HomeMy WebLinkAboutResolution 2014-83 approving a promotional program providingDept. ID ED 14-41 Page 1 of 2
111 Meeting Date: 11/3/2014
CITY OF HUNTINGTON BEACH
REQUEST FOR. CITY COUNCIL ACTION
MEETING DATE: 11/3/2014
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Fred A. Wilson, City Manager
PREPARED BY: Ken Domer, Assistant City Manager
Kellee Fritzal, Deputy Director, Business Development
SUBJECT: Adopt Resolution No. 2014-83 approving a promotional program providing two -
hours free parking at The Strand and Main Promenade parking garages from
November 23, 2014 to January 1, 2015
Statement of Issue:
City Council is asked to consider adoption of Resolution No. 2014-83, approving a promotional
program that would provide two -hours of free parking at The Strand and the Main Promenade
parking garages from November 23, 2014, to January 1, 2015, to encourage shopping and dining in
the Downtown area during the holiday season.
Financial Impact:
Potential revenue loss of up to $500 to the General Fund (Parking Structure Fund — Account
44040) for the Main Promenade garage and $1,000 from The Strand (Strand Parking Structure
Fund — Account 00712).
Recommended Action:
Adopt Resolution No. 2014-83, "A Resolution of the City Council of the City of Huntington Beach
Authorizing a Promotional Program of Two Hours Free Parking in The Strand and The Main
Promenade Parking Garages Valid November 23, 2014, to January 1, 2015."
Alternative Action(s):
Do not adopt the resolution and direct staff accordingly.
Analysis:
In an effort to promote the Downtown as a local destination for shopping and dining during the
holiday season, the Huntington Beach Downtown Business Improvement District (BID) and The
Strand are requesting the ability to provide the public with two (2)-hours of free parking at both
parking garages from November 23, 2014, through January 1, 2015.
The Strand will publish an advertisement providing two hours free parking at The Strand structure
with a minimum $20 purchase from any Strand merchant. Any customer who makes the minimum
purchase may show their receipt to the Strand garage parking attendant to receive the benefit.
The BID will publish a coupon for the parking promotion in the Main Promenade garages. Any
customer presenting the coupon to the cashier with their ticket upon exiting the structure will
receive the benefit. The coupon will be valid between the hours of 9:00 AM and 8:00 PM.
HB -101- Item 6. - I
Dept. ID ED 14-41 Page 2 of 2
Meeting Date: 11/3/2014
This is the first time The Strand has participated in the holiday parking promotion. The BID
partnered with the City in 2012 and 2013 to provide this program in the Main Promenade garage
and published coupons in a dedicated Downtown coupon book and/or various other local
publications. In 2013, a total of 369 coupons were redeemed during the holiday promotion, which
had a total financial impact of $738 in lost revenue. The one -day Valentine's Day 2014 promotion
required a $10 minimum purchase in order to receive the coupon from merchants. A total of 247
coupons were redeemed on Valentine's Day, with a total financial impact of $494.
The intent of the program is to generate increased merchant sales during the holiday season,
thereby increasing the City's sales tax as well as emphasizing the Downtown businesses as a place
to shop and dine. At their September 22, 2014, meeting, the Downtown Economic Development
Committee approved the recommendation to take this item forward to City Council for approval.
Environmental Status:
None.
Strategic Plan Goal:
Enhance economic development
Attachment(s):
Resolution No. 2014-83, "A Resolution of the City Council of the City of Huntington Beach
Authorizing a Promotional Program of Two Hours Free Parking in The Strand and The Main
Promenade Parking Garages Valid November 23, 2014, to January 1, 2015."
Item 6. - 2 HB -102-
RESOLUTION NO. 2014- 83
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF HUNTINGTON BEACH AUTHORIZING A
PROMOTIONAL PROGRAM OF TWO -HOURS FREE PARKING IN
THE STRAND AND THE MAIN PROMENADE PARKING GARAGES
VALID NOVEMBER 23, 2014 TO JANUARY 1, 2015
WHEREAS, in order to promote and encourage shopping in the downtown area
and benefit merchants in that area, the Huntington Beach Downtown Business
Improvement District has recommended the implementation of a program offering two
hours free parking in the Strand Parking Garage with a $20.00 purchase and the Main
Promenade Parking Garage with a coupon, from November 23, 2014 to January 1, 2015
from 9:00 a.m. to 8:00 p.m.
NOW, THEREFORE, the City Council of the City of Huntington Beach does
hereby resolve as follows:
The City Council authorizes implementation of a program to provide two hours
free parking in the Strand Parking Garage with a $20.00 purchase and at the Main
Promenade Parking Garage with a coupon, from 9:00 a.m. to 8:00 p.m. November 23,
2014 to January 1, 2015.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the 3rd day of November
2014.
T
APPROVED AS TO FORM:
City Attorney r
14-4431/113608
Res. No. 2014-83
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on November 3, 2014 by the following vote:
AYES: Katapodis, Hardy, Shaw, Harper, Boardman, Sullivan, Carchio
NOES: None
ABSENT: None
ABSTAIN: None
City Council of the City of
Huntington Beach, California