 1 B5,000 unique • New website at www.FilmHuntingtonBeach. attendees and a total attendance of an estimated 494,000. com,featuring a database of film resources, state-of-the-art photo library,permit and fee information,and a blog • Inclusion of Huntington Beach within the 30- 7-._... Mile Zone,allowing film shootsto bring their - -- — ® crew to HB without paying overtime fees • Implementation of'The HB Low-Down' YouTube series ,"R3 r" �� tcs )i� f • Full membership with the Association of alter A"a i f 1 Film Commissioners International(AFCl) and the California film Commission • Attendance and booth presence at AFCI s e 2011 Locations Tradeshow .3w;+ �. +el' • Social media presence on Facebook,Twitter o. W n� ^'"`+ • A and Panoramio • ` To date the Huntington Beach Film Commission has assisted with over 30 shoots,including Sand Masters(Trawl Channel),Rest)nk(Oxygen)and ®� ® � �� ` . l• `Off the Rakers(NBC). _ — - 20 Ui Oprn'If Sau6ny 32 SurfCityUSA.com HBMVB2010/2011 Annual Report 33 I HB Visitor Information Administration > Huntington Beach Visitor Information Kiosk > HBMVB Staff The Huntington Beach Visitor Information Kiosk at Pier Plaza continues to serve visitors and residents seven-days-a-week throughout the year.Upgrades to the Kiosk in 2011 included re-painting the exterior and installation of a new phone to make the Kiosk part of the HBMVB office phone system.In 2012,the HBMVB plans to install a new window over the front counter to stop water leakage and reduce incoming wind/dust,and mount the computer monitor/keyboard on the wall for better access by employees and visitors. - //t � O Visitor Information Kiosk Inquiries O Visitor Information Kiosk Location 1 (October1,2010September30,2011) 32S Pacific Coast Highway -- Huntington Beach,CA 92648 Gt1e5t55erved............................34,691 (Base of Huntington Beach Pier) _I IT; I �� r ■ 2011 HBMVBstaHenjoyingonotherdayon thejob e - (Top,L-R)Briton Saxton,Bob Wentworth,Nicole Llido (Bottom,L-R)Christopher Anderson,JamllaTahic Steve Bone,Madison Fisher t , > HBMVB Office Improvements In 2011,the HBMVB completed office renovations to accommodate the hiring of a new 2011 Kioskstafr _ Director of Sales,Film Commissioner and Office Manager. Within the existing office I Kelly Evans and Kevin Keller t; footprint,the Bureau expanded from five to eight workstations. Renovations included paint,new carpet,a new phone system that connects the Visitor Information Kiosk with �y Z ) the office phone system,and a small kitchen/mail center. 34 SurfCityUSA.com HBMVB 2010/2011 Annual Report 35 I i > 2010/2011 Bureau Board of Directors > Committees of the Huntington Beach Chair l Kevin Patel Michael Ali Michael Gagner Marketing and Visitors Bureau(AS OF DECEMBER 5,2011) Vice Chair l Marco Perry Brett Barnes Dennis Gallagher Executive Committee � . Vice Chair I Cheryl Phelps Suzanne Beukema Tom Shields Goal:Enhance the governance and CFO JD Shafer Shirley Dettloff Dean Torrence effectiveness of the Bureau _ Past Chair I Margie Bunten Steve Dodge Robert Vaughan Chair:Marco Perry Members:Brett Barnes,Steve Bone, A r Q President/CEO I Steve Bone Kevin Patel,Cheryl Phelps,JD Shafer ,�iLL ip Marketing Committee Goal:Provide Bureau staff with ideas,feedback, P``( competitive intelligence and support for Bureau ' s� JL marketing/branding initiatives in order to further the y - Bureau's mission of"Heads in Beds" -�� Chair:Kay Cochran Members:Steve Bone,Kelly Castady,Don Chock,Carla Dispalatro,Madison Fisher,Stefanie Kaplan, Tara Kirby,Phillip Legus,Jennifer McLaughlin,Kevin Patel,Marco Perry,Tom Shields,Dean Torrence, Bob Wentworth Advocacy Committee Goal:Cultivate awareness,appreciation and support by government officials for the Bureau and visitor industry in order to support the Bureau's mission and future funding i Chair:Steve Dodge Members:Keith Bohr,Steve Bone,Margie Bunten,Joe Carchio,Barbara Delgleize,Laurie Frymire, ,\ Kevin Gilhooley,Donna Gray,Nicole Llido,Jerry Wheeler Lodging Roundtable r! Goal:Provide a voice and marketing support for members of the Huntington Beach lodging community 2011/2012 Board otV irectors Chair:Kevin Patel Top(L-R):DeanTorrence,Tom Shields,Steve Dodge,Margie Bunten,Jerry Wheeler,Suzanne Beukema, Members:Mita Ahlr,Sam Ahir,Sachin Amin,Mike Azad,Mitchell Buser,Ted Chen,Don Chock,Alex BottercVa-R):Kevin Gordon smith Chow,Ka Cochran, Ray Crow,Chris DeGuzman,Paul Frechette,Lon Han,And Lam,Victor Lee, Bottom(L-R):Kevin Patel,Marco Perry,Brett Barnes,JD Shafer Y Y 9 Y Missing from picture:Michael Ali,Michael Gagner Cheryl Phelps Carrie Nakaahiki,Ken Patel,Pravin Patel,Sam Patel,Marco Perry,JD Shafer,Bob Wentworth,Kitty Zahed,Song Zahed Sustainable Tourism Committee > 2010/2011 HBMVB Revenue Goal:In September 2011,the Sustainable Tourism Committee merged to form the Chamber of Commences new Business Sustainable Action Committee.Their mission is to:Preserve andenhance Tourism OccupancyTax(195): $ 648,787.00 the viralityof the Huntington Beach business community through sustainable business practices Business Improvement District Assessment(2%): $ 1,296,348.00 Members of the former Sustainable Tourism Committee thatare now part ofthe Sustainable TOTAL $ 1,945,135.00 Business Action Committee are as follows. Chair:Jenelle Godges Members:Suzanne Beukema,Steve Bone,Dave Carlberg,Jane DeLorenzo,Shirley Dettloff,Sue Gordon,Aaron Klemm,Nicole Llido,Chris Ann Lunghino,Marilee Movius I 36 SurfCityUSA.conn HBMVB 2010/2011 Annual Report 37 i Bureau Staff r . Steve Bone Bob Wentworth Christopher Anderson President&CEO VP,Sales&Marketing Director,Sales ! 1 p I .. r i Madison Fisher Nicole Llido Briton Saxton 4 Communications Manager Visitor Services Manager Film Commissioner HUNTINGTON T BEAC CALIPORNIA 1 MARKETING 6 VISITORS BUREAU SurfCityUSA.com i �, 301 Main Street,Ste.208 Huntington Beach,CA 92648 (714)969-34921(800)SAY-OCEAN Jamilaiahir Kelly Evans/Kevin Keller info@SurfCityUSA.com 't Office Manager Visitor Information Kiosk Staff www.SurfCityUSA.com _ 38 SurfCityUSA.com r For Additional Information: FI Huntington Beach Marketing and Visitors Bureau: www.surfcityusa.com 01 City of Huntington Beach: www.huntingtonbeachca.gov r Follow Us On Facebook: www.facebook.com/pages/Huntington- Beach-Historic-Resources-Board A Walking Tour Bibliography of Ebb & Flow, 100 Years of Huntington Historic DownLown Beach, by the Huntington Beach Historic Resources Board, 2009 HunLingLon Beach Credits Orange County Archives ' City of Huntington Beach Archives Huntington Beach Marketing and Visitors Bureau . Everyone who preserved, photographed and restored photographs of historic r Huntington Beach Note: Please do not disturb residents of the historic houses.They are private homes. .r All material,written and graphic, is the property of the Huntington Beach Historic Resources Board, g 02011,appointed by the city of Huntington Beach. HRB has made every effort to maintain the accu- racy of information presented in the brochure, but assumes no responsibility for errors,changes or omissions. Permission to reproduce any part of the Walking Tour must be obtained in writing from Presented the Huntington Beach Historic Resources Board, by the an advisory board to the City Council providing guidance and support on matters pertaining Hunting�.on Beach to historic issues. Historic Resources Board �g�ng the Past Lo the F� Asti t� fF� Welcome to downtown Downtown Huntington Beach Huntington Beach, a city with has a history beginning as a a history spanning centuries. sleepy beach, agricultural Nicknamed "Surf City USA®" city at the beginning of the for its over eight miles of 20th century to an oil boom beaches and breaking surf, town in the 1920s to today's Huntington Beach features one M vacationers' paradise. The of the largest recreational city's evolution can be piers in the world, public experienced on this walking parks, riding stables and tour through its eclectic array equestrian trails, a marina, a of buildings and sites. We wildlife preserve and an invite you to take this mile eight-mile biking, inline and a half peek into the past skating, jogging and walking and experience the history for trail along the ocean. yourself. Early Inhabitants European Settlement development.The HB Company, after the After a final oil strike in 1953,the purchase,entered into an agreement with fire department began clearing out oil Nine thousand years before While the explorer Juan Cabrillo the Pacific Electric Company,owner of the derricks within the city and the coast to Huntington Beach(HB) became Surf City claimed the area for Spain as early as Red Cars,to bring the electric rail through make room for the population explosion. USA,or even Huntington Beach,this area 1542, European settlement can be traced HB. With this, the city's name officially Douglas Space Center opened in 1963 in was inhabited by descendants of Asian to a Spanish soldier,Manuel Nieto,who in became Huntington Beach. north Huntington Beach. By 1965, with nomads who crossed the Bering Straights 1784 received a Spanish land grant of On July 4, 1904, the city's first approximately 6,800 employees, and migrated down the North American 300,000 acres as a reward for military Independence Day Parade took place, McDonnell Douglas had the largest continent along the west coast.This was services.Later Rancho Los Nietos,as he starting the city's longest-held community payroll in the city. Beginning in the late more than three thousand years before named his grant, was bought by Abel tradition.The parade commemorated the 1950s and continuing into the 1970s, the pyramids were built in Egypt,and even arrival of the first electric passenger train. Huntington Beach became one of the predates England's Stonehenge. These Incorporated in 1909, the city fastest growing cities in the US. first visitors to Huntington Beach found a might have been a sleepy, agricultural All the while, surfing in warm climate,food and water. R . , ' r+r _ beach resort town for years if it weren't for Huntington Beach grew along with the Standard Oil of California's "Discovery town.The first documented exhibition was yr Well" on May 24, 1920. Hundreds of oil at the Municipal Pier Inaugural wells sprang up almost over night and the Celebration in June 1914.George Freeth, city went from sleepy to sizzling. The a Hawaiian of Irish descent,was billed as population leapt from 1500 residents to the"man who can walk on water"for the Stearns and became the Stearns Rancho 7500 in just three months.Tent cities were event. In the 1920s, Hawaiian Duke Company in the 1850s. The company erected and more tiny cottages were Kahanamoku, a multiple Gold Medal raised cattle and horses in Huntington slapped together to house oil workers.At Olympian considered the father of surfing, Beach. In fact, Beach Boulevard was the same time, houses and other surfed under the HB pier. He was the first originally a cattle route.As cattle ranching structures were razed or moved to other surfer inducted into the Surfing Hall of declined, it was replaced by agriculture Fame. In 1955, the city's first surf shop + _ because the presence of peat in the wet Gordie's Surf Boards, opened under the `" • .'' soil made HB a fertile place for farming. S J ;�� fl •� A ' The zoth Century i- ! The first city name in the 20th century was Shell Beach for the littleneck t "' At Bolsa Chica in HB over 1000 clams in the sand. Later it became Pacific y .. cogstones made from a variety of City when a group of investors, the West materials have been found.It is not known Coast Land and WaterCompany(WCLW) when these stones came into use but the started promoting real estate and tourism. making of them seems to have stopped They envisioned a West Coast Atlantic around 3500 B.C. Also unknown is the City here. However by 1902 the parts of town to allow for in-city drilling. function of the cogstones although their Some houses were bought directly from good condition suggests they may have the Sears, Roebuck Catalog of Houses, been used for ceremonial or religious 1926,where for as low as$672 you could purposes. buy a five-room house kit,pick it up from a pier. Four years later, the West Coast The Tongva people, also known railway and either assemble the whole Surfing Championships,forerunner of the as Gabrielinos, whose lands stretched house yourself or hire someone to do it. OP Pro and US Open of Surfing, were from Topanga Canyon in Los Angeles to Previously some lots were given away held in Huntington Beach.Known as Surf Aliso Creek in Laguna Beach were the 77 with the purchase of a set of City USA, since the heyday of the sport, latest native peoples to inhabit the area. !" encyclopedias. the title became official in2004. No one knows exactly when they first The city went through a crisis Now Gel Ready To moved here, with dates ranging widely 7 y during the Great Depression in 1929, t x from 500 A.D.to as early as 1500 B.C.The Huntington Beach Company (led by followed by the devastating Long Beach Tongva people belonged to a language Henry Huntington)purchased Pacific City Earthquake of 1933. There was a tragic Step Back In Time stock known as Shoshonean. from WCLW.After that WCLW retained a flood in 1938 and in 1939 a hurricane j `�, few lots, but was no longer part of the city destroyed a 300-foot section of the pier. And Enjoy The YY a l k I 1. Begin at the Visitors Information Kiosk at 1906 as an elegant 18-room hotel. Civil War 14. Notice the beach cottage at 415 6th St.It 20. Built in 1916, ig the foot of the Huntington Beach pier. veterans who attended the Grand Army of the was moved to this site from the oil fields in the these brick and mortar Republic gatherings often stayed here.At the 1930s. Many houses were moved for safety ail cells are now used 2. The Huntington and of the 20th century,itwas a youth hostel. from dangerous oil fires or to make way for as freezer storage for Beach (HB) pier 11. 504 7th St. was built in 1905 and more drilling. nearby restaurants. h a s h a d a originally had a barn in back.The palm tree in Notice the original tumultuous history, front was planted in 1905 and continues to 15. The Community Bible Church,originally brick exterior of the from its beginnings thrive. Notice the original concrete block known as the First redone 1908 commercial architecture seen in 1904 as an un- sidewalk and the writing, Magnolia Ave, Baptist Church, was earlier in the tour. creosoted rough n cement. dedicated in 1906, pine construction to the one seen today that three years before HB 2 .This Deco/Moderns building at 411 Olive was dedicated in 1992 and is the longest was incorporated. This L -v was built during the oil boom years in1935and concrete municipal pier in the U.S.In the past, Nis one of the oldest was once the office of Dr. Hawes, a general Pacific storms destroyed the pier and buildings churches still standing in the city. practitioner who treated burns from oil fires.In on itthree times,in 1914,1938 and 1983.In thepp� 1 s.The Beach Court at 323-327 6th St.and the 1980s the HB International Surfing early 1900s the Pacific Electric (PE) Railway Museum was established here. Among the Building near the pier was a stop for PE's Red other courts like it provided residences during exhibits is one on the preservation of the old Cars. Railroad mogul Henry Huntington the rapid period of growth in the oil boom Surf Theater on HB's 5th St, demolished in �� ' dust ensured the cars ran through Huntington � _ _ — _ industry. These courts, built in 1923, are 1970s.The exhibit has vintage theater seats Beach to Newport Beach.In 1910 a Saltwater i� _ examples of Spanish Colonial Revival and screenings of classic surfing movies like Plunge and bath — u- — "Endless Summer" house were — constructed at the '- I 22. The United States Post Office, built in current site of Pier �, 1935 and restored in 1991, was the work of Plaza. The first _ ® � Architect Louis A.Simon.He also designed the y 1 r a i I e r 12. The Mid-Century Modern Main Street t � .r.,. c Federal Courthouse in downtown Los -" campground in Library was built in 1951 and designed by the - �._:.a.,e,.,E. Angeles.Inside are many original features and the nation was Los Angeles architecture firm of McLellan, ,(I historic pictures. located to the left MacDonald and Markwith.It features a marble •11 23. At 217 Main St. is the Talbert- ofthepier. entrance, floor-to-ceiling windows and is one Talbert- of the first examplesofinnovativeconcretetilt- architecture. Silent film star Leatherman Building, circa 1904. Originally 3. In 1939 the Pavalon Ballroom was erected Rudolph Valentino is said to haunt this court. Pioneer Feed&Fuel Co,it is one of the oldest where Duke's Restaurant now stands.In 1947 up construction. A grandfather clock in the commercial buildings in town. HB's first gas 17. The 1910 Craftsman bungalow at 317 pump was here. This Western False Front a Fun Zone f 51h St.has a large basement,quite unusual for building had many businesses based here complete with a \ a beach house,while 311 5th St.,built in 1931, including a Japanese market. It is currently Ferris wheel and is Zigzag Moderns. Longboards Restaurant and was restored in other attractions 1990.At 213 Main St isThe Sugar Shack,built were added on �;gr 18.218-220 5th St.are circa 1908 examples In 1918, and established as a restaurant in the site of what is of Neo-Classical Commercial architecture. now the pier 1967. This building has been host to P This building once housed the City Hall, Fire businesses including the Huntington Beach memorial plaque. V Department and City Jail. The facade was Sheet Metal Works (1919) and Huntington 4. In 1905 the Huntington Beach Company redone in the 1930s but later on in the tour the Beach Electric(1924). had offices in this block. Headed by Henry original brick exterior can be seen.210 5th St., Huntington,the company was responsible for now Luggati's restaurant,was built circa 1920 24.At the corner of Main and Walnut the site much of the early development of the city.By and was both the city's garage and part of an in 1928 was Standard Market.Note the plaque 1910, this block also contained the Ocean library was built by the HB auto dealership.In the 1930s and'40s it was a at HISS Clothing Store.Around the corner at Wave Hotel, with High School Class of 1915. bowlingalley. the restaurant's entrance find an informative the Crescent plaque aboutthe market's history. Bernard Schecter has been 19. The Shank House, a two-story Theater located coming in foroverl7yearsto Craftsman Bungalow,was built in 1913 for Dr. below the hotel. wind itweekly. George Shank, one of the first doctors in HB. J The only original This bungalow was moved from its original :Ty building, circa 13. The library sits on Triangle Park. First M 1 9 0 5 , s t i I I used as a park in 1912, it was a baseball location on 20th St. to here around 1926. r e m a i n i n g diamond surrounded by signboards with T h e H B � Redevelopment houses the El advertisements promoting the city. It was Agency obtained Yi Don liquor store and Papa Joe's Pizza. Eight deeded to HB in 1917 by the Huntington Beach the property in 2004 IL original apartments on the second floor are Company. for use as a police ` still rented out, substation. i �l 11 5.On 5th St.the entrance to the Shorebreak 25. Across the street at 127 Main the Streamline Moderns buildinq,circa 1935,now I I Beach Island,was originally the HB Cut Rate Theatre. Built in 1925, it was originally called Drugs. It was built during the city's second Scott's Theater then the Roxie. In 1941 it became the Surf Theater,but was demolished oil boom. in the mid- 1970s to allow for future ---- Walking Tour Route development. Seats from the theater can be National Register of t > seen later in the tour at the Surfing Museum. Historic Places Public Parking 6. The M.E. Helme House Furnishing Co. ® Public Restrooms building, built in 1904, is an example of early 20th Century Western False Front architecture. The great granddaughter of ACACIAAVENUE r Matthew Helme and her husband run the ( � y antique store ""� there, and live 26. At 117 Main St. is Perq's Tavern, i n t h e j originally the Pacific City School (1905). _ Helme/Worthy Around 1914 it was rebuilt as the real estate __• house. Both I II I I i offices of Seely&Levering.After the discovery E nf. Helme buildings 7�L� �- --- - ��� 'ys of oil in HB in 1920 and are listed On PECAN AVENUE l,P the arrival of l.} sThe National I FFa thousands of oil Registry. Look roughnecks," H.F down at the rings for hitching the horses. Linder bought the building in 1922, ._ 7. At 128 6th Street is the Helme/Worthy r turning it into Palace House, an example of modified Queen Anne Pool Hall on the first floor and the Palace Hotel Clapboard architecture, built in 1901 in Santa G E on the second. It remained a pool hall under Ana.Matthew Helme purchased the house in I ___ ___� different names until 1952 when Brenneman 1904 and moved I I Photography Studios moved in. In the 1960s it here.He was a _ i i n the Hall family ran a photography studio on the member of the N ground floor and lived upstairs. first board of ( _ 'f i ;U M ou p trustees In "4 + Im m m Irn m Huntington LL Beach and its fOUfih mayor. ►- I OLIVE AVENUE I I Helme fought for the city's incorporation and worked for the development of a fire department, street lighting and a water system. The building is < 'e being renovated by the Worthy family,who still Q I I livesthere. 8. Examples of California Bungalow --VAalITkVENUE _ --- --- --- ---- --t I 27. Pierside Pavilion is where the legendary architecture built in 1922 are seen at215 8th St p and 227 8th St. Bungalows like these once i i� Golden Bear once stood. O ened in 1929, it filled the downtown area.Notice the capped off I I o was demolished in 1986 to make way for I I downtown redevelopment. It was an blue oil well and oil tank behind the fence. I I u I � I p entertainment venue featuring stars such as 9. On 310 8th Street and Olive Street is The i �- i ® rn N Linda Ronstadt,Ado Guthrie, Robin Williams, First Church of Christ Science building - --- - L The Doors, Steve Martin and Jerry Garcia, constructed in 1928.It is an example of Period PACIFIC COAST HIGHWAY i among many others. Revival Church architecture. The grass parking lot was patterned after grass lots at 0 I N� We Hope You Knott's Berry Farm. v_ 10. The spacious p I N Enjoyed This Small Evangeline Hotel at in 19St.5. This Glimpse Of Our in 1905. This �---- Craftsman-style building opened in Historic DowfiLown 1 I 1 I