HomeMy WebLinkAboutOrdinance No 3459 - Parking Meter Zone Fees - Increase Fees -- M.. LAs��3� Y�1►�'�
Council/Agency Meeting Held: OS— 1S— 00
Deferred/Continued to:
Approved ❑ Conditionally Approved ❑ Denied _
Qc'L Ity ClewrkVSignature
Council Meeting Date: May 15, 2000 Department ID Number: AS 00-024
CITY OF HUNTINGTON BEACH
REQUEST FOR COUNCIL ACTION
C- 24
SUBMITTED TO: MAYOR AND CITY COUNCIL MEMBERS
SUBMITTED BY: RAY SILVER, City Administrators/ -� -
r---7.r
PREPARED BY: JOHN REEKSTIN, Administrative Services Director/e D
SUBJECT: APPROVE ORDINANCE AMENDING PARKING METER ZONE
FEES aRD, NO. 3151
Statement of Issue,Funding Source,Recommended Action,Alternative Action(s),Analysis,Environmental Status,Attachment(s)
Statement of Issue: Should the City increase the fees for the Main Street meters?
Funding Source: Fees and charges represent major revenue to offset the operational and
capital costs for the business parking infrastructure.
Recommended Action: Increase the rate for the Main Street meters by:
(1) Approving Ordinance No. 3459 amending the Main Street meter fees (2nd Reading).
Alternative Action(s):
(1) Do not amend fees for the Main Street meters.
Analysis:
The council amended the ordinance to reduce the Main Street meter fees to $1.50 per hour
on May 1, 2000. This is the second reading of the ordinance which is up for adoption.
�� C
'QUEST FOR COUNCIL AC'k .JN
MEETING DATE: May 15, 2000 DEPARTMENT ID NUMBER: AS 00-024
Environmental Status: Notification letter will be sent to Coastal Commission staff informing
them of Council action.
Attachment(s):
City Clerk's
Page Number No. Description
1 Ordinance
RCA Author: M. Lamb
RCA Meters 05 15 00 -2- 05/03/00 3:53 PM
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LEGISLATIVE DRAFT
10.60.020 Times and coins deposited prescribed. The parking time allowed following deposit of
such coins as provided in this chapter,the hours during which such deposits are required, and the
directions which shall appear on the parking meters, shall be as follows:
(a)Business Zones
(1)Within the business zone, city parking meters shall be installed to show legal parking for a
maximum of one hour after deposit of six (6) twenty-five cent coins. Meters on Main
Street shall be installed to show legal parking for a maximum of one (1) hour after
deposit of six (6) twenty-five cent coins. twe (2)hours aftef deposit of one (1)twenty five
..t e n f a period of ten (IQ).... ,.tee
(2)Twenty-four-minute meters shall be placed within this zone in specific locations to be
determined by the Director of Community Services. Coins shall be placed in such meters from
6:00 AM to 12:00 AM daily, including Saturdays, Sundays, and holidays.
(b)Residential Zones
(1)Within the residential zone, 120-minute and twelve-hour meters shall be installed to show
legal parking for a period of one (1)hour after deposit of six(6)twenty-five cent coins.
(2) Sixty-minute; 120-minute, and twelve-hour meters shall be placed within this zone in specific
locations to be determined by the Director of Community Services. Coins shall be placed in such
meters from 6:00 AM through 12:00 AM daily, including Saturdays, Sundays, and holidays. A
fee of five dollars($5) shall be charged for annual visitor permits to park in residential metered
zones (maximum two [2] permits per household).
(c)Recreational Zones
(1)Within Zones A,B, C, F, and G,twelve-hour meters shall be installed to show legal parking
for a period of one (1)hour after deposit of six(6)twenty-five cent coins.
(2)Zone D is a thirty-minute parking lot with no parking meters.
(3)Within Zone E, thirty-minute meters shall be installed to show legal parking after deposit of
one (1)twenty-five cent coin.
(4)Within Zone H, a Park and Pay System shall be installed to show legal parking for a period of
one(1)hour after deposit of$1.50.
(5)Thirty-minute, sixty-minute, 120-minute, and twelve-hour meters shall be placed within
recreational zones in other specific locations to be determined by the Director of Community
Services. Coins shall be placed in such meters from 6:00 AM through 12:00 AM daily, including
Saturdays, Sundays, and holidays. The Director may determine that certain recreational zone
parking lots may require an earlier or later curfew for safety or other purposes.
3
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513100
ORDINANCE NO. 3459
AN ORDINANCE OF THE CITY OF HUNTINGTON BEACH AMENDING THE
HUNTINGTON BEACH MUNICIPAL CODE BY AMENDING SECTION
10.60.020 THEREOF RELATING TO PARKING METERS
The City Council of the City of Huntington Beach does hereby ordain as follows:
SECTION 1. That Section 10.60.020 of the Huntington Beach Municipal Code
is amended to read as follows:
10.60.020 Times and coins deposited prescribed. The parking time allowed following
deposit of such coins as provided in this chapter, the hours during which such deposits
are required, and the directions which shall appear on the parking meters, shall be as
follows:
(a) Business Zones
(1) Within the business zone, city parking meters shall be installed to show legal parking
for a maximum of one (1)hour after deposit of six (6) twenty-five cent coins. Meters on
Main Street shall be installed to show legal parking for a maximum of one (1)hour after
deposit of six (6) twenty-five cent coins.
(2) Twenty-four-minute meters shall be placed within this zone in specific locations to be
determined by the Director of Community Services. Coins shall be placed in such meters
from 6:00 AM to 12:00 AM daily, including Saturdays, Sundays, and holidays.
(b)Residential Zones
(1) Within the residential zone, 120-minute and twelve-hour meters shall be installed to
show legal parking for a period of one(1)hour after deposit of six (6) twenty-five cent
coins.
(2) Sixty-minute, 120-minute, and twelve-hour meters shall be placed within this zone in
specific locations to be determined by the Director of Community Services. Coins shall
be placed in such meters from 6:00 AM through 12:00 AM daily, including Saturdays,
Sundays, and holidays. A fee of five dollars ($5) shall be charged for annual visitor
permits to park in residential metered zones (maximum two [2] permits per household).
(c)Recreational Zones
(1)Within Zones A,B, C,F, and G, twelve-hour meters shall be installed to show legal
parking for a period of one(1)hour after deposit of six (6) twenty-five cent coins.
(2)Zone D is a thirty-minute parking lot with no parking meters.
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(3) Within Zone E, thirty-minute meters shall be installed to show legal parking after
deposit of one (1)twenty-five cent coin.
(4) Within Zone H, a Park and Pay System shall be installed to show legal parking for a
period of one (1)hour after deposit of$1.50.
(5) Thirty-minute, sixty-minute, 120-minute, and twelve-hour meters shall be placed
within recreational zones in other specific locations to be determined by the Director of
Community Services. Coins shall be placed in such meters from 6:00 AM through 12:00
AM daily, including Saturdays, Sundays, and holidays. The Director may determine that
certain recreational zone parking lots may require an earlier or later curfew for safety or
other purposes.
SECTION 2. This ordinance shall take effect thirty days after its adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the 15th -day of May , 2000.
Mayor
ATT T: APPROVED AS TO FORM:
City Clerk �"�City Attorney
REVIEWED AND APPROVED: INITIATED AND APPROVED:
6&2v - I P&
City Adfiiinistrator rector of Administrative Services
2
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Ord. No. 3459
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, CONNIE BROCKWAY, the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing ordinance was read to said City Council
at a regular meeting thereof held on the 1st day of May, 2000, and was again read to
said City Council at a re ular meeting thereof held on the 15th day of May, 2000, and
was passed and adopted by the affirmative vote of at least a majority of all the members
of said City Council.
AYES: Julien, Sullivan, Harman, Garofalo, Green, Dettloff, Bauer
NOES: None
ABSENT: None
ABSTAIN: None
I,Connie Brockway CITY CLERK of the City of
Huntington Beach and ex-officio Clerk of the City Council,
do hereby certify that a synopsis of this ordinance has been
published in the Independent on
,19
In accordance with the City Charter of said City City Clerk and ex-officio Gkt4rk
Connie Brockway City Clerk of the City Council of the City
Deputy City Clerk of Huntington Beach, California
G/ordinanc/ordbkpg
5/16/00
J
RCA1 ,OUTING §HEET
INITIATING DEPARTMENT: Administrative Services
SUBJECT: APPROVE ORDINANCE AMENDING MAIN STEET
METER FEES (2nd READING)
COUNCIL MEETING DATE: May 15, 2000 7
RCA ATTACHMENTS STATUS
Ordinance (w/exhibits & legislative draft if applicable) Not Attached (Explain)
Resolution (w/exhibits & legislative draft if applicable) Not Applicable
Tract Map, Location Map and/or other Exhibits Not Applicable
Contract/Agreement (w/exhibits if applicable)
(Signed in full by the City Attorney) Not Applicable
Subleases, Third Party Agreements, etc.
(Approved as to form by City Attorney) Not Applicable
Certificates of Insurance (Approved by the City Attorney) Not Applicable
Financial Impact Statement (Unbudget, over $5,000) Not Applicable
Bonds (If applicable) Not Applicable
Staff Report (If applicable) Not Applicable
Commission, Board or Committee Report (If applicable) Not Applicable
Findings/Conditions for Approval and/or Denial Not Applicable
EXPLANATION FOR MISSING ATTACHMENTS
Attorney's unavailable for signature of revised Ordinance until Monday, May 8th. .7
REVIEWED RETURNED FORWARDED
Administrative Staff S 4r`/1` ( ) ,( -et(--
Assistant City Administrator (Initial) ( ) )
City Administrator (Initial)
City Clerk ( )
EXPLANATION. FOR RETURN OF ITEM:
(Below • . For
RCA Author: M. Lamb
Council/Agency Meeting Held:
Deferred/Continued to:
13 Approved ❑ Conditionally Approved ❑ Denied
City Clerk's Signature
FCouncil Meeting Date: May 01, 2000 Department ID Number: AS 00-022
Approved Introduction AS AMENDED to reduce parking meter rate to $1. 50/hr.
May 1, 2000 (7 o) CITY OF HUNTINGTON BEACH
REQUEST FOR COUNCIL ACTION
cm G
SUBMITTED TO: HONORABLE MAYOR AND CITY COUNCIL MEMBERS n _
SUBMITTED BY: RAY SILVER, City Administrator
PREPARED BY: JOHN REEKSTIN, Administrative Services Directorf
SUBJECT: APPROVE ORDINANCE AMENDING PARKING METER ZONE ='
FEES
Fstatement of Issue,Funding Source,Recommended Action,Alternative Action(s),Analysis,Environmental Status,Attachment(s)
Statement of Issue: Should the City increase the business metered parking zones?
Funding Source: Fees and charges represent major revenue to offset the operational and
capital costs for the business parking infrastructure.
Recommended Action: : Approve the rate for the business zone meters by:
1. Approving Ordinance No. 3459 amending business parking meter zone fees (2"d
Reading).
Alternative Action(s):
1. Do not amend fees and charges for the Main Promenade Parking Structure or the
business zone meters.
2. Amend Ordinance No. 3459 to remove the Main Street Meter rate of $2.00 per hour
and Approve the rate of$1.50 per hour for the entire business zone (1st Reading)
Analysis:
This matter was continued from the April 17, 2000 Council meeting. This is the second
reading of the ordinance which is up for adoption.
C - �
. -cQUEST FOR COUNCIL AC'. .JN
MEETING DATE: May 01, 2000 DEPARTMENT ID NUMBER: AS 00-022
Environmental Status: Notification letter will be sent to Coastal Commission staff
informing them of Council action.
Attachment(s):
City Clerk's
. . - Number No. Description
1. Ordinance
RCA Author:
DocumenU -2- 04/25/00 3:51 PM
ORDINANCE NO. 3459
AN ORDINANCE OF THE CITY OF HUNTINGTON BEACH AMENDING THE
HUNTINGTON BEACH MUNICIPAL CODE BY AMENDING SECTION
10.60.020 THEREOF RELATING TO PARKING METERS
The City Council of the City of Huntington Beach does hereby ordain as follows:
SECTION 1. That Section 10.60.020 of the Huntington Beach Municipal Code
is amended to read as follows:
10.60.020 Times and coins deposited prescribed. The parking time allowed following
deposit of such coins as provided in this chapter, the hours during which such deposits
are required, and the directions which shall appear on the parking meters, shall be as
follows:
(a) Business Zones
(1) Within the business zone, city parking meters shall be installed to show legal parking
for a maximum of one (1)hour after deposit of six (6)twenty-five cent coins. Meters on
Main Street shall be installed to show legal parking for a maximum of one (1) hour after
deposit of eight (8) twenty-five cent coins.
(2) Twenty-four-minute meters shall be placed within this zone in specific locations to be
determined by the Director of Community Services. Coins shall be placed in such meters
from 6:00 AM to 12:00 AM daily, including Saturdays, Sundays, and holidays.
(b)Residential Zones
(1) Within the residential zone, 120-minute and twelve-hour meters shall be installed to
show legal parking for a period of one (1)hour after deposit of six (6) twenty-five cent
coins.
(2) Sixty-minute, 120-minute, and twelve-hour meters shall be placed within this zone in
specific locations to be determined by the Director of Community Services. Coins shall
be placed in such meters from 6:00 AM through 12:00 AM daily, including Saturdays,
Sundays, and holidays. A fee of five dollars (S5) shall be charged for annual visitor
permits to park in residential metered zones (maximum two [2] permits per household).
(c)Recreational Zones
(1) Within Zones A, B, C, F, and G, twelve-hour meters shall be installed to show legal
parking for a period of one (1)hour after deposit of six (6) twenty-five cent coins.
(2) Zone D is a thirty-minute parking lot with no parking meters.
1
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(3) Within Zone E, thirty-minute meters shall be installed to show legal parking after
deposit of one (1)twenty-five cent coin.
(4) Within Zone H, a Park and Pay System shall be installed to show legal parking for a
period of one (1)hour after deposit of$1.50.
(5) Thirty-minute, sixty-minute, 120-minute, and twelve-hour meters shall be placed
within recreational zones in other specific locations to be determined by the Director of
Community Services. Coins shall be placed in such meters from 6:00 AM through 12:00
AM daily, including Saturdays, Sundays, and holidays. The Director may determine that
certain recreational zone parking lots may require an earlier or later curfew for safety or
other purposes.
SECTION 2. This ordinance shall take effect thirty days after its adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the day of 52000.
Mayor
ATTEST: APPROVED AS TO FORM:
City Clerk -h-City Attorney
REVIEWED AND APPROVED: ] ITIATED A2M APPROVED:
aai=e7
City�A ninistrator ire f4o �amirnistrative Services
2
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Ordinance No. 3459
LEGISLATIVE DRAFT
10.60.020 Times and coins deposited prescribed. The parking time allowed following deposit of
such coins as provided in this chapter,the hours during which such deposits are required, and the
directions which shall appear on the parking meters, shall be as follows:
(a)Business Zones
(1)Within the business zone, city parking meters shall be installed to show legal parking for a
maximum of one hour after deposit of six (6) twenty-five cent coins. Meters on Main
Street shall be installed to show legal parking for a maximum of one (1) hour after
deposit of eight(S) twenty-five cent coins. m,e "`Lours after-deposit of one (1)twent-
fiye e nt a n for-, period of ten (10)minutes.
(2)Twenty-four-minute meters shall be placed within this zone in specific locations to be
determined by the Director of Community Services. Coins shall be placed in such meters from
6:00 AM to 12:00 AM daily, including Saturdays, Sundays, and holidays.
(b)Residential Zones
(1)Within the residential zone, 120-minute and twelve-hour meters shall be installed to show
legal parking for a period of one (1)hour after deposit of six(6)twenty-five cent coins.
(2) Sixty-minute, 120-minute, and twelve-hour meters shall be placed within this zone in specific
locations to be determined by the Director of Community Services. Coins shall be placed in such
meters from 6:00 AM through 12:00 AM daily, including Saturdays, Sundays, and holidays. A
fee of five dollars ($5) shall be charged for annual visitor permits to park in residential metered
zones(maximum two [2] permits per household).
(c)Recreational Zones
(1)Within Zones A,B, C,F,and G,twelve-hour meters shall be installed to show legal parking
for a period of one(1)hour after deposit of six(6)twenty-five cent coins.
(2)Zone D is a thirty-minute parking lot with no parking meters.
(3)Within Zone E,thirty-minute meters shall be installed to show legal parking after deposit of
one (1)twenty-five cent coin.
(4)Within Zone H, a Park and Pay System shall be installed to show legal parking for a period of
one (1)hour after deposit of$1.50.
(5)Thirty-minute, sixty-minute, 120-minute, and twelve-hour meters shall be placed within
recreational zones in other specific locations to be determined by the Director of Community
Services. Coins shall be placed in such meters from 6:00 AM through 12:00 AM daily, including
Saturdays, Sundays, and holidays. The Director may determine that certain recreational zone
parking lots may require an earlier or later curfew for safety or other purposes.
3
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4/12/00
RCA ' ,OUTING 9HEET
INITIATING DEPARTMENT: Administrative Services
SUBJECT: H6srri& Meter_Eee Ordinancef/
COUNCIL MEETING DATE: f-May 1';2-0001
RCA ATTACHMENTS STATUS
Ordinance (w/exhibits & legislative draft if applicable) Attached
Resolution (w/exhibits & legislative draft if applicable) Not Applicable
Tract Map, Location Map and/or other Exhibits Not Applicable
Contract/Agreement (w/exhibits if applicable)
(Signed in full by the City Attorney) Not Applicable
Subleases, Third Party Agreements, etc.
(Approved as to form by City Attorney) Not Applicable
Certificates of Insurance (Approved by the City Attorney) Not Applicable
Financial Impact Statement (Unbudget, over $5,000) Not Applicable
Bonds (If applicable) Not Applicable
Staff Report (If applicable) Not Applicable
Commission, Board or Committee Report (If applicable) Not Applicable
Findings/Conditions for Approval and/or Denial Not Applicable
EXPLANATION FOR MISSING ATTACHMENTS
REVIEWED RETURNED FORWARDED
Administrative Staff ( ) ham)
Assistant City Administrator (Initial) ( ) (s(TI7 MOD
City Administrator (Initial)
City Clerk ( )
EXPLANATION FOR RETURN OF ITEM:
SpaceOnly)
RCA Author: M. Lamb
,�:;��t'
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_____---
CITY OF HUNTINGTON BEAt H
MEETING DATE: APRIL 3, 2000 DEPARTMENT ID NUMBER: AS 00-017
Council/Agency Meeting Held: y—3r co
Deferred/Continued to:
Approved ❑ Conditio ally Approved ❑ Denied _
54W40), DovtQw W • ov. City k's Signature
Council Meeting Date: APRI 3, 2 00 Department ID Number: A&g00=b17
v �`
CITY OF HUNTINGTON BEACH - =-==�
REQUEST FOR COUNCIL ACTION �r
SUBMITTED TO: MAYOR AND CITY COUNCIL MEMBERSSUBMITTED BY: �OWRA71_E
AY SILVER, City Administrator -'
PREPARED BY: JOHN REEKSTIN, Administrative Services Director's
SUBJECT: ADOPT RESOLUTION AMENDING A PORTION OF THE PARKING
FEE SCHEDULE PERTAINING TO THE MAIN PROMENADE
PARKING STRUCTURE, AND APPROVE ORDINANCE AMENDING
PARKING METER ZONE FEES
Statement ofissue,Funding Source,Recommended Action,Alternative Action(s),Analysis,Environmental Status,Attachments)
Statement of Issue: Should the City increase parking fees and charges for FY 99/00
pertaining to the Main Promenade Parking Structure and the business metered parking
zones to bring the City Council's goal of a self-sufficient parking structure within range of less
than $100,000 support from the general fund?
Funding Source: Fees and charges represent major revenue to offset the operational and
capital costs for the Main Promenade Parking Structure and business parking meter zones.
Recommended Action: Approve the staff recommendation for fees for Main Promenade
Parking Structure and business zone meters by:
1. Adopting Resolution 201X-31 amending a portion of the fee schedule for the
Community Services Department pertaining to the Main Promenade Parking Structure;
and
2. Approving Ordinance 345 amending business parking meter zone fees.
3. Directing Administrative Services to complete an annual review of the Main Promenade
Parking Structure and return to City Council with financial status and any
recommendations for fee rate adjustments.
RCA Parking -2- 03/27/00 12:33 PM
REQUEST FOR COUNCIL ACTION
MEETING DATE: APRIL 3, 2000 DEPARTMENT ID NUMBER: AS 00-017
Alternative Action(s):
1. Approve Alternate Proposal of fee rates as delineated in the executive summary of the
attached study report.
2. . Do not amend fees and 'charges for the Main Promenade Parking Structure or the
business zone meters.
-Analysis: On July 15, 1999,.the City Council approved an "W item that directed staff to
review the operations of the Main Promenade Parking Structure and submit a plan back to
City Council that would make the structure a completely self-sufficient operation, including
operating and debt service costs. The city staff, building on the independent analysis of the
structure completed by Geis/Hennessey in November of 1998, is submitting the attached
study as a basis for the fee modifications (Attachment#1).
To understand the financial target for recovery, the following is a "full cost" summary of the
parking structure:
Main Promenade Expense & Income
Statement FY 1997/98 FY 1998/99
Revenue $504,000 $489,400
Expenses
Consolidated Operating Cost $225,000 $230,000
Allocated Debt Service $600,000 $600,000
Net Income(Deficit) ($321,000) ($340,600)
The focus of the study was to examine how the parking structure is being used and how to
set a course that will enable a balance of the infrastructure burden between the public, the
business owners, and the visiting consumer. The rate schedule and the associated
validation programs should be designed to encourage different parking behaviors in visiting
patrons to use the parking appropriate to their planned activity in the district. The most
convenient parking, i.e. Main St. meters, should be reserved for short-term activities (less
than 1 hour) such as shopping and the longer-term activities (greater than 1 hour) such as
movies and eating should be directed to the parking structure.
There are three (3) main business areas the study centers on:
1. Validation Program
An integrated validation program can be part of a total economic package to bring and
maintain business activity during its start up period within a downtown area. Last year, the
City of Huntington Beach sold over '/2 million validations broken down into various
categories. The following tables give a quick summary of the program composition:
RCA Parking -3- 03/27/00 11:42 AM
REQUEST FOR COUNCIL ACTION
MEETING DATE: APRIL 3, 2000 DEPARTMENT ID NUMBER: AS 00-017
The Total Number of Validations sold during FY98/99:
2-Hour Validations Employee Validations Total
No. Revenue No. Revenue No. Revenue
422,949 $105,737 92,909 1 $23,227 515,858 $128,964
The User Breakdown of the Validation program during FY98/99 (See Color Chart in Report):
Ruby's Edwards I Employee IDowntown 24-Hr Fitness I Total*
25,793 39,205 1 92,909 1 150,115 1 207,836 1 515,858
If the City were able to achieve full revenue recovery on the validations sold in FY 98/99, the
total income would have been over $2.3 million. The City, however, only captured $128,964
or only 5.5% of the potential fees.
General consensus from the International Parking'Institute (IPI) and other associations is
that when a validation program is instituted, the smallest credit increment allowed by the
market segment should be used. Based upon retail space, the recommended increment is
M hour. Retail areas need a high turnover in parking to ensure the greatest customer
participation in the most convenient spaces. This basis also spreads the burden of parking
infrastructure cost more evenly across all participants in the district. The average maximum
credit on a national level as stated from IPI is the use of a 1-hour credit.
Based upon preliminary information from the Plaza Almeria Parking Structure Operators,
they will be establishing their rates at$1.00 per Y2 hour (no maximum) and will be validating
for their businesses at a rate of 50% as compared to the city's validation rate of 93.6%.
Further, for Employee and Employer use of the parking structure, the recommended
approach is to use an electronic card or paper pass system for both convenience to the users
and the reduction in administration costs. The current trend in this portion of the program
indicates a 20% increase in the first three months of the fiscal year, which suggests probable
misuse. The City has an existing employee monthly pass that is a more controllable method
and still provides for a substantial discount at 40 cents a day.
Validation Recommendations:
• Move from a 2-hour validation to a 1-hour validation increment credit to bring our program
more in alignment with our business district activity. Maintain validation cost at 25 cents
.per time increment.
• Encourage Employees and Employers to use the Month Pass system at a nominal 40
cents per day. Move Employee Validations to $1.00 per day and the Monthly Pass to $12
per month.
• Eliminate the 20% discount for customer validations for DMA paid members.
• Projected additional revenue between $100,000 to $145,000 annually.
RCA Parking -4- 03/27/00 2:56 PM
J
REQUEST FOR COUNCIL ACTIVN
MEETING DATE: APRIL 3, 2000 DEPARTMENT ID NUMBER: AS 00-017
2. Main Parking Structure
In the-rates approved-by City Council on February 9, 1999, the fees charged were broken
into a winter.and summer rate structure. -Based. upon the.number, of cars parking .in the
:structure over this past year, there was no.significant change..in.-the-previous_year's numbers
that would indicate that lower.rates had any effect in the use of the structure. The other
structures in the area charge $1.00 per 'h hour.
Parking Structure Recommendation
Move the parking structure rates at the Main Promenade back to a year round rate of
$1.00 per 'h hour with a $7.00 Maximum.
3. Main Street Business Meters
As stated previously, how the meters within the zone are set on a price per hour basis has a
significant impact on how visiting patrons will respond and where they will go to park. In a
retail zone, it is imperative to have as high a turnover rate as possible in the meters adjacent
to the storefronts to maximize visibility and new customers. The lowest rate for the consumer
currently is the meter right on Main Street. In effect, this action is turning hundreds and
.possibly thousands of,visitors away .from the downtown area because those. patrons desire
high convenience, have.a low frustration tolerance, and have a specific purpose for coming.
It is standard parking practice to price the zone of most convenience with the highest rate
and then incrementally lower as the proximity to the business area increases.
Main Street Business Meter Recommendation
• Increase Main Street Business Zone Meters to $1.50 per hour in alignment with the rates
within the entire district and beach zone.
In summary, the above changes will not completely make the Main Promenade Structure
self-sufficient by approximately $70,000. It is important to make adjustments that will allow
the City to understand the impacts and to create, as much as possible, an equity balance.
Staff, as part of this RCA, does recommend that these rates need to be reviewed on an
annual basis and adjusted to slowly achieve full cost recovery for the Main Promenade
Parking Structure.
RCA Parking -5- 03/27/00 1:42 PM
REQUEST FOR COUNCIL ACTIN
MEETING DATE: APRIL 3, 2000 DEPARTMENT ID NUMBER: AS 00-017
Environmental Status: Not Applicable
Attachment(s):
City Clerk's
Page Number No. Description
1. 2000 Downtown Parking Fee Study ;
2. Resolution No Epoo — 3
3. Ordinance No
RCA Author: M. Lamb
RCA Parking -6- 03/27/00 11:42 AM
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t 11 I
MOTION:
I move that Administration bring to the Council within 30 days a financial program
which will make the downtown parking structure self--sufficient.
RB:lp
xc: Connie Brockway, City Clerk
Ray Silver, City Administrator
Melanie Fallon, Assistant City Administrator
FA,
" CITY OF 'HUNTINGTON 13EACH
HUHTMTOH BEACH
CITY COUNCIL COMMUNICATION
16
TO: Honorable Mayor and City Council Members
FROM:,t Ralph Bauer, City Council Member
DATE: July 15, 1999
SUBJECT: "H"Item for the July 19, 1999, City Council Meeting
Financial Self-Sufficiency of the Downtown Parking
Structure
ISSUE:
About five years ago, I discovered that the downtown parking structure had an income
which was insufficient to cover the debt service and maintenance. The annual subsidy by
the General Fund was about$400,000. Thus, in the last five years the city has lost about
$2,000,000. This is particularly bothersome when; a)the city staff repeatedly assured me
a program can be put in place where the income would cover the costs and;b) a
consultant indicates that the income from the parking structure was inelastic,that is the
number of parked cars is not impacted by what we charge, within certain limits.
Most recently, a scheme was presented to the Council which would increase the annual
revenue by about $300,000 per year or$25,000 per month.
In reviewing the income for the parking structure for May and June, the first two months
of the new scheme, it should be noted that the increased income in May was $4,279 and
for June $7,686. These numbers are a far cry from the $25,000 per month needed to raise
the income $300,000 annually. It is thus reasonable to assume that the current scheme is
unable to cover all costs of the.parking structure.
If a majority of the City Council wishes to continue to subsidize the parking structure,.
then there should be a vote to that effect.
I am opposed to that subsidy, since a competent expert in the field has told us it is not
necessary to subsidize the parking structure and the number of autos(customers and
visitors)will not decrease if we increase parking charges within reasonable limits.
Parenthetically, I should point out that the situation in the structure is even somewhat
worse than anticipated because the year to date income this year is about $15,000 worse
than last year.
EXECUTIVE SUMMARY
NEW DOWNTOWN PARKING FEE RECOMMENDATIONS
Current Operational Basis Proposed Operation Basis Alternate Operation Basis
Main Promenade Rates Main Promenade Rates Main Promenade Rates
- First 15 min.Free - First 15 min.Free - First 15 min.Free
- Winter—50c/'/zhr with$5 Max - Year Round— 1.00/'/2hr with$7 Max - Year Round— 1.00/'%hr with$7 Max
- Summer— 1.00/'/zhr with$7 Max
- 2-hr Validations @ 25 cents each - 1-hr Validations @ 25 cents each - 1-hr Validations @ 50 cents each
- Employee Validations @ 25 cents - Employee Validations@ 1.00 per day - No Employee Validations
per day
- Monthly Pass=$10 - Monthly Pass=$12(40 cents per day) - Monthly Pass=$15(50 cents per day)
- 20%discount to DMA paid - No discount on validations - No discount on validations
members
- Main Street Meters=$1.00/hr - Main Street Meters=$1.50/hr - Main Street Meters=$2.00/hr
Standardize all other Meters at Standardize all other Meters at
$1.50/hr $1.50/hr
Projected Additional Revenue with New Rates
Proposed.Basis Alternative Basis
(1) Flat Year Round Rate for Main Promenade Parking Structure $ 90,000 $ 90,000
(2) Implementation of the new 1-hr Validation Program @ 25 cents $ 95,000 @ 50 cents $190,300
(3) Increase Main Street Meters @$1.50/hr and all others @$1.50/hr $ 36,000 Main St $ 52,000
@$2.00/hr
(4) Increase Employee Validations @ 1.00/hr 50,00 Eliminate 36,00
Total Additional Revenue $271,000 $368,300
Total MP Revenue Defit $34( 0,600) $34( 0,600)
Total Difference ($ 69,600) 27,700
Page 1 M.Lamb
Downtown Parking Fee Study
PURPOSE
The purpose of this study is to look at the current financial plan for the city-owned parking areas in
the downtown district,including the Main Promenade Structure,and to outline specific .
recommendations that would allow the parking district to be self-sufficient.
BACKGROUND
In order to present a comprehensive picture of this district,a"holistic"approach to examine each
inter-relational aspect needs to be understood and how it will impact the adjacent component. The
City.should;without a:doubt,be able.to.make:significant progress in covering all its costs and
maintain a balance in supporting businesses to grow. The focus needs to be on how to encourage
different behaviors in the visiting patrons to use the parking appropriate to their planned activity in
the district. The most convenient parking,i.e.Main St.meters,should be reserved for short-term
activities such as shopping and the longer-term activities.such as movies and eating should be
directed to the parking structure.
To understand the financial target,the following is a"full cost"summary of the parking structure:
Main Promenade Expense&
Income Statement FY 1998/99
Revenue $489,400
Expenses
Consolidated Operating Cost $230,000
Allocated Debt Service $600,000
Net Income ($340,600)
I. MAIN PROMENADE
The parking study completed by Gies(D Hennessey,November 1998,shows that cost recovery rate
increases for the downtown parking districts can be implemented without affecting the current
demand for parking. The average daily peak occupancy for the structure is approximately 30%or
245 spaces out of a total of 815. While the total auto count through'the Main Promenade increased
upwards by 30%in 1998,the revenue tied to that activity moved only 3%. The reason is due to the
number of parkers that pay nothing to park in this facility has risen from 69%to roughly 77%of the
total traffic.
Page 2 A Lamb
The following is a history of the annual revenue generation since the Main Promenade Parking
Structure opened for business in 1991:
1992 $104,000
1993 $105,000
1994 .$368,000
` 1995 $516,000
1996 $493,000
1997 $500,000
1998 $486,800
1999 $489,400
The current rate plan is:
• First 15 Min.Free
• Summer Rates-$1.00/%hr with a$7.00 Maximum(May Is'—Sept 300)
• Winter Rates- $0.50/%z hr with a$5.00 Maximum(Oct Is'—Apr 30')
The number of cars using the parking structure did increase during the winter months of 1999,but
the associated revenues have remained essentially the same as previous years and in some months
have actually decreased by several thousand dollars. This statistic proves that the winter usage is
somewhat inelastic to the rate being charged.
Main Promenade Rate Recommendations
The intent of a parking structure is to free up on-street parking and encourage consumers to park
centrally at a cost effective rate for activities which take longer than 1 hour. The city,with its meter
parking rates being lower than the structure rate,is currently encouraging maximum usage of the
metered parking and the meter revenues reflect that trend. The fees below are set to effectuate a
reversal of that direction.
Maintain the First 15 Min. Free policy.
Change Monthly Pass cost from$10 per month to$15 per month.
• Re-implement a year round rate structure in alignment with the Summer Rates.
-$1.00/%2 hr with a$7.00 Maximum
Projected Main Promenade Revenue:
Period Additional Revenue Total Revenue
100-101 $90,000 $420,400
II. VALIDATION PROGRAM
A balanced_validation program can be part of a total economic package to bring and maintain
business activity within the downtown area. However,validations are a subsidy,in this case from
Page 3 M.Lamb
the citizens of Huntington Beach,to a specific target group. The expectation would be to facilitate a
significant multiplier on the investment that would substantiate the principal outlay. It should also be
the expectation that as the businesses mature the need for the validation subsidy would decrease or
be eliminated entirely.
The Current Validation Program is composed of the following:
Cost to Merchant Normal Revenue
• 2-hour Validations 25 cents(6.25%) $4.00/2-hour
• Employee Validations 25 cents per day(3.6%) $7.00/day
• 20%discount on 2-hour validations for DMA paid members
The Total Number of Validations sold during FY98/99:
2-Hour Validations Employee Validations Total
No. Revenue No. Revenue No. Revenue
422,949 $105,737 92,909 $23,227 -515,858 $128,964
The User Breakdown of the Validation program during FY98/99(See Attached Chart):
Ruby's _ Edwards Employee Downtown 24-Hr Fitness Total*
25,793 39,205 92,909 150,115 207,836 515,858
The largest user of the validation program is 24-hr Fitness. This presents a problem based upon our
assumption to maximize the multiplier either in sales tax increment or indirect parking revenue. 24-
hr Fitness buys more than 40%of the program's 2-hour validations,but does not produce high sales
volumes and has diminishing returns to the City based upon the capacity of the gym. Further,the
average gym user only works out for less than 1 hour,but is being provided with a 2-hour validation.
In conjunction,although the DMA has committed to support one validation per ticket,the number of
2-hr validations remain significantly above their 97/98 levels by 25 to 30%. This commitment is
important to the City since revenue recovery after the heavily subsidized validation needs to occur
consistently with long-term parkers. The DMA and the City do not have any real ability to enforce
this issue with the required consistency.
General consensus from the International Parking Institute(IPI)and other associations is that when a
validation program is instituted the smallest credit increment should be used allowed by the market
segment. Based upon retail space,the recommended increment is a'/z hour. Retail areas need a high
turnover in parking to ensure the greatest customer participation in the most convenient spaces. The
customer who shops and buys at several stores receives a ''/Z credit at each store and thus has most of
their parking paid. This basis also spreads the burden of parking infrastructure cost more evenly
across all participants in the district. The average maximum credit on a national level as stated from
IPI is the use of a 1 hour credit.
Lastly,the Employee validation represents a huge uncontrollable aspect in the system. Employees
have been seen passing them out to their friends and businesses have used them when they run out of
Page 4 M.Lamb
2-hour validations. The current trend in this program segment indicates a 20%increase in the first
three months of this fiscal year which is a clear indication of misuse. The monthly pass is a more
appropriate place to have employees and employers receive an appropriate discount.
Validation Recommendations
This recommendation is based upon the idea that an asset entering into its 9th year of operation.
should be performing in the black when surrounded by a thriving business environment. The
downtown market place has had ample time to adjust the type of businesses and the pricing levels to
support the infrastructure required to sustain those uses. The pricing scheme does not eliminate
validations but require an equitable participation by the market and its consumers.
• Move from a 2-hour validation to a 1-hour validation increment credit to bring our program
more in alignment with our business district activity.
• Eliminate Employee validations and move them to the monthly passes which at the new
cost of$15%month will cost the employer only 50 cents/day as compared to the current
validation cost of 25 cents/day.
• Implement a Phased-In Increase on the cost of the 1-hour validations:
June 1,2000 50 cents(25%of cost)
June 1,2001 75 cents(37.5%of cost)
June 1,2002 $1.00(50%of cost)
• Eliminate the 20%discount for customer validations for DMA paid members
• Projected Additional Validation Revenue:
Period Additional Revenue Total Revenue
100-101 $190,300 $296,100
`01-`02 $274,900 $380,600
`02-`03 $317,200 $423,000
III. BUSINESS& RESIDENTIAL ZONE METERS
As stated previously,how the meters within zone are set on a price per hour basis has a significant
impact on how visiting patrons will respond and where they will go'to park. In a retail zone,it is
imperative to have as high a turnover rate as possible in the meters adjacent to the store-fronts to
maximize visibility and new customers. The lowest rate for the consumer currently is the meter right
on Main Street. In effect,this action is turning hundreds and possibly thousands of visitors away
from the downtown area because those patrons desire high convenience,have a low frustration
tolerance,and have a specific purpose for coming. It is standard parking rate practice to price the
zone of most convenience with the highest rate and then incrementally lower as the proximity to the
area increases.
Page 5 M.Lamb
Business& Residential Zone Meter Recommendations
The success of the parking structure and its rate structure is integrally linked to the meter rate. The
following recommendation is derived to maximize structure usage with the understanding that
patrons will always pay for the most convenience.
Increase Main Street Business Zone Parking Meters to$2.00/hr
• Standardize all other meters to$1.50/hr
• Projected Additional Meter Revenue:
Period Additional Revenue Total Revenue
100-101 $52,000 $379,800
V. BENCHMARKING INFORMATION
Based on IPI`Benchmarking Statistics",the following cost structures represent a cross sampling
across the country:
City/State Cost to Park City/State Cost to Park
Boston,MA Structure= $6.00/hr Los Angeles, Structure= $10.00/hr
On-Street=$1.00/hr CA On-Street=$2.00/hr
Chicago,IL Structure= $6.25/hr Miami,FL Structure= $2.00/hr
On-Street=$3.00/hr On-Street=$1.25/hr
Page 6 A Lamb
1999 Validation Usage Comparison
3,500
■Rubys(5.0%). _... ❑Edwards(7.6%)
a ❑Employee(18.6%) ❑Downtown(29.1%)
n ` h ❑24-Hour Fitness(39.8%)
3,000 -
2,500
r 2,000 ,
0 1,500 - 1
n.',',r I.- � 7 t�. •n `'r � h T-- t .1 y ;.i t;��' 2 n � / c z-t4$+ � --i � -_;r _ fr r .{ - a, t�, - 1 , j r { 1..a
-
ri
;
1,000
7t
r
11 1 -
f
r, .r r ,-' h �.1 ' T.f 1 I•'f ,r r. h ° � f,.� y It 4 ' r t +.h.�, i r ! }J' { �' `t }
500
01
1 8 15 22 29
Average Month
-
��< ��• . /� _ � _
� \
IN
RESOLUTION NO. 2000-31
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF HUNTINGTON BEACH AMENDING
CITY FEE RESOLUTION NO. 5159, AS AMENDED,
TO ADJUST THE FEES FOR THE MAIN PROMENADE
PARKING STRUCTURE
(SUPPLEMENTAL FEE RESOLUTION NO. 75)
WHEREAS, the City Council of the City of Huntington Beach set parking fees for the
Main Promenade Parking Structure pursuant to Resolution No. 5159, and has periodically
amended said fees by subsequent resolutions; and
The City has conducted a public hearing,pursuant to notice,to consider public input on
amending the parking fees for the Main Promenade Parking Structure; and
The City Council has determined that the parking fees for the Main Promenade Parking
Structure set forth in this resolution are fair and reasonable, in consideration of the need of the
parking structure to remain self-supporting, in order to safeguard existing City revenues, and to
deter the parking of vehicles within residential areas;
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve as follows:
1. That the parking fees for the Main Promenade Parking Structure, as contained in City
Resolution No. 5159, as amended, shall be as follows:
MAIN PROMENADE PARKING STRUCTURE
Daily fee:
First fifteen minutes: Free
Each 30 minutes: $1 (maximum $7)
Customer validation(two validations per parking ticket) $0.50 (one hour maximum)
Employee pass $15 per month
Structure parking pass $20 per month
Structure parking pass $100 per year
1
g:4:20001tesolutions:Parking Structure
RLS 00-298
04/12/00
Res. No. 2000-31
Structure parking pass, seniors (62+) $25 per year
Structure parking pass,prorated on the day after Labor Day $35
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 3rd day of April , 2000.
Mayor Pro Tem
ATTEST: APPROVED AS TO FORM:
City Clerk (City Attorney �-�- �•'
al+L1'
REVIEWED AND APPROVED: INITIATED APPROVED:
4&22 LUAAff
City AdnImistrator irec or cUdministrative Services
2
g:4:2000Resolutions:Parking Structure
RLS 00-298
04/12/00
Res. No. 2000-31
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, CONNIE BROCKWAY, the duly elected, qualified City Clerk of
the City of Huntington Beach, and ex-officio Clerk of the City Council of said .
City, do hereby certify that the whole number of members of the City Council
of the City of Huntington Beach is seven; that the foregoing resolution was
passed and adopted by the affirmative vote of at least a majority of all the
members of said City Council at a regular meeting thereof held on the 3rd
day of April, 2000 by the following vote:
AYES: Harman, Green, Bauer
NOES: Sullivan, Dettloff
ABSENT: Julien, Garofalo
ABSTAIN: None
-------------
City Clerk and ex-officio Cferk of the
City Council of the City of
Huntington Beach, California
I
RESOLUTION NO. 31
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF HUNTINGTON BEACH AMENDING
CITY FEE RESOLUTION NO. 5159, AS AMENDED,
TO ADJUST THE FEES FOR THE MAIN PROMENADE
PARKING STRUCTURE
(SUPPLEMENTAL FEE RESOLUTION NO. '75 )
i
WHEREAS, the City Council of the City of Huntington Beach set parking fees for the
i
Main Promenade Parking Structure pursuant to Resolution No. 5,1'59, and has periodically
amended said fees by subsequent resolutions; and
The City has conducted a public hearing,pursuant to notice, to consider public input on
amending the parking fees for the Main Promenade Parkng Structure; and
The City Council has determined that the pa k*g fees for the Main Promenade Parking
Structure set forth in this resolution are fair and reasonable, in consideration of the need of the
parking structure to remain self-supporting, in oLr to safeguard existing City revenues, and to
deter the parking of vehicles within resident,Z1 areas;
NOW, THEREFORE, the City Cou cil of the City of Huntington Beach does hereby
resolve as follows:
1. That the parking fees r the Main Promenade Parking Structure, as contained in City
Resolution No. 5159, as am ded, shall be as follows:
MAIN PROME ADE PARKING STRUCTURE
D/30inutes:
Fminutes: Free
Eutes: $1 (maximum $7)
Clidation (two validations per parking ticket) $0.25 (one hour maximum)
Ealidation $1 per day
Eass $12 per month
rking pass $20 per month
1
g:4:2000Resolutions:Parking Structure
RLS 00-298
03/28/00
Structure parking pass $100 per year
Structure parking pass, seniors (62+) $25 per year
Structure parking pass, prorated on the day after Labor Day $35 ,
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the day of , 2000.
Mayor
ATTEST: APPROVED AS TO FORM:
1'
City Clerk City Attorney/ -
3
REVIEWED AND APPROVED: INITIATED AND APPROVED:
&4m,�x
ty Admini trator Di ector of Administrative Services rov
i
r
2
g:4:2000Resolutions:Parking Structure
RLS 00-298
03/24/00
AT TACHMENT #3
0'RD l NRNL� No. 3'15�
LEGISLATIVE DRAFT
;
i
10.60.020 Times and coins deposited prescribed. The parking time allowed following deposit of
such coins as provided in this chapter, the hours during which such deposits are required, and the
directions which shall appear on the parking meters, shall be as follows:
(a)Business Zones i
i
(1)Within the business zone, city parking meters shall be installed to show legal parking for a
maximum of one hour after deposit of six(6)twenty-five cent coins. t ,6"`>,,ufs after-
(2)Twenty-four-minute meters shall be placed within this zone in specific locations to be
determined by the Director of Community Services.Coins shall be placed in such meters from
6:00 AM to 12:00 AM daily, including Saturdays, Sundays, and holidays..
(b)Residential Zones /
(1) Within the residential zone, 120-minute and twelve-hour/meters shall be installed to show
legal parking for a period of one (1)hour after deposit of six(6) twenty-five cent coins.
(2) Sixty-minute, 120-minute, and twelve-hour meters sha�tl be placed within this zone in specific
locations to be determined by the Director of Community Services. Coins shall be placed in such
meters from 6:00 AM through 12:00 AM daily, including Saturdays,Sundays, and holidays. A
fee of five dollars ($5) shall be charged for annual visitor permits to park in residential metered
zones(maximum two [2] permits per household).
(c)Recreational Zones
t
(1)Within Zones A,B, C,F, and G, twelve-hour meters shall be installed to show legal parking
for a period of one (1)hour after deposit of six(6)twenty-five cent coins.
(2)Zone D is a thirty-minute parking lot rh no parking meters.
(3)Within Zone E, thirty-minute meters hall be installed to show legal parking after deposit of
one (1)twenty-five cent coin.
(4)Within Zone H, a Park and P System shall be installed to show legal parking for a period of
one (1)hour after deposit of$1 0.
(5)Thirty-minute, sixty-min e, 120-minute, and twelve-hour meters shall be placed within
recreational zones in other ecific locations to be determined by the Director of Community
Services. Coins shall be p ced in such meters from 6:00 AM through 12:00 AM daily, including
Saturdays, Sundays,and olidays. The Director may determine that certain recreational zone
parking lots may requir an earlier or later curfew for safety or other purposes.
3
g:4:2000ordinances:parking meters
rls 00-298
3/24/00
ORDINANCE NO.
AN ORDINANCE OF THE CITY OF HUNTINGTON BEACH AMENDING THE
HUNTINGTON BEACH MUNICIPAL CODE BY AMENDING SECTION
10.60.020 THEREOF RELATING TO PARKING METERS
The City Council of the City of Huntington Beach does hereby glydain as follows:
i
SECTION 1. That Section 10.60.020 of the Huntington Beach Municipal Code
is amended to read as follows: '
i
10.60.020 Times and coins deposited prescribed. The parking time allowed following
deposit of such coins as provided in this chapter,.the hours during which such deposits
are required, and the directions which shall appear on the parking meters, shall be as
follows:
(a)Business Zones /
(1) Within the business zone, city parking meters shall be stalled to show legal parking
for a maximum of one (1) hour after deposit of six (6)/twenty-five cent coins.
(2) Twenty-four-minute meters shall be placed wit 'Y><this zone in specific locations to be
determined by the Director of Community Service . Coins shall be placed in such meters
from 6:00 AM to 12:00 AM daily, including Sat days, Sundays, and holidays.
(b) Residential Zones
(1) Within the residential zone, 120-minut and twelve-hour meters shall be installed to
show legal parking for a period of one (1) our after deposit of six (6) twenty-five cent
coins.
(2) Sixty-minute, 120-minute, and tw lve-hour meters shall be placed within this zone in
specific locations to be determined the Director of Community Services. Coins shall
be placed in such meters from 6:0 AM through 12:00 AM daily, including Saturdays,
Sundays, and holidays. A fee of ve dollars ($5) shall be charged for annual visitor
permits to park in residential tered zones (maximum two [2] permits per household).
(c)Recreational Zones
(1) Within Zones A. B, C , and G, twelve-hour meters shall be installed to show legal
parking for a period of o e (1) hour after deposit of six (6) twenty-five cent coins.
(2)Zone D is a thirty- inute parking lot with no parking meters.
(3) Within Zone E, t irty-minute meters shall be installed to show legal parking after
deposit of one (1) twenty-five cent coin.
1
g:4:2000ordinances:parking meters
rls 00-298
3/24/00
(4) Within Zone H, a Park and Pay System shall be installed to show legal par 'ng for a
period of one (1) hour after deposit of$1.50.
(5) Thirty-minute, sixty-minute, 120-minute, and twelve-hour meters shat/beplaced
within recreational zones in other specific locations to be determined bar/the Director of
Community Services. Coins shall be placed in such meters from 6:00AM through 12:00
AM daily, including Saturdays, Sundays, and holidays. The Director•/may determine that
certain recreational zone parking lots may require an earlier or later"curfew for safety or
other purposes.
SECTION 2. This ordinance shall take effect thirty days after its adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the day of ;� , 2000.
ayor
ATTEST: APPROVED AS TO FORM:
City Clerk ity Attorney
REVIEWED AND APPROVED: INITIATED AND APPROVED:
ty Adminis raor Yrector of Administrative Services.
2
g:4:2000ordinances:parking meters
rls 00-298
3/24/00
I
RCA ROUTING SHEET
INITIATING DEPARTMENT: Administrative Services
SUBJECT: ADOP-T-PARKlNG STRU.C_T_URE_FEE_RESOL-U-T-ION
AND METER ORDINANCE
COUNCIL MEETING DATE: °April-3;2000
RCA ATTACHMENTS STATUS
Ordinance (w/exhibits & legislative draft if applicable) Attached
Resolution (w/exhibits & legislative draft if applicable) Attached
Tract Map, Location Map and/or other Exhibits Not Applicable
Contract/Agreement (w/exhibits if applicable)
(Signed in full by the City Attomey) Not Applicable
Subleases, Third Party Agreements, etc.
(Approved as to form by City Attorney) Not Applicable
Certificates of Insurance (Approved by the City Attorney) Not Applicable
Financial Impact Statement (Unbudget, over $5,000) Not Applicable .
Bonds (If applicable) Not Applicable
Staff Report (If applicable) Attached
Commission, Board or Committee Report (If applicable) Not Applicable
Findings/Conditions for Approval and/or Denial Not Applicable
EXPLANATION FOR-MISSING=ATTACHMENTS
REVIEWED RETURNED' TORVYARDED
Administrative Staff ( ) ( )
Assistant City Administrator (Initial) ( )
City Administrator (Initial) ( ) )
City Clerk ( )
EXPLANATION-FOR RETURN OF ITEM.-,: ..-
Only)(Below Space For City Clerk's Use
RCA Author: M. Lamb
{I.1
I
� t
rM FY 2000 Downtown
Parking Fee Study
%. all it J
Presented by
I
Administrative Services
i
i
City PP Council approved an H Item
on July 19, 1999 directing staff to:
-
A Prepare a financial program
which would make the downtown
parking structure self-sufficient.
Initial response to Council placed
f
on the Agenda for Sept. 20, '99
and continued for additional review.
r r
FULL" COST SUMMARY OF
<<, MAIN PROMENADE PARKING STRUCTURE
al
income
Expenses
-
l�n
Main Promenade Parking Overview
,, i • The Average Daily Peak Occupancy for
�� the Structure is approximately 30% or
' C� 245 spaces out of 815.
,r � �, • Total Number of Patrons that paid
11 '' nothing to park has risen from 69% to
�, roughly 77% due to increased
% I + '�;; validation usage.
�5
�'��' • The City needs to increase revenue by
have aself-sustaining
i
i
I
General Parking Guidelines
The entire parking district needs to be
j viewed "holistically" to understand how
n each area impacts the adjacent area.
^- The most convenient parking should
t�
be reserved for short-term (under 1 hour)
such as shopping.
Ali
Longer term activities (over 1 hour) such
as movies or eating should be directed to
,� the off-street parking.
�\
�?sr. Condensed from the International Parking
Institute(IPI)
The Study Focuses on (3) Main Business Areas:
(1) Validation Program
f (2) Parking Structure Rates
�;l I (3) Main Street Meter Rates
`r
II;
i
IAA . I
(1) Validation Program
i
+ 1 "f • The City sold over 1/2 Million validations
during FY98/99.
i I
If the City were able to achieve full
revenue recovery on the validations
sold in FY 98/99, the total income would
have been over $2.3 million.
The City, however, only captured
$128,964 or only 5.5%.
Preliminarily, the Plaza Almeria Structure
i plans on validating at a rate of 50%
li compared to the City's rate of 93.6%.
Validation Program
, al
The number of 2-hr validations is up
over 25% from FY97/98.
I
The number of employee validations
has increased 20% within the first three
`� ry months of this fiscal year.
�l Cost Breakdown
Cost to Merchant Normal Revenue
o
2-hour Valid. 25 cents (6.25/o) $4.00
Employee Valid. 25 cents/day (3.6%) $7.00
1999 Validation Usage Comparison
3,500
ox�ny.(e.O%) oFu.�r�(7.6s)
p Fmployee(18.6%) ❑Do tmn(29.1%)
23-Elmo FIM.,(39.8%)
3,000 l - - -
r.
� Y
C
2,500 s�� °S - � �� �' {
sdiTr`i, :A
✓x wa 4
B 2.000 - � `. c - k ; Svr •, "y,^ mickt -A, s,t"" "` ,,*asA :- 4 <. ✓ !sue - 'i-t 2t�'�- `�
d 1.500 S •� j
1,00()
500
0
1 8 15 22 29
Average Month
Validation Program • • •
i
Move validationfrom
n� • to 1-hour in alignment
business
i� - Increase the numberof 1• • per
ticket from one • two.
Encourage employees/employers to use
the monthly pass of
$12/month or /•
employee validations to $1.00 per day.
i
(2) Parking Structure Rates
The number of cars parking did not
increase significantly with the
winter/summer rates adopted Feb '99. j
+d
• All other structures in the downtown
bI ; have a year round fee rate.
I
1" q
I ICI � I
l
I
I
Parking Structure Recommendations
I
Re-implement a year round rate basis of
n
i 1.00 per 1/2 hour with a 7 maximum.
$ P �
I;I Change Monthly Pass cost from $10
�i to $12 per month.
I
I . I
L
(3) Main Street Meters
In a retail zone, it is imperative to have
i as high a turnover rate as possible in the
meters adjacent to store fronts to allow
J maximize visibility and attract new
ki ' F customers.
h The Main St. Meters at $1.00/hr. are
the lowest rate in the district for the
visiting patron.
Standard parking rate practice is to price
iA the zone of most convenience with the
highest rate.
Main St. Meter Recommendations
Standardize Main Street Meters at $1.50
per hour in alignment with the current
rate charged within the remaining
a business district.
'J
� I
l
{f
Current Operational Basis Proposed Operational Basis
I'
Main Promenade Main Promenade
!' H` - First 15 min. free - First 15 min. free
- Winter-50c/l/2 with $5 max -Year Round - 1.00/1/2 with
'7 - Summer-1.00/V2 with 7 max $7 max
- 2-hr Validations @ 25 /da - 1-hr Validations @ 25t/da
- Employee Validations @ 25� - Employee Validations @ $1.00
per clay er day
a . - Monthly Pass = 10 - Monthly Pass = $12
- 20% discount to DMA - No discount on Validations
aid members
- Main St. Meters = $1.00/hr - Main St. Meters = $1.50/hr
Commentsto so
• Downtown
GMerchant's Association
y
Difficult
i111 to recruit minimum wage
employees and expect them to pay for
No other - Huntington Beach
require • to pay forparking.
l DIVIA would prefer to see incremental
raises to the employee validation plan.
DIVIA was concerned that the $600,000
yw.-r
debt service reflected only • •
structure • • land costs.
8
M. e
City of Huntin on Beach
IOU INTER-DEPARTMENT COMMMUNICATION
HUNTINGTON BEACH
TO: HONORABLE MAYOR AND CITY COUNCIL MEMBERS
VIA: RAY SILVER, City Administrator
FROM: MATTHEW LAMB, Acting Administrative Services Director
SUBJECT: Main Promenade & Downtown Redevelopment Summary
DATE: April 17, 2000
As per your request received from Council Member Harmon, the following is a summary of the
information which could be gathered within the timeframe of the request:
Main Promenade Parking Structure
Financial Summary
OperatingExpenses* a erv(ce Kevenues Net Revenue(Deficit)
, ,
000)
000)
oa (P,377,200)
w
s
1— r Y
H�
"V W Main Promenade Parking Structure
U Financial Summary('92-'99)
$600,000
Z UQ
li=: $aoo,000
Y D O h V -+Operating Expenses-
ZLL —El--Debt Service
5 d}}.�w LO $200,000 Revenues
w U w --X Net Revenue(Deficit)
LL<Lu
ow2LLLZ
wQJ O so
Q—
W rL Z U t`. 1992. 1997 1994 1995 1996 1997 1996 1999
m
OwC¢U
($zoo,000)
(5400,000)
($600,000)
(se00,000)
lJ/
Operating Year
The Interest Rates for the Bonds on the Main Promenade Structure are as follows:
1990 —5.90% (original rate)
2000 —6.70%
2001 —6.75%
2002 —6.80%
2003 —6.85%
2004+—7.00%
Estimated Redevelopment Agency Project Based Costs
Pierside Pavilion $3,682,000
Oceanview Promenade 3,900,000
Main Promenade 16,385,000 (includes costs of construction for structure)
Town Square 2,800,000 (Excludes off-sites in excess of$300k, if any)
2nd Block Demostration Project 775,000 .
Plaza Almeria 5,620,000 (includes off-site low/mod housing estimate)
Zeidan/Standard Market 156,000
Blocks 104 & 105 7,850,000 (cost of site assembly to date)
Total $41,068,000
Costs were taken from the Section 33433 Report prepared for each project, less adjustments
where appropriate to avoid duplicating costs or where costs were not ultimately incurred.
Estimates do not generally include any offsetting revenues after site conveyance, i.e. parking
revenues, commercial rent sharing, tax increment, or transient occupancy tax).
If you have any questions, please contact me at (714)536-5445. Thank you.
CC: David Biggs, Economic Development Director
Ron Hagan, Community Services Director
I
• - CI j� c��k'r �{
• _ oK�61 Nr-1. �J 1
CITY OF HUNTINGTON BEACH
' CITY COUNCIL COMMUNICATION
TO: Honorable City Council M ers o
FROM: Dave Garofalo, Mayor —
SUBJECT: °H" ITEM '
T,==
DOWNTOWN PARKING STRUCTURE/MAIN PARKING -
DATE: April 17, 2000 v
It is with the greatest respect for the process that recently took place regarding the Downtown
Parking issues that I submit this suggestion. There is one restaurant Downtown that only
charges $0.50 for a cup of coffee, and the owner has been there for a dozen years serving
breakfast to thousands of local and tourists ... a $.50 validation would be a penalty. All the
hourly help that work in the Downtown area would be placed at a considerable disadvantage to
other similar employees in other sections of Huntington Beach by having to pay in excess of
$1.00 per day just to park. One businesses customer validation cost would double from about
$60,000 per year to $120,000 annually, and they have indicated that they would seriously
consider relocating their business should the current resolution stand. This one business brings
over 200,000 people to the downtown area on an annual basis, many staying longer and
frequenting other business contributing to the recent growth in sales tax revenue from the
Downtown.
On April 3, 2000, the City Council adopted a resolution adopting new parking rates for the Main
Promenade Parking Structure, and introduced a parking meter rate increase for Main Street that
would increase parking fees from $1.00 to$2.00 per hour. Since adoption of the resolution,
staff has changed the Parking Structure operating hours from a 10:00 a.m. start to 8:00 a.m.
(pursuant to Council direction), and has also taken a count of vehicles leaving the structure after
midnight. Based upon the evening counts and earlier operating hours, it preliminarily appears
that significant additional revenue may be realized from these changes, which over a one-year
period may be enough to overcome the anticipated$69,600 operating deficit listed under the
staff-recommended proposal.
Therefore, given the significant impact these increases will have on downtown businesses and
patrons, I am respectfully proposing that the Council consider the following actions:
1)
2)
3) howr-
, if on site
hou. eet -R43s:
Ca�n�
4)
't#-
Xc: City Administrator
Assistant City Administrator
(20) April 17, 2000 - Council/Agency Agenda - Page 20
Recommended Action: Motion to:
Request Gensideration of issues outlined On the mernerandurn dated MaFGh 16, 2000 titled
1999 Gity GounG#Meeting, GeunG#Member-Bauer-, W"Item for LandsGaping on the No
14ide of Edinger ftm the Matina to Springdale and the W-eat Side of Bolsa GhiGa from
Edinger-toRanrhn
[D:epartment of Public Worksdirected to return to Council no later than
7=1-00 with pro Sure, criteria, policy for such pr is when there is-0%
match by citize�and provided every governmen�ency involved in
property pay_ fair share 7-0]
REVISED AGENDA PAGE
H-2. Submitted by Mampr Dave Garofalo is
(City Council) Recommended City Council Actions Relative to Main Promenade
Downtown Parking Structure/Main Street Parking Meters
Communication from Mayor Dave Garofalo regarding Resolution No. 2000-31, "A
Resolution Of The City Council Of The City Of Huntington Beach Amending City Fee
Resolution No. 5159, As Amended, To Adjust The Fees For The Main Promenade Parking
Structure (Supplemental Fee Resolution No. 75)."adopted on April 3, 2000 and
Ordinance No. 3459, "An Ordinance Of The City Of Huntington Beach Amending the
Huntington Beach Municipal Code by Amending Section 10.60.20 thereof Relating to
Parking Meters." Submitted by the Community Services Director. (Introduction approved
on April 3, 2000.)
Recommended Actions: Motions to:
1. '
and
3. ,
S#eet P Fk*Rg-Fne#eF Fates at$1-69-yereu�;
and
-site-staff-p jeelts-th
and
defieitfswp yeaFeftef4hL-rates-beeeme-effec-five. This will be done at a-G4y6-
Council-study-session:--I#-t-he-struc-tw--cen4Y„rues+-operate at a defief`, -'i-eet ste#4&
return-to-Gou nei I-with-a-pFoposal-teAnerease-rates-to-compe
operating-cost—If-the-stfuetwre-is-epeFatang-aka-swfplras;keep-Fates-1;"ame;w414-
-a nn ual-review4herea€tei-
[Move this item to the 5-1-00 meeting with presentation of a Resolution re:
parking structure for consideration and possibly changing Resolution
previously adopted 4-3 (Sullivan, Harman,Bauer— No)]
Council Comments - (Not Agendized)