HomeMy WebLinkAboutTwo hours free holiday parking at the Main Promenade Parking126e/4-
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Council/Agency Meeting Held: // --/9 - AO/2n,
Deferred/Continued to:
I Ap oved ❑Conditionally Approved ❑DeniedL.
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Council Meeting Date: November 19, 2012
Department ID Number: Ed 12-46
CITY OF HUNTINGTON BEACH
REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Fred A. Wilson, City Manager
PREPARED BY: Bob Hall, Deputy City Manager/Director of Economic Development
Paul Emery, Deputy City Manager/Interim Director of Community
Services
SUBJECT: Adopt Resolution No. 2012-78 approving a promotional program
providing two -hours free parking at the Main Promenade Parking
Structure during the Holiday Season
Statement of Issue: City Council is asked to consider adoption of Resolution No. 2012-78
approving a promotional program that would provide two -hours free parking at the Main
Promenade Parking Structure during the 2012 Holiday Season to encourage shopping in the
downtown area.
Financial Impact: Potential loss of $5,000 in revenue to the General Fund (Parking
Structure Fund — Account 44040).
Recommended Action: Motion to:
Adopt Resolution 2012-78, "A Resolution of the City Council of the City of Huntington Beach
Authorizing a Promotional Program of Two -Hours Free Parking in the Main Promenade
Parking Structure With Merchant Coupons Valid From November 23, 2012, Through January
1, 2013."
Alternative Action(s):
Do not approve the resolution and direct staff accordingly.
xB -99- Item 5. - I
REQUEST FOR COUNCIL ACTION
MEETING DATE: 11/19/2012 DEPARTMENT ID NUMBER: Ed 12-46
Analysis:
Staff has worked with the Huntington Beach Downtown Business Improvement, District
(HBDBID) to attract customers and promote shopping downtown during the holiday season.
During the October 25, 2012, Downtown Economic Development Committee meeting, the
HBDBID Board proposed that a free parking promotional program be implemented during the
holiday season to encourage shopping in the downtown area. Similar programs were
successfully implemented during the 2004 and 2005 holiday seasons. The Downtown
Economic Development Committee supports the promotional program and recommended
the item be placed on the City Council Agenda for approval.
The promotional program would offer downtown patron's two -hours free parking in the Main
Promenade Parking Structure with a valid coupon. The program would run from November
23, 2012, through January 1, 2013, from the hours of 9 am to 8 pm. The HBDBID would be
responsible for printing and distribution of coupon books. The "Free Parking" coupon would
be placed in the 2012 Huntington Beach Downtown Holiday Coupon Book. Ten Thousand
(10,000) coupon books are anticipated for distribution. Staff estimates the promotional
program would create a potential loss in General Fund revenue of $2,500 to $5,000, which
could be off -set by increased merchandise sales.
Environmental Status: Not applicable
Strategic Plan Goal: Enhance economic development
Attachment(s):
1. Resolution 2012-78, "A Resolution of the City Council of the City of Huntington
Beach Authorizing a Promotional Program of Two -Hours Free Parking in the Main
Promenade Parking Structure With Merchant Coupons Valid From November 23,
2012. Throuah January 1. 2013"
Item 5. - 2 xB -100-
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RESOLUTION NO. 2012- 78
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF HUNTINGTON BEACH AUTHORIZING A
PROMOTIONAL PROGRAM OF TWO -HOURS FREE PARKING IN
THE MAIN PROMENADE PARKING STRUCTURE WITH MERCHANT COUPONS
VALID FROM NOVEMBER 23, 2012 THROUGH JANUARY 1, 2013
WHEREAS, in order to promote and encourage shopping in the downtown area and
benefit merchants in that area, the Huntington Beach Downtown Business Improvement District
has recommended the implementation of a program to issue and distribute coupon books offering
two hours free parking in the Main Promenade Parking Structure to be valid from November 23,
2012 through January 1, 2013, from 9:00 a.m. to 8:00 p.m.
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve as follows:
The City Council authorizes implementation of a program to be overseen by the
Huntington Beach Downtown Improvement District to issue and distribute coupon books
offering two hours free parking in the Main Promenade Parking Structure to be valid from
November 23, 2012 through January 1, 2013, from 9:00 a.m. to 8:00 p.m.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 19th day of November , 2012.
Mayor
I• �
Reso _ Free Parking Main Prom.
12-3545/86582
Res. No. 2012-78
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on November 19, 2012 by the following vote:
AYES: Shaw, Harper, Dwyer, Hansen, Carchio, Bohr, Boardman
NOES: None
ABSENT: None
ABSTAIN: None
Cit Jerk and ex-officio erk of the
City Council of the City of
Huntington Beach, California
November 16, 2012
Honorable Mayor and City Council
c/o Ms. Joan L. Flynn
City Clerk
City of Huntington Beach
2000 Main Street
Huntington Beach, CA 92648
Dear Honorable Mayor and City Council,
Fling Date•
Agenda Item No.
On behalf of the Huntington Beach Downtown Business Improvement District, we
would like to thank City Council for their consideration regarding our special
request of offering two (2) hours of free parking in our holiday coupon book.
We will print 10,000 books to distribute throughout our community. We are
thrilled to be able to provide our downtown visitors with two hours of free
parking. Over 50 of our businesses have special deals in this book and we are
excited to give our residents an extra reason to visit our restaurants, shops, spas,
and beauty salon locations.
The HB Downtown BID is happy to invest over $40,000 during the holiday season,
with festive lighting, our Main Street Christmas Tree, entertainment and
promotions. We've even made special arrangements for Santa Claus to visit us
every December weekend and on Tuesdays, at his favorite street fair, Surf City
Nights.
We appreciate this opportunity to partner with the city and thank you for
supporting our efforts to continue to improve the economic business
environment in Huntington Beach Downtown, related to marketing, safety,
maintenance, tourism, parking and special events.
Best regards,
Susan Welfringer
BID Manager
Huntington Beach Downtown Business Improvement District
315 3rd Street, Suite E Huntington Beach, CA 92648
PH: 714.536.8300 - FAX: 714.536.8383
HBdowntown.com